TDC Minutes 05/28/2015 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) May 28, 2015
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, May 28, 2015
LET IT BE REMEMBERED the Collier County Touris':. elo• -nt Council in and for
the County of Collier, having conducted bu , .s herein, s date at 9:00 AM in a
REGULAR SESSION at the Marco Island Historical Museum, 180 S. Heathwood Dr,
PT!\::
Marco Island, FL 34145 with the following memb sent: ,
i� : Corn e\ �,ner Penny Taylor
Vice' J irm:
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Marco Island Historical Museum
180 S. Heathwood Dr. Marco Island, FL 34145
9:00 A.M.
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. *Regular Meeting 4/27/15
6. Presentations/Public Comment- (3 minutes each)
7. New Business
a. * IDSS RFQ Selection and Agreement
b. * Miles Media Visitor Guide RFQ Selection and Agreement
c. * FY 16 Proposed Tourism Budget
d. * FY 16 Cat. "B"and C-2 Grant Applications
e. * Sports Event Funding Requests
f. * United Arts Event Calendar Funding Request
g. * FDEP 15-Year Permit Fee
h. * FY 15 Beach Renourishment Recommendations
* 2015/2016 TDC Category"A"Fund 195 Grant Applications
j. * Humiston&Moore Peer Review of Staff Beach Recommendations
k. * Ranking of RFP 15-6382—Ranking Grant Funding Professional Services
1. * Reschedule July TDC Meeting
m.*Clam Pass Park Concession Area Work Order
8. Old Business
9. Marketing Partner Reports
a. Research Data Services—Walter Klages
b. Paradise Advertising-Nicole Delaney
c. Lou Hammond&Associates—PR Services-JoNell Modys
d. Tax Collections-Jack Wert
e. Miles Media- Website Activity
f. Sales&Marketing Technologies- Search Engine Optimization
g. Phase V -Fulfillment Services
10. Tourism Staff Reports
a. Director—Jack Wert
b. Sales&Marketing—Debi DeBenedetto
c. Public Relations & Communications—JoNell Modys
d. Film Office—Maggie McCarty
e. Sports Marketing—Rob Wells
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location—June 22, 2015, 8:30 am
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 Tamiami Trail East,Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information,please contact Jack Wert at(239)252-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding, you are entitled, at no cost to you,to the provision of certain assistance.
Please contact the Collier County Facilities Management Department located at 3335
Tamiami Trail East, Suite 101,Naples, FL 34112-5356, (239)252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any
lobbying activities(including, but not limited to,addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards,
register with the Clerk to the Board at the Board Minutes and Records Department.
May 28, 2015
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Taylor
Commissioner Taylor called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call •
A quorum was established. • tR
•
Speakers •
Tom Wagor, Past President of the Marco Isla":(11,, istorical So° p ,'C, a an overview on the
history of the Museum which opened to the public e
Pam Minor,Museum Director provided an overvie � s � `�seum operatio a visitation
statistics.
Austin Bell, Curator of Exhibits provided an overy ; -xhibit the Council -rs would tour
during the break in the meeting.
At 9:10 a.m. the Council Members toured Museum e s ` e meeting '■ed at 9:27 a.m.
4. Changes and Approval of Agen ,
Mr. Sacher moved to approve t a nd by Mr: � ` .
Commissioner Taylor reported. :. : .yg of cient time g ',\,‘", the Council to review Item 7.b.
Given allocations of the tou ven■1 ay nging, be prudent to postpone review of
Item 7.c until the next meetiri t`
o •A on p• 'ing Item 7.b. If it is not approved this month, there will not be
am e to sell the adv- . � asso with the Visitor's Guide.
With .
t to Item 7.c, any �� �es in ..;w \.tions of the tourist tax revenue will not significantly
impact t' • wvention and Visits g1 eau's' •et as proposed today. He recommends the item remain
on the agent the budget can p s thro \-2g County's approval system in a timely manner.
Commissioner > recommend •m 7.b be removed from the Agenda.
•
Mr. Sacher amended to 'rove the Agenda subject to removal of Item 7.b. Second by
Mr. Olesky. Motion carr ;c and 2 "no." Mr. Hill and Mr. Sorey voted "no."
5. Approval of TDC Minutes
a. Regular Meeting 4/27/15
Ms. Becker moved to approve the minutes of the April 27, 2015 meeting as presented. Second by
Mr. Olesky. Carried unanimously 6—0.
6. Presentations/Public Comment- (3 minutes each)
None
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May 28, 2015
7. New Business
Commissioner Taylor requested the Council consider changing the day of the Tourist Development
Council meeting as currently it is the day before a Board of County Commissioner's meeting.
Staff reported they would investigate the feasibility of changing the day of the meeting including
polling the Council Members for input.
a. IDSS RFQ Selection and Agreement
Mr. Wert presented the Executive Summary "Recomme to < d RFQ #15-6434 Web
Based Destination Management System for t base softw% Internet Destination Sales
System Global, LLC(iDSS) and authorize t airman to exe County Attorney approved
contract and make a finding that this action ' otes touris .y 28, 2015 for
consideration. \•\\,\
„
Mr. Sorey moved to recommend the Board of _ issioners awe Q #15-6434 Web
Based Destination Management System for a dat' ; .oftware system to In , Destination
Sales System Global,LLC(iDSS) and authorize ° an to execute the . Attorney
approved contract and hereby finds the item probes tai ' . Second by Mr. Hi Carried
unanimously 6—0. tk
� `aim.....:.
b. Miles Media Visitor Guide RFQ Selection and A reement— removed from Agenda
None
c. FY 16 Proposed Tourism Bud let `\
Mr. Wert presented thee ®-` �. e S a �� � <a ommend , approve the FY 16 Proposed
Tourism De artment Bu. make a findin: <: ,„n promotes tourism” dated May 28,
E . . He . I xr ed an overview � � dosed budget noting a sports marketing
, ed u se Parks and Recreation Department will become a full time
ee of the Cony .
y d s Bureau(CVB). A fiscal tech support employee is
c a job banker an. ositi• V ��#:1 be converted to a part time CVB position.
Under Member discusm ,the foll+
g was noted:
• B reported, unde .revious agreement, the CVB paid half of the expenses
as .A>t, -d with the s : 'marketing position to the Parks and Recreation Department.
• It wo benefic Staff to clarify how funds will be allocated to future capital
projects.
• Several years $ •licy of"sweeping"the interest earned on all TDC funds to the
advertising an "promotions account was initialized an d the practice continues today.
Consideration should be given to retaining the interest in the accounts from which they
are generated as provided under the previous policy.
Mr. Sorey moved to recommend the Board of County Commissioners approve the FY 16 Proposed
Tourism Department Budget subject to the interest earned in each fund remaining within that
account and not "swept"into another account, and hereby finds the item promotes tourism.
Second by Ms. Becker. Carried unanimously 6—0.
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May 28, 2015
d. FY 16 Cat. `B" and C-2 Grant Applications
Mr. Wert presented the Executive Summary "Tourist Tax Grant Application Review and
Recommendation for FY 16 Category B ($35,000) and Category C-2 ($40,000) Grants and make a
finding that this action promotes tourism" dated May 28, 2015 for consideration. The following
Grant amounts are recommended by staff:
Category`B"—Marketing & Events Grants
ArtsNaples World Festival, Inc. - $25,000
Naples, Marco Region of Antique Automobile Club of A � _- ica, Inc. -$10,000
Cate.o C-2—Non Count O aerated Mus
Southwest Florida Holocaust Museum, Inc ; ',000
Mr. Hill moved to recommend the Board of ty Commis ers F �' Tourist Tax Grant in
the total amount of$75,000.00 as recommen $ , sty s d hereby fi" r., item promotes
tourism. Second by Mr. Olesky. Carried unan3� _ 0.
e. Sports Event Funding Requests
Rob Wells, Sr. Sports Marketing Manager 'resented t .-cutive Summary "R mend
approval of Tourist Development Tax C �` '
•: fundzn. .port upcoming FY 15 sports
events up to $47,200.00 and make a fine, .° • e expendi .romote tourism"dated May 28,
2015 for consideration. He reported th + `1 amo � quested is ,c 10 (which is within budgeted
amounts for FY15) for the indi '.•ual e as follo
AAU Athletics Regional Qu •,17,
The Series Baseball Tourn. r 101
Little Mo Regional Te ame
Blue Chip\Softball Tourn $5,000 k
+� ournam � y 10,200 �`
line 00
, moved to reco
• ky d th-\ d of County Commissioners approve Tourist
Deve'
lit Tax Category ; undi upport upcoming FY 15 sports events up to
$47,20 f d hereby finds em pro�`' es tourism Second by Mr. Sacher. Carried
unanimou 0.
f. United Arts Event Calendar Funding Request
Mr. Wert presente f ' ummary "Recommendation to approve a Tourism Department
marketing expenditur ' •d Arts Council of Collier County to produce a monthly cultural
arts calendar and make % mg that it promotes tourism" dated May 28, 2015 for consideration.
He reported the current format provides for approximately 12,000 printed versions distributed
monthly. The proposal is to convert the calendar to a digital version and reduce the printed versions
to approximately 1,000 a month. The change is proposed as the public continues to gravitate to the
"digital age" and the new format will provide expandable information via links to events associated
with the calendar(time and place, location map, data on the event, etc.).
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May 28, 2015
Ms. Becker moved to recommend the Board of County Commissioners approve a Tourism
Department marketing expenditure to the United Arts Council of Collier County to produce a
monthly cultural arts calendar and hereby finds the item promotes tourism. Second by Mr.
Olesky.
Ms. Becker supports the item but expressed concern that shifting the format of the publication and
reducing the number of printed copies was not in accordance with research data which indicates the
printed version is highly utilized by visitors.
Staff reported consideration may be given to printing add' ''nal copies if necessary which may be
made available within a few days of request
•
Motion carried unanimously 6—0.
g. FDEP 15-Year Permit Fee
Mr. McAlpin presented the Executive Summ , 'eco •ndation to e payment for a Joint
Coastal Permit in the amount of$22,970 for the � P permit uns' . P File No.
0311817-001-JC for beach renourishment, authors essary budget a 1•nts, and make a
finding that this item promotes tourism (Project dated May 28, 201 onsideration.
Mr. Sorey moved to recommend the Bo \,,ounty Co ,,, 'oners approve payment for a Joint
Coastal Permit in the amount of$22,9,, -year FD1 -rmit under DEP File No.
0311817-001-JC for beach renourish aut f all neces. dget amendments, and
hereby finds the item promotes touris oject 65) Sec; \, Mr. Hill. Carried
unanimously 6- 0.
•
h. FY 15 Beach Renourishment Recommendations .:
Mr. McAlpin presented utive Summ o,, ration to review the April 2015 beach
endorse recommendatio ¢•urish the Vanderbilt, Pelican Bay,
aches • Fall (November) o I15 dated May 28, 2015 for
ideration. He an o �,'-w of the findings for the following areas:
Va t Beach
Staff r « al ends no renouri t for 44`t a other than"hot spots" as necessary.
Pelican Bav°
Staff recomme 4 renouris a \for this area. He noted the ultimate decision is under the
auspices of the Pe May S Division.
Park Shore
Staff recommends no renourishment of this area. Some locations in the area(R46 and R49) do not
meet the advance fill requirements, however, the amount of sand that may need to be placed is minor
(7,000cy+/-).
Clam Pass
The County currently does not have a permit for truck haul renourishment in the area and
considerations are underway to include it in the County's current application for its 15 year beach
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May 28, 2015
renourishment permit. The activity would augment the work undertaken by the Pelican Bay
Foundation during the periodic dredging of Clam Pass.
Naples Cay
Staff recommends no renourishment at this time. If they become aware of areas in need of future
renourishment, the recommendation may change.
Naples Beach
Staff recommends no renourishment at this time.
Mr. Olesky moved to endorse staff recom ions inclu ` ''nourish the Vanderbilt,
Pelican Bay,Park Shore or Naples beach: e Fall(Nov' F 2015. Second by Mr.
Sorey. Carried unanimously 6—0.
i. 2015/2016 TDC Category "A" Fund 195 Grant Applications
Mr. McAlpin presented the Executive Summary , , ' ‘ ndation to app tea ategory "A"
Tourist Development Council Grant applications f., - City of Naples, the , Marco Island
a
and Collier County for FY- 2015-2016 in the m s. , 45,522; authorize th irman to sign
ey'
Grant Agreements following County Attorn app r va . ove the 10 year capi r •lanning
document for Fund 195-Beach Renouris ' . Pass Ma +nce, and make a finding that these
expenditures will promote tourism" da +v y 4� 015 for co ation. He provided an
overview of the individual Grant reque hich i •e expendit •r Regulatory and Permit
Compliance, Beach Renouris ,e- t Pro P i� 's , Beach . ance and Administration.
He noted the 10 year capital R par % > Staff me . ' the bac w aterial will be discussed
at a future meeting and he is;� • e • ement oft today.
Mr. Sore moved to reco , � the Board of ;z $ � � " "
�,Y f ssioners approve Category A
Coun nt applications ity of Naples, the City of Marco
for 015-2016 in the amount of$7,145,522; authorize the
s' man to sign Gr' 8 eem . i llowing County Attorney's approval and hereby finds the
it• ,motes tourism. . , d by \'.t ecker. Carried unanimously 6—0.
J. Humiston & Moore Peer Review of Staff Beach Recommendations
Mr. McA 4`I,, esented the Ex ve Summary "Recommendation to accept a proposal from
Humiston & • Engineers • May 8, 2015 for review and confirmation of beach width/fill
analysis conduct > County determine if beach renourishment is required in November
2015, approve a w der 7: 7 ontract No. 13-6.164-CZ for a not to exceed amount of
$4,984.00, authorize Tanager or his designee to execute work order, and make a finding
that this item promotes totii ftm (Project No. 80165)" dated May 28, 2015 for consideration. He
reported the consultant provided the survey and monitoring data to Staff who developed the beach
renourishment recommendations discussed in Item 7.h. Staff proposes the consultant review the
recommendations and if their findings are in conflict with staff, any item(s) will be addressed as
necessary.
Mr. Olesky moved to recommend the Board of County Commissioners accept a proposal from
Humiston & Moore Engineers dated May 8, 2015 for review and confirmation of beach width/fill
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May 28, 2015
analysis conducted by County staff to determine if beach renourishment is required in November
2015, approve a work order under Contract No. 13-6164-CZ for a not to exceed amount of
$4,984.00, authorize the County Manager or his designee to execute Work Order, and hereby
finds the item promotes tourism (Project No. 80165). Second by Mr. Sorey. Carried
unanimously 6—0.
k. Ranking of RFP#15-6382—Ranking Grant Funding Professional Services
Mr. McAlpin presented the Executive Summary "Recommendation to approve the ranked list of
design professionals for Request for Proposal (RFP) #1 S . :2, "Grant Funded Professional
Services for Coastal Zone Management"; authorize staff ,,, �otia •ntracts with the top ranked
firms for subsequent Board approval and m't .finding tha omotes tourism" dated
May 28, 2015 for consideration. He noted:
• The process eliminates the need for Request for Proposals for certain future projects.
• Four firms have been identified based on the anticipated workload and the services will
be distributed as equitably as possible 4N\
• The work is generally anticipated for smaller scale projects (less than $200,000).
Mr. Sorey moved to recommend the Board of C 4 issioners approve t ,ked list of
design professionals for Request for Prop: R "- #1 "Grant Funded Pr, essional
Services for Coastal Zone Manageme 'ze staff t iate contracts with the top
ranked firms for subsequent Board a' g >'l reby finds 'em promotes tourism. Second
by Ms. Becker. Carried unanimously 0.
I. Reschedule July TDC Meetin •
Staff reported they will be c• ti it Member rmine when the July meeting will
be held.
m. Clam Pass Park Concession Area Work Order � �
� "'\ nted the Executive Summary, '� �aged�� �- Recommendation to award a«
- °{,:srder to A ECOM' a es, Inc., using the Annual Contract for Professional Services
fo eers and Archite ntrac `, 6164,for the Clam Pass Park Concession Electrical
'�
Servi - • ade, and make • ing th expenditure promotes tourism" dated May 28, 2015
for cons ' �'on. He noted the •e of w• , is for the upgrading of electrical service to Clam Pass
Park and
•r •rining the con' .. tion bids for review to the next TDC meeting.
Mr. Hill moved 'mmen oard of County Commissioners award a work order to
AECOM Technics � pursing the Annual Contract for Professional Services for
Engineers and Archit' '' g z %'ct#13-6164,for the Clam Pass Park Concession Electrical
Service Upgrade and her' 0,finds the item promotes tourism. Second by Mr. Olesky. Carried
unanimously 6—0.
8. Old Business
Software for Meeting Packet PDF's
Staff reported:
• They contacted the IT Department on the feasibility of using software such as "good reader" so a
member may write notes on the meeting packet PDF's.
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May 28, 2015
• They were notified it is not a current County standard issued software and utilizing it would be at
the expense of the individual department.
• Staff will be bringing forth cost estimates on the software for Council's consideration.
9. Marketing Partner Reports
Mr. Wert presented the slideshow"Marketing Partner Reports—May 28, 2015" including the
following reports presented by staff and consultants:
a. Research Data Services—Jack Wert
"Collier County Tourism Research, April 2015—Researc 4!to Services, Inc.
b. Paradise Advertising—Cedar Hames/Ni laney
Advertising Report Paradise Advertising a i 7rketing, Inc. , . Campaign Digital Ad Results,
May 28, 2015. "
c. Lou Hammond & Associates—PR Services
•
"Lou Hammond and Associates & CVB PR Team t, ations Report"
d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax i ectt s" 4
e. Miles Partners, Inc. —Website Active u i rd
f. Sales & Marketing Technolo Inc ` .•rch En a 1 ptimizat Jack Wert
"Search Engine Services" '
g. Phase V -Fulfillment ' ° —Jane w e
"Phase illment Sery
'
10. To .Staff Reports
The f g reports were su. d by !_•
a. Dire Jack Wert N `,
b. Sales & eting—Debi B• •tti
c. Public Rel & Commune ns—Jonell Modys
d. Film Office m° Wert;
e. Sports Council . Wert
f. International Rep .ck Wert
g. Visitor Centers—Lore' dell
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
None
13. Next Scheduled Meeting Date/Location—June 22, 2015—8:30 a.m.
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May 28, 2015
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
14. Announcements
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 11:45 A.M.
COLLIER COUNTY RIST DE „_,:;,4„„f;,,, ,„;.* T COUNCIL
Chairman, Commission ;nn ' for
These minutes approved by the Board/Co \"°e s , as presented or as
amended .
7 n,..,
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