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TDC Minutes 04/28/2014 Tourist Development Council Minutes April 28 , 2014 April 28, 2014 MINUTES OF THE COLLIER COUNTY TOURIST DEVELO ' ► E T COUNCIL MEETING 0t Naples, Florida, April 28, 2014 0`- LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Tim Nance (Excused) Vice Chairman: Clark Hill Murray H. Hendel Susan Becker Robert Miller Ed (Ski) Olesky John Sorey III Larry Sacher (Excused) Rick Medwedeff ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Barry Williams, Director, Parks and Recreation Hank Jones, Project Manager 1 MEETING AGENDA& NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center,Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 April 28, 2014 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *Regular Meeting 3/24/14 6. Presentations/ Public Comment- (3 minutes each) a. Collier County Artificial Reef Project Update 7. New Business a. *CB&I Proposal—Local Government Funding Request Application b. *CB&I Beach Renourishment Baseline Map Proposal c. *RFP 14-6228—Collier County Beach Renourishment 15-Year Permit d. *Ten Year Fund 195 Plan Review e. *FY 15 Category"A" Fund 195 Grant Applications 1. Backup Material (pages 1-75) 2. Backup Material (pages 76-151) f. *Tigertail Beach Parking Lot Improvements Work Order g. *South Marco Beach Access Foot Shower h. *Repairs to Chickee Hut- Barefoot Beach Preserve Park i. *FY 15 Category "A" Fund 183 Beach Park Facilities Grant Applications 8. Old Business a. County Museum Update b. Fund 183 Future Capital Projects c.TDT Advertising by Tax Collector's Office d. Research Form for Visitor Centers 9. Marketing Partner Reports a. Research Data Services b. Paradise Advertising c. Lou Hammond &Associates—PR Services d. Tax Collections e. Miles Media -Website Activity f. Sales& Marketing Technologies-Search Engine Optimization g. Phase V- Fulfillment Services 10.Tourism Staff Reports a. Director—Jack Wert b. Sales& Marketing—Debi DeBenedetto c. Public Relations&Communications—JoNell Modys d. Film Office—Maggie McCarty e. Sports Marketing—Chris O'Brien f. International Representatives—Jack Wert g.Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location—May 29, 2014—9:00 a.m. Collier County Government Center,Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at(239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are entitled, at no cost to you,to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. April 28, 2014 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Commissioner Nance Vice Chairman Hill called the meeting to order at 9:00 A.M. • 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Mr. Hendel moved to approve the Agenda subject to the addition of Item 7.j—Presentation on Identity Theft. Second by Mr. Sorey. Carried unanimously 7—0. 5. Approval of TDC Minutes a. Regular Meeting 3/24/14 Mr. Hendel moved to approve the minutes of the March 24, 2014 meeting as presented. Second by Mr. Miller. Carried unanimously 7—0. 6. Presentations/Public Comment-(3 minutes each) a. Collier County Artificial Reef Project Update Peter Flood addressed the Council and provided an update on the project, including a Slideshow and noted it involves the construction of 36 artificial reefs in the Gulf of Mexico. The reefs are specially designed by professionals and constructed with concrete pieces formerly used in other projects(FPL utility poles, etc.). The reefs serve as habitat for a variety of fish species and will promote tourism by increasing the opportunities for fishing and diving. A documentary is being developed on the project for airing on PBS. Mr.Wert reported the organization may be seeking funding from the Tourist Development Council for development of the documentary via an"Out of Cycle" Grant Request. 7. New Business a. CB&I Proposal—Local Government Funding Request Mr. McAlpin presented the Executive Summary"Recommendation to approve a proposal from CB&I Coastal Planning&Engineering, Inc., dated March 21, 2014 to support FDEP FY 2014/15 Local Government Funding Request (LGFR) application and scope eligibility discussions and determination under Contact No. 13-6164 for time and material not to exceed $2,455, and make a finding that this expenditure promotes tourism"dated April 28, 2014 for consideration. He noted: • The proposal is to detail the tasks necessary to address FDEP December 23, 2013 comments from Vince George for the 2010 to 2014 engineering and permitting tasks leading to the 2013-14 Renourishment Project. 2 April 28, 2014 • The issues deal with eligibility of the tasks for FDEP's 2014/15 LGFR and are to be completed prior to future contracts executed utilizing the FDEP Cost Share Program. Mr. Sorey moved to recommend the Board of County Commissioners approve a proposal from CB&I Coastal Planning& Engineering,Inc., dated March 21, 2014 to support FDEP FY 2014/15 Local Government Funding Request(LGFR) application and scope eligibility discussions and determination under Contact No. 13-6164 for time and material not to exceed $2,455.00 and hereby finds the expenditure promotes tourism. Second by Mr. Hendel. Carried unanimously 7—0. b. CB&I Beach Benchmark Vegetation Line Proposal Mr. McAlpin presented the Executive Summary "Recommendation to approve a proposal from CB&I Coastal Planning&Engineering, Inc., dated April 8, 2014 to support the County with preparing a Beach Renourishment Baseline Map under Contract No. 13-6164 for time and material not to exceed$1,499 and make a finding that this expenditure promotes tourism" dated April 28, 2014 for consideration. He noted the maps will be developed as a"book of maps" prepared at a larger scale than currently exists to assist parties in identifying the exact limits of the beach renourishment template. Mr. Sorey moved to recommend the Board of County Commissioners approve a proposal from CB&I Coastal Planning& Engineering,Inc., dated April 8, 2014 to support the County with preparing a Beach Renourishment Baseline Map under Contract No. 13-6164 for time and material not to exceed$1,499.00 and hereby finds the expenditure promotes tourism. Second by Mr. Medwedeff. Carried unanimously 7—0. c. RFP#14-6228—Collier County Beach Renourishment 15-Year Permit Mr.McAlpin presented the Executive Summary"Recommendation to approve the short list of design professionals pursuant to RFP No. 14-6228, "Collier County Beach Renourishment 15- year Permit, "and authorize staff to negotiate contracts with the top ranked firm for subsequent Board approval and make a finding that this item promotes tourism" dated April 28, 2014 for consideration. The request is for staff to negotiate a contract with the highest ranked firm and if no agreement can be reached,proceed with negotiations to the next ranked vendor. Speaker Bob Krasowski queried on the parties responsible for conducting the biological studies associated with the scope of work. Mr. McAlpin reported that portion of the work would be completed by the vendor's in house personnel. Mr. Hendel moved to recommend the Board of County Commissioners approve the short list of design professionals pursuant to RFP No. 14-6228, Collier County Beach Renourishment 15 year Permit, and authorize staff to negotiate contracts with the top ranked firm for subsequent Board approval and hereby finds the item promotes tourism. Second by Mr. Sorey. Carried unanimously 7—0. 3 April 28, 2014 d. Ten Year Fund 195 Plan Review Mr. McAlpin presented the"TDC Beach Renourishment Capital Fund(195) 195 Fund Projections Preliminary for FY 15"for information purposes. He provided an overview of the document noting it is a conceptual planning document which identifies estimated costs for future beach/inlet maintenance projects. He reported the concept moving forward for beach renourishment is to undertake smaller scale maintenance projects on an annual basis (unless a dredging project is required due a major storm event). The beaches would be monitored to determine the areas to be addressed with a proposed expenditure of approximately $2.5M per year. The work would occur after November 1, and be completed before the end of December. FEMA De-Obligation Update Mr. McAlpin reported the County continues to develop means to address the issue including joining with communities in a similar disposition and utilizing legislative delegations. Mr. Sorey moved to endorse the conceptual plan as presented by Staff. Second by Mr. Miller. Motion carried 6 "yes"—1 "no." Mr. Hendel voted "no." e. FY 15 Category "A" Fund 195 Grant Applications 1. Backup Material (pages 1-75) 2. Backup Material (pages 76-151) Mr. McAlpin presented the Executive Summary"Recommendation to approve Category "A" Tourist Development Council Grant applications from the City of Naples, the City of Marco Island and Collier County for FY-2014/2015 in the amount of$5,659,971, authorize the Chairman to sign grant agreements following County Attorney's approval, and make a finding that these expenditures will promote tourism"dated April 28, 2014 for consideration. He provided the following Grant Requests for consideration: 1. Regulatory and Permit Compliance Sea Turtle Protection Program—Collier County- $160,000 Beach Tilling—Collier County- 80171 - $40,000 Physical Beach Monitoring—(Vanderbilt, Clam Pass, Beach, Park Shore,Naples and Marco South) 90536 - $200,000 Physical Pass Monitoring (Wiggins, Clam, Doctors) 90536 - $70,000 Biological Monitoring(Vanderbilt, Clam Pass Beach, Park Shore,Naples and Marco South) - $150,000 Shorebird Monitoring(Vanderbilt, Clam Pass Beach, Park Shore,Naples and Marco South) - $10,000 2. Projects Engineering— 15 Year Multi-Use Beach Renourishment Permit- $110,000 Engineer/NTP—Naples Beach Renourish(TS Debbie Plus) - $75,000 Construction-Naples Beach Renourish(TS Debbie Plus) - $2,425,000 Engineer/Permit—Doctors Pass South Jetty Rebuild&New Erosion Control Structure - $150,000 Engineer/NTP Marco South Renourishment(TS Debbie) - $75,000 Engineering/Permit/Modeling - Sand Mining North Marco Beach - $185,000 4 April 28, 2014 3. Beach Maintenance Beach Maintenance—Collier County/Marco Island—90533 - $250,600 Naples Pier Annualized Repair& Maintenance—City of Naples (Category D funded by Fund 195) - 90096 - $692,449 Beach Maintenance—City of Naples—90527 - $160,922 Vegetation Repairs/Exotic Removal—County Wide—90044 - $75,000 4. Administration Project Management and Administration - $520,000.00; Indirect Administration Cost- $90,000.00; Department Rent - $10,000.00; Division Fiscal Support - $60,000.00; Tax Collector- Fee's (2.5%) - $145,000.00. Speaker Bob Krasowski addressed the Council on the Naples Pier reconstruction and recommended the scope of work incorporate re-use of any materials removed whenever feasible (i.e. infrastructure for the Gordon River Park currently proposed by the City of Naples). Mr. Sorey moved to recommend the Board of County Commissioners approve the Grant Requests as proposed and hereby finds the items promote tourism. Second by Mr. Miller. Carried unanimously 7—0. f. Tigertail Beach Parking Lot Improvements Work Order Barry Williams, Director, Parks and Recreation presented the Executive Summary "Recommendation to award a work order to Q. Grady Minor and Associates, PA in the amount of$11,050 for design and construction administration to include bidding assistance, approve shop drawings, construction observation and final close out of the Tigertail Beach parking lot improvements, approve a funding increase in the amount of $50,000 for construction, and make a finding that this expenditure promotes tourism" dated April 28, 2014 for consideration. Mr. Medwedeff moved to recommend the Board of County Commissioners award a work order to Q. Grady Minor and Associates, PA in the amount of$11,050 for design and construction administration to include bidding assistance, approve shop drawings, construction observation and final close out of the Tigertail Beach parking lot improvements, approve a funding increase in the amount of$50,000 for construction, and hereby finds the expenditure promotes tourism. Second by Ms Becker. Carried unanimously 7—0. g. South Marco Beach Access Foot Shower Mr. Williams presented the Executive Summary "Recommendation to award a purchase order to Shamrock Construction, Inc. in the amount of$2,206.85 for installation of a foot shower at the South Marco Beach Access and make a finding that this expenditure promotes tourism" dated April 28, 2014 for consideration. 5 April 28, 2014 . Mr. Medwedeff moved to recommend the Board of County Commissioners award a purchase order to Shamrock Construction,Inc. in the amount of$2,206.85 for installation of a foot shower at the South Marco Beach Access and hereby finds the expenditure promotes tourism. Second by Ms. Becker. Carried unanimously 7—0. h. Repairs to Chickee Hut-Barefoot Beach Preserve Park Mr.Williams presented the Executive Summary"Recommendation that the Tourist Development Council approve the Quotation from Tiki Huts U.S.A., in the amount of$7,080 including$600 contingency to re-thatch the Seminole-style chickee/interpretive kiosk at Barefoot Beach Preserve Park and make a finding that the expenditure promotes tourism" dated April 28, 2014 for consideration. Mr. Hendel moved to recommend the Board of County Commissioners approve the quotation Tiki Huts U.S.A., in the amount of$7,080 including$600 contingency to re-thatch the Seminole-style chickee/interpretive kiosk at Barefoot Beach Preserve Park and hereby finds the expenditure promotes tourism. Second by Miller. Carried unanimously 7—0. i. FY 15 Category "A" Fund 183 Beach Park Facilities Grant Applications Mr.Williams presented the Executive Summary"Approve Six (6) Collier County Tourist Development Council Category "A"Grant Applications for Beach Park Facilities for Fiscal Year 2014/2015 in the Total Amount of$900,000 and make a finding that this expenditure promotes tourism" dated April 28, 2014 for consideration. He provided an overview of the following Grant Requests: Tigertail Beach Sand Dollar Island Wildlife Observation Tower-$200,000 Seagate Bathroom Conceptual Design- $50,000 Clam Pass Boardwalk Piling Structural Integrity Inspection - $100,000 Tigertail Beach Bathroom - $200,000 Barefoot Beach Parking Enhancements- $150,000 Clam Pass Concession Area Decking- $200,000 Council discussion occurred on the following requests: Tigertail Beach Sand Dollar Island Wildlife Observation Tower- The Council recommended the design of the facility incorporate safety features to prevent accidental falls from the tower (i.e.fencing of railed areas, etc.). Seagate Bathroom Conceptual Design- The Council recommended the proposed design incorporate the "Naples Brand"for the facility to provide the highest quality of development feasible. Clam Pass Boardwalk Piling Structural Integrity Inspection—Expressed concern the cost estimate to complete the proposed work is too high. David Lykins,Director, City of Naples Community Services Department reported on the costs associated with the recent inspection report prepared for the City of Naples Pier. Hank Jones,Project Manager noted the amount of the request could be revised down to $50k. 6 April 28, 2014 Mr. Medwedeff moved to recommend the Board of County Commissioners approve a Grant Request in an amount not to exceed$50,000.00 for the Clam Pass Boardwalk Piling Structural Integrity Inspection and hereby finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 7— 0. Ms. Becker moved to recommend the Board of County Commissioners approve the following Grant Requests and hereby finds the items promote tourism: • Tigertail Beach Sand Dollar Island Wildlife Observation Tower- $200,000 • Seagate Bathroom Conceptual Design - $50,000 • Tigertail Beach Bathroom- $200,000 Barefoot Beach Parking Enhancements- $150,000 • Barefoot Beach Parking Enhancements- $150,000 • Clam Pass Concession Area Decking- $200,000 Second by Mr. Miller. Carried unanimously 7—0. j. Presentation on Identity Theft The Council requested staff to place an item on a future meeting agenda for a presentation on the issue of Identity Theft and its relation to tourism. Break: 10:45 a.m. Reconvened: 10:55 a.m. Speaker Bob Krasowski addressed the Council on the Item 7.e previously heard and recommended the requirements for the reporting of any violations of permits is strengthened to ensure any issues are dealt with accordingly. 8. Old Business a. County Museum Update Mr. Wert presented the Slideshow "Collier County Museums—Advertising, Marketing and Promoting Our Museums" dated April 2014. The presentation outlined the activities by staff in an effort to increase revenue to the Department. He noted the item is an update and the staff will be providing a formal presentation at a future meeting. The Council requested staff to provide the following information: 1. The amount of funds raised by the Department via endeavors year to date. 2. Attendance statistics for 2014 year to date and for calendar year 2013 including a breakdown of local visitors vs. tourists. 3. Statistics on the amount of funds raised by the Friends of the Museum and any expanded role proposed by the organization. 4. Estimated net annual proceeds of all proposed endeavors. Mr. Wert reported the funds raised by the Friends of the Museum are expended at their direction (funds are not transferred to the County for use). 7 April 28, 2014 b. Fund 183 Future Capital Projects Mr. Williams provided the "TDC Beach Park Facilities Fund 183 5 Year Proforms"updated 4/22/14 for information purposes. He reported the biggest challenge facing the County is the provision of available parking for beach goers given the increasing demands placed on the use of the resource. c. TDT Advertising by Tax Collector's Office Mr. Wert provided an update on efforts by the Tax Collector in educating the public on the requirement for owners of single family residential properties to pay Tourist Tax on short term rentals. The efforts include sending letters to homeowners, issuing reminders in tax bills, monitoring existing accounts to ensure compliance, comparing homestead exemptions against the tax rolls, etc. The Tax Collector's office follows up on all leads with approximately 5000 new accounts being established since the public education effort was undertaken. d. Research Form for Visitor Centers Mr.Wert reported the questionnaire is being developed to garner detailed data on the composition and characteristics of travelers to the region including day trippers. 9. Marketing Partner Reports Mr. Wert presented the Slideshow"Marketing Partner Reports—April 28, 2014" including the following reports presented by staff and consultants: a. Research Data Services (heard before Item 9.a)—Dr.Walter Klages "Collier County Tourism Research, April 28, 2014—Research Data Services, Inc. " b. Paradise Advertising—Larry Tolpin/Kera Holzinger "Advertising Report Paradise Advertising and Marketing, Inc. — TDC, April 28, 2014" c. Lou Hammond & Associates—PR Services—Jonell Modys "National Public Relations Report—National Public Relations Update— TDC Meeting April 28, 2014. " d. Tax Collections—Jack Wert "Tourist Tax Collections—Collier County Tax Collector—April 28, 2014" e. Miles Media -Website Activity—Jack Wert "Website—Miles Partners, Inc. " f. Sales & Marketing Technologies,Inc. -Search Engine Optimization—Jack Wert "Search Engine Services—Sales and Marketing Technologies, Inc. " g. Phase V-Fulfillment Services—Jack Wert "Fulfillment Services—Phase IV" 8 April 28, 2014 10. Tourism Staff Reports The following reports were reviewed by the Council: a. Director—Jack Wert b. Sales & Marketing—Debi Benedetti c. Public Relations & Communications—Jonell Modys d. Film Office—Jack Wert e. Sports Council—Jack Wert f. International Representatives—Jack Wert g. Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports Submitted 12. Council Member Discussion Ms. Becker reported the Paradise Coast Tourism Star Awards Luncheon will be held on May 6, 2014 at the New Hope Event Center, 7675 Davis Blvd.,Naples. 13. Next Scheduled Meeting Date/Location—May 29, 2014—9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,Naples,Florida 34112 There being no further business for the good of the County,the meeting was adjourned by order of the Vice-Chair at 11:47 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Vice-Chairman, la- Hill These minutes approved by the Board/Committee on (raj 2-414 as presented V or as amended J 9