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TDC Agenda 02/24/2014 R Tourist Development Council Agenda February 24 , 2014 MEETING AGENDA& NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center,Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 February 24, 2014 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *Regular Meeting 1/27/14 6. Presentations/ Public Comment-(3 minutes each) 7. New Business a. *Payment to Marco Island Civic Association b. *Quarterly Financial Review c. *Book Direct Website Enhancements-Agreement Addendum 8. Old Business 9. Marketing Partner Reports a. Research Data Services b. Paradise Advertising c. Lou Hammond &Associates—PR Services d.Tax Collections e. Miles Media -Website Activity f. Sales& Marketing Technologies-Search Engine Optimization g. Phase V- Fulfillment Services 10.Tourism Staff Reports a. Director—Jack Wert b. Sales& Marketing—Debi DeBenedetto c. Public Relations&Communications—JoNell Modys d. Film Office—Maggie McCarty e. Sports Marketing—Chris O'Brien f. International Representatives—Jack Wert g.Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location—Mar. 24,2014—9:00 a.m. Collier County Government Center,Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at(239)252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are entitled, at no cost to you,to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. January 27, 2014 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, January 27, 2014 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Tim Nance Vice Chairman: Clark Hill Susan Becker Murray H. Hendel Rick Medwedeff Robert Miller Ed (Ski) Olesky John Sorey III Larry Sacher ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Colleen Greene, Assistant County Attorney Barry Williams, Director, Parks and Recreation Kelly Green, Tourist Development Tax Coordinator 1 January 27, 2014 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Chairman Hendel Chairman Hendel called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Ms. Becker moved to approve the Agenda. Second by Hill. Carried unanimously 8—0. Mr. Wert reminded the members they are subject to the Sunshine Law and they are to refrain from discussing any business that may come before the Council outside of a legally noticed meeting. Mr.Wert read the Tourist Development Council Mission Statement into the record: "To be a year- round destination of choice for new and repeat leisure and business visitors to enjoy our many unique and memorable vacation experiences, world-class meeting, attraction and activity offerings, bringing positive economic growth and stability to Collier County. " 5. Approval of TDC Minutes a. Regular Meeting 11/25/13 Ms. Becker moved to approve the minutes of the November 25, 2013 meeting as presented. Second by Mr. Sacher. Carried unanimously 8—0. 6. Presentations/Public Comment- (3 minutes each) None 7. New Business a. Election of Vice Chairman Mr.Wert presented the Executive Summary "Appoint Vice Chairman for the Tourist Development Council for Calendar Year 2014" dated January 27,2014 for consideration. He reported a Board of County Commissioners (BCC)Resolution now designates a member of the BCC to be the Chairman of the Tourist Development Council. Commissioner Nance assumed the Chair. Mr. Medwedeff moved to appoint Clark Hill as Vice Chairman of the Tourist Development Council. Second by Mr. Hendel. Carried unanimously 8—0. b. CP&E Proposal -Historic Beach Presentation 2 January 27, 2014 Mr. McAlpin presented the Executive Summary"Recommendation to approve a proposal from Coastal Planning&Engineering"dated December 16, 2013 for a Historic Beach Performance Presentation under Contract#09-5362-52 for a not to exceed amount of$19,980.60 and make a finding that this item promotes tourism"dated January 27, 2014 for consideration. He noted: • The goal is to integrate historic events, measure beach changes and annual or multi purpose processes into a visual display that will create a framework to assist in planning future beach renourishment. • The timeline baseline will be the 1995,the first year of beach renourishment undertaken by the County. • The proposal was approved unanimously by the Coastal Advisory Committee. • It is anticipated the scope of work would be completed prior to the March BCC Workshop when beach renourishment will be discussed. The following was noted under Council member discussion: • Concern the scope of work does not"promote tourism." • The data already exists and it may not be beneficial to expend the funds for formatting the data into a visual display. Mr. Hendel moved to recommend the Board of County Commissioners not approve the proposal from Coastal Planning&Engineering dated December 16, 2013 for a Historic Beach Performance Presentation under Contract#09-5362-S2 for a not to exceed amount of $19,980.60. Second by Ms. Becker. Motion carried 5 "yes"and 3 "no." Mr. Miller, Mr. Medwedeff and Mr. Olesky voted "no." c. H&M Proposal Mr.McAlpin presented the Executive Summary"Recommendation to approve a proposal with Humiston &Moore Engineers dated December 26, 2013 for Professional Services to assist the county with services related to current industry trends under Contract #09-5262-S2 for a not to exceed amount of$10,000 make a finding that this item promotes tourism"dated January 27, 2014 for consideration. He noted: • The goal of the work is to identify current industry trends in the area of beach renourishment so the County may make the most informed decision possible when the work is required. • The item promotes tourism as the availability of quality beaches is an integral part of the tourism product offered by the County. • The work would be beneficial in lieu of the scope of work proposed in Item#7.b. Mr. Hill moved to recommend the Board of County Commissioners approve proposal with Humiston & Moore Engineers dated December 26, 2013 for Professional Services to assist the county with services related to current industry trends under Contract#09-5262-S2 for a not to exceed amount of$10,000 and makes a finding the item promotes tourism. Second by Olesky. Motion carried 5 "yes"—3 "no." Mr. Hendel,Mr. Becker and Mr. Sacker voted "no." 3 January 27,2014 d. RFQ Award—Jensen Underground Utilities,Inc. Barry Williams,Director,Parks and Recreation presented the Executive Summary "Recommendation to award Request for Quotation (RFQ) to Jensen Underground Utilities, Inc., in the amount of$2,000 plus$200 for contingency for a total of$2,200 for Video Tape of the constructed gravity sewer at Collier County's Bluebill Avenue Turnaround and Restroom Beach Park Facility and make a.fnding that the expenditure promotes tourism"dated January 27, 2014 for consideration. He noted a final inspection of the construction of the underground sewer line is required before the infrastructure may be conveyed to the County. Mr. Hendel moved to recommend the Board of County Commissioners award a Request for Quotation (RFQ) to Jensen Underground Utilities,Inc., in the amount of$2,000 plus$200 for contingency for a total of$2,200 for Video Tape of the constructed gravity sewer at Collier County's Bluebill Avenue Turnaround and Restroom Beach Park Facility and makes a finding the item promotes tourism. Second by Mr. Olesky. Carried unanimously 8—0. e. WGCU Florida Explorer Pilot Project Proposal Mr. Wert presented the Executive Summary"Recommend approval of a WGCU documentary pilot entitled "Florida Explorer"at a cost of$5,000 and make a.finding that this item promotes tourism"dated January 27, 2014 for consideration. He reported the funding was previously approved in November of 2012,however the project was delayed and a new recommendation is required given the expenditure now proposed for this Fiscal Year. Terry Brennen,WGCU reported: • The pilot is modeled after the series "Tennessee Crossroads," a long running PBS series (20 years). • The pilot has been completed and they are seeking funding from Lee County and Charlotte County as well. • The segments produced featuring Collier County content will be made available to the Convention and Visitors Bureau for promotional use. • If the pilot is successful, a 13 episode series will be produced. The Council viewed 3 video clips from the pilot for the segments produced in Collier County. Ms. Becker moved to recommend the Board of County Commissioners approve a WGCU documentary pilot entitled "Florida Explorer"at a cost of$5,000 and make a finding that this item promotes tourism. Second by Mr. Olesky. Motion carried 7"yes"-1 "no." Mr. Sacher voted "no." f. Paradise Advertising Contract Amendment and Change Order#5 Mr.Wert presented the Executive Summary "Recommend approval of Change Order#5 to Contract#10-5541 with Paradise Advertising and Marketing, Inc.for up to an additional$1.5 million in media and production billing at a negotiated gross rate of 10%agency commission and authorize the Chairman to execute the Change Order and make a finding that this item promotes tourism"dated January 27, 2014 for consideration. 4 January 27, 2014 Mr. Hill moved to recommend the Board of County Commissioners approve Change Order#5 to Contract#10-5541 with Paradise Advertising and Marketing,Inc.for up to an additional $1.5 million in media and production billing at a negotiated gross rate of 10% agency commission and authorize the Chairman to execute the Change Order and makes a finding the item promotes tourism. Second by Mr. Medwedeff. Carried unanimously 8—0. Mr. Sorey arrived at 9:54 a.m. g. FY 14/15 TDC Category B and C-2 Grant Application Proposed Changes Mr.Wert presented the Executive Summary"Review Tourist Development Council Grant Applications for Category B and C-2 for FY 15 (October 1, 2014 -September 30, 2015) and recommend changes in guidelines and requirements and make a finding that this item promotes tourism"dated January 27, 2014 for consideration. He reported Staff is streamlining the Grant Application process. The changes include a new Category"B"sub-category for sports events. Staff will be ensuring the requirements for awarding the funds meet any guidelines required. Mr. Hendel moved to recommend the Board of County Commissioners approve Tourist Development Council Grant Applications for Category B and C-2 for FY 15(October 1, 2014- September 30, 2015) and recommend changes in guidelines and makes a finding the item promotes tourism. Second by Mr. Miller. Carried unanimously 9—0. h. Marco Island Berm Conceptual Design Proposal Mr. McAlpin presented the Executive Summary "Recommendation to approve a proposal with Humiston &Moore Engineers dated January 18, 2014 for Professional Services to develop a conceptual plan for an updated beach profile design on Marco Island under Contract#09-5262- S2 for a not to exceed amount of$9,890 and make a finding that this item promotes tourism" dated January 27, 2014 for consideration. The City of Marco Island has endorsed the concept. Mr. Sacher moved to recommend the Board of County Commissioners approve a proposal with Humiston & Moore Engineers dated January 18, 2014 for Professional Services to develop a conceptual plan for an updated beach profile design on Marco Island under Contract#09-5262-S2 for a not to exceed amount of$9,890 and makes a finding the item promotes tourism. Second by Mr. Sorey. Carried unanimously 9—0. 8. Old Business a. UK Research Report Findings-Walter Klages-Information Only Dr.Walter Klages presented the Report"Collier County Tourism Research UK/London Research 2013"for information purposes. Break: 10:30 a.m. Reconvened: 10:45 a.m. 9. Marketing Partner Reports Mr.Wert presented the PowerPoint document"Marketing Partner Reports—January 27, 2014" including the following reports presented by Staff and Consultants: 5 January 27, 2014 a. Research Data Services (Heard before Item#9.a)—Dr.Walter Klages "Collier County Tourism Research, Marketing Partner Reports—January 27, 2014"—Research Data Services, Inc." b. Paradise Advertising—Cedar Hames/Nicole Delaney "Advertising Report Paradise Advertising and Marketing, Inc. — TDC, Marketing Partner Reports—January 27, 2014" c. Lou Hammond & Associates—PR Services—Jonell Modys "National Public Relations Report—National Public Relations Update— TDC Meeting Marketing Partner Reports—January 27, 2014" d. Tax Collections—Jack Wert "Tourist Tax Collections—Collier County Tax Collector—Marketing Partner Reports—January 27, 2014" e. Miles Media-Website Activity—Jack Wert "Website—Miles Partners, Inc." f. Sales & Marketing Technologies,Inc. -Search Engine Optimization—Jack Wert "Search Engine Services—Sales and Marketing Technologies, Inc. " g. Phase V-Fulfillment Services—Jack Wert "Fulfillment Services—Phase IV" 10. Tourism Staff Reports The following reports were provided by Staff: a. Director—Jack Wert b. Sales& Marketing—Debi Benedetti c. Public Relations & Communications—Jonell Modys d. Film Office—Jack Wert e. Sports Council—Jack Wert f. International Representatives—Jack Wert g. Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports Submitted 12. Council Member Discussion Commissioner Nance reported he would contact the necessary parties to ensure the parking spaces reserved for Advisory Board Members remain available for their use at all times. 13.Next Scheduled Meeting Date/Location—February 24, 2014—9:00 a.m. 6 January 27, 2014 Collier County Government Center, Administration Bldg. F,3rd Floor, 3299 East Tamiami Trail,Naples,Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:30 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman,Commissioner Tim Nance These minutes approved by the Board/Committee on as presented or as amended 7 February 24,2014 New Business 7-a 1 of 5 EXECUTIVE SUMMARY Recommendation to approve the payment of $4,600.00 to the Marco Island Civic Association, Inc. for repairs and restoration to their property caused by damages that occurred during the South Marco Beach Renourishment Project (195-80211), the Erosion Control Rebuild Project (195-80211), the Maintenance Grading of the North Marco Island Beach Project (195-90533) this past year and make a finding that this expenditure promotes tourism. OBJECTIVE: To approve an invoice and payment in the amount of$4,600.00 to Marco Island Civic Association for the repair and restoration of their property caused by beach access damages. CONSIDERATION: During Fiscal Year 2013 the Board of County Commissioners approved the South Marco Beach Sand Renourishment Project, the rebuilding of five (5) Erosion Control Structures on the south end of Marco Island and a Maintenance Grading Project on the north end of the Island. All three contractors as well as County staff used this access from the period of 3/1/2013 to 5/1/2013. No other location on Marco Island exists that allows truck or heavy equipment access to the beach. Prior to the commencement of the construction, the Marco Island Civic Association agreed to allow the contractors access to the construction site through their property with the understanding that the County would be responsible for any property damages that occurred. County staff could not identify when the damages occurred or which contractor was responsible. The County does however recognize that these damages occurred as a result of these projects and that the cost to repair is justified and appropriate. This claim presentation was delayed by the Marco Island Civic Association and just recently received by the County. The use of the Marco Island Civic Association's property was an essential key factor in the successful execution of these projects prior to the beginning of turtle nesting season. The County and the Marco Island Civic Association have shared a long lasting mutual relationship throughout the past decade. County staff uses this access for all day-to-day regular beach maintenance activities. Additionally, the Marco Island Civic Association allows the storage of all County beach maintenance equipment along with a large roll off container used for beach waste handling on their property without charge. Staff requests the Board's approval to pay the invoice in the amount of$4,600.00 to the Marco Island Civic Association for the beach property repairs and restoration. FISCAL IMPACT: Funds for the Marco Island Civic Association property repairs in the amount of$4,600.00 are available in Fund 195-116361-90533, Beach Cleaning & Maintenance. Source of funds are Category"A"tourist development tax. GROWTH IMPACT: There is no growth impact associated with this Executive Summary. February 24,2014 New Business 7-a 2 of 5 LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the payment of $4,600.00 to the Marco Island Civic Association, Inc. for repairs and restoration to their property caused by damages that occurred during the South Marco Beach Renourishment Project (195-80211), the Erosion Control Rebuild Project (195 —80211), the Maintenance Grading of the North Marco Island Beach Project (195- 90533)this past year and make a finding that this expenditure promotes tourism. Prepared by: J. Gary McAlpin, P.E., Section Manager, Coastal Zone Management, Natural Resource Department, Growth management Division Attachments: A) Proposal; B) Invoice; C) Payment February 24,2014 07/49/13 12:49PM PDT na —> ruth 2396428663 Pg NAN Business 7-a 3 of 5 PROPOSAL PROPOSAL J.E.S. TRACTOR SERVICE 170 Snowberry Court Marco Island, FL 34145 (239)370-8883 COMPANY:[ mica ' DATE: 7/19/13 NAME: Res.beach PHONE NO: STREET: CITY& STATE: ; Marco Island.FL. We hereby submit specifications and estimates for. l)Install and grade approx.36 yds.Washed shell on beach access rd. 2)remove and replace damaged curb near fire entrance, 3)sawcut and replace damaged asphalt. Price includes all nessessary city permits We hereby propose to furnish labor and materials complete in accordance with the above specifications for the sum of$4,600.00 dollars with payment to be made as follows: In full upon comp All material is guaranteed to be as specified. All work to be completed in a workmanlike manner according to standard practices. Any alteration or deviation from above specifications involving extra costs,will be executed only upon written orders,and will become an extra charge over and above the estimate. Agreements contingent upon strikes,accidents or delays beyond our control. This proposal subject to acceptance within 30 days and void thereafter at the option of the undersigned. Authorized Signature g«Staaitpote ACCEPTANCE OF PROPOSAL The above prices,specifications and condition are hereby accepted. You are authorized to do the work as specified. Payment will be made as outlined above. February 24,2014 New Business 7-a 4 of 5 J.E.S. TRACTOR SERVICES, INC. INVOICE 170 Snowberry Court Marco Island, FL 34145 ° DATE: 01/24/14 Phone:(239)370-8883 e► t INVOICE#: Email:tractorman44 @aol.com , BILL TO: FOR: repairs and maint. dennis res.Beach 14 xx j 4 A ►lr' 7 el Street Address �,�/ City, ST ZIP Code PlsW Phone # *&t'. ► 4 DATE DESCRIPTION HOURS RATE AMO 1/24/14 orrig.Agreement for repairs. $ 4,800.00 Macleaned out under wash station and spread shell ��~ ~ around it. 550.00 12/4,13 exc. For power to maint shed and backfill. 800.00 I1I11111111 111 SUBTOTAL $ 5,950.00 TAX SHIPPING MISC TOTAL $ 5,950.00 THANK YOU FOR YOUR BUSINESS' arum February 24,24363 New Business -a it * 147041/2610 MARCO ISLAND CIVIC ASSOCIATION INC. 5 of 5 4 1770 SAN MARCO RD.SUITE 204 MARCO ISLAND,Ft. 34145 1/30/2014 �s L, 299-842-7778 X 8 1.i PAY TO THE J E S Tractor Service,Inc. $""5,950 00 ORDER OF IF Five Thousand Nine Hundred Fifty and 001 100"'"'""""""""' ***.* '}`i'#`***** ***********'"*** '"**' ' '* DOLLARS t f J.E.S.Tractor Service, Inc. # 170 Snowberry Ct . Marco Island,FL 34145 i '. ` - } t V" 1 11 ME10 . IL -woo'm4644— .;s 04. u;:,444,44-A L,44.. c;: "au:< ..yz_44;,:iae.a;a'a•7''a"s.41-7 041.' m.-: 74i4;447sac:5474,045:04 iu.._......,__ ir,.tia:? ,ssi cnvaaw..ae. MARCO ISLAND civic ASSOCIATION INC. 17363 J.E.S.Tractor Service, Inc. 1/30/2014 Date Type Reference Original Amt. Balance Due Discount Payment 1/24/2014 Bill 0114 jes 5,950.00 5,950.00 5,950.00 Check Amount 5,950.00 Iberia Checking 5,950.00 MARCO ISLAND CIVIC ASSOCIATION INC. 17383 J.E.S.Tractor Service, Inc. 1/30/2014 Date Type Reference Original Amt. Balance Due Discount Payment 1/24/2014 Bill 0114 jes 5,950.00 5,950.00 5,950.00 Check Amount 5,950.00 5,950.00 Iberia Checking February 24,2014 New Business 7-b 1 of 7 TDC EXECUTIVE SUMMARY Tourist Development Tax Quarterly Financial Review OBJECTIVE: Review revised tourist development tax fund balances for Q 1 FY 14. CONSIDERATIONS: The financial position of all funds that the Tourist Development Council (TDC) oversees is reviewed on a quarterly basis in accordance with County • Ordinance 92-60. The attached spreadsheets outline the position of each of our funds for the 1st fiscal quarter of FY 14. The tourist tax funds are in balance. The FY 2014 1st quarter Budget to Actual Report presents the budget and actual activity recorded in the Collier County accounting records as of 2/18/2014 for October through December 2013. All expenditures are in line with the FY 14 budget. The County Budget Office staff has added footnotes to the financial reports to explain large variances between the amended budget and the combination of spent and/or committed expenditures. Below is further explanation of the obvious expense variances. 1. Fund 193- Non County Owned Museums Grants- only one request for grant reimbursement has been received to date. 2. Fund 195- Beach Renourishment, Maintenance & Monitoring- the Capital Project line reflects 84% of the budgeted amount has been spent as a result of the completion of the major beach renourishment in Naples. 3. Fund 195- Transfer to General Fund is to cover the cost of Turtle Monitoring 4. Fund 183- Beach Park Facilities-the variance between the adopted budget and the amended budget is because the adopted budget only includes new projects budgeted in the new fiscal year. The amended budget includes those new projects and the projects rolled over from previous fiscal years that are in various stages of completion. See last page of the budget spreadsheet listing all of the capital projects in this fund. 5. Fund 184- Advertising and Promotion- Operating Expense line reflects that most of our contracted services have been encumbered for use in this Fiscal Year with a Purchase Order, but only$630,659 has been expended to date. 6. Fund 196- Disaster Recovery Advertising- Expenditure shown is indirect charges allocated to this fund for county services provided to the tourism department. FISCAL IMPACT: This item is for review and comment with no financial impact. RECOMMENDATION: Staff requests the TDC review the Q 1 FY 14 Financial Report. This item is for information only. 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" aa g s v c_ F. oau.000 ono - u a a a a a a a`d d a a a a`a`a`a a a,=4 a A A a 4," t , a a`d d aa a a a a a ,,t z A A a z z LL c `o _ z ail n5 04 eiLL Ra , aLL a RREFi""".."""RAE""""" . """ """ " FIFA""" " """ """ """""""., February 24,2014 New Business 7-c 1 of 10 EXECUTIVE SUMMARY Recommendation to approve Amendment #1 to Contract #13-6080 with Jack Rabbit Systems, Inc. to provide enhanced Book Direct consumer services by adding five new booking options, authorize the Chairman to execute the Amendment, and make a finding that this expenditure promotes tourism. OBJECTIVE: Obtain approval to enhance our tourism website with the latest on-line booking solutions and amend the service agreement with Jack Rabbit Systems, Inc. CONSIDERATIONS: The CVB website www.paradisecoast.com has featured a hotel booking solution for many years through Jack Rabbit Systems, Inc. We have constantly tried to keep our website user friendly and make it easy for website visitors to book their vacations on-line. The Collier County CVB was one of the first destination marketing organizations to add a Facebook and mobile booking solution. Jack Rabbit Systems, Inc. is our current provider of on-line hotel reservations and has recently announced five new enhancements. Each of these enhancements matches the specific needs we have been seeking to keep our website current with the needs of the traveling public. 1. Special Offers & Packages Search Engine - gives our customers the ability to match hotel reservations with special offers and packages available in our destination. Price for 30 properties = $2,300 set up + annual fee of$4,750. 2. Attractions & Events Search Engine - ability to reserve and purchase admission tickets to area attractions and special events in advance. Price for 20 attractions = $1,500 Set up + $3,200 annual fee. 3. Restaurant Search Engine - on line restaurant reservations using the Open Table database. Price for up to 100 restaurants $2,125 set up + $4,100 annual fee. 4. Airline Search Engine - facilitates the search for airline reservations matched to a date range the customer plans to visit our area. Price = $1,440 + $2,350 annual fee. 5. Trust You Review Scores - customer aggregated reviews on area accommodations aggregated from Trip Advisor and other user generated review sites. Price = $1,000 annual fee. We have the ability to add one or more of these services to our website at the costs listed above, or we can agree to all of these enhanced options at a highly discounted 25% off price of $5,524 for the one time set up fee plus an annual fee of $8,991. Staff recommends adding all five of these booking enhancements to our website. February 24,2014 New Business 7-c 2 of 10 The past year results with our current Jack Rabbit Systems, Inc./Book Direct hotel reservation system is as follows: Net revenue on Book Direct reservations $254,109 Average stay revenue $1,783 ROI on stay revenue vs. Book Direct fee 22.86% Average cost of referral to our hotels $0.55 FISCAL IMPACT: The additional cost to add all five options to our website of $14,515 for the first year and $8,991 per year for the next three years is available in Tourism Promotion Fund 184. I GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS:, This item has been approved as to form and legality and requires majority vote for approval. — CMG RECOMMENDATION: Recommendation to approve Amendment #1 to Contract #13- 6080 with Jack Rabbit Systems, Inc. to provide enhanced Book Direct consumer services by adding five new booking options, authorize the Chairman to execute the Amendment, and make a finding that this expenditure promotes tourism. PREPARED BY: Jack Wert, Tourism Director ATTACHMENTS: Contract#13-6080 and Amendment#1 to Contract#13-6080. February 24,2014 New Business 7-c EXHIBIT A-1 Contract Amendment#1 to Contract#13-6080 3 of 10 "Memorandum of Understanding for Tourism Booking Engine" This amendment,dated ,20 to the referenced agreement shall be by and between the parties to the original Agreement,JackRabbit Systems,Inc.(to be referred to as"Vendor")and Collier County,Florida,(to be referred to as"Owner"). Statement of Understanding RE: Contract# 13-6080"Memorandum of Understanding for Tourism Booking Engine" In order to continue the services provided for in the original Contract document referenced above, the Vendor agrees to amend the Contract as per the Supplemental Authorization Exhibit"A 1-A"attached and incorporated herein by reference consistent with new Paragraph 12. Paragraph 12. Book Direct Search Engine Enhancements: Special Offers & Packages, Attractions & Events,Flight/Air ,Restaurant,plus the Trust You review service to the ParadiseCoast.com website for a one time implementation fee of$5,524 and an annual license fee of$8,991. The term of this Amendment shall commence on the date this amendment is executed by both parties and remain in effect for the duration of the initial contract term, and shall be continued through the term of Contract#13-6080 and any applicable extensions. Note: Language deleted has been stfaelreugh. New language has been underlined. All other terms and conditions of the agreement shall remain in force. IN WITNESS WHEREOF,the parties have each,respectively,by an authorized person or agent,have executed this Amendment on the date(s)indicated below. Accepted: ,20_ OWNER: BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY,FLORIDA Dwight E. Brock,Clerk BY: By: Tom Henning,Chairman Vendor First Witness VENDOR: JackRabbit Systems,Inc. By: By: Print Name Print Name and Title Vendor Second Witness By: Approved as to form and legality Print Name 1 �`1 Assistant County Attorney February 24,2014 New Business 7-c JackRabbit 4of10 BOOK*DIRECT Exhibit Al-A Collier County/Naples, Marco Island, Everglades CVB Host Website Lease Agreement Addendum for ParadiseCoast.com Website JackRabbit Systems and Collier County/Naples, Marco Island, Everglades CVB have agreed to add the following Book Direct Search Engines; Special Offers&Packages, Attractions&Events, Flight/Air, Restaurant, plus the TrustYou review service to the ParadiseCoast.com website for a one time implementation fee of$5,524 and an annual license fee of$8,991. The term of this Addendum shall commence on the date this amendment is signed, and remain in effect for the duration of the initial agreement term,and shall automatically renew for three (3) additional terms (each an "Extension Term") of one (1)year each unless terminated by either party upon written notice given not later than sixty (60) days prior to the end of the initial or any Extension Term. All other terms and conditions agreed upon within the current Agreement#13-680 as filed with Collier County between the two parties signed as executed on October 1, 2013 will be the same as with this Addendum Agreement. 466 W.San Francisco St, Santa Fe, NM 87501 tel 505-982-2233 fax 888-867-4582 www.jackrabbitsysters.COm I info@jackrabbitsysterns.com Page 1 of I February 24,2014 New Business 7-c • 5 of 10 Co er County Administrative Services Oivision Purchasing Mr. Tom Rickert, Executive Vice President JackRabbit Systems, Inc. 466 West San Francisco Street Santa Fe, NM 87501 Telephone:505-982-2233 FAX: 505-982-1077 Email: tom©jackrabbitsystems.com Re: Memorandum of Understanding for 13-6080 Tourism Booking Engine Mr. Rickert: This Memorandum of Understanding is to document the mutual agreement between Collier County, hereinafter called the "County" and JackRabbit Systems, inc, hereinafter called the "Vendor." This Memorandum of Understanding and the County Purchase Order Terms and Conditions, attached herein and incorporated by reference (see Attachment 1) shall serve as the contract and guiding principles of work performed by the Vendor for the County to replace the existing contract#10-5440 which commenced on October 23, 2011. Statement of Work As a part of this online hotel booking solution, the Vendor must provide the following services: 1. Real time hotel bookings on a site directly linked to our tourism website www.paradisecoast.com via"widget" and integrated user interface. Real time hotel bookings are made directly with the Naples, Marco Island, Everglades Convention &Visitors Bureau (CVB) lodging partners. The Vendor will drive direct referrals to the CVB's lodging partners to book directly with the properties and does not transact the reservation on behalf of the lodgings. 2. Booking site branded with CVB's Florida's Paradise Coast logo and brand graphics treatment. 3. No cost or fees to our destination hotels for bookings made on this site. 4. No cost to CVB for set up or conversion of data. An annual licensing fee paid by CVB is preferred. 5. All Collier County hotels must be included, or have the option to be included on the booking solution. 6. Booking solution design and implementation for non-branded hotels without a current booking solution such as boutique hotels, condo rental agents, realtor group vacation homes. 7. Mobile and desktop booking platforms. 8. Embedded interface for booking hotel rooms on CVB's Facebook page. tiJ February 24,2014 New Business 7-c 6 of 10 9. Access to additional booking services that may become available now or as enhancements in the future such as airline and attraction tickets, rental car reservations, and dining reservations. 10. Real time tracking reports of customers using the booking solution. Information provided on reports should include but are not limited to number of searches, referrals, clicks, and originating path information. 11. No commissions or fees will be charged/collected from Collier County hotels, and there is no revenue sharing to the CVB. Term/Pricing An extension of Contract#10-5440 pricing shall be in effect from February 21, 2013 to September 30, 2013 for the amount of twelve thousand, seven hundred and seventeen dollars and fifty cents ($12,717.50) The replacement contract 13-6080 shall then commence on October 01, 2013 for a three (3)year initial term. The County reserves the right to renew said contract with consent of the Vendor for three (3) additional one (1)year contract periods under the same terms and conditions. The total annual fee for all licenses and work under this contract is twenty three thousand, eight hundred and eighty- five dollars/($23,8$5 er year. If you have any questions, please contact me at the information below. Respectfully, Adam Northrup, Procurement Strategist Email: adamnorthrupCa)_collieraov.net Telephone: (239) 252-6098 FAX: (239) 252-6302 2 13-6080—Tourism Booking Engine Cq February 24,2014 New Business 7-c 7 of 10 County and Vendor agree tha the foregoing Letter of Understanding is the product of mutual negotiation between County and Vendor. IN WITNESS WHEREOF, the Contractor and the County, have each, rempecbve|y, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. BOARD OF COUNTY COMMISSIONERS | ^ A EST: COLLIER COUNTY, FLORIDA Dwi. • E Brock, C -rk of Courts By: By: Doted: Qoanne, armew/cz.y.hnanmru Geew` SeTViOae0rector (8E^ ) Jackrabbit S stems nc. Contractor � \ � /�.��-___ By ^-- First itness Signature " Type/print witness name 44), rail) i/�� ..°' ' ~~� ~ .. d W neos Type/print signature and title �� i �� C@oogyo 1:Typ*/print witness nameT Approved as to form and legal sufficiency: Ava Assistant CpIntyAttu Dney } I ' � "hrtName u '3-soou-Tourism Booking Engine _ _ ' | i February 24,2014 New Business 7-c 8 of 10 Attachment I: Standard Purchase Order Terms and Conditions 1. Offer receipt of the goods by the COUNTY This offer is subject to cancellation by the nonetheless remain with VENDOR. COUNTY without notice if not accepted by b) No charges will be paid by the COUNTY for VENDOR within fourteen (14)days of issuance. packing, crating or cartage unless otherwise specifically stated in this Purchase Order. 2. Acceptance and Confirmation Unless otherwise provided in Purchase This Purchase Order (including all documents Order, no invoices shall be issued nor attached to or referenced therein) constitutes payments made prior to delivery. Unless the entire agreement between the parties, unless freight and other charges are itemized, any otherwise specifically noted by the COUNTY on discount will be taken on the full amount of 1 the face of this Purchase Order. Each delivery of invoice. goods and/or services received by the COUNTY c) All shipments of goods scheduled on the from VENDOR shall be deemed to be upon the same day via the same route must be terms and conditions contained in this Purchase consolidated. Each shipping container must Order. be consecutively numbered and marked to show this Purchase Order number, The No additional terms may be added and Purchase container and Purchase Order numbers must Order may not be changed except by written be indicated on bill of lading. Packing slips li instrument executed by the COUNTY. VENDOR must show Purchase Order number and must is deemed to be on notice that the COUNTY be included on each package of less than objects to any additional or different terms and container load (LCL) shipments and/or with conditions contained in any acknowledgment, each car load of equipment. The COUNTY invoice or other communication from VENDOR, reserves the right to refuse or return any notwithstanding the COUNTY'S acceptance or shipment or equipment at VENDOR'S payment for any delivery of goods and/or expense that is not marked with Purchase services, or any similar act by VENDOR. Order numbers. VENDOR agrees to declare to the carrier the value of any shipment made 3. Inspection under this Purchase Order and the full invoice All goods and/or services delivered hereunder value of such shipment. shall be received subject to the COUNTY'S d) All invoices must contain the Purchase Order inspection and approval and payment therefore number and any other specific information as shall not constitute acceptance. All payments are identified on the Purchase Order. Discounts subject to adjustment for shortage or rejection. of prompt payment will be computed from the All defective or nonconforming goods will be date of receipt of goods or from date of returned pursuant to VENDOR'S instruction at receipt of invoices, whichever is later. VENDOR'S expense. Payment will be made upon receipt of a proper invoice and in compliance with To the extent that a purchase order requires a Chapter 218, Fla. Stets., otherwise known as series of performances by VENDOR, the the"Local Government Prompt Payment Act," COUNTY prospectively reserves the right to and, pursuant to the Board of County cancel the entire remainder of the Purchase Commissioners Purchasing Policy. Order if goods and/or services provided early in the term of the Purchase Order are 5. Time Is Of the Essence non-conforming or otherwise rejected by the Time for delivery of goods or performance of COUNTY. services under this Purchase Order is of the essence. Failure of VENDOR to meet delivery 4. Shipping and invoices schedules or deliver within a reasonable time, as a) All goods are FOB destination and must be interpreted by the COUNTY in its sole judgment, suitably packed and prepared to secure the shall entitle the COUNTY to seek all remedies lowest transportation rates and to comply with available to it at law or in equity. VENDOR all carrier regulations. Risk of loss of any agrees to reimburse the COUNTY for any goods sold hereunder shall transfer to the expenses incurred in enforcing its rights. COUNTY at the time and place of delivery; VENDOR further agrees that undiscovered provided that risk of loss prior to actual delivery of nonconforming goods and/or services 4 13-6080—Tourism Booking Engine CA( February 24,2014 New Business 7-c 9 of 10 is not a waiver of the COUNTY'S right to insist claims of negligence, costs and expenses, upon further compliance with all specifications. including but not limited to attorneys' fees, arising from, caused by or related to the injury or death of 6. Changes any person (including but not limited to The COUNTY may at any time and by written employees and agents of VENDOR in the notice make changes to drawings and performance of their duties or otherwise), or specifications, shipping instructions, quantities damage to property (including property of the and delivery schedules within the general scope COUNTY or other persons), which arise out of or of this Purchase Order. Should any such change are incident to the goods and/or services to be increase or decrease the cost of, or the time provided hereunder. required for performance of the Purchase Order, an equitable adjustment in the price and/or 11. Warranty of Non-Infringement delivery schedule will be negotiated by the VENDOR represents and warrants that all goods COUNTY and VENDOR. Notwithstanding the sold or services performed under this Purchase foregoing, VENDOR has an affirmative obligation Order are a) in compliance with applicable laws; to give notice if the changes will decrease costs, b)do not infringe any patent, trademark, copyright Any claims for adjustment by VENDOR must be or trade secret; and c) do not constitute unfair made within thirty (30) days from the date the competition. change is ordered or within such additional period of time as may be agreed upon by the parties. VENDOR shall indemnify and hold harmless the COUNTY from and against any and all claims, 7. Warranties including claims of negligence, costs and VENDOR expressly warrants that the goods expense, including but not limited to attorneys' and/or services covered by this Purchase Order fees, which arise from any claim, suit or will conform to the specifications, drawings, proceeding alleging that the COUNTY'S use of samples or other descriptions furnished or the goods and/or services provided under this specified by the COUNTY, and will be of Purchase Order are inconsistent with VENDOR'S satisfactory material and quality production, free representations and warranties in section 11 (a). from defects and sufficient for the purpose intended. Goods shall be delivered free from any If any claim which arises from VENDOR'S breach security interest or other lien, encumbrance or of section 11 (a) has occurred, or is likely to claim of any third party. These warranties shall occur, VENDOR may, at the COUNTY'S option, survive inspection, acceptance, passage of title procure for the COUNTY the right to continue and payment by the COUNTY. using the goods or services, or replace or modify the goods or services so that they become 8. Statutory Conformity non-infringing, (without any material degradation Goods and services provided pursuant to this in performance, quality, functionality or additional Purchase Order, and their production and cost to the COUNTY). transportation shall conform to all applicable laws, including but not limited to the Occupational 12. Insurance Requirements Health and Safety Act, the Federal Transportation The VENDOR, at its sole expense, shall provide Act and the Fair Labor Standards Act, as well as commercial insurance of such type and with such any law or regulation noted on the face of the terms and limits as may be reasonably associated Purchase Order. with the Purchase Order. Providing and maintaining adequate insurance coverage is a 9. Advertising material obligation of the VENDOR. All insurance No VENDOR providing goods and services to the policies shall be executed through insurers COUNTY shall advertise the fact that it has authorized or eligible to write policies in the State contracted with the COUNTY for goods and/or of Florida. services, or appropriate or make use of the COUNTY'S name or other identifying marks or 13. Compliance with Laws property without the prior written consent of the In fulfilling the terms of this Purchase Order, COUNTY'S Purchasing Department. VENDOR agrees that it will comply with all federal, state, and local laws, rules, codes, and ordinances that are applicable to the conduct of 10. Indemnification its business. By way of non-exhaustive example, VENDOR shall indemnify and hold harmless the this shall include the American with Disabilities COUNTY from any and all claims, including Act and all prohibitions against discrimination on 5 13-6080—Tourism Booking Engine {��\ February 24,2014 New Business 7-c 10 of 10 , the basis of race, religion, sex creed, national conditions of this Purchase Order, provided that origin, handicap, marital status, or veterans' COUNTY has provided VENDOR with notice of status. Further, VENDOR acknowledges and such breach and VENDOR has failed to cure without exception or stipulation shall be fully within 10 days of receipt of such notice. responsible for complying with the provisions of the Immigration Reform and Control Act of 1986 19. General as located at 8 U.S.C. 1324, et seq. and a) This Purchase Order shall be governed by regulations relating thereto, as either may be the laws of the State of Florida. The venue amended. Failure by the awarded firm(s) to for any action brought to specifically enforce comply with the laws referenced herein shall any of the terms and conditions of this constitute a breach of the award agreement and Purchase Order shall be the Twentieth the County shall have the discretion to unilaterally Judicial Circuit in and for Collier County, terminate said agreement immediately. Any Florida breach of this provision may be regarded by the b) Failure of the COUNTY to act immediately in COUNTY as a material and substantial breach of response to a breach of this Purchase Order the contract arising from this Purchase Order. by VENDOR shall not constitute a waiver of breach. Waiver of the COUNTY by any 14. Force Majeure default by VENDOR hereunder shall not be Neither the COUNTY nor VENDOR shall be deemed a waiver of any subsequent default responsible for any delay or failure in by VENDOR, performance resulting from any cause beyond c) All notices under this Purchase Order shall be their control, including, but without limitation to sent to the respective addresses on the face war, strikes, civil disturbances and acts of nature. page by certified mail, return receipt When VENDOR has knowledge of any actual or requested, by overnight courier service, or by potential force majeure or other conditions which personal delivery and will be deemed will delay or threatens to delay timely effective upon receipt. Postage, delivery and performance of this Purchase Order, VENDOR other charges shall be paid by the sender. A shall immediately give notice thereof, including all party may change its address for notice by relevant information with respects to what steps written notice complying with the VENDOR is taking to complete delivery of the requirements of this section. goods and/or services to the COUNTY. d) The Vendor agrees to reimbursement of any travel expenses that may be associated with 15. Assignment this Purchase Order in accordance with VENDOR may not assign this Purchase Order, Florida Statute Chapter 112.061, Per Diem nor any money due or to become due without the and Travel Expenses for Public Officers, prior written consent of the COUNTY. Any employees and authorized persons. assignment made without such consent shall be e) In the event of any conflict between or among deemed void. the terms of any Contract Documents related to this Purchase Order, the terms of the 16. Taxes Contract Documents shall take precedence Goods and services procured subject to this over the terms of the Purchase Order. To the Purchase Order are exempt from Florida sales extent any terms and /or conditions of this and use tax on real property, transient rental Purchase Order duplicate or overlap the property rented, tangible personal purchased or Terms and Conditions of the Contract rented, or services purchased (Florida Statutes, Documents, the provisions of the Terms Chapter 212), and from federal excise tax. and/or Conditions that are most favorable to the County and/or provide the greatest 17. Annual Appropriations protection to the County shall govern. The COUNTY'S performance and obligation to pay under this Purchase Order shall be contingent upon an annual appropriation of funds. 18. Termination This Purchase Order may be terminated at any time by the COUNTY upon 30 days prior written notice to the VENDOR. 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N N .4.., M M �A l0 CO 111 lC N e-i e-1 N m 0 = N M l0 N M M N M 00 4 a o O (-N _C) N L to R5 co t UV Q i r-i T-1 rl r-1 r-1 r-1 r-1 r-1 a-1 N r-1 r-I C 0 N CO J N = H- 'Q H Ti -o �bO O 7 H' o c co Z 0 't i p _C i VI C Q1 al u Q Q ¢ m o a 2 a 12 > H rn m rn 0 n L r O N 'C Q fa N eD O O r- r- N N L f0 00 LL c.4 Ci) O O r- r- N N U � N N >, CO U 0 a) c a) M Y LL i Y Z i (1) O C a) a) a) 0 N i Ct5 CO CO eti 0 RS LL CD C c C = >, = a) a) a) a) f1 1 .i cy) ,;3 CC - U V ?- tiV T Y • CID CID (11:1)) • • j February 24,2014 Tourism Staff Reports 10 a-g 1 VI Aq Mot 014.1.in l DIRECTOR'S REPORT-January—February 2014 ADVOCACY ACTIVITIES Attended BCC workshop on County Strategic Plan Met with Superlative Group on Sponsorship funding Attended Legion of Honor ceremony with French Consulate General at Naples Depot Participated in Opportunity Naples research on tourism and hospitality BCC Agenda review meetings TRADE SHOW ACTIVITY Attended Destinations Showcase in Washington DC to meet with National Assoc. Mtg. Planners TOURISM INDUSTRY ACTIVITIES Met with Friends of Collier Museum President Brigitte Smith on supporting festivals and events Leadership Collier Class of 2014 presentation on tourism Met with Dusseldorf Airport Marketing Manager on 25th Anniversary of Air Berlin to RSW Met with RSW Marketing team on United Hemispheres regional co-op Attended Opening of Avenue 5 on 5th Avenue-New Restaurant replacing McCabe's Attended Quarterly Tourism Roundtable at Edgewater Beach Hotel Attended Everglades Seafood Festival Opening Ceremonies for tourism remarks Facilitated Certified Destination Manager advocacy sessions in Washington DC for DMAI Attended DMAI Foundation event for tourism industry in Washington DC Attended Marjorie Stoneman Douglas Festival in Everglades City Attended State Historical Marker Dedication near Naples City Dock Presented Tourism report for 2013 to SW Florida Attractions Association Attended RSW Airport Monthly Marketing meeting February 24, 2014 Tourism Staff Reports 10 a-g '040; 'L3i 2 xis.,Man oWanti xa i PROMOTIONAL ACTIVITIES Ace Group Classis Radio Call in to LA Radio Station Regional Brazil promotion conference call on shopping app ADMINISTRATIVE Met with agency and staff on Tourism Awards event during National Tourism Week Website enhancement meetings with staff and Miles Media to launch new web site in February February 24, 2014 Tourism Staff Reports 10 a-g , 3 Vag Nal'4v. !tartcrlthrod Zor :rcr ir% te SALES DEPARTMENT-Debi Dei3enedetto—Claudia Johnson Industry Relations — Sales • Attended HSAMI Florida Chapter Board Networking mixer 2/13/14 and 1/22/14 in Ft. Lauderdale • Attended Women's Network of Collier County —2/11/14 • Event—Avenue 5 attended 2/3/14 New restaurant opening • Ghost Tour of Marco Island 1/16/14 • Sales Missions in planning stages for New York and Philadelphia March 3- 5, 2014 —RSVP and attendees strong • Roundtable event Edgewater Beach hotel 2/7/14 New Product Development • Still working on an In-Market post card to encourage return business from group attendees • Revised Trade show list in action stages • Working on Tourism Week Awards luncheon & Rally • Proofing new ads for group and leisure advertising Fams/Site Visits • Planning August MPISEC post show FAM and marketing it • Site New Hope Conference Center for Tourism Week logistics this is an ideal venue for our Rally and luncheon — also great venue for the "Bring Your Meetings Home" campaign. Trade Shows • Planned and appointments for GMITE meeting planner show Los Angeles catering to west coast planners and incentive planners (Global Meetings & Incentives Travel Exchange) show date Feb. 19-20 New — Goal setting tool • Goals in progress exceeded RFPfp leads sent goals, exceeded Rfp booked goals, room night goals at 86% for February Februa ry 24, 2014 Tourism Staff Reports 10 a-g 4 VA "so Ntiareso ktifitl Requests for Proposal (RFP's) and Booked Business • Current report dates —Jan. 14—Feb. 13 • We sent out -28 RFP leads to partners, exceeded monthly goal —over $11 million in opportunity • 16 groups lost to other destinations on price, available dates • 17 Booked groups for 1240 room nights and in projected $936,619.14 Economic Impact Sponsorships & RFP Enhancements • We approved 2 new request for RFP enhancement funding for this period totaling $2,500.00 • Two RFP enhancements turned definite. One lost. If bookings are lost as part of an RFP enhancement arrangement, the funds are put back into reserve for future requests. February 24, 2014 Tourism Staff Reports 10 a-g ' 5 ��+w ?atautcrlitIfid� PUBLIC RELATIONS & COMMUNICATIONS- ;I{►Nell:Mlodvs & Angela Aline Events, Projects Florida Huddle—Attend show, meet with Intl.travel writers and tour operators Jan. 14-16 Naples Daily News, Coffe & Community meeting with publisher, editor and staff PRSA Gulfcoast Chapter meeting PRSA Sunshine District Conference—assistance for upcoming state conference at Hilton Naples Launch online voting for Naples in 10Best Most Romantic category Media escorts, assistance Website technical review, content updates Facebook targeted campaign—Super Bowl region Ongoing media responses, story pitching Manage PR agency direction, activities Advertising rewrites, copy review Search Engine Optimization meeting with Sales &Marketing Technologies Partnership for Collier's Future survey Top Publicity— in addition to that reported by LHA National: Washington Post&numerous pickups: VP Biden visits brother at house on Keewaydin About.com—Family travel story, highlighted with CVB photos Detroit Free Press—Find the hidden treasures of the rich in Naples, Fla. - CVB assisted writer Ellen Creager in December. Story also picked up with different headlines in: >Houston Chronicle >Lakeland Ledger >Private Jets News >BigNewsNetwork.com USA Weekend—Top romantic getaways includes mention of Naples as one of 10Best Houston Chronicle—Naples, Everglades City&Ave Maria included in trips sidebar to Amelia Island article about getting away from it all Multiple Outlets—Whale stranding story Local: The News-Press Tourism columns Front page—Winter Campaign story February 24,2014 Tourism Staff Reports 10 a-g Moto Wand Video Shoot segment for promotion of Naples in 10Best Romantic N.A. Desetination to encourage voting. Naples was named to the#6 spot. Write detailed brief for Paradise agency of top area chefs for video coverage and assit in pre- production. Media Visits in January David Whyte,Golf Vacations magazine/GoGolf.TV/Inflight airline video content Jan. 13-19 Michael Shiels, Michigan's Big Show radio and Web Jan.9-12 Ron Pradniuk,Winnipeg Free Press and Canadian Radio,Jan. 9-12 Laurie Werner, Forbes.com,top national freelancer,Jan. 24-27 Lynn Langway, PeterGreenberg.com and newsletter,Jan 28—Feb. 2 Future Media Visits in Process Fodor's Travel Guides,Avery Sumner: Content suggestions, information for new regional editor's visit Joerg Modrow, Dumont Travel Guide, German publication. Accommodations for mid-February Sweden Golf Coverage: Referred inquiry to GreenLinks Golf Villas for"long stay"properties to profile for Bobbi Holman, member of the European Golf Writers Association based in Sweden, coming here to research coverage VisitFlorida.com, "Insider" Dalia Colon: Assisted with planning for February 25 video shoot for Everglades City-based adventures Myscha Theriault, pet friendly travel Feb. 17-19 The Fisherman magazine; Newsday: Working to set up fishing and travel FAM for Tom Schlicter for March. Houston Lifestyles& Homes magazine: Setting up golf and dining for group coming March 2-5 for feature article. Montreal Gazette, Rochelle Lash: Assisting with recommendations and arrangements for April visit, hotel reviews. News Releases • 2014 Winter Marketing Campaign • Naples nominated for most romantic N.A.getaway by USA Today's 10Best • What's new with hotels, restaurants, attractions for 2014 • Claudia Jonsson appointment release • HITS Triathlon event media alert February 24,2014 Tourism Staff Reports 10 a-g 1, r 7 \ads Marco Wand +:x , 3,R-Et>c3i a.�, <vrt ,4t Other Media Submissions—Local Team • Fort Myers News-Press: Collier Tourism columns • ESPN Southwest Florida—Reel Talk, numerous info submissions including Naples Boat Show, Sea Grant seminars,things to do and more • Miami&National Freelance-Submitted information on photographers to writer Rebecca Kleinman. • GoGoIf.TV,Golf Vacations magazine—video B-roll, photos, FAM itinerary for David Whyte • PeterGreenberg.com—Syndicated radio host's newsletter,story by Lynn Langway about downtown Naples and hot restaurants • Traverse City Business News—background info on snowbirds, impact,funny comments • Detroit Free Press—assisted Ellen Creager with story on Naples • Montreal Gazette—Rochelle Lash,coordination for FAM in April at Inn on Fifth • Boston area publications—Eve LaPlante,seeking New England/Massachusetts chefs to profile along with the arrival of John Welch from Cape Cod at the new Avenue5 restaurant. Provided information and contact info for chef Matt Ferreira at Swan River Seafood,a sister restaurant to the original Swan River in Cape Cod. • Houston Lifestyles and Homes magazine—Bill Anderson. Working to set up two rounds of golf for his foursome. Doing destination article around stay at Quintess Collection vacation home. • Florida Trend magazine—Amy Keller. Provided information on positive tourism growth for 2012 following on "up"year for 2012. • VISIT FLORIDA Dining Insider Rachel Lucas—prepared list of local vegetarian restaurants and information details for upcoming story. • VISIT FLORIDA Smart Travel Insider Dalia Colon—provided ideas and Everglades video feature—Everglades paddling tour,free boardwalk, Big Cypress Swamp visitor center, stay at Ivey House • The News-Press—submitted information on Everglades City airboat companies to Andrea Rumbaugh, referred to Everglades Chamber for comment on business changes • Kidventurous—Communicated with blogger Erin Gifford about FAM plans in mid-April • Gulfshore Life—Sherry Beck Paprocki—requested a convention/meetings calendar, had to inform her that there is not one and hotels do not provide this information. • DUS Magazine(Dusseldorf Airport magazine,Germany)—Karl-Heinz Morawietz, met and discussed locations for him to visit and photograph for Southwest Florida feature. Provided location list and addresses for GPS. Photo Submissions • im Auftrag von FT!Academy(Germany). E-learning academy program on Southwest Florida;29 images approved via Cleanpix • Florida Homes magazine;story on Florida living; 11 images approved via Cleanpix February 24,2014 imailk..4 ,4 Tourism Staff Reports 10 a-g • Mercury Travels; images to be used to promote Naples as a tourist destination in India through print advertisements by travel agency; 8 images approved via Cleanpix • Golf Destinations magazine; large photo folder of golf courses, beaches, dining, activities provided via Cleanpix to David Whyte • PRSA Sunshine District Conference (June) promotion • Southwest Florida Business Today—photo to accompany story on 10Best Romantic voting • Best At Travel, UK tour operator—for Naples promotion on website • Hampton Inn 1-75—for online wedding page • VISIT FLORIDA's China Office—19 images to promote travel to Paradise Coast • Kenwood Travel, UK tour operator—for Naples promotion • About.com—for use with story about Florida's Paradise Coast • German FTI Academy—images for agent instruction • Florida Homes magazine Delegate Tasks to Lou Hammond & Associates PR • Draft Food Network print and online listings as added value to add buy • Contact Phillip Silverstone, Philadelphia radio host—met Claudia at Philadelphia Inquirer show and requested information • Contact Sheila O'Connor,San Francisco-based travel writer seeking press trip, info • Provided latest Norman Love product information in advance of Valentine's Day for story response, pitching Paradise Advertising Related Tasks, Activities • Food Network print and online listings,collateral giveaway piece • Copy edits for Meetings E-Scapes • Rewrite Conde Nast Traveler advertorial section • Extensive edits to Honeymoons.com online destination section tabs • Rewrite Food Network advertorial copy • JetBlue conference call, marketing partnership • Request new branding images with embedded logo(new design)for use at presentations including VF Media Lunch in February • Provided events to feature in Spring newspaper insert(Collinson). Partner Activities • New Hope Ministries, request group event info and press releases • Angela: tour New Hope Ministries meeting facilities February 24,2014 Tourism Staff Reports 10 a-g ikre 9 a ,Mou,1413m1 45 V.11 • Work Florida Huddle with area partners: o Everglades Area Tours o Hilton Naples o Doubletree Suites by Hilton, Naples o Inn at Pelican Bay o Hilton Marco Island Beach Resort&Spa o Inn on Fifth • Attend media preview of Rediscovering Egypt:The Collection of the Dahesh Museum of Art exhibit at The Baker Museum,Artis—Naples • JoNell and Angela:Attend PRSA Gulfcoast Chapter meeting with Bruce Seigel from The Ritz- Carlton as speaker • JoNell and Angela: Participate in Gulf Coast Clays tour and experience along with area hotel and group biz partners • JoNell: Meet with Sea Excursions team Digital—Buzzy Ford New web CMS training—Buzzy&JoNell Paradise Coast Website Launch: Still in Beta and will be until the event section of the website is fully functional. Continue to tweak and update content on a daily basis, including over 1,500 active listings, Major Annual Events, and website content. Paradise Coast Facebook: • Has acquired over 12,600 Likes • Reached over 92,000 people in the US • Reached over 1,000 people in Germany • Reached over 690 people in the UK • Reached over 493 people Canada • Reached over 380 people in Brazil Launched a two day"Big Game" $1,500 Paid Advertising Campaign • 1,669 Page Likes • 172,877 (The number of unique people who saw ads from this campaign) • Targeted Persons 25+ in the areas of New Jersey, Johnson City, Westchester, and outer areas. Continuing to Grow&Develop Google+ Athletes in Paradise Facebook Page: Surpassed 3,000 Likes February 24, 2014 Tourism Staff Reports 10 a-g 2A.e, 0 V 14air -r Marry, alarati FI rt t { t5#Paradise' v-941,014^.1, FILM OFFICE-- \ oisr McCort,.. PRODUCTIONS • Independent Media — tv commercial National commercial for a golf company, scouting, 2-day shoot Projected Impact: 201 room nights, $300K spend • NFI — tv commercial An innovative consumer products company that markets several brands of nutritional supplements representing over 35,000 retail outlets shota commercial featuring baseball great, Johnny Bench at the baseball diamondat Fleischmann Park. • Naples Illustrated/Palm Beach Media - print Worked with Katharine Lande, fashion editor at Palm Beach Media to find and secure location for seasonal beach layout. Shot at the Marco Island Marriott. • A Place in the Sun/ Freeform Productions-U.K. — tv series A British tv series about Brits buying property abroad. It focuses on resorts in warm or tropical destinations. Each episode features a couple or family who are in the market for a vacation home. They are shown a variety of properties at various price points. At the end of the program the audience learns which property the participants purchased. Florida is the number one state for overseas property buyers and attracts the highest number of British buyers. (Equivalent to "House Hunters International" in the U.S.) • TNT/Wake Lip Call/Lucky Morning Productions — tv episode Reality series featuring Dwayne "The Rock" Johnson as he steps into help everyday people who are facing big challenges in theirlives. Shot in the Everglades. B-Roll Everglades City. February 24, 2014 Tourism Staff Reports 10 a-g 11t"44014m MAW) t Laird :,. F4 tad `s test at lis v tura s wee • CVB/Paradise Advertising - video , is Two week schedule of location shooting for CVB's - lw branding video series. These videos will be shown in a number of markets as well as on the CVB website. • ABG World- PSA Local video co. produced promotional piece for Bayshore CAPA. Shot at Eagle Lakes Park. WORKING LEADS • PoileyWood Entertainment - film • Discovery Channel — tv series • Mindfield — tv commercial • SON — indie film • Let It Play Prods — indie film-Nov. 2014 start date possible • Untitled Jeff Nichols project — feature film (WB) • 25 — working title indie film-Spoke with producer re: incentive app • KCS Prods. — indie film-Sarasota film office sponsored speaking engagement OPERATIONS • Reviewed and updated county permit procedures with operations • Issued film permits • Location library upload • Lead/inquiry response • Monthly Revenue Tracking D Followed-up with activity worksheets to clients L1 Recorded data • Client Management • -Opened a production file for each inquiry • Create content for social media (Twitter, FaceBook, Linkedln) • Site visit for Tourism Week Awards venue February 24, 2014 Tourism Staff Reports 10 a-g 12e Moto island Ftotidf 's tt't t Rum:11w+ t, ' • Proofing Film Florida membership brochure • Meeting with Lee County CVB rep re: Tourism Week • Review of draft changes to Entertainment Incentive Program • Assisted HGTV/Departure Films project crew for Ft. Myers project MEETINGS/ CONFERENCES • London BVE Show An essential broadcast and production technology event with more than 300 exhibitors along with panels, seminars and workshops. ■ Reception for U.K. film/television industry Partnering with The Location Guide, several FL Film Commissions and the Governor's Office of Film and Entertainment host a reception for the film/tv industry in conjunction withthe London BVE Show ' Film (orida & the Location Guide London Drinks Reception F(orid as ntit�uet to be one cif the pra-t sC ft after destinations for motion p aura tetevisic,n product on so join us#car dr€nes & rnor°e about shooing r,€he state. PrIr 241nf February 21?14 Time 6 i Sf Venue aE 5hu J Ro m, Sp herr. �S�r�Pt 1 e+e ;-+n VV{1'3P�dG Please RSVP by the 21st February 2014 to clara.le@theloranongu4ie.com STPETERSOUR6 cuMt We wt flim iefloridacom '®i P'eiocationguide succcossst / February 24,2014 Tourism Staff Reports 10 a-g 13 4'LaxtxxtkLini t;9'f .#C1. .; SPORTS COUNCIl..— Chris O'Brien & Rob Wells Development Activity Assisted USAPA Pickleball with event at East Naples delivered visitor guides and giveaways. Event brought over 250 competitors and the event used the new dedicated Pickleball courts at East Naples. Met with HITS Triathlon and attended Triathlon at Vanderbilt Beach. Met with leaders of the Florida Fire Soccer Club to discuss upcoming FYSA Region Cup Tournaments. Conducted site visit to the Springhill Suites and Fairfield Inn. Attended Karate Do tournament at North Collier Regional. One day event had attendance of over 400 visitors. Conducted site visit at North Collier and met with Hogan Lacrosse from Maryland to discuss possible March 2015 week training event. Researched details of the United States Track and Field (UST&F) bid for National Convention. Convention would bring over 1200 delegates. Met with Best Western front desk manager to discuss upcoming soccer and softball events. Compiled list of possible available county parcels and met with Parks and Recreation. Held meeting with Lee County and Charlotte County to discuss cooperative efforts for several possible events and tradeshows. Complete bid for 2015 US Lacrosse National Championship regional. Event will feature elite level US Lacrosse teams from across the country. Toured the New Hope Ministry on Davis Blvd. Facility includes gymnasium, banquet hall and fields. Set up North Collier Regional for Perfect Game baseball to take place in May 2014. Events will bring up to 50 youth teams. Attended Kelme Cup Soccer weekends at North Collier Regional Park—Three weekends brought 291 soccer teams to Naples and an estimated 8,000 visitors. February 24,2014 y Tourism Staff Reports 10 a-g 14 .,*stl;ap -A. Wand to; For upcoming April baseball tournament send out leads and set up room blocks for USSSA Baseball. Attended Ace Group Classic and organized volunteers to answer questions and hand out visitor information. Sports Event Production Event Dates Visitors Room Nights Est. Impact FYSA Soccer 2/8/14 1250 460 $250,050 FYSA Soccer 2/22/14 1000 575 $199,950 FYSA Soccer State 3/29/14 1025 700 $180,000 USSSA Baseball 4/25/14 1000 500 $299,925 ASA/WSL Softball 2/28/14 480 240 $216,000 ASA Softball 5/3/14 480 240 $144,000 AAU Basketball 4/4/14 540 200 $108,000 5775 2915 $1,235,925 Hosted 5 Events Event Dates Visitors Room Nights Est. Impact HITS Triathlon 2014 1/10/14 1000 600 $450,000 Kelme Cup 1/11/14 2835 1150 $199,950 Kelme Cup Girls 1/18/14 2050 950 $180,000 Kelme Cup Boys 11v 1/25/14 2840 1000 $299,925 Naples Karate Do 1/25/14 400 100 $45,000 9,125 3800 $1,174,875 February 24,2014 Tourism Staff Reports 10 a-g 15,.,,c.g veur»surto hum is :Aukt',,..a"'��`,,,'" 'ww OM'IIAC- UK REPRESENTATIVES- Oonach McCulloch HIGHLIGHT OF THE MONTH: We participated with Visit Florida at Holiday World Show, Dublin Ireland—with brochure distribution. The show expects to herald the start of a strong year for the Irish travel and tourism sector&held Travel Clinics facilitated by renowned travel journalist Eoghan Corry, with leading industry specialists hosting talks and answering visitor's questions on a range of travel related topics. We are in discussions with leading tour operators for a co-op campaign later this year. MARKET UPDATE: Dublin Airport Passengers Up 6% to 20.2m in 2013. The significant growth in passenger numbers was led by a record-breaking performance on transatlantic traffic, which saw a 13% increase during 2013. As a result of the strong growth in passenger numbers, Dublin Airport Authority (DAA) is paying a €5.6 million rebate in airport charges to a total of 40 airlines that increased their business at Dublin Airport during 2013. "Dublin Airport had an excellent performance last year,"said Vincent Harrison, Dublin Airport Managing Director. "Passenger numbers increased across all areas of the business and Dublin Airport's growth outperformed the European average in every month of 2013." He added that the performance of the transatlantic market was particularly pleasing last year. "We saw a record 1.9 million people flying between Dublin and North America last year, as our airline customers added extra capacity to existing routes and we also saw the start of a new daily American Airlines service to JFK in New York." Thomas Cook signs into Brand USA, new partnership to promote the States. Thomas Cook Group has signed a co-op marketing agreement with Brand USA to promote the destination to European holidaymakers. The multi-million dollar partnership will see the USA promoted across Thomas Cook stores, online and in-flight. Marketing will initially run three months in the UK, Germany, Belgium and the Netherlands with promotions, brochures, social media activity and the group's staff signed up to the Brand USA agent training tool. It will focus on favourites such as Florida and California as well as aiming to increase awareness in Texas, Hawaii and north eastern cities such as Boston, Philadelphia, Washington DC and New York. The Thomas Cook partnership typifies this dynamic— Brand USA's ground- breaking, multi-channel, pan European Cooks partnership launched simultaneously on January 23`c in the UK, Germany Belgium and Netherlands. Early analytical feedback suggests exceptional trade and consumer engagement: significantly, the digital platform hosting the social`United Stories of America'campaign achieved almost eight thousand entries in its first 24 hours of engagement, delivering rich content featuring users sharing and evangelising destinations and personal travel experiences across the United States— pre launch targets were set at five thousand entries for the entire three month period of the campaign. February 24,2014 Tourism Staff Reports 10 a-g Ntokokiaxwt Britons set to spend more on 2014 holidays Two new surveys suggest that UK consumer confidence is rising, with the majority of Britons expecting to spend more on their holidays this year than last. E-commerce specialist, Webloyalty, reported that 68% of the poll will take a holiday this year, with 85% planning to spend the same as or more on their break than in 2013 - an average spend of£2,000. 26.2% planned to take a beach holiday abroad this year, up from 24.2% in 2013, and 17.2% a foreign city break, up from 15.9%. Importantly, UK-based holidays are on the decline, with 16.9% taking a staycation in 2014, down from 19.8% last year. As consumer confidence rises Brits are allocating more disposable income to spending on holidays, which will include spending more on trips abroad rather than in the UK. A OnePoll survey on behalf of agency, Diffusion, found that 60% planned to increase their holiday spend this year. On average, Britons will raise their travel budgets by 14%, with 8% more than doubling their 2013 holiday spending. Meanwhile, 17% plan to increase the number of holidays they take this year, 12.5% are looking to travel further afield and 10% will book a multicentre trip. The report also examined the sources of information used by consumers when planning and booking their holidays, revealing that almost half rely on word-of-mouth recommendation, 30% are inspired by TV programmes, 29% consult review sites such as TripAdvisor, 15% seek ideas from friends' Facebook and Twitter photos and 8% read blogger reviews. The report summarised its findings by asserting that destinations should deploy smart, integrated communications strategies which inspire wanderlust, making their offering unforgettable in the crowded market. Kuoni has launched a click and connect retail initiative aimed at driving traffic to its website and then directing visitors to one of its holiday experts. A'Kuoni Expert Finder' button has been added to its website, which takes consumers to a summary of key destinations which links to their nearest expert. A web chat service has also been launched so customers'questions can be answered quickly online by a travel expert. Kuoni reasoned that'Click and collect'is a growing phenomenon in retail and that 80% of UK shoppers have now reserved products online for collection in store in the past year— up from 74% in 2011. John Lewis (leading UK department store) recently reported a 60% uplift in click and collect sales during the pre-Christmas trading period. February 24,2014 Tourism Staff Reports 10 a-g 17 1 y 41-AfcQILLri4 Kuoni believe that travel needs a different approach and that it's about creating a connected and seamless shopping experience— uniting online, call centre and in-store. Their'Click & connect'strategy is designed with the clear aim of driving up web traffic but then steering visitors to speak with experts directly. Long-haul travel and complex travel itineraries need a combination of useful and inspiring online content combined with back up of a real travel expert to convert web browsers into bookers, they believe. Kuoni now employs more than 150 personal travel experts throughout the UK who are all specialists in different parts of the world— including the United States. Overseas travel no longer a big deal for UK and Ireland consumers A OnePoll survey on behalf of London City Airport has found that the average person in the UK has visited seven countries, while revealing that 31% of Britons have visited ten or more countries. The seven countries most visited by British travellers are: France 66%; Spain 58%; the United States 41%; Germany 36%; Greece 34%; Italy 33%; and Belgium 33%. Only 12% have visited Australia, 6%Thailand and Hong Kong, and 4% China and South Africa. It also highlighted the cosmopolitan make-up of modern British families—47% of people now having relatives living overseas, with the most common countries Australia, the Unites States, Canada, New Zealand and Spain. Finally, the study found that 67% of Britons had travelled abroad at least once in the last 12 months, with 20% managing to get away twice and 8% having taken four trips or more - Overseas travel is no longer seen as a big deal and has become a normal activity for most. DATE * PECIAL. EVENT LOCATION 24-25 March VISIT FLORIDA European Media Mission Paris 26-27 March VISIT FLORIDA European Media Mission London 5-9 April International Pow Wow - U.S. Travel Association. Chicago, USA February 24,2014 Tourism Staff Reports 10 a-g r 3 ik:apks Mow Wand MARKETING/SALES/PROJECTS &ACTIVITIES: TOUR OPERATOR ACTIVITY Virgin Holidays We are currently activating the opportunity to co-op with the V Florida campaign aimed at launch date pre Easter period. This aim is to reach vast consumer audience using a complete integrated platform with a trade segment. More details to follow. BA & BA Holidays The details of the co-op V Florida campaign are to be confirmed with the planned date April launch. This target is consumer via the BA site—with more reach for the individual destination content. More details to follow. Gulf Coast Clays at Port of the Islands OMMAC met with Colin Burrows, President at Gulf Coast Clays, based in UK - to discuss plans on how to attract British clay shooters to the Port of the Islands Gun Club. This was a very successful meeting, with suggestions for possible angles to cover in the UK and a great opportunity to share experiences within the Paradise Coast area. Colin will be visiting Naples this month and OMMAC have highlighted is visit to the various properties & passed on helpful contacts prior to his trip. We will follow up with UK tour operators he can work with as he is from outside the travel industry. We have also requested a copy of the first UK news break— this can be found at http://www.clay-shooting.com/news/shooting-in-the-gulf/. Colin has also confirmed other materials in clay shooting publications in the UK in the forthcoming months. He also sent through an article in the important segment, Club Call, which will feature in the upcoming Clay Shooting USA magazine. In addition to this, Colin is also looking at doing a broadcast segment and is now chasing up with local stations for taped segment. Trailfinders, UK OMMAC supported Andrew Lambert, Trailfinders, for assistance with his contracting trip to Naples 18th & 19th January 2014. We worked with the Naples office to successfully plan a detailed itinerary, including a number of hotel site inspections secured through the CVB, as well as organising his transportation. This is post Florida Huddle and we've provided contact details for Andrew to contact our booth, to confirm any further details regarding his trip. Carrier, UK OMMAC working with Carrier, UK luxury tour operator, offering tailor made holidays worldwide. They were seeking assistance for high-end villas in Naples—which was requested via the Naples office & passed onto the client. February 24,2014 Tourism Staff Reports 10 a-g 1 'ts, Matto Island ttO i' i 1 t 6 4,=. Ocean Holidays They are expanding their villa programme into our area &we are working with them to obtain a suitable date for a training day TRADE EVENTS Planning for the Visit Florida Media Mission, Paris and London, 24th— 28th March 2014 - OMMAC have confirmed participation in this year's Mission, which will include events in both Paris and London. Estimated target is a mixture of interesting platforms, tactical ideas, air seat opportunities and celebrity agency black books to tie in with print media and travel. Researching possible opportunity with TravMedia's International Media Marketplace, London, 3''d March 2014— London. TravMedia UK's second International Media Marketplace (IMM), an exhibition-style event bringing together top travel and lifestyle journalists with brands from across the international travel and tourism sectors. IMM is a day- long event showcasing the travel industry to leading journalists, broadcast and editors. IPW (PowWow), Chicago, April 5th—9th 2014 Prior to this year's IPW, OMMAC have assisted the Naples office with a target list of 44 company names including UK/Ireland, Scandinavia &France, of key tour operators for meetings during IPW. The Naples office will select online with IPW direct, in order to coordinate with the other European office & industry partners. Brand USA USA megafam - Seven itineraries across 21 states. Brand USA, British Airways and American Airlines have announced the destinations and route for the 2014 megafam this May. There will be seven itineraries covering 21 states in the trips, including Florida and all ending in Austin, Texas for the grand finale. We are in discussion with Brand USA UK office to have a segment within the Florida itinerary. UK and Ireland-based travel agents will have to log sales with British Airways and American Airlines to enter, as well as complete two specialist modules on its training website. "The inaugural Megafam was hugely successful for us— both in terms of reinvigorating agents' passion for the U.S. and creating value for our partners. The aim is to supply travel agents with the knowledge and assurance they need in order to sell more of the USA as a holiday destination, and to ensure the United States is kept top of mind with agents and their customers,"said Chris Thompson, president and CEO of Brand USA. All Florida Tour Operators Working with all operator options &planning for the remainder of the year. TRADE MARKETING/PROMOTIONS Assisted Naples European CVB office with original logo for the IAGTO award winners, to include into future presentations, press releases etc. February 24, 2014 Tourism Staff Reports 10 a-g 2I-•"K 1\air+mArcu Wand VISIT FLORIDA Travel Guide Visit Florida are currently working on their new travel guide with BMI Publishing, an award- winning publisher producing innovative trade and consumer solutions, both in print and online. The travel guide will be distributed to VISIT FLORIDA's key tour operators, trade and consumer, as well as media. This will include a list of`useful contacts', in which we have provided Florida's Paradise Coast listing for the travel guide. IAGTO— Florida's Paradise Coast Destination Article OMMAC has assisted with this article, from a request received from Florida's Golf Guide who is running an editorial, in the State's Official Golf Guide. OMMAC have provided feedback on the editorial release, which was previously distributed to the international market, following our award win at the AIGTO awards for Golf Destination of the Year— North America, in which we had made some minor edits, included photo of the award presentation and winner's logo, as well as content from our destination update. PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: CONTACT ACTIVITY RESULT Lotus UK PR With The Beaches of Fort Unfortunately this opportunity fell Myers& Sanibel, one of through, as they felt Naples, Marco the focuses for Lotus UK Island & Everglades are too close to PR is to target the golf TBFM&S and the product is too similar. sector and host a group We will follow up on this as we work press trip in early summer closely on the trade side & in the PR 2014, we have received anstate side. opportunity to help support a multi-destination Florida Golf group trip. Social Media: Develop the Paradise We have planned a Facebook advertising Facebook and Twitter Coast UK Facebook page campaign to grow our UK fan base and Twitter account. We involving ads and followed later by a plan to launch in Q1 2014. competition. We feel we need this in place to boost the number of fans and interactivity. February 24, 2014 Tourism Staff Reports 10 a-g 21(yh:Api Mow tilArkt VVrgtoidiri. DIAMONDE- EUROPEAN REPRESENTATIVES—Stefanie Paul, Natasa Manic TOUR OPERATOR ACCOUNTS 4 Key Accounts Tour Operator Achievement Cost DERTOUR & Meier's Secured a destination training session for - Weltreisen their North America call center agents to be held on March, 13, 2014 Thomas Cook / Negotiated and confirmed marketing USD 4470 Neckermann campaign for 2014: We agreed to participate in the Neckermann truck promotion again which will run in March 2014. Additionally we confirmed a facebook campaign with Thomas Cook: In June NAP will be "the destination of the week". Swiss Accounts Tour Operator Achievement Cost Skytours Negotiated and confirmed newsletter USD 1500 campaign. We could secure the first position in the newsletter. Negotiated the feature for 2 additional hotels foc. 4 Benelux Accounts Tour Operator Achievement Cost Jan Doets Received the latest travel brochure in - which we could secure the inclusion of Naples 2 full pages. We have not been features in their last brochure. February 24,2014 tar Tourism Staff Reports 10 a-g 22 v4, I. ,, Secondary Accounts Tour Operator Achievement Amerikareisen.at In addition to the travel brochure, the tour operator has sent out a dedical Florida newsletter to 3,286 of their customers. The last part of the campaigr inclusion of the folder to the magazine "Golden Age" with a circulation of 6,000 of the folders have already been produced for travel shows. Please f copy of the newsletter by clicking on the following link: http://www.canadareisen.at/index.php?option=com acymailinq&ctrl=arc sk=view&mailid=23&key=408fd 1882e2a7d7bd2cacf1 e7038225d&subid=15F 60864cedecf1909375e8e159c8364f2d&tmpl=component&acm=1582 23 TRAVEL AGENTS • Sales calls: Total of 27 personal visits to travel agents in Regensburg, Bavaria and in Southwest Germany Booking Assistance: Assisted 1 agency requests on tours and accommodations • Support: Supported 1 agency from the Netherlands with brochures and information as a follow up to Vakantiebeurs. Further supported 1 agency from Belgium with 20 copies of visitor guides. EVENTS Vakantiebeurs o Dates: January 15-19, 2014 o City: Utrecht o Profile /Number of attendees: 117,073 (2013: 102,393) o Feedback: Participated with brochure distribution only, but according to Visit Florida, especially the weekend was very busy. People showed a great interest in Florida Consumer Show CMT o Dates: January 11-19, 2014 o City: Stuttgart February 24,2014 Tourism Staff Reports 10 a-g 23 ,..�� r �, '*K'Naples noccr E44nd V«, twrgiadtv : o Visit USA booth members: Wiechman Tourism, Great Lakes, Faszination Fernweh, Explorer Fernreisen, Colorado, Utah, Arizona, New England, Universal Studios Orlando, Best Western, Kansas/Oklahoma, Fairlfight, United Airlines o Profile /Number of attendees: 241,000 consumers (2013: 211,000) o Feedback: This year, the show has set an all-time record in terms of visitor numbers! The weekends were fantastic, with many many visitors that had already specific travel plans and wanted some help in planning the details. NAP has received excellent feedback from those that have been there and gained great interest by those that are yet to travel there. Even during the weekdays, there were people continuously visiting the booth and showing a clear interest in Florida's west coast. The show has always been the biggest and longest show in Germany but this year was beyond all previous ones. Vakanz o Dates: January 17-19, 2014 o Cities: Luxembourg o Profile /Number of attendees: Over 20,000 consumers (2013: approx 17,000) o Feedback: We have participated with brochure distribution only, yet could receive some useful feedback from Visit USA. Compared to last year, the show has gained some more visitors. People have showed a great interest in Florida, which seems to be a major destination for Luxembourg, year-round. The surface of the show was...like the country very small. 175 exhibitors roughly divided in 2 zones : European countries and worldwide. Visit USA was distributing brochure in the USA Section of Sales Lentz. Every day, in the USA section at least 5 people were available to inform visitors and during the whole show, we were at all time busy! Florida is really in the pipe! It is a winter destination just as the Caribbean. Luxembourgers go there for the beaches and the sun in the winter and for family fun holidays in the summer. They seem to be very attracted by the West Coast of Florida in general and quite surprisingly for me, not that much by Miami (which is usually the most request in Belgium). February 24,2014 Tourism Staff Reports 10 a-g . 24,• t ;mot(*Wand Ferienmesse Wien o Dates: January 16-19, 2014 o Cities: Vienna o Profile /Number of attendees: 150,367 consumer (2013: 147,759) o Feedback: We have participated with brochure distribution only through Visit USA Austria. The feedback was very positive, many requests for Florida, especially the west coast. The St. Pete area remains the main beach destination, where people tend to stay several days. Yet, while people used to request 1-2 nights in the Sanibel / Captiva area, they know prefer Naples due to the nicer downtown area. People appreciate the close proximity to the Everglades and the charm of the town Naples. Ferienmesse Linz o Dates: January 23-25, 2014 o Cities: Linz o Profile /Number of attendees: 15,964 consumer (2013: 16,572) o Feedback: We have participated with brochure distribution only through Visit USA Austria. The show appeared to be a little slower than last year, yet, consumers were all very interested and one could detect definite travel plans and great feedback for the destination. 4 Registrations / Preparations o Preparation for IPW 2014 (APR 2014): • Evaluated IPW delegates and provided the CVB with a list of TO accounts from DACH and Benelux market, listed in order of priority, who we would like to meet at IPW. o Preparation for consumer show Reisen Hamburg (Feb 2014) o Preparation for consumer show free Munich (Feb 2014) o Preparation for Visit USA Seminar in Austria (Feb 2014) o Preparation for ITB Berlin(Mar 2014): • Appointments: Sent out appointment invitation to trade partners and coordinated appointment schedule • Inventory: Developed a new layout for our annual inventory that will be provided for ITB. Started collecting the pages of all main tour operators in Germany, Austria and Switzerland • Market Update: Gathered information about DACH and BENELUX markets to prepare an updated market analysis of those countries. o Preparation for DERTOUR Ferne Lander roadshow (Feb 2014) February 24,2014 Tourism Staff Reports 10 a-g 25 .�: k. s t*7,414.rs Marto Wand Vo, wtgla4k*, • Famtrip o Contacted Airberlin twice in order to discuss potential opportunities for a joint famtrip. Awaiting reply. MARKETING Type of Activity Details Cost Facebook Concluded the facebook advertising advertising campaign very successfully. The campaign has caused an increase in fan numbers by 812. Dedicated NAP Sent out a travel agent newsletter Newsletter featuring the IAGTO award, our strong presence at consumer shows and the USA Today Readers Choice voting. It was sent out on January 08th to a total of 2843 contacts in Germany, Switzerland and Austria. Please find a copy of the newsletter attached. Facebook # posts: 8 #fans: 6,369 MEDIA / PR • Inclusion in travel magazines o TIP Austria: Finalized and approved NAP 1/2 page advertorial in the USA folder, a 35-page TIP supplement that will be distributed among other at the Visit USA Austria seminar in February 2014. CONSUMER Brochure fulfillment: 24 in total • Travel Support: Assisted 4 consumers with their travel planning and choice of accommodation. February 24,2014 Tourism Staff Reports 10 a-g 26 ► •apie%Mats Wand twergiofort HIGHLIGHTS IN FEBRUARY 4 Participation in Visit USA Switzerland seminar in Zurich, February 05, 2014 -4 Participation in Visit USA Austria seminars in Linz & Graz, February 06-07, 2014 -4 Participation with brochure distribution in consumer show Reisen Hamburg, February 05-09, 2014 -4 Participation in DERTOUR Ferne Lander roadshow, February 10-14, 2014 -4 Participation in consumer show free Munich, February 19-23, 2014 -4 Travel agency sales calls in Bavaria, February 18-20, 2014 MARKET NEWS 2013 ends with sales pick-up German travel agents saw a good pick-up in sales in December 2013 after weak demand in the previous few months, according to surveys. The long festive break over Christmas and New Year appears to have paid off for the German tourism industry, the latest monthly survey of 1,200 tourism-focused agencies by market researchers GfK indicated. Bookings increased by 6.4%last month compared to a rise of just 2.1%in December 2012. Demand for winter holidays was good with a 6.3% bookings increase last month. Cumulative winter bookings are now 3.8% ahead of the previous year.There is a massive 42%increase in April bookings, mostly due to this year's late Easter, which more than compensates for the 13% drop in March bookings. However, Germans were also just as interested in booking their summer holidays last month. Sales of summer holidays grew by 5.9%, with bookings for June and August soaring by 20%. Demand for May and July was lower than last year, however. Cumulated bookings for summer 2014 are now 7.5% higher than one year previously. In contrast, the monthly TATS survey of 2,400 travel agencies, which mostly focus on business travel, reported a 3.8%fall in December booked sales, with leisure travel sales slightly lower. However, advance tourism sales for the year ending October 2014 are 2.3% higher. For 2013 as a whole,TATS reported a slight 0.8%rise in leisure travel sales. February 24,2014 Tourism Staff Reports 10 a-g 276%w►IS'AptC4 Moan Wand 4a, raa or Germans plan to travel more Germans plan to travel and spend more this year, according to two major consumer surveys. Long-haul destinations and niche holidays could be among the winners. Consumers want to travel more in 2014 than last year and are interested in trying out new types of holidays, according to the annual Reiseanalyse survey conducted by the FUR market research organization. This year 25%of Germans want to travel more, compared to 24% last year, while 30% plan to spend more on travel, compared to 28% last year. These are the highest 'more' figures for the last few years, reflecting the stable consumption climate and low unemployment in Germany. More than 75%of Germans have already started planning their 2014 summer holiday, and a high 45% plan to travel this year to a new destination. As many as 17%want to try out a completely different kind of holiday trip, according to the representative survey of 2,500 people aged over 14. Martin Lohmann, FUR adviser, said that growth could be expected this year in segments such as cruises, wellness, cycling and hiking holidays. Long-haul destinations and Scandinavia would be among the destination winners in 2014. However, the main destinations and holiday types will still remain popular for most Germans this year. Germans are generally very satisfied with their holiday experiences,whether booked as a package or individually. The top destinations in terms of customer satisfaction are Croatia, the Canary Islands, Italy and Turkey, the RA survey found. Meanwhile, every second German would like to take a long-haul holiday or is actively planning one, according to a separate survey of 1,000 consumers by TNS Emnid commissioned by TUI. So far, 45%of Germans have been on a long-haul trip at some time, but 55% have not. The survey also found that travel agencies remain the most popular booking channel for 44%of Germans, including 65%of over-60 year-olds. Younger Germans prefer to book through a combination of internet and travel agency, however. TUI, Cook dominate European tourism market TUI and Thomas Cook dominate the European tour operators market, according to an fvw overview. TUI,with tour operator revenues of€18.3 billion in 2012, is significantly bigger than Thomas Cook,which had revenues of some €1 1.3 billion that year, an fvw ranking of the top ten European tour operators shows. (Figures for 2013 are not yet available for many companies.) Together, Europe's two leading leisure travel groups, which have combined market shares of more than 50%in major source markets such as the UK, Scandinavia, Netherlands and Belgium, and more than 30%of the German market, are well ahead of other major tour operators. February 24, 2014 Tourism Staff Reports 10 a-g 28 r IStigLitiet Kuoni is Europe's third-largest tour operator, based on its 2012 turnover of nearly€4.8 billion. In 2013, however, the Swiss group sold off loss-making tour operator businesses in several European countries, including Benelux, France, Spain and Russia. Instead, the group is building up its destination management services and its Asia business. In contrast, Germany's DER Touristik, in fourth place with 2012 revenues of€4.65 billion, grew moderately in 2013. Two more German tour operators, FTI and Alltours, occupy the sixth and seventh positions with 2012 revenues of€1.8 billion and €1.6 billion respectively. Club Med is the eighth-largest European tour operator with revenues of€1.5 billion in 2012. With its new Chinese investor, the French group is now re-focusing on growth in Asia as well as higher-value resorts. In contrast, Italy's Alpitour, with 2012 revenues of just over€1 billion, and Switzerland's Hotelplan (€975 million revenues) are aiming to improve profitability and strengthen various weak business activities. Among a diverse mix of tour operators with three-digit million revenues are competitors such as the Scandinavian Primera Group (€650 million revenues), loss-making French group FRAM (€450 million) and Russian firms such as Pegas, Tez Tour and OTI. One prominent victim of tough trading conditions in many European markets was OAD, the third-largest Dutch tour operator which declared insolvency last year. February 24,2014 Tourism Staff Reports 10 a-g . a 29 s+r c k% rt Wand VISITOR CENTER REPORTS-Lori Lou Wadell January 20,2014 thru January 31,2014 1. Visited RSW Airport to visit Information Center. Met with manager. 2. Visited Naples Airport to restock Visitor Guides, Paradise Coast Guides and Maps. 3. Attended January 27th, 2014 TDC Meeting 4. VIC traffic counter mounted on front&back doors. Data retrieval operational. 5. FAM Tour scheduled for Naples Zoo. 6. Visited Big Cypress Welcome Center. Restocked Paradise Coast Visitor Guides& Maps. 7. Ordered Paradise Coast Visitor Guides and maps for Marco& Everglades. 8. Set up FAM tours to LeMasque Facial Bar-Tuesday, Feb 11, 18 &25th at 10:00am. February 2014 1. Visited with Miromar Outlets manager and updated visitor information delivered to them. 2. Assist in recruiting Naples VIC volunteer staff for Ace Group Classic-Twin Eagles- Feb 14-17. 3. Referred AAA Travel writer, Beth Hey, from Kansas City to JoNell for story facts, FAM info. 4. Organized FAM tour of Whole Foods. 5. Attended CVB Monthly Staff Meeting on Feb 4th, 2014. 9. Attend CVB Roundtable at Edgewater Beach Resort Feb 7th, 2014. 10. Credentials for volunteers to enter ACE Golf Classic ready at VIC. 11. Contributed maps and visitor guides for booth at ACE Classic. 12. Attended Southwest Florida Concierge& Services Assoc Mtg. at Naples Zoo Feb 11th, 2014. 13. Updated January visitor counts for all Collier County Visitor Information Centers 14. Ordered Visitor Guides and Maps for Big Cypress, Oasis and Everglades Visitor Centers 15. FAM trip scheduled for Conservancy&Good Fortune Boat Trip for March 13 &20, 2014. 16. Stocked VIC with Big Cypress Maps and calendar of events. 17. Gave Big Cypress bundles of Visitor Guides and Maps from Naples VIC. 18. Managed daily operation of VIC and staffing. 19. Attending BID Marketing Meeting on February 19th, 2014 20. Updated calendar of events and distributed. February 24, 2014 Tourism Staff Reports 10 a-g s 30 F v ;.4 Tx t ait ba,42" a .. wc'F a�Marco and t i' , ,,7„ g a VISITOR CENTERS TRAFFIC Big Cypress Oasis Everglades Immokalee Marco Naples YR Total Jan-11 5034 12055 2220 125 1007 2736 23177 Jan-12 6401 13,601 11,000 198 1033 5285 37,518 Jan-13 5736 13,941 9225 N/A 1163 4777 34,842 Jan-14 7,014 13,499 11,185 91 1275 4,018 37,082 Feb-11 6986 15,564 2881 194 1546 4363 31534 Feb-12 7943 17,595 12,840 227 1465 5099 45,169 Feb-13 7950 13,542 8424 1105 1404 4488 36,913 Feb-14 Mar-11 5984 15,101 3100 195 1376 2872 28,628 Mar-12 7226 16638 18,300 361 1011 3774 47,310 Mar-13 8693 13632 12,991 402 1559 3774 41,051 Mar-14 Apr-11 3297 8810 2575 189 520 2018 17409 Apr-12 4308 9603 10,810 367 482 3112 28,682 Apr-13 5250 8389 8675 1200 750 2473 26,737 Apr-14 May-11 1778 5492 1600 186 448 1656 11160 May-12 2360 5660 5435 315 529 1595 15894 May-13 3009 5730 5275 350 473 1436 16,273 May-14 Jun-11 1881 4796 2235 155 445 1286 10798 Jun-12 1972 4185 4250 210 303 1299 12,219 Jun-13 2254 4153 4166 189 354 1376 12,492 Jun-14 Jul-11 2182 6024 5189 185 573 1629 15782 Jul-12 2417 5609 5893 250 340 2015 16,524 Jul-13 2431 4253 6835 62 413 1703 15,697 Jul-14 Aug-11 1895 3999 4577 207 463 1867 13008 Aug-12 1658 3991 6549 345 390 1128 14,061 Aug-13 1757 3800 5169 119 385 1316 12,546 February 24, 2014 Tourism Staff Reports 10 a-g 31 •'*'`tcepic+X'iirtuWand Aug-14 Sep-11 1268 3881 3196 220 279 1104 9948 Sep-12 1191 3029 3893 200 268 1279 9860 Sep-13 2534 1198 3441 392 1206 8771 Sep-14 Oct-11 1704 5459 5035 237 481 2481 15397 Oct-12 1804 4296 5683 150 306 2095 14334 Oct-13 917 2315 5206 476 501 1610 11025 Oct-14 Nov-11 2743 7734 6200 357 647 2517 20198 Nov-12 3024 7669 6816 170 530 2263 20472 Nov-13 10,510 7,407 7,022 598 513 2105 28,155 Nov-14 Dec-11 5739 13,851 7962 327 682 2399 30960 Dec-12 3925 11,193 7984 180 540 2547 26369 Dec-13 5363 10,079 7391 461 543 2730 26567 Dec-14 FY 2011 40,491 102,766 46,770 2,577 8,467 26,928 227,999 FY 2012 44,229 103,069 99,453 2,973 7,197 31,491 288,412 FY 2013 56,404 88,439 83,820 4,962 7,937 28,994 270,556 FY 2014 7,014 13,499 11,185 91 1,275 4,018 37,082 Februarye24,2014— Naples 0.,t ,gNaples Marco Island Everglades CVB Detailed Staff Reports 11 Task Report 1 of 24 Created - Between 1/14/2014 - 2/13/2014 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 1/29/2014 American express/N. Horeis Assisted Mtg Planner Closed 1/29/2014 1/29/2014 Debi DeBenedetto sent planner fishino info.Everglades excursions and other destination info. Sent out and booked Rfo. 1/17/2014 Brentwood Baptist Church Site itinerary planning Closed 1/30/2014 2/5/2014 Debi DeBenedetto From.'Destinations And Meetings 2/11/2014 Coaches That Rock Assisted Mtg Planner Open 2/11/2014 Julie Blake 239-450-8185 coachjulieblake@gmail.com assist planner and sent Rfo 1/30/2014 Conference Planning international RFP sent to partner Closed 1/30/2014 1/30/2014 Debi DeBenedetto 2/5/2014 Debi's Activity Tracking Account Communicate-Other CVB Open 2/20/2014 Debi DeBenedetto From:Ann Shenahird 2/10/2014 Debi's Activity Tracking Account CVB event Open 3/4/2002 Debi DeBenedetto workino on Motown event NY sales mission with NYSAE event in NY March 4 several hours coordination 2/10/2014 Debi's Activity Tracking Account Attend Meeting/Show/ Open 2/19/2201 Conference Debi DeBenedetto appointments and Plans for GMITE in LA for Feb 18 2/10/2014 Debi's Activity Tracking Account CVB Project Open 2/14/2014 Debi DeBenedetto arranoements a for Video shoot for CVB Debi video meetings 2/10/2014 Debi's Activity Tracking Account CVB Project Open 5/6/2014 Debi DeBenedetto Working on Tourism week. Venue. timeline.nomination forms.site inspect. Event Mav 6 New Hone 2/10/2014 Debi's Activity Tracking Account CVB Project Open 3/3/2014 Debi DeBenedetto Sales Mission NYC NY-vert time consuming and events look 000d over 35 RSVP and invitations out etc.Spa event planned day and evenino. 2/10/2014 Debi's Activity Tracking Account CVB event Open 3/5/2014 Debi DeBenedetto workino of Phil/v sales mission.invite sent.RSVP coming in. lunch event-possible dinner 2/10/2014 Debi's Activity Tracking Account CVB event Open 3/5/2014 Debi DeBenedetto working of Phil/v sales mission.invite sent.RSVP coming in. lunch event-possible dinner 2/10/2014 Debi's Activity Tracking Account CVB event Closed 2/10/2014 1/21/2014 Debi DeBenedetto Debi DeBenedetto Attended HSMAI Ft Lauderdale our chanter event 2/10/2014 Debi's Activity Tracking Account TDC Meeting/reports Closed 2/10/2014 1/27/2014 Debi DeBenedetto Debi DeBenedetto Task is assigned to multiple people Printed: 2/13/2014 Copyright©2004-2014 iDSS.All Rights Reserved. Page: 1 of 3 February 24, 2014 Task Assigned User: Debi DeBenedetto Detailed Staff Reports 11 Create Account Name Task Type Status Due Date CIbst214Date Closed by User Date Contact Name TDC meetino attended 9-12 1/27/2014 Debi's Activity Tracking Account Assisted Mtg Planner Closed 1/27/2014 1/27/2014 Debi DeBenedetto Debi DeBenedetto From..Ashley Beaudry 2/10/2014 Debi's Activity Tracking Account Site with client Closed 2/10/2014 1/29/2014 Debi DeBenedetto Debi DeBenedetto site inspection New Hone 2/10/2014 Debi's Activity Tracking Account RFP sent to partner Closed 2/10/2014 2/3/2014 Debi DeBenedetto Debi DeBenedetto assisted Paradise aoencv with video crew rooms for photo shoot 2/10/2014 Debi's Activity Tracking Account Meeting-general-staff- Closed 2/10/2014 2/4/2014 Debi DeBenedetto any Debi DeBenedetto staff meetino and events to beain Tourism week 2/10/2014 Debi's Activity Tracking Account CVB event Closed 2/10/2014 2/7/2014 Debi DeBenedetto Debi DeBenedetto Attend roundtable and meetino with aoencv after 5 hours 2/10/2014 Debi's Activity Tracking Account Proof-Ad Closed 2/10/2014 2/10/2014 Debi DeBenedetto Debi DeBenedetto several ads to proof for aoencv advertising this and last week 2/11/2014 Debi's Activity Tracking Account Assisted Mtg Planner Closed 2/11/2014 2/11/2014 Debi DeBenedetto Debi DeBenedetto From:Leticia Rosas 2/6/2014 Dee Grahl RFP sent to partner Closed 2/6/2014 2/6/2014 Debi DeBenedetto Dee Grahl dgrahl505@gmail.com sent do and sales kit 1/27/2014 Hannover Life Reassurance Comp. RFP sent to partner Closed 1/27/2014 1/27/2014 Debi DeBenedetto of America 2/5/2014 J.Ayres&Associates, Inc. Assist Meeting planner Closed 2/5/2014 2/5/2014 Debi DeBenedetto -sales kit email photos or video From:Jayne Avers 1/27/2014 Marco Island Marriott Beach Assisted Mtg Planner Closed 1/27/2014 1/27/2014 Debi DeBenedetto Resort,Golf Club&Spa From:Hess.Ann Marie 1/27/2014 Meetings Info MIM Assisted Mtg Planner Closed 1/27/2014 1/27/2014 Debi DeBenedetto Sandy Rim 412-421-0701 sandyrim@meetingsinfo.com From:Sandy Rim 1/17/2014 Naples Marco Island Everglades Communicate-Staff Closed 1/17/2014 1/17/2014 Debi DeBenedetto CVB From:PirreMiche/le 2/5/2014 Paradise Advertising&Marketing Communicate-Advertising Closed 2/5/2014 2/5/2014 Debi DeBenedetto From:Laurence Toloin "Task is assigned to multiple people Printed: 2/13/2014 Copyright©2004-2014 iDSS.All Rights Reserved. Page: 2 of 3 February 24, 2014 Task Assigned User: Debi DeBenedetto Detailed Staff Reports 11 Create Account Name Task Type Status Due Date Clos4Date Closed by User Date Contact Name 2/5/2014 Paradise Advertising& Marketing Proof-Ad Closed 2/5/2014 2/5/2014 Debi DeBenedetto From:Nicole Delaney 1/27/2014 Strategic Meetings&incentives RFP sent to partner Closed 1/27/2014 1/27/2014 Debi DeBenedetto Anne Findlay-Gomes 416-644-3300 ext 2610 anne. findlay-gomes@vision2000.CA 1/28/2014 The Ritz-Carlton Golf Resort, Rfp enhancement granted Closed 1/28/2014 1/28/2014 Debi DeBenedetto Naples Desiree Reyes Smith 239-593-2000 Desiree.Reyes@ritzcarlton.com r 2/12/2014 The Ritz-Carlton Golf Resort, Rfp enhancement granted Closed 2/12/2014 2/12/2014 Debi DeBenedetto Naples Desiree Reyes Smith 239-593-2000 Desiree.Reyes@ritzcarlton.com Total Tasks: 32 Task is assigned to multiple people Printed: 2/13/2014 Copyright©2004-2014 iDSS.All Rights Reserved. Page: 3 of 3 February 24, 2014 ..m,.> ,,-> .R..-. ��, ,�---, Naples Marco Island Everglades CVB 4 of 24 SALES REPORT EXECUTIVE SUMMARY 1/1/2013 -12/31/2013 CURRENT DEFINITE Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 44 0.0 4,866.0 7,018,337 17,711.0 0.0 Total: 44 0.0 4,866.0 7,018,337 17,711.0 0.0 CURRENT TENTATIVE Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 94 0.0 12,085.0 23,178,034 41,246.0 0.0 Total: 94 0.0 12,085.0 23,178,034 41,246.0 0.0 ITINERARIES Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 14 0.0 787.0 1,815,563 2,583.0 0.0 Total: 14 0.0 787.0 1,815,563 2,583.0 0.0 LEADS SENT Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 230 0.0 26,385.0 71,091,322 92,161.0 0.0 Total: 230 0.0 26,385.0 71,091,322 92,161.0 0.0 TURNED CANCELLED Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 21 0.0 2,879.0 4,668,681 9,084.0 0.0 Total: 21 0.0 2,879.0 4,668,681 9,084.0 0.0 TURNED DEFINITE Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 72 0.0 6,304.0 12,147,097 22,885.0 0.0 Total: 72 0.0 6,304.0 12,147,097 22,885.0 0.0 TURNED LOST Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 128 0.0 15,563.0 36,833,623 54,091.0 210.0 Total: 128 0.0 15,563.0 36,833,623 54,091.0 210.0 TURNED TENTATIVE Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 228 0.0 25,765.0 70,570,353 90,053.0 0.0 Total: 228 0.0 25,765.0 70,570,353 90,053.0 0.0 Report Total: 831 0.0 94,634.0 227,323,010 329,814.0 210.0 Copyright©2012 iDSS.All Rights Reserved. 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Z c -a --, O o O 2 O 4 ro O �' 9) a) 4"' a Q O v O = Y ,> Q 3 a) 0 _ -i Z Z D Q February 24,2014 Detailed Staff Reports 11 7 of 24 , ' I ' Nadies,Marco Isidnd,e,erOaded-Par edr,e Coadt Page Ukes-Ad Ad Preview a, Paradise Coast ' ttapies,Marco Island,t verglaties- Paradise Coast CrOvrdS7 Cold 7 Get Out of Town!Fiorida's Paradise Coast Await ,•.,?,r,•.:;,.!•,.4,•,.. ''' -1''''•(•,,,;;;,,',.=:o:';‘,:ki4.:!,;,°-;,, _ '-'• •, • ...,,,,,w'',„,: ' ' '• 44:ifiZot4,0.:f'f- ,' ,..,._.,„,i„, ,•.,,,4,4 ,,,,,,•,,,,;0 ;zi.'„-,-,,k,=o,•,,,,zr,'-''''•'.'„,'• 4:11,?!.''(!ik*;;'''''''',: ''''''''''''''''Im:",'''''' Naples, Marco island,Everglades - Paradise Coast ,/Lilted , > February 24,2014 Detailed Staff Reports 11 Pullquote: "They have a big impact on the economy,without a doubt. But there is a crgl eve sigh of relief when they leave."—JoNell Modys,communications manager for the Naples,Marco Island,Everglades Convention & Visitors Bureau Fudgies of the South Snowbirds cause the same sort of excitement(andgriej)in Naples as fudgies do here. By Becky Kalajian The same group that spends millions crowding Traverse City hotels,shops and restaurants during the summer heads south as soon as the leaves hit the ground. And for year-round Florida residents, this seasonal influx brings with it a similar double-edged sword. Snowbirds—a particular subspecies that in October takes 1-75 south `6l it ends—are both the lifeblood and a burden for many Floridians,who welcome the cash but sigh at the traffic snarls,overbooked restaurants,and scarce tee time availability. "They have a big impact on the economy,without a doubt," said JoNell Modys,communications manager for the Naples,Marco Island,Everglades Convention&Visitors Bureau. "But there is a collective sigh of relief when they leave." Naples,a quaint town of 20,000 or so just south of Ft. Myers,is a magnet for Michiganders and other Midwesterners fleeing the frost. More than 1.5 million visitors come the area each year,infusing more than$1.5 billion into the area's economy. Traditionally,Midwestern visitors have poured in through the 1-75 corridor,a 60- or-so-year-old highway that starts in Sault Ste. Marie and ends in Tampa. People who have always gone to Florida's west coast continue to do so, said Modys,regardless of choices now afforded them through air travel. "Families have followed 1-75 for decades, so a long-established tradition was set through the generations," said Modys, a third-generation Floridian. Like Traverse City,Naples'downtown area was declining 20 years ago due to sprawl and an explosion of malls.An urban study recommended changing building heights from one story to three,increasing residential space. It also recommended free parking on the streets and in its two, four-story parking garages, said Modys. "These decisions absolutely worked to create a walkable community," she said. "Downtown Naples is literally a promenade of people and autos in the winter months." Although the 69,000 snowbirds—or seasonal residents—in the Naples area are primarily from Ohio and Minnesota, Michiganders have a very strong presence, too. No hard numbers are available,but according to some,those from the Great Lakes State make themselves known wherever they go. "I can spot`em a mile away," said Dave Osborn, deadline news editor for the Naples Daily News. Osborn, a Michigan native, says that the Hawaiian shirts Michiganders wear are a dead giveaway,as well as shorts and flip-flops in 60-degree weather, a temperature much too cold for Southerners. "I call [Naples] `Midwest Florida'because so many people from Ohio,Michigan, and Minnesota are here,"he said. Beyond the Miami Vice-style fashions,Michiganian snowbirds give themselves away with their speech, said Osborn. February 24,2014 Detailed Staff Reports 11 "When I hear `pop'instead of`soda,'I know," he said. 'When I hear people ending thayomtences with a preposition,it's obvious." Osborn echoed Modys'lament about traffic and other high season irritations. "People drive horribly when they get here. They'll go 30 in a 55 mph zone,usually in the left hand lane,gawking, pointing,anything but driving," he said. "For them,it's a play land, so they lose sense of everything else. You really have to be on your toes." Osborn,who enjoys striking up conversations with Michiganders, often wears sports regalia in support of either the Spartans, the Red Wings, the Lions,or the Tigers. "I always get a comment from someone;today it was a woman in Target who liked my Sparty hat," said the MSU graduate. "People from Michigan are generally outgoing and very friendly." And,like many sun-seeking Midwesterners,hungry for real estate.According to long-time Naples Realtor Yvonne Wood,average sales have hit a 57-month high and inventory is "very low." "Last year the average home sales price was $385,000;now it's $435,000 and going up," she said. Snowbirds are snapping up homes now that their northern homes are starting to sell, said Wood.While it's made the market tight, survival without the snowbird economy would be difficult, she said. "People grumble,but it's just reality—it's how we survive," she said. "I think I can speak for all of Florida when I say we are very happy to have you all come down." 01/31/2014 February 24,2014 Detailed Staff Reports 11 10 of 24 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of January 2014 Toll Free Number #of Calls Minutes 800-2ESCAPE(800-237-2273) 15 61.50 PR-Editorial(800-688-3600) 71 197.22 Film Commission(800-349-5770) 0 0.00 International(239-225-1013) 8 28.30 Storm Information(800-785-8252) 0 0.00 Meeting Planner(800-830-1760) 0 0.00 Naples#1 (800-455-2604) 0 0.00 Travel Agent(888-409-1403) 0 0.00 Sports Council(800-342-3110) 0 0.00 Grand Total: 94 287.02 Phase V of Southwest Florida, Inc. Page 1 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 11 of 24 Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month of January 2014 Purpose Calls/Request Minutes Live Information 50 135.28 Special Fulfillment 2 4.28 Guide Request 916 169.90 CVB Office Referral 2 5.82 Hang up 0 0.00 Wrong Number 0 0.00 eNewsletter Signup 429 0.00 Golf E-blast 0 0.00 Meeting Planner 0 0.00 Grand Total: 1,399 315.28 Phase V of Southwest Florida, Inc. Page 2 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 12 of 24 Naples, Marco Island, Everglades CVB Guide Request Summary by Guide For the month of January 2014 Guide #of Requests Quantity Area Map 372 372 Meeting Planner Kit 2 2 Rack Brochure(Portuguese) 7 7 Rack Brochure(Spanish) 6 6 Visitor's Guide(English) 904 2012 Visitor's Guide(German) 8 8 Grand Total: 1299 2407 Unigue requests for guides: 916 Phase V of Southwest Florida, Inc. Page 3 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 13 of 24 Naples, Marco Island, Everglades CVB Guide Request Summary by Source For the month of January 2014 Current Year Last Year Source Month YTD %YTD Month YTD %YTD Group Markets 93 207 3.36% 0 0 0.00% Leisure Markets 737 5,337 86.61% 665 0 0.00% Meeting Planners 1 3 0.05% 0 0 0.00% Miscellaneous 27 80 1.30% 29 0 0.00% Niche Markets 58 535 8.68% 392 0 0.00% Spring/Summer In-State Campaign 0 0 0.00% 0 0 0.00% Grand Total: 916 6,162 1,086 0 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 4 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 14 of 24 Naples, Marco Island, Everglades CVB Request Summary by Group Markets For the month of January 2014 Media #of Requests YTD %YTD Group Business-Association Meetings Professional Collaborate Meetings Magazine August/September 2013 0 9 100.00% Group Business-Association Meetings Professional 0 9 4.35% Group Business-Corporate Meetings Professional Collaborate Meetings Magazine August/September 2013 0 1 100.00% Group Business-Corporate Meetings Professional 0 1 0.48% Group Markets(Bridal/Honeymoon) Bridal Guide January/February 2014 46 46 23.35% Bridal Guide November/December 2013 45 145 73.60% Destination Weddings&Honeymoon December 2013 2 6 3.05% Group Markets(Bridal/Honeymoon) 93 197 95.17% Grand Total: 93 207 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 5 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 15 of 24 Naples, Marco Island, Everglades CVB Request Summary by Leisure Markets For the month of January 2014 Media #of Requests YTD %YTD Consumer Directories 2010 Visit Florida Magazine 0 1 0.14% 2013 Florida Insider Guide-Quick Check 2 9 1.27% 2013 Visit Florida Magazine-Quick Check 100 384 54.24% 2013 Visit Florida Magazine-Specific Target 115 305 43.08% 2014 Visit Florida Magazine-Quick Check 7 7 0.99% 2014 Visit Florida Magazine-Specific Target 2 2 0.28% Consumer Directories 226 708 13.27% Consumer E-Marketing DestinationBrochures.com 2 12 0.81% Other/Unknown 0 1 0.07% ParadiseCoast.com 500 1465 98.99% Miles Media Imports 491 1426 96.35% Phone 7 26 1.76% Interactive Text Chat 2 13 0.88% VisitFlorida.com 0 1 0.07% WeatherBug.com 1 1 0.07% Consumer E-Marketing 503 1480 27.73% Consumer Magazines AAA Florida TourBook 2009 Edition 0 1 4.76% Other/Unknown 8 15 71.43% Southern Living January 2012 0 5 23.81% Consumer Magazines 8 21 0.39% Consumer Newspaper Visit Florida In-State Insert Fall 2013 0 3128 100.00% Consumer Newspaper 0 3128 58.61% Grand Total: 737 5337 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 6 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 16 of 24 Naples, Marco Island, Everglades CVB Request Summary by Meeting Planners For the month of January 2014 Media #of Requests YTD %YTD ParadiseCoast.com/Meetings 1 3 100.00% Grand Total: 1 3 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 17 of 24 Naples, Marco Island, Everglades CVB Request Summary by Miscellaneous For the month of January 2014 Media #of Requests YTD %YTD CVB Bulk Mail Request 1 2 2.56% CVB Office 0 3 3.85% Friend/Relative 2 8 10.26% Other/Unknown 23 65 83.33% Travel Agent TCTIA FAM October 2011 1 2 100.00% Travel Agent 1 2 2.50% Grand Total: 27 80 'YTD= Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 18 of 24 Naples, Marco Island, Everglades CVB Request Summary by Niche Markets For the month of January 2014 Media #of Requests YTD %YTD Niche Markets(Bridal/Honeymoon) Bridal Guide(Added Value)July/August 2013 1 16 2.99% Bridal Guide(Added Value)May/June 2013 2 14 2.62% Bridal Guide March/April 2013 5 31 5.79% Bridal Guide March/April 2014 29 29 5.42% Bridal Guide November/December 2013 13 281 52.52% Bridal Guide September/October 2013 8 164 30.65% Niche Markets(Bridal/Honeymoon) 58 535 100.00% Grand Total: 58 535 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 9 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 19 of 24 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of January 2014 Current Year Last Year State Month YTD %YTD Month YTD %YTD Florida 73 3,419 58.43% 93 275 12.14% New York 59 192 3.28% 85 160 7.06% Ohio 63 160 2.73% 74 153 6.75% Pennsylvania 49 154 2.63% 59 132 5.83% Illinois 56 143 2.44% 76 161 7.11% Michigan 43 132 2.26% 55 111 4.90% Minnesota 48 126 2.15% 32 74 3.27% Wisconsin 37 105 1.79% 36 74 3.27% New Jersey 31 100 1.71% 37 79 3.49% Indiana 30 96 1.64% 18 56 2.47% California 19 82 1.40% 39 66 2.91% Georgia 19 80 1.37% 23 59 2.60% Texas 20 79 1.35% 31 61 2.69% North Carolina 21 74 1.26% 25 74 3.27% Missouri 27 73 1.25% 28 65 2.87% Maryland 17 71 1.21% 20 40 1.77% Massachusetts 21 70 1.20% 25 58 2.56% Virginia 17 63 1.08% 28 71 3.13% Tennessee 11 50 0.85% 22 50 2.21% Iowa 18 49 0.84% 14 34 1.50% Alabama 13 48 0.82% 22 35 1.55% South Carolina 8 46 0.79% 12 22 0.97% Connecticut 12 37 0.63% 17 47 2.08% Kentucky 11 36 0.62% 18 39 1.72% Colorado 12 34 0.58% 14 39 1.72% Rhode Island 4 28 0.48% 2 5 0.22% Kansas 7 26 0.44% 8 22 0.97% Louisiana 7 26 0.44% 11 14 0.62% Washington 6 26 0.44% 9 14 0.62% Phase V of Southwest Florida, Inc. Page 10 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 20 of 24 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of January 2014 Current Year Last Year State Month YTD %YTD Month YTD %YTD Arizona 8 24 0.41% 10 17 0.75% Arkansas 6 20 0.34% 6 11 0.49% Mississippi 4 20 0.34% 4 16 0.71% Nebraska 4 17 0.29% 2 9 0.40% Maine 2 13 0.22% 3 8 0.35% West Virginia 4 13 0.22% 6 10 0.44% New Hampshire 6 12 0.21% 3 7 0.31% Oklahoma 3 12 0.21% 8 16 0.71% Oregon 1 12 0.21% 12 20 0.88% Delaware 1 11 0.19% 6 7 0.31% New Mexico 3 10 0.17% 7 9 0.40% North Dakota 3 10 0.17% 2 4 0.18% Puerto Rico 2 9 0.15% 1 3 0.13% South Dakota 3 9 0.15% 3 6 0.26% District of Columbia 3 6 0.10% 1 1 0.04% Nevada 3 6 0.10% 4 8 0.35% Utah 0 6 0.10% 0 1 0.04% Idaho 0 4 0.07% 6 7 0.31% Wyoming 0 4 0.07% 1 2 0.09% Vermont 1 3 0.05% 1 2 0.09% Hawaii 0 2 0.03% 0 1 0.04% Montana 1 2 0.03% 4 9 0.40% Alaska 0 1 0.02% 0 1 0.04% Armed Forces 0 0 0.00% 0 0 0.00% Virgin Island 0 0 0.00% 0 0 0.00% Grand Total: 817 5,851 1,023 2,265 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 11 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 21 of 24 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of January 2014 Current Year Last Year Country Month YTD %YTD Month YTD %YTD USA 817 5,851 94.95% 1,023 2,265 91.15% Canada 51 152 2.47% 30 80 3.22% United Kingdom 20 53 0.86% 6 25 1.01% Germany 5 20 0.32% 5 9 0.36% No Address Given 3 10 0.16% 5 38 1.53% Brazil 4 9 0.15% 4 30 1.21% Sweden 0 8 0.13% 0 1 0.04% Belgium 3 5 0.08% 2 2 0.08% France 1 5 0.08% 1 8 0.32% Netherlands 1 5 0.08% 2 5 0.20% Algeria 0 3 0.05% 0 2 0.08% Australia 1 3 0.05% 0 0 0.00% Denmark 2 3 0.05% 0 0 0.00% Italy 1 3 0.05% 0 2 0.08% Argentina 0 2 0.03% 0 2 0.08% India 0 2 0.03% 0 0 0.00% Ireland 2 2 0.03% 0 2 0.08% Mexico 1 2 0.03% 1 1 0.04% Russia 0 2 0.03% 2 4 0.16% Taiwan 0 2 0.03% 0 0 0.00% Turkey 1 2 0.03% 0 0 0.00% Cayman Islands 1 1 0.02% 0 0 0.00% Estonia 0 1 0.02% 0 0 0.00% French Polynesia 0 1 0.02% 0 0 0.00% Hungary 0 1 0.02% 1 1 0.04% Indonesia 1 1 0.02% 1 1 0.04% Iran 0 1 0.02% 0 0 0.00% Malaysia 0 1 0.02% 0 0 0.00% Martinique 0 1 0.02% 0 0 0.00% Norway 0 1 0.02% 0 0 0.00% Poland 0 1 0.02% 0 1 0.04% Phase V of Southwest Florida, Inc. Page 12 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 22 of 24 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of January 2014 Current Year Last Year Country Month YTD %YTD Month YTD %YTD Portugal 0 1 0.02% 1 1 0.04% Slovenia 0 1 0.02% 0 0 0.00% Spain 1 1 0.02% 0 0 0.00% Sri Lanka 0 1 0.02% 0 0 0.00% Switzerland 0 1 0.02% 0 0 0.00% Thailand 0 1 0.02% 0 0 0.00% Ukraine 0 1 0.02% 1 1 0.04% Uruguay 0 1 0.02% 0 0 0.00% Chile 0 0 0.00% 0 1 0.04% Greece 0 0 0.00% 1 1 0.04% Pakistan 0 0 0.00% 0 2 0.08% Grand Total: 916 6,162 1,086 2,485 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 13 of 14 01/31/2014 February 24,2014 Detailed Staff Reports 11 23 of 24 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of January 2014 Media Month YTD %YTD Golf Guide Niche Markets Play Florida Golf 2013 0 429 100% Golf Guide 0 429 100% Meeting Planners Meeting Planner Kit Fulfillment 1 1 0% Meeting Planner Non-Kit Fulfillment 1 1 0% Meeting Planners 2 2 0% Grand Total: 2 431 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 14 February 24,2014 1/31/2014 Detailed Staff Reports 11 24 of 24 Naples, Marco Island, Everglades CVB Request Summary by Type For the month of January 2014 CALL TYPE #OF CALLS MINUTES CALL-LIVE 94 287.02 DATA IMPORT 105 0.00 DATA IMPORT-NO FULFILLMENT 425 0.00 INTERACTIVE TEXT CHAT 2 9.17 RDR RESPONSE 764 14.82 RDR RESPONSE-FULFILLED 2 4.28 RDR RESPONSE-NO FULFILLMENT 7 0.00 Grand Total: 1,399 315.28 PHASE V OF SOUTHWEST FLORIDA, INC. 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