Loading...
TDC Minutes 03/23/2015 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) March 23, 2015 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, March 23, 2015 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 8:30 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the following members present: an. ommissioner Penny Taylor Vice an: Rick Medwedeff C Clark Hill Murray H. Hendel (Excused) Susan Becker Robert Miller (Excused) /S54CII '' Ed (Ski) Olesky John Sorey, III Larry Sacher (Excused) ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Rob Wells, Sr. Sports Marketing Manager Barry Williams, Director, Parks and Recreation 1 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center Administration Bldg. F, 3rd Floor 3299 Tamiami Trail East, Naples, Florida 34112 March 23, 2015 8:30 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *Regular Meeting 2/23/15 6. Presentations/Public Comment- (3 minutes each) 7.New Business a. * Sports Event Assistance Grant Applications b. * US Open Pickleball Championships Funding Request c. * Research Data Services Contract Amendment#1 d. * RFP 15-6419 Sports Facilities Needs Assessment e. * BOEM Sand Lease Approval f. * Collier Creek Work Plan and Dredging Requirements g. * Fund 195 Grant Application Additional Funding Request—Naples Pier Rebuild h. * Collier County 2015 Hardbottom Biological Monitoring i. * Clam Pass Park Decking Work Order 8. Old Business 9. Marketing Partner Reports a. Research Data Services—Walter Klages b. Paradise Advertising- Cedar Hames c. Lou Hammond& Associates—PR Services- JoNell Modys d. Tax Collections- Jack Wert e. Miles Media- Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports a. Director—Jack Wert b. Sales & Marketing—Debi DeBenedetto c. Public Relations & Communications—JoNell Modys d. Film Office—Maggie McCarty e. Sports Marketing—Rob Wells f. International Representatives—Jack Wert g. Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports 12. Council Member Discussion 13.Next Scheduled Meeting Date/Location—April 27, 2015 - 8:30 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 Tamiami Trail East Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101,Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board in the Board Minutes and Records Department. March 23, 2015 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Commissioner Taylor Commissioner Taylor called the meeting to order at 8:30 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Mr. Wert reported that a memo from the County Attorney's Office regarding Sport Grant Applications, the use of iPads and an updated contract for Item #7C has been included in the updated meeting packet. Ms. Becker moved to approve the Agenda. Second by Olesky. Carried unanimously 6—0. 5. Approval of TDC Minutes a. Regular Meeting 2/23/15 Mr. Olesky moved to approve the minutes of th bruary 23, 2015 Meeting as presented. Second by Ms. Becker. Carried unanim• 6— 6. Presentations/Public Comment- (3 Aro tes e 1) None 7. New Business a. Sports Event Assistance Grant Applications Mr. Wells presented the Executif Summary "Recommend approval of Tourist Tax Category "B"funding to support two upcoming 2015 events under the Sports Event Assistance Program and make a finding that these expenditures promote tourism" dated March 23, 2015 for consideration. He noted requests are $5,000 for the Gus Macker 3 on 3 Basketball Tournament and $4,200 for the FYSA State Cup Soccer Event. Mr. Olesky reported he was a member of the Immokalee Rotary Club and Colleen Greene, Assistant County Attorney stated he did not have a conflict of interest and could cast a vote on the item. Mr. Sorey moved to recommend Board of County Commissioners approve Tourist Tax Category "B"funding to support two upcoming 2015 events under the Sports Event Assistance Program and hereby find these expenditures promote tourism." Second by Ms. Becker. Carried unanimously 6—0. The Council requested that staff provide the following information for future Grant Requests: 1. Notification if the application is a repeat request. 2 March 23, 2015 2. Identify the line item under which the proposed grant funds will be allocated and the balance remaining in the account. 3. Notification the event is a charity vs. non-charity event. This information is necessary so the Council can ensure funds are being targeted to the most viable events possible. b. US Open Pickleball Championships Funding Request Mr. Wells presented the Executive Summary "Recommend approval of Tourist Development Tax Category "B"funding to support US OPEN Pickleball Championships, up to $10,000 and make a finding that this expenditure promotes tourism"dated March 23, 2015 for consideration. Ms. Becker moved to recommend the Board of County Commissioners approve Tourist Development Tax Category "B"funding to support the US OPEN Pickleball Championships up to $10,000 and hereby finds this expenditure promotes tourism. Second by Mr. Hill. Carried unanimously 6—0. c. Research Data Services Contract Amendment#1 Jack Wert presented the Executive Summary "Ap, . •1 of Contract Amendment#1 with Research Data Services, Inc. to add additional f#_ gr. is and make a finding that this item promotes tourism" dated March 23, 2015 for • ,si.-ratio The proposal is to conduct one additional domestic and international focus grou. ually at a cost of$11,100. The funds are available in the FY2015 budget. , Ms. Becker expressed concern th. a •fits , additional focus groups will not outweigh the costs, given much of the same info . .s been garnered from studies already undertaken by the Convention and Visitor' .4 - Other Council members noted , ormation is valuable to ensure each marketing program is properly targeted as it exists, or i'any changes are required. Mr. Medwedeff moved to recommend the Board of County Commissioners approve Contract Amendment#1 with Research Data Services,Inc. to add additional focus groups and hereby finds this item promotes tourism. Second by Mr. Hill. Motion carried 5 "yes"—1 "no." Ms. Becker voted "no." d. RFP No. 15-6419 Sports Facilities Needs Assessment Jack Wert presented the Executive Summary "Review the proposed Sports Facilities Needs Study RFP and recommends staff proceeds with the RFP process" dated March 23, 2015 for consideration. Council discussion took place, but it was noted the RFP is narrow in scope and should include any need for multi-use venues, such as combination stadium/facilities for sports and entertainment events as well. Staff noted the Board of County Commissioner's directive was to determine the need for sports related facilities and it would be prudent to seek their direction if the RFP is to be amended. 3 March 23, 2015 Mr. Sorey moved to continue the item until the next meeting. Second by Mr. Hill. Carried unanimously 6—0. e. BOEM Sand Lease Approval Mr. McAlpin presented the Executive Summary "Recommendation to approve a Bureau of Ocean Energy Management(BOEM) Lease Negotiated Agreement No. OCS-G 35160 for the use of up to 500,000 cubic yards of Outer Continental Shelf sand sources from Borrow Area T-1 for the beach nourishment project along Collier County, authorize the Chairman to execute the agreement and make a finding that this item promotes tourism"dated March 23, 2015 for consideration. He noted: • The lease is for the Toms Hill Sand source located south of Sanibel Island. • The length of the lease is 3-years and it is a"no fee lease" with the only expense associated with acquisition of the sand are environmental studies after sand has been removed from the source. • The County intends to utilize the source as a contingency during emergency events when truck haul projects are not feasible. • The sand is from a high quality source which doesn't erode off the beach as quickly as other sand. Mr. Sorey moved to recommend the Board of i 'my issioners approve a Bureau of Ocean Energy Management(BOEM)Lease ' I '.ted greement No. OCS-G 35160 for the use of up to 500,000 cubic yards of Outer Conti •tal Shelf sand sources from Borrow Area T-1 for the beach nourishment project al•tt ' li. County, authorize the Chairman to execute the agreement and hereby 's th:vie 'romotes tourism. Second by Mr. Medwedeff. Carried unanimou 0. f. Collier Creek Work Plan and Dredging Requirements Mr. McAlpin presented the i -cuti e Summary "Recommendation to accept a proposal from CB&I Coastal Planning&Engi - ing dated March 10, 2015 for Collier Creek Dredging Project Design, Permitting and :id Assistance, approve a work order under Contract#13-6164- CZ for a not to exceed amount of$68,845.90, authorize the County Manager or his designee to execute the work order, authorize the necessary budget amendment and make a finding that this item promotes tourism" dated March 23, 2015 for consideration. He noted: • The proposal includes design, permitting and bid assistance for dredging Collier Creek. • The dredging is a short term solution to infill of sand in the mouth of the Creek compromising boater safety. • The dredge template is anticipated to be in a similar location of previous permitted dredges. • During the design process, if it is determined the existing dredge template will not temporarily rectify the issue, or an alternative sand disposal is required, a permit amendment may be required to address the issue. • The dredged sand will be utilized for the Marco beaches re-grading project. • It is anticipated work will be completed within 9-months. • The work is intended as an interim solution to the issue while a long term solution is developed by all interested parties. 4 March 23, 2015 Ms. Becker moved to recommend the Board of County Commissioners accept a proposal from CB&I Coastal Planning& Engineering dated March 10, 2015 for Collier Creek Dredging Project Design,Permitting and Bid Assistance, approve a work order under Contract#13- 6164-CZ for a not to exceed amount of$68,845.90, authorize the County Manager or his designee to execute the work order, authorize necessary budget amendment and hereby finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 6—0. g. Fund 195 Grant Application-Additional Funding Request-Naples Pier Rebuild Mr. McAlpin presented the Executive Summary "Recommendation to approve an Out-of-Cycle Fund 195 Category D Grant Application from the City of Naples for an additional funding request for the Naples Pier Rebuild for a not to exceed amount of$571,965, recommend that the Board reallocate tourist development tax funds with a supermajority vote, approve an amendment to the grant agreement, approve the necessary budget amendment and make a finding that this item promotes tourism" dated March 23, 2015 for consideration. He noted: • A grant for$892,449.00 was previously approved for the project. • The City is now requesting additional funds in the amount of$571,965, which brings the total amount requested to $1,464,414.00. • In order to fund the request, monies will need . oe reallocated from"Category A" TDC funds to "Category D" TDC funds (Pier an• • Maintenance). • The reallocation requires BCC approval . a su ajority vote. • The concept is that the grant funds be - . - ►.-d no and reallocated to "Category D" at $200,000 annually (grant funds .ical ' . .roved for the category on an annual basis) over a series of years, until the amo*' o . y"reimbursed". Mr. Sorey reported the original - 4114 • was epared by an engineer, during field inspections, as a starting point for develop .- • o 1.e . eject. Since that time, actual design and permitting has been completed and the ew e a. is based on bids by a qualified contractor. Additional costs identified include repla ' pl bing and electrical components, using IPE wood to replace deck boards instead of p -. re treated wood and permit requirements for demolition of the structure over water, etc. Speaker David Lykins, City of Naples reported the use of IPE decking being proposed has higher up front costs, but lower long term costs, given the life expectancy and maintenance of the product. Mr. Sorey moved to recommend the Board of County Commissioners approve an Out-of-Cycle Fund 195 Category D Grant Application from the City of Naples for an additional funding request for the Naples Pier Rebuild for a not to exceed amount of$571,965, recommend the Board reallocate tourist development tax funds with a super majority vote, approve an amendment to the grant agreement, approve the necessary budget amendment, and hereby finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 6—0. h. Collier County 2015 Hardbottom Biological Monitoring Mr. McAlpin presented a proposal from CB&I Coastal Planning and Engineering for "Collier County 2015 Hardbottom Biological Monitoring—Contract#13-6164-CZ "Professional Services Architects and Engineering" for consideration. He noted: 5 March 23, 2015 • The monitoring is required under a permit issued to the County for beach renourishment by the Florida Department of Environmental Conservation. • The monitoring will take place in the water to determine the quantity of fauna, flora, starfish, etc. present in the locations. • Work is anticipated to take 17-19 days and the County will supply divers to assist. • The work is budgeted a post renourishment expenditure and is required to be completed the 1St, 2nd and 3`d year after renourishment. Mr. Sorey moved to recommend the Board of County Commissioners approve a contract with CBI Coastal Planning and Engineering- Contract#13-6164-CZ"Professional Services Architects and Engineering"for Collier County 2015 Hardbottom Biological Monitoring and hereby finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 6—0. i. Clam Pass Park Decking Work Order Barry Williams presented the Executive Summary"Recommendation to award a work order to Surety Construction Company, using the Annual Contract for General Contractors Services Contract#14-6307,for the replacement of the Clam Pass Park decking at the concession area, approve the necessary budget increase, and make a fi • g that this expenditure promotes tourism" dated March 23, 2015 for consideration. .ted, it is anticipated work will to be done during the summer of 2015 and beach acc ill q.'n open while it is being completed. Mr. Olesky moved to recommend the Bo, d of Commissioners award a work order to Surety Construction Company, using the ` ► l ntract for General Contractor Services, Contract#14-6307,for the replace ' 't of ' a ass Park decking in the concession area, approve the necessary budget in and reby find the expenditure promotes tourism. Second by Ms. Becker. Carri ' (r^ - y 6—0. 8. Old Business a. Use of iPads Staff updated the Council on distribution of meeting materials noting: • The agenda and backup material is posted online in advance of the meeting. • Members may use their own device to access material during a meeting if they so desire. • Options for Council members to access meeting material include on line viewing through the website link; printing the agenda, executive summary (absent of engineering studies) and marketing data distributed at the meeting; physical delivery of a full meeting packet in advance of the meeting or electronic disseminating a PDF of the packet to Council members via email in advance of the meeting. After discussion, Council Members opted for the following: Mr. Medwedeff Mr. Hill, Mr. Olesky and Commissioner Taylor—Electronic Mr. Sorey—Electronic and copy of Executive Summaries and Marketing Data at meeting. Ms. Becker—Electronic and a full meeting packet sent in advance of meeting. Mr. Wert reported Mr. Sacher has requested electronic deliver and he will contact Mr. Hendel and Mr. Miller to determine their preference. 6 March 23, 2015 Staff reported dissemination of the electronic meeting packet generally occurs Thursday before the meeting. The Council requested staff consider disseminating an electronic copy of meeting material on the Tuesday before a meeting and supplement any additional material as it becomes available. This would allow members more time to review information that might be available before Thursday. Break: 10:06 a.m. Reconvened: 10:15 a.m. 9. Marketing Partner Reports Mr. Wert presented the Slideshow"Marketing Partner Reports—March 23, 2015" including the following reports presented by staff and consultants: a. Research Data Services—Dr. Walter Klages "Collier County Tourism Research, March 2015—Research Data Services, Inc. " Commissioner Taylor left the meeting at 10:25 a.m. Mr. Hill assumed the Chair b. Paradise Advertising—Cedar Hames/Nico e ey "Advertising Report Paradise Advertising and eting, Inc. — Tourist Development Council November. " Ms. Delaney reported the County received drian Awards in 2015 from Hospitality Sales & Marketing Association International (HSMAI) for efforts in marketing the area and Mr. Wert received HSMAI's Top 25 Extraordinary Minds in Hospitality Sales and Marketing Award c. Lou Hammond & Associat• PR .ervices—Jonell Modys "Lou Hammond and Associate ' B PR Team Public Relations Report" d. Tax Collections—Jack Wert "Collier County Tax Collector Tourist Tax Collections" e. Paradise Advertising & Marketing, Inc. -Jack Wert "Digital/Social Media Marketing" f. Sales & Marketing Technologies, Inc. - Search Engine Optimization—Jack Wert "Search Engine Services" g. Phase V - Fulfillment Services—Jack Wert "Phase V Fulfillment Services" 10. Tourism Staff Reports The following reports were provided by staff: a. Director—Jack Wert b. Sales & Marketing—Jack Wert 7 March 23, 2015 c. Public Relations & Communications—Jonell Modys/Buzzy Ford d. Film Office—Jack Wert e. Sports Council—Jack Wert f. International Representatives—Jack Wert g. Visitor Centers—Jack Wert 11. Detailed Staff Reports Submitted 12. Council Member Discussion Mr. Medwedeff requested staff provide an update in the Fall of 2015 on the value of the Euro and its impact on visitation to the region. Ms. Becker reported it has come to her attention County Museums are making efforts to increase their revenue through catering events, etc. as recommended by the Tourist Development Council. 13. Next Scheduled Meeting Date/Location—April 27,2015—8:30 a.m. Collier County Government Center,Administration Bldg. F,3rd Floor, 3299 Tamiami Trail East,Naples,Florida 34112 There being no further business f• 1 i o the County, the meeting was adjourned by order of the Chair at 11:14 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Commissioner Penny Taylor These minutes approved by the Board/Committee on , as presented or as amended . 8