TDC Minutes 11/24/2014 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) Tourist Development
Council
Minutes
November 24 , 2014
As of
June 14, 2016
No signed minutes were turned in
November 24, 2014
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, November 24, 2014
LET IT BE REMEMBERED the Collier County Tourist Development Council in gb ,0,r
the County of C oer lli having conducted business herein, met on this date at 9560M in a
avn g
REGULAR SESSION in Building "F" of the Government Complex, Na s, orida
with the Following members present:
Chairman: Co a mis 'oner Tim Nance (Excused)
Vice Chairman: C aj. ill (Excused)
u 61 H. Hendel
Acting Chai
• • Tan Becker
' obert Miller
Ed (Ski) Olesky
John Sorey, III (Excused)
<' Larry Sacher (Excused)
Rick Medwedeff
/4'S' i
ALS M S T: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management
, )
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Director, Parks and Recreation
Jeff Wright, Director, Code Enforcement Director
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Collier County : November 24, 2014 Page 1 of 2
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NOVEMBER 24, 2014
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MEETING AGENDA&NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg.F,3rd Floor
3299 East Tamiami Trail,Naples,Florida 34112
November 24,2014 9:00 am
Collier County Commission Chambers
*Requires TDC Action
1.Call to Order
2.Pledge of Allegiance
3.Roll Call
4.*Changes and Approval of Agenda
5.*Approval of TDC Minutes
a.*Regular Meeting 10/27/14
6.Presentations/Public Comment-(3 minutes each)
7.New Business
a.*RFP#14-6301,Design Services for Clam Pass Park Boardwalk&Restroom Facility
b.*Event Signage Process
c.*Quarterly Financial Report
d.*December TDC Meeting
e.Clam Bay Management Plan-INFORMATION ONLY
f.*Wiggins Pass Interim Dredge Design
8.Old Business
9.Marketing Partner Reports
a.Research Data Services-Walter Klages
b.Paradise Advertising-Cedar Hames
c.Lou Hammond&Associates-PR Services-JoNell Modys
d.Tax Collections-)ack Wert
e.Miles Media-Websitec Activity
f.Sales&Marketing Technologies-Search Engine Optimization
g.Phase V-Fulfillment Services
10.Tourism Staff Reports
a. t Wrt
b.Sales Direc or&Marketing-Jack e-Debi DeBenedetto
http://www.colliergov.net/index.aspx?page=7489 12/8/2014
November 24, 2014
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Jack Wert
Mr. Wert called the meeting to order at 9:00 A.M.
Mr. Hendel moved for Susan Becker to Chair the meeting. Second by Mr. Medwedeff. Carried
unanimously 5—0.
CNA\
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Olesky moved to approve the Agenda. Second by Mr. Medwedeff. a ie nanimously 5—0.
5. Approval of TDC Minutes
a. Regular Meeting 10/27/14
Mr. Medwedeff moved to approve the minutes of the 0 er 27, 2014 meeting as presented.
Second by Mr. Hendel. Carried unanimously 5- 0.
•
6. Presentations /Public Comment - (3 minutes t�
None r
7. New Business
a. RFP #14-6301, Design Services or j9 al ass Park Boardwalk& Restroom Facility
Barry Williams, Director o 4/14:, .' ecreation presented the Executive Summary
"Recommendation to approve t' •x•enditure of tourist development beach park facility tax funds
for$734,370 with Q. Grady Minor and Associates, P.A.for Request for Proposal Number 14-
6301, "Design Servic- for Ql'am Pass Park Boardwalk and Restroom Facility, " and make a
finding that this e ,.f< diture promotes tourism" dated November 24, 2014 for consideration. He
presented the P' ,er .„.a t- and noted:
• The p + e p incl i des a southern extension for the boardwalk, parking lot improvements,
constru "''• of a handicap access kayak launch (if the installation does not damage Sea
• . restroom facility to be located on the beach dune.
Th- project was originally approved by the Tourist Development Council in 2007 but was
reco tly streamlined at the request of the Pelican Bay Services Division who did approve
construction of the kayak launch.
• The Parks and Recreation Advisory Board (PARAB) reviewed the proposal and
recommended the project not be constructed as proposed.
Members expressed concern there is no input from the Seagate community and the City of Naples.
Council members who are not present from today's meeting may be able to provide valuable input
on the proposal for these parties.
Speakers
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November 24, 2014
April Olson, Conservancy of Southwest Florida opposes the proposal which does not have the
support of the public. She recommended Staff be directed to complete an assessment
demonstrating a need for the project.
Dickson Brown reported the Pelican Bay Services Division has not approved the proposal and
expressed concern on the negative environmental impacts that will be created by the project.
Jacqui Mcphee noted she is volunteer guide at the Park and provides eco-tours with many of the
people frequent the area due to its natural characteristics and the proposed project would
negatively impact this experience.
Michael Seef, a volunteer guide at the Park noted a need for the project has not been demo ed
and the County should be looking at less obtrusive alternatives to bathroom facilities ' e
requested the Council recommend the proposed project not be approved. ^�
Bonnie Michaels agreed with the previous speakers given there is a lack of pub :%sport for the
project.
Peter Dugan, Mangrove Action Group expressed concern over the net <',ti ironmental
impacts of the project.
Susan Calkins noted the tourist that frequent this area are seeking •,s ,a c .1 beach setting and
the project would change the character of the Park.
Marcia Cravens, Sierra Club recommended the Council dism pr.ject and expressed
concerns on the negative environmental impacts associated with e project.
Mr. Hendel moved to recommend the Board of Co t.%*!: . E issioners not approve an
expenditure of tourist development beach park i r ds in the amount of $734,370 with
Q. Grady Minor and Associates, P.A. for r . 1 tt ,;_r Proposal Number 14-6301, Design
Services for Clam Pass Park Boardwalk a 1 s .l5-oom Facility. Second by Mr. Medwedeff.
Carried unanimously S— 0.
b. Event Signage Process
Jeff Wright, Director, Code 1.,110 c nt presented the Executive Summary "Recommendation
to approve a process for identi'► 4 . those community events that promote tourism,for the purpose
of allowing additional special eve directional signs in the public rights of way" dated November
24, 2014 for conside .>tion. "te noted:
• The Boar. ., County Commissioners directed Staff to prepare an Ordinance to address the
prolifer.ti•n o,..-v-nt signs in public rights of ways.
• The :l •i ance , as originally drafted to limit the number of signs to 6 per event.
• son co e ned raised by certain parties, it was determined a special category needed to be
aa• s; 4- allows additional signs (up to 40) for events that promote tourism or receive
T or f nding.
Ot. " revised the Ordinance and added Exhibit A which itemizes those events meeting the
riteria for tourist events.
Ac• An event may be added to Exhibit A if the TDC determines it meets the necessary criteria
for a tourist event.
Mr. Wert reported Staff is recommending that only multi-day events qualify for the special
category.
Mr. Hendel moved to recommend the Board of County Commissioners approve a process for
identifying those community events that promote tourism,for the purpose of allowing additional
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November 24, 2014
special event directional signs in the public rights of way as presented by Staff. Second by Mr.
Medwedeff. Carried unanimously 5—0.
c. Quarterly Financial Report
Jack Wert, Tourism Director presented "Tourist Development Tax Quarterly Financial Review"
dated November 24, 2014 for information purposes. He noted:
• He will be meeting with Staff from the Clerk of Courts Finance Office in Jan to
determine any measures which may be taken to streamline the Grant Applicatio d
related funding process.
• Staff will be updating the list of projects for Fund 183 next quarter. �(be
The Council accepted the report as presented by Staff 0
At d. December TDC Meeting
Jack Wert, Tourism Director presented "December Meeting for To elopment Council"
dated November 24, 2014 for consideration.
Mr. Medwedeff moved to cancel the December meeting of the u st evelopment Council.
Second by Ms. Becker. Carried unanimously 5—0.
e. Clam Bay Management Plan- INFORMATION Ol
Mr. Wert presented a copy of the Executive Sttfnmies ted to the Board of County
Commissioners titled "Recommendation thai•• B fof County Commissioners approve the
Clam Bay National Resources Protection Are .A�.I A) Management Plan (Plan) and authorize
the Pelican Bay Services Division to sub t an to the required Federal and State Agencies"
for information purposes. He noted th- mlers may contact Staff if they have any questions, or
request a presentation by the Pe n 01 .y rvices Division at a future meeting.
Speaker
Marcia Cravens provided a histo on how the County assumed control of the Natural Resource
Protection Area wit anagenent of the area subsequently designated to the Pelican Bay Services
Division. •
f. Wiggins Pas Sprim redge Design
Gary McAlpi ector, Coastal Zone Management "Recommendation to accept a proposal
from CB.' �� l Planning and Engineering dated November 18, 2014 for Wiggins Pass Interim
Dr'• e A ,ly s & Design, Permitting and Bid Assistance,; approve a work order under Contract
I:10%-61. -CZ for a not to exceed amount of$62,992.75; and make a finding that the item
• ',4_.tes tourism" dated November 24, 2014 for consideration. He noted:
• A project to straighten the Pass and lengthen the dredging cycle from approximately 15
months to 4 years was completed in 2013.
• The plan contained a component whereby minor"touch up" dredging would be required
every 2 years.
• The area to be dredged is outside the mouth of the Pass in the Gulf of Mexico.
• The 10K+/- cubic yards of material to be dredged will be utilized for beach renourishment
or stabilization of the Pass as necessary.
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November 24, 2014
• The item is scheduled to be heard by the Coastal Advisory Committee on December 11,
2014 but was brought forth for consideration by the TDC today as the Council will not be
holding a meeting in December.
Speaker
Marcia Cravens recommended a study be conducted to determine if the measures employed to
"straighten"the Pass were appropriate to meet the goals of the project.
Mr. Miller moved to recommend the Board of County Commissioners accept a propo tqw
CB&J Coastal Planning and Engineering dated November 18, 2014 for Wiggins 2s Interim
Dredge Analysis & Design, Permitting and Bid Assistance; approve a work ord ir'Y`de r
Contract No. 13-6164-CZ for a not to exceed amount of$62,992.75; and her a ds the item
promotes tourism." Second by Mr. Medwedeff. Carried unanimously 5—0
8. Old Business
None
Break: 10:32 A.M.
Reconvened: 10:37 A.M.
Mr. Hendel did not return
( 10111415"'MIC S''
9. Marketing Partner Reports ,q •
Mr. Wert presented the Slideshow"Marketing C'% t Ports—November 24, 2014" including the
following reports presented by Staff and Consult .
a. Research Data Services—Dr. Waite g
"Collier County Tourism Resear 4 o e 2014—Research Data Services, Inc. "
b. Paradise Advertisin g—Cedar i 1 es/Nicole Delaney
"Advertising Report-Paradise All ertising and Marketing, Inc— Tourist Development Council
November. "
They reported Nip e advertising received 12 awards (6 Golds) for advertising campaigns
associated wit k Cs -ntion and Visitor's Bureau.
c. Lou Hammon s z ' ssociates—PR Services—Jonell Modys
"Lou Ha' o#• End Associates & CVB PR Team Public Relations Report"
d. !AI olle■ ions—Jack Wert
" •,, is ax Collections—Collier County Tax Collector"
. adise Advertising & Marketing, Inc. - Jack Wert
D igital/Social Media Marketing"
f. Sales & Marketing Technologies, Inc. - Search Engine Optimization—Jack Wert
"Search Engine Services"
g. Phase V- Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
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November 24, 2014
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—JoNell Modys
d. Film Office—Jack Wert
e. Sports Council—Jack Wert
f. International Representatives—Jack Wert
g. Visitor Centers—Jack Wert 4
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
*SIP'
None
13. Next Scheduled Meeting Date/Location—January 26, 2015—9:1 I a. .
Collier County Government Center, Administration Bldg. F,3r. loor,
3299 East Tamiami Trail, Naples, Florida 34112
14. Announcements • AcSO
None
There being no further business for the good unty, the meeting was adjourned by order of
the Chair at 11:31 A.M.
/<Z' COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Chairman, Commissioner'Ulm Nance
/S1S
These minu es ap ov d by the Board/Committee on
as prese i ( or as amended
/C)
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