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TDC Agenda 07/28/2014 R Tourist Development Council Agenda July 28 , 2014 MEETING AGENDA& NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center,Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 July 28, 2014 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *Regular Meeting 6/23/14 6. Presentations/Public Comment-(3 minutes each) 7. New Business a. *CP&E Work Order Develop Beach Maps-Gary McAlpin b. *FY 15 Sports Event Grants-Chris O'Brien c. *Florida Sports Foundation Grant Application Submittal -Chris O'Brien d. *Funding Assistance Request for IMG Junior Golf Academy—Rob Wells e. *Tourism Marketing Services RFP—Jack Wert 8. Old Business 9. Marketing Partner Reports a. Research Data Services—Walter Klages b. Paradise Advertising-Cedar Hames c. Lou Hammond &Associates—PR Services-JoNell Modys d.Tax Collections-Jack Wert e. Miles Media -Website Activity f.Sales& Marketing Technologies-Search Engine Optimization g. Phase V- Fulfillment Services 10.Tourism Staff Reports a. Director—Jack Wert b.Sales& Marketing—Debi DeBenedetto c. Public Relations&Communications—JoNell Modys d. Film Office—Maggie McCarty e. Sports Marketing—Chris O'Brien f. International Representatives—Jack Wert g.Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location—September 22, 2014—9:00 a.m. Collier County Government Center,Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14.Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing,to the board prior to the meeting if applicable. For more information, please contact Jack Wert at(239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are entitled, at no cost to you,to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239)252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities(including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. June 23, 2014 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, June 23, 2014 CX4\ AA kr LET IT BE REMEMBERED the Collier County Tourist Development elbl in and for the County of Collier, having conducted business herein, met on th .' -at 9:00 AM in a REGULAR SESSION in Building "F" of the Government I . Naples, Florida with the Following members present: •Chai a,. mmissioner Tim Nance (Excused) Vice Chai qv Clark Hill (Excused) Acting :n: John Sorey III Murray H. Hendel Susan Becker Robert Miller Ed (Ski) Olesky Larry Sacher (Excused) Rick Medwedeff 4. 1P4S/ 6 O ' ' SENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Edward Finn, Budget Office 1 June 23, 2014 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order-Commissioner Nance The meeting called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. E".4k4 41.1- Mr. Hendel moved to appoint Mr. Sorey to Chair the meeting in absence o airman and Vice Chairman. Second by Mr. Medwedeff. Carried unanimously 6- 4. Changes and Approval of Agenda Mr. Olesky moved to approve the Agenda. Second by Ms. Beck ri unanimously 6-0. 5. Approval of TDC Minutes a. Regular Meeting 5/29/14 Ms. Becker moved to approve the minutes of the , 14 meeting as presented. Second by Mr. Olesky. Carried unanimously 6- . N,,, 6. Presentations/Public Comment- (3 min ) None 7. New Business a. Work Order-Marco Island Central Beach Re-grade Project- Gary McAlpin Mr. McAlpin presented the Exec five Summary"Recommendation to approve a Work Order with Humiston and ); •ore Agineers to provide professional engineering services as needed by the Marco Islan!:°" : •tral Beach Re-grade project under Contract No 13-6164-CZ for a Time and Material • sunt ;• to exceed$169,724; authorize the County Manager or his designee to execute the y, .rde , approve necessary budget amendment, and make a finding that this item promote touri 'roject No 90062" dated June 23, 2014 for consideration. He noted: • V June 23, 2014 finds the item promotes tourism (Project No. 90062). Second by Miller. Carried unanimously 6-0. b. CB&I Work Order—Local Government Funding Request Submittal- Gary McAlpin Mr. McAlpin presented the Executive Summary "Recommendation to approve a Work Order with CB&I Coastal Planning&Engineering, Inc. to provide assistance with The Florida Department of Environmental Protection (FDEP) 2015-2016 Local Government Fundin Request (LGFR) Submittal under Contract No. 13-6164 for a Time and Material amoun to exceed$9,979; authorize the County Manager or his designee to execute the work ord make a finding that this item promotes tourism (Project No. 80165)"dated June 23, wool consideration. He noted: • The scope of work is for consultants to assist the County in determinin h areas eligible for FDEP reimbursement funding at a rate of 33 percent. • The area from Doctors Pass, South to the Naples Pier will be s determine the areas eligible. • The beaches in the Park Shore area are scheduled for the 2 c d not included in this scope of work. Mr. Hendel expressed concern that the Park Shore area is not i luded in the scope of work given the existing condition of the beaches in this area Mr. McAlpin reported that a formal request from t e ' aples would be required to consider including these areas within this scope o9Vilty Mr. Sorey reported representatives of the City of Naples could be contacted to consider a request to have this area included in the scope of work. •sin Mr. Hendel moved to recommend th i • : i and of County Commissioners approve a Work Order with CB&I Coastal Pla ',' :f i gineering, Inc. to provide assistance with The Florida Department of Env' 4 ' ,n , 'rotection (FDEP) 2015-2016 Local Government Funding Request(LGFR)Sub '-'i i 1 under Contract No 13-6164 for a Time and Material amount not to exceed$9,979 sub ect to the Park Shore beaches area being included as part of the scope of work, c > i to aethorize the County Manager or his designee to execute the work order and hereb y-i s the item promotes tourism (Project No 80165). Second by Mr. Medwedeff. C led i si nimously 6—0. c. RFP No. 14-6257, "Doctor's Pass Jetty"—Gary McAlpin Mr. Mc- * =sented the Executive Summary "Recommendation to approve the ranked list of de '-� pr a essaonals pursuant to RFP No 14-6257 "Doctors Pass Jetty", authorize staff to •y a • ' contract with the top ranked firm for subsequent Board approval, and make a finding a W a i item promotes tourism (Project No 90029)" dated June 23, 2014 for consideration. . Olesky moved to recommend that the Board of County Commissioners approve the ranked ist of design professionals pursuant to RFP No. 14-6257, "Doctors Pass Jetty", authorize staff to negotiate a contract with the top ranked firm for subsequent Board approval, and hereby finds the item promotes tourism (Project No. 90029). Second by Mr. Hendel. Carried unanimously 6—0. d. Grant Application Submittals for Collier County Sports Events—Rob Wells 3 • June 23, 2014 Mr. Wert presented the Executive Summary"Recommend to approve the submittal of a grant application for Collier County Sports Events for the total amount of$140,700 through the Florida Sports Foundation Grant Program" dated June 23, 2014 for consideration. Mr. Hendel moved to recommend that the Board of County Commissioners approve the submittal of a grant application for Collier County Sports Events for the total amount of $140,700 through the Florida Sports Foundation Grant Program. Second by Mr. Ole ky. Carried unanimously 6—0. 8. Old Business '44# a. Museum Update—Ron Jamro Mr. Jamro provided the "Museum Budget FY2015 Tourist Development Cou or information purposes. He presented a Slideshow on the proposed budget • �_`r efforts by the Department to increase revenue through outside activities such as tra,, ,i • xhibits,rental of facilities, premium guided tours and photographic reproductions. Council discussion occurred on why the amount of dollars pr 'ded o ist Development Council (TDC)remains at approximately $1.6M given the rec mpl, on by the TDC that the Department develop a plan to phase out the TDC funding and i ize other means of funding to operate the museums (donations, reliance on the Generund, etc.). IP As Staff reported the proposed budget is in confo . r€e • . directive of the Board of County Commissioners who did not adopt the TDC' --s ®=°ndation of phasing out TDC funding of the Department, but did approve a reductio iuw e d ercentage of TDC funds allocated to the museums. The amount of funds propos t•%' :llocated, and currently allocated have increased because the total Tourist Development enue is increasing for the County,thereby increasing the amount of funds o• °d t the Museum Department. Mr. Medwedeff moved to reco end that the Board of County Commissioners: 1. Approve the FY2015 propos d Museum Department budget as presented by Staff. 2. Direct Museu _ taff 0 develop a 5 year Strategic Plan for the Department,providing a budget with ; ,,inishing reliance on Tourist Development Tax Funding with the goal of a 0 percent , tr . on of TDC funds within 5 years. Second by A . ) 'ller. Motion carried 5 "yes—1 "no." Mr. Olesky voted "no." 9. Marketing , eports Mr. W pr•;ent=d the Slideshow"Marketing Partner Reports—June 23, 2014" including the foil. , re.. s presented by Staff and Consultants: e:r eh Data Services—Dr. Walter Klages it, t•llier County Tourism Research, May 2014—Research Data Services, Inc. " Council discussion occurred on the means available to correlate the increase of tourists visiting the area to the funds expended on advertising and promotion activities (as opposed to increases in tourism due to weather, economic and other factors). Mr. Medwedeff reported one measure is an analysis of changes in competitive market share. 4 June 23, 2014 The Council requested Staff and Consultants to provide an analysis on the value of funds expended on advertising and promotions. The analysis should include data on the "digital" booking of hotel rooms. Break: 10:22 a.m. Reconvened: 10:29 a.m. b. Paradise Advertising—Cedar Hames/Larry Tolpin "Advertising Report Paradise Advertising and Marketing, Inc. — TDC, June 23, 2014. " c. Lou Hammond & Associates—PR Services—Jonell Modys 4 "National Public Relations Report—National Public Relations Update— TDC ing June 23, 2014. " d. Tax Collections—Jack Wert "Tourist Tax Collections—Collier County Tax Collector—June 23 e. Miles Media-Website Activity—Jack Wert "Website—Miles Partners, Inc. " f. Sales & Marketing Technologies,Inc. - Search E .1. 1 z' 'mization—Jack Wert "Search Engine Services—Sales and Marketing T. l %, •l ',41 , Inc. " g. Phase V - Fulfillment Services—Jack We N/ "Fulfillment Services—Phase IV" 10. Tourism Staff Reports The following reports were prow' ChJf: a. Director—Jack Wert b. Sales & Marketing—Debi Bene etti c. Public Relations & om nications—Buzzy Ford d. Film Office—Ja∎ ,Wert e. Sports Counc. Jain Wert f. Internatio i 1 ': s res°ntatives—Jack Wert g. Visitor Cente ack Wert 11. Detai •s Sta + R-'ports Su. ' • 1 Cou l..1.''' ember Discussion . edwedeff reported that it has come to his attention that Commissioner Coyle would be int ducing an item for consideration at the June 24, 2014 BCC meeting. Whereby, a referendum will be presented to the voters to opine on the existing percentages utilized to allocate the Tourist Development Tax revenue and should it be altered. The alteration proposed would include reducing the percentage of TDC tax revenues allocated to advertising and increasing the amount allocated to beach renourishment. He expressed concern on the proposal given the recent increases in tourist tax revenue. 5 June 23, 2014 The Council discussed the ramifications of the proposed referendum and Staff provided a history of the Tourist Development Tax which was originally adopted in 1992. Mr. Medwedeff moved for the Tourist Development Council to recommend that the Board of County Commissioners not approve the proposed referendum. Second by Mr. Miller. Motion failed 3 "yes"—3 "no." Mr. Sorey,Mr. Hendel and Mr. Olesky voted "no." 13. Next Scheduled Meeting Date/Location—July 28,2014—9:00 a.m. ,N,Collier County Government Center, Administration Bldg. F,3rd Floor, 3299 East Tamiami Trail,Naples,Florida 34112 twiek4 'bi- There being no further business for the good of the County,the meeting w lakiwirned by order of the chair at 11:05 A.M. qb'g. COLLIER COUNTY TOURIST DE I✓b . T COUNCIL Chairman, Commissionsr ib '''', These minutes approved by the Board/Co as presented or as amended . „Ss, "c''*''' '#.''S1S 1. ' 6 July 28,2014 New Business 7-a 1 of 8 EXECUTIVE SUMMARY Recommendation to approve a Work Order with Coastal Planning & Engineering, Inc. to develop beach map books under Contract No. 13-6164-CZ for a Time and Material amount not to exceed $2,545 and make a finding that this item promotes tourism (Project No. 80096). OBJECTIVE: To develop beach map books for Collier County. CONSIDERATIONS: Every 5-years staff develops beach map books as reference material to aid in addressing routine citizen questions and decision making. This scope of work was requested to prepare an aerial map series for the Collier County Beach Renourishment Project. CP&E will prepare a map series at a scale of 1 inch equals 100 feet for the County to include Barefoot Beach (R1-R16), Wiggins (R17-R22), Vanderbilt (R22-R30), Pelican Bay (R31-R41), Clam Pass/Park Shore (R42-R57), Naples Beach (R58-R89), Keewaydin (R90-R127), Marco Beach(R130-R148; K1 and K2),Hideaway(H1-H16; T128-R131) and Goodland. FISCAL IMPACT: Funding is available through Tourist Development Tax, fund 195 Project No. 80096 FY 13 Beach Analysis/Design. Funding for this work order will not be requested for reimbursement from any grantor agency. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: Staff recommends this item be recommended for approval. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval.—CMG RECOMMENDATION:Re commendation to approve a Work Order with Coastal Planning & Engineering, Inc. to develop beach map books under Contract No. 13-6164-CZ for a Time and Material amount not to exceed $2,545 and make a finding that this item promotes tourism (Project No. 80096). Prepared By: J. Gary McAlpin,P.E., Coastal Zone Management,Natural Resources Department Attachments: 1)Proposal, 2) Work Order July 28,2014 New Business 7-a Coastal Planning&(# jineering, Inc. 2481 NW Boca Raton Blvd. Boca Raton,FL 33431 Tel:+1 561 391 8102 Fax:+1 561 391 9116 July 3, 2014 Gary McAlpin, Director Collier County Coastal Zone Management 2800 N. Horseshoe Drive Naples, FL 34104 Re: Beach Renourishment Aerial Maps (Contract No. 13-6164-CZ"Professional Services: Architect and Engineering") Dear Gary: This proposal is for hourly services for Coastal Planning & Engineering, Inc. to perform staff engineering tasks to support the County with preparing a map series under the terms and conditions of the above referenced Agreement. This scope of work details the tasks required to create a pdf deliverable to the County that depicts 2014 aerials with the beach renourishment project's construction baseline and the pre-construction mean high water(MHW) line at a scale of 1 inch equals 100 feet. A scope of work is included as Exhibit A, the fee proposal is included as Exhibit B, and the rate schedule is provided as Exhibit C. The cost with time and materials is not to exceed$2,545. Very truly yours, Thomas P. Pierro, P.E., DC.E. Director Coastal Planning& Engineering, Inc. cc: Gail Hambright, Collier County Government Tara Brenner, P.G. CLIENT: COLLIER COUNTY GOVERNMENT Acknowledgement and Acceptance: Authorized Representative Signature Printed Name Title Date July 28,2014 New Business 7-a 3 of 8 Exhibit A Scope of Work July 28,2014 New Business 7-a 4 of 8 Exhibit A Beach Renou rishment Aerial Map Series Collier County, Florida Scope of Work This scope of work details the tasks necessary to address the County's request for an aerial map series for the Collier County Beach Renourishment Project. Coastal Planning & Engineering, Inc. will prepare a map series at a scale of 1 inch equals 100 feet for the County to include Barefoot Beach (R1-R16), Wiggins (R17-R22), Vanderbilt (R22-R30), Pelican Bay (R31- R41), Clam Pass/Park Shore (R42-R57), Naples Beach (R58-R89), Keewaydin (R90-R127), Marco Beach (R130-R148; K1 and K2), Hideaway (H1-H16; T128-R131) and Goodland depicting the following: • 2014 aerials • Construction baseline (where it exists) • April 2013 M HW line • Select geographic landmarks and building names • Distance from MHW and vegetation line to the construction baseline at each monument The maps will be provided in a high-resolution pdf format for the County's use. All work will be complete and submitted to the County within 120 days of receiving the Notice to Proceed. Confidentiality Statement The information contained in this proposal is confidential commercial information and shall not be disclosed, except for evaluation purposes,provided that if a contract is awarded as a result of or in connection with the submission of this proposal, the requester shall have the right to use or disclose the data to the extent provided in the contract. This restriction does not limit the requestor's right to use or disclose any technical data obtained from another source without restriction. July 28,2014 New Business 7-a 5 of 8 Exhibit B Fee Proposal of ? a ® § 2 2 o 2 ® 2 ? I- N- - Nt 2 - _ e o = k § § f § CO n CO \ %m = ) 2 & _ -52 % mm nzo § � F n v- k m R 2 § � / _ El*w2. 0 ' / 0 p p mI / I & & ) o Lo II II �� a. / 12 $ — ® 0 J 3 { o / k k, ! . / 2 2' ) g ■ _ cc 5 2 o 0 � , § cc ■ u et g < C0 k'Z To I ! k o >. _ X ix cu a B _w wc = G LL 0 % o 0 0 15 CO § / C / ■ § 5 ) © ' z u « I- q C, a it _1 0 I- 0 July 28,2014 New Business 7-a 7 of 8 Exhibit C Rate Schedule July 28,2014 New Business 7-a 8 of 8 Exhibit C SCHEDULE B: RATE SCHEDULE Standard Hourly Title Rate Principal $ 206.00 Senior Project Manager $ 172.00 Project Manager $ 147.00 Senior Engineer $ 157.00 Engineer $ 123.00 Senior Inspector $ 96.00 Inspector $ 76.00 Senior Planner $ 139.00 Planner $ 110.00 Senior Designer $ 114.00 Designer $ 94.00 Environmental Specialist $ 109.00 Senior Environmental Specialist $ 134.00 Scientist/Geologist $ 93.00 Senior Scientist/Geologist $ 118.00 Marine Biologist/Hydrogeologist $ 110.00 Senior Marine Biologist/Hydrogeologist • $ 138.00 Senior GIS Specialist $ 139.00 GIS Specialist $ 102.00 Clerical/Administrative $ 62.00 Senior Technician $ 85.00 Technician $ 72.00 Surveyor and Mapper $ 120.00 CADD Technician $ 81.00 Survey Crew-2 man $ 130.00 Survey Crew-3 man $ 161.00 Survey Crew-4 man $ 189.00 Senior Architect $ 154.00 Architect $ 121.00 This list is not intended to be all inclusive. Hourly rates for other categories of professional, support and other services shall be mutually negotiated by Collier County and firm on a project by project basis as needed. B-1 July 28,2014 New Business 7-b EXECUTIVE SUMMARY 1 of 10 Recommend approval of Tourist Tax Funding for Sports Event Assistance program applications for FY 15 totaling $9,500 and make a finding that these events promote tourism. OBJECTIVE: Review and approve funding for sports event grant applicants in FY 15. CONSIDERATIONS: The following event organizers have submitted applications for financial assistance through the Collier County Tourism Sports Event Assistance Program. Event Host Organization Dates Visitors Room Grant Nights Request FitNation Box Battles Fit Nation 10/11/2014— 740 215 $4,000 Magazine 10/12/2014 Naples Holiday Naples Sports 12/29/2014— 1316 608 $6,700 Basketball Shootout Foundation 12/31/2014 Staff recommends the following grant amounts: Event Host Grant Recommended Organization Request Grant Award FitNation Box Fit Nation $4,000 $3,500 Battles Magazine Naples Holiday Naples Sports $6,700 $6,000 Basketball Shootout Foundation FISCAL IMPACT: Funding for this program is included in the proposed FY 15 tourism department budget in Fund 184. All funds will be disbursed post event after appropriate proof of expenditures are submitted. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS: RECOMMENDATION: Recommend approval of Tourist Tax Funding for Sports Event Assistance program applications for FY 15 totaling $9,500 and make a finding that these events promote tourism. PREPARED BY: Chris O'Brien, Sports Marketing Manager July 28,20 New Business 7-b 2 of 10 z3 / 4 NJ 3 k\ CI j =CD k } 7 / f Q 7 ° } \. q (z$ X v, m t \ V \ § \ ƒ o C 3. • 2, • % % . R R attt y Ui Ca vs \ / 2{2 « ( ° \ 2 0 3 @ . § § ® _ g 4 CO k @ ■ 7 8 /$ \ / ® I at E t \ a crsck40,y11.4 3o ..Cielv isita 0 Collier County Tourism Sports Event Assistance Application 7 q ti o o to ------- 1. Organization Making Request Fit Nation LLC k.t 0 Ai-is-41'r 2. Non-Profit Tax ID No. or Federal Tax ID No. 46-1662194 3. Contact Person/Responsible Party Stan Douge 4. Address 2580 Northbrooke Plaza Dr. 5. City: Naples State FL Zip 34119 6. Cell#: (347)668-8366 Alternate phone# 7. Email: SOnucle©fitnationmag.com 8. Name of Event: FN Box Battles 9. Website: www.FNBoxBattles.com 10.Venue: Marco Island Marriot Beach Resort 11.Sanctioning Organization: 12.Event Date(s) October 11-12,2014 13.Description of Event (Format, participants,sanctioning body, etc) Fi\I Box Battles will be a fierce team competition that promises to draw in top athletes from all over the state who want to go head-to-head with their peers to prove their mettle as an athletic contender.The teams will be compiled of two males and two females,with each competitor racing the clock as they complete their portion of the unforgiving workouts assigned by Fit Nation.The athletes will compete in multiple events over the two day competition,each with its own and guidelines that will be watched diligently by a judge that is assigned to that competitor for that event. 14.History of Event (Past cities event has been held in, past participants,past number of participants and visitors, etc) FN Box Battles 2013 was held on Lovers Key,Florida. The past year's event was host to 150 athletes,300 spectators and 30 vendors. July 28,2014 New Business 7-b 4 of 10 71;1, 4 15.Proposed Use of Funds (Please support request with attached budget page) Eligible expense(s)to be considered for funding (see page 2) Expense Description $Amount Eligible Category 4,000 = Marketing/Advertising Total $ How will this funding increase number of visitors and impact the success of your event? By creating a marketing campaign that intertwines the two strongest paints of this event,the fitness competition and the idyllic tropical location, we will entice both the athletic population and the audience.in search of a summer getaway to al ttend FN Box Battles.By utilizing the natural beauty of Marco Island in our advertisements we will tempt the attendees to spend more time in the area,creating a new target market for Marco Island tourism. What is your plan to track the Impact of this funding? Funding will be tracked by number of athletes that register and amount of rooms rented for the event that weekend. Summarize your marketing plan for the event including all media. Our marketing campaign will include print,radio,and online advertising that will reach markets outside of Collier arid Lee county. Economic Impact participant projections 1. Total expected Participants (competitors, coaches, trainers, officials, etc.) ADULT Out-of-State: 12 In-State: 228 YOUTH Out-of-State: a In-State: 0 2 boyvis 2. Total expected Spectators (fans,family, friends, etc.) ADULT Out-of-State: 25 In-State: 475 YOUTH Out-of-State: a In-State: 3. Total expected Media "". Out-of-State: o In-State: a (°" IS t-11-13 Additional information to support visitor and participant pro ec • with the growth at the magazine over the past year,along with the success Q cess of our re t event,t-N I hunderdome Vv in it can be inferred that there will be at the least a 80%increase n participants for this event;from 150 competitors L.c,011110" 300.t o 300 With the advanced reach of modern marketing tactics it can be hypothesized that the amount of visitors to this .event with increase by 80%_nr to 500 spectators EVENT BUDGET INCOME SOURCES: TOURIST TAX FUNDING REQUEST $ 4,000 2 July 28,2014 New Business 7-b 5 of 10 ADDITIONAL FUNDING SOURCES Registration entires $ 15,000 Sponsorships $ 7,500 TOTAL ADDITIONAL FUNDING SOURCES $ 22 500 TOTAL INCOME-ALL SOURCES $ 26,500 EVENT EXPENSES: Intended Uses of Tourist Tax Grant Funds: Please refer to authorized and unauthorized uses on pages 2 and 3.Provide an itemized summary indicating the intended use of Tourist Tax(TDT)funds. Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed. Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. • Print advertising $ 6,000 ***We will acquire vendor booths at various events across Florida.See below. $ 1650 $ $ Total Tourist Tax Funds Utilized: Other Project Expenses not using Tourist tax grant funds: $ $ $ Total Other Project Expenses: TOTAL PROJECT EXPENSES Profit(Loss) **Competitor Mag,Wod Talk Mag,Florida Race Place, Florida Running&Tri ***Booth sponsor at Central Florida Throwdown$250, Mud Titan(Plant City)$300, Crush Games$700, Raid Games$450 Certification and Compliance I hereby certify that the information contained in this application is true and correct to the best of my knowledge and that I have read the Policies and Procedures of the Collier County Special Event Assistance Program and will abide by all legal, financial, and reporting requirements as a condition of receiving grant funds from the Collier 3 P TRIM July 28,2014 '77" New Business 7-b 6 of 10 County Tourist Development Council. Signatures must be original in blue Ink. Please attach written authorization from organizing entity showing authority to apply for. Name: star Douge Please Print or Type Organization: Fit Nation hilagazina Please Print or Type ittA (Signet (Date) 4/Or Please return the original plus four(3)copies of the Application and the Certification&Compliance Page to: Chris O'Brien 2800 Horseshoe Drive Naples, FL 34104 239-252-4267 chrisollier °mkt. 4 July 24,2014 itefj .lrifilt'liZrZ , e;) Estimated Room Nights Funding Range o o 500 and over $4500-$6,500 AA4Afrki=r1 200-499 $2,400-$4,499 (ft 02) co divcs 100-199 $1,201-$2399 Less Than 100 $0-$1,200 Collier Coun Tourism S.orts Event Assistance A i .lication 1. Organization Making Request &ç ti fpCA- G4"&c.,..;-17‘)Y-% 2. Non-Profit Tax ID No. or Federal Tax ID No. to:NI-- os-t4.65c3 ( 3. Contact Person/Responsible Party rnr C..1 -k-ti-zys,. • 4. Address clI1(0 (,i, V\:A-e.k‘ G.i 1 5+trek 5, Cityklc" State FL Zip 3k4ioct 6. Cell #: d3t %.).3 'all Alternate phone# ,237- Co'f3-0)9.06 7. Email: t t--1:5 1 e di TLC('efif C..cirt.S4-0.4c4-i-ap$ 8. Name of Event: 13 ti.pk.N 44-1. VT&(LI -.,4. 0.1.--.‘,..4- 9. Website: l". .k,J.,Y..... . ivt.,0e, VNetstrtittwi 6. \.6t1-1-0‘4,1-. 10.Venue: Si- :7614 eN. 0 eusn a evr‘ 1 i.Sanctioning Organizationjs)4„. ,,,_ . ( •us-‘844-NYN "‘" "I`' llt.''/'‘. 12.Event Date(s) trt.t. Ai 30, 31 .:9 0 VA 13.Description of Event(Format, participants, sanctioning body, etc) GiAltitGli. .1)1.'4* " /rVIL .1-6 Ct r'"4-41-MA 6'1 ')PC i S H. S. 154,4.-alextf 134‘11 411,tma,„ftem, 1 7 X3- Z S. Sio,r_e+rtorte'l b i-kr Fpfs AA .4- -1:i'vdkr c5 a 3 a u...../ i t.,.. ..-r ...:.,y., r.....e.,4-..., 14.3e.V-0....14 "1\4 c'e b:\.1..4.;ve,05 f _A 4i te,c4.„-... . 44-6A-pic.... cts f 4 chui NN)." Cke.w4eN,-*SVI p Tfr [ , ,2, -30-1..)3 \brk\I C4 \kr- Ce'S'-'f"'dk P‘ 'WI\ - Svor-dix/ ' July 28,2014 New Business 7-b 8 of 10 14.History of Event(Past cities event has been held in, past participants, past number of participants and visitors, etc) 1,..reo-c- 1 L . —rl,s- r +i...t cs.,ALI CI-ki 4/w4 eve-1,4-1,4.s roe t e.,, 914 v.* . 4996,g ros.6.0t-LIti Sob - 3,113 Tea...”-S Fniv,. p rr ty.ec-rN C44." ble. erz t...x,*Qv.. IOC We 4 ,e. 64..... 4k 1 k .4.1.... ei. et> 4 70, ..iltri" kh - . StVC-4.tre. I 15. Proposed Use of Funds (Please support request with attached budget page) Eligible expense(s) to be considered for funding (see page 2) Expense Description $Amount Eligible Category ?30C> 9 rAe_ C.d Sn Total $ k-) How will this funding increase number of visitors and impact the success of your event? -Thy. r-‘,„".44kt.,‘ 04 CI"mrd=-4-6&_, qevvtot.e Re ts-1-5,A.krr.4."4--t. i• gts4-el.> +4...4. p .- t-1 0-ak3, 0...t.v., Ct.51 Ve r C46,""_1"....- ir,- 4.-1-4- '0014_I. 4- A.I- z, e What is your plan to track ttipI act of this funding? I... e. et c A- c. IA-% teca-s—s +0 kA-t)z laic IN 6+e,I 04 S I,0 4-11).4-e-o t,414, .c.R. (4.1y,zs c,„„ + 4,)„,A s-k-c.....4( 4k..4-.03 Yet -03,11,.... t . LN-c...c..t... p L....ix , c.a. bir Ast.4— it..."..1 rwa.vti rt. Summarize your marketing plan for the event includih all media L _ 1.3t, +.0-6e -0.‘i•A-r- +.--1.4042 *57+ci 4.1.-1'k,' * ( •tt- Fa,.t't battk IC... -1-* era Irs4,8-4-444 4 4-14"06÷ 1 4.0 1 4;%-c o n,6.3 Li a. i 1 t u.I.,..d e„, , L.A i t 10,e, S4-re..c..b.,...eci n 0 Economic impact I participant projections "5,t .'),Z- k GI $ — 1. Total expected Participants (competitors, coaches, trainers, officials, etc.) . , ADULT Out-of-State: 5(A In-State: At/ cat. e YOUTH Out-of-State: arc.) In-State: cM# 1.... .e.... i 2. Total expected Spectators (fans, family, friends, etc.) ,.. ADULT Out-of-State: , it C3, In-State: d YOUTH Out-of-State: k.. in-State: (4s° ----- Aar t.,;$,„,4 -e,ok-S. 3. Total expected Media Out-of-State: 4:. In-State: i 13. PP ....*••••••....' (TO rAS (‘0 0 b _ Additional information to support visitor and ea '0 .nt *SY- 0119 . ... 11...-e iet,........s, Cv...V 1 Y., .0-1- tiAm tre404,..c +4,....... e 1.,.. +41 t a4t-t- .c.,...(- Cs. reC:'NI VV48-341v^— Co 4' (4 A z.,..11-0-.5 et)e ho,z.t tx. t,9-4.0. 01.4 4-4........-'44-0- b cse's s 4-Lt:i r ,. '\/*cu..- 4 rAmma4 t I 4Z r..1-0‘ v 1 rk 14.A.1\-4 0 V-e.., 4°C.twor-..S, (.41-0-N.'t e„.c›..<tt.,4 a c s4,,,..„ k.5",...,:t r 4.4, er‘,11"1 July 28,2014 New Business 7-b 9 of 10 EVENT BUDGET INCOME SOURCES: TOURIST TAX FUNDING REQUEST CoSb ADDITIONAL FUNDING SOURCES $ Sb , 13 ■..) s $ 0,, -4, Cl% TOTAL ADDITIONAL FUNDING SOURCES $ 3 3.,S—Dti. TOTAL INCOME-ALL SOURCES $ EVENT EXPENSES: Intended Uses of Tourist Tax Grant Funds: Please refer to authorized and unauthorized uses on pages 2 and 3. Provide an itemized summary indicating the intended use of Tourist.Tax(11.n)funds. Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed. Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. CA&Wk" D-CFlt $ Total Tourist Tax Funds Utilized: $_ Other Project Expenses not using Tourist tax grant funds: iStslat‘ $ ■:11 si /er.4, rz pociN $ (4 56"kok SMQ ' 41040, Total Other Project Expenses: 32k.S 5 0 TOTAL PROJECT EXPENSES $ a too Profit(Loss) July 28,2014 New Business 7-b 10 of 10 Certification and Compliance I hereby certify that the information contained in this application is true and correct to the best of my knowledge and that I have read the Policies and Procedures of the Collier County Special Event Assistance Program and will abide by all legal, financial, and reporting requirements as a condition of receiving grant funds from the Collier County Tourist Development Council. Signatures must be original in blue ink. Please attach written authorization from organizing entity showing authority to apply for, Name: Please Print or Type Organization: 0-tp t-e/s. Sposcd- >x.,10-A-osn„ Please Print or Type ignature) (Date) Please return the original plus four (3) copies of the Application and the Certification & Compliance Page to: Chris O'Brien 2800 Horseshoe Drive Naples, FL 34104 239-252-4267 chrisobrien@colliergov.net July 28,2014 New Business 7-d 1 of 3 EXECUTIVE SUMMARY Recommend approval of Tourist Development Tax Category "B" funding to support the IMG Academy Junior World Golf Championships in December, 2014 up to $20,000 and make a finding that this expenditure promotes tourism. OBJECTIVE: Approve funding for managing and promoting the IMG Academy Junior World Golf Championships. CONSIDERATIONS: Collier County was recently awarded the 2014 IMG Academy Junior World Golf Championships. These events will take place in Naples in December, 2014. This event will bring in approximately 300 international junior golfers and their families to Marco Island. The Tourism Department Sports Marketing team has brought this prestigious event to our community and as part of the bid award; our obligation is to fund the following costs to produce the event. Proposed IMG Academy Junior World Golf Championships Expenses Dec. 2014 Projected ITEM-To be Paid by Collier County Cost Bid Fee $10,000.00 Site Fee $10,000.00 Collier County Total $20,000.00 The economic impact of this event is estimated at approximately $687,000 in direct visitor spending in our community. FISCAL IMPACT: Funding for this event is included in the proposed FY 15 tourism department budget in Fund 184. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS: RECOMMENDATION: Recommend approval of Tourist Tax funding to support the IMG Academy Junior World Golf Championships event in December, 2014 up to $20,000. PREPARED BY: Rob Wells, Sports Marketing Manager July 28,2014 New Business 7-d 2 of 3 2014 IMG Academy Junior World Golf Championships Economic Impact Projections Championship Week 300 Youth Participants X 6 days in Collier County=$135,000.00 Direct Spending 2 Adults per youth visitor X 300 =600 Adult Visitors 600 Adult Visitors X 6 days in Collier County= $540,000.00 IMG will bring in approximately 10 staff for approximately 8 days each 10 Staff X 8 Days=$12,000.00 Each adult will spend $150 per day and each youth represents $75 per day Total Direct Spending= $687,000.00 Total Economic Impact= $1,030,500.00 This event will generate approximately 310 room nights over 6 days for a total of approximately 1860 rooms. Number of visitors and days spent in Naples is estimated and based off numbers supplied by IMG Staff. Direct Spending and Economic Impact Multipliers based off standard Florida Sports Foundation figures. July 28,2014 New Business 7-d 3 of 3 IMG Academy Junior World Match Play Championships December 11-16,2014 SCHEDULE OF EVENTS 15-17 Age Divisions Thursday, December 11 10:00 a.m.—12:00 p.m. Tournament Registration 12:30 p.m.Shotgun Start Practice Rounds Friday.December 12 7:45 a.m.—12:33 p.m. First Round—Stroke Play off No. 1 tee—99 players Saturday, December 13 7:45 a.m.—12:33 p.m. Second Round—Stroke Play—off No. 1 tee—99 players Sunday.December 14 7:45 a.m.—9:55 a.m. Round of 32—Match Play Monday. December 15 7:45 a.m.—8:15 a.m. Round of 16—Matches off No. 1& 10 tee 12:45 p.m.—1:15 p.m. Quarterfinal Matches off No. 1 tee Tuesday.December 16 7:45 a.m.—7:55 a.m. Semifinal Matches off No. 1 tee 1:00 p.m. Final Match off No. 1 tee July 28,2014 New Business 7-e 1 of 48 EXECUTIVE SUMMARY Recommendation to approve the selection and negotiation of a contract with Paradise Advertising and Marketing, Inc. as a result of Request for Proposal 14-6295 Tourism Marketing and Promotion and make a finding that this action promotes tourism. OBJECTIVE: Approve the Selection Committee recommendation for Tourism Marketing Services with Paradise Advertising and Marketing, Inc. CONSIDERATIONS: Collier County Purchasing conducted a Request for Proposal (RFP) # 14-6295 for Tourism Marketing Services to represent the Collier County Tourism Department efforts as they promote the County worldwide as the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB). The RFP was sent to one thousand eighty four (1,084) vendor email addresses. A pre-proposal conference was held on May 28, 2014 at 10:30AM to answer questions from prospective firms. A five (5) member selection committee was appointed by the County Manager; the committee was represented by members from Tourism, the Office ,of Management and Budget, Public Services and the Chamber of Commerce. Five firms responded to the RFP including: Evok Advertising and Design, Inc, Greenfield Advertising Group Inc, Guerilla Media LLC, Paradise Advertising and Marketing Inc, and Spark Branding House, and presented their proposals to the County based on the solicitation request. The selection criteria was prescored by the Purchasing Department using the methodology identified in the solicitation document; this was then distributed for consideration to the selection team members. The proposals were reviewed by each of the selection committee members independently; and the evaluative comments were discussed at the selection committee meeting on July 15, 2014 in the County Purchasing Department. The Selection Committee unanimously ranked Paradise Advertising and Marketing, Inc. as the number one (1) proposer, and overwhelmingly concurred that they were the most qualified firm. In accordance with Collier County Purchasing Policy, an agreement will be negotiated with staff and reviewed by the County Attorney; and subsequent to those negotiations will be presented to the Board of County Commissioners for final approval. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. — CMG July 28,2014 New Business 7-e 2 of 48 FISCAL IMPACT: Funds for Marketing Services is in the proposed Tourism Department budget for FY 15. The projected annual contract budget is $4,450,000 consisting of $4,000,000 in media and production and $450,000 in service fee. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan with this action. RECOMMENDATION: Recommendation to approve the selection and negotiation of a contract with Paradise Advertising and Marketing, Inc. as a result of Request for Proposal 14-6295 Tourism Marketing and Promotion and make a finding that this action promotes tourism. SUBMITTED BY: Jack Wert, Tourism Director = / ® -0 / / 71 2 % ¢ ° \ 3 - } / / \ ® ,$ 2r / f \ % / ( )f f / / Z / ? _ -0 E r 2 » § / $ ƒ a §' 3 ƒ 7 $ CD 5' = 2 co - \ (a $ $ a 3 M / / / / c' 2 7 ¢ k / 2 -0 J o 3 ƒ ' 0 o ƒ c_ -' ) 0 / ƒ a / / 2. m F.). -n 2 a a w & -. / c o c m / a a CO e\ _ 7 @ z 3 £ / / /CO o k � a J & -, = ? @ @ co ] co ? 7 \ 5 (7 $ a 4 Q • = < CD k a a & & CD g @ CO ® 73 -9 0 ? 0 0 0/ k 0 0 0 0 0 000 00 = zL. & 2 ƒ � E/ 5. \ ) 2 ■ CD July 28, 2014 New Business 7-e 4 of 48 REQUEST FOR PROPOSAL S&S0MtY Administrative Services D+vision z,urha sing COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS Solicitation 14-6295 Tourism Marketing and Promotion Joanne Markiewicz, Procurement Director 239-252-8975 (Telephone) 239-252-6480 (Fax) joannemarkiewicz @colliergov.net(Email) This proposal solicitation document is prepared in a Microsoft Word format. Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. A RichasrgDepavment•3327 Tamiami Trail East•Naples,Florida 34112-4901•www.colliergov.netpurchasing July 28, 2014 New Business 7-e 5 of 48 Table of Contents LEGAL NOTICE 3 EXHIBIT I:SCOPE OF WORK,SPECIFICATIONS AND RESPONSE FORMAT 4 EXHIBIT II:GENERAL RFP INSTRUCTIONS 18 EXHIBIT III:COLLIER COUNTY PURCHASE ORDER TERMS AND CONDITIONS 22 EXHIBIT IV:ADDITIONAL TERMS AND CONDITIONS FOR RFP 26 ATTACHMENT 1:VENDOR'S NON-RESPONSE STATEMENT 34 ATTACHMENT 2:VENDOR CHECK LIST 36 ATTACHMENT 3:CONFLICT OF INTEREST AFFIDAVIT 37 ATTACHMENT 4:VENDOR DECLARATION STATEMENT 38 ATTACHMENT 5:AFFIDAVIT FOR CLAIMING STATUS AS A LOCAL BUSINESS 40 ATTACHMENT 6: IMMIGRATION AFFIDAVIT CERTIFICATION 42 ATTACHMENT 7:VENDOR SUBSTITUTE W—9 43 ATTACHMENT 8: INSURANCE AND BONDING REQUIREMENTS 44 July 28, 2014 New Business 7-e 6 of 48 Colter' o County Administrative Services Division urchastnq Legal Notice Sealed Proposals to provide Tourism Marketing, and Promotion services will be received until 12 Noon Naples local time, on 6/12/2014 at the Collier County Government, Purchasing Department, 3327 Tamiami Trail E, Naples, FL 34112. Solicitation 14-6295 Tourism Marketing and Promotion Services Services to be provided may include, but not be limited to the following: marketing, promotion and advertising services. A non-mandatory pre-proposal conference will be held on 5/28/14, commencing promptly at 10:30AM, and will be held in the Purchasing Department Conference Room, Collier County Government, Purchasing Department, 3327 Tamiami Trail E, Naples, FL 34112. The Purchasing Department will also coordinate the non-mandatory meeting on-line using the following link: https://lync.colliergov.net/Meet/joannemarkiewicz/6BNZV0HJ All statements shall be made upon the official proposal form which may be obtained on the Collier County Purchasing Department Online Bidding System website: www.colliergov.net/bid. Collier County does not discriminate based on age, race, color, sex, religion, national origin, disability or marital status. BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA, BY: /S/ Joanne Markiewicz Director, Procurement Services This Public Notice was posted on the Collier County Purchasing Department website: www.colliergov.net/purchasing and in the Lobby of Purchasing Building "G", Collier County Government Center on 5/12/2014. P.x easing Department•3301 Tamaam,Tra4 East•Napes Ftcrida 34112•www cotliergov net purchasing July 28,2014 New Business 7-e 7 of 48 Exhibit I: Scope of Work, Specifications and Response Format As requested by the Collier County Tourism Department(hereinafter, the "Division or Department"), the Collier County Board of County Commissioners Purchasing Department(hereinafter, "County") has issued this Request for Proposal (hereinafter, "RFP") with the intent of obtaining proposals from interested and qualified Consultants in accordance with the terms, conditions and specifications stated or attached. The Consultant, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated. The results of this solicitation may be used by other County departments once awarded according to the Board of County Commissioners Purchasing Policy. Brief Description of Purchase The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is a part of the County Manager's Agency at Collier County Government. The CVB, with oversight by the Tourist Development Council (TDC) markets and promotes the entire County as a worldwide tourist and meetings destination. The CVB is seeking a full service advertising, promotion, marketing and digital agency with extensive experience in marketing tourism destinations in various local, regional, national and international target markets. The agency should have expertise in domestic and international television, magazine, newspaper and radio advertising, social media and digital marketing and in planning and implementing cooperative advertising and promotional programs and events. Background Collier County is located in Southwest Florida. Naples, the seat of Collier County, is about twenty five (25) miles south of Fort Myers and the Southwest Florida International Airport(RSW). The full time population of Collier County is about three hundred twenty thousand (320,000) although a seasonal peak of about four hundred fifty thousand (450,000) occurs between January and April. The structure of the Collier County Government is based on the standard constitutional form of county governments in Florida. Visitors have much to discover along Florida's Paradise Coast of Naples, Marco Island &the Everglades, and will find an escape, serenity and relaxing beachside fun along the Gulf of Mexico in beautiful Southwest Florida. Visitors will also enjoy pristine natural wilderness perfect for bird watching or outdoor adventure in the world famous Everglades. Additionally, the area offers wide, white sand beaches, exceptional accommodations, family attractions, world-class dining, arts and culture and excellent shopping. The CVB promotes the destination to adult consumers with discretionary travel dollars, to travel industry professionals such as meeting planners, travel agents and tour operators, and to golfers, fishermen, and nature and culture enthusiasts. The budget for the CVB is determined from the tourist development tax collections on short-term lodging (six months or less)within Collier County. A predetermined allocation of the tax collected directs funds to various uses including promotion and advertising, beach renourishment, beach park July 28, 2014 New Business 7-e 8 of 48 facilities and County owned museum operation. The CVB has determined that Public Relations and Media Relations activities will be handled by internal staff and through a separately contracted outside Public Relations firm. Historically, the CVB has had a destination marketing annual budget of approximately two million ($2) to three ($3) million dollars. Emergency/Disaster Recovery Advertising is funded from a special reserve account and these funds will be utilized on an as-needed basis as approved by the Board of County Commissioners. The successful firm will be responsible for developing and implementing the annual Emergency Communications Plan as needed. Additionally, other departments within the County Manager's operation (i.e. Museum, Parks and Recreation, Libraries, etc.) may be allocated budget dollars for advertising, promotion and Public Relations. Those marketing dollars will be from separate funds and if used, will be under a separate purchase order after proposal(s) are received under the resultant contract. Detailed Scope of Work The CVB is seeking a full service advertising, promotion, marketing and digital agency with extensive experience in marketing tourism destinations in various local, regional, national and international target markets. The agency should have expertise in domestic and international television, magazine, newspaper and radio advertising, social media and digital marketing and in planning and implementing cooperative advertising and promotional programs and events. While the successful firm will be acting in an independent contractor role, the County will: • Provide temporary work space, access to telephone and Internet service while on County property at County's expense. • Own all promotion, marketing and advertising campaign materials, film, negatives, videos, art, etc. • Retain ownership and the right to use any materials generated by the agency in any other CVB material generated by CVB personnel and may do so without agency consent or approval. The CVB acknowledges certain legal constraints require universal releases unless cost considerations become prohibitive (such as model releases,music, photographs, etc.) and retains sole right to use materials created for the CVB as it sees fit. • Pre-approve any advertisement or promotional material use. • Pre approve any advertising, production or media expenditure created or distributed by the successful firm. • Reimburse travel expenses related to executing the marketing plan elements or production of advertising or promotional materials as outlined in FS 125.0104 and County Resolution 2006- 40. The successful firm will be responsible to provide (this list is not exhaustive and is intended to be illustrative in nature) the following: • An annual marketing plan and a long term strategic plan • An advertising campaign which will allow for the broadest possible exposure into international and domestic markets within the available budget maximizing the usage of cooperative and tag-on advertising, as well as identifying promotional and value added opportunities; July 28, 2014 New Business 7-e 9 of 48 • Develop, nurture and promote target consumers, meeting planners and trade professionals such as travel agents and tour operators; and, • Be knowledgeable and provide extensive industry research models, for use in targeting strategic audiences and to determine and report return on investment of all campaigns and activities. Explore and provide possible joint-advertising programs which would match the CVB with travel related advertisers, e.g., airlines, auto rental centers, credit card companies, luggage companies, suntan product manufacturers, etc., as well as regional promotions with other destinations. 1. Provide advertising, marketing and promotional services which promote Collier County as a tourist destination worldwide. 2. The firms, and all of its agents and subcontractors, are expected to comply with Florida Statute 125.0104 and the County's Ordinance 92-60 as amended and County Resolution 2006-40. 3. Provide a "lead" contact person/project manager to the County; an individual who shall serve as a first point of contact. The Collier County Tourism Director or designee, at their sole discretion, shall approve the appointment of the "lead" contact person / project manager. 4. Services up to four($4) million annually: For marketing and advertising services provided up to four($4) million dollars in paid media and production, the County will pay an "agreed upon annual fixed service rate" in twelve (12) installments in lieu of media commissions. This fixed service rate will include account service time, media research, buying and verifying, accounting, administrative and other internal operating costs. The $4 million will be comprised of paid media, printing, photography and video production. Service above four($4) million annually: For marketing and advertising services above the $4 million amount, the firm will charge a "fixed commission rate" as negotiated by the County. The agency must be willing to work on a fee for service basis including all staff time, billing only for creative time and net out-of- pocket expenses. No markup will be applicable for vendor or sub-contracted services. The firm will provide quotes and invoices for each of those services/projects which will include: a. A project quote estimate that includes the number of hours by each position (hourly rate)the extended total, and any anticipated subcontractor hours and rates, travel, and miscellaneous charges such as expenses relating to "photo shoots,"wardrobe, television or radio ads, special printing or service charges, etc. at no additional mark-up or surcharges fees(at cost fees); b. An invoice which matches the quote estimate and includes the number of hours by each position (with their hourly rate) and the extended total for payment and "at cost" invoices. c. Provide a copy of the advertising, promotional and marketing information or documentation of paid media delivered such as affidavits. 5. Retain a permanent full-time staffed office within Collier County. . Other branch offices or the main office will be considered as part of the total corporate entity of the agency. July 28, 2014 New Business 7-e 10 of 48 6. Pay media and production invoices/bills upon demand from suppliers with a full understanding that it will not be reimbursed until the service has been performed and/or the promotion/advertisement has appeared and proof of performance has been supplied to and accepted by the County. 7. Prepare reports required by the County and submit said reports as requested, including formal presentations monthly to the Tourist Development Council (TDC)at the agency's expense. Establish and maintain a system of records, books, and accounts in a manner satisfactory to the County, which is consistent with and for the durations mandated by the affordability period. The selected firm will keep adequate records and supporting documentation which concern or reflect its services hereunder. The records and documentation will be retained by the firm for a minimum of five (5) years from the date of termination of this Agreement. The County, or any duly authorized agents or representatives of the County, shall, free of charge, have the right to audit, inspect and copy all such records and documentation as often as they deem necessary during the period of this Agreement and during the five (5) year period noted above; provided however, such activity shall be conducted only during business hours. 8. Understand that they may subcontract a portion of this work to meet expertise or timelines for the County. Similarly, the County reserves the right to contract/ utilize other service providers during the term of this contract for similar advertising, promotional or marketing materials or services. 9. Participate in certain meetings, discussions, project site visits, workshops and hearings, which pertain to the administration of the services being provided and report results to the Board at the agency's expense. 10. Obtain travel compensation for programs and events per Florida Statute 125.0104 and County Resolution 2006-40. 11. Obtain pre-approval on stock materials, including, but not limited to stock photos, voice talent, models, clothing, etc. The firm must provide evidence of any restrictions, terms and conditions, or other considerations prior to use. Term of Contract The contract term, if an award(s) is/are made is intended to be for two (2)years with an option to renew for two (2)additional two (2)year terms. Prices/hourly rates shall remain firm for the initial term of this contract. Requests for consideration of a price adjustment must be made thirty(30) days prior to the contract anniversary date, in writing, to the Procurement Director. Price adjustments are dependent upon the consumer price index (CPI) over the past twelve (12) months, budget availability and program manager approval. Projected Solicitation Timetable July 28,2014 New Business 7-e 11 of 48 The following projected timetable should be used as a working guide for planning purposes only. The County reserves the right to adjust this timetable as required during the course of the RFP process. Event Date Issue Solicitation Notice 5/12/2014 Non-Mandatory Pre-Solicitation Meeting 5/28/2014, 10:30 AM, Purchasing Office, 3327 Tamiami Trail E, Naples, FL 34112 Last Date for Receipt of Written Questions 5/30/2014, 12Noon, Naples Local Time Addendum Issued Resulting from Written Questions or Pre- To be determined Proposal Conference (if needed) Solicitation Closing Date and Time 6/12/2014, 12 Noon, Naples Local Time Evaluation of Submittals June —July 2014 Vendor Presentations August 2014 Completion of Contract Negotiations and Requested Approval August- September by the Board of County Commissioners 2014 Expected Contract Start Date 10/1/2014 Response Format The Vendor understands and agrees to abide by all of the RFP specifications, provisions, terms and conditions of same, and all ordinances and policies of Collier County. The Vendor further agrees that if it is awarded a contract, the work will be performed in accordance with the provisions, terms and conditions of the contract. To facilitate the fair evaluation and comparison of proposals, all proposals must conform to the guidelines set forth in this RFP. Any portions of the proposal that do not comply with these guidelines must be so noted and explained in the Acceptance of Conditions section of the proposal. However, any proposal that contains such variances may be considered non-responsive. Proposals should be prepared simply and economically, providing a straightforward concise description of the Vendor's approach and ability to meet the County's needs, as stated in this RFP. All proposals should be presented as described in this RFP in PDF or Microsoft Word format with Tabs clearly marked. If outlined in this RFP, the utilization of recycled paper for proposal submission is strongly encouraged. The items listed below shall be submitted with each proposal and should be submitted in the order shown. Each section should be clearly labeled, with pages numbered and separated by tabs. Failure by a Vendor to include all listed items may result in the rejection of its proposal. July 28, 2014 New Business 7-e 12 of 48 1. Tab 1, Cover Letter/ Management Summary Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this RFP. Include the following: • Name; • Address; • Telephone number; • FAX number; • Email address of the authorized contact person(s) concerning proposal, and • List all proposed subcontractors who may participate on the team to supplement the firm's service (this list is not intended to be all inclusive through the term of the contract). 2. Tab 2, Company Experience and Profile (30 Points) • Provide information that documents your firm's and subcontractors' qualifications to produce the required outcomes, including its ability, capacity, skill, and financial strength, and number of years of experience in providing the required services. Also describe the various team members' successful experience in working with one another on previous projects. • Complete the following information as requested to ensure consistent scoring of proposal. Firms who do not provide the information as requested in the format below may receive zero (0) points for this criterion. Item Item Description Consultant Response 1. Indicate the number of years the firm has been in business under its current name and listed within the Florida Division of Corporations. (number of years) • Provide a copy of the firm's Division of Corporations certificate. 2. Indicate the number of years the firm has been in business under a different name which is listed within the Florida Division of Corporations. (number of years) 3. Identify the number of similarly sized contracts that the firm currently has in its portfolio in Florida. • Provide a list of any other contractual obligations (number of in Florida. contracts) 4. Identify the number of new public/governmental clients (with a similar scope of service)that the firm has brought into its portfolio in the past five years within the State of Florida (1/1/2009— 12/31/2013). (number of new clients in past five years) • Provide a list of those new public/governmental July 28, 2014 New Business 7-e 13 of 48 clients and a brief description of the scope of work. 5. Indicate the number of full time employees in the company. (number of employees) 6. Indicate the number of dedicated representatives that will be assigned to this account. If less than one, identify the percent of time by using a decimal (i.e. .25, .50, etc.) • Identify and attach a resume of the primary point of contact for the resultant contract. (number of • Attach a copy of all resumes or profile information dedicated of any other firm member who may be engaged in representatives) this account. • Provide subcontractor resumes or profile information who may be involved in this agreement. TOTAL (Total all line items, 1 —6, from above and indicate response) (TOTAL) Prior to the Selection Committee reviewing proposals, the following methodology will be applied to each Firm's information provided in this area: • The County shall total each of the Firm's scores and create a ranking from highest total to lowest total. • The highest number of points will be awarded to the Firm who has the highest total. • For all other criteria points, the Firm's total will be divided by the highest Firm's total which will then be multiplied by the criteria points within this section to determine the Firm's Points Awarded. Each subsequent Firm's reference score will be calculated in the same manner. • Points awarded will be extended to a "whole" number(per Microsoft Excel). For illustrative purposes only, see chart for an example of how these points would be distributed among the six proposers. Firm Name Firm Total Score Points Awarded Firm ABC 245 30 Firm DEF 187 23 Firm GHI 162 20 Firm JKL 125 15 Firm MNO 125 15 Firm PQR 42 5 The Points Awarded by Firm will be distributed to the Selection Committee prior to their evaluation of the proposals. The Selection Committee will review the Consultant's proposal to ensure consistency and completion of all tasks in the RFP, and review the Points Awarded per July 28, 2014 New Business 7-e 14 of 48 Consultant. The Selection Committee members may, at their sole discretion modify the points assigned after a thorough review of the proposal and prior to final ranking by the final Selection Committee. 3. Tab 3, Specialized Expertise and Creative Expertise (30 Points) • Describe the proposed team and identify the strategies, goals and objectives of the work performed by the firm. • Attach brief resumes of all proposed project team members who will be involved in the management of the total package of services, as well as the delivery of specific services. • Attach brief resumes of all proposed sub-contractors who are known at the time of submittal and who may be used in the execution of this work. This does not preclude from adding additional sub-consultants at a later date. • Provide a plan /approach to the scope of work, indicate markets that the firm has strength in with various promoters, advisers, tour companies, etc. • Provided a recommended year 1 strategy for implementation of the plan /approach. • Provide a narrative, or demonstrate through sample work, the firm's creative expertise to attraction of and recruiting new visitors to Southwest Florida. • Provide a narrative, or demonstrate through sample work, the firm's creative expertise and ideas to the retention of visitors returning to Southwest Florida. 4. Tab 4, Cost of Services (20 Points) Complete the following information as requested to ensure consistent scoring of proposal. Firms who do not provide the information as requested in the format below may receive zero (0) points for this criterion. Scenario: The County expects to spend approximately four to five ($4—5) million dollars annually for the advertising, marketing and promotional services. With that in mind, the County is requesting that the consultant complete the price /cost scenarios below, and complete the math calculations that are noted. Item Item Description Example Firm's Response 1. Provide the firm's annual fee for advertising, $400,000 marketing and promotional materials up to four ($4) million dollars. (This fee will be the annual fee (Firm's fixed (Firm's fixed for services for up to the amount identified in item annual price annual price #2 below unless there is further negotiation with $4 million) up to guarantee li n) the highest ranked firm after final rankings.) $4 million} $4 million) • Provide a detailed description of the services included in this fee. Example: The firm enters $400,000 as the annual fee. 2. Enter the results of subtracting the firm's annual $3,600,000 July 28,2014 New Business 7-e 15 of 48 fee from four($4) million dollars. The results are (County's (County's the County's actual advertising dollars available. anticipated anticipated annual annual Example: The firm will subtract$400,000 from advertising advertising $4,000,000 and enter in $3,600,000 worth of dollars) dollars) advertisement, promotion and marketing value to the County. 3. Provide the firm's fixed rate commission .085 percentage for any advertising, promotional or (Fixed (Fixed marketing materials above the County's commission rate commission rate anticipated advertising dollars identified in item #2. above annual above annual Example: The firm may enter in a commission rate fixed rate) fixed rate) of.085 for all anticipated advertising, promotion and marketing value from above $4,000,000. 4. Anticipated additional budget. $1,000,000 $1,000,000 (Additional (Additional budget) budget 5. Enter the results of the cost of the firm's services $85,000 by multiplying Item #3 with Item #4. (Commission (Commission Example: Multiply.085 x$1,000,000 = $85,000. rate cost) rate cost) 6. Enter the results of subtracting the cost of the $915,000 firm's services result from Item #5 from Item #4 to (Available (Available see available advertising dollars. advertising advertising Example: Subtract$85,000 from $1,000,000= dollars) dollars) $915,000. TOTAL: Enter the results by adding Item#2 plus Item $4,515,000 #6 to determine TOTAL Advertising, Promotional and (County's (County's Marketing Dollars available to the County(assuming a annual available annual available $5,000,000 budget). advertising advertising Example:Add$3,600,000 with $915,000 to identify the dollars) dollars) total of$4,515,000. • Provide and submit the following Hourly Rate Schedule and any comments/ notes for all other positions requested (NOTE: these rates will not be included in the evaluation criteria or award determination.) They will only be used once an award has been determined by the Board of County Commissioners, and additional scope of work may need to be added at the discretion of the County's project manager and the Collier County Purchasing Director. *** Positions shaded on the Hourly Rate Schedule are to be included in the monthly service fee at no additional charge up to the first four ($4) million dollars. July 28, 2014 New Business 7-e 16 of 48 Collier County Hourly Rate Schedule Index Position/Service Hourly Rate Comments/Notes 1. Account Coordinator*** 2. Account Executive*** 3. Account Manager*** 4. Account Supervisor*** 5. Accounting/Billing Manager*" 6. Clerical/Administrative Services*** 7. Data Entry Specialist*** 8. Director of Account Service*** 9. Media Buyer' 10. Media Coordinator*** 11. Media Director/Planner*** 12. Traffic*** 13. Art Director 14. Associate Creative Director 15. Brand Development Director 16. Broadcast Production Supervisor 17. Copywriter 18. Creative Director 19. Designer 20. Digital Coordinator 21. Digital Production Developer 22. Digital Production Supervisor 23. Digital Services Director 24. Digital Services/Research 25. Director-Strategic Planning 26. Director of Diversity Marketing 27. Director of Mobile Development 28. In-house Audio Service 29. In-house Photograph Service 30. In-house Research Coordinator 31. In-house Research Director 32. In-house Video Service 33. Print Production Supervisor 34. Production Coordinator 35. Proofreader 36. Senior Art Director 37. Senior Copywriter 38. Social Media Marketing Coordinator 39. Social Media Marketing Director "'Positions shaded are to be included in the monthly service fee at no additional charge up to the first four$4)million dollars. Firm Submitted by (Signature) Submitted by(Print) Date July 28, 2014 New Business 7-e 17 of 48 Prior to the Selection Committee reviewing proposals, the following methodology will be applied to each Firm's information provided in this area: • The County shall total each of the Firm's scores and create a ranking from highest total to lowest total. • The highest number of points will be awarded to the Firm who has the highest total. • For all other criteria points, the Firm's total will be divided by the highest Firm's total which will then be multiplied by the criteria points within this section to determine the Firm's Points Awarded. Each subsequent Firm's reference score will be calculated in the same manner. • Points awarded will be extended to a "whole" number(per Microsoft Excel). For illustrative purposes only, see chart for an example of how these points would be distributed among the six proposers. Firm Name Firm Total Score Points Awarded Firm ABC 4,750,000 20 Firm DEF 4,500,000 19 Firm GI-II 4,500,000 19 Firm JKL 4,100,000 17 Firm MNO 4,000,000 17 Firm PQR 3,890,000 16 The Points Awarded by Firm will be distributed to the Selection Committee prior to their evaluation of the proposals. The Selection Committee will review the Consultant's proposal to ensure consistency and completion of all tasks in the RFP, and review the Points Awarded per Consultant. The Selection Committee members may, at their sole discretion modify the points assigned after a thorough review of the proposal and prior to final ranking by the final Selection Committee. 5. Tab 5, References (10 Points) In order for the vendor to be awarded any points for this tab, the County requests that the vendor submits five (5)completed reference forms from clients whose projects are of a similar nature to this solicitation as a part of their proposal. The County will only use the methodology calculations for the first five (5) references (only) submitted by the vendor in their proposal. Prior to the Selection Committee reviewing proposals, the following methodology will be applied to each vendor's information provided in this area: • The County shall total each of the vendor's five reference questionnaires and create a ranking from highest total to lowest total. References marked with an N/A(or similar notation will be given the score of zero (0)). Vendors who do not turn in reference forms will be counted as zero (0). • The greatest number of points allowed in this criterion will be awarded to the vendor who has the highest total. • The next highest vendor's total will be divided by the highest vendor's total which will then be multiplied by criteria points to determine the vendor's points awarded. • Each subsequent vendor's point score will be calculated in the same manner. Points awarded will be extended to the whole number per Microsoft Excel. July 28, 2014 New Business 7-e 18 of 48 For illustrative purposes only, see chart for an example of how these points would be distributed among the five proposers. Vendor Name Vendor Total Reference Points Awarded Score Vendor ABC 445 20 Vendor DEF 435 20 Vendor GHI 425 19 Vendor JKL 385 17 Vendor MNO 385 17 Vendor PQR 250 11 The points awarded by vendor will be distributed to the Selection Committee prior to their evaluation of the proposals. The Selection Committee will review the vendor's proposal to ensure consistency and completion of all tasks in the RFP, and review the Points Awarded per vendor. The Selection Committee may, at their sole discretion, contact references, and/or modify the reference points assigned after a thorough review of the proposal and prior to final ranking by the final Selection Committee. July 28,2014 New Business 7-e 19 of 48 Col er coi my Administrative winces D vesion Reference Questionnaire Solicitation: 14-6295 Tourism Marketing and Promotion Services Reference Questionnaire for: (Name of Company Requesting Reference Information) (Name of Individuals Requesting Reference Information) Name: Company: (Evaluator completing reference questionnaire) (Evaluator's Company completing reference) Email: FAX: Telephone: Collier County is implementing a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again)and 1 representing that you were very unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project/Program Description: Start of Contract: Program Annual Budget: End of Contract: Change Orders-Dollars Added : Change Orders- Days Added: Item Citeria Score 1 Ability to manage the project/program costs (minimize change orders to scope). 2 Ability to maintain project/program schedule (complete on-time or early). 3 Quality of work. 4 Quality of consultative advice provided on the project. 5 Professionalism and ability to manage personnel. 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 7 Ability to verbally communicate and document information clearly and succinctly. 8 Abiltity to manage risks and unexpected project circumstances. 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 Overall comfort level with hiring the company in the future (customer satisfaction). TOTAL SCORE OF ALL ITEMS Please FAX this completed survey to: By July 28, 2014 New Business 7-e 20 of 48 6. Tab 6, Required Form Submittals • Attachment 1: Vendor Checklist • Attachment 3: Conflict of Interest Affidavit • Attachment 4: Vendor Declaration Form • Attachment 5: Affidavit for Claiming Status as a Local Business • Attachment 6: Immigration Affidavit Certification • Attachment 7: Substitute W9 • Attachment 8: Insurance Requirements July 28,2014 New Business 7-e 21 of 48 Exhibit II: General RFP Instructions 1. Questions Direct questions related to this RFP to the Collier County Purchasing Department Online Bidding System website: www.colliergov.net/bid. Vendors must clearly understand that the only official answer or position of the County will be the one stated on the Collier County Purchasing Department Online Bidding System website. For general questions, please call the referenced Procurement Strategist noted on the cover page. 2. Pre-Proposal Conference The purpose of the pre-proposal conference is to allow an open forum for discussion and questioning with County staff regarding this RFP with all prospective Vendors having an equal opportunity to hear and participate. Oral questions will receive oral responses, neither of which will be official, nor become part of the RFP. Only written responses to written questions will be considered official, and will be included as part of this RFP as an addendum. All prospective Vendors are strongly encouraged to attend, as, this will usually be the only pre- proposal conference for this solicitation. If this pre-proposal conference is denoted as "mandatory", prospective Vendors must be present in order to submit a proposal response. 3. Compliance with the RFP Proposals must be in strict compliance with this RFP. Failure to comply with all provisions of the RFP may result in disqualification. 4. Ambiguity, Conflict, or Other Errors in the RFP It is the sole responsibility of the Vendor if the Vendor discovers any ambiguity, conflict, discrepancy, omission or other error in the RFP, to immediately notify the Procurement Strategist, noted herein, of such error in writing and request modification or clarification of the document prior to submitting the proposal. The Procurement Strategist will make modifications by issuing a written revision and will give written notice to all parties who have received this RFP from the Purchasing Department. 5. Proposal, Presentation, and Protest Costs The County will not be liable in any way for any costs incurred by any Vendor in the preparation of its proposal in response to this RFP, nor for the presentation of its proposal and/or participation in any discussions, negotiations, or, if applicable, any protest procedures. 6. Delivery of Proposals All proposals are to be delivered before 12 Noon, Naples local time, on or before 6/12/14 to: Collier County Government Purchasing Department 3327 Tamiami Trail E Naples FL 34112 July 28, 2014 New Business 7-e 22 of 48 Attn: Joanne Markiewicz, Procurement Director The County does not bear the responsibility for proposals delivered to the Purchasing Department past the stated date and/or time indicated, or to an incorrect address by Consultant's personnel or by the Consultant's outside carrier. However, the Procurement Director, or designee, reserves the right to accept proposals received after the posted close time under the following conditions: • The tardy submission of the proposal is due to the following circumstances, which may include but not be limited to: late delivery by commercial carrier such as Fed Ex, UPS or courier where delivery was scheduled before the deadline. • The acceptance of said proposal does not afford any competing firm an unfair advantage in the selection process. Vendors must submit one (1) paper copy clearly labeled "Master," and six (6) disks (CD's/DVD's) with one copy of the proposal on each disk in Word, Excel or PDF. List the Solicitation Number and Title on the outside of the box or envelope. 7. Validity of Proposals No proposal can be withdrawn after it is filed unless the Vendor makes their request in writing to the County prior to the time set for the closing of Proposals. All proposals shall be valid for a period of one hundred eighty (180) days from the submission date to accommodate evaluation and selection process. 8. Method of Source Selection The County is using the Competitive Sealed Proposals methodology of source selection for this procurement, as authorized by Ordinance Number 2013-69 establishing and adopting the Collier County Purchasing Policy. The County may, as it deems necessary, conduct discussions with qualified Vendors determined to be in contention for being selected for award for the purpose of clarification to assure full understanding of, and responsiveness to solicitation requirements. 9. Evaluation of Proposals The County's procedure for selecting is as follows: 1. The County Manager or designee shall appoint a Selection Committee to review all proposals submitted. 2. Request for Proposals issued. 3. Subsequent to the closing of proposals, the Procurement Strategist will review the proposals received and verify whether each proposal appears to be minimally responsive to the requirements of the published RFP. 4. Meetings will be open to the public and the Procurement Strategist shall publicly post prior notice of such meeting in the lobby of the Purchasing Building. 5. The committee members will review each Proposal individually and score each proposal based on the evaluation criteria stated herein. 6. Prior to the first meeting of the selection committee, the Procurement Strategist will post a notice announcing the date, time and place of the first committee meeting. Said notice shall be posted in the lobby of the Purchasing Building not less than three (3) working days prior to July 28,2014 New Business 7-e 23 of 48 the meeting. The Procurement Strategist will also post prior notice of all subsequent committee meetings and shall endeavor to post such notices at least one (1) day in advance of all subsequent meetings. 7. The committee will compile individual rankings, based on the evaluation criteria as stated herein, for each proposal to determine committee recommendations. The committee may at their discretion, schedule presentations or demonstrations from the top-ranked firm(s), make site visits, and obtain guidance from third party subject matter experts. The final recommendation will be decided based on review of scores and consensus of committee. The County reserves the right to withdraw this RFP at any time and for any reason, and to issue such clarifications, modifications, and/or amendments as it may deem appropriate. Receipt of a proposal by the County or a submission of a proposal to the County offers no rights upon the Vendor nor obligates the County in any manner. Acceptance of the proposal does not guarantee issuance of any other governmental approvals. Proposals which include provisions requiring the granting of zoning variances shall not be considered. 10. References The County reserves the right to contact any and all references pertaining to this solicitation and related proposal. 11. Proposal Selection Committee and Evaluation Factors The County Manager shall appoint a Selection Committee to review all proposals submitted. The factors to be considered in the evaluation of proposal responses are listed below. Tab 2 Company Experience and Profile 30 Tab 3 Specialized Expertise and Creative Expertise 30 Tab 4 Cost of Services 20 Tab 5 References 10 Local Vendor Preference 10 TOTAL 100 Tie Breaker: In the event of a tie, both in individual scoring and in final ranking, the firm with the lowest paid dollars by Collier County to the vendor(as obtained from the County's financial system)within the last five (5) years will receive the higher individual ranking. If there is a multiple firm tie in either individual scoring or final ranking, the firm with the lowest volume of work shall receive the higher ranking, the firm with the next lowest volume of work shall receive the next highest ranking and so on. 12. Acceptance or Rejection of Proposals The right is reserved by the County to waive any irregularities in any proposal, to reject any or all proposals, to re-solicit for proposals, if desired, and upon recommendation and justification by Collier County to accept the proposal which in the judgment of the County is deemed the most advantageous for the public and the County of Collier. July 28,2014 New Business 7-e 24 of 48 Any proposal which is incomplete, conditional, obscure or which contains irregularities of any kind, may be cause for rejection. In the event of default of the successful Vendor, or their refusal to enter into the Collier County contract, the County reserves the right to accept the proposal of any other Vendor or to re-advertise using the same or revised documentation, at its sole discretion. July 28,2014 New Business 7-e 25 of 48 Exhibit Ill: Collier County Purchase Order Terms and Conditions 1. Offer and to comply with all carrier This offer is subject to cancellation by the regulations. Risk of loss of any goods COUNTY without notice if not accepted by sold hereunder shall transfer to the VENDOR within fourteen (14) days of COUNTY at the time and place of issuance. delivery; provided that risk of loss prior to actual receipt of the goods by the 2. Acceptance and Confirmation COUNTY nonetheless remain with This Purchase Order (including all VENDOR. documents attached to or referenced b) No charges will be paid by the COUNTY therein) constitutes the entire agreement for packing, crating or cartage unless between the parties, unless otherwise otherwise specifically stated in this specifically noted by the COUNTY on the Purchase Order. Unless otherwise face of this Purchase Order. Each delivery provided in Purchase Order, no invoices of goods and/or services received by the shall be issued nor payments made COUNTY from VENDOR shall be deemed to prior to delivery. Unless freight and be upon the terms and conditions contained other charges are itemized, any in this Purchase Order. discount will be taken on the full amount of invoice. No additional terms may be added and c) All shipments of goods scheduled on the Purchase Order may not be changed except same day via the same route must be by written instrument executed by the consolidated. Each shipping container COUNTY. VENDOR is deemed to be on must be consecutively numbered and notice that the COUNTY objects to any marked to show this Purchase Order additional or different terms and conditions number. The container and Purchase contained in any acknowledgment, invoice Order numbers must be indicated on bill or other communication from VENDOR, of lading. Packing slips must show notwithstanding the COUNTY'S acceptance Purchase Order number and must be or payment for any delivery of goods and/or included on each package of less than services, or any similar act by VENDOR. container load (LCL) shipments and/or with each car load of equipment. The 3. Inspection COUNTY reserves the right to refuse or All goods and/or services delivered return any shipment or equipment at hereunder shall be received subject to the VENDOR'S expense that is not marked COUNTY'S inspection and approval and with Purchase Order numbers. payment therefore shall not constitute VENDOR agrees to declare to the acceptance. All payments are subject to carrier the value of any shipment made adjustment for shortage or rejection. All under this Purchase Order and the full defective or nonconforming goods will be invoice value of such shipment. returned pursuant to VENDOR'S instruction d) All invoices must contain the Purchase at VENDOR'S expense. Order number and any other specific information as identified on the To the extent that a purchase order requires Purchase Order. Discounts of prompt a series of performances by VENDOR, the payment will be computed from the date COUNTY prospectively reserves the right to of receipt of goods or from date of cancel the entire remainder of the Purchase receipt of invoices, whichever is later. Order if goods and/or services provided Payment will be made upon receipt of a early in the term of the Purchase Order are proper invoice and in compliance with non-conforming or otherwise rejected by the Chapter 218, Fla. Stats., otherwise COUNTY. known as the "Local Government 4. Shipping and Invoices Prompt Payment Act," and, pursuant to a) All goods are FOB destination and must the Board of County Commissioners be suitably packed and prepared to Purchasing Policy. secure the lowest transportation rates July 28,2014 New Business 7-e 26 of 48 5. Time Is Of the Essence and transportation shall conform to all Time for delivery of goods or performance of applicable laws, including but not limited to services under this Purchase Order is of the the Occupational Health and Safety Act, the essence. Failure of VENDOR to meet Federal Transportation Act and the Fair delivery schedules or deliver within a Labor Standards Act, as well as any law or reasonable time, as interpreted by the regulation noted on the face of the Purchase COUNTY in its sole judgment, shall entitle Order. the COUNTY to seek all remedies available to it at law or in equity. VENDOR agrees to 9. Advertising reimburse the COUNTY for any expenses No VENDOR providing goods and services incurred in enforcing its rights. VENDOR to the COUNTY shall advertise the fact that further agrees that undiscovered delivery of it has contracted with the COUNTY for nonconforming goods and/or services is not goods and/or services, or appropriate or a waiver of the COUNTY'S right to insist make use of the COUNTY'S name or other upon further compliance with all identifying marks or property without the specifications. prior written consent of the COUNTY'S Purchasing Department. 6. Changes The COUNTY may at any time and by written notice make changes to drawings 10. Indemnification and specifications, shipping instructions, VENDOR shall indemnify and hold harmless quantities and delivery schedules within the the COUNTY from any and all claims, general scope of this Purchase Order. including claims of negligence, costs and Should any such change increase or expenses, including but not limited to decrease the cost of, or the time required for attorneys' fees, arising from, caused by or performance of the Purchase Order, an related to the injury or death of any person equitable adjustment in the price and/or (including but not limited to employees and delivery schedule will be negotiated by the agents of VENDOR in the performance of COUNTY and VENDOR. Notwithstanding their duties or otherwise), or damage to the foregoing, VENDOR has an affirmative property (including property of the COUNTY obligation to give notice if the changes will or other persons), which arise out of or are decrease costs. Any claims for adjustment incident to the goods and/or services to be by VENDOR must be made within thirty(30) provided hereunder. days from the date the change is ordered or within such additional period of time as may 11. Warranty of Non-Infringement be agreed upon by the parties. VENDOR represents and warrants that all goods sold or services performed under this 7. Warranties Purchase Order are: a) in compliance with VENDOR expressly warrants that the goods applicable laws; b) do not infringe any and/or services covered by this Purchase patent, trademark, copyright or trade secret; Order will conform to the specifications, and c)do not constitute unfair competition. drawings, samples or other descriptions furnished or specified by the COUNTY, and VENDOR shall indemnify and hold harmless will be of satisfactory material and quality the COUNTY from and against any and all I` production, free from defects and sufficient claims, including claims of negligence, costs for the purpose intended. Goods shall be and expense, including but not limited to delivered free from any security interest or attorneys' fees, which arise from any claim, other lien, encumbrance or claim of any third suit or proceeding alleging that the party. These warranties shall survive COUNTY'S use of the goods and/or inspection, acceptance, passage of title and services provided under this Purchase Order payment by the COUNTY. are inconsistent with VENDOR'S representations and warranties in section 11 8. Statutory Conformity (a). Goods and services provided pursuant to this Purchase Order, and their production Is i July 28,2014 New Business 7-e 27 of 48 If any claim which arises from VENDOR'S beyond their control, including, but without breach of section 11 (a) has occurred, or is limitation to war, strikes, civil disturbances likely to occur, VENDOR may, at the and acts of nature. When VENDOR has COUNTY'S option, procure for the COUNTY knowledge of any actual or potential force the right to continue using the goods or majeure or other conditions which will delay services, or replace or modify the goods or or threatens to delay timely performance of services so that they become non-infringing, this Purchase Order, VENDOR shall (without any material degradation in immediately give notice thereof, including all performance, quality, functionality or relevant information with respects to what additional cost to the COUNTY). steps VENDOR is taking to complete delivery of the goods and/or services to the 12. Insurance Requirements COUNTY. The VENDOR, at its sole expense, shall provide commercial insurance of such type 15. Assignment and with such terms and limits as may be VENDOR may not assign this Purchase reasonably associated with the Purchase Order, nor any money due or to become due Order. Providing and maintaining adequate without the prior written consent of the insurance coverage is a material obligation COUNTY. Any assignment made without of the VENDOR. All insurance policies shall such consent shall be deemed void. be executed through insurers authorized or eligible to write policies in the State of 16. Taxes Florida. Goods and services procured subject to this Purchase Order are exempt from Florida 13. Compliance with Laws sales and use tax on real property, transient In fulfilling the terms of this Purchase Order, rental property rented, tangible personal VENDOR agrees that it will comply with all purchased or rented, or services purchased federal, state, and local laws, rules, codes, (Florida Statutes, Chapter 212), and from and ordinances that are applicable to the federal excise tax. conduct of its business. By way of non- exhaustive example, this shall include the 17. Annual Appropriations American with Disabilities Act and all The COUNTY'S performance and obligation prohibitions against discrimination on the to pay under this Purchase Order shall be basis of race, religion, sex creed, national contingent upon an annual appropriation of origin, handicap, marital status, or veterans' funds. status. Further, VENDOR acknowledges and without exception or stipulation shall be 18. Termination fully responsible for complying with the This Purchase Order may be terminated at provisions of the Immigration Reform and any time by the COUNTY upon 30 days Control Act of 1986 as located at 8 U.S.C. prior written notice to the VENDOR. This 1324, et seq. and regulations relating Purchase Order may be terminated thereto, as either may be amended. Failure immediately by the COUNTY for breach by by the awarded firm(s) to comply with the VENDOR of the terms and conditions of this laws referenced herein shall constitute a Purchase Order, provided that COUNTY has breach of the award agreement and the provided VENDOR with notice of such County shall have the discretion to breach and VENDOR has failed to cure unilaterally terminate said agreement within 10 days of receipt of such notice. immediately. Any breach of this provision may be regarded by the COUNTY as a 19. General material and substantial breach of the a) This Purchase Order shall be governed contract arising from this Purchase Order. by the laws of the State of Florida. The venue for any action brought to 14. Force Majeure specifically enforce any of the terms and Neither the COUNTY nor VENDOR shall be conditions of this Purchase Order shall responsible for any delay or failure in be the Twentieth Judicial Circuit in and performance resulting from any cause for Collier County, Florida July 28,2014 New Business 7-e 28 of 48 b) Failure of the COUNTY to act associated with this Purchase Order in immediately in response to a breach of accordance with Florida Statute Chapter this Purchase Order by VENDOR shall 112.061, Per Diem and Travel not constitute a waiver of breach. Expenses for Public Officers, employees Waiver of the COUNTY by any default and authorized persons. by VENDOR hereunder shall not be e) In the event of any conflict between or deemed a waiver of any subsequent among the terms of any Contract default by VENDOR. Documents related to this Purchase c) All notices under this Purchase Order Order, the terms of the Contract shall be sent to the respective Documents shall take precedence over addresses on the face page by certified the terms of the Purchase Order. To the mail, return receipt requested, by extent any terms and /or conditions of overnight courier service, or by personal this Purchase Order duplicate or overlap delivery and will be deemed effective the Terms and Conditions of the upon receipt. Postage, delivery and Contract Documents, the provisions of other charges shall be paid by the the Terms and/or Conditions that are sender. A party may change its address most favorable to the County and/or for notice by written notice complying provide the greatest protection to the with the requirements of this section. County shall govern. d) The Vendor agrees to reimbursement of any travel expenses that may be July 28,2014 New Business 7-e Exhibit IV: Additional Terms and Conditions for RFP 29 of 48 1. Insurance Requirements The Vendor shall at its own expense, carry and maintain insurance coverage from responsible companies duly authorized to do business in the State of Florida as set forth in the Insurance and Bonding attachment of this solicitation. The Vendor shall procure and maintain property insurance upon the entire project, if required, to the full insurable value of the scope of work. The County and the Vendor waive against each other and the County's separate Vendors, Contractors, Design Consultant, Subcontractors agents and employees of each and all of them, all damages covered by property insurance provided herein, except such rights as they may have to the proceeds of such insurance. The Vendor and County shall, where appropriate, require similar waivers of subrogation from the County's separate Vendors, Design Consultants and Subcontractors and shall require each of them to include similar waivers in their contracts. Collier County shall be responsible for purchasing and maintaining, its own liability insurance. Certificates issued as a result of the award of this solicitation must identify"For any and all work performed on behalf of Collier County." The General Liability Policy provided by Vendor to meet the requirements of this solicitation shall name Collier County, Florida, as an additional insured as to the operations of Vendor under this solicitation and shall contain a severability of interests provisions. Collier County Board of County Commissioners shall be named as the Certificate Holder. The Certificates of Insurance must state the Contract Number, or Project Number, or specific Project description, or must read: For any and all work performed on behalf of Collier County. The "Certificate Holder" should read as follows: Collier County Board of County Commissioners Naples, Florida The amounts and types of insurance coverage shall conform to the minimum requirements set forth in the Insurance and Bonding attachment, with the use of Insurance Services Office (ISO)forms and endorsements or their equivalents. If Vendor has any self-insured retentions or deductibles under any of the below listed minimum required coverage, Vendor must identify on the Certificate of Insurance the nature and amount of such self-insured retentions or deductibles and provide satisfactory evidence of financial responsibility for such obligations. All self-insured retentions or deductibles will be Vendor's sole responsibility. Coverage(s) shall be maintained without interruption from the date of commencement of the Work until the date of completion and acceptance of the scope of work by the County or as specified in this solicitation, whichever is longer. The Vendor and/or its insurance carrier shall provide 30 days written notice to the County of policy cancellation or non-renewal on the part of the insurance carrier or the Vendor. The Vendor shall also notify the County, in a like manner, within twenty-four(24) hours after receipt, of any notices of expiration, cancellation, non-renewal or material change in coverage or limits received by Vendor from its insurer and nothing contained herein shall relieve Vendor of this requirement to provide notice. In the event of a reduction in the aggregate limit of any policy to be provided by Vendor July 28,2014 New Business 7-e hereunder, Vendor shall immediately take steps to have the aggregate limit reinstate 4Mie full extent permitted under such policy. Should at any time the Vendor not maintain the insurance coverage(s) required herein, the County may terminate the Agreement or at its sole discretion shall be authorized to purchase such coverage(s)and charge the Vendor for such coverage(s) purchased. If Vendor fails to reimburse the County for such costs within thirty(30)days after demand, the County has the right to offset these costs from any amount due Vendor under this Agreement or any other agreement between the County and Vendor. The County shall be under no obligation to purchase such insurance, nor shall it be responsible for the coverage(s) purchased or the insurance company or companies used. The decision of the County to purchase such insurance coverage(s) shall in no way be construed to be a waiver of any of its rights under the Contract Documents. If the initial or any subsequently issued Certificate of Insurance expires prior to the completion of the scope of work, the Vendor shall furnish to the County renewal or replacement Certificate(s)of Insurance not later than ten (10) calendar days after the expiration date on the certificate. Failure of the Vendor to provide the County with such renewal certificate(s)shall be considered justification for the County to terminate any and all contracts. 2. Offer Extended to Other Governmental Entities Collier County encourages and agrees to the successful vendor extending the pricing, terms and conditions of this solicitation or resultant contract to other governmental entities at the discretion of the successful vendor. 3. Additional Items and/or Services Additional items and / or services may be added to the resultant contract, or purchase order, in compliance with the Purchasing Policy. 4. Use of Subcontractors Bidders on any service related project, including construction, must be qualified and directly responsible for 51% or more of the solicitation amount for said work. 5. County's Right to Inspect The County or its authorized Agent shall have the right to inspect the Vendor's facilities/project site during and after each work assignment the Vendor is performing. 6. Additional Terms and Conditions of Contract Collier County has developed standard contracts/agreements, approved by the Board of County Commissioners(BCC). The selected Vendor shall be required to sign a standard Collier County contract within twenty one (21) days of Notice of Selection for Award. The County reserves the right to include in any contract document such terms and conditions, as it deems necessary for the proper protection of the rights of Collier County. A sample copy of this contract is available upon request. The County will not be obligated to sign any contracts, maintenance and/or service agreements or other documents provided by the Vendor. 7. Payment Method July 28,2014 New Business 7-e 31 of 48 Payments are made in accordance with the Local Government Prompt Payment Act, Chapter 218, Florida Statutes. Vendor's invoices must include: • Purchase Order Number • Description and quantities of the goods or services provided per instructions on the County's purchase order or contract. Invoices shall be sent to: Board of County Commissioners Clerk's Finance Department ATTN: Accounts Payable 3299 Tamiami Trail E Ste 700 Naples FL 34112 Or emailed to: bccapclerk(c�collierclerk.com. Collier County, in its sole discretion, will determine the method of payment for goods and/or services as part of this agreement. Payment methods include: • Traditional— payment by check, wire transfer or other cash equivalent. • Standard —payment by purchasing card. Collier County's Purchasing Card Program is supported by standard bank credit suppliers (i.e. VISA and MasterCard), and as such, is cognizant of the Rules for VISA Merchants and MasterCard Merchant Rules. The County may not accept any additional surcharges (credit card transaction fees) as a result of using the County's credit card for transactions relating to this solicitation. The County will entertain bids clearly stating pricing for standard payment methods. An additional separate discounted price for traditional payments may be provided at the initial bid submittal if it is clearly marked as an "Additional Cash Discount." Upon execution of the Contract and completion of each month's work, payment requests may be submitted to the Project Manager on a monthly basis by the Contractor for services rendered for that prior month. Services beyond sixty(60) days from current monthly invoice will not be considered for payment without prior approval from the Project manager. All invoices should be submitted within the fiscal year the work was performed. (County's fiscal year is October 1 - September 30.) Invoices submitted after the close of the fiscal year will not be accepted (or processed for payment) unless specifically authorized by the Project Manager. Payments will be made for articles and/or services furnished, delivered, and accepted, upon receipt and approval of invoices submitted on the date of services or within six (6) months after completion of contract. Any untimely submission of invoices beyond the specified deadline period is subject to non-payment under the legal doctrine of "laches" as untimely submitted. Time shall be deemed of the essence with respect to the timely submission of invoices under this agreement. In instances where the successful contractor may owe debts (including, but not limited to taxes or other fees) to Collier County and the contractor has not satisfied nor made arrangement to satisfy these debts, the County reserves the right to off-set the amount owed to the County by applying the amount owed to the vendor or contractor for services performed of for materials delivered in association with a contract. July 28,2014 New Business 7-e Invoices shall not reflect sales tax. After review and approval, the invoice will be tra4fis4litted to the Finance Division for payment. Payment will be made upon receipt of proper invoice and in compliance with Chapter 218 Florida Statutes, otherwise known as the "Local Government Prompt Payment Act." Collier County reserves the right to withhold and/or reduce an appropriate amount of any payment for work not performed or for unsatisfactory performance of Contractual requirements. 8. Environmental Health and Safety All Vendors and Sub vendors performing service for Collier County are required and shall comply with all Occupational Safety and Health Administration (OSHA), State and County Safety and Occupational Health Standards and any other applicable rules and regulations. Vendors and Sub vendors shall be responsible for the safety of their employees and any unsafe acts or conditions that may cause injury or damage to any persons or property within and around the work site. All firewall penetrations must be protected in order to meet Fire Codes. Collier County Government has authorized OSHA representatives to enter any Collier County facility, property and/or right-of-way for the purpose of inspection of any Vendor's work operations. This provision is non-negotiable by any department and/or Vendor. All new electrical installations shall incorporate NFPA 70E Short Circuit Protective Device Coordination and Arc Flash Studies where relevant as determined by the engineer. All electrical installations shall be labeled with appropriate NFPA 70E arch flash boundary and PPE Protective labels. 9. Licenses The Vendor is required to possess the correct Business Tax Receipt, professional license, and any other authorizations necessary to carry out and perform the work required by the project pursuant to all applicable Federal, State and Local Law, Statute, Ordinances, and rules and regulations of any kind. Additionally, copies of the required licenses must be submitted with the proposal response indicating that the entity proposing, as well as the team assigned to the County account, is properly licensed to perform the activities or work included in the contract documents. Failure on the part of any Vendor to submit the required documentation may be grounds to deem Vendor non-responsive.A Vendor, with an office within Collier County is also required to have an occupational license. All State Certified contractors who may need to pull Collier County permits or call in inspections must complete a Collier County Contractor License registration form and submit the required fee. After registering the license/registration will need to be renewed thereafter to remain "active" in Collier County. If you have questions regarding professional licenses contact the Contractor Licensing, Community Development and Environmental Services at(239) 252-2431, 252-2432 or 252-2909. Questions regarding required occupational licenses, please contact the Tax Collector's Office at(239)252- 2477. 10. Principals/Collusion By submission of this Proposal the undersigned, as Vendor, does declare that the only person or persons interested in this Proposal as principal or principals is/are named therein and that no person other than therein mentioned has any interest in this Proposal or in the contract to be entered into; July 28,2014 New Business 7-e that this Proposal is made without connection with any person, company or parties rteaR 144 a Proposal, and that it is in all respects fair and in good faith without collusion or fraud. 11. Relation of County It is the intent of the parties hereto that the Vendor shall be legally considered an independent Vendor, and that neither the Vendor nor their employees shall, under any circumstances, be considered employees or agents of the County, and that the County shall be at no time legally responsible for any negligence on the part of said Vendor, their employees or agents, resulting in either bodily or personal injury or property damage to any individual, firm, or corporation. 12.Termination Should the Vendor be found to have failed to perform his services in a manner satisfactory to the County, the County may terminate this Agreement immediately for cause; further the County may terminate this Agreement for convenience with a thirty(30)day written notice. The County shall be sole judge of non-performance. 13. Lobbying All firms are hereby placed on NOTICE that the Board of County Commissioners does not wish to be lobbied, either individually or collectively about a project for which a firm has submitted a Proposal. Firms and their agents are not to contact members of the County Commission for such purposes as meeting or introduction, luncheons, dinners, etc. During the process, from Proposal closing to final Board approval, no firm or their agent shall contact any other employee of Collier County in reference to this Proposal, with the exception of the Procurement Director or his designee(s). Failure to abide by this provision may serve as grounds for disqualification for award of this contract to the firm. 14. Public Records Compliance The Vendor/Contractor agrees to comply with the Florida Public Records Law Chapter 119(including specifically those contractual requirements at F.S. § 119.0701(2)(a)-(d) and (3)), ordinances, codes, rules, regulations and requirements of any governmental agencies. 15. Certificate of Authority to Conduct Business in the State of Florida(Florida Statute 607.1501) In order to be considered for award, firms must be registered with the Florida Department of State Divisions of Corporations in accordance with the requirements of Florida Statute 607.1501 and provide a certificate of authority (www.sunbiz.ora/search.html) prior to execution of a contract. A copy of the document may be submitted with the solicitation response and the document number shall be identified. Firms who do not provide the certificate of authority at the time of response shall be required to provide same within five (5) days upon notification of selection for award. If the firm cannot provide the document within the referenced timeframe, the County reserves the right to award to another firm. 16. Single Proposal Each Vendor must submit, with their proposal, the required forms included in this RFP. Only one proposal from a legal entity as a primary will be considered. A legal entity that submits a proposal as a primary or as part of a partnership or joint venture submitting as primary may not then act as a sub- July 28,2014 New Business 7-e consultant to any other firm submitting under the same RFP. If a legal entity is not sabiliftIng as a primary or as part of a partnership or joint venture as a primary, that legal entity may act as a sub- consultant to any other firm or firms submitting under the same RFP. All submittals in violation of this requirement will be deemed non-responsive and rejected from further consideration. 17. Survivability Purchase Orders: The Consultant/Contractor/Vendor agrees that any Purchase Order that extends beyond the expiration date of the original Solicitation 14-6295 Tourism Marketing and Promotion Services will survive and remain subject to the terms and conditions of that Agreement until the completion or termination of this Purchase Order. 18. Protest Procedures Any prospective vendor/proposer who desires to protest any aspect(s)or provision(s)of the solicitation (including the form of the solicitation documents or procedures) shall file their protest with the Procurement Director prior to the time of the bid opening strictly in accordance with the County's then current purchasing ordinance and policies. The Board of County Commissioners will make award of contract in public session. Award recommendations will be posted outside the offices of the Purchasing Department on Wednesdays and Thursdays. Any actual or prospective respondent who desires to formally protest the recommended contract award must file a notice of intent to protest with the Procurement Director within two (2)calendar days (excluding weekends and County holidays) of the date that the recommended award is posted. Upon filing of said notice, the protesting party will have five (5)days to file a formal protest and will be given instructions as to the form and content requirements of the formal protest. A copy of the "Protest Policy" is available at the office of the Procurement Director. 19. Public Entity Crime A person or affiliate who has been placed on the convicted vendor list following a conviction for a public entity crime may not submit a bid, proposal, or reply on a contract to provide any goods or services to a public entity; may not submit a bid, proposal, or reply on a contract with a public entity for the construction or repair of a public building or public work; may not submit bids, proposals, or replies on leases of real property to a public entity; may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under a contract with any public entity; and may not transact business with any public entity in excess of the threshold amount provided in s. 287.017 for CATEGORY TWO for a period of 36 months following the date of being placed on the convicted vendor list. 20. Security and Background Checks If required, Vendor/Contractor/ Proposer shall be responsible for the costs of providing background checks by the Collier County Facilities Management Department, and drug testing for all employees that shall provide services to the County under this Agreement. This may include, but not be limited to, checking federal, state and local law enforcement records, including a state and FBI fingerprint check, credit reports, education, residence and employment verifications and other related records. Contractor shall be required to maintain records on each employee and make them available to the County for at least four(4)years. 1 July 28,2014 New Business 7-e 21. Conflict of Interest 35 of 48 Vendor shall complete the Conflict of Interest Affidavit included as an attachment to this RFP document. Disclosure of any potential or actual conflict of interest is subject to County staff review and does not in and of itself disqualify a firm from consideration. These disclosures are intended to identify and or preclude conflict of interest situations during contract selection and execution. 22. Prohibition of Gifts to County Employees No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III, Florida Statutes, the current Collier County Ethics Ordinance and County Administrative Procedure 5311. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and/or any employee of the firm from contact with County staff for a specified period of time; b. Prohibition by the individual and/or firm from doing business with the County for a specified period of time, including but not limited to: submitting bids, RFP, and/or quotes; and, c. immediate termination of any contract held by the individual and/or firm for cause. 23. Immigration Affidavit Certification Statutes and executive orders require employers to abide by the immigration laws of the United States and to employ only individuals who are eligible to work in the United States. The Employment Eligibility Verification System (E-Verify) operated by the Department of Homeland Security(DHS) in partnership with the Social Security Administration (SSA), provides an Internet- based means of verifying employment eligibility of workers in the United States; it is not a substitute for any other employment eligibility verification requirements. The program will be used for Collier County formal Invitations to Bid (ITB)and Request for Proposals(RFP) including professional services and construction services. Exceptions to the program: • Commodity based procurement where no services are provided. • Where the requirement for the affidavit is waived by the Board of County Commissioners Vendors/Bidders are required to enroll in the E-Verify program, and provide acceptable evidence of their enrollment, at the time of the submission of the vendor's/bidder's proposal. Acceptable evidence consists of a copy of the properly completed E-Verify Company Profile page or a copy of the fully executed E-Verify Memorandum of Understanding for the company. Vendors are also required to provide the Collier County Purchasing Department an executed affidavit certifying they shall comply with the E-Verify Program. The affidavit is attached to the solicitation documents. If the BidderNendor does not comply with providing both the acceptable E-Verify evidence and the executed affidavit the bidder's/vendor's proposal may be deemed non-responsive. Additionally, vendors shall require all subcontracted vendors to use the E-Verify system for all purchases not covered under the "Exceptions to the program" clause above. For additional information regarding the Employment Eligibility Verification System (E-Verify) program visit the following website: http://www.dhs.gov/E-Verifv. It shall be the vendor's responsibility to familiarize themselves with all rules and regulations governing this program. Vendor acknowledges, and without exception or stipulation, any firm(s) receiving an award shall be fully responsible for complying with the provisions of the Immigration Reform and Control Act of 1986 July 28,2014 New Business 7-e as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as either may Oa g ended and with the provisions contained within this affidavit. Failure by the awarded firm(s)to comply with the laws referenced herein or the provisions of this affidavit shall constitute a breach of the award agreement and the County shall have the discretion to unilaterally terminate said agreement immediately. 24. Collier County Local Preference Policy Collier County provides an incentive to local business to enhance the opportunities of local businesses in the award of County contracts. In the evaluation of proposals, the County rewards Vendors for being a local business by granting a ten (10) points incentive in the evaluation criterion points. Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector for at least one year prior to bid or proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier County from which the vendor's staff operates and performs business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail, or a non- permanent structure such as a construction trailer, storage shed, or other non-permanent structure shall not be used for the purpose of establishing said physical address. In addition to the foregoing, a vendor shall not be considered a "local business" unless it contributes to the economic development and well-being of Collier County in a verifiable and measurable way. This may include, but not be limited to, the retention and expansion of employment opportunities, support and increase to the County's tax base, and residency of employees and principals of the business within Collier County. Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a "local business" under this section. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year. Under this solicitation proposers desiring to receive local preference will be invited and required to affirmatively state and provide documentation as set forth in the solicitation in support of their status as a local business.Any proposer who fails to submit sufficient documentation with their proposal offer shall not be granted local preference consideration for the purposes of that specific contract award. Except where federal or state law, or any other funding source, mandates to the contrary, Collier County and its agencies and instrumentalities, will give preference to local businesses in the following manner. For all purchases of commodities and services procured through a competitive proposal process and not otherwise exempt from this local preference section, the solicitation shall include a weighted criterion for local preference that equals 10 percent of the total points in the evaluation criteria published in the solicitation. Purchases of professional services as defined and identified under subsection 11B.2 (which are subject to Section 287.055, F.S.) and subsection 11B.3(which are subject to Section 11.45, F.S.) shall not be subject to this local preference section. The vendor must complete and submit with their proposal response the Affidavit for Claiming Status as a Local Business which is included as part of this solicitation. Failure on the part of a vendor to submit this Affidavit with their proposal response will preclude said Vendor from being considered for local preference under this solicitation. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year. July 28,2014 New Business 7-e 37 of 48 ier County Purchasing Attachment 1: Vendor's Non-Response Statement The sole intent of the Collier County Purchasing Department is to issue solicitations that are clear, concise and openly competitive. Therefore, we are interested in ascertaining reasons for prospective Vendors not wishing to respond to this solicitation. If your firm is not responding to this RFP, please indicate the reason(s) by checking the item(s) listed below and return this form via email or fax, noted on the cover page, or mail to Collier County Government, Purchasing Department, 3327 Tamiami Trail E, Naples, FL 34112. We are not responding to Solicitation 14-6295 Tourism Marketing and Promotion Services for the following reason(s): ❑ Services requested not available through our company. ❑ Our firm could not meet specifications/scope of work. ❑ Specifications/scope of work not clearly understood or applicable (too vague, rigid, etc.) ❑ Project is too small. ❑ Insufficient time allowed for preparation of response. ❑ Incorrect address used. Please correct mailing address: ❑ Other reason(s): Name of Firm: Address: City, State, Zip: Telephone: Email: Representative Signature: Representative Name: Date July 28, 2014 New Business 7-e 38 of 48 July 28,2014 New Business 7-e 39 of 48 Cier County Admnistrattve Services Division Purchasing Attachment 2: Vendor Check List IMPORTANT: THIS SHEET MUST BE SIGNED. Please read carefully, sign in the spaces indicated and return with your Proposal. Vendor should check off each of the following items as the necessary action is completed: I The Proposal has been signed. fI All applicable forms have been signed and included, along with licenses to complete the requirements of the project. fI Any addenda have been signed and included. The mailing envelope has been addressed to: Collier County Government Purchasing Department 3327 Tamiami Trail E Naples FL 34112 Attn: Joanne Markiewicz, Procurement Director E The mailing envelope must be sealed and marked with Solicitation 14-6295 Tourism Marketing and Promotion Services and 6/12/14. fi The Proposal will be mailed or delivered in time to be received no later than the specified due date and time. (Otherwise Proposal cannot be considered.) ALL COURIER-DELIVERED PROPOSALS MUST HAVE THE RFP NUMBER AND TITLE ON THE OUTSIDE OF THE COURIER PACKET. Name of Firm: Address: City, State, Zip: Telephone: Email: Representative Signature: Representative Name: Date July 28, 2014 New Business 7-e 40 of 48 CrOiter cry Administratse Serves()vision Purchasing Attachment 3: Conflict of Interest Affidavit By the signature below, the firm (employees, officers and/or agents) certifies, and hereby discloses, that, to the best of their knowledge and belief, all relevant facts concerning past, present, or currently planned interest or activity (financial, contractual, organizational, or otherwise)which relates to the proposed work; and bear on whether the firm (employees, officers and/or agents) has a possible conflict have been fully disclosed. Additionally, the firm (employees, officers and/or agents) agrees to immediately notify in writing the Procurement Director, or designee, if any actual or potential conflict of interest arises during the contract and/or project duration. Firm: Signature and Date: Print Name Title of Signatory State of County of SUBSCRIBED AND SWORN to before me this day of 20 by , who is personally known to me to be the for the Firm, OR who produced the following identification Notary Public My Commission Expires July 28, 2014 New Business 7-e 41 of 48 Cltier County Adrninistraatrrve Services Division �urchastng Attachment 4: Vendor Declaration Statement BOARD OF COUNTY COMMISSIONERS Collier County Government Complex Naples, Florida 34112 RE: Solicitation: 14-6295 Tourism Marketing and Promotion Services Dear Commissioners: The undersigned, as Vendor declares that this proposal is made without connection or arrangement with any other person and this proposal is in every respect fair and made in good faith, without collusion or fraud. The Vendor agrees, if this proposal is accepted, to execute a Collier County document for the purpose of establishing a formal contractual relationship between the firm and Collier County, for the performance of all requirements to which the proposal pertains. The Vendor states that the proposal is based upon the proposal documents listed by Solicitation: 14-6295 Tourism Marketing and Promotion Services. (Proposal Continued on Next Page) July 28,2014 New Business 7-e PROPOSAL CONTINUED 42 of 48 IN WITNESS WHEREOF, WE have hereunto subscribed our names on this day of , 20 in the County of , in the State of Firm's Legal Name: Address: City, State, Zip Code: Florida Certificate of Authority Document Number: Federal Tax Identification Number CCR #or CAGE Code Telephone: FAX: Signature by: (Typed and written) Title: Additional Contact Information Send payments to: (required if different from above) Company name used as payee Contact name: - Title: Address: City,State,ZIP Telephone: FAX: Email: Office servicing Collier County to place orders (required if different from above) Contact name: Title: Address: City,State,ZIP Telephone: Email July 28,2014 New Business 7-e 43 of 48 Colter County Adrnrwstratve sees Drosia, Attachment 5: Affidavit for Claiming Status as a Local Business Solicitation: 14-6295 Tourism Marketing and Promotion Services(Check Appropriate Boxes Below) State of Florida(Select County if Vendor is described as a Local Business ❑ Collier County ❑ Lee County Vendor affirms that it is a local business as defined by the Purchasing Policy of the Collier County Board of County Commissioners and the Regulations Thereto. As defined in Section XI of the Collier County Purchasing Policy: Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector for at least one year prior to bid or proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier County from which the vendor's staff operates and performs business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail, or a non-permanent structure such as a construction trailer, storage shed, or other non-permanent structure shall not be used for the purpose of establishing said physical address. In addition to the foregoing, a vendor shall not be considered a"local business" unless it contributes to the economic development and well-being of Collier County in a verifiable and measurable way. This may include, but not be limited to, the retention and expansion of employment opportunities, support and increase to the County's tax base, and residency of employees and principals of the business within Collier County. Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a "local business" under this section. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year. Vendor must complete the following information: Year Business Established in ['Collier County or❑ Lee County: Number of Employees (Including Owner(s)or Corporate Officers): Number of Employees Living in ❑ Collier County or❑ Lee (Including Owner(s)or Corporate Officers): If requested by the County, vendor will be required to provide documentation substantiating the information given in this affidavit. Failure to do so will result in vendor's submission being deemed not applicable. Vendor Name: Date: Collier or Lee County Address: Signature: Title: STATE OF FLORIDA ❑ COLLIER COUNTY ❑ LEE COUNTY Sworn to and Subscribed Before Me, a Notary Public, for the above State and County, on this Day of , 20 Notary Public My Commission Expires: July 28, 2014 New Business 7-e (AFFIX OFFICIAL SEAL) 44 of 48 • July 28,2014 New Business 7-e 45 of 48 ier County Adnignstafte Semoes Drown Purchas/ig Attachment 6: Immigration Affidavit Certification Solicitation: 14-6295 Tourism Marketing and Promotion Services This Affidavit is required and should be signed, notarized by an authorized principal of the firm and submitted with formal Invitations to Bid (ITB's)and Request for Proposals(RFP)submittals. Further, Vendors/ Bidders are required to enroll in the E-Verify program, and provide acceptable evidence of their enrollment, at the time of the submission of the vendor's/bidder's proposal. Acceptable evidence consists of a copy of the properly completed E-Verify Company Profile page or a copy of the fully executed E-Verify Memorandum of Understanding for the company. Failure to include this Affidavit and acceptable evidence of enrollment in the E-Verify program, may deem the Vendor/Bidder's proposal as non-responsive. Collier County will not intentionally award County contracts to any vendor who knowingly employs unauthorized alien workers, constituting a violation of the employment provision contained in 8 U.S.C. Section 1324 a(e)Section 274A(e)of the Immigration and Nationality Act("INA"). Collier County may consider the employment by any vendor of unauthorized aliens a violation of Section 274A(e) of the INA. Such Violation by the recipient of the Employment Provisions contained in Section 274A(e)of the INA shall be grounds for unilateral termination of the contract by Collier County. Vendor attests that they are fully compliant with all applicable immigration laws(specifically to the 1986 Immigration Act and subsequent Amendment(s))and agrees to comply with the provisions of the Memorandum of Understanding with E-Verify and to provide proof of enrollment in The Employment Eligibility Verification System (E-Verify), operated by the Department of Homeland Security in partnership with the Social Security Administration at the time of submission of the Vendor's/Bidder's proposal. Company Name Print Name Title Signature Date State of County of The foregoing instrument was signed and acknowledged before me this day of 20_,by who has produced as identification. (Print or Type Name) (Type of Identification and Number) Notary Public Signature Printed Name of Notary Public Notary Commission Number/Expiration The signee of this Affidavit guarantees, as evidenced by the sworn affidavit required herein, the truth and accuracy of this affidavit to interrogatories hereinafter made. July 28,2014 New Business 7-e 46 of 48 C:.oier County Administrative Services Division urchasing Attachment 7: Vendor Substitute W-9 Request for Taxpayer Identification Number and Certification In accordance with the Internal Revenue Service regulations, Collier County is required to collect the following information for tax reporting purposes from individuals and companies who do business with the County(including social security numbers if used by the individual or company for tax reporting purposes). Florida Statute 119.071(5) require that the county notify you in writing of the reason for collecting this information, which will be used for no other purpose than herein stated. Please complete all information that applies to your business and return with your quote or proposal. 1. General Information (provide all information) Taxpayer Name (as shown on income tax return) Business Name (if different from taxpayer name) Address City State Zip Telephone FAX Email Order Information Remit/Payment Information Address Address City State Zip _ City State Zip FAX FAX Email Email 2. Company Status(check only one) _Individual/Sole Proprietor _Corporation _Partnership Tax Exempt(Federal income tax-exempt entity _Limited Liability Company under Internal Revenue Service guidelines IRC 501 (c)3) Enter the tax classification (D=Disregarded Entity, C=Corporation, P=Partnership) 3. Taxpayer Identification Number(for tax reporting purposes only) Federal Tax Identification Number(TIN) (Vendors who do not have a TIN,will be required to provide a social security number prior to an award of the contract.) 4. Sign and Date Form Certification: Under penalties of perjury, I certify that the information shown on this form is correct to my knowledge. Signature Date Title Phone Number July 28, 2014 New Business 7-e 47 of 48 COIF* County Ackrmistrative Services INASon Purchasing Attachment 8: Insurance and Bonding Requirements Insurance/Bond Type Required Limits 1. ®Worker's Statutory Limits of Florida Statutes, Chapter 440 and all Federal Government Compensation Statutory Limits and Requirements 2. ® Employer's Liability $500,000 single limit per occurrence 3. ® Commercial General Bodily Injury and Property Damage Liability(Occurrence Form) patterned after the current $1,000,000 single limit per occurrence, $2,000,000 aggregate for Bodily Injury ISO form Liability and Property Damage Liability. This shall include Premises and Operations; Independent Contractors; Products and Completed Operations and Contractual Liability 4. ® Indemnification To the maximum extent permitted by Florida law, the ContractorNendor/Consultant shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys'fees and paralegals'fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the ContractorNendor/Consultant or anyone employed or utilized by the Contractor/Vendor/Consultant in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. 4. ®Automobile Liability $ Each Occurrence; Bodily Injury&Property Damage, Owned/Non-owned/Hired; Automobile Included 5. ® Other insurance as ❑Watercraft $ Per Occurrence noted: ❑ United States Longshoreman's and Harborworker's Act coverage shall be maintained where applicable to the completion of the work. $ Per Occurrence ❑ Maritime Coverage(Jones Act)shall be maintained where applicable to the completion of the work. $ Per Occurrence ❑Aircraft Liability coverage shall be carried in limits of not less than $5,000,000 each occurrence if applicable to the completion of the Services under this Agreement. $ Per Occurrence ❑ Pollution $ Per Occurrence ® Professional Liability (E&O) $1,000,000 per claim and in the aggregate • $1,000,000 per claim and in the aggregate • $2,000,000 per claim and in the aggregate July 28,2014 New Business 7-e 48 of 48 ❑Valuable Papers Insurance $ Per Occurrence 6. ❑ Bid bond Shall be submitted with proposal response in the form of certified funds, cashiers'check or an irrevocable letter of credit, a cash bond posted with the County Clerk, or proposal bond in a sum equal to 5%of the cost proposal. All checks shall be made payable to the Collier County Board of County Commissioners on a bank or trust company located in the State of Florida and insured by the Federal Deposit Insurance Corporation. 7. ❑ Performance and For projects in excess of$200,000, bonds shall be submitted with the Payment Bonds executed contract by Proposers receiving award, and written for 100% of the Contract award amount, the cost borne by the Proposer receiving an award. The Performance and Payment Bonds shall be underwritten by a surety authorized to do business in the State of Florida and otherwise acceptable to Owner; provided, however, the surety shall be rated as"A-" or better as to general policy holders rating and Class V or higher rating as to financial size category and the amount required shall not exceed 5% of the reported policy holders' surplus, all as reported in the most current Best Key Rating Guide, published by A.M. Best Company, Inc. of 75 Fulton Street, New York, New York 10038. 8. ® Vendor shall ensure that all subcontractors comply with the same insurance requirements that he is required to meet. The same Vendor shall provide County with certificates of insurance meeting the required insurance provisions. 9. ® Collier County must be named as "ADDITIONAL INSURED" on the Insurance Certificate for Commercial General Liability where required. 10. ® The Certificate Holder shall be named as Collier County Board of County Commissioners, OR, Board of County Commissioners in Collier County, OR Collier County Government, OR Collier County. The Certificates of Insurance must state the Contract Number, or Project Number, or specific Project description, or must read: For any and all work performed on behalf of Collier County. 11. ® Thirty(30) Days Cancellation Notice required. 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July 28,2014 Tourism Staff Reports 10 a-g 1 \1plr+ \1rr+ DIRECTOR'S REPORT-Jack Wert June-July 2014 ADVOCACY ACTIVITIES Participated in Opportunity Naples project representing the tourism and hospitality industry BCC Agenda review meetings TOURISM INDUSTRY ACTIVITIES HSMAI SW Florida networking event Met with Miccosukee Tribe marketing representatives to discuss joint promotions. Attended Everglades City Independence Day Opening Ceremonies Attended NBA Basketball Hall of Fame Charity Golf Event Press Conference Collier Lodging&Tourism Alliance Monthly Meeting Attended Ribbon Cutting for Golf Membership Consultants Kickoff Program Marco Island Marriott expansion victory celebration Franklin Templeton Shootout and Octagon Sports meetings on fall and winter golf events Met with RSW Marketing team on Brazil air service opportunity and Air Berlin joint promotion with Lee and Collier Met in Sao Paulo Brazil with AVIAREPS representation to start Brazil marketing plan DMAI Annual Convention for Accreditation Board Meeting and facilitate three education sessions on destination marketing. TRADE SHOW ACTIVITIES No shows this period PROMOTIONAL ACTIVITIES WINK TV Interview on spring visitation results Regional promotion conference call on Fall Jet Blue promotion Developed golf promotions to support three professional events in Fall and Winter July 28,2014 Tourism Staff Reports 10 a-g 2 49fA4\apk Strr�„t.t�rnl • Florida s i ast Paradise V I♦,1)41.1.4 s ADMINISTRATIVE Meetings and walk through and negotiations on office move Website enhancement meetings with staff and Miles Media to tweak new German website July 28,2014 Tourism Staff Reports 10 a-g rrl;la.Irs SALES DEPARTMENT -Debi DeBenedetto June 10- July 11, 2014 Industry Relations — Sales • FEA— Fraternity Executives Assn. Trade show at Waldorf Astoria Naples • Strategy meetings with NTT&EP, Sea Excursions, Ritz-Carlton DMC staff • Attended and assisted CVB Advisory Roundtable event July 9 New Product Development • Preparation for 3 shows in August • Preparation for Strategic Partner Forum August 1 • Preparation for Strategic Sales Partner Meeting Sept. 11 • Planning a video for Rfp response and newsletters • Completed Meetings Video segment • Planning to Host ConferenceDirect top 25 planners in November at Marco Island Marriott Beach Resort— CVB assisted with Rfp enhancement and will organize comp tours, sites, pre and post comp hotel stays, welcome bags and co-host including new leisure destination video Fams/Site Visits Three Fams are being planned—this is ongoing until all 3 are complete with much organizational detail and communication. Each Fam we will host 12 qualified planners following the Priceless Meetings Priced Less campaign and market them at shows, on our meetings eScapes newsletter and on the website. We have full destination partner support. • August 16-18 post MPISEC Meeting Planners Fam—Priceless meetings priced less Fam • October 2-5 Priceless Memories invitation only Planners Fam • December 6-8 post Florida Encounter Fam - Encounters in Paradise July 28,2014 Tourism Staff Reports 10 a-g 4 VAt4\aptr Airr,i i.lan, I,: Requests for Proposal (RFP's) and Booked Business • Current report dates —June 10 —July 11, 2014 • We sent out -15 RFP leads to partners potential 6188 room nights and $4.2 Million economic impact • 1 group booked definite for 75 room nights — zero revenue but this is the top 25 Conference Direct group and they are responsible for booking a combined $250 Million in business for 2013 so a very powerful team for future group business to the destination. • 19 groups turned to lost business —mostly to other cities and due to rate issues Sponsorships & RFP Enhancements • We had no activity for RFP Enhancements this period • We are ready to open RFP Enhancement availability to hotels for 2015 Rfp's now since the 2015 budget has tentative BCC approval July 28,2014 Tourism Staff Reports 10 a-g a 5 ra■aplc. \tan Islan,l s ,.. NZ, Iti r ;a.k% SALES DEPARTMENT Claudia Jonsson June 13—July 14,2014 Industry Relations—Sales—Memberships • Met with Bob Miller—Site of Miller's World/Oyster House Restaurant lunch. • Site at Naples Bay Resort. Met and discussed opportunities with Linda Menshon. • Dinner at Tulia with Cathy Christopher and Kimberly Barrett. • Attended Industry event at Fuse Global. • Preparation for Strategic Round Table discussion—Shows to attend in 2014-15. • Ongoing work with agency on leisure ads. New Product Development • Revamped Leisure website page • Preparation for ESTO Meeting. • Preparation for MLT Vacations Trade Show. Waldorf now attending with CVB. • Preparation for Strategic Partner Forum August 1 • Completed 2014-2015 travel schedule. • Working on partnerships with other FL CVB's to attract Florida State Association business. Sales Missions • Orlando Travel Industry Sales Mission set for week of August 4th Familiarization Trips • Promoted August FAM to FSAE conference attendees. • Willy Sharnow FAM October 11 — 14, 2014 itinerary set. Working with Ramona Oehler in the German office. Trade Shows • Attended the Florida Society of Association Executives Annual Conference. • Attended the FSAE VIP Connection. • FL Huddle Registration. Currently have 11 partners signed up. Established Contacts • Received contact information for Megafam participants, entered into IDSS and follow up done. • Networked with over 100 Association Executives at the VIP Connection. July 28, 2014 Tourism Staff Reports 10 a-g 6 p( ) \apir \1.rr,...1sl.�ml (`(,rte PUBLIC RELATIONS & COMMUNICATIONS - JoNell Modvs & Angela Mine PR/Communications Top Department Initiatives PR News social media/technology/crisis communications workshop PRSA Travel &Tourism annual conference PRSA state conference hosted in Naples NFL Ignition training media event, photo shoot—excellent results Photo shoot for new Sea Salt restaurant cookbook News Adventures in Paradise video segment on 2 Top Ten Beaches in Collier Florida SEE annual meeting Kick off relationship with Brazil firm Work on website—new leisure page, continued updates Facebook conference, sessions on targeting News Releases • NFL Ignition • Special media assistance: Patti Roth, Lauderdale Sun-Sentinel Hot Vacations Guide Top Publicity — Local Business & National Feature Business Currents Bylined article by JNM Winter tourism season melts unemployment, boosts Collier economy in record fashion • Business of Tourism Thorough coverage of recent great numbers • Sun-Sentinel Hot Vacations Guide Multiple contacts with writer, includes CVB local secret quote • New York Times Feature on the road saga at Smallwood Store • CNN.com Travel Ten secret beaches worth discovering. CVB worked with writer to include Keewaydin • VisitFlorida.org Two new Insider stories—Top 5 Birding Spots,Sunset Celebration at Marco Island Marriott • NFL Players Train in Naples Extensive local print and TV coverage; lots of social media coverage July 28,2014 Tourism Staff Reports 10 a-g 7 Q Florida n last Paradise \:J I.,tg!,41.. Media in Destination • Laura Manske—Parade.com • Martin Mason—major U.K. newspapers • Hannah Glaser—GEO Saison magazine—Germany July 28, 2014 Tourism Staff Reports 10 a-g 8 igt\,I,k. %L,r,l i.larnl ,- `. , --r y .-,..,?s ,r, ,( t'ar,st •.•` 11,rg1.1 l,.::':'�"- Digital Review- Buzzy Ford, Digital & Social Media Paradise Coast Website • Updated Deals section • Updated Meetings Website Page • Updated/Makeover of Leisure Webpage • Added sample "Welcome to Paradise Postcard"to website GAP section. Paradise Coast Facebook • Likes are continuously increasing(13,390) • Athletes in Paradise increased to 3,559 likes Google+ • 139 followers/29,678 views Instagram • 67 Followers Twitter • Likes and engagement are up General • Assisted Partners with website advertising info • Uploaded several "Paradise Coast in the News" articles • Started process on German Site scope • Updated "Contact Us"website page • Updated "meeting deals"section of website • Attended PR News'Social Media Summit with Taste of Tech in NY • Conducted Meet-N-Greet Meeting with New Miles Media Team • Transferred domains to CVB Go Daddy Account from Paradise Advertising • Addressed Data Engine issues • Updated website latest research reports • Update/Create partner website listing pages • Download and processing of various video files July 28,2014 Tourism Staff Reports 10 a-g 9 ♦vdr. %tan l.1.in.l Florrda's astParadise 1..r�h+k.�,�yw" FILM OFFICE—Ma2 ie McCarty PRODUCTIONS • Netbranchology — trailerLocal production used both the Collier County Museum and the Marco IslandMuseum for their historical drama Marco Island Historical Museum used for"Fourth Letter of Ponce de Leon" • Hint Agency — TV commercial Kansas City-based agency filmed a commercial for a juice drink at the Naples Pier and beach volleyball courts. The production spent $35K, hired over 15 Locals and filled 25 hotel rooms for the one-day shoot. Hint commercials sets up for the first shot of the day July 28,2014 Tourism Staff Reports 10 a-g 10414„1,! �t.le,..ia.,r1 Florida s t ast Paradise' X11 {,.rg1,•14. Camera rolls Yes-that's a llama-the drink's spokesperson \,1, sik f: ... fit a ,. , The entire camp with volleyball courts and 4 tents for talent y.. . . -- r q _ ,t,>J 41. No shoot is complete without extras and this one had about 20! • . 1----. i 1 -} 1 1. _ .. ,........, s ) 1 July 28,2014 Tourism Staff Reports 10 a-g 11 4■.rp!rs \Lrri la Island i NIrgladr. : WORKING LEADS • Telemundo — tv series (telenovela) When Telemundo was purchased by NBC-Universal, Telemundo began creating its' own content and not rely on imports for these popular tv series. Most production is done in Miami-Dade. The network scouted to shoot in Naples but weather caused a change in production. The producers are looking to film in the area in the future. • Renegade 83 — tv series Discovery Channel reality/survival show has been scouting eastern Collier for several months for its' extremely popular series, "Naked &Afraid". They will shoot this summer on private property adjacent to the Fakahatchee Preserve. • Genre Films - feature • SON — indie film (see following article) • Let It Play Prods — indie film November 2014 tentative start date • 25 — working title indie film December 2014 tentative start date • KCS Prods. — indie film OPERATIONS • Issued film permits • Location library upload • Lead/inquiry response • Monthly Revenue Tracking Followed-up with activity worksheets to clients Recorded data • Client Management • -Opened a production file for each inquiry • Provided content to social media July 28,2014 Tourism Staff Reports 10 a-g \1.tr, .isL n.I .: Florida ti!act Parad it i..rl 1a,4•. MEETINGS. • Regional film commissioners meeting Peers from Charlotte County Tampa, Sarasota, St. Petersburg-Clearwater met to strategize the comingyear's legislative agenda and marketing plans SCOUTS • Palm Cottage • Hint Agency MISC. • Speaking engagement-United Film & Television Artists Ft. Myers July 28,2014 Tourism Staff Reports 10 a-g 13f�/�/jj4..ipir. Atui tsl.nd 411r 11Mir SPORTS MARKETING Chris O'Brien & Rob Wells June Activity Report Met with Naples Daily News regarding future partnership opportunities. Conducted conference call with ConnectSports regarding November Executive Sports Forum. Met with Barron Collier High School AD Mark Rosenbalm regarding future events that could be hosted at Barron Collier High School. Held conference call with Florida Sports Foundation regarding grant opportunities. Conducted conference call with Beth Daly of Football University regarding sponsorships for December National Championships. Met with Greater Naples Chamber of Commerce regarding partnership opportunities. Met with Jeff Mielke from Lee County Sports Development regarding future co-hosted events. Conducted conference call with IMG Golf regarding December youth golf tournament. Met with President of Naples Gators regarding November event with team from New York. Met with Jim Ludwig of USA Pickleball regarding future opportunities. Met with Dan Sullivan regarding the future of the Sports Council of Collier County. Booked July 4th event at North Collier Regional for Big Shots Basketball. Approximately 25 teams. Met with HBC event services regarding future hotel partnerships. Visited NGALA for tour and met regarding them hosting a function for the ConnectSports Executive Sports Forum in November. Toured Edgewater Beach Hotel and discussed future partnerships. Visited Marco Island Marriott with IMG Golf regarding December International Youth Golf Championships. Toured Hammock Bay and the Rockery courses. Set up training opportunity and media day for Ignition NFL Players with Clif Marshall at North Collier. Players included Luke Keuchly(Panthers), Jon Conner(Giants), and Charles Clay (Dolphins) July 28,2014 Tourism Staff Reports 10 a-g Alart"island Ivr�;atl..._= = Yearly totals through June 2014, 34 events,room nights to date 12,121 —a 59 % increase. Sports visitors increased to 31,762 a 49% increase over June 2013. Updated Facebook to support local clubs and events and follow national governing bodies. Total likes for Sports page is 3,559. Future Events Naples Gators Youth Football—Game vs. Massapequa(N.Y.) over Thanksgiving Weekend. 100 visitors, 50 rooms, 3 nights Hosted Events Event Date Visitors Room Nights Est Direct Spending USSSA All-Star June 6-8 825 225 $297,000 Gulf Coast Lacrosse June 21 600 60 $72,000 Classic ASA Softball June 28 105 20 $15,750 Sugden Stride 5K June 28 41 10 $5,400 Challenge Sports June 28- 534 14 $128,100 3V3 29 2105 329 $518,250 July 28,2014 Tourism Staff Reports 10 a-g 15 4..1,tr, \t., i 1.,,„I f tor,da s t ast Paradise I t,r};1J,4k% , Photo Highlights June Events J . • Mad Lax t� Lacrosse , ill It ,ch., T.:91.''iii7:::: ',. I i ' :); ■ i ' ,---- `'►f_'' ~,bra LL I • . r)?4, u r • . Ignition NFL Training it -- '' . ' ' ' . . . .'1':**.' . i } r July 28,2014 Tourism Staff Reports 10 a-g .. 164. ; ,:.I , . Fr I t., 81, _ �4:ri. ., ASA Otfi z �` i� Softball ti .1 I .- At` i i RTS COUNCIL—Chris O'Brien & Rob Wells July 28, 2014 Tourism Staff Reports 10 a-g 17.of.34. , .I f!arida s tas,Paradise i OMMAC- UK REPRESENTATIVES-Oonagh McCullagh HIGHLIGHT OF THE MONTH: IAGTO—North American Convention, 8-10 June, Charleston, South Carolina This month saw the sixth annual North American Golf Tourism Convention (NAC), attracting a record 360 delegates - a significant increase &a direct result of our successful hosting this event last year. Prior to the event, OMMAC took a proactive approach sending an email to over 90 IAGTO buyers to invite them to the Florida's Paradise Coast stand and enter the competition for a chance to win the latest golf clubs launched on tour. This opened up the possibility of networking and meeting with all attending buyers. We further negotiated with the host destination to be able to award our winning golf club at the prize giving event on the final day— we were the only outside destination to receive a mention. During the three-day event, more than 120 golf tour operators from the around the world had two days of business meetings with golf resorts, courses, hotels, inbound operators and tourist boards from the USA, Canada, Central America and the Caribbean. Over 4,000 meetings took place between golf tour operators from 24 countries and suppliers from all across North America and the Caribbean. OMMAC were delighted to attend this year's NAC, securing over 40 meetings with potential tour operator buyers, further creating an opportunity to introduce them to our destination and also highlight our IAGTO award win, as 2014's Golf Destination of the Year— North America. Additional follow up from the meetings will continue with ongoing communications. MARKET UPDATE: Travel industry leaders confident of market growth. The vast majority of travel industry leaders are optimistic the market will grow this year, with 69% of those who attended a trade forum saying they expected people to travel more than in 2013. Only 1% of those who attended the ninth Barclays Travel Forum in London said they thought people would travel less. This year's FIFA World Cup in Brazil has had little impact on bookings for mid-June to mid-July, said those who took part in the snap survey. 39% said the month-long tournament had made no difference to bookings while 20% said business was down 2% to 3% down. In terms of leisure travel, 36% of the audience said Europe would grow the most, while almost a quarter (24%) thought it would be South America, another quarter said Asia and 13% said North America. July 28, 2014 Tourism Staff Reports 10 a-g wx.- ±!�►',.,' florid JS Last Paradise r„ �I 1.-140�11/. Average holiday takes 30 hours of research. British holidaymakers browse at least eight different websites, talk to four different friends, and read three travel articles before booking their holiday. According to research from Club Med, the average holiday involves more than 30 hours of research through the internet and social media. It showed the thirty hours Brits spend searching for a holiday over a five week period, is more than double the length of the average summer holiday. Club Med claims the hours preparing are split into: talking to friends- 3.5 hours, deciding how long the holiday should be - 3.5 hours, reading reviews - 4.5 hours, searching flight prices and sorting travel arrangements - 4.75 hours, looking for hotel deals and room prices - 4.5 hours, exploring activities and attractions - 4 hours and shopping and other planning - 5.5 hours. Managing director of Club Med UK, Eric Chauvet said "Our expectations of a holiday are now a lot higher as people arm themselves with far more information before committing to going away. "Finding out about other people's experiences at the same hotel or resort is now deemed essential before progressing with the holiday." Business travel confidence continues. Business travel agents are reporting a continued rise in confidence as flight bookings rise 4% year-on-year in the first quarter of 2014. According to the latest figures from the Guild of Travel Management Companies (GTMC), air travel transactions are up for the fourth quarter in a row. January to March 2014 also saw hotel sales rise by 12% year-on-year, rail climb by 10% and car hire by 17%. But by far the biggest jump was in 'other' services, which includes consultancy services, ferries, visas, currency exchange and meet and greet, which grew by a record 78%. "The results from the GTMC's first quarter transaction survey of 2014 are very positive, proving yet again that business travel continues to go from strength to strength, with a significant and surprising increase in business travel add- ons," said GTMC chief executive Paul Wait. British Airways launches its most advanced app yet. In just two years, British Airways has seen a 290 percent increase in the number of people booking via mobile devices. To further enhance the BA experience for customers, the airline recently launched its most advanced smart phone app yet. The intuitive app delivers personalised, relevant and time-sensitive travel information at the touch of a button. The free app, available from ba.com/apps, was created following extensive research in the UK, Europe, the US and Asia. It is compatible with both iPhone and Android smartphones and will streamline the travel process for customers. DATE •PECIAL EVENT LOCATION 03 July Visit USA Independence Ball 2014 London 04 July irgin Atlantic Champion of Champions Qualifier— (VIP Surrey UK hosted golf event) 08 July isit Florida co-hosted Virgin Holidays"Family" Dinner Crawley UK 16 July •cean Florida Holidays agent training Essex UK July 28,2014 Tourism Staff Reports 10 a-g 19of34, ., >>,.<< < ,{ ftor,dasL as(Pat adise { .•„ i•i.. • MARKETING/SALES/PROJECTS &ACTIVITIES: Rolls-Royce marketing campaign OMMAC are working collaboratively with St James's House, a UK based communications specialist in publishing, as a sponsor and profile partner for the Rolls-Royce Enthusiasts” Club 2015: Celebrating 90 years of The Phantom publication. We're liaising with St James' House over the production of our feature, due for print in December 2014, in which Florida's Paradise Coast will be the only USA destination featured. OMMAC have assisted with providing creative and copy to illustrate the Florida's Paradise Coast feature. Rolls-Royce is a highly reputable luxury consumer brand, which is key for our target audience, so OMMAC feel the collaboration is extremely well placed and tactical. In addition to this, we've also taken part in an interview, which will be included in our destination piece. Prior to the interview, OMMAC assisted with providing press material, to include our IAGTO award win and background general releases relating to our destination. After the interview had been conducted, the first draft was written and submitted to the editorial team for editing and proofing. TOUR OPERATOR ACTIVITY Thomas Cook—UK Tour Operator OMMAC have received a request from Thomas Cook, the UK's oldest tour operator and who also became the world's best-known name in travel, to assist with supplying promotional material for their UK Swinton branch for an in-store Florida promotion in mid-June. OMMAC have assisted with providing collateral to include our Visitor's guide and maps. Following up on all the co-op activity results & billing with BA/ Virgin Holidays/ US Airtours / Golfkings. Also following up with additional opportunities for next year with: Ocean Florida Holidays; Tour America; Golfbreaks.com; Funway Holidays; Expedia; THG holidays; Trailfinders &Travel Biz. American Sky, UK Tour Operator OMMAC has assisted with providing an appropriate contact for Geoff Dobson, Florida Product Manager for American Sky, prior to his trip to South West Florida, which will include a visit to both Naples & Marco Island. Geoff was keen to do a site inspection at the Marco Beach Ocean Resort, featured in the American Sky Florida Programme. OMMAC have passed on details for Ron Muzii, who represents the Marco Beach Resort to assist with Geoff's visit. Following on from Rob's recent visit to Marco Island, we have received positive feedback in which he was very impressed with the Marco Beach Resort and is delighted to continue to feature and promote the property to their clients. July 28, 2014 Tourism Staff Reports 10 a-g 1 _ 20.of 34. . V•,,.,i. ,..1 rr'' f Fonda S Last Paradise +•L • dote TRADE EVENTS Virgin Atlantic Champion of Champions Qualifier—(VIP hosted golf event). Attended the first of three events where Virgin Atlantic invited 40 of their top producing agents across all segments of their business mix including leisure/corporate/groups/sport etc. After much negotiation over the last year— Paradise Coast has been selected to host the final VIP event in December— with co-hosted industry partners Naples Grand & Marco Island Marriott. We had the opportunity to present our destination to the group after the golf event during the prize giving dinner—the destination was very well received. Irish Golf Writers Association —Attended meeting & presentation in Dublin, Ireland to promote our destination as a possible venue for their future overseas event— negotiated to present on the back of the current 2014 destination of the year award. Further follow up required &aim for this to take place next year. We aim to include an airline partner & industry partners accordingly with the objective of promoting our destination as a location of choice & top of mind for the golf consumers & professionals. Visit USA Independence Ball - July Assisted with participation of the Visit USA Independence Ball, following the success of the Florida Partner's tables at last year's event. The prestigious event will be attended by key travel industry and media all involved in promoting tourism USA, providing excellent opportunity for networking, with the aim to sell in our destination to travel professionals. V. Florida will co-host and coordinate seven Florida tables ensuring the Florida industry has a high profile at one of the UK travel industry's premier events. PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: CONTACT ACTIVITY RESULT Lydia Gard, Individual Press Trip, Following Lydia's trip last year, she has September 2013 just advised that the feature will appear Conde Nast Traveller in the March 2015 issue—on the newsstand in February 2015. July 28, 2014 Tourism Staff Reports 10 a-g Florida s Last Paradise V I rglotr. Martin Mason OMMAC have received a OMMAC has sent through a media journalist request from request form to Martin to complete, in Publications include: Martin Mason, who is an which we've received and submitted to editorial director, head office. We've also pulled together a Daily Mail regarding his forthcoming list of ideas for places to visit in the Circulation: 1,709,082 media visit to Florida from Naples area and we are currently liaising 5 — 18 July, visiting Naples with head office who will be reaching out Irish Independent from 11 July. to partners for assistance with Martin's Circulation: 117,361 trip. Martin is planning to visit IPC TV Consumer Mag and review a few choice Portfolio (IPC Media is a attractions in the area to leading UK consumer include Naples and Marco magazine publisher) Island and has requested for assistance for us to recommend good places to visit and eat. He will be travelling with his family, who will be based at the LA Playa Beach and Golf Resort. Mail on Sunday We've received a journalistOMMAC have sent through a media request to support a request form to head office for support Britain's leading Sunday media visit to Marco Island for forthcoming trip from 17 — 23 August. tabloid. in August 2014. 1.7 million (5 million readers estimated readers) Writer, Tom Mangold will 190 million unique monthly be taking a family trip to readers. Marco Island and will be staying in villa on the island. Tom has requested assistance for arranging some fun activities around the island, especially for his young boys and is keen to experience the air boat rides in the Everglades. July 28,2014 Tourism Staff Reports 10 a-g 1 • 22.of 34..;,.,,. \I.....island tf ' Florida s last Paradise www.grand-sud- Individual French press Following on from Danielle and Gerard's mag.com trip, May 2014. recent visit to Naples and Marco Island, OMMAC secured feedback about their trip. Both thoroughly enjoyed their trip, Support needed with their accommodation at "Bellasera Hotel" accommodation and also was described as perfect, with great very interested in beaches and great people. interviewing someone from the CVB. We are pleased to share with you their online piece following on from their trip in May— link below: http://www.grand-sud- mag.com/index.php?option=com content &task=view&id=455&Itemid=28 Social Media: Weekly channel updates We continue to post on both Facebook Facebook and Twitter and Twitter on a weekly basis. We're beginning to plan a second burst of Facebook advertising in order to raise the number of fans. With this second burst we plan to implement a competition in cooperation with our trade partners to encourage interest and interaction. Estimated Value Summary of Leads/Activity Lead /Activity Media —Value Potential Room Economic Nights Impact$ www.grand-sud- $5,000 mag.com 4,000/5,000 visitors per day July 28, 2014 . Tourism Staff Reports 10 a-g 23190q4,1,!,-,. 23190q4,1,!,-, Atueeei.iii,.i Florida's tact Patadice 1 y,fgS,e4 Photos from IAGTO NAC 2014 P"*'' , _ .„, , _ ,.. . , I' : i.... '- `'Yew.. //‘01114 41F. 2° 4 .. re:-//,-..* /„. I fri ',;',.::.:1 ....,,,,t, , :,- tAk. . ii i ,..,.., .... ' .. lorl, v4F , Oonagh presenting the golf dub to winner Ms Almudena Lafuente Verddu, Golfplan, Spain, after the golf tournament at NAC IAGTO, Charleston together with Charleston host Gary Edwards. July 28, 2014 Tourism Staff Reports 10 a-g 24 of 34. .i, , 1, y • � F tot rda s t.14.1"P.Itadtsc i „t. DIAMONDE- EUROPEAN REPRESENTATIVES—Stefanie Paul, Natasa Manic TOUR OPERATOR ACCOUNTS Key Accounts Tour Operator Achievement Cost America Unlimited We have received the reporting for the Travelzoo campaign, which created 310 additional room nights for the destination. Meier's Weltreisen Completed and approved first part of USD 5,500 marketing campaign, including teaser on Meier's Weltreisen homepage, microsite and landing page. The sites will go online in July for 4 weeks, promoting falls and early winter season. Completion of newsletter to follow in July. Thomas Cook Facebook promotion as part of the Neckermann / Thomas Cook Truck campaign. NAP has been destination of the week, featuring the Naples Pier and Hilton Marco Island as an example of their portfolio. FTI Conducted a destination sales training for 17 reservation and product management agents on June 03, 2014. Swiss Accounts Tour Operator Achievement Cost Hotelplan Secured participation with brochure Free of distribution at the Florida destination charge training on August 20, 2014 July 28, 2014 Tourism Staff Reports 10 a-g 25 4"0-• \Ln t.1Jnd Knecht Reisen Distribution of B2C newsletter that was part of the greater campaign including editorial and B2B newsletter. It was sent out on June 18, 2014. htto://news.knecht-reisen.ch/c/mv Secondary Accounts Tour Operator Achievement Cost Explorer Fernreisen Finalized and approved NAP layout in USD 3,000 Florida mini brochure, which is part of our joint Florida campaign with Explorer. Fairlight Conducted a destination sales training for 8 reservation and product management agents on June 06, 2014. Sent 100 visitor guides to their office to be included into travel documentation. TRAVEL AGENTS Sales calls: Total of 39 personal visits to travel agents in Rosenheim, Salzburg, Bad Reichenhall, Dresden, Leipzig, Erfurt, Stuttgart, Krefeld and Dortmund Booking Assistance: Assisted 1 agency requests on tours and accommodations • Support: Supported 2 travel agencies with visitor guides, maps and destination video. EVENTS • Visit Florida roadshow o Date: June 02-06, 2014 o Cities: Munich, Stuttgart, Cologne, Leipzig o Visit Florida Partners: Florida Keys, Ft. Myers, St. Pete/Clearwater, Tampa Bay, Orlando, Seaworld, Universal July 28, 2014 Tourism Staff Reports 10 a-g < y 26 '4,..p?,-. tint. l.lrn.l o Profile /Number of attendees: The audience entirely consisted of travel agents and agency owners. In Munich and Stuttgart, DERTOUR has invited the agents, in Cologne and Leipzig, Thomas Cook has handled the invitations. Munich: 96; Stuttgart: 96; Cologne: 78; Leipzig: 96 o Feedback: The feedback from the agents was completely positive. Only a few agents have had a deeper knowledge of the state and even fewer have personally visited. Thus, they were very eager to learn more about the several destinations, their similarities and differences. Especially when it comes to activities and things to do in the areas, the agents were at a loss. During and after the event, we have received great feedback. Visit Florida has handed out questionnaires during the event and the results have shown that every single agent marked the event as positive and useful for the daily business. DiaMonde Dinner Event o Date: June 1 1, 2014 o City: Salzburg o Profile /Number of attendees: 26 attendees were selected by airtours as the top producing travel agencies in the Salzburg area. Thus, presented the portfolio to high and very high potential agents, all senior agents or agency managers. As we haven't been actively visiting this area before, the event gave us the opportunity to meet and introduce our portfolio to new agencies. o Feedback: It was the first event that took place in the Unikum Sky which actually is a roof top bar & restaurant in the University of Salzburg and offers the best and most spectacular view over Salzburg. The agents were impressed: none of them have been to the location before, thus definitely a highlight for everybody. DiaMonde has not interacted much with the agents in this region before. Therefore the attention of the agents was very high and interest in portfolio very strong which resulted in many questions that we received during the evening. The feedback was excellent throughout the evening and a personal thank you email was sent from our end.The participation in this Dinner Event was free of charge! July 28,2014 Tourism Staff Reports 10 a-g 27644.ipk. yIar, bland a r t 3,e . ,s r.,i.h,. I ti.rg;a.1.%- Lufthansa City Center Luncheon o Date: June 26, 2014 o City: Frankfurt o Profile /Number of attendees: approximately 30 of the agencies best customer attended and informed themselves about Florida. We have attended as contact person and offered brochures and insider tipps. o Feedback: It was a very nice and successful B2C event in a travel agency in the heart of Frankfurt. As it is located right in the business district of the city, they attract many of those workers. We have displayed the brochures and snacks outside which gave us not only a good presence for the invited guests but also for the passing people. Registrations / Preparations o Preparation for Visit USA CH roadshow (Sep 14) o Preparation Willy Scharnow TA famtrip (Oct 14) MARKETING Type of Activity Details Cost Facebook # posts: 5 #fans: 6,371 Airberlin Approved teaser for 2 newsletters that FOC (addition were sent out beginning of June: one to marketing from airberlin directly and another one package) through "easyvoyage", an OTA that airberlin cooperates with. PROJECTS Website o Conducted a conference call with Miles Media to discuss implementation of various changes in German adaption of the website. CONSUMER 4- Brochure fulfillment: 2 in total 4- Attendance Visit USA Member Meeting on June 12, 2014. The meeting minutes will follow with next month's report. 4- Secured participation with brochure distribution on LBGT event Christopher Street Day on July 5+6, 2014 foc. July 28,2014 Tourism Staff Reports 10 a-g 28 4„apk \1ar ,.l.larnl HIGHLIGHTS IN JUNE o Travel Agency Sales Calls in South Germany July 1-3, 2014 o Travel Agency Sales Calls in Bonn and Aachen, July 7-9, 2014 o Travel Agency Sales Calls in Wiesbaden and Mainz, July 7-11, 2014 o Supercomm B2C Mailing on July 11, 2014 o Fairflight Blog Entry about Clyde Butcher, July 15, 2014 MARKET NEWS Destination Overview The USA enjoys great interest in 2014 and especially Miami remains one of the top destinations. The Fontainebleau is very well known and remains a popular address in Miami Beach. Economic Overview Germany The Economic Situation in Germany in June 2014 The German economy is picking up speed. However, after the mild winter, the spring pick-up is weaker than usual. The global economy continues to grow at a subdued pace.The trend in the output of the goods-producing sector remains positive.The indicators are signalling slower growth in the second quarter. The labour market's positive development is likely to continue after having been temporarily halted due to the weak spring recovery. Private consumer spending made a substantial contribution to overall economic growth in the first quarter, rising 0.6%above the previous quarter's level (in price- adjusted terms). However, retail turnover (excluding the automotive trade) weakened in April (-0.9%). Likewise, the if business climate in the retail sector declined somewhat in May for the second month in succession. The excellent business environment influencing private consumption suggests, however, that the upward trend will continue.The positive development of employment and income levels, stable consumer prices and a brighter overall economic outlook have contributed to consumer confidence rising to its highest level since the financial crisis. July 28,2014 Tourism Staff Reports 10 a-g 29 4.aplr. %taro island Tourism Market Overview Germany German school holidays: Longer summer holiday corridor The education ministers of Germany's 16 federal states have agreed to stretch the phased summer holidays of the different regions over a longer period of time in future, thus extending the summer holiday season. The decision follows widespread criticism of this year's unusually short ,corridor` of 71 days, with the summer holidays of all 16 states overlapping for three weeks in August. This has resulted in higher prices, less available capacity and expectations of heavier traffic congestion. School summer holidays for the 2012-2017 period were already fixed many years ago. In response, ministers agreed that school summer holidays should be phased over an average period of 84.6 days from 2018 to 2024. For the tourism industry, the decision means that the holiday season will be slightly extended and more balanced. (Source: FVW) German travel agents: Low growth in 2013 German travel agents increased revenues by just 0.5% to €22.75 billion last year but maintained their position as the dominant sales channel for package holidays, according to the latest annual fvw dossier. Travel agencies in Germany grew for the fourth year in a row in 2013, although only fractionally, the exclusive dossier showed.Tourism was the growth driver with sales up by 2.5%to€12.9 billion.This is not far off the 3.5%sales growth that German tour operators achieved last year, showing that the bulk of tour operator products continue to be sold via travel agents. Overall travel agent revenues from private customers rose 2%to€15.4 billion. In contrast, business travel revenues slumped by 2.5% to €7.3 billion as firms continued to restrict spending on corporate travel. In addition, competition between business travel agency chains remained intense, pushing down revenues. Airline ticket sales (covering both business and leisureb travel) dropped by a similar 2.5%to €7.9 billion. The nine large chains/franchises increased sales by 1.8%to€13.3 billion, thus accounting for about 60% of the total market. In adddion, the 10 major cooperations/partner networks grew by 2.6%to €9.8 billion. These figures include some double-counting, however, as they add up to more than the total market size of€22.75 billion. The top five travel agencies in Germany all maintained their position. DER Touristik, with 2,058 outlets, generated retail sales of€4.3 billion (+1.2%) while the 1,315 TUI agencies had sales of€3.2 billion (+3%).(Source: FVW) July 28,2014 Tourism Staff Reports 10 a-g 3019f.444.1,1,-.. Mars"island I hrr la . Market trends: Holiday sales drop again in May Summer holiday bookings in German travel agencies again dropped last month and overall bookings only remained stable thanks to good early bookings for next winter, according to the latest monthly survey by market researchers GfK. Bookings for summer 2014 fell by 6.7% in May compared to the same month last year, the survey of some 1,500 travel agencies showed.This was the second month in a row with lower year-on-year sales. As a result, cumulated bookings since last autumn for this summer have dropped back to a 2.3% increase compared to 3.5% at the end of April.The drop in bookings affected all travel months, especially June, August and September. Moreover, the volume of last-minute bookings was relatively low last month. Only 7.5% of bookings were for departures in May, while bookings for June and July fell back by four percentage points to 33% of all sales. This could reflect the impact of the World Cup which traditionally holds consumers back from making bookings.The latest decline confirms the downward trend seen in recent months, although the figures have to bear comparison with strong previous year levels. Germans booked summer holidays strongly from last autumn through until January, but sales weakened in February and March and then fell back sharply in April (-1 1%). One key factor is the shorter than usual school summer holiday period in the 16 federal states this year, meaning there is more over-lapping of the phased regional summer holidays than usual. As a result, many families booked their summer holidays very early. This is reflected in the cumulated 10%drop in bookings for July yet near-20% rise in August bookings, when school holidays in all 16 states will overlap over a three-week period. In contrast, early bookings for winter holidays from November onwards rose strongly last month. Bookings for 2014-15 accounted for 18%of sales revenues compared to 12% at the same time last year. TATs The sales trends of GfK were also reflected in the latest monthly survey by IT services company TATS of some 2,400 travel agencies. Tourism sales dropped by 8.3% in terms of booked revenues last month, leaving cumulated sales since January down by 3.6%. Airline ticket sales revenues were stable, although the volume of sold tickets was 6% higher, indicating intense price competition between airlines. (Source: http://www.ta- ts.de/download/kirbspiegel 04 2014.pdf) July 28, 2014 Tourism Staff Reports 10 a-g 314.,pt�. Mar, t.taml I .f) a.tr% Lufthansa: Plans for low-price long-haul leisure flights Lufthansa is considering low-price flights to long-haul tourist destinations in competition to Condor and Air Berlin, according to fvw information. After three years of building up charter flights to short- and medium-haul destinations for German tour operators, mostly through low-cost subsidiary Germanwings, the airline is considering expanding its leisure business significantly. In winter 2015/16 Lufthansa could launch low-price flights to long- haul leisure destinations in Asia, the Caribbean or North America. (Source: FVW) Jac Travel: Private equity group Vitruvian Partners has bought accommodation wholesaler and inbound operator JacTravel in a deal worth£80 million. Vitruvian has acquired the B2B wholesaler from private equity firm Bowmark Capital,which bought the business in August 2007. The deal is subject to German competition authority clearance. German clients are FTI, DERTOUR and the Unister Group. JacTravel has more than 12,500 independent and chain hotel partners in 800 cities worldwide and processes almost one million bookings a year.It has 10 offices and employs 220 staff. Since it was acquired by Bowmark, JacTravel has expanded its global presence, setting up customer and supplier relationships in Latin America, Asia and the Middle East. Sales have grown at an annual growth rate of 16%since 2007 and profits at 22% a year. Fresh investment is planned in the company's technology and growth in new markets under the new owners. JacTravel chief executive Terry Williamson said: "Having established the company as a global player, we are excited to be partnering with Vitruvian to continue the international expansion programme. "Further investment will enable us to deliver our key strategic goals in providing market leading technology-driven solutions for our international hotel partners and global customer base." Ben Johnson, a partner at Vitruvian, said:"There is a significant opportunity for the business to continue to grow internationally and serve the large and growing global travel market which has a clear need for the technology and services JacTravel provides." (Source:FVW) July 28,2014 Tourism Staff Reports 10 a-g 326344.,,!, \1.1rt„ts1*n,I I s,tglr to VISITOR CENTER REPORTS- Lori Lou Wadelt June 20th—July 18th, 2014 • Visit Marco Island Visitor Information Center. • Deliver Downtown Guides to 3rd Street South Concierge Kiosk. • Loaner Rack Card holder researched. Southwest Distributers-Eric in Ft. Myers. • Ordered Paradise Coast Visitor Guides and Maps for I-95 Visitor Information Center. • Ordered Paradise Coast Visitor Guides and Maps for Marco Island. • Ordered Paradise Coast Visitor Maps for Naples. • Recruited three(3)volunteers for Visitor Information Center. • Begin training volunteer for CVB office • Attended SWFL Attractions trip on Naples Princess with Visitor Info. Center Volunteers • Attended Sports Council Meeting • Supplied Becky, Collier County, at Naples Preserve with: 200-Paradise Coast Visitor Guides, 120-Downtown Guides, 120-Naples on the Gulf and 100-Bike Maps. • Delivered Paradise Coast German, Spanish and Portuguese Visitor Guides to Marco Island Visitor Information Center. • Meet with Eric Graaf regarding installation of rack card holder for CVB new office. • CVB Staff Meeting June 25, 2014. • Open Friday, 4th of July with VIC Vols. • Referred Jim Carl, Keller Williams agent to JoNell Modys for"Gems of Southwest Florida" information for visiting agents. • Meeting July 10th with Lise Sundrla. • Referred vendors to Sharon Jones, event planner, of The Villages during stay in Naples. • Referred Sharon Jones to Third Street Concierge Station for information and 5th Avenue South BID office. • Created a map of Everglades City and emailed to Everglades VIC for printing and distribution to guests. • CVB Staff Meeting Tuesday, July 8th. • Wake Up Naples July 9th • CVB Round Table July 9th. • Assist VIC Vol with paperwork for CVB volunteer position. • Met with Brigitte van den Hove-Smith at VIC. RSVP to attend opening reception at Main Museum on July 20th for"The French in Florida"exhibition. • Updated Calendar of Events and Distributed. July 28,2014 Tourism Staff Reports 10 a-g 33 4.,p?r. \1.tr .t Lan.l 1 N.ry;l.i.4, Big Cypress Oasis Everglades Immokalee Marco Naples YR Total Jan-11 5034 12055 2220 125 1007 2736 23177 Jan-12 6401 13,601 11,000 198 1033 5285 37,518 Jan-13 5736 13,941 9225 N/A 1163 4777 34,842 Jan-14 7,014 13,499 11,185 91 1663 4,018 37,470 Feb-11 6986 15,564 2881 194 1546 4363 31534 Feb-12 7943 17,595 12,840 227 1465 5099 45,169 Feb-13 7950 13,542 8424 1105 1404 4488 36,913 Feb-14 7990 13,906 13,012 198 1950 5046 42,102 Mar-11 5984 15,101 3100 195 1376 2872 28,628 M __ 7226 16638 18,300 361 1011 3774 47,310 Mar-13 8693 13632 12,991 402 1559 3774 41,051 Mar-14 8,307 15,559 17,180 517 1,952 4377 47,892 Apr-11 3297 8810 2575 189 520 2018 17409 Apr-12 4308 9603 10,810 367 482 3112 28,682 Apr-13 5250 8389 8675 1200 750 2473 26,737 Apr-14 5,146 9,596 11,021 81 1,033 2409 29,286 Vlay-11 1778 5492 1600 186 448 1656 11160 Vlay-12 2360 5660 5435 315 529 1595 15894 Vlay-13 3009 5730 5275 350 473 1436 16,273 Vlay-14 2,709 5,657 5,813 88 668 1,587 16,522 Jun-11 1881 4796 2235 155 445 1286 10798 Jun-12 1972 4185 4250 210 303 1299 12,219 Jun-13 2254 4153 4166 189 354 1376 12,492 Jun-14 2405 4525 4,588 41 475 1123 13,157 Jul-11 2182 6024 5189 185 573 1629 15782 Jul-12 2417 5609 5893 250 340 2015 16,524 Jul-13 2431 4253 6835 62 413 1703 15,697 Jul-14 Aug-11 1895 3999 4577 207 463 1867 13008 Aug-12 1658 3991 6549 345 390 1128 14,061 Aug-13 1757 3800 5169 119 385 1316 12,546 Aug-14 Sep-11 1268 3881 3196 220 279 1104 9948 July 28, 2014 Tourism Staff Reports 10 a-g 34;of.34..,,• V uk,.t.l.Ind C tomtit s t ast Paradise ,` . + s I ..r,1A,1.. Sep-12 1191 3029 3893 200 268 1279 9860 Sep-13 2534 1198 3441 392 1206 8771 Sep-14 Oct-11 1704 5459 5035 237 481 2481 15397 Oct-12 1804 4296 5683 150 306 2095 14334 Oct-13 917 2315 5206 476 501 1610 11025 Oct-14 Nov-11 2743 7734 6200 357 647 2517 20198 Nov-12 3024 7669 6816 170 530 2263 20472 Nov-13 10,510 7,407 7,022 598 513 2105 28,155 Nov-14 Dec-11 5739 13,851 7962 327 682 2399 30960 Dec-12 3925 11,193 7984 180 540 2547 26369 Dec-13 5363 10,079 7391 461 543 2730 26567 Dec-14 (2011 40,491 102,766 46,770 2,577 8,467 26,928 227,999 (2012 44,229 103,069 99,453 2,973 7,197 31,491 288,412 (2013 56,404 88,439 83,820 4,962 7,937 28,994 270,556 (2014 Naples Marco Island Everglades CVB Jury Detailed Sta P 9 Detailed Staff Reports 11 Task Report 1 of 54 Created - Between 6/10/2014 - 7/11/2014 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 7/10/2014 Alpha Chi Rho Fraternity Assisted Mtg Planner Closed 7/10/2014 7/10/2014 Debi DeBenedetto Scott Carlson 732-232-9143 scarlson @alphachirho.org Met at FEA.sent out 2 Rio. Specific interest in Marco Island 7/11/2014 Avaya RFP follow up Open 7/25/2014 Wolfgang Jilka 831-324-4245 sent Rio-responded to planner sent collateral loaded idss-follow uo 6/17/2014 BCC Assisted Mtg Planner Closed 6/17/2014 6/17/2014 Debi DeBenedetto From:PirreMiche/le 6/30/2014 Debi's Activity Tracking Account CVB event Open 7/15/2014 From:Nikkie Dvorchak 6/19/2014 Debi's Activity Tracking Account Followup Call Closed 6/19/2014 6/19/2014 Debi DeBenedetto Debi DeBenedetto Completed follow uo on Collaborate appointments. Did evaluations for Michelle and Claudia with Jack and did my evaluation with Jack. 7/11/2014 Debi's Activity Tracking Account Attend Meeting/Show/ Closed 7/11/2014 6/24/2014 Debi DeBenedetto Conference Debi DeBenedetto Attended HSMAI 6/30/2014 Debi's Activity Tracking Account Assisted Mtg Planner Closed 6/30/2014 6/30/2014 Debi DeBenedetto From:Richard Misevko 6/30/2014 Debi's Activity Tracking Account Assisted Mtg Planner Closed 6/30/2014 6/30/2014 Debi DeBenedetto From:KJBDMIaaoicom 6/30/2014 Debi's Activity Tracking Account Assisted Mtg Planner Closed 6/30/2014 6/30/2014 Debi DeBenedetto From:Rachel Dobbs 7/11/2014 Debi's Activity Tracking Account Trade show preparations Closed 7/11/2014 7/7/2014 Debi DeBenedetto Debi DeBenedetto Booked two flights for Sent shows comina 7/11/2014 Debi's Activity Tracking Account Attend Meeting/Show/ Closed 7/11/2014 7/9/2014 Debi DeBenedetto Conference Debi DeBenedetto Attend FEA 7/7-7-8-7/9 work trade show booth and luncheon-reception Waldorf 7/11/2014 Debi's Activity Tracking Account CVB event Closed 7/11/2014 7/9/2014 Debi DeBenedetto Debi DeBenedetto Attend CVB Advisory roundtable-great attendance!good meeting and brainstorming 7/11/2014 Debi's Activity Tracking Account Fam Arrangements , Closed 7/11/2014 7/10/2014 Debi DeBenedetto -planned-itinerary Debi DeBenedetto Working on Fam for Encounter December event *Task is assigned to multiple people Printed: 7/11/2014 Copyright©2004-2014 iDSS.All Rights Reserved. Page: 1 of 2 Assigned User: Debi DeBenedetto Jury 28,2014 Task Assi g Detailed Staff Reports 11 Create Account Name Task Type Status Due Date ClbebtiCate Closed by User Date Contact Name 7/11/2014 Debi's Activity Tracking Account Partners-communication Closed 7/11/2014 7/10/2014 Debi DeBenedetto notice,email,other Debi DeBenedetto ConferenceDirect olannino for too 25 event November-invites to hotels and attractions to join and CVB memo of assistance-hours 7/11/2014 Debi's Activity Tracking Account TDC Meeting/reports Closed 7/11/2014 7/11/2014 Debi DeBenedetto Debi DeBenedetto comolete TDC report 6/10/2014 Edgewater Beach Hotel Communicate-Partner Closed 6/10/2014 6/10/2014 Debi DeBenedetto From:Lauren Thompson 7/11/2014 HelmsBriscoe/C. Marmino Assisted Mtg Planner Open 7/22/2014 Planner asked for CVB funds-Rio not sent to CVB originally-working with hotel and planner to assist. Include Rio 6/17/2014 Marco Island Marriott Beach Followup Call Open 6/27/2014 Resort,Golf Club&Spa 6/17/2014 Marco Island Marriott Beach Followup Call Open 9/17/2014 Resort,Golf Club&Spa Invite hotels and arranaements for Fam and attractions activities choices 6/17/2014 Naples Marco Island Everglades Assist Meeting planner Closed 6/17/2014 6/17/2014 Debi DeBenedetto CVB -sales kit email photos or video Jack Wert 239-252-2402 jackwert@colliergov.net From:WertJack 7/11/2014 Wine&Dine Events RFP sent to partner Closed 7/11/2014 7/11/2014 Debi DeBenedetto sent Rib-contacted planner-sent info and called twice Total Tasks: 21 *Task is assigned to multiple people Printed: 7/11/2014 Copyright©2004-2014 iDSS.All Rights Reserved. Page: 2 of 2 "0 E o © 0 0 0 0 0 0 0 0 v u 0 L a8 N 60 o U s v 6 'p �/ O o0 oo O O O O a) oo co+'+ Q r v1 M N M E 0.Co a o oC a N .Y, O v1 Qi O N O O O O Ce 00 E v1 N ch O O. ,0 NI- 0. 8 N — � a oN N NN 9 O O o O O O O O O O y 7 y O CI M Q • O 0 aO N S O O O O O E W z. 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Q� ±) 7 \ a§ 4, D / \ / 2 k 7 \ \ .4 / & ) 0 [ § O- W p a ii ` a 5 3 $ 8 - - ) \ [ , k - # @ £ ± ] E n 3 , o MOW July 28,2014 Detailed Staff Reports 11 19 of 54 Florida's Paradise Coast (Collier County) Ongoing Press CI Results from LHA Media Outreach 2014 Date Outlet UMV Circ 1/9/2014 MICHIGAN'S BIG SHOW n/a 1/12/2014 NORTHJERSEY.COM 22,392,850 1/12/2014 CJOB AM 680 415,827 1/16/2014 BUDGET TRAVEL 1,225,719 1/18/2014 ABC NEWS 11,414,900 1/23/2014 JUSTLUXE 1,920,46 1/25/2014 WINNIPEG FREE PRESS 626,658 145,228 1/26/2014 LANSING STATE JOURNAL 65,904 1/26/2014 THE A POSITION 3,323 1/29/2014 THE GREATER NAPLES CHAMBER OF COMMERCE n/a 1/31/2014 FORBES.COM 9,956,125 1/31/2014 THE NEWS-PRESS.COM 555,085 2/4/2014 GOLF MAGAZINE PLAYERS CLUB 655,761 2/6/2014 MOMMY POPPINS 164,096 2/10/2014 SPA TRAVEL GAL 232,028 2/11/2014 TAMMILEE TIPS 94,441 2/14/2014 WALL STREET JOURNAL'S MARKETWATCH 9,407,766 2/22/2014 GOLF CLUB RADIO SHOW n/a 2/23/2014 Anchorage Daily News 1,281,591 2/24/2014 The News Tribune 8,074,618 2/24/2014 newsobserver.com 2,443,925 2/24/2014 The Bellingham Herald 1,139,788 2/24/2014 The Sacramento Bee 1,209,876 2/24/2014 The Tribune 908,361 2/24/2014 Belleville News-Democrat 593,488 2/24/2014 Merced Sun-Star 568,010 2/24/2014 Ledger-Enquirer 493,110 2/24/2014 The Olympian 303,975 2/24/2014 The Telegraph 225,318 2/25/2014 Chicago Tribune 16,084,056 2/25/2014 Orlando Sentinel 2,642,328 2/26/2014 Kankakee Daily Journal 133,792 3/1/2014 Houston PetTalk Magazine 168,412 40,000 3/3/2014 Waterbury Republican-American 27,344 3/24/2014 Visit Florida Blog 1,244,426 4/9/2014 USAToday.com 21,911,400 4/1/2014 Meetings Focus 22,751 25,030 4/13/2014 Tammilee Tips 94,441 4/16/2014 Montreal Gazette 343,523 July 28,2014 Detailed Staff Reports 11 20 of 54 4/30/2014 Kidventurous 13,685 4/30/2014 Mainly Southern 2,340 5/10/2014 Trekaroo 172,424 5/14/2014 Forbes Travel Guide 9,956,125 6/5/2014 Travelling Mag 1,000 6/6/2014 The Vacation Gals 20,021 6/27/2014 MiniTime 219,824 7/1/2014 CNN.com 43,786,703 July 28,2014 Detailed Staff Reports 11 21 of 54 ips Media Value n/a $149,285.67 $2,772.18 $6,128.60 $95,124.17 $12,803.07 $5,123.23 $352.32 n/a n/a $451,344.33 $3,700.57 $6,557.61 $1,093.97 $1,546.85 $629.61 78,398.05 n/a $5,767.16 $51,139.25 $21,180.68 $3,799.29 $6,049.38 $10,597.55 $3,956.59 $3,786.73 $1,479.33 $1,519.88 $1,502.12 $53,613.52 $25,102.12 $891.95 $3,522.75 $182.29 $414.81 $379,797.60 $4,185.91 $629.61 $2,290.15 July 28,2014 Detailed Staff Reports 11 22 of 54 $273.70 n/a $1,149.49 $66,374.17 n/a $400.42 $1,465.49 $437,867.03 July 28,2014 Detailed Staff Reports 11 23 of 54 Link www.MiBigShow.com http://www.northiersev.com/travel/Travel haunts that are stranger than mvth.html?c=v&page=1 http://www.ciob.com/ http://www.budgettravel.com/blog/vote-now-for-americas-coolest-small-town-2014,23157/?wpisrc=newsletter. http://abcnews.go.com/Travel/travel-2014-fun-forecast/story?id=21572023 http://www.justluxe.com/travel/luxurv-vacations/featu re-1953158.php http://www.win nipegfreepress.com/travel/off-the-beaten-path-241934611.html http://theaposition.com/traveltattler/librarv/1765/1765 http://www.napleschamber.org/news/member newsarticledisplay.aspx?ArticlelD=1093 http://www.forbes.com/sites/lauriewerner/2014/01/31/quick-weekend-getaway-two-elite-florida-resorts-up-the http://www.news-press.co m/article/20140131/BU SI N ESS/301310026/Southwest-F lorida-bets-Northerners-warm http://www.golfmagclub.com/Home http://travel.mommypoppins.com/kids/last-minute-mid-winter-break-travel-deals-rocking-horse-ranch-florida-bo http://www.spatravelgal.com/2014/02/valentines-day-packages/ http://www.tammileetips.com/2014/02/celebrate-your-love-of-travel-and-each-other-with-these-fun-valentines- http://www.marketwatch.com/story/14-decadent-valentines-day-chocolates-2014-02-13?link=MW home latest www.RadioGolfClub.com http://www.adn.com/2014/02/23/3343315/floridas-parad ise-coast-perfect.htm I http://www.thenewstri bu ne.com/2014/02/24/3064808/floridas-paradise-coast-perfect.html http://www.newsobserve r.co m/2014/02/24/3650160/floridas-pa ra dise-coast-pe rfect.htm l http://www.bellinghamherald.com/2014/02/24/3495483/floridas-paradise-coast-perfect.html http://www.sacbee.com/2014/02/24/6184470/floridas-parad ise-coast-perfect.htm l http://www.sa nluisobispo.com/2014/02/24/2942035/floridas-pa radise-coast-perf http://www.bnd.com/2014/02/24/3076338/floridas-paradise-coast-perfect.html http://www.mercedsunstar.com/2014/02/24/3514363/floridas-paradise-coast-perfect.html http://www.ledger-enquirer.com/2014/02/24/2970733/floridas-pa radise-coast-perfect.html http://www.theolympia n.com/2014/02/24/3002163/floridas-pa radise-coast-perfect.html http://www.macon.com/2014/02/24/2956304/floridas-paradise-coast-perfect.html http://www.ch icagotribu ne.com/travel/sns-mct-bc-thriftvtraveler-20140225,0,6803271.story http://www.orla ndosentinel.com/travel/sns-mct-bc-th riftvtraveler-20140225,0,7674790.story http://www.daily-iournal.com/life/travel/the-thrifty-traveler-florida-s-paradise-coast-perfect-for-pets/article 861 http://www.houstonpettalk.com/head line/ma rch-2014-d igita l-issue-houston-petta Ik/ http://www.rep-am.com/a rticles/2014/03/04/lifestyle/travel/787812.txt http://www.visitfloridamediablog.com/home/2014/03/21/beaches-baseball-and-bollywood-a-review-of-florida-a http://www.usatoday.com/story/dispatches/2014/04/09/taxes-deadline-april-15-hotel-promotions/7465263/ http://digitalglobal.meetingsfocus.com/2014/Supplements/Florida2014/ http://www.tammileetips.com/2014/04/de-stress-on-floridas-paradise-coast/ http://www.montrealgazette.com/travel/Florida+tempts+Ca nadians+season/9744285/story.html July 28,2014 Detailed Staff Reports 11 24 of 54 http://kidventurous.com/2014/04/marco-island-learning-on-board-the-dolphin-explorer/ http://www.mainlysouthern.com/de-stress-on.-floridas-paradise-coast/ http://blog.trekaroo.com/top-10-things-naples-florida-families/ http://www.forbes.com/sites/forbestravelguide/2014/05/14/spending-two-perfect-days-in-naples-florida/ http://www.traveling-mag.com/traveling/two-of-florida-s-paradise-coast-beaches-make-dr-beach-s-top-l0-list-fo http://thevacationgals.com/waldorf-astoria-naples-something-everyone/ http://www.minitime.com/trip-tips/Insider-Guide-Floridas-west-Coast-article http://www.cnn.com/interactive/2014/07/travel/50-states-natural-wonders/?hpt=hp c2 July 28,2014 Detailed Staff Reports 11 25 of 54 ,ir-game/ -ads Aston-baltimore-and-more day-travel-ideas/ news 6a7cd-ded8-53bd-a017-ablbla378d09.html ccording-to-travel-media/ July 28,2014 Detailed Staff Reports 11 26 of 54 r-2014 co r 0 a a)C >. >. s: L Y C OD -6 CU a, C a, N t t OA Y t., r6 L .. c C vi C O NU) E E O- a Q ,+„ C o ?; o u C 7 O Q. 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NN N N N N � � a) 5 Di2 C 2 \ ƒ \ / \ a33 5 E 2 0 4— o 0• ° 0 C / ' 2 u E \ An Ln / \ al — / 0 Cu \ \ C 7 CU 2 \ \ (0 03 � / / \ ƒ © 0 ` ) C m ® - § ) 4- e '/ _ (V 0 % •5 / / \ •\ / \ 7 \ 3 •- / G 2 2 k 7 E % \ O 3 ) E > ® IC 2 '- =2 n / e = 2 = \ /{ =j \ ig ) ® 0 2 ® \ ° @ 2 = & - U R § 3 f - 2 Cl.) • / > \ ° £ % § 40 % / \ \ 0 z / \ U < / 0 } \ c \ C IA ) )§ a) in 01 0 • z z z § d E 0 0 m . $ a) A (0 (0 k co \ a) 0 ƒ / \ a) c 2 ƒ O. 0- 0. f t 'E z a z % LL O CO Z Z / Z 2 U a) E \ \ U) 0 0 vo m (,) N N N - T. 0 N CO • • 06/30/2014 July 28,2014 Detailed Staff Reports 11 37 of 54 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of June 2014 Toll Free Number #of Calls Minutes 800-2ESCAPE(800-237-2273) 6 28.12 PR-Editorial(800-688-3600) 14 74.33 Film Commission(800-349-5770) 0 0.00 International(239-225-1013) 6 20.27 Storm Information(800-785-8252) 0 0.00 Meeting Planner(800-830-1760) 0 0.00 Naples#1 (800-455-2604) 0 0.00 Travel Agent(888-409-1403) 0 0.00 Sports Council(800-342-3110) 0 0.00 Grand Total: 26 122.72 Phase V of Southwest Florida Page 1 of 15 06/30/2014 July 28,2014 Detailed Staff Reports 11 38 of 54 Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month of June 2014 Purpose Calls/Request Minutes Live Information 12 49.35 Special Fulfillment 2 7.25 Guide Request 794 97.68 CVB Office Referral 1 4.45 Hang up 0 0.00 Wrong Number 0 0.00 eNewsletterSignup 1,389 2,110.90 Golf E-blast 0 0.00 Meeting Planner 0 0.00 Grand Total: 2,198 2,269.63 Phase V of Southwest Florida Page 2 of 15 06/30/2014 July 28,2014 Detailed Staff Reports 11 39 of 54 Naples, Marco Island, Everglades CVB Guide Request Summary by Guide For the month of June 2014 Guide #of Requests uanti Area Map 218 416 Rack Brochure(Portuguese) 10 1008 Rack Brochure(Spanish) 5 1003 Visitor's Guide(English) 759 5523 Visitor's Guide(German) 8 1006 Grand Total: 1000 8956 Unigue requests for guides: 794 Phase V of Southwest Florida Page 3 of 15 ter, 06/30/2014 July 28,2014 Detailed Staff Reports 11 40 of 54 Naples, Marco Island, Everglades CVB Guide Request Summary by Source For the month of June 2014 Current Year Last Year Source Month YTD %YTD Month YTD %YTD Group Markets 16 855 6.91% 10 0 0.00% Leisure Markets 701 10,052 81.20% 534 0 0.00% Meeting Planners 0 13 0.11% 0 0 0.00% Miscellaneous 15 206 1.66% 10 0 0.00% Niche Markets 62 1,253 10.12% 347 0 0.00% Spring/Summer In-State Campaign 0 0 0.00% 0 0 0.00% Grand Total: 794 12,379 901 0 *YTD=Fiscal Year to Date Phase V of Southwest Florida Page 4 of 15 06/30/2014 July 28,2014 Detailed Staff Reports 11 41 of 54 Naples, Marco Island, Everglades CVB Request Summary by Group Markets For the month of June 2014 Media #of Requests YTD %YTD Group Business-Association Meetings Professional Connect Meetings Magazine January/February 2014 0 10 33.33% Connect Meetings Magazine March/April 2014 0 10 33.33% Connect Meetings Magazine May/June 2014 0 10 33.33% Group Business-Association Meetings Professional 0 30 3.51% Group Business-Corporate Meetings Professional Collaborate Meetings Magazine August/September 2013 0 10 50.00% Collaborate Meetings Magazine February/March 2014 0 10 50.00% Group Business-Corporate Meetings Professional 0 20 2.34% Group Markets(Bridal/Honeymoon) Bridal Guide January/February 2014 3 129 16.02% Bridal Guide March/April 2014 13 524 65.09% Bridal Guide November/December 2013 0 145 18.01% Destination Weddings&Honeymoon December 2013 0 7 0.87% Group Markets(Bridal/Honeymoon) 16 805 94.15% Grand Total: 16 855 *YTD=Fiscal Year to Date Phase V of Southwest Florida Page 5 of 15 06/30/2014 July 28,2014 Detailed Staff Reports 11 42 of 54 Naples, Marco Island, Everglades CVB Request Summary by Leisure Markets For the month of June 2014 Media #of Requests YTD %YTD Consumer Directories 2010 Visit Florida Magazine 0 2 0.11% 2011 Naples, Marco Island&the Everglades Visitors Guide 0 1 0.05% 2013 Florida Insider Guide-Quick Check 0 14 0.74% 2013 Visit Florida Magazine-Quick Check 168 998 52.66% 2013 Visit Florida Magazine-Specific Target 105 733 38.68% 2014 Visit Florida Magazine-Quick Check 34 93 4.91% 2014 Visit Florida Magazine-Specific Target 15 54 2.85% Consumer Directories 322 1895 18.85% Consumer E-Marketing DestinationBrochures.com 1 21 0.53% Other/Unknown 0 4 0.10% ParadiseCoast.com 374 3907 99.31% Miles Media Imports 373 3849 97.84% Phone 0 32 0.81% Interactive Text Chat 1 26 0.66% VisitFlorida.com 0 1 0.03% WeatherBug.com 0 1 0.03% Consumer E-Marketing 375 3934 39.14% Consumer Magazines AAA Florida TourBook 2009 Edition 0 3 7.89% Conde Nast Traveler April 2014 1 9 23.68% Florida Travel&Life May/June 2011 0 1 2.63% Other/Unknown 3 20 52.63% Southern Living January 2012 0 5 13.16% Consumer Magazines 4 38 0.38% Consumer Newspaper Other/Unknown 0 2 0.05% Visit Florida In-State Insert Fall 2013 0 3128 74.74% Visit Florida In-State Insert March 2014 0 1055 25.21% Consumer Newspaper 0 4185 41.63% Phase V of Southwest Florida Page 6 of 15 06/30/2014 July 28,2014 Detailed Staff Reports 11 Grand Total: 7043 of 54 10052 *YTD=Fiscal Year to Date Phase V of Southwest Florida Page 7 of 15 06/30/2014 July 28,2014 Detailed Staff Reports 11 44 of 54 Naples, Marco Island, Everglades CVB Request Summary by Meeting Planners For the month of June 2014 Media #of Requests YTD %YTD ParadiseCoast.com/Meetings 0 13 100.00% Grand Total: 0 13 *YTD=Fiscal Year to Date Phase V of Southwest Florida Page 8 of 15 06/30/2014 July 28,2014 Detailed Staff Reports 11 45 of 54 Naples, Marco Island, Everglades CVB Request Summary by Miscellaneous For the month of June 2014 Media #of Requests YTD %YTD CVB Bulk Mail Request 8 35 18.23% CVB Office 1 16 8.33% Friend/Relative 3 19 9.90% Other/Unknown 3 121 63.02% VisitFlorida.com 0 1 0.52% 15 192 93.20% Consumer E-Marketing Other/Unknown 0 2 33.33% VisitFlorida.com 0 4 66.67% Consumer E-Marketing 0 6 2.91% Consumer Magazines AAA Florida TourBook 2009 Edition 0 1 100.00% Consumer Magazines 0 1 0.49% Other/Unknown 0 1 14.29% TCTIA FAM October 2011 0 6 85.71% Travel Agent 0 7 3.40% Grand Total: 15 206 *YTD=Fiscal Year to Date Phase V of Southwest Florida Page 9 of 15 - Irrrr. 06/30/2014 July 28,2014 Detailed Staff Reports 11 46 of 54 Naples, Marco Island, Everglades CVB Request Summary by Niche Markets For the month of June 2014 Media #of Requests YTD %YTD Niche Markets(Bridal/Honeymoon) Bridal Guide(Added Value)July/August 2013 0 22 3.85% Bridal Guide(Added Value)May/June 2013 0 19 3.33% Bridal Guide March/April 2013 0 46 8.06% Bridal Guide November/December 2013 1 304 53.24% Bridal Guide September/October 2013 1 180 31.52% Niche Markets(Bridal/Honeymoon) 2 571 45.57% Niche Markets(ECO) Audubon(Added Value)May/June 2014 45 238 35.00% Audubon July/August 2014 1 1 0.15% Audubon March/April 2014 13 441 64.85% Niche Markets(ECO) 59 680 54.27% Niche Markets(Senior) AAA Going Places South May/June 2011 1 2 100.00% Niche Markets(Senior) 1 2 0.16% Grand Total: 62 1253 *YTD=Fiscal Year to Date Phase V of Southwest Florida Page 10 of 15 06/30/2014 July 28,2014 Detailed Staff Reports 11 47 of 54 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of June 2014 Current Year Last Year State Month YTD %YTD Month YTD %YTD Florida 155 5,151 44.40% 108 2,640 19.70% New York 46 545 4.70% 59 1,048 7.82% Pennsylvania 36 434 3.74% 39 885 6.60% Illinois 32 426 3.67% 47 847 6.32% Ohio 28 425 3.66% 34 525 3.92% Michigan 21 313 2.70% 23 380 2.83% New Jersey 28 298 2.57% 52 497 3.71% Wisconsin 19 276 2.38% 12 235 1.75% Indiana 32 246 2.12% 29 260 1.94% Minnesota 11 233 2.01% 11 231 1.72% California 17 227 1.96% 44 445 3.32% Georgia 19 208 1.79% 36 618 4.61% Massachusetts 10 205 1.77% 16 351 2.62% Texas 16 205 1.77% 43 420 3.13% North Carolina 15 192 1.66% 31 301 2.25% Missouri 19 191 1.65% 18 249 1.86% Maryland 13 169 1.46% 22 201 1.50% Virginia 14 164 1.41% 17 276 2.06% Tennessee 20 145 1.25% 17 414 3.09% Connecticut 11 124 1.07% 15 185 1.38% Alabama 14 115 0.99% 16 349 2.60% Kentucky 14 110 0.95% 13 195 1.45% South Carolina 11 108 0.93% 11 314 2.34% Iowa 10 107 0.92% 9 119 0.89% Washington 12 84 0.72% 12 95 0.71% Colorado 4 83 0.72% 9 135 1.01% Louisiana 7 68 0.59% 17 126 0.94% Kansas 4 63 0.54% 3 79 0.59% Arizona 5 61 0.53% 10 113 0.84% Phase V of Southwest Florida Page 11 of 15 p 06/30/2014 July 28,2014 Detailed Staff Reports 11 48 of 54 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of June 2014 Current Year Last Year State Month YTD %YTD Month YTD %YTD Oklahoma 4 56 0.48% 8 84 0.63% Arkansas 11 52 0.45% 7 78 0.58% Mississippi 10 52 0.45% 6 90 0.67% New Hampshire 4 49 0.42% 4 42 0.31% Rhode Island 4 49 0.42% 3 33 0.25% Nebraska 5 45 0.39% 2 35 0.26% Oregon 3 45 0.39% 9 75 0.56% Maine 4 43 0.37% 4 42 0.31% West Virginia 5 36 0.31% 7 58 0.43% Delaware 6 30 0.26% 4 37 0.28% New Mexico 0 19 0.16% 1 31 0.23% Nevada 2 18 0.16% 7 53 0.40% North Dakota 1 18 0.16% 4 17 0.13% Puerto Rico 3 17 0.15% 3 19 0.14% South Dakota 1 16 0.14% 3 23 0.17% Utah 3 14 0.12% 1 20 0.15% Vermont 2 13 0.11% 0 16 0.12% Idaho 4 12 0.10% 1 26 0.19% Hawaii 0 10 0.09% 3 16 0.12% District of Columbia 0 9 0.08% 3 29 0.22% Montana 3 9 0.08% 2 22 0.16% Alaska 0 6 0.05% 1 10 0.07% Wyoming 0 5 0.04% 1 12 0.09% Armed Forces 0 2 0.02% 0 1 0.01% Virgin Island 0 0 0.00% 0 2 0.01% Grand Total: 718 11,601 857 13,404 *YTD=Fiscal Year to Date Phase V of Southwest Florida Page 12 of 15 06/30/2014 July 28,2014 Detailed Staff Reports 11 49 of 54 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of June 2014 Current Year Last Year Country Month YTD %YTD Month YTD %YTD USA 718 11,601 93.72% 857 13,404 96.34% Canada 32 350 2.83% 14 206 1.48% United Kingdom 24 148 1.20% 7 56 0.40% Germany 3 50 0.40% 1 26 0.19% Brazil 8 33 0.27% 6 52 0.37% France 2 21 0.17% 2 19 0.14% No Address Given 4 21 0.17% 1 56 0.40% Belgium 0 13 0.11% 0 7 0.05% Sweden 0 13 0.11% 0 2 0.01% Netherlands 0 11 0.09% 3 13 0.09% Denmark 0 10 0.08% 0 0 0.00% Ireland 1 8 0.06% 0 3 0.02% Italy 1 7 0.06% 0 6 0.04% Pakistan 0 7 0.06% 1 3 0.02% Argentina 0 6 0.05% 1 6 0.04% Spain 0 6 0.05% 1 3 0.02% Switzerland 0 6 0.05% 0 0 0.00% Australia 0 5 0.04% 0 0 0.00% India 0 5 0.04% 0 3 0.02% Indonesia 0 5 0.04% 0 1 0.01% Algeria 0 4 0.03% 1 5 0.04% Morocco 0 4 0.03% 0 0 0.00% Norway 0 4 0.03% 0 1 0.01% Poland 0 3 0.02% 1 3 0.02% Russia 0 3 0.02% 0 6 0.04% Taiwan 0 3 0.02% 0 0 0.00% Turkey 0 3 0.02% 0 0 0.00% Mexico 0 2 0.02% 2 9 0.06% New Zealand 0 2 0.02% 1 1 0.01% Uruguay 0 2 0.02% 0 0 0.00% Austria 0 1 0.01% 0 2 0.01% Phase V of Southwest Florida Page 13 of 15 06/30/2014 July 28,2014 Detailed Staff Reports 11 50 of 54 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of June 2014 Current Year Last Year Country Month YTD %YTD Month YTD %YTD Cayman Islands 0 1 0.01% 0 0 0.00% Czech Republic 0 1 0.01% 0 0 0.00% Estonia 0 1 0.01% 0 0 0.00% French Polynesia 0 1 0.01% 0 0 0.00% Hungary 0 1 0.01% 0 1 0.01% Iran 0 1 0.01% 0 0 0.00% Israel 0 1 0.01% 0 0 0.00% Japan 0 1 0.01% 0 2 0.01% Lithuania 0 1 0.01% 0 0 0.00% Luxembourg 0 1 0.01% 0 0 0.00% Malaysia 0 1 0.01% 0 1 0.01% Martinique 0 1 0.01% 0 0 0.00% Philippines 0 1 0.01% 0 1 0.01% Portugal 0 1 0.01% 2 6 0.04% Russian Federation 0 1 0.01% 0 0 0.00% Saudi Arabia 0 1 0.01% 0 0 0.00% Serbia And Montenegro 1 1 0.01% 0 0 0.00% Slovenia 0 1 0.01% 0 0 0.00% South Africa 0 1 0.01% 0 0 0.00% Sri Lanka 0 1 0.01% 0 0 0.00% Thailand 0 1 0.01% 0 0 0.00% Ukraine 0 1 0.01% 0 3 0.02% Bermuda 0 0 0.00% 0 1 0.01% Chile 0 0 0.00% 0 1 0.01% Greece 0 0 0.00% 0 1 0.01% Iraq 0 0 0.00% 0 1 0.01% Nigeria 0 0 0.00% 0 1 0.01% Pitcairn Islands 0 0 0.00% 0 1 0.01% Grand Total: 794 12,379 901 13,913 *YTD=Fiscal Year to Date Phase V of Southwest Florida Page 14 of 15 06/30/2014 July 28,2014 Detailed Staff Reports 11 51 of 54 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of June 2014 Media Month YTD %YTD Golf Guide Niche Markets Play Florida Golf 2013 0 429 5% Play Florida Golf 2014 0 6,733 84% Golf Guide 0 7,162 89% Meeting Planners Eventeract Tradeshow May 2014 0 519 6% GAP 2 2 0% Meeting Planner Kit Fulfillment 0 8 0% Meeting Planner Non-Kit Fulfillment 0 2 0% NY RSVP February 2014 0 23 0% PA RSVP February 2014 0 3 0% Sales Mission 0 320 4% Meeting Planners 2 877 11% Travel Agents Other/Unknown 0 1 0% Travel Agents 0 1 0% Grand Total: 2 8,040 *YTD=Fiscal Year to Date Phase V of Southwest Florida Page 15 of 15 =i a IIIIiIIEihii ° i 311111111 11111111111 IIIII•ae �o er ,«o 11111 111111111111" 111111 e ;� ammo" N e � , 11111-1-111M1- NV /MEW EM Mill �� n . , te . e ; WINiiiiiii" �` "ewo . 11e, . we LUMEN': , P ane e:a ae. �g °i �a ��f e.a.e.. of xa _'R�� i� °°a "foe�.vae � e� "a aa' C _� oa a, � k 1 r e1 aaa 911110111filliallir Mir' 11111"1I-111111' NNW' I"' "` MIN" EMI" Mir 11"1"Mffir MIN" 1"* —le MIMI' HHH it C a l eg �3 1 e.� oee� . of le. ee' E[ IhHbI HflHdilH1 use -se ni 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