TDC Minutes 01/27/2014 Tourist Development
Council
Minutes
January 27 , 2014
N
January 27, 2014
MINUT - E COLLIER COUNTY TOURIST DEVELOPMENT
t &:/ °1 COUNCIL MEETING
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Naples, Florida, January 27, 2014
By
LET IT BE REMEMBERED the Collier County Tourist Development Council in
and for the County of Collier, having conducted business herein, met on this date at 9:00
AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples,
Florida with the Following members present:
Chairman: Commissioner Tim Nance
Vice Chairman: Clark Hill
Susan Becker
Murray H. Hendel
Rick Medwedeff
Robert Miller
Ed (Ski) Olesky
John Sorey III
Larry Sacher
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Barry Williams, Director, Parks and Recreation
Kelly Green, Tourist Development Tax Coordinator
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MEETING AGENDA& NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
January 27, 2014 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. *Regular Meeting 11/25/13
6. Presentations/ Public Comment- (3 minutes each)
7. New Business
a. *Election of Vice Chairman
b. *CP&E Proposal- Historic Beach Presentation
c. *H&M Proposal
d. *RFQAward—Jensen Underground Utilities, Inc.
e. *WGCU Florida Explorer Pilot Project Proposal
f. *Paradise Advertising Contract Amendment and Change Order#5
g. * FY 14/15 TDC Category B and C-2 Grant Application Proposed Changes
h. * Marco Island Berm Conceptual Design Proposal
8. Old Business
a. UK Research Report Findings-Walter Klages- Information Only
9. Marketing Partner Reports
a. Research Data Services
b. Paradise Advertising
c. Lou Hammond &Associates—PR Services
d.Tax Collections
e. Miles Media -Website Activity
f. Sales& Marketing Technologies-Search Engine Optimization
g. Phase V- Fulfillment Services
10.Tourism Staff Reports
a. Director—Jack Wert
b. Sales & Marketing—Debi DeBenedetto/Claudia Jonsson
c. Public Relations& Communications—JoNell Modys
d. Film Office—Maggie McCarty
e. Sports Marketing—Chris O'Brien
f. International Representatives—Jack Wert
g.Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location—Feb. 24, 2014—9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples,
Florida 34112
14.Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at(239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you,to the provision of certain assistance. Please contact the
Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples,
FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners) before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
January 27, 2014
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Chairman Hendel
Chairman Hendel called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Ms. Becker moved to approve the Agenda. Second by Hill. Carried unanimously 8—0.
Mr. Wert reminded the members they are subject to the Sunshine Law and they are to refrain from
discussing any business that may come before the Council outside of a legally noticed meeting.
Mr. Wert read the Tourist Development Council Mission Statement into the record: "To be a year-
round destination of choice for new and repeat leisure and business visitors to enjoy our many
unique and memorable vacation experiences, world-class meeting, attraction and activity offerings,
bringing positive economic growth and stability to Collier County. "
5. Approval of TDC Minutes
a. Regular Meeting 11/25/13
Ms. Becker moved to approve the minutes of the November 25, 2013 meeting as presented.
Second by Mr. Sucher. Carried unanimously 8—0.
6. Presentations/Public Comment- (3 minutes each)
None
7. New Business
a. Election of Vice Chairman
Mr. Wert presented the Executive Summary "Appoint Vice Chairman for the Tourist
Development Council for Calendar Year 2014" dated January 27, 2014 for consideration.
He reported a Board of County Commissioners (BCC) Resolution now designates a member of
the BCC to be the Chairman of the Tourist Development Council.
Commissioner Nance assumed the Chair.
Mr. Medwedeff moved to appoint Clark Hill as Vice Chairman of the Tourist Development
Council. Second by Mr. Hendel. Carried unanimously 8—0.
b. CP&E Proposal - Historic Beach Presentation
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January 27, 2014
Mr. McAlpin presented the Executive Summary "Recommendation to approve a proposal from
Coastal Planning&Engineering" dated December 16, 2013 for a Historic Beach Performance
Presentation under Contract#09-5362-S2 for a not to exceed amount of$19,980.60 and make a
finding that this item promotes tourism" dated January 27, 2014 for consideration. He noted:
• The goal is to integrate historic events, measure beach changes and annual or multi
purpose processes into a visual display that will create a framework to assist in planning
future beach renourishment.
• The timeline baseline will be the 1995, the first year of beach renourishment undertaken
by the County.
• The proposal was approved unanimously by the Coastal Advisory Committee.
• It is anticipated the scope of work would be completed prior to the March BCC
Workshop when beach renourishment will be discussed.
The following was noted under Council member discussion:
• Concern the scope of work does not"promote tourism."
• The data already exists and it may not be beneficial to expend the funds for
formatting the data into a visual display.
Mr. Hendel moved to recommend the Board of County Commissioners not approve the
proposal from Coastal Planning& Engineering dated December 16, 2013 for a Historic
Beach Performance Presentation under Contract#09-5362-S2 for a not to exceed amount of
$19,980.60. Second by Ms. Becker. Motion carried 5 `yes"and 3 "no." Mr. Miller, Mr.
Medwedeff and Mr. Olesky voted "no."
c. H&M Proposal
Mr. McAlpin presented the Executive Summary "Recommendation to approve a proposal with
Humiston & Moore Engineers dated December 26, 2013 for Professional Services to assist the
county with services related to current industry trends under Contract #09-5262-S2 for a not to
exceed amount of$10,000 make a finding that this item promotes tourism" dated January 27,
2014 for consideration. He noted:
• The goal of the work is to identify current industry trends in the area of beach
renourishment so the County may make the most informed decision possible when the
work is required.
• The item promotes tourism as the availability of quality beaches is an integral part of the
tourism product offered by the County.
• The work would be beneficial in lieu of the scope of work proposed in Item #7.b.
Mr. Hill moved to recommend the Board of County Commissioners approve proposal with
Humiston & Moore Engineers dated December 26, 2013 for Professional Services to assist the
county with services related to current industry trends under Contract#09-5262-S2 for a not
to exceed amount of$10,000 and makes a finding the item promotes tourism. Second by
Olesky.
Motion carried 5 "yes"—3 "no." Mr. Hendel,Mr. Becker and Mr. Sacher voted "no."
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January 27, 2014
d. RFQ Award—Jensen Underground Utilities,Inc.
Barry Williams,Director,Parks and Recreation presented the Executive Summary
"Recommendation to award Request for Quotation (RFQ) to Jensen Underground Utilities, Inc.,
in the amount of$2,000 plus $200 for contingency for a total of$2,200 for Video Tape of the
constructed gravity sewer at Collier County's Bluebill Avenue Turnaround and Restroom Beach
Park Facility and make a finding that the expenditure promotes tourism"dated January 27, 2014
for consideration. He noted a final inspection of the construction of the underground sewer line
is required before the infrastructure may be conveyed to the County.
Mr. Hendel moved to recommend the Board of County Commissioners award a Request for
Quotation (RFQ) to Jensen Underground Utilities,Inc., in the amount of$2,000 plus $200 for
contingency for a total of$2,200 for Video Tape of the constructed gravity sewer at Collier
County's Bluebill Avenue Turnaround and Restroom Beach Park Facility and makes a
finding the item promotes tourism. Second by Mr. Olesky. Carried unanimously 8—0.
e. WGCU Florida Explorer Pilot Project Proposal
Mr.Wert presented the Executive Summary"Recommend approval of a WGCU documentary
pilot entitled "Florida Explorer"at a cost of$5,000 and make a finding that this item promotes
tourism" dated January 27,2014 for consideration. He reported the funding was previously
approved in November of 2012, however the project was delayed and a new recommendation is
required given the expenditure now proposed for this Fiscal Year.
Terry Brennen,WGCU reported:
• The pilot is modeled after the series"Tennessee Crossroads," a long running PBS
series(20 years).
• The pilot has been completed and they are seeking funding from Lee County and
Charlotte County as well.
• The segments produced featuring Collier County content will be made available to
the Convention and Visitors Bureau for promotional use.
• If the pilot is successful, a 13 episode series will be produced.
The Council viewed 3 video clips from the pilot for the segments produced in Collier County.
Ms. Becker moved to recommend the Board of County Commissioners approve a WGCU
documentary pilot entitled "Florida Explorer"at a cost of$5,000 and make a finding that this
item promotes tourism. Second by Mr. Olesky. Motion carried 7 "yes"—1 "no." Mr. Sacher
voted "no."
f. Paradise Advertising Contract Amendment and Change Order#5
Mr.Wert presented the Executive Summary "Recommend approval of Change Order#5 to
Contract#10-5541 with Paradise Advertising and Marketing, Inc.for up to an additional$1.5
million in media and production billing at a negotiated gross rate of 10%agency commission
and authorize the Chairman to execute the Change Order and make a finding that this item
promotes tourism" dated January 27, 2014 for consideration.
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January 27, 2014
Mr. Hill moved to recommend the Board of County Commissioners approve Change Order#5
to Contract#10-5541 with Paradise Advertising and Marketing,Inc.for up to an additional
$1.5 million in media and production billing at a negotiated gross rate of 10% agency
commission and authorize the Chairman to execute the Change Order and makes a finding
the item promotes tourism. Second by Mr. Medwedeff. Carried unanimously 8—0.
Mr. Sorey arrived at 9:54 a.m.
g. FY 14/15 TDC Category B and C-2 Grant Application Proposed Changes
Mr. Wert presented the Executive Summary"Review Tourist Development Council Grant
Applications for Category B and C-2 for FY 15 (October 1, 2014-September 30, 2015) and
recommend changes in guidelines and requirements and make a finding that this item promotes
tourism" dated January 27, 2014 for consideration. He reported Staff is streamlining the Grant
Application process. The changes include a new Category"B" sub-category for sports events.
Staff will be ensuring the requirements for awarding the funds meet any guidelines required.
Mr. Hendel moved to recommend the Board of County Commissioners approve Tourist
Development Council Grant Applications for Category B and C-2 for FY 15 (October 1, 2014-
September 30, 2015) and recommend changes in guidelines and makes a finding the item
promotes tourism. Second by Mr. Miller. Carried unanimously 9—0.
h. Marco Island Berm Conceptual Design Proposal
Mr. McAlpin presented the Executive Summary "Recommendation to approve a proposal with
Humiston &Moore Engineers dated January 18, 2014 for Professional Services to develop a
conceptual plan for an updated beach profile design on Marco Island under Contract#09-5262-
S2 for a not to exceed amount of$9,890 and make a finding that this item promotes tourism"
dated January 27, 2014 for consideration. The City of Marco Island has endorsed the concept.
Mr. Sacher moved to recommend the Board of County Commissioners approve a proposal
with Humiston & Moore Engineers dated January 18, 2014 for Professional Services to
develop a conceptual plan for an updated beach profile design on Marco Island under
Contract#09-5262-S2 for a not to exceed amount of$9,890 and makes a finding the item
promotes tourism. Second by Mr. Sorey. Carried unanimously 9—0.
8. Old Business
a. UK Research Report Findings -Walter Klages -Information Only
Dr. Walter Klages presented the Report"Collier County Tourism Research UK/London
Research 2013" for information purposes.
Break: 10:30 a.m.
Reconvened: 10:45 a.m.
9. Marketing Partner Reports
Mr. Wert presented the PowerPoint document"Marketing Partner Reports—January 27, 2014"
including the following reports presented by Staff and Consultants:
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January 27, 2014
a. Research Data Services (Heard before Item #9.a)—Dr. Walter Klages
"Collier County Tourism Research, Marketing Partner Reports—January 27, 2014"—Research
Data Services, Inc. "
b. Paradise Advertising—Cedar Hames/Nicole Delaney
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, Marketing Partner
Reports—January 27, 2014"
c. Lou Hammond& Associates—PR Services—Jonell Modys
"National Public Relations Report—National Public Relations Update— TDC Meeting
Marketing Partner Reports—January 27, 2014"
d. Tax Collections—Jack Wert
"Tourist Tax Collections—Collier County Tax Collector—Marketing Partner Reports—January
27, 2014"
e. Miles Media-Website Activity—Jack Wert
"Website—Miles Partners, Inc. "
f. Sales & Marketing Technologies,Inc. - Search Engine Optimization—Jack Wert
"Search Engine Services—Sales and Marketing Technologies, Inc. "
g. Phase V-Fulfillment Services—Jack Wert
"Fulfillment Services—Phase IV"
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
e. Sports Council—Jack Wert
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Commissioner Nance reported he would contact the necessary parties to ensure the parking spaces
reserved for Advisory Board Members remain available for their use at all times.
13. Next Scheduled Meeting Date/Location—February 24,2014—9:00 a.m.
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January 27, 2014
Collier County Government Center,Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail,Naples,Florida 34112
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 11:30 A.M.
COLLIER COUNTY I RIST DEVELOPMENT COUNCIL
Chairman, Commissioner Tim Nance
These minutes approved by the Board/Committee on as presented or
as amended
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