08/20/2013 Minutes 2013 Public Transit Ad
Hoc Advisory Committee
Minutes
August 20 , 2013
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August 20, 2013
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M Tt� OF 4E MEETING OF THE PUBLIC TRANSIT AD HOC
ADVISORY COMMITTEE
R Naples, Florida, August 20, 2013
LET IT BE REMEMBERED, the Public Transit Ad Hoc Advisory Committee in and for
the County of Collier, having conducted business herein, met on this date at 3:00 P.M. in
REGULAR SESSION at Administrative Building "F", Suite 501, Collier County
Government Complex Naples, Florida with the following members present:
Chairman: Glen D. Harrell
Vice Chairman: Dylan Michael Vogel
Kimberley Bowers
John DiMarco, II
Richard Duggan
W. James Klug, III
Nancy Lascheid
Morton Rosenberg
(Vacancy)
ALSO PRESENT: Michelle Arnold, Director, ATM
Trinity Scott, Public Transit Manager
Spencer Smith, Mobility Manager
Brandi Otero, Associate Project Manager
Yousi Cardeso, Operations Coordinator
Omar Deleon, Keolis
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August 20, 2013
1. Call to Order
Chairman Harrell called the meeting to order at 3:OOPM.
2. Roll Call
Roll call was taken and a quorum was established.
3. Introduction of Attendees
Tit Chi, Marco Island Marriot; Tuan Nguyen; Stacy Revay Naples Pathway Coalition; Janet
Alterman, Fl. Div. of'Blind Services and Jeff Macasevich, County Resident were also present.
4. Approval of Agenda
Mr. Rosenberg moved to approve the Agenda. Second by Mr. Di.Marco. Carried unanimously S —
0.
5. Follow Up Items from July 16, 2013 Meeting
a. Tactile Bus Bays Signage for Collier County Government Center Intermodal
Transfer Facility
Brandi Otero, Associate Project Manager reported Staff is still determining the most effective
means of placing the signage including incorporating it into the systems informational flyers
dedicated to the visually impaired.
b. Lack of Bus Stop on Fast Side of U.S. 41 between 5th Ave N & 6th Ave N
Staff reported the sign was missing at the stop location and has been replaced.
6. Action Items
a. Approval of July 16, 2013 Meeting Minutes
Mr. Duggan moved to approve the minutes of the July 16, ,2013 Public TransitAd Hoc
Advisory Committee meeting as presented Second by Mr. Rosenberg. Carried unanimously S
—0.
Mr. Vogel arrived at 3: IOpm
b. Recommendation to approve the Public Participation Plan
Trinity Scott, Public Transit Manager provided the Executive Summary "Committee Action
Item 6B — Public Participation Plan" and "Collier Area Transit (CAT) Public Participation Plan"
for consideration. Staff reported:
The Plan is currently under the 45 day public comment period which expires on 9/1/13.
The Plan is scheduled to be heard by the Board of County Commissioners on 9/13/13.
• Staff requests the Committee to provide comments and endorse the Plan.
• Staff will bring any substantial comments (if any) following today's meeting to the
attention of the P TAHAC.
The Plan will be subject to an annual review.
Under Committee member discussion, the following was noted:
• Concern was expressed the public notification of the Plan may not be adequate given it is
not consistently on display at the Government Center Transfer Facility.
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August 20, 2013
Consideration should be given to utilizing Social Media (Facebook, Twitter, etc.) to
communicate with the public.
Staff reported:
• The Plan is on display at the Transfer Facility, however has been removed several times.
They will review the issue and determine how it may be addressed in the future.
• They are considering the use of "Social Media," however a major concern is the cost of
dedicating Staff time to monitor the accounts.
Ms. Lascheid moved to recommend the Board oJ'County Commissioners adopt the "Collier
Area Transit (CAT) Public Participation Plan. "Second by Mr. DiMarco. Carried
unanimously 6 — 0.
c. Recommendation for the Board of County Commissioners to award Bid # 13-
6103 Design and Installation of Bus Wrap Decals to ABC Bus, Inc.
Ms. Scott presented the Executive Summary "Committee Action Item 6 C — Approval of Biel
Award" and requested the Committee to recommend approval to award Bid #13 6103 Design and
Installation Bus Wrap Decals to ABC Bus, Inc. She reported the wrap has deteriorated on some
vehicles in the fleet and is need of replacement.
Mr. Rosenberg expressed concern the current exterior design theme for the rear of the buses may
not provide adequate warnings (signage, electronic notifications, etc.) when the bus is loading and
unloading passengers. He recommended this issue be reviewed to determine how safety may be
improved.
Staff reported the purpose of the item is to address a limited amount of fleet vehicles currently in
need of "re- wrapping. They are in the process of developing a marketing plan and will be
requesting input from the Committee on all facets of the plan including the theme of the buses
(trolley style, providing advertising opportunities, etc.). The concern could be addressed (if
deemed necessary) at that time.
Mr. Duggan moved to recommend the Board of County Commissioners award Bid #13 6103 for
Design and Installation Bus Wrap Decals to ABC Bus, Inc. Second by Ms. Lascheid. Motion
carried S "yes " — I "no." Mr. Rosenberg voted "no."
Reports and Presentations
a. Comprehensive Operational Analysis
Michelle Arnold, Director, ATM presented the Executive Summary "Reports and Presentations
Item 7A —" and "Collier Area 'Transit Comprehensive Operational Analysis" dated February 2013
for information purposes. She provided a Slideshow and highlighted the following:
• The Plan was developed to evaluate the service of the existing CAT system.
• The Plan was developed through analysis of data including ridership, Stakeholder
interviews, user interviews, survey data, etc.
The Plan incorporates performance measures for the system, identifies its strengths and
weaknesses and provides recommendations on improvements to the system.
August 20, 2013
• The key findings include that the overall system is performing at an acceptable level, with
75 percent of the ridership utilizing 5 routes.
• Recommendations were developed based on the assumption funding would not be
increased over the next 5 years and include numbering the classes of routes for easier
identification for the riders and changes to existing routes.
• The Plan will aid in developing the marketing plan and any significant changes in routes,
etc. will be highly scrutinized including the opportunity for the public to comment.
Staff requested the members to review the Plan card provide comments as necessary. Staff will
be seeking action on the Plan by the Committee at the next meeting.
8. Member Comments
Chairman Harrell reported the earlier discussions on social media opportunities for the Program and
vehicle safety were highlighted by members.
9. Public Comments on Items not on the Agenda
Jeff Macasevich, County Resident, addressed the Committee and thanked the efforts by Staff to
resolve a recent Para-transit issue for his neighbor who was in need of service.
10. Distribution Items
None
Grand Opening Celebration of Transfer Facility •
Staff reported the Grand Opening Celebration for the new Transfer Facility located at Government
Center will be held on September. 5, 2013 at 3:00pm.
Advertising Opportunities
Discussion occurred on advertising revenue opportunities for the system including signs on buses.
Staff reported they are investigating the issue including any County requirements or policies required
to implement a program. It was noted. the Lee County system has a program and utilizes the revenues
to fund Staff positions for marketing.
11, Next Meeting Date
September 17,2013
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 4:20P.M.
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August 20, 2013
These minutes approved by the Board /Committee on d�tobeR
as presented or as amended ✓
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