TDC Minutes 03/23/2015 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) March 23, 2015
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, March 23, 2015
LET IT BE REMEMBERED the Collier County Tourist Development Council
in and for the County of Collier, having conducted business herein, met on this
date at 8:30 AM in a REGULAR SESSION in Building "F" of the Government
Complex, Naples, Florida with the following members present:
an. ommissioner Penny Taylor
Vice an: Rick Medwedeff
C
Clark Hill
Murray H. Hendel (Excused)
Susan Becker
Robert Miller (Excused)
/S54CII '' Ed (Ski) Olesky
John Sorey, III
Larry Sacher (Excused)
ALSO PRESENT:
Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Rob Wells, Sr. Sports Marketing Manager
Barry Williams, Director, Parks and Recreation
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center Administration Bldg. F, 3rd Floor
3299 Tamiami Trail East, Naples, Florida 34112
March 23, 2015 8:30 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. *Regular Meeting 2/23/15
6. Presentations/Public Comment- (3 minutes each)
7.New Business
a. * Sports Event Assistance Grant Applications
b. * US Open Pickleball Championships Funding Request
c. * Research Data Services Contract Amendment#1
d. * RFP 15-6419 Sports Facilities Needs Assessment
e. * BOEM Sand Lease Approval
f. * Collier Creek Work Plan and Dredging Requirements
g. * Fund 195 Grant Application Additional Funding Request—Naples Pier Rebuild
h. * Collier County 2015 Hardbottom Biological Monitoring
i. * Clam Pass Park Decking Work Order
8. Old Business
9. Marketing Partner Reports
a. Research Data Services—Walter Klages
b. Paradise Advertising- Cedar Hames
c. Lou Hammond& Associates—PR Services- JoNell Modys
d. Tax Collections- Jack Wert
e. Miles Media- Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director—Jack Wert
b. Sales & Marketing—Debi DeBenedetto
c. Public Relations & Communications—JoNell Modys
d. Film Office—Maggie McCarty
e. Sports Marketing—Rob Wells
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
12. Council Member Discussion
13.Next Scheduled Meeting Date/Location—April 27, 2015 - 8:30 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 Tamiami Trail East
Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in
writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding,
you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County
Facilities Management Department located at 3335 Tamiami Trail East, Suite 101,Naples, FL 34112-5356,
(239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires all lobbyists shall, before engaging in any lobbying activities
(including, but not limited to, addressing the Board of County Commissioners) before the Board of County
Commissioners and its advisory boards, register with the Clerk to the Board in the Board Minutes and Records
Department.
March 23, 2015
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Taylor
Commissioner Taylor called the meeting to order at 8:30 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Wert reported that a memo from the County Attorney's Office regarding Sport Grant
Applications, the use of iPads and an updated contract for Item #7C has been included in the
updated meeting packet.
Ms. Becker moved to approve the Agenda. Second by Olesky. Carried unanimously 6—0.
5. Approval of TDC Minutes
a. Regular Meeting 2/23/15
Mr. Olesky moved to approve the minutes of th bruary 23, 2015 Meeting as presented.
Second by Ms. Becker. Carried unanim• 6—
6. Presentations/Public Comment- (3 Aro tes e 1)
None
7. New Business
a. Sports Event Assistance Grant Applications
Mr. Wells presented the Executif Summary "Recommend approval of Tourist Tax Category
"B"funding to support two upcoming 2015 events under the Sports Event Assistance Program
and make a finding that these expenditures promote tourism" dated March 23, 2015 for
consideration. He noted requests are $5,000 for the Gus Macker 3 on 3 Basketball Tournament
and $4,200 for the FYSA State Cup Soccer Event.
Mr. Olesky reported he was a member of the Immokalee Rotary Club and Colleen Greene,
Assistant County Attorney stated he did not have a conflict of interest and could cast a vote on
the item.
Mr. Sorey moved to recommend Board of County Commissioners approve Tourist Tax
Category "B"funding to support two upcoming 2015 events under the Sports Event Assistance
Program and hereby find these expenditures promote tourism." Second by Ms. Becker.
Carried unanimously 6—0.
The Council requested that staff provide the following information for future Grant Requests:
1. Notification if the application is a repeat request.
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March 23, 2015
2. Identify the line item under which the proposed grant funds will be allocated and the
balance remaining in the account.
3. Notification the event is a charity vs. non-charity event.
This information is necessary so the Council can ensure funds are being targeted to the most
viable events possible.
b. US Open Pickleball Championships Funding Request
Mr. Wells presented the Executive Summary "Recommend approval of Tourist Development
Tax Category "B"funding to support US OPEN Pickleball Championships, up to $10,000 and
make a finding that this expenditure promotes tourism"dated March 23, 2015 for consideration.
Ms. Becker moved to recommend the Board of County Commissioners approve Tourist
Development Tax Category "B"funding to support the US OPEN Pickleball Championships
up to $10,000 and hereby finds this expenditure promotes tourism. Second by Mr. Hill.
Carried unanimously 6—0.
c. Research Data Services Contract Amendment#1
Jack Wert presented the Executive Summary "Ap, . •1 of Contract Amendment#1 with
Research Data Services, Inc. to add additional f#_ gr. is and make a finding that this item
promotes tourism" dated March 23, 2015 for • ,si.-ratio The proposal is to conduct one
additional domestic and international focus grou. ually at a cost of$11,100. The funds are
available in the FY2015 budget. ,
Ms. Becker expressed concern th. a •fits , additional focus groups will not outweigh the
costs, given much of the same info . .s been garnered from studies already undertaken by
the Convention and Visitor' .4 -
Other Council members noted , ormation is valuable to ensure each marketing program is
properly targeted as it exists, or i'any changes are required.
Mr. Medwedeff moved to recommend the Board of County Commissioners approve Contract
Amendment#1 with Research Data Services,Inc. to add additional focus groups and hereby
finds this item promotes tourism. Second by Mr. Hill. Motion carried 5 "yes"—1 "no."
Ms. Becker voted "no."
d. RFP No. 15-6419 Sports Facilities Needs Assessment
Jack Wert presented the Executive Summary "Review the proposed Sports Facilities Needs
Study RFP and recommends staff proceeds with the RFP process" dated March 23, 2015 for
consideration.
Council discussion took place, but it was noted the RFP is narrow in scope and should include
any need for multi-use venues, such as combination stadium/facilities for sports and
entertainment events as well. Staff noted the Board of County Commissioner's directive was to
determine the need for sports related facilities and it would be prudent to seek their direction if
the RFP is to be amended.
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March 23, 2015
Mr. Sorey moved to continue the item until the next meeting. Second by Mr. Hill. Carried
unanimously 6—0.
e. BOEM Sand Lease Approval
Mr. McAlpin presented the Executive Summary "Recommendation to approve a Bureau of
Ocean Energy Management(BOEM) Lease Negotiated Agreement No. OCS-G 35160 for the use
of up to 500,000 cubic yards of Outer Continental Shelf sand sources from Borrow Area T-1 for
the beach nourishment project along Collier County, authorize the Chairman to execute the
agreement and make a finding that this item promotes tourism"dated March 23, 2015 for
consideration. He noted:
• The lease is for the Toms Hill Sand source located south of Sanibel Island.
• The length of the lease is 3-years and it is a"no fee lease" with the only expense
associated with acquisition of the sand are environmental studies after sand has been
removed from the source.
• The County intends to utilize the source as a contingency during emergency events when
truck haul projects are not feasible.
• The sand is from a high quality source which doesn't erode off the beach as quickly as
other sand.
Mr. Sorey moved to recommend the Board of i 'my issioners approve a Bureau of
Ocean Energy Management(BOEM)Lease ' I '.ted greement No. OCS-G 35160 for the
use of up to 500,000 cubic yards of Outer Conti •tal Shelf sand sources from Borrow Area
T-1 for the beach nourishment project al•tt ' li. County, authorize the Chairman to
execute the agreement and hereby 's th:vie 'romotes tourism. Second by Mr.
Medwedeff. Carried unanimou 0.
f. Collier Creek Work Plan and Dredging Requirements
Mr. McAlpin presented the i -cuti e Summary "Recommendation to accept a proposal from
CB&I Coastal Planning&Engi - ing dated March 10, 2015 for Collier Creek Dredging
Project Design, Permitting and :id Assistance, approve a work order under Contract#13-6164-
CZ for a not to exceed amount of$68,845.90, authorize the County Manager or his designee to
execute the work order, authorize the necessary budget amendment and make a finding that this
item promotes tourism" dated March 23, 2015 for consideration. He noted:
• The proposal includes design, permitting and bid assistance for dredging Collier
Creek.
• The dredging is a short term solution to infill of sand in the mouth of the Creek
compromising boater safety.
• The dredge template is anticipated to be in a similar location of previous
permitted dredges.
• During the design process, if it is determined the existing dredge template will not
temporarily rectify the issue, or an alternative sand disposal is required, a permit
amendment may be required to address the issue.
• The dredged sand will be utilized for the Marco beaches re-grading project.
• It is anticipated work will be completed within 9-months.
• The work is intended as an interim solution to the issue while a long term solution
is developed by all interested parties.
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March 23, 2015
Ms. Becker moved to recommend the Board of County Commissioners accept a proposal from
CB&I Coastal Planning& Engineering dated March 10, 2015 for Collier Creek Dredging
Project Design,Permitting and Bid Assistance, approve a work order under Contract#13-
6164-CZ for a not to exceed amount of$68,845.90, authorize the County Manager or his
designee to execute the work order, authorize necessary budget amendment and hereby finds
the item promotes tourism. Second by Mr. Olesky. Carried unanimously 6—0.
g. Fund 195 Grant Application-Additional Funding Request-Naples Pier Rebuild
Mr. McAlpin presented the Executive Summary "Recommendation to approve an Out-of-Cycle
Fund 195 Category D Grant Application from the City of Naples for an additional funding
request for the Naples Pier Rebuild for a not to exceed amount of$571,965, recommend that the
Board reallocate tourist development tax funds with a supermajority vote, approve an
amendment to the grant agreement, approve the necessary budget amendment and make a
finding that this item promotes tourism" dated March 23, 2015 for consideration. He noted:
• A grant for$892,449.00 was previously approved for the project.
• The City is now requesting additional funds in the amount of$571,965, which brings the
total amount requested to $1,464,414.00.
• In order to fund the request, monies will need . oe reallocated from"Category A" TDC
funds to "Category D" TDC funds (Pier an• • Maintenance).
• The reallocation requires BCC approval . a su ajority vote.
• The concept is that the grant funds be - . - ►.-d no and reallocated to "Category D"
at $200,000 annually (grant funds .ical ' . .roved for the category on an annual basis)
over a series of years, until the amo*' o . y"reimbursed".
Mr. Sorey reported the original - 4114 • was epared by an engineer, during field inspections,
as a starting point for develop .- • o 1.e . eject. Since that time, actual design and permitting
has been completed and the ew e a. is based on bids by a qualified contractor. Additional
costs identified include repla ' pl bing and electrical components, using IPE wood to
replace deck boards instead of p -. re treated wood and permit requirements for demolition of
the structure over water, etc.
Speaker
David Lykins, City of Naples reported the use of IPE decking being proposed has higher up
front costs, but lower long term costs, given the life expectancy and maintenance of the product.
Mr. Sorey moved to recommend the Board of County Commissioners approve an Out-of-Cycle
Fund 195 Category D Grant Application from the City of Naples for an additional funding
request for the Naples Pier Rebuild for a not to exceed amount of$571,965, recommend the
Board reallocate tourist development tax funds with a super majority vote, approve an
amendment to the grant agreement, approve the necessary budget amendment, and hereby
finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 6—0.
h. Collier County 2015 Hardbottom Biological Monitoring
Mr. McAlpin presented a proposal from CB&I Coastal Planning and Engineering for "Collier
County 2015 Hardbottom Biological Monitoring—Contract#13-6164-CZ "Professional
Services Architects and Engineering" for consideration. He noted:
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March 23, 2015
• The monitoring is required under a permit issued to the County for beach renourishment
by the Florida Department of Environmental Conservation.
• The monitoring will take place in the water to determine the quantity of fauna, flora,
starfish, etc. present in the locations.
• Work is anticipated to take 17-19 days and the County will supply divers to assist.
• The work is budgeted a post renourishment expenditure and is required to be completed
the 1St, 2nd and 3`d year after renourishment.
Mr. Sorey moved to recommend the Board of County Commissioners approve a contract with
CBI Coastal Planning and Engineering- Contract#13-6164-CZ"Professional Services
Architects and Engineering"for Collier County 2015 Hardbottom Biological Monitoring and
hereby finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 6—0.
i. Clam Pass Park Decking Work Order
Barry Williams presented the Executive Summary"Recommendation to award a work order to
Surety Construction Company, using the Annual Contract for General Contractors Services
Contract#14-6307,for the replacement of the Clam Pass Park decking at the concession area,
approve the necessary budget increase, and make a fi • g that this expenditure promotes
tourism" dated March 23, 2015 for consideration. .ted, it is anticipated work will to be
done during the summer of 2015 and beach acc ill q.'n open while it is being completed.
Mr. Olesky moved to recommend the Bo, d of Commissioners award a work order to
Surety Construction Company, using the ` ► l ntract for General Contractor Services,
Contract#14-6307,for the replace ' 't of ' a ass Park decking in the concession area,
approve the necessary budget in and reby find the expenditure promotes tourism.
Second by Ms. Becker. Carri ' (r^ - y 6—0.
8. Old Business
a. Use of iPads
Staff updated the Council on distribution of meeting materials noting:
• The agenda and backup material is posted online in advance of the meeting.
• Members may use their own device to access material during a meeting if they so desire.
• Options for Council members to access meeting material include on line viewing through
the website link; printing the agenda, executive summary (absent of engineering studies)
and marketing data distributed at the meeting; physical delivery of a full meeting packet
in advance of the meeting or electronic disseminating a PDF of the packet to Council
members via email in advance of the meeting.
After discussion, Council Members opted for the following:
Mr. Medwedeff Mr. Hill, Mr. Olesky and Commissioner Taylor—Electronic
Mr. Sorey—Electronic and copy of Executive Summaries and Marketing Data at meeting.
Ms. Becker—Electronic and a full meeting packet sent in advance of meeting.
Mr. Wert reported Mr. Sacher has requested electronic deliver and he will contact Mr. Hendel
and Mr. Miller to determine their preference.
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March 23, 2015
Staff reported dissemination of the electronic meeting packet generally occurs Thursday before
the meeting.
The Council requested staff consider disseminating an electronic copy of meeting material on
the Tuesday before a meeting and supplement any additional material as it becomes available.
This would allow members more time to review information that might be available before
Thursday.
Break: 10:06 a.m.
Reconvened: 10:15 a.m.
9. Marketing Partner Reports
Mr. Wert presented the Slideshow"Marketing Partner Reports—March 23, 2015" including the
following reports presented by staff and consultants:
a. Research Data Services—Dr. Walter Klages
"Collier County Tourism Research, March 2015—Research Data Services, Inc. "
Commissioner Taylor left the meeting at 10:25 a.m.
Mr. Hill assumed the Chair
b. Paradise Advertising—Cedar Hames/Nico e ey
"Advertising Report Paradise Advertising and eting, Inc. — Tourist Development Council
November. "
Ms. Delaney reported the County received drian Awards in 2015 from Hospitality Sales
& Marketing Association International (HSMAI) for efforts in marketing the area and Mr. Wert
received HSMAI's Top 25 Extraordinary Minds in Hospitality Sales and Marketing Award
c. Lou Hammond & Associat• PR .ervices—Jonell Modys
"Lou Hammond and Associate ' B PR Team Public Relations Report"
d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections"
e. Paradise Advertising & Marketing, Inc. -Jack Wert
"Digital/Social Media Marketing"
f. Sales & Marketing Technologies, Inc. - Search Engine Optimization—Jack Wert
"Search Engine Services"
g. Phase V - Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
10. Tourism Staff Reports
The following reports were provided by staff:
a. Director—Jack Wert
b. Sales & Marketing—Jack Wert
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March 23, 2015
c. Public Relations & Communications—Jonell Modys/Buzzy Ford
d. Film Office—Jack Wert
e. Sports Council—Jack Wert
f. International Representatives—Jack Wert
g. Visitor Centers—Jack Wert
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Mr. Medwedeff requested staff provide an update in the Fall of 2015 on the value of the Euro and
its impact on visitation to the region.
Ms. Becker reported it has come to her attention County Museums are making efforts to increase
their revenue through catering events, etc. as recommended by the Tourist Development Council.
13. Next Scheduled Meeting Date/Location—April 27,2015—8:30 a.m.
Collier County Government Center,Administration Bldg. F,3rd Floor,
3299 Tamiami Trail East,Naples,Florida 34112
There being no further business f• 1 i o the County, the meeting was adjourned by order
of the Chair at 11:14 A.M.
COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
Chairman, Commissioner Penny Taylor
These minutes approved by the Board/Committee on ,
as presented or as amended .
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