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TDC Agenda 01/26/2015 MEETING AGENDA& NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center,Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 January 26, 2015 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *Regular Meeting 11/24/14 6. Presentations/Public Comment-(3 minutes each) 7. New Business a. * Election of Vice Chair b. * Shorebird Monitoring Proposal c. * TDC Category A Grant Application—Naples Pier Restroom Expansion d. * Clam Pass Boardwalk Piling Inspection Work Order 8. Old Business 9. Marketing Partner Reports a. Research Data Services—Walter Klages b. Paradise Advertising-Cedar Hames c. Lou Hammond &Associates—PR Services-JoNell Modys d.Tax Collections-Jack Wert e. Miles Media -Website Activity f. Sales& Marketing Technologies-Search Engine Optimization g. Phase V- Fulfillment Services 10.Tourism Staff Reports a. Director—Jack Wert b. Sales& Marketing—Debi DeBenedetto c. Public Relations&Communications—JoNell Modys d. Film Office—Maggie McCarty e. Sports Marketing—Rob Wells f. International Representatives—Jack Wert g.Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location—February 23, 2015-9:00 a.m. Collier County Government Center,Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14.Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing,to the board prior to the meeting if applicable. For more information, please contact Jack Wert at(239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are entitled, at no cost to you,to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239)252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. November 24, 2014 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, November 24, 2014 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Tim Nance (Excused) Vice Chairman: Clark Hill (Excused) Murray H. Hendel Acting Chairman: Susan Becker Robert Miller Ed (Ski) Olesky John Sorey, III (Excused) Larry Sacher (Excused) Rick Medwedeff ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Barry Williams, Director, Parks and Recreation Jeff Wright, Director, Code Enforcement Director 1 November 24, 2014 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Jack Wert Mr. Wert called the meeting to order at 9:00 A.M. Mr. Hendel moved for Susan Becker to Chair the meeting. Second by Mr. Medwedeff. Carried unanimously 5— 0. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Mr. Olesky moved to approve the Agenda. Second by Mr. Medwedeff. Carried unanimously 5—0. 5. Approval of TDC Minutes a. Regular Meeting 10/27/14 Mr. Medwedeff moved to approve the minutes of the October 27, 2014 meeting as presented. Second by Mr. Hendel. Carried unanimously 5- 0. 6. Presentations/Public Comment- (3 minutes each) None 7. New Business a. RFP #14-6301,Design Services for Clam Pass Park Boardwalk& Restroom Facility Barry Williams, Director of Parks and Recreation presented the Executive Summary "Recommendation to approve the expenditure of tourist development beach park facility tax funds for$734,370 with Q. Grady Minor and Associates, P.A.for Request for Proposal Number 14- 6301, "Design Services for Clam Pass Park Boardwalk and Restroom Facility, " and make a finding that this expenditure promotes tourism" dated November 24, 2014 for consideration. He presented the PowerPoint: and noted: • The project includes a southern extension for the boardwalk, parking lot improvements, construction of a handicap access kayak launch(if the installation does not damage Sea Grass) and restroom facility to be located on the beach dune. • The project was originally approved by the Tourist Development Council in 2007 but was recently streamlined at the request of the Pelican Bay Services Division who did approve construction of the kayak launch. • The Parks and Recreation Advisory Board (PARAB) reviewed the proposal and recommended the project not be constructed as proposed. Members expressed concern there is no input from the Seagate community and the City of Naples. Council members who are not present from today's meeting may be able to provide valuable input on the proposal for these parties. Speakers 2 November 24, 2014 April Olson, Conservancy of Southwest Florida opposes the proposal which does not have the support of the public. She recommended Staff be directed to complete an assessment demonstrating a need for the project. Dickson Brown reported the Pelican Bay Services Division has not approved the proposal and expressed concern on the negative environmental impacts that will be created by the project. Jacqui Mcphee noted she is volunteer guide at the Park and provides eco-tours with many of the people frequent the area due to its natural characteristics and the proposed project would negatively impact this experience. Michael Seef, a volunteer guide at the Park noted a need for the project has not been demonstrated and the County should be looking at less obtrusive alternatives to bathroom facilities. He requested the Council recommend the proposed project not be approved. Bonnie Michaels agreed with the previous speakers given there is a lack of public support for the project. Peter Dugan, Mangrove Action Group expressed concern over the negative environmental impacts of the project. Susan Calkins noted the tourist that frequent this area are seeking quiet, natural beach setting and the project would change the character of the Park. Marcia Cravens, Sierra Club recommended the Council dismiss the project and expressed concerns on the negative environmental impacts associated with the project. Mr. Hendel moved to recommend the Board of County Commissioners not approve an expenditure of tourist development beach park facility funds in the amount of $734,370 with Q. Grady Minor and Associates, P.A.for Request for Proposal Number 14-6301,Design Services for Clam Pass Park Boardwalk and Restroom Facility. Second by Mr. Medwedeff. Carried unanimously S—0. b. Event Signage Process Jeff Wright, Director, Code Enforcement presented the Executive Summary "Recommendation to approve a process for identifying those community events that promote tourism,for the purpose of allowing additional special event directional signs in the public rights of way" dated November 24, 2014 for consideration. He noted: • The Board of County Commissioners directed Staff to prepare an Ordinance to address the proliferation of event signs in public rights of ways. • The Ordinance was originally drafted to limit the number of signs to 6 per event. • Upon concerned raised by certain parties, it was determined a special category needed to be added that allows additional signs (up to 40) for events that promote tourism or receive TDC funding. • Staff revised the Ordinance and added Exhibit A which itemizes those events meeting the criteria for tourist events. • An event may be added to Exhibit A if the TDC determines,it meets the necessary criteria for a tourist event. Mr. Wert reported Staff is recommending that only multi-day events qualify for the special category. Mr. Hendel moved to recommend the Board of County Commissioners approve a process for identifying those community events that promote tourism,for the purpose of allowing additional 3 November 24, 2014 special event directional signs in the public rights of way as presented by Staff. Second by Mr. Medwedeff. Carried unanimously 5—0. c. Quarterly Financial Report Jack Wert, Tourism Director presented "Tourist Development Tax Quarterly Financial Review" dated November 24, 2014 for information purposes. He noted: • He will be meeting with Staff from the Clerk of Courts Finance Office in January to determine any measures which may be taken to streamline the Grant Application and related funding process. • Staff will be updating the list of projects for Fund 183 next quarter. The Council accepted the report as presented by Staff. d. December TDC Meeting Jack Wert,Tourism Director presented "December Meeting for Tourist Development Council" dated November 24, 2014 for consideration. Mr. Medwedeff moved to cancel the December meeting of the Tourist Development Council. Second by Ms. Becker. Carried unanimously 5—0. e. Clam Bay Management Plan-INFORMATION ONLY Mr. Wert presented a copy of the Executive Summary presented to the Board of County Commissioners titled "Recommendation that the Board of County Commissioners approve the Clam Bay National Resources Protection Area (NRPA) Management Plan (Plan) and authorize the Pelican Bay Services Division to submit the Plan to the required Federal and State Agencies" for information purposes. He noted the Members may contact Staff if they have any questions, or request a presentation by the Pelican Bay Services Division at a future meeting. Speaker Marcia Cravens provided a history on how the County assumed control of the Natural Resource Protection Area with management of the area subsequently designated to the Pelican Bay Services Division. f. Wiggins Pass Interim Dredge Design Gary McAlpin,Director, Coastal Zone Management "Recommendation to accept a proposal from CB&J Coastal Planning and Engineering dated November 18, 2014 for Wiggins Pass Interim Dredge Analysis &Design, Permitting and Bid Assistance,; approve a work order under Contract No. 13-6164-CZ for a not to exceed amount of$62,992.75; and make a finding that the item promotes tourism" dated November 24, 2014 for consideration. He noted: • A project to straighten the Pass and lengthen the dredging cycle from approximately 15 months to 4 years was completed in 2013. • The plan contained a component whereby minor"touchup" dredging would be required every 2 years. • The area to be dredged is outside the mouth of the Pass in the Gulf of Mexico. • The 10K+/- cubic yards of material to be dredged will be utilized for beach renourishment or stabilization of the Pass as necessary. 4 November 24, 2014 • The item is scheduled to be heard by the Coastal Advisory Committee on December 11, 2014 but was brought forth for consideration by the TDC today as the Council will not be holding a meeting in December. Speaker Marcia Cravens recommended a study be conducted to determine if the measures employed to "straighten"the Pass were appropriate to meet the goals of the project. Mr. Miller moved to recommend the Board of County Commissioners accept a proposal from CB&J Coastal Planning and Engineering dated November 18, 2014 for Wiggins Pass Interim Dredge Analysis & Design, Permitting and Bid Assistance; approve a work order under Contract No. 13-6164-CZ for a not to exceed amount of$62,992.75; and hereby finds the item promotes tourism." Second by Mr. Medwedeff. Carried unanimously 5—0. 8. Old Business None Break: 10:32 A.M. Reconvened: 10:37 A.M. Mr. Hendel did not return 9. Marketing Partner Reports Mr. Wert presented the Slideshow"Marketing Partner Reports—November 24, 2014" including the following reports presented by Staff and Consultants: a. Research Data Services—Dr. Walter Klages "Collier County Tourism Research, October 2014—Research Data Services, Inc. " b. Paradise Advertising—Cedar Hames/Nicole Delaney "Advertising Report-Paradise Advertising and Marketing, Inc— Tourist Development Council November. " They reported Paradise advertising received 12 awards (6 Golds) for advertising campaigns associated with the Convention and Visitor's Bureau. c. Lou Hammond & Associates—PR Services—Jonell Modys "Lou Hammond and Associates & CVB PR Team Public Relations Report" d. Tax Collections—Jack Wert "Tourist Tax Collections—Collier County Tax Collector" e. Paradise Advertising& Marketing,Inc. -Jack Wert "Digital/Social Media Marketing" f. Sales & Marketing Technologies, Inc. - Search Engine Optimization—Jack Wert "Search Engine Services" g. Phase V- Fulfillment Services—Jack Wert "Phase V Fulfillment Services" 5 November 24, 2014 10. Tourism Staff Reports The following reports were provided by Staff: a. Director—Jack Wert b. Sales & Marketing—Debi Benedetti c. Public Relations & Communications—JoNell Modys d. Film Office—Jack Wert e. Sports Council—Jack Wert f. International Representatives—Jack Wert g. Visitor Centers—Jack Wert 11. Detailed Staff Reports Submitted 12. Council Member Discussion None 13. Next Scheduled Meeting Date/Location—January 26,2015—9:00 a.m. Collier County Government Center,Administration Bldg. F,3rd Floor, 3299 East Tamiami Trail,Naples, Florida 34112 14. Announcements None There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 11:31 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Commissioner Tim Nance These minutes approved by the Board/Committee on as presented or as amended 6 January 26, 2015 New Business 7-b 1 of 12 EXECUTIVE SUMMARY Recommendation to approve a proposal from the Conservancy of Southwest Florida dated December 2, 2014 to provide two (2) years of Shorebird Monitoring for four (4) Collier County beach renourishment projects,authorize budget amendment, authorize the County Manager or his designee to execute the purchase order for a not to exceed amount of $29,600,and make a finding that this expenditure promotes tourism. OBJECTIVE: To provide Shorebird Monitoring for the Naples beach Renourishment(2013 and 2014), the Wiggins Pass Dredging (2013), the South Marco Beach Renourishment (2013) and the Marco Central Beach Re-grade (2015). CONSIDERATIONS: Starting in 2013 and continuing into 2015, the County has undertaken beach renourishment projects on Naples and Marco Island beaches, as well as a dredging project at Wiggins Pass. Each of these projects must be permitted by the Florida Department of Environmental Protection (FDEP) and a Florida Wildlife Commission (FWC). A requirement of these permits is to perform Shorebird monitoring after each project. This purchase order will be for two (2) years and will provide Shorebird Monitoring for: • The Naples Beach Renourishment conducted in 2014 • The Vanderbilt, Park Shore and Pelican Bay Beach Renourishment Conducted in 2013. • The Marco South Beach Renourishment conducted in 2013. • The Wiggins Pass Dredging conducted in 2013. • The Central Marco Beach Regrading project to be completed in 2015. Services will include: • 20 surveys annually for two years per location. • Training sufficient for FWC certification for Collier County's Senior Environmental Specialists Chris D'Arco. • Annual reporting per location to satisfy FDEP and FWC permit conditions. All existing open PO's with the Conservancy of Southwest Florida for Shorebird Monitoring will be canceled. All Shorebird Monitoring will be performed under this Purchase Order. FISCAL IMPACT: Funds for the proposed Purchase Order are not presently included in the budget. However, sufficient funding is available in Tourist Development Tax Fund (195) reserves. A budget amendment will be necessary to move funds, in the amount of$29,600 from reserves into a Shorebird Monitoring project is anticipated. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the December 14, 2014 Coastal Advisory Committee(CAC) meeting,this item was unanimously approved by a 5 to 0 vote. January 26, 2015 New Business 7-b 2 of 12 LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. Tourist Development Council and Board of County Commissioners review is required to make a finding that this expenditure promotes tourism. — CMG RECOMMENDATION: Recommendation that the Board of County Commissioners approves a proposal from the Conservancy of Southwest Florida dated December 2, 2014 to provide two (2) years of Shorebird Monitoring for four (4) Collier County beach renourishment projects, authorizes a budget amendment, authorizes the County Manager or his designee to execute the purchase order for a not to exceed amount of$29,600, and makes a finding that this expenditure promotes tourism. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management,Natural Resources Department Attachments: A)Conservancy of Southwest Florida proposal January 26, 2015 New Business 7-b CONSERVANCY 3 of 12 of Southwest Florida a.OUR WATER, LAND,WILDLIFE,FUTURE. Protecting Southwest Florida's unique natural environment and quality of life ... now and forever. December 2,2014 Mr.Gary McAlpin Coastal Zone Management Natural Resource Department Collier County Government 2800 N.Horseshoe Drive Naples,Florida 34104 Dear Mr.McAipin, Per our telephone conversation of last week Table 1 below provides my best estimate oi the cost for two years of shorebird monitoring for the four nourishment projects for which the permits currently require shorebird surveys under on purchase order.If during the two year period that would be covered by the combined purchase order,more projects are completed and require surveys,the total cost would have to be adjusted.If you decide to proceed with a combined purchase order,I just need a date when the process is completed and I'll be able to start the surveys.The existing Naples Beach Nourishment purchase order has enough funds remaining for me to continue those surveys through January 2015.The Wiggins Pass and South Marco Island purchase order are currently zeroed out.I don't know the status of the Central Marco Island Nourishment Project and when those surveys might be starting. These costs are based on 20 surveys being conducted at each location annually.If,for some reason,the frequency of one these one is required to increase due to permit requirements,the additional surveys would be charged on a per survey basis. If you need any additional information,just let me know. Sincerely, , David S.Addison Biologist Science Department Conservancy of Southwest Florida 1495 Smith Preserve Way Naples, Florida 34102 Tel: (239)403-4230 Email: daveata conservancv,org http://www.conservancy,oig 1450 Merrihue Drive I Naples, Florida 34'02 ' 239.262.0304 I Fax 239.262.0672 ■ www.conservancy.org January 26, 2015 New Business 7-b 4 of 12 Table 1.Amount of combined purchase order required for conducting shorebird surveys for a period of two years. Survey.Areas ToTsTisurvey 1 Naples Beach Nourishment Project $280.00 Permit No. SAJ-2003-12405 (MOD-KDS)Modification-4 Purchase Order 4500147943 ,-- Wiggins Pass I $170.00 Permit No.0142538-008-JC PO 4500147944 South Marco Island $110.00 Permit No. 0235209-003-JC PO4500147944 I Central Marco Island $180.00 ,-- L No permit number available RI 34-R143 9,000 ft. 1 Total cost of individual surveys $740.00 Annual cost of 20 surveys of each beach area $14,800.00 : 'Total amount for purchase order for 2 years of surveys 1 $29,6000 1 January 26, 2015 New Business 7-b 5 of 12 4 it • t11, Collier County • so4r.w.ovitori Waiver Request euritissing instructions Completed waiver requests must be submittust to the department's procurement professional for any amount above $3,000. Furchases above$3000 require three quote or formal competition, The department must provide justification to I Purchase to request consideration to wal to the competitive purchasing process and purchase from a iingla vendor. Waivers of greater than $h0,000 will require approval by the Board of County Comrnissicnene To qualify for a waiver: etiect a waiver category, provide an explanation of the research conducted and the supporting rationale,and acquire the approval signature from your director,Send the waiver request,any research information and contract materials to your purchasing professional in Purchasing Requitals; 'Same sues al rir ; -esitittesestesseaio *neer rem)kotix fieottemo mic ' Ate 4put W42241093 Bistfitelun otwor;pfitel,_ Mk:Snared Cost ris En_lergg,p_sx; Describe the public health or st fety issues that requires the immediate product or service 0 ta,,The supply of vaccination was completely deplete.1 within hours of delivery to the employee health center,the current t vendor will not receive another shipment for 2 weeks), • t,* (One of a kind allo Substiluta Avalleb ey. Describe the roaaerch completed to determine that there is only one product or sovice capable of meeting the County's existing conditions and that no I other vendor can provide a product,compons it,or replacement part that may be substituted, 1The Conservancy has the only Marine Turtle Permit authorized by the FWC to perform the services of sea turtle monitoring for Wzipies Beach MTP- 14-116(see attached permit) , iyetributer, Describe the resear::TC—oeseletwt to find scalar featureeand opor4b7Piii:;;Z:i. a letter from the manufacturer naming the single source atlherized diatributoris)in the southwest Florida region It is a felony to knowingly cirCUtritilftli a competitive process for corrimoditles or services by fraudulently specifying sole source, Florida Statute 831112(4 eOtie 40 11 OS • 19, eiL Ltato: je# Pr144300014, Prolpssioralk 0 , 1;4 January 26, 2015 New Business 7-b 6 of 12 Marine Turtle Permit Florida Fish and Wildlife Conservation Commission Imperiled Species Management Section -Tequesta Field Laboratory 19100 SE Federal Highway e1 ? Tequesta, Florida 33469 (551) 982-5975 Permittee: David Addison Permit#: MTP-14-116 CONSERVANCY OF SOUTHWEST FLORIDA Effective Date: 01/01/2014 1450 MERRIHUE DRIVE Expiration Date: 12/31/2014 NAPLES, FLORIDA 34102 UNITED STATES Is Authorized to: 1. conduct nesting surveys; 2. conduct stranding/salvage activities; 3, relocate nests for consent/Won purposes; 4. otrtfit nests with self-releasing screen/cage; hold loggerheads for tional display; 1, tag turtl using external flipper tags; 7. tag turtles using PIT tags; 8. insert temperature data loggers Into loggerhead nests in association with Authorized Research Project #3; 9. attach TDRs to nesting loggerhead turtles in association with Authorized Research Project #2; 10. maintain&display preserved specimens; 11. conduct satellite tagging/tracking of nesting loggerhead turtles In association with Authorized Research Project#4; 12. collect 4mm skin biopsies from satellite tracked and non-tracked nesting loggerheads in association with Authorized Research Projects listed on Marine Turtle Permits issued to collaborators - see Conditions; 13. collect post-hatch loggerhead nest contents in association with Authorized Research Projects listed on Marine Turtle Permits issued to collaborators - see Conditions; 14. collect up to 5m1 blood samples from satellite tracked nesting loggerheads in association with Authorized Research Projects listed on Marine Turtle Permits issued to collaborators - see Conditions; and 15. collect scute biopsies from satellite tracked and non-tracked nesting loggerheads in association with Authorized Research Projects listed on Marine Turtle Permits issued to collaborators- sea Conditions. Authorized Meeting Survey 1. Keewaydin Island North; A: 2. Keewaydin Island South; and 3. Naples Beach (Doctor's Pass south to Gordon Pass). AIINOW rme Shure —1-4°,02 .- sly � ° 4 �� Not valid unless signed. By signature, the permittee confirms that all Information provided to Issue the permit Is accurate and complete, and Indicates acceptance and understanding of the provisions and conditions listed below, enviable r mhayesmormartiona when'applying for Ws pave may r cult in Many charges and will result In revocation of this permit. PERMIT NO.MTP-14-116 Pao: 10 January 26, 2015 New Business 7-b 7 of 12 By signature, I acknowledge that I have read and understand this permit. Signature of this permit Indicates that I and all authorized personnel listed below have read and agree to abide by all Florida Fish and Wildlife Conservation Commision(FWC) 'SeaTurtle Conservation Guidelines'that pertain to the authorized activity(s) listed on this marine turtle permit. I understand that It Is my responsibility to transmit all future information updates to all authorized personnel listed on my permit. Permittee must provide a signed copy of this permit to the FWC addree.above to activate thispeniilit. Authorized By: ROBBIN TRINDELL Authorized for: Nick Wiley, Executive Director Authorizing Signature: Date: 12/31/2013 Marine Turtle Permit Authorized Research Projects: 1. Keewaydin Island tagging project, ongoing; 2. Using TDRs to determine dive profiles and gross movements of female loggerhead turtles during the internesting period, authorized 1/2001; 3. Loggerhead hatchling sex ratio project,authorized 1/2001; and 4. Assessing migratory patterns of long-term, repeat nesting loggerhead turtles on Keewaydin Island, Florida, authorized 3/2009. Authorized Monitoring Projects: None. Authorized Personnel: Kathy Worley; Jeff Schmid; Ian Bartoszek; Melinda Schuman; David Schindle; Joanna Fitzgerald; Jill Schmid; Sarah Norris; P.J. Deltschel, DVM; Whitney Swain; David Webb. PERMIT CONDITIONS AND PROVISIONS: 1 Permitted individuals must adhere to the FWC marine turtle permit guidelines developed under a Section 6 Cooperative Agreement between FWC and the U.S. Fish and Wildlife Service. 2 All transfers of marine turtles or specimens Into or out of the State of Florida must be accompanied by a specific consent permit from FWC. 3 Monitoring for any beach fill project must be approved by ISM and must be listed under the Authorized Monitoring section of this permit. 4 Sample collection for collaborators Is authorized as follows: 1. Simons Ceriani — Authorized Research Project"Investigating the relationship between feeding ecology & reproductive output in loggerhead (Caretta caretta, L.) nesting In Florida" a. One 5ml blood sample from up to 20 from satellite tagged females; b. One (1) viable egg from up to 20 from satellite tagged females; c. One (1)skin biopsy from up to 20 from satellite tagged females; and d. Hatched nest contents(including up to 300 unhatched eggs). 2. Brian Shamblin—Authorized Research Project°Characterizing fine scale genetic structure in loggerhead turtles nesting In Florida" PHRM1T NO_MTP-14-114 1 January 26, 2015 New Business 7-b 8 of 12 a. Skin biopsies from nesting females and dead hatchiings; and b. Hatched nest contents(including unhatched eggs). 3. Hannah Vander Zanden - Authorized Research Project"Foraging consistency in female loggerheads (Caretta carettay a, Two (2) skin biopsies from satellite tagged and non-satellite tagged females; and b. Two (2) scute biopsies from satellite tagged and non-satellite tagged females. A person whose substantial interests are affected by FWC's action may petition for an administrative proceeding(hearing)under sections 120.369 and 12047 of inie Florida Statutea.A petlion awaking a hearing on FWC's action shall file a petition for Morino with the agency within 21 days of receipt et written notice of the decision.The petition must contain the Information end otherwise amply with section 120.569,Florida Statutes,and the uniform rides of the Florida**Won of Administration,. r 28-106,Florida AdrnhnlstratiVe Code.If the PWC receives*petition,rove will the lPermittee.upon such notification,the Permittee shall cease all wow authorized by this permit until tee petition is resolved.The enclosed Explanation of Rights statement provides additional information as to the rights of e substantial Interests am or may be affected by this action. PERMIT NO,MTP-141]6 January 26, 2015 New Business 7-b 9 of 12 Marine Turtle Permit Personnel Amendment 3:t„.,„,:' fin fiat e 'wildlife Ili en t'mpeliitiil rktecieb Mitillitterrient•SaLlinii-Toeintue fitid rsl rr LEWD derel Moberly Tequeste,Florida 32469 ” , (S61)832-5975 0.6 Permittee: David Addlaon Permit#:MTP-L4-116 CONSERVANCY OP SOUTHWEST FLORIDA E$Nective Date:01/01/2014 145D MERRIHUE DRIVE &viretian Deter 12/31/2014 NAPLES,FLORIDA 34102 UM7FD STATES As of data below,the following personnel are authnNzed to perform the activities listed on Marine Turtle Permit#MTP•L4-116. Authorized personnel: rtaativ Vinarrier,lertsctim14,lee kq Iilaitt44.*INMAN.s 1vtd h s; saki at wino& *sub t Y:Ki,L U ie oftvui wow l la rmatniki.poot Lanky: Mc;1;5; ar11 mums;Mfa11s rwtrrwr; This personnel authorisation supersedes oil others and must be etteched to the FWC Marine Turtle Permit of mast recent issue.This Is not a permit and cannot be used as such. Authorized 6y: Meehan Koperskl dudotortem 1u Date: 12/2014 9:39;03 AM 0144t14'1mDim#irne S22014Et3an AM January 26, 2015 New Business 7-b 10 of 12 CONSERVA14CY I,Du.watt LANO.wiLoufc,or tw Florida mar Protecting Southwest Florida's unique natural environment and quality of life ... now and forever. October 10,2014 Maura Kraus Principal Environmental Specialist Parks and Recreation 15000 Livingston Road Naples,Florida 34109 Dear Ms.Kraus: Enclosed is the budget for the 2015 sea turtle monitoring survey of Naples City Beach between Doctor's Pass and Gordon Pass. If you have any questions or need any additional information,please contact OM offices. Sincerely, . w David S.Addison Biologist Science Department Conservancy of Southwest Florida 1495 Smith Preserve Way Naples,Florida 34102 Tel: (239)4034230 Fax: (239)262-5872 Email: daverrvconservank,yorg http://www.conservancy.org Enclosure 1450 Merrihue Drive I Naples, Florida 34102 1 239.282.0304 1 Fax 239.262.0672 1 www.conservancy.org January 26, 2015 New Business 7-b 11 of 12 CONSERVANCY of Southwest Florida ' .OUR WATER,LAND,WILDLIFE, FUTURE. Protecting Southwest Florida's unique natural environment and quality of life ... now and forever. 2015 Naples City Beach Monitoring Budget (Doctor's Pass to Gordon Pass) Personnel Supervisor $3,000 Conservation Associate 5,260 Equipment and materials, ATV gas and oil($10/mo.for 6 mo.) 60 Mileage(185 mi./mo.®.48.5 cents/mi.for 6 ma.) 450 Total $8,770 Checks payable to: The Conservancy of Southwest Florida 1495 Smith Preserve Way Naples,Florida 34102 1450 Merrihue Drive 1 Naples, Florida 34102 1 239.282.0304 1 Fax 239.262.0e72 I www.conservancy.org January 26, 2015 New Business 7-b 12 of 12 ` RTIFICATE OF LIABILITY I rg,immyrrft, -i CERTIFICATE DOES NOT AFFIRMATIVELY ON NEG rrVELV AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED THE t ' THIS CERTIFICATE IS ISSUED AS A mArrER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER,`-re:W BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITi,JTE/ CON AUTHORIZED E REPRESENTATIVE OR PRODAND TH CERTIR(A, CONTRACT S EB T1#E p br tCfE TryL to THE ISSUING tbt >E IMPORTANT; if the r rtincete holder teen ADOMONA-INSURED,the ttcY ri€et be endorsed.t It S t C 7t P i t t the tars and i3iess of tiro pansy, in pntct r,rs uire to end nte nt eaCerr nt RR this cs net confer/*gnts earnests h E met In nes of such sndersemon a s, PEE/RE i r a t law- r r 10yt Insuran N fI t }ate to the,4 iteJA 112500 iffsults FL 34108 mss" Wrens;g ag rli° a tamer PaItmett3 `,trE,uPPE Fowsio I :iti,,FFI Tt e Conservancy of FL Ina3NSE-1 �N i ri.Frrxt Nell ins Go of As t . The xrTritM Preserve Way �e Pre j a s ! .. No p$ 14 N"1 14'> ,ti �6 � E ARr 41.1!18-0-..„„.„„„; - ,., w„„....,.„ ........«wan EULT N , T 0 78THIS rs TO G {T! 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All r1 vest ,, The A CORD n :r;:d Logo ern registered marks of ACORD January 26, 2015 New Business 7-c 1 of 15 EXECUTIVE SUMMARY Recommendation to approve a Collier County Tourist Development Council Category "A" grant application for Beach Park Facilities in the amount of$600,000 to upgrade and expand the Naples Pier restrooms and to make the finding that the project promotes tourism. OBJECTIVE: To obtain Collier County Tourist Development Council grant funding for the renovation of the City Pier restrooms. CONSIDERATIONS: The City of Naples is requesting use of TDC Beach Park Facility Fund (183) monies to upgrade and expand the restrooms at the Naples City Pier. The Naples City Pier is a historically significant structure originally constructed in 1887, and serves as a public access beach facility as well as an iconic symbol of Naples. The current capacity of the restrooms has remained unchanged since the 1970's with an increasing number of visitors of well over one million annually. With the approval of Naples City Council, a design has been completed by MHK Architecture and Planning on a pro-bono basis and a project cost estimate of$600,000 has been developed. This project is being requested out of cycle due to the interest in completing the project in conjunction with the proposed replacement of the pier decking scheduled for the summer of 2015. This will allow for minimal visitor disruption from the timeframe the pier will be closed for these renovations. Attached as part of the application are construction drawings of the renovation. This project will retain the historically desired Polynesian appearance, while at the same time providing modernized interior components. FISCAL IMPACT: Funds in the amount of$600,000 are available for appropriation in TDC Beach Park Facilities Fund (183) reserves. A budget amendment will be required moving funds from reserves into a project budget established for the Naples Pier Restroom project. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: Pursuant to the Tourist Development Tax Ordinance No. 92-60, as amended, Category D funds are specifically dedicated to fishing piers and subject to a maximum expenditure per year. The proposed project is for public restrooms at the Naples Pier and City of Naples public beach. The Tourist Development Council should make a finding that the public restrooms are a beach park facility. Given this finding, the TDC may make a recommendation to approve the public restrooms as a beach park facility. This item has been approved as to form and legality and requires majority vote for approval.—CMG ADVISORY BOARD RECOMMENDATION: Approval is needed by the Tourism Development Council before being provided to the Board of County Commissioners for their approval. This item was heard on January 21, 2015 by the Parks and Recreation Advisory Board, but at the time of this printing, their recommendation was not available. This will be provided verbally at the January 26,2015 meeting. RECOMMENDATION: That the Collier County Tourist Development Council approve the Naples Pier Restroom Category "A" grant application in the amount of$600,000 and make a finding that the expenditure promotes tourism and recommend approval of necessary budget amendments. January 26, 2015 New Business 7-c 2 of 15 Prepared by: Barry Williams,Director,Collier County Parks and Recreation January 26, 2015 New Business 7-c 3 of 15 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY"A" GRANT APPLICATION Naples Pier Restroom Expansion 1. Name and Address of Project Sponsor Organization: City Of Naples 735 Eighth Street South Naples,Florida 34102 2. Contact Person,Title and Phone Number: Name: David Lykins,CSD Director Address: 280 Riverside Circle City: Naples ST: FL ZIP: 34102 Phone: FAX: Other: Organization's Chief Official and Title: A. William Moss City Manager 3. Details of Project-Description and Location: Description: The activity description for this project includes labor and material for the expansion of the restrooms at the Naples Pier. The Pier, a historically significant structure originally constructed in 1887, serves as a public access beach facility, as a major tourist attraction and vacation destination. The current capacity of the Pier restrooms, unchanged since the 1970's, significantly underserves the volume of current and future anticipated visitation. This project will more than double the existing facility capacity improving the quality of the experience from visitors and will better meet public expectations. The Pier is open to the public 24 hours a day,seven days per week. The Naples Pier captures out-of-county and local visitors well as tourist populations from through-out the region and world. Data for the first eleven months of 2014 captured 1,013,242 visitations. Recent annual Pier visitation data captured by the City reflects the following: 2011 —932,799 2012—1,031,242 2013 — 1,070,545 A structural design has been completed by local architect Matthew Kragh, President, MHK Architecture and Planning. Renderings demonstrating the current floor plan, the proposed expansion and overall design are included as Exhibit "A" with this application. The design retains the historically desired Polynesian appearance and includes modernized interior components. January 26, 2015 New Business 7-c • 4 of 15 The restroom expansion will be scheduled concurrently with the replacement of the Pier decking, also a 2014 Fiscal Year TDC funded project. The project scheduling is designed to minimize visitor disruption and the amount of time the Pier structure will be closed to the public. Location: The project location is at the 12 Avenue— South terminus beach end. Please refer to Project Location Map found in the ADDITIONAL INFORMATION section below. 4. Estimated project start date: July 2014 6. Estimated project duration: Completion-September 2014 7. Total TDC Tax Funds Requested: $600,000 8. If the full amount requested cannot be awarded,can the program/project be restructured to accommodate a smaller award? Yes( ) No(X) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $600,000 City/Taxing District Share $N/A State of Florida Share $N/A Federal Share $N/A TOTAL $600,000 PROJECT EXPENSES: (Engineering,Mobilization,Contractor,Monitoring etc.) Design/Permitting $N/A Contractor/Materials/Construction $600,000 TOTAL $600,000 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. d' t,, /2,231,, Signature of Sponsor Organization's Chief Official Date A. William Moss,City Manager EXHIBIT A--Additional Information EXHIBIT B-Naples Pier Restroom Design Renderings January 26, 2015 New Business 7-c 5o f15 EXHIBIT A ADDITIONAL INFORMATION ELIGIBILITY: The pier structure is no more than one-half mile from a public beach facility,public access point,and hotel or motel facilities and is on a beach area classified as eligible. ORGANIZATIONAL CAPACITY: The City of Naples will be the primary recipient and lead agency for controlling and completing all aspects and activities proposed in this grant application. The City will remain the lead agency for the duration of funding and will be the sole point of contact for all matters related to this proposal. The City has the managerial and finan cial capability to ensure proper planning,management,and completion of the project described in this application. BUDGET ASSURANCES: Dual Compensation: If a City project staff member or consultant is involved simultaneously in two or more projects,the staffwill not be compensated for more than 100%of their time for any such dual involvement. PROJECT LOCATION MAP: ' +a�, pia �� ' 't ta. 2P•$#.y �� .. "'ter January 26, 2015 New Business 7-c 6 of 15 EXHIBIT B . : . MiK I.. _,.. 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PHASE DESIGN PR NO 14048 WOMEN: PROPOSED SOUTH ELEVATION A3.4 SCALE:3/8"=1,-0" 2 SLOE xusewx.r 3w .■R Z gg N '1 l: VORIOId'S31dVNdOA110 y i al - , � SNOIlVhON31 W0021S31 7 N3Id S3dVN /rc .Q a o / - CI 1 • i I �I� F Z 4 ii�r i la.. Z 4 / / W M W di CO CA (n di a 0 a Z y Z y /N F 00 /N �p F m Nt 'N. w / If 1N/) nh •F z4 �Ilr o4 � °° w � w ^ Nw 1 Z N 2 y )4 iiii t/[�i_ m ICS �_` F °° C7 z [1 L Ng. r Nt.............. r January 26, 2015 Budget Worksheet New Business 7-c City of Naples Pier Restrooms 15 of 15 DESCRIPTION OF WORK SCHEDULED VALUE Grading $ 5,000.00 Construction Fence $ 2,000.00 Surveys $ 1,500.00 Supervision/Staging $ 25,000.00 Blueprints $ 200.00 Portable Toilets $ 500.00 Dumpster $ 2,000.00 Structural $ 45,000.00 Rough Lumber/Trusses $ 25,000.00 Wood Framing Labor $ 50,000.00 Framing/Drywall $ 30,000.00 Plumbing $ 65,000.00 Electric $ 15,000.00 Insulation $ 6,500.00 Trim Labor $ 15,000.00 Trim Material $ 20,000.00 Cabinets $ 15,000.00 Countertops $ 14,000.00 Flooring $ 45,000.00 Shower Doors/Mirrors $ 10,000.00 Painting $ 35,000.00 Interior Cleaning $ 2,000.00 Exterior Trim/Stucco $ 35,000.00 Roofing $ 25,000.00 Gutters $ 2,500.00 Windows/Ext.Doors $ 20,000.00 Shutters $ 10,000.00 Exterior Cleaning $ 1,500.00 Approved Construction Budget $ 522,700.00 Contractors Fee $ 52,270.00 Contigency $ 25,030.00 Total $ 600,000.00 January 26, 2015 New Business 7-d 1 of 6 EXECUTIVE SUMMARY Recommendation to award a work order using Contract Number 13-6164 to Coastal Engineering Consultants, Inc. for the Clam Pass Boardwalk Piling Inspection and make a finding that this expenditure promotes tourism. OBJECTIVE: To inspect the structural integrity of the pilings at the Clam Pass boardwalk and provide plans and specifications for any necessary piling repair work. CONSIDERATION: The Clam Pass Boardwalk Beach Park Facility has been in existence since 1985. The boardwalk is constructed in a harsh marine environment and a closer look at the structure is needed for safety concerns. On November 25, 2013 the Tourist Development Council approved a work order to perform repairs to the Clam Pass drawbridge to repair five (5) pilings and the protective wrapping of the • nine (9) other piles to prevent future degradation. The work was completed at the drawbridge in the May of 2014. On April 28, 2014 the Tourist Development Council recommended approval and funding for the Clam Pass Boardwalk Piling Inspection for the overland tram boardwalk. The work scope included engineering services in the form of a structural inspection, identifying issues with the structural integrity of the pilings, superstructure and connecting hardware, recommendations for repair, and plans and specifications for repair. The inspection will include the existing tramway boardwalk and excludes the piling repair that was addressed on November 25, 2013. The Facilities Management Department secured a proposal for the project using contract No. 13-6164 Professional Services for Engineers and Architects -Coastal Zone Services. FISCAL IMPACT: Funding in the amount of$24,600 from Tourist Development revenues is available and appropriated for this Project No. 88040 (Clam Pass Piling Inspection) within the Parks and Recreation Beach Park Facilities Capital Fund 183 (TDC Beach Parking Facilities). GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval.—CMG ADVISORY BOARD RECOMMENDATION: The Parks and Recreation Advisory Board approved this project on April 16, 2014, by a vote of 5-0 and will be resubmitted to them on January 21, 2014 for approval. RECOMMENDATION: That the Tourist Development Council recommends award of the proposed work order using Contract Number 13-6164 to Coastal Engineering Consultants, Inc., for the Clam Pass Piling Inspection, Project No. 88040, in the amount of$24,600, and makes a finding that the project expenditure promotes tourism. January 26, 2015 New Business 7-d 2 of 6 Prepared by: Margaret A. Bishop, P.E., Senior Project Manager, Facilities Management Department Attachment: Work Order January 26, 2015 New Business 7-d 3 of 6 WORK ORDER/PURCHASE ORDER Contract 13.6164"Professional Services for Engineers and Architects-CZ" Contract Expiration Date: March 8,2019 This Work Order is for professional engineering services for work known as: Project Name: Clam Pass Boardwalk Piling Inspection Project No: 88040 Work includes piling inspection supporting the existing Clam Pass Boardwalk to determine pile conditions at the mudlinc as well as above. Inspection services include field work, reports,and plans and specifications for piling repair work. The work is specified in the proposal dated December 16, 2014 which is attached hereto and made a part of this Work Order. In accordance with Terms and Conditions of the Agreement referenced above,this Work Order/Purchase Order is assigned to: Coastal Engineering Consultants,Inc. Scope of Work As detailed in the attached proposal and the following: * Task I Inspection(LS) * Task II Plans and Specifications(1.S) * Task III Coordination and Meetings(LS) * Task IV Site Condition Allowance,approved by Collier County(T&M) Sohe tile of Work: Complete work within 90 days from the date of the Notice to Proceed which is accompanying this Work Order. The Consultant agrees that any Work Order that extends beyond the expiration date of Agreement II 13-6164 will survive and remain subject to the terms and conditions of that Agreement until the completion or termination of this Work Order. Compensation: In accordance with the Agreement referenced above,the County will compensate the Firm in accordance with following method(s): Negotiated Lump Sum (NLS) ❑Lump Sum Plus Reimbursable Costs(LS-I-RC) ®Time&Material (T&M)(established hourly rate--Schedule A) ❑ Cost Plus Fixed Fee(CPFF),as provided in the attached proposal. Task I $8,940.00 Task II $9,150.00 Task III $2,830.00 Task IV $3,680.00 TOTAL FEE $24,600.00 PREPARED BY t _.« /.11 �J li Margaret t .Bishop,P.E.,Sr. rojeet Manager Date Facilities Management Department Page 1 of 2 33 3 January 26, 2015 New Business 7-d 4 of 6 REVIEWED BY r' 5 ' Ilan Jot cs, ; .i. i'rincipa Project Manager t)atc Facilities MA`'atvinent Department APPROVED BY , / p4 l Barry illiams,Director Date Parks&Recreation Department APPROVED BY: ♦A , d ff teve arnell,°Administrator Date Public Services Division By the signature below, the Firm (including employees,officers and/or agents)certifies, and hereby discloses,that,to the best of their knowledge and belief,all relevant facts concerning past,present,or currently planned interest or activity (financial, contractual, organizational, or otherwise) which relates to the proposed work; and bear on whether the Firm has a potential conflict have been fully disclosed. Additionally, the Firm agrees to notify the Procurement Director, in writing within 48 hours of learning of any actual or potential conflict of interest that arises during the Work Order and/or project duration. ACCEPTED BY: Coastal Engineering Consultants, Inc. December 18,2014 Michael T,Puff,P.E.;Vice-President Dote j}3 fF Page 2 of 2 January 26, 2015 New Business 7-d 5 of 6 Collier County CEC Contract No.13-6164 Clans Pass Boardwalk Piling inspectio,, Scope of Work SCHEDULE"A" WORK ORDER NO. 1 Coastal Engineering Consultants Inc. (GEC)proposes to assist Collier County in inspecting the pilings supporting the existing Clam Pass boardwalk; preparing an inspection report; and preparing plans and specifications for piling repair work. This scope of services defines the fieldwork, report, and plan preparation to provide Collier County with information necessary to affect repairs that may be required. TASK 1: INSPECTION Examine condition of timber piles supporting the boardwalk using visual and/or tactile observation of accessible surfaces above the mudline. As part of the piling inspection, examine conditions of the superstructure and connecting hardware and record observations. It Is our understanding an inspection,assessment and repairs were performed under a separate project for the portions of the boardwalk spanning over water and these areas are not included in this scope. Prepare and submit a draft piling inspection report for review and comment. The report shall include the results of the inspection, typical piling / boardwalk detail and cross section, representative photographs of the items identified for repair,recommendations for repairs,and an order of magnitude construction cost. Upon receipt of written comments, finalize and submit the inspection report. 'BASK 2: PLANS AN SPPCIFICATIONS Upon favorable review by the County of the repair recommendations and budget, prepare detailed construction plans of the piling repairs including cover sheet, site plan,typical sections, details,and notes. Prepare detailed technical specifications describing the character and nature of the piling repairs. Prepare a Preliminary Opinion of Construction Cost. Provide draft sets of the design documents to the County for review and comment. Upon receipt of written comments, finalize and submit the design documents. TASK 3: CLIENT COORDINATION AND MEETINGS CEC shall, in addition to maintain routine communication, prepare for and attend up to two meetings with County staff to discuss issues related to the project. TASK 4: ALLOWANCE In the event that unexpected conditions arc encountered during the site inspection, an allowance is recommended to cover one additional day of field time. Page 1 eft December 16,2014(acv.) January 26, 2015 New Business 7-d 6 of 6 Collier County CEC Contract No.13-6164 Clam Pass Boardwalk Piling Fnspeclion Scope of Work ASSUMPTIONS • 1. The scope and budget estimates for the Project do not include permitting, bidding or construction administration services; which will be performed under the Clam Pass Park Facility Expansion project awarded to Q.Grady Minor. BUDGET Costs for each Task were determined using the approved rates in Schedule B of the contract. TASK DESCRIPTION BASIS I Inspection $8,940(LS) 2 n Plans and Specifications $9,150(LS) 3 Client Coordination and Meetings $2,830(LS) 4 Allowance $3,680(T&M) Total $24,600(LS) TIME SCHEDULE TASK DESCRIPTION TIME(Days 0 Work Order Issued 0 1 Inspection 0+40 2 Plans and Specifications 0+75 3 Client Coordination and Meetings 0+90 4 Allowance TBD Total Time To Complete Work Order 90 days 1 • • Page 2 of 2 December 16,2014(Rev.) January 26, 2015 Marketing Partner Reports 9 a-g 1 of 128 MARKETING PARTNER REPORTS January 26, 2015 January 26, 2015 Marketing Partner Reports 9 a-g 2 of 128 RESEARCH REPORT Klages Research & Research Data Services, Inc. January 26, 2015 Marketing Partner Reports 9 a-g 3 of 128 Collier County Tourism Research Presented by : Research Data Services, Inc . January 2015 December 2014 Presented to: The Collier County Tourist Development Council January 26, 2015 Marketing Partner Reports 9 a-g 4 of 128 Economic Indicators January 26, 2015 Marketing Partner Reports 9 a-g 5 of 128 Job Growth/Earnings Rebounds in hiring put more focus on wages, which are still weak. January 26, 2015 Marketing Partner Reports 9 a-g 6 of 128 GDP Growth Q3 2014 GDP estimated growth fastest in more than 10 years. January 26, 2015 Marketing Partner Reports 9 a-g 7 of 128 Hotel/Motel Accommodations State Sales Tax Category (6% Tax Rate) County Jan -Oct 2014 % Change 2013 -14 County Jan -Oct 2014 % Change 2013 -14 Collier $36,301,314 17.1%Osceola $46,981,455 10.2% Lee $40,581,914 16.5%Orange $252,176,480 8.5% Sarasota $21,069,675 14.5%St. Johns $15,735,318 8.2% Pinellas $47,888,569 12.8%Palm Beach $52,744,823 7.7% Hillsborough $29,723,700 11.3%Volusia $20,753,016 7.5% Broward $70,495,838 11.2%Miami -Dade $178,210,939 6.5% Monroe $49,347,111 11.1% Duval $18,132,355 10.6%State of Florida $1,063,256,806 9.7% January 26, 2015 Marketing Partner Reports 9 a-g 8 of 128 Calendar Year Annual 2014 (January –December) Collier Visitor Profile January 26, 2015 Marketing Partner Reports 9 a-g 9 of 128 Tourism’s Market Impact 2009 $1,128 2010 $1,166 2011 $1,290 2012 $1,435 2013 $1,612 2014 $1,811 D ’09/’14 + $683 M illion 2014 $1,811 Economic Impact (in millions) January 26, 2015 Marketing Partner Reports 9 a-g 10 of 128 Number of Visitors Room Nights Economic Impact •1,773,900 •+6.3 %D •2,480,800 •+4.6 %D •$1,811,223,922 •+12.4 %D Collier Tourism Metrics Collier CY Annual 2014 (Jan. –Dec.) January 26, 2015 Marketing Partner Reports 9 a-g 11 of 128 RDS Occupancy/ADR Collier CY Annual 2014 (Jan. –Dec.) Occupancy ADR 2013 2014 % D 2013 2014 % D Q1 2014 86.3%88.4%+2.4%$247.4 $267.7 +8.2% Q2 2014 72.4%75.0%+3.6%$180.8 $202.7 +12.1% Q3 2014 59.9%63.8%+6.5%$115.4 $123.9 +7.4% October 67.7%70.8%+4.6%$131.9 $138.1 +4.7% November 74.2%76.8%+3.5%$146.1 $155.9 +6.7% December 71.8%77.0%+7.2%$206.3 $216.3 +4.8% Q4 2014 71.2%74.9%+5.2%$161.4 $170.1 +5.4% January 26, 2015 Marketing Partner Reports 9 a-g 12 of 128 Collier Comp. Set CY Annual 2014 (Jan. –Dec.) SOURCE: SMITH TRAVEL RESEARCH, INC. Occupancy ADR RevPAR 2014 % D 2014 % D 2014 % D Naples MSA 67.2%+2.3 $202.38 +9.2 $136.10 +11.7 Naples Upscale 76.8%+3.1 $255.82 +7.8 $196.37 +11.1 Miami -Hialeah 78.3%+1.1 $185.12 +5.8 $144.87 +7.0 Florida Keys 79.5%+1.8 $255.47 +9.0 $203.05 +10.9 Ft. Myers 66.2%+8.2 $137.78 +6.4 $91.17 +15.1 Sarasota -Bradenton 69.1%+7.9 $125.46 +7.1 $86.71 +15.6 Clearwater 72.5%+10.3 $121.86 +1.6 $88.38 +12.1 St. Petersburg 66.8%+0.9 $130.19 +7.6 $86.93 +8.6 Palm Beach County 73.4%+2.5 $155.76 +6.8 $114.26 +9.5 Ft. Lauderdale 77.8%+4.3 $126.94 +6.3 $98.82 +10.9 January 26, 2015 Marketing Partner Reports 9 a-g 13 of 128 Collier Comp. Set CY Annual 2014 (Jan. –Dec.) SOURCE: SMITH TRAVEL RESEARCH, INC. Occupancy (%) Trans % D 13 -14 Grp % D 13 -14 Total Naples MSA 40.8%+2.9 24.7%0.0 67.2% Miami -Hialeah 57.3%+2.5 16.7%-5.1 78.3% Florida Keys 68.4%+0.3 10.2%+9.0 79.5% Ft. Myers 49.5%+10.9 14.9%+3.5 66.2% Sarasota -Bradenton 50.0%+6.9 19.1%+12.1 69.1% Clearwater 53.5%+12.9 19.0%+3.6 72.5% St. Petersburg 47.6%+0.8 17.8%-0.7 66.8% Palm Beach County 50.7%+2.9 21.2%+1.6 73.4% Ft. Lauderdale 55.4%+4.1 17.9%+6.1 77.8% January 26, 2015 Marketing Partner Reports 9 a-g 14 of 128 Collier Comp. Set CY Annual 2014 (Jan. –Dec.) SOURCE: SMITH TRAVEL RESEARCH, INC. ADR ($) Trans % D 13 -14 Grp % D 13 -14 Total Naples MSA $221.75 +11.3 $179.77 +5.7 $202.38 Miami -Hialeah $194.40 +6.5 $178.24 +3.7 $185.12 Florida Keys $261.94 +9.4 $220.46 +8.3 $255.47 Ft. Myers $146.02 +5.3 $116.67 +4.7 $137.78 Sarasota -Bradenton $132.25 +7.6 $107.76 +5.1 $125.46 Clearwater $126.52 +1.6 $108.74 +0.9 $121.86 St. Petersburg $133.38 +8.0 $126.06 +7.6 $130.19 Palm Beach County $160.29 +7.1 $151.81 +6.1 $155.76 Ft. Lauderdale $128.64 +7.5 $137.02 +0.8 $126.94 January 26, 2015 Marketing Partner Reports 9 a-g 15 of 128 Visitor Origins Collier CY Annual 2014 (Jan. –Dec.) # of Visitors 2014 D % Florida 625,243 +1.6% Southeast 113,123 +7.4% Northeast 334,409 +9.3% Midwest 284,201 +7.5% Canada 50,468 +7.6% Europe 284,828 +12.0% US Opp Mkts 81,628 +7.9% Annual 2014 1,773,900 +6.3% January 26, 2015 Marketing Partner Reports 9 a-g 16 of 128 December 2014 Collier Visitor Profile January 26, 2015 Marketing Partner Reports 9 a-g 17 of 128 Visitation/Economic Impacts of Tourism Collier December 2014 Visitors 2013 138,400 2014 151,900 Room Nights 2013 191,200 2014 205,700 Economic Impact 2013 $149,097,764 2014 $172,111,200 %D: +15.4 %D: +7.6 %D :+9.8 January 26, 2015 Marketing Partner Reports 9 a-g 18 of 128 RDS Occupancy/Room Rates Collier Dec ember 2014 Occupancy 77.0% ADR $216.3 RevPAR $166.6 2013 2014 %D $206.3 $148.1 +7.2% +4.8% +12.5% 71.8% January 26, 2015 Marketing Partner Reports 9 a-g 19 of 128 Collier Comp. Set December 2014 SOURCE: SMITH TRAVEL RESEARCH, INC. Occupancy ADR RevPAR 2014 % D 2014 % D 2014 % D Naples MSA 66.0%+5.6 $213.04 +5.3 $140.52 +11.1 Naples Upscale 74.8%+8.5 $279.45 +4.4 $208.91 +13.4 Miami -Hialeah 78.2%+0.3 $230.89 +9.1 $180.45 +9.4 Florida Keys 74.9%+0.1 $291.28 +8.2 $218.28 +8.3 Ft. Myers 65.7%+12.0 $128.60 +4.6 $84.50 +17.1 Sarasota -Bradenton 65.1%+2.0 $123.87 +7.2 $80.63 +9.4 Clearwater 62.9%+11.1 $105.73 +5.7 $66.52 +17.4 St. Petersburg 57.8%+5.7 $118.15 +7.8 $68.29 +14.0 Palm Beach County 77.8%+9.7 $175.78 +8.7 $136.77 +19.3 Ft. Lauderdale 78.8%+2.9 $134.13 +7.2 $105.70 +10.3 January 26, 2015 Marketing Partner Reports 9 a-g 20 of 128 Collier Comp. Set December 2014 Occupancy SOURCE: SMITH TRAVEL RESEARCH, INC. Occupancy (%) Trans % D 13 -14 Grp % D 13 -14 Total Naples MSA 44.3%+1.9 20.4%+17.1 66.0% Miami -Hialeah 62.1%+1.4 11.5%-10.4 78.2% Florida Keys 66.9%+1.2 6.8%-12.1 74.9% Ft. Myers 53.1%+11.3 10.7%+16.3 65.7% Sarasota -Bradenton 48.4%+10.9 16.7%-15.8 65.1% Clearwater 49.8%+10.4 13.1%+13.9 62.9% St. Petersburg 42.3%+2.9 14.8%+12.0 57.8% Palm Beach County 57.3%+2.6 19.2%+36.1 77.8% Ft. Lauderdale 59.9%+1.2 13.3%+4.5 78.8% January 26, 2015 Marketing Partner Reports 9 a-g 21 of 128 Collier Comp. Set December 2014 ADR SOURCE: SMITH TRAVEL RESEARCH, INC. ADR ($) Trans % D 13 -14 Grp % D 13 -14 Total Naples MSA $252.81 +7.7 $135.95 +1.0 $213.04 Miami -Hialeah $249.96 +9.3 $183.47 +8.0 $230.89 Florida Keys $300.79 +7.1 $220.19 +19.9 $291.28 Ft. Myers $137.14 +4.8 $94.98 +2.6 $128.60 Sarasota -Bradenton $134.23 +4.6 $93.85 +5.8 $123.87 Clearwater $109.31 +7.2 $92.16 -0.4 $105.73 St. Petersburg $120.79 +6.8 $112.46 +12.7 $118.15 Palm Beach County $190.98 +10.0 $139.30 +13.3 $175.78 Ft. Lauderdale $141.47 +9.4 $126.89 -1.1 $134.13 January 26, 2015 Marketing Partner Reports 9 a-g 22 of 128 First Time Visitors (% Yes) Collier December 2014 % 7.6 8.8 25.5 29.0 33.1 37.8 0.0 25.0 50.0 2013 2014 New Market Share Gain from FL January 26, 2015 Marketing Partner Reports 9 a-g 23 of 128 Airports of Deplanement (Top Four) Collier December 2014 % 0.0 25.0 50.0 75.0 RSW Miami Orlando Ft. Laud 61.8 19.3 9.2 4.7 58.4 20.4 8.0 6.7 2013 2014 January 26, 2015 Marketing Partner Reports 9 a-g 24 of 128 Visitor Perceptions C ollier December 2014 Satisfaction 95.8 % Would Recommend 94.4 % More Expensive 15.6 % Plan to Return 91.5 % 2013 2014 94.1% 91.2% 13.8% 90.2% January 26, 2015 Marketing Partner Reports 9 a-g 25 of 128 Average Age/Median Income Collier December 2014 Average Age (yrs)47.7 Median HH Income $149,860 2013 2014 47.2 $146,090 January 26, 2015 Marketing Partner Reports 9 a-g 26 of 128 Collier Employment Statistics January 26, 2015 Marketing Partner Reports 9 a-g 27 of 128 Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec 2011 23,700 24,200 24,600 24,100 22,400 20,900 20,400 20,300 20,400 21,900 23,600 24,200 2012 25,300 25,800 25,900 25,100 23,700 22,300 21,200 21,000 21,000 22,200 24,300 24,900 2013 25,600 26,400 26,400 25,900 24,500 22,800 22,100 22,000 22,000 23,800 25,900 26,500 2014 27,100 27,900 28,000 27,300 25,300 23,800 22,800 22,400 22,900 24,800 27,000 18,000 19,000 20,000 21,000 22,000 23,000 24,000 25,000 26,000 27,000 28,000 Mo n t h l y D i r e c t L e i s u r e a n d H o s p i t a l i t y E m p l o y m e n t 2013 2012 2011 2014 * Source: Florida Department of Economic Opportunity. Collier Direct Leisure and Hospitality Employment (Calendar Year)* January 26, 2015 Marketing Partner Reports 9 a-g 28 of 128 Executive Summary Collier December 2014 January 26, 2015 Marketing Partner Reports 9 a-g 29 of 128 Visitor Metrics Collier December 2014 This December, 151,900 visitors stayed in Collier’s commercial lodgings (+9.8%). Their visits contributed an estimated $172,111,200 economic impact to the County (+15.4%). Key performance metrics are as follows: December:2013 2014 %D Occupancy 71.8%77.0%+7.2% ADR $206.3 $216.3 +4.8% RevPAR $148.1 $166.6 +12.5% January 26, 2015 Marketing Partner Reports 9 a-g 30 of 128 Visitor Metrics Collier December 2014 % of Properties (December) Reporting Reservations:2013 2014 Up 50.2%57.7% The Same 43.4 38.6 Down 4.0 1.9 More than half (57.7%) of Collier lodging managers report a higher level of “three month forward reservations” when compared to December 2013. January 26, 2015 Marketing Partner Reports 9 a-g 31 of 128 Visitor Metrics Collier December 2014 Collier’s December visitation originates from the following primary market segments: 2013 2014 Dec. Visitation Visitor #Visitor #% D Florida 57,574 56,963 -1.1 Southeast 10,242 11,696 +14.2 Northeast 15,362 18,532 +20.6 Midwest 22,144 24,152 +9.1 Canada 4,014 5,317 +32.5 Europe 22,421 26,734 +19.2 Mkts. of Opp.6,643 8,506 +28.0 Total 138,400 151,900 +9.8 January 26, 2015 Marketing Partner Reports 9 a-g 32 of 128 Transportation Collier December 2014 Fully 57.4%of December patrons fly to reach the destination (2013: 55.8%). A majority of these (58.4%) deplane at RSW, while Miami captures some 20.4%of deplanements. January 26, 2015 Marketing Partner Reports 9 a-g 33 of 128 Party Size/LOS Collier December 2014 The typical visitor party includes an average of 2.7 travelers who stay for 3.4 nights in the Naples, Marco Island, Everglades area. Some 37.8%of Collier’s December visitors are in the destination for the first time, a significant increase over December 2013 (2013: 33.1%). January 26, 2015 Marketing Partner Reports 9 a-g 34 of 128 Information Collier December 2014 Fully 94.5%consult the web for trip information, and some 68.1%make bookings for their trip online. January 26, 2015 Marketing Partner Reports 9 a-g 35 of 128 Satisfaction/Demographics Collier December 2014 The vast majority (95.8%)are satisfied with their Collier stay, with 91.5%planning a future trip to the area . This month, the typical visitor is slightly older (2013: 47.2 years of age; 2014: 47.7 years of age) and commands a higher median household income (2013: $146,090; 2014: $149,860). January 26, 2015 Marketing Partner Reports 9 a-g 36 of 128 Thank you !January 26, 2015 Marketing Partner Reports 9 a-g 37 of 128 ADVERTISING REPORT Paradise Advertising & Marketing, Inc. January 26, 2015 Marketing Partner Reports 9 a-g 38 of 128 WINTER CAMPAIGN January 26, 2015 Marketing Partner Reports 9 a-g 39 of 128 MARKETING OBJECTIVES INCREASE VISITATION THOUGHOUT WINTER AND SPRING January 26, 2015 Marketing Partner Reports 9 a-g 40 of 128 CREATIVE OBJECTIVES CONVINCE OUR TARGET AUDIENCE THAT WINTER IS THE PERFECT TIME TO VISIT FLORIDA ’S PARADISE COAST January 26, 2015 Marketing Partner Reports 9 a-g 41 of 128 OUR TARGET AUDIENCE AFFLUENT LEISURE TRAVELERS LIVING IN NORTHERN MARKETS January 26, 2015 Marketing Partner Reports 9 a-g 42 of 128 THE CREATIVE CONCEPT DISCOVER YOUR PARADISE January 26, 2015 Marketing Partner Reports 9 a-g 43 of 128 WINTER CAMPAIGN TV & ONLINE VIDEOS January 26, 2015 Marketing Partner Reports 9 a-g 44 of 128 OUTDOOR January 26, 2015 Marketing Partner Reports 9 a-g 45 of 128 NEW YORK PORT AUTHORITY January 26, 2015 Marketing Partner Reports 9 a-g 46 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 47 of 128 PENN PLAZA January 26, 2015 Marketing Partner Reports 9 a-g 48 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 49 of 128 TIMES SQUARE January 26, 2015 Marketing Partner Reports 9 a-g 50 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 51 of 128 TORONTO YONGE DUNDAS SQUARE January 26, 2015 Marketing Partner Reports 9 a-g 52 of 128 CHICAGO OUTDOOR January 26, 2015 Marketing Partner Reports 9 a-g 53 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 54 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 55 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 56 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 57 of 128 WEATHER NETWORK January 26, 2015 Marketing Partner Reports 9 a-g 58 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 59 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 60 of 128 EXPANDABLE QUATTRO UNIT January 26, 2015 Marketing Partner Reports 9 a-g 61 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 62 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 63 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 64 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 65 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 66 of 128 UNITED AIRLINES RHAPSODY MAGAZINE January 26, 2015 Marketing Partner Reports 9 a-g 67 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 68 of 128 PUBLIC RELATIONS REPORT Lou Hammond & Associates & CVB PR Team January 26, 2015 Marketing Partner Reports 9 a-g 69 of 128 National & In-House Public Relations Update TDC Meeting Annual Overview plus November 12, 2014 – January 12, 2015 January 26, 2015 January 26, 2015 Marketing Partner Reports 9 a-g 70 of 128 2014 Agency Annual Highlights •66 PR-related placements in national and regional outlets •Audience reach in excess of 4 million impressions •$4.5 million publicity value for agency- involved clips •351 million total impressions CVB is calculating total publicity value for all coverage. January 26, 2015 Marketing Partner Reports 9 a-g 71 of 128 2014 Agency Annual Highlights •Coordinated 9 desk-side meetings for CVB in three markets. •Organized 16 media visits to the destination. •Pitched more than 657 news bureau leads. •Provided 59 “Hot Tip” Media leads for the destination and its partners. •Responded to 140 editorial calendar leads. •Facilitated The CW’s ROCK THE PARK broadcast show taping with Everglades Area Tours – set to air in 2015. January 26, 2015 Marketing Partner Reports 9 a-g 72 of 128 Nov-Jan Media Highlights USA TODAY UMV: 18,776,358 Media Value: $93,882 January 26, 2015 Marketing Partner Reports 9 a-g 73 of 128 74 Media Highlights TRAVEL + LEISURE, Syndicated to Yahoo!, Huffington Post Total UMV: 53,793,473 Total Media Value: $145,584 January 26, 2015 Marketing Partner Reports 9 a-g 74 of 128 Media Highlights RHAPSODY MAGAZINE, 8-PAGE SPREAD Fly Fishing the Everglades CIRC: 2,000,000 Media Value: $280,800 Result of desk-side visit with JoNell Modys & Rhapsody Editor January 26, 2015 Marketing Partner Reports 9 a-g 75 of 128 Media Highlights TRAVEL + LEISURE Total Reach: 13,511,837 Total Media Value: $95,243 CVB primary contact on content suggestions January 26, 2015 Marketing Partner Reports 9 a-g 76 of 128 Activities Completed Individual Visits: SHELLEY PRESTON, WHERE PUBLICATIONS •Visit: DECEMBER 13 •Agency confirmed attractions, meals •Coverage will showcase updates in the destination January 26, 2015 Marketing Partner Reports 9 a-g 77 of 128 Activities Completed Group Visits: Culinary Group FAM •Visited: JANUARY 8-11 •Attendees included: •Johnny Jet, Caitlin Martin •Chicago Sun-Times, David Hammond •Mommy Poppins, Allison Tibaldi •Goodlife Magzine, Laurie Wallace-Lynch •Freelance Meaghan Agnew, (Fathom, Tasting Table) •Agency/client developed itinerary •Confirmed accommodations at Edgewater Beach Hotel January 26, 2015 Marketing Partner Reports 9 a-g 78 of 128 Activities Upcoming Individual Visits: PAUL KANDARIAN, BOSTON GLOBE •Visit: JANUARY 22-25 •Coverage focusing on destination, highlighting rising culinary scene NAPA VALLEY LIFE MAGAZINE •Visit: JANUARY 22-25 •Agency working with NWWF •LH&A securing accommodations MATT WARD, GOLF DIGEST •Visit: MARCH/APRIL •Agency coordinating details; finalizing date January 26, 2015 Marketing Partner Reports 9 a-g 79 of 128 Activities Group Visits: Group FAM to target social influencers •Discussing potential travel dates and itinerary for a group FAM •Hosting summer 2015 •Incorporating learning aspect for media January 26, 2015 Marketing Partner Reports 9 a-g 80 of 128 Activities ROCK THE PARK BROADCAST •Crew filmed in Everglades November 18 •Episode airing on The CW in 2015 •Assisted w/ accommodations at Ivey House; tour with Everglades Area Tours January 26, 2015 Marketing Partner Reports 9 a-g 81 of 128 Activities Media Outreach Sampling •Go Magazine •New York Post •Meetings & Conventions •Prevue •Southbound Magazine •Travel + Leisure •USA Today January 26, 2015 Marketing Partner Reports 9 a-g 82 of 128 Activities Agency social media efforts •6 LH&A Tweets Upcoming events Client inclusion(USA Today) Partner and client RTs Hotel deals January 26, 2015 Marketing Partner Reports 9 a-g 83 of 128 Looking Forward •Upcoming media outreach Valentine’s day Spring Break for Adults Culinary renaissance LGBT offerings Summer cocktail recipes January 26, 2015 Marketing Partner Reports 9 a-g 84 of 128 CVB Annual PR Highlights •Key contributions to annual publications including •Paradise Coast Visitor ’s Guide •VISIT FLORIDA Travel Industry Guide •International Florida luxury guide •Southeast Tourism Society’s annual guide •Sun-Sentinel Hot Vacations Guide •Annual event planning, participation including •Stone Crab Festival •Florida Panther Festival •Actively generate positive tourism news through bylined articles, story pitching to local, national and international media – outside of leads and pitches made by PR agency •Ongoing media relations, info submissions, news release development, media missions, desk-side visits, trade shows •Video production January 26, 2015 Marketing Partner Reports 9 a-g 85 of 128 CVB PR Annual Highlights •Work directly with Emeril’s Florida crew for Naples Area episode on The Cooking Channel •Represent Collier Tourism with presentations to Leadership Collier Alumni Association, Leadership Collier, GAIN Naples presentations community, ecotourism •Keynote presentation at Marjory Stoneman Douglas Festival •Management of national PR agency DIGITAL •Responsive Design launch for ParadiseCoast.com •New German website •New Brazilian website •Web content additions, ongoing maintenance •Social media accounts increase reach, results January 26, 2015 Marketing Partner Reports 9 a-g 86 of 128 Nov – Jan CVB PR Highlights •19 media visits to the destination, including: •Emeril’s Florida, Emeril Lagasse and crew •Travel Channel hotel reality show • Several top Brazilian publications •Five attendees for our Culinary-themed FAM trip •89 info submissions and/or media meetings •7 formal news releases January 26, 2015 Marketing Partner Reports 9 a-g 87 of 128 Nov – Jan CVB Digital PR Highlights •Brazilian & German websites development & launch •Web updates ongoing by all team members; Social media ongoing activity •Shoot photos and execute “Elf On the Shelf” in Paradise Facebook campaign in two weeks leading up to Christmas Day. January 26, 2015 Marketing Partner Reports 9 a-g 88 of 128 TOURIST TAX COLLECTIONS Collier County Tax Collector January 26, 2015 Marketing Partner Reports 9 a-g 89 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 90 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 91 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 92 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 93 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 94 of 128 WEB SITE ANALYTICS Miles Partners, Inc. January 26, 2015 Marketing Partner Reports 9 a-g 95 of 128 Naples, Marco Island, Everglades CVB Executive Summary December 2014 Highlights •Site activity was up significantly in December, with total visits rising 22% and unique visits increasing 31%. Year-over-year numbers also saw significant gains – in fact, this was the strongest December for site traffic in at least the past five years. •Engagement was down, but based on non-campaign traffic only, month-over-month fluctuation was very slight. Year-over-year, the home page bounce rate was up 17% and the overall bounce rate was up 4%. However, based on non-campaign traffic only, we were near or well below our 2013 baseline for bounce rate. •Conversions dropped about 2% in December. While newsletter sign-ups, eBook views and BookDirect click-thrus were down more substantially, three of the highest volume SITs increased or had minimal movement. Year-over-year, SITs were very strong. •Campaign traffic made up 35% of all site traffic. The Paradise Coast Golfing campaign led the campaign segments with 9,917 visits. Organic traffic was strong with 21,401 visits. •Three n on -FloridaAmarketsAmadeAtheA“TopA10ACities”Alist.ANewAYork,AChicagoAandA shburn,AV :A •Visits from Germany decreased on the main domestic site and the new German site. While visits from most international markets increased in December, international visitation was down year-over-year, with the exception of Brazil. •Mobile device traffic rose almost 60%, comprising roughly half (48%) of total site visits. January 26, 2015 Marketing Partner Reports 9 a-g 96 of 128 Naples, Marco Island, Everglades CVB ParadiseCoast.com Dashboard December 2014 LM = vs. last month | LY = vs. last year | IB= vs. industry benchmarks |B = vs. 2012 baseline Good Not Significant Needs Attention Time on Site: 1:48 2:24 Minutes Bounce Rate: 58% 42% of Home Page Bounce Rate: 60% 50% Overall ENGAGEMENT LY IB B (‘13) 3:43 39% 45% 2:01 39% 59% SIGNALS OF INTENT TO TRAVEL (SIT) Total conversions: 10.9% of total page views 13,101 Signals of Intent to Travel See breakdown below ACTIVITY 45,478 Total Visits 38,589 Unique Visitors 120,576 Page Views 529,381 Visits Year-to -Date (vs. 423,275 visits in 2013) 1,442,224 Page Views Year-to -Date (vs. 1,137,342 in 2013) LM LY +22% +31% +13% +21% +18% +11% SIT BREAKDOWN LM 0 – 12% change 13% or higher change 2:13 41% 56% Guide Orders: Newsletter Signup: Deals Page Views: Hotels & Rentals Listings Views: Download Guide Link: BookDirect™AWidgetASearches. BookDirect™AClick -Thrus: +5% +89 % -23% +18% -7% +86% -5% -1% -31% -47% +21% +54% -25% +50% 777 249 2,529 4,689 48 3,188 1,621 LY without Campaigns January 26, 2015 Marketing Partner Reports 9 a-g 97 of 128 MOST REQUESTED PAGES 1.Homepage 2.Paradise Coast Golfing 3.Events Listings 4.Major Annual Events Article 5.NewAYear’sAEveA Fireworks Listing Visits – 2010 -2014 International Traffic Over Time Top 10 Cities City Visits for Month Visits Year to Date Naples 1,722 23,913 North Naples 1,663 14,791 New York 1,649 19,426 Tampa 1,298 5,721 Marco Island 1,018 6,587 Orlando 899 5,076 Chicago 799 7,600 Fort Myers 763 6,668 Miami Beach 754 2,773 Ashburn 653 2,887 December 2014 January 26, 2015 Marketing Partner Reports 9 a-g 98 of 128 Baseline average percentages for 2013: Organic Search Traffic : 43.4% Paid Search Traffic : 8.4% Typed / Bookmarked: 13.4% Referral Traffic : 19.1% Campaign Traffic: 15.8% SOURCES OF TRAFFIC December 2014 Percentages for the month: Organic Search Traffic : 47% Paid Search Traffic : 2% Typed / Bookmarked : 8% Referral Traffic : 8% Campaign Traffic: 35% January 26, 2015 Marketing Partner Reports 9 a-g 99 of 128 CAMPAIGN RESPONSE 15,833 Total responses 35% of total visits December 2014 TOP CAMPAIGNS 1.Paradise Coast Golfing 2.Discover Your Paradise 3.Collinson Retargeting Fall FY 15 Visits Bounce Rate 9,917 3,962 1,109 81% 76% 70% Page Views/Visit 1.32 1.54 1.65 Time on Site 0:26 0:38 2:32 January 26, 2015 Marketing Partner Reports 9 a-g 100 of 128 INTERNATIONAL Domestic 39,124 International 6,354 LM +21% +32% 715 2,294 802 105 56 364 +27% -6% LY VISITORS BY STATE 1.Florida 16,492 2.New York 3,245 3.Illinois 2,283 4.New Jersey 1,602 5.Pennsylvania 1,376 +14% +5% +52% +19% +20% +32% +15% +27% -3% +19% LM LY Germany Canada UK Switzerland Denmark Brazil LM LY December 2014 Visits Visits -57% +165% +10% +42% +195% +64% UK Site German Site Visits Page Views Time on Site Bounce Rate 261 320 624 734 1:54 1:43 64% 63% 389 643 1,377 2,315 2:35 3:00 56% 50% LM LM -2% -19% -14% -16% -47% +240% January 26, 2015 Marketing Partner Reports 9 a-g 101 of 128 ACTIVITY & ENGAGEMENT Visits 21,802 +59% +57% Time on Site 1:41 2:08 1:57 Bounce Rate 60% 57% 59% Traffic from Mobile Devices (including Tablets) BROWSER 1.Safari 12,684 +47% 2.Chrome 5,111 +82% 3.Safari (in-app) 2,057 +300% 4.Android Browser 1,523 +19% 5.Amazon Silk 140 +2% DEVICES 1.Apple iPad 8,042 +60% 2.Apple iPhone 7,104 +62% 3.Samsung Galaxy S5 382 +89% 4.Samsung Galaxy S4 208 +38% 5.Samsung Galaxy S3 199 +19% CITY 1.Tampa 1,190 +18% 2.Naples 940 +10% 3.North Naples 916 +43% 4.Orlando 820 +141% 5 . Marco Island 714 +111% December 2014 LM LM LM LM LY January 26, 2015 Marketing Partner Reports 9 a-g 102 of 128 DEVICE CATEGORY Device Category Visits % New Visits New Visits Bounce Rate Pages/Visit Avg. Visit Duration Goal Conversion Rate Goal Completions DESKTOP 23,676 82.61% 19,558 60.31% 2.80 0:01:55 3.37% 799 MOBILE 12,584 77.96% 9,810 62.94% 2.12 0:01:21 1.68% 212 TABLET 9,218 75.04% 6,917 55.92 % 3.00 0:02:08 4.09% 377 Traffic/Engagement by Device December 2014 January 26, 2015 Marketing Partner Reports 9 a-g 103 of 128 Visit – This metric tracks the total number of visits to the website, both unique and repeat. Unique Visitor –TheAmetricAcountsAeachAvisitor’sAfirstAvisitAtoAtheAsiteAduringAaAspecifiedAtimeAperiod: Page View – A request to load a single page of a website. Baseline – The average of a metric for the previous year. The baseline represents the standard level at which we wish to keep metrics at or better than. Bounce Rate - Percentage of visitors who view only one page on the site and exit immediately. SometimesAcalledAtheASingleA ccessARateA(BounceArateA=ASingleA ccesses/Entries):A A“good”AbounceArateA is considered anything below 30%. Not all bounces are bad, however, as a visitor who links off to a partner website could also be registered as a bounce. Signals of Intent to Travel (SITs) – A measurement that captures conversion events that indicate a strong desire that the site visitor will travel to the destination. The SIT conversions are unique to each website. Some conversion examples include ordering a visitor guide, signing up for email newsletter, visiting a deals page, clicking through to a booking vendor, visiting the detailed listing of a hotel, activity or event. Typed / Bookmarked – This is traffic that comes from a user either typing the website address directly into their web browser, or they have bookmarked/favorited the site and enter the site by opening the bookmark on their computer. Metric Definitions January 26, 2015 Marketing Partner Reports 9 a-g 104 of 128 DIGITAL/SOCIAL MEDIA MARKETING Paradise Advertising & Marketing, Inc. January 26, 2015 Marketing Partner Reports 9 a-g 105 of 128 Campaigns •Organic Search, Facebook retargeting, and Direct were the most frequent drivers of website traffic. Organic Search and Direct traffic had very low bounce rates, (51% for both) and longer time spent on site (2:15 and 2:48 respectively) as individuals visited intentionally. •For campaigns, Golfing, Discover Your Paradise and Retargeting efforts drove approximately 13K new users to the site in December. The Retargeting efforts had the lowest bounce rate, at 70% and the longest time spent on site (2:32). January 26, 2015 Marketing Partner Reports 9 a-g 106 of 128 Social Traffic & Analytics •We saw an increase in Facebook impressions from 408K in November to 804K in December. •Unique users also increased 26.4% to 9,100 this month. As more content is shared on the page, we will continue to see increase engagement and reach. •We acquired 326 new Facebook fans in December, for a total of 14,560 total Likes. •The content with the highest engagement rate included photos of the Christmas décor on Fifth •Ave. South (22.3% engagement rate) and pictures of the Zoo animals opening presents (16.8% engagement rate). •Across all Paradise Twitter handles, we received 1.3 million impressions. There were 769 Twitter interactions, (up from 359 in November) and 350 unique users interacting with our brand (up from 182 in November). •We received 575 mentions on Twitter (up from 163 in November), 194 Retweets, and 320 link clicks (up from 53 in November). A large part of this increase was through the @AthleteParadise handle due to the high engagement around the FBU tournament. •Paradise Twitter handles gained a collective 358 new followers, (up from 280 in November). January 26, 2015 Marketing Partner Reports 9 a-g 107 of 128 Social Traffic & Analytics Twitter Facebook January 26, 2015 Marketing Partner Reports 9 a-g 108 of 128 Email Campaigns Opt-In •December Consumer eScapes received 2,961 unique opens, a 14.13% open rate —a total of71 unsubscribed. •December Consumer eScapes earned a 16.45% click through rate (CTR); the most clicked link was discoveryourparadise.com link representing 40% of user clicks. •December Meetings eScapes received 479 unique opens, a 12.97% open rate —a total of 10 unsubscribed. •December Meetings eScapes earned a 4.38% CTR; the most clicked link was the Conference •Hotel button. This is very positive and indicates the emails are encouraging people to book rooms. •December Holiday Card received 287 unique opens with a strong 27.3% open rate and a 29 % clicked the link – a total of 3 unsubscribed. Consumer eScapes Meetings eScapes January 26, 2015 Marketing Partner Reports 9 a-g 109 of 128 Email Campaigns Paid Lists •The December Consumer Paid List encouraged readers to escape the cold, and received 8,987 opens, with a 17.9% open rate and a 1.49% CTR. This email was sent to women in the Northern Markets. Through optimization efforts and a strong headline, ("Who says Winter Wonderlands have to be cold?") we have an increased open rate and solid click through rate. •The December Meetings Paid List focused on the general benefits of having a meeting in Paradise Coast, and received 3,553 opens, with a solid 11.4% open rate and .12% CTR. January 26, 2015 Marketing Partner Reports 9 a-g 110 of 128 SEARCH ENGINE SERVICES Sales & Marketing Technologies, Inc. January 26, 2015 Marketing Partner Reports 9 a-g 111 of 128 ParadiseCoast.com December 2014 January 26, 2015 Marketing Partner Reports 9 a-g 112 of 128 Executive Summary •Overall website traffic over December 2014 and December 2013 –Visits/Sessions were up slightly by 21.01% (+7,896) visits, and Unique Visits / “Users” were up 18.18% (-5,936). –Pageviews were up by 11.15% (+12,100). –Bounce Rate was up by 6.72% (60.15% of traffic bounced versus 56.36%. Largest bounce rate came from Banners (~80.13%), then Direct (51.47%), then Organic (51.10%). •Organic traffic: –Yielded 21,401 visits, representing 47.06 % of overall traffic and converted 3.56% for 761 total Conversions: 555 to “Deals”, 120 Guide Requests, 38 to Newsletter Sign-ups, and 48 to eBooks requests. –Increased over December 2013 by 46.57% (+6,800) and up over November 2014 by 19.63% (+3,512) Visits. •Paid search traffic (CPC): –Yielded 803 tracked Visits - a decrease of 42.47% (-612) visits over December 2013 but an increase over November 2014 by 3.37% (+27). –PPC converted 9.22% for 85 total Conversions: 49 “Deals”; 22 “Guides” ; 9 eBooks; 5 Newsletter Orders. –PPC had 131,699 Impressions with 41 total converted clicks (leads) for a 4.95% conversion rate. –PPC Spend was $1,397.22, which is just $26.06 higher than November 2014. •Referral traffic: –Yielded 3,908 Visits, a 14.30% increase (+489) over December 2013 and a 16.42% decrease (-768) over November. –Produced 298 Goals: 225 “Deals”; 52 “Guides” ; 13 eBooks; 8 Newsletter Orders •Direct traffic: –Yielded 3,501 Visits for a 14.49% increase (+443) over December 2013 and a decrease of 0.91% (-32) over November. –Produced 147 Goals: 105 “Deals”; 16 “Guides” ; 3 eBooks; 23 Newsletter Orders January 26, 2015 Marketing Partner Reports 9 a-g 113 of 128 Top Search Queries by Impressions •Impressions increased by 3,769 (+2.07%) over November 2014 (December had 1 more day). •“Naples” terms lead search terms; Marco Island had 2 top 10 search queries by impressions. •ParadiseCoast.com showed up in search engines for these terms 61.93% of the time. •Overall Average Position by Impressions remained at 11. •CTR for Impressions is 5.11% (+15.29%) for organic making organic the top converting traffic source at 48.06%. January 26, 2015 Marketing Partner Reports 9 a-g 114 of 128 Top Search Queries by Clicks •Clicks increased by 1,426 (+17.68%) over November 2014. •There are 11,564 various keyword terms that people searched to visit ParadiseCoast.com (132 less than November). •There are 371 “Naples” terms with average ranking in the 1 st position; last month there were 326; November there were 280. January 26, 2015 Marketing Partner Reports 9 a-g 115 of 128 Paid Search (PPC) •Total PPC Impressions = 131,699 (+11,146 over November) which gave Naples a 12% Share of Voice (SOV) overall due to budget. •Cost per Click increased by $0.10 over November due to costs per keyword. •PPC drove 803 tracked visits for 85 Goals: 49 “Deals”; 22 “Guides” ; 9 eBooks; 5 Newsletter Orders * Website Leads = Guide Orders + eBooks + Newsletter Orders Only (no Deals views) Month Spending Clicks Cost Per Click PPC Conversions Website Leads * Jan $398.74 979 $0.41 176 43 Feb $1,232.49 2,802 $0.44 384 281 Mar $1,368.07 2,207 $0.62 255 45 April $1,367.63 1,672 $0.82 122 54 May $2,113.82 2,132 $0.99 147 80 Jun $2,401.13 2,294 $1.05 185 53 July $969.83 984 $0.99 77 37 Aug $1,210.32 994 $1.22 82 29 Sept $1,367.63 1,068 $1.28 108 54 Oct $1,367.70 1,051 $1.30 76 32 Nov $1,371.16 1,011 $1.36 74 29 Dec $1,397.22 1,105 $1.26 41 36 January 26, 2015 Marketing Partner Reports 9 a-g 116 of 128 Tasks Performed •Website / SEO –Research Social Mention & Google Keyword Searches for Article Topics to JoNell for Bloggers –Continued to work with Miles to correct programming issues for canonical changes; duplicate content; duplicate description tags particularly on “Listings” whereby all listings have conical and duplicate description tags. –Updated Articles Description tags for missing and non-descriptive description tags. •PPC Management –Monitored Campaigns for low bids, bounce rates and competitors –Adjusted budget for Exact Search campaign to $25/day and City/State campaign to $15/day to increase clicks and controlling budget. –Add 3 ads to increase quality score in order to improve CPC. •Account Service –Report for SEO / PPC Analytics –Team Communication for articles, SEO Content and updating the ongoing Editorial Calendar –Internal/External Communications with Miles, SMT and Naples CVB –Monthly Call January 26, 2015 Marketing Partner Reports 9 a-g 117 of 128 Glossary of Terms •Average Position – the position where a page of your website is ranked on Google. •Bots – Search Engines and other websites send automatic programs to access the website. For Google statistics and search engines information, Google has its own “bot” that we call Google Bot. •Bounce – When a visitor visits only one page on your website and leaves. •Bounce Rate – The percentage of visitors over visits where visitors only see one page before bouncing. •CPC (Cost-per -click) – The money you pay when someone clicks on one of your ads. •CTR (Click-through-rate) –The number of clicks over impressions (as it relates to SEO Queries and PPC). •Impressions – The number of times your ad was seen (PPC); the number of times your website was displayed in a search result when a keyword term was searched (SEO Query). •Interest Over Time - Numbers represent search volume relative to the highest point on the chart, which is always 100. Hover over any point to see the search volume at that time. •Query – The search action performed (SEO Query). •SOV – Share of Voice is the percentage of all online content and conversations about your company compared to competitors; this can be measured for PPC, Organic, Referrals, Social, etc. January 26, 2015 Marketing Partner Reports 9 a-g 118 of 128 FULFILLMENT SERVICES Phase V January 26, 2015 Marketing Partner Reports 9 a-g 119 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 120 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 121 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 122 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 123 of 128 January 26, 2015 Marketing Partner Reports 9 a-g 124 of 128 Guide Request Summary by Guide December 2014 Guide # of Requests Quantity Visitor’sAGuideA(English) 461 9064 Visitor’sAGuideA(German) 8 8 TOTAL REQUESTS FOR GUIDES 469 9072 January 26, 2015 Marketing Partner Reports 9 a-g 125 of 128 Miscellaneous Request Summary December 2014 Brochure / Inventory Item # of Requests Quantity Area Maps 8 8 Meeting Planner Flyers 0 0 Rack Brochure (Portuguese) 1 1 Rack Brochure (Spanish) 6 6 TOTAL MISC. REQUESTS 15 15 January 26, 2015 Marketing Partner Reports 9 a-g 126 of 128 Live Chat by Page December 2014 BY PAGE Page # of chats Minutes Min/Chat Golf 0 0 0 Home Page 15 86.30 5.8 Totals 15 86.30 5.8 January 26, 2015 Marketing Partner Reports 9 a-g 127 of 128 THANK YOU Questions? January 26, 2015 Marketing Partner Reports 9 a-g 128 of 128 DIRECTOR’S REPORT - Jack Wert ADVOCACY ACTIVITIES Communicated with Federal Legislative Delegation on renewal of Brand USA funding Communicated with Florida delegation on Visit Florida and other tourism issues. Attended Naples Airport Authority meeting on Air Service Development plan Met with Comm. Taylor on TDC matters and her Chairmanship and reviewed agenda Presented to Leadership Collier Commerce Day Met with Collier Museum Friends group on future promotions and events TOURISM INDUSTRY ACTIVITIES Visit Florida Medical Tourisms Committee meetings DMAI Advocacy Committee Meetings Attended Visit Florida Marketing Retreat in Weston to plan 2015 marketing efforts Attended DMAI Accreditation Board Meeting in Palm Beach Attended Unit d Arts Council Reception At tended ribbon cutting for Ritz Golf Resort new meeting space PRODUCT DEVELOPMENT Attended ribbon cutting for Artificial Reef Program PUBLIC RELATIONS Interview with WINK TV on tourism visitation record numbers Collier TV interview with Troy Miller Interview with Ft. Myers News Press on upcoming annual events TRADE SHOW ACTIVITIES Attended Vakantiebeurs Trade Show in the Netherlands Met with 8 Dutch tour operators and hosted two tour operators for lunch and dinner January 26, 2015 Tourism Staff Reports 10 a-g 1 of 44 DIRECTOR REPORT CONT. PROMOTIONAL ACTIVITIES Attended opening reception for Virgin Atlantic Golf Champions event at Naples Grande Met with organizing committee for 2015 Stone Crab Festival to plan next event Participated in weekly update on Miami Dade/Collier regional event Met with Arts Naples organizing committee to assist in 2015 event ADMINISTRATIVE Meetings and follow up with contractors for office move Website enhancement meetings with staff and Miles Media to tweak new Brazilian website January 26, 2015 Tourism Staff Reports 10 a-g 2 of 44 GROUP SALES - Debi DeBenedetto November 17, 2014 – January 7, 2015 Industry Relations – Sales Florida Encounter Meeting planner show 30 appointments New Product Development  Preparation for January & February shows  Visit Florida Marketing Strategic retreat attended  Continue efforts to follow 2015 Sales strategic plan  Planned the Site Florida Caribbean Chapter meeting in Naples for May 2015 with speaker and events – co -host with hotel partner Fams/Site Visits  Completed Encounters in Paradise Fam 18 attendees see attendee Fam testimonials and comments attached  Several planners were assisted this month with questions and site support and other CVB services per my task report  Three site itinerary planned and meetings held with planner Requests for Proposal (RFP’s) and Booked Business  Current report dates –Nov. 17, 2014 – Jan. 7, 2015  We sent out –39 RFP’s  Booking totals for report dates 22 booked for 4734 Room nights  Economic impact estimate for bookings this report date $3,242,079.68 Sponsorships & RFP Enhancements  We had two requests for RFP enhancements this period with a site to secure it  We have 106 open RFP’s pending that hotels need to follow up and report status for. Hotel reporting needed to determine bookings. January 26, 2015 Tourism Staff Reports 10 a-g 3 of 44 LEISURE & STATE ASSOCIATION SALES- Claudia Jonsson November 14, 2014 – January 13, 2015 Industry Relations – Sales – Memberships  Participated in Big Cypress CVB FAM  Attended Farm City BBQ  Lunch meeting at Naples Bay Resort with New Sales Person  Met with Cathy Christopher re: LTX appointments New Product Development  Florida Huddle appointments set and final preparations done.  Continued implementation of 2015 Marketing Plan  Final preparations for NY Times Travel Show  Final preparations for Boston Globe Travel Show  Registered for Home Based Travel Agent Show Sales Missions  Preliminary planning for Brazil Sales Mission with Palm Beach CVB and AVIAREPS Familiarization Trips  Planning for German Pre-Huddle FAM trip in conjunction with Visit Florida and Naples Bay Resort. Trade Shows  Attended Florida Encounter on behalf of Naples Bay Resort – 30 appointments  Attended Luxury Travel Exchange Florida State Association  Planning for FSAE Power Lunch March 2015 in conjunction with Lee County. Partner participation encouraged. Established Contacts/Leads - Leisure  Met with 43 Travel Agents at Luxury Travel Exchange All follow up done and leads shared with partners. January 26, 2015 Tourism Staff Reports 10 a-g 4 of 44 PUBLIC RELATIONS & COMMUNICATIONS - JoNell Modys PR/Communications Including Digital Top Activities PR Assistant Erin Smith hiring process completed Emeril’s Florida show pre-production, scouting and filming of Naples episode Florida Panther Festival – welcome/information table and publicity efforts Brazilian & German websites development & launch Web updates ongoing by all team members; Social media ongoing activity Shoot photos and execute “Elf On the Shelf” in Paradise Facebook campaign in two weeks leading up to Christmas Day. Updated BookDirect website widgets to include events, offers, restaurants, and more. Develop visiting press itineraries Write twice monthly Collier Tourism column for Fort Myers News-Press Demos and review for new media monitoring tool ; Began search for Hashtag Feed / Content Feed vendor Direct and delegate activities for PR agency; Work closely with Advertising agency on copy, co ntent Florida Encounter meetings trade media event Florida Huddle international travel media and tour operator event Attend artificial Reef dedication and deployment events Culinary-themed group press trip ; Planning, coordination and escorts for individual media visits Fakahatchee Strand planning and strategy meeting Naples Winter Wine Festival – assist press, escort to events News Releases – Seven formal news releases issued. Media Info Submissions & Meetings 90 direct information submissions issued to media by in-house team Two major media events attended: Florida Encounter and Florida Huddle Media in Destination 19 media visits to the destination, including: Emeril’s Florida, Emeril Lagasse and crew; Travel Channel hotel reality show; Several t op Brazilian publications; Five attendees for our Culinary-themed FAM trip Top Publicity – Local Business & National Features Collier Tourism column every two weeks in The News-Press; New York Times mention of the Planet Tails Naples Cat Café; USA Today feature on kayak paddling/camping the Everglades National Park; NBC’s Chicago PD drama mentions a vacation to Marco Island in November 19 episode; Marco Island’s Gulf Playground book. January 26, 2015 Tourism Staff Reports 10 a-g 5 of 44 Digital Update- Buzzy Ford November/December 2014 General  Launched redesigned German Website  Launched Brazilian Website  Launched Partner Co-Op Site  Updated / Created Partner Listings  Began working with Miles Media and SMT to come up with a solution to the missing Meta Descriptions on /listings/ pages  Conducted LPGA CME Group Tour Championship Website Sweepstakes  Promoted FBU Event Via Social Media Channels  Launched “Elf on the Shelf” in Paradise Promotion.  Converted German website temperature from Fahrenheit to Celsius  Began process of selecting and bidding for Brazilian Social Media Vendor  Attended various destination events and captured photographs for Social Media content and promotion.  Updated BookDirect website widgets to include events, offers, restaurants, and more.  Began search for Hashtag Feed / Content Feed vendor Web & Campaigns  Organic Search, Facebook retargeting, and Direct were the most frequent drivers of website traffic. Organic Search and Direct traffic had very low bounce rates, (51% for both) and longer time spent on site (2:15 and 2:48 respectively) as individuals visited intentionally.  For campaigns, Golfing, Discover Your Paradise and Retargeting efforts drove approximately 13K new users to the site in December. The Retargeting efforts had the lowest bounce rate, at 70% and the longest time spent on site (2:32). Social Traffic & Analytics  We saw an increase in Facebook impressions from 408K in November to 804K in December.  Unique users also increased 26.4% to 9,100 this month. As more content is shared on the page, we will continue to see increase engagement and reach.  We acquired 326 new Facebook fans in December, for a total of 14,560 total Likes.  The content with the highest engagement rate included photos of the Christmas décor on Fifth Ave. South (22.3% engagement rate) and pictures of the Zoo animals opening presents (16.8% engagement rate). January 26, 2015 Tourism Staff Reports 10 a-g 6 of 44  Across all Paradise Twitter handles, we received 1.3 million impressions. There were 769 Twitter interactions, (up from 359 in November) and 350 unique users interacting with our brand (up from 182 in November).  We received 575 mentions on Twitter (up from 163 in November), 194 Retweets, and 320 link clicks (up from 53 in November). A large part of this increase was through the @AthleteParadise handle due to the high engagement around the FBU tournament.  Paradise Twitter handles gained a collective 358 new followers, (up from 280 in November). Email Campaigns Opt-In November Consumer e-Scapes received 3,073 unique opens, a 14.51% open rate —a total of 92 unsubscribed.  November Consumer e-Scapes earned a 15.16% click through rate (CTR); the most clicked link was the Hotels and Rentals link representing 21% of user clicks. This indicates that the email is working to drive readers to book hotel rooms, or learn more about vacation options.  November Meetings e-Scapes received 559 unique opens, a 14.85% open rate —a total of 9 unsu bs cr ib ed .  November Meetings e-Scapes earned a 4.11% CTR; the most clicked link was the Conference Hotel button at 32% of user clicks. Again, this is very positive and indicat es the emails are encouraging people to book rooms. November Co -Op e-Scapes received 82 unique opens with a great 23.9% open rate – only 1 reader unsubscribed. November Co -Op e-Scapes drove 5 email inquiries for potential marketing opportunities. Paid Lists The November Holidays Consumer Paid List received 6,411 opens, with a 12.82% open rate and a 1.63% CTR. Email was sent to the Northern Markets only and open and click through rates are consistent with previous sends. The November Meetings Paid List focus ed on family reunions and received 4,695 opens, with a solid 13.6% open rate and 1.5% CTR. The November Golf Program Paid List received 11,058 opens, with an 11.06% open rate and a 1.6% CTR. This email had a highly targeted list of golf January 26, 2015 Tourism Staff Reports 10 a-g 7 of 44 enthusiasts, which may have contributed to a lower open rate than two previous sends. However the click thru rate showed a solid level of Opt-In December Consumer eScapes received 2,961 unique opens, a 14.13% open rate —a total of 71 unsubscribed. December Consumer eScapes earned a 16.45% click through rate (CTR); the most clicked link was discoveryourparadise.com link representing 40% of user clicks. December Meetings eScapes received 479 unique opens, a 12.97% open rate —a total of 10 unsu bs cr ib ed . December Meetings eScapes earned a 4.38% CTR; the most clicked link was the Conference Hotel button. This is very positive and indicates the emails are encouraging people to book rooms. December Holiday Card received 287 unique opens with a strong 27.3% open rate and a 29% clicked the link – a total of 3 unsubscribed. Paid Lists The December Consumer Paid List encouraged readers to escape the cold, and received 8,987 opens, with a 17.9% open rate and a 1.49% CTR. This email was sent to women in the Northern Markets. Through optimization efforts and a strong headline, ("Who says Winter Wonderlands have to be cold?") we have an increased open rate and solid click through rate. The December Meetings Paid List focused on the general benefits of having a meeting in Paradise Coast, and received 3,553 opens, with a solid 11.4% open rate and .12% CTR January 26, 2015 Tourism Staff Reports 10 a-g 8 of 44 FILM OFFICE – Maggie McCarty PRODUCTIONS  Lilly Pulitzer – still shoot/print catalogue Resort-inspired retailer shot in Naples3-day still shoot, 60 hotel nights (Ritz- Carlton, Naples). $30,000 spend  Blair Company – still shoot/ print catalogue Ranked one of largest internet retailer s by InternetRetailer.com . Blair shot exclusively in Naples for their upcoming fashion campaign 6 day shoot, 135 hotel nights, $120,000 spend  Vera Franceschi – still shoot Well-known wedding photographer shot on Marco Island Beach for upcoming photography spread  Pyramid Productions – TV documentary Canadian production company filmed a documentary featuring the Everglades and Ten Thousand Islands  Freeform Productions-U.K. – TV reality series Popular Channel 4 series, A Place in the Sun . Dreaming of owning a home in south Florida, a British couple gets help navigating the local real estate market to find their dream “holiday” getaway . 8-day shoot, 63 hotel nights  Mudd Advertising - video Iowa-based ad agency shot for local car dealership  Travel Channel/Leftfield Productions – TV reality series Two local hoteliers responded for the lead to feature their property in a new reality series, Hotel Showdown, permit applied for WORKING LEADS  495 Production s – TV reality series Producers are scouting our area as a potential location for a 6-week reality series for CMT. The production would shoot Summer 2015. City/county stakeholders have met to consider the proposal. January 26, 2015 Tourism Staff Reports 10 a-g 9 of 44  Discovery Channel-TV reality series Embassy Row Production is giving consideration to two some local locations for a new original program where contestants must compete in a natural environment obstacle course  “Dream Beyond the Sun”- on -line game show Production requested permit applications for both City of Naples and Collier County  The Weather Channel – tv show Scheduled to shoot in February 2015, the show “Fat Guys in the Woods”.i s interested in several Collier locations  Alaska TV- TV series for U.K. “Fishing Impossible” s eries is planning to shoot in May 2015  MahiGold – still shoot Assisted production for filling hair and makeup positions  Wise Monkeys-TV show Dutch food and travel show is planning on shooting a segment in February showcasing the Everglades and Native American culture and cuisine  Woman Within – still shoot National women’s retailer is scouting locally for upcoming catalog shoot Hired local location scout  Twentieth Century Fox - feature The start date has been set back with the primary talent being re-cast. The lack of a tax incentive will influence the possibility of the project being brought to the state but Collier is still in consideration  Taste of Life Travel – tv segment Working with production company to arrange a scout/shoot in 2015  Once Upon a Dream Productions – indie film Executive producer will be part of the Paradise Coast Film Series to discuss. His current project as well as do commentary on a screening of a 1958 film Shot in Collier, produced by his family January 26, 2015 Tourism Staff Reports 10 a-g 10 of 44  Foremost Communications – still shoot. Midwest company looking for private home location for outdoor shoot later this spring  SON – indie film Helped producer find a location for an interim project  25 – working title indie film No new start date set  Lariat Films – mini-series/Amazon TV project an American rainforest-may scout interior Collier (Big Cypress, Fakahatchee Strand) OPERATIONS  Issued film permits  Location library upload  Lead/inquiry response  Monthly Revenue Tracking  Followed-up with activity worksheets to clients  Recorded data  Client Management  Opened a production file for each inquiry  Provided content to social media  Working with Economic Development office on the opportunity to offer some local film incentives. This acknowledges the economic impact potential filming can have on our local community.  Wrote resolution and executive summary to support setting the state’s legislative priorities to include the Entertainment Tax Incentive as proposed by the FL House Speaker. SCOUTS  Annapurna Pictures – feature film Large budge t film looking for very specific “mansion”. Potential property was found but owners were not interested in allowing their home and grounds photographed January 26, 2015 Tourism Staff Reports 10 a-g 11 of 44 EVENTS  Paradise Coast Film Series at SilverSpot Cinema Second in the series presents the historically significant film, “Wind across the Everglades”. Special Guest: KC Schulberg for a Q&A after -party.Sponsored by Silverspot Cinema and the Florida Weekly (Press Release included) MEETINGS  CAT Workshop Representing the CVB, participated in a workshop to eval uate the county’s transit needs through 2025  Film Florida Marketing Committee Launching a GoFundMe.com campaign to offset costs for Rally in Tally event which will feature a green screen photo op withlegislators  2015 Regional Travel Rally Met with organizers from the Lee and Charlotte counties preparing plan for the first regional U.S. Tourism Week event in our area. This year’s event will take place at Lakes Regional Park in Ft. Myers on May 6. MEDIA  eBella magazine Provided research for an article on films that have been filmed in Southwest Florida January 26, 2015 Tourism Staff Reports 10 a-g 12 of 44 PRESS RELEASE CONTACT: Hillary Reynolds (954) 815 -1186 FOR IMMEDIATE RELEASE PARADISE COAST FILM SERIES CONTINUES AT SILVERSPOT CINEMA WITH SPECIAL SCREENING OF 1958 FILM, WIND ACROSS THE EVERGLADES Special Guest Appearance & Q&A Session With Third Generation Film Executive, Son of Producer, Nephew of Screenwriter & Naples Resident, K.C. Schulberg NAPLES, FLORIDA (January 14, 2015) – Silverspot Cinema, 9118 Strada Place, will p resent an exclusive screening of Wind Across the Everglades as part of the Paradise Coast Film Series: A Tribute to Local Filmmakers , on Monday, January 26 at 7 p.m. Attendees will have the opportunity to meet film executive, nephew of writer, son of pro ducer and Naples resident, K.C. Schulberg, and participate in a Q & A session after the film. Tickets are $16 per adult, $13.25 for seniors (ages 55 and older) and available at www.silverspot.net . Happy hour specials will extend throughout the evening. “What a rare opportunity to see this extraordinary film that was created right here in Naples more than 50 years ago and to hear directly from K.C. about what the experience was like,” said Maggie McCarty, director of the Paradise Coast Film Commission. “K.C. has a Hollywood legacy that very few can claim.” K.C. Schulberg stated: “I was an impressionable young boy of five when my father and uncle made this colorful film noted for its Seminole lore, great Everglades locations and as Chris Plummer’s first non -Shakespearean role. Now, some fifty years later, it is my privilege, to return to some of those same locations to shoot a new movie, entitled A Dream Last Night this coming year.” K.C.’s uncle Budd Schulberg w rote Wind Across the Everglades and won an Oscar® for On the Waterfont . His father, Stuart, was the Producer of the film, and longtime executive producer of the Today Show and his grandfather, B.P. won the first Oscar for a film he produced in 1927 (Wings ) and ran Paramount through the 1930s. January 26, 2015 Tourism Staff Reports 10 a-g 13 of 44 Set in the early 20th century, Wind Across The Everglades follows a game warden (Christopher Plummer) who arrives in Florida in the hopes of enforcing conservation laws. He soon finds himself pitted against Cottonmo uth (Burt Ives), the leader of fierce group of bird poachers. The film was loosely based upon the life of Guy Bradley, an early game warden who in 1905 was shot and killed by plume hunters in the Everglades. The film, shot in Collier County, features Ch ristopher Plummer in his first lead role (and second film role), Peter Falk in his film debut, Burl Ives, Gypsy Rose Lee and circus clown Emmett Kelly. K.C. Schulberg served for seven years as Sr. Vice President of Hallmark Entertainment (27 Emmy Awards), the world’s largest producer of television movies and mini -series. He also served as Sr. Vice President for Paris-based finance and sales company, Pandora Cinema, known for Oscar-winning films, Shine, Kolya, Like Water for Chocolate . He has production credits on over twenty independent feature films, including The Big Blue , directed by Luc Besson; The King of New York, directed by Abel Ferrara; and Sundance Grand Prize-winner, Waiting for the Moon , starring Oscar-winner, Linda Hunt. He produced Rebecca Mi ller’s first film Florence , starring Oscar-winner Marcia Gay Harden. Schulberg hails from one of the celebrated "Hollywood" family dynasties. His grandfather, B.P. Schulberg produced the first film to win the Academy Award (Wings - 1927) and served as head of production for Paramount from 1927-1935. His father, Stuart, was a prominent television producer who served for ten years as executive producer of The Today Show. His uncle, Budd Schulberg, is the Oscar-winning screenwriter of On the Waterfront and novelist known for What Makes Sammy Run? Schulberg was born in France, however at age five found himself on the set of his father and uncle’s Warner Brothers film, Wind Across the Everglades produced in southwest Florida. That experience was the genesis of a life-long love affair with this area and the springboard for the film he now plans to produce in and around Naples in 2014 – A Dream Last Night . Schulberg currently divides his time between his homes in Naples and Nice, France. For more information vis it www.silverspot.net or call (239) 592-0300. January 26, 2015 Tourism Staff Reports 10 a-g 14 of 44 SPORTS MARKETING – Rob Wells Development Met with Lee County Parks and Recreation Athletic regarding future baseball tournaments in Collier County. Met with FitNation regarding future events, specifically 2015 events in Collier County. Met with Parks and Recreation regarding the future of concessions at North Collier Regional Park. Managed booth at Franklin Templeton Shootout. Conducted final conference call with US Lacrosse regarding logistics for January 2015 US Lacrosse Champions Challenge. Met with Mark Weber of the Minnesota Twins regarding future partnerships. Met with AIRO 7V7 regarding potential State Championship being held in Collier County. Conducted walkthrough site for FBU National Championship at Fleischmann Park and Naples High School. Met with Colin Burrows of Gulf Coast Clays regarding future events. Presented ProWatercross World Championships with potential site options and set up site visit for January 2015. Hosted Events - October Event Date Visitors Room Nights Est Direct Spending FBU National Championship 1 st & 2 nd Rounds 12 -5 -2014 1157 270 $674,662.50 Greg Norman Franklin Templeton Shootout 12 -9 -2014 2250 5000 $2,868,750.00 FBU National Champi onship 12 -16 -2014 2156 2250 $2,734,200.00 Christmas Sprint Triathlon 12 -21 -2014 50 30 $10,125.00 January 26, 2015 Tourism Staff Reports 10 a-g 15 of 44 Gulfshore Holiday Hoopfest Naples Holiday Shootout 12 -26 -2014 12 -29 -2014 360 801 300 500 $259,200.00 $443,475.00 6,774 8350 $6,990,412.50 January 26, 2015 Tourism Staff Reports 10 a-g 16 of 44 OMMAC- UK REPRESENTATIVES- Oonagh McCullagh Rolls-Royce marketing campaign This month sees the launch of the Rolls -Royce Enthusiasts ’Club 2015: Celebrating 90 years of The Phantom publication , following Florida’s Paradise Coast’s participat ion as a top line sponsor and profile partner. The launch and distribution of the publication commence d at the beginning of December, going out to its 10,000 members as a privately produced gift. Copies were sent to all Bentley and Rolls -Royce showrooms a round the world . In total up to 22,000 copies were made available. This collaboration is extremely well placed for our target audience, with an opportunity to showcase our destination to a high -end luxury clientele. OMMAC ha s requested complimentary copie s for our records & our co -op partners of NATS & Brand USA. Virgin Atlantic Champion of Champions, December 1-5, 2014 Florida’s Paradise Coast hosted this very successful VIP UK group – a total of 25 senior decision makers for across all sections of Virgi n Atlantic’s business experienced the destination. The focus of the trip was to showcase golf and the diversity of our destination, with an opportunity to explore the host properties. The host properties included the Marco Island Marriott Resort and Naples Grande Beach Resort , with receptions co-sponsored by Florida’s Paradise Coast in conjunction with host properties. The VIP group had the opportunity to experience the following industry partner’s offerings: Hammock Bay & The Rookery G olf C lub ; Marco Be ach Ocean Resort & Fiddlers Creek Golf; Old Corkscrew golf; Inn on 5 th & 5 th Ave; Naples Beach Hotel & golf club & co -host properties Marco Island Marriott & Naples Grande Resort . A full day cow conducted with pre -fam meeting ensuring all detail were in pl ace. CVB literature & give -away bags were distributed. The final evening including a networking dinner and prize giving at Naples Grande Beach Resort sponsored by Naples Grande and Florida’s Paradise Coast. The group was very impressed with the calibre of the accommodation and golf offerings, and the group was delighted with opportunity to meet the property contacts and sponsors of the trip. We had taken steps to raise the level of service received by the group compared to the past hosted event in other locations & this was achieved - as positive comments were received on the successful organization of the trip and that this year’s event was one of the most successful to date. MARKET UPDATE: Thomson and First Choice see sharp rise in mobile searches. Ne arly half of searches for Thomson and First Choice holidays were made on mobile phones and tablets in 2014, according to figures released today by parent TUI. The travel giant said 48% of searches came from mobile devices last year, compared to 34% in 201 3. The percentage of mobile bookings also grew, from 20% in 2013 to 28% this year. TUI said the growth was down to the successful launch of its MyThomson and MyFirstChoice mobile apps, which will now be re-launched for tablets. The apps already have over 20,000 daily users and Thomson and First Choice expect to see over one million downloads in 2015. From early next year, customers will be able to use the apps for mobile check-in for the first time. January 26, 2015 Tourism Staff Reports 10 a-g 17 of 44 UK tour operator Sovereign unveils new visual identity and strapline . Luxury operator Sovereign has unveiled a new visual identity based on the strapline ‘Paradise Found’. This will be followed by a marketing campaign aimed at underlining the company’s position as an expert in creating bespoke holidays . U nfortunate Sovereign part of TUI do not currently sell N. America or Florida. Business travel sales still on the increase. Air sales are up for the sixth consecutive quarter for the UK's travel management companies. The third quarterly review from the Gu ild of Travel Management Companies found air transactions have grown 2% for the first three quarters year on year. During the third quarter, hotel transactions increased by 7%, rail by 8% and car hire has seen the biggest increase of 21% year on year. US Airtours launches bookable agents' website powered by Dolphin. Specialist tour operator US Airtours has launched a new online booking service to agents offering worldwide dynamic packaging using Dolphin technology. Marketed under their new Bookit4less brand, the service provides independent travel agents with secure search and booking via a new dedicated trade only website and instant booking confirmation for specially negotiated rates on flights, care hire and hotels at hundreds of destinations worldwide. The online booking platform is linked to Dolphin's back-office technology enabling agent commissions to be automatically calculated, credit limits to be respected and travel documents to be emailed directly to each agent following completion of each booking. Along with comprehensive business reporting and agent profiling tools. UPCOMING EVENTS DATE SPECIAL EVENT LOCATION 15 January Travel Weekly Awards London 3 Fe b UK Press & trade VIP even co -sponsored with Gulf C oast Clays Surrey UK 23 - 27 March UK & Ireland Media M ission with V isit Florida UK & Ireland MARKETING/SALES/PROJECTS & ACTIVITIES: Visit USA Ireland AGM Committee Meeting, 19 November, Dublin Following updates were noted at the meeting:  Statistic updates - USA is up 6.1% Jan -Jul 2014.  Aer Lingus - EI has increased 40% on last year’s margins and an increase of 21% in 2014 so far. Over all 15% increase on Transatlantic service.  January 26, 2015 Tourism Staff Reports 10 a-g 18 of 44  Tour oper ator updates: - Bookabed - Business up 98%. Irish Market up 62% YOY. USA up 86% and revenue up 90%. - Sunway – seeing an increase in bookings for 2015. The new Escorted Brochure is just being launched. - America Sky – Having a strong year with forward bookings a t a 30% increase from last year.  FAMS – Naples, Marco Island & Everglades - proposed for Sep 2015 – TBC Clay Shooting Event, UK, February 2015 Ongoing marketing & assistance with Colin Burrows, President at Gulf Coast Clays, OMMAC continued to support regarding a clay shooting event early next year. The purpose of this event is to introduce non-shooters to clay shooting as a recreational sport and explain why it’s becoming a recognised activity for holiday makers, as well as featuring Gulf Coast Clays and the Paradise Coast as an upmarket activity destination. OMMAC is currently discussing plans for the event, including PR support. IAGTO 2015 Directory OMMAC is currently working with IAGTO to ensure its database and listing for Florida’s Paradise Coast are correct. OMMAC has assisted with supplying the new logo, as well as the IAGTO winner’s logo, new profile images and has requested for recent press releases to be uploaded onto the site. OMMAC will also be submitting regular news updates to IAGTO for it s weekly/monthly news broadcast. Visit USA Committee/France website update The Visit USA Committee/France is in the process of updating its website with new content and photos, in which Florida’s Paradise Coast will be featured. OMMAC has assisted with providing text and images which will be later translated. New VISIT FLORIDA Travel Guide VISIT FLORIDA is currently working on its new travel guide with BMI Publishing, an award- winning publisher producing innovative trade and consumer solutions, both in print and online. The travel guide will be distributed to VISIT FLORIDA’s top tour operators, trade and consumer contacts and key media. OMMAC has supplied information for inclusion in the ‘useful contacts’ section of this publication. TOUR OPERATOR ACTIVITY: Audley Travel, UK tour operator OMMAC is currently working with Audley Travel – a high end luxury tour operator which recently started selling Florida & currently features properties in Naples. We are assisting with accommodations for a fam to the USA, for their new Florida product manager who will be in Naples at the end of January 2015. We are working on planning an itinerary t o include high -end properties . EDGAR Voyages, France -We are assist ing with supplying brochures, for its guests who will be travelling to Florida next summer. January 26, 2015 Tourism Staff Reports 10 a-g 19 of 44 America A s You Like It Assisting UK tour operator currently finalising its brochure for 2015-16 , who have requested new Naples and Marco Island images. UK luxury tour operator, Destinology Following meetings with Destinology at World Travel Market, OMMAC has been approached regarding participation in its USA dedicated digital magazine. This opportunity is currently being reviewed. Ocean Holidays Currently reviewing opportunity for 2015 co-op activity. TRADE EVENTS: Travel Weekly Travel Trade Awards – January London This is a high-level event attend by leading decision makers in the industry - attending in order to seek further opportunities for promotion with co-sponsor/participation activity over the coming yea r. Distribution of marketing material To date, OMMAC h as distributed the following literature at the recent World Travel Market, as well as to independent UK and European tour operators and following direct requests received via Florida’s Paradise Coast website. Stock used: - Florida’s Last Paradise Visitors Guide 2014 141 - Map 2013 124 - Golf Guide 2013 125 - Discover Florida’s Paradise Coast DVD 60 Estimated Value Summary of Leads/Activity Lead /Activity Media – Value Potential Room Nights Ec onomic Impact $ Virgin Atlantic Champion of Champions event 36,000 $10,800,000.00 January 26, 2015 Tourism Staff Reports 10 a-g 20 of 44 PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: CONTACT ACTIVITY RESULT Social Media: Facebook and Twitter Weekly channel updates OMMAC continues to share posts across Facebook and Twitter in order to increase tra ffic to Paradise Coast UK Facebook and Twitter pages Mariée Magazine Circ: 14,267 copies OMMAC ha s received a request via VISIT FLORIDA , who is in contact with a journalist for Mariée Magazine – a quarterly weddings magazin e, with a circulation of 14,267 . The publication r equested high quality pictures of the Everglades to illustrate an article which will be published in the March 2015 edition of the magazine. OMMAC ha s assisted with providing images with a direct link to the online image gallery to sh are with the journalist. Rolls -Royce Enthusiasts ’Club 2015: Celebrating 90 years of The Phantom publication. The Rolls -Royce Enthusiasts ’Club 2015 will be distributed to its 10,000 members as privately produced gift. $20 ,500 TBC TBC January 26, 2015 Tourism Staff Reports 10 a-g 21 of 44 The Scottish Sun is the Scottish version of The Sun and is a national tabloid newspaper. The Sun reaches 7.3m readers, more than any other UK newspaper and delivers a daily multiplatform audience of over 8.8m people across its pr int and online titles. OMMAC has received a media visit opportunity from journalist Heather Lowrie, who is travelling to Florida and also plans to visit Naples. S ched uled for April 2015 OMMAC has been approached to support 3 - 5 nights’ accommodation. VIS IT FLORIDA is proposing that Heather visit Fort Lauderdale, The Keys and Florida’s Paradise C oast for a main travel feature in the paper. OMMAC has received the completed media request form and submitted details to CVB PR office and is awaiting feedb ack regarding this opportunity. Audience and Readership: Aimed at Scottish residents Circulation: 240,978 (Source: ABC) Readership: 674,738 Facebook and Twitter updates January 26, 2015 Tourism Staff Reports 10 a-g 22 of 44 January 26, 2015 Tourism Staff Reports 10 a-g 23 of 44 DIAMONDE- EUROPEAN REPRESENTATIVES – Stefanie Paul, Natasa Manic TOUR OPERATOR ACCOUNTS  Key Accounts Tour Operator Achievement Cost Thomas Cook Held meeting with Yvonne Schmidt in Frankfurt to discuss about current business situation. The numbers for Florida in general has slightly decreased compared to the previous business year. However, Yvonne is still satisfied with the result for S14 which is 1320 room nights for TC/NEC in total. Even though she reported a drop in room nights while the number of pax travelling to the NAP area increased. Also the booking numbers for Winter 14/15 are below previous year with 739 RN for NAP in total which is in line with the general booking situation for entire Florida. Even there are a couple of months to go, Yvonne does not expect a major change in this numbers for the winter season. This is the general trend with TC/NEC for this winter but Yvonne does not have any specific explanation for that. We will also briefly discuss marketing options and agreed to work on a marketing plan to be finalized at ITB. FTI Visit ed Laura Huetter in FTI head office in Munich to discuss further details about FTI Highlight of the Year activities. NAP will be a regional host for the Pre fam tour of HOY main event in Orlando in April next year. Discussed detailed planning of the fam to ur and event accordingly. NAP will be January 26, 2015 Tourism Staff Reports 10 a-g 24 of 44 treated as a premium partner with all other marketing activities realized along with the FTI HOY campaign. DERTOUR Finalized and approved GEO supplement in cooperation with Visit Florida. Please find the proof atta ched.  BENELUX Accounts Tour Operator Achievement Cost TUI NL Participated in their USA training evening for 75 TUI travel agents and reservation agents on December 2, 2014 Kuoni NL Conducted destination training for the 4 reservation and product team members on December 3, 2014 Jan Doets Conducted destination training for 4 new team members on December 3, 2014  Secondary Accounts Tour Operator Achievement Cost Fairflight Negotiated Naples to be destination of the week as addition to our presence in their brochure. The week we have chosen is over the Christmas period. Please find the first 3 schedules posts attached. Fairway Homes For the first time included NAP into the portfolio of this vacation home specialist. They have included the Lely Resort s and given us the first placement of their newsletter. January 26, 2015 Tourism Staff Reports 10 a-g 25 of 44 TRAVEL AGENTS  Sales calls : Total of 41 personal visits to travel agents in Hamburg and Berlin.  Booking Assistance: Assisted 3of agency requests on tours and accommodations  Support: Supported 2 agencies with give-aways and brochures. EVENTS  TUI USA Training Event o Dates : December 2, 2014 o City: Enschede o Profile /Number of attendees : 75 o Feedback : It was the first time that TUI has organized such an event. The turnout was great as we have seen about 75 agents in one evening. They have all been eagerly waiting for some training and such appreciated the opportunity very much. They have given TUI great feedback also. It is planned to do this kind of training at least every other year. We had 10 minutes sessions with each group that consisted of about 4-5 agents. The format was held like a speed dating event with the agents going from table to table.  DiaMonde Dinner Event o Dates : December 17, 2014 o Cities: Munich o Profile /Number of attendees : 20 travel agents and travel agency owners o Feedback : Our event took place in the heart of Munich, in the Restaurant Salzkruste which we rented exclusively. The restaurant is brand new, just opened 6 months ago. Thus, none of the agents have heard about or been to this restaurant before but the agents were pleasantly surprised. Food and service were excellent. It is all about salt and the dishes are served with a selection of different kind of salt (e.g. chili salt, fennel salt etc) for individual dish creations. With the “salt theme” the restaurant created a stand-alone concept in Munich which received excellent feedback from the agents. It was indeed a dinner among friends and as we also had the Christmas theme, the atmosphere was cozy throughout the evening. A personal thank you Email with Christmas Greetings was sent to all agents. January 26, 2015 Tourism Staff Reports 10 a-g 26 of 44  Registrations / Preparations o Preparation of Vakantiebeurs attendance including appointment schedule (Jan 15) o Preparation Visit USA Austria Seminars (Jan 15) o Preparation CMT Stuttgart (Jan 15) o Preparation free Munich and Reisen Hamburg (Feb 15) MARKETING Type of Activity Details Cost Naples Newsletter B2B Sent out dedicated Christmas newsletter featuring a self written travel report to 3318 agencies in DACH on December 16, 2014 Naples Newsl etter B2C Sent out dedicated Christmas newsletter featuring a self written travel report to 574 consumers in DACH on December 16, 2014 Facebook # posts: 6 #fans: 6,493 Facebook Approved and started facebook ad campaign in cooperation with Werbemutig. They will place the ads for us and handle our Naples German facebbok accounht for 1 month. USD 1000 MEDIA / PR  Visit USA Travel Planner: Secured opportunity to be present in the 2015 Belgian Travel Planner with a 1 page ad. The graphics will be provided by Paradise Advertising and directly provided to Visit USA Belgium.  Secured the opportunity for Ralf Johnen, freelance journalist and travel media blogger to visit the area. He will be writing a travel guide for Florida. The itinerary has yet to be determined.  Florida Sun: Feature promoting the local restaurants in Naples. Please find the clipping attached.  Peter Brock: Local journalist from Berlin is visiting the area with an RV Camper on February 11, 2015. We have provided him with detailed information on attractions and given him additional information on campground contact details. January 26, 2015 Tourism Staff Reports 10 a-g 27 of 44  Udo Weisner: Secured opportunity for media blogger Udo Weisner, who is among the most successful bloggers in Germany to visit the destination in June 2015. CONSUMER  Brochure fulfillment: 3 in total OTHER  Insider Tip List : Approved and ordered 1000 copies of the German and (for the first time) English Insider Tip List to be distributed during consumer shows and education events.  Pre-Huddle Fam : Organized itinerary for German tour operator fam in cooperation with Visit Florida. The group will be in the region January 10- 12, 2015  Give Aways : Approved and ordered the new NAP branded give aways for 2015. We have ordered beach pillows, cellphone cases and powerbanks. HIGHLIGHTS IN JANUARY  Happy New Year boxes sent out to our 100 most valued agencies, January 19, 2015  Consumer show Vakantiebeurs in Utrecht, January 13-18, 2015  Consumer show CMT Stuttgart, January 17-25, 2015  Visit USA Seminars in Vienna and Salzburg, Austria, January 28-29, 2015  CRD Microsite, January 15, 2015  Ferienmessen in Austria, January 15, 2015 MARKET NEWS The Economic Situation in Germany in November 2014 Global trade and global industrial output probably increased slightly again in the third quarter. However, the geopolitical risks remain high. A stimulus for growth is mainly coming from the United States and some Asian emerging economies. However, there is a lack of economic dynamism at present in major export markets for the German economy. Despite the tough environment, German exports of goods and services expanded strongly in the third quarter. Whilst there were significant fluctuations due to the placement of school holidays, they rose by 5.6% in current prices and by a total of 2.7% in the third quarter. In the goods-producing sector , the sharp fluctuations in output due to the placement of the school holidays concealed a much slower underlying trend. The 1.4% rise in January 26, 2015 Tourism Staff Reports 10 a-g 28 of 44 production in September was basically a reaction to the sharp 3.1% fall in the month before. This means that the goods-producing sector did not quite recover to the average production level of the second quarter, but it was tangibly affected again by the position of the summer holidays. Consumer spending ca nnot entirely avoid the cyclical weakening, but it remains the most important pillar of the domestic economy. Following the modest rise of 0.1% in the second quarter, consumer spending likely increased rather more strongly in the third quarter. The labour market is continuing to develop positively, despite the slowdown. The number of unemployed persons dropped to 2.733 million in October as the autumn recovery began slightly late. In seasonally adjusted terms, it fell appreciably, by 22,000, following slight rises in the preceding months. (Source: www.bmwi.de) Tourism Market Overview Germany News DER Touristik: Optimistic outlook for 2015 DER Touristik’s individual holidays division is looking ahead optimistically to 2015 despite only low growth this year. The Frankfurt-based division, which operates the Dertour, Meier’s Weltreisen and ADAC Reisen brands, increased sales by only 1.5% this year. Divisional chief Michael Frese said that numerous crises, ranging from Syria to West Africa, held back bookings. Long-haul holidays grew by 2%, with strong growth for the Caribbean (+34%) and the Indian Ocean (+6%). Mediterranean destinations were stable, including good growth for Tunisia, Portugal and Greece, while the luxury product line Dertour Deluxe increased revenues by over 6%. Prices in the USA are 3-5% cheaper and in Canada by up to 10% lower while other destinations such as southern Africa (-7%), Thailand and Bali (both -5%) they are also cheaper than last year. In contrast, Mediterranean destinations will be about 3% more expensive. For summer 2015, the division has released 53 different brochures covering diverse destinations and customer segments. Among the product innovations are a ‘World Cup champions tour’ through Brazil, separate brochures for the USA and Canada, and more than 1,500 different tours, the largest number in the company’s history. (Source: FVW) January 26, 2015 Tourism Staff Reports 10 a-g 29 of 44 TUI Travel: Higher profits ahead of merger TUI Travel has announced higher profits and lower revenues for the year ending September 2014, and expects the forthcoming merger with TUI AG to further boost the combined group’s business. The British company’s revenues dropped by 3% to £14.6 billion, but this was largely due to currency effects, while mainstream customer numbers declined by 2%. However, underlying operating profits rose by 4% to £612 million while reported profits improved to £499 million from £297 million last year. The improved operating profits were driven by strong performances in the UK, Germany and the Netherlands as well as a halving of losses in France. In Germany, the largest market, revenues dropped by 5% to £3.95 billion with customer numbers down 3%, but profits were stable at £113 million and slightly higher when excluding currency effects. Winter 2014/15 bookings are up 2% with flat average selling prices. CEO Peter Long stated: „We have delivered another year of out -performance against our growth roadmap achieving an underlying operating profit growth of 11% at constant currency rates. This demonstrates the strength and resilience of our business model in what has been a competitive trading environment for many tour operators and airlines.” Looking ahead to the forthcoming merger, which is expected to be formally implemented on December 17, he added: „The merger with TUI AG will strengthen and future-proof our combined group. It will also enhance the certainty of long-term unique holiday growth and reinforce our clear competitive advantage through further control over the end-to -end customer experience. This will mark the start of an exciting new phase of growth, delivering significant opportunities and value to customers, employees and shareholders.” (Source: FVW + Travel One) Thomas Cook: Fankhauser to continue Green’s transformation strategy The new Thomas Cook Group CEO Peter Fankhauser will continue the transformation strategy of predecessor Harriet Green whose surprise departure yesterday shocked investors and prompted a near-20% plunge in the company’s share price. The Swiss-born manager, formerly the group’s Chief Oper ating Officer, was promoted to the top job after the company’s board decided “unanimously” that it was time for Green to move on after two years successfully heading the company’s transformation programme and for “an experienced tourism manager” to complet e its implementation. But investors were shocked by the unexpected announcement, as well as comments about a weaker business outlook, and the share price slumped dramatically, closing down 19% at 112 pence. January 26, 2015 Tourism Staff Reports 10 a-g 30 of 44 Green commented: „The transformation of Thomas C ook into a company with a market capitalisation of just under £2 billion and a share price of over 130 pence is one I have been proud to lead. I always said that I would move on to another company with fresh challenges once my work was complete. That time is now.” Savings generate higher profits in 2013/14 Meanwhile, Thomas Cook improved its results significantly in the year ending September 30, 2014, due to continued cost savings and more higher-margin bookings. Adjusted operating profits grew by 44% to £323 million, pushing the margin to 3.8% from 2.8% last year, while the net loss was halved to £115 million. The main profit contributor was Continental Europe with improved operating profits of £102 million (£69m the previous year). In Germany, Thomas Co ok’s revenues were flat at £2.4 billion while profits improved slightly to £77 million. For the new business year the company expects further profit improvements through savings, more efficient business processes through the platform strategy at the leisure airlines, in hotel procurement and in internet development and through the group-wide expansion of own hotel concepts. However, the outlook for the winter season is mixed. The UK and Scandinavia are performing well with higher bookings and average prices. In Continental Europe, bookings are 6% lower than lower year and average prices are down 1%, while Condor has a 10% increase in bookings and stable prices. (Source: FVW) German market trends: Solid growth for tour operators in 2014 German tour operators overcame diverse obstacles and crises this year and generated low but solid growth, according to the German Travel Association (DRV). Tour operator revenues grew by about 2% to €25.8 billion in the year ending October 31 , the DRV announced at its annual conference in Abu Dhabi. Heavy overlapping of school summer holidays and the football World Cup impacted significantly on booking patterns this year. There were strong early bookings as families sought to secure their preferred dates and destinations, followed by a slump in the spring that lasted until after the World Cup and then strong late sales. The main growth driver in product terms was once again cruises with a healthy rise in bookings. Among major destinations, Greece made a dramatic comeback with high growth rates taking it back towards pre-crisis levels, and demand for Tunisia also increased significantly, according to the DRV. Overseas, the Far East suffered, especially due to the crisis in Thailand, but the Caribbean saw good demand thanks to val ue -for-money offers and modernised hotels. January 26, 2015 Tourism Staff Reports 10 a-g 31 of 44 Thailand looking to increase numbers of travellers from Europe – campaign with Christine Neubauer To stimulate bookings and interest in travel to Thailand, TAT is providing support to large tour operators in Eur ope as part of the “partner on demand ” campaign which helps to arrange special package tours. It is also promoting Thailand online via social media activities, as well as through a celebrity marketing approach, such as, famous German TV star Christine Neubauer who did a publicity photo shoot in Thailand. In addition, a newsletter giving information about the current situation in Thailand, as well as new tourism products and services, is being handed out so people know what the kingdom offers. (Source: FVW) TAT´s (Source: http://www.ta-ts.de/download/kirbspiegel_04_2014.pdf ) German market trends: Travel agents fight back against portals Travel agency revenues grew by about 1-2% to €23 bill ion in the year ending October 31, the DRV announced at its annual conference in Abu Dhabi. This growth rate applied both to leisure travel and business travel, DRV president Norbert Fiebig told some 800 delegates. “After the record levels of the last thre e years, travel agencies in Germany have again achieved another record revenue level in succession,” he said. Surprisingly, the DRV also estimates similar low growth of only 1-2% for online travel agents, portals and e-travel retailers. January 26, 2015 Tourism Staff Reports 10 a-g 32 of 44 Travel agents are particularly benefiting from good demand for package holidays, and especially more complex higher-price holidays that require personal advice. According to market researchers GfK, German travel agents increased sales of holidays costing more than €3,000 per person by 10% this year. In addition, travel agencies benefit from the high levels of early bookings, which this year accounted for about 30% of their total sales. Meanwhile, the high number of travel agencies in Germany has also stabilised after many years of decline. The number of traditional travel agencies increased this year by about 100 to 9,829, according to the DRV’s database. (Source: FVW) German market trends: Cruises keep November bookings afloat German travel agents saw stable holiday bookings last month – but only thanks to strong sales of cruises, according to new research. November was another overcast month for travel agents, according to the latest monthly survey by market researchers GfK. Sales stagnated at last year’s level and were only saved by good growth for cruise bookings, it found. Sales of traditional tour operator package holidays dropped by 3% compared to last November. On a cumulative basis, bookings for the 2014/15 winter season are now 2.4% ahead of last year. January is selling well but December bookings remain weak with a 7% drop on last year, signalling a poor Christmas holiday season, the GfK survey showed. In contrast, summer 2015 bookings are 7.1% higher than at the same time last year. Consumers are clearly mostly thinking about their summer holidays, with 61% of booking revenues last month for holidays in the summer, and only 39% for the forthcoming winter. Demand is being driven by cruise bookings. (Source: FVW) International tourism shows continued strength International tourist arrivals worldwide grew by 5% during the first eight months of 2014 according to the latest UNWTO World Tourism Barometer. Despite geopolitical challenges and a lingering economic recovery, tourism demand was strong during the northern hemisphere high season of June to August. International tourists (overnight visitors) travelling the world between January and August 2014 reached 781 million, 36 million more than in the same period of 2013. With a 5% increase, international tourism continued to grow well above the long-term trend projected by UNWTO for the period 2010-2020 (+3.8%). The peak months of June, July and August, which account for about one third of the total of the year, saw an increase of 4% compared to the same months of 2013. January 26, 2015 Tourism Staff Reports 10 a-g 33 of 44 By region, the strongest growth was registered in the Americas (+8%), followed by Asia and the Pacific (+5%) and Europe (+4%). By subregion, North America (+9%) and South Asia (+8%) were the star performers, as well as Southern and Mediterranean Europe, Northern Europe, North-East Asia and South America (all +7%). The Americas: leading growth in 2014 The Americas (+8%) led growth during the first eight months of 2014, rebounding on last year's subdued results. All four subregions – North America, Caribbean, Central America and South America – doubled the growth rates registered in 2013. International arrivals in Asia and the Pacific increased by 5%, consolidating the growth of recent years, with South Asia (+8%) and North-East Asia (+7%) in the lead, followed by Oceania (+6%). On the other hand, growth in arrivals slowed down in South-East Asia (+2%) compared to the strong results registered in 2012 and 2013. Europe , the most visited region in the world, posted 4% growth in international tourist arrivals through August, with strong results in Northern Europe and Southern Mediterranean Europe (+7% each). By contrast, international tourism grew at a more modest pace in Western Europe (+3%) and was stagnant in Central and Eastern Europe (-1%). Africa ’s international tourist numbers grew by 3% with North Africa consolidating its recovery (+4%). Sub-Saharan Africa’s arrivals were up by 3%. International tourist arrivals in the Middle East are estimated to be up by 3%, though this figure should be read with caution as it is based on limited available data for the region. January 26, 2015 Tourism Staff Reports 10 a-g 34 of 44 BRAZIL REPRESENTATION- AVIAREPS Market Information  Gol Airlines announced a Record breaking number of passengers in the last week of 2014. On the return of holidays, airlines registered 157 thousand clients in 1.029 flights. In 15 remaining days of last year, company also registered 2,3 milion clients in 17.021 flights, generating 970 operations.  WTM will have 20% more space for business affairs. In 2015, the international trade fair outlooks surpassing the US$ 341 million in business transactions of 2014 with new additions. The Taste of IBTM, for example, will be a space dedicated to MICE companies that wish to have a preview of the fair that will take place in Abu Dhabi. The organization will also present Corporate Lounge, created in the same fashion as Salon Affaires of French trade fair IFTM Top Resa. T RADE Leisure Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Marcelo Auada mauada@atlantatur.com.br BR Atlanta - TA Travel agency focused on leisure and luxury. We showed the prese ntation with pictures and hotels, and left material in the agency so they could give to their clients. Ongoing Claudia Tella Claudia.tella@costabrava.com.br BR Costa Brava – TA Travel agency from Campin as focused on leisure and incentive travels. We presented Paradise Coast as an option for both departments, and how they could work with us. Ongoing Monique Silva Monique.silva@alatur.com BR Alatur (Club+) – T A Alatur is a travel agency focused on MICE , but they have a personalized leisure department, the Club+. We presented Paradise Coast as a unique experience in Florida, accordingly to what their clients seek. Ongoing Teresa Wachowiak teresa@gsptravel.com BR GSP Travel – TA We presented Paradise Coast to travel agency focused on luxury and leisure travel. We showed the presentation with pictures and hotels, and left material in the agency so they could give to their Ongoing January 26, 2015 Tourism Staff Reports 10 a-g 35 of 44 clients. Miriam Amado miriam.amado@addin.com.br BR Addin – TA We presented Paradise Coast to the travel agency focused on leisure. Addin is a concept store, offering exclusive and new destinations a nd trends on tourism. Ongoing Ricardo Campos ricardo@softtravel.com.br BR Soft Travel - TA Working to develop packages and coop action with Soft Travel Ongoing Alberto Risso Alberto.risso@globaltravelservice.co m.br BR Global Travel Service - TA We presented Paradise Coast to the travel agency focused on MICE , showing how they could work with us in their incentive and event travels. Ongoing Suely Chern suely@princesstravel.com.br BR Princess Travel – TA We presented Paradise Coast to the travel agency focused on leisure and left material in the agency. Ongoing Cibele Cambui cibele@braztoa.com.br BR Braztoa We approached Braztoa, the Brazilian tour operator association, to discuss about possible partnerships targeting tour operators in 2015. Ongoing Erica Bortolotte Comercialinter5@trendoperadora.co m.br BR Trend – TO We presented Paradise Coast to the tour operator focused on leisure ; we showed the presentation and left material for the team to analysis. Ongoing Livius Brodt Vendas1@nivana.com.br BR Nivana – TA Travel agency focused on surf and sports, we presented Paradise Coast as a new option in Florida. We showed the presentation with pictures and hotels, and left material in the agency so they could give to their clients. Ongoing Luiz Scavone luiz@destine.com.br BR Destine – TO Travel agency from Sao José dos Campos, Sao Paulo countryside. We presented Paradise Coa s t as a unique experience for their p ersonalized programs and clients Ongoing January 26, 2015 Tourism Staff Reports 10 a-g 36 of 44 MICE Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Daniele Takiyama daniele.takiyama@travela nd.com.br BR TRAVELAND – TA Travel agency focused on travel experiences and MICE. We presented Paradise Coast as the perfect destination for incentive travels and programs and how they could work with us. We will be aware of any new upcoming events. Ongoing Shows / Sales Missions / Fam Trips (Media and Trade) / Other Name Market Description Launch/Start Status Sales Mission after WTM BR We are working on targets cities and getting quotation for events April Ongoing MEDIA Media Activities - Sent Outlet Shopping press release Media Meetings Name Publication/Media Market Objective & Meeting Notes Follow Up Eduardo Vessoni duvessoni@gmail.com MSN Viagem BR Requested news about shopping See clippings below Roberto Maia Roberto.maia@qualviagem.com.br Qual Viagem BR Travel to Florida in Oct ober and wrote about the Everglades. Requested info about shopping See clippings below Sylvia Barreto Sy lvia@viajaresimples.com.br Viajar é Simples BR Sent press release about Shopping in Florida See clippings below Mateus Rondon mateus@revistamix.com.br Viagem Incrível BR Requested information about vaca tions in Florida. Sent press release about Shopping in Florida See clippings below January 26, 2015 Tourism Staff Reports 10 a-g 37 of 44 Simone Ferret simone.farret@gmail.com Drops Magazi ne BR Sent press release about Shopping in Florida See clippings below Gr acita Kerr Gracita@gmail.com Guia Time Out BR Sent press release about Shopping in Florida See clippings below Eduardo Vessoni eduvessoni@gmail.com MSN Viagem BR Sent p ress release about Shopping in Florida See clippings below Karina Fusco karina.fusco@gmail.com Lugarzinhos Especiais BR Travel blogger requested information about shopping and travel. See clippings below APP ENDIX A Media Clippings – 19/12 - Viagem Incrível - 01/07 – Qual Viagem January 26, 2015 Tourism Staff Reports 10 a-g 38 of 44 MEDIA SUBJECT PUBL. DATE AEV USD CIRCULATION WEBSITE LUGARZINHOS ESPECIAIS BEST FLORIDA OUTLETS TO SKIP THE LINES 12/27 NONPRIFIT 5.000 http://www.lugarzinhosespeciais.com /compras -na -florida -sem - estresse/ TIME OUT BEST FLORIDA OUTLETS TO SKIP THE LINES 12/27 USD 7.690 160.000 http://www.timeout.com.br/viage m/especiais/features/2618/comprar - ate -cair -mas -sem -muvuca#picture0 DROPS MAGAZINE BEST FLORIDA OUTLETS TO SKIP THE LINES 12/22 USD 2.350,00 100.000 http://www.dropsmagazine.com.br/2014/12/22/outlets -diferenciados - em -destinos -de -luxo -na -florida/ VIAGEM I NCRÍVEL BEST FLORIDA OUTLETS TO SKIP THE LINES 12/19 USD 4.392,00 470.876 http://www.viagemincrivel.com.br/conteudo.php?n=5304 MSN VIAGEM BEST FLORIDA OUTLETS TO SKIP THE LINES 01/07 USD 19.702,00 3.000.000 http://www.msn.com/pt -br/viagem/noticias/comprar -at%C3%A9 -cair - mas -sem -muvuca/ss -BBh6f88 QUAL VIAGEM BEST FLORIDA OUTLETS TO SKIP THE LINES 01/07 USD 3.800,00 350.000 http://www.qualviagem.com.br/compras -e -descontos -sem -muvuca - na -florida/ January 26, 2015 Tourism Staff Reports 10 a-g 39 of 44 VIAJAR É SIMPLES BEST FLORIDA OUTLETS TO SKIP THE LINES 01/07 USD 1.500 30.000 http://www.viajaresimples.com.br/noticia.php?id=6219 TOTAL ADERTISING VALUE AND MEDIA CIRCULATION 31.744,00 4.115.876,00 APPENDIX B NEXT MONTH PLAN – January 2015 Company Action Soft Travel Follow up on co -op action. CVC Follow up on inserting Paradise Coast in their packages. TAM Viagens Follow up on inserting Paradise Coast in their packages. Travel agencies from Sao Paulo Schedule 10 sales calls with Agencies from Sao Paulo Travel agencies outside Sao Paulo Schedule 5 sales calls with agen cies outside Sao Paulo AVIAREPS Activities Sales Mission organization January 26, 2015 Tourism Staff Reports 10 a-g 40 of 44 VISITOR CENTER REPORTS- Lori Lou Waddell November 17 th , 2014 through January 16, 2015  Attend FAM Historic Palm Cottage November 18 th .  Distribute credentials for VIC Volunteers to assist at CME LPGA Championship.  Captain Charles Wright, Everglades Area Tours, sponsors an evening at the VIC-speaks to volunteers about the state of the Everglades, wildlife and his tours.  Requested FAM tour of Naples Soap Company.  Emailed VIC Volunteers rsvp list to Botanic Gardens for Open House tours on November 24 t h.  Attend TDC meeting November 24, 2014.  VIC closed Thanksgiving Day.  Meeting with Martin Pahnke-suggest sponsorships for FBU  Naples Zoo FAM Trip-Wednesday, December 3, 2014  Interview two new volunteers December 5, 2014  Swamp Heritage Festival December 6, 2014.  Invitations sent to volunteers for VIC Volunteer Annual Holiday Lunch on December 11 th .  Edison & Ford Estates FAM Trip December 8, 2014.  Ordered 350 Paradise Coast Visitor Guides for Naples VIC  Confirm receipt of guides and maps with other visitor information centers.  Attend CVB Staff meeting December 10, 2014.  Presentation given to VIC Vols about Olde Naples Residences now on sale on Fifth Avenue.  Received visitor counts from all Collier County Visitor Information Centers.  Host VIC Volunteer Annual Holiday Luncheon at Hilton Hotel December 11, 2014.  Staff Volunteers for FBU-Naples Grand Hotel-Welcome Team December 18, 2014  FAM tour on Pure Naples- December 17 th .  Naples VIC closed Christmas Eve and Christmas Day.  Naples VIC open December 26 th , 2014.  Interview prospective volunteer.  Attend CVB Staff Annual Holiday Lunch.  Manage daily operation of Naples VIC and staffing.  Update Calendar of Events, brochures, VIC Vol Schedules & Distribute.  FAM date set for Holocaust Museum March 13 th at 11:00AM.  Naples VIC closed New Year’s Day.  Naples VIC open January 2, 2015. January 26, 2015 Tourism Staff Reports 10 a-g 41 of 44  Attend Chamber of Commerce staff meeting January 6, 2015.  Attend Reef Deployment January 9 th , 2015.  SWFL Farewell event for Chris O ’Brien January 13, 2015.  Attend Wake Up Naples January 14, 2015.  FAM trip to Von Liebig Art Center January 15, 2015.  Complete and send Visitor Information Center report with visitor stats January 16, 2015.  Visit Marco Island Visitor Information Center. Distributed new Marco Island Visitor Guide to Naples VIC and CVB office. Ensure updated collateral is displayed.  Visit to Everglades Visitor Information Center. Distribute Paradise Coast Guide and maps as needed.  FAM trip to Greenlinks January 21, 2015-sent rsvp count.  FAM date set for Marco Island Princess on March 24th, 2015 w/Robin Shifflett-Nature & History Lunch cruise.  FAM date set for REVS Institute on Thursday, April 23, 2015 10am to 12pm with Maureen Sherman.  FAM planned with Naples Chocolate Stroll for mid April, 2015.  Visit Immokalee Information Center January 22, 2015.  Manage daily operation of Naples VIC and staffing.  Update Calendar of Events, brochures, VIC Vol Schedules and Distribute. Big Cypress Oasis Everglades Immokalee Marco Naples YR Total FY 2011 40,491 102,766 46,770 2,577 8,467 26,928 227,999 FY 2012 44,229 103,069 99,453 2,973 7,197 31,491 288,412 FY 2013 56,404 88,439 83,820 4,962 7,937 28,994 270,556 FY 2014 54,658 100,208 76,336 1,971 9,256 28,421 270,850 January 26, 2015 Tourism Staff Reports 10 a-g 42 of 44 Amsterdam 0% Argentina 4% Austria 0% Australia 0% Belgium 0% Brasil 4%British Columbia 0% Canada 40% Chile 2% Egypt 0% Estonia 0% Finland 2% France 4% Germany 17% Ireland 0% Italy 0% Luxemburg 0%Malaysia 0% New Zealand 0%Netherlands 0% Norway 0% Saudi Arabia 0% Scotland 4%Spain 0% Sweden 6% Switzerland 4%Uruguay 0% U.K. 12% U.S. 0% Venezuela 0% Israel 2% International Points of Origin -December 2014 January 26, 2015 Tourism Staff Reports 10 a-g 43 of 44 January 26, 2015 Tourism Staff Reports 10 a-g 44 of 44 Naples Marco Island Everglades CVB Task Report Created - Between 11/17/2014 - 1/7/2015 Debi DeBenedetto Task Assigned User: Account Name Contact Name Task Type Create Date Due DateClosed DateClosed by User Status 3/1/2015 Assist Meeting planner -sales kit email photos or video 12/9/2014Associated Construction Distributors international From: Linda Phipps Open Linda Phipps 515-964-1335 lphipps@acdi.net Debi DeBenedetto 11/24/2014 11/24/2014 Assist Meeting planner -sales kit email photos or video 11/24/2014BCC From: DeBenedettoDebi Closed Debi DeBenedetto 239-252-2379 DebiDeBenedetto@colliergov.net Debi DeBenedetto 11/25/2014 11/25/2014 Assisted Mtg Planner 11/25/2014BCC From: DeBenedettoDebi Closed Debi DeBenedetto 239-252-2379 DebiDeBenedetto@colliergov.net Debi DeBenedetto 11/25/2014 11/20/2014 Assisted Mtg Planner 11/20/2014BCC From: DeBenedettoDebi Closed Debi DeBenedetto 239-252-2379 DebiDeBenedetto@colliergov.net Debi DeBenedetto 12/16/2014 12/12/2014 Assisted Mtg Planner 12/12/2014BCC From: DeBenedettoDebi Closed Debi DeBenedetto 239-252-2379 DebiDeBenedetto@colliergov.net Debi DeBenedetto 12/19/2014 12/19/2014 Assisted Mtg Planner 12/19/2014BCC From: DeBenedettoDebi Closed Debi DeBenedetto 239-252-2379 DebiDeBenedetto@colliergov.net Debi DeBenedetto 1/8/2015 12/18/2014 Assisted Mtg Planner 12/18/2014BCC From: DeBenedettoDebi Closed Debi DeBenedetto 239-252-2379 DebiDeBenedetto@colliergov.net Debi DeBenedetto 12/18/2014 12/18/2014 RFP sent to partner 12/18/2014Big Lots Closed Dennis BeJune 614-278-1899 dennisbejune@biglots.com Debi DeBenedetto 12/10/2014 12/9/2014 Fam Arrangements -planned - itinerary 12/9/2014ConferenceDirect / S. Henderson From: Susan Henderson Closed Susan Henderson 4074889287 susan.henderson@ conferencedirect.com 1/13/2015 Event Sales Task 12/10/2014ConferenceDirect/Deborah Borak Open Debi DeBenedetto 11/17/2014 11/17/2014 TDC Meeting / reports 11/17/2014Debi's Activity Tracking Account Complete TDC report Closed Debi DeBenedetto Copyright ©2004 - 2015 iDSS. All Rights Reserved.Page: 1 of4 Printed: 1/8/2015 * Task is assigned to multiple people January 26, 2015 Detailed Staff Reports 11 1 of 39 Debi DeBenedetto Task Assigned User: Account Name Contact Name Task Type Create Date Due DateClosed DateClosed by User Status Debi DeBenedetto 11/17/2014 11/17/2014 Meeting - general -staff - any 11/17/2014Debi's Activity Tracking Account Staff meeting follow up by agency meeting 3 hours Closed Debi DeBenedetto 11/17/2014 11/17/2014 Attend Meeting / Show / Conference 11/17/2014Debi's Activity Tracking Account attend Interact MC show in Portland 3 days Closed Debi DeBenedetto Debi DeBenedetto 11/20/2014 11/17/2014 Trade show preparations 11/17/2014Debi's Activity Tracking Account Much follow up done previous week and this week all week in prep for Florida Encounter and post Fam. Closed Debi DeBenedetto Debi DeBenedetto 1/8/2015 11/20/2014 CVB Project 11/20/2014Debi's Activity Tracking Account Worked on CPQ and job classification 3 hours Closed Debi DeBenedetto Debi DeBenedetto 1/8/2015 12/2/2014 Attend Meeting / Show / Conference 12/2/2014Debi's Activity Tracking Account Attended VF Marketing event - brainstorming and education 2 days also HSMAI event while there Closed Debi DeBenedetto Debi DeBenedetto 1/8/2015 12/8/2014 FAM - escort 12/8/2014Debi's Activity Tracking Account 3 day Fam escort and complete. See TDC report for fam testimonials and thank you. Very successful FAM Closed Debi DeBenedetto Debi DeBenedetto 1/8/2015 12/9/2014 CVB event 12/9/2014Debi's Activity Tracking Account Attend CCLA event lodging Assn. Closed Debi DeBenedetto Debi DeBenedetto 1/8/2015 4/7/2015 Sales - Fam Itinerary 1/7/2015Debi's Activity Tracking Account From: Karen Farquharson Closed Debi DeBenedetto 1/8/2015 1/6/2015 Media meeting 1/6/2015Debi's Activity Tracking Account submitted to agency to secure Incentive advertising and review of programs with media pub Closed Debi DeBenedetto Debi DeBenedetto 1/8/2015 1/6/2015 Media meeting 1/6/2015Debi's Activity Tracking Account submitted to agency to secure Incentive advertising and review of programs with media pub Closed Debi DeBenedetto Debi DeBenedetto 1/8/2015 12/16/2014 CVB Project 12/16/2014Debi's Activity Tracking Account Lauderdale appointment to get 5 year pre check flight status for travel time saver Closed Debi DeBenedetto Debi DeBenedetto 1/8/2015 1/7/2015 Registration - Conference/Trade shows 1/7/2015Debi's Activity Tracking Account Register prep for Dallas HSMAI meet mid west show Closed Debi DeBenedetto Debi DeBenedetto 11/26/2014 11/21/2014 Assist Meeting planner -sales kit email photos or video 11/21/2014Florida Lake Management Society From: Florida Lake Mgmt Society Closed Maryann Krisovitch 352-434-5025 flmshome@aol.com Debi DeBenedetto 12/10/2014 12/9/2014 rfp enhancement -get service estimate 12/9/2014Inn on Fifth Closed * Evita Reyes 239-280-2702 evitar@innonfifth.com Copyright ©2004 - 2015 iDSS. All Rights Reserved.Page: 2 of4 Printed: 1/8/2015 * Task is assigned to multiple people January 26, 2015 Detailed Staff Reports 11 2 of 39 Debi DeBenedetto Task Assigned User: Account Name Contact Name Task Type Create Date Due DateClosed DateClosed by User Status Get Service Estimate evitar@innonfifth.com Debi DeBenedetto 12/18/2014 12/18/2014 Rfp enhancement granted 11/18/2014Inn on Fifth granted and in idss, letter sent and on spreadsheet. tasked for follow up Closed Debi DeBenedetto 12/16/2014 12/16/2014 RFP sent to partner 12/16/2014Jack Nadel International Closed Craig Reese 949-790-8986 craig.reese@nadel.com Debi DeBenedetto 1/8/2015 12/16/2014 Assisted Mtg Planner 12/16/2014Jack Nadel International From: Craig Reese Closed Debi DeBenedetto 11/25/2014 11/23/2014 Site itinerary planning 11/18/2014Life Insurance Settlement Association From: DeBenedettoDebi Closed Shannon Fleshman 4078971154 sfleshman@lisa.org Debi DeBenedetto 11/25/2014 11/22/2014 Site itinerary planning 11/18/2014Life Insurance Settlement Association From: Elizabeth Kintzing Closed Shannon Fleshman 4078971154 sfleshman@lisa.org Debi DeBenedetto 12/18/2014 12/18/2014 RFP sent to partner 12/18/2014Metal Construction Association Closed 2/16/2015 Site with client 11/25/2014Naples Marco Island Everglades CVB From: Sabine Heitkaemper Open Debi DeBenedetto 239-252-2379 or 239-734-0295 debide@colliergov.net Debi DeBenedetto 11/17/2014 11/17/2014 Partner - Request Info 11/17/2014Naples Marco Island Everglades CVB From: Melanie Seibold Closed Debi DeBenedetto 239-252-2379 or 239-734-0295 debide@colliergov.net Debi DeBenedetto 11/21/2014 11/21/2014 Followup Call 11/21/2014Naples Marco Island Everglades CVB From: Moore, Gwen (G.) Closed Debi DeBenedetto 239-252-2379 or 239-734-0295 debide@colliergov.net Debi DeBenedetto 11/25/2014 11/25/2014 Assist Meeting planner -sales kit email photos or video 11/25/2014Naples Marco Island Everglades CVB From: Dan Lough Closed Debi DeBenedetto 239-252-2379 or 239-734-0295 debide@colliergov.net Debi DeBenedetto 12/9/2014 12/9/2014 Assist Meeting planner -sales kit email photos or video 12/9/2014Naples Marco Island Everglades CVB Closed Debi DeBenedetto 239-252-2379 or 239-734-0295 debide@colliergov.net Copyright ©2004 - 2015 iDSS. All Rights Reserved.Page: 3 of4 Printed: 1/8/2015 * Task is assigned to multiple people January 26, 2015 Detailed Staff Reports 11 3 of 39 Debi DeBenedetto Task Assigned User: Account Name Contact Name Task Type Create Date Due DateClosed DateClosed by User Status From: Robert Pozo (CESM) Debi DeBenedetto 12/18/2014 12/18/2014 Assisted Mtg Planner 12/18/2014Naples Marco Island Everglades CVB From: SUNSHINE TOURS Closed Debi DeBenedetto 239-252-2379 or 239-734-0295 debide@colliergov.net Debi DeBenedetto 12/11/2014 12/11/2014 Followup Call 12/11/2014Resort Meetings Consortium From: Cathy L. Minnich Closed Cathy Minnich 484-648-0770 cminnich@resortmeetings.com Debi DeBenedetto 11/25/2014 11/25/2014 Rfp enhancement granted 11/25/2014Site Search, Incorporated granted rfp enhancement and sent letter Closed Debi DeBenedetto 1/5/2015 1/5/2015 RFP sent to partner 1/5/2015StoneBay Group Closed Mike Mellion 410-530-9385 stonebaymike@gmail.com Debi DeBenedetto 1/5/2015 1/5/2015 RFP sent to partner 1/5/2015StoneBay Group Closed Mike Mellion 410-530-9385 stonebaymike@gmail.com Debi DeBenedetto 12/12/2014 12/12/2014 RFP sent to partner 12/12/2014Technology Affinity Group Closed Debi DeBenedetto 12/16/2014 12/16/2014 Rfp enhancement granted 12/16/2014The Ritz-Carlton, Naples Closed Debi DeBenedetto 1/8/2015 1/7/2015 RFP sent to partner 12/18/2014Vendome Group Closed Mike Goff 603-836-0332 mgoff@vendomegrp.com Total Tasks:44 Copyright ©2004 - 2015 iDSS. All Rights Reserved.Page: 4 of4 Printed: 1/8/2015 * Task is assigned to multiple people January 26, 2015 Detailed Staff Reports 11 4 of 39 1/1/2014 - 12/16/2014 Definite Booking Accounts Sales Rep Next EI Account Name First DateLast DateEvents Total EI Accts 5/4/2014 150,135 5/4/2014 150,135 1 A. Levan, Inc. Resort Choices 1 1/21/2014 Debi DeBenedetto163,250 1/21/2014 163,250 1 American Bar Association 1 3/10/2014 Debi DeBenedetto208,959 3/10/2014 208,959 1 American Coal Council 1 2/12/2014 35,262 2/12/2014 35,262 1 American express / N. Horeis 1 1/15/2014 0 11/12/2014 0 6 Applied Meetings and Hospitality Solutions 1 11/19/2014 30,636 11/19/2014 30,636 1 Association Management Center 1 5/14/2014 Debi DeBenedetto60,000 5/14/2014 60,000 1 Association Services USA 1 9/9/2014 Debi DeBenedetto412,985 9/9/2014 412,985 1 BuilderMT 1 5/15/2014 Debi DeBenedetto105,417 5/18/2014 190,259 2 Burke Inc 1 6/9/2014 15,498 6/9/2014 15,498 1 CMC & Associates 1 4/24/2014 Debi DeBenedetto22,692 4/24/2014 22,692 1 Coaches That Rock 1 7/20/2014 278,533 7/20/2014 278,533 1 ConferenceDirect / J. Blanes 1 2/7/2014 128,240 2/7/2014 128,240 1 ConferenceDirect / L. Grogan 1 2/19/2014 57,592 2/19/2014 57,592 1 ConferenceDirect / M. Noonan 1 6/18/2014 Debi DeBenedetto130,301 6/18/2014 130,301 1 ConferenceDirect / V. Dinh 1 1/25/2014 Debi DeBenedetto66,372 1/25/2014 66,372 1 Council of State Chambers 1 6/5/2014 1,041 6/5/2014 1,041 1 Council on Occupational Education 1 10/8/2014 Debi DeBenedetto259,148 10/8/2014 259,148 1 Decorative Plumbing & Hardware Association 1 3/3/2014 103,913 3/3/2014 103,913 1 Defend Direct 1 6/27/2014 64,500 6/27/2014 64,500 1 Defenders LEMC 1 11/11/2014 Debi DeBenedetto266,036 11/11/2014 266,036 1 Destinations, Meetings & Incentives, Inc.1 6/24/2014 51,757 6/24/2014 51,757 1 Economics Magazine 1 7/18/2014 71,077 8/25/2014 99,249 2 EMCVenues 1 1/23/2014 Debi DeBenedetto 0 1/23/2014 0 1 Farmers Cooperative Company 1 5/12/2014 693,491 6/9/2014 733,088 2 Florida Sheriffs Association 1 6/6/2014 392,023 6/6/2014 392,023 1 Guardian Life Insurance Company of America 1 2/23/2014 Debi DeBenedetto40,266 2/23/2014 40,266 1 Hannover Life Reassurance Comp. of America 1 5/2/2014 129,285 9/16/2014 138,400 2 HelmsBriscoe / D. Butterwick 1 3/12/2014 160,975 3/12/2014 160,975 1 HelmsBriscoe / J. Bergantino 1 6/11/2014 70,544 6/11/2014 70,544 1 HelmsBriscoe / J. Mitchell 1 6/5/2014 33,854 6/5/2014 33,854 1 HelmsBriscoe / S. Pollock 1 6/26/2014 Debi DeBenedetto105,457 6/26/2014 105,457 1 Hilton Naples 1 2/21/2014 20,061 2/21/2014 20,061 1 IMN Solutions / J.Denton 1 11/9/2014 Debi DeBenedetto42,836 11/9/2014 42,836 1 J. Ayers& Associates, Inc.1 9/22/2014 169,366 11/12/2014 660,621 3 Marco Island Marriott Beach Resort, Golf Club & Spa 1 2/3/2014 45,750 2/3/2014 45,750 1 Meeting Resorts, Incorporated 1 4/5/2014 167,000 4/5/2014 167,000 1 Meetings Info MIM 1 Booking Report Account Summary Printed: 12/16/2014 Page: 1 of2 Copyright ©2004 - 2014 iDSS. All Rights Reserved. January 26, 2015 Detailed Staff Reports 11 5 of 39 Report Totals:65 7,576,135 47 4/20/2014 Debi DeBenedetto402,113 10/10/2014 1,699,970 8 Naples Grande Beach Resort 1 6/15/2014 0 6/15/2014 0 1 NASCO 1 6/26/2014 105,457 6/26/2014 105,457 1 PRSA Gulf Coast Chapter 1 8/10/2014 0 8/10/2014 0 1 Successful Meetings Magazine 1 3/12/2014 11,947 3/12/2014 11,947 1 The Bessenbacher Co 1 9/24/2014 Debi DeBenedetto63,762 9/24/2014 63,762 1 The Ritz-Carlton Golf Resort, Naples 1 9/17/2014 107,143 9/17/2014 107,143 1 The Ritz-Carlton, Naples 1 1/6/2014 Debi DeBenedetto14,089 1/6/2014 14,089 1 ThedaCare Center for Healthcare Value 1 10/10/2014 108,226 10/10/2014 108,226 1 TyBro Meetings & Events 1 5/16/2014 58,308 5/16/2014 58,308 1 Winterfest, Inc.1 Booking Report Account Summary Printed: 12/16/2014 Page: 2 of2 Copyright ©2004 - 2014 iDSS. All Rights Reserved. January 26, 2015 Detailed Staff Reports 11 6 of 39 1/1/2014 - 12/16/2014 Definite Booking Accounts Sales Rep Next EI Account Name First DateLast DateEvents Total EI Accts 5/4/2014 150,135 5/4/2014 150,135 1 A. Levan, Inc. Resort Choices 1 1/21/2014 Debi DeBenedetto163,250 1/21/2014 163,250 1 American Bar Association 1 3/10/2014 Debi DeBenedetto208,959 3/10/2014 208,959 1 American Coal Council 1 2/12/2014 35,262 2/12/2014 35,262 1 American express / N. Horeis 1 1/15/2014 0 11/12/2014 0 6 Applied Meetings and Hospitality Solutions 1 11/19/2014 30,636 11/19/2014 30,636 1 Association Management Center 1 5/14/2014 Debi DeBenedetto60,000 5/14/2014 60,000 1 Association Services USA 1 9/9/2014 Debi DeBenedetto412,985 9/9/2014 412,985 1 BuilderMT 1 5/15/2014 Debi DeBenedetto105,417 5/18/2014 190,259 2 Burke Inc 1 6/9/2014 15,498 6/9/2014 15,498 1 CMC & Associates 1 4/24/2014 Debi DeBenedetto22,692 4/24/2014 22,692 1 Coaches That Rock 1 7/20/2014 278,533 7/20/2014 278,533 1 ConferenceDirect / J. Blanes 1 2/7/2014 128,240 2/7/2014 128,240 1 ConferenceDirect / L. Grogan 1 2/19/2014 57,592 2/19/2014 57,592 1 ConferenceDirect / M. Noonan 1 6/18/2014 Debi DeBenedetto130,301 6/18/2014 130,301 1 ConferenceDirect / V. Dinh 1 1/25/2014 Debi DeBenedetto66,372 1/25/2014 66,372 1 Council of State Chambers 1 6/5/2014 1,041 6/5/2014 1,041 1 Council on Occupational Education 1 10/8/2014 Debi DeBenedetto259,148 10/8/2014 259,148 1 Decorative Plumbing & Hardware Association 1 3/3/2014 103,913 3/3/2014 103,913 1 Defend Direct 1 6/27/2014 64,500 6/27/2014 64,500 1 Defenders LEMC 1 11/11/2014 Debi DeBenedetto266,036 11/11/2014 266,036 1 Destinations, Meetings & Incentives, Inc.1 6/24/2014 51,757 6/24/2014 51,757 1 Economics Magazine 1 7/18/2014 71,077 8/25/2014 99,249 2 EMCVenues 1 1/23/2014 Debi DeBenedetto 0 1/23/2014 0 1 Farmers Cooperative Company 1 5/12/2014 693,491 6/9/2014 733,088 2 Florida Sheriffs Association 1 6/6/2014 392,023 6/6/2014 392,023 1 Guardian Life Insurance Company of America 1 2/23/2014 Debi DeBenedetto40,266 2/23/2014 40,266 1 Hannover Life Reassurance Comp. of America 1 5/2/2014 129,285 9/16/2014 138,400 2 HelmsBriscoe / D. Butterwick 1 3/12/2014 160,975 3/12/2014 160,975 1 HelmsBriscoe / J. Bergantino 1 6/11/2014 70,544 6/11/2014 70,544 1 HelmsBriscoe / J. Mitchell 1 6/5/2014 33,854 6/5/2014 33,854 1 HelmsBriscoe / S. Pollock 1 6/26/2014 Debi DeBenedetto105,457 6/26/2014 105,457 1 Hilton Naples 1 2/21/2014 20,061 2/21/2014 20,061 1 IMN Solutions / J.Denton 1 11/9/2014 Debi DeBenedetto42,836 11/9/2014 42,836 1 J. Ayers& Associates, Inc.1 9/22/2014 169,366 11/12/2014 660,621 3 Marco Island Marriott Beach Resort, Golf Club & Spa 1 2/3/2014 45,750 2/3/2014 45,750 1 Meeting Resorts, Incorporated 1 4/5/2014 167,000 4/5/2014 167,000 1 Meetings Info MIM 1 Booking Report Account Summary Printed: 12/16/2014 Page: 1 of2 Copyright ©2004 - 2014 iDSS. All Rights Reserved. January 26, 2015 Detailed Staff Reports 11 7 of 39 Report Totals:65 7,576,135 47 4/20/2014 Debi DeBenedetto402,113 10/10/2014 1,699,970 8 Naples Grande Beach Resort 1 6/15/2014 0 6/15/2014 0 1 NASCO 1 6/26/2014 105,457 6/26/2014 105,457 1 PRSA Gulf Coast Chapter 1 8/10/2014 0 8/10/2014 0 1 Successful Meetings Magazine 1 3/12/2014 11,947 3/12/2014 11,947 1 The Bessenbacher Co 1 9/24/2014 Debi DeBenedetto63,762 9/24/2014 63,762 1 The Ritz-Carlton Golf Resort, Naples 1 9/17/2014 107,143 9/17/2014 107,143 1 The Ritz-Carlton, Naples 1 1/6/2014 Debi DeBenedetto14,089 1/6/2014 14,089 1 ThedaCare Center for Healthcare Value 1 10/10/2014 108,226 10/10/2014 108,226 1 TyBro Meetings & Events 1 5/16/2014 58,308 5/16/2014 58,308 1 Winterfest, Inc.1 Booking Report Account Summary Printed: 12/16/2014 Page: 2 of2 Copyright ©2004 - 2014 iDSS. All Rights Reserved. January 26, 2015 Detailed Staff Reports 11 8 of 39 I just wanted to thank you again for the wonderful FAM this past weekend!! You did an amazing job! I really needed to see your area as one of my clients, as you know, brings his programs to Naples! I really appreciate you including me & I hope to see you again real soon!! Kathryn Marks, CMP Manager, Global Accounts HelmsBriscoe 680 Sweet Bay Dr. Mandeville, La 70448 Tel: 214-385 -9156 Cell: 214-385-9156 kmarks@helmsbriscoe.com www.helmsbriscoe.com http://www.helmsbriscoe.com/associates/kmarks Dear Debi, Hope you were able to have a break after the hectic fam trip. Thank you so much for hosting such a lovely and informative trip to the Naples area. You are very fortunate to live in such a beautiful area of Florida. I certainly appreciated the warm hospitality and the opportunity to view the many varied properties. It will be a pleasure to recommend your destination and hope to receive a suitable proposal for our January 2016 group. Liz from Bellasera called me to check on my e-mail address and for some reason she had our previous address. Please ensure that you and all the suppliers have my correct address -- Flavia@pcmassociates.com Thank you again and I hope to have the opportunity to book a group in your area soon. Warmest regards, Flavia Flavia St.Clair PCM & Associates SITE SELECTION & MEETING SERVICES T:905.336.3431 Greetings Debi: Thank you for the invite and wonderful site visits during the Naples Encounters. I enjoyed getting to know you, all of the other attendees and learning about the area and all the beautiful and wonderful hotels and all they have to offer, and look forward to working with you and the Naples CVB in the future. Happy Holidays! Mable Johnson January 26, 2015 Detailed Staff Reports 11 9 of 39 Florida Campus Compact Thanks, Debi, for the photos and everything else. I'm surprised you're not hospitalized after managing our group all weekend - we were a rowdy bunch of Type A planners! Seriously, you organized the FAM perfectly with your timing and the properties we saw - the "dune buggies" and walk on the beach were nice add-ons to make sure we had fun and really soak up the destination's atmosphere. The trip to NGALA was very memorable - special kudos for that. As a former DMC, I tip my hat to your skills at keeping us together and getting to the right place on time. The entire trip was great fun and I'm missing my partners in crime today! The trip was so educational - I learned so much about your destination that I'm really looking forward to recommending it to my clients, knowing that I've been there and have seen what is new and what's about to come next. It's all very exciting. Special thanks to our host hotels, the Marriott and Inn on 5th - so different, yet both so great for the right group. I look forward to working with y ou in the future - let me know if I can ever be of service in Orlando. All the best and Happy Holidays! Susan Susan Henderson, CMP, CCM Global Account Executive From: Mark Waxer [mailto:mwaxer@rymarkinternational.com ] Sent: Wednesday, December 10, 2014 4:45 PM To: DeBenedettoDebi Subject: Re: fam follow up Hi Debi. Thank you so much for looking after us (me) so well. It was an absolutely wonderful event. Really enjoyed our time together, and yes we all made some great new friends. I look forward to bringing new biz to the region. I think my fave was La Playa. Hope you have a wonderful Holiday Season, and we will certainly keep in touch. Warmest Regards, Mark. We're getting some snow here tonight. Ugggghhhh! Debi: Thank you for the follow up and the information. I found the trip very worthwhile and not only made some new friends but discovered some hidden gems that I will definitely call on in the next year. Also wanted to thank you for all the sites you showed us and all the great venues Naples/Marco Island has to offer. Additionally, you did a fantastic job of getting everything organized from the initial contact to the travel/transport arrangements and to efficiency with which you organized so many sites within one weekend. All the while you were able to courteously and professionally corral and herd a bunch of disorganized and opinionated planners while still managing to keep a smile. Very, very much appreciated your hard work and time! January 26, 2015 Detailed Staff Reports 11 10 of 39 Attached are some pics I thought you might not have and welcome to share with the group. Thanks so much! Perry Perry Ahmed Dear Debbie & Michelle:: Just a short note to say what a pleasure it was meeting you both but mostly to congratulate you for an outstanding experience. Imprints created with an incredible itinerary and suited to share and highlight the best the Naples, Marco have to offer. An itinerary planned with attention to detail and much to my surprise always on time. I didn’t want to delay in writing to say thank you so very much. I’m sure that many of us have had the opportunity to travel on numerous of these trips and I recognize mediocrity from excellence. As an ex hotelier executive I’m not easily impressed with th e service levels staff members and employees are supposed to give as part of their duties and responsibilities and you all excelled beyond my expectations. Not just from you but consistently from all the other hoteliers, and DMC’s. Kudos to the destination, one I will certainly present to our clients as options to Miami. Wishing you a wonderful holiday and many room nights for 2015. Warmest regards, Angela Angela M. Esteva Office Manager/Business Development  angela@vistabution.com  Office Number: 1-919-844-9375 ext. 201  Fax Number: 1- 919-861-0849 Debi - Thank you so much for hosting me! I am glad I finally made it to your back yard to see for myself how wonderful it is in Naples and the surrounding area. I love the holiday season because it gives me a chance to catch up on work and emails. :) There are a few programs that I think will work for your area and I will reach out to you with some RFP's in a few weeks when I finish putting together the details. I am meeting with Tony from LaPlaya here in DC the middle of January. Thanks again for everything and it is always good to see you! January 26, 2015 Detailed Staff Reports 11 11 of 39 Happy New Year! Jason Morrison FED -COMM International, Inc.  Toll Free: 1- 866-974-4620 January 26, 2015 Detailed Staff Reports 11 12 of 39 CVB PR & Communications Department Update 2014 Annual Highlights January 26, 2015 TDC Meeting PR/Communications Top Department Initiatives PR >Key contributions to annual publications including: Paradise Coast Visitors Guide, VISIT FLORIDA Travel Industry Guide, International Florida luxury guide supported by VISIT FLORIDA, SoutheastATourismASociety’sAannualAguide , Sun-Sentinel Hot Vacations Guide >Planning and representation for growing annual signature events, Stone Crab and Florida Panther Festivals >Represent Collier Tourism with presentations to Leadership Collier Alumni Association, LeadershipACollier,AG INANaplesAonAtourism’sApositiveAimpactAonAtheAeconomyAandAcommunity,A ecotourism and more >Keynote presentation at Marjory Stoneman Douglas Festival >Actively generate positive tourism news through bylined articles, story pitching to local , national and international media and FAMs – outside of pitches, leads, FAMS by PR agency >Ongoing media relations, info submissions, news release development, media missions, desk- side visits, trade shows >Video production – segments for website, b-roll >PR assistant position job search >Management of national PR agency; regular oversight of Advertising agency copy, creative DIGITAL >Responsive Design launch for ParadiseCoast.com >New German website >New Brazilian website >Web content additions, ongoing maintenance >Social media accounts increase reach, results >Oversight of analytics, results Media in Destination Group Press Trips  Stone Crab Festival, Marco Island & Paradise Coast January 26, 2015 Detailed Staff Reports 11 13 of 39 o Elite magazine – Area family activities, stone crab, dining, the arts for a top luxury magazine in Brazil o Viaje Mais, Josiane Romera – Stone Crab Festival, dining, luxury resort o The Daily Meal, Adam Boles – Stone Crab Festival, dining scene, resort profile  Culinary Highlights in Paradise Coast o Johnny Jet – top international travel blog o Tribune Media, Chicago Sun Times, freelance – Chicago based food/travel journalist o Mommy Poppins – family travel site, blog o Modern Farmer, Tasting Table, freelance – Boston-based food writer o Good Life – top Canadian lifestyle magazine Individual Visits  Tom Schlichter, freelance (USA) – fishing, outdoors, Lake Trafford restoration  Doug Stamm – Freelance,multiple outdoor publications, photo shoot and info for coverage of offshore fishing in Naples, Everglades City areas  LorenzoTheCat, Joann Biondi (USA) – photo shoot with serval kittens at Naples Zoo for top Internet cat site  www.meehr-erleben.de , Antje Gerstenecker (Germany) – Top family travel blog, Dolphin Explorer, Marco Island Marriott, family fun  Fisch & Fang (Germany), Marcus Turk – FishingAinAFlorida’sAParadiseACoast  Family Beautiful magazine (Sarasota), Irene Herman – feature on Marco Island  Tresmonoviaje.com, Carlos Morales (Spain) – Luxury and history, Naples  Rough Guide to Florida, Sarah Hall – Everglades City activities, accommodations to update guidebook  Grand-Sud-Mag.com, Danielle and Gerard Antonetti (France) – activity update fo r French website  Duumont Bildatlas Florida (Germany) – Feature coverage of Naples  AAA, Bill Purpura (USA) – Explore and relax on Marco Island, fishing  Travel trade & consumer mags, Vanessa Lee (Canada) – Naples hotel news Naples Grande,AMarcoAIsland’sADolp hin Explorer  Rochelle Lash, Montreal Gazette (Canada) – What’sAnewANaplesAGrande,AInnAonAFifth  Departures magazine (American Express, USA) – Everglades Area Tours  Fox Sports (USA TV) – Assist with coverage of golf at Marco Island Marriott  Emeril’sAFlorida, Emeril Lagasse (USA) – production planning, shoot for Naples episode ofAEmeril’sA Cooking Channel show.  Giselle Correia (Canada) – freelance destination coverage  Udo Weisner, Blogger (Germany) – destination coverage  Trekaroo website, blogs (USA) – Marco Island Marriott, family travel  Martin Mason, freelance (UK) – formatted coverage of Naples area attractions, beaches, dining January 26, 2015 Detailed Staff Reports 11 14 of 39  GoGo Golf, David Whyte (UK) – Golf and travel lifestyle coverage  German news syndicate, Michael Jurhan (Germany) – Cover Barefoot Beach, interview beach experts including Dr. Beach, Naples amenities  America Journal, Sascha & Anna Rettig (Germany) – Everglades activities, swamp walk  Parade.com, Laura Manske (USA) – Naples luxury, shopping, dining  Modern Day Moms, Jessica Sanderson – Family activities  Neue Frzeit, Woche EXklusiv, Klaus Schumacher – activities plus stay in Naples, focus on luxury, culture  The Daily Mail, Tom Mangold (U.K.) – Marco Island is the spot for a multigenerational family retreat and special celebration  Viagem e Tourismo – Naples, Marco, Everglades for top Brazilian travel magazine cover story on Florida beyond Orlando and Miami.  Rhapsody magazine, Jacob Baynham (USA)– fly fishing the Everglades and a luxury stay in Naples for 1 st class cabin inflight magazine of United Airlines.  Hemispheres magazine, Jacob Baynham (USA)– Visiting Naples, Fla. United Airlines inflight.  Toronto Star, Mark Stevens – Everglades City activities, stone crab dining  Le Snowbirds du Quebec – Everglades City  Where Publications, Shelley Preston (USA) – updates for in-room hotel book on Naples area  Naked and Afraid, Discovery Channel (USA) – Everglades episode aired in Nov. 2014  Rock the Park, CW Network – Episode with Everglades Area Tours coming in 2015  WakeAUpACallAwithADwayneA“TheARock”AJohnson,ATNTA– Wooten’sA irboatAToursAepisodeA airing in 2015 Top Publicity Highlights, Generated by CVB or through Assist Separate from PR Agency >Total Coverage Publicity Value & Reach in Process of Calculation  The News-Press o Collier Tourism column, bylined by JoNell Modys 2X month o Regular coverage of visitation, tax collection and other business of tourism news o 2014 Winter Campaign – front page story o YouAKnowAIt’sAHighASeasonAWhen.  Business Currents o Feature article by JoNell Modys, season wrap up  Washington Post, Naples Daily News, others o JoeABidenAvisitsAbrother’sAnewAhomeAonAKeewaydinAisland  USA Weekend and USA Today 10Best January 26, 2015 Detailed Staff Reports 11 15 of 39 o Naples 6 th on Top Ten N. American Romantic Getaways list  Detroit Free Press and 4 other media outlet pick-ups o Hidden Treasures: Naples  About.com o Family Travel to Paradise Coast  Michigan’sABigAShowA(Radio) o Marco Island – younger, new golf and travel amenities  CNN.com o Ten Secret Beaches – Keewaydin  VisitFlorida.com o Multiple blog posts and videos resulting from CVB-assisted visit, info submission  92.5 FM Fox News Radio, Drew Steele morning o Naples in Top 20 Cities for Foodies – JoNell Modys live interview  99.3 FM ESPN Radio, Reel Talk Radio with Capt. Rob Modys o Numerous info submission pickups o Four co-hosting appearances  Food Network ’sAGreatAFoodATruckARace  Emeril’sAFlorida  MultipleAnationalAandAlocalApickupsAforADr…ABeach’sATopATenAUS ABeachesAList  Sports news – Press releases for all major sports events, good coverage especially for o Ignition o Lacrosse o FBU and more January 26, 2015 Detailed Staff Reports 11 16 of 39 CVB - LOCAL TOURISM INDUSTRY COVERAGE Media Outlet Story Title & Link to Online Version Publication Date Details Collier County Bi-Monthly Tourism Column The News-Press Tourism in paradise: Florida Panther Festival on tap this weekend 11/13/2014 Florida Panther Festival preview; evidence we didn't have an "off" season this year The News-Press Our Paradise Coast continues to amaze 11/27/2014 Thanksgiving Day column on tourism team's Top Ten Reasons to be thankful we live in FL's Paradise Coast The News-Press Shop a little, explore a lot 12/18/2014 Outdoor adventures combined with holiday shopping The News-Press Naturally merry and bright 12/25/2014 Christmas Day column lists new and old favorite things to see and do with friends and family. The News-Press What lies beneath: Collier County artificial reef project a game- changer 1/8/2014 What the new reef project means for tourism Business of Tourism, CVB Coverage The News-Press Collier September bed tax up 19% over September 2013 11/4/14 CVB provided info for Business Brief Marco Island Sun Times Marco contributes $4.8 million to Collier County tourist fund 11/6/14 Naples Daily News Pump prices don't escape Naples' high cost of living 11/13/14 Gas prices higher in Naples. Jack Wert quote on lower gas prices possibly increasing drive market tourism. January 26, 2015 Detailed Staff Reports 11 17 of 39 NaplesNews.com Gas prices lower, but not as low in Collier County 11/13/14 Gas prices higher in Naples. Jack Wert quote on lower gas prices possibly increasing drive market tourism. The News-Press Record bed tax collections 11/14/15 Lee and Collier tourist tax collections break records. CVB provided info. NBC-2 What travel changes to Cuba mean for Collier Tourism 12/23/15 Possible increase in visits if/when Naples Air begins Cuba service. JoNell Modys interview The News-Press 5 things to know for Collier County in 2015 1/4/15 2015 preview includes beach renourishment The News-Press Hertz, tourism among top business stories 1/4/15 Review of top news for 2014 The News-Press Season in full swing: patience required, fun expected 1/10/15 JW quoted; tourism story about economic impact, events and activities ramp up in "season." News-Press.com Cosmic thought rise as reef splashes down 1/16/15 Reporter's column features interaction with Buzzy Ford on reef deployment media boat DESTINATION FEATURE COVERAGE Media Outlet Story Title Date Family Travel Magazine Family golf getaway to the Marco Island Marriott 10/28/14 Book Everglades: America's Wetland 11/1/14 Photography and text revealing the beauty of the Everglades ParkAdvocate.org Capturing the essence of the Everglades 11/3/14 Q&A with conservation photographer Mac Stone Naples Daily News Hollywood comes to Naples as Int'l Film Festival opens 11/7/14 Report on opening night January 26, 2015 Detailed Staff Reports 11 18 of 39 The News-Press Unmasking Jean Le Boeuf, a lok at JLB over 35 years 11/12/14 History of News-Press anonymous restaurant reviewer The News-Press Jean Le Boeuf picks the 35 best restaurants in Collier 11/12/14 News-Press dining critic's top 35 restaurants in Collier Naples Daily News Gulf Coast High band to march in Macy's parade 11/13/14 Marching Shark Band to represent Florida in nationally televised parade. NaplesNews.com Gulf Coast High band one of 10 marching in 2015 Macy's Thanksgiving Parade 11/13/14 Video of announcement to students and story on band's selection Naples Florida Weekly The state of our birds 11/13/14 Report on native and migratory bird population in SWFL Naples Florida Weekly Festival celebrates Florida's iconic big cats 11/13/14 Panther Festival COVER story - from CVB press release Naples Florida Weekly Florida Panther Festival event listing 11/13/14 From CVB press release Examiner.com Florida panthers celebrated this weekend in Collier County 11/13/14 Full festival preview Book Marco Island, Florida's Gulf Playground 11/1/14 CVB assisted author with info and photos. Now in print Fox 4 Naples considering building electric car charging stations 11/16/14 NBC (Network), Chicago PD A character in the series mentions taking a vacation to Marco Island, Florida 11/19/15 USA Today The Everglades: Take a walk on the wild side 11/24/14 CVB worked with writer, provided info on beaches you can paddle to and camp on, photos January 26, 2015 Detailed Staff Reports 11 19 of 39 Travel + Leisure What's New in Naples section in Florida story section 12/1/14 CVB worked with writer Tom Austen last summer to update him on new things WINK-TV Cat café opens in N. Naples 12/8/14 NaplesNews.com N. Naples café caters to the cat crazy 12/8/14 Naples Daily News N. Naples café caters to a purr-fect clientele 12/11/14 Front page story New York Times To spur adoptions, an Oakland Café Puts Cats Among the Patrons 12/15/14 Planet Tails cat café in N. Naples is mentioned with a story link. Naples Daily News Dalis Fishing Charters adds two boats to fleet 12/22/14 2 private boats and a new "head" boat The News-Press Jean Le Boeuf: The 10 best restaurant reviews of 2014 12/23/14 Includes several Naples restaurants 10Best.com (USA TODAY)10 Best Naples resorts that fan the fires of romance 12/23/14 10Best.com (USA TODAY)Naples Put the HO HO HO in your holiday shopping 12/23/14 10Best.com (USA TODAY)Homestyle Dining 12/23/14 10Best.com (USA TODAY)Naples Steakhouses 12/23/14 10Best.com (USA TODAY)Family Friendly Dining 12/23/14 Gulfshore Life 10 Best New Restaurants 1/1/15 5 top Collier and 5 top Lee restaurants. Southern Lady magazine Two days away: Marco Island, Fla. Escape to the Paradise Coast 1/1/15 Photo rich feature about what to do, where to stay, eat, play on Marco. Naples Daily News Video: Artificial reef deployment 1/9/15 Reef project underway The News-Press New artificial reef splashes down off Collier County 1/10/15 First reef module deployed The News-Press Young, rising stars shine at Ritz-Carlton 1/12/15 Under age 30 department head profiled Naples Daily News In the Know: Bay House campus ready to grow 1/12/15 Bay House to expand to include boutique hotel, large events center, cooking school January 26, 2015 Detailed Staff Reports 11 20 of 39 Omaha World Herald Wedding Essentials Bridal University showcases options for the big day 1/12/15 Omaha area bride is planning a 2015 Marco Island destination wedding Tennessee Tribune A wildlife beach getaway: Busch Gardens-Marco Island-Everglades 1/14/15 Result of LHA-arranged press visit TravelandLeisure.com Best family beach hotels 1/15/15 LaPlaya lists at #9 and Marco Beach Ocean Resort at #23 NPR (National Public Radio)Analysts watch for impacts of European economic weakness on U.S.1/20/15 Include mention of German tourism in Naples, interview with JoNell Modys. This was on the national NPR broadcast January 26, 2015 Detailed Staff Reports 11 21 of 39 Collier County artificial reef project a game-changer JoNell Modys, Special to The News-Press 7:22 p.m. EST January 7, 2015 Print: January 8, 2015 (Photo: Getty Images/iStockphoto) 55 CONNECT 9 TWEET LINKEDIN COMMENTEMAILMORE With the advent of Collier County’s extensive new artificial reef system on the immediate horizon, I can’t get the tune of the chorus to Donovan’s pop -folk classic “Atlantis” out of my head. “Way down, below the ocean, is where I want to be, she may be.” I f you’re under 50 you may want to go to You Tube where you can find an homage to this 1968 tune that became a worldwide hit. Now that I’ve shared my ear candy with you, back to the topic of the artificial reef! The 36-module reef project is one of the largest artificial reef projects in the western hemisphere and is viewed as a game-changer for the ecology and economy in Collier County. The 36 artificial reef modules will be laid out in six reef complexes deployed 12 to 30 miles offshore from Marco Island, Naples and northern Collier County. Thanks to the vision and leadership of Naples attorney and avid angler Peter Flood, the project is now a reality. The first concrete reef modules will be sunk off the coast of Marco Island on Friday, with more to follow soon. January 26, 2015 Detailed Staff Reports 11 22 of 39 At the Convention and Visitors Bureau we are gearing up to communicate news of the reef to fishing and diving media outlets. Artificial reefs have been shown to very quickly generate new habitat for fish and other marine organisms, creating new hot spots for anglers and divers. Flood’s proposal grew into reality after joining forces with world -renowned scientists and Collier County’s Economic Recovery Task Force for the planning. Then he reached out to the Gulf tourism and Seafood Promotional Fund set up by BP in the wake of the 2010 oil spill. The project was awarded $1,315,000 — the largest BP grant for a single project — and the permits from Collier County and the cities of Marco Island and Naples were put into place. There are also private donations involved administered by the Community Foundation of Collier County. Donations to the nonprofit organization of $100,000 by any person, family or business will allow them naming rights to any one of the six reefs. Donations of $2,500 will put a name plaque, visible to divers, on one of the smaller reef modules. I’m looking forward to taking a scuba refresher course and heading way down…below the ocean…actually, the Gulf. It’s where I want to be. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Convention and Visitors Bureau, the tourism marketing agency for Collier County, where more than 1.6 million visitors annually provide an economic impact of more than $1.6 billion. Check the destination website, paradisecoast.com, for more ideas on what to see and do in Florida’s Paradise Coast. January 26, 2015 Detailed Staff Reports 11 23 of 39 Das Kronjuwel an der Westküste Floridas bietet Erholung und Abenteuer in großartiger Natur E i nmal dem kalten Winter entfliehen und die Sonne Floridas ge - nießen – wäre das schön. Ein Traum, der sich erfül - len lässt! Flüge nach Mia - mi bekommt man oft schon zum Schnäppchenpreis und auch der Mietwagen ist über Alamo von Deutsch - land aus schnell gebucht. Denn ein Auto ist unver - zichtbar, wenn wir unseren Urlaub in einer der schöns - ten Ecken Floridas verbrin - gen wollen: Naples. Zwei Autostunden von Mia - mi entfernt erstreckt sich im malerischen Westen Flori - das die Paradise Coast. Das malerische Naples wird oft als Kronjuwel der Region bezeichnet. Direkt an der sonnenverwöhnten Küste des Golfs von Mexiko ge - legen, genießt man hier das ganze Jahr über sommer - liche Temperaturen. Die günstige Lage wird nicht nur von Urlaubern genutzt, son - dern auch von den Fischern der Region. Deshalb zieht es uns auch ins Restaurant „Truluck‘s“, um dort die fri - schen Krabben aus der eige - nen Fischerei zu genießen. Aber auch Naturliebhaber kommen in Naples auf ihre Kosten, nicht zuletzt bei ei - nem Besuch im Naples Zoo im Botanischen Garten. Er - klärtes Ziel des Tierparks ist in erster Linie der Erhalt gefährdeter Tierarten aus der Region. Bei lehrreichen Prä - sentationen mit den Zoowär - tern kommt man Floridas tierischen Ureinwohnern ganz nahe. Außerdem be - findet sich hier das größte Schwarzbärengehege der amerikanischen Ostküste. Das müssen wir uns einfach ansehen! Kein Florida-Urlaub ist komplett ohne die Ever - glades. Am nächsten Tag brausen wir mit den Pro - pellerbooten von Wooten‘s Everglades durch die end - lose Sumpflandschaft. Wir müssen zwar etwas Geduld haben, aber dann bekommen wir es doch noch zu sehen: ein Prachtexemplar von Alli - gator! Doch so faszinierend er auch ist, zu nah möchten wir dem Sumpfbewohner dann doch nicht kommen. Auf der zweiten Bootstour des Tages geht es dann sehr viel gemächlicher zu. Auf der Luxusjacht „Naples Princess “ schippern wir in den Sonnenuntergang und genießen ein Gourmet-Din - ner. Schöner hätten wir un - seren Besuch in Naples nicht abschließen können. Naples Marco Island Everglades Winter-Sonne tanken in Fo t o s : p r i v a t , S h u t t e r s t o c k . c o m , J o r g H a c k e m a n n , S h u t t e r s t o c k . c o m Neue Freizeit 73 Naples hat seinen Namen nicht ohne Grund. Die farbenfrohe Stadt könnte auch an der italienischen Riviera liegen Nicht nur in New York ist die 5th Avenue der Shopping- Himmel. Auch in Naples ist sie die Einkaufsmeile schlechthin Die Everglades sind eine der größten Attraktionen Floridas. Mit dem Propellerboot kann man sie erkunden Wunderschön und nicht überlaufen: Die Strände von Naples sind ideal, um sich zu erholen Reise-Information Monat JanFebMärAprMaiJun Tagestemperatur in ° C 262628293132 Nachttemperatur in ° C212121232728 Sonnenstunden/T ag556554 Regentage11910101423 Miami Naples USA Florida Mietwagen Aus Deutschland buchbar bei Alamo, Tel.: 0800-7239253 www.alamo.de Attraktionen Naples Zoo 1590 Goodlette-Frank Rd. Naples, FL 34102 Tel.: +1 239-262-5409 www.napleszoo.com Wooten's Everglades 32330 Tamiami Trail East Ochopee, FL 34141 www.wootenseverglades.com Naples Princess Port O Call Marina, 550 Port O Call Way, Naples, FL 34102 Tel.: +1 239-649-2275 www.naplesprincesscruises.com Restaurants Truluck's 698 Fourth Ave. S, Naples FL 34102, Tel.: +12395303131 www.trulucks.com Hotel-Empfehlung Edgewater Beach Hotel Boutique-Hotel am Strand. Ab 163 ¤ die Nacht für zwei Personen im DZ www.edgewaternaples.com Touristen-Information Collier County Tourism www.paradisecoast.de www.visitflorida.com Wer sich für Tiere interes- siert, ist im Naples Zoo richtig. Hier darf man so- gar Giraffen füttern Reise neue F R e I ze I t 72 Neue Freizeit January 26, 2015 Detailed Staff Reports 11 24 of 39 12/31/2014 Minutes # of Calls Toll Free Number Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of December 2014 3 800-2ESCAPE (800-237-2273) 4.72 PR-Editorial (800-688-3600) 95.25 34 Film Commission (800-349-5770) 0 0.00 5.50 3 International (239-225-1013) 0.00 0 Storm Information (800-785-8252) 0.00 0 Meeting Planner (800-830-1760) 0.00 0 Naples #1 (800-455-2604) 0.00 0 Travel Agent (888-409-1403) 0.00 0 Sports Council (800-342-3110) Grand Total: 40 105.47 Phase V of Southwest Florida Page 1 of 14 January 26, 2015 Detailed Staff Reports 11 25 of 39 12/31/2014 Minutes Calls/Request Purpose Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month of December 2014 Live Information 24 54.38 Special Fulfillment 0 0.00 Guide Request 472 57.77 CVB O ffice Referral 3 7.20 Hang up 0 0.00 Wrong Number 0 0.00 eNewsletter Signup 178 0.00 Golf E-blast 0 0.00 Meeting Planner 0 0.00 Grand Total: 677 119.35 Phase V of Southwest Florida Page 2 of 14 January 26, 2015 Detailed Staff Reports 11 26 of 39 12/31/2014 Guide # of Requests Quantity Naples, Marco Island, Everglades CVB Guide Request Summary by Guide For the month of December 2014 Area Map 5 5 Meeting Planner Kit 2 2 Rack Brochure (Portuguese) 6 6 Rack Brochure (Spanish) 4 4 V isitor's Guide (English) 5218 461 Visitor's Guide (German) 6 6 484 5241 Grand Total: 472 Unigue requests for guides: Phase V of Southwest Florida Page 3 of 14 January 26, 2015 Detailed Staff Reports 11 27 of 39 12/31/2014 Current Year Source Month YTD Month YTD % YTD % YTD Last Year Naples, Marco Island, Everglades CVB Guide Request Summary by Source For the month of December 2014 Group Markets 0 10 0.60% 0 10 0.19% Leisure Markets 433 1,314 79.40% 460 4,600 87.69% Meeting Planners 2 2 0.12% 0 2 0.04% Miscellaneous 12 41 2.48% 22 52 0.99% Niche Markets 25 288 17.40% 168 581 11.08% Spring/Summer In-State Campaign 0 0 0.00% 0 0 0.00% Travel Agents 0 0 0.00% 1 1 0.02% Grand Total: 472 1,655 651 5,246 * YTD = Fiscal Year to Date Phase V of Southwest Florida Page 4 of 14 January 26, 2015 Detailed Staff Reports 11 28 of 39 12/31/2014 Naples, Marco Island, Everglades CVB Request Summary by Group Markets For the month of December 2014 Media # of Requests YTD % YTD Group Business - Corporate Meetings Professional Collaborate Meetings Magazine August 2014 0 10 100.00% Group Business - Corporate Meetings Professional 0 10 100.00% 0 Grand Total: 10 *YTD = Fiscal Year to Date Phase V of Southwest Florida Page 5 of 14 January 26, 2015 Detailed Staff Reports 11 29 of 39 12/31/2014 Naples, Marco Island, Everglades CVB Request Summary by Leisure Markets For the month of December 2014 Media # of Requests YTD % YTD Consumer Directories 2010 Naples, Marco Island & the Everglades Visitors Guide 0 2 0.39% 2013 Florida Insider Guide - Quick Check 1 2 0.39% 2013 Visit Florida Magazine - Quick Check 4 33 6.40% 2013 Visit Florida Magazine - Specific Target 0 8 1.55% 2014 Visit Florida Magazine - Quick Check 117 313 60.66% 2014 Visit Florida Magazine - Specific Target 48 158 30.62% Consumer Directories 170 516 39.27% Consumer E-Marketing DestinationBrochures.com 1 4 0.50% Other/Unknown 2 3 0.38% ParadiseCoast.com 259 787 99.12% Miles Media Imports 256 779 98.11% Phone 2 7 0.88% WEBSITE 1 1 0.13% Consumer E-Marketing 262 794 60.43% Consumer Magazines AA A Florida TourBook 2009 Edition 0 1 33.33% Other/Unknown 1 2 66.67% Consumer Magazines 1 3 0.23% Consumer Newspaper Other/Unknown 0 1 100.00% Consumer Newspaper 0 1 0.08% 433 Grand Total: 1314 *YTD = Fiscal Year to Date Phase V of Southwest Florida Page 6 of 14 January 26, 2015 Detailed Staff Reports 11 30 of 39 12/31/2014 Naples, Marco Island, Everglades CVB Request Summary by Meeting Planners For the month of December 2014 Media # of Requests YTD % YTD ParadiseCoast.com/Meetings 2 2 100.00% 2 Grand Total: 2 *YTD = Fiscal Year to Date Phase V of Southwest Florida Page 7 of 14 January 26, 2015 Detailed Staff Reports 11 31 of 39 12/31/2014 Naples, Marco Island, Everglades CVB Request Summary by Miscellaneous For the month of December 2014 Media # of Requests YTD % YTD CVB Bulk Mail Request 4 22 53.66% CVB O ffice 1 1 2.44% Friend/Relative 4 8 19.51% Other/Unknown 3 10 24.39% 12 Grand Total: 41 *YTD = Fiscal Year to Date Phase V of Southwest Florida Page 8 of 14 January 26, 2015 Detailed Staff Reports 11 32 of 39 12/31/2014 Naples, Marco Island, Everglades CVB Request Summary by Niche Markets For the month of December 2014 Media # of Requests YTD % YTD Niche Markets (Bridal/Honeymoon) Bridal Guide January/February 2014 0 1 7.69% Bridal Guide March/April 2014 0 11 84.62% Bridal Guide November/December 2013 1 1 7.69% Niche Markets (Bridal/Honeymoon) 1 13 4.51% Niche Markets (ECO) Audubon (Added Value) May/June 2014 0 10 3.65% Audubon (Added Value) September/October 2014 13 227 82.85% Audubon July/August 2014 11 37 13.50% Niche Markets (ECO) 24 274 95.14% Niche Markets (Senior) AA A Going Places South May/June 2011 0 1 100.00% Niche Markets (Senior) 0 1 0.35% 25 Grand Total: 288 *YTD = Fiscal Year to Date Phase V of Southwest Florida Page 9 of 14 January 26, 2015 Detailed Staff Reports 11 33 of 39 12/31/2014 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of December 2014 Current Year State Month YTD Month YTD % YTD % YTD Last Year Florida 80 271 18.52% 62 3,346 66.47% New York 34 121 8.27% 37 133 2.64% Ohio 40 92 6.29% 30 97 1.93% Illinois 24 81 5.54% 22 87 1.73% Wisconsin 18 73 4.99% 24 68 1.35% Michigan 23 70 4.78% 35 89 1.77% Pennsylvania 19 69 4.72% 33 105 2.09% New Jersey 12 47 3.21% 17 69 1.37% Indiana 13 45 3.08% 25 66 1.31% Minnesota 12 41 2.80% 24 78 1.55% Texas 12 39 2.67% 20 59 1.17% California 7 38 2.60% 19 63 1.25% North Carolina 11 38 2.60% 18 53 1.05% Virginia 10 34 2.32% 15 46 0.91% Iowa 11 32 2.19% 9 31 0.62% Massachusetts 10 32 2.19% 8 49 0.97% Georgia 9 29 1.98% 20 61 1.21% Maryland 10 29 1.98% 22 54 1.07% Connecticut 7 25 1.71% 9 25 0.50% Missouri 11 25 1.71% 13 46 0.91% Tennessee 5 25 1.71% 14 39 0.77% Colorado 3 18 1.23% 6 22 0.44% South Carolina 3 17 1.16% 9 38 0.75% Kentucky 4 16 1.09% 6 25 0.50% Washington 2 14 0.96% 5 20 0.40% Kansas 2 11 0.75% 6 19 0.38% New Hampshire 5 11 0.75% 2 6 0.12% Alabama 2 10 0.68% 8 35 0.70% Nebraska 3 9 0.62% 4 13 0.26% Phase V of Southwest Florida Page 10 of 14 January 26, 2015 Detailed Staff Reports 11 34 of 39 12/31/2014 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of December 2014 Current Year State Month YTD Month YTD % YTD % YTD Last Year Delaware 1 8 0.55% 3 10 0.20% Oklahoma 3 8 0.55% 8 9 0.18% Oregon 1 8 0.55% 4 11 0.22% South Dakota 3 8 0.55% 1 6 0.12% Arkansas 1 7 0.48% 6 14 0.28% Louisiana 1 7 0.48% 9 19 0.38% Maine 1 7 0.48% 3 11 0.22% West Virginia 4 7 0.48% 3 9 0.18% Mississippi 1 5 0.34% 3 16 0.32% Montana 1 5 0.34% 1 1 0.02% Nevada 1 5 0.34% 3 3 0.06% Arizona 0 4 0.27% 5 16 0.32% North Dakota 0 4 0.27% 0 7 0.14% Vermont 1 4 0.27% 2 2 0.04% Rhode Island 2 3 0.21% 8 24 0.48% Alaska 1 2 0.14% 1 1 0.02% Hawaii 0 2 0.14% 0 2 0.04% Puerto Rico 0 2 0.14% 3 7 0.14% District of Columbia 1 1 0.07% 0 3 0.06% New Mexico 1 1 0.07% 4 7 0.14% Utah 1 1 0.07% 2 6 0.12% Virgin Island 0 1 0.07% 0 0 0.00% Wyoming 0 1 0.07% 2 4 0.08% Armed Forces 0 0 0.00% 0 0 0.00% Idaho 0 0 0.00% 0 4 0.08% Grand Total: 427 1,463 593 5,034 * YTD = Fiscal Year to Date Phase V of Southwest Florida Page 11 of 14 January 26, 2015 Detailed Staff Reports 11 35 of 39 12/31/2014 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of December 2014 Current Year Country Month YTD Month YTD % YTD % YTD Last Year USA 427 1,463 88.40% 593 5,034 95.96% Canada 13 67 4.05% 27 101 1.93% United Kingdom 6 33 1.99% 9 33 0.63% Germany 7 31 1.87% 3 15 0.29% No Address Given 7 21 1.27% 2 7 0.13% Netherlands 3 7 0.42% 1 4 0.08% Brazil 4 6 0.36% 2 5 0.10% France 1 5 0.30% 1 4 0.08% Argentina 1 4 0.24% 0 2 0.04% Austria 1 3 0.18% 0 0 0.00% Belgium 1 3 0.18% 2 2 0.04% Australia 0 2 0.12% 0 2 0.04% Italy 0 2 0.12% 1 2 0.04% Spain 0 2 0.12% 0 0 0.00% Sweden 0 2 0.12% 2 8 0.15% Czech Republic 0 1 0.06% 0 0 0.00% Finland 0 1 0.06% 0 0 0.00% Ireland 1 1 0.06% 0 0 0.00% Norway 0 1 0.06% 1 1 0.02% Algeria 0 0 0.00% 1 3 0.06% Denmark 0 0 0.00% 1 1 0.02% Estonia 0 0 0.00% 0 1 0.02% French Polynesia 0 0 0.00% 0 1 0.02% Hungary 0 0 0.00% 0 1 0.02% India 0 0 0.00% 1 2 0.04% Iran 0 0 0.00% 0 1 0.02% Malaysia 0 0 0.00% 0 1 0.02% Martinique 0 0 0.00% 0 1 0.02% Mexico 0 0 0.00% 0 1 0.02% Poland 0 0 0.00% 1 1 0.02% Portugal 0 0 0.00% 0 1 0.02% Phase V of Southwest Florida Page 12 of 14 January 26, 2015 Detailed Staff Reports 11 36 of 39 12/31/2014 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of December 2014 Current Year Country Month YTD Month YTD % YTD % YTD Last Year Russia 0 0 0.00% 0 2 0.04% Slovenia 0 0 0.00% 0 1 0.02% Sri Lanka 0 0 0.00% 0 1 0.02% Switzerland 0 0 0.00% 1 1 0.02% T aiwan 0 0 0.00% 1 2 0.04% Thailand 0 0 0.00% 0 1 0.02% Turkey 0 0 0.00% 0 1 0.02% Ukraine 0 0 0.00% 1 1 0.02% Uruguay 0 0 0.00% 0 1 0.02% Grand Total: 472 1,655 651 5,246 * YTD = Fiscal Year to Date Phase V of Southwest Florida Page 13 of 14 January 26, 2015 Detailed Staff Reports 11 37 of 39 12/31/2014 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of December 2014 % YTD YTD Month Media Meeting Planners IMEX America October 2014 0 152 97% Meeting Planner Kit Fulfillment 0 1 1% Other/Unknown 0 2 1% Meeting Planners 0 155 99% T ravel Agents Other/Unknown 0 1 1% Travel Agents 0 1 1% Grand Total: 0 156 * YTD = Fiscal Year to Date Phase V of Southwest Florida Page 14 of 14 January 26, 2015 Detailed Staff Reports 11 38 of 39 12/31/2014 Naples, Marco Island, Everglades CVB ParadiseCoast.com Guide Request Summary by Source For the month of December 2014 Source # of Requests No Response 87 Banner Ad 5 Direct Mail 1 Friend 49 Magazine 6 Newspaper 1 Other 33 Search Engine 73 Suchmaschine 1 TV 2 Werbebanner 1 259 Grand Total: Phase V of Southwest Florida Page 1 of 1 January 26, 2015 Detailed Staff Reports 11 39 of 39