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TDC Agenda 11/24/2014 R
Tourist Development Council Agenda November 24 , 2014 —Amer 011"111.1116.‘ _ MEETING AGENDA &NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center,Administration Bldg. F,3rd Floor 3299 East Tamiami Trail,Naples,Florida 34112 November 24, 2014 9:00 am * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *Regular Meeting 10/27/14 6. Presentations Public Comment- (3 minutes each) 7.New Business a. * RFP #14-6301;Design Services for Clam Pass Park Boardwalk&Restroom Facility b. * Event Signage Process c. * Quarterly Financial Report d. * December TDC Meeting e. Clam Bay Management Plan- INFORMATION ONLY f. * Wiggins Pass Interim Dredge Design 8. Old Business 9. Marketing Partner Reports a. Research Data Services—Walter Klages b. Paradise Advertising- Cedar Hames c. Lou Hammond& Associates—PR Services- JoNell Modys d.Tax Collections-Jack Wert e. Miles Media- Website Activity f. Sales &Marketing Technologies - Search Engine Optimization g. Phase V- Fulfillment Services 10. Tourism Staff Reports a. Director—Jack Wert b. Sales & Marketing— Debi DeBenedetto c. Public Relations & Communications—JoNell Modys d. Film Office—Maggie McCarty e. Sports Marketing—Chris O'Brien f. International Representatives—Jack Wert g. Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location—December 22 unless, cancelled. If so, January 26, 2015 —9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 Tamiami Trail East, Naples, Florida 34112. 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. EXECUTIVE SUMMARY Recommendation to approve the expenditure of tourist development beach park facility tax funds for$734,370 with Q Grady Minor and Associates, P.A. for Request for Proposal Number 14-6301, "Design Services for Clam Pass Park Boardwalk and Restroom Facility",and make a finding that this expenditure promotes tourism. OBJECTIVE: To approve expenditure of funds in order to secure Q. Grady Minor and Associates, P.A. to provide professional design services for a three phase engineering design project for the construction of additional boardwalk and restroom facilities at Clam Pass Park. CONSIDERATION: On May 30,2014,staff issued a Request for Proposal ("RFP")in accordance with Florida Statute Section 287.055, the Consultants Competitive Negotiation Act, to select a firm to prepare a conceptual design for the Clam Pass Park Facilities. The RFP was reviewed and approved by Collier County and various stakeholders, including the Pelican Bay Foundation. The RFP was for design services including: design, permitting, public meetings, construction documents, bidding, shop drawing review,and final certifications. E-mail notices were sent to one thousand four hundred and sixty (1,460) contact addresses with fifty seven (57) vendors requesting full solicitation packages, and three (3) proposals were received by the June 30, 2014 deadline. A publically noticed Selection Committee meeting was held on August 12, 2014 and after review and discussion, and by consensus of the members, the responding vendors were ranked in the following order: 1. Q Grady Minor and Associates, P.A. 2. CPH, Inc. 3. Parker/Mudgett/Smith Architects,Inc. In compliance with Section 287.055, the ranking and ability to negotiate a contract with Q. Grady Minor and Associates, P.A.was approved by the BCC on September 9,2014. FISCAL IMPACT: The source of funds is from Tourist Development revenues appropriated for this Project No. 90091 (Clam Pass Park Boardwalk and Restroom Facility) within the Parks and Recreation Beach Park Facilities Capital Fund 183 (TDC Beach Parking Facilities). GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY BOARD RECOMMENDATION: The Parks and Recreation Advisory Board previously approved this project on May 16, 2007. The TDC approved this project on May 29, 2007. Collaboration with stakeholders including the Pelican Bay Foundation and Pelican Bay Services Division has produced an acceptable conceptual plan that has moved the project to the design phase. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. The TDC must make a finding and recommendation to the BCC that this expenditure promotes tourism.—CMG RECOMMENDATION: Recommendation to approve the expenditure of tourist development beach park facility tax funds for$734,370 with Q Grady Minor and Associates, P.A. for Request for Proposal 7�- 2 Number 14-6301, "Design Services for Clam Pass Park Boardwalk and Restroom Facility", and make a finding that this expenditure promotes tourism. Prepared by:Margaret A. Bishop,P.B., Senior Project Manager,Facilities Management Department EXECUTIVE SUMMARY Recommendation to approve a process for identifying those community events that promote tourism, for the purpose of allowing additional special event directional signs in the public rights- of-way. OBJECTIVE: To obtain TDC recommendation of approval of a process for identifying those community events that promote tourism, for the purpose of allowing additional permitted signs in the public right-of way for such events. CONSIDERATIONS: In response to a proliferation of event signs in early 2014, the Board of County Commissioners recently approved limits on the number of special event directional signs that can be permitted for placement in the public rights-of-way (see BCC meeting of September 23, 2014, Item 16.A.26). Prior to the Board's approval, there were no limits on the number of these signs. Following the Board's September approval, these signs are limited to 6 blue signs, with white font, within a 5-mile radius of the event. Several event sponsors have expressed concern over the new limits. Certain community events are financially supported by tourist tax finding (through tourism grants or direct marketing support). In addition to these tourist tax funded events, there are other community events (such as Snowfest) that promote tourism. This proposal would allow those events that have obtained TDC approval as promoting tourism to place up to 40 permitted special event directional signs in the public right-of-way. All other events would be subject to a 6 sign limit. Other general adjustments would be made with respect to all events, to accommodate additional concerns that have been raised. For example, blue signs would no longer be required, and there would no longer be a 5-mile radius from the event location for placement of the signs. The size of the County, and the unique location of many special events (Everglades City, e.g.), has generated concerns from event sponsors over this relatively tight radius. A list of special events that meet this standard of"involving expenditure of tourist tax funds, and/or promoting tourism,"is included as Exhibit A to this Executive Summary. In addition, sponsors of those events that wish to be added to the list could come before the TDC on a future agenda and obtain approval as an event that meets this standard. Right-of-way permit forms would be updated accordingly. FISCAL IMPACT: None, GROWTH MANAGEMENT IMPACT: There is no growth management impact associated with this Executive Summary. LEGAL CONSIDERATIONS: This item has been reviewed as to form and legality, and requires a majority vote for approval. -CMG 7� 2 RECOMMENDATION: That the TDC recommend approval of the process outlined above, for presentation to the Board of County Commissioners at a future meeting. Prepared by: Jeff Wright, Director, Code Enforcement Department, Growth Management Division Attachments: (A)List of events 3 EXHIBIT A SPECIAL EVENTS THAT PROMOTE TOURISM Stone Crab Festival,October City Fest-Naples,October Swamp Buggy Races, Nov,Jan, March Naples International Film Festival,November Senior Softball Winter Nationals November Florida Panther Festival, November Christmas on third Festival of Lights, December FBU National Championship Football, December CME LPGA Event, November Shark Shootout Golf, December Ace Group Classic Golf, February HITS Triathlon,January Naples National Art Festival, February Old Florida Festival(Collier Museum), March Everglades Seafood Festival,January Marco Island Seafood Festival Snowfest, December TDC EXECUTIVE SUMMARY Tourist Development Tax Quarterly Financial Review OBJECTIVE: Review revised tourist development tax fund balances for Q 4 FY 14. CONSIDERATIONS: The financial position of all funds that the Tourist Development Council (TDC) oversees is reviewed on a quarterly basis in accordance with County Ordinance 92-60. The attached spreadsheets outline the position of each of our funds for the 4th fiscal quarter of FY14. The tourist tax funds are in balance. The FY 2014 4th quarter Budget to Actual Report presents the budget and actual activity recorded in the Collier County accounting records as of September 30, 2014 reflecting the fiscal year from October 1, 2013 through September 30,2014. All expenditures are in line with the FY 14 budget. The County Budget Office staff has added footnotes to the financial reports to explain large variances between the amended budget and the combination of spent and/or committed expenditures. Below is further explanation of the obvious expense variances. 1. All Fund expenditures reflect preliminary numbers, pending the final close out of FY 14 by County Finance. 2. 193- Non County Owned Museums Grants- only two requests for grant reimbursement have been received to date. 3. Fund 195- Beach Renourishment, Maintenance & Monitoring-the Capital Project line reflects 91.4% of the budgeted amount has been spent as a result of the completion of the major beach renourishment in Naples. 4. Fund 195-Transfer to General Fund is to cover the cost of Turtle Monitoring. 5. Fund 183-Beach Park Facilities- the variance between the adopted budget and the amended budget is because the adopted budget only includes new projects budgeted in the new fiscal year. The amended budget includes those new projects and the projects rolled over from previous fiscal years that are in various stages of completion. Expenditures to date are 31% of amended budget due to carry over to the next fiscal year for completion. See last page of the budget spreadsheet listing all of the capital projects in this fund. 6. Fund 184- Advertising and Promotion- Operating Expense line reflects that 80% of our contracted services budgets have been expended for FY 14. 7. Fund 194- Tourism Operating Expenses- FY 14 expenditures for personnel and operating costs are 87% of amended budget. 8. Fund 196- Disaster Recovery Advertising- Expenditure shown is indirect charges allocated to this fund for county services provided to the tourism department. FISCAL IMPACT: This item is for review and comment with no financial impact. 2 G RECOMMENDATION: Staff requests the TDC review the Q 4 FY 14 Financial Report. This item is for information only. SUBMITTED BY: Jack Wert,Tourism Director 2 c t :41.O Q cu CC To 7 U C 0 O 4-° L.L. 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E < E co 0, v H G 04 N ~ m a E " ¢ E ° E o --E- 1? m m > m m m ' m 0 . a o „ .9 w ` `' m cog 0 0 ., a Lo' 7= s d 4 0 e c 88 �1 A aa,, -C. A 01 49 .- _v 0 . vs -v, A 4 4 te a°. ag o 0 p 0o�opp�� > a o u (2 u m m §$ t0 vi (1_-- 2 > LO0 1==1 y a w l C W Qp 0 o ff H HH .HMt pN N N p N p N NN f`1 Q 8 O O �° � a a 42 d nl 00 0 o0 00 00 00 OOO 8 00 00 M 000 3 of 01 01 F 1- m I- Q P. 4) a, a, s a, ), o a a, t; t; t; t; is b 2 w w w w 03 IV d w w w w w w w w w a1 C G y1 40 0 0 P. 0 P. 0 0 0 0 P. P. 0 P. 0 0 P. `a e w W..-I 'O a a` a` a` a` a s a` a` a a` a a a a a a a I- F- m a Kw LL C u 15...t, g LL ▪ D,a c Q E o a Z m .g W ga 7 N C M _a F 2 .r4i to 6 EXECUTIVE SUMMARY December Meeting for Tourist Development Council TDC) OBJECTIVE: Discuss and recommend cancelling scheduled December 22, 2014 TDC meeting. CONSIDERATIONS: Traditionally the TDC has not met in December due to the Holiday season. This year's regular meeting date would be December 22. Staff does not anticipate there will be agenda items that will require a TDC meeting on December 22, so we are recommending cancelling that meeting. FISCAL IMPACT: There is no Fiscal impact from this action RECOMMENDATION: Staff suggests the December 22,2014 TDC meeting be cancelled. If an unforeseen item needs TDC review in December, we will try to schedule a special meeting. SUBMITTED BY: Jack Wert,Tourism Director EXECUTIVE SUMMARY Recommendation that the Board of County Commissioners approve the Clain Bay Natural Resource Protection Area (NRPA) Management Plan (Plan) and authorize Pelican Bay Services Division to submit the Plan to the required Federal and State Agencies. OBJECTIVE: For the Board of County Commissioners to approve the Clam Bay NRPA Management Plan and authorize the Pelican Bay Services Division to submit the plan to the required Federal and State Agencies. CONSIDERATIONS: 1. On December 11, 2012, the Board of County Commissioners clarified and reaffirmed that the Pelican Bay Services Division has the responsibility for advising the County on dredging and maintaining Clam Pass and will manage such activities for the County. The Board also directed Turrell, I-Iall & Associates to prepare a work order tinder Contract 10-5571 to update the existing Clam Bay Management Plan. Since that time, the Clam Bay Committee of the Pelican Bay Services Advisory Board developed a comprehensive list of all community members and stakeholders and invited same to 23 public meetings and workshops from March 2013 to June 2014. 2, On June 19, 2014, the Pelican Bay Services Division called a Special Meeting to review the final draft Clam Bay NRPA Management Plan. At the Pelican Bay Services Division regular meeting on July 2, 2014 the board voted unanimously to approve the Clam Bay NRPA Management Plan and submit it to the BCC for review and approval. 3. The Management Plan will provide guidance for future management activities within the NRPA, building on the successes of the 1998 Restoration and Management Plan. 4. The Management Plan will also be used to support permit applications that may be required for management activities. It also includes typical dredging templates for the three sections of Clam Pass and flood shoal that show the cross sectional areas that could be dredged in any event. 5. The document also allows for changes to the plan should new information or management techniques come to light that would be of benefit to the Clam Bay NRPA, FISCAL IMPACT: The fiscal impact for application and processing of the Clam Bay NRPA Management Plan until issuance of the new 10 year permit is $82,160. Additional expenses to carry out activities required by the 10 year plan for annual hydrographic ($28,800) and biological ($22,300) monitoring, and water quality work ($5,500) is $56,600. Not all Clam Bay/Clam Pass related expenditures may be eligible for TDC funding and those that may be eligible will be reviewed by the TDC and the BCC to make a finding as to whether the expenditures promote tourism. The Tentative FY15 TDC Fund (195) project 88032 budget includes funding of $71,500 for the 10-year dredging permit. 7� 2 LEGAL CONSIDERATIONS: Pursuant to Section 125.0104, Fla. Stat., the Tourist Development Council ("TDC") is required to make a recommendation to the Board of County Commissioners ("BCC")prior to the expenditure of tourist development tax. Not all of the Clam Bay/Clam Pass related expenditures may be eligible for'TDC funding. For those expenditures that may be eligible the Pelican Bay Services Division is required to ask the TDC to make a recommendation on the expenditures and to make a recommendation and finding as to whether the eligible expenditures promotes tourism. Following a TDC recommendation, this item will then be taken to the BCC for approval. This item has been approved as to form and legality and requires majority vote for approval.—CMG GROWTH MANAGEMENT IMPACT: None RECOMMENDATION: That the Board of County Commissioners approve the Clam Bay NRPA Management Plan and authorize Pelican Bay Services Division to submit the Plan to the required Federal and State Agencies. Prepared by: Mary McCaughtry,Operations Analyst Reviewed by: Neil Dorrill, PBSD Administrator 3 r February 18,2014 Clam Bay Committee of the Pelican Bay Services DMsion 7.Discussion of Torrel1•Hel1&Associates contract renewal Page I of 2 TURRELL, HALL & ASSOCIATES, INC. • MARINE&ENI'IROA'MENTAL CONSULTING 3554 Exchange Avenue,Suite B.•Naples,Florida 34104-3732•(239)643.0166•Fax 643.66320 thall turrell-assoclates.com AMC 2,2011 RECEIVE[ JUN 072011 Pelican Bay Services Division PELICAN MY SERVICES DNIS1Ok Mr.Kyle Lukasz 801 Laurel Oak Drive,Suite 605 Naples,FL 34108 Re: Proposal for Professional Environmental Services Clam Bay Biological Studies(Contract 10-5571).Fiscal Year 2010-2011 Dear Mr.Lukasz: Turret],Hail&Associates,Inc.is pleased to provide you with thisproposal for environmental services.Based on the Request for Proposal and the newly issued County contract(10-5571),we propose to continue annual biological monitoring of Clam Bay with the following scope of services. Task I-Annual Biological Monitoring to include sampling and photographs Lump Sum S22,250.00 Task H-Seagrass Monitoring of outer Clam Bay and nearby channels Lump Suns$4,680.00 Task ID-Tidal Data Collection,Analysis and Hydrographic Reporting Lump Sum$28,750.00 Task IV-Water Quality Data Analysis to include coordination of data Irons PBSD,data input and annual analyses to compare past and present trends Lump Sum$5,520.00 Task V-Water Level Data Collection to include installation and downloading Lump Sum$9,770.00 Task VI- Annual Report Preparation and Submittal Lump Stun$11,215.00 Task VII- Annual Report Presentation I amp Sum$3,600.00 Task VIII.Hand Dug Channel Inspection and Maintenance to include both verifying channel stability and oversight of maintenance events if the channels are filling-in 1.unsp Sum 510,400.00 Task IX-Additional consulting services,meeting attendance,site investigation and research field observation and reports Time and Materials(Not to Exceed)S15,000.00 Reimbursable Expenses $1,000.00 -A TK 4'0 3S-- 3 Li 3.". Lump Sun,Total..I S96,185.00 H/1-) — So Time and Materials Total 516,000.00 '2 C,'""/ 4 Other current annual Clam Bay-related expenses: Aerial photo $7500 Interior Channel Maintenance 32,500 Contract Labor(to offset staff time for water sampling,etc. 12,500 Tree trimming 38,000 Repairs/maintenance of tide gauges&water level loggers 500 Other operating supplies 500 Minor operating equipment 2,400 10-year permit application Biological services 39,000 Engineering services 32,500 Proposed new monitoring activities for FY 2015 Annual bathymetric survey of Clam Pass 26,300 Initial bathymetric survey of interconnecting waterways 25,000 Monitor archeological sites 750 Monitor gopher tortoise burrows 3750 Monitor plots in scrub and hammock habitats 6000 Inspect canoe trail and Clam Bay signage 300 Monitor upland activities that could affect flow 600 Promote education information re: exotic&nuisance species 700 Coordinate with Collier County&Waldorf re:vegetation& litter control 500 5 CLAM BAY NRPA MANAGEMENT PLAN October 2014 Version 6.5 PREPARED BY: TURRELL HALL & ASSOCIATES, INC 3584 EXCHANGE AVENUE NAPLES, FL 34104 6 CLAM BAY NRPA MANAGEMENT PLAN Pelican Bay Services Division October 2014 Ver. 6.5 CLAM BAY NRPA MANAGEMENT PLAN EXECUTIVE SUMMARY The Clam Bay Natural Resource Protection Area (NRPA) is a 560.05-acre estuarine system consisting of sandy beaches, Clam Pass, shallow bays, tidal creeks or tributaries, seagrass beds, and mangrove forests on the west coast of Collier County in Southwest Florida. The NRPA includes three primary bays, Outer Clam Bay(southernmost), Inner Clam Bay(central), and Upper Clam Bay (northernmost), connected by a series of tidal creeks and connected to the Gulf of Mexico by Clam Pass. The preparation and implementation of the Clam Bay NRPA Management Plan has been undertaken by the Pelican Bay Services Division at the direction of the Collier County Board of County Commissioners. The Management Plan will provide guidance for future management activities within the NRPA, building on the successes of the 1998 Restoration and Management Plan, by outlining the goal and objectives designed to protect, maintain, and monitor the natural resources within the NRPA and foster responsible stewardship going forward. The Management Plan provides an overview of the natural resources and processes within the NRPA along with a summary of the surrounding development and a brief historical perspective of past events and activities which have affected it. Coordination with community members and stakeholders has been balanced with anticipated administrative and financial resources to develop the following goal and supporting objectives for this Management Plan. All activities in support of these objectives will be prioritized and governed by the PBSD and available funding. Goal: To establish the basis for management activities that will be undertaken to protect the health of the Clam Bay NRPA estuary. Objectives to support this goal include: 1. Maintain and protect the native floral and faunal communities within the Clam Bay NRPA 2. Ensure the estuary has adequate tidal and freshwater flows to maintain ecological health within the Clam Bay NRPA 3. Monitor and maintain water quality within the Clam Bay NRPA 4. Monitor archaeological sites within the Clam Bay NRPA 5. Ensure recreational activities are environmentally compatible within the Clam Bay NRPA In support of these objectives, periodic monitoring of the flora and fauna will be conducted. Encroachments into the NRPA by exotic and nuisance vegetation will be documented and reported for removal or control. Monitoring of water quality and freshwater inputs into the NRPA will be continued. Archaeological resources within the NRPA will be periodically monitored, and any degradation will be reported to the State Historic Preservation Offices. Educational opportunities will be explored and acted upon to promote environmentally compatible recreational uses within the NRPA. Irresponsible or environmentally damaging activities will be documented and, where appropriate, reported to the proper authorities. Regular monitoring of Clam Pass will be conducted to track the stability of the inlet. The Management Plan outlines the hydraulic and bathymetric parameters that will be investigated to enable the PBSD to 7 CLAM BAY NRPA MANAGEMENT PLAN Pelican Bay Services Division October 2014 Ver. 6.5 make recommendations to the BCC on when and where dredging might be undertaken to maintain the tidal exchange necessary for the long-term health of the estuary. The Management Plan also includes typical dredging designs for the three main sections of Clam Pass and shows the cross sectional areas that could be dredged. The pros and cons of dredging will be weighed in regards to both hydrologic and ecological consequences. All monitoring, investigative, and management activities from the preceding year will be compiled into an annual report and summarized in an annual presentation to the PBSD Board. Comparisons to historic data will be done where appropriate to track trends and make determinations as to whether additional interventions are needed to maintain the estuary's health. Biological monitoring, water quality monitoring, Pass bathymetry and status investigations, and any other activities conducted or data collected during the preceding year will be documented in the annual report. The PBSD will then determine if changes to management strategies and activities are needed. The Management Plan will be an integral part of permit applications that may be required for management activities in support of the Goal and Objectives. The Management Plan will provide background information to permitting agencies regarding conditions that may be present, why management actions are being undertaken, and how impacts to natural resources will be minimized. The document also allows for changes to the Management Plan should new information or management techniques come to light that would benefit the Clam Bay NRPA. ii 8 CLAM BAY NRPA MANAGEMENT PLAN Pelican Bay Services Division October 2014 Ver. 6.5 1.0 Introduction Purpose of the Clam Bay Natural Resource Protection Area Management Plan The purpose of this management plan is to provide guidance and direction for the protection, preservation, and maintenance of the Clam Bay Natural Resource Protection Area (NRPA). This plan will form the basis by which future management decisions can be made by identifying the appropriate techniques necessary to achieve long-term sustainability for the natural resources and their uses within the Clam Bay NRPA. This plan, in addition to providing a brief historical perspective of activities undertaken within this system,will identify the management goal and objectives; allow for development of methods to achieve the goal and objectives; and summarize implementation, assessment,and evaluation strategies that strive to balance resource protection with recreational use. While the 1998 Clam Bay Restoration and Management Plan (1998 Management Plan) primarily focused on mangrove health and recovery, this plan will address all floral and faunal components of the NRPA. The plan will draw from the 1998 Management Plan, input from multiple interested stakeholders, and historical biological, hydrological, and physical reports to outline the goal and objectives for future management of the ecosystems throughout Clam Bay. The 2014 Clam Bay NRPA Management Plan(Management Plan)and any subsequent revisions recommended by the Pelican Bay Services Division (PBSD)shall be submitted to the Collier County Board of County Commissioners(BCC)for approval. Once approved by the BCC,this Management Plan,or future amendments to the plan by the PBSD Board,will supersede all others and will serve as the primary guidance tool for future permitting and other management activities necessary to protect, preserve, maintain, and monitor resources within the system. Development of the Clam Bay NRPA Management Plan Turrell, Hall &Associates, Inc. served as the principal consultant for the Management Plan. This consultant firm has a long history of work in the Clam Bay NRPA and was primarily responsible for the implementation of the 1 998 Management Plan that resulted in the successful restoration of Clam Bay's mangrove forest. The coastal engineering firm of Humiston &Moore, Inc.provided input and monitoring data for the 2014 Management Plan relative to Clam Pass and the dredging design criteria. The PBSD Clam Bay Committee consists of members of the PBSD Board, which is an advisory board to Collier County's Board of County Commissioners. The Clam Bay Committee met regularly in 2013 and 2014 and provided input and direction to the consultants. Additional regular input was provided by representatives of several stakeholder organizations, including the Mangrove Action Group, as well as several interested Pelican Bay residents. All Committee and Board meetings were properly noticed, open to the public,and allowed audience participation. Input was also solicited via notices to more than 30 area businesses, government officials and employees, condominium associations, and individuals who regularly use Clam Bay. These representatives were invited to participate in two 1 9 CLAM BAY NRPA MANAGEMENT PLAN Pelican Bay Services Division October 2014 Ver. 6.5 meetings held in the spring of 2013. Some have attended and provided comments at the regular meetings of the PBSD Clam Bay Committee where drafts of the Management Plan have been discussed. Stakeholders were also notified in April 2014 that a draft of the Management Plan was available on the PBSD's website, and they were invited to send their comments to the PBSD's office and/or attend a workshop about the Clam Bay NRPA Management Plan on May 14,2014. A list of these area people/organizations is included with this Management Plan (pages 48 and 49). Pelican Bay Services Division Turrell, Hall &Associates, Inc. Chairman Tim Hall—Project Manager 801 Laurel Oak Drive, Suite 302 Arielle Poulos—Project Biologist Naples,Florida 34108 3584 Exchange Avenue (239) 597-1749 Naples,Florida 34104 (239) 643-0166 Humiston &Moore Engineers Brett Moore—Project Manager Mohamed Dabees—Project Engineer 5679 Strand Court Naples, Florida 34110 (239)594-2021 2 10 CLAM BAY NRPA MANAGEMENT PLAN Pelican Bay Services Division October 2014 Ver. 6.5 Role of the Pelican Bay Services Division In order for the management and maintenance of the Clam Bay NRPA to be successful,coordination between a myriad of local, state, and federal agencies and interested citizens groups is required. The PBSD has undertaken that role for most of the past fifteen years. The Pelican Bay Municipal Services Taxing and Benefit Unit(MSTBU) is a dependent special district that was formed pursuant to Chapter 125 of the Florida Statutes and was formally enabled by the BCC pursuant to Ordinance numbers 90-111 and 91-22. These ordinances were replaced in 2002 by Ordinance 2002-27 which further clarified the role of the MSTBU and the PBSD Board, This MSTBU was created to, among other things,provide for the maintenance of conservation and preserve areas within Pelican Bay. This responsibility was undertaken diligently from 1998 to 2008 and resulted in the implementation of the previous 1998 Management Plan and the recovery of the mangrove die-off areas. Per action by the BCC, the responsibility for many of the monitoring and maintenance activities associated with Clam Bay was given to Collier County's Coastal Zone Management Department from 2008 to 2012. In 2013, the BCC returned responsibility for the monitoring and maintenance of the system to the PBSD via Ordinances 2013-19 and 2013-61. It is under the PBSD's direction that this current management plan has been written. While the MSTBU is a dependent special taxing and benefit district,the PBSD is an arm of Collier County government and makes recommendations to the BCC. The PBSD implements its defined responsibilities within the Pelican Bay community,sets its own budget and agenda, and regularly submits them to the BCC for approval. The BCC has commonly approved the Clam Bay management activities,dedicated funds towards those activities,and authorized the development of this Management Plan. The PBSD's effective working relationship with the BCC is expected to continue as the PBSD serves as the official manager of the 2014 Management Plan,which is consistent with Ordinances 90-111,2002-27,2013-19 and 2013-61 of Collier County. The PBSD will direct the Management Plan and has the responsibility for its implementation and operation over time. As such,the PBSD will plan and implement defined management activities with BCC approval whose purpose will be to protect,preserve,maintain,and monitor the natural communities and ecological integrity of the Clam Bay NRPA. The PBSD has several attributes which make it a logical guiding force in the management and maintenance of Clam Bay. The PBSD: • is located within the Clam Bay drainage basin; • has an advisory board made up of residential and business members within Pelican Bay; • garners fiscal support for community projects, including Clam Bay NRPA activities, collected from local special assessments(non ad valorem taxes)of the residents and business members within Pelican Bay; 3 11 CLAM BAY NRPA MANAGEMENT PLAN Pelican Bay Services Division October 2014 Ver. 6.5 • is accessible to the public due to its local governing board and advertised public monthly meetings; and • has demonstrated a long-term commitment to the Clam Bay NRPA and a successful track record regarding its preservation, restoration and maintenance over the past fifteen years. These attributes give the PBSD the knowledge and expertise in matters of local concern and, in particular,the problems,opportunities,and interests of local residents as they relate to the Clam Bay ecosystem. Its relationship with the BCC gives it an additional level of access to technical expertise and oversight that will be necessary to assure that the Management Plan,as contemplated in this document, is fully implemented in the field. As part of its responsibilities,the PBSD will assemble and distribute various technical reports and assessments as required under the Management Plan,as well as coordinate with other public and private groups interested in Clam Bay. The PBSD is organized for and designed to maintain both its knowledge of the Clam Bay resources and to generate public support of the same. The PBSD will insure that the general public, residents in Pelican Bay,the PBSD consultants, and representatives from government agencies with jurisdiction over Clam Bay each have on-going involvement and input into the Management Plan as appropriate. 4 12 CLAM BAY NRPA MANAGEMENT PLAN Pelican Bay Services Division October 2014 Ver. 6.5 2.0 Overview of the Clam Bay NRPA Description of the System The Clam Bay NRPA is a 560.05-acre estuarine system consisting of sandy beaches, Clam Pass, shallow bays,tidal creeks or tributaries, seagrass beds,and mangrove forests on the west coast of Collier County in Southwest Florida. The Clam Bay system is part of the Cocohatchee-Gordon River Transition referred to by the Collier County Department of Natural Resources as Coastal Zone II. It is one of the few remaining estuarine systems in the Cocohatchee-Gordon River Drainage System and the only coastal NRPA in Collier County. Historically the Clam Bay System was connected to Wiggins Pass to the north via a system of mangrove swamps and shallow creeks with intermediate open water areas that were excavated and are now known as Vanderbilt Lagoon (Collier County, 1994,Tropical Biolndustries, 1978). It is recognized that the connection was marginal at best and while passable at times, it was not uniformly and consistently navigable(Clam Bay Restoration and Management Plan, 1998). Connection to Vanderbilt Lagoon ended in 1952 with the construction of Vanderbilt Beach Road. Similarly,aerial photos of the Seagate Drive area taken prior to its construction show that Outer Clam Bay was connected to the mangrove swamps to the south via shallow meandering creeks and intermediate open waters leading to Doctors Pass. These creeks were only navigable by canoes and small skiffs(Terrell,2009). These swamps to the south were eventually excavated to become Venetian and Moorings Bays. The connection to Outer Clam Bay ended in 1958 when Seagate Drive was constructed. Today,the Clam Bay NRPA includes three primary bays, Outer Clam Bay(southernmost), Inner Clam Bay(central), and Upper Clam Bay(northernmost),connected by a series of tidal creeks and connected to the Gulf of Mexico by Clam Pass, The main creek system between the Pass and Bays is a multi-use waterway which at times sees swimmers,fishermen, boaters, canoers,kayakers,and paddleboarders all sharing the open waters of the waterways and the Pass. A canoe/kayak trail has also been permitted and markers installed throughout the system. The community of Pelican Bay abuts the northern and eastern edges of the system,while Seagate and Naples Cay communities abut the southern portion of the system. This system is an important natural and recreational resource for local residents and visitors. The Clam Bay system was designated a Natural Resources Protection Area(NRPA) by Collier County in 1995. The purpose of the NRPA designation is to protect endangered or potentially endangered species and to identify large connected intact and relatively unfiagmented habitats,which may be important for listed species(Collier County, 1994). A timeline of important events that occurred within the Clam Bay NRPA along with a compilation of permits issued in and around Clam Bay are presented in Appendix 1. Clam Pass is a small,marginally stable inlet that has migrated north and south along the shore over the years. Prior to dredging, average water depths of Clam Pass were -2.5' to-1.0',and its width ranged 5 13 • CLAM BAY NRPA MANAGEMENT PLAN Pelican Bay Services Division October 2014 Ver. 6.5 from 30-50' (Collier County, 1994). The Pass remains the primary source of tidal exchange for the Clam Bay system, but it is restricted by sediment deposits just inside the Pass and in the long meandering tidal creeks surrounded by mangrove forests. . •,.` y -}; - i ,i •`. 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I VI pow 11 ■,4 i 1 , ''.. .. .., , . „.. ., „ 13 ,. -..) .- - I.., a) I 0 w 0 a-a -0 co co co a) a) a, (� = v v = v _v a = a v v ) a) 5 5 m m m m m m m m m O • • (/) • • • V) • • • • fi �c.aw,io kat DIRECTOR'S REPORT-Jack Wert- Oct, - Nov. 2014 ADVOCACY ACTIVITIES Communicated with Federal Legislative Delegation on renewal of Brand USA funding TOURISM INDUSTRY ACTIVITIES Visit Florida medical Tourisms Committee meetings DMAI Advocacy Committee Meetings DMAP Board Conference call and annual convention of DMAI Welcome message to Connect Sports Forum-Naples Grande Welcome message to Conference Direct Conference at Marco Island Marriott Presentation to Marco Island Realtors Specialist program Presentation to Marco Island Sunrise Rotary Club PRODUCT DEVELOPMENT Met with NBA All Star Golf Tournament group to plan Naples event. TRADE SHOW ACTIVITIES Attended World Travel Market in London Met with 15 tour operators and hosted the top tour operators at a Visit Florida event Participated in Visit Florida Media event and met with 6 UK journalists on possible feature stories on Collier County. PROMOTIONAL ACTIVITIES NBC TV Interview on record tax collections for FY 14 and FBU youth football event. Met with Octagon& Greg Norman teams to finalize golf promotions to support three professional events in Fall and Winter ADMINISTRATIVE, Meetings and follow up with contractors for office move Website enhancement meetings with staff and Miles Media to tweak new German website 1 • GROUP SALES- Debi DeBenedetto October 18 - November 17, 2014 Industry Relations — Sales • American Express Event-eract show attended in Atlanta met with 26 planners and leads sent to partners. Partner participation Inn on Fifth. • Meetings Focus Live golf VIP event co hosted as sponsor in Ponte Vedra — meetings with 30 planners in attendance and hole sponsorship — Partner hotel participation Hilton Marco Island. • M&C Interact show Portland attended and met with 25 planners and had 16 one on one planner appointments. Two hotel partners participated, Naples Grande and Inn on Fifth. • All show follow-up by CVB is pending my return to the office and all show leads were sent to hotel partners. New Product Development • Preparation for November and December shows • Naples Bay Resort hosted our Sales Mission Committee meeting where we appointed and prepared our plan, cities and chairpersons are in place. Dates to be determined and planning continued. • Concept of new promotional giveaway to agency • Meeting with Wooten's to understand new enhancements and partner relationship and co-op opportunities • Assist county HR by preparing CPQ job description for Tourism Sales. • The Sales team - both Meetings and Leisure have been working on the 2015 Sales plan implementing the ideas and following the plan and working with the agency on media buys, proofing ads, newsletters and other collateral and trade show registrations. • Michelle as sales administrative has continued to take on office tasks for the entire CVB staff and manage additional p-card transactions and other duties to efficiently run the office side of the CVB. 2 4t�rfo Y1R4tik FlIA _ .fi Fams/Site Visits • Continued preparation for our December Encounters in Paradise Fam 18 attendees registered • Pitched destination hosting of Florida Encounter 2017 • Several planners were assisted this month with questions and site support and other CVB services per my task report • One site itinerary planned and meeting held with planner • Destination hosted top 25 Conference Direct Planners at Marriott Marco Island Beach Resort with CVB sponsorship funding support and assistance with events and activities. Destination welcome bags were provided for all attendees. Overall this group of just 25 top planners books an estimated $50 million in group meetings and we will be getting our share of those opportunities. Requests for Proposal (RFP's) and Booked Business • Current report dates —October 18 —Nov. 17, 2014 • We sent out—15 RFP's and 3 trades shows of leads to hotel and destination partners 1. RFP's total 778 room nights with potential of$403 K in economic impact. Many small group requests are coming in last minute plus trade show leads Sponsorships & RFP Enhancements • We had two request s for RFP enhancements this period and one booked for $34,807 in revenue to that hotel. • We have 115 open RFP's pending that hotels need to follow up and report status for. Hotel reporting needed to determine bookings. 3 • LEISURE/ASSOCIATION SALES - Claudia Johnson October 16—November 14,2014 Industry Relations—Sales—Memberships • Site at Ramada,dropped off bags for Comptoir FAM. • Met with Wooten's to discuss partnership opportunities. • Met with Cathy Christopher to discuss LXT show. • Sales Mission meeting at Naples Bay Resort in conjunction with Group Sales. • Met with Regina Day re: Fl Association Groups with which she is working. • Ordered Leisure promotional items for upcoming shows. New Product Development • Finalized details for LXT Travel Show December 8—11, 2014. • Registered for Philadelphia Travel Adventure Show. Sales Missions • Leisure Sales Mission cities established at Sales Mission partner meeting and f/up email sent. Cities selected are: NYC,Toronto and Ohio. Familiarization Trips • Preliminary work started on UK pre-Huddle FAM. January 2015. Trade Shows • Attended Buck Travel Texas Road Show. October 20—24, 2014—cities: Dallas,Austin,San Antonio and Houston. Florida State Association • Attended Tallahassee event in conjunction with West Palm Beach, Fort Lauderdale, Miami, Lee and Tampa CVB's. Partners in attendance were LaPlaya Beach &Golf Resort and Hilton Naples. • RFP for FSAE CEO Retreat awarded to Naples Grande August 2015. Established Contacts/Leads • Established contact with 90 Travel Agents(TA) in Dallas,41 TA in Austin,75 TA in San Antonio and 183 in Houston. All follow up done and leads shared with partners. • Networked with 55 Florida State Association Planners at the Tallahassee Event. Attendance spreadsheet shared with partners and follow up done. 4 S 1't lt9,i(� Ril.: .� 44 f. O11yit "Ni( i lta`± _ ,to\t iiisotiiw PR/Communications Top Department Initiatives Host media from The Daily Meal, Elite magazine Brazil, Viagem magazine Brazil before and during Stone Crab Festival Staff visitor info tables at Stone Crab and Florida Panther Festivals Leadership Collier Alumni Association presentation on tourism economic impact's ripple/multiplier effect on Collier County community—JoNell Visitor Guide copy, listings edits Brazilian website development with Miles—Buzzy Fall For Fun campaign web page—Buzzy Web updates—Buzzy and JoNell, LOTS of event and deals added Social media—Buzzy and Paradise Develop visiting press itineraries Florida Association of Destination Marketing Organization annual meeting—JoNell Write twice monthly Collier Tourism column for Fort Myers News-Press—JoNell LPGA Golf Contest—Buzzy Demos and review for new media monitoring tool Direct and delegate activities for PR agency PR Assistant job search News Releases • Updates to all background and recent theme releases • August, September tourist tax collection totals, percentages, info released to newspapers • Stone Crab Festival &Season • FL Panther Festival • What's New for Fall & 2015 —drafted in house, release by LHA • What's new and destination overview release for VF media event • Florida SEE news Media in Destination • Viagem e Tourismo—Naples, Marco, Everglades for top Brazilian travel magazine cover story on Florida beyond Orlando and Miami. • Elite magazine—Area family activities, stone crab, dining, the arts for a top luxury magazine in Brazil • The Daily Meal—multiple stories including Stone Crab Festival, dining scene, resort profile 5 catcN>,L , • Rhapsody magazine—fly fishing the Everglades and a luxury stay in Naples • Hemispheres magazine—Visiting Naples, Fla. • Toronto Stay—Everglades City • Le Snowbirds du Quebec— Everglades City 6 S`u"'fo -%1 DIGITAL/SOCIAL MEDIA-Buzzv Ford General • Continued development of Brazilian Website • Completed "Operation New Conference Room" (design of video conferencing system for new conference room) • Launched ParadiseCoast.com Blog • Attended eTourism Summit 2014: Attended meetings with Digital Travel Professionals (Google,TripAdvisor,Twitter, and more) • Created Stoney Memes for the Naples Stone Crab Festival • Promoted and attended the 2014 Naples Stone Crab Festival • Researched and reviewed new mobile tourism app for Florida State Parks • Completed "Fall for Fun" website page • Freshened ParadiseCoast.com Emergency Procedure Instructions • Reviewed and made changes to the Co-Op site. (still in development) • Reviewed Social Media Proposals for Brazilian Social Media • Started development of"Paradise Coast"Trip Advisor Destination Page Web & Campaigns • Visits to ParadisePricedLess.com has decreased significantly to 474 in October since paid media and campaign efforts ended mid-September. • Email, Social and Referral traffic led to the highest conversion rates on ParadiseCoast.com, at 12.5%, 6.6%, and 5.7% respectively. This is because viewers had a clear understanding of what they were clicking on and were interested in booking or learning more. Social Traffic&Analytics • Increase in Facebook impressions, from 100,400 in September to 303,400 in October. Unique users also increased 75%to 4,900 this month. As more content is shared on the page, we will continue to see increase engagement and reach. • 262 new Facebook fans in October, for a total of 14,001 total Likes. • The content with the highest engagement was a link entitled "Naples ranked 4th Happiest City in America" (27%engagement rate), and the promotional video for "Stone Crab Festival" (25%engagement rate). • Across all Paradise Twitter handles, we received 2.1 million impressions, a 62% increase from last month.There were 561 Twitter interactions, a 69% increase from September. Increased engagement can be attributed to more photo content. • 259 mentions on Twitter in October, a 70% increase from September; and there were 302 Retweets in October, a 68% increase from September. MAP1E4 ARC-0 191M tv[R y,tAt) t 7 • Paradise Twitter handles gained a collective 341 new followers in October, compared to 280 in September.As we continue to engage in relevant Twitter conversations, we will see continued growth. Email Campaigns Opt-Ins Results: • October Consumer eScapes received 3,336 unique opens, a 15.85%open rate—a total of 82 unsubscribed. • October Consumer eScapes earned a 13.46%click through rate (CTR); the most clicked link was the Crab Fest button representing 146 of user clicks, which directed users to learn more about the festival. • Total Consumer eScape subscribers is 21,259 email addresses. • October Meetings eScapes received 587 unique opens, a 15.61%open rate—a total of 11 unsubscribed. • October Meetings eScapes earned a 7.67% CTR; the most clicked link was the Conference • Hotel button at 35%of user clicks. • Total Meetings eScape subscribers is 3,843 email addresses. Paid Lists • The October Meetings Paid List received 3,197 opens, with a 52.16%open rate and a 5.5% • CTR. As the average open rate is between 10-15%, this impressive success can be attributed to the targeted media buy and compelling email design and copy. • The October Consumer Paid List received 6,511 opens, with a 13.02%open rate and a 2.13%CTR 8 ,1-I.D,Y„G Post Details 4.692 IIINaples.Marco Island.Everglaaes-Paradise Coast ”`i 1,095 RIO.' 253 495 135 24 111 212 212 0 eh- 66 _ 0 66 0 •. N.=,ATIVE rE.i 6A,K Naples ranked fourth happiest city in the U.S. 1 2 r- .. >�. .rarI=r.ae;e;as rca..I race,'. _ .x. 0 0 4+592 people reached Boost Post e c .,.. 9 FILM OFFICE—Maggie McCarty li■r%I PaR.\I ISI (.(l:•t i f ILM COMMISSION PRODUCTIONS • Titleist — TV Titleist/Acushnet Golf Company filming the LPGA event at Tiburon, including interviews with 10 of the players and additional b-roll • Miles Media — still photo Photo shoot for CVB Visitor Guide and misc. editorial 0 Local production company, Fiddler Films, creating photo campaign for Talis Park WORKING LEADS • "Island Time" — documentary Independent documentary is scouting for beach bar locations in our area • Battle Beat Productions — TV show Extreme race show is looking at locations in local parks and preserves for their new reality series • The Weather Channel — TV show Scheduled to shoot in February 2015, the show "Fat Guys in the Woods" s considering several Collier locations 10 4w.n • Blair Company — still shoot-Permitted for a December shoot, this national catalog retailer is filming exclusively in Naples for their upcoming fashion campaign • "Into the Trees" — student film Florida film school project is considering shooting several days in the Fakahatchee in December • Pyramid Productions — TV documentary Canadian production company is filming a documentary on the wildlife of the Everglades and Ten Thousand Islands • Wise Monkeys-TV show Dutch food and travel show is planning on shooting a segment early 2015 highlighting the Everglades and Native American culture and cuisine • Woman Within — still shoot National women's retailer is scouting locally for upcoming catalog shoot. Hired local location scout • Twentieth Century Fox - feature The start date has been set back with the primary talent being re-cast. The lack of a tax incentive will influence the possibility of the project being brought to the state but Collier is still in consideration • HG Productions — photo shoot Lily Pulitzer is looking to shoot winter campaign. Will scout later this month and possibly partner with local hotel • City Mattress — TV commercial Scouting for private homes in Naples • Taste of Life Travel — TV segment Working with production company to arrange a scout/shoot in 2015 • Once Upon a Dream Productions — indie film Executive producer was scouting area for 2015 project • Yowza Fitness — video/commercial • Foremost Communications — still shoot-Midwest company looking for private home location for outdoor shoot this spring 11 j`0.Cm)?b �.w • SON — indie film • 25 — working title indie film No new start date • KCS Prods. — indie film OPERATIONS • Issued film permits • Location library upload • Lead/inquiry response • Monthly Revenue Tracking I1 Followed-up with activity worksheets to clients I1 Recorded data • Client Management • -Opened a production file for each inquiry • Provided content to social media • Working with Lee County/Charlotte county CVBs on next year's Travel Rally event EVENTS Naples International Film Festival MEETINGS Film Florida Marketing Committee New website design is scheduled for launch Worked to create a "Florida's Film and Digital Media Industry Map" Holiday Inn/Naples-Met with sales rep. discussing crew rates and promotions MEDIA Wink TV — story on the viability of a film office opening under the City of Ft. Myers CRA 12 SPORTS COUNCIL—Chris O'Brien & Rob Wells Development Continued planning logistics for Football National Championship Week. Twelve youth teams and four Eastbay All star teams will be playing December 19-21. Continued meeting with Football Committee to discuss hospitality,parking, TV logistics,marketing and game day volunteers. Also met with City, County Parks&Recreation and Naples High School. Negotiated contracts with City and High School and forwarded on to appropriate County officials. Conducted meetings with several potential sponsors and media outlets for FBU Football. Continued promotion through videos,Facebook and FBU websites. Review scripts and commercials for FBU event. Approved ad layouts and PA announcements. Continued weekly conference call meetings with FBU staff,hosted site visit for operations and logistics. Connected Little Mo Tennis event with Naples Grande for potential summer tennis tournament. Set up itinerary for Connect Sports Executive Forum. Twenty top meeting planners for sports to attend and get tour of Naples,Marco Island and Everglades. Attended taping of FBU National Championship Preview show at Naples High produced by Generation Nexxt. Visited Box Battles event at Marco Island. First year event run by Fit Nation Magazine, event brought over 1000 visitors and 444 room nights to Marco Island. Met with Roy Terry and Mayor to discuss potential basketball event with City of Naples. Attended Columbus Day Cup Soccer 60 team tournament at North Collier Regional Park. NCRP and Veterans hosted USSSA Fall Classic, 500 room night event for weekend. Arranged for site visit for USA Lacrosse Director of Operations. 13 a - C.la t=rPZ'- Hosted Events - October Event Date Visitors Room Nights Est. Direct Spending 9th Annual Florida 10-10-2014 800 150 $240,075.00 Fire Columbus Day Shootout Fit Nation Box 10-11-2014 750 350 $142,500.00 Battles ASA/WSL Softball 10-17-2014 200 70 $22,500.00 Rocktoberfest 10 10-19-2014 35 25 $216,000.00 miler USSSA Baseball 10-24-2014 1,200 400 $375,075.00 2,985 995 $996,150.00 October Event Photo Highlights ! 3' 0. L. . ,G. as rt *, 'r► ,' .' 4 ' T' 0'1, Iv - 1 .!► y USSSA Baseball —Weston Hawks vs Weston Florida Fire — Columbus Day Rattlers 14 { tail,: hOtt. ■ I4- at - ir- ifitiir......„:. .. ..i a� Y An '.. Action from Box Battles — Marco Island Marriott Rocktober 10 Miler NCRP OMMAC- UK REPRESENTATIVES-Oona2h McCullagh IGTM —IAGTO, 27—30 October 2014, Italy Attended the very successful International Golf Travel Market, negotiated a strong position for our booth within the Brand USA section. We acted as the main coordinator for essential tasks prior to the event including images for the booth as approved by the CVB. Our main focus for this month has been to secure a number of appointments with key golf tour operators within but not limited to the UK, Ireland, Scandinavia, France & other European markets. We secured more than 40 confirmed appointments to include Virgin Holidays Golf, Golfbreaks.com, Your Golf Travel and Exclusive Golf. The interest for our region is growing with the increased pro activity activity &the opportunity to further promote our region and golf offerings. A highlight for this year was to emphasize our award win as Golf Destination of the Year— North America & we are very pleases to confirm we were nominated ate this year awards again. A full report with follow-up actions resulting from IGTM meetings will be forwarded after WTM next month. MARKET UPDATE: 825 miles of pristine Florida beaches now available for virtual exploration. In partnership with Google, Visit Florida has documented 825 miles of its white-sand beaches for virtual exploration. The online feature allows site visitors to find their perfect beach using a nifty sliding scale. They are then taken to a Google view of their chosen beach where they can virtually explore the area. A clever tool that we think will encourage a few people to think about Florida when booking their next trip! Job confidence boosts holiday demand. More Brits are looking to head on a holiday now they feel more comfortable about their job and financial situation, the Holiday Confidence Index has found. Data released from the index collaboration between First Rate Exchange Services, the Institute of Travel &Tourism (ITT), University of Wolverhampton and YouGov, found attitudes for overseas travel move up in six indices within the index, which has risen to its highest level to 51. Around 41% of 5, 017 adults polled felt secure in their job, up 4% on last year, and this increased to 48% of those planning a foreign holiday. Those aged between 25 and 34 are most confident of job security, while 18-24 year olds are more positive in their economic outlook. Older consumers are more concerned. More than half(57%) said they will look to head overseas in the next 12 months, up 3% year-on-year and 37% plan to take two trips abroad, up 2%. Europe and North America remain the most popular destination choices with short breaks of less than six nights seeing a boost. U.S. projects increase in visitor arrivals. The Commerce Department is forecasting that international visitor arrivals to the U.S. will increase 5.9% this year and reach 73.9 million overnight visitors, up from 69.8 million visitors last year. The forecast also projects continued increases in the years ahead, producing as many as 88.3 million visitors in 2019. 16 ' P1 DJtf Yif'11 E DATE PECIAL EVENT LOCATION 2- 6 November World Travel Market&additional networking events London 1-5 December Virgin Atlantic Champion of Champions VIP fam Florida's Paradise oast 25-26 December Christmas Break All MARKETING/SALES/PROJECTS &ACTIVITIES: Following our participation as a sponsor and profile partner for the Rolls-Royce Enthusiasts" Club 2015: Celebrating 90 years of The Phantom publication. We have now received confirmation that distribution for the 'Rolls-Royce Enthusiast's Club Yearbook: 90 Years of the Phantom'publication should commence at the beginning of December 2014, with delivery expected around the second week of December, in which we negotiated for additional complimentary copies to distribute to CVB, North America Travel Service & Brand USA. Coverage highlights and co-op marketing activity OMMAC are compiling a coverage highlights book to include all generated coverage received online and in print from 2013 to date, as well as coverage relating to IAGTO and IGTM and co- op marketing activity. We will follow up on this &forward to CVB which will enable us to showcase the travel trade and media awareness of our destination and increasing visitation across target segments. Visit USA Committee/France website update The Visit USA Committee/France is in the process of updating their US destination pages, in which OMMAC have assisted with providing updated content and creative for our destination ensuring key selling points are highlighted, as well as correct contacts, website details and social media handles are displayed on our page. Press releases As we approach two very important trade shows - IGTM and WTM, we are keen to ensure we have our latest press releases. OMMAC have requested these from head office in which we have updates on What's New in Florida's Paradise Coast, as well as Naples Named Among Top U.S. Cities for Foodies by Conde Nast Traveler. Virgin Atlantic of Champions VIP fam trip 17 P![1f Following our co-op marketing activity with Virgin Atlantic securing our destination as host for their VIP group in Naples & Marco Island in December 2014 - we are proactively confirming details for the itinerary. The aim is to showcase the destination high-end segments to this VIP group & include the diverse range of accommodations &golf. The main co-hosts are: Marco Island Marriot Resort, Naples Grande Beach Resort. TOUR OPERATOR ACTIVITY Tur & Retur Resebyra AB, Swedish travel agency We assisted with request from Tur& Retur Resebyra AB for booking short term apartments rentals in Naples for their clients with specific request for Naples for approximately 5 weeks in 2015. OMMAC have requested asssistance from CVB and also reached out to our industry partners who offer short term Villa Rentals. We have also requested a selection of our general literature to be sent from our UK mailing house to Tur& Retur Resebyra AB. Funway Holidays co-op activity Following our co-op activity with Funway Holidays for their upcoming 2015 brochure, we have reviewed all copy and creative for our destination and to ensure key selling points are highlighted. We have requested a final print version of their Florida Beaches brochure for our records. Florida Beaches 2015/16 e-brochure, please see the link: http://bit.ly/lzkmvnr Literature request from French tour operator, Objectifs Ameriques OMMAC assisted Objectifs Ameriques, a French tour operator specialized in USA travel, further assisted with supply of maps for their clients. We have requested literature from our UK mailing house to be sent directly to Objectifs Ameriques. Literature request from Highgreave Travel, UK tour operator OMMAC assisted Highgreace Travel, following an agent's request for our latest visitors guide prior to his visit to our region next month. We have requested literature from our UK mailing house to be posted directly to the agent. TRADE EVENTS World Travel Market, 3 —6 November 2014, London, UK, OMMAC has been actively working on securing appointments ahead of World Travel Market (WTM), the largest four day UK event for the global travel industry, taking place at London's Excel exhibition center. The event aims to increase tourism trade deals, international networking with travel professionals, buyers and providing travel business intelligence. OMMAC has secured a number of appointments with key UK tour operators to include Virgin Holidays, luxury tour operator Destinology, Thomas Cook and BA Holidays, as well as meetings with Air Berlin. We have also secured an interview with TravelMole.tv who is aiming for a special emphasis on Sports Tourism and Travel —this is an excellent opportunity for us to highlight our award win as Golf Destination of the Year— North America - a huge achievement for our region. TravelMole.com is the first online community for the Travel and Tourism Industry. TravelMole.com and TravelMole.TV publishes 15 eNewsletters and broadcasts hundreds of 18 kvffriiAPtF' videos to over 450,000 travel &tourism industry professional registered members and subscribers, as well as 30 million consumers in 132 countries. The UK office will join Jack Wert from the CVB in attending various networking events throughout VI/TM, such as the Virgin Holiday Reception Awards, Visit Florida Networking Dinner as a co-sponsor, British Airways event, Visit USA briefing & Brand USA networking. Distribution of marketing material OMMAC have distributed the following literature at the International Golf Travel Market, London's World Travel Market, as well as independent UK and European tour operators and direct requests received via Florida's Paradise Coast website. Stock used - Florida's Last Paradise Visitors Guide 2014 80 - Map 2013 171 - Golf Guide 2013 80 - Preferred Pass — (Now no longer in use) 25 - Discover Florida's Paradise Coast DVD 45 PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: CONTACT ACTIVITY RESULT Social Media: Weekly channel updates OMMAC continues to share posts across Facebook and Twitter Facebook and Twitter increase traffic to Paradise Coast UK FaceBook and Twitter pages — see below examples Facebook and Twitter updates 19 4•Clak% W 111 Paradise Ci.ast UK Love'me good exquisite .ones and outstandina artisan beers?On 15 November,.ou can get it all!The Naples Grape Escape! --''-o." . , , . ,., • -;:—..ii.'74.:: ! li Ii• • 7C"-----.°44 .:. "A , . -'-- L , . LP' 4 - i't .- sl - %. . `,. • '<li-. • t • F- -91 ..rX - I. ,: --'7-' , ,- .• -- . ' .1 gews44._• . gifill it Abbl ' ' ..:,. . The Naol.s.(lo ape Escape on Sift Avenge-Naples,Marco Sland 6 Everglades •' -14 es Ms a -31 pecple reaches Boost Post on 4:. 111 Paradise Coast Get the tropical thrill of family fun in the nature on Florida's Paradise C1 Pal adise i:oast UK '• m 0 Naples version of the Secret Garden a trui■ v.orld-c lass attraction gilled v.ith I, delighrul cultivated tropical gardens and beautr'ully restored natural habitats --... lio ,-• it." oft ...,4 .- lin. .. (..inict: 1 41/4 _AWL i . ' AidigfigIts. - ,.. , .t,,,, , . . - '. -,7:t•::' : ' t - t s About the(,alder!-Naples Attractions Naples Botan, a 20 2-:people reached Boost Post DIAMONDE-EUROPEAN REPRESENTATIVES—Stefanie Paul., Natasa Manic TOUR OPERATOR ACCOUNTS Key Accounts Tour Operator Achievement Cost Meier's Weltreisen Scheduled product meeting with Heike Pleuter in Dertouristik head office in Frankfurt for Nov 20. FTI Scheduled marketing meeting with Laura Hutter in FTI head office in Munich for Dec 17. BENELUX Accounts Tour Operator Achievement Cost KRAS (NL) Product meeting with Nicole Meijer, Product Manager USA at KRAS. The feedback for the Florida booking situation was moderate. They have just cancelled the guided coach tour through Florida as they were not able to fill the seats. The uncomfortable flight situation of not having weekly flights is what apparently keeps their customers from deciding for Florida. Connections (BE) Product meeting with Frank Bosteels. One of the biggest tour operators in Belgium. Florida is doing well and they are definitely interested in expanding their NAP portfolio also. Last year, their sales in land arrangements have increased by 25%. This is a very interesting account to watch and we will keep in touch for future partnership US Travel Consultants Conducted a destination sales training for 22 N 13'lti• •� MiR•• '1 !. ..,..o.,.. (BE) 6 agents in their head office in Brussels on October 23, 2014. Secondary Accounts Tour Operator Achievement Cost Fairflight Assistant Manager Beatrice Erbert has been to the destination on October 11-13, 2014. She has gained important knowledge about NAP, as she has never been there before. Her trip has also gained us special attention on their FaceBook page. We could negotiate the (first time) appearance in their main USA brochure with one page free of charge. TRAVEL AGENTS '- Sales calls: Total of 58 personal visits to travel agents in Regensburg, Nuremberg and Munich. + Booking Assistance: Assisted 5 of agency requests on tours and accommodations 4 Support: Supported 2 agencies with give-aways and brochures. EVENTS Willy Scharnow fam o Dates: October 11-15, 2014 o Cities: Naples, Marco Island, Everglades o Profile /Number of attendees: 11 handpicked travel agents have visited the area, all varying in age and experience o Feedback: The agents have liked the area very much. For 10 out of 11 participants, Florida was an unknown destination. They have enjoyed the fact that we offered 2 representatives from the CVB to escort them, organize their day and answer all their questions. Their absolute highlights were the Dolphin Explorer tour 23 `,ccaare.0 and the Everglades airboat tour. The entire group was very interested not only in the destination but also in the US culture. Many have found a true passion for this country. Afterwards, the groups has formed a FaceBook group where they are still very active and keeping in touch. They have on their private social media sites also promoted the area well. VUSA Halloween Event o Dates: October 30- November 02, 2014 o Cities: Frankfurt o Visit USA members: Hilton Worldwide, Air France/KLM/Delta, Chicago, Illinois, Great Lakes, Icelandair, North Carolina, FTI Touristik, Orlando, SeaWorld, St. Pete/Clearwater, Alamo Rental Car, Tampa, Bradenton, Ft. Myers, Florida Keys, Thomas Cook, Dallas, Intrepid Travel, CANUSA, Cruise America, Las Vegas, DERTOUR o Profile /Number of attendees: 110 agents o Feedback: Once again, the annual Halloween event was very successful. We have had a "double workshop", which was one hour instead of 30 minutes and shared it with the Florida Keys, Ft. Myers and Thomas Cook. We have received outstanding feedback on our presentation. During the day, there is a lot of input waiting for the agents but those that are attending this event are truly interested in the country and all the destinations. We had about 20% repeating agents, which is a great outcome. DiaMonde Dinner Event o Dates: October 16, 2014 o Cities: Regensburg o Profile /Number of attendees: The attendees were selected and invited by airtours as the 20 top producing travel agencies in the Regensburg area. As a result, every existing airtours agency in Regensburg was represented at this event. o Feedback: The restaurant we chose is a very well known, award- winning restaurant located at the Donau River. The agents very much appreciated that we organized an exclusive event in Regensburg where events or road show stops are rare. Even being a secondary city, there is a lot of potential in Regensburg. We just learned from airtours that even though there are less airtours agencies in Regensburg, 5 of them are members of the airtours business clubs out of which again 3 agencies are very close of becoming a deluxe agency (the top of the pops of airtours business clubs in Germany) based on their turnover with airtours. Thus, Regensburg shows an increasing potential even for 24 3�" ! ,t( U,T Jetair Insights o Dates: October 22+23, 2014 o Cities: Brussels o Profile /Number of attendees: The event was spread out over 2 days. On day one, we have seen approx. 300 agents of the French speaking part of Belgium. Each partner received a table and the setup as planned in a way that every agent had to pass by every table in order to get to the end. On the first day, the agents have arrived a little late and thus many did not have time to pass by every table. We have been in the last aisle with all the Jetair specialist products. The only other US partners were the destinations of the Florida Keys and Kissimmee. The Jetair Specialist team had their table right across from us. The second day was dedicated to the Dutch speaking agents. Approx 500 have attended. Feedback: The agents have been very interested; some of them were not as familiar with the Paradise Coast as others. Some have been there before. We could establish some very nice discussions, as some agents have approached us right away for detailed information. They have currently had bookings on their table and needed some in- depth knowledge to finalize the booking. Overall, we could gain a great presence, talk to many interested agents and strengthen our relationship with Jetair. Registrations / Preparations o Preparation for Visit Florida Media Event (Oct 2014) o Final Preparation Willy Scharnow fam (Oct 2014) o Final Preparation Jetair Summer Classes (Oct 2014) o Preparations for Visit USA Halloween Weekend (Oct/Nov 2014) o Preparations TC Leipzig (Nov 2014) o Registration for TravelExpo Lucerne (foc) (Oct 2014) o Preparation for Visit USA Seminar in Switzerland (Feb 2015), including preparation of questionnaire which will be loaded before event as educational tool for participating agents, as well as layout of decoration wall for our booth. 25 wea'rc MARKETING Type of Activity Details Cost Airberlin Campaign Approved online spots that went live beginning of October; in September Airberlin focused on Fort Myers on their FaceBook page which gave additional presence to our micro site (foc); overall report to follow in December. Facebook # posts: 4 #fans: 6364 MEDIA / PR Visit Florida PR and Media Event o Dates: October 16, 2014 o City: Munich o Profile /Number of attendees: 15 journalists and media professionals o Feedback: The event was less of a formal and educational nature but a networking event. Visit Florida has invited everyone to a cooking school in the heart of Munich. The set up was really nice and everyone has enjoyed their evening. The 3 courses of the meal were cooked by the partners and journalists together, which gave everyone a chance to interact with each other. o The following discussions have stood out: • Markus von Bentzel: The journalist of Golf Aktuell has just recently had a bid feature about Golf in Florida, also including NAP. He has shared a copy with us. Please find the clipping attached. For the future there will be a definite chance for further articles about the area, we have offered our support in any way. • Renate Wolf-Gotz: She is a freelance journalist and a huge fan of Florida. She has been the last year but definitely plans to come back next year or 2016 the latest. We have offered support and will stay in touch for future partnership. • Norbert Eisele-Hein: The freelance journalist has been to Florida before. He will return but when he does he will be 26 cuarf0 ARC,IStAt, tVilltt 4017 1, ,1 looking for a special theme or a twist on the story. We have played around with some ideas and he will be getting in touch if his plans become definite. • Media Bloaaer Antje Gerstenecker: Antje is back from Florida and has published some very nice and detailed blogs about the Paradise Coast. She has written about her Kayak experience in the Everglades, the Everglades in general and also about Marco Island. More articles are to follow, but first three can be looked up here: o http://www.meehr-erleben.de/lander/luxurioes-aeniessen- marriott-hotel-marco-island/ o http://www.meehr-erleben.de/lander/mit-dem-kanu-durch-die- everglades/ o http://www.meehr-erleben.de/lander/usa/florida/everalades- florida-florida/everglades-und-big-cypress/ • Michael Juhran, dpa: Michael writes for the biggest and most well known press agency in the country. Following his interview with Dr. Beach he has stayed in Naples for 2 more nights. He could place his article in various German newspapers, national and regional and thus help Naples to reach fantastic presence: o www.welt.de/reise/Fern/article133391742/Das-sind-2014-die- zehn-besten-Straende-der-USA.html o http://www.rnz.de/rnzreise/00 20141017124300 110768862- Empfohlen-von-Dr-Beach---Florida-hat-gleich-vi.html#ad- image-0 o www.nwzonline.de/reisen/rentnerparadies-kann-mit-top- straenden-punkten a 19,0,2501202507.html o www.kreiszeituna.de/leben/reisen/hitliste-sind-floridas-top- straende-zr-4145567.html?c mp=defrss o hitp://14-tage-wettervorhersaae.de/news/reise/empfohlen-von- dr-beach-florida-hat-gleich-vier-top-straende/ PROJECTS Website: The input and proof reading for the German website is finalized: o We have advised on the structure on the site and key tags that are most important for the German speaking traveler o We have evaluated the present content and established a list with missing elements. Overall the old German site was lacking detailed information. Our main goal was to increase the wealth of information and facts but also provoke emotions when 27 text c,p, reading through the website. o We have written firsthand experience reports on some of the tours in the area to give a more tangible example of what there is to do o We have personally translated and summarized many articles to be used on the German website o We have proof read the site several times in order to delete any field of error o We have not only improved the content but also enhanced the experience for industry experts when visiting out site o The close cooperation with Miles and continuous exchange of opinions has lead to an outstanding new and improved website. CONSUMER Brochure fulfillment: 11 in total OTHER Attendance Visit USA Member Meeting on October 31, 2014. The meeting minutes will follow with next month's report. Ordered 12 Clyde Butcher calendars via the CVB to hand out to our most valued partners. HIGHLIGHTS IN NOVEMBER Travel Agency Sales Calls in the Allgau area, November 11-13, 2014 Travel Agency Sales Calls in Luxembourg and Saarbrucken, November 11- 13, 2014 Destination training at TUI, November 5, 2014 Dedicated Naples Newsletter, November 7, 2014 DiaMonde Dinner Event in Saarbrucken, November 12, 2014 Visit USA Belgium Travelplanner 4 Consumer Show TC Leipzig, November 19-23, 2014 4 Meeting with Meier's Weltreisen on November 20, 2014. 28 CuWr�4 z f MARKET NEWS Economic Overview Germany The Economist explains: Why the German economy is in a rut In the second quarter of this year the German economy shrank by 0.2%. Economists expect it to contract again in the third quarter, meaning that the economy will technically be in recession. Some believe that the economy will not grow until the middle of next year. This performance has taken some people by surprise—the German economy was supposed to be Europe's powerhouse. The German economy is powered by exports. Its current-account balance is one of the world's largest, at 7%of GDP. It is an open economy: its ratio of exports to GDP is double China's. In recent months the global economy has turned against Germany. About 6% of German exports go to China, especially what economists call "capital" goods such as heavy machinery. Germany has also been hit by slow growth in the 17 other euro-zone countries, where it sends 40% of its exports. To add to this mess, Russia, which takes 3% of Germany's exports, is facing a full-blown economic crisis as low oil prices and Western sanctions hit home. Unemployment is at less than 5% so few Germans are feeling the pain. But there are other problems. Moved a factory from Germany to America, where energy prices were 80%lower. Germany's rate of public investment—a paltry 1.6% of GDP—is one of lowest in Europe and has fallen since 2009. Unless Germany steps up, the problems could get much worse. (Source: Economist) Tourism Market Overview Germany News TUI Travel: strong summer TUI Travel has enjoyed a strong summer, helped by German holidaymakers booking breaks following the country's World Cup victory. Bookings in Germany rose 9 %in the summer compared with last year, with package holidays jumping 22%. The company said bookings bounced after a slow period during the World Cup. TUI said the most popular destinations for the summer included Ibiza, Majorca, the Canary Islands and Mexico. Turkey, Greece and Portugal also sold well. As part of the tie-up with TUI AG, Mr. Long is due to become joint chief executive with his German counterpart Friedrich Joussen, before stepping into the chairman's role in 2016. He has met with most shareholders ahead of a vote to approve the long-awaited deal later this month, and said responses have been "very, very positive"so far. 29 'v 1rl f.c 'cPt(N7� wok Sena tvlN 1 DL¢' I } (Source: FVW) Fvw Kongress:Tour operators target multi-channel sales Senior tour operator managers agreed in a panel discussion that online and offline sales need to be connected in order to grow in e-commerce and compete successfully with online travel agencies. But travel agents still have a major USP in terms of customer contact. The travel agent has the clear advantage that he has the customer sitting in front of him and can find out his wishes and preferences very precisely. That's still not possible with online sales. TUI Germany's Chief Digital Office, Stefanie Waehlert, urged travel agencies to share their customer data with tour operators. Marco Ryan, Thomas Cook's head of Omnichannel and Marketing, said the company is also trying to improve customer contacts but stressed that customers did not want to be flooded with information. (Source: FVW) fvw Kongress: Tax The German Travel Association (DRV) reiterated its warning about the financial impact of changes in German trade tax on tour operators and travel agents at the event. Several regional tax authorities want to impose tax on reserved hotel contingents by defining them as leased company assets, and back-date these tax demands to 2008. DRV president Norbert Fiebig warned: "Imposing trade tax on hotel procurement would lead to an unbearable financial burden for tour operators." In addition, it would distort competition as hotel portals such as HRS and Booking.com are not affected by the tax regulation, he claimed. The immediate consequence is that some tour operators are already thinking seriously about changing their procurement models or even relocating outside Germany to avoid the tax impact, he said. Fiebig called on the German government to act quickly to make it legally clear to financial authorities that hotel contingents should not be seen as assets. (Source: FVW) FTI: Fast growth and capacity expansion with new travel modules in the office in Zurich Germany's fourth-largest tour operator FTI has grown by a high double-digit rate this year and is expanding capacity in many destinations next summer. The Munich-based group increased consolidated revenues by 15% to €2.4 billion in 2013-14, including all subsidiaries such as destination management firm MPI, the tour operators in Switzerland and France and the UK's Youtravel. The tour operating business in German-speaking markets increased revenues by 9%. 30 am 4 RL s+nx FiFR 1100 7�f In Germany, the company increased revenues by 14% this summer. Top destinations were Greece, with a 25% bookings rise, Egypt, Turkey and the Canary Islands. The first indications for the forthcoming winter are promising, according to the company. The portfolio has also been expanded in Greece, Turkey, Oman and Florida. FTI will operate the only full charter from Germany to Oman, where Salalah Beach is the key destination, has more boutique hotels on Turkey's Aegean coast and declared Florida as "the highlight of the year" with more individual offers. FTI is generally keeping prices stable for summer 2015 and is offering a wide range of early booking and family discounts. Single travel modules will handle not longer in the head office in Munich. In the future they will organize single travel modules from the office in Zurich. The new managing director of these modules will be Matthias Huweiler, formerly TUI Manager. He leads a team of 5 team leaders with various destinations. Most of the employees at the head office based in Munich will get another job opportunity in Munich. The new area of operations in Zurich offers 35 jobs. The packaging holidays team is still based in Munich under leadership of Dietmar Gunz. (Source: Touristik aktuell + Travel Inside + FVW) DER Touristik: Looking east for growth The company, which is in the process of bringing its two divisions closer together, is the second-largest tour operator in Germany behind TUI but slightly ahead of Thomas Cook. In 2013, DER Touristik had revenues of€4.6 billion and just over 6.2 million customers. This year DER Touristik will generate only low single-digit growth. They want to develop new markets and new customer groups, in Germany and abroad. DER Touristik's foreign activities will in future be bundled under the responsibility of Christoph Fuhrer, the newly appointed Chief Commercial Officer. The group recently named a new five-person management board to jointly run the individual holidays business in Frankfurt and the package holidays unit in Cologne. The DER Touristik head office has been transferred from Cologne to Frankfurt location but Cologne "is not for disposition" and will continue to run the package holidays activities. The new management board has agreed on a clear overall strategy that will now be implemented in the different businesses. 31 .taco mu, .: � S t TUI: More concept hotels TUI Germany wants to double the number of its concept hotels and will increase the number of exclusively offered hotels by 30% next summer. In future, TUI Germany wants to increase the proportion of exclusive and differentiated products offered by the main TUI brand to 80% from the current 70%. These concept hotels have higher repeat visitor numbers and are positioned as branded product. In parallel, TUI will increase the number of hotels that it offers exclusively on the German market by 30% next year. For summer 2015, a further 130 new exclusive properties will join the existing 380 hotels. This would include well-known resorts such as the Blue Waters in Side, Turkey, which alone has some 20,000 German customers a year. The main TUI brand would thus have 80% exclusive offers next year compared to 70% this year and just 20% three years ago. However, with 20% of the products remaining non-exclusive. This summer, TUI Germany has stable revenues and customer numbers on an overall basis, according to a TUI Travel pre-close trading update last week. However, the German market leader has seen strong trading since the end of the World Cup with package holidays up by 22%, overall bookings up by 9% and margins ahead of last year. For winter 2014/15, TUI Germany currently has a 4% rise in bookings but average selling prices are 3% lower, indicating aggressive pricing in order to win back market share. (Source: FVW) German Tourism Summit: Lufthansa eyes leisure travel growth Lufthansa will focus more strongly on the leisure market with the launch of long-haul budget flights next year. Lufthansa plans to launch the new budget flights next winter using seven A330-300s flying from Munich, Dusseldorf and Cologne to destinations in Asia and the Americas. They will be marketed under the `Wings' brand and possibly operated by joint venture Sun Express, although this has not yet been finally decided. In parallel, Lufthansa will also launch new flights from Frankfurt to long-haul leisure destinations in winter 2015-16 under its own brand using up to 14 A340s.These planes will have up to 300 seats and operate at lower costs than the airline's normal scheduled flights. The flights will operate on leisure travel-dominated routes that Lufthansa could not compete on in price terms at its normal operating costs. German market trends: Double-digit sales growth in September Germans flocked into travel agencies last month to book late summer holidays and winter trips, generating a 13% sales rise, according to market surveys. After weak 32 art xtee !st IC evcx ! ut bookings in the last few months, sales rose by 8% in September, pushing cumulative summer 2014 sales up slightly to an overall growth rate of 1.9%, the monthly survey of 1,200 travel agencies by market researchers GfK showed. Demand was particularly strong for departures in October, when most of Germany has a two-week autumn half- term holiday break, with a cumulative 4.2% rise. As much as 14.3% of September bookings were already for next summer, three percentage points higher than the same month last year. The bulk of bookings last month were for winter holidays, which increased by nearly 10% and are now showing an overall rise of 5.6%. Despite these good figures, the mood among German travel agents remains cautious. The monthly fvw Sales Climate Index dropped back from 103 points in early September to 97 points at the start of October. Only 35% of agents are currently satisfied with their sales levels, compared to 39% last month. Looking ahead, agents are less optimistic than last month, with only 19% predicting rising sales in the next six months compared to 29% one month ago. The majority, 57%, expect stable revenues while 24% predict a drop in sales. Source (FVW) 1 �&r: . . :ir S.l ry loans Uk Flugvcrkchr Sonsl UrnsOtze Anzahl Tickets 539! 24`Yo Tounsttk tUmsatz Vorausbuchungcn (Source: http://www.ta-ts.de/download/kirbspiegel 04 2014.pdf) 33 r4`u�rf0 BRAZIL REPRESENTATION- AVIAREPS Market Information • Avianca's partnership with Bradesco credit cards will upgrade Prime clients with double of points, for those who transfer their mileage until December the 31th. Airline also released this week incentives for corporate. The program "Congresses and Conventions" will include incentives from Avianca Taca for event developers, with bonus, free tickets for organizers, special fares and event promotion in its online and offline channels (social media, website, and magazine). • With dollar exchange 14.55% increased, Brazilians make new plans for travel abroad. According to specialists the extra 30 cents won't affect destination plans, but will impact in which kind of attractions and number of items people will decide to purchase. The market specialists alerts is that a few cents can become hundreds, so it's expect to drop Brazilians spends on electronics, tours, shows and high gastronomy. • Tam Airlines launches Business Premium class for flights to US and Europe. Aside from the menu with special Chilean and Argentine wines, company added 15% more space between seats on its Boeing 777. Changes will happen gradually until 2015 to accommodate the LATAM standards. TRADE Leisure Sales Calls/Meetings Name Market Company Objective and Marina Tabarin marinaaincantato.com.br Travel agency focuse BR Incantato—TA honeymoons.We pre Ivone Tabarin Coast as a divers( ivoneaincantato.com.br Andreia Alencar eventos(a.amtours.com.br We presented Parad BR AM Tours—TA Aloisio Mendes travel agency, focus aloisioaamtours.com.br Marcia Miranda We presented Para( Marcia.mirandaasetemaresturismo.com BR Sete Mares Turismo—TA complete destinatic .br Daniel francos agency, focused on p odaniel(csetemaresturismo.com.br luxury tra 34 %wrt Andre Santos BR Tempo Certo Turismo—TA We presented Parad Andre.santos(@..tempocertotur.com.b travel agency, focu: Leda Leal We presented Parad BR Andrea Souto Tours—TA travel agency, focu: ledaleal(a!hotmail.com g y' Elaine Fernandes We presented Parad BR Super Trips—TA travel agency, focu: elaine( supertrips.com.br g y' Katie Niglio We presented Parad BR Shall We Viagens—TA travel agency, focu: atendimento(cshallwe.com.br g y Adriana Kawashima We presented Parad BR TK Turismo—TA adriana ..tkturismo.com.br travel agency, focu: Marlene Quesada We presented Parad BR Fages Turismo—TA travel agency, focu: marlenefagestur.com.br g y' Jane Almeida Moreira We presented Parad BR Estrela Viagens—TA travel agency, focu: jane(a�estrelaviagens.com.br g y' Luiz Carlos Junior Travel agency from B BR Hangar Travel—TA countryside.We pre; contato a(�.hangartravel.com.br Coast as a comple Tour Operator from Glaucia Mazer Paulo countryside. Th BR Clube Turismo—TO great range of sales glauciamazer(a7clubeturismo.com.br presented Paradis complete des Travel agency from I Ana Maria Paulo countryside. BR AMC Viagens—TA Paradise Coast to th amct amcviagens.com.br focused on I Travel agency from Marcos Dimarzio Paulo countryside. BR Dimarzio Turismo—TA marcosa.dimarzioturismo.com.br Paradise Coast to th focused on I FerreiraAnderson(a.wtsbookinq.com BR WTS Booking—TO Tour operator from Ta countryside. We pre; 35 t..„„„ ns a ast.+>r } Coast to the tou Name Market Company Objective and Outcome MEDIA Media Activities - Resent proposals for Social Media - Sent translations editions for PC front page - Organized press trip to Stone Crab festival with Brazilian freelancers resident in US - Sent"Panther Festival" press release Media Meetings Name Publication/Media Market Objective &Meeting Follow Up Notes Eduardo Gregori Correio Popular Canceled the Stone de Campinas BR Crab Festival press trip, Will follow gregori(@rac.com.br daily newspaper after airline rates non- up news agreement and 2015 press trip. Canceled the Stone Will follow Joana Dale 0 Globo daily BR Crab Festival press trip, up news joana(a�oglobo.com.br newspaper after airline rates non- and 2015 agreement press trip. Canceled the Stone Will follow Renata Vacari Top Magazine Crab Festival press trip, up news renata(cc�topmagazine.com.br luxury magazine BR after airline rates non- and 2015 agreement press trip. Canceled the Stone Cab Will follow Cristiane Sinatura Emporium de BR Festival press trip, due up with Cristiane a(..emporiumdeideias.com Ideias problems with her local news and free lancer in US 2015 press trip. 36 .01.a,(0 MAPLl3 rk 40,G!i YL A 4-: f,u.i AOtS I. Viagem e Journalist has been to Magazine Laura Capanema Turismo Travel BR Florida's Paradise Coast to be Laura.capanema(aabril.com.br Magazine in September in an issued in individual trip. November Met with editor in chief of the main luxury/lifestyle See magazine of Campinas clippings to talk about the growing below. market, news from Will follow Isabelle Sabbatini Absolute BR Paradise Coast and the up in Isabelle(a�absoluta.com.br training AVIAREPS done October in behalf of PC for about the Ancoradouro. Will develop new co-op future projects to promote projects destination for 2015. Preparing Gracita Kerr Requested information material to Gracita gmail.com Guia Time Out BR about Holidays send on packages, attractions early and special events November Newspaper for Brazilian See Cecilia Gomes Portal Nossa Cecilia(a..segs.com.br Gente BR US residents released clippings information about Stone below Crab Festival Editor in chief of Brazil's most important See Mauro Alves Editor in Chief for BR gastronomy magazine clippings maural t7.uol.com.br GULA request photos and below press release about Stone Crab Festival PRESS TRIPS Organizing with Market Description Jonell Name Elite Magazine Luxury Sent journalist Fabiana Baione, resident in NYC and Editor in Chief internation edition, in order to cover Stone Crab Festival, as well as destination highlights Viaje Mais Travel Travel magazine sent Brazilian US resident Josiane Romera to cover Stone Cr magazine Festival, as well as destination highlights 37 APPENDIX A Media Clippings Gula—Oct. Issue—Stone Crab Festival W I tNAUHl�l I� WW1" nu,it(11104 CAtAiA Iwo SIAN 0611..ay.eeloas *war.ma 91101.two .1.10.1110,6 Ifteprb .......tom. lops comm.emek blame ar,vr. dower.r.ollemarrutars. Se.plimit agerlobe e prOodontaltoShel . ' ul11 nln 1.t... Nossa Gente—Stone Crab Festival pg. 43 lha ca f icr da c con:,co a meteor dos Estados Untdos • • •zkencontrada somente na Ronda A 4 s 4 `. 38 �c«iar� R44. 1$1411V *Vi FblA4tY MEDIA SUBJECT PUBL. DATE AEV USD CIRCULATION GULA STONE CRAB FESTIVAL 05/OCT USD 18.450,00 80.000 NOSSA GENTE STONE CRAB FESTIVAL SET/OCT USD 3.500 20.000 httq: TOTAL ADERTISING VALUE AND MEDIA CIRCULATION 21.950 100.000 APPENDIX B NEXT MONTH PLAN—November 2014 Company Action Ancoradouro Follow up on inserting Paradise Coast in their packages. CVC Follow up on inserting Paradise Coast in their packages. VLSI TAM Viagens Follow up on inserting Paradise Coast in their packages. TOR Travel agencies from CEN Sao Paulo Schedule 10 sales calls with Agencies from Sao Paulo TER REP Tour Operator Schedule training with tour operator in Sao Paulo ORT o List of website topics to be translated S- AVIAREPS Activities o Research which Tour Operators already have Lori Paradise Coast offered Lou 39 Visitor Information Centers- Lori Lou Waddell October 17th through November 13`h, 2014 • Health and Wellness Initiative -Flu Shots offered at the Naples Visitor Information Center for area tourism staff and visitors October 17, 2014 between 12 pm to 5 pm. • Flu Shots offered at the Naples Visitor Information Center for area tourism staff and visitors October 21, 2014 between 12 pm to 5 pm. • VIC Networking opportunity at Executive Club for Greater Naples Chamber of Commerce at Inn on Fifth October 21, 2014. • Concierge Stroll offered at Mercato between 6 pm to 9 pm October 22, 2014. • Attend Paradise Coast CVB staff meeting October 23, 2014. • Visit to Marco Island Visitor Information Center-delivery Paradise Coast Visitor Guides and Panther Festival Posters October 27, 2014. • Visit to Everglades Visitor Information Center-deliver Panther Festival Posters October 27, 2014. • Visit to Museum of the Everglades—deliver Panther Festival Posters. Introduction with Jennifer Perry, Museum Manager. • Health and Wellness Initiative - Flu Shots offered at the Naples Visitor Information Center for area tourism staff and visitors October 28, 2014. • Visit Holocaust Museum to confirm FAM trip date for Naples Visitor Information Center volunteers with Danielle Dillon, Museum&Visitor Services Manager. • FAM tour sponsored by NT&T Everglades Tour to the Everglades, Totch's Airboat Rides and historical overview of Collier County given to volunteers . • Receive 2015 Paradise Coast Maps. Confirm receipt of maps with RSW Airport Visitor Services, Oasis and Big Cypress Welcome Centers, Florida Welcome Centers, Everglades Visitor Information Center, Marco Island Visitor Information Center. • Date set for presentation by Everglades Area Tours, Charles Wright, at the Naples Visitor Information Center at 5 pm on November 20, 2014. • Naples Visitor Information Center volunteers assist BID with Fifth Avenue Spooktacular Halloween Event on 5'h. • Prepared guest bags for visiting FAM group -deliver to Botanic Garden for pick-up. Edison&Ford Museum initiated tour of Naples. • FAM tour sponsored by Staybridge Inn and Suites November 6, 2014 for Visitor Information Center volunteers. • Attend Southwest Florida Concierge Association Meeting November 11, 2014 at Real Seafood &Company. 40 to NAPSS, ARGO MAI%. .V-11,4140.3 / • Emailed invitation to VIC Volunteers for Open House at Naples Botanic Gardens on November 24th, 2014. RSVP requested. • Ordered 25 Cases of Paradise Coast Visitor Guides for I-95 Florida Welcome Center. • Sent email request to VIC volunteers to assist with CME Golf Tournament. • FAM tour sponsored by Sugden Theatre October 14, 2014 for Visitor Information Center volunteers. • Manage daily operation of Naples VIC and staffing. Big Cypress Oasis Everglades Immokalee Marco Naples Jan-11 5034 12055 2220 125 1007 27 Jan-12 6401 13,601 11,000 198 1033 52; Jan-13 5736 13,941 9225 N/A 1163 47' Jan-14 7,014 13,499 11,185 91 1663 4,0 Feb-11 6986 15,564 2881 194 1546 43■ Feb-12 7943 17,595 12,840 227 1465 50' Feb-13 7950 13,542 8424 1105 1404 44; Feb-14 7990 13,906 13,012 198 1950 50, Mar-11 5984 15,101 3100 195 1376 28 Mar-12 7226 16638 18,300 361 1011 37 Mar-13 8693 13632 12,991 402 1559 37' Mar-14 8,307 15,559 17,180 517 1,952 43' Apr-11 3297 8810 2575 189 520 20 Apr-12 4308 9603 10,810 367 482 31 Apr-13 5250 8389 8675 1200 750 24' Apr-14 5,146 9,596 11,021 81 1,033 241 May-11 1778 5492 1600 186 448 16. May-12 2360 5660 5435 315 529 15' May-13 3009 5730 5275 350 473 14: May-14 2,709 5,657 5,813 88 668 1,5; Jun-11 1881 4796 2235 155 445 12 Jun-12 1972 4185 4250 210 303 12' Jun-13 2254 4153 4166 189 354 13' Jun-14 2405 4525 4,588 41 475 it Jul-11 2182 6024 5189 185 573 16. 41 tii Pi t\ SCk D?o t\LRt•- Ut> {i 1 Jul-12 2417 5609 5893 250 340 20 Jul-13 2431 4253 6835 62 413 171 Jul-14 2,960 5,367 3,552 40 497 1,7( Aug-11 1895 3999 4577 207 463 181 Aug-12 1658 3991 6549 345 390 it Aug-13 1757 3800 5169 119 385 13', Aug-14 3,049 5,576 5,866 74 314 1,1 Sep-11 1268 3881 3196 220 279 111 Sep-12 1191 3029 3893 200 268 12 Sep-13 2534 1198 3441 392 121 Sep-14 1746 3074 2402 327 13: Oct-11 1704 5459 5035 237 481 24. Oct-12 1804 4296 5683 150 306 20' Oct-13 917 2315 5206 476 501 16 Oct-14 2942 5791 2636 118 439 181 Nov-11 2743 7734 6200 357 647 25 Nov-12 3024 7669 6816 170 530 221 Nov-13 10,510 7,407 7,022 598 513 211 Nov-14 Dec-11 5739 13,851 7962 327 682 23' Dec-12 3925 11,193 7984 180 540 25, Dec-13 5363 10,079 7391 461 543 27: Dec-14 FY 2011 40,491 102,766 46,770 2,577 8,467 26,9 FY 2012 44,229 103,069 99,453 2,973 7,197 31,4' FY 2013 56,404 88,439 83,820 4,962 7,937 28,9'. FY 2014 42