TDC Minutes 01/26/2015 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) January 26, 2015
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, January 26, 2015
LET IT BE REMEMBERED the Collier County Tourist Development Council in
and for the County of Collier, having conducted business herein, met on this date at 9:00
AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples,
Florida with the Following members present:
Chairman: Commissioner Penny Taylor
Vice Chairman: Clark Hill
'Murray H. Hendel (Excused)
Susan Becker
Robert Miller
Ed (Ski) Olesky
John Sorey III
Larry Sacher
Rick Medwedeff
5f'°Y
ALSO PRESENT:
� tt Jack3Wert, Tourism Director
_ fC�ary McAlpin, Coastal Zone Management
'Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Director, Parks and Recreation
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MEETING AGENDA& NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
January 26, 2015 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. *Regular Meeting 11/24/14
6. Presentations/Public Comment-(3 minutes each)
7. New Business
a. * Election of Vice Chair
b. *Shorebird Monitoring Proposal
c. *TDC Category A Grant Application—Naples Pier Restroom Expansion
d. * Clam Pass Boardwalk Piling Inspection Work Order
8.Old Business
9. Marketing Partner Reports
a. Research Data Services—Walter Klages
b. Paradise Advertising-Cedar Flames
c. Lou Hammond &Associates—PR Services-JoNell Modys
d.Tax Collections-Jack Wert
e. Miles Media-Website Activity
f.Sales& Marketing Technologies-Search Engine Optimization
g. Phase V-Fulfillment Services
10.Tourism Staff Reports
a. Director—Jack Wert
b.Sales&Marketing—Debi DeBenedetto
c. Public Relations&Communications—JoNell Modys
d. Film Office—Maggie McCarty
e.Sports Marketing—Rob Wells
f. International Representatives—Jack Wert
g.Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location—February 23, 2015-9:00 a.m.
Collier County Government Center,Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples,
Florida 34112
14.Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing,to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at(239)252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding,you are entitled, at no cost to you, to the provision of certain assistance. Please contact the
Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples,
FL 34112-5356, (239)252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners) before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
January 26, 2015
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order— Commissioner Taylor
Commissioner Taylor called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
The Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Sorey moved to approve the Agenda subject to the following additions
7.e—Mission/Vision Statement and Sunshine Law Requirements—to be heard first under Item 7.
7.f— Service Marks Renewal
7.g— Meeting time and Use of iPads
Second by Mr. Medwedeff. Carried unanimously 8—0.
5. Approval of TDC Minutes
a. Regular Meeting 11/24/14
Mr. Medwedeff moved to approve the minutes of the November 25, 2014 meeting as presented.
Second by Sacker. Carried unanimously 7r- 0. Commissioner Taylor abstained as she was
not present for the meeting. •
6. Presentations /Public Comment- (3 minutes each)
Mr. Sorey presented Council Members with collector coins commemorating the "Coin Flip" at the
First Annual FBU National Championship games held in Naples December 19th - 21st.
7. New Business
a. Election of Vice Chair
Mr. Miller moved to elect Rick Medwedeff as Vice Chairman of the Tourist Development
Council. Second by Mr. Hill. Carried unanimously 8—0.
b. Shorebird Monitoring Proposal
Mr. McAlpin presented the Executive Summary "Recommendation to approve a proposal from
the Conservancy of Southwest Florida dated December 2, 2014 to provide two (2)years of
Shorebird Monitoring for four (4) Collier County beach renourishment projects, authorize
*' budget amendment, authorize the County Manager or his designee to execute the purchase order
for a not to exceed amount of$29,600, and make a finding that this expenditure promotes
",tourism" dated January 26, 2015 for consideration. He noted:
• The proposal is intended to meet the shorebird monitoring requirements for permits
issued to the County for beach renourishment projects.
• The work is to be undertaken by the Conservancy of Southwest Florida.
• The monitoring includes two listed species associated with the area; the Piping Plover
and the Red Knot.
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January 26, 2015
• The species identified do not nest in the area, but utilize it for rest and foraging during
migration.
• The proposal includes training a Collier County employee for certification by the Florida
Fish and Wildlife Conservation Commission to complete the work in the future.
Ms. Becker moved to recommend that the Board of County Commissioner's approve a
proposal from the Conservancy of Southwest Florida dated December 2, 2014 to provide two
(2)years of Shorebird Monitoring for four (4) Collier County beach renourishment projects,
authorize budget amendment, authorize the County Manager or his designee to execute the
purchase order for a not to exceed amount of$29,600, and hereby find the expenditure
promotes tourism. Second by Mr. Sacher. Carried unanimously 8—0.
c. TDC Category A Grant Application—Naples Pier Restroom Expansion
Mr. Williams presented the Executive Summary "Recommendation to approve a Collier County
Tourist Development Council Category "A"grant application for Beach Park Facilities in the
amount of$600,000 to upgrade and expand the Naples Pier restrooms and to make the finding
that the project promotes tourism" dated January 26, 2015 for-consideration. He noted:
• The request is an out of cycle Grant request for expansion of the restroom facilities on the
Naples Pier.
• To authorize the expenditure, the Council needs to make a finding public restrooms
associated with the beaches are a"beach park facility."
• The footprint of the existing bathrooms will be expanded to the east of the current
facility.
• The Parks and Recreation Advisory Board unanimously recommended approval of the
project.
• Approximately 1,000,000 individuals visit the Pier annually.
• Construction is anticipated to'begin after July 4, 2015 and be completed by September.
Speaker
David Lykins, City of Naples provided an overview of the construction schedule.
Mr. Sorey moved to recommend that the Board of County Commissioners approve a Collier
County Tourist.Development Council Category "A"grant application for Beach Park
Facilities in the amount of$600,000 to upgrade and expand the Naples Pier restrooms and
hereby finds public restrooms meet the definition of a Collier County Beach Park Facility and
the project promotes tourism. Second by Mr. Olesky. Carried unanimously 8—0.
d. Clam Pass Boardwalk Piling Inspection Work Order
} Mr. Williams presented the Executive Summary "Recommendation to award a work order
using Contract Number 13-6164 to Coastal Engineering Consultants, Inc.for the Clam Pass
Boardwalk Piling Inspection and make a finding that this expenditure promotes tourism" dated
January 26, 2015 for consideration. He noted the proposal is for an engineering inspection of the
boardwalk and includes developing an ongoing maintenance plan to ensure the structure retains
its integrity. Staff will submit requests for expenditures to address any issues identified during
the inspection at a future date as necessary.
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January 26, 2015
Mr. Olesky moved to recommend that the Board of County Commissioners award a work
order using Contract Number 13-6164 to Coastal Engineering Consultants, Inc.for the Clam
Pass Boardwalk Piling Inspection and hereby finds the expenditure promotes tourism. Second
by Mr. Hill. Carried unanimously 8— 0.
e. Mission/Vision Statement and Sunshine Law Requirements (this item heard before Item 7.a)
Mr. Wert noted the Convention and Visitor Bureau's (CVB) Mission and Vision statement are
as follows:
Mission Statement
To be a year-round destination of choice for new and repeat leisure and business visitors to enjoy
our many unique and memorable vacation experiences, world-class meeting, attraction and
activity offerings, bringing positive economic growth and stability to Collier County.
Vision Statement
To be the most desirable and most recognized year-round tourism destination in the world.
Sunshine Law Requirements
Mr. Wert and Colleen Green provided an overview on the requirements of the Sunshine Law
noting:
• A Committee Member is prohibited from discussing items that may come before their
Committee with another Committee Member outside of a public ally noticed meeting.
• The prohibition includes all forms of communications such as those in person, by
telephone, email, online chat, "texting, etc
• If a Member wishes to disseminate information to the Committee, it should be provided
to the Staff liaison who may distribute the item to the other Members.
• With regards to an email transmission from Staff to Members, a Member should reply to
Staff only, and not "reply all."
• Those who violate the law may be subject to imposition of fines or terms of
imprisonment dependant upon the nature of the violation.
f. Service Marks Renewal •
Mr. Wert reported the CVB's Registered Service Marks are required to be renewed annually.
The cost for the FY15 renewals is $300.00.
Mr. Olesky moved to recommend that the Board of County Commissioners authorize an
expenditure in`the,amount of$300.00 to renew the County's Registered Service Marks.
Second by Mr. Hill. Carried unanimously 8—0.
g. Meeting Start'rime and Use of iPads
Meeting Start Time
Commissioner Taylor requested the Council consider changing the meeting start time to 8:30
'!;, a.m. given the TDC meeting occurs the day before a BCC meeting.
The Council reached consensus on altering the start time of the meetings to 8:30 a.m.
Utilizing iPads for Meetings
The Council discussed the feasibility of utilizing iPads to reduce the cost of providing printed
copies of the meeting packet to members at the meeting. Concepts were discussed such as
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January 26, 2015
members using their own electronic devices at a meeting and/or the County providing iPads to
the members for a meeting, which would be returned to Staff following the end of the meeting.
Staff reported that they would investigate the concept and return to the Council with their
findings including a cost estimate on the savings associated with reduced printing costs and
any legal issues involved with Members utilizing their own devices at a meeting, etc.
8. Old Business
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None '` 4 -
a
x
9. Marketing Partner Reports
Mr. Wert presented the Slideshow"Marketing Partner Reports—January 26, 2015" including the
following reports presented by Staff and Consultants:
Research Data Services—Dr. Walter Klages eitk
"Collier County Tourism Research, January 26, 2015—Research Data Services, Inc. "
Value of the Euro
Discussion occurred on if changes in the value of the E • (due-to the US Dollar strengthening)
may have a negative impact on local tourism.
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Staff reported that they are monitoring the isue and'do not believe the changes will have a major
impact on the region's tourism in the short t7rm. Over the long term, the marketing plan has the
flexibility to make any adjustments to increase presence in other markets. In this case primarily
the UK market if necessary.
Cuba
Discussion occurred on if the recnt movement by the US to allow increased citizen visitation to
Cuba will have a negative impact o6 the region's tourism.
Staff noted that n a or negative impact is anticipated over the short term as Cuba does not
have the necesarT in f r structure in place, such as retail development, hotel room inventory, etc.,
to support a rg scal eourism industry. They continue to monitor the market.
Commissioner Tayltla the meeting at 10:08 a.m.
Mr. Medwedeff assurrre Chair
rgt
b. Paradise Advertising—Cedar Hames/Nicole Delaney
"Advertising Report Paradise Advertising and Marketing, Inc— Tourist Development Council
January 26, 2015.
c. Lou Hammond & Associates—PR Services—Jonell Modys
"Lou Hammond and Associates & CVB PR Team Public Relations Report"
d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections"
g1
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January 26, 2015
e. Paradise Advertising & Marketing, Inc. -Jack Wert
"Digital/Social Media Marketing"
f. Sales & Marketing Technologies, Inc. - Search Engine Optimization —Jack Wert
"Search Engine Services"
g. Phase V - Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
e. Sports Council—Rob Wells
Mr. Wert reported that Chris 0' Brien has left his position with the County and Mr. Wells has
temporarily assumed his duties. $,
L International Representatives—Jack Wert
g. Visitor Centers —Lori Lou Waddell
}
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
The Council noted the May meeting is scheduled for Memorial Day and Staff should consider any
changes that may need to be made in the meeting schedule.
13. Next Scheduled Meeting Date/Location—February 23, 2015 - 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
*****
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 11:11 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Chairman, Commissioner Penny Taylor
These minutes approved by the Board/Committee on
as presented or as amended
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