TDC Minutes 05/29/2014 Tourist Development
Council
Minutes
May 29 , 2014
May 29, 2014
MINUTES OF THE COLLIER COUNTY TOURIST S - --_ `N '�i
■
COUNCIL MEETING
SAP 29
Naples, Florida, May 29, 2014
Byet
,c"
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 AM in
REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Tim Nance
Vice Chairman: Clark Hill
Murray H. Hendel
Susan Becker
Robert Miller
Ed (Ski) Olesky
John Sorey III
Larry Sacher
Rick Medwedeff(Excused)
ALSO PRESENT:
Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Manager
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
1
MEETING AGENDA& NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
May 29,2014 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1.Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a.*Regular Meeting 4/28/14
6. Presentations/Public Comment-(3 minutes each)
7. New Business
a. *Contract 14-6256—Naples Beach Renourishment Project(105,204)—Gary McAlpin
b. * Physical Beach Monitoring Proposal($197,371)-Gary McAlpin
c. * Clam Pass Dredging-Pelican Bay Services District($200,000)-Neil Dorrill
d. * National FBU Youth Football Funding Support($125,000)-Chris O'Brien
e. * Connect Sports Conference Support($15,000)—Rob Wells
f. * FY 15 TDC Category B($50,000)and C-2 Grant Applications($150,000)-Jack Wert
g *Tourism Office Relocation and Lease Agreement($140,000)-Jack Wert
h. *Tourism Department FY 15 Budget-Jack Wert
i. * Quarterly Financial Report
•
8.Old Business
9. Marketing Partner Reports
a. Research Data Services—Walter Klages
b. Paradise Advertising-Cedar Flames
c. Lou Hammond &Associates—PR Services-JoNell Modys
d.Tax Collections-Jack Wert
e. Miles Media-Website Activity
f.Sales&Marketing Technologies-Search Engine Optimization
g. Phase V-Fulfillment Services
10.Tourism Staff Reports
a. Director—Jack Wert
b.Sales&Marketing—Debi DeBenedetto
c. Public Relations&Communications—JoNell Modys
d. Film Office—Maggie McCarty
e.Sports Marketing—Chris O'Brien
f. International Representatives—Jack Wert
g.Visitor Centers—Lori Lou Waddell
11.Detailed Staff Reports
12.Council Member Discussion
13. Next Scheduled Meeting Date/Location—June 23,2014—9:00 a.m.
Collier County Government Center,Administration Bldg. F,3rd Floor,3299 East Tamiami Trail, Naples, Florida 34112
14.Adjournment
All interested parties are invited to attend,and to register to speak and to submit their objections, if any,in writing,to
the board prior to the meeting if applicable.
For more information,please contact Jack Wert at(239)252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are
entitled,at no cost to you,to the provision of certain assistance. Please contact the Collier County Facilities
Management Department located at 3335 Tamiami Trail East,Suite 101, Naples,FL 34112-5356, (239)252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No.99-22 requires that all lobbyists shall,before engaging in any lobbying activities(including,
but not limited to,addressing the Board of County Commissioners)before the Board of County Commissioners and its
advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department.
May 29, 2014
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Nance
Commissioner Nance called the meeting to order at 9:00AM
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Olesky moved to approve the Agenda subject to hearing item 7.f after item 7.c. Second by Ms.
Becker. Carried unanimously 8—0.
5. Approval of TDC Minutes
a. Regular Meeting 4/28/14
Mr.Hendel moved to approve the minutes of the April 28, 2014 meeting as presented. Second
by Ms. Becker. Carried unanimously 8—0.
6. Presentations/Public Comment- (3 minutes each)
None
7. New Business
a. Contract#14-6256—Naples Beach Renourishment Project($105,204)—Gary McAlpin
Mr.McAlpin presented the Executive Summary"Recommendation to approve and authorize
the Chairman to execute Contract No. 14-6256 to provide professional engineering services as
required for the Naples Beach Renourishment Project for$105,204 with Atkins North America,
Inc.,process all required budget amendments, and make a finding that this item promotes
tourism"dated May 29, 2014 for consideration. He reported:
• The scope of work is for engineering services required for the renourishment of areas
from damage caused by Tropical Storm Debbie.
• The renourishment will be subject to the existing permit and within the existing template.
• Work is scheduled to be completed between November 1, 2014 and December 31, 2014.
• Areas will be surveyed before the initiation of work to determine the exact quantities and
locations for placement of the sand.
• The work areas previously identified are subject to 75%reimbursement from FEMA.
• Any area identified in the survey in need of renourishment that doesn't qualify under this
scope of work will need to be repaired under a separate contract and won't qualify for
reimbursement.
• The County Manager is authorized to make critical management decisions on the project
given any"absence" (summer break)of the Board of County Commissioners.
Speaker
2
May 29, 2014
Bob Krasowski addressed the Council and commended the County on completing the work
outside of turtle nesting season.
Mr. Sorey moved to recommend the Board of County Commissioners approve and authorize
the Chairman to execute Contract No. 14-6256 for provide professional engineering services
as required for the Naples Beach Renourishment Project for$105,204 with Atkins North
America,Inc.,process all required budget amendments, and hereby find the item promotes
tourism. Second by Mr. Miller. Carried unanimously 8—0.
b. Physical Beach Monitoring Proposal($197,371) - Gary McAlpin
Mr.McAlpin presented the Executive Summary"Recommendation to approve a work order for
the physical monitoring of Wiggins Pass Inlet, Doctors Pass Inlet, Caxambas Pass Inlet and of
South Marco Beach, by Atkins North American, Inc. under Contract No. 13-6164-CZ for a lump
sum amount of$197,371, authorize the County Manager or his designee to execute the work
order, and make a finding this item promotes tourism, Project No. 90536" dated May 29, 2014,
for consideration.
Mr. Olesky moved to recommend the Board of County Commissioners approve a work order
for the physical monitoring of Wiggins Pass Inlet,Doctors Pass Inlet, Caxambas Pass Inlet
and South Marco Beach, with Atkins North American,Inc. under Contract No. 13-6164-CN
for a lump sum amount of$197,371, authorize the County Manager or his designee to execute
the work order,Project No. 90536, hereby finding the item promotes tourism. Second by
Mr. Sorey. Carried unanimously 8—0.
c. Clam Pass Dredging-Pelican Bay Services District($200,000) -Neil Dorrill
Mr. Dorrill,Pelican Bay Foundation and Mohamed A. Dabees with Humiston and Moore,
presented the Executive Summary "Recommend that the Tourist Development Council(TDC)
recommend BCC approval for services needed to prepare and submit a State Nationwide Permit
Application for the maintenance dredging of Clam Pass, due to concerns about the critical
condition of the Pass,for an estimated cost of$378,350 under Project 195-88032, and make a
finding that this project promotes tourism"dated May 29, 2014 for consideration. He noted:
• The BCC assigned responsibility for the management of the area to the Pelican Bay
Services Division(PSBD)who completed an emergency dredge last year when the Pass
closed because of sand accretion in the mouth of the Pass.
• It is estimated 13K cubic yards of sand will be removed, primarily easterly of the
emergency dredged area, with the sand to be placed on beach areas northerly and
southerly of the Pass.
• It is anticipated the permit application will be submitted in June, with work occurring in
late summer to early fall.
• A cost sharing plan between PBSD and the County will need to be developed for any
sand that's placed on beach areas that do not offer"public access."
• The PBSD is developing a long range management plan for the entire area which will
include a new 10-year permit for maintenance dredging of the Pass.
Mr. Sorey expressed concern on the proposed expenditure noting it is not in accordance with
3
May 29, 2014
County standard procedure of first acquiring funding for a permit and design of projects,
followed by the approval of specific contracts for work. The Executive Summary appears to
seek approval of an estimated dollar amount for all facets of a non-emergency event project.
In addition, he recommended the proposed 10-year plan, including costs and timelines be
reviewed and approved by the Tourist Development Council.
Mr. Sorey moved to recommend the Board of County Commissioners approve an expenditure
in the amount of$34,500.00 for the purpose of preparing and obtaining a State Nationwide
Permit for the maintenance dredging of Clam Pass. The item is to return to the Tourist
Development Council for their consideration when bids to perform the work have been
obtained and a contract is proposed for said work and hereby finding the project promotes
tourism. Additionally, the proposed 10 year plan, including its cost and timelines are to be
reviewed and approved by the Tourist Development Council. Second by Mr. Hendel.
Mr. Dorrill reported today's request is for the design and permitting phase of the proposal
($34,500). The project's total estimated cost was provided for informational purposes.
Speaker
Bob Krasowski requested that the Council consider taking public comments on an item before a
motion is made, as the speaker may have beneficial information on an item which may influence
a proposed action. He expressed concern that work is being proposed during turtle nesting
season and recommended work not be approved during this time.
Motion carried unanimously 8—0.
f. FY15 TDC Category B ($50,000) and C-2 Grant Applications ($150,000) -Jack Wert
Mr.Wert presented the Executive Summary"Tourist Tax Grant Application Review and
Recommendations for FY15 Category B ($50,000) and Category C-2 ($150,000) Grants and
make a finding that this action promotes Tourism"dated May 29, 2014 for consideration.
He noted final agreements between applicants and the County will be returned to the Tourist
Development Council and the Board of County Commissioners for approval. The County
reimburses funds to applicants after that applicant has provided necessary backup data proving
funds were expended in accordance with the grant guidelines.
Discussion occurred on the process, noting fewer organizations are applying for the grants.
The guidelines set forth by the County for reimbursement of funds are stringent and many
potential applicants forgo the request for funds.
The Council requested that staff coordinate with the Clerk's Office to determine any measures
which could be implemented to streamline the process and report back to the council at a
future date.
Mr. Hendel moved to recommend the Board of County Commissioners approve the following
Grant Applications and hereby finds the activity promotes tourism:
ArtsNaples World Festival, Inc. - $25,000.00
Betterment Association of the Everglades - $25,000.00
4
May 29, 2014
Holocaust Museum of SW Florida- $50,000.00
Golisano Children's Museum of Naples, Inc. - $100,000.00
Second by Ms. Becker. Carried unanimously 8—0.
d. National FBU Youth Football Funding Support($125,000)- Chris O'Brien
Mr. O'Brien presented the Executive Summary"Tourist Tax funding to support the National
FBU Youth Football Championships in December, 2014 up to $125,000 and make a finding that
this event promotes tourism" dated May 29, 2014 for consideration.
Mr. Sorey moved to recommend the Board of County Commissioners utilize tourist tax funds
to support National FBU Youth Football Championships in December, 2014 up to $125,000
and hereby find the project promotes tourism. Second by Mr. Miller. Carried unanimously
8-0.
e. Connect Sports Conference Support($15,000)—Rob Wells
Mr.Wells presented the Executive Summary "Recommend approving the use of tourist tax
funds to support the ConnectSPORTS Executive Sports Forum in November, 2014 up to $15,000
and make a finding that this event promotes tourism" dated May 29, 2014 for consideration.
Mr. Miller moved to recommend the Board of County Commissioners approve the use of
tourist tax funds to support the ConnectSPORTS Executive Sports Forum in November, 2014
up to $15,000 and hereby finds the item promotes tourism. Second by Mr. Sacher. Carried
unanimously 8—0.
g. Tourism Office Relocation and Lease Agreement($140,000) -Jack Wert
Mr. Wert presented the Executive Summary "Recommendation that the Board of County
Commissioners approves and executes an office lease with South Florida Water Management
District that would be used by the Tourism Department and Office of Business and Economic
Development, approve a budget amendment for improvements and make a finding that this
action promotes tourism" dated May 29, 2014 for consideration. He reported the Board of
County Commissioners approved the lease at their May 27, 2014 Meeting with the request
that staff present the item to the Tourist Development Council for ratification.
Ms. Becker moved to recommend the Board of County Commissioners approve and execute an
office lease with South Florida Water Management District that would be used by the Tourism
Department and Office of Business and Economic Development, approve a budget amendment
for improvements and hereby finds the item promotes tourism. Second by Mr. Sacher.
Carried unanimously 8—0.
Break: 10:33 a.m.
Reconvened: 10:45 a.m.
Mr. Sacher left the meeting
h. Tourism Department FY 15 Budget-Jack Wert
Mr.Wert presented the Executive Summary "Recommendation to approve the Proposed
FY15 Tourism Department Budget and make a finding that this action promotes tourism"
5
May 29, 2014
dated May 29, 2014 for consideration. He reported the review is for the Tourism Department's
Budget(Funds 184, 193, 194 and 196). Fund 183 (Beach Park Facilities) and 195 (Coastal Zone
Management)were recommended for approval by the council last month. Fund 198 (County
Owned Museums)will be reviewed at a future meeting.
Mr. Olesky moved to recommend the Board of County Commissioners approve the FY15
Proposed Tourism Department Budget and hereby finds the item promotes tourism. Second
by Mr. Hill. Carried unanimously 8—0.
i. Quarterly Financial Report
Mr. Wert presented the Executive Summary"Tourist Development Tax Quarterly
Financial Review" dated May 29, 2014 for information purposes.
Clam Pass Expenditures
Mr. Sorey expressed his concern on the current management activities and related
expenditures on the Pass during discussion of item 7.c. He requested staff work with the
Budget Office to provide the council a record of funds expended by Pelican Bay Services
Division for maintenance of the Pass for FY12, FY13 and FY14.
8. Old Business
None
9. Marketing Partner Reports
Mr. Wert presented the Slideshow"Marketing Partner Reports—May 29, 2014" including the
following reports presented by Staff and Consultants:
a. Research Data Services (heard before Item 9.a)—Dr. Walter Klages
"Collier County Tourism Research, May 29, 2014—Research Data Services, Inc. "
b. Paradise Advertising—Larry Tolpin/Kera Holzinger
"Advertising Report—Paradise Advertising and Marketing, Inc. —TDC, May 29, 2014. "
c. Lou Hammond & Associates—PR Services—Jonell Modys
"National Public Relations Report—National Public Relations Update—TDC Meeting dated
May 29, 2014. "
Commissioner Nance and Mr. Hendel left the meeting at 11:29 a.m.
Mr. Hill assumed the Chair's position.
d. Tax Collections—Jack Wert
"Tourist Tax Collections—Collier County Tax Collector—May 29, 2014"
e. Miles Media-Website Activity—Jack Wert
"Website—Miles Partners, Inc. "
f. Sales & Marketing Technologies,Inc. -Search Engine Optimization—Jack Wert
"Search Engine Services—Sales and Marketing Technologies, Inc. "
6
May 29, 2014
g. Phase V- Fulfillment Services—Jack Wert
"Fulfillment Services—Phase V"
10. Tourism Staff Reports
The following reports were provided by staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
e. Sports Council—Jack Wert
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
None
13. Next Scheduled Meeting Date/Location—June 23,2014—9:00 a.m.
Collier County Government Center,Administration Bldg. F, 3rd Floor,
3299 Tamiami Trail East,Naples, Florida 34112
14. Adjournment
There being no further business for the good of the County, the meeting was adjourned by order
of the Chair at 11:39 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman, Commissioner Tim Nance
These minutes approved by the Board/Committee on as presented or
as amended
7