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#12-5938 (Sales & Marketing Technologies) - No BCC Chairman Signature Agreement# 12-5938 Monthly Internet Marketing Services for Collier County CVB Listed below are all the services that Sales &Marketing Technologies(SMT)offers Naples,Marco Island,Everglades Convention &Visitors Bureau(Client) regarding monthly Internet Marketing Services.Actual services are to be determined on a monthly basis to meet Client needs. SMT will provide consultation each month,inclusive of both phone and in person meetings,to discuss strategy,implementation and the effectiveness of the search engine optimization (SEO)program. Google PPC (Adword) Services Google Adwords • Bid placement&monitoring • GEO Targeting accounts • PPC Competitor analysis • Quality score optimization • Negative keyword management • Ad text management • Monthly Reporting SEO Services • Website on-page optimization • Internal Linking Optimization • Ongoing Keyword research • SEO sculpting,development& maintenance • HTML&Crawl Analysis • Meta Tag Optimization • Title,description,and keyword Meta data optimization • Alternate Image Tag Optimization • Effective use of core search engine optimization strategies • Ongoing Effective Link Building • Inbound link evaluation and generation • Google Places Maintenance(Local Search&Business Listings) Proposal for Naples,Marco Island,Everglades Convention & Visitors Bureau (Client) Monthly Fees: • Monthly Search Engine Follow Up&Consultation: $2,600/month • Fees=$31,200(covers 12 months of services) Media Fees: • Google AdWords (Sponsored Listings) Funds: $1,500/month • Total Expenditure = $18,000 (Please note that these funds are paid directly to Google) Please note that all unused time & Google funds will rollover each month and be credited to client's account. Terms The agreement shall be for a(1) year period,beginning on October 1,2012 and terminating on September 30,2013. The County,at its discretion and with the consent of SMT, may extend the agreement for two (2) additional one (1) year periods. This Agreement may be terminated by either Party with thirty (30) days notice. In the event that either Party terminates this Agreement, Sales & Marketing Technologies' recovery against the Client shall be limited to that portion of the Agreement Amount earned through the date of termination. Sales & Marketing Technologies shall not be entitled to any other or further recovery against the Client, including, but not limited to, any damages or any anticipated profit on portions of the services not performed. On behalf of the Client, Naples,Marco Island,Everglades Convention &Visitors Bureau: _ 1 �... r Date tit Joanne •arkiewicz, Inter ' Purchasing an. General Services Director On behalf of Sales & Marketing Technologies: P Date 0 r�- Bernie Piekarski,Vice President of Business Development Approved as to form and Legal sufficiency: Dt _Date 4I3/i ? Assistant Count Attorney P:407.682.2222 1 F:407.682.2249 1 WWW.SMTUSA.COM COPYRIGHT©2010 SALES&MARKETING TECHNOLOGIES,LTD.ALL RIGHTS RESERVED Internet Marketing Proposal 10 .. X Sales & Marketing TECHNOLOGIES Breakthrough Results from the Internet Proposal For: Naples, Marco Island, Everglades Convention & Visitors Bureau Contact Name: Jack Wert Email:jackwert@colliergov.net Phone: 239-252-2402 Submitted By: Bernie Piekarski VP Business Development Email: bpiekarski @smtusa.com Office: 407-682-2222 Toll Free: 800-434-0339 Fax: 407-682-2249