TDC Minutes 10/27/2014 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) Tourist Development
Council
Minutes
October 27 , 2014
As of
June 14, 2016
No signed minutes were turned in
October 27, 2014
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, October 27, 2014
LET IT BE REMEMBERED the Collier County Tourist Development Council inanid for
the County of Collier, having conducted business herein, met on this date at 9:00 AM in a
REGULAR SESSION in Building "F" of the Government Complex,Naples, Florida
with the following members present:
Chairman: Coimmissioner Tim Nance
Vice Chairman Clark Hill
Murray H. Hendel
hk Susan Becker
Robert Miller
Ed (Ski) Olesky
John Sorey III
Larry Sacher
Rick Medwedeff
ALSO:PR ,,SENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management
Scott Teach, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 Tamiami Trail East, Naples, Florida 34112
October 27, 2014 9:00 am
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. *Regular Meeting 9/29/14
6. Presentations/Public Comment- (3 minutes each)
7. New Business
a. *Naples Beach Renourishment Sand Supply& Hauling Contract#14-6343
b. *Naples Beach Renourishment Sand Placement
c. *Naples Beach Renourishment Construction Engineering Inspection --Atkins
d. *Feasibility Study - Collier Creek History, Analysis and Funding Apportionment
e. *Feasibility Study - South Marco Beach Quantity Analysis - Withdrawn
f. *Sand Donation - Marco Island Marriott
g. *Marketing Support for Immokalee Rodeo
8. Old Business
9. Marketing Partner Reports
a. Research Data Services Walter Klages
b. Paradise Advertising- Cedar Hames
c. Lou Hammond& Associates—PR Services- JoNell Modys
d. Tax Collections - Jack Wert
e. Miles Media- Website Activity
f. Sales& Marketing Technologies- Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director—Jack Wert
b. Sales & Marketing—Debi DeBenedetto
c. Public Relations & Communications—JoNell Modys
d. Film Office—Maggie McCarty
e. Sports Marketing—Chris O'Brien
f. International Representatives—Jack Wert
g. Visitor Centers— Lori Lou Waddell
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location—November 24, 2014—9:00 a.m.
Collier County Government Center Bldg. F, 3rd Floor, 3299 Tamiami Trail East,Naples,
Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate
in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance.
Please contact the Collier County Facilities Management Department located at 3335
Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County
Commissioners)before the Board of County Commissioners and its advisory boards,
register with the Clerk to the Board at the Board Minutes and Records Department.
October 27, 2014
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Nance
Commissioner Nance called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Hendel moved to approve the Agenda. Second by Ms. Becker. Carried unanimously 9- 0.
5. Approval of TDC Minutes
a. Regular Meeting 9/29/14
Ms. Becker moved to approve the minutes of the September 29, 2014 meeting as presented.
Second by Mr. Olesky. Carried unanimously 9- 0.
6. Presentations/Public Comment - (3 minutes each)
None
7. New Business
a. Naples Beach Renourishment Sand Supply & Hauling Contract#14-6343
Mr. McAlpin presented the Executive Suatnary "Recommendation to approve and authorize
the Chairman to execute Contract No, 1g-6343 —Tropical Storm (TS) Debby Naples Beach
Renourishment (Sand Supply a livery) to supply and deliver approximately 78,678 tons of
beach quality sand as authorized by the Federal Emergency Management Agency (FEMA) PW
0679-Naples Beach Reourishment project to Phillips and Jordan, Inc.for$1,823,635.56
(Project#195-9003), duthreze staff to withhold Notice-to-Proceed issuance until the FEMA
PW revision has been issued, authorize all required budget amendments, and make a finding that
this item promotes tourism" dated October 27, 2014 for consideration. He noted
• The scope of work is for the supply and delivery of beach quality sand to 3 beach points
on thellaples beach for repairs to the beach as a result of Tropical Storm Debby.
• The w k is expected to begin around November 10, 2014 and be completed just before
the Christmas holiday.
A truck route has been established which addresses previous concerns raised by Lee
County officials during similar projects.
/• The funding of the project has been approved and the County is eligible for
reimbursement of any funds expended from FEMA at ratio of 75% and FDEP at a ratio
12.5% of the total expenditure.
• The reimbursed funds will be allocated to Fund 195.
• The Coastal Advisory Committee recommended approval of the project by a vote of 8 —
0.
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October 27, 2014
Mr. Sorey moved to recommend the Board of County Commissioners approve and authorize
the Chairman to execute Contract No. 14-6343—Tropical Storm (TS)Debby Naples Beach
Renourishment(Sand Supply and Delivery) to supply and deliver approximately 78,678 tons of
beach quality sand as authorized by the Federal Emergency Management Agency (FEMA)
PW 0679-Naples Beach Renourishment project to Phillips and Jordan, Inc.for $1,823,635.56
(Project#195-90038), authorize staff to withhold Notice-to-Proceed issuance until the FEMA
PW revision has been issued, authorize all required budget amendments, and hereby poly the
item promotes tourism. Second by Ms. Becker. Carried unanimously 9—0.
b. Naples Beach Renourishment Sand Placement
Mr. McAlpin presented the Executive Summary "Recommendation to award Ini '#fin to Bid
(ITB) #14-6352 -Naples Beach Renourishment (Sand Placement) to Earth Tech Enterprises,
Inc., in the amount of$748,861.20 to place, grade and transport approximately 78,678 tons of
beach quality sand as authorized by the Federal Emergency managemeniAgency (FEMA) PW
0679-Naples Beach Renourishment to repair damages as a result of Tropical Storm Debby
(Project #195-90038), authorize staff to withhold Notice-to-Proceed(NTP) issuance until the
FEMA PW revision has been issued, authorize all required budget amendments, authorize the
Chairman to execute the corresponding agreement, andmigke ab ing that this item promotes
tourism dated October 27, 2014 for consideration. He noted The ite'ffi is a companion item to the
previous item and is for placement and grading of the sand after it has been delivered by the
truck haulers.
Commissioner Nance moved to recommen a Board of County Commissioners award
Invitation to Bid(ITB) 14-6352-Naples Iffac&Renourishment(Sand Placement) to Earth
Tech Enterprises, Inc., in the amot 61 474861.20 to place,grade and transport
approximately 78,678 tons of beach" glity'"sand as authorized by the Federal Emergency
management Agency (FEMA) PW 0679-Naples Beach Renourishment to repair damages as a
result of Tropical Storm Debby (Project#195-90038), authorize staff to withhold Notice-to-
Proceed(NTP) issuance wail the FEMA PW revision has been issued, authorize al all
required budget amendments,authorize the Chairman to execute the corresponding
agreement and hereby finds the item promotes tourism. Second by Mr. Sorey. Carried
unanimously 9—a `
c. Naples Beach Renourishment Construction Engineering Inspection—Atkins
Mr. McAlpi provide the Executive Summary "Recommendation to approve Change Order No
2 to Purchase Order #45-151465, authorize the expenditure of Tourist Development Category
"A " tax.fivids to provide engineer of record and construction engineering inspection services
dying the renourishment of the Naples Beach project by Atkins North American, Inc. under
hip Contract No 14-6256 for time and material amount of$24,648.68 authorize necessary budget
'��,,, amendment, and make a finding that this item promotes tourism" dated October 27, 2014 for
consideration. He noted:
• The Change Order was anticipated by the County at the inception of the project.
• It is for the provision of engineering inspection services.
• The cost allotted to this phase of the project was unknown until it was designed and
permitted.
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October 27, 2014
• The Coastal Advisory Committee recommended approval of the Change Order by a vote
of8 -0.
Mr. Sorey moved to recommend the Board of County Commissioners approve Change Order
No. 2 to Purchase Order #45-151465, authorize the expenditure of Tourist Development
Category "A"tax funds to provide engineer of record and construction engineering inspection
services during the renourishment of the Naples Beach project by Atkins North American,
Inc. under Contract No 14-6256 for time and material amount of$24,648.68 authorizi
necessary budget amendment, and hereby finds the item promotes tourism. Second by Mt: fi
Hendel. Carried unanimously 9—0.
d. Feasibility Study - Collier Creek History,Analysis and Funding Apportionment
Mr. McAlpin presented the Executive Summary "Recommendation to approe proposal from
CB&1 Coastal Planning& Engineering dated October 22, 2014 for Chier County Creek
Feasibility Analysis, approve a work order under Contract No 13 6. 64"CZfor a not to exceed
amount of$59,80 7.44, approve necessary budget amendment, and make a finding that this item
promotes tourism" dated October 27, 2014 in the amount of$59,807.44'''for consideration. He
noted: 7
• The scope of work is to assist in determining Tons sand is accreting in the
mouth of Collier Creek.
• The area has been subject to a higher accretion rate since the collapse of Coconut
Island.
• The situation is now a safety �haz rd for boaters.
• The activities include field'wokp?odeling, preliminary design and a determination
on the feasibility of obtaining any permits for the measures necessary to rectify the
issue.
• The area has been dredged twice over the past 10 years, however after the last dredge
in 2012, (at a cost otap roximately $400K), the area heavily shoaled within several
months.
Mr. Sacher moved`tv r4�commend the Board of County Commissioners approve Contract No
13-6164-CZ "Professional Services: Architect and Engineering"for Collier County, Collier
Creek Feasibility as outlined by Coastal Planning& Engineering,Inc. in their proposal dated
October 224014 in the amount of$59,807.44 and hereby finds the item promotes tourism.
Second by Mr,Medwedeff. Carried unanimously 9— 0.
e. Feasibility Study - South Marco Beach Quantity Analysis—Withdrawn
f. Sand Donation - Marco Island Marriott
Mr. McAlpin presented the Executive Summary "Recommendation to approve the gift of
between 10,000-15,000 CY's of beach quality sand from the Marco Island Marriott to be used in
the Marco Island Central Beach re-grade project scheduled after November 1, 2015" dated
October 27, 2014 for information purposes.
Mr. Sacher moved to recommend the Board of County Commissioners approve the gift
between 10,000- 15,000 CY's of beach quality sand from the Marco Island Marriott to be used
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October 27, 2014
in the Marco Island Central Beach re-grade project scheduled after November 1, 2015.
Second by Ms. Becker. Carried unanimously 8— 0. Mr. Medwedeff abstained.
g. Marketing Support for Immokalee Rodeo
Mr. Wert presented the Executive Summary "Recommendation to approve the use of$10,000 in
tourist tax funding to promote a Professional Rodeo Cowboys Association (PRCA) event
Immokalee January 30 and 31, 2015 at the Immokalee Seminole Youth Ranch Arena and make a
finding that this event promotes tourism dated October 27, 2014 for consideration. He noted
• The event will be the first rodeo held in Immokalee in 10 years.
• It is part of a tour series with top professionals in the country being present for the event.
• The County is hoping the rodeo will become a"signature event" for the area.
• Staff and organizers are working to ensure hotel accommodations are available at a
reasonable rates to attendees given the event is being held in"peak season."
Speaker
Paul Anderson,Jr., Fire Chief, Immokalee Fire District reported the Fire Department has
partnered with Mason Pro Rodeo to hold the event. The event will include rodeo competition
and family entertainment activities such as field demonstrations and a concert.
The Committee noted the application is a late addition to the schedule without all the
necessary details provided on economic impacts,,4f hey requested information be furnished to
Staff in order to address any criteria required sere guidelines.
,ter
Mr. Olesky moved to recommend the Board of County Commissioners approve the use of
$10,000 in tourist tax funding to promotes Professional Rodeo Cowboys Association (PRCA)
event in Immokalee January 30 and 31, 2015 at the Immokalee Seminole Youth Ranch Arena
and hereby finds the item promotes tourism. Second by Mr. Sorey. Carried unanimously 9—
8. Old Business
Speaker
Marcia Cravens report-iany items that have recently come before the Council for beach
renourishment prciects whT h include the Clam Pass area. She expressed concern the area is the
responsibility of the Pelican Bay Services Division and there may be "competing interests" on the
goals for the area
Under Council discussions it was noted the area is under the management of the Pelican Bay
Services Division, however the projects are funded by Tourist Development Tax revenue. The TDC
recomends approval for the use of these monies and should be apprised on any activities which
potentially affect the funding.
The Committee requested staff to disseminate the Draft of the Clam Bay Management Plan to
them for informational purposes.
9. Marketing Partner Reports
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October 27, 2014
Mr. Wert presented the Slideshow"Marketing Partner Reports— October 27, 2014" including the
following reports presented by staff and consultants:
a. Research Data Services—Dr. Walter Klages
"Collier County Tourism Research, October 27, 2014—Research Data Services, Inc.
Council discussion occurred on the format of the presentation noting it may be beneficial t
utilize the data to identify weaknesses and/or opportunities so the Council may take any action,
necessary to address them and increase tourism in the area
An example given was the statistic that European travelers average 14 days in the US, however
only 3 days in the Naples area What measures could be taken to entice them to stay an
additional day?
Staff noted these types of issues are made aware to them and they are addressed with a variety of
measures including the Marketing Plan. The current Plan identifies eve".1 strategies
specifically aimed at increasing the length of stay of European travere ho visit the area
Break: 10:34 a.m.
Reconvened.. 10:44 a.m. �
b. Paradise Advertising—Nicole Delaney, Larry Tolpin
"Advertising Report Paradise Advertising and Marketing Inc. — TDC October 27, 2014. "
The Council noted consideration may want Jo be given to marketing major boat shows (Fort
Lauderdale, Miami, etc)for stays visitors ho may traverse the Naples region to and from
these events.
c. Lou Hammond & Associates—PR Services—Jonell Modys
"National Public Relations Report-National Public Relations Update — TDC Meeting October
27, 2014. "
Commissioner Nance left the meeting at 11:02 a.m.
Mr. Hill assumed the Chair
d. Tax Collections-Jack Wert
"Touri,yt' x Collections— Collier County Tax Collector— October 27, 2014"
e. _Miles Media - Website Activity—Jack Wert
"Website —Miles Partners, Inc. "
f. Sales & Marketing Technologies, Inc. - Search Engine Optimization—Jack Wert
"Search Engine Services—Sales and Marketing Technologies, Inc.
g. Phase V - Fulfillment Services—Jack Wert
"Fulfillment Services—Phase IV"
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October 27, 2014
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director—Jack Wert
b. Sales & Marketing—Jack Wert
c. Public Relations & Communications—Jack Wert
d. Film Office—Jack Wert
e. Sports Council—Jack Wert
E International Representatives —Jack Wert
g. Visitor Centers —Jack Wert
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
None
13. Next Scheduled Meeting Date/Location—November 24, 2014—9:00 a.ni,
Collier County Government Center, Administration Bldg,F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
14. Announcements
None
There being no further business forthe good of tai County, the meeting was adjourned by
order of the chair at 11:20 A.M.
COLL& COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman, Commissioner Tim Nance
These mutes approved by the Board/Committee on as presented or
as amen d
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