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TDC Agenda 05/29/2014 R Tourist Development Council Agenda May 29 , 2014 MEETING AGENDA& NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center,Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 May 29, 2014 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *Regular Meeting 4/28/14 6. Presentations/Public Comment-(3 minutes each) 7. New Business a. * Contract 14-6256—Naples Beach Renourishment Project(105,204)—Gary McAlpin b. * Physical Beach Monitoring Proposal ($197,371)-Gary McAlpin c. * Clam Pass Dredging- Pelican Bay Services District($200,000)- Neil Dorrill d. * National FBU Youth Football Funding Support($125,000)-Chris O'Brien e. * Connect Sports Conference Support($15,000)—Rob Wells f. * FY 15 TDC Category B($50,000) and C-2 Grant Applications ($150,000) -Jack Wert g * Tourism Office Relocation and Lease Agreement ($140,000) -Jack Wert h. * Tourism Department FY 15 Budget-Jack Wert * Quarterly Financial Report • 8. Old Business 9. Marketing Partner Reports a. Research Data Services—Walter Klages b. Paradise Advertising-Cedar Flames c. Lou Hammond &Associates—PR Services-JoNell Modys d.Tax Collections-Jack Wert e. Miles Media -Website Activity f.Sales& Marketing Technologies-Search Engine Optimization g. Phase V- Fulfillment Services 10.Tourism Staff Reports a. Director—Jack Wert b.Sales& Marketing—Debi DeBenedetto c. Public Relations&Communications—JoNell Modys d. Film Office—Maggie McCarty e.Sports Marketing—Chris O'Brien f. International Representatives—Jack Wert g.Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location—June 23, 2014—9:00 a.m. Collier County Government Center,Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14.Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing,to the board prior to the meeting if applicable. For more information, please contact Jack Wert at(239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are entitled, at no cost to you,to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities(including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. April 28, 2014 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, April 28, 2014 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Tim Nance (Excused) Vice Chairman: Clark Hill Murray H. Hendel Susan Becker Robert Miller Ed (Ski) Olesky John Sorey III Larry Sacher (Excused) Rick Medwedeff ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Barry Williams, Director, Parks and Recreation Hank Jones, Project Manager 1 April 28, 2014 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Commissioner Nance Vice Chairman Hill called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Mr. Hendel moved to approve the Agenda subject to the addition of Item 7.j—Presentation on Identity Theft. Second by Mr. Sorey. Carried unanimously 7—0. 5. Approval of TDC Minutes a. Regular Meeting 3/24/14 Mr. Hendel moved to approve the minutes of the March 24, 2014 meeting as presented. Second by Mr. Miller. Carried unanimously 7—0. 6. Presentations/Public Comment- (3 minutes each) a. Collier County Artificial Reef Project Update Peter Flood addressed the Council and provided an update on the project, including a Slideshow and noted it involves the construction of 36 artificial reefs in the Gulf of Mexico. The reefs are specially designed by professionals and constructed with concrete pieces formerly used in other projects (FPL utility poles, etc.). The reefs serve as habitat for a variety of fish species and will promote tourism by increasing the opportunities for fishing and diving. A documentary is being developed on the project for airing on PBS. Mr. Wert reported the organization may be seeking funding from the Tourist Development Council for development of the documentary via an"Out of Cycle" Grant Request. 7. New Business a. CB&I Proposal—Local Government Funding Request Mr. McAlpin presented the Executive Summary "Recommendation to approve a proposal from CB&I Coastal Planning&Engineering, Inc., dated March 21, 2014 to support FDEP FY 2014/15 Local Government Funding Request (LGFR) application and scope eligibility discussions and determination under Contact No. 13-6164 for time and material not to exceed $2,455, and make a finding that this expenditure promotes tourism" dated April 28, 2014 for consideration. He noted: • The proposal is to detail the tasks necessary to address FDEP December 23, 2013 comments from Vince George for the 2010 to 2014 engineering and permitting tasks leading to the 2013-14 Renourishment Project. 2 April 28, 2014 • The issues deal with eligibility of the tasks for FDEP's 2014/15 LGFR and are to be completed prior to future contracts executed utilizing the FDEP Cost Share Program. Mr. Sorey moved to recommend the Board of County Commissioners approve a proposal from CB&I Coastal Planning& Engineering, Inc., dated March 21, 2014 to support FDEP FY 2014/15 Local Government Funding Request(LGFR) application and scope eligibility discussions and determination under Contact No. 13-6164 for time and material not to exceed $2,455.00 and hereby finds the expenditure promotes tourism. Second by Mr. Hendel. Carried unanimously 7—0. b. CB&I Beach Benchmark Vegetation Line Proposal Mr. McAlpin presented the Executive Summary "Recommendation to approve a proposal from CB&I Coastal Planning&Engineering, Inc., dated April 8, 2014 to support the County with preparing a Beach Renourishment Baseline Map under Contract No. 13-6164 for time and material not to exceed$1,499 and make a finding that this expenditure promotes tourism" dated April 28, 2014 for consideration. He noted the maps will be developed as a"book of maps" prepared at a larger scale than currently exists to assist parties in identifying the exact limits of the beach renourishment template. Mr. Sorey moved to recommend the Board of County Commissioners approve a proposal from CB&I Coastal Planning& Engineering,Inc., dated April 8, 2014 to support the County with preparing a Beach Renourishment Baseline Map under Contract No. 13-6164 for time and material not to exceed$1,499.00 and hereby finds the expenditure promotes tourism. Second by Mr. Medwedeff. Carried unanimously 7—0. c. RFP #14-6228—Collier County Beach Renourishment 15-Year Permit Mr. McAlpin presented the Executive Summary"Recommendation to approve the short list of design professionals pursuant to RFP No. 14-6228, "Collier County Beach Renourishment 15- year Permit, " and authorize staff to negotiate contracts with the top ranked firm for subsequent Board approval and make a finding that this item promotes tourism" dated April 28, 2014 for consideration. The request is for staff to negotiate a contract with the highest ranked firm and if no agreement can be reached, proceed with negotiations to the next ranked vendor. Speaker Bob Krasowski queried on the parties responsible for conducting the biological studies associated with the scope of work. Mr. McAlpin reported that portion of the work would be completed by the vendor's in house personnel. Mr. Hendel moved to recommend the Board of County Commissioners approve the short list of design professionals pursuant to RFP No. 14-6228, Collier County Beach Renourishment 15 year Permit, and authorize staff to negotiate contracts with the top ranked firm for subsequent Board approval and hereby finds the item promotes tourism. Second by Mr. Sorey. Carried unanimously 7—0. 3 April 28, 2014 d. Ten Year Fund 195 Plan Review Mr. McAlpin presented the "TDC Beach Renourishment Capital Fund(195) 195 Fund Projections Preliminary for FY 15"for information purposes. He provided an overview of the document noting it is a conceptual planning document which identifies estimated costs for future beach/inlet maintenance projects. He reported the concept moving forward for beach renourishment is to undertake smaller scale maintenance projects on an annual basis (unless a dredging project is required due a major storm event). The beaches would be monitored to determine the areas to be addressed with a proposed expenditure of approximately $2.5M per year. The work would occur after November 1, and be completed before the end of December. FEMA De-Obligation Update Mr. McAlpin reported the County continues to develop means to address the issue including joining with communities in a similar disposition and utilizing legislative delegations. Mr. Sorey moved to endorse the conceptual plan as presented by Staff. Second by Mr. Miller. Motion carried 6 `yes"—1 "no." Mr. Hendel voted "no." e. FY 15 Category "A" Fund 195 Grant Applications 1. Backup Material (pages 1-75) 2. Backup Material(pages 76-151) Mr. McAlpin presented the Executive Summary"Recommendation to approve Category "A" Tourist Development Council Grant applications from the City of Naples, the City of Marco Island and Collier County for FY-2014/2015 in the amount of$5,659,971, authorize the Chairman to sign grant agreements following County Attorney's approval, and make a finding that these expenditures will promote tourism" dated April 28, 2014 for consideration. He provided the following Grant Requests for consideration: 1. Regulatory and Permit Compliance Sea Turtle Protection Program—Collier County - $160,000 Beach Tilling—Collier County - 80171 - $40,000 Physical Beach Monitoring—(Vanderbilt, Clam Pass, Beach, Park Shore,Naples and Marco South) 90536 - $200,000 Physical Pass Monitoring (Wiggins, Clam, Doctors) 90536 - $70,000 Biological Monitoring (Vanderbilt, Clam Pass Beach, Park Shore,Naples and Marco South) - $150,000 Shorebird Monitoring(Vanderbilt, Clam Pass Beach, Park Shore,Naples and Marco South) - $10,000 2. Projects Engineering— 15 Year Multi-Use Beach Renourishment Permit- $110,000 Engineer/NTP—Naples Beach Renourish(TS Debbie Plus) - $75,000 Construction-Naples Beach Renourish(TS Debbie Plus) - $2,425,000 Engineer/Permit—Doctors Pass South Jetty Rebuild&New Erosion Control Structure - $150,000 Engineer/NTP Marco South Renourishment (TS Debbie) - $75,000 Engineering/Permit/Modeling- Sand Mining North Marco Beach - $185,000 4 April 28, 2014 3. Beach Maintenance Beach Maintenance—Collier County/Marco Island—90533 - $250,600 Naples Pier Annualized Repair& Maintenance—City of Naples (Category D funded by Fund 195) - 90096 - $692,449 Beach Maintenance—City of Naples—90527 - $160,922 Vegetation Repairs/Exotic Removal—County Wide—90044 - $75,000 4. Administration Project Management and Administration- $520,000.00:, Indirect Administration Cost- $90,000.001 Department Rent- $10,000.00; Division Fiscal Support- $60,000.00; Tax Collector- Fee's (2.5%) - $145,000.00. Speaker Bob Krasowski addressed the Council on the Naples Pier reconstruction and recommended the scope of work incorporate re-use of any materials removed whenever feasible (i.e. infrastructure for the Gordon River Park currently proposed by the City of Naples). Mr. Sorey moved to recommend the Board of County Commissioners approve the Grant Requests as proposed and hereby finds the items promote tourism. Second by Mr. Miller. Carried unanimously 7—0. f. Tigertail Beach Parking Lot Improvements Work Order Barry Williams, Director, Parks and Recreation presented the Executive Summary "Recommendation to award a work order to Q. Grady Minor and Associates, PA in the amount of$11,050 for design and construction administration to include bidding assistance, approve shop drawings, construction observation and final close out of the Tigertail Beach parking lot improvements, approve a funding increase in the amount of $50,000 for construction, and make a finding that this expenditure promotes tourism" dated April 28, 2014 for consideration. Mr. Medwedeff moved to recommend the Board of County Commissioners award a work order to Q. Grady Minor and Associates,PA in the amount of$11,050 for design and construction administration to include bidding assistance, approve shop drawings, construction observation and final close out of the Tigertail Beach parking lot improvements, approve a funding increase in the amount of$50,000 for construction, and hereby finds the expenditure promotes tourism. Second by Ms Becker. Carried unanimously 7—0. g. South Marco Beach Access Foot Shower Mr. Williams presented the Executive Summary "Recommendation to award a purchase order to Shamrock Construction, Inc. in the amount of$2,206.85 for installation of a foot shower at the South Marco Beach Access and make a finding that this expenditure promotes tourism" dated April 28, 2014 for consideration. 5 April 28, 2014 Mr. Medwedeff moved to recommend the Board of County Commissioners award a purchase order to Shamrock Construction,Inc. in the amount of$2,206.85 for installation of a foot shower at the South Marco Beach Access and hereby finds the expenditure promotes tourism. Second by Ms. Becker. Carried unanimously 7—0. h. Repairs to Chickee Hut- Barefoot Beach Preserve Park Mr. Williams presented the Executive Summary"Recommendation that the Tourist Development Council approve the Quotation from Tiki Huts U.S.A., in the amount of$7,080 including$600 contingency to re-thatch the Seminole-style chickee/interpretive kiosk at Barefoot Beach Preserve Park and make a finding that the expenditure promotes tourism" dated April 28, 2014 for consideration. Mr. Hendel moved to recommend the Board of County Commissioners approve the quotation Tiki Huts U.S.A., in the amount of$7,080 including$600 contingency to re-thatch the Seminole-style chickee/interpretive kiosk at Barefoot Beach Preserve Park and hereby finds the expenditure promotes tourism. Second by Miller. Carried unanimously 7—0. 1. FY 15 Category "A" Fund 183 Beach Park Facilities Grant Applications Mr. Williams presented the Executive Summary "Approve Six (6) Collier County Tourist Development Council Category "A"Grant Applications for Beach Park Facilities for Fiscal Year 2014/2015 in the Total Amount of$900,000 and make a finding that this expenditure promotes tourism" dated April 28, 2014 for consideration. He provided an overview of the following Grant Requests: Tigertail Beach Sand Dollar Island Wildlife Observation Tower- $200,000 Seagate Bathroom Conceptual Design - $50,000 Clam Pass Boardwalk Piling Structural Integrity Inspection - $100,000 Tigertail Beach Bathroom - $200,000 Barefoot Beach Parking Enhancements- $150,000 Clam Pass Concession Area Decking- $200,000 Council discussion occurred on the following requests: Tigertail Beach Sand Dollar Island Wildlife Observation Tower- The Council recommended the design of the facility incorporate safety features to prevent accidental falls from the tower (i.e.fencing of railed areas, etc.). Seagate Bathroom Conceptual Design- The Council recommended the proposed design incorporate the "Naples Brand"for the facility to provide the highest quality of development feasible. Clam Pass Boardwalk Piling Structural Integrity Inspection—Expressed concern the cost estimate to complete the proposed work is too high. David Lykins,Director, City of Naples Community Services Department reported on the costs associated with the recent inspection report prepared for the City of Naples Pier. Hank Jones, Project Manager noted the amount of the request could be revised down to $50k. 6 April 28, 2014 Mr. Medwedeff moved to recommend the Board of County Commissioners approve a Grant Request in an amount not to exceed$50,000.00 for the Clam Pass Boardwalk Piling Structural Integrity Inspection and hereby finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 7—0. Ms. Becker moved to recommend the Board of County Commissioners approve the following Grant Requests and hereby finds the items promote tourism: • Tigertail Beach Sand Dollar Island Wildlife Observation Tower- $200,000 • Seagate Bathroom Conceptual Design - $50,000 • Tigertail Beach Bathroom- $200,000 Barefoot Beach Parking Enhancements- $150,000 • Barefoot Beach Parking Enhancements- $150,000 • Clam Pass Concession Area Decking- $200,000 Second by Mr. Miller. Carried unanimously 7—0. j. Presentation on Identity Theft The Council requested staff to place an item on a future meeting agenda for a presentation on the issue of Identity Theft and its relation to tourism. Break: 10:45 a.m. Reconvened: 10:55 a.m. Speaker Bob Krasowski addressed the Council on the Item 7.e previously heard and recommended the requirements for the reporting of any violations of permits is strengthened to ensure any issues are dealt with accordingly. 8. Old Business a. County Museum Update Mr. Wert presented the Slideshow "Collier County Museums—Advertising, Marketing and Promoting Our Museums" dated April 2014. The presentation outlined the activities by staff in an effort to increase revenue to the Department. He noted the item is an update and the staff will be providing a formal presentation at a future meeting. The Council requested staff to provide the following information: 1. The amount offunds raised by the Department via endeavors year to date. 2. Attendance statistics for 2014 year to date and for calendar year 2013 including a breakdown of local visitors vs. tourists. 3. Statistics on the amount offunds raised by the Friends of the Museum and any expanded role proposed by the organization. 4. Estimated net annual proceeds of all proposed endeavors. Mr. Wert reported the funds raised by the Friends of the Museum are expended at their direction (funds are not transferred to the County for use). 7 April 28, 2014 b. Fund 183 Future Capital Projects Mr. Williams provided the "TDC Beach Park Facilities Fund 183 5 Year Proforms"updated 4/22/14 for information purposes. He reported the biggest challenge facing the County is the provision of available parking for beach goers given the increasing demands placed on the use of the resource. c. TDT Advertising by Tax Collector's Office Mr. Wert provided an update on efforts by the Tax Collector in educating the public on the requirement for owners of single family residential properties to pay Tourist Tax on short term rentals. The efforts include sending letters to homeowners, issuing reminders in tax bills, monitoring existing accounts to ensure compliance, comparing homestead exemptions against the tax rolls, etc. The Tax Collector's office follows up on all leads with approximately 5000 new accounts being established since the public education effort was undertaken. d. Research Form for Visitor Centers Mr. Wert reported the questionnaire is being developed to garner detailed data on the composition and characteristics of travelers to the region including day trippers. 9. Marketing Partner Reports Mr. Wert presented the Slideshow"Marketing Partner Reports—April 28, 2014" including the following reports presented by staff and consultants: a. Research Data Services (heard before Item 9.a)—Dr. Walter Klages "Collier County Tourism Research, April 28, 2014—Research Data Services, Inc. " b. Paradise Advertising—Larry Tolpin/Kera Holzinger "Advertising Report Paradise Advertising and Marketing, Inc. — TDC, April 28, 2014" c. Lou Hammond & Associates—PR Services—Jonell Modys "National Public Relations Report—National Public Relations Update—TDC Meeting April 28, 2014. " d. Tax Collections—Jack Wert "Tourist Tax Collections—Collier County Tax Collector—April 28, 2014" e. Miles Media -Website Activity—Jack Wert "Website—Miles Partners, Inc. " f. Sales & Marketing Technologies,Inc. - Search Engine Optimization—Jack Wert "Search Engine Services—Sales and Marketing Technologies, Inc. " g. Phase V- Fulfillment Services—Jack Wert "Fulfillment Services—Phase IV" 8 April 28, 2014 10. Tourism Staff Reports The following reports were reviewed by the Council: a. Director—Jack Wert b. Sales & Marketing—Debi Benedetti c. Public Relations & Communications—Jonell Modys d. Film Office—Jack Wert e. Sports Council—Jack Wert f. International Representatives—Jack Wert g. Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports Submitted 12. Council Member Discussion Ms. Becker reported the Paradise Coast Tourism Star Awards Luncheon will be held on May 6, 2014 at the New Hope Event Center, 7675 Davis Blvd.,Naples. 13. Next Scheduled Meeting Date/Location—May 29, 2014—9:00 a.m. Collier County Government Center, Administration Bldg. F,3rd Floor, 3299 East Tamiami Trail,Naples,Florida 34112 There being no further business for the good of the County,the meeting was adjourned by order of the Vice-Chair at 11:47 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Vice-Chairman, Clark Hill These minutes approved by the Board/Committee on as presented or as amended . 9 May 29,2014 New Business 7-a 1 of 2 EXECUTIVE SUMMARY Recommendation to approve and authorize the Chairman to execute Contract No. 14-6256 to provide professional engineering services as required by the Naples Beach Renourishment Project for $105,204 to Atkins North America, Inc., process all required budget amendments,and make a finding that this item promotes tourism. OBJECTIVE: To obtain professional engineering services to engineer, design and obtain a Notice to Proceed as required to execute the Naples Beach Renourishment Project in November of 2014. CONSIDERATIONS: Federal Emergency Management Agency (FEMA) has authorized renourishment of 3.56 miles (18,829 LF of beach, 105 feet wide) as a result of damages incurred from Tropical Storm Debbie (Disaster-4068 and PW-0679(0). A November 2014 renourishment is anticipated that utilizes the existing 10 year Joint Coastal Permit (JCP). This permit expires on 1/12/2015. This project will utilize an upland sand source and truck haul renourishment. To correct these damages, in compliance with the CCNA, Staff solicited qualified firms capable of providing engineering services as required to obtain a Notice to Proceed (NTP) authorization from FDEP/USACE. On May 13, 2014 (Item 16A20), the Board of County Commissioners approved , Atkins North America, Inc. as the top ranked firm and requested Staff to bring back an acceptable negotiated contract to the Board for approval. Sand volumes for bidding will be based on quantities approved by PW-0679 TS Debbie (52,452 CY's). A design survey of the Naples beach will be performed to identify existing/actual beach conditions during the design phase of the project. If significant deviation has occurred, additional sand volumes may be justified if approved by the BCC. It will be the City of Naples responsibility to justify these additional volumes. Any volume changes above the FEMA authorized quantities will be handled as a Change Order to the original contract for both the sand supplier and the truck hauler. Time is of the essence for the execution of this project. Critical project execution decisions may be required during summer recess of the Board of County Commissioners if a November 2014 renourishment is to be achieved. Staff is requesting that the County Manager be authorized to conduct/implement critical project decisions in the Board's absence during summer recess subject to Board ratification upon return. FISCAL IMPACT: Funding for the proposed work order is not presently included in the budget. However, sufficient funding is available in Tourist Development Tax Fund (195) reserves. A budget amendment will be necessary to move funds, in the amount of$105,204, from reserves into Project 90038, TS Debbie Naples Bch/PW 0679. GROWTH MANAGEMENT IMPACT: There are no Growth Management Impacts as a result of this project at this time. May 29,2014 New Business 7-a 2 of 2 ADVISORY COMMITTEE RECOMMENDATIONS: This item will be presented to the Coastal Advisory Committee on June 12, 2014 for approval. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval.—CMG RECOMMENDATION: Recommendation to approve and authorize the Chairman to execute Contract No. 14-6256 to provide professional engineering services as required by the Naples Beach Renourishment Project for $105,204 to Atkins North America, Inc., process all required budget amendments, and make a finding that this item promotes tourism. Prepared by: J. Gary McAlpin, PE Coastal Zone Management Manager of the Natural Resources Department Attachments: (1)Contract No. 14-6256 May 29,2014 New Business 7-b 1 of 8 EXECUTIVE SUMMARY Recommendation to approve a work order for the physical monitoring of Wiggins Pass Inlet,Doctors Pass Inlet, Caxambas Pass Inlet and the physical monitoring of South Marco Beach by Atkins North American, Inc. under Contract No. 13-6164-CN for a lump sum amount of$197,371,Project No. 90536. OBJECTIVE: To provide physical monitoring of the Wiggins Pass Inlet, the Doctors Pass Inlet, the Caxambas Pass Inlet and the physical monitoring of the South Marco Beach as required by FDEP permit to determine the current condition of the inlets/beach and identify the amount of accretion and/or erosion that has taken place since last year's dredging and renourishment. CONSIDERATIONS: Wiggins Pass was straightened in March/April of 2013. Doctors Pass was dredged in September/October of 2013, Caxambas Pass was dredged and the South Marco Beach renourished in April of 2013. All these projects require annual monitoring as a condition of the FDEP permit. Atkins North America, Inc. has successfully performed monitoring events for Collier County in the past. Additionally, Atkins North America will provide an independent, third-party evaluation of project performance. Atkins North America has not being involved in the design and/or execution of these projects requiring monitoring. Monitoring requirements for Wiggins Pass Channel straightening have been significantly increased by FDEP and are specified in the post construction monitoring plan for that project. The monitoring reports will collect and analyze data consistent with FDEP requirements and also Collier County's historical beach analysis standards that have been developed over the past year. This information will form the basis for future beach renourishment and inlet dredging requests. FISCAL IMPACT: Funds are available in the amount of$197,371, in Tourist Development Tax Fund 195, Project No. 90536, County/Naples Beach. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the May 8, 2014 CAC meeting this item was unanimously approved by an 8 to 0 vote. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval.—CMG RECOMMENDATION: To approve a Work Order for Professional Engineering Services for the physical monitoring of Wiggins Pass Inlet, Doctors Pass Inlet, Caxambas Pass Inlet and the physical monitoring of South Marco Beach by Atkins North American, Inc. under Contract No. 13-6164-CN for a lump sum amount of$197,371, approve necessary budget amendment, and make a finding that this item promotes tourism. Prepared by: J. Gary McAlpin, P.E., Coastal Zone Management,Natural Resources Department Attachment: Proposal May 29,2014 New Business 7-b 2 of 8 Physical Monitoring& Engineering Report Services for Collier Coastal Zone Management CN 13-6164 May 6,2014 SCOPE OF SERVICES This monitoring will take place on various beaches and inlets of Collier County as indicated below. The following is a list of expected monitoring locations.These locations are inclusive but may vary from year to year depending on permit conditions. Exact boundaries,survey locations,ranges and control monuments will be based on previous monitoring reports. Consistency with previous surveys is extremely critical and significant to Collier County. Contractors/consultants will have the responsibility to complete monitoring for the respective beach segments indicated below. Survey monitoring locations are as follows: • South Marco Beach physical monitoring • Wiggins Pass Inlet/interior channel/borrow area • Doctors Pass inlet and interior channel • Caxambas Pass inlet/borrow area Task 1—South Marco Island Physical Monitoring Task 1.1—South Marco Island Beach Profile Surveys All work shall be conducted in accordance to Section 01000(Beach Profile Topographic Surveying)and 01100(Offshore Profile Surveying)of the March 2004 Bureau of Beaches and Coastal Systems Monitoring Standards for Beach Erosion Control Projects including field methodology and final deliverables.http://www.dep.state.fl.us/beaches/publications/pdf/standard.pdf Data collected for the monitoring of the project shall include beach profile surveys and inlet area surveys. These data will be collected by Atkins for the topographic&bathymetric survey information. Based on the scope of work requested by Collier County, Atkins will only address Range Monuments R-139 through R-148,G-1 through G-5,and K-1 through K-2. Prior to the start of the survey a reconnaissance of FDEP second order monuments is required to confirm that survey control is in place and undisturbed using Real Time Kinematic Global Positioning System (RTK GPS). In order to achieve required accuracy,the survey shall be controlled using FDEP 2nd order monuments. All accessible 2nd and 3rd order FDEP control monuments in the project area shall be located using RTK GPS. Topographic and Hydrographic profile surveys will be collected.All data seaward of the dune shall be collected using RTK GPS technology. Upland areas inaccessible to RTK GPS shall be collected using robotic total station techniques. Upland topography shall extend approximately 150 feet landward of the vegetation line or until an obstacle is encountered. An ACSM Certified Hydrographer shall oversee all hydrographic surveys for nearshore,offshore and inlet surveys.Hydrographic portions of the profile line shall be collected from a survey vessel equipped 1 May 29,2014 New Business 7-b 3 of 8 with RTK GPS technology and a dynamic motion sensor to provided instantaneous tide and motion corrections.Manual tide readings will be taken while conducting the onshore portion of the profiles to verify onboard tide readings. Standard hydrographic procedures shall be followed including all necessary quality control checks.Horizontal and vertical positioning checks will be conducted at the beginning and end of each day using second order FDEP monuments located in the project area. The fathometer will be calibrated via bar-checks and a sound velocity probe at the beginning and end of each day.The DIGIBAR PRO sound velocity meter or equivalent which provides a fast additional calibration for sound velocity as compared to the traditional bar check shall be used.More specifically,bar checks will be performed from a depth of five feet to a maximum depth of twenty-five feet. Analog data showing the results of the bar check calibration will be displayed on the fathometer charts at five foot increments during descent and ascent of the bar. In order to maintain the vessel navigation along the profile lines HYPACK navigation software or equivalent shall be used. This software shall provided horizontal position to the sounding data allowing real-time review of the profile data in plan view or cross section format.The navigation software shall also provided navigation to the helm to control the deviation from the online azimuth. The landward limits of the hydrographic survey shall be based on a minimum of fifty feet beyond the seaward extent of the beach profile. Profiles shall extend seaward beyond the depth of closure(11 ft NAVD88),or 2,500 feet offshore,whichever is further. A Professional Surveyor and Mapper(PSM)shall sign and seal the required DEP survey reports which shall included field survey notes,profile plots, GIS plan view maps,photographs in both directions along the beach and towards the dune also a close-up of the monument when found as well as all other required deliverables included in Section 01000 and 01100 of the FDEP Monitoring Standards for Beach Erosion control Projects http://www.dep.state.fl.us/beaches/publications/pdf/standard.pdf. Four copies of the report along with a CD version will be provided to the County. Task 1.2—South Marco Island Monitoring Aerial Photography Aerial imagery of Marco Island R-139 to R-148,G-1 to G-5 and K-1 &K-2 will be collected in accordance with FDEP section 02100 Environmental Acquisition specifications. Color flight photos using a precision aerial camera will obtain negatives for preparation of raster imagery.The photos will use ground-truthed control points for to process and ortho-rectify the imagery. Imagery will be supplied in AutoCad,TIFF/TFW format with 0.5 ft pixel resolution.A flight report and metadata will accompany 1" = 100' scale raster image files. Task 2—South Marco Island Engineering Monitoring Report Atkins shall prepare the yearly monitoring reports in accordance with the Florida Department of Environmental Protection(FDEP)Bureau of Beaches and Coastal Systems(BBCS)protocol for submittal to Collier County,FDEP and USACE. The purpose of the report is to summarize and discuss the topographic & bathymetric data collected and identify erosion and accretion patterns within the monitored area. Based on the scope of work requested by Collier County, Atkins will only address Range Monuments R-139 through R-148, G-1 through G-5, and K-1 through K-2. Atkins will review the data and use the information to create a database to identify 2 May 29,2014 New Business 7-b 4 of 8 and characterize trends and current conditions of these reaches of Collier County's coastline. The database will be created to enable visualization and completion of a comparative analysis. Specific quantities and parameters that will be analyzed,if data are available,include the following: • Shoreline and volume change rates • Beach profile evolution • Identifying and quantifying areas of acute erosion All monitoring reports will include a transmittal referring to applicable FDEP/USACE permits,the permit condition requiring the report and the period in which the monitoring was conducted. The reports will be submitted as a bound printed report and on a disk in electronic.pdf format. Atkins will prepare for, travel to and attend one(1) meeting. The meeting will be held to coordinate the project, meet with County staff, and to provide project updates to the County Project Manager and other stakeholder representatives as deemed necessary and appropriate. One Atkins project manager or senior engineer will attend this meeting,again as deemed appropriate. Atkins will complete monthly updates to County staff on the schedule, task and present budget of the project. In addition, quarterly progress reports will be prepared that outline project expenses to date and review the budget and schedule. Task 3-Pass Physical Monitoring Task 3.1.1,3.2.1&3.1.1—Wiggins,Doctors and Caxambas Bathymetric Surveys Nearshore cross-sections will be surveyed as per the previous monitoring survey events.An ACSM Certified Hydrographer shall oversee the hydrographic survey.All work will be conducted in accordance to Section 01200(Borrow Site, Shoal and Other Bathymetric Surveying)of the March 2004 Bureau of Beaches and Coastal Systems Monitoring Standards for Beach Erosion Control Projects. Data collected for the monitoring of the project shall include navigation channel and borrow area surveys for: Task 3.1.1 -Wiggins Pass Bathymetric Survey • Stations-2+00 to 15+00 and C-3 through C-35 per the Wiggins Pass Physical Monitoring Plan,June 2012) Task 3.2.1 -Doctors Pass Bathymetric Survey • Entrance,Turning Basin,East,West and South Channels per the Doctor's Pass Physical Monitoring Plan,March 2005 Task 3.3.1 -Caxambas Pass Bathymetric Survey • Inlet throat and borrow area out to 18ft contour per the South Marco Island Physical Monitoring Plan,April 2012 Cross-sections will be collected from a survey vessel equipped with RTK GPS technology and a dynamic motion sensor to provided instantaneous tide and motion corrections. Standard hydrographic procedures shall be followed including all necessary quality control checks. Horizontal and vertical positioning checks will be conducted at the beginning and end of each day.The fathometer will be calibrated via bar- checks and a sound velocity probe at the beginning and end of each day.The DIGIBAR PRO sound 3 May 29,2014 New Business 7-b 5of8 velocity meter or equivalent which provides a fast additional calibration for sound velocity as compared to the traditional bar check shall be used.More specifically,bar checks will be performed from a depth of five feet to a maximum depth of twenty-five feet or a depth representing the maximum potential depth of the survey area.Analog data showing the results of the bar check calibration will be displayed on the fathometer charts at five foot increments during descent and ascent of the bar.In order to maintain the vessel navigation along the profile lines HYPACK navigation software or equivalent shall be used. This software provided horizontal position to the sounding data allowing real-time review of the profile data in plan view or cross section format.The navigation software will also provided navigation to the helm to control the deviation from the online azimuth. Task 3.1.2&3.2.2—Wiggins and Doctors Pass Adjacent Beach Profiles As part of the Wiggins Pass monitoring program,the adjacent R-monument and half lines from R-11 to R-21 will be surveyed.An additional MHW survey will extend from R-17 north approximately 1,500 feet and east along the sandy shoreline on the south shore of Wiggins Pass.At Doctors Pass the survey will include FDEP Profile Lines R-58A,R-58,R-59,R-60,R-60+518',R-61,R-61+408',R-61+816',R-62, R-63, and R-64. Prior to the start of the survey a reconnaissance of FDEP second order monuments is required to confirm that survey control is in place and undisturbed using Real Time Kinematic Global Positioning System (RTK GPS). In order to achieve required accuracy,the survey shall be controlled using FDEP 2nd order monuments. All accessible 2nd and 3rd order FDEP control monuments in the project area shall be located using RTK GPS. Topographic and Hydrographic profile surveys will be collected.All data seaward of the dune shall be collected using RTK GPS technology. Upland areas inaccessible to RTK GPS shall be collected using robotic total station techniques. Upland topography shall extend approximately 150 feet landward of the vegetation line or until an obstacle is encountered. An ACSM Certified Hydrographer shall oversee all hydrographic surveys for nearshore, offshore and inlet surveys.Hydrographic portions of the profile line shall be collected from a survey vessel equipped with RTK GPS technology and a dynamic motion sensor to provided instantaneous tide and motion compensation. Beach profiles will extend out at least 2000 feet seaward and/or to the depth of closure. A Professional Surveyor and Mapper(PSM)shall sign and seal the required DEP survey reports which shall included field survey notes,profile plots,GIS plan view maps,photographs in both directions along the beach and towards the dune also a close-up of the monument when found as well as all other required deliverables included in Section 01000 and 01100 of the FDEP Monitoring Standards for Beach Erosion control Projects http://www.dep.state.fl.us/beaches/publications/pdf/standard.pdf. Four copies of the report along with a CD version will be provided to the County. Tasks 3.1.3,3.2.3&3.3.2-Wiggins,Doctors and Caxambas Aerial Photography Aerial imagery of Wiggins,Doctors, and Caxambas Passes will be collected in accordance with FDEP section 02100 Environmental Acquisition specifications. Color flight photos using a precision aerial camera will obtain negatives for preparation of raster imagery. The photos will use ground-truthed control points for to process and ortho-rectify the imagery. Imagery will be supplied in AutoCad,TIFF/TFW 4 May 29,2014 New Business 7-b 6 of 8 format with 0.5 ft pixel resolution.A flight report and metadata will accompany 1"= 100' scale raster image files. Task 3.1.4—Wiggins Pass ADCP Study A survey of the currents and tides using four(4)Acoustic Doppler Current Profiler(ADCP)type instruments will be performed in Wiggins Pass.Measurements will be taken over a span of two weeks(14 days)within the main channel and the north,south,and east tributary channels.The measurements shall be taken at survey cross-sections.These cross-sections may be in addition to those described in Task 3.1.1 above. Water surface elevations and current velocities will be collected at surveyed cross-sections to compute total flow volumes from each tributary channel and the main entrance channel. Atkins will rely on scuba diver support from the County Coastal Zone Management Dive Team Members to support this operation.Also the County will provide their 17 ft Carolina Skiff for use in instrument deployment and daily checks during the project.It will be the responsibility of the County to aid Atkins in setting and retrieval of the ADCP instruments and daily checks to monitor the condition of the instruments. If the instruments are displaced,the County divers will aid Atkins in recovery and re- installation of the ADCP instruments. Data will be downloaded after two continuous weeks of deployment and processed for analysis and reporting under Task 4.1. Task 4—Pass Engineering Monitoring Reports Atkins shall prepare the yearly monitoring reports in accordance with the Florida Department of Environmental Protection(FDEP)Bureau of Beaches and Coastal Systems(BBCS)protocol for submittal to Collier County,FDEP and USACE. Data collected for the monitoring of the project shall include navigation channel and borrow area surveys for: Task 4.1 -Wiggins Pass Report Task 4.2-Doctors Pass Report Task 4.3 -Caxambas Pass Report The purpose of these monitoring reports is to summarize and discuss the data, the performance of the beach fill project, and identify erosion and accretion patterns within the monitored area. In addition, the report shall include a comparative review of adverse impacts attributable to the project(s). Specific quantities and parameters that will be analyzed,if data are available,include the following: • Bathymetry changes within the passes and borrow areas • Bathymetry changes across the interior navigation channels • Volume change rates • For Wiggins Pass a sediment budget assessment will be performed. The above analyses will provide a qualitative understanding of the project and/or storm-induced bathymetry changes to the pass. 5 May 29, 2014 New Business 7-b 7 of 8 All monitoring reports will include a transmittal referring to applicable FDEP/USACE permits,the permit condition requiring the report and the period in which the monitoring was conducted. The reports will be submitted as a bound printed report and on a disk in electronic.pdf format. Atkins will prepare for,travel to and attend one(1) meeting. The meeting will be held to coordinate the project, meet with County staff, and to provide project updates to the County Project Manager and other stakeholder representatives as deemed necessary and appropriate. One Atkins senior engineer or project manager will attend this meeting,again as deemed appropriate. Atkins will complete monthly updates to County staff on the schedule, task and present budget of the project. In addition, quarterly progress reports will be prepared that outline project expenses to date and review the budget and schedule. Task 5-Historical Analysis&Report(1995 to 2005) Atkins shall review data sets collected from the first County-wide beach nourishment project in 1995,the major nourishment events,and minor maintenance activities from 1995 to 2005.The purpose of the report is to establish a benchmark for Collier County beaches, discuss the topographic & bathymetric data collected, changes in shoreline and volume, identify variations in beach width and vegetation extents as those locations change with respect to beach nourishment activities and storm events. The above tasks will provide a qualitative understanding of the history of storm-induced topography and bathymetry changes to the beach and the nourishment activities. The reports will be submitted as a bound printed report and on a disk in electronic.pdf format. Atkins will prepare for, travel to and attend two (2) meetings. The meetings will be held to meet with County staff to coordinate the project and to provide project results to the County Project Manager, County Commission and other stakeholder representatives as deemed necessary and appropriate. One Atkins senior engineer will attend each of these meetings,again as deemed appropriate. Budget Estimate Work for this assignment will be performed for the lump sum amount of$197,371.00. Work will be billed to the County on a monthly basis based on the percentage of work completed for the preceding month. Task 1 —South Marco Island Physical Monitoring $24,455.00 Task 1.1 —South Marco Island Monitoring Beach Profile Survey $17,600.00 Task 1.2-South Marco Island Monitoring Aerial Photography .$6,855.00 Task 2—South Marco Island Engineering Monitoring Report $10,298.00 Task 3—Navigation Channel,Borrow Area and Interior Inlet Bathymetric Surveys $134,258.00 Task 3.1 -Wiggins Pass Monitoring Task 3.1.1 —Wiggins Pass Bathymetric Survey $9,132.00 6 May 29, 2014 New Business 7-b 8 of 8 Task 3.1.2—Wiggins Pass Beach Profile Survey .$17,770.00 Task 3.1.3—Wiggins Pass Aerial Photography $6,133.00 Task 3.1.4—Wiggins Pass ADCP Study $40,339.00 Task 3.2—Doctors Pass Monitoring Task 3.2.1 —Doctors Pass Bathymetric Survey $9,132.00 Task 3.2.2-Doctors Pass Beach Profile Survey .$7,520.00 Task 3.2.3—Doctors Pass Aerial Photography $4,071.00 Task 3.3—Caxambas Pass Monitoring Task 3.3.1 —Caxambas Pass Bathymetric Survey .$15,872.00 Task 3.3.2—Caxambas Pass Aerial Photography $5,491.00 Task 4—Navigation Channel,Borrow Area and Interior Inlet Monitoring Reports $22,013.00 Task 4.1 -Wiggins Pass Engineering Report $12,924.00 Task 4.2—Doctors Pass Engineering Report $6,634.00 Task 4.3—Caxambas Pass Engineering Report $8,745.00 Task 5—County-wide Historical Analysis and Report(1995-2005) $18,836.00 Total $197,371.00 Schedule Estimate The following schedule of completion is anticipated. 1. Field survey will begin within 15 calendar days following the Notice-to-Proceed and receipt of all required data to begin effort. 2. Field survey will conclude in 10 calendar days baring any inclement weather or stoppages of work. 3. Topographic and Hydrographic survey information will be processed and delivered within 30 calendars days from NTP. Assumptions 1. All existing information/documentation including, but not limited to, survey data, project permits, environmental information,previous studies,etc.will be provided to the Atkins by the County. 2. The CZM Dive team will support Atkins as needed in Task 3.1.4 Wiggins Pass ADCP Study. 3. No biological monitoring of artificial reefs or hardbottom is included in this scope of work. 4. No side-scan sonar or diver verification of seagrasses, artificial reefs or hardbottom are included in this scope of work. 7 May 29,2014 New Business 7-c 1 of 17 EXECUTIVE SUMMARY Recommend that the Tourist Development Council (TDC) recommend BCC approval for services needed to prepare and submit State Nationwide Permit Application for the maintenance dredging of Clam Pass, due to concerns about the critical condition of the Pass, for an estimated cost of$378,350 under Project 195- 88032,and make a finding that this project promotes tourism. OBJECTIVE: For the Board of County Commissioners to approve and authorize the Pelican Bay Services Division to prepare, sign and submit a Nationwide Permit for the maintenance dredging of Clam Pass due to concerns about the critical condition of the Pass. CONSIDERATIONS: 1. On December 11, 2012, the Board of County Commissioners clarified and reaffirmed that the Pelican Bay Services Division has the sole responsibility for advising the County on dredging and maintaining Clam Pass and will manage such activities for the County. (Ordinance No. 02-27, as amended). 2. Periodic hydraulic and physical monitoring of the Clam Pass has been undertaken since the March 2013 dredging to monitor the inlet dynamics and its stability. The data and analysis of the 12 month post dredging conditions indicate shoaling and flow restriction has occurred in the interior portion of the pass to such an extent as to threaten the inlet stability. Due to concerns of this critical condition, PBSD consulting engineer and biologist has recommended to the PBSD Advisory Board to authorize maintenance dredging of the pass. 3. On May 7, 2014,the PBSD Advisory Board voted to prepare for submittal of a permit application that would allow for maintenance dredging of Clam Pass to include areas not eligible to be dredged in the emergency reopening that occurred in March 2013. The proposed maintenance project is intended for dredging the interior sections of the Pass (Sections B &C of the dredging template previously dredged). In order to cover all contingencies that may be in place by the time the maintenance dredging permit has been reviewed and approved, which could be two months from now, the permit application will include dredging all three Sections with a final determination of the actual dredge area made at the time of bidding for the project. (See attached exhibit). FISCAL IMPACT: The fiscal impact for this project is to be determined with funds that are available in the TDC Fund 195, estimated as follows: Activity Amount Firm Prepare& Submit Application $ 18,100 THA/H&M Coordinate with USFWS (if necessary) $ 1,400 THA Design&Plans $ 15,000 H&M Construction(Cost Estimate attached) $343.850 TBD $378,350 LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. -CMG. GROWTH MANAGEMENT IMPACT: None May 29,2014 New Business 7-c 2 of 17 RECOMMENDATION: That the Tourist Development Council (TDC) recommend BCC approval for services needed to prepare and submit State Nationwide Permit Application for the maintenance dredging of Clam Pass, due to concerns about the critical condition of the Pass, for an estimated cost of$378,350 under Project 195-88032, and make a finding that this project promotes tourism. Prepared by: Neil Dorrill,PBSD Administrator Reviewed by: Leo Ochs, County Manager Attachments: Clam Pass Dredge Area Clam Pass Opinion of Costs Clam Pass Permit Drawings May 29,2014 HUMISTON New Business 7-c „ , _ 5679 STRANI C ill12T r &MO()RE NAPLES,FLORIDA 34110 ENGINEERS PHONEs239594 2021 COASTAL ENGINEERING DESIGN AND PERMITTING May 19,2014 Sent Via E-mail MEMORANDUM: To: Neil Dorrill Administrator, Pelican Bay Services Division From: Mohamed Dabees, Ph.D., P.E. Regarding: Opinion of Probable Costs for 2014 Clam Pass Maintenance Dredging This memo provides an opinion of probable construction costs for the proposed 2014 maintenance dredging of Clam Pass. The attached bid schedule provides itemized cost estimates with a recommended construction cost budget of $350,000. This estimate is based on previous costs of maintenance of Clam Pass with adjustments for the Consumer Price Index. We have included a 15% contingency to allow for additional shoaling that may occur between when the condition survey was done and the start of dredging. The proposed dredging template includes the inlet channel (Section A), and interior flood shoal Sections B and C.The proposed dredging includes the interior part of section C which was not dredged during the previous 2013 dredging. The referenced permit plans indicate the dredging cross-sections and volumes as documented by the March 2014 survey. The following table provides the breakdown of the available material to be dredged out of each the three sections of the dredge template based on the survey of March 2014. Table 1.Dredge quantities for each template section based on March 2014 survey Template Section Volume (CY) Section A 2,800 Section B 4,500 Section C 5,700 Total 13,000 The means and methods of dredging will be up to the contractor and may involve hydraulic, mechanical or a combination of methods as determined by the contractor. The permit review will determine construction limitations for this interim maintenance dredging project. Once those limitations are determined, plans and specifications will be finalized for bidding this project. Attachment May 29,2014 New Business 7-c 4 of 17 COLLIER COUNTY BID SCHEDULE WITH PRELIMINARY COST ESTIMATE COLLIER COUNTY CLAM PASS MAINTENANCE DREDGING-2014 May 19,2014 COST ESTIMATE HUMISTON AND MOORE ENGINEERS FILE NO.13-078 Estimated Unit Total Item Quantity Unit Cost Cost 1. Mobilization and demobilization 1 Job L.S. $ 75,000 2. Survey control and progress surveys 1 Job L.S. $ 10,000 3. 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IAk Fn.R i D ubue mmebeue-e�-�mm ume eo�u000 C g im n MMooeee .... a .....:asea..aaaavo.... eeeeeeeA o m O g g Q ®�&� tl8fficu� 8oee�Fg�P x,fwMS»88xB .. ao > m loam"s.. a .mem mm" m� mm.�mm .m� z 1 0 0 i E 8 No17Y864' + .mME�Boi nMBee=tl '2 -3 77 m OJ '� a7bb bi.U 'vbbuuo'abobo�m-Y umm..v amm000m:i S A n A 3! m m rn raRo : I,:.... bee __..,._:memo"I.abu A IClRCSUBTOTAL I ICUTBSUBTOTAL I ICUTA SUBTOTAL I .1 88 Zr,' H 5,702 1 4,4 2.773 F f1 o O m Z O 1 1 ELEVATION FEET,(NAVD) I I ELEVATION FEET,(NAVD) y I LEVATION FEET,(NAND) n n 1 1 ro a ' w a w ,a ° - a - a s a • • C O 0 8 -0 m RI 1 16 8 II v m a 1 PA _ , O ' = OD N W OD '� � N ; N j I N 1 a ,4, 5 uI ° R 8 O > a G Q I r8 8 E8 8 E 8 T c 2 i i 1 v'w 8 I 8 I 1' I I II 3r max 0¢;z�c W. N _ Tmo o x V O'm n j I ELEVATION FEET,(NAVD) I I ELEVATON FEET,(NAVD) , I ELEVATION FEET,(NAVD) ,74?.:' I I I I 1 1 1 1 I I i w a wLno 3 o",4.i,T ' "'.4.i,i,T,° Ib,i.4,i,i.'\-:ilQ,i.i.T,i oN - _ L' Ov�P $ i ° ' .co -O n n \a]mo 1 S - S I 4 N a n00 s _ ., s o r,--,-r2 vin L"L"m-i Ny I. . <mm 1 _ 1 ; 'n 2n t 8 z k Oz 2 - n z IInnn N v O I_ i w_ j I W om ^ n P. 5, > o g vnr=n oz ° 1 + I + ! 1 Mm I ES 8 g0 8 rg N n ^ OI=O �. .. I t n fc � 8 a °8 8 z g" `g 9 I 1111 Eix>m g g- 8- 11 P.-,7.,.,7,,, ,;,s. T .ig ° l'. ,., or. 40 1' O o- o- - n I�p n - h'''7''° .. 8- § 8- § 8 o s x 1 I ELEVATION FEET,(NAND) I I ELEVATION FEET.(NAVD) I I ELEVATION FEET.(NAND) I I 1 1 I. 1 1 1 1 1 A W N S Z 1 N D I N _ w ♦ _ ♦ I N - D r D .. 1 N mm—, m 1B® ' $ B® F. B® o o o m N �'I D y }}I�� 1 - ' o u H�u nrzy S Pr 8 �L g QQ to 10.,0 i i < z 7 7 7 7 O m W[n N= 1 n _ I n I g r >m0= g 0 5 zofo - o a O Z Z 2 � c 5 ` 4 ` z z NzD Z 1'. - ': d nAmm mg 4 Zm=iz ' 9 o o ° D o ° o ;o y 8 R= X 8 8 Lk mo m ! ''=S C :S C VS C n D j I m m N nl uln m T. m uu !E AO M AA m g as 9 g as O0< Z I H 1 H I H in In rn g 1� , 8 1 Pu $ 1 / C" A ' y o 0 0 r D = >zt Z co > o NJ m m o 0 O'• m R 0 D Z O c m 5 8 o° ° ,z m x v oD 7 o ELEVATION FEET,(NAVD) ELEVATION FEET,( NO) ELEVATION FEET.(NAM 0 y I N _ 1 1 1 N - w . I N _ I I 1 N - a I N! - I I + I p C m 1 iiu m `O g 6 g 00 ^< QQ v m 7 F:. Z 1 1 g n n 0 8 0 8 °° : ` No x N co N g I m 8 m 8 O A ; ; ! ■ R 11 m I 4p G8 .= E8 oe s8 :5 C T. C g' E i g E E g [a X � H 1 II v 1 III 8 1, 8 411 8 1 ■ ■ lgommammra ^y _ o _;7 te 7 .-I ir n` zz� 0 P I x -x� g ° = 5 X L x o� m-I A 0 I I ELEVATION FEET,(NAND) I I ELEVATION FEET.(NAND) I I ELEVATION FEET,(MAYO) . m i I 1 1 i I w I I i I n '8" ,4. " .i.4, .4, . .4. . I .i, 4.i i. .i.4.i.i, W n o ,- s cn m D V ON ! - I. AO ND g .. b .. _. O C z yZ i'- 7 LIT. zn Oz n z vzi1�., N 4 0 N u , I ri olr,, R g g 1 s N N AO - =0 OZ c 1 ^N + c I Y R N grg 1 EE rmi r m0 E $ R= g ° R= in 8 R} s y(n O zr E' 5 C V 5 C _ U 5 J= ,_ n _ 0 F A'75 as 'G EE ° g 3 i H , II ■ 11,,„ z gg 9 AA 9 _ 5 ,VI In s- r 8- O .:., — Dcii n O )'Li A0 0 o- 6- o." ) �N 1gA� y- r. 3°ti°A _ : ,: c I SON ti £ E g g ° g 3J x x . . I I ELEVATION FEET.(NAVD) I I ELEVATION FEET.(NAVD) ELEVATION FEET,(NAVD) U A N• O u I I 44 - N a w I r, T .I I 44 _ a I I I 1. I N I _ .. a D O O m x AA.o3 N 180 8 1B® 8 8B0 Dm Oym xe c o,D y 4 I OminmO - ? 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I .I.' . lL1.1.1.0 N e ♦ N S 1®® 1®® E 1®®O z v s o D D Z 1 R ^ 1 ^ I g\ O m N c° 4 N I a N $ Pc N° 0 4 ^ 8 ,4,v - N Pc b n A z l F,a ; °c l 15 i ■ g D i 8 g ° i 8 g ° i 8 g z I :5 1n :` 2 Z 7 7 Z - C Z ° Si m ° H ° E3 v ■ I v l H , v I 1 1 %1 1 ill o 4 ° '11 ° 411 fF, mi-a 8 g 8 lw Mx� a 7 ono CO m A n 5 W U O r oV 1 v I ELEVATION FEET.(NATO) I I ELEVATION FEET.(NAVD) I ELEVATION FEET.(NATO) C.U m D I I I I N I I I I I I I N ♦ m IlN °S°; g 1 B®8 182 8 18® O C InD gg m 17 Pc zn Oz a. ss ate = a' _H Z Nm g I °m IA 8 in as 8 If, 8 E! CO as as °o H i f v2i _ 4 .. vilnln mG� _ F n O , ° Z c // c � 8 58 8 l Exxy.U�i ./ ,N N )� 3 ,NW, ° ' Ps v p: PaB In n O 3 N°A °c 1 NI o O x 3 A W N 7. Z oy 1 1 ELEVATION FEET,(NAVD) 1 1 ELEVATION FEET,(NAND) 1 1 ELEVATION FEET,(NAVD) v v v m 5, - pp 1 1 1 e -. - 1 u 1 1 -• 1 1 i u p 0 y m N NN. 1 .1.I.a.1. 1 .11.±.1.m NN - w N - N A m m IN - - N w m m v1< zz mrZ= 8 18® F 8 a8® E g I®® nOO ~O co 4q '�$D' m=S YR v v R' 's p` Z ofo - _ a: j �s'77i 1 zzE> 8 y; 8 [E 8 it >cmm as as A as mo / c n F E A"S fig" j to D = _ m O m z 0 8 o 0 o M- M sn x o- A - g g 1m.,� n pm Z $ o oo= < Z A � Y'°n O O m n O o n CC O ; ELEVATION FEET,(NAVD) ELEVATION FEET,(NAVD) 1 r ELEVATION FEET,(NAVD) • O I I m g I 1 1 1 1 1 1 1 p p m 1 : 1 IN - w N - N • • m IN YI.1.I,Il. l..l.±. l .m IN _ .. • N - N w .. m o le' , s i S S S A D S g g oo 2 7 7 $ - 7 a 3m 7 7 m g g �" 35 I - =S I - N 's wa S j O of A j 1 y 3E Z 1 y > I y V F i/ C w n ,.ail Am- 8- 7 r.7w z x £ E EE aiz• 2�Fn 4 g• x o Sri, Y o nn o • A [) •- n n o U O o-C m Ln m n 1 1 ELEVATION FEET,(NAVD) I 1 ELEVATION FEET,(NAVD) 1 1 ELEVATION FEET,(NAVD) m m nv1 1 N - ! ! w - N w .. 1 !. ! r ro - N °, m - ! r ' - •I N n : 0 : N5 m8® ]Ro o > Z ZCZ] ' EE 1 7 Ea 1 `.E o CO A CO Io s IIv 8 II Lill AE All 111 4 , I . N O 2 1 g 11 m O OZ 1 A M 4 ? 8 I il f=x 3n -1 DN yi t.'. 71 D J : fD ro vb r o E Oo A N I L.1 v A 3wNOp n y 4 N ONE 3 ,...?4,..-7. Z 0 0 A N In v1 j ELEVATION FEET,(NAVE) ELEVATION FEET,(NAVE) r I ELEVATION FEET,(NAVE) xx O O y m I N - } P i N - N a - • C, . N - N • w m 1 N - m w r N - N a w m G OFzfi.....OF 88® gx oN=®® ° Et 2i p 0DNN 1 I I 3R ;Nx� n n :£ n n n n R y°Ff a s Lb a s In a s - DZZZ I .%, g EE I g m `S I Ve z ZD 8 z — g b g - N p z i ;gym" S �� a u $ H Z-<1 Z D I _ D I I I ' I - ' E m g m m m .0 z i it y HE C C C //Qg :S E/ // ,�;i - 1 - i .TA p O' c m I", O D Z m Z hl O O Z m In D ~ O n r Z O 2 D C O I N , ELEVATION FEET,(NA VE) I -I PELEVATION FEET,(NAVD) j I •ELEVATION FEET.EET.(NAVE) j i r N " _ a • I N - I a w - N a w m ° m o • Z - I ` 3R I i _ A D I o 9, Q w 4., • W I 1 - e I a I g e E g N C E 43 o Z r y Z '' = I 2 ' F I , - it ... ri 4_ C}X14. I i i z..' .�I� m �Ny�..jj _ - rp O D O • p • m - 0 D o LV 0 s 7 P m I 1 ELEVATION FEET.(NAVE) I ELEVATION FEET.(NAVE) I ELEVATION FEET.(NAVE) C.N!1 >D El I. I i w _ a a .. I N - m I I N _ N a w .. I _ I I / N - N a w \p ON N - . p. g A 0 O 8 S O € E ND i s r<V? I I I m Elf. p ` O C y OZ >Z<Z UZi m I m Cr 8 8 8 m 0o 2 2 m C = I I 8 I D 00 >rn m ti m p G p ° to ° G z ` { S Z =E: C i C z4 Ei n1 (SKDm V v m A T 1.7,[1„1 O 3N� n� rD J - T o_ A J I oN =J DON i i 7 3 A W N_ Z O I 1 ELEVATION FEET,(NAVE) I I ELEVATION FEET.(NAND) 1 1 ELEVATION FEET,(NAND) 1 1 1 1 I I I I e� o a i 11a A373,7,1- vl N",Y.T,T.i.�=T.T.t,T, "',4,i,T,S,i,Y,i,S.T.w Nn - -mow • m omsy< g- EEO _ ` 8- Ea® 8 4 m0mo = Z D• p• 2 £ ,zti°pff I ?S I R z Zz_z S 8 0 8 zn ,• 2 DcmA u [E N xlmm D I y ab Z 1 . ' Z z -Iz t m „ 1' w R m -i m so - . ; : z :e oo m o r m- 8 g - m c n s m =° . m C p- / C - iii O O p O o ^1 8 :» ,,,..> = .. . bi ., aka .. G m .,_ 5iA z,z z 8' $ ER M n laa • n - z,m A . q c ; 6 sg m g n ' I III m z 8 8 oC < • Z In T. A_ p O m z o O V. O ; ELEVATION FEET,(NAND) .II I ELEVATION FEET,(NAVE) I I ELEVATION FEET,(NAVE)I O I t N - N t .. p -- III !1 N - N > .. .. - P r I - N ♦ m o• p I- I N ♦ Ip V 8 s 8 8 O W I 1 gR I gR F. D J 3$ o e o e$ m 8 -.=a 8 eE 8 g. t•3 5 ` I 2 V y m �I�1vool o A Z I 'I I o-ii > I ~ 'Il A • y m 1 I 1 m . m... es s a8 ii of aA o 4 l' :TM `oII o .-O O _ o r n (" Y0 s w = I w ELEVATION FEET.(NAND) I ELEVATION FEET,(NAND) I I w ELEVATION^FEET.(NAVE) ' w m U m D I N - I. a m 1 N 8 m - m a w 1 u - - z ON A A O O 8 8 ,, 8 S"®® —_°�> 9 = -ni I- Vly - - - V R ,`O 8 8 8 5,' .9 s Oz i �s Z 1 n Z N m 'i m 1A 8 8 8 R Vf VI mO > I > I i> I y !='1> GOT Z g - g - m A - E ' m rn 7 m �� m my -1 > > ; E o - m o m 8 H in in y _ , z C C its ^$ n� i o E ixsm E o.., _ 0 3N`cr"L'D V pN V) 5 N m i=8 n E ?:'81),' ; A f y - G 3 F.' .n p w N z V I 1 ELEV., FT. 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NAVD zD 0 0 Z m VIZ . u o N 0 • N 0 of O O <O m Co MY, I m rnm Dp ° 0 m S Z 0 0 w w m w y 0 ;CO m rlrl FO Z g:P,,'' i �> tntn Np rA VEGETATION LINE AM m o '^ 0 w EXISTING STRUCTURE AI T.;cT, m D DI w f Zs D N ,w 73 A° � A A I 1\ O , m p w 6 A m f w— £=XDe O y r O Nm ,m z O AL. ^Vly ;• <m m C <� y0 3^e Z my w v O1 = \in o z �.°m »m..rZ -IN -4,_ W W z z yN W < ilnP, 8 ° mm Z D < 0 ° ��l Z p n A dA N O C < <O p ;< ^I 3 1 2 ti p =O Ii a N to r E = v 3 F f . y CX,Crn O U)AOZA patrtii; r,nN y r O U1� NO + � 0 0 O O O r O • Y,'Zv <p= N • O .,r O r,.. — a 00.1- .. [1 00+0 - . aw 1.■ peal I _ sa Y , x �T a > �m � r-' �. r ry+ 2, �rY • r yy _ ,..... gy„ clix_aw . .•• . , ... .. . ,.. • ,... , �� 2 i 44.1 0 ' t- 7 , - i:,-f",Ilf A:t"• ' `-•. D ri D ZN Z ... 1 110.***-�.� \ :::' —I r-, �' 11 �. ' ri • N �r i-^z+; qtr , / "`.lre �, ti`00> 413 Li) >=1 ..01,i;4",_,,o,"•,,try 44,•`1, ,, , ,0O l•' e • W ,ys y s,1 :.. ,.�, q ') ,,- 0 f..) .livi',..:.'''.4..', -„Aroc*,;;;;...4.:r*.--:_-----:'''''- '-'-, - . ...: ' 'A...,' 2` IP'1r 4.: CI•• To rri ',C1 ' - -'-4'i 'S '''.0/r.:. .114. . 4 , 11C / $ h . `` ` 1 yA r - .. , .ss f TI Z U $� i; r £ = D In OXV -nAi.� Z 3 N �, ♦•OvA n �,g a +- � m Ia. `:.. < .mo t.. • N. N CO KJ 3 > d.0INT. .x. s.. a f i Y wr i a • i r> r F r 4" b �: 441, r .. .4r � 4ad �" , v ,44'4 r Y f'of'1 _e "':#r'r. }e.... .. x ✓t'y Tx t • F • May 29,2014 New Business 7-d 1 of 10 EXECUTIVE SUMMARY Recommend approval of Tourist Tax funding to support the National FBU Youth Football Championships in December,2014 up to$125,000 and make a finding that this event promotes tourism. OBJECTIVE: Review and approved funding for managing and promoting the FBU Youth Football event. CONSIDERATIONS: Collier County was recently awarded the 2014 National Youth Football Championships and related events presented by Football University(FBU). These events will take place in Naples in December, 2014. There will be championship games for 6th, 7th and 8th graders, plus coach's clinics, all star games and regional qualifier games. The Tourism Department Sports Marketing team has brought these prestigious events to our community and as part of the bid award, our obligation is to fund the following costs to produce the event. Proposed FBU National Championship Expenses Dec.2014 ITEM-To be Paid by Collier County Projected Cost Facility Rentals $6,000.00 Event Staffing $7,200.00 Teams Transportation Provider $10,000.00 Officials $6,700.00 Event Permitting $500.00 Hospitality $1,000.00 Event Marketing $5,500.00 Trophies $600.00 Site Costs $2,500.00 Collier County Total $40,000.00 Natl. Paid Advertising Placed by Collier Vendor $85,000.00 Total Event Support Cost $125,000.00 The economic impact of this event is estimated at approximately$2.5 million in direct visitor spending in our community. The final games will be televised nationally on NBC Sports, giving our area great exposure that will help us drive first quarter visitation. FISCAL IMPACT: Funding for this event is included in the proposed FY 15 tourism department budget in Fund 184. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. May 29, 2014 New Business 7-d 2 of 10 LEGAL CONSIDERATIONS: RECOMMENDATION: Recommend approval of Tourist Tax funding to support the FBU Youth Football event in December, 2014 up to $125,000. PREPARED BY: Jack Wert, Tourism Director May 29,2014 New Business 7-d 3 of 10 Football University 2014 National Championship Economic Impact Projections Opening Week 9 Out-of-Town Teams X 40 players per team = 360 Youth Visitors 2 Adults per youth visitor X 360 = 720 Adult Visitors FBU will bring in 5 staff for 7 days Each team will be in Naples for 3 Days. Each adult will spend $150 per day and each youth represents$75 per day Total Direct Spending= $410,250 Total Economic Impact= $615,375 Championship Week 12 Out-of-Town Teams X 40 Players per team = 480 Youth Visitors 2 Adults per youth visitor X 480 =960 Adult Visitors 250 Additional youth visitors for FBU Combine 2 Adults per youth visitor X 250=500 Adult Visitors Potential for 3 All-Star Games with 6 teams and 35 players= 210 Youth Visitors 2 Adults per youth visitor X 210=420 Adult Visitors FBU will bring in 40 staff for approximately 9 days each Each team will be in Naples for 6 days Each adult will spend $150 per day and each youth represents$75 per day Total Direct Spending= $2,169,000 Total Economic Impact=$3,253,500 Combined Direct Spending = $2,579,250 Total Economic Impact=$3,868,875 Number of visitors and days spent in Naples is estimated and based off numbers supplied by Football University Staff based on past event history. 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'm ; !_. , .,. ........ am, ' i. , M i' .4,. -N■ .f,,,,: , , ....... 101 irit - o;yoll am. .. _ 4""` ..--,..,.. ,4 :1 N ( + � 1 :, - liala- • A 1'Ivii '-,,,1 M ' , :; Ar May 29,2014 New Business 7-e 1 of 4 EXECUTIVE SUMMARY Recommend approval of Tourist Tax funding to support the ConnectSPORTS Executive Sports Forum in November,2014 up to$15,000 and make a finding that this event promotes tourism. OBJECTIVE: Review and approve funding for managing and promoting the 2014 ConnectSPORTS Executive Sports Forum. CONSIDERATIONS: Collier County has been selected for the 2014 ConnectSPORTS Executive Sports Forum. The estimated $15,000 to bring this event to our area is to underwrite attendees' air fare and ground transportation, and to sponsor the hospitality events related to the Forum. This event will take place in Naples in November, 2014. ConnectSPORTS will use its sports industry relationships to recruit 10-12 senior level Event Rights Holders/Sports Planners to attend this forum. The 2013 ConnectSPORTS Executive Sports Forum was held at the San Juan Marriott Resort&Casino in San Juan Puerto Rico and the attendees included senior event personnel from USA Cycling, USA Gymnastics, USA Volleyball, US Lacrosse, Elite Tournaments, International Senior Softball Association, and other National Governing Bodies. ConnectSPORTS will work closely with the Collier County Tourism Department to create a schedule that will highlight key venues, hotels, and highlight the local sports community and infrastructure. In addition, ConnectSPORTS will work with the Tourism Sports Marketing team in selecting the attendees to ensure they meet the criteria for bringing future sports meetings and events to Collier County. The Sports Marketing team has brought this prestigious event to our community, and as part of the bid award, our obligation is to fund the above costs to produce the event. The goal of hosting the 2014 ConnectSPORTS Forum to our community is to drive future sports business by showcasing our region. Selected attendees will have the potential to bring future sports events and meetings to Collier County, and influence other event rights holders to do the same. This event will also help us market our region as a training site for the 2016 Rio Summer Olympics. FISCAL IMPACT: Funding for this event is included in the proposed FY 15 tourism department budget in Fund 184. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS: RECOMMENDATION: Recommend approval of Tourist Tax funding to support the ConnectSPORTS Executive Sports Forum in November, 2014 up to $15,000. PREPARED BY: Rob Wells, Sports Marketing Manager May 29,2014 New Business 7-e Connect SPORTS 2of4 2014 ConnectSPORTS Executive Sports Forum Request for Proposal Purpose of the Advisory Group The ConnectSPORTS Executive Sports Forum convenes annually to assist the ConnectSPORTS team in the development of resources and solutions for the sports travel industry. Benefits of Hosting • ConnectSPORTS will use it's relationships to recruit 10 senior level Rights Holders / Sports Planners to attend this forum. The 2013 ConnectSPORTS Executive Sports Forum attendees including senior event personnel from USA Cycling, USA Gymnastics, USA Volleyball, US Lacrosse, Elite Tournaments, International Senior Softball Association, and more. • ConnectSPORTS will work closely with the host hospitality community to create a schedule that will highlight key venues, hotels, and highlight the local sports community and infrastructure. • ConnectSPORTS will dedicate a moderated two hour "state of the sports industry" session for key representatives of the local community to ask questions, best practice share, and discover what Rights Holders / Sports Planners are really looking for. • Local host community will receive a detailed profile of each attendee prior to their arrival highlighting all event information to include detailed venue requirements, next open year(s), event history, etc. We will include RFP's for any Rights Holder/Sports Planner with events that are open for bid. • Each Rights Holder / Sports Planner will be asked to share a 10 minute presentation on their event(s) with the host CVB /Sports Commission. Dates 2014: ConnectSPORTS Executive Sports Forum-November 7th- 10th History 2013 November 17th- 21St Host Community: San Juan, Puerto Rico Host Hotel: San Juan Marriott Resort&Casino 2014 OPEN FOR BID 2015 OPEN FOR BID r t1 f !: 1 May 29,2014 New Business 7-e 3 of 4 Host Community Requirements Meeting Requirements The Host Hospitality Community must provide the following: Transportation a. Complimentary air transportation for 11 (eleven) Forum Participants (10 Rights Holders/Sports Planners and 1 moderator). Collinson Media&Events will cover air travel for any Connect Sports staff attending meetings b. Complimentary ground transportation for all Participants and ConnectSPORTS Staff II. Hotel a. 14 (fourteen) Complimentary guest rooms for individuals for three nights b. Complimentary guest room internet c. Welcome amenity d. 11 complimentary room drops III. Meeting Room Requirements a. Complimentary meeting space for 15 individuals in a U-shape configuration b. Complimentary Audio /Visual i. Screen ii. Projector c. Complimentary Meeting Room Internet IV. Meals/Entertainment a. Complimentary Friday night welcome dinner or function b. Complimentary breakfast on Saturday,Sunday,and Monday c. Complimentary lunch on Saturday and Sunday d. Complimentary dinner on Saturday night e. Complimentary Sunday night closing dinner or function f. Complimentary morning break on Saturday and Sunday to include refreshments and beverages Connect SPORTS 2 May 29, 2014 New Business 7-e Connect SPORTS 4of4 General Agenda Friday, November 7th Scattered Arrivals Opening Night Event-at the host city's discretion Saturday, November 8th Breakfast A.M. Meetings Lunch Afternoon tours and activities -at the host city's discretion Dinner-at the host city's discretion Sunday, November 9th Breakfast AM Meetings Lunch Afternoon Meetings Time on Own-Possible Host City Tours Closing Night Dinner Evening Departures Monday, November 10th Breakfast Scattered departures Bid Information If interested in bidding on one of these programs, please contact ConnectSPORTS Director, Patrick Higgins, at phiggins@collinsonmedia.com or 435.200.5623. cotiinsoni 3c 3 May 29,2014 New Business 7-f 1 of 12 EXECUTIVE SUMMARY Tourist Tax Grant Application Review and Recommendation for FY 15 Category B ($50,000) and Category C-2 ($150,000)and make a finding that this action promotes tourism OBJECTIVE: Review and make recommendations to the Board of County Commissioners for Tourist Development Tax Category B and C-2 grant applications for FY 15. CONSIDERATIONS: Tourism Grant Applications were made available on our tourism website in March and were due April 18, 2014. In accordance with the Grant Guidelines, the applications were first reviewed by the Tourism Director to verify they met the Grant Guidelines and then by the County Attorney for legal sufficiency. The applications were then reviewed by a panel of five tourism industry representatives on May 20, 2014. The Review Panel included: Beth Preddy, representing the restaurant industry; Darren Robertshaw, President, Collier County Lodging & Tourism Alliance, representing the hotel industry; Russ Burland, Greater Naples Chamber of Commerce, representing the retail and shopping industry; Randy Smith, Naples Transportation & Tours, representing the attractions industry and Elaine Hamilton, United Arts Council of Collier County, representing the cultural community. The review panel scored each application in accordance with the criteria outlined in the grant application forms and made suggestions on the funding level for each applicant. Category "B"-Marketing&Events Grants ArtsNaples World Festival,Inc. This 501 c (3) organization has received grant funding for the past three years to promote their May multi-venue, multi-discipline festival. Their first festival in 2012 featured Russian music and culture. The second year they featured Latin American music and culture. This year's theme was the music, food and culture of Italy. The 2015 festival will feature French music, food and culture. The past funding was as follows: FY 14 $25,000; FY 13 $50,000; FY 12$15,000. ArtsNaples World Festival is requesting $25,000 to promote the 2015 French theme in on line print media, targeted e-blasts to Florida Concert, Organise.net and others. Matching funding will come from corporate and individual donations, foundation grants totaling $310,000. The applicant is projecting 10,000 overnight visitors, 8,725 hotel room nights, $69,800 (1.8-1 ROI) in TDT and visitor spending of$7,717,500. The Grant Review Panel suggests funding of$25,000 for FY 15 and waiving the grant guidelines for multiple year applications due to the growing support,attendance and economic impact from this annual cultural event. NOTE: ArtsNaples also applied for an FY 15 grant to develop an on-line application (app) to promote the 2015 festival with a plan to offer that app to other Collier cultural organizations to inform visitors of all of the cultural activities going on in the area. The Tourism Director felt that this project was not a grant candidate, and would be better accomplished as a marketing project, similar to the annual production of the United Arts May 29,2014 New Business 7-f 2 of 12 Association Calendar of Events. This app project will be budgeted in the Tourism Department FY 15 budget request. Category"B"-Marketing & Events Grants (cont) Betterment Association of the Everglades Area,Inc. -Everglades Seafood Festival This 501 c (3) organization is a first time applicant. Their request is for promotional assistance with the Everglades Seafood Festival. They are requesting $25,000 to support TV and radio in Monroe (Keys), Ft. Lauderdale Boat Show, Miami Dade Yacht Show and radio in Broward and Miami Dade market. Matching funding will come from craft and food booth rentals. The organization is projecting 5,000 visitors to the festival, 250 room nights, $100,000 in TDT (4-1 ROI), $400,000 in visitor spending. The Grant Review Panel recommends funding for FY 15 at$25,000. Category C-2-Non County Owned/Operated Museums Holocaust Museum of SW Florida The Holocaust Museum & Education Center of SW Florida is a 501 c 3 organization and has received grant funding for eight years. The past three years approved funding has been: FY 13: $20,000; FY 12 $32,500; FY 11 $50,000. This year's request is for$50,000 to promote a year-long exhibit at the museum entitled "Unsung Heroes-The Soldiers and Liberators of WW II", commemorating the 70th Anniversary of the liberation of Europe by the Allied forces. The program will include personal stories of veterans, liberators and survivors of that era that have SW Florida connections. The exhibits will be both from the Museum's collection and traveling exhibits from other museums. The Holocaust Museum has provided a copy of their final status report for FY 14 grant. The museum reports 5,000 visitors to their museum in 2013, 50% of which were from out of Collier County. They project 1,827 overnight visitors, 9,135 hotel room nights, $56,637 in TDT and $401,806 in visitor spending as a result of the promotion of this program in 2014-15, and an ROI of $52,483 (1-1). The grant funding will be used in print, web, TV, radio in northern SW Florida, Southeast Florida, Northern and Midwest US, Canada. They will also promote through tour operators and European media. The Grant Review Panel suggests$50,000 and waiver of the grant guidelines for multiple year applicants. Golisano Children's Museum of Naples, Inc. C'mon is a 501 c (3) organization and has been a grant recipient for several years for constructing a model of the proposed museum, for support of the grand opening and to promote traveling exhibits brought to C'mon from other children's museums. Recent grant funding has been: FY 11 $100,000; FY 10 75,000; FY 09 $150,000; FY 08 $125,000. The museum did not apply for a grant in FY 12 or FY 13, so no final status report is required. C'mon is requesting $200,000 to be used for a year-long campaign entitled C'mon to Southwest Florida. They are using the tourist tax grant funds to produce and place digital and print advertising in Palm Beach, Sarasota, Canada. They plan Disney Radio in Tampa/St. Pete, east coast Florida counties; Clear Channel and Beasley Broadcasting in Tampa, St. Pete, Orlando and east coast Florida counties; TV in Tampa and Orlando. The campaign will feature the various educational exhibits for children in a "stay and Play" package that will include Collier County hotels. A special May 29,2014 New Business 7-f 3 of 12 "C'mon Bucks" to be used in the Museum. Planned hotel partners are Ritz-Carlton, Waldorf Astoria, LaPlaya and the Hyatt Regency Coconut Point (to draw visitors from Lee County). The museum is planning to bring the first science-focused exhibit to SW Florida called "Sid the Kid: Super Douper Exhibit". Matching funds totaling $163,940 are coming from their own funds ($70,200) and in kind contributions from Brighthouse Media, Delta Sky Magazine and Sarasota Magazine. C'mon indicates they contribute $2.2 million to the Collier County economy and employs 42 people. In the winter months, 60% of the museum's visitors are from outside Collier County. Visitors in the past year have been 154,237 from the US, 1,904 from outside the US and 3,610 from other destinations or unrecorded zip codes. The Grant Review Panel recommends $100,000 and to waive the guidelines for multiple year applicants. FISCAL IMPACT: Funding for Category B marketing grants in the amount of$50,000 and for Category C-2 of $150,000 is included in the Tourism Department's FY 15 proposed budget. ATTORNEY FINDINGS: The County Attorney has reviewed the applications and the legal review recommendations have been fulfilled by the applicants, making the applications in accordance with County Ordinances and TDC Grant Guidelines. RECOMMENDATION: Staff requests TDC recommendation for BCC approval of the above Category B marketing grant applications in the amount of $50,000 and the Category C-2 Non-County Owned Museum grant applications in the amount of$150,000 and make a finding that this action promotes tourism. SUBMITTED BY: Jack Wert, Tourism Director May 29,2014 New Business 7-f 4 of 12 „ -.. 11@" Naples Marco , 1 Marco s . d .., ....„, ,.„... .. .• Ever lades • • ,•• PARADISE COAST • • CATEGORY "B" May 29,2014 New Business 7-f 5 of 12 REPEAT FUNDING REOUESTS The Point System below will be used to determine the recommended level of fUnding for repeating applicants. Year of Funding Request Maximum % of Funding Allowed l Up 100%of Request Year to %of Requested Funding 3rd Year Up to 60%of Requested Funding 4th Year&Beyond *Up to 50%of Requested Funding *Up to 50%funding may be recommended if room night projections from the last grant award was met. The amount and priority of funding recommended for approval will be based on the final score in the Evaluation process by the Grant Review Panel and the TDC. That total must be at least 75. AUTHORIZED USES OF TOURIST TAX FUNDS: Category"B"Tourist Tax Grant funding is available for the following types of uses. 1. Advertising and promotional campaigns supporting events or marketing projects in media such as broadcast,web and regional print and distribution and must be placed in media outside the Fort Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier). Expenditures with these publications, broadcast and brochure distribution outside of the Ft. Myers DMA will be acceptable for reimbursement at full value. Coverage percentages in those outlets within Collier County will reduce the amount of reimbursement value available. 2. Printing and distribution of promotional pieces, creative design, printing, copying, ad placement cost and distribution of direct mail. 3. Creating an internee web site promoting the event linked to the County's Tourism website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. TOURISM FUNDS MAY NOT BE USED FOR: 1. Prize money, scholarships,awards,plaques,or certificates. 2. Travel expenses related to any traveling exhibit,contest judges or staff travel. 3. Projects restricted to private or exclusive participation. 4. Private entertainment,food,and beverages and lodging. S. Operating expenditures directly or indirectly related to the project or event such as equipment or:facility rental. 2 May 29,2014 New Business 7-f • 6 of 12 TOURISM FUNDS MAY NOT BE USED FOR: (Cont) 6. Legal,medical,engineering,accounting,auditing,planning,feasibility studies,consulting services or fees. 7. Salaries or supplements to salaries for existing or thture staff,or employment of personnel directly or indirectly related to the project or event. 8. Tangible personal property including but not limited to office furnishings or equipment, permanent collections,or individual pieces of art. 9. Interest or reduction of deficits and loans. 10. Expenses incurred or obligated prior to or after the project period. 11. Advertising and promotional materials distributed at the museum as part of an event,or after the event. 12. Payments for services or goods purchased for previous or other events. 13. Capital or infrastructure projects. 14. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 15. Deposits on exhibits. MARKETING GRANT CATEGORIES/GUIDELINES 1. The maximum allowable grant amount of any single event is$25,000. 2. Priority for grant funding will be given to events held during our destination's shoulder and slow season(May-November). 3. Events must be at least two(2)days in duration. 4. Events must generate at least 100 hotel room nights per day of the event. I Major Events: Staged in the County that will attract large numbers of overnight visitors from outside the County.Examples are multiple-day art,food and entertainment festivals. II Sponsorships: Minimum two-day events with 100 or more hotel room nights per day of the event. Funds are to be used exclusively for advertising and promotion in media with coverage outside the Fort Myers DMA (DeSoto, Charlotte, Glades,Lee,Hendry and Collier Counties). III First Time Events: 'These include newly created events, or ones that have little history. Events in this category may be funded up to a maximum of$25,000 per event. Subsequent year funding will be determined by results of the first or subsequent year room night production resulting from the event. IV Cultural Events: Two or more day events that bring significant number of out of area .••• visitors to Collier County using the same guidelines as events listed above. 3 May 29, 2014 New Business 7-f 7 of 12 V Marketing Assistance: Organizations located in Collier County that request marketing assistance for projects highlighting more than one tourism,business that further the mission of the T.DC and the CVB and do not meet the guidelines for a Category C-2 Museum grant. Examples would he production of brochures, maps, special package promotions and facility marketing programs. APPLICATION FOR GRANT FUNDING GENERAL INSTRUCTIONS 1. Please submit an original and fifteen (15) copies of your completed application and all supporting documents for consideration by the Collier County Tourist Development Council. Please print on both sides of each page and reproduce copies in black and white only. 2. Complete each item of each applicable section.DO NOT SKIP ANY INFORMATION THAT APPLIES TO YOUR ORGANIZATION.Please call the Tourism Office at(239)252-2384 with any questions. 3. Be sure to have your Chief Official and Secretary sign the application on the last page. 4. One copy of each of the following items is required and attached to original application: ( ) Charter,Articles of Incorporation,By-Laws,Proof of Current State of Florida Status(except government entities) ( ) Minutes of meeting authorizing officers to apply for these tourism tax funds ( ) IRS Determination Letter of non-profit status ( ) Form 990(except government entities) ( ) List of current Officers and Board members with terms,or mayor,City Council ( ) Organizational Chart ( ) Copy of financial statement of your most recent fiscal year reviewed or audited by a CPA (except government entities) ( ) Proof of Liability Insurance naming Collier County as an additional insured. ( ) Letters of Commitment from co-sponsors and matching funds contributors Name of Grant Preparer:(Please Print) Signature of Grant Preparer Date May 29, 2014 New Business 7-f 8 of 12 Naples - Marco Island Everglades PARADISE O A S CATEGORY "C-2" May 29, 2014 New Business 7-f 9 of 12 - • REPEAT FUNDING REQUESTS The Point System below will be used to determine the recommended level of funding for repeating applicants. Year of Funding Request Maximum % of Funding Allowed st Up to 100%of Request ,)nd year Up to 80%of Requested Funding 3rdYear Up to 60%of Requested Funding 4m Year&Beyond *Up to 50%of Requested Funding *Up to 50%funding may be recommended if projected hotel room nights generated from previous grant award was met. The amount and priority of funding recommended for approval will be based on the final score in the Evaluation process by the Grant Review Panel and the TDC. That total must be at least 75. AUTHORIZED USES OF TOURIST TAX FUNDS: The following are examples of how Tourist Development Funds may be used by non-County owned or operated museums to promote tourism to Collier County. 1. Advertising and promotional expenses in media out of the Ft. Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier) in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying,ad placement cost and distribution of direct mail. i•. 2. Creating an internet web site promoting the event or exhibit linked to the County's Tourism website to increase participation,attendance and awareness of the event and to generate hotel room nights and spending throughout the County. 3. Promotional costs for a major traveling exhibit to create new reasons to visit or extend a stay in Collier County. 2 May 29,2014 New Business 7-f 10 of 12 TOURISM:FUNDS MAY NOT BE USED FOR: 1. Prize money, scholarships,awards,plaques,u«oerth5ou1cy. 2. Travel expenses related to any traveling exhibit,contest judges or staff travel. J. Projects restricted to private orcxc)uoivepurticipution. 4. Private entertainment,food,and beverages und|odg' 5. Operating expenditures directlyorindirectly related to the project mcveu such as equipment or facility rental. 6. l..egal,medical,engineering,accounting,auditing,planning,feasibility studies,consulting services or fees. 7. Salaries or supplements to salaries for existing or future staff,or employment of per onnc| directly or indirectly related to the p ject or event. 8 Tuo�blopo�auua|propor��iuu\ud��bu�not|iodtodtoof�o�imbio�mov�goipmcnt . ~ �� ^ permanent collections,or individual pieces of art. 9. Interest or reduction of deficits and loans. 10. Expenses incurred or obligated prior to or after the project period. • \l. Advertising and promotional materials distributed at the museum as part of an event,or • after the event. l2. Payments for services or goods purchased for previous or other events. 13. Capital or infrastructure p jecb. 14. Payment for expenses that occur or are delivered prior tonrufterthceffectvcduteofthe agreement with the grantee. 15. Deposits on exhibits. May 29,2014 New Business 7-f 11 of 12 CRITERIA FOR EVALUATION OF APPLICATIONS Applications will be scored in the following categories with a maximum score of one hundred (100)points per applicant. RETURN ON INVESTMENT(ROI) OF TOURIST DEVELOPMENT TAX IN VISITOR SPENDING IN COLLIER COUNTY-Maximum 25 Points. Evidence that the project: serves to attract out-of-county visitors generating hotel/motel/campground rentals and tourist development tax; will be marketed to the fullest extent possible in an effective and efficient manner; demonstrates a willingness of the organizers to work with the tourism industry; commitment to develop other funding sources in subsequent years. OUT-OF-COUNTY PROMOTION-Maximum 25 Points Any proposed out-of-County advertising to support the project is well thought out and detailed to show the potential broad awareness of the event in out-of-market media. Packaging of hotels, attractions and shopping through tour operators or travel agents will also be evaluated. ilL SOUNDNESS OF PROPOSED PROJECT -Maximum 20 Points. The extent to which the project has clearly identified objectives; has assigned responsibilities and accountability; has a realistic timetable for implementation; has additional funding sources available that will be utilized; and that will accomplish the stated objectives. IV.. STABILITY.AND MANAGEMENT CAPACITY-Maximum 10 Points. A. A proven record or demonstrated capacities of the organization to develop resources,effectively plan,organize and implement the proposed project. 13. The organization has a successful history of service in and to Collier County. C. Ability of the organization to administer public grants and to prepare and deliver the necessary progress reports. V. QUALITY&UNIQUENESS OF PROPOSED PROJECT-Maximum 10 Points. Extent, to which the activity provides a program for Collier County visitors and its residents, which is of significant merit and that, without such assistance, would not take place in the County. VI. PLAN TO HOLD EVENTS OR SPECIAL EXHIBITS DURING THE SHOULDER OR SLOW SEASONS OF THE YEAR(May-November)- Maximum 10 Points. 10 m A W O A D T A Oa O A c Tc m_ A W O A D CO m_ A CO O A fl m A C0 p A j f1 A W N •me d J W N N d J N W N K d j „ d H K a j ? d C n d DJ 0 vy T . w to s, < ? m m v s. <00 'm CO v s. < y 3 m y < a 'm m y < d o S °' n o 3. m = a o 3. m 01 = o. 0 3 9 :°. w ! 1 0 3 N_ w ! a p „ 0 OT 3, 1' ac - Imn 3. ac - 3. � aQ - TT c 3. � a � 3. aa- - m< N O. * o m_< N =' v+ e a< N 7. * = o < m T 3 = a< m T 3 70 m ° N N ° a N C n m c m a e d c f r f 0 E a ,mom, E 3 % 3 a o. d Z m M .4.D g > v m f c 3 n 9 .0 In 0 D A N 0 N N NJ H I✓ NJ NJ N - I-� A O In N 0 N 0 0 M 0 NJ 0 0 0 0 V 0 0 0 0 0 0 0 0 IIn 0 0 C O N N N N N N N N N N N VI VI O In In 0 0 0 N w 0 0 0 In H 9 O 3 NJ NJ 0 0 0 0 0 Us VI I~n us us 0 C C O. I~n o 0 0 I~n I~n In 0 0 IWO In In 0 0 J O 0 o 1 r t+ 0000 0o u, Us an m OO CO CO 0 CO V 0 0 N w 0 0 0 0 00 IS ' 1+ D .. 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V May 29,2O14 New Business 7-g 1cf3 EXECUTIVE SUMMARY Recommendation that the Board of County Commissioners approves and executes an Office Lease with South Florida Water Management District to be utilized by the Tourism Department and the Office of Business and Economic Development, approve a Budget Amendment for the improvements and make a finding that this action promotes tourismm- OBJECTIVE: For the BCC to approve an Office Lease between Collier Coun and South Florida Water Management District (District) in order to relocate the Tourism and the Business and Economic Development Departments (Departnnento), and a Budget Amendment for the improvement costs. CONSIDERATIONS: In order to accommodate Fire Plans Rmview, which will now be located within the Growth Management Department (GMD), located on Horseshoe Drive North, the Departments will have to be relocated. The office space is located at 2660 Horseshoe Drive North. The space is approximately 4,840 square feet. The Office Lease (Lease) allows for a five (5) year lease term with a first year's annual rent, including Common Area Maintenance Charges, of $64.130. which is $13.25 per square foot, below market value for comparable space. The rent will increase 2.5% annually. The County will be responsible for monthly electric and telephone utility costs as well as janitorial and interior maintenance of the space. The District will be responsible for water and sewer monthly utility charges and air-conditioning and plumbing maintenance issues. The County shall also be responsible for all improvements and telecom connections and other equipment needed for its use at the space. The County will also be required to pay for any improvements it may require to the leased space. The estimated cost for the improvements to the space is estimated at $140,000 to inc|ude, but is not limited to, space p|ann|ng, wiring for electrical inmpnomarnant, communications and fiber optic xviring, furniture systems and walls, security system and oannenao, and the physical move (|rnprmv�no�nto)Th�Aonyenment has been . � _ reviewed and approved by the County Attorney's Office and the Risk Management Department. FISCAL IMPACT: The annual rent of $64.130. which shall be paid in equal monthly installments of $5,344.17, as well as any utility charges, equipment installation, nMa)D1e#aDce, operational charges and the interior |mnprovenments, is estimated at a cost not to exceed $140.000. The rental and improvement costs shall be paid proportionately from TDC — Promotion/Spec (194), CAT B (101540) and General Fund (001). Economic Development (138760) at a percentage split of 72% for Tourism and 28%for Economic Development. GROWTH MANAGEMENT IMPACT: There is no impact to the Collier County Growth Management Plan, LEGAL CONSIDERATIONS: This item is legally sufficient and requires a majority vote for Board action. - JAK RECOMMENDATION: That the Board of County Commissioners approves the attached Office Leaae, authorizes its Chairman to execute the Office Leaee, and authorizes the necessary Budget Amendment. PREPARED BY: Michael H. Dowling, Senior Property Management Specialist, Real Property Management, Facilities Management Department —— romm.1 / :0Nommommit .. ... I r. ,.. c..:. / A i 11 U , •, i ph „• , 6 . \11-y 0—11,. .. ..., . "VW i 1 I I : -0 i i r. . . ...„._ . i t - .....) g I 1 , I III 1 3 . ,. ,..... i Iti 1 i P 11 g I_ , 1 o I: r : in I I I . .••• , . i . m : VIC 4 : 1 ;Ffii . I I / . . II J [ N I ) :Ai i ti )7-1 , - . i 1 , t., I 7?. 1 . .raiiligiii• . Ni- Nit 1111 . . ..f. migii,,........ .. . _- ---- 1 . , . .......11,;;.1 '.11m......mo _ I tig to:iill l'qpo c .,..., F., i ill fq fil:i r .-'i 6 GOLLIER COIJNTY GRONTH MANAGEMENT PROP05 .1, PANEL LAYOUT i In — ii lie I 1-os - ki:Iti;h' FOr d i 53g 4'•,.4...t* :3; v g„,,,,,,, ,, ,.., 1 11 4R: i' 4././ sseuisnA man' " -----b+0&:ere-AgiAl 2670 N Horsehoe Improvements May 29,2014 New Business 7-g ACTIVITY '9� VENDOR �...$/Una . s 4Y� p�t� ... COST 11?lehtid> Capital Cost Estimates Space planning OFDC 1 LS $660.00 ** interior wiring AZTEK 1 LS $7,830.00 ** Fiber connections AZTEK 1 LS $9,488.15 ** Cameras Graybar 1 LS $2,703.96 ** Camera install CES 1 LS $4,872.20 ** Systems furniture partitions OFDC 1 LS $57,620.50 ** Partition install OFDC 1 LS $7,500.00 Office move OFDC 1 LS $5,000.00 Conference room walls Surety 1 LS $9,668.00 ** Electrical improvements ACE 1 LS $5,700.00 ** Sign relocation Lykins 1 LS $750.00 Subtotal $111,792.81 Leasee Contingency(25%) $27,948.20 TOTAL Capital&Operating $139,741.01 Annual New Operational Cost Estimates Utilities $2.50 4769 SF $11,922.50 Janitioral $1.00 4769 SF $4,769.00 Phones N/A Subtotal $16,691.50 **Quote * Historical May 29,2014 New Business 7-h 1 of 14 EXECUTIVE SUMMARY Recommendation to approve the FY 15 Proposed Tourism Department Budget and make a finding that this action promotes tourism. OBJECTIVE: Review and recommend for approval to the BCC of the proposed Tourism Department budget for FY 15. CONSIDERATIONS: The Tourism Department administers the Tourist Development Council (TDC) budget and promotes the destination as a Convention & Visitors Bureau (CVB). The budget process begins in early March as a draft document to the County Manager. Guidelines this year were to continue to implement the increased revenues for destination marketing and promotion resulting from the reallocation of the Tourist Tax Ordinance. Each Tourism Department staff member was asked to look at their current year budget items and project expenditures from March to September 30, 2014 and then to budget each of the budget line items pertaining to their area of responsibility for the FY 15 budget year. Those calculations were then uploaded to the County's GovMax on-line budgeting system. The proposed department budget was then reviewed by the County Manager on May 22 and will be reviewed in a workshop by the County Commission in June 2014. Revenue from the Tourist Development Tax for the funds under the supervision of the Tourism Department is currently 15% above the same seven month period in FY 13. We project that by Fiscal year end (FY 14) TDT revenue will be 10% over FY 13. The increased revenue is a direct result of the reallocation of the TDT for destination marketing and a much improved economic situation both domestically and in Europe. Additionally, Research Data Services, Inc. monthly surveys of our hotel partners for their business projections indicate a strong summer and early fall of 2014. Other secondary research indicates the positive growth in visitation and spending for the coming year. Based on this data, we will request that the County Budget Office consider increasing the TDT revenue projection from the current 2.4% to 10%. There are seven funds that receive an allocation of tourist tax revenue per County Ordinance 92-60, as amended. Below is an explanation of the uses of each of those funds. The Funds listed below with an asterisk (*) are under the supervision of the Tourism Department and are the subject of this TDC review. Funds 195 and 183 are managed by Coastal Zone Management Department and were reviewed and recommended by the TDC on April 28, 2014. Fund 198 is managed by the County Museum Department and will be presented to the TDC in June, 2014. *Fund 184 (Category B) for Tourism Promotion and Marketing (Includes Cat. B Grants) *Fund 194 (Category B) for Tourism Department Administration *Fund 196 (Category B) for Emergency or Disaster Recovery Advertising *Fund 193 (Category C-2) for Grants to Non-County Owned or Operated Museums Fund 195 (Category A) for Beach & Inlet Management - managed by Coastal Zone Dept Fund 183 (Category A) for Beach Park Facilities - managed by Parks & Recreation Dept Fund 185 (Category A) for Beach & Inlet Management Staff Support Fund 198 (Category C-1) for County Owned Museums -managed Museum Department May 29,2014 New Business 7-h 2 of 14 The Tourism Department Budget has been prepared with assistance from the County Budget Office and was presented to and approved by the County Manager on May 22, 2014. Upon TDC recommendation of the tourism department budget, it will be incorporated into the complete County budget and presented at two public meetings in September before adoption and subsequently takes effect October 1, 2014. FISCAL IMPACT: Each fund's expenditures, reserves and transfers are balanced with the associated projected revenue. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. RECOMMENDATION: Staff requests the TDC review the proposed FY 15 Tourism Department budget for Funds 184, 194, 193 and 196 under this department's control and recommend approval to the County Commission and make a finding that this action promotes tourism. PREPARED BY: Jack Wert, Tourism Director May 29,2014 New Business 7-h Collier County Government Fiscal Year 2015 Requested Budget Office of the County Manager Tourist Development Council (TDC) Dept FY 2013 FY 2014 FY 2014 FY 2015 FY 2015 FY 2015 FY 2015 Department Budgetary Cost Summary Actual Adopted Forecast Current Expanded Requested Change Personal Services 642,748 901,100 879,400 902,900 - 902,900 0.2% Operating Expense 4,140,093 7,409,400 7,419,700 7,914,100 - 7,914,100 6.8% Indirect Cost Reimburs 101.300 101,100 101,100 94,700 - 94,700 (6.3%) Capital Outlay 1,603 37,000 216,000 15,000 - 15,000 (59.5%) Remittances 79,314 624,400 40,000 1,235,900 - 1,235,900 97.9% Net Operating Budget 4,965,058 9,073,000 8,656,200 10,162,600 - 10,162,600 12.0% Trans to Tax Collector 133,028 159,100 165,300 165,600 - 165,600 4.1% i Trans t0 113 Com Dev Fd 58,000 58,000 58,000 - - - (100.0%) Trans to 184 TDC Promo 97,500 377,200 361,700 298,800 - 298,800 (20.8%) Reserves For Contingencies - 368,400 - 747,800 - 747,800 103.0% Reserves For Capital - - 500,000 - 500,000 na Restricted for Unfunded Requests - 500,000 - 268,100 - 268,100 (46.4%) Reserves For Cash Flow - - - 118,800 - 118,800 na Reserve for Attrition - (14,800) - (14,800) - (14,800) 0.0% Total Budget 5,253,586 10,520,900 9,241,200 12,246,900 - 12,246,900 16.4% FY2013 FY2014 FY2014 FY2015 FY2015 FY2015 FY2015 Appropriations by Program Actual Adopted Forecast Current Expanded Requested Change TDC Cat C-Non County Museum-Fd 80,114 626,400 42,000 1.237,300 - 1,237,300 97.5% (193) TDC Category B-Admin&Disaster 948,501 1,346,200 1,513,800 1,445,200 - 1,445,200 7.4% Recovery Transfer(194) i TDC Disaster Recovery-Fund(196) 141,342 2,100 2,100 2.600 - 2,600 23.8% ! TDC Tourism Promotion-Fund(184) 3,795,101 7,098,300 7,098,300 7,477,500 - 7,477,500 5.3% I Total Net Budget 4,965,058 9,073,000 8,656,200 10,162,600 - 10,162,600 12,0% • • Total Transfers and Reserves 288,528 1,447,900 585,000 2,084,300 - 2,084,300 44,0% Total Budget 5,253,586 10,520,900 9,241,200 12,246,900 - 12,246,900 16.4% FY 2013 FY 2014 FY 2014 FY 2015 FY 2015 FY 2015 FY 2015 Department Funding Sources Actual Adopted Forecast Current Expanded Requested Change Tourist Devel Tax 6,651,394 7,610,000 7,952,500 7,856,200 - 7,856,200 3.2% Miscellaneous Revenues 35,789 35,000 35,000 35,000 - 35,000 0.0% Interest/Misc 18,136 15,600 18,500 20,300 - 20,300 30.1% Trans frm Tax Collector 60,836 - - - - - na Trans fm 183 TDC Beach Pk 50,000 50,000 50,000 50,000 - 50,000 0.0% Trans fm 194 TDC Prom Fd 97,500 281,400 265,900 295,500 - 295,500 5.0% Trans fm 195 TDC Cap Fd 150,000 150,000 150,000 87,300 - 87,300 (41.8%) Trans fm 196 TDC Dis - 95,800 95,800 3,300 - 3,300 (96.6%) Carry Forward 3,166,000 2,666,200 4,968,200 4,294,700 - 4,294,700 61.1% Less 5%Required By Law - (383,100) - (395,400) - (395,400) 3.2% Total Funding 10,229,655 10,520,900 13,535,900 12,246,900 - 12,246,900 16.4% FY2013 FY2014 FY2014 FY2015 FY2015 FY2015 FY2015 Department Position Summary Actual Adopted Forecast Current Expanded Requested Change TDC Category B-Admin&Disaster 10.00 10.00 10.00 10.00 - 10.00 0.0% Recovery Transfer(194) Total FTE 10.00 10.00 10.00 10.00 - 10.00 0.0% Fiscal Year 2015 1 Office of the County Manager May 29, 2014 New Business 7-h Collier County Government Fiscal Year 2015 Requested Budget Office of the County Manager Tourist Development Council (TDC) Dept TDC Cat C-Non County Museum-Fd(193) Mission Statement To provide funding for Non-County Museums. FY 2015 FY 2015 FY 2015 FY 2015 Program Summary Total FTE Budget Revenues Net Cost Grant Distributions to Non-County Museums - 1,237,300 1,237,300 - To allocate tourist tax revenues to Non-County Museums consistent with the Tourist Development Plan based on applications received. Reserves,Transfers&Misc,Overhead - 8,600 8,600 - • Current Level of Service Budget - 1,245,900 1,245,900 - • FY 2013 FY 2014 FY 2014 FY 2015 FY 2015 FY 2015 FY 2015 Program Budgetary Cost Summary Actual Adopted Forecast Current Expanded Requested Change Indirect Cost Reimburs 800 2,000 2,000 1,400 - 1,400 (30.0%) Remittances 79,314 624,400 40,000 1,235,900 - 1,235,900 97.9% Net Operating Budget 80,114 626,400 42,000 1,237,300 - 1,237,300 97.5% Trans to Tax Collector 7,710 8,600 8,600 8,600 - 8,600 0.0% Total Budget 87,824 635,000 50,600 1,245,900 - 1,245,900 96,2% FY 2013 FY 2014 FY 2014 FY 2015 FY 2015 FY 2015 FY 2015 Program Funding Sources Actual Adopted Forecast Current Expanded Requested Change Tourist Devel Tax 385,488 369,200 385,800 381,100 - 381,100 3.2% Interest/Misc 2,303 1,600 2,000 4,000 - 4,000 150.0% Trans frm Tax Collector 2,951 - - - - - na Carry Forward 242,200 282,800 542,800 880,000 - 880,000 211.2% Less 5%Required By Law - (18,600) - (19,200) - (19,200) 3.2% Total Funding 632,942 635,000 930,600 1,245,900 - 1,245,900 96.2% Notes: During FY 2005,this fund was amended via budget amendment to provide for direct deposit of TDC County Owned Museum proceeds into Fund (198),in lieu of the previous method that transferred proceeds from Fund(193).This change allows County owned Museums to receive TDC dollars as they are collected(monthly)and provided staff with a much simpler and direct budgeting methodology with elimination of the transfer. With direct transfer of TDC collections to County Owned Museum Fund(198),Fund(193)becomes a depository for Non-County owned Museum grant funding.Non County Owned Museum TDC revenues represent 4.764%of the initial 2-cent tourist tax collected.This percentage changed from 7.764%to 4.764%pursuant to BCC action on April 12,2005. Forecast FY 2014: TDC revenue is estimated to be 4,5%greater than budgeted. Remittances represent grants made based upon grant requests from one or more of the following non-county owned or operated museum organizations;Naples Botanical Gardens,Holocaust Museum and Naples Art Association. Eligible grant recipients promote the cultural heritage and historical significance of the County. Current FY 2015: Non-County Museum TDC revenue is budgeted at$381,100,up 3.2%from the FY14 budgeted level. Utilizing annual TDC proceeds and funds carried forward,the budget includes a grant remittance budget of$1,235,900. At this time expected grant requests for FY15 are expected to include the Gollisano Children's Museum of Naples:$200,000 and the Holocaust Museum of SW FL:$50,000. Fiscal Year 2015 2 Office of the County Manager May 29,2014 New Business 7-h . Collier County Government Fiscal Year 2015 Requested Budget Office of the County Manager Tourist Development Council (TDC) Dept TDC Category B-Admin&Disaster Recovery Transfer(194) Mission Statement Administration and management to facilitate tourism promotion in Collier County in the shoulder season and off-season through advertising,direct marketing and special events. FY2015 FY2015 FY2015 FY2015 Program Summary Total FTE Budget Revenues Net Cost I TDC Management,Marketing&Promotion 10.00 1,445,200 1,443,300 1,900 To provide tourist development management over TDC marketing and promotional programs,sales,and public relations. Reserves&Transfers - 322,700 324,600 -1,900 Current Level of Service Budget 10.00 1,767,900 1,767,900 - FY 2013 FY 2014 FY 2014 FY 2015 Program Performance Measures Actual Budget Forecast Budget TDC Promotion Adminstration expenses less than or equal to 32%of Cat B 22.30 19.50 19.50 19.50 Revenue FY 2013 FY 2014 FY 2014 FY 2015 FY 2015 FY 2015 FY 2015 Program Budgetary Cost Summary Actual Adopted Forecast Current Expanded Requested Change Personal Services 642,748 901,100 879,400 902,900 - 902,900 0.2% Operating Expense 232,250 350,800 361,100 466,300 - 466.300 32.9% Indirect Cost Reimburs 71,900 57,300 57,300 61,000 - 61,000 6.5% Capital Outlay 1,603 37,000 216,000 15,000 - 15,000 (59.5%) Net Operating Budget 948,501 1,346,200 1,513,800 1,445,200 - 1,445,200 7.4% Trans to Tax Collector 37,604 41,700 41,700 42,000 - 42.000 0.7% Trans to 113 Corn Dev Fd 58,000 58,000 58,000 - - - (100.0%) Trans to 184 TDC Promo 97,500 281,400 265,900 295,540 - 295,500 5.0% Reserve for Attrition - (14,800) .. (14,800) - (14,800) 0.0% Total Budget 1,141,605 1,712,500 1,879,400 1,787,900 - 1,767,900 3.2% Total FTE 10.00 10.00 10.00 10.00 10.00 0.0% FY 2013 FY 2014 FY 2014 FY 2015 FY 2015 FY 2015 FY 2015 Program Funding Sources Actual Adopted Forecast Current Expanded Requested Change Tourist Devel Tax 1,880,185 1,800,600 1,881,700 1,858,900 - 1,858,900 3.2% Miscellaneous Revenues 2 - - - - na Interest/Misc 2,207 2,000 2,200 2,000 - 2,000 0.0% Trans frrn Tax Collector 14,395 - - - - - na Carry Forward (4,900) - (4,500) - - - na Less 5%Required By Law - (90,100) (93,000) (93,000) 3.2% Total Funding 1,891,889 1,712,500 1,879,400 1,767,900 - 1,767,900 3.2% Notes: The Board of County Commissioners authorized collection of an additional one(1)percent tourist tax-fourth penny-on July 26,2005. Proceeds from this fourth penny are devoted exclusively to tourism marketing and promotion.Pursuant to terms contained within ordinance 2005-43, collections began on October 1,2005.This ordinance provided that the existing 23.236%of the first two(2)percent collected will be allocated to Fund(194) providing for TDC administrative and overhead expenses;replenishing the Disaster Recovery Fund(196);and providing supplemental dollars to Beach Re-nourishment/Pass Maintenance(Fund 195)and Beach Park Facility(Fund 183)initiatives.With passage of Ordinance 2011-02 on January 25,2011,the distribution requirements changed with all year ending proceeds within Fund 194 swept to Disaster Recovery Fund(196) Fiscal Year 2015 3 Office of the County Manager May 29,2014 • New Business 7-h • Collier County Government • Fiscal Year 2015 Requested Budget • Office of the County Manager Tourist Development Council (TDC)Dept TDC Category B-Admin&Disaster Recovery Transfer(194) in an amount sufficient to achieve a$1,000,000 cash balance.Thereafter,Marketing and Promotion Fund(184)will receive all remaining swept dollars. On April 23,2013 the Board authorized amendments to the Ordinance that increased the overall distribution of Tourist Taxes to Category B from 36.7%to 46.7%,decreased County Museum distribution from 11%to 9.6%,decreased Category A(Beach and Inlets)from 50%to 41.2%and reduced the required Disaster Recovery fund balance from$1,000,000 to$500,000. The change to Disaster Recovery administration also included making the General Fund responsible for maintaining the required fund balance. These changes will be reflected in the various TDC funded FY 14 budgets. Staffing included in the FY13 adopted budget was 7.0 FTE's. On February 26,2013 the Board authorized the addition of three positions in the areas of direct sales,sports marketing,and digital and social media marketing. Forecast FY 2014: Personal services cost is somewhat under the adopted budget because of less than anticipated use of job bank labor. Operating expenses are limited to fund overhead expenses such as contractual services,rent,electricity,indirect and direct county support charges,travel,printing and publications,copying,etc. An office relocation is planned that will necessitate an investment in office furniture and infrastructure. The current estimate includes the following: New office modular work space walls,doors and windows $150,000 New furniture for new office spaces that were previously modular $15,000 Digital fiber installation for new office $14,000 IT costs for new data and electrical ports $10,000 At the end of the year,any residual funds are transferred to Tourism Promotion Fund(184). Based on the FY14 forecast budget activity the transfer to Fund(184)is expected to be$265,900. Total FY 14 TDC revenue distributed to Fund(194)is forecast to be$1,881,700 representing a 4.5%positive variance from the,adopted budget. Current FY 2015: The personal service budget supports ten(10)FTE's. Operating expenses have increased from the FY 14 adopted budget reflecting the reclassification of office rent from the transfer category to the operating expense category. At the same time a move is planned that is anticipated to increase the office rent cost from$58,400 to$75,000. Noteworthy appropriations include;other contractual services,$168,500,which includes support for the Chamber's Visitor Specialist and$8,400,for space at the film office. An interdepartmental payment for service to the Parks&Rec. Department totaling$45,000 is budgeted for a portion of the Sports Coordinator position. The proposed budget includes the purchase of video production equipment for$7,500 and office furniture for$7,500. Total tourism promotion administrative costs,net of non-applicable transfers,total$1,430,400. Pursuant to Ordinance 2005-43 as amended, tourism promotion administrative costs shall not exceed 32%of the total amount collected each fiscal year from Category"B"uses and shall be financed solely out of Fund(194). Total FY 15 budgeted promotion administration costs within Fund(194)represent 19.13%of budgeted FY 15 Category"B"collections($7,475,100). Remaining budgeted dollars programmed to be swept at year-end into Marketing and Promotion Fund(184) total$281,400. Revenues distributed to Fund(194)represent 11.62%of total tourist taxes collected. Total FY15 TDC tax collections is estimated to be $16,000,000 with the(194)component equal to$1,858,900,a 3.2%increase over the FY14 adopted budget. Revenues: Revenues represent 23.2%of the initial 2-cent tourist tax levied.Total TOO revenue is projected at$15,498,700 with the(194)component equal to $1,800,600,an 8%increase over the FY 13 adopted budget. Fiscal Year 2015 4 Office of the County Manager May 29, 2014 New Business 7-h Collier County Government Fiscal Year 2015 Requested Budget Office of the County Manager Tourist Development Council (TDC) Dept TDC Disaster Recovery-Fund(196) Mission Statement To provide funding for emergency promotional campaigns or other efforts designed to assist economic recovery of the tourism industry in the event of natural or economic disaster. FY 2015 FY 2015 FY 2015 FY 2015 Program Summary Total FTE Budget Revenues Net Cost Post Disaster Stimulus Reserves&Transfers - 774,000 774,000 - Funds maintained in reserve for stimulus advertising to be used in wake of a natural disaster. Current Level of Service Budget - 774,000 774,000 - FY 2013 FY 2014 FY 2014 FY 2015 FY 2015 FY 2015 FY 2015 Program Budgetary Cost Summary Actual Adopted Forecast Current Expanded Requested Change Operating Expense 138,342 - - - - - na Indirect Cost Reimburs 3,000 2,100 2,100 2,600 - 2,600 23,8% 1 Net Operating Budget 141,342 2,100 2,100 2,600 2,600 23.8% • Trans to 184 TDC Promo - 95,800 95:800 3,300 - 3,300 (96.6%) Reserves For Contingencies - 192,600 - - - - (100.0%) Reserves For Capital - - - 500,000 - 500,000 nu Restricted for Unfunded Requests - 500,000 - 268,100 - 268,100 (46.4%) Total Budget 141,342 790,500 97,900 774,000 - 774,000 (2.1%) FY 2013 FY 2014 FY 2014 FY 2015 FY 2015 FY 2015 FY 2015 Program Funding Sources Actual Adopted Forecast Current Expanded Requested Change InteresUMisc 4.575 3,000 3,300 3.300 - 3,300 10.0% Carry Forward 1,006,800 787,700 865,500 770,900 - 770,900 (2.1%) Less 5%Required By Law - (200) - (200) - (200) 0.0% Total Funding 1,011,375 790,500 868,600 774,000 • 774,000 (2.1%) Notes: Reserves within this fund are available to provide funding for emergency promotional campaigns or other efforts to promptly respond to any disaster -natural or economic-which adversely impact tourism in Collier County.Pursuant to Ordinance 2005-43,Tourism Disaster Recovery Fund(196) received$500,000 per year as a transfer from Tourism Administration and Overhead Fund(194)beginning in FY 06 and this transfer amount(or some lesser amount)continued for three(3)years until reserves in Fund(196)reached$1,500,000.Reserves reached$1,500,000 at fiscal year ending 2008.With passage of Ordinance 2011-02,the required fund balance ceiling within the disaster recovery fund was dropped to$1,000,000. Consistent with Ordinance changes approved on April 23,2013,the required balance in the Disaster Recovery Fund(196)was reduced to $500,000 with the County General Fund(001)becoming responsible for maintaining the balance in the future. Expenditure History:In March 2005,the Board of County Commissioners approved-based on an emergency designation-the expenditure of up to an additional$500,000 for use in promoting Collier County as a tourist destination in the wake of four(4)hurricanes during the 2004.Similarly,the BCC during FY 09 approved an emergency advertising stimulus package responding to the economic recession and its negative effects upon tourism travel and leisure spending.The use of emergency advertising dollars totaling$1,066,000 continued in FY 10 under Board authorization recognizing the global economic slowdown.In FY 11,$500,000 of emergency reserves was once again dedicated to marketing the destination in anticipation of building tourism visitation in the wake of a stagnate economy. These funds were designated to promote the Group Meeting Market. Forecast FY 2014: Included in the FY 13 forecast is a portion of the Group Meeting Market Promotion initiated in FY 11.This program's multi-year budget was $500,000.The unexpended program budget of$317,900 carried forward into FY 13 with$222,100 expected to be expended. The balance remaining,$95,800,will be brought forward into FY 14 and transferred to TDC Promotion Fund(184)for more efficient management. Consistent with Ordinance changes approved on April 23,2013,which reduced the required balance in the Disaster Recovery Fund from$1,000,000 to $500,000,the budgeted transfer in from Fund(194)of$266,500 will not be made. Fiscal Year 2015 5 Office of the County Manager May 29,2014 New Business 7-h Collier County Government Fiscal Year 2015 Requested Budget Office of the County Manager Tourist Development Council (TDC) Dept TDC Disaster Recovery-Fund(196) Current FY 2015: Beginning FY 14 cash on hand is estimated to be$787,700. With the Group Meeting Promotion budget being brought forward into FY 14 and transfered out to Fund(184)the Disaster Recovery Fund wit maintain the required$500,000 disaster reserve balance plus$192,600 of additional reserves. Fiscal Year 2015 6 Office of the County Manager May 29,2014 New Business 7-h Collier County Government Fiscal Year 2015 Requested Budget Office of the County Manager Tourist Development Council (TDC) Dept TDC Tourism Promotion-Fund(184) Mission Statement To promote year-round,distinctive,world-class vacation and group meeting experiences which result in positive growth and stability for Collier County FY 2015 FY 2015 FY 2015 FY 2015 Program Summary Total FTE Budget Revenues Net Cost Contracted Private Sector Marketing Services • 2,065,300 2,065,300 - Direct Sales(Show Registration&Travel) - 438,600 438,600 - Group Meeting Support - 277,000 277,000 - Destination Advertising,Promotion&PR - 4,640,100 4,640,100 - Overhead Costs - 56,500 56,500 - Reserves&Transfers - 981,600 981,600 - Current Level of Service Budget - 8,459,100 8,459,100 - FY 2013 FY 2014 FY 2014 FY 2015 Program Performance Measures Actual Budget Forecast Budget Economic Impact-°I°Increase 12 13 14 14 Hotel Room Nights 2,370,800 2,425,000 2,450,000 2,475,000 FY 2013 FY 2014 FY 2014 FY 2015 FY 2015 FY 2015 FY 2015 Program Budgetary Cost Summary Actual Adopted Forecast Current Expanded Requested Change , Operating Expense 3,769,501 7,058,600 7,058,600 7,447,800 - 7,447,800 5,5% Indirect Cost Reimburs 25,600 39;700 39,700 29,700 - 29,700 (25.2%) Net Operating Budget 3,795,101 7,098,300 7,098,300 7,477,500 - 7,477,500 5.3% Trans to Tax Collector 87,714 108,800 115,000 115,000 - 115,000 5.7°1 Reserves For Contingencies - 175,800 - 747,800 - 747,800 325.4% Reserves For Cash Flow - - - 118,800 - 118,800 na Total Budget 3,882,815 7,382,900 7,213,300 8,459,100 - 8,459,100 14.6% Fiscal Year 2015 7 Office of the County Manager May 29,2014 New Business 7-h a . ■ Collier County Government Fiscal Year 2015 Requested Budget Office of the County Manager Tourist Development Council (TDC) Dept TDC Tourism Promotion-Fund(184) FY2013 FY2014 FY2014 FY2015 FY2015 FY 2015 FY2015 Program Funding Sources Actual Adopted Forecast Current Expanded Requested Change Tourist Devel Tax 4,385,721 5,440,200 5,685,000 5,616,200 - 5,616,200 3.2% Miscellaneous Revenues 35,787 35,000 35,000 35,000 - 35,000 0.0% interest'Misc 9,051 9,000 11,000 11,000 - 11,000 22.2% Trans fnn Tax Collector 43,490 - - - - - na Trans fm 183 TDC Beach Pk 50,000 50,000 50,000 50,000 - 50,000 0.0% Trans fm 194 TDC Prom Fd 97,500 281,400 265,900 295,500 - 295,500 5.0% Trans fm 195 TDC Cap Fd 150,000 150,000 150,000 87,300 - 87,300 (41,8%) Trans fm 196 TDC Dis - 95,800 95,800 3,300 - 3,300 (96.6%) Carry Forward 1,921,900 1,595,700 3,564,400 2,643,800 - 2,643,800 65.7% Less 5%Required By Law - (274,200) - (283,000) - (283,000) 3.2% Total Funding 6,693,449 7,382,900 9,857,100 8,459,100 - 8,459,100 14.6% Notes: The Board of County Commissioners authorized collection of an additional one percent tourist tax-fourth penny-on July 26,2005. Proceeds from this fourth penny are devoted exclusively to marketing and promotion.Pursuant to terms contained within Ordinance 2005-43,collections began on October 1,2005.Further regulation on the distribution of swept proceeds from Administrative and Overhead Fund(194)into TDC Tourism Promotion Fund(184)is contained within Ordinance 2011-02. On April 23,2013 the Board authorized amendments to the.Ordinance that,among other things,increased the overall distribution of Tourist Taxes to Promotion Category B from 36.7%to 46.7%by increasing the Promotion share of the first two pennies of the TDC Tax. This change went into effect in June 2013, Forecast FY 2014: Tourist Development Taxes distributed to Fund 184 are forecast to be 4.5%greater than the FY 14 adopted budget. Noteworthy operating expenses include paid advertising,professional advertising,promotion fees and other contract support services and marketing/promotion related travel. The anticipated sweep of residual fund balance from the TDC Administrative and Overhead Fund(194)is somewhat lower than budgeted because of unanticipated office relocation expenses in Fund 194. Current FY 2015: TDC collections within this fund are budgeted at$5,616,200,representing a 3.2%increase from the FY 14 adopted budget. This increase reflects a continuing strong tourism market. The marketing and advertising program will be based on the fund balance carried forward as well as tourist tax revenues anticipated for FY 15. Per Board direction interest earned from all tourist tax funds will again be deposited via transfer to Fund(184)in support of marketing and advertising efforts. Overall,marketing and promotion funding is up consistent with the upward trend of TDC revenue and the increase in the portion of the TDC revenue allocated to marketing and promotion.The destination advertising and promotion program totals$4,640,100 and includes the costs for paid advertising,digital and social media and production of all creative products.The professional marketing and advertising services program totals $2,065,300 and includes contracts with Miles Partnership,Research Data Services,Phase V and an advertising agency.In addition,$125,000 in support is budgeted for Category"B"marketing grants.Direct sales marketingfpromobon totals$438,600.The Group Meeting support budget totals $277,000 Consistent with revenue expectations,the Tax Collector's transfer for revenue collection is budgeted at$115,000. Revenues: TDC revenue collections budgeted in this fund reflect Board approved distribution increases to Promotion Category B from 36.7%to 46.7%as well as a continuing strong tourism market. Fiscal Year 2015 8 Office of the County Manager May 29, 2014 New Business 7-h Expenditure Line Item Budget Report grouped by Account Major,Business Unit 11 of 14 Collier County Government Fiscal Year 2015 Account FY 2013 FY 2014 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 Code Account Description Actual Adopted Amended Budget Budget Budget Budget Budget 50 Personal Services (0704 Tourist Development Council(TDC)Dept ll 101540-194 Tdc Advertisements&Promotions Cat B 512100 Regular Salaries 475,876 587,277 587,277 607,237 0 0 0 0 512500 Auto Use Benefit 2,038 0 0 3,000 0 0 0 0 512600 Er 457 Deferred Comp 3,000 3,000 3,000 3,500 0 0 0 0 513100 Other Salaries And Wages 0 52,000 52,000 16,000 0 0 0 0 515000 Vacation Sell Back 0 0 0 4,690 0 0 0 0 519100 Reserve For Salary Adjustment 0 15,883 15,883 15,216 0 0 0 0 521100 Social Security Matching 34,892 46,232 46,232 48,153 0 0 0 0 522100 Retirement Regular 32,010 54,679 54,679 62,812 0 0 0 0 523150 Health Insurance 87,521 131,000 131,000 131,000 0 0 0 0 523152 Dental Insurance 3,430 4,900 4,900 4,900 0 0 0 0 523153 Short Term Disability Ins 630 900 900 900 0 0 0 0 523154 Long Term Disability Ins 1,330 1,900 1,900 1,900 0 0 0 0 523160 Life Insurance Short-Long 1,189 1,629 1,629 1,692 0 0 0 0 Term 524100 Workers Compensation Regular 1,200 1,700 1,700 1,900 0 0 0 0 528100 Allowances Moving Expenses 415 0 0 0 0 0 0 0 528200 Allowance Vehicle -783 0 0 0 0 0 0 0 101540-194 Tdc Advertisements& 642,748 901.100 901,100 902,900 0 0 0 0 0704 Tourist Development Council 642,748 901,100 901,100 902,900 0 0 0 0 50 Personal Services 642.748 901,100 901,100 902,900 0 0 0 0 [ 60 Operating Expense (0704 Tourist Development Council(TDC)Dept II 101540-194 Tdc Advertisements&Promotions Cat 8 631820 Clerk Of Board Secretarial 2,514 3,600 3,600 3,600 0 0 0 0 Services 634207 IT Capital Allocation 900 1,000 1,000 2,000 0 0 0 0 634210 Info Tech Automation Allocation 24,200 24,500 24,500 32,600 0 0 0 0 634211 IT Billing Hours Allocation 140 0 0 0 0 0 0 0 634970 Indirect Cost Reimbursement 71,900 57,300 57,300 61,000 0 0 0 0 634980 Interdept Payment For Sery 0 45,000 45,000 45,000 0 0 0 0 634999 Other Contractual Services 103,449 154,400 166,237 168,500 0 0 0 0 639964 Storage Contractor 480 700 700 700 0 0 0 0 640200 Mileage Reimbursement 2,624 3,200 3,200 8,400 0 0 0 0 Regular 640300 Out Of County Travel Prof Devel 7,700 2,500 2,500 25,000 0 0 0 0 640310 Out Of County Travel Reg 368 0 0 0 0 0 0 0 Business 640410 Motor Pool Rental Charge 25 0 0 200 0 0 0 0 641230 Telephone Access Charges 2,477 3,000 3,000 2,800 0 0 0 0 641700 Cellular Telephone 7,229 13,500 13,500 13,500 0 0 0 0 641900 Telephone Sys Support 1,599 2,300 2,300 2.300 0 0 0 0 Allocation 641950 Postage Freight And Ups 4,830 10,400 10,400 11,400 0 0 0 0 644100 Rent Buildings 8,400 8,400 8,400 83,400 0 0 0 0 644650 Lease Purchase Equipment 3,539 6,000 6,000 0 0 0 0 0 645100 Insurance General 5,400 5,300 5,300 5,800 0 0 0 0 645260 Auto Insurance 500 600 600 500 0 0 0 0 646180 Building R And M Isf Billings 41 0 0 0 0 0 0 0 646430 Fleet Maint IV Labor And 480 500 500 800 0 0 0 0 Overhead 646440 Fleet Maint ISF Parts and Sublet 620 1,000 1,000 700 0 0 0 0 646445 Fleet Non Maint ISF Parts and 4,424 5,200 5,200 3,700 0 0 0 0 Sublet 647110 Printing Binding Outside 12 0 0 0 0 0 0 0 Vendors GovMax V5 1 5/21/2014 10:34:49PM-ET May 29,2014 New Business 7-h 12 of 14 Expenditure Line Item Budget Report grouped by Account Major,Business Unit Collier County Government Fiscal Year 2015 Account FY 2013 FY 2014 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 Code Account Description Actual Adopted Amended Budget Budget Budget Budget Budget 60 Operating Expense Il L0704 Tourist Development Council(TDC)Dept 1 01 540-1 94 Tdc Advertisements&Promotions Cat B 648170 Marketing And Promotional 6,658 15,000 15,000 10,000 0 0 0 0 649000 Sales Tax Expense 22 0 0 0 0 0 0 0 649100 Legal Advertising 0 0 0 500 0 0 0 0 651110 Office Supplies General 2,031 10,400 10,400 10,400 0 0 0 0 651910 Minor Office Equipment 9,208 0 0 0 0 0 0 0 651930 Minor Office Furniture 0 6,000 6,000 5,000 0 0 0 0 651950 Minor Data Processing 1,119 3,000 3,000 0 0 0 0 0 Equipment 652490 Fuel and Lubricants 1SF Billings 2,956 3,000 3,000 3,300 0 0 0 0 652920 Computer Software 1,847 7,500 7,500 0 0 0 0 0 654110 Books Publ&Subscriptions 1,714 0 0 3,600 0 0 0 0 654210 Dues And Memberships 24,681 14,800 14,800 22,600 0 0 0 0 654360 Other Training Ed Exp 63 0 0 0 0 0 0 0 101540-194 Tdc Advertisements& 304,150 408,100 419,937 527,300 0 0 0 0 101541-193 Tdc Special Events Cateaory C 634970 Indirect Cost Reimbursement 800 2,000 2,000 1,400 0 0 0 0 101541-193 Tdc Special Events 800 2,000 2,000 1,400 0 0 0 0 101542-196 Tdc Adv And Prom B Disaster 634970 Indirect Cost Reimbursement 3,000 2,100 2,100 2,600 0 0 0 0 634999 Other Contractual Services 37,912 0 0 0 0 0 0 0 640300 Out Of County Travel Prof Devel 1,147 0 0 0 0 0 0 0 648170 Marketing And Promotional 99,283 0 0 0 0 0 0 0 101542-196 Tdc Adv And Prom B 141,342 2,100 2,100 2,600 0 0 0 0 1 101543-184 Tdc Tourism Promotion(additional 1%1 634211 IT Billing Hours Allocation 0 0 0 300 0 0 0 0 634970 Indirect Cost Reimbursement 25,600 39,700 39,700 29,700 0 0 0 0 634999 Other Contractual Services 1,304,283 1,893,700 1,972,051 2,064,100 0 0 0 0 640200 Mileage Reimbursement 86 0 0 0 0 0 0 0 Regular 1 640300 Out Of County Travel Prof Devel 68,745 146,000 146,000 194,400 0 0 0 0 ! 641950 Postage Freight And Ups 43 0 0 0 0 0 0 0 642100 Bank Fees 89 0 0 0 0 0 0 0 645100 Insurance General 13,500 16,300 16,300 26,500 0 0 0 0 647110 Printing Binding Outside 0 200 200 1,400 0 0 0 0 Vendors 648170 Marketing And Promotional 2,207,746 4,767,100 4,792,395 4,875,100 0 0 0 0 648174 Registration Fees 175,010 235,300 235,300 286,000 0 0 0 0 649000 Sales Tax Expense -1 0 0 0 0 0 0 0 101543-184 Tdc Tourism Promotion 3,795,101 7,098,300 7,201,946 7,477,500 0 0 0 0 0704 Tourist Development Council 4,241,393 7,510,500 7,625,983 8,008,800 0 0 0 0 60 Operating Expense 4,241,393 7,510,500 7,625,983 8,008,800 0 0._ 0____.__.__ 0 [ 70 Capital Outlay II 1,0704 Tourist Development Council(TDC)Dept 1 01 540-1 94 Tdc Advertisements&Promotions Cat B 764110 Autos And Trucks 0 27,000 27,000 0 0 0 0 0 764900 Data Processing Equipment 1,603 10,000 10,000 7,500 0 0 0 0 764990 Other Machinery And Equipment 0 0 0 7,500 0 0 0 0 101540-194 Tdc Advertisements& 1,603 37,000 37,000 15,000 0 0 0 0 0704 Tourist Development Council 1,603 37,000 37,000 15,000 0 0 0 0 GovMax VS 2 5/21/2014 10:34:49PM-ET May 29,2014 New Business 7-h Expenditure Line Item Budget Report grouped by Account Major,Business Unit 13 of 14 Collier County Government Fiscal Year 2015 Account FY 2013 FY 2014 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 Code Account Description Actual Adopted Amended Budget Budget Budget Budget Budget 70 Capital Outlay 1,603 37,000 37,000 15,000 0 0 0 0 80 Grants and Aids II 0704 Tourist Development Council(TDC)Dept 101541-193 Tdc Special Events Catenary C 882100 Remittances Private 79,314 624,400 624,400 1,235,900 0 0 0 0 Organizations 101541-193 Tdc Special Events 79,314 624,400 624,400 1,235,900 0 0 0 0 0704 Tourist Development Council 79,314 624,400 624,400 1,235,900 0 0 0 0 80 Grants and Aids 79,314 624,400 624,400 1,235,900 0 0 0 0 91 Transfers i 1 0704 Tourist Development Council(TOG)Dept 929010-194 Transfer 911130 Transfer To 113 Community 58,000 58,000 58,000 0 0 0 0 0 Devel 911840 Transfer To 184 Tdc Promo 97,500 281,400 281,400 295,500 0 0 0 0 929010-194 Transfer 155,500 339,400 339,400 295,500 0 0 0 0 929010-196 Transfer 911840 Transfer To 184 Tdc Promo 0 95,800 95,800 3,300 0 0 0 0 929010-196 Transfer 0 95,800 95,800 3,300 0 0 0 0 0704 Tourist Development Council 155,500 435,200 435,200 298,800 0 0 0 0 91 Transfers 155,500 435,200 435,200 298,800 0 0 0 0 93 Transfers to Constitutional Officers [0704 Tourist Development Council(TDC)Dept 959010-184 Transfers-Elected Officers 930700 Budget Transfers Tax Collector 87,714 108,800 108,800 115,000 0 0 0 0 959010-184 Transfers-Elected Officers 87,714 108,800 108,800 115,000 0 0 0 0 959010-193 Transfers-Elected Officers 930700 Budget Transfers Tax Collector 7,710 8,600 8,600 8,600 0 0 0 0 959010-193 Transfers-Elected Officers 7,710 8,600 8,600 8,600 0 0 0 0 959010-194 Transfers-Elected Officers 930700 Budget Transfers Tax Collector 37,604 41,700 41,700 42,000 0 0 0 0 959010-194 Transfers-Elected Officers 37,604 41,700 41,700 42,000 0 0 0 0 0704 Tourist Development Council 133,028 159,100 159,100 165,600 0 0 0 0 93 Transfers to Constitutional Officers 133,028 159,100 159,100 165,600 0 0 0 0 99 Reserves 1 0704 Tourist Development Council(TDC)Dept 919010-184 Reserves 991000 Reserve For Contingencies 0 175,800 175,800 747,800 0 0 0 0 998000 Reserve For Cash Balance(Ch 0 0 0 118,800 0 0 0 0 129.01 F.S. 919010-184 Reserves 0 175,800 175,800 866,600 0 0 0 0 919010-194 Reserves 992100 Reserve For Attrition-Salary 0 -14,800 -14,800 -14,800 0 0 0 0 Savings 919010-194 Reserves 0 -14,800 -14,800 -14,800 0 0 0 0 GovMax VS 3 5/2112014 10:34:49PM-ET May 29,2014 New Business 7-h Expenditure Line Item Budget Report grouped by Account Major,Business Unit 14 of 14 Collier County Government Fiscal Year 2015 Account FY 2013 FY 2014 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 Code Account Description Actual Adopted Amended Budget Budget Budget Budget Budget 99 Reserves 0704 Tourist Development Council(TDC)Dept 919010-196 Reserves 991000 Reserve For Contingencies 0 192,600 192,600 0 0 0 0 0 991300 Restricted For Unfunded 0 500,000 500,000 268,100 0 0 0 0 Reduests 993000 Reserve For Capital Outlay 0 0 0 500,000 0 0 0 0 919010-196 Reserves 0 692,600 692,600 768,100 0 0 0 0 0704 Tourist Development Council 0 853,600 853,600 1,619,900 0 0 0 0 99 Reserves 0 853,600 853,600 1,619,900 0 0 0 0 Report Total 5,253,586 10,520,900 10,836,383 12,248,900 0 0 O 0 GovM&X VS 4 5/21/2014 10:34:49PM-ET July 23,2012 New Business 7-i 1 of 8 TDC EXECUTIVE SUMMARY Tourist Development Tax Quarterly Financial Review OBJECTIVE: Review revised tourist development tax fund balances for Q 2 FY 14. CONSIDERATIONS: The financial position of all funds that the Tourist Development Council (TDC) oversees is reviewed on a quarterly basis in accordance with County Ordinance 92-60. The attached spreadsheets outline the position of each of our funds for the 2nd fiscal quarter of FY 14. The tourist tax funds are in balance. The FY 2014 2nd quarter Budget to Actual Report presents the budget and actual activity recorded in the Collier County accounting records as of April 30, 2014 for October through March 2014. All expenditures are in line with the FY 14 budget. The County Budget Office staff has added footnotes to the financial reports to explain large variances between the amended budget and the combination of spent and/or committed expenditures. Below is further explanation of the obvious expense variances. 1. Fund 193- Non County Owned Museums Grants- only one request for grant reimbursement has been received to date. 2. Fund 195- Beach Renourishment, Maintenance & Monitoring-the Capital Project line reflects 84% of the budgeted amount has been spent as a result of the completion of the major beach renourishment in Naples. 3. Fund 195-Transfer to General Fund is to cover the cost of Turtle Monitoring. 4. Fund 183-Beach Park Facilities-the variance between the adopted budget and the amended budget is because the adopted budget only includes new projects budgeted in the new fiscal year. The amended budget includes those new projects and the projects rolled over from previous fiscal years that are in various stages of completion. See last page of the budget spreadsheet listing all of the capital projects in this fund. 5. Fund 184- Advertising and Promotion- Operating Expense line reflects that most of our contracted services have been encumbered for use in this Fiscal Year with a Purchase Order,but only a small portion of that total has been expended to date. 6. Fund 196- Disaster Recovery Advertising- Expenditure shown is indirect charges allocated to this fund for county services provided to the tourism department. FISCAL IMPACT: This item is for review and comment with no financial impact. RECOMMENDATION: Staff requests the TDC review the Q 2 FY 14 Financial Report. This item is for information only. SUBMITTED BY: Jack Wert, Tourism Director T N O - I-% 0 'p C • r+ C. v CD C — a T3 CD 3 r« rD o '. 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(l-i N cII N N O n M 0-4 D x0 to t--+ o a m d May 29,2014 Tourism Staff Reports 10 a-g 1 vii,,. • Q� Jar DIRECTOR'S REPORT-Jack Wert-April-May 2014 ADVOCACY ACTIVITIES Participated in Opportunity Naples project representing the tourism and hospitality industry Met with TDC Chairman on agenda issues Tourism Department Budget presentation to County Manager BCC Agenda review meetings Marco Island City Council meeting to support Marriott expansion plans TOURISM INDUSTRY ACTIVITIES Attended Destination Marketing CEO Forum in Hilton Head Collier Tourism Day Luncheon, Awards Ceremony and Tourism Industry Rally Lee County Tourism rally at Lakes Park Charlotte County Tourism& Sports Breakfast FGCU Hospitality&Tourism School Advisory Board Franklin Templeton Shootout and Octagon Sports meetings on fall and winter golf events Artificial Reef Program organizers meeting on promotion and grant opportunities Brand USA Megafam meetings with Oonagh McCullagh Tourism Grant Review Panel meeting Jeff Lytle Interview on tourism successes Presentation to Marco Island Board of Realtors on tourism promotion ideas Meetings on SW Florida Golf Trail Met with RSW Marketing team on Brazil air service opportunity and Air Berlin joint promotion with Lee and Collier ADMINISTRATIVE Meetings and walk through and negotiations on office move Website enhancement meetings with staff and Miles Media to tweak new website May 29,2014 �RZ Tourism Staff Reports 10 a-g 2 ♦�,,?. ∎13,,,,1,1„1.1 r f SALES DEPARTMENT-Debi DeBenedetto—Claudia Johnson April 19—May 14, 2014 Industry Relations — Sales • Debi was out on Medical leave from April 29 —May 18. • One sponsorship request has been granted to Marco Island Marriott Beach Resort for Conference Direct Top performers Recognition Trip New Product Development • April 24 EventerAct show in Atlanta with MPI and other Georgia Tourism organizations such as PCMA, GSAE, HSMAI — one Rfp received so far Fams/Site Visits Assisted 2 planner sites to destination— Michelle completed Requests for Proposal (RFP's) and Booked Business • Current report dates—March 14—April 18, 2014 • We sent out - 14 RFP leads to partners No Booked groups so far reported from partners Sponsorships & RFP Enhancements • We approved 2 new request for RFP enhancement funding for this period totaling $18,000.00 • No RFP enhancement reported that turned definite. 1 lost. (If bookings are lost as part of an RFP enhancement arrangement,the funds are put back into reserve for future requests) May 29,2014 Tourism Staff Reports 10 a-g • 3 (f, ♦,1," \1.,,„1.L,rn1 SALES DEPARTMENT- Claudia Johnson, Leisure Sales Manager April 19—May 15,2014 Industry Relations—Sales—Memberships • Established more connections with all partners we represent by introducing myself personally on site inspections. • Participated in Gulf Coast Clays event • Met with Charles Wright of Everglades Area Tours • Site at Ivey House in Everglades City—LeAnn Bruzewski • Assisted in the Tourism Day Lunch and Rally. • Sites to Alto, Noodles, Sea Excursions, Ngala, Revs Museum and NT&T along with Lana Urbinski with Tyco Security Products. • Met with Mr. & Mrs. Covert with Master Pools Guild to plan spouse events for booked program at the Naples Beach Hotel—October 2014. • Introduced myself to the Everglades Visitor Center. New Product Development • Preparation for ASTA 4th Annual South Florida Event. • Preparation for MLT Vacations Trade Show. • Working on 2014-2015 budget details. Sales Missions • Planning Sales Mission to East Coast of FL June 9—13,2014 in conjunction with 3 partners. Familiarization Trips • Final preparations for TUI Netherlands Tour Operator FAM. • Final preparations for Brand USA Megafam. • Hosted Tui Netherlands FAM May 11-12, 2014. Trade Shows • Co-hosted with Visit Florida a Trade Show lunch in Philadelphia Established Contacts • All follow up done to IPW Tour Operators. • Presented destination to 37 Philadelphia area travel agents during lunch. • Follow up with letter and new Leisure Video to Philly Lunch travel agents. • Received an RFP for the Florida Renal Administrators Association for July 2015. May 29,2014 Tourism Staff Reports 10 a-g 4 ♦ark, .\tuu,l,Iaml PUBLIC RELATIONS & COMMUNICATIONS - JoNell Modvs & An2ela Mine Top Activities —JoNell Modys International Pow Wow(IPW) 2014 Chicago Media Marketplace &destination booth Tourism Star Awards &Rally Advance publicity Press conference day of event Post event publicity Tourism columns for The News-Press every other week News releases Tourism Awards Tourism Rally FBU National Championship Conde Nast names Naples#17 Foodie City Story submissions for Naples Florida Weekly Wrote article for Business Currents magazine Live radio interview Daybreak With Drew Steel—Conde Nast Foodie designation Photography sourced for major Marco Island magazine feature Twitter Chat with top tier travel magazine editors Meet with Bayshore Cultural &Performing Arts Attend two PRSA local chapter meeting programs Tour new Waldorf Astoria rooms during media FAM with Rochelle Lash VISIT FLORIDA Communications Committee meeting conference call CVB Advisory meeting—attended by LHA representative Leadership Collier 25th Anniversary Event Leadership Collier Alumni event at Conservancy of SW FL Florida SEE meetings, conference calls Updates to website including event formatting, adding new accounts, adding deals Media in Destination Rochelle Lash—Montreal Gazette CVB assisted over last several months with inquiries, arrangements Stays at Waldorf Astoria Naples and Inn on Fifth Dining at Alto and Barbatella Irene Herman—Family Beautiful magazine(Sarasota) Marco Island getaway May 29,2014 Tourism Staff Reports 10 a-g 5 .t p+. a s'.' �'.rr,itl+er I tir rglidt. -.litt Danielle&Gerard Antonetti—Grand-Sud-Mag(French online travel magazine,portal) Covering Naples &Marco Island Sarah Hull—Rough Guide to Florida guidebook—published worldwide Updating Everglades portion with a stay in Everglades City DIGITAL— Top Activities - Buzzy Ford Paradise Coast Website • Constant updating of outdated website content • Maintain Tourism Awards Module • Updated Media Center with various content • Corrected video error • Updated Golf page photos&articles • Updated Beach Conditions page • Designed Webcam Page/Linked to Home Page Paradise Coast Facebook Page • Likes are continuously increasing(13,144) • Peeps In Paradise Campaign (very successful) • Athletes in Paradise increased to 3,540likes Google+ • 121 followers/16,282 views Instagram • 52 Followers Twitter • Likes and engagement are up General • Distribution of new Paradise Coast Logo • Assisted Partners with account credentials • Updated Contact&TDC info on Colliergov.net website • Updated Website articles with graphics • Addressed Data Engine issues • Various Photoshop Projects • Completed CleanPix Training May 29, 2014 Tourism Staff Reports 10 a-g • 3., 6 \�t'. �l.n..f.l.ul L f .,.,. ,•, ..,,' f'.,r,c ;s4' rt . • Uploaded German Destination video to Youtube Account • Approved design of Paradise Coast Blog Scope • Attended PRNews Webinar"How To Tell Your Brand's Story with Shareable Visuals" • Created Judge accounts for the Tourism Awards Voting Page • Maintained Eventbrite Webpage for the 2014 Tourism Awards Luncheon/Rally • Updated Paradise Coast in the News section • Attended the First Annual Gulf Coast Clays Hotel Challenge • Watermark of various CVB artwork • Posted RSW Air Service Update • Solicited and acquired vendors for Paradise Coast Tourism Rally • DJ Tourism Rally/Host Trivia Game Angela Aline— PR activities April/May 2014 Continual additions and amendments to website listings and updates to events on a daily basis. IDSS updates on daily basis P-card and SAP financial transactions on a daily basis for four staff members. Assisted with the planning and organization for the annual CVB Tourism Awards event and rally, being held May 6 at New Hope Event Center. Meetings out of the office: Attended two PRSA Gulf Coast Chapter monthly luncheon events Attended Regional Arts Group meeting as CVB representative, to discuss grant availability Attended April CVB Roundtable meeting at Marco Island Historical Society Rose Auditorium Participated in following CVB related discussions/meetings: May Staff meeting. Several meetings with Paradise Advertising- to review new summer campaign to review materials for the CVB Tourism Awards/Rally event Met with Pure Naples to review Artificial Reef project status Media familiarization trips : Organized and created itineraries for the following journalists visiting the destination during May 2014: Irene Herman : May 6-9-On assignment for Family Beautiful magazine, Sarasota. Focusing on Marco Island. Article will feature vacations close to home which don't involve flying. Danielle &Gerard Antonetti : May 9—15 May 29,2014 Tourism Staff Reports 10 a-g 7 leaS\aplo. ,∎t,ri.d land Hondas fast Paradtw Nr, I.rrgladr..�� /11.7.4 Journalists from France,with their own consumer travel webmagazine Grand-Sud- Mag.com.They will tour Florida and compile an illustrated article on each region visited. Staying in Naples and Marco Island. Sarah Hull : May 15-17 Journalist who is updating the Everglades portion of the Rough Guide to Florida guidebook, published in London and distributed worldwide. Staying in Everglades City two nights. Creating itineraries for three further media visits taking place in July,August and September by journalists from Germany and Canada. May 29, 2014 Tourism Staff Reports 10 a-g 8 Qt. )\�,.. A1 Art.,Island r_ F ionda s I. t l'aradhse \j 1%.r,;I.la jilir e'er FILM OFFICE—Maggie McCarty PRODUCTIONS • Palm Beach Media - still photo shoot This is the third photo shoot for this publication company this year. Their magazines have a large circulation (169,000) and their demographics correlate with ourvisitor profile which is additional exposure for the Paradise Coast destination • Departure Films/HGTV — tv series Series returned for pick-up shots (see below) WORKING LEADS • Tampa Digital — tv commercial Planning to shoot mid-June, assisting with crew, equipment and support services • Alibi Boys — tv pilot • Renegade 83 — tv series Discovery Channel reality/survival show has been scouting eastern Collier for several months for its' extremely popular series, "Naked &Afraid". They will shoot this summer on private property adjacent to the Fakahatchee Preserve. • Megalomedia Inc — reality tv (A&E) • Genre Films - feature • SON — indie film Producer is actively looking for local office space • Let It Play Prods — indie film November 2014 tentative start date • 25 — working title indie film December 2014 tentative start date • KCS Prods. — indie film May 29,2014 Tourism Staff Reports 10 a-g 9 c@\,p,s 11,f.,,1.1u,.l OPERATIONS • Issued film permits • Location library upload • Lead/inquiry response • Monthly Revenue Tracking Followed-up with activity worksheets to clients Recorded data • Client Management • -Opened a production file for each inquiry • Create content for social media (Twitter, FaceBook, Linkedln) • Participated in Annual Tourism Awards and Rally • Planning reception to coincide with Film Florida/Produced By Event in Los Angeles • Despite failure of entertainment industry legislation being passed in Tallahassee Film Florida's Legislative Committee has already begun weekly post-session conference calls to re-group on Tax Incentive strategy for upcoming year MISC. • Participated in the Naples Area Chamber of Commerce "Opportunity Naples" focus group MEETINGS • Jim Stimatis-Telemundo SCOUTING • Alibi Boys May 29,2014 Tourism Staff Reports 10 a-g • •'. 10 &.wk. \t ut n i,i_Ind F bnda s t ast Paradise 11,I.1.f. Sold on sight: Couple finds Naples home on 'House Hunters' By ELIZABETH KELLAR /NAPLES DAILY NEWS 11'4' Al , 01114 The HGTV filming crew,along with Realtor Linda Schmidt,middle, Megan Swanson, second right,and her husband Brett,far right on a property viewing in Naples. The crew returned several times over a two-week period to film the episode featuring the Swansons which airs May 12. The hunt was on recently for two newlywed Neapolitans looking for a budget-conscious home that offered all the amenities of laid-back, resort-style living.As part of Home & Garden Television's reality program "House Hunters," Brett and Megan Swanson worked with Linda Schmidt of Weichert Realtors on the Gulf to decide between three Southwest Florida homes —two in Naples and one in Estero.The Swansons' new home will be revealed an upcoming episode of the cable show. There are four scheduled times to see the program: 10 p.m. and 1 a.m. on Monday and 2 a.m. and 11 p.m. on Sunday, June 29. Linda Schmidt and her husband, Jeffrey, are family friends of the Swansons. Together, the Schmidts form the "Schmidt Happens in Naples" real estate team, and have been working with them on-and-off for the past few years as the twenty-something couple considered buying their first home. May 29, 2014 Tourism Staff Reports 10 a-g �j 11 of 6„pl.-. .M it ..lstin.l - �"�.l' I tr rk'J+L[ j After Megan and Brett wed last summer, their home search began gathering momentum."They realized that they definitely should buy instead of rent," Linda said. Megan reached out to "House Hunters" about a possible appearance on the show. "I had a blast. The main reason that we did it was because a lot of our relatives live up north, and it gives them a chance to see it and our lifestyle in Florida," Megan said. While Linda can't say too much about why she believes the couple was chosen for the show, she will say that she does believe they "are a really cute couple and would be good for TV." "They're a happy, excited young couple," Jeffrey added. In the online description of the episode, "House Hunters" describes the Swansons' search as being one that needed to balance a first-time homebuyer's budget with a hope to "live the snowbird retirement lifestyle, complete with a golf cart."In addition to living on a golf course, location was important to the couple because their family lives in Naples, and they wished to be close to them, Linda said. They also hoped to find a three-bedroom, single-family home with a den that didn't need too many repairs and fit within the price range of $250,000 to $325,000. Fortunately, the Swansons are longtime Neapolitans, so they knew what to expect regarding price, Linda said ."They didn't have sticker shock," she said. Shooting the show took three days over a period of two weeks, with the film crew leaving and returning as needed. Working with the film crew was effortless, Linda said, but showing the properties did require more preparation and execution than usual. For example, while it was fine to give the names of the three communities where the Swansons were looking — Heritage Greens and Saturnia Lakes in Naples and Stoneybrook in Estero— other terms had to be avoided. A "Jacuzzi" had to be called a "heated spa" to avoid using a brand name, and each of the communities featured on the show had to grant its permission to be included. Still, the overall experience was exciting, Linda said. "House Hunters" has even expressed interest in shooting another episode with the Schmidts, if they have another client who would like to appear on the show."I would totally do that again," Linda said. May 29,2014 Tourism Staff Reports 10 a-g lirtil A11 12 o 25,,,pk. .V ir.,,IsL n.l r Florida s last paradise` i,,,fgt..k.:�y;:�: We do things a bit differently down here than our Duck Dynasty boys... _ When you're ready for an e,. ; amazing tour of the Florida 46 411111110, Everglades, come on down to sue. the world famous WOOTEN'S AIRBOAT TOURS. A (it, Best airboat captains and gator 4. handlers around-including f: myself :) , .'- '- Pleasure bringing our show "' - �� WAKE UP CALL back home. - `c - Helping out some good people —* •. _ and an important business to - - our protected Everglades. — .. ��: - #CountryBoysCan Survive r~. - - - - Dwayne "The Rock" Johnson Facebook page entry May 29, 2014 Tourism Staff Reports 10 a-g 13 of 26. s F Last Paradise SPORTS COUNCIL—Chris O'Brien & Rob Wells Development Activity Attended NASC (National Association of Sports Commissions) Annual Symposium in Oklahoma City. Meet with NAIA, Elite Tournaments Soccer, ASA, Rev3 Racing, USOC, World Sports League Softball and other national governing bodies. Completed paperwork and met with Riptide Volleyball Coach Shaliece Hall regarding upcoming and future volleyball beach events. Held meeting and site visit with Nate Seamon of FBU National Championship. USSSA girls B State arranged field use for July Tournament. Met with New Parks and Recreation Superintendent Rick Garby concerning summer tournaments. Met with Lee County parks staff to discuss needs for May Perfect Game events. Assisted with AAU basketball tournament and Kickoff Soccer event at North Collier . Booked Marco Marriott for EVP event Ross Balling. Met with State Mens ASA Director Xavier Medina re: Tournaments for 2014-2015. Met with Stan Douge and Brett Richard of Fit Nation Magazine discussed ways to work on future events. Conducted Site visit with Craig Lenniger of EVP at Marco Marriott. Traveled to Weston Florida to attend FBU Camp. Assisted with USSSA baseball, EVP Volleyball and 3 V 3 Challenge Soccer Event. Hosted USSSA Baseball Event with 50 teams and over 800 room nights. Hosted Riptide Volleyball event at Vanderbilt Beach . May 29,2014 Tourism Staff Reports 10 a-g . . *+ 14 �,i,f,, \ .ug"1.1111.1 . \. rt Florida last Paradise I 1,14;1.444• -. April Activity Report Sports Tourism — Chris O'Brien & Rob Wells Hosted Events Event Date Visitors Room Nights Est. El AAU Elite Girls 4-4-14 540 230 108000 Basketball Kickoff Soccer 4-5-14 1250 300 375000 Tournament Bill Longshore 4-11-14 288 50 57600 Softball ACK Sports 7 v 7 4-12-14 100 10 30000 USSSA Baseball 4-25-14 1675 800 299925 EVP 4-25-14 80 10 12000 Challenge 3v3 4-26-14 875 50 98000 4,808 1,450 980,525 May 29,2014 Tourism Staff Reports 10 a-g 15 Qt��,•Irk. �Ln Llan.l � Ftonda t last Pared w I..4;144...,===.:'7:'=2 i OMMAC- UK REPRESENTATIVES- Oonagh McCullagh IPW—6-9 April 2014, Chicago, USA OMMAC attended the largest USA international Travel Convention, International PowWow, which took place in Chicago earlier this month, attracting 6,200 attendees from around the world, including 4,000 US suppliers and 1,400 buyers from 70 countries. This was an extremely successful event, with more than 95,000 pre-scheduled appointments, providing a great opportunity for us to meet with key tour operators and industry partners, to help promote our destination and generate bookings to our area. The 141 registered buyers equaling the highest attendance levels from the UK & Ireland market in over a decade resulted in quality meetings to generate future business into the Paradise Coast. A full report with follow-up actions resulting from IPW meetings will be sent to all local partners. MARKET UPDATE: Travel industry grows for first time in 13 months up two per cent year on year The UK's travel sector grew annually by two per cent in March, which marked the first positive year-on-year growth in 13 months, according to new stats. The report was carried out by MasterCard Advisors, a research division of the credit card company, which said that travel sales had picked up in recent months due to a more positive economic outlook. If the figures are accurate, travel agents across the country could be in for a busy period due to consumers becoming more confident about paying for larger purchases, such as summer holidays. However, the annual growth seen in the travel industry remains behind that of the UK retail sector as a whole, which saw a 4.1 per cent increase in March -just beneath January's three- year high of 4.2 per cent growth. Thomas Cook announces Manchester-US routes. Thomas Cook Airlines has announced new flights from Manchester to New York and Miami for the summer next year. The airline will offer three flights a week from Manchester to JFK from May 2015, while the Miami service will run twice a week. Both routes will be used to promote city breaks, fly/cruises to the Caribbean as well as further connections into the USA. Holidays are included in the company's new brochure, which also outlines its new premium service and an upgraded economy class on its aircraft. "As well as bringing a new and alternative approach to travelling to New York—catering for both business and leisure travellers —our new cabin interiors, premium service and upgraded economy will change the way customers view Thomas Cook Airlines, as we look to provide a great quality product at a great price,"said Christoph Debus, CEO of Thomas Cook Airlines."More than a million people travel from the UK to Miami each year, currently served only by London airports. With the launch of this exclusive route from Manchester, holidaymakers and cruise passengers looking for flights from the north of the UK will now have more options for travel. Both routes will also allow significant onward travel across the USA—we're bringing travel to the states closer to the rest of Britain," he added. May 29,2014 Tourism Staff Reports 10 a-g 16 of 26,,ple. \Lru.Island ti !tea Fionda s Last Paradrse- 4 I ti■ TripAdvisor app: 100 million downloads and counting. TripAdvisor has reached the mobile milestone of 100 million downloads for its free app for iPhone and Android. The number of downloads more than doubled in the past year and is up six times from 2011. According to data from Distimo, a leader in business intelligence and app market data, TripAdvisor is now the most popular travel app based on total App Store downloads. "As travel planning has shifted from something you do ahead of time to something that's possible anytime, the TripAdvisor mobile app has become the essential companion for millions of travellers," said Stephen Kaufer, president and CEO of TripAdvisor. "Reaching the milestone of 100 million downloads is evidence that travellers worldwide are benefitting from the TripAdvisor community's reviews and opinions, wherever their travels may take them." TripAdvisor's apps are available in 21 languages and are available to download at the iTunes App Store or Google Play. US Airways joins IAG in transatlantic business. Bigger is definitely better for transatlantic travellers now that IAG airlines British Airways and Iberia's joint business with American Airlines has been extended to include American's merger partner, US Airways. Following the merger between American Airlines and US Airways, customers booking with British Airways and Iberia will now be able to choose from a total of 70 direct flights a day between the UK and US and up to 16 flights per day between Spain and North America. The Atlantic joint business now includes all scheduled flights operated by oneworld alliance members American and US Airways, British Airways, Iberia and Finnair between North America and Europe. It is a revenue sharing agreement under which member airlines have permission to co-ordinate schedules and pricing on North Atlantic routes. US Airways brings 28 transatlantic routes into the joint business, of which 27 are new, and gives customers of British Airways and Iberia access to more than 50 additional new destinations in North America. Long-haul travellers getting more for their money Holiday makers looking to get best value for money could be tempted to travel further afield this year, if new stats are any indication. According to latest figures from the EY ITEM Club, sterling has strengthened against many other currencies in the past year, with the largest increase being seen against the Turkish Lira where sterling has risen by a huge 30 per cent since April 2013. South Africa, Australia and India could also now be more attractive destinations for British travellers, with sterling rising by around 26 per cent against the South African rand, and by around 23 per cent compared to both the Australian dollar and the Indian rupee. Sterling has also risen by more than 20 per cent in the past year against the Thai baht and the Japanese yen. Canada, Malaysia, China, the US, Hong Kong or New Zealand will also get more from their spending money, although those heading to Switzerland or the Eurozone will only see their money go two to three per cent further this year compared to last spring — Ultimately Sterling's rise is having a positive impact in consumer demand for leisure travel to United States providing a feel-good good/money goes further attitude. May 29, 2014 Tourism Staff Reports 10 a-g 17.of 26. . ,. J1ar“.1.1.1m1 k (4521 Virgin Atlantic makes progress, announcing a 50% cut in losses The boss of Virgin Atlantic is halfway to making good on his promise to return the airline to profitability after it announced a 50% cut in losses. Chief executive Craig Kreeger, who joined the carrier last year confirmed that good progress had been made, confirming pre-tax losses for the year ended December 31, 2013 fell to £51 million, from £102 million in the previous period, with group turnover up by 4.9%. 6.2 million passengers flew on the airline in 2013, helping revenue from this segment grow by £153 million. The group has made good progress in 2013 towards the target of returning to profitability by the end of this year. Virgin's strategy has been to focus on network, alliances and managing the cost base in a way which has not impacted the customer—The use of a new fuel-management system delivered savings of£8 million in a single year. DATE -PECIAL EVENT LOCATION MM.Tour operator training —American Holidays Dublin 7 May Visit Florida Irish Travel Trade Luncheon Dublin 8 May Department of Commerce US Embassy meeting London 9 May Visit Florida UK Travel Trade Advisory Luncheon London 16— 21 May Brand USA Megafam Florida 8-10 June IAGTO North American Convention harleston, South .rolina MARKETING/SALES/PROJECTS &ACTIVITIES: Brand USA Megafam A key focus for OMMAC this month has been the final preparation &outreach to our partners while we continue to work with Brand USA's UK office. We have been selected to have a segment within the Florida itinerary. The trade booking incentive campaign underpinning the Megafam programme received extended exposure in the lead up to the competition closure on Apr 5. Updated campaign statistics reveal that UK & Ireland travel agent airline flight bookings to and within the United States have increased by 121 percent in advance of Brand USA Megafam - Up from 5,513 flights booked in advance of the 2013 agent familiarisation tour May 29,2014 Tourism Staff Reports 10 a-g '`� 18:q�.?6.,F,ir. ,.:: f foroda s last Paradise- `„J I.t rk(,.t rI agents have booked 12,195 flights to and within the United States in a bid for selection for the 2014 Megafam. BA/BA Holidays Coop marketing campaign On going participation in this year's BA/BA Holidays/V. Florida & Brand USA co-op Campaign, OMMAC continue to work with head office to assist with approval of creative for the campaign launched 22 April — 06 May 2014. We've been working with head office to ensure all key selling points are highlighted including the recent awards & promotion the three regions of the Paradise Coast. Virgin Holidays Coop Marketing Campaign, with Visit Florida & Brand USA OMMAC are continuing to work with Virgin Holidays and Visit Florida, following on from our participation in the Virgin Holiday's Florida Marketing Campaign. TOUR OPERATOR ACTIVITY Gulf Coast Clays at Port of the Islands Following on from meeting with Colin Burrows, President at Gulf Coast Clays, OMMAC have since followed up, after receiving positive feedback relating to the growth of business at the club. We suggested to Cohn that it might be a good idea of sounding out Golf Coast Clays as an attraction/activity with the UK/Ireland & international tour operators at the USA International Travel Convention — IPW in Chicago, as this would be a good opportunity to receive some feedback. OMMAC had requested generic press release material to take to IPW for distribution. Florida Mini Travel Market, 15 April 2014, Newcastle, UK We were delighted to be part of the Visit Florida/Brand USA/BA Holidays/BA consumer campaign at the recent Florida Mini Travel Market, with 80 agents attending throughout the day. We were able to distribution 100 pieces of literature including Florida's Last Paradise Coast Visitor's Guide and maps. Virgin Holidays Florida Training Event, 16 April, UK Following our participation at the Virgin Holidays Florida training event, we assisted with providing key selling points to highlight Florida's Paradise Coast, as well as providing visuals to include images and our general destination video. We further distributed over 60 pieces of literature including Florida's Last Paradise Coast Visitor's Guide and maps. We reached an estimated 60 agents from the Virgin Holidays call centre &the retail sector. Literature request from French tour operator, VAT VOYAGES ANTILLAIS OMMAC assisted Paris travel agent, working with Visit Florida on an upcoming October 2014 trip. Literature &additional information was provided. May 29,2014 Tourism Staff Reports 10 a-g 19.cf26 Hondas last Paradise' r` t,,r I yIt^.•L. TRADE EVENTS Scottish Golf Show, Glasgow March, 2014 Following our recent participation with UK golf operator GolfKings at last month's Scottish Golf Show in Glasgow, we've since followed up to request some feedback from the show. This was very successful event, with over 15,000 visitors enjoying the show over the 3 days and some strong interest in the Naples/Marco Island with several specific enquires. We worked with GolfKings to highlight our golf resorts &they are contracting with Marco Island Marriott & Waldorf Astoria to drive special offers/ packages. See approved GolfKings USA Vinyl/ posters highlighting the partnership with Marco Island Marriott, Brand USA and Waldorf Astoria, which can be found at the end of the report. Additional follow up on the post-show activity eg: mailers, e-shots will be tracked & reported accordingly. IAGTO North America Convention 2014 OMMAC have confirmed attendance at this year's NAC 2014 and now in the process of booking appointments & meetings to ensure full ROI of the event. We will be reaching out to all the attending tour operators, with a key focus on the USA/ UK & Europe markets, to encourage & generate future business into Paradise Coast—especially on the back of being current North American Golf destination for 2014. TRADE MARKETING/PROMOTIONS US Airtours Confirming trade activity — promotion for May on the Paradise Coast — highlighting a tactical offer from a number of properties in the area currently selling well for this operator. We also negotiated to add in additional attraction for the first time with the Waverunner tour of the 10,000 islands &the Princess Cruise. Golf Breaks.com Following successful meeting at IPW — an excellent opportunity to have our destination promoted directly to consumers with an ongoing presence via this OTA — currently reviewing & aim to confirm detail over the next month. Rolls Royce Club Promotion Consumer high-end promotion — begin working with this opportunity to deliver key message for our area — launch date October 2014. We have negotiated & have received confirmation that we will be the exclusive destination of choice partner for Florida &one of the first three companies profiled in our chapter. May 29,2014 Tourism Staff Reports 10 a-g 20 6.jplr. MLra..tti1.n.l :41P, Hondas last Patadtsc' AZ1 I.r r,;14.14. Destination Golf, UK tour operator Following our recent partnership with Virgin Atlantic to secure an ad placement in their Florida e-brochure, we delighted to share the last Florida e-brochure on the link below on the Virgin Swingers Golf site, which is an added benefit negotiated with Virgin Flying Club this year. http://www.flyinciclubgolfleague.com/specialoffers destination golf.asp PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: CONTACT ACTIVITY RESULT www.grand-sud- We've received a journalist Head office have been actively looking mag.com request to support an individual into hotels and have now secured French press trip in May. accommodation for both Danielle and Gerard, staying at the Bellasera in Danielle and Gerard are the Naples, from 9 — 11 May. Then from 12 owners of the website, who will — 15 May, they will be staying at Olde spend one month in Florida and Marco Island Inn and Suites. stay 4/5 nights in Paradise Coast. Head office is also planning some They have requested assistance activities around their stay and has put for accommodation and activities. together an itinerary ahead of their trip They've also expressed interest in next month. meeting with someone from Naples, Marco Island and the Everglades CVB for an interview that will be featured in their article on this area. Social Media: Florida's Paradise Coast UK, Since the recent re-launch of our Facebook and Ireland and European Facebook page, this month we have Twitter Facebook page increased the number of fans from 244 likes to 424—an increase of 180 new likes. We will continue to monitor and update stats to include next month's report. May 29,2014 \ Tourism Staff Reports 10 a-g � OF, , Florida s last Paradise' �, te I$r rgI4.I0 . Ts \.yrle..Marco Island D,scu n Scottish Golf Show, Glasgow l,erglades e•,�., March, 2014-Vinyl/posters on the Golf Kings stand promoting our destination mow 4* 4r4 -• MIL II1F 14111' May 29,2014 Tourism Staff Reports 10 a-g ■ur, .Id Ind V.01 I ti,rgl„l.s DIAMONDE- EUROPEAN REPRESENTATIVES—Stefanie Paul, Natasa Manic Travel Vision - South Africa 4- General information o Sell worldwide destinations o Sell Florida, packages but also individual, mainly fit o Receprives: Hotelbeds, GTA, travco, xml basis o Sell through travel agent, 100%, sell through brochure o 26 staff o One of the big 5 TOs in South Africa o Europe biggest destination (outbound), followed by USA o Guest visit mainly big cities such as Orlando, beach of less importance o Introduced area as they were not familiar with it 4- Marketing o Offered the following marketing opportunity: Workshops with travel agents (sales mission) - asked if we would like to participate. 4 handed over to Claudia at this point. Risskov travel partner A/S - Denmark 4- General information o Mainly fly & drives o Receptive: Travalco o Introduced the area as so far they do not have a strong focus on NAP, more on Ft. Myers and St. Pete. o Selling worldwide, USA very important and FL one of the best destinations o Selling directly to the clients only, through website and brochures aRestravel-San Diego, California 4- General information o Provided updates on the NAP area, hotels o Have a new "no commission" solution now. Offer all services: hotel accommodation, attraction tickets, air fares etc. o Do not do any restaurant reservations yet Win - London, UK 4- General information o Biggest travel agent cooperation worldwide (6,000)TAs CVBs can upload destination information on website 500 USD, 2 pdf pages Further details see extra flyer Win exchange will be launched July 1 May 29,2014 Tourism Staff Reports 10 a-g 1 y 23(09 C,,pk+ \iar.++klarnl .,r ; Florida S last Paradise V I.rrt 1a+k. o Introduced extra program for hotels to Waldorf It is a directory of worldwide hotels Guide is distributed to 6000 travel agents worldwide Peacock Travel - Denmark General information o 5 pax in office o Receptive: Bonotel, o Sell high end only o Feature The Ritz and Edgewater. Was looking for other hotels. We introduced Waldorf, Marriott MI and Marco Beach Ocean Resort (do not feature MI at all yet) Marketing o Introduced Marketing/Advertising Opportunity in Denmarks' "Financial time", issue every day. Every Friday special edition. Advertising 2,000 USD for 3 ads. He will send proposal to Claudia May 29, 2014 Tourism Staff Reports 10 a-g 24 of 26, , VISITOR CENTER REPORTS- Lori Lou April 18th to May 21st, 2014 • Booked VIC volunteer FAM tour at newly remodeled Holiday Inn Express on May 8th, • Booked VIC volunteer FAM tour at MiraMare Restaurant on Wednesday, May 14th • Contacted Kristin Campos of MPO for Bike Maps. Also will collaborate on future materials to display in Visitor Information Center. • Attend TDC Meeting. • Order Paradise Coast Visitor Guides and Maps for Naples Visitor Information Center. • Order 500 Paradise Coast Visitor Guides and 250 Maps for Immokalee Chamber and Visitor Information Center. • Order 10,000 Visitor Maps for the Everglades Visitor Information Center. • Attend Tourism Lunch and awards. • Present VIC Vol Pat Reichard with tourism volunteer award of the year. • Assist with Tourism Week Rally booth. • Assisted with location for May Sports Council Meeting-secured LCF Room at Naples Chamber of Commerce. • Attend FAM Trip to Holiday Inn Express on May 8th • Attend CVB Staff meeting on May 8th,2014. • Emailed new/revised Visitor Information Survey to all Collier County Visitor Information Centers for use and information prospecting. • Re-ordered 150 Paradise Coast Visitor Maps for the Everglades Visitor Information Center. • Spoke to Judy Durant,Director of Visitor Services,for Lee County.Plans include several projects between visitor information centers and site visits. • Pick up Bike Maps from Kristin Campos at MPO Office. • All VICs begin to use new Visitor Survey. • Attend Concierge Association Meeting May 13th,2014. • FAM Trip to Miramare Restaurant afternoon May 14th,2014. • Attend BID Marketing Meeting May 21, 2014 in am • Host/attend Sports Council Meeting at LCF Room at Chamber of Commerce on May 21, 2014. • Scheduled FAM Tour for Cider Press Café on June 3rd, 2014. • Scheduled FAM Tour for Bellasera Hotel with Liz Sanders June 12, 2014. • Update calendar of events and distribute • Manage daily operations of VIC and staffing May 29,2014 Tourism Staff Reports 10 a-g \ 25 6`..plr. .%ljn..F.l.rn.l • F• 4 i 3.,t i',rr:ra;ir 11° I S.rr l4.k. • Information Center Visitors Counts Big Cypress Oasis Everglades Immokalee Marco Naples Jan-11 5034 12055 2220 125 1007 2736 Jan-12 6401 13,601 11,000 198 1033 5285 Jan-13 5736 13,941 9225 NA 1163 4777 Jan-14 7,014 13,499 11,185 91 1663 4,018 Feb-11 6986 15,564 2881 194 1546 4363 Feb-12 7943 17,595 12,840 227 1465 5099 Feb-13 7950 13,542 8424 1105 1404 4488 Feb-14 7990 13,906 13,012 198 1950 5046 Mar-11 5984 15,101 3100 195 1376 2872 Mar-12 7226 16638 18,300 361 1011 3774 Mar-13 8693 13632 12,991 402 1559 3774 Mar-14 8,307 15,559 17,180 517 1,952 4377 Apr-11 3297 8810 2575 189 520 2018 Apr-12 4308 9603 10,810 367 482 3112 Apr-13 5250 8389 8675 1200 750 2473 Apr-14 5,146 9,596 11,021 81 1,033 2409 ` May-11 1778 5492 1600 186 448 1656 May-12 2360 5660 5435 315 529 1595 May-13 3009 5730 5275 350 473 1436 May-14 Jun-11 1881 4796 2235 155 445 1286 Jun-12 1972 4185 4250 210 303 1299 Jun-13 2254 4153 4166 189 354 1376 Jun-14 Jul-11 2182 6024 5189 185 573 1629 Jul-12 2417 5609 5893 250 340 2015 Jul-13 2431 4253 6835 62 413 1703 Jul-14 May 29,2014 Tourism Staff Reports 10 a-g 26gt6,,p1„ ∎1. ,..Isi,n.I 4 - „, F•:,• ■ti 5 ..t,!P trd(f.5r' I NI r,;1,14. Aug-11 1895 3999 4577 207 463 1867 Aug-12 1658 3991 6549 345 390 1128 Aug-13 1757 3800 5169 119 385 1316 Aug-14 Sep-11 1268 3881 3196 220 279 1104 Sep-12 1191 3029 3893 200 268 1279 Sep-13 2534 1198 3441 392 1206 Sep-14 Oct-11 1704 5459 5035 237 481 2481 Oct-12 1804 4296 5683 150 306 2095 Oct-13 917 2315 5206 476 501 1610 Oct-14 Nov-11 2743 7734 6200 357 647 2517 Nov-12 3024 7669 6816 170 530 2263 Nov-13 10,510 7,407 7,022 598 513 2105 Nov-14 Dec-11 5739 13,851 7962 327 682 2399 Dec-12 3925 11,193 7984 180 540 2547 Dec-13 5363 10,079 7391 461 543 2730 Dec-14 FY 2011 40,491 102,766 46,770 2,577 8,467 26,928 FY 2012 44,229 103,069 99,453 2,973 7,197 31,491 FY 2013 56,404 88,439 83,820 4,962 7,937 28,994 Naples Marco Island Everglades CVB Detailed ile 2014 P 9 Detailed Staff Reports 11 Task Report 1 of 62 Created - Between 4/13/2014 - 5/14/2014 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 4/21/2014 Debi's Activity Tracking Account Registration- Open 4/21/2014 Conference/Trade shows Debi DeBenedetto Reaister Florida Encounter and create planner invitation list 15 planners per hotel we have 6 participation. 4/23/2014 Debi's Activity Tracking Account Trade show preparations Open 6/2/2014 From:PirreMichelle 4/18/2014 Debi's Activity Tracking Account Advisory Meeting Closed 4/3/2014 4/2/2014 Debi DeBenedetto Debi DeBenedetto attended advisory roundtable 4/18/2014 Debi's Activity Tracking Account Film Closed 4/18/2014 4/18/2014 Debi DeBenedetto Debi DeBenedetto follow uo all afternoon on IPEC show. 4/18/2014 Debi's Activity Tracking Account TDC Meeting/reports Closed 4/18/2014 4/18/2014 Debi DeBenedetto Debi DeBenedetto TDC report complete and turned in. 4/18/2014 Debi's Activity Tracking Account CVB Project Closed 4/15/2014 4/18/2014 Debi DeBenedetto Debi DeBenedetto several hours and meetina on budgets. 2015 budget reauest fumed in 4/18/2014 Debi's Activity Tracking Account Attend Meeting/Show/ Closed 4/16/2014 4/18/2014 Debi DeBenedetto Conference Debi DeBenedetto Attended IPEC San Antonio 4 days. Got 5 Rips out and great leads and meetinas.Independent Planners Educational Conference. Follow un this we 4/21/2014 Hilton Naples Fam Arrangements Open 5/15/2014 -planned-itinerary 4/23/2014 Meeting Connections Ohio RFP sent to partner Open 4/23/2014 Dwight Loken 614-898-9361 assisted planner info and sent out Rfp will assist site June 4/17/2014 Naples Marco Island Everglades Assisted Mtg Planner Closed 4/17/2014 4/17/2014 Debi DeBenedetto CVB Debi DeBenedetto 239-252-2379 or 239-734-0295 debide @colliergov.net From:Hentoes.Kim 4/22/2014 TD Securities Assist Meeting planner Closed 4/22/2014 4/22/2014 Debi DeBenedetto -sales kit email photos or video Assisted reauest 5/7/2014 Waldorf Astoria Naples Rfp enhancement granted Open 6/9/2014 Lisa Buss 594-6023 lisa.buss @waldorfastoria.com See if booked *Task is assigned to multiple people Printed: 5/15/2014 Copyright©2004-2014 iDSS.All Rights Reserved. Page: 1 of 2 Task Assigned User: Debi DeBenedetto Detailed ile X014 9 Detailed Staff Reports 11 Create Account Name Task Type Status Due Date ClbsbEl2Date Closed by User Date Contact Name Total Tasks: 12 Task is assigned to multiple people Printed: 5/15/2014 Copyright©2004-2014 iDSS.All Rights Reserved. Page: 2 of 2 May 29,2014 Detailed Staff Reports 11 3 of 62 1.111 111%1\1011) ASSOC(1TF:s DATE: May 14,2013 TO: JoNell Modys Naples, Marco Island,Everglades CVB FROM: Terence Gallagher; Doug Ruchefsky; Carlyn Topkin; Danielle Hendricks Lou Hammond & Associates CC: Jack Wert; Angela Aline; Lou Hammond RE: Activity Report—April 9—May 14,2014 Following is a summary of services conducted by Lou Hammond&Associates on behalf of the Naples, Marco Island, Everglades CVB during April 9—May 14, 2014. 1) MEDIA HIGHLIGHTS FORBES TRAVEL GUIDE As a result of ongoing communication with DeMarco Williams and Jen Kester, the outlet included recommended accommodations, shopping, restaurants, golf and more in Naples on May 14. UMV: 9,956,125; Media Value: $66,374.17 MEETINGS FOCUS As a result of working with the Meetings Focus team, the outlet included highlights of the destination throughout its annual Florida supplement/April issue. UMV: 22,751; Circ: 25,030; Media Value: $4,185.91 MONTREAL GAZETTE As a result of working with Rochelle Lash, the outlet featured the Snowbird Special at The Inn on Fifth on April 16. UMV: 343,523; Media Value: $2,290.15 TREKAROO As a result of hosting Erin Gifford,the outlet featured an article titled, "Top 10 Things To Do in Naples Florida For Families,"which included a number of activities, hotels and restaurants in the destination on May 10. UMV: 172,424; Media Value: $1,149.49 TAMMILEE TIPS As a result of pitching in advance of National Stress Awareness Month, the outlet featured a blog post on stress-free options offered in the destination on April 13. UMV: 94,441; Media Value: $629.61 1 May 29,2014 Detailed Staff Reports 11 KIDVENTUOROUS 4 of 62 As a result of hosting Erin Gifford,the outlet featured an article on the Dolphin Explorer cruise on April 30. UMV: 13,685; Media Value: $273.70 MAINLY SOUTHERN As a result of pitching in advance of National Stress Awareness Month,the outlet featured a blog post on stress-free options offered in the destination on April 13. UMV: 2,340; Media Value: N/A 2) MEDIA VISITS Agency is promoting the destination with ongoing media visits including: ERIN GIFFORD,KIDVENTUROUS,APRIL 13—14 Agency worked with Gifford for her visit to the destination in April. Agency secured accommodations at the Waldorf Astoria Naples. Activities were secured including The Dolphin Explorer,Naples Zoo and Naples Botanical Garden. ALLISON ENTREKIN, SOUTHBOUND MAGAZINE MAY 9— 11 Agency worked with Entrekin to feature Fifth Avenue South and Third Street South for the magazine's Street Smart department. Avenues and Campiellos agreed to host for dinner. Agency reached out to other restaurants of interest for hi-res photography. BLAKE MILLER,CAROLINA BRIDE,JUNE 27—JULY 1 Agency pitched and is working with Miller,who is interested in traveling to the destination to compile a confirmed honeymoon feature for Carolina Bride magazine. Miller has requested assistance with round trip airfare from Charlotte to RSW along with access to a rental car during her stay. Agency secured accommodations at the Inn on Fifth for the Naples portion of her trip and the Hilton Marco Island Beach Resort and Spa for the Marco Island portion of her trip. Agency compiled a trip estimate and itinerary in addition to booking flights. JESSICA SANDERSON,MODERN DAY MOMS,JULY 25—26 Agency worked with Sanderson who is based in Sarasota and is interested in visiting Marco Island to showcase the recent TripAdvisor accolade. Agency confirmed accommodations for Sanderson at the Marco Island Marriott. Agency continues to work with Sanderson for other itinerary activities. ALISON LEWIS,HEALTHY TRAVEL, SUMMER Agency is working with Lewis to secure a feature story angle and activities. Client provided recommendations, including healthy eating spots to showcase in the area such as Sea Salt and The Cider Press Café. Agency is still seeking accommodations and will compile a trip estimate accordingly. 2 May 29,2014 Detailed Staff Reports 11 SEAN MANNING,RHAPSODY 5 of 62 Agency met with Manning to discuss a potential feature travel story in an upcoming issue of the magazine. Manning was interested in pursuing an angle featuring an Everglades experience,possibly contrasting it with a visit to Naples. Agency is following up with more information and will subsequently secure dates for a visit. LAURA MANSKE,FREELANCE (PARADE) Agency is working with Manske for a potential media visit in late summer. Once dates and coverage are confirmed, agency will submit the formal press request. JOHN THOMASON,BOCA RATON MAGAZINE Agency is working with Thomason,who expressed interest in covering Naples as part of a story for the publication. Agency is working to find available dates for a visit and will send a press request accordingly. JANICE NIEDER,FREELANCE Client worked with Nieder during her previous visit to the destination with SATW— requested that agency help arrange a second trip for a Marco Island feature. Client suggested accommodations at Marco Island Marriott and informed the agency that Nieder has also experienced the Dolphin Explorer Cruise. Agency connected with Nieder directly, who suggested a visit at the end of 2014. Agency will follow up accordingly. LENA KATZ,JUSTLUXE Agency is working with Katz,who has expressed interest in visiting the destination and staying at the Naples Bay Resort and the Inn on Fifth. Dates are pending, and the agency continues to brainstorm potential story angles to maximize resulting coverage. 3) SOCIAL MEDIA Agency social media efforts during the period of April 9—May 14,2014 include: • LH&A Facebook • April 29—We're feeling the chill today in New York.With beach season around the corner,we're dreaming of some of our favorite spots to pass the time'til we officially defrost. Where do you love to soak up the sun? Pictured below: Naples,Marco Island, Everglades-Paradise Coast,Bermuda Tourism,JW Marriott Guanacaste Resort& Spa, Sonoma County, CA and Phi Phi Island in Krabi,Tourism Authority of Thailand NA. (5 photos) • LH&A Value Blast - April 16—Fuel Up Package at Sunset Cove Resort - April 23—Spring Specials For Daily Play at The Quality Inn& Suites Golf Resort - April 30—"Beauty and the Beach"Package at The Inn on Fifth - May 7—Make Waves Package at Naples Bay Resort& Spa - May 14—Babymoon Package at Inn on Fifth 3 May 29,2014 Detailed Staff Reports 11 6 of 62 • LH&A Twitter • May 8—RT @HiltonNaples: Hilton Naples celebrated National Travel and Tourism Week w/@ParadiseCoast at the 12th Annual... http://fb.me/l arVMwQWZ • May 7—MT @ParadiseCoast: Experience the breathtaking nature of Florida's #ParadiseCoast w/activities for the whole#family http://bit.ly/1rWDWmU • May 7—MT @ParadiseCoast: Celebrate Mother's Day at Sun-N-Fun Lagoon! Mom's get in free with 1 paid admission http://bit.ly/1g7RXRn @collierparks • May 7—.@NFL fans,check this out! @ParadiseCoast native @MiamiDolphinSue will be repping the team at upcoming#NFLDraft http://shar.es/SjSWo • May 6—@TravlandLeisure A6 @ParadiseCoast has great value in#summer and#spas if you need some indoor relief#TL_Chat • May 6—@TravlandLeisure A.1 @CityofSantaFe has amazing festivals& perhaps a#beach trip to @ParadiseCoast#TL_Chat • May 6—@ParadiseCoast @HiltonMarco Congrats Ashley! • May 6—RT @ParadiseCoast: Make#MemorialDay a Priceless Memory& spend a long weekend w/family in Florida's#ParadiseCoast http://b it.ly/l p Hn1 W A • May 1 —RT @ParadiseCoast: In my Paradise, I want to build sandcastles while I build priceless memories with my family http://bit.ly/lpHn1WA • Apr 30—.@CNTraveler lists Best American Cities for Foodies. Our fays @ParadiseCoast @CityOfSantaFe @ExploreCHS @InsideSonoma http://cntrylr.com/ljeEwdl • Apr 29—@TravlandLeisure Gizmo loves @paradisecoast#pupsinparadise #TL_Chat pic.twitter.com/MuxDGAtIkp • Apr 29—@skift shares most-visited national parks by Facebook check-ins. Our pick?@ParadiseCoast's Everglades National Park http://bit.ly/lj9vdeo • Apr 24—RT @ParadiseCoast: Get ideas for fun before your#ParadiseCoast adventure begins: http://bit.ly/xuVOTp #travel#florida • Apr 18—RT @ParadiseCoast: World's Best#Golf Destinations via @USATODAY. Vote to help#Naplesfl get gold: http://usat.ly/lgOGlzB #travel#Florida • Apr 17—RT @ParadiseCoast: Help us take our Par 5 to a hole-in-one by voting#Naplesfl as a @lOBest#Golf Destination: http://bit.ly/lftE31p • Apr 16—@TWtravelnews We're ready for a beach trip this summer! Great options include @MarriottResorts,@PCBeach, or @ParadiseCoast ! #TWChats • Apr 16—MT @lOBest: Hey#Naples! http://bit.ly/lgRZYir Take your Par 5 to a Hole-In-One! Vote for#golfl @ParadiseCoast @ndn_newsdesk @durlandgolf • Apr 16—We love this article! "Florida's Marco Island offers an exquisite, exotic, indulgent escape" via @MySA http://bit.ly/levyhl4 @ParadiseCoast • Apr 11 —MT @ParadiseCoast: A#sunrise you'll never forget. Share some of your sun along#Florida's#ParadiseCoast#tiavel pic.twitter.com/TLmRWGPuiW • LH&A Value Blast - April 16—Fuel Up Package at Sunset Cove Resort 4 May 29,2014 Detailed Staff Reports 11 - April 23—Spring Specials For Daily Play at The QualityyInn&Suites Golf Resort - April 30—"Beauty and the Beach"Package at The Inn on Fifth - May 7—Make Waves Package at Naples Bay Resort&Spa - May 14—Babymoon Package at Inn on Fifth 4) WRITTEN MATERIALS &HOT TIPS Agency drafted and distributed the following materials: • Naples Named Among Top U.S. Cities for Foodies by Conde Nast Traveler— Agency drafted release following client's recognition by Conde Nast Traveler. Client distributed locally, with agency distributing to trade and relevant regional and national media publications. • Food Network Magazine,Travel Eblast—Agency gave feedback and addition for verbiage used in eblast for the Food Network's Food Truck promotion. • Paradise Coast Tourism Star Awards—Agency revised version of local release announcing winners of 2014 Tourism Star Awards. • LH&A Value Blast—Agency included Paradise Coast in weekly travel deal round-ups distributed to targeted media. 5) NEWS BUREAU Listed below are media with whom the agency has had contact on behalf of the Naples, Marco Island, Everglades CVB and provided information in the way of specialized pitches, press kits or fact checking. In most cases, although listed only once, LH&A liaised with publications or freelancers on multiple occasions. Agency distributed press releases to relevant media.A sampling includes: • AFAR Magazine • AOL Travel • Arthur Frommer's Budget Travel • Authentic Florida • Carry On • CheapOair Travel Blog • Chick Vacations • Departures • Destination: W • Endless Vacation • Fathom • Florida Travel+Life • Forbes Travel Guide 5 May 29,2014 Detailed Staff Reports 11 8 of 62 • Fun Florida Mom • Gadling • Globe-trotting • Healthy Travel Blog • In The Know Traveler • In Transit • Islands • Jaunted • Jetset Extra • Jetsetter • Johnny Jet's Travel News, Tips & Stories • Let's Travel • Luxury Travel Advisor • ManAboutWorld • National Geographic Traveler • New England Golf Monthly • offMetro • Premier Traveler Magazine • Real Travel Adventures • Recommend • Robb Report • Travel Weekly • Trekaroo • Vacation Agent • VISIT FLORIDA Additional Outreach: • Nancy Trejos,USA Today—Agency pitched Trejos for National Stress Awareness month, and followed up with a tax day relief package from Naples Bay Resort. • Christine Bryant—Agency pitched the destination as an active summer family vacation. • Kalle Bergman,Honest Cooking—Agency pitched new culinary offerings during a media lunch. • Monica Storch,Macaroni Kid—Agency pitched the Dolphin Explorer during a media lunch. • Brooke Porter Katz,Travel+Leisure—Agency discussed recent destination updates during one-on-one meeting, including renovations at Inn on Fifth and The Ritz-Carlton in addition to culinary highlights. • Will Budiaman,Examiner.com—Agency showcased diversity of culinary options in the destination during a meeting with Budiaman. • YourTango—Agency connected with local culinary personalities to gather Cinco de Mayo recipes for subsequent pitching. • Stanley Sagner,New York Daily News—Agency met with Sagner, who in addition to being the restaurant critic for the Daily News is also a features travel writer. Agency showcased diversity of culinary options in 6 May 29,2014 Detailed Staff Reports 11 9 of 62 the destination,highlighting new along with historic dining establishments. • DeMarco Williams, Forbes Travel Guide—Agency pitched new area restaurants and itinerary suggestions to journalist ongoing. • Ken Scrudato, BlackBook—Agency reached out to Ken to inquire about his upcoming travel plans and to see how working with the Paradise Coast could fit into his editorial plans. • Summer travel spots for dogs—Agency followed up on a HARO request to pitch the destination's dog-friendly attributes. • Karen Gardiner, Shermans Travel and HotelChatter—Agency pitched the destination during a coffee meetings. • Lena Katz, JustLuxe—Agency submitted a grilled fruit recipe on behalf of the Waldorf Astoria Naples. • Wendy Diamond,Animal Fair—Agency connected with Wendy prior to Travel+Leisure's Twitter chat, encouraging Wendy to mention Naples as a premier pet-friendly travel destination. 6) GENERAL ACTIVITIES Agency participated in conference calls with the client and provided agendas and call reports on the same. Agency updated LH&A Twitter page and Facebook page with client releases and weekly value blasts. Agency uploaded images to LH&A Pinterest page. Agency uploaded images to LH&A Instagram. Agency provided client with relevant media clips. Sent client HSMAI pet friendly submission entry to reference for a local tourism award submission on behalf of Naples Bay Resort. Assisted in request from Today Show producer,Karen Trosset,who is seeking accommodations in the destination April 25 and April 26. Attended CVB roundtable meeting and provided input on promotion strategies for TripAdvisor Top Island accolade. Agency outreached to Food Network team to assist and represent the destination during the Food Truck promotion in New York. Agency followed up post-event with photos for social media promotion. Agency coordinated with Visit Florida team to send a representative for the Ohio—Pittsburgh media mission. 7 May 29,2014 Detailed Staff Reports 11 Agency forwarded information about Travel+Leisure's Twitter gat with a pet-friendly travel theme. 7) PRESS RELEASES/CLIP HIGHLIGHTS NAI'1 I S MARC0 1SLAN [) I. VIRULADLS Newst, NivA r-4{to L+NSF _GASI 8 May 29,2014 Detailed Staff Reports 11 11 of 62 Media Contacts: JoNell Modys,jonellmodvs @collieraov.net,239-252-2425 Doug Ruchefsky,douar�lhammond.com,212-891-0244 Angela Aline,angelaaline n,colliergov.net,239-252-6298 Naples Named Among Top U.S. Cities for Foodies by Conde Nast Traveler Florida's Paradise Coast continues to accumulate national accolades in 2014 Naples, Fla. (April 30, 2014)–Naples, part of Southwest Florida's Paradise Coast, has been named one of America's top food cities as part of Conde Nast Traveler's Readers Choice Awards. Naples landed at number 17 on the list, alongside other cities renowned for their culinary offerings including New York, San Francisco, Charleston and Napa. The publication cites the incredible seafood selection found at nearly every restaurant as one of the culinary highlights of Naples. However, it also references the"vast number of impressive international eats" as another reason for Naples' inclusion on the list, singling out dining establishments that serve everything from French Provencal and Spanish tapas to authentic Peruvian food.You can see the full list of winners at htto://www.cntraveler.com/daily-traveler/2014/04/best-food-cities slideshow 17- Naoles–FL 4. Nominees and winners for the list were selected as part of the publication's 2013 Reader's Choice Survey. The 2013 survey had 79,268 readers cast nearly 1.3 million votes, a record since Conde Nast Traveler first introduced it in 1988. As part of the questionnaire, Conde Nast Traveler asks readers to rate the U.S. cities that have the best restaurants. Candidates are judged on a set of criteria relevant to their category, based on a standard five-point scale: excellent, very good, good, fair, and poor. The percentage of excellent and very good ratings determines the final score published by the magazine. The Reader's Choice Rating for Naples was an impressive 80.5. "The readers of Conde Nast Traveler are among the most discerning travelers in the world, and we are honored to be recognized by them for the array of diverse culinary experiences that are offered in Naples and throughout the Paradise Coast," said Jack Wert, executive director for the Naples, Marco Island, Everglades Convention and Visitors Bureau. The inclusion on Conde Nast Traveler's list comes on the heels of several recent national and international accolades garnered by Florida's Paradise Coast, an area that consists of Naples, Marco Island and the western portion of the Everglades. In February, Marco Island was named as the top island in the U.S. and fourth-best island in the world as part of the 2014 TripAdvisor® Travelers' Choice® Islands Awards. Readers of 10Best, a division of USA Today Travel, also recognized Naples as one of the best romantic getaways in North America and one of the best golf destinations in the world. Previously, Florida's Paradise Coast was voted as 2014's Golf Destination of the Year– North America by the International Association of Golf Tour Operators (IAGTO). About Florida's Paradise Coast Whether travelers are looking for a romantic escape or family getaway, Florida's Paradise Coast — Naples, Marco Island and the western portion of the Everglades — has an array of vacation options year-round. With more than 30 miles of soft, white sand beaches, thriving arts and culture scene, distinctive dining and the best of outdoor adventure, the Paradise Coast is truly a destination with it all. Located just two hours from Miami, four hours from Orlando and three 9 May 29,2014 Detailed Staff Reports 11 hours from Tampa, the Paradise Coast is easily accessible from some of Floaafsiargest cities. Travelers outside of the Sunshine State can fly into Southwest Florida International Airport, which provides nonstop service to 43 destinations (39 domestic and 4 international) on 17 different air carriers. For more information about the Paradise Coast, call 800-688-3600 or visit www.ParadiseCoast.com. Follow the destination on Twitter @ParadiseCoast and on Facebook at www.Facebook.com/TheParadiseCoast. ##### 10 May 29,2014 Detailed Staff Reports 11 '2 v`G2 Forbes May 14, 2014 UMV: 9,956,125 Media Value: $66,374.17 Spending Two Perfect Days In Naples, Florida DeMarco Williams • If you're envisioning trendy beach spots in Florida, Miami immediately comes to mind. When you think about timeless glamour, Palm Beach might top the list.And if family fun is on your agenda, Orlando has that category pretty well wrapped up. Naples, a city of just under 22,000 full-time residents, has lots to offer, too. But up to this point, it just hasn't had much of a stage in the Sunshine State's summer production to do so. With a little of your help, though, all of that can come to a halt. When your next two-day break arrives, fight the urge to trek back to Tampa because Naples, in all its relatively unbothered beauty, awaits its chance to pamper you. NEWS FROM . . . LOU }IAMMONI) & ASSOCIATES 11 May 29,2014 Detailed Staff Reports 11 11 of rig .�.. .-r...w+r _--- ... ..: ..: v ... w . e ie.� _ J u ... .r r. .. '.a.••rr..•• I~ r q' 4 to UP �. . y--•.-wr^ �•fw . •• . ;r b'° a .. - - ". 4[ •Ilr,• rIF . .. .. .■ J.409 .� �. I."aPiaya Beach&Goif Resort photo coz:rtes;;LaPiaya Beach and Gow'Resort Day One Top-shelf properties such as Forbes Travel Guide Recommended Inn on Fifth and Club Level Suites and Five-Star The Ritz-Carlton,Naples call the Southwestern Florida city home,but another option for your weekend accommodations is LaPlaya Beach S Golf Resort.An idyllic spot in the Gulfs spectacular white sands is reason enough to reserve a suite,but the lush,Caribbean-influenced hotel wins in other ways:The golf at LaPlaya Golf Course is incredible; the treatments at SpaTerre are invigorating; the cuisine at Baleen Restaurant is an epicurean delight. Once you put your bags away(and pull your significant other away from the entrancing terrace view), make the five-minute drive to the Dlercato shopping center for lunch at The Counter, a hip burger factory that takes a certain pride in every sandwich in manufactures. If you think its list of nine breads and 45 toppings is special,wait until you see a drink roster that includes vodka-spiked blueberry lemonade,beer cocktails and mimosa shakes. When you're stuffed yourself,walk off the carbs in the swanky outdoor plaza where you'll find local brands(Gigi's Children's Boutique)and national chains(Nordstrom Rack)to entice you. 12 May 29,2014 Detailed Staff Reports 11 "1♦•`i2 After shopping for an hour or so,head back to LaPlaya where you'll find a number of options for your next activity.A long nap on the pillow-top king bed isn't a bad call. Nor is seeing whether the spa's promise of its tropical essence massage being a mood-altering experience is mere brochure talk. Even putting the beach concierge to work for a snack from your spot along Vanderbilt Beach sounds great. Whatever you decide to do,just remember that you have dinner reservations at Baleen. At first glance, LaPlaya's signature fine-dining establishment comes off a tad formal. Glimmering chandeliers, private booths and a snazzy waitstaff set the polished mood. But upon deeper inspection of the diner in the polo shirt and shorts or the family chuckling over the day's parasailing exploits,you realize the place is for anyone who appreciates good service and inventive dishes such as Florida Keys yellowtail snapper or chili-rubbed short ribs.An order of freshly churned guava sorbet should complete your first day in Naples. I i airy 1 :.+rw.ww 1 I a .tart— ISO,, Pf4 +44i .. \ 4 4 13 May 29,2014 Detailed Staff Reports 11 ,C o`�" Day Two Since you have an early-morning tee time at LaPlaya Golf Course,you may not be able to fit in a lavish brealfast. Luckily,the golf club,which is just a nine-minute ride from the resort,offers pastries,hard-boiled eggs and fruit for hotel guests and club members. If you've signed up for a session at the prestigious David Leadbetter Golf Academy,your one-day mini school will start at 9 a.m. If you're going at the 6,907- yard, mangrove-flanked course on your own,head out to the first hole.A beautiful marriage of manicured greens and natural majesty—during our particular morning on the course,we came across turtles and anhingas, the bird that's pictured on the LaPlaya logo—the layout is one golfers will compare favorably to anything they've played previously in Sarasota or Ft. Lauderdale. Once you've completed your round,grab a cheeseburger wrap at the clubhouse or make the breezy 20-minute drive to Cosmos Cafe& Pizzeria, an unpretentious spot that cooks up inspired pies that could leave the Naples in Italy a little envious. By the time you get back to the hotel, it'll be around 3 p.m. and roughly 93 degrees. Hit the water for a spell. Only this time, ask your beach concierge for a Tiki Mudslide—the Tiki Bar's recipe of Kahlua, Baileys Original Irish Cream and Sobieski vanilla vodka isn't anything groundbreaking,but its execution is nothing short of exceptional. After you freshen up in your room, throw on your finest resort-chic ensemble for dinner. Fifth Avenue South is another shopping center in Naples with high-end boutiques and great eateries.One of these choice destinations is Avenues,the just-opened restaurant at Inn on Fifth.With its alluring vintage-glam dining area and bountiful seafood selection, it's no wonder why locals and visitors have lined up for tables since its December 2013 debut. If you want to try Avenue5's barrel-aged Manhattan,by all means, indulge. But if you can wait,there's one last bit of fun awaiting you at the resort. Like some scene you'd imagine on Amelia Island,every night LaPlaya's back patio converts into a fireside lounge. Servers cater to your every drinking need while flames from the pit tickle the toes ever so gently. It's a perfect way to reflect on the relaxing weekend, or ponder how in the world you've managed to overlook Naples for so long. 14 May 29,2014 Detailed Staff Reports 11 meetings us FLORIDA April 2014 UMV: 22,751 Circ: 25,030 Media Value: $4,185.91 S UC OICITAt. ELUTION ExCIUSIVES 0 24 O,isstia`s Quantiin Leap Winery Fitt*at tit Kind 0 ZS Top Chefs.panes beard Assn,Nominees an Orlando's 5tsrt3ne CwlynsrrtSome NEWS FROM . . . LOU HAM MOND & ASSOCIATES 15 May 29,2014 Detailed Staff Reports 11 19 of C2 . . Spirit World - . .... .„-,4,,,,,I,ttI,.4+4,I:4.4+:4-4:4't.+Y+4+2444,:A....1.4.44;44,4 Et. 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":tea . t 'k r ale r .rr ,mr• At I 81 inq your agenda to a place tha ts never had one 1 t w . a ,1,∎- 404600,,,�+ 4...3' . h:'s a 18 1 May 29,2014 Detailed Staff Reports 11 ..n: .. 24.44 i2 .,\ti,\\ i p ` 1.0 .r gip' iii -., , \ 1/1:1 f, J A ! % �lir % ' CO r l % i ,,;,>. ill) ph,1',.,/ ,.;,,, r ' /s A '�4r � _ _ _ 1 I 1 j 1 l 1 _ � I I1 . . .S. ii i4 • <a . {' A •110 I M/ ,/ i a i 4. AO• : • . (TV. :# li I "1110164' k4viiii ,AppAitt:,...:- kik 19 May 29,2014 Detailed Staff Reports 11 '1i of C2 •• - ' : " .w . 4.44,V.■,+.1,.e -4....01161::: , ..k+ 11111 I lie , s 1. 20 May 29,2014 Detailed Staff Reports 11 23.6f r aittfr !TiontIi-dlga Let te.00111 April 16, 2014 UMV: 343,523 Media Value: $2,290.15 Florida tempts Canadians in the off-season Deluxe hotel offers cut-rate stay in the summer BY ROCHELLE LASH.SPECIAL TO THE GAZETTE 116 I . 11F19 1414t _ - - . • ft , L ; The Inn on Fifth a delu>:e hotel in tlaples Fla Is offering a Snowbird Special for Canadians valid until Dec 19 2014 NEWS FROM . . . LOU HAMMOND & ASSOCIATES 21 May 29,2014 Detailed Staff Reports 11 0141 •r rn The deal starts at$895 US for two people for a seven-night stay in a well-appointed room in the main building or$1.675 in one of the new Club Level Suites across Naples'main street This is a low-season discount for spring summer and fall at a luxurious destination where winter rates start at about$300 US per night. At the centre of downtown Naples the Inn on Fifth has 119 guest rooms including 32 Club Level suites. plus a rooftop pool and a full-service spa The Inn on Fifth includes valet parking. Wi-Fi beach shuttle. and access to tennis nearby Club Level suites add a lounge with refreshments and a private deck Snowbird Special 888-403-8778. www innonfifth corn.certain blackout dates apply including holidays 22 May 29,2014 Detailed Staff Reports 11 25 of 62 trekareo kids. trips. tips. May 10, 2014 UMV: 172,424 Media Value: $1 ,149.49 Top 10 Things To Do in Naples Florida For Families To 10 THINGS EggfAMILIES TO Naples, Florida I . I .. deb Naples may once have been considered a sleepy beach town, but it's become one of the Sunshine State's most desirable vacation destinations for families. ,,00k for beautiful beaches and opportunities to explore nature, but even then.you'll only scratch the surface of what Honda's Paradise Coast has to offer. Here are the top 10 things to do in Naples Florida for families. NEWS FROM . . . LOU IIAMMOND & ASSOCIATES 23 May 29,2014 Detailed Staff Reports 11 10. Naples Botanical Garden 1.14 T440. 11. LW "g""*.: ,I : : AppOrwirr....yr m.., amdres will love exploring multiple gardens at the\a,-.r.S otar,:..al Ca'■;'''.such as the Asian Garden featuring bamboo trees.rice paddies.statues.and temples.The Children's Garden is also not-to-be-missed for the dancing fountains,tree houses.and Nature Bingo,an mteractr a way for kids to learn more about the garden's herbs.plants.and flowers. 9. Naples Zoo • 1 I V,4111001111111511.° 440 r #r - =eed a giraffe.ride a camel,and take in multiple animal shows at•.,?\au;.as Zoo at car%bbean aru.Kids can even watch as alligators are fed in Alligator Bay and take a short boat cruise to see monkeys and apes before learning the ins-and-outs in a day in the life of a zookeeper.Take a break at Cub Kingdom or Cub Corral,two shaded animal-themed play areas at the Naples Zoo. 24 May 29,2014 Detailed Staff Reports 11 27 8'62 8. Dolphin Explorer r p 4 Just down the road cn Marco Island a three-hour ooat ride on the Dolphin czolo•e• is an absolute must Help the survey team catalog dolphins as part of the 10 000 Islands Dolphin Project and take the Dolphin Challenge to earn a patch upon completing an activity booklet Kids aid;also love getting off the boat to collect shells and splash around at the beach 7. Corkscrew Swamp Sanctuary a _ { t Take in the local flora and fauna at the Ccrksc•e.y S.sarno Sanctuary as you make your way along a 2 25 mile boardwalk that takes you through marshes cypress forests and wetlands Keep your eyes peeled for alligators and turtles alongside the oath Volunteers are often a•.ailaole to help identify birds and other wildlife in the s.vamp 25 May 29, 2014 Detailed Staff Reports 11 .n. 28 of 62 ii 6. Golisano Children's Museum of Naples pit i Ti : t� � y�1', ' ' . 1 0 : .. . • 1 L.t>� ME L. Kids will love the hands-on activities and creamm.a hays to play at the Golisano Children s Museum of Naples Learn more about Florida oy exploring Journey Through the Everglades complete with wildlife sounds and a mangro,e exhibit Meanwhile Mother Nature s House will teach children all about the heather and seasons hhile the At the Beach room allows children to explore shells pelicans and turtles 26 May 29,2014 Detailed Staff Reports 11 5. Bonita Beach Dog Park A f ti 1 ;.<, ; •4101.1* ANOMMUNI ilmilmeifte16100 4010016,..—,I.- • R a Bonita Beach Dog ?ark is a dog over s paradise `ot only is it a great beach with oeauvful white sand out it s the place to go if you re traveling with a dog or if your kids lose dogs It s an off-leash beach You II find olents of furry friends chasing Frisoees splashing in the water and taking a snooze in the sand There s e.en a doggie shower station for pups tc dean uo after a saltwater swim 27 1 May 29,2014 Detailed Staff Reports 11 79 of 93 4. Coral Cay Adventure Golf Photo by:Ngkirnecho Cosrvnonsfloodmoster When you re ready to take a oreak from shelling splashing and sun-seeking head to : a ao.entu■e Golf for 36 holes of miniature golf Kids will love the tropical flowers waterfalls and palm trees that beautify the course With two separate courses it s a great Place to spend the afternoon or to enjoy as an after-dinner family treat 3. The Everglades •x 'mss No trip to Florida is complete without a visit to the Everglades Enter at the(-Jul' Conte- Everglades City which is less than 45 minutes from Naples Take an airboat ride go for a hike or hook up with \anles =c:cle T,urs for a guided pike tour as a family For kids.the Everglades junior Ranger Program is a must Complete a :arretr of activities and earn a uni Range oaage 28 May 29,2014 Detailed Staff Reports 11 1 0`rig 2. Clam Pass Beach Park J. . . a _ , i•V .( I, .{ , , / ' ' i ` �, s : _ � • .� ),jot x' to ' __ . 0 „ , ``. z-. r .+.:� ` ”t1, You II find fine white sand and plenty of room to spread out at Clam Pass Beach Parse Take the multi-rider golf cart out to the oeach or walk along the 6 mile ooardwalk through mangroves to get to the public oeach which is shared with the Waldorf Astoria Naples Free nature walks are offered in the winter and spring providing a great way to learn more aoout the local scenery and conservation efforts 1. Rookery Bay Reserve .■�1 ; + !:IMP.� ii�� i •- Akjoy.' A e ` ;; • ��• `, '`- it% ;\ .-'' ‘'# . ...) 1 ', •400r" '514....-'r"" t-- .. . is.434 Take a guided tour of -c_• . _ . '•e,e •'r either oy ooat c- kayak to explore the bays. mangrove forests and wildlife Families will also enjoy several short walking traits 17 4 mile each)that are marked to help visitors learn aoout the trees and flowers native to the area In the summer look for free kids programs complete with story times touch tanks and crafts 29 May 29,2014 Detailed Staff Reports 11 Must-Do Day Trips from Naples. Florida 41111P' , • • 1 \\ Sarasota:Just two hours up I-75 from lames plan to soeno an afternoon at Siesta Beach which consistently ranks as one of America s too family beaches You II also want to make stops at Mote Aquarium and Save Our Seabirds which rescues and rehaoditates .tiild seabirds Venice: Bang along a pad and hit the each in Venice the Shark Tooth Capital of the World You II find loads of shark teeth on the peaches along with lots of great shells Before you leave. make a quick side trio to Ciao Gelato for tests treats and people watching Ft. Lauderdale: Ninety minutes from Saoles it s worth a trio across alligator Alley for stops at Butterfly World the EcoDiscovery Center, and the Museum of Discovery and Science Or simply chill out on a land and sea Duck Tour 30 May 29,2014 Detailed Staff Reports 11 22 r`C2 Eat Here You II find a number of delicious places to eat in Napier,that are perfect for kids and families Here are a fe.v of our favorites . s 1 .4.. Alprill .1. fr ii!.1... r ..,. w ...) 4 . Gumbo Limbo: Choose from a variety of casual seafood options and tropical drinks at the Ritz-Carlton s own Gumbo Limbo Stay for sunset and ring the oell when the sun dips below the horizon Bonefish Grill: Go to Bonefish Grill on Sundays for delicious orunch options like Surf— Turf eggs Benedict and Creme Brulee French Toast Moms and dads will lo.e the Passionfruit Mimosas Truluck's: Go into downtown Naples and make a stop at Truluck s for the popular half-price menu between 4 30-6 30 pm Look for Oysters Rockefeller, Baja Ceviche and Sweet Potato Fries Be sure to walk around downtown Naples before or after dinner and top off your meal with a stop at Kilwin's for an ice cream cone 31 May 29,2014 Detailed Staff Reports 11 Stay Here There are a•.ariety of family-friendly hotels in Naples and Marco Island Here are a few of our ‘a..crites .. i �' !^ - ,lam \, 1 tww�+rstory R,. Tr Waldorf Astoria Naples: Enjoy a short walk along the ocardwaik oehind the hotel then hit the peach with pails and shovels for everyone Take on the only water slide in Naples oefore splashing down into one of three pools Look for the kids club and pizza-making classes on Saturdays Ritz-Carlton Naples: Kids will love the Natures Wonders program led oy naturalists that teach children aoout the marine life and ecosystems in Florida Walk Out to the peach and guild sand castles pefore capping off your day with a perfect sunset Marco Island Marriott Beach Resort: Located in the heart of Marco Island kids can oeccme/un cr e,plorers at the Tuu Tripe Discovery Camo Kids will lo'.e staying here as they swim Play,and even take a tour of the hotel bakery to design their own chef hats and decorate cookies See many more places where Trekaroo families like to stay in Naples and Marco Island Disclaimer i was recently a guest of the '.d -es 'Ifarco island : ergsaes Jon.entron S l stars Bureau However, all opinions expressed here are my own 32 May 29,2014 Detailed Staff Reports 11 r Tammilee Tips ,. April 13, 2014 UMV: 94,441 Media Value: $629.61 De-stress on Florida's Paradise Coast OM Le-stress on Florida's Paradise Coast during National Stress .vvarene:. '.+onth One of our`avrorite places to e•plore in F'orida's Paradise Coasts We visit Everglades National Park ekerr chance we get.There is nothing quite like bird watching in the Everglades. I thought it.would be fun to share some other great destinations on F,orida's Paradise Coast • fir• . . -T„.�_.<. _ .:w -� NEWS FROM . . . Lill HAMMOND & ASSOCIATES 33 May 29,2014 Detailed Staff Reports 11 36 of 62 Everglades eco tun: Ti _ _.erg ides ct.ers a ist = ::tl.;+ __ r .a _: - - to -r...... i in rat_re. some to note include 1.a,aF:ing. airboat toi_rs 'ishir_a :.;amp: _r■s and bird atching.Evergades Nationa Park is the,argent sLbtropica ...iiderne In the United States and boasts man, rare and endangered species. It has been designer•=_i a World Heritage Site.International Biosphere ?eser.e, and Wetland c'International Importance. Ev er 9 la des Want to see more o`the Everglades?Just click the blue heron pic abo.e and ..ou can check out al of our posts on the Everglades -•:Y. +. r* . .. T - r r"' • r 1 n •• • • A Balloons Over Paradise event t,i itera , ai;o'.. attendees to :et off some pre-or post-Ta• Da. steam.The event is taking place at the Seminole Casino Immokalee April 20 and 27.Its a t•.io-der•, hot air balloon'esti.ai that features more than 5C custom hot air balloons and pent,:of Run for the .:hole family. including tethered balloon rides.polo match. alligator •;.restiing a dog agility show and a Saturda, Night concert b> a national headliner. The best part?The event is free to attend.For more information. eminoleimmoka'eec asino.com. 34 May 29,2014 Detailed Staff Reports 11 3'et C2 i 1 i 0 i: __ 14 s Sh- iip- r 4414r ' - • ---1'\-- 1' riliiiiiIIE-' , Retail therapy:Naples' prestigious Fifth venue South and Third Street South are the :gc-to shoppers' havens on the Paradise Coast.The destination also offers waterside shopping at the .iliage on\enetion Bo., jw waterfront shops galleries and restaurants with brick paths and courtyards) and at the waterside Shops at Pelican Bar Thigh-end shopping),and with a tax return, shoppers will have even more to spend at these top shopping destinations. • Stress-fre•foodie options:Of course.healthy diets increase productivity and reduce stress.on Florida's Paradise Coast the culinary offerings are filled with fresh seafood,and nutritious options like Sea Salt and new restaurants on the map like the .egan Cider Press Cafe. • The menu at Naples' Sea Salt is prepared from the finest seasonal organic and sustainable ingredients that come directly from local farmers and day boat fisherman whenever possible. Recipes from Sea Salt's chef Fabrizio Aielii are featured in the best-selling book Gra,r,Brain by Naples resident and neurologist David Perlmutter who included the restaurant due to its neurologically-healthy menu. • The Cider Press Café is a unique new restaurant on Florida's Paradise Coast that offers what they call -Florida-inspired,plant-based modernist cuisine."The restaurant's menu items are 100 percent gluten free use no animal products,and are not heated-special kitchen techniques are used to achieve unparalleled flavors, nutrition and satisfaction. 35 May 29,2014 Detailed Staff Reports 11 38 of 62 {{ 1 S f(� I ' ! ' 1 , til The Waldorf Astoria Naples is offering a"Spa Escape package which includes overnight accommodations,a dail, $50 spa credit as well as daily breakfast for two. two signature Waldorf Astoria Spa robes for guests to keep and choice of one personal training or pri at- Yoga session per day-the perfect combination of activities to melt away stress. The package is available April 1 through May 31. ,rates start at $38°per night.Promo code: Po.To book visit www.waldorfa<-torianaples.com. The Hilton Naples is turning to nature for guests to experience healing as well as stress reduction.The Sea.Play,.Explore"Spring Break.Package offers special'omits rates and the chance to cruise on the Dolphin Explorer for a three-hour excursion of discovery.exploration and adventure.Guests experience a day out on the water where the get to interact in an authentic scientific study while touring the waters of the Gulf of Mexico in search of dolphins.The package includes overnight accommodations,four tickets to the Dolphin Eplorer Excursion plus a souvenir,four vouchers for a full Hilton breakfast idaily),and a :e.ection of complimentary amenities. The package is available April 1 through September 30.Rates start at$174 per night.Note, there is a three-night minimum on the package.To book visit www3.hilton.com en!hotelslfl oridaf hilton-naples-APFNHHF;indet.htmi. 36 May 29,2014 Detailed Staff Reports 11 39 of 62 ::02---, kid. venturous Make Family Travel an Adventure April 30, 2014 UMV: 13,685 Media Value: $273.70 Marco Island: Learning On-Board the Dolphin Explorer I've written about various dolphin programs.including the Dockside Dolphins program that my kids participated in last year ., at Harks Kay Resort on Duck Key in Florida.While this short ita^ program was more about using signals to get the dolphins to do ` ' ,:. tricks.I recently had the opportunity to check out the Dolphin Explorer.a program on Marco Island.Florida that lets kids s assist dolphin researchers with the ongoing io.000 Islands xz Dolphin Project. '*.-04.. . My husband.Dirk.and I checked out this program together and Ilk boarded a 3o-foot catamaran for a three-hour cruise.Guided by ' 1 two members of the dolphin surrey team.we headed out into the a''r "- . - .y Gulf and neighboring estuaries in search of dolphins along with 25 - • ` other excited dolphin-seekers. Every io minutes or so wed spot dolphins and those on the boat with us would rush to catch some photos. There was one dolphin named Sharks that followed us for some time.even splashing and jumping the waves just behind the boat along with his pal.Trixie(we learned that male dolphins pair up with a buddy once they're around io or t2 years old). NEWS FROM . . . LOU IIAMMO(ND & ASSOCIATES 37 May 29, 2014 Detailed Staff Reports 11 ...- 40 of 62 Dolphin Anatomy 111 w st Nl Hr.0 tit ¶ i4 Aiiplik„ i r « . i , ,v it )4_ 0 S We were provided with a Sea Excursions binder with documentation on dolphin sightings.as well as photos of fins so we could identify each dolphin by name.The binder also educated us on dolphin anatomy and areas where dolphins had been sighted as part of the 10.000 Islands Dolphin Project. s- The crew members.including a master naturalist: wildlife photographer.were extremely knowledgeable. and so excited to talk about dolphins.IVe d come across one or two dolphins and they'd take pictures of the dolphins to document them.They'd also share fun facts about the dolphins,like whether they are male or female(you can't always tell by the name;Trixie is.in fact.a male dolphin),who their buddy is,how old they are and how they like to catch fish. 38 May 29,2014 Detailed Staff Reports 11 11 •`€2 Two hours into the trip,we made a stop on a secluded beach so •, everyone could get off the boat,play in the water and collect a few shells.Everyone received a mesh bag for collecting ' ate: seashells and some of the kids on the trip got back on board with dozens of pretty shells. °pretty Children on-board the boat were also given a Dolphin t Challenge activity booklet.They simply completed the 6,`.. ,. , ' ' activities to earl;a patch.along with several photos of dolphins seen on our voyage.It was a great way for the children to learn 4 . \ . , more about the dolphin project in a fun.interactive way.but it 1_,, ' ' t also provided them with a few souvenirs from the experience. tl. ' ,+y ' �1�M 1' 1 ,- �i Overall.our trip aboard the Dolphin Explorer was a fantastic ; "- • 1 w,, : ; experience.��'e learned so:noel about dolphins,as did the - V �r r1 . as. ,a „i , it. d ZIC children on board the boat.No wonder Keith Bellows of National Geographic Traveler included Marco Island in his book.toc Places that C'arr Chaigelour Child's_L e. 39 z -In Lop z z - - z z n n H H H H -I n n pJ D 0 NJ pJ 0 CID D pJ o 0 < rD rD rD CD 0 0 0 <CO N T O rD rD Z Z rD fD '4 Re Z Z Z Z m. CD' C t� Z d rD v, CD CD v, v, d rD rD cD fD r p co X c p p *L p p M p `< * * * 3 n -i O a or w v v v v v v, n O g N r. a Z `�° rD s z z `�° ° z z -I � ° ,4. Cl)° 2 '< v -1 rD v, rD rD v, v, rD rD v, v, v, v, D' O O Q ' C c rD v, 3 . D , v * 3 O rD G1 '* m V h CD rD V, _S ( C N Zi a a Di -1 7 n < Z 7J co C rt n -*, -o p n 70 ✓ <" O (n p) VJ < 0 CO pJ C O rD • C_ O Q < m 3 . • ` _, CO C -3 •+ - n ,�„ rD Q to fD a rD ..-r ,, • r v, = d Q 00 fD . 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Page 1 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 46 of 62 Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month of April 2014 Purpose Calls/Request Minutes Live Information 22 69.72 Special Fulfillment 475 10.73 Guide Request 2,009 283.98 CVB Office Referral 4 14.93 Hang up 0 0.00 Wrong Number 0 0.00 eNewsletter Signup 388 0.00 Golf E-blast 0 0.00 Meeting Planner 0 0.00 Grand Total: 2,898 379.37 Phase V of Southwest Florida, Inc. Page 2 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 47 of 62 Naples, Marco Island, Everglades CVB Guide Request Summary by Guide For the month of April 2014 Guide #of Requests Quantity Area Map 269 2166 Meeting Planner Kit 32 32 Post Card 1 30 Rack Brochure(Portuguese) 17 17 Rack Brochure(Spanish) 17 17 Visitor's Guide(English) 1950 6038 Visitor's Guide(German) 23 23 Grand Total: 2309 8323 Unigue requests for guides: 2009 Phase V of Southwest Florida, Inc. Page 3 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 48 of 62 Naples, Marco Island, Everglades CVB Guide Request Summary by Source For the month of April 2014 Current Year Last Year Source Month YTD %YTD Month YTD %YTD Group Markets 138 789 7.33% 0 0 0.00% Leisure Markets 1,747 8,836 82.06% 1,787 0 0.00% Meeting Planners 2 13 0.12% 1 0 0.00% Miscellaneous 21 168 1.56% 16 0 0.00% Niche Markets 101 962 8.93% 448 0 0.00% Spring/Summer In-State Campaign 0 0 0.00% 1 0 0.00% Grand Total: 2,009 10,768 2,253 0 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 4 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 49 of 62 Naples, Marco Island, Everglades CVB Request Summary by Group Markets For the month of April 2014 Media #of Requests YTD %YTD Group Business-Association Meetings Professional Collaborate Meetings Magazine August/September 2013 0 9 31.03% Connect Meetings Magazine January/February 2014 10 10 34.48% Connect Meetings Magazine March/April 2014 10 10 34.48% Group Business-Association Meetings Professional 20 29 3.68% Group Business-Corporate Meetings Professional Collaborate Meetings Magazine August/September 2013 0 1 9.09% Collaborate Meetings Magazine February/March 2014 10 10 90.91% Group Business-Corporate Meetings Professional 10 11 1.39% Group Markets(Bridal/Honeymoon) Bridal Guide January/February 2014 13 120 16.02% Bridal Guide March/April 2014 95 478 63.82% Bridal Guide November/December 2013 0 145 19.36% Destination Weddings&Honeymoon December 2013 0 6 0.80% Group Markets(Bridal/Honeymoon) 108 749 94.93% Grand Total: 138 789 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 5 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 50 of 62 Naples, Marco Island, Everglades CVB Request Summary by Leisure Markets For the month of April 2014 Media #of Requests YTD %YTD Consumer Directories 2010 Visit Florida Magazine 0 2 0.14% 2011 Naples,Marco Island&the Everglades Visitors Guide 0 1 0.07% 2013 Florida Insider Guide-Quick Check 2 14 0.96% 2013 Visit Florida Magazine-Quick Check 116 776 53.33% 2013 Visit Florida Magazine-Specific Target 80 585 40.21% 2014 Visit Florida Magazine-Quick Check 8 43 2.96% 2014 Visit Florida Magazine-Specific Target 11 34 2.34% Consumer Directories 217 1455 16.47% Consumer E-Marketing DestinationBrochures.com 1 19 0.60% Other/Unknown 1 2 0.06% ParadiseCoast.com 464 3144 99.27% Miles Media Imports 460 3090 97.57% Phone 2 31 0.98% Interactive Text Chat 2 23 0.73% VisitFlorida.com 0 1 0.03% WeatherBug.com 0 1 0.03% Consumer E-Marketing 466 3167 35.84% Consumer Magazines AAA Florida TourBook 2009 Edition 0 2 6.90% Conde Nast Traveler April 2014 5 5 17.24% Florida Travel&Life May/June 2011 1 1 3.45% Other/Unknown 1 16 55.17% Southern Living January 2012 0 5 17.24% Consumer Magazines 7 29 0.33% Consumer Newspaper Other/Unknown 2 2 0.05% Visit Florida In-State Insert Fall 2013 0 3128 74.74% Visit Florida In-State Insert March 2014 1,055 1055 25.21% Consumer Newspaper 1,057 4185 47.36% Phase V of Southwest Florida, Inc. Page 6 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 51 Grand Total: 1�74r of 62 8836 `YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 52 of 62 Naples, Marco Island, Everglades CVB Request Summary by Meeting Planners For the month of April 2014 Media #of Requests YTD %YTD ParadiseCoast.com/Meetings 2 13 100.00% Grand Total: 2 13 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 53 of 62 Naples, Marco Island, Everglades CVB Request Summary by Miscellaneous For the month of April 2014 Media #of Requests YTD %YTD CVB Bulk Mail Request 8 21 13.55% CVB Office 2 8 5.16% Friend/Relative 1 14 9.03% Other/Unknown 8 111 71.61% VISIT FLORIDA.COM 0 1 0.65% 19 155 92.26% Consumer E-Marketing Other/Unknown 0 2 33.33% VisitFlorida.com 0 4 66.67% Consumer E-Marketing 0 6 3.57% Consumer Magazines AAA Florida TourBook 2009 Edition 0 1 100.00% Consumer Magazines 0 1 0.60% Other/Unknown 0 1 16.67% TCTIA FAM October 2011 2 5 83.33% Travel Agent 2 6 3.57% Grand Total: 21 168 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 9 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 54 of 62 Naples, Marco Island, Everglades CVB Request Summary by Niche Markets For the month of April 2014 Media #of Requests YTD %YTD Niche Markets(Bridal/Honeymoon) Bridal Guide(Added Value)July/August 2013 1 21 3.74% Bridal Guide(Added Value)May/June 2013 0 19 3.38% Bridal Guide March/April 2013 2 45 8.01% Bridal Guide November/December 2013 1 300 53.38% Bridal Guide September/October 2013 2 177 31.49% Niche Markets(Bridal/Honeymoon) 6 562 58.42% Niche Markets(ECO) Audubon March/April 2014 95 400 100.00% Niche Markets(ECO) 95 400 41.58% Grand Total: 101 962 `YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 55 of 62 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of April 2014 Current Year Last Year State Month YTD %YTD Month YTD %YTD Florida 1,183 4,855 47.87% 267 779 8.69% New York 62 431 4.25% 96 830 9.26% Illinois 60 364 3.59% 106 687 7.66% Ohio 53 362 3.57% 89 382 4.26% Pennsylvania 53 355 3.50% 102 732 8.17% Michigan 31 269 2.65% 56 282 3.15% New Jersey 35 238 2.35% 55 350 3.90% Wisconsin 30 232 2.29% 46 179 2.00% Minnesota 15 207 2.04% 39 177 1.97% Indiana 15 195 1.92% 48 178 1.99% California 34 188 1.85% 73 261 2.91% Georgia 25 173 1.71% 119 519 5.79% Massachusetts 27 172 1.70% 32 283 3.16% Texas 26 168 1.66% 136 304 3.39% North Carolina 23 160 1.58% 82 222 2.48% Missouri 16 148 1.46% 56 195 2.18% Maryland 21 144 1.42% 48 133 1.48% Virginia 25 130 1.28% 80 210 2.34% Tennessee 14 108 1.06% 88 353 3.94% Alabama 11 96 0.95% 68 306 3.41% Connecticut 13 96 0.95% 31 129 1.44% Iowa 15 94 0.93% 23 96 1.07% Kentucky 19 84 0.83% 67 150 1.67% South Carolina 3 83 0.82% 71 273 3.05% Colorado 14 70 0.69% 17 90 1.00% Washington 11 61 0.60% 13 55 0.61% Kansas 6 57 0.56% 9 50 0.56% Louisiana 6 54 0.53% 42 90 1.00% Arizona 9 52 0.51% 20 64 0.71% Phase V of Southwest Florida, Inc. Page 11 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 56 of 62 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of April 2014 Current Year Last Year State Month YTD %YTD Month YTD %YTD Oklahoma 6 44 0.43% 29 61 0.68% Rhode Island 4 43 0.42% 3 19 0.21% Mississippi 3 41 0.40% 40 72 0.80% Arkansas 7 40 0.39% 28 62 0.69% New Hampshire 6 39 0.38% 13 29 0.32% Nebraska 4 37 0.36% 6 25 0.28% Maine 6 34 0.34% 8 29 0.32% West Virginia 3 29 0.29% 23 43 0.48% Oregon 6 27 0.27% 18 51 0.57% Delaware 2 23 0.23% 7 25 0.28% New Mexico 2 18 0.18% 8 23 0.26% North Dakota 1 17 0.17% 2 11 0.12% Puerto Rico 0 14 0.14% 5 12 0.13% South Dakota 0 14 0.14% 4 17 0.19% Nevada 1 13 0.13% 7 26 0.29% Utah 2 10 0.10% 5 10 0.11% District of Columbia 2 9 0.09% 2 22 0.25% Vermont 1 9 0.09% 7 13 0.15% Hawaii 5 8 0.08% 2 6 0.07% Idaho 1 8 0.08% 2 18 0.20% Alaska 3 6 0.06% 3 7 0.08% Montana 0 5 0.05% 3 18 0.20% Wyoming 1 5 0.05% 1 6 0.07% Armed Forces 1 2 0.02% 0 1 0.01% Virgin Island 0 0 0.00% 0 0 0.00% Grand Total: 1,922 10,141 2,205 8,965 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 57 of 62 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of April 2014 Current Year Last Year Country Month YTD %YTD Month YTD %YTD USA 1,922 10,141 94.18% 2,205 8,965 95.66% Canada 23 295 2.74% 18 162 1.73% United Kingdom 16 106 0.98% 8 46 0.49% Germany 12 42 0.39% 3 21 0.22% Brazil 3 20 0.19% 5 43 0.46% No Address Given 2 16 0.15% 5 55 0.59% France 2 15 0.14% 2 16 0.17% Belgium 3 13 0.12% 2 7 0.07% Sweden 1 13 0.12% 0 2 0.02% Denmark 2 9 0.08% 0 0 0.00% Netherlands 4 9 0.08% 1 9 0.10% Pakistan 1 6 0.06% 0 2 0.02% Spain 2 6 0.06% 0 1 0.01% Italy 1 5 0.05% 0 4 0.04% Switzerland 2 5 0.05% 0 0 0.00% Algeria 1 4 0.04% 0 3 0.03% Argentina 1 4 0.04% 0 4 0.04% India 1 4 0.04% 0 3 0.03% Ireland 0 4 0.04% 0 2 0.02% Norway 1 4 0.04% 0 0 0.00% Australia 0 3 0.03% 0 0 0.00% Indonesia 0 3 0.03% 0 1 0.01% Morocco 3 3 0.03% 0 0 0.00% Poland 0 3 0.03% 0 1 0.01% Russia 0 3 0.03% 1 5 0.05% Taiwan 0 3 0.03% 0 0 0.00% Turkey 1 3 0.03% 0 0 0.00% Mexico 0 2 0.02% 2 5 0.05% New Zealand 0 2 0.02% 0 0 0.00% Uruguay 1 2 0.02% 0 0 0.00% Cayman Islands 0 1 0.01% 0 0 0.00% Phase V of Southwest Florida, Inc. Page 13 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 58 of 62 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of April 2014 Current Year Last Year Country Month YTD %YTD Month YTD %YTD Czech Republic 1 1 0.01% 0 0 0.00% Estonia 0 1 0.01% 0 0 0.00% French Polynesia 0 1 0.01% 0 0 0.00% Hungary 0 1 0.01% 0 1 0.01% Iran 0 1 0.01% 0 0 0.00% Japan 0 1 0.01% 0 1 0.01% Lithuania 1 1 0.01% 0 0 0.00% Luxembourg 0 1 0.01% 0 0 0.00% Malaysia 0 1 0.01% 0 0 0.00% Martinique 0 1 0.01% 0 0 0.00% Philippines 0 1 0.01% 0 0 0.00% Portugal 0 1 0.01% 0 4 0.04% Russian Federation 1 1 0.01% 0 0 0.00% Saudi Arabia 1 1 0.01% 0 0 0.00% Slovenia 0 1 0.01% 0 0 0.00% South Africa 0 1 0.01% 0 0 0.00% Sri Lanka 0 1 0.01% 0 0 0.00% Thailand 0 1 0.01% 0 0 0.00% Ukraine 0 1 0.01% 0 3 0.03% Bermuda 0 0 0.00% 0 1 0.01% Chile 0 0 0.00% 0 1 0.01% Greece 0 0 0.00% 0 1 0.01% Iraq 0 0 0.00% 0 1 0.01% Nigeria 0 0 0.00% 1 1 0.01% Pitcairn Islands 0 0 0.00% 0 1 0.01% Grand Total: 2,009 10,768 2,253 9,372 YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 15 04/30/2014 May 29,2014 Detailed Staff Reports 11 59 of 62 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of April 2014 Media Month YTD %YTD Golf Guide Niche Markets Play Florida Golf 2013 0 429 6% Play Florida Golf 2014 472 6,733 90% Golf Guide 472 7,162 95% Meeting Planners Meeting Planner Kit Fulfillment 3 8 0% Meeting Planner Non-Kit Fulfillment 0 2 0% NY RSVP February 2014 0 23 0% PA RSVP February 2014 0 3 0% Sales Mission 0 320 4% Meeting Planners 3 356 5% Travel Agents Other/Unknown 0 1 0% Travel Agents 0 1 0% Grand Total: 475 7,519 YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 15 of 15 May 29,2014 4/30/2014 Detailed Staff Reports 11 60 of 62 Naples, Marco Island, Everglades CVB Request Summary by Type For the month of April 2014 CALL TYPE #OF CALLS MINUTES CALL-LIVE 44 161.68 DATA IMPORT 1,575 0.00 DATA IMPORT-NO FULFILLMENT 851 0.00 INTERACTIVE TEXT CHAT 2 2.92 RDR RESPONSE 417 204.83 RDR RESPONSE-FULFILLED 3 9.93 RDR RESPONSE-NO FULFILLMENT 6 0.00 Grand Total: 2,898 379.37 PHASE V OF SOUTHWEST FLORIDA, INC. Page 1 of 1 c:\program files\christiansteven\crd\Cache\naples,marco island,everglades cvb monthly request summary by type{449582855}.rpt ..- nii. 7,- - — i 3 , i --- .:91:::. ze'''_ z7:-' !:11;11! .""'"f ''-- "-- !: -1:: '41— - I !Mt III MI 1111111111 P1101 WWI NUMMI 11111111111 10111k III HMI EMIL II III 111111 011110001 11111111111111 111111 iii iiIi Mit it iiiiiii Mini MINIM PIPPIN] Mt Pi iiiiii NMI IlL 1111111 1111111 1101111111 11111111111111 !i, : Mt ill 1111 11111. III. 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