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TDC Agenda 01/27/2014 R Tourist Development Council Agenda January 27 , 2014 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 January 27, 2014 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *Regular Meeting 11/25/13 6. Presentations / Public Comment - (3 minutes each) 7. New Business a. *Election of Vice Chairman b. *CP &E Proposal - Historic Beach Presentation C. *H &M Proposal d. *RFQ Award — Jensen Underground Utilities, Inc. e. *WGCU Florida Explorer Pilot Project Proposal f. *Paradise Advertising Contract Amendment and Change Order #5 g. * FY 14/15 TDC Category B and C -2 Grant Application Proposed Changes h. * Marco Island Berm Conceptual Design Proposal 8. Old Business a. UK Research Report Findings- Walter Klages- Information Only 9. Marketing Partner Reports a. Research Data Services b. Paradise Advertising c. Lou Hammond & Associates — PR Services d. Tax Collections e. Miles Media - Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports a. Director — Jack Wert b. Sales & Marketing — Debi DeBenedetto/ Claudia Jonsson c. Public Relations & Communications — JoNell Modys d. Film Office — Maggie McCarty e. Sports Marketing — Chris O'Brien E International Representatives — Jack Wert g. Visitor Centers — Lori Lou Waddell 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location — Feb. 24, 2014 — 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252 -2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112- 5356, (239) 252 -8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. November 25, 2013 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, November 25, 2013 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 A.M. in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Murray H. Hendel Vice Chairman: Rick Medwedeff (Excused) Commissioner Henning Susan Becker Clark Hill (Excused) Robert Miller (Excused) Ed (Ski) Olesky John Sorey, III Larry Sacher ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Barry Williams, Director, Parks and Recreation Hank Jones, Project Manager, Facilities Management November 25, 2013 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order — Chairman Hendel Chairman Hendel called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Ms. Becker moved to approve the Agenda. Second by Mr. Olesky. Carried unanimously 6 — 0. 5. Approval of TDC Minutes a. Regular Meeting 10/28/13 Mr. Sorey moved to approve the minutes of the October 28, 2013 meeting as submitted. Second by Mr. Olesky. Carried unanimously 6 — 0. 6. Presentations /Public Comment - (3 minutes each) None 7. New Business a. 15 Year Permit Application- Gary McAlpin Gary McAlpin, Coastal Zone Management presented the Executive Summary "Recommendation to approve a proposal for services needed to prepare a State Joint and Federal Permit Application for a 15-year multi -use permit for the Collier County Beach Renourishment Project under Contract No. 11 -5772 with Coastal Planning and Engineering for a time and material cost not to exceed $98,921 under Project #195 -80096 and make a finding that this expenditure promotes tourism " dated November 25 2013 for consideration. He noted: • The concept is to obtain a "15 Year Master Permit" to perform routine or emergency renourishment. • The permit will require issuance of a "Notice to Proceed" when individual projects are proposed. • The Master Permit will provide more beach management flexibility to the County and reduce the need for environmental reviews when the permit modifications are sought, expediting the permit process. • The work necessary to obtain the permit is expected to take approximately 9 months. Speaker Bob Krasowski wanted to ensure the proposed permit application seeks avenues to improve permit compliance and encourages work be completed outside of turtle nesting season. 2 November 25, 2013 Mr. Sorey moved to recommend the Board of County Commissioners approve a proposal for services needed to prepare a State Joint and Federal Permit Application for a IS year multi- use permit for the Collier County Beach Renourishment Project under Contract No. I1 -5772 with Coastal Planning and Engineering for a time and material cost not to exceed $98,921 under Project #195 -80096 and makes a finding that the expenditure promotes tourism. Second by Mr. Olesky. Commissioner Henning sought clarification if the contract was competitively bid. Mr. McAlpin reported the contract is based on "time and materials" and the scope of work was not competitively bid as the vendor is currently under a County contract executed in 2008 or 2009. Motion carried 5 "yes" —1 "no. " Commissioner Henning voted "no. " Maior Beach Renourishment Update Mr. McAlpin provided an update on the on going work for the major beach renourishment project. The Notice to Proceed was issued by the Florida Department of Environmental Protection for the work on the Pelican Bay Beaches. The work will be completed in late December of 2013 or April of 2014, outside of turtle nesting season. Speaker Bob Krasowski reported the County has agreed that the work associated with the Pelican Bay beaches will be completed outside of turtle nesting season. b. ITB #13 -6186 — Vanderbilt Beach Restroom Facilities Hank Jones, Project Manager presented the Executive Summary "Recommendation to award Invitation to Bid (ITB) 413 -6186 to Compass Construction, Inc., in the amount of $931, 926 for the construction of the Vanderbilt Beach Restroom Facilities, approve the necessary funding increase in the amount of $227,478.63 and make a finding that the project expenditure promotes tourism " dated November 25, 2013 for consideration. He reported the project requires additional funding in the amount of $227,478.63 and has the support of all Stakeholders involved in the process. Mr. Olesky moved to recommend the Board of County Commissioners award Invitation to Bid (ITB) #13 -6186 to Compass Construction, Inc., in the amount of $931,926 for the construction of the Vanderbilt Beach Restroom Facilities, approve the necessary funding increase in the amount of $227,478.63 and makes a finding that the project expenditure promotes tourism. Second by Ms. Becker. Carried unanimously 6 — 0. c. RFQ #10- 5510 -30 Clam Pass Tram Station Repair Hank Jones presented the Executive Summary "Recommendation to award Request for Quotations (RFQ) #10- 5510 -30 to Wright Construction Group, in the amount of $164,146, for the construction of the "Clam Pass Tramway Station, approve the necessary funding increase in the amount of $68,092, and make a finding that the project expenditure promotes tourism" dated November 25, 2013 for consideration. He reported the project requires additional funding in the amount of $68,092. 3 November 25, 2013 Ms. Becker moved to recommend the Board of County Commissioners award requestfor Quotations (RFQ) #10- 5510 -30 to Wright Construction Group, in the amount of $164,146, for the construction of the "Clam Pass Tramway Station, approve the necessary funding increase in the amount of $68,092, and makes a finding that the project expenditure promotes tourism. Second by Mr. Olesky. Carried unanimously 6 — 0. d. Clam Pass Drawbridge Repair Work Order Hank Jones presented the Executive Summary "Request that the Tourist Development Council recommend approval of a work order to Wright Construction (RFQ 410- 5510 -36) to perform the required repairs to the Clam Pass drawbridge at an expenditure of $79,158 and make a finding that this expenditure promotes tourism " dated November 25, 2013 for consideration. Commissioner Henning moved to recommend the Board of County Commissioners approve a work order for Wright Construction (RFQ #10- 5510 -36) to perform the required repairs to the Clam Pass drawbridge at an expenditure of $79,158 and make a finding that the expenditure promotes tourism. Second by Ms. Becker. Carried unanimously 6 — 0. e. Tourism Website Services RFP #13 -6109- Jack Wert Jack Wert presented the Executive Summary "Recommend approval of the award of RFP #13 -6109, authorize the Chairwoman to sign the agreement between Collier County and Miles Media Group LLLP for website development and maintenance services for the Collier County Tourism Department in an estimated annual amount of $175, 000, and make a finding that this expenditure promotes tourism " dated November 25, 2013 for consideration. Commissioner Henning moved to recommend the Board of County Commissioners award of RFP #13 -6109, authorize the Chairwoman to sign the agreement between Collier County and Miles Media Group LLLP for website development and maintenance services for the Collier County Tourism Department in an estimated annual amount of $175,000, and makes a finding that the expenditure promotes tourism. Second by Mr. Sorey. Carried unanimously 6 — 0. 8. Old Business a. Brazil Representation Services Agreement — Re- recommendation Jack Wert presented the Executive Summary "Recommendation to approve the selection and contract with AVIAREPS for tourism representation services in Brazil, authorize the Chair to sign a County Attorney approved contract, and make a finding that this expenditure promotes tourism " dated November 25, 2013 for consideration. He reported the agreement was previously recommended for approval by the TDC. The BCC, during review of the item recommended changes to the Agreement and directed Staff to return it to the TDC for review. Mr. Sorey moved to recommend the Board of County Commissioners approve the selection and contract with AVIAREPS for tourism representation services in Brazil, authorize the Chair to sign a County Attorney approved contract, and makes a finding that the expenditure promotes tourism. Second by Mr. Olesky. Carried unanimously 6 — 0. 0 November 25, 2013 b. FY 13 Q4 Financial Review Variance Report - Revised from Oct TDC Jack Wert presented the Executive Summary "Tourist Development Tax Quarterly Financial Review" dated November 25, 2013 for consideration. Mr. Sacher moved to approve the FY13 Q4 Financial Review Variance Report. Second by Mr. Olesky. Carried unanimously 6 — 0. Break: 9:40 a.m. Reconvened: 9:53 a.m. 9. Marketing Partner Reports Jack Wert presented the PowerPoint document "Marketing Partner Reports — November 25, 2013 " including the following reports presented by staff and consultants: a. Research Data Services (Heard before Item 9.a) — Dr. Walter Klages "Collier County Tourism Research, November 25, 2013 — Research Data Services, Inc. " b. Paradise Advertising — Cedar Hames/Kera Holzinger "Advertising Report Paradise Advertising and Marketing, Inc. — TDC, November 25, 2013. " They reported the County received several HSMAI Adrian Awards for promotional advertising spanning all media platforms (7 Gold, 3 Silver and 6 Bronze). The Council directed Staff to schedule a reception following the next regularly scheduled meetings to honor the achievement. c. Lou Hammond & Associates — PR Services — Jonell Modys "National Public Relations Report — National Public Relations Update — TDC Meeting November 25, 2013. " d. Tax Collections — Jack Wert "Tourist Tax Collections — Collier County Tax Collector — November 25, 2013 " Commissioner Henning left at 10:23 a.m. e. Miles Media - Website Activity — Jack Wert "Website — Miles Partners, Inc. " f. Sales & Marketing Technologies, Inc. - Search Engine Optimization — Jack Wert "Search Engine Services — Sales and Marketing Technologies, Inc. " g. Phase V - Fulfillment Services — Ginny Demas "Fulfillment Services — Phase IV" Ms. Demas provided an overview of the "online chat" service offered by the County to assist potential visitors in acquiring information on the area. 10. Tourism Staff Reports November 25, 2013 The following reports were provided by staff: a. Director — Jack Wert b. Sales & Marketing — Debi Benedetti She reported the County received an Incentive Magazine Platinum Partner award. She introduced Claudia Jonsson as a new member of staff. c. Public Relations & Communications — Jonell Modys The Council recommended a Program he undertaken to increase public exposure through the Naples Daily News of staff activities and achievements. d. Film Office — Jack Wert e. Sports Council — Chris O'Brien He introduced Rob Wells as a new member of staff. L International Representatives — Jack Wert He reported the Greater Naples Region received an award from the International Association of Tour Operator's as the "North Americas Golf Destination of the Year " for 2014. g. Visitor Centers — Lori Lou Waddell Mr. Wert introduced Lori Lou Waddell as the Visitors Center Coordinator. 11. Detailed Staff Reports Submitted 12. Council Member Discussion Ms. Becker reported on December 11, 2013 from 4:30 p.m. to 6:30 p.m. there will be Tourism Roundtable Discussion and a Christmas Celebration on 3rd Street the evening of November 25, 2013. Mr. Sorey reported a "Christmas Tree Lighting" will be held on 5t' Avenue on December 5, 2013 and the Christmas Parade will be held on December 10, 2013. 13. Next Scheduled Meeting Date/Location — January 27, 2014 — 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 2 November 25, 2013 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 10:55 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Murray Hendel These minutes approved by the Board/Committee on as presented or as amended 7 January 27, 2014 New Business 7 -a 1 of 1 EXECUTIVE SUMMARY Appoint Vice Chairman for the Tourist Development Council for Calendar Year 2014 OBJECTIVE: Appoint Vice Chairman to perform the duties of the Chairman if they are not able to attend a TDC meeting. CONSIDERATIONS: Traditionally, at the January Tourist Development Council (TDC) meeting, the Council votes to appoint a Vice Chairman for that calendar year to preside at TDC meetings in the event the Chairman is not present or must pass the gavel in a Council discussion. FISCAL IMPACT: There is no fiscal impact with this action. GROWTH MANAGEMENT IMPACT: There is no Growth Management Plan impact with this action. RECOMMENDATION: Appoint a Vice Chairman for the Tourist Development Council for Calendar Year 2014. SUBMITTED BY: Jack Wert, Tourism Director January 27, 2014 New Business 7 -b 1 of 8 EXECUTIVE SUMMARY Recommendation to approve a proposal from Coastal Planning & Engineering dated December 16, 2013 for a Historic Beach Performance Presentation under Contract 09- 5362 -52 for a not to exceed amount of $19,980.60, and make a finding that this item promotes tourism. OBJECTIVE: To approve a proposal with Coastal Planning & Engineering to provide a Historic Beach Performance Presentation. CONSIDERATIONS: The scope of work is in support of Collier County's effort to create a series of images showing shoreline and/or volumetric trends since 1995 for all project reaches for presentation to County residents. The goal is to integrate historic events, measured beach changes and annual or multi -year processes in a visual display that will create a framework to assist in future planning of the Collier County beach management program. FISCAL IMPACT: Funds for this project is currently budgeted in Collier Beach Design & Construction Project 80096 - Tourist Development Tax Fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC January 9, 2014 meeting this item was unanimously recommended for approval by an 8 to 0 vote. LEGAL CONSIDERATIONS: RECOMMENDATION: To approve a proposal from Coastal Planning & Engineering dated December 16, 2013 for a Historic Beach Performance Presentation under Contract 09- 5362 -52 for a not to exceed amount of $19,980.60, and make a finding that this item promotes tourism. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department Attachments: CP &E Proposal C�[ January 3, 2014 Gary McAlpin Coastal Zone Management Collier County Government 2800 N. Horseshoe Drive Naples, FL 34104 January 27, 2014 Coastal Planning & Engineering, 1*WXOMC.6*pany 24M O' Boca Raton Blvd. Boca Raton, FL 33431 Tel: +1 561 391 8102 Fax: +1 561 391 9116 www.CBI.com Subject: Historic Beach Performance Presentation - Contract No.: 09 -5262 Dear Gary: The attached scope of work and fee proposal is for services needed to prepare a visually captivating presentation on Collier County's historic beach performance. This proposal is based on our discussions with Coastal Zone Management on December 6`h, 2013 and their outline dated November 11, 2013. This proposal was revised on January 3, 2014 to change the contract number. The Scope of Work, fee proposal, and hourly rate sheet to perform this work are attached as Exhibits A, B, and C. The proposed work will be performed by Coastal Planning & Engineering, Inc. a CB &I Company (CB &I). The work described in Exhibit A has a time and materials cost not to exceed $19,980.60. The cost sheet is attached as Exhibit C. Work will begin immediately after our receipt of your notice to proceed. Please sign below and return to me as your acceptance and authorization to proceed. If you have any questions, please call me. Sincerely, Stephen I ehn, P.E. Seni 9 stal Engineer Coastal Planning & Engineering, Inc. Please Reply To: Stephen Keehn Phone: 561.391.8102 E -Mail Address: Stephen.Keehna- CBI.com -� orn s /e ryr v Printed Name V Title CLIENT: Collier County Government Acknowledgement and Acceptance Authorized Representative Signature Printed Name Title Date cc: Sheri Dindial, CB &I January 27, 2014 New Business 7 -b 4of8 EXHIBIT A Scope of Work Historic Beach Performance Presentation, Collier County, Florida December 16, 2013 This Scope of Work (SOW) has been prepared in support of Collier County's effort to create a series of images showing shoreline and/or volumetric trends since 1995 for all project reaches for presentation to County residents. The goal is to integrate historic events, measured beach changes and annual or multi -year processes in a visual display that will create a framework to assist in future planning of the Collier County beach management program. A. Administration The project manager will be responsible for general project administration with assistance from other senior staff as appropriate. Administration includes coordination, meetings, progress and status updates, budget control, scheduling, planning, internal meetings, and presentation of the final product to Collier County. This work will utilize existing data assets and reports to meet the objectives of the presentation. B. Prepare Historic Beach Performance Presentation In order to prepare a visually stimulating and easy to understand presentation that summarizes the historic beach performance of Collier County beaches from Barefoot Beach to Gordon's Pass, the following actions will be performed by Coastal Planning & Engineering, Inc., a CB &I Company (CB &I): 1. Compile historic beach survey data and normalize datasets to be referenced to a uniform vertical and horizontal datum. 2. Research activities that may have affected the beaches throughout the County for the same time period as the survey data. We will seek County assist in completing the record prior to 2003. Events may include: • Beach nourishments by dredge or truck haul • Construction or removal of structures • Sand bypassing at inlets • Storm impacts • Inlet dredging 3. Calculate both MHW shoreline and volumetric changes for each reach individually since 1995 annually and over 5 -10 year time periods. 4. Create a Microsoft PowerPoint animated presentation for each individual reach that will display measured changes as well as potential influential events. Slide will transition to one another to display changes and pertinent data. Reaches include: • Barefoot Beach o Clam Pass Park/Seagate Dr. • Wiggins Inlet o Park Shore • Vanderbilt Beach o Doctors Pass • Pelican Bay o Naples Beach • Clam Pass January 27, 2014 New Business 7 -b 5of8 5. Create lists, tables and figures to record the various pieces of information that will support the visual presentation. 6. Utilize GIS and CAD support as needed to incorporate aerial photographs and maps into the visual presentation. 7. Explore ways to display the historical information to develop the clearest method of portraying historic beach performance to an interested County resident. This will be done in consultation with the CZM office. C. Presentation Present the result at a time and location selected by the County. D. The CB &I Team: Thomas Pierro, P.E. — Senior Project Manager /Engineer Nicole Sharp, P.E. — Professional Engineer Tara Brenner — Junior Engineer Angela Belden — Senior CAD /GIS Specialist Heather Vollmer — GIS specialist Steve Keehn, P.E. - Advisor 2 7 (a CO 00 3 -� Z ca C C C W U Z_ Z Z Ix < W o W N Z Z R W 7 q Z W 2 V) zg w �a m C Q G �j N U) Q U `y Y a m y � u W a � O Q IL W IL IL U 4 IA L U > O O N M O N N o O oo f M o Lo o u ^ N U O O N Q N M o o 03 U S to Yl O N j h O D O y S N N O LL( Vt h U cL N O O U p� R a Ln O S O °u° M K! oC U N `o .a `m J c N W n p o Q «0 O O H Z O co Lo N w o U m CD N M ` (D O O p a 1..1 C o LA N p OD N m �= M m C O` W W di m N U o O O .oU w o00 C0 oe d v C O N to N N N N ID w o C 'C W m W fy M N W Vi o � C m O N M 10 o O O O o H H H 0 U 0 V 0 U U �o M W la j -- 20' m O a J O C d i N d a` � Lv u d c — E `o 't a v v m u c o ° N c � � = d o W C C E R n L � v a a N a L+l January 27, 2014 New Business 7 -b 7of8 EXHIBIT C RATESCHEDULE January 27, 2014 New Business 7 -b 8of8 This list is not intended to be all- inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. Schedule B Contract No: 09 -5262 "County Wide Engineering Services" Standard Hourly Rate Schedule for all disciplines Personnel Category Standard Hourly Rate Principal $195 Senior Project Manager $165 Project Manager $148 Senior Engineer $155 Engineer $119 Senior Inspector $85 Inspector $65 Senior Planner $140 Planner $110 Senior Designer $115 Designer $100, Environmental Specialist $115 Senior GIS Specialist $145 GIS Specialist $100 Clerical $60 Surveyor and Mapper $130 CADD Technician $85 Survey Crew - 2 man $130 Survey Crew - 3 man $160 Survey Crew - 4 man $180 This list is not intended to be all- inclusive. Hourly rate fees for other categories of professional, support and other services shall be mutually negotiated by the County and firm on a project by project basis as needed. January 27, 2014 New Business 7 -c 1 of 7 EXECUTIVE SUMMARY Recommendation to approve a proposal with Humiston & Moore Engineers dated December 26, 2013 for Professional Services to assist the county with services related to current industry trends under Contract 09- 5262 -S2 for a not to exceed amount of $10,000 and make a finding that this item promotes tourism. OBJECTIVE: To move forward with Professional Services to assist the County with services related to current industry trends as outlined in proposal. CONSIDERATIONS: Humiston & Moore will contact dredging contractors, marine contractors, other engineers, the Florida Shore and Beach Preservation Association, various offices within the Florida Department of Environmental Protection, and Florida Fish and Wildlife Conservation Commission to gather background information to provide a written summary of opinion relating to the current trends in the various areas outlined in the proposal. FISCAL IMPACT: Funds for this project is currently budgeted in Collier Beach Design & Construction Project 80096 - Tourist Development Tax Fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the CAC January 9, 2014 meeting this item was unanimously recommended for approval by an 8 to 0 vote. LEGAL CONSIDERATIONS: RECOMMENDATION: To approve proposal with Humiston & Moore Engineers dated December 26, 2013 for Professional Services to assist the County with services related to current industry trends under Contract 09- 5262 -52 for a not to exceed amount of $10,000 and make a finding that this item promotes tourism. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department Attachments: Proposal HUMISTON & MOORE ENGINEER; COASTAL ENGINEERING DESIGN AND PERMITTING December 26, 2013 Gary McAlpin, P.E., Coastal Zone Management Collier County Public Utilities Engineering Department 2800 North Horseshoe Drive Naples, FL 34104 Re: Proposal for Collier County Contract 09- 5262 -S2 Request for Work Order Dear Gary: January 27, 2014 New Business 7 -c 2of7 5679 STRAND COURT NAPLES, FLORIDA 34110 FAX: 239 594 2025 PHONE: 239 594 2021 In response to your request for Professional Services to assist the County with services related to current industry trends, the following Scope of Work is proposed per Paragraph 1.2.2 of Contract Agreement 09- 5262-52 and is proposed in compliance with the Agreement: 1) Contact dredging contractors, marine contractors, other engineers, the Florida Shore and Beach Preservation Association, various offices within the Florida Department of Environmental Protection, and Florida Fish and Wildlife Conservation Commission to gather background information to provide a written summary of opinion relating to the current trends in the following areas: a. Dredging and truck hauling for beach restoration and maintenance projects, b. Opportunities or limitations in regionalization of projects for state funding participation, c. Direction of state funding, d. State DEP policies on roles of coastal engineers in design, construction observation and monitoring, e. Operation of a dredge by the county, and f. Beach hardening and shore protection opportunities. 2) The deliverable for item 1) will be a 5 to 7 page summary delivered in draft form by the end of January 2014. 3) Upon receipt of input from County staff, the report will be finalized within one work week of receiving comments. 4) As many of the areas to be addressed in the report are policy related and subject to change, the purpose of this document is to summarize current trends industry and regulatory trends in construction, management and funding for consideration by the county staff in the management of their beaches. 5) H &M will attend and present the findings of this report with County staff at a county workshop to be scheduled in March 2014. F : \H &M -22- 000 \22 - 063 - Collier- County \Collier County Beach Trends\ Current _industry_Trend_Proposal.docx Page 1 of 2 January 27, 2014 New Business 7 -c 3of7 We proposed to provide these services on a time and materials basis at a not to exceed amount of $10,000. Upon acceptance of this proposal, please issue a Work Order to incorporate these services. If county requests that H &M provide additional services, such services would be provided as Additional Services to be billed on a time and materials basis in accordance with the fee schedule that is included as part of the existing referenced Agreement, or the budget for any Additional Services tasks will be negotiated separately as deemed necessary, and a budget amendment will be requested. Sincerely yours, HUMISTON X—M-05`61RUNGINEEIRS Brett D. Moore, P.E. President F: \H &M -22- 000 \22 - 063 - Collier - County \Collier County Beach Trends \Current_Industry Trend_Proposal.docx Page 2 of 2 Collier County Beach Nourishment Trends Hurniston and Moore Engineers Contract 09-5262-S2 December26,2013 jDate: —':Report on Currents Trends - Beach Restoration & Maintenance' - - -- — ---- I. Contact Contractors, Engineers, Regulators, Etc, 11. Prepare Draft Report 5 to 7 pa es Ill. Presentation at Workshop 1. Contact Contractors, Engineers, Regulators, Etc. I. Conferences and meetings . ......... . .............. . ....... RATE/UNIT HOURS/QTY COST MARKUP AMOUNT ------------ Principle En ineer !Senior Enuineer 175 145 14 2 $2,4�6.00 . .... ...... $290.001 Analyst 125 0 $0.00! Engineer Ill 105 0 $0.00! Engineer 11 95 4 $380.00 ':En ineer) 90 3 $270.001 Seniot Technician 85 0 $0.0011 I Env-Sci/field observati. 751 0 1 $0.001 Jr. technician 701 0 . . ... .... ......... . ..... $0.00! Micro-soft proj tech j 55 0 $0.00 ! Admen /clerical I 40 0 $0.001 PLOTTING, BOND 25.00 $0.00!! PLOTTING, VELLUM 10.00 0 $ .00i EXPENSE - mailings, copying $0.00, EXPENSE $0.00! I&R-0.00 . . .................. . ................. ...... Total Task 111 Lila= January 27, 2014 New Business 7-c 4 of 7 Collier County Beach Nourishment Trends Humiston and Moore Engineers Contract 09- 5262 -S2 January 27, 2014 New Business 7 -c 5 of 7 I I Date: December 26, 2013 Report on Currents Trends - Beach Restoration & Maintenance I. Contact Contractors, Engineers Regulators, 11.. Prepare Draft Report 5 to 7 -pages III_ Presentation at Workshop Etc. II. Prepare Draft Report '5'to 7 pages ILA. File Draft with' Count _ ............_ - ..._...... } . ......... RATE /UNIT HOURS /O COST MARKUP (AMOUNT Principle Engineer 1761 15 $2,625.00. Senior Engineer 145' 2 $290.00; Analyst 125 __.. -. - -- Engineer III 105 - 0 ------ $0.00 Engineer II. 95' 2 $190 00 Engineer I I 90 2 _ .._., ,_ $180.001 _._.._ Seniot Technician 85 4 $340.00 _.. Env -Sci /field observati 75 0 ......._....._. $0.00 - _............ Jr. technician _._...__T 70t 0 —.. $0.00 Micro -soft ro' tech 551 $0.00 Admin /clerical __ 40 1 __._. $40.00 _. PLOTTING, BOND 25.00; _. i $0.00 ....._._. PLOTTING, VELLUM 10.00: $0.00 EXPENSE - mailings, copying $0.00 EXPENSE $0.00 .- .......... - - - - -... Task IIA II.B. Finaize Report ___U;665-00 .......... ._- ...... RATE /UNIT HOURS /O COST �nnnRKUP ;AMOUNT Principle Engineer 175; �00 I $700.00 _ Senior Engineer 1451 $0.00 Analyst 125 0 $0.00 Engineer III 105 0 $0.00 Engineer 11' 951 1 $95.00 En ineer I 90 0 $0.00 Seniot Technician 85 2 $170.00 Env- ScUfield observati 75 0; $0.00 technician 70 0'Jr. _... $0.00 _ ' Micro -soft pro' tech 55 0 s $0.00 jAdmin /clerical 40 $0.00 PLOTTING, BOND 25.001 $0.00 _ PLOTTING, VELLUM _16M-f $0.00 EXPENSE - mailings, copying $0.00 EXPENSE $0.00? - - ...._.__ I _ .............. _. ` Task IIB 3 Total Task Il $965.001 January 27, 2014 New Business 7 -c 5 of 7 Collier County Beach Nourishment Trends Humiston and Moore Engineers Contract 09- 5262 -S2 January 27, 2014 New Business 7 -c 6of7 Date: December 26, 2013 Report on Currents Trends - Beach Restoration & Maintenance ........ I. Contact Contractors, Engineers, Regulators, Etc. _._- II. Prepare Draft Report, 5 to 7 pages III. Presentation at Workshop _ j III. Presentation at Worksho III Create P_owerPoint and coordiante with count and consultant — Attend Workshop I I t !RATE /UNIT I HOURSIO COST IMARKUP AMOUNT Principle En ineer 175 8 $1,400.00 JSeniorEn ineer 145 4 $580.00 _ Anal st 125 0 $0.00 En ineer III 105 0 $0.00 — !Engineer Il 95 0 $0.00 - -- En ineer 1 90 0 I $0.00 Seniot Technician 85 0 $0.00 _ . Env -Sci /field observati: 75 0 $0.00 _.._._ Jr. technician 70 0 $0.00 Micro -soft proi tech 55 0 _ $0.00' EAdmin /clerical 40 _ $0.00 :PLOTTING, BOND 25.00 $0.00 PLOTTING, VELLUM 10.00 $0.00 EXPENSE - mailings, co iY n9 — - -- _ $0.00 !EXPENSE $0.00 4 980.00 ._ ... _ ........ . - -- ! I Total Task II - I....._....__._.._.....__.. _ ........ _........._....1_.. i January 27, 2014 New Business 7 -c 6of7 Collier County Beach Nourishment Trends Humiston and Moore Engineers Contract 09-5262-S2 January 27, 2014 New Business 7-c 7 of 7 I I I Date: December 26, 2013 Task 1 I. Contact Contractors, Engineers, Re ulators, Etc. !Total for Task I $33a0_00 Task 11 Ill. Prepare Draft Report 5 to 7 pages i File Draft with Count y 65.00 Anaize Report $965.00 -------- i !Total for Task 11 Task Ill Ill. Presentation at Workshop .... . ... . ......... . .. . ......... . . .. .. ... . ...... . Total for Task Ill 980.00 -1 . . . . . ................................ ... . .......... . . ..... . .. ........... . . . ............................ Total for Tasks 1, 11, & Ill $10,000.00 _- --- --------- ISumma Ej Breakdown of Costs ............. I 11.1 ...................... . . RATE /UNIT] HOURS/QT COST MARKUP AMOUNT - Principle Engineer 175:, 41 Senior Engineer 1451 8 $1,160.00 Analyst 1251 0 $0.00 . . . .... . .. . .... . ..... Engineer f_;5t,___0 ........... $0.0of- Engineer Ill 9511 7 $665.00 Engineer 11 90 5 I _$4_5_0.00 Senior Technician 85 61 $510.00 Env-Scilfield observati 75 0 $0.00 .. ......... Jr. technician 70 0; $0.00 Micro-soft pro' tech 55 0! $0.00 Admin/clerical 40 1 I $40.00 PLOTTING, BOND 25.00 0,1 $0.001 PLOTTING, VELLUM 10.00 0! $0.00 EXPENSE -mailings, co pying 0 $0.00' EXPENSE $0.001 .. . ......... Total: i $10,000.001 .................. . . . .... .......... ... January 27, 2014 New Business 7 -d 1 of 3 EXECUTIVE SUMMARY Recommendation to award Request for Quotation (RFQ) to Jensen Underground Utilities, Inc., in the amount of $2,000 plus $200 for contingency for a total of $2,200 for Video Tape of the constructed gravity sewer at Collier County's Bluebill Avenue Turnaround and Restroom Beach Park Facility and make a finding that the expenditure promotes tourism. OBJECTIVE: To complete the final acceptance of the Sewer Utility Conveyance at Bluebill. CONSIDERATION: On January 24, 2012, under Consent Agenda Item 16D4, the conveyance of the sewer utility at Bluebill went to the Board for approval. The final Board acceptance is still incomplete until Growth Management Division (GMD) accepts the final inspection of the One Year Video Tape of the constructed gravity sewer. Jensen Underground Utilities, Inc., was asked to provide a quote to do the One Year Video Tape. Jensen's lump sum quote was $2,000 to monitor 245 lineal feet of 8 inches sewer line and to provide aS ewer Report for review and final inspection. When final inspection is approved, GMD will take this Item to the Board for final acceptance. Under the purchasing threshold, one quote is required for work under $3,000. Staff recommends awarding the quote to Jensen Underground Utilities, Inc., for $2,000 as the only responsive vendor. Jensen Underground Utilities, Inc. has been doing this type of work on underground video tape with the County for many years. The Bluebill Avenue Turnaround and Restroom Facility is a County beach park facility. The construction of this project has two phases. The first phase was for the turnaround and utilities work and the second phase was for the building. The construction was financed with tourist development tax funding. The developer also contributed $500,000 to the project but this fund was not allocated to either portion of the project. The construction of the restroom facility was completed in February of 2013, with a construction cost of $306,455.00. FISCAL IMPACT: Funding in the amount of $22,153.19 from Tourist Development revenues is available for this Project No. 80058 (Vanderbilt Beach Access #8) within the Parks and Recreation Beach Park Facilities Capital Fund 183 (TDC Beach Parking Facilities). The amount of $2,000 plus $200 is required to complete the final acceptance of the Sewer Utility Conveyance. GROWTH MANAGEMENT IMPACT: There is no impact to Growth Management Plan associated with this action. ADVISORY BOARD RECOMMENDATION: The Parks and Recreation Advisory Board previously approved this project with a 7 -0 vote on June 20, 2013. LEGAL CONSIDERATIONS: The determination as to whether a project promotes tourism is for the governing board, the Board of County Commissioners. The TDC may make a January 27, 2014 New Business 7 -d 2of3 recommendation as to whether the TDC believes that a project promotes tourism. This item has been approved as to form and legality and requires majority vote for approval. — CMG RECOMMENDATION: That the Tourist Development Council recommends award of RFQ to Jensen Underground Utilities, Inc., in the amount of $2,200 for the required One year Video Tape of the constructed gravity sewer and make a finding that the expenditure promotes tourism. Prepared by: Vicky Ahmad, Project Manager, Facilities Management Department Attachment: Quote J E N S E N January 27, 2014 New BusiRRCiRIOSAL UNDERGROUND UTILITIES, INC. 3 of 3 NO. 18383 5585 TAYLOR ROAD, NAPLES, FL 34109 DATE: 12/2/2013 PHONE: 239 - 597 -0060 FAX: 239 - 597 -0061 SHEET NO. 1 of 1 CERTIFIED UNDERGROUND UTILITY: CU C044996 FIRE SPRINKLER CONTRACTOR V: 117961000192 PROPOSAL SUBMITTED TO: NAME Collier County Facilities Management WORK TO BE PERFORMED AT: Bluebill Avenue Sewer TV STREET 3335 Tamiami Trail E, Suite 101 STREET Bluebill Avenue CITY Naples CITY Naples STATE FL 34112 DATE OF PLANS n/a PHONE 239 - 252 -4047 FAX: 239 - 252 -3973 ENGINEER n/a We hereby propose to furnish the materials and perform the labor necessary for the completion of: Sewer 1 LS TV 245 LF 8" Sewer 1 LS MOT Total: $ 2,000.00 EXCLUSIONS: 1) NOT RESPONSIBLE FOR PRIVATE UTILITIES NOT LOCATED BY THE RESPECTIVE OWNER. 2) THERE WILL BE AN ADDITIONAL CHARGE TO EXTRACT ROCK AND REMOVE ROCK FROM PROJECT SITE. 3) NO UNSUITABLE MATERIAL REMOVAL OR REPLACEMENT WITH ACCEPTABLE MATERIAL. 4) NO LAYOUT OR CERTIFIED AS- BUILTS 5) NO DENSITY TESTING COST. 6) NO CONNECTION, INSPECTION, PERMITS OR IMPACT FEES. All material is guaranteed to be as specified, and the above work to be performed in accordance with the drawings and specifications submitted for above work. Any alteration or deviation from above specifications involving extra costs, will be executed upon written orders, and will become an extra charge over the contract amount. Owner agrees to accept current isurance in place by Contractor @ time of bid. Owner agrees to bear any cost for changes or alterations in insurance coverage. This proposal may be withdrawn by us if not accepted within 30 days. Payments to be made as follows: As work progresses, payment due within thirty (30) days of billing. Respectfully submitted: Matthew Weaver JENSEN UNDERGROUND UTILITIES, INC. Acceptance of Proposal: The above prices, specifications and conditions are satisfactory and are hereby accepted. You are hereby authorized to perform the work. Date Signature January 27, 2014 New Business 7 -e 1 of 2 EXECUTIVE SUMMARY Recommend approval of a WGCU documentary pilot entitled "Florida Explorer" at a cost of $5,000 and make a finding that this item promotes tourism. OBJECTIVE: Review and recommend support of the Florida Explorer series, a new Public Broadcasting documentary series produced locally by WGCU- TV. CONSIDERATIONS: The production department of WGCU on the campus of Florida Gulf Coast University has completed the pilot of their new documentary series featuring Collier County and Southwest Florida. The series is entitled, Florida Explorer, and features well -known TV personality Craig Wolf. This 13- episode series will capture the stunning natural scenery, fabulous inns and restaurants, culinary delights and characters that make Southwest Florida such a popular vacation destination and place to live. WGCU requested funding for our share of the pilot for the series in November of 2012 and that funding was unanimously recommended for approval by the TDC. The pilot program for Florida Explorer features several scenes of Collier County. Since that approval was in a previous fiscal year, staff is bringing this approval for the $5,000 back for re- recommendation. The same format for the pilot episode would be duplicated for the length of TDC's future sponsorship. WGCU staff will bring another proposal to the TDC at a future meeting. The future programs will explore what both locals and tourists value most — places to eat; the fascinating cultural history as well as the stories behind the unparalleled environmental integrity and scenic charm of our region. Viewers will be invited to take on an adventurous tourist mindset to get to know the incredible and dynamic attractions, stories, places and people of Southwest Florida. Florida Explorer's inaugural season series is planned to run weekly from first quarter 2014 to Mid -April 2014 and then repeat through Mid - August. Each 26- minute episode will feature several (4- 6) 3 to 5 minute segments exploring our unique: • Resorts & Inns • Cultural History • Natural Environment • Eateries • Roadside Attractions • Local & Regional Festivals • Arts January 27, 2014 New Business 7 -e 2of2 FISCAL IMPACT: The initial investment to support the pilot program is $5,000 and is available in the Fund 184 marketing and promotion budget. LEGAL CONSIDERATIONS: RECOMMENDATION: Review and recommend approval of a documentary pilot program with WGCU- TV at a cost of $5,000 and make a finding that this item promotes tourism. PREPARED BY: Jack Wert, Tourism Director ATTACHMENTS: WGCU Proposal January 27, 2014 New Business 7 -f 1 of 16 EXECUTIVE SUMMARY Recommend approval of Change Order # 5 to Contract # 10 -5541 with Paradise Advertising and Marketing, Inc. for up to an additional $1.5 million in media and production billing at a negotiated gross rate of 10% agency commission and authorize the Chairman to execute the Change Order and make a finding that this item promotes tourism. OBJECTIVE: Recommend approval of Change Order # 5 for additional destination marketing expenditures of up to $1,500,000 above the agreed $2,000,000 level with Paradise Advertising and Marketing, Inc. at a negotiated gross rate of 10% agency commission. CONSIDERATIONS: The current agreement approved by the Board of County Commissioners on March 22, 2011 with Paradise Advertising and Marketing, Inc. (attached) indicates a monthly service fee in the amount of $25,000 ($300,000 annually). This service fee is in lieu of the standard advertising agency commission of 15% on all media and production costs for regular and emergency advertising up to an aggregate of $2,000,000 annually. The agreement further stipulates that "media or production billing for regular and emergency advertising over an aggregate of $2 million annually will be added by change order and to be billed by Paradise Advertising and Marketing, Inc. at gross, reflecting a standard advertising agency commission of 15 %." The County Commission by super majority vote approved a reallocation of the tourist development tax on April 23, 2013 (item 913). That action increased the allocation for destination marketing expenditures in Collier County Ordinance # 2013 -10 to 43.438 %. That additional TDT revenue has been allocated to Fund 184 since July of 2013 and is now budgeted into the Board approved FY 14 Tourism Department budget by increasing the annual expenditures for destination marketing from $2 million to $3,500,000. The $3.5 million marketing budget expenditures were planned for and included in the FY 14 Marketing Plan that was approved by the BCC on October 22, 2013 (item 16F3). In accordance with contract # 10 -5541, a Change Order is required to spend the additional $1,500,000 in destination marketing dollars and to authorize Paradise Advertising to bill the additional $1,500,000 to include an earned commission. Paradise Advertising and Marketing, Inc. has agreed to reduce their earned commission on that additional $1.5 million to 10% for the balance of FY 14. Change Order # 5 will bring the total contract value to $5.3 million. LEGAL CONSIDERATION: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. - CMG FISCAL IMPACT: The additional $1.5 million is available in the approved FY 14 Tourism Department marketing and promotion budget in Fund 184. The 10% commission is included in the total. January 27, 2014 New Business 7 -f 2of16 RECOMMENDATION: Recommend approval of Change Order # 5 to Contract # 10 -5541 with Paradise Advertising and Marketing, Inc. for up to an additional $1.5 million in media and production billing at a negotiated gross rate of 10% and authorize the Chairman to execute the Change Order and make a finding that this item promotes tourism. PREPARED BY: Jack Wert, Tourism Director RI Contract # 10 -5541 "TOURISM MARKETING SERVICES" January 27, 2014 New Business 7 -f 3of16 THIS AGREEMENT, made and entered into on this 2 ., day of IMACCL 20 . by and between Paradise Advertising and Marketing, Inc., hereinafter called the. "Contractor" and Collier County, a political subdivision of the State of Florida, Collier County, Naples, hereinafter called the "County ": ....- WITNES- S•E -TH, 1. COMMENCEMENT. The Contractor shall commence the work on April 1, 2011. The initial term of the contract shall terminate on September 30, 2012. The County, may, at its discretion and with the consent of the Contractor, extend the Agreement for two (2) additional one (1) year periods. The County shall give the Contractor written notice of . the County's intention to renew the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. 2. STATEMENT OF WORK: . The Contractor will .provide the following services' including, but not limited to: a) Develop for approval and implementation and counsel with the County on advertising and marketing communications to meet the .County's objectives and budgetary limitations. b) Develop for approval and implementation, and obtain prior written approval from the County by* use of an Estimate or Insertion Order for all media and production projects. c) Plan and implement a strategic advertising and promotion program to include an Emergency Advertising Plan and County museum promotional publicity, creative art direction, copy writing, layout and production. d) Create an annual marketing plan prior to the start of each fiscal year outlining current situation, creative strategy, implementation schedule and measurement. e) Develop collateral. materials 'including brochures, newsletters, and direct mail, including creative copy, layout and production. f) Develop and implement website, Internet and social -media marketing strategies and advertising. g) Maintain an office in Collier County staffed with a full-time Account Manager. h) Supply the County with monthly reports reflecting agency activity and. return on investment, such as placement and inquiry reports. i) Additional services may be added to this contract upon satisfactory negotiation of price by the Contract Manager and Vendor. 2.1 ADVERTISING Charges for advertising placed by the Contractor on behalf of the County will be billed to the County in accordance with the negotiated rate(s) of the specified medium or media. All charges for production, print and broadcast will be billed to the County January 27, 2014 New Business 7 -f 4of16 upon receipt of all required documentation. Invoices will include. the appropriate documentation including tear sheets, approved Insertion Orders or Estimates and media or production vendor invoices: The Contractor will prepare and send to the County pre - approved adjusted media invoices to account for insertion changes, short rates, circulation rebates and /or other estimates and adjustments. The County agrees to assume full financial-liability for - properly - authorized insertions for advertising space and /or time placed on its behalf by the Contractor. However, the Contractor shall assume payment liability for all insertions for which the Contractor has received payment in full from the County, In the event that a publication and /or station elects not to accept the Contractor's standard insertion order which disallows liability for unpaid media charges, the .County agrees to provide the publication and /or station with written confirmation of acceptance of this liability. = 2.2 MATERIALS AND SERVICES All charges for advertising . production,, photography, on -line, -and social media production design, printing, direct mail, audiovisual production services, marketing research and museum promotional publicity will be estimated,. authorized in writing by the County and billed at.cost on a project basis. The County agrees to assume full financial liability for properly authorized services initiated on its behalf by the Contractor. County may modify, reject, cancel, or stop any .and all plans, schedules, or work in progress at anytime by delivering written notice. In.this event, however,. County will retain sole liability for all commitments made by the Contractor prior to such action, and reimburse Contractor for all of Contractor's charges and expenses for work begun with County approval. 3. PAYMENT: Payment will be made upon receipt of a proper invoice and in compliance with Chapter 218, Florida Statutes, otherwise known as the "Local Government Prompt Payment Act." Collier County reserves the right to withhold and /or reduce an appropriate. amount of any payments for. work not performed or for unsatisfactory performance of Contractual requirements. 3.1 TRAVEL AND REIMBURSSABLE EXPENSES Travel expenses shalt be reimbursed in accordance with Collier County Resolution 2006 -40 and. F.S. 125.0104. Travel mileage reimbursement is to be paid at the current authorized rate. 2 January 27, 2014 New Business 7 -f 5of16 Reimbursable items other than travel expenses shall include, but not be limited to the following: actual telephone long- distance -charges, actual fax charges, in office photocopying charges at ten cents ($.10) per copy or actual photocopying. charges if done while traveling and actual postage and actual shipping charges. Reimbursables will be paid only after Contractor has provided all receipts.. Contractor shall be responsible for all other costs and expenses associated with activities and solicitations undertaken pursuant to this Agreement. _..12 AGENCY FEE For regular and emergency advertising, the County agrees to pay the Contractor a fee of twenty -five thousand dollars ($25,000.00) per month based upon a total annual fee of three hundred thousand dollars. ($300,000.00)'as consideration for all professional time devoted to account administration, client meetings, strategic planning, media planning, media negotiation, media placement, broadcast traffic and billing. All media and production costs for regular and emergency advertising, including but not limited to, creative and outside vendor costs up to two million.dollars ($2,000,000.00) annually will be billed to the County at net, so that the-County receives any available agency discount. Media. or production billing over two million dollars ($2,000,000.00) annually will be added by change order and will be billed at gross, reflecting a Contractor commission of fi €teen percent (15 %). The Contractor fee will be billed on the first day of each month beginning February 1, 2011, with a pro -rated amount back to the execution date of the contract. The museum advertising budget is currently fifty. thousand dollars ($50,000.00) and* will be billed at gross, reflecting a Contractor commission of fifteen percent (15 %). All . charges for advertising, production, photography, on -line production design, social media; printing, direct mail, audiovisual production services, marketing research and museum promotional activity will be estimated and authorized in writing by .the. Tourism Director or his designee and billed on a: project basis at net cost. Out of pocket expenses will be billed at net. The agency will provide emergency pro bono publicity and public relations services, up to six thousand dollars ($6,000.00) in staff time. Additionally, the agency will make publicity and public relations services over and above the emergency budget available on an as- needed basis, estimated hi advance on an Estimate,Form and submitted to the Tourism Director or his designee for prior written approval before expenses are incurred. 3.3 PROFESSIONAL FEES1HOURLY BASIS: For estimating and billing purposes, services will be billed at the rates on Exhibit A attached hereto and made a part hereof. 4. .. NOTICES. All notices from the County to the Contractor shall be deemed duly served if delivered by hand, fax, email or the United States Postal Services Department, first class mail service, postage prepaid to the Contractor at the following Address: January.27, 2014 New Business 7=f, 6of16 Cedar Hames, President Paradise Advertising & Marketing, Inc. 150 Second Avenue North # 800 St. Petersburg, FL 33701 Facsimile: 727- 822 -3722 All Notices from the Contractor to the, County shall -be deemed duly served if delivered - = -by hand `..fax; entail or. the United States Postal Services Department, first class mail - service, postage prepaid to the County to: Jack Wert, Director Collier County Tourism Department 2800 N. Horseshoe Drive Naples, Florida 34104 Facsimile: 239 -252 -2404 The Contractor and the County may change the above mailing address at any time upon giving the other party written notification. All notices under this Agreement must be in writing. 5. NO PARTNERSHIP. Nothing.herein contained shall create or be construed as creating a partnership between the County and the Contractor or to constitute the Contractor. as an agent of the County. b. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits necessary for the prosecution of the Work shall be obtained by the Contractor. Payment for all such permits issued by the County shall be processed internally by the County. All non - County permits necessary for the prosecution of the Work shall be procured and paid for by the Contractor. The Contractor shall also be solely responsible for payment of any and all taxes levied on the Contractor. In addition, the Contractor shall comply with all rules, regulations and laws of Collier County, the State of Florida, or the U. S. Government now in force or hereafter adopted. The Contractor agrees to comply with all laws governing the responsibility of an employer with respect to persons employed by the Contractor, 7.- NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to use in any manner whatsoever, County facilities for any improper, immoral or offensive purpose, or for any purpose in violation of any federal, state, county or municipal ordinance, rule, order or regulation, or of any governmental rule or regulation now in effect or hereafter enacted or adopted. In the event of such violation by the Contractor or if the County or its authorized representative shall deem any conduct on the part of the Contractor to be objectionable or improper, the County shall have the right to suspend the contract of the Contractor. Should the Contractor fail to correct any such violation, conduct, or practice to -the satisfaction of the County within twenty -four (24) hours after receiving notice of such violation, conduct, or practice, such suspension to continue until the violation is cured, The Contracto r operation during the suspension period until the satisfaction of the County. 8. OWNERSHIP OF DOCUMENTS: January 27, 2014 New Business 7 -f 7of16 .further agrees not to commence violation has been corrected to the County shall be the owner of all documents and materials produced pursuant to this Agreement and Paradise Advertising & Marketing, Inc. shall not receive any additional compensation for their use. or reproduction by the County. The County shall be the owner of and be in possession of all intellectual property created or furnished-pursuant to this Agreement, including, but not limited to drawings, layouts, photography, film, video and printed documents, unless specifically exempted by the County. 9. TERMINATION. Should the Contractor be found to have failed to perform his services in a manner satisfactory to the County as per this Agreement, the County may terminate said agreement immediately for cause; further the County may terminate this Agreement for convenience with a thirty (30) day written notice. The County shall be sole judge of non-performance. Upon termination of this Agreement, Contractor will bill the County for all amounts not previously billed* and due Contractor 'at that time. Contractor will not be entitled to payment for any advertisenient if work on it commenced after Contractor received notice of termination. Contractor will be. entitled to payment for services for advertisements commenced and approved for placement by the County prior to receipt of such notice. 10. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as to race, sex, color, creed or national origin. 11. INSURANCE. The Contractor shall provide insurance as follows: A. Commercial General Liability: Coverage shall have minimum limits of $500,000 Per Occurrence, Combined Single Limit for Bodily Injury Liability and Property Damage Liability. This' shall include Premises and ' Operations; Independent Agency's; Products and Completed Operations and Contractual Liability. B. Workers' Compensation: Insurance covering all employees meeting Statutory Limits in compliance with the applicable state and federal -laws. Special Requirements: Collier County shall be listed as the Certificate Holder and included as . an Additional Insured on the Comprehensive, General Liability Policy. Current, valid insurance policies meeting the requirement herein identified shall be maintained by Agency during the duration of this Agreement. Renewal certificates shall be sent to the County thirty (10) days prior to any expiration date. Janupry 27, 2014 New Business 7 -f. 8of16 There shall be a thirty (30) day notification to the County in the event of cancellation or modification of any stipulated insurance coverage. Contractor shall ensure that all sub contractors comply with the same insurance requirements that he is required to meet. The same Contractor shall provide County with certificates of insurance meeting the required insurance provisions. 12. INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor or anyone employed or utilized by the Contractor in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. 13. CONTRACT ADMINISTRATION. This Agreement shall be administered on behalf of the County by the Tourism Department. 14. COMPONENT PARTS OF THIS CONTRACT. This Contract consists of the attached component parts, all of which are as fully a part of the contract as if herein set out verbatim: RFP #10 -5541 "Tourism Marketing Services ", Contractor's Proposal, Insurance Certificate, Addendum and Exhibit A, Hourly Rate Fee Schedule for Non - Routine Work. 15. SUBIECT TO APPROPRIATION, It is further understood and agreed by and between the parties herein that this agreement is subject to appropriation by the Board of County Commissioners. The approval of this Agreement is contingent upon a finding by the Collier County Board of County Commissions that adequate funding exists for the purposes set forth herein through approval of the annual Tourism Department budget. If Category "B" tourist tax funds become unavailable in the future, no further funding under this contract will be due to the Contractor and the County may terminate this Agreement in accordance with section #9, "Termination". 16. COOPERATION: The Contractor shall fully cooperate with the County in all matters pertaining to this agreement and provide all information and documents as requested by the County from time to time. Failure to cooperate, as interpreted by the County, shall constitute grounds for the County to impose sanctions that do not result in termination " of this Agreement. 17. EMPLOYMENT OF CONTRACTOR PERSONNEL: During the term of this Agreement and for a period of one (1) year following its termination, the County agrees not to hire any employee (past or present) of the Contractor who worked on the County's account while employed by the Contractor. January 27, 2014 New Business 7 -f 9of16 '18. . AVAILABILITY OF RECORDS: The Contractor shall maintain all records, books, documents, papers and financial information pertaining to work performed under this agreement. The Contractor agrees that the County, or any of its duly authorized representatives, shall, until the expiration of five (5) years after final payment under this Agreement, have access to, and the right to examine and photocopy any pertinent books, documents, papers and records of the Contractor involving transactions related to this Agreement. 19. PROHIBITION OF ASSIGNMENT: The Contractor shall not assign, convey or transfer in whole or in part its interest in this Agreement without the prior written consent of the County. 20. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES: No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any County employee, as set forth in Chapter 112, Part 1Il, Florida Statutes, Collier County Ethics Ordinance No. 2004 -05, and County Administrative Procedure 5311. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and /or any employee of the firm from contact with County staff for a specified period of time; b. Prohibition by the individual and /or firm from doing business with the County for a specified period of time, including but not limited to: submitting bids, RFP, and /or quotes; and, c. immediate termination of any contract held by the individual and /or firm for cause. 21, DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted by this Agreement to resolve disputes between the parties, the parties shall make a good faith effort to resolve any such disputes by negotiation. The negotiation shall be attended by representatives of Contractor with full decision - making authority and by County's staff person who would make the presentation of any settlement reached during negotiations to County for approval. Failing resolution, and prior to the commencement of depositions in any litigation between the parties arising out of this Agreement, the parties shall attempt to resolve the dispute through Mediation before an agreed -upon Circuit Court Mediator certified by the State of Florida. The mediation shall be attended by representatives of Contractor with full decision - making authority and by County's staff person who would make the presentation of any settlement reached at mediation to County's board for approval. Should either party fail to submit to mediation as required hereunder, the other party may obtain a court order requiring mediation under section 44.102, Fla. Stat. Any suit or action brought by either party to this Agreement against the other party relating to or arising out of this Agreement must be brought in the appropriate federal or state courts in Collier County, Florida, which courts have sole and exclusive jurisdiction on all such matters. 7 January 27, 2014 (' ( New Business 7 -f- 10 of 16 22. KEY PERSONNEMPROTECT STAFFING: The proposees personnel and management to be utilized for this project shall be knowledgeable in their areas of expertise. The County reserves the right to perform investigations as may be deemed necessary to insure that competent persons will be utilized in the performance of the contract. Selected firm shall assign as many people as necessary to complete the project on a timely basis, and each person assigned shall be available for an amount of time adequate to meet the dates set forth in the Project Schedule. Firm shall not change Key Personnel unless the following conditions are met: (1) Proposed replacements have substantially the same or better qualifications and /or experience. (2) that the County is notified in writing as far in advance as possible. Firm shall make commercially reasonable efforts to notify Collier County within seven (7) days of the change. The County retains final approval of proposed replacement personnel. 23. ORDER OF PRECEDENCE: In the event of any conflict between or among the terms of any of the Contract Documents, the terms of the Request for Proposal and /or the Contractor's Proposal, the Contract Documents shall take precedence. In the event of any conflict between the terms of the RFP and the Contractor's Proposal, the language in the RFP would take precedence. January 27, 2014 New Business 7 -f 11 of 16 IN WITNESS WHEREOF, the Contractor and the County, have each, respectively, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. ATTEST: ck Jerk o€ Cour I }�, a Worm and Vialsf� Remy: sa�u.- .. As ' ounty Attorney DEPUTY SCOTT R. TEACH Print Name am , First Witness BOARD OF COUNTY COMMISSIONERS -COLLIER COUNTY, FLORIDA By: Fred W. Coyle, Chairman Contractor: PARADISE ADVERTISING & MARKETING, INC. Signature Cedar Hames, President ei and Witness Typed signature and title ?Type /print witness name? 9 January 27, 2014 New Business 7 -f • , 12 of 16 EXHITIB "A" CONTRACT 10 -5541- TOURISM MARKETING SERVICES Production Supervisor - Digital . $175.00 I0 RATE SCHEDULE SERVICE I POSITION CCT RATI;/HOUR NOTES Director Strategic Planning $300.00 Included in fee Brand Development Director $300.00 Included in fee Director of Account Service $250.00 Included in fee Account Supervisor $175.00 Included in fee Account Manager $150.00 Included in fee Account Executive $125.00 Included in fee Account Coordinator $100.00 Included in fee Media Director /Planner $200.00 Included In fee Media Buyer $150.00 Included in fee Media Coordinator $100.00 Included in fee Administrative Services $50.00 Included in fee Accounting Manager $125.00 Included ui fee Traffic $100.00 Included in fee Research - In house Director $200.00. Included in fee Research - In house Coordinator $100.00 Included in fee Creative Director $250.00 Associate Creative Director $200.00 Senior Copywriter $175.00 Copywriter $150.00' Designer $175.00 Senior Art Director $175.00 Art Director $150.00 Broadcast Production Supervision $200.00 Production. Supervisor -Print $150.00 Production Supervisor - Digital . $175.00 I0 SERVICE I POSITION Production Coordinator Proofreading In -house Video Services In -house Photograph Services In house Audio Services CCT RATWHOUR NOTES $100.00 $100.00 $200.00 $200.00 $200.00 January 27, 2014 New Business 7 -f 13 of 16 Public Relations Director $200.00 Covered under fee up to $6,000 in PR time Public Relations Account Manager $150.00 Covered under fee up to $6,000 in PR time Public Relations Account Executive $125.00 Covered under fee up to $6,000 in PR time Public Relations Writer $150.OD Covered under fee up to $6,000 in PR time Public Relations Coordinator $100.00 Covered under fee up to $6,000 in PR time Director of Diversity Marketing $20D.00 Digital Services Director $20D.00 Digital Strategist/ Research $150.00 Digital Production Supervision $175.00 Digital Coordinator $125.00 Data Entry Specialist $100.00 Search Engine Optimization $150,00 Digital Production Developer $200.00 Director of Mobile Development $250.00 Social Media Marketing Director $175.00 Social Media Marketing Coordinator $125.00 The Agency will present written estimates for client approval for any costs being incurred. All out -of - pocket costs will be billed at net. The Agency billing invoices will include a copy of the signed estimate and all vendor invoices. Cost will not exceed the original signed estimate unless revised with written approval from the client. All cost savings will be passed on to the client. January 27, 2014 New Business 7 -f 14 of 16 * Paradise March 4, 2010 Mr. Jack Wert Executive Director Naples Marco Island EvergladesCVB 2800 N. Horsehoe Drive Naples, FL 34104 Dear Mr. Wert, It has been the policy of Paradise Advertising and Marketing, Inc. to charge clients a 2% materials fee on creative /production jobs. This 2% fee is to cover out -of- pocket costs for paper and other art supply out-of-pocket costs. Although the Naples Marco Island CVB has never been billed or paid the 2% fee, this letter is to officially waive that cost. Please let me know if you have any additional questions. Best regards, dm Cedar Hames President, Paradise Advertising and Marketing Inc. 154 5e:ond Avu. No-ib • Sufm 649 • St. Pet4rsbvig, FL 563791 (727, 921.5155 - Fax: (727) 822.3722 xmv. Pared %tAdv.c,,n 149 FYd+ AYgn,.e Suu,,h Suite 213 • Naples, FL 34142 12391465-4972 Fax: (234) •165.4973 CHANGE ORDER CHANGE NO. 5 TO: Paradise Advertising and Marketing Inc. 150 Second Avenue N., Suite 800 St. Petersburg, FL 33701 DATE: 3/14/13 PROJECT NAME: Tourism Marketing Services PROJECT NO.: n/a Under our AGREEMENT dated March 22, 2011 January 27, 2014 New Business 7 -f 15 of 16 CONTRACT NO. 10 -5541 BCC Date: 3/22/2011 Agenda Item: 10B You hereby are authorized and directed to make the following change(s) in accordance with terms and conditions of the Agreement # 10 -5541: A onetime change to add $1,500,000 destination marketing expenditures for FY 14 to include paid media and production reflecting a discounted agency commission of ten percent (10 %) for Change Order #5 only. The Board approved contract rate is normally fifteen percent (15 %) pursuant to Section 3.2 Agency Fee. FOR THE Additional Sum of. One million five hundred thousand dollars $1,500,000. Original Agreement Amount $2,300,000 Sum of Previous Changes $1,500,000 ( #1 - $800,000 on 7- 26 -11, Item IOD; #2 - $350,000 on 11 -8 -11, Item 16172; #3 - $250,000 on 6- 26- 12;Item 16F3; #4 - $100,000 on 4- 23 -13, Item 16173) This Change Order add $1,500,000 Present Agreement Amount $5,300,000 The time for completion shall be increased or decreased by n/a calendar days due to this Change Order. Accordingly, the Contract Time is now n/a calendar days. The substantial completion date is n/a and the final completion date is n/a. Your acceptance of this Change Order shall constitute a modification to our Agreement and will be performed subject to all the same terms and conditions as contained in our Agreement indicated above, as fully as if the same were repeated in this acceptance. The adjustment, if any, to the Agreement shall constitute a full and final settlement of any and all claims of the Contractor arising out of or related to the change set forth herein, including claims for impact and delay costs. January 27, 2014 New Business 7 -f 16 of 16 IN WITNESS WHEREOF, the Contractor and the County have each, respectively, by an authorized person or agent, hereunder set their hands and seals on the date(s) indicated below. ATTEST: Dwight E. Brock, Clerk CONTRACTOR: Paradise Advertising and Marketing, Inc. By: amyl ---- Cedar Hames, President Contractor First Witness Shirley Pekarek Contractor Second Witness Kera Holzinger Approved as to form and legality: Assistant County Attorney Accepted: 20 OWNER: BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA By: Tom Henning, Chairman DEPARTMENT DIRECTOR By: Jack Wert DIVISION ADMINISTRATOR By: type name PROCUREMENT STRATEGIST By: Evelyn Colon January 27, 2014 New Business 7 -g 1 of 73 EXECUTIVE SUMMARY Review Tourist Development Council Grant Applications for Category B and C -2 for FY 15 (October 1, 2014 - September 30, 2015) and recommend changes in guidelines and requirements and make a finding that this item promotes tourism. OBJECTIVE: Review FY 14 applications for possible changes to guidelines and requirements for FY 15. CONSIDERATIONS: The grant cycle for FY 15 begins in February 2014 and will run through the budget cycle for the Tourism Department with final approval of funding at the final budget hearing in September 2014. Attached are the following for your review: • Application forms that were used for the FY 14 grant cycle. Staff requests suggestions from the TDC members on possible changes to these applications for FY 15. It should be noted that there are differences between the two application forms due to the type of activities each category covers. As a result, there will be differences in categories, authorized uses, etc. • A revised application for both the Category "B" marketing and event grants and the Category "C -2" Non - County Owned or Operated Museums. • A new application for sports events that would be funded out of Category "B" funds. This information was previously added to the FY 14 grant application form, but was found to be too cumbersome for use by event promoters. Below are some suggested areas for review in addition to staff comments and suggestions for possible changes: Category B Marketing Grants (Fund 184): • All dates will be changed to FY 15. Deadlines will be adjusted to coincide with County budget cycle • Staff suggests we eliminate the preamble pages and reduce the application from 22 pages to no more than eight pages. • Move Sports Event Category to a separate application form with a total funding amount of $100,000 for that category. • Review Repeat Funding Request Guidelines on page 2 of the new application short form. Staff believes the current guidelines are still ambiguous and do not adequately reflect the importance of repeat applicants at reduced funding levels. January 27, 2014 New Business 7 -g 2 of 73 Category C -2 Grants (Fund 193) - Non County Owned and /or operated Museums: • All dates will be changed to FY 15. Deadlines will be adjusted to coincide with County budget cycle. • Review Repeat Funding Request Guidelines on page 2. Staff believes the current guidelines are ambiguous. FISCAL IMPACT: The amount of funding for both Category B and C has not yet been determined by the Office of Management and Budget. However, for budgeting purposes, staff suggests using the FY 14 budgets for each category: • Category B Marketing Grants: $75,000 • Category B Sports Grants $100,000 • Category C -2 Non - County Owned Museum Grants: $300,000 RECOMMENDATION: Review and recommend changes to both Category B & C -2 grant applications for FY 15 and make a finding that this item promotes tourism. PREPARED BY: Jack Wert, Tourism Director ATTACHMENTS: FY 14 Category B & C -2 applications, Category B & C -2 short form applications, Category B Sports Event application January 27, 2014 New Business 7 -g 3 of 73 CATEGORY "B" GRANT AND EVENT SPONSORSHIP APPLICATION FY 2013 -14 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL SPECIAL EVENT FUNDING REQUEST CATEGORY "B" FISCAL YEAR 2013 -2014 PART I - INSTRUCTIONS AND DEFINITIONS PURPOSE: This document sets forth the guidelines and categories Development Taxes. Applications will be accepted from promote tourism activities during FY 2013 -2014 within numbers of visitors to the County. AUTHORIZATION HISTORY: January 27, 2014 New Business 7 -g 4 of 73 for requests for funds from Tourist organizations that will sponsor and Collier County that bring substantial The Florida State Legislature enacted the Local Option Tourist Development Act (Section 125.0104, Florida Statutes) in response to the growing need of Florida counties to provide additional revenue sources for Tourist Development in an effort to stimulate the local economy. In response to this need, in 1990, the voters of Collier County approved a two (2) percent Tourist Development Tax on transient rental accommodations. A Tourist Development Council was also created in 1992 to assist the Collier County Board of County Commissioners (BCC) in planning ways in which to use the revenues received through the Tourist Development Tax, based on statutory guidelines. The tax was increased to three (3) percent in 1996 and to 4% in 2005. The BCC has the final determination of the allocation of TDC funds within the confines of F.S. 125.0104. ALLOCATION OF THE TOURIST TAX The four (4) percent Tourist Development Tax revenue is allocated by the Tourist Development Plan approved by the Board of County Commissioners as follows: 50% for beach park facilities or beach improvement, maintenance, renourishment, restoration and erosion control, including pass and inlet maintenance shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public access as these uses relate to the physical preservation of the beach, shoreline or inland lake or river. 13.4% Museums County Owned and Operated, to acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote one or more county owned museums and Non - County Owned Museums that are owned and operated by not -for- profit organizations and open to the public. 36.6% for Advertising/Promoting and Special Events to bring tourism to Collier County. January 27, 2014 New Business 7 -g 5 of 73 TOURIST TAX ALLOCATION CONT. Further regulations concerning the use of the Tourist Development Tax proceeds are outlined in the Florida State Statute 125.0104, and in the Collier County Ordinances. TIMETABLE FOR REVIEW: The Tourist Development Council (TDC) office will distribute applications to organizations that express an interest in receiving funds for Fiscal Year 2013 -14 during the month of March 2013. Projects must meet the guidelines and criteria outlined in this document and must apply to event expenses after October 1, 2013 and finish no later than September 30, 2014. Completed applications must be received by the Tourism Department Office no later than 5:00 P.M. on Tuesday, April 30, 2013. Applications shall be delivered to the Tourism Department office: 2800 North Horseshoe Dr, Naples, FL 34104. For further information, telephone (239) 252 -2384. January 27, 2014 New Business 7 -g 6 of 73 APPLICATION AND EVALUATION PROCEDURE: The following procedure will be strictly followed. All contacts should be channeled through the Tourism Director's office. Please read the following instructions carefully and call the Tourism Department Office with any questions. Incomplete or incorrect applications will be returned. The Tourism Director serving as a facilitator and a five (5) person Grant Review Panel made up of one hotel, one attraction, one restaurant, one retail and one cultural representative will review all applications to determine if they meet the established criteria indicated in the application for funding. Only those requests that will have a substantial economic impact on the County from visitors will be considered further. The Tourism Department office staff will notify qualifying applicants who are finalists. All finalists will then be invited to present their applications to the TDC in May or June 2013. The Tourist Development Council (TDC) will receive the recommendations from the Review Panel and will vote on each qualifying applicant and prepare, in priority order, their recommendations for funding for Fiscal Year 2013 -14. Funding recommendations of the Tourist Development Council are final. The TDC recommendations will be presented to the Board of County Commissioners as part of the County's budget process for FY 2013 -14. After budget approval, contracts will be negotiated with the selected applicants, with assistance from the County Attorney's office, and then presented to the BCC for final approval. Once executed, these contracts will be monitored and Requests for Funds Forms will be reviewed and approved by the Tourism Director. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with applications will become a matter of public record, open to inspection by any citizen of the State of Florida subject to Chapter 119, Florida Statutes. January 27, 2014 New Business 7 -g 7 of 73 OVERALL GUIDELINES Applications must conform to the guidelines specified by the Tourist Development Council (TDC). Applications that do not conform to these guidelines will not be considered for funding. The funding limits are subject to final approval by the Tourist Development Council and Board of County Commissioners. Funding is available for major events staged in the County year -round that attract large numbers of overnight visitors from outside the County. Examples are national or international amateur sports events and multiple -day festivals. Events must be at least two (2) days in duration. A guideline of 100 hotel room nights per day of the event will be used to evaluate the impact of the event. The maximum allowable amount of any single sponsorship is $25,000. Funding is also available for Collier County based organizations for marketing projects to support visitation to the County. Advertising and promotional campaigns supporting events or marketing projects must be in out of Collier County media such as broadcast, web and regional print and distribution must be out of County. Expenditures with publications, broadcast and brochure distribution with circulation or reach outside of the Ft. Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier) will be acceptable for reimbursement at full value. Priority for grant funding will be given to events held during our destination's shoulder and slow season (May- November). TYPES OF EVENTS: Programs, festivals, sports or special events should have a history of, or the potential for attracting out -of- county visitors, either as participants or spectators, generating hotel /motel /campground room nights. Tourism businesses or organizations may also apply for marketing assistance in printing a brochure that highlights more than one tourism business such as a group of art galleries or a shopping or dining district. Consideration will also be given to events that can generate national, state, or regional media exposure for Collier County and its tourist offerings. ELIGIBLE ORGANIZATIONS: Not - For - Profit Organizations under section 501 of the Internal Revenue Code (a copy of the IRS determination letter provided by the applicant confirms federal tax - exempt status), and For - Profit Organizations are eligible for funding. Organizations must be established primarily to produce cultural programs, festivals, or special or sports events, utilizing private sector community financial support, volunteers and staff to carry out the objectives of the organization. January 27, 2014 New Business 7 -g 8 of 73 PROJECT GUIDELINES: 1. Projects or events must take place within Collier County. 2. Applicants must make the project or event accessible to the public and to disabled persons. 3. Applicants must submit a list of their Board of Directors, with addresses, and occupation or affiliation. 4. Applicants must submit the most recent Final Status Report if they have received a tourist tax grant in the past from Collier County to include hotel room nights generated and direct economic impact as a result of the event, project or activity. 5. Out of cycle grant applications will be considered on a case by case basis only. 6. Application forms must be typed (digital format available thru TDC website) and printed two - sided in black and white on 8 %2 x 11 inch white paper. 7. Multiple events must be separate and distinct applications with separate summaries and budgets. 8. Advertising and promotion must be placed or distributed in media outside of the Fort Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier Counties) to qualify for reimbursement.. This is to ensure that funds will be used to attract visitors who reside out of Collier County and who may stay at least one night in Collier County paid lodging. 9. Applicants must provide most recent IRS Form 990. 10. Grant Requests require the most recent organization financial statement reviewed by a CPA. 11. All event or project expenditures are on a reimbursement basis only. No funds will be forwarded in anticipation of the receipt of an invoice or in advance of the project. 12. A complete detailed project budget must be submitted that includes all revenue sources, expenses, media placements and other promotional expenses. 13. When submitting a request for reimbursement, a verification letter indicating that all vendors have been paid to date must accompany the request for funds with complete back up before any reimbursements can be released. 14. A certificate of liability insurance is required with the signed contract and must be current before any reimbursements can be released. 15. Applicants for events that could span two fiscal years due to the close proximity of the start date to the beginning of the fiscal year (October 1,2013 ) and require promotion of the event prior to the start of the fiscal year, will need to clearly state this fact in the application and the January 27, 2014 New Business 7 -g 9 of 73 amount requested prior to October 1. Expenses requested for reimbursement will not be eligible if delivered prior to July 12013, or the effective date of the agreement. 16. Applicants must document the planned return on the investment of tourist development tax funds requested to promote the activity or event. SPECIAL NOTE: In the event that any funding request is not recommended for funding, the organization will not be permitted to come back to the TDC or Board of County Commissioners for the same event until the next fiscal year. An exception would be if new information not previously presented might alter the TDC's decision. In this case, the applicant must bring the request back to the TDC for further review before approaching the County Commission. Funding Administration: No funding may be reimbursed until the Collier County Clerk of Courts Finance Department approves the funding request. Funding Manager: Organizations receiving funding shall designate a Funding Manager. That individual shall be responsible for maintaining the official file with application, correspondence, funding, narrative progress reports, request for funds /reimbursements, invoices and sample of promotional materials used. The organization's funding manager will insure that all elements of the funding application are followed, that narrative progress reports are submitted in a timely manner, that requests for funds are accurate and appropriate attachments are included, and that the event funding is closed out efficiently with the necessary reports and audit submitted. It is the Funding Manager's responsibility to see that any applicable Federal, State or County laws and policies are followed. Documenting Economic Impact: For any activity or event, applicants will be required to distribute and collect questionnaires to attendees and participants provided by the Tourism Department staff (Attached, Exhibit "E" Page 26). These forms will assist in the tracking of participants' accommodations and spending patterns in Collier County while attending the event. The minimum number of required questionnaires completed and submitted with the final request for funds must be equal to ten percent (10 %) of the attendance at the event or one hundred -fifty (15 0) whichever is greater. Applicants should be aware that the TDC staff will also survey hotels and event attendees to confirm the data collected by the event organizers. APPLICATION GUIDELINES: 1. If you are applying for more than one event or project, separate applications and distinct separate budgets are required. 2. State the goals and objectives for the event for which you are applying. 3. Describe what benefits will be received from the event or promotion for which you are applying. January 27, 2014 New Business 7 -g 10 of 73 4. Describe how the event or project increases the number of visitors to Collier County, their length of stay, and expenditures at businesses throughout the County. 5. Describe how the effectiveness of the event will be evaluated. 6. Describe how financial resources will be monitored. 7. Describe, in detail, how the event or project will be implemented. STATUS REPORTS: Interim Status Report: A detailed interim status report will be required with any interim Request for Funds reimbursement or no later than March 30, 2014. This report will identify the progress to date of the project, activity or event. If the event has been completed by this date, then the grantee should submit a Final Status Report. Interim Reports will be reviewed by the Grant Review Panel as part of their review of the next year's applications. (Form Attached. — Exhibit `B" Page 23) Final Status Report: A detailed final status report will be required to accompany the final Request for Reimbursement and is due no later than September 30, 2014. (Form Attached — Exhibit "C" Page 24) PROCEDURES FOR DRAW OF FUNDS A Request for Funds Form (Attached - Exhibit "D" Page 25) must be completed on a reimbursement basis only and should be accompanied by proof of paid invoices and submitted to the TDC office for interim draws and for final payment. Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany each request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. Screen shots of on -line ads are also required. For each request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. Grantees are encouraged to submit Requests for Reimbursement at least quarterly to avoid year -end deadlines. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. No advanced payment of any expenses by the County is authorized. If tourist development tax funds become inadequate to fund all or part of a TDC grant, the County reserves the right to reduce funding to a grantee accordingly. January 27, 2014 New Business 7 -g 11 of 73 USE OF TOURISM DEVELOPMENT FUNDS Florida State Statutes 125.0104 section 5(A) 2 states that Tourism funds must be used to promote and advertise tourism in the State of Florida and nationally and internationally; however, if tax revenues are expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists. NOTICE: All collateral materials and all print and broadcast advertisements must identify the Collier County tourist development tax as a source of funding. All printed and broadcast material must contain the verbiage "A cooperative effort funded by the Collier County Tourist Development Tax" and /or display the CVB logo and website url (www.paradisecoast.com) on all printed materials and in television ads where possible to qualify for reimbursement. AUDITS AND RECORDS The organization receiving funds shall maintain such records and accounts, including property, personnel, and financial records as are deemed necessary by the County to ensure a proper accounting for all TDC funds. The aforesaid records will be made available for audit or inspection purposes at any time during normal business hours and as often as the TDC deems necessary. They shall be made available to the TDC for examination, all such records with respect to any matters covered by this funding application. The organization receiving funding will permit the same to be examined and excerpts or transcriptions made from such records and audits of all contracts, invoices, materials, records of personnel and of employment, and data relating to all matters covered by this application. The TDC's right of inspection and audit shall also apply to any audits made by any other agency whether local, state, or federal. FUNDING CATEGORY GUIDELINES I Sponsorships: Minimum two -day events with 100 or more hotel room nights per day of the event. Funds are to be used exclusively for advertising and promotion in out -of- market media outside the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry and Collier Counties). The maximum is $25,000 per event with a minimum of three years of result history. First Time Events: These include newly created events, or ones that have little history. Events in this category may be funded up to a maximum of $25,000 per event. Subsequent year funding will be determined by results of the first or subsequent year Return on Investment (ROI) of tourist taxes utilized. II Cultural Events: Two or more day events that bring significant number of out of area visitors to Collier County. The maximum amount per event is $25,000. III Marketing Assistance: Organizations located in Collier County that request marketing assistance for projects highlighting more than one tourism business that further the mission of the TDC and the CVB and do not meet the guidelines for a Category C -2 Museum grant. Examples January 27, 2014 New Business 7 -g 12 of 73 would be production of brochures, special package promotions and facility marketing programs. The maximum amount per project is $25,000. IV Sports Events: To attract or support events being held in Collier County with assistance in marketing and promotion of the event to increase participation and hotel room nights. The maximum amount available for this category is $50,000. Allowable Expenses 1. Promotion, marketing and programming expenses to include paid advertising, on line advertising and promotions, social media platforms, production expenses 2. Field rental fees, rental fees, sanctioning or rights fees Funding Eligibility 1. Provide assistance to events that attract overnight visitors in paid lodging in Collier County, impacting restaurants, retail establishments and other area businesses 2. Applicants must provide a marketing and promotions plan 3. Applicants must provide a detailed event budget 4. Events scheduled during off season (May- November) will be give funding priority 5. Visitor Tracking Forms will be required for all participants in the event. Grantee (promoter or rights holder) will be required to collect these forms from all team managers before participating in the event. Review Process 1. Applications will be reviewed by the Sports Marketing Staff of the Tourism Department, the Collier County Sports Council, Grant Review Panel and the Tourist Development Council. 2. Agreements will be prepared by the County Purchasing Department, County Attorney's Office and approved by the Purchasing Department Director. Grant Request Funding Levels 1. Events will be recommended for funding based on the potential room nights generated from the event. If the review panel believes the room nights are unrealistic, they may adjust the funding level accordingly. 2. The maximum funding per event will be $6,500 and the maximum funding in category is $50,000 Estimated Room Nights Funding Range 500 and over $4,500 - $6,500 200 -499 $2,400 - $4,499 100 -199 $1,201- $2,399 Less Than 100 $0-$1,200 10 January 27, 2014 New Business 7 -g 13 of 73 CRITERIA FOR EVALUATION OF APPLICATIONS Applications will be scored in six (6) categories with a maximum score of one hundred (100) points per applicant. This scoring will determine the ranking of projects or events for funding. I. RETURN ON INVESTMENT OF TOURIST DEVELOPMENT TAX IN VISITOR SPENDING IN COLLIER COUNTY - Maximum 25 Points. Evidence that the project: serves to attract out -of- county visitors generating hotel /motel/campground rentals; will be marketed to the fullest extent possible in an effective and efficient manner; demonstrates a willingness of the organizers to work with the tourism industry; commits to develop other funding sources in subsequent years. II. OUT -OF- COUNTY PROMOTION - Maximum 25 Points. The proposed out -of- County advertising is well thought out and detailed to show the potential broad awareness of the event in out -of- market media. Packaging of hotels, attractions and shopping through tour operators or travel agents will also be evaluated. III. SOUNDNESS OF PROPOSED PROJECT - Maximum 20 Points. A. The extent to which the project has clearly identified objectives; has assigned responsibilities and accountability; has a realistic timetable for implementation; has additional funding sources available that will be utilized and that will accomplish the stated objectives. IV. STABILITY AND MANAGEMENT CAPACITY - Maximum 10 Points. A. A proven record or demonstrated capacities of the organization to develop resources, effectively plan, organize and implement the proposed project. B. The organization has a successful history of producing events or activities related to the grant funded purpose. C. Ability of the organization to administer public grants and to prepare and deliver the necessary progress reports. V. QUALITY & UNIQUENESS OF PROPOSED PROJECT- Maximum 10 Points. Extent to which the activity provides a program for Collier County visitors and its residents, that is of significant merit and that, without such assistance, would 11 January 27, 2014 New Business 7 -g 14 of 73 not take place in the County. VI. PLAN TO HOLD THE EVENT OR ACTIVITY DURING SHOULDER OR SLOW SEASONS OF THE YEAR (May- November) - Maximum 10 Points. Plans clearly outline commitment to assist the Tourism Department in increasing shoulder and slower seasons of the year. Repeat Funding Requests This Point System will be used to determine the level of funding for repeating events. Scoring must equal at least 75 points. Year of Funding Request Maximum % of Funding Allowed 1St Up to 100% of Request 2nd Year Up to 80% of Requested Funding 3rd Year Up to 60% of Requested Funding 4th Year & Beyond *Up to 100% of Requested Funding *Up to 100% funding may be recommended if TDT revenue generated from previous grant award was met or exceeded. The amount and priority of funding recommended for approval will be based on the final score in the Evaluation process described above. 12 January 27, 2014 New Business 7 -g 15 of 73 USES OF TOURIST DEVELOPMENT FUNDS AUTHORIZED USES OF FUNDS: The following are examples of how Tourist Development Funds may be used to promote tourism for Collier County. Advertising and promotional expenses in media outside of the Fort Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier Counties) in conjunction with an activity or event to increase participation in the event and bring overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event including creative design, printing, copying, ad placement cost and distribution of direct mail. 2. Creating an internet web site promoting the event linked to the County's Tourism website to increase participation, attendance and awareness of the event and to generate hotel room nights. Please be advised that Collier County policy requires the submission of vendor invoices, copies of credit card receipts and statements and two -sided copies of cancelled checks, on- line bill pay transaction registers or other acceptable evidence of payment, original tear sheets of print ads showing publication name and date, affidavit of broadcast dates and times, screenshots of on -line ads showing date of capture, or samples of printed materials to the Tourism Director or his designee, for review and upon verification by letter from the Grantee that the services or work performed as described in the invoice have been completed or that the goods have been received and that all vendors have been paid. Should these documents be unavailable, the Grantee may submit other legally viable evidence of payment subject to review and approval by the Clerk's Office. No advanced payments are authorized. There are no exceptions. 191 January 27, 2014 New Business 7 -g 16 of 73 TOURISM FUNDS MAY NOT BE USED FOR: Prize money, scholarships, awards, plaques, or certificates. Travel expenses for event participants or officials. Projects restricted to private or exclusive participation. 4. Private entertainment, food, and beverages and lodging. Operating expenditures indirectly related to the project or event. 6. Legal, medical, engineering, accounting, auditing, planning, feasibility studies or other contracted services or fees. 7. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 8. Real property or capital improvements, new construction, renovation or restoration to facilities. 9. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 10. Interest or reduction of deficits and loans. 11. Expenses incurred or obligated prior to or after the project or event period. 12. Advertising and promotional materials distributed at the event site or after the event. 13. Payments for services or goods purchased for previous or other events. 14. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 15. Advance deposits of any kind. 14 PART II APPLICATION FOR FUNDS GENERAL INSTRUCTIONS January 27, 2014 New Business 7 -g 17 of 73 Please submit an original and fifteen (15) copies of your completed application and all supporting documents for consideration by the Collier County Tourist Development Council. Please print both sides of each page and reproduce copies in black and white only. Complete each item of each applicable section. DO NOT SKIP ANY INFORMATION THAT APPLIES TO YOUR EVENT. Please call Jack Wert, Tourism Director at (239) 252 -2402 with any questions. Be sure to have your Chief Official and Secretary signs the application on the last page. One copy of each of the following items is required and should be attached to your original application: () Charter, Articles of Incorporation, By -Laws, Proof of Current Status (except government entities) () Minutes of meeting authorizing officers to apply for these tourism tax funds () IRS Determination Letter of non - profit status (except government entities) () List of current Officers and Board members with terms or mayor, City Council () Organizational Chart () Copy of financial statement of your most recent fiscal year (except government entities) () Proof of Liability Insurance () Letters of Commitment from co- sponsors Name of Preparer: (Please Print) Signature of Preparer 15 January 27, 2014 New Business 7 -g 18 of 73 APPLICATION TOURIST DEVELOPMENT SPONSORSHIP FY 2013 -14 I GENERAL INFORMATION To assist us in evaluating the impact your event may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) NAME OF ORGANIZATION (2) NAME OF EVENT/PROJECT DATE OF EVENT LOCATION OF EVENT (3) CONTACT PERSON: Name: Phone #: ( ) E -mail address: (4) COMPLETE ADDRESS OF ORGANIZATION: STREET CITY ST ZIP PHONE: FAX: (5) ORGANIZATION'S CHIEF OFFICIAL: TITLE: PHONE: Address if different from above: FAX: (6) INTENDED USE OF FUNDS: (Refer to Authorized Uses of Funds and Unauthorized Uses of Funds) (7) AMOUNT REQUESTED $ (8) IF ENTIRE REQUEST CANNOT BE FUNDED, MAY THE PROJECT BE RESTRUCTURED WITH LESS TDC FUNDING? ( ) YES ( ) NO 16 January 27, 2014 New Business 7 -g 19 of 73 II DETAILS ON YOUR ORGANIZATION: In narrative form please describe your organization in the following areas. Use a separate sheet to complete these questions in detail. (1) What are your organization's goals and objectives? (2) What services does your organization provide? (3) How will your organization monitor expenditure of funds? (4) How will your event bring additional visitors and hotel room nights to Collier County? (5) What is your organization's experience in managing sponsorships and grants? III PREVIOUS EVENT EXPERIENCE Please indicate the experience you organization has had with other events or your experience with this event in past years. If you have received TDC funding for a previous event, please include a copy of your Final Status Report. NAME OF EVENT DATE AND LOCATION NUMBER OF PARTICIPANTS /GUESTS ECONOMIC IMPACT HOTEL ROOM NIGHTS Return on Investment (ROI) of tourist tax used to support the event. 17 IV EVENT INFORMATION (Use additional sheets where necessary.) (1) EVENT NAME: (2) TYPE OF EVENT: (3) DATE OF EVENT: LOCATION: (4) NUMBER OF DAYS: HOURS: FROM: (5) EVENT PROMOTER (IF OTHER THAN YOUR ORGANIZATION) NAME OF PROMOTER COMPANY NAME ADDRESS: PHONE and FAX (6) PROJECTED NUMBER OF LOCAL PARTICIPANTS, GUESTS AND MEDIA (7) PROJECTED NUMBER OF OUT -OF -TOWN PARTICIPANTS: AVERAGE NUMBER OF DAYS STAY IN COLLIER COUNTY: TO: January 27, 2014 New Business 7 -g 20 of 73 (8) PROJECTED NUMBER OF OUT -OF -TOWN GUESTS OF PARTICIPANTS: AVERAGE NUMBER OF DAYS STAY IN COLLIER COUNTY: (9) PROJECTED NUMBER OF OUT -OF -TOWN MEDIA PERSONS: AVERAGE NUMBER OF DAYS STAY IN COLLIER COUNTY: (10) TOTAL NUMBER OF HOTEL ROOMS REQUIRED IN COLLIER COUNTY FOR EVENT: (11) PROVIDE THE PROJECTED 4% TOURIST TAX REVENUE FROM THE PAID LODGING RESULTING FROM YOUR EVENT. (DO NOT USE MULTIPLIERS): $ (12) HOW DID YOU CALCULATE THIS ESTIMATED IMPACT? PLEASE EXPLAIN. (13) PROVIDE A LIST OF OTHER EVENT SPONSORS AND THE AMOUNT(S) OF THEIR SPONSORSHIPS. (14) PROVIDE THE LOCATION, CONTACT NAME AND PHONE NUMBER FOR THE EVENT FOR THE LAST THREE YEARS. (15) PLEASE PROVIDE DETAILS OF HOW THE EVENT WILL WORK. 18 January 27, 2014 New Business 7 -g 21 of 73 V SPORTS EVENT (If Applicable) (1) NAME OF SPORTS EVENT: (2) LOCATION OF EVENT: (IF MORE THAN ONE, LIST ON SEPARATE SHEET.) (3) TOTAL NUMBER OF FIELDS NEEDED: (4) TOTAL NUMBER OF FIELDS NEEDED PER DAY: (5) NUMBER OF LIGHTED FIELDS REQUIRED: (6) PROVIDE FIELD USE TIMES BY DAY. (7) SPECIAL FIELD REQUIREMENTS (PLEASE SPECIFY) VI OUTDOOR EVENT: (1) LOCATION AND SIZE OF LOCATION: (2) SPECIAL SITE REQUIREMENTS: VII CULTURAL ARTS EVENT (1) LOCATION AND SIZE OF LOCATION: (2) SPECIAL SITE REQUIREMENTS: E January 27, 2014 New Business 7 -g 22 of 73 PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX REQUEST $ ADDITIONAL FUNDING SOURCES (Must equal or exceed TDC funding request) TOTAL ADDITIONAL FUNDS $ OTHER INCOME SOURCES TOTAL OTHER INCOME $ TOTAL INCOME - ALL SOURCES $ 20 January 27, 2014 New Business 7 -g 23 of 73 PROJECT EXPENSES: Intended Expenditure of Tourist Tax Funds (Please refer to authorized and unauthorized uses on page 13 -14) Provide an itemized summary indicating the intended use of TDC funds. Please be as explicit as possible, including publication names, promotional materials, etc. and how much money will be expended for each cateeory. Use additional sheets if necessary. Total Tourism Funds Utilized: $ Other Project Expenses Total Other Project Expenses $ TOTAL PROJECT EXPENSES $ Profit (Loss) $ 21 January 27, 2014 New Business 7 -g 24 of 73 CERTIFICATION I have reviewed this Application for Grant Funds from the Tourist Development Council for FY 2013 -14. I am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. Chief Corporate Officer Date Seal Document Corporation Secretary Date Please attach a copy of the Corporate Minutes authorizing the application for Tourist Tax funds for the purposes stated in this grant application. 22 January 27, 2014 New Business 7 -g 25 of 73 EXHIBIT "B" Collier County Tourist Development Council Interim Status Report EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: TITLE: FAX: On an attached sheet, answer the_followin_g questions to identif>! the status of the event. Submit this report no later than March 30, 2014 or with anu interim requests -for _funds. These questions will identify the current status of the upcoming event and will be reviewed by the Grant Review Panel. If they feel you are behind schedule on the planning stages, they will make recommendations to help get the event back on schedule. ➢ ➢ Has the planning of this event started? ➢ ➢ At what point are you at with the planning stage for this event? (Percent of completion) ➢ ➢ What hotels /motels have committed to special rates or packages for the event? ➢ ➢ What is the estimated number of booked hotel/ motel rooms to this point for this event or activity? ➢ ➢ What is the total dollar amount to date of matching contributions? ➢ ➢ What is the status of the advertising and promotion for this event? ➢ ➢ If you have submitted any advertisements or printed pieces to the TDC staff for approval, please supply a sample and indicate the ad schedule. ➢ ➢ How has the public interest for this event been up to this point? 23 January 27, 2014 New Business 7 -g 26 of 73 EXHIBIT "C" Collier County Tourist Development Council Final Status Report EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: TITLE: FAX: On an attached sheet, answer the following questions for each element in your scope of work. Report to be submitted with the final request for reimbursement and no later than September 30, 2014. Is this a first time event? If not, how many times has this event taken place? ➢ What hotels (names) were used for special rates or packages for the event? ➢ What is the number of hotel room nights generated by this event? What are the total direct expenditures by participants and attendees generated by this event? What is the Return on Investment (ROI) on tourist taxes used in support of this event? ➢ List the vendors that have been paid and state if all vendors have been paid. What is the number of participants that came to this event? ➢ What is the percentage of the total participants from out of Collier County? ➢ What problems, if any, occurred if any during the event? ➢ List the out -of- county- advertising, marketing, and /or public relations that were used to promote this activity or event. ➢ How could the event be improved or expanded? 24 January 27, 2014 New Business 7 -g 27 of 73 EXHIBIT "D" REQUEST FOR FUNDS COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL EVENT NAME ORGANIZATION ADDRESS CONTACT PERSON TELEPHONE ( ) REQUEST PERIOD REQUEST# ( ) INTERIM REPORT FROM TO ( ) FINAL REPORT TOTAL CONTRACT AMOUNT $ EXPENSE BUDGET REIMBURSEMENT REQUESTED TOTALS NOTE: Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application and agreement. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany this request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. With each request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. Event participant questionnaires should be submitted with the Final Reimbursement request. Furnishing false information may constitute a violation of applicable State and Federal laws. CERTIFICATION OF FINANCIAL OFFICER: I certify that the above information is correct based on our official accounting system and records, consistently applied and maintained and that the cost shown have been made for the purpose of and in accordance with, the terms of the contract. The funds requested are for reimbursement of actual cost made during this time period. SIGNATURE TITLE 25 January 27, 2014 New Business 7 -g 28 of 73 EXHIBIT "E" v i<s Is I a rY' VISITOR QUESTIONNAIRE Welcome to the Paradise Coast ". Thank you for choosing this area for your visit. Please take a few minutes to complete the following questions so that we can better serve the needs of future visitors to Florida's Last Paradise 5"t. PLEASE REFER TO OUR PARADISE COAST BROCHURES FOR THE LOCATION OF ALL AREA ATTRACTIONS. NAME: ADDRESS: CITY ST ZIP DATE OF ARRIVAL: DATE OF DEPARTURE: WHERE ARE YOU HOTEL/RESORT FRIENDS /FAMILY CONDOMINIUM STAYING? NAME OF HOTEL AND CITY /AREA: NAME OF CONDOMINIUM /TIMESHARE: # OF ROOMS OCCUPIED x NUMBER OF NIGHTS STAYING IN COLLIER COUNTY = HOW DID YOU SELECT THE HOTEL /CONDOMINIUM? INTERNET( ) YOUR CHOICE( ) TRAVEL AGENT ( ) OTHER: NUMBER OF MEALS YOU & YOUR GROUP WILL EAT OUT: Number of people in your party = Number of days of your visit = Number of meals eaten out each day = PLANNED AREA ACTIVITIES: (Please circle all that apply) ARTS & CULTURE WATER SPORTS NATURE FAMILY ATTRACTIONS von Liebig Art Center Beaches Everglades Tour Naples Zoo Naples Museum of Art Naples Pier County Parks Naples Botanical Garden Sugden Theatre Shelling National Park Children's Museum Naples Philharmonic Fishing State Parks Fun `n Sun Water Park Art Galleries Boating Corkscrew Swamp Swamp Buggy Race Other Kayaking Conservancy of SW FL Mini Golf Other Lake Trafford King Richard's Fun Park Other Other SHOPPING AND DINING SIGHTSEEING MUSEUMS RELAXATION & Fifth Avenue South Lunch/Dinner Cruise/ County Complex ENTERTAINMENT Third Street South Sunset Cruise Everglades City Golf Waterside Shops City Trolley Tour Marco Island Spa Venetian Bay Everglades Tour Rookery Bay Shelling Bayfront Segway Tour Holocaust Seminole Casino Tin City Dolphin Cruise Naples Depot Lounges & Clubs Prime Outlets Other Palm Cottage Music Other Other Other 26 January 27, 2014 New Business 7 -g 29 of 73 > 1 CATEGORY 66C -2" NON - COUNTY OWNED MUSEUM GRANT APPLICATION FY 2013 -14 January 27, 2014 New Business 7 -g 30 of 73 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL GRANT FUNDING REQUEST CATEGORY "C -2" NON - COUNTY OWNED MUSEUM GRANT APPLICATION FISCAL YEAR 2013 -14 PART I - INSTRUCTIONS AND DEFINITIONS PURPOSE: This document sets forth the guidelines and categories for requests for funds from Tourist Development Taxes. Applications will be accepted from organizations that will promote tourism activities at their facilities during FY 2013 -14 within Collier County that will bring substantial numbers of overnight visitors to the County. AUTHORIZATION HISTORY: The Florida State Legislature enacted the Local Option Tourist Development Act (Section 125.0104, Florida Statutes) in response to the growing need of Florida counties to provide additional revenue sources for Tourist Development in an effort to stimulate the local economy. In response to this need, in 1990, the voters of Collier County approved a two (2) percent Tourist Development Tax on transient rental accommodations. A Tourist Development Council was also created in 1992 to assist the Collier County Board of County Commissioners (BOCC) in planning ways in which to use the revenues received through the Tourist Development Tax, based on statutory guidelines. The tax was increased to three (3) percent in 1996 and to 4% in 2005. The BOCC has the final determination of the allocation of TDC funds within the confines of F.S. 125.0104. ALLOCATION OF THE TOURIST TAX The four - percent (4 %) Tourist Development Tax revenue is allocated by the Tourist Development Plan approved by the Board of County Commissioners as follows: 50% for beach park facilities or beach improvement, maintenance, renourishment, restoration and erosion control, including pass and inlet maintenance shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public access as these uses relate to the physical preservation of the beach, shoreline or inland lake or river. 13.4% for County owned or operated museums, to acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote one or more county owned museums and for non - County owned museums that are owned and operated by not -for- profit organizations and open to the public. 36.6% for Advertising/Promoting and Special Events to bring tourism to Collier County 2 January 27, 2014 New Business 7 -g 31 of 73 TOURIST TAX ALLOCATION CONT. Further regulations concerning the use of the Tourist Development Tax proceeds are outlined in the Florida State Statute 125.0104, and the Collier County Ordinance 92 -60. TIMETABLE FOR REVIEW: The Tourist Development Council will distribute applications to organizations that express an interest in receiving funds for Fiscal Year 2013 -14 during the month of March 2013. Projects must meet the guidelines and criteria outlined in this document and must commence after October 1, 2013 and completed by September 30, 2014. Completed applications must be received by the Tourism Department Office no later than 5:00 P.M. on Tuesday, April 30, 2013. Applications shall be delivered to the Tourism Development Department Office: 2800 North Horseshoe Dr, Naples, FL 34104. For further information, telephone (239) 252 -2384. January 27, 2014 New Business 7 -g 32 of 73 APPLICANT INSTRUCTIONS ELIGIBILITY FOR FUNDING Category "C -2" designated by Collier County Ordinance 92 -60 as amended for Non - County owned Museum funding is available through the Tourist Development Council and Collier County Board of County Commissioners. The use of Category C -2 is designated by the Tourist Development Council (TDC) for out of county marketing and promotion of events, special exhibits or to increase visitation to museum facilities. C -2 grant funds are not to be used for construction of facilities. APPLICATION AND EVALUATION PROCEDURE: The following procedure will be strictly followed. All questions should be channeled through the Tourism Director's office. Please read the following instructions carefully and call the Tourism Department Office with any questions at 239 - 252 -2384. Incomplete or incorrect applications will be returned. The Tourism Director, serving as a facilitator, and a five (5) person Grant Review Panel made up of one hotel, one attraction, one restaurant, one retail and one cultural representative will review all applications to determine if they meet the established criteria for funding as indicated in the application form. Only those requests that will have a substantial economic impact on the County from visitors will be considered further. The Tourism Department office staff will notify qualifying applicants who are finalists. All finalists will then be invited to present their applications to the TDC in May or June 2013. The Tourist Development Council (TDC) will receive the recommendations from the Grant Review Panel and will vote on each qualifying applicant and prepare, in priority order, their recommendations for funding for Fiscal Year 2013 -14. Funding recommendations of the Tourist Development Council are final. The TDC recommendations will be presented to the Board of County Commissioners as part of the County's budget process for FY 2013 -14. After budget approval, contracts will be negotiated with the selected applicants, with assistance from the County Attorney's office, and then presented to the BCC for final approval. Once executed, these contracts will be monitored and Requests for Fund Forms will be reviewed and approved by the Tourism Director. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with applications will become a matter of public record, open to inspection by any citizen of the State of Florida subject to Chapter 119, Florida Statutes. 4 January 27, 2014 New Business 7 -g 33 of 73 SPECIAL NOTE: In the event that any funding request is turned down, the organization will not be permitted to come back to the TDC or Board of County Commissioners for the same event until the next fiscal year. An exception would be made if new information not previously presented might alter the TDC's decision. In this case, the applicant must bring the request back to the TDC for further review before approaching the County Commission. Funding Administration: No funding may be reimbursed until the Collier County Clerk of Courts Finance Department approves the Request for Funds and supporting documentation. Documenting Economic Impact: If any of the grant funding is to market or promote events at the museum, applicants will be required to distribute and collect questionnaires provided by the Tourism Department staff. These forms will assist in the tracking of participants' accommodations and spending patterns in Collier County while attending these events. The minimum number of required questionnaires must be equal to ten percent (10 %) of the event attendance or one hundred- fifty (150) whichever is greater. (Attached, Exhibit "B" Page 22). Grantees are also requested to tabulate all visitors at their facilities to determine their home residence and the amount of time they are staying in Collier County. Applicants should be aware that the TDC staff will also survey hotels to confirm the data collected by the applicant for event attendance. STATUS REPORTS: Interim Status Report: A detailed interim status report will be required no later than March 30, 2014 or with any interim Requests for Funds reimbursement. The report will document the progress to date of museum attendance and participants in events. Interim Reports will be reviewed by the Grant Review Panel as part of their review of the next year's grant applications. (Form Attached — Exhibit "B" Page 19). Final Status Report: A detailed final status report will be required to accompany the final Request for Reimbursement and is due no later than September 30, 2014. (Form Attached — Exhibit `C" Page 20.) PROCEDURES FOR DRAW OF FUNDS A Request for Funds Form (Attached - Exhibit "D" Page 21) must be completed on a reimbursement basis only and should be accompanied by proof of paid invoices. Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application and County agreement. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. Screen shots of on -line ads will be accepted as proof of performance. 5 January 27, 2014 New Business 7 -g 34 of 73 With each request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. No advanced payments of any expense by the County are authorized. If tourist development tax funds become inadequate to fund all of part of a TDC grant, the County reserves the right to reduce funding to a grantee accordingly. Grantees are encouraged to submit Requests for Reimbursement at least quarterly to avoid year -end deadlines. USE OF TOURISM DEVELOPMENT FUNDS Florida State Statutes 125.0104 section 5(A) 2 states that Tourism funds must be used to promote and advertise tourism in the State of Florida and nationally and internationally; however, if tax revenues are expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists. NOTICE: All collateral material and advertisements must identify the Collier County tourist development tax as a funding source. All printed material and all print and broadcast ads must contain the verbiage "A cooperative effort funded by the Collier County Tourist Development Tax "and /or display the CVB logo and website URL (www.paradisecoast.com) on printed materials and in broadcast ads where possible to qualify for reimbursement. AUDITS AND RECORDS The organization receiving funds shall maintain such records and accounts, including property, personnel, and financial records as are deemed necessary by the County to ensure a proper accounting for all TDC funds. The aforesaid records will be made available for audit or inspection purposes at any time during normal business hours and as often as the TDC deems necessary. They shall be made available to the TDC for examination, all such records with respect to any matters covered by this funding application. The organization receiving funding will permit the same to be examined and excerpts or transcriptions made from such records and audits of all contracts, invoices, materials, records of personnel and of employment, and data relating to all matters covered by this application. The TDC's right of inspection and audit shall also apply to any audits made by any other agency whether local, state, or federal. rel January 27, 2014 New Business 7 -g 35 of 73 Repeat Funding Requests This Point System will be used to determine the level of funding for repeating events. Scoring must equal at least 75 points. Year of Funding Request Maximum % of Funding Allowed 1St Up to 100% of Request 2nd Year Up to 80% of Requested Funding 3rd Year Up to 60% of Requested Funding 4th Year &s Beyond *Up to 100% of Requested Funding *Up to 100% funding may be recommended if TDT revenue generated from previous grant award was met or exceeded. The amount and priority of funding recommended for approval will be based on the final score in the Evaluation process described below. VA January 27, 2014 New Business 7 -g 36 of 73 USES OF TOURIST DEVELOPMENT TAX FUNDS AUTHORIZED USES OF FUNDS: The following are examples of how Tourist Development Funds may be used to promote tourism for Collier County by Museums. 1. Advertising and promotional expenses in media out of the Ft. Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier) in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad placement cost and distribution of direct mail. Creating an internet web site promoting the event or exhibit linked to the County's Tourism website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. Promotional costs for a major traveling exhibit to create new reasons to visit or extend a stay in Collier County Please be advised that Collier County policy requires the submission of vendor invoices, copies of credit card receipts and statements and two -sided copies of cancelled checks, on -line bill pay transaction registers or other acceptable evidence of payment, original tear sheets of print ads showing publication name and date, affidavit of broadcast dates and times, screenshots of on -line ads showing date of capture, or samples of printed materials to the Tourism Director or his designee, for review and upon verification by letter from the Grantee that the services or work performed as described in the invoice have been completed or that the goods have been received and that all vendors have been paid. Should these documents be unavailable, the Grantee may submit other legally viable evidence of payment subject to review and approval by the Clerk's Office. No advanced payments are authorized. There are no exceptions. January 27, 2014 New Business 7 -g 37 of 73 TOURISM FUNDS MAY NOT BE USED FOR: 1. Prize money, scholarships, awards, plaques, or certificates. 2. Travel expenses related to any traveling exhibit, contest judges or staff travel. 3. Projects restricted to private or exclusive participation. 4. Private entertainment, food, and beverages and lodging. 5. Operating expenditures directly or indirectly related to the project or event such as equipment or facility rental. 6. Legal, medical, engineering, accounting, auditing, planning, feasibility studies, consulting services or fees. 7. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 8. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 9. Interest or reduction of deficits and loans. 10. Expenses incurred or obligated prior to or after the project period. 11. Advertising and promotional materials distributed at the museum as part of an event, or after the event. 12. Payments for services or goods purchased for previous or other events. 13. Capital or infrastructure projects. 14. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 15. Deposits on exhibits. 0 January 27, 2014 New Business 7 -g 38 of 73 CRITERIA FOR EVALUATION OF APPLICATIONS Applications will be scored in the following categories with a maximum score of one hundred (100) points per applicant. I. RETURN ON INVESTMENT (ROI) OF TOURIST DEVELOPMENT TAX IN VISITOR SPENDING IN COLLIER COUNTY - Maximum 25 Points. Evidence that the project: serves to attract out -of- county visitors generating hotel /motel /campground rentals and tourist development tax; will be marketed to the fullest extent possible in an effective and efficient manner; demonstrates a willingness of the organizers to work with the tourism industry; commitment to develop other funding sources in subsequent years. II OUT -OF- COUNTY PROMOTION- Maximum 25 Points Any proposed out -of- County advertising to support the project is well thought out and detailed to show the potential broad awareness of the event in out -of- market media. Packaging of hotels, attractions and shopping through tour operators or travel agents will also be evaluated. III. SOUNDNESS OF PROPOSED PROJECT - Maximum 20 Points. The extent to which the project has clearly identified objectives; has assigned responsibilities and accountability; has a realistic timetable for implementation; has additional funding sources available that will be utilized; and that will accomplish the stated objectives. IV. STABILITY AND MANAGEMENT CAPACITY - Maximum 10 Points. A. A proven record or demonstrated capacities of the organization to develop resources, effectively plan, organize and implement the proposed project. B. The organization has a successful history of service in and to Collier County. C. Ability of the organization to administer public grants and to prepare and deliver the necessary progress reports. V. QUALITY & UNIQUENESS OF PROPOSED PROJECT - Maximum 10 Points. Extent, to which the activity provides a program for Collier County visitors and its residents, which is of significant merit and that, without such assistance, would not take place in the County. VI. PLAN TO HOLD EVENTS OR SPECIAL EXHIBITS DURING THE SHOULDER OR SLOW SEASONS OF THE YEAR (May- November) - Maximum 10 Points. 10 PART II APPLICATION FOR FUNDS GENERAL INSTRUCTIONS January 27, 2014 New Business 7 -g 39 of 73 Please submit an original and fifteen (15) copies of your completed application and all supporting documents for consideration by the Collier County Tourist Development Council. Please print on both sides of each page and reproduce copies in black and white only. Complete each item of each applicable section. DO NOT SKIP ANY INFORMATION THAT APPLIES TO YOUR ORGANIZATION. Please call the Tourism Office at (239) 252 -2384 with any questions. Be sure to have your Chief Official and Secretary signs the application on the last page. One copy of each of the following items is required and should be attached to your original application: () Charter, Articles of Incorporation, By -Laws, Proof of Current Status (except government entities) () Minutes of meeting authorizing officers to apply for these tourism tax funds () IRS Determination Letter of non - profit status and Form 990 (except government entities) O List of current Officers and Board members with terms, or mayor, City Council O Organizational Chart () Copy of financial statement of your most recent fiscal year reviewed or audited by a CPA (except government entities) () Proof of Liability Insurance () Letters of Commitment from co- sponsors and matching funds contributors Name of Preparer: (Please Print) Signature of Preparer 11 January 27, 2014 New Business 7 -g 40 of 73 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION SPECIAL CATEGORY "C -2" MUSEUM GRANTS FY 13 -14 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) NAME OF ORGANIZATION (2) NAME OF PROJECT (3) PROJECT INFORMATION: STREET ADDRESS: (4) CONTACT PERSON NAME; Phone #: E -mail Address: Cell Phone # (5) COMPLETE ADDRESS OF ORGANIZATION: STREET CITY ST ZIP PHONE: FAX: (6) ORGANIZATION'S CHIEF OFFICIAL: TITLE: PHONE: Address if different from above: FAX: (7) TYPE OF APPLICANT: O NON - PROFIT ( ) GOVERNMENT AGENCY ( ) FOR - PROFIT ORGANIZATION (8) GRANT AMOUNT REQUESTED: $ 12 January 27, 2014 New Business 7 -g 41 of 73 (9) MATCH/LOCAL COST SHARE AMOUNT: $ (10) PROJECT TYPE (CHECK ONE) ( ) MUSEUM EXHIBIT ACQUISITION PROJECT ( ) PROMOTIONAL MATERIALS (Brochures, flyers, website) O MARKETING PROGRAM FOR MUSEUM (Advertising, Public Relations, Social Media) ( ) OTHER (11) IF ENTIRE REQUEST CANNOT BE FUNDED, MAY THE PROJECT BE RESTRUCTURED WITH LESS TDC FUNDING? ( ) YES ( ) NO 12. PROJECT DESCRIPTION: describe in detail the project for which funding is requested 13. APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? If so, specify the year, the project name, the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR PROJECT NAME PREVIOUS GRANT AMOUNT $ # VISITORS ATTRACTED: # HOTEL ROOM NIGHTS GENERATED 13 January 27, 2014 New Business 7 -g 42 of 73 If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS REPORT including attendance, economic impact and other information that will enable the TDC staff and review panel to evaluate your prior experience. 14. MATCHING FUNDING SOURCES: List the sources and amounts of confirmed matching funds to support the amount of the grant. TOTAL MATCHING FUNDS: $ 15. Provide a brief explanation of the Direct Economic Impact this project will have on Collier County. This estimate should be based on the projected number of out of County overnight visitors to the planned event(s). The TDC office has a calculation model that you can use, if needed. 16. What is the current or anticipated annual visitation to your facility? 14 January 27, 2014 New Business 7 -g 43 of 73 II DETAILS ON YOUR ORGANIZATION: In narrative form please describe your organization in the following areas. Use a separate sheet to complete these questions in detail. (1) What are your organization's goals and objectives? (2) What services does your organization provide? (3) How will your organization monitor the expenditure of tourist tax funds? (4) How will your project bring additional visitors and hotel room nights to Collier County? (5) What is your organization's experience in managing sponsorships and grants? (6) What is your organization's current annual operating budget? $ 15 January 27, 2014 New Business 7 -g 44 of 73 PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX REQUEST $ ADDITIONAL FUNDING SOURCES (Must equal or exceed TDT funding request) TOTAL ADDITIONAL FUNDS $ OTHER INCOME SOURCES TOTAL OTHER INCOME $ TOTAL INCOME - ALL SOURCES $ 16 January 27, 2014 New Business 7 -g 45 of 73 PROJECT EXPENSES: Intended Utilization of Tourist Tax Funds Please refer to authorized and unauthorized uses on pages 8 and 9. Provide an itemized summary indicating the intended use of Tourist Tax (TDT) funds. Please be as explicit as possible, includinLy intended publications, promotional materials, etc. and how much money will be expended for each category. Use additional sheets if necessary. Total Tourist Tax Funds Utilized: $ Other Project Expenses Total Other Project Expenses $ TOTAL PROJECT EXPENSES $ Profit (Loss) $ 17 January 27, 2014 New Business 7 -g 46 of 73 CERTIFICATION I have reviewed this Application for Grant Funds from the Tourist Development Council for FY 2013 -14. I am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. Chief Corporate Officer Date Seal Document Corporation Secretary Date Please attach a copy of the Corporate Minutes authorizing the application for Tourist Tax funds for the purposes stated in this grant application. 18 January 27, 2014 New Business 7 -g 47 of 73 EXHIBIT "B" Collier County Tourist Development Council Interim Status Report ORGANIZATION NAME: REPORT DATES: FROM: PROJECT NAME: CONTACT PERSON: ADDRESS: PHONE: TITLE: FAX: On an attached sheet, answer the following questions to identify the status of the project. Submit this report no later than March 30, 2014 or with any interim Requests _for Funds. These questions will identify the current status of the project. This report will be reviewed by the Grant Review Panel and if they feel you are behind schedule on the planning stages, they will make recommendations to help get the project stay on schedule. ➢ Has the planning of this event or activity or project started? ➢ At what point are you at with the planning stage for this project? (Percent of completion) ➢ How many hotels/ motels room nights have been utilized or are scheduled to be utilized as a part of this event or activity or project? ➢ If you have submitted advertising and promotion for this project, please supply a sample and indicate the ad schedule. ➢ How has the public interest for this event(s) activity or project been up to this point? 19 January 27, 2014 New Business 7 -g 48 of 73 EXHIBIT "C" Collier County Tourist Development Council Final Status Report EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: TITLE: FAX: On an attached sheet, answer the _following questions _for each element in your scope of work. Submit this report with the Final Request _for Reimbursement no later than September 30, 2014. ➢ Was this a first time project? If not, how many times has this event taken place? ➢ What hotels /motels (names) were used for special rates or packages related to the event or exhibit? ➢ What are the total direct expenditures by visitors to your project, event(s), etc? ➢ List the vendors used in support of the event or exhibit, and state if all of these vendors have been paid. ➢ What is the total number of participants that came to your event? ➢ What is the percentage of the total participants from out of Collier County? ➢ What is the Return on Investment related to the tourist tax used in support of this grant? ➢ What problems occurred if any during the project event? ➢ Attach examples of the out -of- county- advertising, marketing, and /or public relations that was used to support the project. ➢ How could the project been improved or expanded? 20 January 27, 2014 New Business 7 -g 49 of 73 EXHIBIT "D" REQUEST FOR FUNDS COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL EVENT NAME ORGANIZATION ADDRESS CONTACT PERSON TELEPHONE ( ) REQUEST PERIOD FROM TO REQUEST# ( ) INTERIM REPORT ( ) FINAL REPORT TOTAL CONTRACT AMOUNT $ EXPENSES BUDGET REIMBURSEMENT REQUESTED TOTALS NOTE: Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application and agreement. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany this request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. For each request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. Furnishing false information may constitute a violation of applicable State and Federal laws. CERTIFICATION OF FINANCIAL OFFICER: I certify that the above information is correct based on our official accounting system and records, consistently applied and maintained and that the cost shown have been made for the purpose of and in accordance with, the terms of the contract. The funds requested are for reimbursement of actual cost made during this time period. SIGNATURE 21 TITLE January 27, 2014 New Business 7 -g 50 of 73 EXHIBIT "E" Naples 0 RiarcolsLud Everglades VISITOR QUESTIONNAIRE Welcome to the Paradise Coast sm. Thank you for choosing this area for your visit. Please take a few minutes to complete the following questions so that we can better serve the needs of future visitors to Florida's Last Paradise sm. PLEASE REFER TO OUR PARADISE COAST BROCHURES FOR THE LOCATION OF ALL AREA ATTRACTIONS. NAME: ADDRESS: CITY ST ZIP DATE OF ARRIVAL: DATE OF DEPARTURE: WHERE ARE YOU HOTEL /RESORT FRIENDS/FAMILY CONDOMINIUM STAYING? NAME OF HOTEL AND CITY /AREA: NAME OF CONDOMINIUM/TIMESHARE: # OF ROOMS OCCUPIED x NUMBER OF NIGHTS STAYING IN COLLIER COUNTY = HOW DID YOU SELECT THE HOTEL /CONDOMINIUM? INTERNET( ) YOUR CHOICE( ) TRAVEL AGENT ( ) OTHER: NUMBER OF MEALS YOU & YOUR GROUP WILL EAT OUT: Number of people in your party = Number of days of your visit = Number of meals eaten out each day = PLANNED AREA ACTIVITIES: (Please circle all that apply) ARTS & CULTURE WATER SPORTS NATURE FAMILY ATTRACTIONS von Liebig Art Center Beaches Everglades Tour Naples Zoo Naples Museum of Art Naples Pier County Parks Naples Botanical Garden Sugden Theatre Shelling National Park Children's Museum Naples Philharmonic Fishing State Parks Fun `n Sun Water Park Art Galleries Boating Corkscrew Swamp Swamp Buggy Race Other Kayaking Conservancy of SW FL Mini Golf Other Lake Trafford King Richard's Fun Park Other Other SHOPPING AND DINING SIGHTSEEING MUSEUMS RELAXATION & Fifth Avenue South Lunch/Dinner Cruise/ County Complex ENTERTAINMENT Third Street South Sunset Cruise Everglades City Golf Waterside Shops City Trolley Tour Marco Island Spa Venetian Bay Everglades Tour Rookery Bay Shelling Bayfront Segway Tour Holocaust Seminole Casino Tin City Dolphin Cruise Naples Depot Lounges & Clubs Prime Outlets Other Palm Cottage Music Other Other Other 22 January 27, 2014 New Business 7 -g 51 of 73 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL (TDC) GRANT FUNDING APPLICATION REQUEST CATEGORY "B" MARKETING AND EVENTS GRANTS FISCAL YEAR 2014 -15 TIMETABLE FOR REVIEW: Completed applications must be received by the Tourism Department Office no later than 5:00 P.M. on Friday, March 28, 2014. Applications shall be delivered to the Tourism Development Department Office: 2800 North Horseshoe Dr, Naples, FL 34104. For further information, telephone (239) 252 -2384. The Tourist Development Council (TDC) will receive the recommendations from the Grant Review Panel, and will vote on each qualifying applicant and prepare, in priority order, their recommendations for funding for Fiscal Year 2014 -15. Funding recommendations of the TDC are final, and will be presented to the Board of County Commissioners as part of the County's budget process for FY 2014 -15. After budget approval, contracts will be negotiated with the selected applicants, with assistance from the County Purchasing Department and the County Attorney's office, and then presented to the BCC for final approval. Once executed, these contracts will be monitored and Requests for Fund Forms and Status Reports will be reviewed by the Tourism Director before submission to County Finance for potential reimbursement. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with applications will become a matter of public record, open to inspection by any citizen of the State of Florida subject to Chapter 119, Florida Statutes. 1. All collateral material and advertisements must identify the Collier County tourist development tax as a funding source. All printed material and all print and broadcast ads must contain the verbiage: "A cooperative effort funded by the Collier County Tourist Development Tax "; and /or display the CVB logo and website (www.paradisecoast.com) on printed materials and in broadcast ads where possible to qualify for possible reimbursement. 2. Collier County policy requires the submission of vendor invoices, copies of credit card receipts and statements and two -sided copies of cancelled checks, on -line bill pay transaction registers or other acceptable evidence of payment, original tear sheets of print ads showing publication name and date, affidavit of broadcast dates and times, screenshots of on -line ads showing date of capture, or samples of printed materials to the Tourism Director or his designee, for review and upon verification by letter from the Grantee that the services or work performed as described in the invoice have been completed or that the goods have been received and that all vendors have been paid. Should these documents be unavailable, the Grantee may submit other legally viable evidence of payment subject to review and approval by the Clerk's Office. No advanced payments are authorized. There are no exceptions. 1 January 27, 2014 New Business 7 -g 52 of 73 REPEAT FUNDING REQUESTS The Point System below will be used to determine the recommended level of funding for repeating applicants. Year of Funding Request Maximum % of Funding Allowed 1 St Up to 100% of Request 2 nd Year Up to 80% of Requested Funding 3` Year Up to 60% of Requested Funding 4 Year & Beyond *Up to 50% of Requested Funding *Up to 50% funding may be recommended if room night projections from the last grant award was met. The amount and priority of funding recommended for approval will be based on the final score in the Evaluation process by the Grant Review Panel and the TDC. That total must be at least 75. AUTHORIZED USES OF TOURIST TAX FUNDS: Category `B" Tourist Tax Grant funding is available for the following types of uses. Advertising and promotional campaigns supporting events or marketing projects in media such as broadcast, web and regional print and distribution and must be placed in media outside the Fort Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier). Expenditures with these publications, broadcast and brochure distribution outside of the Ft. Myers DMA will be acceptable for reimbursement at full value. Coverage percentages in those outlets within Collier County will reduce the amount of reimbursement value available. 2. Printing and distribution of promotional pieces, creative design, printing, copying, ad placement cost and distribution of direct mail. 3. Creating an internet web site promoting the event linked to the County's Tourism website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. TOURISM FUNDS MAY NOT BE USED FOR: Prize money, scholarships, awards, plaques, or certificates. 2. Travel expenses related to any traveling exhibit, contest judges or staff travel. Projects restricted to private or exclusive participation. Private entertainment, food, and beverages and lodging. Operating expenditures directly or indirectly related to the project or event such as equipment or facility rental. January 27, 2014 New Business 7 -g 53 of 73 TOURISM FUNDS MAY NOT BE USED FOR: (Cont) 6. Legal, medical, engineering, accounting, auditing, planning, feasibility studies, consulting services or fees. 7. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 8. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 9. Interest or reduction of deficits and loans. 10. Expenses incurred or obligated prior to or after the project period. 11. Advertising and promotional materials distributed at the museum as part of an event, or after the event. 12. Payments for services or goods purchased for previous or other events. 13. Capital or infrastructure projects. 14. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 15. Deposits on exhibits. MARKETING GRANT CATEGORIES /GUIDELINES 1. The maximum allowable grant amount of any single event is $25,000. 2. Priority for grant funding will be given to events held during our destination's shoulder and slow season (May- November). 3. Events must be at least two (2) days in duration. 4. Events must generate at least 100 hotel room nights per day of the event. I Major Events: Staged in the County that will attract large numbers of overnight visitors from outside the County. Examples are multiple -day art, food and entertainment festivals. II Sponsorships: Minimum two -day events with 100 or more hotel room nights per day of the event. Funds are to be used exclusively for advertising and promotion in media with coverage outside the Fort Myers DMA (Desoto, Charlotte, Glades, Lee, Hendry and Collier Counties). III First Time Events: These include newly created events, or ones that have little history. Events in this category may be funded up to a maximum of $25,000 per event. Subsequent year funding will be determined by results of the first or subsequent year room night production resulting from the event. IV Cultural Events: Two or more day events that bring significant number of out of area visitors to Collier County using the same guidelines as events listed above. 3 January 27, 2014 New Business 7 -g 54 of 73 V Marketing Assistance: Organizations located in Collier County that request marketing assistance for projects highlighting more than one tourism business that further the mission of the TDC and the CVB and do not meet the guidelines for a Category C -2 Museum grant. Examples would be production of brochures, maps, special package promotions and facility marketing programs. APPLICATION FOR GRANT FUNDING GENERAL INSTRUCTIONS 1. Please submit an original and fifteen (15) copies of your completed application and all supporting documents for consideration by the Collier County Tourist Development Council. Please print on both sides of each page and reproduce copies in black and white only. 2. Complete each item of each applicable section. DO NOT SKIP ANY INFORMATION THAT APPLIES TO YOUR ORGANIZATION. Please call the Tourism Office at (239) 252 -2384 with any questions. 3. Be sure to have your Chief Official and Secretary signs the application on the last page. 4. One copy of each of the following items is required and attached to original application: ( ) Charter, Articles of Incorporation, By -Laws, Proof of Current State of Florida Status (except government entities) () Minutes of meeting authorizing officers to apply for these tourism tax funds O IRS Determination Letter of non -profit status O Form 990 (except government entities) () List of current Officers and Board members with terms, or mayor, City Council O Organizational Chart () Copy of financial statement of your most recent fiscal year reviewed or audited by a CPA (except government entities) O Proof of Liability Insurance naming Collier County as an additional insured. () Letters of Commitment from co- sponsors and matching funds contributors Name of Grant Preparer: (Please Print) Signature of Grant Preparer 4 Date January 27, 2014 New Business 7 -g 55 of 73 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY "B" MARKETING OR EVENT GRANTS FY 14 -15 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) NAME OF ORGANIZATION (2) NAME OF PROJECT OR EVENT (3) MUSEUM INFORMATION: Contact Person's Name: Phone #: Cell Phone # E -mail Address: (5) COMPLETE ADDRESS OF ORGANIZATION: STREET CITY ST ZIP PHONE: FAX: (6) ORGANIZATION'S CHIEF OFFICIAL'S NAME: TITLE: Address if different from above: PHONE: FAX: E -Mail: (7) ORGANIZATIONAL STRUCTURE: O NON - PROFIT O GOVERNMENT AGENCY ( ) FOR - PROFIT ORGANIZATION (8) GRANT AMOUNT REQUESTED: $ (9) MATCH/LOCAL COST SHARE AMOUNT: $ 0 January 27, 2014 New Business 7 -g 56 of 73 (10) PROJECT TYPE (Check all that apply) ( ) PROMOTIONAL MATERIALS (Brochures, flyers, website) O MARKETING PROGRAM (Advertising, Public Relations, Digital or Social Media) ( ) OTHER (Describe (11) If the entire Tourist Tax funding request cannot be funding, may the project be restructured with less funding? ( ) YES ( ) NO (12). PROJECT DESCRIPTION: describe in detail the project for which funding is requested (13). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? ( ) YES ( ) NO. If "Yes ", specify the year (s), the project name, the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR PROJECT/EVENT NAME PREVIOUS GRANT AMOUNT $ # VISITORS ATTRACTED: # HOTEL ROOM NIGHTS GENERATED If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS REPORT including attendance, economic impact and other information that will enable the TDC staff and review panel to evaluate your prior experience. (14). MATCHING & OTHER FUNDING SOURCES: List the sources and amounts of confirmed matching funds and planned revenue sources to support the amount of the grant. Tourist Tax grant funds cannot be the sole source of funding. TOTAL MATCH /OTHER FUNDS: $ D January 27, 2014 New Business 7 -g 57 of 73 (15) Provide projections of the Direct Economic Impact this project will have on Collier County. The TDC office has a calculation model that you can use, if needed. Projected # of Overnight Visitors Tourist Tax Revenue $ Economic Impact: $ Hotel Room Nights Visitor Spending $ PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST $ TOTAL ADDITIONAL FUNDING SOURCES (From previous page) $ OTHER INCOME SOURCES $ TOTAL INCOME - ALL SOURCES $ PROJECT EXPENSES: Intended Uses of Tourist Tax Grant Funds: Please refer to authorized and unauthorized uses on pages 2 and 3. Provide an itemized summary indicating the intended use of Tourist Tax (TDT) funds. Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed. Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. T Total Tourist Tax Funds Utilized: $ Other Project Expenses not using Tourist tax grant funds: Total Other Project Expenses: $ TOTAL PROJECT EXPENSES Profit (Loss) 7 January 27, 2014 New Business 7 -g 58 of 73 CERTIFICATION Please attach a copy of the Corporate Minutes authorizing this application for Tourist Tax Grant funds for the purposes stated in this application I have reviewed this Application for Grant Funds from the Tourist Development Council for FY 2013 -14. I am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. Chief Corporate Officer: Corporation Secretary Signature Printed Name and Title Date Signature Printed Name and Title Date January 27, 2014 New Business 7 -g 59 of 73 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL (TDC) GRANT FUNDING APPLICATION REQUEST CATEGORY "C -2" NON - COUNTY OWNED MUSEUM GRANT FISCAL YEAR 2014 -15 TIMETABLE FOR REVIEW: Completed applications must be received by the Tourism Department Office no later than 5:00 P.M. on Friday, March 28, 2014. Applications shall be delivered to the Tourism Development Department Office: 2800 North Horseshoe Dr, Naples, FL 34104. For further information, telephone (239) 252 -2384. The Tourist Development Council (TDC) will receive the recommendations from the Grant Review Panel, and will vote on each qualifying applicant and prepare, in priority order, their recommendations for funding for Fiscal Year 2014 -15. Funding recommendations of the TDC are final, and will be presented to the Board of County Commissioners as part of the County's budget process for FY 2014 -15. After budget approval, contracts will be negotiated with the selected applicants, with assistance from the County Purchasing Department and the County Attorney's office, and then presented to the BCC for final approval. Once executed, these contracts will be monitored and Requests for Fund Forms and Status Reports will be reviewed by the Tourism Director before submission to County Finance for potential reimbursement. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with applications will become a matter of public record, open to inspection by any citizen of the State of Florida subject to Chapter 119, Florida Statutes. REOUIREMENTS: 1. All collateral material and advertisements must identify the Collier County tourist development tax as a funding source. All printed material and all print and broadcast ads must contain the verbiage "A cooperative effort funded by the Collier County Tourist Development Tax "; and /or display the CVB logo and website URL www.paradisecoast.com) on printed materials and in broadcast ads where possible to qualify for reimbursement. 2. Collier County policy requires the submission of vendor invoices, copies of credit card receipts and statements and two -sided copies of cancelled checks, on -line bill pay transaction registers or other acceptable evidence of payment, original tear sheets of print ads showing publication name and date, affidavit of broadcast dates and times, screenshots of on -line ads showing date of capture, or samples of printed materials to the Tourism Director or his designee, for review and upon verification by letter from the Grantee that the services or work performed as described in the invoice have been completed or that the goods have been received and that all vendors have been paid. Should these documents be unavailable, the Grantee may submit other legally viable evidence of payment subject to review and approval by the Clerk's Office. No advanced payments are authorized. There are no exceptions. 1 January 27, 2014 New Business 7 -g 60 of 73 REPEAT FUNDING REQUESTS The Point System below will be used to determine the recommended level of funding for repeating applicants. Year of Funding Request Maximum % of Funding Allowed 1St Up to 100% of Request 2° Year Up to 80% of Requested Funding 3r Year Up to 60% of Requested Funding 4 Year & Beyond *Up to 50% of Requested Funding *Up to 50% funding may be recommended if projected hotel room nights generated from previous grant award was met. The amount and priority of funding recommended for approval will be based on the final score in the Evaluation process by the Grant Review Panel and the TDC. Total total must be at least 75. AUTHORIZED USES OF TOURIST TAX FUNDS: The following are examples of how Tourist Development Funds may be used by non - County owned or operated museums to promote tourism to Collier County. Advertising and promotional expenses in media out of the Ft. Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier) in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad placement cost and distribution of direct mail. 2. Creating an internet web site promoting the event or exhibit linked to the County's Tourism website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. 3. Promotional costs for a major traveling exhibit to create new reasons to visit or extend a stay in Collier County January 27, 2014 New Business 7 -g 61 of 73 TOURISM FUNDS MAY NOT BE USED FOR: 1. Prize money, scholarships, awards, plaques, or certificates. 2. Travel expenses related to any traveling exhibit, contest judges or staff travel. 3. Projects restricted to private or exclusive participation. 4. Private entertainment, food, and beverages and lodging. 5. Operating expenditures directly or indirectly related to the project or event such as equipment or facility rental. 6. Legal, medical, engineering, accounting, auditing, planning, feasibility studies, consulting services or fees. 7. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 8. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 9. Interest or reduction of deficits and loans. 10. Expenses incurred or obligated prior to or after the project period. 11. Advertising and promotional materials distributed at the museum as part of an event, or after the event. 12. Payments for services or goods purchased for previous or other events. 13. Capital or infrastructure projects. 14. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 15. Deposits on exhibits. 3 January 27, 2014 New Business 7 -g 62 of 73 APPLICATION FOR FUNDS GENERAL INSTRUCTIONS 1. Please submit an original and fifteen (15) copies of your completed application and all supporting documents for consideration by the Collier County Tourist Development Council. Please print on both sides of each page and reproduce copies in black and white only. 2. Complete each item of each applicable section. DO NOT SKIP ANY INFORMATION THAT APPLIES TO YOUR ORGANIZATION. Please call the Tourism Office at (239) 252 -2384 with any questions. 3. Be sure to have your Chief Official and Secretary signs the application on the last page. 4. One copy of each of the following items is required and attached to original application: ( ) Charter, Articles of Incorporation, By -Laws, Proof of Current State of Florida Status (except government entities) () Minutes of meeting authorizing officers to apply for these tourism tax funds () IRS Determination Letter of non - profit status () Form 990 (except government entities) () List of current Officers and Board members with terms, or mayor, City Council O Organizational Chart () Copy of financial statement of your most recent fiscal year reviewed or audited by a CPA (except government entities) () Proof of Liability Insurance naming Collier County as an additional insured. () Letters of Commitment from co- sponsors and matching funds contributors Name of Grant Preparer: (Please Print) Signature of Grant Preparer 4 Date January 27, 2014 New Business 7 -g 63 of 73 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY "C -2" NON - COUNTY OWNED MUSEUM GRANTS FY 13 -14 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) NAME OF ORGANIZATION (2) NAME OF PROJECT (3) MUSEUM INFORMATION: Contact Person's Name: Phone #: Cell Phone # E -mail Address: (5) COMPLETE ADDRESS OF ORGANIZATION: STREET CITY_ PHONE: ST ZIP FAX: (6) ORGANIZATION'S CHIEF OFFICIAL'S NAME: TITLE: PHONE: E -Mail: Address if different from above: FAX: (7) ORGANIZATIONAL STRUCTURE: ( ) NON - PROFIT O GOVERNMENT AGENCY ( ) FOR - PROFIT ORGANIZATION (8) GRANT AMOUNT REQUESTED: $ (9) MATCHILOCAL COST SHARE AMOUNT: $ 5 January 27, 2014 New Business 7 -g 64 of 73 (10) PROJECT TYPE (Check all that apply) ( ) MUSEUM EXHIBIT ACQUISITION PROJECT ( ) PROMOTIONAL MATERIALS (Brochures, flyers, website) O MARKETING PROGRAM FOR MUSEUM (Advertising, Public Relations, Digital or Social Media) ) OTHER (Describe) (11) If the entire Tourist Tax funding request cannot be funding, may the project be restructured with less funding? ( ) YES ( ) NO (12). PROJECT DESCRIPTION: describe in detail the project for which funding is requested (13). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? ( ) YES ( ) NO. If "Yes ", specify the year (s), the project name, the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR PROJECT NAME PREVIOUS GRANT AMOUNT $ # VISITORS ATTRACTED: # HOTEL ROOM NIGHTS GENERATED If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS REPORT including attendance, economic impact and other information that will enable the TDC staff and review panel to evaluate your prior experience. (14). MATCHING & OTHER FUNDING SOURCES: List the sources and amounts of confirmed matching funds and planned revenue sources to support the amount of the grant. Tourist Tax grant funds cannot be the sole source of funding. TOTAL MATCH /OTHER FUNDS: $ January 27, 2014 New Business 7 -g 65 of 73 (15) Provide projections of the Direct Economic Impact this project will have on Collier County. The TDC office has a calculation model that you can use, if needed. Projected # of Overnight Visitors Hotel Room Nights Tourist Tax Revenue $ Economic Impact: $ Visitor Spending $ (16) What is the current or anticipated annual visitation to your facility? PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST $ TOTAL ADDITIONAL FUNDING SOURCES (From previous page) $ OTHER INCOME SOURCES $ TOTAL INCOME - ALL SOURCES $ PROJECT EXPENSES: Intended Utilization of Tourist Tax Funds Please refer to authorized and unauthorized uses on pages _8 and _9. Provide an itemized summary indicating the intended use of Tourist Tax (TDT) funds. Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed. Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. Total Tourist Tax Funds Utilized: 7 Other Project Expenses not using Tourist tax grant funds: Total Other Project Expenses: January 27, 2014 New Business 7 -g 66 of 73 TOTAL PROJECT EXPENSES $ Profit (Loss) CERTIFICATION Please attach a copy of the Corporate Minutes authorizing this application for Tourist Tax Grant funds for the purposes stated in this application I have reviewed this Application for Grant Funds from the Tourist Development Council for FY 2013 -14. 1 am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. Chief Corporate Officer: Corporation Secretary Signature Printed Name and Title Date Signature Printed Name and Title Date 8 January 27, 2014 New Business 7 -g Collier County Tourism Sports Event Assistance 67 of 73 PURPOSE: This document sets forth the guidelines and categories for requests for funds to support Sporting /Sports Events from Tourist Development Taxes. Applications will be accepted from organizations that will sponsor and promote sports tourism events within Collier County that bring substantial numbers of visitors to the County. FUNDING ELIGIBILITY The intent of the Special Events Assistance Program is to provide funding assistance for events that attract overnight visitors to Collier County impacting the commercial lodging industry, hotels /motels, campgrounds, condominiums as well as restaurants, retail establishments and other businesses. To be considered for funding, the following criteria have been established: 1. The sports / sporting event must have the potential to bring or have had past history of bringing out -of -town visitors. 2. Applicant must agree to promote Collier County including websites and use of logos and provide a marketing /promotions plan. 3. Applicant must provide projected visitor impact and track visitor hotel usage. 4. Applicant must provide a detailed event budget. 5. The event must use commercial lodging establishments within Collier County. 6. Must provide necessary Liability /Medical/Workers Comp Insurance Coverage. 7. Each application must include a signed Certification and Compliance page Applications will be evaluated on the following criteria; • Projected room nights created by overnight visitors. • Proposal has potential or previously proven ability to generate visitation to Collier County that includes overnight stays in Collier County commercial lodging. • Proposal contributes to overall appeal of Collier County as preferred visitor destination through its event offerings. • Proposal fits into overall marketing plan of the Tourism office. • Event marketing plan is well- defined and thorough and reaches outside of Southwest Florida. • Preference will be given to multiple day events and non -peak occupancy time periods. • The intended use of funds must fall within scope of the special events program as stated in policies. January 27, 2014 New Business 7 -g TYPES OF EVENTS: ss of 73 Sports or special events should have a history of, or the potential for attracting out -of- county visitors, either as participants or spectators, generating room nights. Sports Events are defined as organized tournaments or events that provide athletic competition to participants and entertainment to competitors / spectators. GUIDELINES: Priority for funding will be given to events held during non peak season. (May — November) Applicants must make the project or event accessible to the public and comply with State and Federal regulations. Advertising and promotional campaigns supporting events must target markets outside of Southwest Florida/ Collier County media such as broadcast, web and regional print and distribution. Expenditures with publications, broadcast and brochure distribution with circulation or reach outside of the Ft. Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier) are required. For media expenses signed station affidavits of times and dates commercials aired are needed. Use of Logos - collateral materials and print and broadcast advertisements must identify the Collier County tourist development tax as a source of funding. All printed and broadcast material should contain the verbiage "A cooperative effort funded by the Collier County Tourist Development Tax" and /or display the CVB logo and website url (www.paradisecoast.com) and (www.athletesinparadise.com) on all printed materials and in television ads to be considered for reimbursement. Use of Funds - Florida State Statutes 125.0104 section 5(A) 2 states that Tourism funds must be used to promote and advertise tourism in the State of Florida and nationally and internationally; however, if tax revenues are expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists. Failure to track room nights and visitor information will affect both the current and future funding requests. Allowable Expenses 1. Promotion, marketing and programming expenses to include paid advertising, print advertising, on- line advertising and promotions, social media platforms, production expenses. Must target outside of Southwest Florida. January 27, 2014 New Business 7 -g 2. Field rental fees, rental fees, permit fees, site fees (rentals, c6hwdted help, insurance) sanctioning fees, rights fees directly related to the funded event. Unallowable Expenses 1. Administrative or general expenses. 2. Building projects or permanent equipment expenses. 3. Hospitality and or social events, fundraising costs / functions. 4. Expenses and debts not related to event. Funds will be disbursed after completion of the post event report, and the verification of hotel nights. The grantee must provide proof of eligible expenses with payment records such as credit card, bank processed check records, or bank statements. In some cases, rights fees and eligible expenses will be paid directly to vendors. Tracking Visitors and Event Impact Event must track Visitors using Tracking Forms/ surveys and complete, a post event report. To be eligible for funding, event promoter or rights holder will be required to collect these forms from all participants / teams. A post event report is mandatory. Review Process Applications will be reviewed by the Sports Marketing Staff of the Tourism Department, and a committee with representation from Collier County Sports Council, and TDC Grant Review Panel. Funding will be approved by Tourist Development Council. 2. Deadlines will be set by staff and applications must be submitted and received 60 days prior to event and a date which allows for TDC review. 3. All funding based on fiscal year tourist tax budget availability. Grant Request Funding Levels Events will be recommended for funding based on the potential room nights generated from the event. If the review panel believes the room nights are unrealistic, they may adjust the funding level accordingly. The following chart serves as a guideline for funding. Funding consideration will be based on submitted budget and eligible expenses. Estimated Room Nights Funding Range 500 and over $4,500 - $6,500 200 -499 $2,400 - $4,499 100 -199 $1,201-$2,399 Less Than 100 $0-$1,200 January 27, 2014 New Business 7 -g 70 of 73 Collier County Tourism Sports Event Assistance Application 1. Organization Making Request 2. Non - Profit Tax ID No. or Federal Tax ID No. 3. Contact Person /Responsible Party 4. Address 5. City: 6. Cell M 7. Email: 8. Name of Event: 9. Website: 10. Venue: 11. Sanctioning Organization: 12. Event Date(s) State Zip Alternate phone# 13. Description of Event (Format, participants, sanctioning body, etc) 14. History of Event (Past cities event has been held in, past participants, past number of participants and visitors, etc) 4 January 27, 2014 New Business 7 -g 71 of 73 15. Proposed Use of Funds Please support request with attached budget page to able expense(s) to be considered for funding (see page 2 Item $ Amount I Eligible Cateaory Total How will this funding increase number of visitors and impact the success of your event? what is your plan to track the impact of this funding? Summarize your marketing Ian for the event including all media. Economic Impact / participant projections 1. Total expected Participants (competitors, coaches, trainers, officials, etc.) ADULT Out -of- State: In- State: YOUTH Out -of- State: In- State: 2. Total expected Spectators (fans, family, friends, etc.) ADULT Out -of- State: In- State: YOUTH Out -of- State: In- State: 3. Total expected Media Out -of- State: In- State: Additional information to support visitor and participant projections 5 January 27, 2014 New Business 7 -g 72 of 73 EVENT BUDGET Projected Income Sources $ $ TOURIST DEVELOPMENT REQUEST $ Projected Expenses TOTAL OTHER INCOME $ PROJECTED PROFIT / LOSS $ January 27, 2014 New Business 7 -g 73 of 73 CERTIFICATION AND COMPLIANCE APPLICANT: I hereby certify that the information contained in this application is true and correct to the best of my knowledge and that I have read the Policies and Procedures of the Collier County Special Event Assistance Program and will abide by all legal, financial, and reporting requirements as a condition of receiving grant funds from the Collier County Tourist Development Council. Signatures must be original in blue ink. Please attach written authorization from organizing entity showing authority to apply for Name: Please Print or Type Organization: Please Print or Type (Signature) Please return the original plus four (3) copies of the Application and the Certification & Compliance Page to: Chris O'Brien- Tourism Naples, Marco Island & Everglades Convention and Visitors Bureau 2800 Horseshoe Drive Naples, FL 34104 239 - 252 -4267 (Date) January 27, 2014 New Business 7 -h 1 of 3 EXECUTIVE SUMMARY Recommendation to approve a proposal with Humiston & Moore Engineers dated January 18, 2014 for Professional Services to develop a conceptual plan for an updated beach profile design on Marco Island under Contract 09- 5262 -52 for a not to exceed amount of $9,890 and make a finding that this item promotes tourism. OBJECTIVE: To move forward with Professional Services to develop a conceptual plan for an updated beach profile design on Marco Island. CONSIDERATIONS: Humiston & Moore will provide Professional Services to develop a conceptual plan for an updated beach profile design for the section of beach on Marco Island between DEP reference monuments R -135 and R -141. The purpose of the updated profile design is to reduce the ponding of water along the upland portion of the beach berm just seaward of the dune area. FISCAL IMPACT: Funds for this analysis have not been budgeted but are available in Fund 80166 Marco Renourishment Design - Tourist Development Tax Fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the November 14, 2013 Coastal Advisory Committee, this item was recommended for approval at $5,000 by a 5 to 0 vote. RECOMMENDATION: To approve a proposal with Humiston & Moore Engineers dated January 18, 2014 for Professional Services to develop a conceptual plan for an updated beach profile design on Marco Island under Contract 09- 5262 -52 for a not to exceed amount of $9,890 and make a finding that this item promotes tourism. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department Attachments: Proposal HUMISTON & MOORE ENGINEERS COASTAL ENGINEERING DESIGN AND PERMITTING January 18, 2014 Gary McAlpin, P.E., Coastal Zone Management Collier County Public Utilities Engineering Department 2800 North Horseshoe Drive Naples, FL 34104 Re: Proposal for Collier County Contract 09- 5262 -S2 Request for Work Order Dear Gary: January 27, 2014 New Business 7 -h 2of3 5679 STRAND COURT NAPLES, FLORIDA 34110 FAX: 239 594 2025 PHONE: 239 594 2021 This is in response to your request for Professional Services to develop a conceptual plan for an updated beach profile design for the section of beach on Marco Island between DEP reference monuments R -135 and R -141. The purpose of the updated profile design is to reduce the ponding of water along the upland portion of the beach berm just seaward of the dune area. The purpose of this task will be to: a) Determine if the project is doable and permittable by the Florida DEP. b) Determine how much sand will need to be removed and redistributed along the profile and how much beach width will be reduced at Mean High Water. c) Determine approximately how much the project would cost. It is our understanding that this first phase is intended to develop a conceptual design to be presented to the DEP for initial feedback on permitting feasibility. The following Scope of Work is proposed per Paragraph 1.2.2 of Contract Agreement 09- 5262 -S2 and is proposed in compliance with the Agreement for this conceptual phase: 1) Obtain updated beach profiles and conduct a site visit during survey data collection from the dune to wading depth detailed as follows: 13 Profiles total: a. 3 profiles (R -134 to R- 135.5) from a reasonable distance landward of the vegetation line (approx as shown in red) to wading depth. b. 10 profiles (R -136 to R- 141.5) from the monument (or a reasonable distance landward of the vegetation line) to wading depth. c. Deliverable from surveyor: xyz file only, noting the vegetation line, no drawing required. d. Per DEP policy: The data shall be collected at intervals not to exceed 25 ft. and at all grade breaks and attributed items along the profile sufficient to accurately describe the topography at the profile locations. 2) Develop a conceptual design of the new beach profiles from DEP reference monuments R -135.5 through R -141 involving transfer of sand from the seaward portion of the beach profile to the G: \webSiteKeny\2014TDCAgendas\1- 27- 14\NeWBusiness \Marco - Island -Berm Conceptual Design - Proposal.docx Page 1 of 2 January 27, 2014 New Business 7 -h 3of3 landward portion of the berm and meet with county staff for review. The plan will determine how much sand will need to be removed from the intertidal zone to taper from the berm to the intertidal zone from Sand Dollar Island to just north of the Marco Island Marriott and how much beach width will be removed. Finalize conceptual design will consist of a site plan and beach profiles at each station. 3) Develop initial preliminary opinion of probable costs. 4) Upon completion of the conceptual design, meet with the State of Florida Department of Environmental Protection (DEP) for their opinion if the project can be permitted by their agency. Deliverable: Conceptual Plans, Preliminary Opinion of Probable Cost, and summary of meeting with DEP. We proposed to provide these services on a time and materials basis at a not to exceed amount of $9,890 and complete this work within 30 days of our notice to proceed. Upon acceptance of this proposal, please issue a Work Order to incorporate these services. If county requests that H &M provide additional services, such services would be provided as Additional Services to be billed on a time and materials basis in accordance with the fee schedule that is included as part of the existing referenced Agreement, or the budget for any Additional Services tasks will be negotiated separately as deemed necessary, and a budget amendment will be requested. Sincerely yours, HUMISTON & MOORE ENGINEERS Brett D. Moore, P.E. 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O N > rn C13 rn r 0 a 0 v y o N N P-�'a N C7LO O C @ � r 7 � r W U Cn 2 M r C) N U N 0 W O z G co 7 N N ti r r r2 w a a m r N O r N r N c S V O N L L G1 m M cva Wo. m� a� 0 m� +� U) M ca 0 d •= L- < co = 0 DIRECTOR'S REPORT-Jack Wert November 201.3- Jan uary 2014 ADVOCACY ACTIVITIES January 27, 2014 Tourism Staff Reports 10 a -g Beach Renourishment project discussions with Coastal Zone Management & press DMAI Advocacy Committee Conf. Call on National legislation affecting tourism Opportunity Naples Research on tourism and hospitality BCC Agenda review meetings and BCC meetings TRADE SHOW ACTIVITY World Travel Market- Follow up with tour operators contacted at November show Final planning for Vakantiebeurs trade show in Utrecht Netherlands- brochure distribution only TOURISM INDUSTRY ACTIVITIES Visit Florida Marketing Retreat — Palm Beach FL Destination Marketing Accreditation Board (DMAP) meeting in Washington DC- Appointed incoming Chairman of DMAP Board for 2014 -15 Collier Lodging and CVB joint 4t` quarter event at Ritz Carlton Marco Island Chamber presentation on 2013 statistics at Marco Island Historical Museum PROMOTIONAL ACTIVITIES Shark Shootout Radio Call -in to LA Radio Station & Shark Shootout Information tent staffing Bob Harden On Line Radio Interview on tourism stats Conference calls with Jet Blue on New York/Boston promotions Regional Brazil promotion conference call with Charlotte, Lee and Sarasota Counties ADMINISTRATIVE Website enhancement meetings with staff and Miles Media to launch Beta site in January Meet with WGCU on TV series pilot January 27, 2014 Tourism Staff Reports 10 a -g AI.,ES DEPA_R,rME T - I.)ebi Delietiedetto — rtrt u Sgless Industry Relations — Sales • Gold Service Winners Best of the Best — Meeting & Conventions 2013 • Attended SITE Florida Chapter Board Installation Ft. Lauderdale 1/9/14 • Membership joined new Women's Network of Collier County — reopening local ties to encourage Bring your Meetings home and local networking Tourism relations —Attended luncheon 1/13/14 • Event - Inn on Fifth 12/17/13 networking local and partner relationships • Sales Missions in planning stages for New York and Philadelphia March 3- 5, 2014 • All Industry Hotel Partners received their year -end RFP lead reports from CVB in December (Michelle completed) New Product Development • Working on an In- Market post card to encourage return business from group attendees • Training and collaboration with new Leisure Sales Manager Claudia Jonsson — she is off and running strong! • Reviews and implementation of 2014 Sales strategic plan Fams /Site Visits • 1 Site visit concluded 1/15/14 • SITE Global 3 day Fam completed: 9 attendees, incentive market Trade Shows • Florida Encounter trade show completed: o 33 appointments and follow up is on going • SITE Global show was attended by Claudia • Registered for many of the 2014 shows • Revised Trade show list for 2014 New — Goal setting tool • 2014 Goals set up in Idss. RFP leads sent goal for 2014 is 249 (see annual report for goals detail for 2013) • 2013 Yearend report completed Requests for Proposal (RFP's) and Booked Business • Current report dates —Dec 14 — Jan. 14 • We sent out -17 RFP leads to partners, exceeded monthly goal January 27, 2014 Tourism Staff Reports 10 a -g 3 g@ Na , 4 eal and • 16 groups lost to other destinations on price, available dates • 10 Booked groups for 2,728 room nights and in projected $1,501,642.77 Economic Impact Sponsorships & RFP Enhancements • We approved 1 new request for RFP enhancement funding for this period totaling $1,500.00 • Two RFP enhancements turned definite. One lost. 1. If bookings are lost as part of an RFP enhancement arrangement, the funds are put back into reserve for future requests. Claudia Jonsson — Leisure Sales Activities New Product Development Travel Agents • Preparation for Florida Huddle • Registered for Philadelphia Inquirer Travel Show • Registered for Boston Globe Travel Show • Registered for NY Times Travel Show • Registered for XSite • Made 24 connections with Tour Operators at the NAJ RTO Summit from the Orlando and Miami areas. Follow up done and contact info shared with partners. Sales Missions Date set for combined sales mission to Philly and March 3 — 6, 2014 • Solicited partner participation for sales mission. Florida Association Market • Solicited partner participation for Xsite Feb 18, 2014. Familiarization Trips • Assisted in Site post FAM. Escorted participants back from Orlando Trade Shows • Attended Site Global Annual Conference December 7 -10, 2013 • Attended NAJ RTO Summit December 12 -14, 2013 • Follow up completed and leads shared to partners Goals - TBD • - Travel Agent Calls, Florida Association Market, Tour Operators, Airlines /other January 27, 2014 Tourism Staff Reports 10 a -g f,- I'URLIC REL.A'I'IONS & C(_ MMIJNICATIONS - JoNell Modvs & Angela Aline Events, Projects New York CVB Media Mission in November with multiple very positive media appointments Florida Panther Festival Nov. 16 event staffing /media relations VISIT FLORIDA strategic marketing retreat and communications committee meetings SATW Canadian chapter FAM (Dec. 7 -8) CyberAnger.com /Sports Fishing magazine FAM Nov. 7 -10 Tourism columns for Fort Myers News Press. Received front page of section with lead photo on Thanksgiving Day. Column for 2014 Tourism Outlook that ran with Lee County's on January 2. Naples Daily News Coffee & Community — met new publisher, new editor and editorial team Naples Press Club meeting with K.C. Shulberg, film producer Florida Huddle — International travel writers and tour operators Jan. 14 -16 PRSA Sunshine District Conference — assistance for upcoming state conference at Hilton Naples Media Visits Arranged by PR Team SATW Canadian Chapter post conference FAM Dec. 7 -8 Salty Shores, CyberAngler.com /Sports Fishing magazine Nov. 7 -10 Nathalie MOREAU (writer) + Stephanie VAJOU ( photographer) : Camping Car magazine Dec. 30 Upcoming Media Visits: David Whyte, Golf Vacations magazine /GoGolf.TV /Inflight airline video content With LHA, Michael Shiels, Michigan's Big Show radio and Web Joerg Modrow, Dumont Travel Guide, German publication. Accommodations for mid - February Upcoming Press Visits: Margit Boeckh: Margit researches for SRT which is Germany's biggest touristic news service (over 50 daily newspapers magazines, websites and external editorial dept. will be supplied). Angela in communication with our German representatives regarding a 2 -night stay in Naples for Ms. Boeckh at the end of November. Her accommodations have been secured, and work will take place on compiling her itinerary as we get closer to the date. Joerg Modrow, Dumont Travel Guide Florida: Checking availability for itinerary for photographer in our area February 25 -27, 2014 Sweden Golf Coverage: Referred inquiry to GreenLinks Golf Villas for "long stay" properties to profile for Bobbi Holman, member of the European Golf Writers Association based in Sweden, coming here to research coverage Digital • Paradise Coast Website Launch: Beta version of new website enhancements launched with 50% of web traffic diverted to beta site. Continue to tweak and update content on a January 27, 2014 Tourism Staff Reports 10 a -g 5 0 '3a+ ltrteat,4- nd Eve sgude* daily basis, including over 1,500 active listings, Major Annual Events, overall content. Athletes in Paradise site was hacked and had to be shut down. • Athletesinparadise.com has been rerouted to "Sports Listing Page" on Paradise Coast Website. Currently building Athletes in Paradise page on Paradise Coast Beta Page. (data to be migrated over in March via Miles) • Paradise Coast Facebook has reached over 10,000 Fans with paid advertising and organic reach. • Athletes in Paradise Facebook page has reached over 3,000 Fans with paid advertising & organic • Paradise Coast YouTube Channel redesigned and linked to Google+ Twitter: Reviewing all Twitter accounts. • Paradise agency handling daily posting for all accounts with PR team contributing content on a regular basis. News Releases • Naples nominated for most romantic N.A. getaway by USA Today's 106est • What's new with hotels, restaurants, attractions for 2014 • Florida Panther Festival pre -event releases • Paradise Coast Named IAGTO N.A. Destination of the Year • Provided UK release version to team there and for use by IAGTO • Finalized N.A. release version — held until after the award presented in Nov. • Rob Wells appointment release • Claudia Jonsson appointment release • Meetings Update for use at VISIT FLORIDA'S Florida Encounter annual meeting planner show Other Media Submissions • Fort Myers News- Press: Collier Tourism columns • Destination Weddings & Honeymoons: info to editor for writing our sponsored advertorial section; submitted approval upon final draft. • National Geographic —Joel Sartore: Invitation to appear at FL Panther Festival or to assist with trip to our area for Photo Ark project (not available this year, may work on a paid appearance for next year in conjunction with Defenders of Wildlife). • Midwest Living — Allie Knap (fact checker): Confirmed story details for destination feature on Naples /Marco Island, confirmed photos, requested clarification on statement re: "impossibly blue waters nearly four years after the Gulf oil spill" clarify that no oil ever reached our waters. • ESPN Southwest Florida — Reel Talk • 2014 Official Florida Travel Industry Guide: Destination update and what's new for 2014; Jack Wert comments; Cathy Christopher comments and travel agent incentives. • 2014 Official VISIT FLORIDA Guidebook: Provided destination update and JoNell Modys quotes 1I. NI OFFICE -Maggie McCarty, January 27, 2014 Tourism Staff Reports 10 a -g 6 Nliptry MAtco is nd ��r� -.►asp ��r PRODUCTION NOTES- December - January Activity ■ Fuxion Inc. - video ■ Blair LLC - print catalogue Blair is one of America's largest direct marketing mail order retailers, selling clothing and household goods. It is the 59th largest internet retailer and this is their second shoot in Collier in the past 12 months. The production shot from Jan. 7 through 21, filled 255 room nights and spent $405K locally. The Blair crew begins a set -up on the Naples beach for their Spring /Summer catalog. ■ First Unit Productions — video Production company shot "yoga for seniors" on Naples beach ■ Marsha Hunt Productions, Inc. - tv segment ■ TaylorMade - tv commercial As a sponsor of the Franklin Templeton Shootout golf tournament, the golf equipment company was able to capture interviews with players for upcoming promotional marketing. Vacant retail space was turned into a tv studio off -site. • Brand USA- tv commercial/ stills. Through Brand USA's specialized in- language content program, the destination was showcased for the U.K., Canada and German market. Three hosts visited a range of amenities in the area featuring kayaking, airboat tours, golf, dining, shopping, cultural activities and the beach. Distribution provided by DiscoverAmerica. com January 27, 2014 Tourism Staff Reports 10 a -g 7 o@ 'NArt� WORKING LEADS ' Discovery Channel — tv series • QVC — tv commercial • Kei Rowan -Young — indie film • Mindfield — tv commercial • SON — indie film ' TNT- tv show ■ Let It Play Prods — indie film Nov. 2014 start date possible • Untitled Jeff Nichols project — feature film (WB) • 25 — working title indie film Conference call with producer Start date has been moved to spring 2014 ■ KCS Prods. — indie film Preliminary casting has begun OPERATIONS ■ Issued film permits • Location library upload ' Lead /inquiry response ' Monthly Revenue Tracking D Followed -up with activity worksheets to clients D Recorded data ' Client Management ' - Opened a production file for each inquiry Brand USA used a number of locations January 27, 2014 Tourism Staff Reports 10 a -g 8 go N xufto 1 3a rl • Create content for social media (Twitter, FaceBook, LinkedIn) • Organizing London Broadcast Video Expo (BVE)In conjunction with the Production Guide U.K., Film Florida is hosting a reception for the industry during the tradeshow. The BVE is a showground for upcoming film makers. With over 200 of the most important producers together with big names like Sony, Apple ASE, Adobe, Canon and new exhibitors like Sonifex, Ikonoskop and others. MEETINGS /CONFERENCES • Film Florida Quarterly Board meeting • FL Film Commissioners Council • Film FL Legislative Committee- Film Florida's Legislative Committee has been persistently working on behalf of our entertainment production industry. Our goal is to create consistency and obtain funding for the current incentive program. We are working with key politicians on recommendations and language in the legislation to enhance Florida's competitiveness. • Toured Still Motion Studios Local owner provided a 1 -on -1 tour of local full- service studio for hire. A great addition for Nwamber 21 ltmeheon reamree iarhilittr name in outcrtatmmcnt world I'Napice Press Chib Pagc 1 afa photographers and production companies, the space features a 9000 cubic ft. infinity cove and a green/blue screen set. ft— Aln,siis W-16 r ildp slice aatog l",— NEWS - IMP HMR • INSIOFSOOOP • Wa9EUSPOTLX3.W . SCHOLARSHIP W, <.rxN:5C­ November 21 luncheon features familiar name in entertainment gowns world Irrfry r_rsn, =. P_. rlml • \':wnrllrr..901t1. Dy'n +err_;, kBATUR13D rm" Our Program YP Rsndy Jones rnetle myjab e• by writing a Nepka Daily New, 'BwiAesa C laws, -1.— afloat oar November LU'tl'I program presenter, KC 6chulherg. So— KC Short hpe already oppruved :h ;s copy. I'm going to and se It as our prornotinn for the Novamher 21 SNwet luncheon meeting. Note: INe is ana week I,, CI:+IeGmaIG oaft' than USUaI. *_W. T Iy4,DJd�1 KC 6chulherg - Whether preorda bed or not. Ito YCruw a KC Schulperg has erjoyed a prplifio:, eer it yo'. b' the family basin.... His g—difa,Ner, B.P. clss_alrtc, Schulberg, prcd.lced'Winis; the rirst ion to f rgM Your aver In A..' wlr. the Be St Pioure Oscar: In 1927.HI; gro llamprner, Adeline Scnulberg, in oc: ma[IMr was Hollywood, firm female !dlent agent Hi, lath er, SIUSIL Sehulberg. .COOP. bt we was ae In dependant producer /directof and exealive produce( or'The dart halo Today Show' for tO year,. His uncle. Budd 3ehuiberg. was the Oacer- —rd mwang In wlnnirg a,-,,nwrd,r f'On the Waterfront' starring Marlon Brenda tlr hr $n elowmem Ices Prior to Toning his win production Company In 1999, Schulborg eafved as ihm.i— ovasairl YNrldwide Plodueian Supervisor and then Sr. VP of Yeoddwido Marketing —hen Oise' for New York -bAted KedimarK Entertainment. a pfeaminaM pdduoer of wo.dwfulNPC television mini —iae and http:/"w ruplmPma lub,Wig 2017! I1in+, re¢ Ibcr- 2l- lunchun- {cumrce- [amilisr- namo -in... if1442014 ■ Naples Press Club Attended presentation by client /filmmaker K.C. Schulberg who isset to shoot indie film in late 2014. See following: SPORTS CO CII. — Cbris 0' Brien & Rob Wells January 27, 2014 Tourism Staff Reports 10 a -g 9 0 %J&* Nur , Wand TEAMS Conference (Travel, Entertainment and Management in Sports) -meet with National Governing Bodies to discuss future events. Set up site visits for Beach Rugby and Skate Boarding group. Meet with sales staff at Naples Beach Hotel and Golf Resort to look at open dates and possible volleyball, rugby and golf events. Met with Naples Holiday Basketball Shootout organizers to discuss promotion and December tournament. Attended LPGA CME Titleholders event and distributed information. Finalized BMX contract for February event with Sunshine Sate BMX Association and toured Wheels (BMX) at the Golden Gate Community Center. Event will bring 300+ riders to for a state regional. Met with directors of Winter National Senior Softball Tournament at North Collier Regional. Event held in partnership with Lee County. One hundred and thirty two teams played in this Winter National event. Attended Paradise Shootout Lacrosse Tournament. Event run by Corrigan sports enterprises at NCRP, the event brought 49 lacrosse teams and over 1000 high school boy's lacrosse players and families from 6 states. Met with Chuck Roth of the Naples Rowing Club. Visited rowing club site at Gordon River and discussed future opportunities for training. Conducted site visit at Sugden Regional Park for water events such as Pro Watercross and Hydro X Tour. Visited with staff at the Sanchez -Casa) Tennis Academy at Naples Bath and Tennis Club to look at facilities and discuss if our office can assist with future events. Assisted BD Global Corporation with logistics for 2013 Thanksgiving College Basketball Tournament at Germain Arena, the event had 16 collegiate teams over 2 week period and over 1500 room nights. Researched USA Triathlon Duathlon National Championships bid and venue needs. Contacted USA LaCrosse on facilities requirements to bid for 2015 Regional Event. Attended the USSSA Conference in Fort Myers to meet with USSSA directors in softball to discuss open dates for 2014. January 27, 2014 Tourism Staff Reports 10 a -g 10 5,4p"a, Sa,��c`�r� L n,1 .�t-FA Hired Rob Wells for Sports Tourism office of the Convention and Visitors Bureau, introduced him to Parks and Recreation staff. December 2013 Attended Quarterly Roundtable meeting at the Ritz Carlton Present overview of sports market in Collier County to the Board of County Commissioners at workshop. Attended Holiday Hoops tournament and met with organizers. Over 60 college coaches at tournament and 15 top ranked girls teams from 11 states including Kentucky, Ohio, California, North Carolina, and Louisiana. Met with Southwest Florida youth football organization to discuss possible summer football tournaments and training camps. Met with Parks and Recreation staff to schedule baseball/ softball tournaments for 2014. We have scheduled 20 events at North Collier Regional for 2014. Toured TwinEagles Golf Club to discuss bid for National Intercollegiate Athletics Association (NAIA) Women's National Golf Championship. Visited Wheels BMX facility at Golden Gate to meet Sunshine State Association director and local club staff to plan for upcoming events. Attended Franklin Templeton Shootout at Tiburon, distributed visitor guides and coordinated volunteers for booth at tournament. Met with Soccer Skills Unlimited to plan for Kelme Cup Soccer tournaments at North Collier Regional Park. First event will bring 50 clubs with 137 teams. There are two more weekends in January and 290 teams will play in tournaments. Attended meeting with Athletics Director and coaches from Ave Maria discussed possible new tournaments, events or camps for 2014. Conducted site visit with USA Beach Rugby and toured beach locations in Marco and Naples. Developed new lead system to distribute leads to hotels in IDSS system. Discussed January dates and facilities with Optimist Soccer for recreational soccer tournament. Tournament will host 40 -50 recreational teams at Vineyards. Corresponded with Florida Youth Soccer Association (FYSA) directors concerning Spring schedule and availability to host Regional C Playoffs. ONI AC- IJK 12F.PRESENTA,riVES- OonaLxh McCuflaLyh HIGHLIGHT OF THE MONTH: January 27, 2014 Tourism Staff Reports 10 a -g 11 ,J Xtuto 1 to 7o Cooke, CSMA Magazine, media visit from 27th — 28th November 2013. OMMAC worked with journalist Jo Cooke, from CSMA Magazine. CSMA Club (Formally Motoring & Leisure magazine) is delivered to Civil Service Motoring Association (CSMA) members 10 times a year. It includes articles about motoring and leisure as well as interviews, with a circulation of 275,766 readers and features travel lifestyle. We were able to support Jo's accommodation, staying at the Bayfront Inn Fifth Avenue. We also facilitated some site inspections of local hotels. OMMAC were delighted to receive positive feedback following Jo's recent visit. She had a very enjoyable trip to Naples and loved the Everglades experience, which she has already featured on her blog: http: / /iocooke.blogspot.co.uk /. Jo is currently working on her feature for CSMA, which is expected to appear within the next 3 months. MARKET UPDATE: Thomas Cook brings holiday brands under one team. Thomas Cook has brought Thomas Cook Signature, Thomas Cook and Airtours under one tour operations team as it launches 12 new long haul brochures. The travel firm says the move will allow more flexibility across their charter and scheduled holidays. New destinations Myanmar, Alaska and Manitoba are available in its long haul programme. The Dominican Republic, Jamaica and Varadero, Cuba, have been re- introduced as year -round options and Morocco has been re- introduced for Winter 2014 -15. Matt Appleby, head of product for long haul at Thomas Cook Tour Operations said: "By bringing all of our charter and scheduled holiday programmes under one roof, we have really been able to bring more consistency to the holidays we offer across the globe, whether that be on our charter or scheduled programme." Dublin Airport had 1.4m Passengers in November. Passenger numbers at Dublin Airport exceeded 1.4 million in November, a 7% increase on the same month last year. UK traffic recorded an 11% increase with almost 626,000 passengers travelling to and from Britain in November. . Transatlantic volumes increased by 5 %, with just under 123,000 passengers travelling to and from North America during the month. Almost 18.8 million passengers have travelled through Dublin Airport so far this year, a 5% increase on January- November 2012. TOUR OPERATOR ACTIVITY January 27, 2014 Tourism Staff Reports 10 a -g 12 � tck•ta 4+tara�l vet*jM - r Visit Florida Year End meeting & Christmas Luncheon: Attended this very successful meeting & had the opportunity to invite Virgin Holidays as our guests. This is an opportunity to discuss forthcoming events & activity for 2014. We have secured interest in a VIP tour operator fam together with Ft Myers possibly post Pow Hosted Virgin Atlantic Hosted a separate VIP Virgin Atlantic event, with the aim to secure support for a hosted fam at the end of 2014. We have pitched to host Virgin Atlantic's own VIP event for their top producing USA operators & agents - 'Champion of Champions' event. All very successful & we will follow up in the new year. Trailfinders, UK OMMAC is currently working with Andrew Lambert, Contract Manager USA, Trailfinders — one of the leading UK tour operators — for his forthcoming research trip to Naples from 18th _ 20th January, post Huddle. Naples Beach Hotel has offered to host accommodations & LaPlaya have offered lunch & site visit. OMMAC are in the process of working with head office to assist with transportation during his stay and will also reach out to additional properties to request site inspections as part of his visit. Trailfinders are looking to increase their offering on the Gulf Coast with their expansion into Florida. Baily Robinson, UK OMMAC is assisting Baily Robinson, UK based tour operator, specializing in luxury tailor made holidays. We've been asked to assist with a booking for their client, for two adults, who will be visiting Florida for two weeks & planning to spend 7 nights in Naples. OMMAC has provided recommended hotels and contact details and ordered information to be sent to Baily Robinson to help assist with their booking. Scott Dunn, UK Scott Dunn is a leading high -end UK tour operator & has recently expanded into the USA — with Florida as one of their feature destinations. We have been working with them to expand The Paradise Coast offerings. We are working with on of their specialist agent for a forthcoming fam trip in March. More details to follow in the new year. US Airtours, UK Following on from US Airtour's request for assistance to help arrange a staff /sales agents fam trip and site visit to Naples on Stn & 10th December, we have a secured accommodation for 11 agents staying at the Naples Bay Resort, with welcome bags from CVB on arrival. Final itinerary for the US Airtours UK fam has been confirmed to include a sunset cruise on the Naples tn Princess Cruise and possible visit at Inn on 5 January 27, 2014 Tourism Staff Reports 10 a -g 13@(5sa pk8 NUrr o Idand :vat Jetset Voyages / Equinoxiales, Paris. OMMAC has received a request from Jetset Voyages, one of the leading French tour operators based in Paris. They require support for one night's accommodation for a journalist visiting the Naples area during the Holiday Season. Working with JoNell and Angela we have confirmed one night's hosted stay on December 30th at The Lemon Tree Inn, for the journalist. Gulf Coast Clays at Port of the Islands Colin Burrows, President at Gulf Coast Clays has contacted OMMAC following his plans to attract British clay shooters to the Port of the Islands Gun Club, now under new management. Colin has plans for improvements to the facility and its sporting clay options and services. The club occupies over 50 acres on the edge of the Florida Everglades and is the only clay range in the region. Colin is to keen discuss possible angles to cover the UK & Ireland market during his London visit & OMMAC will meet with him in January. TRADE EVENTS Holiday World Show, Dublin, 24th —26 th January 2014 Following on the success of the 2013 Holiday World Show in Dublin, Visit Florida have again offered the opportunity for brochure distribution — we have confirmed our participation together with other Florida partners. The Holiday World Show ranks as one of the premier holiday travel sector trade shows in Ireland and is one of the most popular of its kind in the country. We are in the process setting up our registration, as well as Paradise Coast collateral, to include 500 destination guides for the show. TRADE MARKETING/ PROMOTIONS Letsgo2 tour operator, January Florida newsletter: OMMAC have been liaising with Letsgo2 who are creating a new Florida program. We have agreed to participate with their marketing activity to launch the Florida program. OMMAC managed to secure an inclusion free of charge which will help to drive sales during a key booking period. The campaign will launch with an e- newsletter on January 7th, which will be distributed to their 70k database, in addition to Letsgo2 supporting PPC and marketing. Additional follow up opportunities will be discussed. Great Golf Publication: Following meeting with Great Golf publications - we have reviewed the opportunity forwarded to the CVB & recommended not to participate at this time based on poor ROI — we will aim to work with them on a consumer promotion & monitor the results. There are other publications in the UK that have greater reach & will generate more for our destination. PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: January 27, 2014 Tourism Staff Reports 10 a -g 14 E , hUrfo slara4 CONTACT ACTIVITY RESULT o Cooke, CSMA We worked with UK Secured accommodation at the Bayfront magazine journalist Jo Cooke, who Inn Fifth Avenue and have recently as going to be in the received some feedback highlighted in Paradise Coast area and this month's highlight of the month. Jo writing a feature for CSMA has already written a blog feature and is Magazine, which has a currently pulling together the CSMA targeted circulation of feature, which will be out in the next 3 275,766 and features months. ravel and lifestyle content ndrew Fleming, OMMAC has received MMAC considered this opportunity Woman Magazine request for support with carefully along with head office, but we ccommodation, as well as didn't believe it to be the appropriate round activities for target audience, plus the trip is required journalist Andrew Fleming, in the middle of peak season. However, who is planning do a road we've requested to see if Andrew is rip with his partner in flexible with dates around April /May — Florida and the Everglades through to end September. We are from February 22 - March awaiting his response. 32014. Nina Saville, Cream We received an Unfortunately this opportunity fell Syndication hard -copy opportunity for support through, as one of the other destinations heFlashackers.com with luxury that Nina was intending on visiting on her online accommodation in the trip was unable to support their Naples area from accommodation so they have now journalist Nina Saville, whcdecided to not visit Florida in February. is planning to do a three week visit to Florida in February — March 2014. Circulation of150,000 hard - copies and 00 monthly online subscribers Social Media: Develop the Paradise We have planned a Facebook advertising Facebook and Twitter Coast UK Facebook page campaign to grow our UK fan base and Twitter account. involving ads and followed later by a competition. We feel we need this in place to boost the number of fans and interactivity. We plan to launch in Q1 2014 following approval from head office. January 27, 2014 Tourism Staff Reports 10 a-g GOLF THE FRIDAY 03RD JANUARY 2014 Golf operators name Florida's Paradise Coast best destination Florida's Paradise Coast has been named 2014's Golf Destination of the Year - North America. The region, which covers Naples, Marco Island and the Everglades-, received the accolade from the International Association of Golf Tour Operators (IAGTO) The region's tourism executive director, Jack Wert, said: "To be named North America's Golf Destination of the Year by the IAGTO membership is an enormous honour and serves to carry forward the positive recognition the destination received in 2013 as host of the IAGTO's annual North America Convention. "The greater Naples region is recognized by the National Golf Foundation as having the most holes per capita in the United States, and is often referred to as the Golf Capital of the World.. "This award further strengthens our ability to showcase worldwide all that Naples, Marco Island and the Everglades has to offer golfers and their families year-round-" IAGTO AWARDS COVERAGE- DESTINATION OF YEAR - NORTH AMERICA January 27, 2014 Tourism Staff Reports 10 a-g 161@(�% NfAMOUIAMI ------------- N. 17 G Florida's r_ try Para Year - North / LAGTO Award The Naples, K held its annus Club & Spa w event, it was t '7o be named series to carr North Americi Naples region States, and iE showcase wo round," More Informat .7, Golf operators name Florida's Paradise Coast best destination nation of the Nov ember 24,2013 on 1 58 pm In Beachbmker, Narita, Golf Resorts, Warni'i Comm.n.ts Off us annual MSign Up to see what your friends like. en [AGTO sort, Golf Injury Clwm Lawyers ng for the cu .vw.uzjutvidccyers�4u.�xr.uk Contact Injury La;,;,ytrs 4L7v Every Injury Ct= is Pmonal is honor and 's annual Florida's Paradise Coast has been named 20114's Golf Destination of the Year The greater - North America. ie United )ility to The region, which covers Naples, Marco [stand and the Everglades, received milies year- the accolade from the Internationat Association of Golf Tour Operators (IAGTO) . The region's tourism executive director, Jack Wert, said: "To be named North America's Golf Destination of the Year by the IAGTO membership is an enormous honour and serves to carry forward the positive recognition the destination received in 2013 as host of the IAGTO's annual. North America Convention. "The greater Naples region is recognized by the Nationat Golf Foundation as having the most holes per capita in the United States, and is often referred to as the Golf Capital of the World. "This award further strengthens our ability to showcase worldwide all that Naples, Marco [stand and the Everglades has to offer golfers and their families year-round." January 27, 2014 Tourism Staff Reports 10 a -g 17 A s AtaKOWAAd IAMONDF,- L ROPEAN REPRESENTATIVES — Stefanie Paul, Natasa Manic TOUR OPERATOR ACCOUNTS Key Accounts Tour Operator Achievement Cost FTI Secured additional hslf page in their FOC summer 2014 brochure, featuring a selection of leisure activities (eco- tours) in the NAP area, that can now be booked with FTI in advance. We were intensely involved in establishing the contact between the suppliers and FTI through their receptive. FTI Confirmed participation in the "FTI Online USD 5,200 Academy" in February 2014. We learned that the planned dedicated Visit Florida roadshow had to be cancelled, therefore we discussed with FTI other marketing options with a TA educational focus. The FTI online academy is an e- learning which we will share with Lee County (a total of 30 pages plus questionnaire in the end). E- learning will be online for 6 -8 months and the expected range is more than 1,000 travel agents that will be attending the e- learning. TUI This month, a group of 15 travel agents - FOC all airtours business club members, thus the top Tas in the high end segment - will be invited to a fam trip by TUI /airtours that is cosponsored by Ritz Carlton. We secured that a Naples branded USB stick including detailed information about the area will be sent to each attendee after the fam Swiss Accounts January 27, 2014 Tourism Staff Reports 10 a-g 1 Tour Operator Achievement Cost Skytours Contacted Anja Meier for an update: They foc decided to make some small amenclements in their portfolio. As from the Tour Consult next brochure (March 2014) they will have the Bellasera included instead of La Playa. Reason is that they felt the demand for 2 and 3 bedroom apartments is increasing Amerikareisen.at while their guests also tend to rather stay in Old Naples than on the beach. Also discussed about marketing opportunities for 2014 as we just learned that Visit Florida cancelled their plans of a joint Florida e- learning with Skytours. We exchanged some ideas with Anja who will send us a proposal accordingly. Secondary Accounts Tour Operator Achievement Cost Fairflight Finalized the flyer which will be foc distributed during theh 2014 consumer shows. Approved final layout. Tour Consult Steady contact with the tour operator, as the facebook part of the campaign is currently running. So far, they have published 2 posts, with 4 more to come. Amerikareisen.at The travel brochure has been published and since mid-December, the information can be found on their websife as well TRAVEL AGENTS January 27, 2014 Tourism Staff Reports 10 a -g 19 _ MAK01 Sales calls: Total of 24 personal visits to travel agents in Stuttgart Booking Assistance: Assisted 2 agencies requests on tours and accommodations Support: 2 agencies with destination posters and visitor guides and 1 with destination image clip to be included in their Florida information event for their clients. Contact with Naples Partners: Contacted LaPlaya Beach Hotel for detailed room descriptions and golf rates. Forwarded everything to the very high potential agency in Munich, Travel Network. After convincing them to book NAP instead of Ft. Myers, they have placed a very nice booking at the hotel for a family. EVENTS DiaMonde Dinner Event (Christmas Dinner Event) o Dates: 11.12.2013 • City: Cologne, Restaurant Fischermanns (www.restaurant - fischermanns.de) • Profile /Number of attendees: 24 travel agents. The attendees were all from very high and high potential Travel Agencies in the Cologne city center and surrounding area. The attendees were either travel agency Owners or Top - sellers, all highly specialized in selling luxury. The Agents are very familiar and big fans of DiaMonde as we have an office located in the Cologne, and relationships have been established over many years. It only took 4 hours, after the invitation was distributed, for us to have a full house confirmed! • Feedback: The event took place in a very popular and well known cosmopolitan Restaurant, called Fischermanns. A lot of the agents have heard about the Restaurant but never had the opportunity to visit, so they were really pleased about us hosting the event there. The food and service were incredible, so by so, that Agents exchanged business cards with the Restaurant for future use. We have received outstanding feedback during and following the event, also through personal thank you E- mails. An individual personal thank you mail was sent to all attendees. rn January 27, 2014 Tourism Staff Reports 10 a -g 20' fpc .tarrrlarxtt Registrations / Preparations • Preparation for consumer show CMT in Stuttgart, January 11 -19, 2014. • Preparation for Visit USA Austria Seminar in Linz and Graz, February 06 -07, 2014. • Preparation for Visit USA seminar in Zurich on February 5, 2014. • Preparation ITB Berlin, March 05 -09, 2014. Visit Florida Meeting: Attended the Visit Florida member meeting in Frankfurt (office Brand USA) on December 9, 2013. The meeting was followed by a little Christmas gettogether with all Florida partners. MARKETING Type of Activity Details Cost Facebook Initiated another round of facebook $1,000 advertising advertising in cooperation with the agency werbemutig to increase our fanbase. To date, we have almost 6,500 fans, which shows another huge success with the promotion. Blog Entry Secured the inclusion of the Naples boat - parade into the Visit Florida blog, which is published on their facebook fanpage and German website. Visit USA newsletter Secured inclusion of NAP into the Visit USA FOC monthly newsletter that is distributed to a total of 28,000 travel agents. We included the information about NAP elected by IAGTO as the "golf destination of the year" North America. Facebook # posts: 7 #fans: -✓6,400 MEDIA / PR Inclusion in travel magazines January 27, 2014 Tourism Staff Reports 10 a -g 21 �Nxs3 r o TIP Austria: Confirmed participation in the USA folder that is produced by TIP (Austria's best known trade magazine) every year as a 35 -page supplement. It will be published in February 2014, just right before the Visit USA Austria seminar where it will also be distributed, besides the consumer shows in Austria. Circulation is 16,000 copies, distributed to travel agents and consumers. We confirmed a half page advertorial at 2570USD. Provided input accordingly. 4 Press release o IAGTO Award Press Release: Published a press release after receiving the IAGTO Award. The press release was published on December 12th, and sent out to approx 2000 media contacts in DACH. Press requests o Zeit fur das Beste: Provided general information about the area to be included into a newly published visitor guide. It will be a visitor guide that offers some different kind of information and insider tips that cannot be found in other guides. We have further offered our support by additional information and image material. PROJECTS Give - aways: Ordered new NAP branded give -aways to be used in 2014, for tour operator, travel agent and consumer events. Insider Information: Created a first draft for a Naples insider information list to be handed out on consumer shows and travel brochure requests. CONSUMER Brochure fulfillment: 9 in total HIGHLIGHTS IN JANUARY Participation at Vakantiebeurs with brochure distribution in Utrecht, Utrecht, NL, January 15 -19, 2014 Attendance at consumer show CMT, Stuttgart, January 1 1 -19, 2014 Travel Agency Sales Calls in Bavaria, January 20 -23, 2014 Dedicated NAP Newsletter, sent out on January 09, 2014 MARKET NEWS January 27, 2014 Tourism Staff Reports 10 a -g 22 $:a N%rc0 i k4n Moderate Growth in 2013 German travel agents ended the 2102/13 year with a moderate 4% sales increase but the outlook for next year is healthy, according to the latest monthly survey by market researchers GfK. The figure was well below the stronger growth of the last few years, such as 8.8% growth in 2011/12 and an 11.6% increase one year earlier, but reflects the impact of Egypt on bookings this year as well as the insolvency of tour operators such as GTI. Both the winter and summer seasons ended with a 4% rise in sales revenues, the survey of some 1,200 agencies showed. The peak summer months showed divergent trends with a 4% drop in July sales but a 5.4% rise for August. The other months all increased sales, led by May ( +9.5 %) and October ( +7.6 %). The outlook for the new 2013/14 tourism year is good, according to initial figures. Sales for the winter season are up by 3.2 %, having slowed after a very strong start. November is selling well with a 4.8% increase but December is slightly behind last year. With a later Easter next year, April sales are up by 40% while March is down 13 %. Demand for summer holidays was good in October, with 40% of all travel agency bookings covering the summer months. Once again Germans started booking their summer holidays early, attracted by a diverse range of discounts. In contrast, short - notice bookings were lower, with a 2.5% drop in sales for November and December. VISITOR CENTER REPORTS- Lori Lou Wudell November 18 to November 30, 2013 January 27, 2014 Tourism Staff Reports 10 a -g 1. FAM Tour of Palm Cottaize 2. Talked to Karin Borgerink at Staybridge Suites and set up FAM tour for December 3. Called Robert Keane, Convention Services Mgr, at LaPlaya- invited him to visit the VIC 4. Ordered Visitor Guides, Maps and member rack cards. 5. Delivered Naples on the Gulf to 3rd Street Concierge Stand 6. Sent out mass email to volunteers to work the CME Golf Event 7. Robert Keane from LaPlaya visits the VIC with updated rack cards 8. Scheduled FAM tour for Naples Princess in January 9. Arranged two FAM trips to: Staybridge Suites and FLAVA Restaurant in Dec. 10. Buzzy Ford and Rob Wells tour Naples VIC. 11. TDC Meeting. 12. Talked to Linda Turner from Marco Island Eagle Sanctuary-also referred to call JoNell. 13. Meet Patti Genko from Historic Palm Cottage. 14. Managed daily operations of Visitor Information and staffing. 15. Updated Calendar of Events and Distributed. December 2013 1. Called Whole Foods to set up a FAM Tour -will be in February. Two groups of 18 ppl ea. 2. Initial contact with Lise Sundrla of 5th Avenue BID. 3. Updated all Emergency Contacts for VIC vols- telephone numbers & emails. 4. FAM Tour- Dec 4th to Staybridge Suites. 5. Visited Immokalee Chamber of Commerce /Visitor Information Center with Buzzy Ford. 6. Accompanied Sheryl Shaughnessy to Naples Bay Resort for an all hotel tour. 7. Telephoned various VIC & Chambers about their guest count methods & technology. 8. 30 Cases Paradise Coast Visitor Maps for the Visit Florida Welcome Center in Jennings 9. Confirmed final guest count for Fifth Avenue Holiday Party. 10. Attended Sports Council Meeting at Naples Beach Hotel. 11. Attended CVB Holiday Reception at the Ritz Carlton. 12. FAM Tour - December 12th at FLAVA Restaurant 3pm 13. Participated as a judge for BID Holiday Window Display Contest. 14. Invited VIC Park Rangers from Big Cypress & Oasis to Naples for a FAM trip. 15. Coffee with Patti Genko- Marketing Manager at Historic Palm Cottage. 16. FAM Tour - December 20th- Chocolate Stroll down 5th Avenue South. 17. Pick up new CAT Bus Schedules for VIC -none available. Have posted ONE in the VIC. 18. Updated Visitor Stats from all visitor centers, updated Calendar of Events & distributed. 19. Ordered 2013 Visitor Guides, Visitor Maps and member rack cards. January 2014 January 27, 2014 Tourism Staff Reports 10 a -g z 1. Referred 3 writers to JoNell Modys. 2. Continue to order Naples on the Gulf& Downtown Naples for Concierge Hut 3. Joined SOUTHWEST FLORIDA CONCIERGE & GUEST SERVICES ASSOC. 4. Attend Concierge Association meeting on Jan 14th at Von Liebling Art Center. 5. FAM Tour - January 9th- Naples Princess 6. Secured Door Traffic Counter bid & install. 7. Requested boxes of German, Spanish and Portuguese Paradise Coast Maps. 8. Assisted in coordinating new display sign for 5th Avenue South BID w /Lise Sundrla. 9. Acquired 4 flash drives and 2 DVD's from Buzzy Ford. 10. Ordered 10 DVD's from Phase V of Collier County promos. 11. Marco Island Visitor Center Visit. Brought back Marco's 2014 Guide. Delivered Paradise Coast in return. 12. Requested extra issues of Southwest Florida Guide to Golf. 13. Called Tropical Everglades Visitor Information Center in Florida City. Requested 2014 Maps sent to Naples VIC. Spoke with Brian Conesa. He will send in two weeks. 14. Ordered Southwest Florida Guide to Golf. 15. Everglades Visitor Information Center /Chamber of Commerce visit. Delivered Marco Guides. Picked up new Everglades Guides for us. 16. Visited Big Cypress Visitor Information Center. 17. Museum of the Everglades visit. Met Martha Hutcheson, Museum Assistant, at Everglades. Gave Marco Visitor Guide. 18. Signed up to attend Marjory Stoneman Douglas Festival. Plan on attending JoNell Mody's talk about "Hidden Gems in Everglades City" on February 19tH 19. FAM tour planned to Whole Foods in February. 20. All Emergency Contact information updated for volunteers in excel format. 21. Displaying new: Marco Visitor Guide and Everglades Visitor Guide. 22. Updated Visitor Stats from all Visitor Centers for December completed. 23. Completed all 2013 Visitor stats. 24. Attend Concierge Association meeting at Von Lieblig Art Center. 25. Appt. confirmed to meet Catherine Bergeson- Director of Marketing & Communication for Conservancy of SWFL. VISITOR CENTER VISITATION STATISTICS Big Cypress Oasis Everglades Immokalee Marco Naples YR Total Jan -11 5034 12055 2220 125 1007 2736 23177 Jan -12 6401 13,601 11,000 198 1033 5285 37,518 Jan -13 5736 13,941 9225 N/A 1163 4777 34,842 January 27, 2014 Tourism Staff Reports 10 a -g 25 @ 6�jfr , NU,s o I'L ld Feb -11 6986 15,564 2881 194 1546 4363 31534 Feb -12 7943 17,595 12,840 227 1465 5099 45,169 Feb -13 7950 13,542 8424 1105 1404 4488 36,913 Mar -11 5984 15,101 3100 195 1376 2872 28,628 Mar -12 7226 16638 18,300 361 1011 3774 47,310 Mar -13 8693 13632 12,991 402 1559 3774 41,051 Apr -11 3297 8810 2575 189 520 2018 17409 Apr -12 4308 9603 10,810 367 482 3112 28,682 Apr -13 5250 8389 8675 1200 750 2473 26,737 May -11 1778 5492 1600 186 448 1656 11160 May -12 2360 5660 5435 315 529 1595 15894 May -13 3009 5730 5275 350 473 1436 16,273 Jun -11 1881 4796 2235 155 445 1286 10798 Jun -12 1972 4185 4250 210 303 1299 12,219 Jun -13 2254 4153 4166 189 354 1376 121492 Jul -11 2182 6024 5189 185 573 1629 15782 Jul -12 2417 5609 5893 250 340 2015 16,524 Jul -13 2431 4253 6835 62 413 1703 15,697 Aug -11 1895 3999 4577 207 463 1867 13008 Aug -12 1658 3991 6549 345 390 1128 14,061 Aug -13 1757 3800 5169 119 385 1316 12,546 Sep -11 1268 3881 3196 220 279 1104 9948 Sep -12 1191 3029 3893 200 268 1279 9860 Sep -13 2534 1198 3441 n/a 392 1206 8771 Oct -11 1704 5459 5035 237 481 2481 15397 Oct -12 1804 4296 5683 150 306 2095 14334 Oct -13 1 917 2315 5206 476 501 1610 11025 Big Cypress Oasis Everglades Immokalee Marco Naples YR Total Nov -11 2743 7734 6200 357 647 2517 20198 Nov -12 3024 7669 6816 170 530 2263 20472 January 27, 2014 Tourism Staff Reports 10 a -g 26 , o IgAnd Nov -13 10,510 7,407 7,022 598 513 2105 28,155 Dec -11 5739 13,851 7962 327 682 2399 30960 Dec -12 3925 11,193 7984 180 540 2547 26369 Dec -13 5363 10,079 7391 461 543 2730 26567 FY 2011 40,491 1 102,766 46,7701 2,577 1 8,467 26,928 227,999 FY 2012 44,229 1 103,069 1 99,453 1 2.973 1 7.197 31.491 288'_412 Naples Marco Island Everglades CVB Detailed Staff Report 11 Task Report 1 of 23 Created - Between 12/18/2012 - 1/17/2013 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 12/18/2012 Vec Inc. Sales - sent rfp to partner Closed 12/18/2012 12/18/2012 Debi DeBenedetto Tricia Ferry 12/ 12/18/2012 Vec Inc. Everglades - alel, - Assisted Travel Closed 12/18/2012 12/18/2012 Agent Event Sales Task Open 2/1612013 ask if thev have short listed us and want a site 12/18/2012 Destination Marketing Association Event Sales Task Closed 12/19/2012 1/3/2013 Debi DeBenedetto International ask ifthev want o00 or mans for attendee welcome 12/18/2012 Marco Island Marriott Beach Event Sales Task Closed 12/19/2012 1/3/2013 Debi DeBenedetto Resort, Golf Club & Spa 12/20/2012 Naples Marco Island Everglades Sales - Fam Itinerary Closed 1/3/2013 1/14/2013 Debi DeBenedetto CVB Debi DeBenedetto From: Names CVB Eurooean Office 12/21/2012 Red Velvet Events Sales - sent rfp to partner Closed 12/2112012 12/21/2012 Debi DeBenedetto Emily Kratt 12/21/2012 Red Velvet Events Event Sales Task Open 2/19/2013 ask if they have short listed us and want a site 12/21/2012 Red Velvet Events Sales - Assisted Mtg Open 12/27/2012 Planner From: Emily Kratt (Red Velvet Events Intl 12/31/2012 ConferenceDirect / K. Renzi Event Sales Task Open 3/1/2013 ask if the v have short listed us and want a site 1/2/2013 AAA Kentucky Sales - Assisted Travel Closed 1/2/2013 1/2/2013 Debi DeBenedetto Agent 1/2/2013 US- Canada MICE General - Followup Call Closed 1/2/2013 1/2/2013 Debi DeBenedetto Ali,Ghaemi From' USCanadaMICE&aol com 1/2/2013 Meeting Sites Resource Sales- Assisted Mtg Closed 1/2/2013 1/14/2013 Debi DeBenedetto Planner Dan Jones Task is assigned to multiple people Copyright ©2004 - 2013 OSS. All Rights Reserved. Printed: 1/17/2013 Page: 1 of 5 Task Assigned User: Debi DeBenedetto Hospitality Performance Network Event Sales Task Detailed Staff Report 11 Create Account Name Task Type Status Due Date CldseWDate Closed by User Date Contact Name Mach Software Sales - Assisted Mtg Closed 3/1/2013 1/14/2013 Debi DeBenedetto From. dionesnameetinosites.net Planner 1/2/2013 Cascadia Motivation Inc. Sales - Assisted Mtg - Closed 1/2/2013 1/14/2013 Debi DeBenedetto Planner Karin Pearce Mach Software Event Sales Task Open 3/5/2013 From: Karin Pearce ask if thev have short listed us and want a site 1/2/2013 ConferenceDirect/ L. Grogan Event Sales Task Closed 1/3/2013 1/14/2013 Debi DeBenedetto 1/3/2013 Hospitality Performance Network Event Sales Task Closed 3/412013 1/4/2013' Debi'' DeBenedetto ask if the have short fisted us and wanfa site 1/4/2013 Mach Software Sales - Assisted Mtg Closed 3/1/2013 1/14/2013 Debi DeBenedetto Planner Larry Maher Assisted Dtanner sent rfD to hotels. nlannino site for client 1/4/2013 Mach Software Event Sales Task Open 3/5/2013 ask if thev have short listed us and want a site 1/4/2013 Naples Marco Island Everglades Sales - Assisted Travel Closed 1/4/2013 1/14/2013 Debi DeBenedetto CVB Agent Debi DeBenedetto From: kfournierna hoersmatra vel. com 1/7/2013 Debi's Itineraries Sales - Send Sales Kit Closed 1/7/2013 1/14/2013 Debi,DeBenedetto Debi DeBenedetto 1/8/2013 Debi's Itineraries Sales - Fam Itinerary Open 1/8/2013 Debi DeBenedetto Settino uD NB annual meetino host Fam to Nantes Ml - 1/8/2013 Naples Marco Island Everglades Sales - Assisted Travel Closed 1/8/2013 1/14/2013 Debi DeBenedetto CVB Agent Debi DeBenedetto From Mark KeDDel 1/8/2013 Conservancy of Southwest Florida General - FAM Closed 1/8/2013 1/8/2013 Debi DeBenedetto 11812013 Naples Marco Island Everglades General - Proofing Closed 1/8/2013 1/8/2013 Debi DeBenedetto CVB Marketing materials Jack Wert From: Wertdack 1/9/2013 American Express Mtg & Events / Event Sales Task Open 3/10/2013 K. Pecanac ask if thev have short fisted us and want a site 1/10/2013 Naples Marco Island Everglades Sales - Assisted Mtg Closed 1/10/2013 1/14/2013 Debi DeBenedetto CVB Planner Debi DeBenedetto From: Comerford. Meacan -APSA 1/10/2013 Singleton Events Sales - sent rfp to partner Closed 1/10/2013 1/14/2013 Debi DeBenedetto `Task is assigned to multiple people Printed: 1/17/2013 Copyright ©2004 - 2013 OSS. All Rights Reserved. Page: 2 of 5 Task Assigned User: Debi DeBenedetto Detailed Staff Report 11 Create Account Name Task Type Status Due Date ClBseWBate Closed by User Date Contact Name From., sincletoneventsOcomcastnet 1/11/2013 Premier Management Group & Sales -sent rfp to partner Closed 1/11/2013 1/11/2013 Debi DeBenedetto Associates; LLC Heather Armstrong'., sent Rfo to hotels 1/11/2013 Singleton Events Sales - Assisted Mtg Closed 1/11/2013 1/11/2013 Debi DeBenedetto Planner Deborah Singleton sent Rfo out to hotels 1/11/2013 Naples Marco Island Everglades Sales -Fam Itinerary Closed 1/11/2013 1/14/2013 Debi DeBenedetto CVB From. DeBenedettoDebi 1/11/2013 Singleton Events Event Sales Task Open 3/12/2013 ask if the have short listed us and want a site 1/11/2013 Premier Management Group & Event Sales Task Open 3/12/2013 Associates`LLC ask if thev have short listed us and want a site 1/14/2013 Harbor City Travel & Tours Sales - Assisted Travel Closed 1/14/2013 1/14/2013 Debi DeBenedetto Agent Joyce Hunter From: Mea Toraev 1/15/2013 Debi's Activity Tracking Account General - FAM Debi DeBenedetto 1/15/2013 Harbor City Travel & Tours General - FAM Joyce Hunter Closed 1/15/2013 1/15/2013 Debi DeBenedetto Closed 1/15/2013 1/15/2013 Open 8/1/2013 1/15/2013 Naples Marco Island Everglades Sales - Assisted Mtg Closed CVB Planner Debi DeBenedetto From: Deanna Currvtasanofinasteur, coo 1/15/2013 Harbor City Travel & Tours Sales - Assisted Travel Closed Agent 1/1 1/15/2013 1/15/2013 1/15/2013 Debi DeBenedetto Task is assigned to multiple people Copyright 02004 - 2013 iDSS. All Rights Reserved. Printed: 1/17/2013 Page: 3 of 5 Task Assigned User: Debi DeBenedetto Detailed Staff Report 11 Create Account Name Task Type Status Due Date CIDate Closed by User Date Contact Name 1/17/2013 Debi's Activity Tracking Account General - TDC Meeting / Closed 1/17/2013 1/17/2013 Debi DeBenedetto reports Debi DeBenedetto Staff meetina / TDC reports Coda v - ad proofs - Sales marketina approvals toda v 1/17/2013 Debi's Activity Tracking Account Sales- Meeting /Show/ Closed 1/1712013 1/17/2013 Debi DeBenedetto Conference Debi DeBenedetto H!/ddlP Annointments reouested todav 1/17/2013 Marco Island Marriott Beach Sales - Assisted Travel Closed 1/17/2013 1/17/2013 Debi DeBenedetto Resort, Golf Club & Spa Agent From. Pfeffer. Robert 1/17/2013 Naples Marco Island Everglades Sales - Meeting / Show / Closed 1/17/2013 1/17/2013 Debi DeBenedetto CVB Conference Debi DeBenedetto From.- Debi DeBenedetto 1/17/2013 Naples Marco Island Everglades Sales - Partner Contact Closed 1/17/2013 1/17/2013 Debi DeBenedetto CVB Debi DeBenedetto 1/17/2013 Naples Marco Island Everglades Sales - Assisted Mtg Open 3/4/2013 CVB Planner Debi DeBenedetto From. DeBenedettoDebi 1/17/2013 Waldorf Astoria Naples Event Sales Task Open 1/18/2013 1/17/2013 Debi's Itineraries ask if thev want pDD or mans for attendee welcome 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 1/17/2013 Debi's Itineraries Event Sales Task Open' ask if thev want QQQ or maos for attendee welcome 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if thev want DOD or mans for attendee welcome 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if thev want nnn or mans for attendee welcome 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if thev want Don or maDs'for attendee welcome * Task is assigned to multiple people Printed: 1/17/2013 Copyright ©2004 - 2013 iDSS. All Rights Reserved. Page: 4 of 5 Task Assigned User: Debi DeBenedetto Detailed Staff Report 11 Create Account Name Task Type Status Due Date C16astMate Closed by User Date Contact Name 1/17/2013 Debi's Itineraries Event Sales Task Open 1/18/2013 ask if the want oao or mans for attendee welcome Total Tasks: 55 ' Task is assigned to multiple people Printed: 1/17/2013 Copyright 02004 - 2013 OSS. All Rights Reserved. Page: 5 of 5 12/31/2013 January 27, 2014 Detailed Staff Report 11 6 of 23 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of December 2013 Toll Free Number # of Calls Minutes 800- 2ESCAPE (800- 237 -2273) 10 46.57 PR- Editorial (800- 688 -3600) 30 118.37 Film Commission (800- 349 -5770) 0 0.00 International (239- 225 -1013) 8 62.43 Storm Information (800- 785 -8252) 0 0.00 Meeting Planner (800- 830 -1760) 2 1.25 Naples #1 (800- 455 -2604) 0 0.00 Travel Agent (888- 409 -1403) 0 0.00 Sports Council (800- 342 -3110) 0 0.00 Grand Total: 50 228.62 Phase V of Southwest Florida, Inc. Page 1 of 15 12/31/2013 January 27, 2014 Detailed Staff Report 11 7 of 23 Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month of December 2013 Purpose Calls /Request Minutes Live Information 16 88.22 Special Fulfillment 0 0.00 Guide Request 651 132.82 CVB Office Referral 3 14.62 Hang up 2 1.25 Wrong Number 0 0.00 eNewsletter Signup 225 0.00 Golf E -blast 0 0.00 Meeting Planner 1 7.17 Grand Total: 898 244.07 Phase V of Southwest Florida, Inc. Page 2 of 15 12/31/2013 January 27, 2014 Detailed Staff Report 11 8 of 23 Naples, Marco Island, Everglades CVB Guide Request Summary by Guide For the month of December 2013 Guide Area Map Rack Brochure (Portuguese) Rack Brochure (Spanish) Visitor's Guide (English) Visitor's Guide (German) Grand Total: Unigue requests for guides: # of Requests Quantity 208 208 4 4 2 2 647 651 3 3 Phase V of Southwest Florida, Inc. Page 3 of 15 864 868 651 12/31/2013 January 27, 2014 Detailed Staff Report 11 9 of 23 Naples, Marco Island, Everglades CVB Guide Request Summary by Source For the month of December 2013 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 4 of 15 Last Year Current Year Month Source Month YTD % YTD Group Markets 99 114 2.17% Leisure Markets 458 4,577 87.25% Meeting Planners 0 2 0.04% Miscellaneous 25 76 1.45% Niche Markets 69 477 9.09% Spring /Summer In -State Campaign 0 0 0.00% Grand Total: 651 5,246 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 4 of 15 Last Year Month YTD % YTD 0 0 0.00% 332 1,064 76.05% 0 0 0.00% 14 56 4.00% 62 279 19.94% 0 0 0.00% 408 1,399 12/31/2013 January 27, 2014 Detailed Staff Report 11 10 of 23 Naples, Marco Island, Everglades CVB Request Summary by Group Markets For the month of December 2013 Media Group Business - Association Meetings Professional Collaborate Meetings Magazine August/September 2013 Group Business - Association Meetings Professional Group Business - Corporate Meetings Professional Collaborate Meetings Magazine August/September 2013 Group Business - Corporate Meetings Professional Group Markets (Bridal /Honeymoon) Bridal Guide November /December 2013 Destination Weddings & Honeymoon December 2013 # of Reguests YTD % YTD 0 9 100.00% 0 9 7.89% 0 1 100.00% 0 1 0.88% 96 100 96.15% 3 4 3.85% Group Markets (Bridal /Honeymoon) 99 104 91.23% Grand Total: 99 114 'YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 5 of 15 12/31/2013 January 27, 2014 Detailed Staff Report 11 11 of 23 Naples, Marco Island, Everglades CVB Request Summary by Leisure Markets For the month of December 2013 Media # of Requests YTD % YTD Consumer Directories 2010 Visit Florida Magazine 0 1 0.21% 2013 Florida Insider Guide - Quick Check 4 7 1.45% 2013 Visit Florida Magazine - Quick Check 86 284 58.92% 2013 Visit Florida Magazine - Specific Target 84 190 39.42% Consumer Directories 174 482 10.53% Consumer E- Marketing Destination Broch u res. corn 3 10 1.04% Other /Unknown 1 1 0.10% ParadiseCoast.com 278 946 98.75% Miles Media Imports 275 935 97.60% Interactive Text Chat 3 11 1.15% VisitFlorida.com 1 1 0.10% Consumer E- Marketing 283 958 20.93% Consumer Magazines AAA Florida TourBook 2009 Edition 0 1 11.11% Other /Unknown 1 3 33.33% Southern Living January 2012 0 5 55.56% Consumer Magazines 1 9 0.20% Consumer Newspaper Visit Florida In -State Insert Fall 2013 0 3128 100.00% Consumer Newspaper 0 3128 68.34% Grand Total: 458 4577 'YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 6 of 15 12/31/2013 January 27, 2014 Detailed Staff Report 11 12 of 23 Naples, Marco Island, Everglades CVB Request Summary by Meeting Planners For the month of December 2013 Media # of Requests YTD % YTD ParadiseCoast.com /Meetings 0 2 100.00% Grand Total: p 2 'YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 15 12/31/2013 January 27, 2014 Detailed Staff Report 11 13 of 23 Naples, Marco Island, Everglades CVB Request Summary by Miscellaneous For the month of December 2013 Media # of Requests YTD % YTD CVB Bulk Mail Request 0 1 4.55% CVB Office 1 3 13.64% Friend /Relative 2 3 13.64% INDIANAPOLIS STAR TRIBUNE 1 1 4.55% Other /Unknown 4 14 63.64% PR AAA BOOK 0 1 1.89% AAA DATED 2011 0 1 1.89% AAA TOUR BOOK 0 1 1.89% BOOKS 1 1 1.89% FL TOURISM 0 1 1.89% FLORIDA TOURISM 0 1 1.89% FLORIDA TRAVEL GUIDE 0 1 1.89% FRIEND 0 2 3.77% FRIENDS 0 1 1.89% GOOGLE 0 1 1.89% HIGH POINTE COUNTRY CLUB 0 1 1.89% INTERNET 1 4 7.55% INTERNET GUIDE 0 1 1.89% LEE COUNTY BROCHURE 0 1 1.89% MAIL 0 1 1.89% NEWSPAPER AD 0 1 1.89% ONLINE 0 3 5.66% PR 13 13 24.53% PREVIOUS VISTOR 0 2 3.77% TOUR BOOK 0 1 1.89% TRIPLE A BOOK 0 1 1.89% TRIPLE AAA TOUR BOOK 0 1 1.89% VISITED FLORIDA 0 1 1.89% WEBSITE 1 11 20.75% Phase V of Southwest Florida, Inc Page 8 of 15 12/31/2013 January 27, 2014 Detailed Staff Report 11 14 of 23 Media PR Travel Agent TCTIA FAM October 2011 Travel Agent Naples, Marco Island, Everglades CVB Request Summary by Miscellaneous For the month of December 2013 # of Requests YTD % YTD 16 53 69.74% 1 1 100.00% 1 1 1.32% Grand Total: 25 76 *YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 9 of 15 12/31/2013 January 27, 2014 Detailed Staff Report 11 15 of 23 Naples, Marco Island, Everglades CVB Request Summary by Niche Markets Media Niche Markets (Bridal /Honeymoon) Bridal Guide (Added Value) July /August 2013 Bridal Guide (Added Value) May /June 2013 Bridal Guide March /April 2013 Bridal Guide November /December 2013 Bridal Guide September /October 2013 Niche Markets (Bridal /Honeymoon) Grand Total: `YTD = Fiscal Year to Date For the month of December 2013 Phase V of Southwest Florida, Inc. Page 10 of 15 # of Requests YTD % YTD 4 15 3.14% 3 12 2.52% 11 26 5.45% 28 268 56.18% 23 156 32.70% 69 477 100.00% 69 477 12131/2013 January 27, 2014 Detailed Staff Report 11 16 of 23 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of December 2013 Phase V of Southwest Florida, Inc. Page 11 of 15 Current Year Last Year State Month YTD % YTD Month YTD % YTD Florida 62 3,346 66.47% 58 182 14.65% New York 37 133 2.64% 27 75 6.04% Pennsylvania 33 105 2.09% 17 73 5.88% Ohio 30 97 1.93% 15 79 6.36% Michigan 35 89 1.77% 19 56 4.51% Illinois 22 87 1.73% 26 85 6.84% Minnesota 24 78 1.55% 13 42 3.38% New Jersey 17 69 1.37% 12 42 3.38% Wisconsin 24 68 1.35% 9 38 3.06% Indiana 25 66 1.31% 4 38 3.06% California 19 63 1.25% 7 27 217% Georgia 20 61 1.21% 12 36 2.90% Texas 20 59 1.17% 11 30 2.42% Maryland 22 54 1.07% 12 20 1.61% North Carolina 18 53 1.05% 15 49 3.95% Massachusetts 8 49 0.97% 9 33 2.66% Missouri 13 46 0.91% 12 37 2.98% Virginia 15 46 0.91% 14 43 3.46% Tennessee 14 39 0.77% 6 28 2.25% South Carolina 9 38 0.75% 5 10 0.81% Alabama 8 35 0.70% 4 13 1.05% Iowa 9 31 0.62% 4 20 1.61% Connecticut 9 25 0.50% 9 30 2.42% Kentucky 6 25 0.50% 8 21 1.69% Rhode Island 8 24 0.48% 1 3 0.24% Colorado 6 22 0.44% 11 25 2.01% Washington 5 20 0.40% 4 5 0.40% Kansas 6 19 0.38% 2 14 1.13% Louisiana 9 19 0.38% 0 3 0.24% Phase V of Southwest Florida, Inc. Page 11 of 15 12/31/2013 January 27, 2014 Detailed Staff Report 11 17 of 23 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of December 2013 Phase V of Southwest Florida, Inc. Page 12 of 15 Current Year Last Year State Month YTD % YTD Month YTD % YTD Arizona 5 16 0.32% 1 7 0.56% Mississippi 3 16 0.32% 6 12 0.97% Arkansas 6 14 0.28% 3 5 0.40% Nebraska 4 13 0.26% 5 7 0.56% Maine 3 11 0.22% 1 5 0.40% Oregon 4 11 0.22% 2 8 0.64% Delaware 3 10 0.20% 0 1 0.08% Oklahoma 8 9 0.18% 4 8 0.64% West Virginia 3 9 0.18% 2 4 0.32% New Mexico 4 7 0.14% 0 2 0.16% North Dakota 0 7 0.14% 1 2 0.16% Puerto Rico 3 7 0.14% 1 2 0.16% New Hampshire 2 6 0.12% 1 4 0.32% South Dakota 1 6 0.12% 0 3 0.24% Utah 2 6 0.12% 0 1 0.08% Idaho 0 4 0.08% 0 1 0.08% Wyoming 2 4 0.08% 0 1 0.08% District of Columbia 0 3 0.06% 0 0 0.00% Nevada 3 3 0.06% 0 4 0.32% Hawaii 0 2 0.04% 0 1 0.08% Vermont 2 2 0.04% 1 1 0.08% Alaska 1 1 0.02% 0 1 0.08% Montana 1 1 0.02% 1 5 0.40% Armed Forces 0 0 0.00% 0 0 0.00% Virgin Island 0 0 0.00% 0 0 0.00% Grand Total: 593 1,034 375 1,242 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 15 12/31/2013 Country USA Canada United Kingdom Germany Sweden No Address Given Brazil France Netherlands Algeria Argentina Australia Belgium India Italy Russia Taiwan Denmark Estonia French Polynesia Hungary Iran Malaysia Martinique Mexico Norway Poland Portugal Slovenia Sri Lanka Switzerland January 27, 2014 Detailed Staff Report 11 18 of 23 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of December 2013 Current Year Month YTD % YTD 593 5,034 95.96% 27 101 1.93% 9 33 0.63% 3 15 0.29% 2 8 0.15% 2 7 0.13% 2 5 0.10% 1 4 0.08% 1 4 0.08% 1 3 0.06% 0 2 0.04% 0 2 0.04% 2 2 0.04% 1 2 0.04% 1 2 0.04% 0 2 0.04% 1 2 0.04% 1 1 0.02% 0 1 0.02% 0 1 0.02% 0 1 0.02% 0 1 0.02% 0 1 0.02% 0 1 0.02% 0 1 0.02% 1 1 0.02% 1 1 0.02% 0 1 0.02% 0 1 0.02% 0 1 0.02% 1 1 0.02% Phase V of Southwest Florida, Inc. Page 13 of 15 Last Year Month YTD % YTD 375 1,242 88.78% 10 50 3.57% 2 19 1.36% 0 4 0.29% 0 1 0.07% 12 33 2.36% 7 26 1.86% 0 7 0.50% 0 3 0.21% 0 2 0.14% 0 2 0.14% 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 2 0.14% 0 2 0.14% 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 1 0.07% 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 0 0.00% 12/31/2013 January 27, 2014 Detailed Staff Report 11 19 of 23 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of December 2013 ' YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 15 Last Year Current Year Month Country Month YTD % YTD Thailand 0 1 0.02% Turkey 0 1 0.02% Ukraine 1 1 0.02% Uruguay 0 1 0.02% Chile 0 0 0.00% Ireland 0 0 0.00% Pakistan 0 0 0.00% Grand Total: 651 5.246 ' YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 15 Last Year Month YTD % YTD 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 0 0.00% 0 1 0.07% 1 2 0.14% 1 2 0.14% 408 1,399 12/31/2013 January 27, 2014 Detailed Staff Report 11 20 of 23 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of December 2013 Media Month YTD % YTD Golf Guide Niche Markets Play Florida Golf 2013 0 429 100% Golf Guide 0 429 100% Grand Total: 0 429 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 15 of 15 m� E E E �Nu V� w m o 2 M, � o � av� i ZrU i � .000nNOp. �OOOOOOOA�$q T bf Ig ii w OOO O o o00 08 o or �]]]7- g 3 oq E� 00 oo 00 o14 �N �Y m�. o OR 00. Oa, 00 00 , 00 00 000 00 o00 o��� o -�- 'n OOnoNnolm ooO�OOno �1�o� m'o0� . rvo0ooN10 . 3�0�o o..N AOONN 00 Ro . . . . . . . WS'SZ-6.. 0 0 n o�moNno^ 0000oomN �IrN mONON �1�000Ng ��O�ooN ;7 00000 R mq qq q qq " R m qw . o q q4 0 mgoon�o« 0000a Nm.- mrvmo�n 0000AAry 000eoo � ��qo� oogn y ooa oo 00 o0 m yN LL oq. 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