TDC Minutes 02/24/2014 Tourist Development
Council
Minutes
February 24 , 2014
February 24, 2014
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOP u!-
COUNCIL MEETING
Naples, Florida, February 24, 2014 `
By-
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 AM in a
REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Tim Nance
Vice Chairman: Clark Hill
Murray H. Hendel (Excused)
Susan Becker
Robert Miller
Ed (Ski) Olesky
John Sorey, III
Larry Sacher (Excused)
Rick Medwedeff
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
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FEBRUARY 24, 2014
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
February 24, 2014 9:00 am
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. *Regular Meeting 1/27/14
6. Presentations /Public Comment (3 minutes each)
7. New Business
a. *Payment to Marco Island Civic Association
b. *Quarterly Financial Review
C. *Book Direct Website Enhancements - Agreement Addendum
8. Old Business
9. Marketing Partner Reports
a. Research Data Services
b. Paradise Advertising
c. Lou Hammond & Associates — PR Services
d. Tax Collections
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director — Jack Wert
b. Sales & Marketing — Debi DeBenedetto
c. Public Relations & Communications — JoNell Modys
d. Film Office — Maggie McCarty
e. Sports Marketing — Chris O'Brien
f. International Representatives — Jack Wert
g. Visitor Centers — Lori Lou Waddell
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location — Mar. 24, 2014 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 Tamiami Trail East, Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252 -2402.
If you are a person with a disability who needs any accommodation in order to
participate in this proceeding, you are entitled, at no cost to you, to the provision of
certain assistance. Please contact Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112 (239) 252 -8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission
for additional time.
Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in
any lobbying activities (including, but not limited to, addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards,
register with the Clerk to the Board in the Board's Minutes and Records Department.
February 24, 2014
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Nance
Commissioner Nance called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Sorey moved to approve the Agenda subject to the addition of item 7.d—Atkins Proposal. Second
by Ms. Becker. Carried unanimously 7—0.
5. Approval of TDC Minutes
a. Regular Meeting 1/27/14
Ms. Becker moved to approve the minutes of the January 27, 2014 Meeting as presented. Second
by Mr. Olesky. Carried unanimously 7—0.
6. Presentations/Public Comment (3 minutes each)
Matt Craig of MHK Architecture and Planning provided an update on the proposed City of Naples
Park to be located on Goodlette Frank Road. He noted:
• The park is intended to be a passive use park with walking paths, picnic areas, a kayak launch,
provisions for chess and checker board sites, a water splash area for children, an elevated hill
area with terraced seating for the viewing of public events, etc.
• The walking trails proposed are to connect to the Gordon River Greenway Park via a bridge over
the Gordon River.
• The connection will allow users to walk, bike, etc. approximately 3.5 miles (7-mile round trip)to
the terminus of the Gordon River Greenway at Golden Gate Parkway
• The park will provide recreational opportunities
7. New Business
a. Payment to Marco Island Civic Association, Inc.
Gary McAlpin presented the Executive Summary"Recommendation to approve the payment of
$4,600.00 to Marco Island Civic Association, Inc.for repairs and restoration to their property
caused by damages that occurred during the South Marco Beach Renourishment Project (195-
80211), Erosion Control Rebuild Project (195-80211), and Maintenance Grading of the North
Marco Island Beach Project (195-90533) this past year and make a finding that this expenditure
promotes tourism" dated February 24, 2014 for consideration. He noted reimbursement is for
damage caused by contractors during 3 different projects.
Mr. Medwedeff moved to recommend the Board of County Commissioners approve the payment
of$4,600.00 to the Marco Island Civic Association,Inc.for repairs and restoration to property
caused by damage that occurred during the South Marco Beach Renourishment Project
(195-80211), the Erosion Control Rebuild Project(195-80211), and Maintenance Grading of the
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February 24, 2014
North Marco Island Beach Project(195-90533) this past year and finds the expenditure promotes
tourism. Second by Mr. Sorey. Carried unanimously 7—0.
The Council recommended that future contracts for this type of work ensure any items such as
regrading of roads, due to ongoing wear and tear, be the responsibility of the contractor(s)
performing the work.
b. Quarterly Financial Review
Mr. Wert presented the Executive Summary"Tourist Development Tax Quarterly Financial
Review" dated February 24, 2014 which included the "Tourist Development Tax Funds FY2014
1S1 Quarter Budget to Actual Report" for consideration. He provided an overview of the 1st quarter
FY14 financials.
The Council requested updates on the following items:
FEMA De-Obligation of Funds
Mr. McAlpin provided the update noting:
• The county filed an appeal with FEMA which has not yet been heard.
• Staff is proposing the Board of County Commissioners agree to sponsor a workshop on the
issue as it affects approximately 250 Florida Communities.
• The workshop would aid in garnering support to reverse the decision including providing
input to the area congressional delegation, whose support may be needed to address the issue.
Mr. Wert reported museum staff was working on raising additional funds by establishing a
rental program for events held at museum facilities and are considering charging an admission
for special events, etc.
The Council requested museum staff provide an update on their efforts at the next available
TDC Meeting.
Beach Park Facilities Capital Project Fund Balance
Mr. Wert reported the $8M held in reserves is allocated to planned projects.
Mr. Sorey moved to accept the "Tourist Development Tax Funds FY2014 1 St Qtr Budget to
Actual Report." Second by Mr. Olesky. Carried unanimously 7—0.
c. Book Direct Website Enhancements - Agreement Addendum
Mr. Wert presented the Executive Summary "Recommendation to approve Amendment#1 to
Contract#13-6080 with Jack Rabbit Systems, Inc. to provide enhanced Book Direct consumer
services by adding five new booking options, authorize the Chairman to execute the Amendment,
and make a finding this expenditure promotes tourism" dated February 24, 2014 for consideration.
He noted the proposal is directed towards leisure tourism for a term of 3-years. The first year
of the agreement requires a set up fee of approximately $5,500 for a total of annual fee of
$14,515.00. The remaining two years will be charged an annual rate fee of$8991.00.
Mr. Medwedeff moved to recommend the Board of County Commissioners approve
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February 24, 2014
Amendment#1 to Contract#13-6080 with Jack Rabbit Systems,Inc. to provide enhanced Book
Direct consumer services by adding five new booking options, authorize the Chairman to
execute the Amendment, and find the expenditure promotes tourism. Second by Ms. Becker.
Carried unanimously 7-0.
d. Atkins Proposal
Gary McAlpin presented the Executive Summary"Recommendation to approve a proposal from
Atkins North America, Inc. dated February 19, 2014, to provide an analysis on the effects of storm
events and beach renourishment projects on the Collier County coastline from 2005 to present day
under Contract#09-5262-CZ, authorize budget amendment, authorize the County Manager or his
designee to execute a work order for a not to exceed amount of$14,103 (Task I only) and make a
finding the expenditure promotes tourism"dated February 21, 2014 for consideration. He noted:
• The BCC denied the request for Coastal Planning and Engineering to develop a report by
formatting available data on beach renourishment history from 1996 to present.
• Staff now proposes that Atkins be engaged to perform the work and divide it into 2 tasks:
Task I: Historical Analysis from 2005 to present for a cost of$14,103; Task II: Historical
Analysis from 1996—2005 for a cost of approximately $20,000.
• The current proposal by staff is to complete Task I at this time.
• The purpose would be to analyze and format existing data on historic beach renourishment
into a common platform to assist the County in developing future renourishment design.
• The item promotes tourism as it will assist the County in making long term, informed
decisions on beach renourishment activities.
• The CAC unanimously recommended approval of the item on February 21, 2014.
Mr. Sorey moved to recommend the Board of County Commissioners approve a proposal from
Atkins North America,Inc. dated Februaryl9, 2014 to provide an analysis on the effects of
storm events and beach renourishment projects to the Collier County coastline from 2005 to
present day under Contract#09-5262-CZ, authorize budget amendment, authorize the County
Manager or his designee to execute a work order in an amount not to exceed$14,103
(Task 1 only) and make a finding the expenditure promotes tourism. Second by Mr. Miller.
Carried unanimously 7—0.
8. Old Business
None
9. Marketing Partner Reports
Mr. Wert presented the slideshow"Marketing Partner Reports—February 24, 2014 that included the
following reports presented by staff and consultants:
a. Research Data Services (heard before Item 9.a)—Dr. Walter Klages
"Collier County Tourism Research, February 24, 2014—Research Data Services, Inc. "
He also provided the analysis "Collier 2013 Visitation"which outlined data for day trippers and
those visitors that stay with friends while in the County.
The council requested that staff email a copy of the report to members.
b. Paradise Advertising—Nicole Delaney
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February 24, 2014
•
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, February 24, 2014. "
Mr. Miller requested staff to provide him information on promotional undertakings related to the
Everglades Region including Everglades National Park.
c. Lou Hammond & Associates—PR Services—Jonell Modys
"National Public Relations Report—National Public Relations Update— TDC Meeting February 24,
2014. "
d. Tax Collections—Jack Wert
"Tourist Tax Collections—Collier County Tax Collector—February 24, 2014. "
e. Miles Media -Website Activity—Jack Wert
"Website—Miles Partners, Inc. "
f. Sales & Marketing Technologies, Inc. - Search Engine Optimization—Jack Wert
"Search Engine Services—Sales and Marketing Technologies, Inc. "
g. Phase V- Fulfillment Services—Jack Wert
"Fulfillment Services—Phase IV"
10. Tourism Staff Reports
The following reports were provided by staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetto
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
e. Sports Council—Jack Wert
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Ms. Becker reported she represented the Tourist Development Council at a tourism roundtable held at
Edgewater Beach Hotel.
Commissioner Nance:
• Reported the Board of County Commissioners is interested in fostering economic development
opportunities in the area Qf the Spprts lhidustry and Events.
• Requested that the council consider an alternate meeting day during the month, given it's
currently the day before a Board of County Commissioners Meeting. The timing makes it
difficult for a commissioner or county staff to focus their efforts on the TDC.
The Council requested staff to poll the members via email for any alternate days that may be
available.
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February 24, 2014
13. Next Scheduled Meeting Date/Location—March 24,2014—9:00 a.m.
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 Tamiami Trail East, Naples, Florida 34112
14. Announcements
None
xxxxx
There being no further business for the good of the County, the meeting was adjourned by
order of the Chair at 10:55 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman, Commissioner Tim Nance
These minutes approved by the Board/Committee on bOi Z.LL 1,bt as presented
or as amended
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