TDC Minutes 04/27/2015 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) April 27, 2015
MINUTES OF TI IE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, April 27, 2015
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date al 810 AM in a
REGULAR SESSION in Building "F l" of the Government Complex, p es, Florida
with the Following members present:
Chairman: Commissioner Penny Taylor
Vice Chairman: ,,._Rick Medwedeff
Clark I-fill
Murray H. Hendel
Susan Becker
Robert Miller
Ed (Ski) Olesky
John Sorey III
Larry Sacher
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Director, Parks and Recreation Division
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MEETING AGENDA& NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
April 27, 2015 8:30 am
Collier County Commission Chambers
Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roil Call
4. *Changes and Approval of Agenda
5. 'Approval of TDC Minutes
a. *Regular
6, Presentations/Public Comment-(3 minutes each)
7. New Business
N
b. * Even;. ix,,ding E ,
e.d.
j r :or E : ermrt
f. x r Fg1E7 Pass Channel r ;,1 C:ontra<t .
5-Ems: ,
g. *iS., R Rankft.ig
h. *2015 B n u .s. ;1: Ranking
: .d . .. Grant it `one
8. Old Business
a. 15-6411 c1 Sports
9. M r ... s:._; t
a. Research Data Services—Walter Klages
b. Paradise Advertising-Cedar!-lames
c. Lou Hammond &Associates—PR Services...JoNell Modys
d. Tax Collections-Jack Wed
e. Miles Media-Website Activity
f. Sales&Marketing Technologies-Search Engine Optimization
g. Phase V- Fulfillment Services
i-ts
a. Director—Jack Wert
b. Sales& Marketing . Debi DeBenedett0
c. Public Relations& Communications—JoNell Modys
d. Film Office—Maggie McCarty
e. Sports Marketing —Rob Wells
f. International Representatives—Jack Wert
g. Visitor Centers --Lori Lou Waddell
11. p n
12. Council Member Discussion
13. Next Scheduled Meeting Date/l...ocation—TB[)
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida
34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to
the board prior to the meeting if applicable.
For more information, please contact Jack Wert at(239)252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are
entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities
Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239)252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities
(including, but not limited to, addressing the Board of County Commissioners) before the Board of County
Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records
Department.
April 27, 2015
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order— Commissioner Taylor
Commissioner Taylor called the meeting to order at 8:30 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
Roll call was taken and a quorum was established.
4. Changes and Approval of Agenda
Mr. Sacker moved to approve the Agenda subject to the following changes:L.
• Postpone Item 7.b
• Postpone item 7.h
• Addition of Item 7.j Update on Grant Applications (to be hear first during New Business)
• Item 12 Committee Discussion to be heard after Item 8 Old Business.
Second by Mr. Hendel. Carried unanimously 9— 0.
5. Approval of TDC Minutes
a. Regular Meeting 3/23/15
Ms. Becker moved to approve the minutes of the March 23, 2015 meeting subject to the
following change:
• Page 6, paragraph 6 ,V1.s. Becker requested a meeting package he sent electronically and copy
of Executive Summaries provided at the meeting.
Second by Mr. Hendel. Carried unanimously 9— 0.
Mr. Sacker noted it would be optimal for the Council to use "good reader"software so a
Member may write notes on the meeting packet PDF's.
6. Presentations/Public Comment (3 minutes each)
None
7. New Business
j. Update on Grants for Museums (this item was heard first)
Mr.Jiendel'requested an update on any measures Staff undertook to promote the new Grant
guidelines and the number of Grant requests tiled by the April 17, 2015 deadline.
Mir. Wert reported the Grant applications were emailed to perspective recipients based on a
historic data base and announcements at "1'DC meetings and two Category B and one Category C-2
Grant request(s) were received by Staff.
a. Advisory Board Nominations
Mr. Wert presented the Executive Summary "Tourist Development Council Appointment Review-
dated April 27. 2015 for consideration.
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April 27, 2015
Mr. Sorey moved to recommend the Board of County Commissioners appoint Robert Miller and
Clark Hill to the Tourist Development Council. Second by Mr. Medwedeff. Carried
unanimously 9— 0.
b. Cultural Event App Funding Proposal
Postponed
c. Tourism Week Proclamation
Mr. Wert presented the Executive Summary "Recommendation to Adopt a Proclamationrijor'
National Travel & Tourism Week 2015" dated April 27, 2015 for consideration
Mr. Sucher moved to recommend the Board of County Commissioners ado /he Proclamation
for National Travel & Tourism Week 2015. Second by Mr. Sorey. Carried iii animously 9— 0.
d. May Meeting Schedule
Mr. Wert presented the Executive Summary "Discuss and recomiperiqcdkrnate date and location
for May 2015 7D(' Meeting" dated April 27, 2015 for consideration
Mr. Hendel moved for the Tourist Development Council to hold their regular May meeting on
Wednesday, May 27, 2015 at the Marco Island Historical Museum. Second by Mr. Medwedeff.
Carried unanimously 9— 0.
e. South Doctor's Pass Jetty Joint Coastal Permit
Gary McAlpin presented the Executive 5'urrr ary°"Recommendation to approve payment to
Florida Department of Environmental Protection (I Di P) fora Joint Coastal Permit in the amount
of S6,039 to rebuild South Doctors Pass Jett, authorize all necessary budget amendments, and
make cr finding that this item promotes tourism (Project No. 90029) " dated April 27, 2015 for
consideration. Ile noted the costs of for rebuild the Jetty is approximately $300k to $500k.
Mr. Sorey moved to recommend the Board of County Commissioners approve payment to
Florida Department of Environmental Protection (FDEP)for a Joint Coastal Permit in the
amount of$6,039 to rebuild South Doctors Pass Jetty, authorize all necessary budget
amendments and hereby finds the item promotes tourism. Second by Mr. Hendel. Carried
unanimously'9— 0.
f. Wiggins Pass Interim Channel Dredging Contract #15-6416
Mr. 1VIcAlpin presented the Executive Summary "Recommendation to approve and authorize the
Chairman to execute Contract No. 15-6416 Wiggins Pass Interim Channel Dredging to remove
approximately 9,400 cubic yards (Cl s) of beach quality shoaled sand from the Wiggins Pus.s
channel to Quality Enterprises (x.5.4 Inc.,for 5242,304 (Project No 80288), authorize the
,flecessury budget amendment, and make a finding that this item promotes tourism" dated April 27,
2015 for consideration. Ile noted:
• In 2013, a major project to straightening the Pass and lengthening the dredge cycle was
completed.
• The Plan recognized interim "touch up'" dredging (approximately every 2 years) would be
required to maintain safe navigation in the Pass.
April 27, 2015
• Approximately 9,400 cubic yards of sand will he removed from the area.
• Phis item was recommended for approval by the Coastal Advisory Committee and scheduled
to be heard by the Board of County Commissioners on 4/28/15.
Mr. Sorey moved to recommend the Board of County Commissioners approve and authorize the
Chairman to execute Contract No. 15-6416— Wiggins Pass Interim Channel Dredging to
remove approximately 9,400 cubic yards (CY's) of beach quality shoaled sand from the Wiggins
Pass channel to Quality Enterprises USA Inc.,for $242,304 (Project No 80288), authorize ilie
necessary budget amendment, and hereby finds the item promotes tourism. Second b.): Mr.
Olesky. Carried unanimously 9— 0.
g. LGFR Ranking Analysis
Mr. McAlpin presented the Executive Summary ``Recommendation to accept aProposal from
CB&I Coastal Planning& Engineering dated March 19, 2015 for Loco Qvernment Funding
Request (1(11 R) Ranking Analysis and Preparation, approve a work drdir tinder Contract No 13-
6164-CZ for a not to exceed amount of S14,046 00, authorize the County Tanager or his designee
to execute the Work Order, authorize the necessary budget amendment and make a finding that
this item promotes tourism (Project No 90065) '' dated April 27 2015'for consideration. Ile
noted:
• 'the request is made annually by the County which seeks re-imbursement of funds expended
for beach renourishment projects.
• The Florida Senate is recommending $25M be appropriated to the Program while the Florida
llouse of Representatives is recommending$40M.
• The scope of work will be for review-ofthe ranking criteria and restructuring the submittal
request for the reimbursement of funds:
• if only $25M is appropriated to the Program, it will be unlikely the County will receive any
funds.
• Historically, Staff has prepared the application, but the format has changed so a consultant will
be engaged to ensure the County has the greatest opportunity to obtain any available funds.
Mr. Sorey moved to recommend the Board of County Commissioners accept a proposal from
CB&I Coastal Planning & Engineering dated March 19, 2015 for Local Government Funding
Request (LGFR) Ranking Analysis and Preparation, approve a work order under Contract No.
13-6164-CZ for a not to exceed amount of$14,046.00, authorize the County Manager or his
designee to execute the Work Order, authorize the necessary budget amendment and hereby
finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 9— 0.
h, ,20.15 Beach Rcnourishment Ranking
Postponed
i. TDC Category "A" Fund 183 Grant Applications
Barry Williams presented the Fxecutive Summary "Approve Twelve (12) Collier County Tourist
Development Council Category "A " Grunt Applications for Beach Park Facilities,for Fiscal Year
2015/2016 in the Total Amount of S1,189,230 00 and make a finding that the expenditure promotes
tourism" dated April 27, 2015 for consideration. He provided an overview of the Grant request
via a Power Point presentation.
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April 27, 2015
Mr. Wert noted some of the items may be considered maintenance items, and the Council needs
to ensure these items promote tourism before Tourist Development Tax revenue may be expended
on the projects.
Colleen Greene, Assistant County Attorney stated:
• She has not had a chance to review the request.
• The Statute provide criteria for deeming an an expenditure promotes tourism" and allows,the
jurisdiction in question to make the determination.
• The Statute does allow for funding the maintenance of a capital item that promotes tounsm.
• She will be providing information to the Board of County Commissioners for their review
when they consider the item.
k
Under Council discussion the following was noted:
• Expenditures for items such as installation of security cameras and;,ade4uate refuse containers
could be considered promoting tourism. If an area is not deemed of -rid clean by tourist, it
diminishes the likelihood they will visit the region. `
• The expenditure for striping the parking garage may be deemed promoting tourism as the
garage is utilized by tourists.
• Generally, any expenditure that enhances a beach experience should be deemed an item that
promotes tourism as visitors to the area have indicated through visitor questionnaire responses
the number one reason they visit the area is for the beach experience.
Mr. Sacker moved to recommend the Board of County Commissioner approve the Collier
County Tourist Development Council Category `A" Grant Applications for Beach Park
Facilities for Fiscal Year 2015/2016 in the Total Amount of$1,189,230.00 subject to a legal
sufficiency determination by the County Attorney's Office and hereby finds the item promotes
tourism. Second by Ms. Becker. Carried unanimously 9— 0.
8. Old Business
a. RFP 15-6419 Revised Sports Facilities Needs Assessment
Mr. Wert presented the Executive Summary "Review the proposed Sports Facilities Needs Study
RFP and recommend that .stuff proceed with the RFP process with a finding that this item
promotes tourism dated April 27, 2015.
The Committee recommended the proposed study incorporate a component identifying
opportunities for regional partnerships with Lee County including designating certain events
that are optimally suited to one County vs. the other to reduce the likelihood of competing for
the same events.
Mr. Sacker moved to recommend the Board of County Commissioner approve the proposed
Sports Facilities Needs Study RFP based on the above recommendation and recommend that
staff proceed with the REP and hereby finds the item promotes tourism. Second by Mr. Hill.
Carried unanimously 9— 0.
12. Council Member Discussion (this item was heard before Item 49)
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April 27, 2015
Commissioner Taylor reported Mr. Sacher authored an email to Mr. Wert regarding a Marco Island
City Council members question on Tourist Development Tax (TDT) revenue allocations for
promotions and advertising vs. beach renourishment.
Council member discussion occurred on Tourist Development Tax funding allocations including
their change over time the feasibility of increasing the Tourist Tax rate, appointing a Committee to
review the allocations and make recommendations on any changes.
The Council requested Staff to prepare a report on the use of TDT funds including
1. An overview of the Statute and the history of the tax in Collier County. a
2. An analysis of anticipated capital projects and the monies required to fund,Lm, with or
without the use of Grants or FEMA funds.
3. Identification of the County's competitive set of destinations and an an lyst?of their
allocation of funding for tourist promotions and beach renourishment,
9. Marketing Partner Reports
Mr. Wert presented the Slideshow "Marketing Partner Reports Aprt .27, 2015" including the
following reports presented by Staff and Consultants:
a. Research Data Services — 1)r. Walter Klages
"Collier County Tourism Research, March 2015 Research Data Services, Inc. "
b. Paradise Advertising—Nicole Delaney
"Advertising Report Paradise Advertising and Marketing, Inc— Tourist Development Council
November.
c. Lou Hammond & Associates — PR Services —Jack Wert
"Lou Hammond and Associates& CkB PR Team Public Relations Report"
d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections"
e. Paradise Advertising & Marketing, Inc. - Jack Wert
"Digital/Social Media Marketing"
f. Saks & Marketing Technologies, Inc. - Search Engine Optimization —Jack Wert
"Search Engine Services"
g. Phase V - Fulfillment Services —Jack Wert
"Phase V Fulfillment Services
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director—Jack Wert
b. Sales & Marketing—Jack Wert
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April 27, 2015
c. Public Relations & Communications—Jack Wert
d. Film Office—Jack Wert
e. Sports Council —Jack Wert
f. International Representatives —Jack Wert
g. Visitor Centers — Lori Lou Waddell
11. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location — May 28, 2015 —9:00 A.M.
Marco Island Historical Museum, 180 S Heathwood Dr., Marco Island, FL 34145
There being no further business for the good of the County, the meeting was ad,lurned by order of
the Chair at 11:25 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Chairwoman, Commissioner Penny Taylor
These minutes approved by the lioard!Cammittee on
as presented or as amended
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