TDC Minutes 02/23/2015 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) February 23, 2015
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, February 23, 2015
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein,met on this date at 9:00 AM in a
REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Penny Taylor
Vice Chairman: Rick Medwedeff(Excused)
Clark Hill
Murray H. Hendel
Susan Becker
Robert Miller
Ed (Ski) Olesky
John Sorey, III
Larry Sacher (Excused)
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
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Collier County : February 23, 2015 Page 1 of 2
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MEETING AGENDA&NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg.F,3rd Floor
3299 East Tamiami Trail,Naples,Florida 34112
February 23,2015 8:30 am
Collier County Commission Chambers
*Requires TDC Action
1.Call to Order
2.Pledge of Allegiance
3.Roll Call
4.*Changes and Approval of Agenda
5.*Approval of TDC Minutes
a.*Regular Meeting 1/26/15
6.Presentations/Public Comment-(3 minutes each)
7.New Business
a.*Sports Event Assistance Grant Applications
b.*Pro Watercross World Championship Event Support
c.*Quarterly Financial Review
d. Proposed Soccer Complex Update
e.*FY 16 TDC Category B and C-2 Grant Applications
f.* Approval 2015 Beach/Inlet Monitoring-Humiston&Moore
g.*Collier Creek Draft Study-Update
1.Appendices to Feasibility Report
h.*LGFR Update and FDEP Project Ranking
i. FY 15 CAC Grant Applications Notice
8.Old Business
a.TDC Agenda Cost Analysis
9.Marketing Partner Reports
a.Research Data Services-Walter Klages
b.Paradise Advertising-Cedar Hames
c.Lou Hammond&Associates-PR Services-JoNell Modys
d.Tax Collections-Jack Wert
e.Miles Media-Website Activity
f.Sales&Marketing Technologies-Search Engine Optimization
g.Phase V-Fulfillment Services
http://www.colliergov.net/index.aspx?page=7538 3/9/2015
Collier County : February 23, 2015 Page 2 of 2
10.Tourism Staff Reports
a.Director-Jack Wert
b.Sales&Marketing-Debi DeBenedetto
c.Public Relations&Communications-JoNell Modys
d.Film Office-Maggie McCarty
e.Sports Marketing-Rob Wells
f.International Representatives-Jack Wert
g.Visitor Centers-Lori Lou Waddell
11.Detailed Staff Reports
12.Council Member Discussion
13.Next Scheduled Meeting Date/Location-March 23,2015-8:30 a.m.
Collier County Government Center,Administration Bldg.F,3rd Floor,3299 East Tamiami Trail,Naples,Florida 34112
14.Adjournment
All interested parties are invited to attend,and to register to speak and to submit their objections,if any,in writing,to
the board prior to the meeting if applicable.
For more information,please contact Jack Wert at(239)252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are
entitled,at no cost to you,to the provision of certain assistance.Please contact the Collier County Facilities Management
Department located at 3335 Tamiami Trail East,Suite 101,Naples,FL 34112-5356,(239)252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No.99-22 requires that all lobbyists shall,before engaging in any lobbying activities(including,
but not limited to,addressing the Board of County Commissioners)before the Board of County Commissioners and its
advisory boards,register with the Clerk to the Board at the Board Minutes and Records Department.
W.
http://www.colliergov.net/index.aspx?page=7538 3/9/2015
February 23, 2015
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Taylor
Mr. Wert called the meeting to order at 8:30 A.M.
Ms. Becker moved to appoint Clark Hill as Chairman for the meeting in the absence of a
Chairman and Vice Chairman. Second by Mr. Miller. Carried unanimously 5— 0.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
Roll call was taken and a quorum was established.
4. Changes and Approval of Agenda
Mr. Wert reported there have been updated documents for Items #7.c and#8.a
Mr. Hendel moved to approve the Agenda. Second by Mr. Miller. Carried unanimously 5—0.
Commissioner Taylor arrived at 8:36 a.m. and assumed the Chair..
5. Approval of TDC Minutes
a. Regular Meeting 1/26/15
Ms. Becker moved to approve the minutes of the January 26, 2015 meeting subject to the
following change:
• Page 6, Item #13 line 1 -change meeting time from 9:00 a.m. to 8:30 a.m.
Second by Mr. Hill. Carried unanimously 6-0.
6. Presentations/Public Comment-(3 minutes each)
None
7. New Business
a. Sports Event Assistance Grant Applications
Rob Wells, Sr. Sports Marketing Manager presented the Executive Summary "Recommend
approval of Tourist Tax Category "B"funding to support three upcoming 2015 events under the
Sports Event Assistance Program and make a finding that these expenditures promote tourism"
dated February 23, 2015 for consideration. The Grants are for the Florida Future Showcase
Challenge, Sun Traps Shoot and the Naples Spring Shootout for a total of$8,100.00.
Mr. Hill moved to recommend the Board of County Commissioners approve Tourist Tax
Category "B"funding to support three upcoming 2015 events under the Sports Event
Assistance Program and hereby finds the expenditures promote tourism. Second by Ms.
Becker. Carried unanimously 6—0.
b. Pro Watercross World Championship Event Support
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February 23, 2015
Mr. Wells presented the Executive Summary "Recommend approval of Tourist Development
Tax Category "B"funding to support the Pro Watercross World Championships September 19-
28, 2015 up to $90,500 and make a finding that this expenditure promotes tourism" dated
February 23, 2015 for consideration. The event will be held at Sudgeon Park.
Mr. Miller moved to recommend the Board of County Commissioners approve Tourist
Development Tax Category "B"funding to support the Pro Watercross World Championships
September 19-28, 2015 up to $90,500 and hereby finds the expenditures promote tourism.
Second by Hill. Carried unanimously 6—0.
c. Quarterly Financial Review
Mr. Wert presented the Executive Summary "Tourist Development Tax Quarterly Financial
Review" dated February 23, 2015 for information purposes.
Mr. Miller moved to approve the "Tourist Development Tax Quarterly Financial Review."
Second by Mr. Olesky. Carried unanimously 6—0.
d. Proposed Soccer Complex Update
Mr. Wert presented the Executive Summary"Review the progress of identifying a possible
multi-sport event facility location in Collier County and recommend Tourism Department staff to
assist in that process" dated February 23, 2015 for information purposes. He reported:
• The Board of County Commissioners requested Staff to identify locations where a multi
use sports facility could be developed within the County.
• The intent is for the project to be a public/private partnership.
• Staff presented an update on the item to the BCC on February 10, 2015 and was directed
to:
1. Delete from the consideration list Big Corkscrew Island Park, the NE Water-
Sewer lands, the County Fairgrounds and the Randall Curve properties.
2. Restudy the viability of the remaining County-owned sites at the April BCC
workshop as part of the Park Impact Fees discussion.
3. Support a Tourism Department RFP for a Facilities Needs Study to determine
what sports facilities the County needs and where those facilities would best be
located.
• The use of TDC funds is allowed for the study and Staff will return to the Council when a
contract for the work is proposed for acceptance by the County.
Under Council Member discussions, the following was noted:
• The Governor of Florida has developed economic initiatives for attracting businesses
offering higher paying.)obs o southwest Florida and sports facilities (or related activities)
are not on the list of priorities.
• The tourism industry supports approximately 30,000 jobs in the County with one job
created for every 45 persons visiting the area.
• Sports and Marketing Department data indicates 3,000 room nights and $3M in economic
spending were generated by area events in January 2015 and it would be beneficial to
investigate any opportunities available for this type of tourist related activity.
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February 23, 2015
• Although sports facilities are not on the list of the Governor's priorities, tourism is the
focus of the Council and it would be beneficial to support any initiatives aimed at
increasing visitation to the area(if deemed appropriate).
The Council suggested Staff contact Jeff Butzke (the promoter of the facility) and request he
make a presentation to them on the proposed project.
Ms. Becker moved for the Tourist Development Council to support Staff's proposal to pursue
Request for Proposals for a needs study for the development of a multi sports facility in the
County. Second by Mr. Hendel. Carried unanimously 6-0.
Break: 9:06 a.m.
Reconvened: 9:10 a.m.
e. FY 16 TDC Category B and C-2 Grant Applications
Mr. Wert presented the Executive Summary "Review Tourist Development Council Grant
Applications for Category B and C-2 and Sports Event Assistance for FY 15(October 1, 2015 -
September 30, 2016), recommend changes in guidelines and requirements and makes a finding
that this item promotes tourism"dated February 23,2015 for consideration. He noted:
• The application guidelines and requirements have been updated since the Agenda was
posted.
• The updates were based on feedback from the Clerk of Courts Finance Office.
• Given the decline in applications over the past years, the concept is to streamline the
application and funds distribution process to entice more entities to utilize the funds.
• He provided an overview and rationale for said changes.
Mr. Hendel moved to recommend the Board of County Commissioners approve Tourist
Development Council Grant Applications for Category B and C-2 and Sports Event Assistance
for FY 15 (October 1, 2015-September 30, 2016), recommend changes in guidelines and
requirements and hereby finds the expenditures promote tourism. Second by Ms. Becker.
Carried unanimously 6—0.
f. Approval 2015 Beachi nnlet Monitoring—Humiston & Moore
Mr. McAlpin presented the Executive Summary "Recommendation to approve a proposal from
Humiston &Moore Engineers for Collier County Beaches and Inlets Annual Monitoring for
2015 under Contract No. 13-6164-CZ, authorize the County Manager or his designee to execute
the work order for a not to exceed amount of$163,795.00 and makes a finding that this
expenditure promotes tourism dated February 23, 2015 for consideration. He noted:
• The work is a requirement of the beach renourishment permit issued to the County by the
Florida Department of Environmental Protection.
• The results of the monitoring will be utilized by Staff and consultants to plan the FY15
County beach renourishment projects.
• The work includes monitoring of the conditions of Wiggins and Doctors Pass.
• The Coastal Advisory Committee is scheduled to review the item this afternoon, and if
they do not recommend approval of the proposal it will be recycled to the TDC for any
considerations necessary.
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February 23, 2015
• The Pelican Bay and Clam Bay Beaches are included in the scope of work.
Mr. Olesky moved to recommend the Board of County Commissioners approve a proposal
from Humiston & Moore Engineers for Collier County Beaches and Inlets Annual
Monitoring for 2015 under Contract No. 13-6164-CZ, authorize the County Manager or his
designee to execute the work order for a not to exceed amount of$163,795.00 and hereby finds
the expenditures promote tourism. Second by Ms. Becker. Carried unanimously 6—0.
g. Collier Creek Draft Study—Update
1. Appendices to Feasibility Report
Mr. McAlpin presented the Draft Report "Feasibility Study Collier Creek Collier County, Fl. "
prepared by CB&I Coastal Planning & Engineering, Inc. dated February 2015 for information
purposes. He provided an update on the item highlighting:
• The Creek has been compromised by sand accreting from the Hideaway Beach area into
the mouth of the Creek.
• The County authorized a feasibility study to determine any long term solutions which
may be developed to address the problem.
• The study has identified a series of options including:
1. Enlarging the Entrance Channel to Equilibrium Cross Section.
2. Move Terminal Jetty to the West.
3. Remove Terminal Jetty.
4. Adjust Terminal Jetty
5. Modify Dredging Practices
6.Coastal Structures to Rea lign and Streamline the Creek further to the West.
7.Constrain the Flow in Collier Creek.
• The ultimate solution may be combination of the options identified.
• The cost for the solution is estimated at $1M - $2M and has not been accounted for in the
Department's budget.
• Any sand removed from the area will be placed on the area beaches if it won't negatively
impact the navigation function of the Creek.
h. LGFR Update and FDEP Project Ranking
Mr. McAlpin presented the Executive Summary "FY-2015/16 LGFR Update and FDEP Project
Ranking" dated February 23, 2015 for information purposes. He noted the County is seeking
approximately $1.5M for reimbursement from the State's of Florida Beach Management Funding
Assistance Program however indications are, given the amount of appropriations to be approved
for the Program, the County may not receive any funds.
i. FY 15 CAC Grant Application
Mr. McAlpin reported the Coastal Advisory Committee is Accepting Category "A" Grant
Applications with said notification for the Grants being disseminated to the public.
Break: 9:55 a.m.
Reconvened: 10:01 a.m.
Mr. Hendel did not return
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February 23, 2015
8. Old Business
a. TDC Agenda Cost Analysis
Mr. Wert presented the documents "Estimated Costs &Staff Time to Print Monthly TDC
Agendas" and a Memo from Colleen Greene, Assistant County Attorney— "Subject: iPads for
TDC Members" for information purposes. He noted the item is in response to the TDC's request
for Staff to determine any costs that may be saved from eliminating the requirement of a hard
copy of the meeting packets being made available at the meeting.
During discussions it was noted options to reduce costs may include:
1. Those Members who wish to utilize an iPad, and/or do not require a hard copy of the meeting
packet to notify Staff of the decision.
2. Cease printing of the Marketing Reports section of the meeting packet which is available for
view via a Power Point presentation during the meeting.
Commissioner Taylor noted not all members of the TDC are present and the item should be
tabled to a future meeting.
Mr. Sorey joined the meeting at 10:12 a.m.
9. Marketing Partner Reports
Mr. Wert presented the Slideshow"Marketing Partner Reports—February 23, 2015" including the
following reports presented by Staff and Consultants:
a. Research Data Services—Dr. Walter Klages
"Collier County Tourism Research, January 2015—Research Data Services, Inc. "
Commissioner Taylor left the meeting at 10;18 a.m.
Mr. Hill assumed the Chair
b. Paradise Advertising—Cedar Hames/Nicole Delaney
"Advertising Report Paradise Advertising and Marketing, Inc— Tourist Development Council"
c. Lou Hammond & Associates—PR Services—Jonell Modys
"Lou Hammond and Associates & CVB PR Team Public Relations Report"
d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections,,
e. Paradise Advertising&Marketing, Inc. -Jack Wert
"Digital/Social Media Marketing"
f. Sales & Marketing Technologies, Inc. - Search Engine Optimization—Jack Wert
"Search Engine Services"
g. Phase V - Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
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February 23, 2015
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Modys
She reported a new book is available titled "A Mostly Kids Guide to Naples and Marco Island"
authored by Karen T. Bartlett. It is for sale on-line and at book stores and noted it may be
beneficial for area tourist related establishments (Visitor Centers, hotels, restaurant gift shops,
etc.) to offer the book for sale as well.
Karen T. Bartlett was present and provided a brief overview of the book.
d. Film Office—Buzzy Ford
e. Sports Council—Rob Wells
f. International Representatives—Buzzy Ford
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
None
13. Next Scheduled Meeting Date/Location-March 23, 2015—8:30 a.m.
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 10:57 A.M.
COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
Chairman
These minutes approved by the Board/Committee on as presented or
as amended
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