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PARAB Minutes 06/20/2012 • 07/14/2012 16:06 18774686770 PROCESSOR PAGE 01 June 20,2012 MINUTES OF THE MEETING OF THE COLLIER COUNTY PARKS AND RECREATION ADVISORY BOARD Naples, Florida, June 20, 2012 LET IT BE REMEMBERED, that the Collier County Parks and Recreation Advisory Board, in and for the County of Collier, having conducted business herein, met on this date at 2:00 P.M. at North Collier Regional Park Exhibit Hall, 15000 Livingston Road, Naples, Florida, with the following members present: CHAIRMAN: (Vacancy) VICE CHAIR: Edward (Ski) Olesky Phil Broughn David Saletko Murdo Smith (Vacancy) (Vacancy) ALSO PRESENT: Barry Williams, Parks & Recreation Director Jack Wert, Tourist Development Director Nancy Olson, Regional Manger I Peg Ruby, Marketing Specialist Clint Perryman, CZM Project Manager 1 • 07/14/2012 16:06 18774686770 PROCESSOR PAGE 02 June 20,2012 I. Call to Order Mr.Olesky,Vice Chairman called the meeting to order at 2:00 PM. A quorum was established. IL Pledge of Allegiance and Invocation The Pledge of Allegiance was recited and Invocation was held. III. Approval of Agenda Mr.Brougham moved to approve the Agenda as presented. Second by Mr.Saletko. Motion carried unanimously, 4-0. IV. Approval of May 16,2012 Minutes Mr.Brougham moved to approve the May 16, 2012 Minutes as submitted. Second by Mr. Smith. Motion carried unanimously,4-0. Page 5,IX-Port of the Islands,first sentence should read, bait not bate. John Ribes arrived at 2:06 p.m. V. Old Business a. Parks and Recreation Advisory Board Applicants Advisory Board received applications and interviewed the following candidates: (See attached) ➢ Lucinda Love Mary Bills Lenice DeLuca Candidate, Gary McNally was unable to attend due to medical reasons. Each applicant gave a brief summary on their background experience,community activities and groups they are associated with. Mr. Olesky directed the Board to vote on paper ballots distributed. Peg Ruby collected and counted the ballots. Advisory Board recommendations were announced in V.b. b. Tourist Tax Reallocation Jack Wert gave a PowerPoint presentation on the 11-TDC Subcommittee recommendations to find new sources of revenue to support a more robust,year- round destination advertising. He reported the TDC did not support the 1% increase in the tourist tax rate as proposed by the Subcommittee. He gave the following Considerations: o Collier County's destination marketing expenditures are one of the lowest among competitive destinations. o To maintain or gain market share of visitors to Florida; Collier County must increase the funding of destination marketing to deliver consistent, year- round messaging to target markets. o Collier County's tourist tax is 4%;the lowest of our competitive set of v. destinations. 2 07/14/2012 16:06 18774686770 PROCESSOR PAGE 03 June 20,2012 o A tourist tax increase is not a popular or recommended alternative at this time. 11X, Brougham suggested a 1%tourist tax increase be made for a longer term solution and to avoid TDT having to keep coming back for funding solutions. Jack Wert stated the PARAB could include that in their recommendation. John Ribes left at 2:25 p.m. It was noted record collections of tourist tax finds were collected this year These funds are a part of the next year Carry Forward funds and can not be spent. Jack Wert reported on the results for the community projected from the additional destination marketing each year o 500 new tourist industry jobs co 27,700 more visitors John Ribes returned at 2:30 p.m. o $15.6 million increase in direct visitor expenditures o $233 million increase in economic impact a $250,200 in additional TDT revenue Mr. Olesky announced Lenice DeLuca and Mary J.Bill were voted the _1 candidates to be recommended to the BCC to fill the PARAB vacant positions. He thanked the applicants,for their time and interest. Jack Wert presented the TDC Subcommittees recommendations and asked for PARAB's recommendation on each of the following: • Overall goal is to increase marketing and promotion allocation from 25% of the total TDT revenue to 45%to generate $4.0 million per year for destination marketing efforts. Mr. Brougham moved the PARAB supports the overall goal of increasing marketing and promotional expenditures without adversely affecting the other funds that are affected by TDC funds. Second by Mr.Ribes. Motion carried unanimously,54. • Reduce Beach Park Facilities annual allocation of Category A funds from 16.67%to 6%,of from$2 million per year to $600,000 per year Mr Brougham moved to reject reducing Beach Park Facilities annual allocation of Category A funds from 16.67% to 6%, or from$2 million per year to $600,000 per year. Second by Mr.Smith. Motion carried unanimously,5-0. • Collier County Museum Operating funding reduced after five years (FY . 17)from 11%to0%. 3 07/14/2012 16:06 18774686770 PROCESSOR PAGE 04 Tune 20,2012 Mr. Ribes moved that Parks and Recreation take no position on the Collier County Museum Operating funding. Second by Mr. Brougham. Motion carried unanimously, 5-0. • Increase allocation to Category A Beach renourishment from 33.33%to 34%annually (-i-$1 d0k.) Mr. Ribes moved the Advisory Board accept increase allocation to Category A Beach renourishment from 33.33% to 34%annually. Second by Mr. Brougham. Motion carried unanimously, 5-0. • Increase the allocation to tourism administration from 11.60%to 12.60%. Mr. Ribes moved to accept increase the allocation to tourism administration. Second by Mr.Smith. Motion carried unanimously,5-0. • Request BCC recognize excess TDT revenue above current year projections for immediate use in destination marketing. Mr.Brougham moved PARAB endorse to request BCC recognize excess TILT revenue above current projections for immediate use in destination marketing. Second by Mr.Saletko. Motion carried unanimously, 5-0. • Extend the allocation of interest earned on each TDT fund to Fund 184 —' for destination marketing for an additional three years through FY 15, Mr. Brougham moved to approve to extend the allocation of interest earned on each MT fund to Fund 184 for destination marketing for an additional three years through FY Li Second by Mr. Olesky. Motion carried unanimously, 5-0. • Aggressively pursue State and Federal cost share funding for our beach renourishment projects through legislative lobbying and education. Mr. Brougham moved PARAB endorse the County aggressively pursue State and Federal cost share funding for our beach renourishment projects. Second by Mr Smith. Motion carried unanimously, 5-0. • Increase air service marketing funds by$50,000 per year from base of $100,000 to attract more direct service and enhance and expand existing air service,especially from U,S. West Coast. Mr. Brougham moved the PARAB do not endorse the increase air service marketing funds by$50,000 per year Second by Mr. Smith. Discussion was made on the return on investment, marketing the co-op program with airlines,the airport and Lee &Collier Counties. Concerns were expressed 4 ` 07/1412012 16:06 18774686770 PROCESSOR PAGE 05 June 20,2012 on taking a risk and if there was a demand the airlines would be adding more flights. Motion failed, 1-4. Mr. Olesky,Mr.Ribes,Mr. Smith and Mr. Saletko opposed. Mr.Smith moved the PARAB accept air service marketing base funds of $100,000 to attract more direct service and enhance and expand existing air service. Second by Mr. Brougham. Motion carried unanimously,5-0. i Expand CVB Community Relations efforts to encourage more local and regional media coverage of the impact and importance of tourism to our community. ■ Tourism Dept(CVB)included as equal participant in economic development planning for County. Mr.Ribes moved PARAB endorse to expand CVB Community Relations efforts to encourage more local and regional media coverage of the impact and importance of tourism to our community;and endorse Tourism Department (CVB) included as equal participant in economic development planning for County. Second by Mr. Brougham. Motion carried unanimously, 5-0 Discussion was made on the TDC's recommendation on the annual allocation on Beach Park Facilities Category A funds and it was decided the Advisory Board would hold the line with the motion to reject made previously. Concerns were -' made on giving away funds needed for current projects. The Advisory Board suggested the TDC and the Subcommittee makes a more reasonable recommendation or look for other options. Staff was directed to draft a letter addressed to Jack Wert with PARAB positions on the TDC Subcommittee reallocation of TDC fund recommendations. Mr. Brougham moved the PARAB endorse a 1% increase in the bed tax to benefit tourist advertising and promotional Second by Mr. Smith. Motion carried unanimously,5-0: VI. New Business a. Tigertail Beach Restroom Clint Perryman presented and reviewed the Executive Summary for recommendation to approve professional engineering fees in the amount of $29,800 for this Tigertail Beach New Restroom Facility relocation from VE Zone to AE Zone to avoid potential impacts regarding FEMA flood zoning restrictions. (See attached) A site plan reflecting the current restroom facility in the VE Zone location and the AE Zone was provided. (See attached) He addressed questions asked by the Advisory Board and asked for their recommendation. 5 ' 0711412012 16:06 18774686770 PROCESSOR PAGE 06 June 20,2012 It was noted the additional engineering fees would save approximately$75,000 in construction costs. Mr. Ribes moved to approve professional engineering fees in the amount of $29,800 for the Tigertail Beach new restrootn facility relocation from FE' Zone to AE Zone to avoid potential impacts regarding FEMflood zoning restrictions. Second by Mr.,brougham. Motion carried unanimously, 5-0. b. Naples Model Yacht Club Laura Novak—Commodore NMYC gave a presentation on Model Sail boating at Collier County's Sugden Lake Park. (See attached) She reported: • Naples Model Yacht Club is a not-for-profit organization. • Membership Collier County residents currently at 65. • Races are held on from Monday through Saturday. • 75%of membership is over 65 years old. • The club maintains one million dollars of liability insurance coverage for the authorities of any lake they sail at. • Activities will not interfere with other Sugden Lake Park activities. Mr. Brougham left at 3:50 p.m: Staff will research options with SFWM regarding the use of the retention pond at NRCC and with FTC regarding the use of Sugden Lake Park possibilities. The - Land Management Plan requires permission from FTC for any activities held at Sugden Lake Park. Staff suggested the Naples Model Yacht Club to wait until September after the Summer Camp Program ends. Mr.Ribes recommend the Advisory Board recommend the use and accommodate model sailboats be approved and worked out with Staff to find the most appropriate lake. Second by Mr. Smith. Motion carried,4-0. Mr Brougham was not present for vote. Mr. Brougham.returned at 4:00 p.m. c. Requesting Alcohol Sales at a Special Event on January 4,2013 Jeffrey Curl-Naples Collier Rotary petitioned for the sale of alcohol at a special event scheduled to be held at the Golden Gate Community Centex on January 4 and 5,2013. The Ziggy Dicks' Bar-B-Que Cook Off and Festival is held on the first Friday and Saturday in January. l'-le reported there have been no incidents involving alcohol at this event. Mr. Ribes moved the Advisory Board endorse and grant the beer and wine sales with the qualification of meeting all the rules and regulations of Collier County. Second by Mr Saletko. it was noted a $5.00 admission fee would be charged_ A%of the ticket sales price will go to the Center. 6 4 07/14/2012 16:06 18774686770 PROCESSOR PAGE 07 June 20, 2012 VU. Adopt a Park Murdo Smith gave a report on Pelican Bay Community Park, Freedom Park, _ Vineyards Community Parks as follows: Pelican Bay Community Park • Looks good,grass in good shape. • Lots of camp activity happening. • One picnic table chained to a tree is in bad shape and should be removed. • A potential safety problem reported previously; a dripping hazard behind the backstop needs to be addressed. Freedom Park • Weedy areas need to be cleaned up. • Signs on trail and boardwalk are starting to fade and hard to see. Several dead trees should be replaced or removed. • There seemed to be an invasion of grasshoppers. Vineyards community Park • A pavilion has a ground wire sticking down. • Roof inside of Hockey needs to be addressed. Staff reported this is a capital project scheduled for next year. VIII. Director's Highlights Barry Williams reviewed the following: • PAR Department won a high honor award for the Patricia Rosen Program. Patricia Rosen and Annie Alvarez will be going to Pennsylvania to receive the award. • County Manager made some department changes that will take effect in July that will have some affect on PAR. • Eagles Lakes was put out to bid for Design Consultant. Contract will be submitted to BCC for approval in July. Staffing the Center will be addressed. • Working with T. Grady Minor on the retention pond issue. The 6-options will be presented to BCC for their decision on moving forward. Mr. Ribes requested Staff make a presentation with more specifics on the County Manager department changes, Mr. Smith recommended staffing Eagle Lakes Community Center with County Employees. IX. Informational Items—Read only. X. Public Comments/Board Comments There being no further business for the good of the County,the meeting was adjourned by order of the Chairman at 4:25 nvt. 7 07/14/2012 16:06 18774686770 PROCESSOR PAGE 08 June 20, 2012 COLLIER COUNTY PARKS&RECREATION ADVISORY BOARD Vice Chair Edward"S These Minutes were approved by the Committee/Board on ,/7"5 �' , as presented X or as amended 8 •