TDC Minutes 03/24/2014 Tourist Development
Council
Minutes
March 24 , 2014
March 24,2014
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
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Naples, Florida, March 24, 2014 2, r Li
LET IT BE REMEMBERED the Collier County Tourist Developm- n and for
the County of Collier, having conducted business herein, met on this date at 9:00 AM in a
REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Tim Nance
Vice Chairman: Clark Hill
Murray H. Hendel
Susan Becker (Excused)
Robert Miller
Ed (Ski) Olesky
John Sorey, III
Larry Sacher (Excused)
Rick Medwedeff(Excused)
ALSO PRESENT:
Jack Wert, Tourism Director
Barry Williams, Director, Parks and Recreation
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
March 24, 2014 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. *Regular Meeting 2/24/14
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. *Barefoot Beach Preserve Projects Funding Request - ADA Beach Access
Wheelchair and Wildlife Proof Trash/Recycling Receptacles
b. *RFQ #10-5510-30S - Clam Pass Tramway Station
c. *Proposal #09-5305 - Wildlife Observation Tower at Tigertail Beach
d. *RFQ #10-5510-41 - South Marco Restroom Replacement
e. *Tourism Week Proclamation
f. *TDC Advisory Board Nominations
8. Old Business
a. TDC Requests from February 24, 2014 Meeting
1. County Museums update on sources of additional funding- April meeting
2. Research Data Services report on day trippers and visiting friends and family
e-mailed to Council members.
3. Everglades National Park and ecotourism marketing efforts to Council
members via e-mail.
4. Poll results of alternate TDC meeting dates.
9. Marketing Partner Reports
a. Research Data Services
b. Paradise Advertising
c. Lou Hammond & Associates - PR Services
d. Tax Collections
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director - Jack Wert
b. Sales & Marketing - Debi DeBenedetto
c. Public Relations & Communications - JoNell Modys
d. Film Office - Maggie McCarty
e. Sports Marketing - Chris O'Brien
f. International Representatives - Jack Wert
g. Visitor Centers - Lori Lou Waddell
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location - Apr. 28, 2014 - 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,
Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding, you are entitled, at no cost to you, to the provision of certain assistance.
Please contact the Collier County Facilities Management Department located at 3335 Tamiami
Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards, register
with the Clerk to the Board at the Board Minutes and Records Department.
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March 24, 2014
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Nance
Commissioner Nance called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Sorey moved to approve the Agenda with the addition of Item #7.g—Discuss May TDC
Meeting Date. Second by Mr. Olesky. Carried unanimously 6—0.
5. Approval of TDC Minutes
a. Regular Meeting 2/24/14
Mr. Hill moved to approve the Minutes from the February 24, 2014 meeting as presented.
Second by Mr. Olesky. Carried unanimously 6—0.
6. Presentations/Public Comment - (3 minutes each)
None
7. New Business
a. Barefoot Beach Preserve Projects Funding Request—ADA Beach Access
Wheelchair and Wildlife Proof Trash/Recycling Receptacles
Mr. Williams presented the Executive Summary "Request that the Tourist Development Council
approve the expenditure of$32,160 for the purchase of an ADA beach access wheelchair and
wildlife proof trash/recycling receptacles for Collier County beach park facilities and
make a finding that this expenditure promotes tourism" dated March 24, 2014 for consideration.
He reported the work was approved under the previous funding cycle and the bids have been
received to complete the work.
Mr. Hendel moved to approve an expenditure of$32,160 for the purchase of an ADA beach
access wheelchair and wildlife proof trash/recycling receptacles for Collier County beach park
facilities and finds the expenditure promotes tourism. Second by Mr. Hill. Carried
unanimously 6—0.
b. RFQ #10-5510-30S—Clam Pass Tramway Station
Mr. Williams presented the Executive Summary "Recommendation to award Request for
Quotations (RFQ) #10-5510-30S to Surety Construction Company, in the amount of$181,401,
for the construction of the "Clam Pass Tramway Station, " approve the necessary funding
increase in the amount of$85,347.36 and make a finding that this expenditure promotes
tourism" dated March 24, 2014 for consideration. He noted:
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March 24, 2014
• The project was approved under the previous funding cycle; however a budget
increase is required to complete the work.
• The Waldorf Astoria—Naples through its lease with the County participates in
staffing the system/related facilities, however is not required to assist in funding
capital improvements.
• The work is expected to be completed in the summer of 2014.
Mr. Miller moved to recommend that the Board of County Commissioners award Request for
Quotations (RFQ) #10-5510-30S to Surety Construction Company, in the amount of$181,401,
for the construction of the "Clam Pass Tramway Station,"approve the necessary funding
increase in the amount of$85,347.36 and finds the expenditure promotes tourism. Second by
Mr. Olesky. Carried unanimously 6—0.
c. Proposal#09-5305—Wildlife Observation Tower at Tigertail Beach
Mr. Williams presented the Executive Summary "Recommendation to award proposal#09-
5305 to BSSW Architects, Inc., in the amount of$30,800 for the design of the "Wildlife
Observation Tower at Tigertail Beach, " approve the necessary funding increase in the amount of
$5,800 and make a finding that this expenditure promotes tourism dated March 24, 2014 for
consideration. He noted:
• The project was approved in the previous funding cycle but a budget increase of
$5,800 is required to complete the project.
• The scope of work is for the design of the proposed structure.
• The trail at the facility is one of two "Great Florida Birding and Wildlife Trails" in
Collier County and the project will increase opportunities for this activity.
Mr. Miller moved to recommend that the Board of County Commissioners award proposal
#09-5305 to BSSW Architects,Inc., in the amount of$30,800 for the design of the "Wildlife
Observation Tower at Tigertail Beach,"approve the necessary funding increase in the amount
of$5,800 and finds the expenditure promotes tourism. Second by Mr. Hill. Carried
unanimously 6—0.
d. RFQ #10-5510-41 —South Marco Restroom Replacement
Mr. Williams presented the Executive Summary "Recommendation to award Request For
Quotes (RFQ) 10-5510-41 to PBS Construction, Inc., in the amount of$205,775 for the
construction of the "South Marco Restroom Replacement, " approve the necessary funding
increase in the amount of$116,275 and make a finding that this expenditure promotes tourism"
dated March 24, 2014 for consideration.
Mr. Sorey moved to recommend that the Board of County Commissioners award Request For
Quotes (RFQ) #10-5510-41 to PBS Construction, Inc., in the amount of$205,775 for the
construction of the "South Marco Restroom Replacement,"approve the necessary funding
increase in the amount of$116,275 and finds the expenditure promotes tourism. Second by
Mr. Olesky. Carried unanimously 6—0.
The Members queried Staff if a list of future capital projects is available for review.
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March 24, 2014
Mr. Williams reported that Staff is currently preparing Grant Applications for future projects
and will provide the preliminary information to the Members for informational purposes. One
concern to be addressed over the coming years is the quantity of parking provided for beach
users as the demand for the activity continues to increase.
e. Tourism Week Proclamation
Mr. Wert presented the Executive Summary "Recommendation to Approve Proclamation for
National Tourism Week 2014" dated March 24, 2014 for consideration.
Mr. Sorey moved to recommend that the Board of County Commissioners adopt the
proclamation for National Tourism Week 2014."Second by Mr. Olesky. Carried
unanimously 6—0.
f. TDC Advisory Board Nominations
Mr. Wert presented the Executive Summary "Tourist Development Council Appointment
Review" dated March 24, 2014 for consideration. He noted Susan Becker and Ski Olesky have
submitted applications for re-appointment to the Tourist Development Council.
Mr. Hendel moved to recommend that the Board of County Commissioners appoint Susan
Becker and Ski Olesky to the Tourist Development Council. Second by Mr. Hill. Carried
unanimously 6—0.
Mr. Olesky reported his application should be updated to indicate he serves as Fire
Commissioner for the Immokalee Fire Department.
g. Discuss May TDC Meeting Date
Mr. Wert reported the TDC's regular meeting scheduled for May falls on Memorial Day and
recommended the meeting be held on May 29, 2014.
The Council reached consensus on holding a TDC meeting on May 29, 2014.
8. Old Business
a. TDC Requests from February 24, 2014 Meeting
Mr. Wert provided the following updates:
1. County Museums update on sources of additional funding- April meeting
Staff reported the item be placed on a future meeting Agenda.
2. Research Data Services report on day trippers and visiting friends and family
e-mailed to Council members.
The report"Naples, Marco Island, Everglades 2013 Visitation Estimates"dated 3/18/14
was provided to members.
The Council noted it is important to increase the accuracy of the data as converting day trippers to
overnight guests could produce an untapped source of revenue.
3. Everglades National Park and ecotourism marketing efforts to Council members via e-
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March 24, 2014
mail.
Staff provided examples of the marketing efforts and noted they have a working relationship
with the Staff at Big Cypress National Preserve.
4. Poll results of alternate TDC meeting dates.
The poll indicated a majority of Members favor retaining the existing meeting schedule.
Break: 9:55 A.M.
Reconvened: 10:00 A.M.
9. Marketing Partner Reports
Mr. Wert presented the Slideshow"Marketing Partner Reports—March 24, 2014" including the
following reports presented by Staff and Consultants:
a. Research Data Services (Heard before Item 9.a)—Dr. Walter Klages
"Collier County Tourism Research, March 24, 2014—Research Data Services, Inc. "
b. Paradise Advertising—Nicole Delaney
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, March 24, 2014. "
c. Lou Hammond & Associates—PR Services—Jonell Modys
"National Public Relations Report—National Public Relations Update— TDC Meeting March
24, 2014. "
d. Tax Collections—Jack Wert
"Tourist Tax Collections—Collier County Tax Collector—March 24, 2014"
The Council requested Staff determine the status of any advertisements placed by the Tax
Collector in local publications for the purposes of educating the public on the requirement to
pay tourist tax on short term rentals of single family units.
e. Miles Media - Website Activity—Jack Wert
"Website—Miles Partners, Inc. ;'
• .
f. Sales & Marketing Technologies, Inc. - Search Engine Optimization—Jack Wert
"Search Engine Services—Sales and Marketing Technologies, Inc. "
g. Phase V - Fulfillment Services—Jack Wert
"Fulfillment Services—Phase IV"
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
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March 24, 2014
e. Sports Council—Jack Wert
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
Mr. Wert reported Dr. Klages will be assisting Staff in creating a 3 question survey to be
utilized at the Visitor's Centers to aid in identifying travel patterns of day trippers.
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Mr. Hill recognized the efforts of Paradise Advertising for their recent work in developing
marketing videos on site at the Hilton Naples.
13. Next Scheduled Meeting Date/Location—April 28,2014—9:00 A.M.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail,Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 11:15 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Chairman, Commissioner Tim Nance
These minutes approved by the Board/Committee on ( Zg
1l i 7,0 , as
presented i/ or as amended
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