TDC Minutes 11/25/2013 Tourist
Development
Council
Minutes
November 25 , 2013
November 25, 2013
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, November 25, 2013
LET IT BE REMEMBERED the Collier County Tourist Development Council in and
for the County of Collier, having conducted business herein, met on this date at
9:00 A.M. in a REGULAR SESSION in Building "F" of the Government Complex,
Naples, Florida with the Following members present:
Chairman: Murray H. Hendel
Vice Chairman: Rick Medwedeff (Excused)
Commissioner Henning
Susan Becker
Clark Hill (Excused)
Robert Miller (Excused)
Ed (Ski) Olesky
John Sorey, III
Larry Sacher
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Director, Parks and Recreation
Hank Jones, Project Manager, Facilities Management
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
November 25, 2013 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
S. *Approval of TDC Minutes
a. *Regular Meeting 10/28/13
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. *15 Year Permit Application- Gary McAlpin
b. *ITB #13- 6186— Vanderbilt Beach Restroom Facilities
C. * RFQ #10-5510-30 Clam Pass Tram Station Repair
d. *Clam Pass Drawbridge Repair Work Order
e. *Tourism Website Services RFP 13 -6109- Jack Wert
8. Old Business
a. Brazil Representation Services Agreement — Re- recommendation
b. FY 13 Q4 Financial Review Variance Report- Revised from Oct TDC
9. Marketing Partner Reports
a. Research Data Services
b. Paradise Advertising
c. Lou Hammond & Associates — PR Services
d. Tax Collections
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director —Jack Wert
b. Sales & Marketing — Debi DeBenedetto
c. Public Relations & Communications — JoNell Modys
d. Film Office — Maggie McCarty
e. Sports Marketing — Chris O'Brien
f. International Representatives —Jack Wert
g. Visitor Centers — Jack Wert
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date /Location — Jan. 27, 2013 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing,
to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252 -2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are
entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities
Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112 -5356, (239) 252 -8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in any lobbying activities
(including, but not limited to, addressing the Board of County Commissioners) before the Board of County
Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records
Department.
November 25, 2013
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or view
online.
1. Call to Order — Chairman Hendel
Chairman Hendel called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Ms. Becker moved to approve the Agenda. Second by Mr. Olesky. Carried unanimously 6 — 0.
5. Approval of TDC Minutes
a. Regular Meeting 10/28/13
Mr. Sorey moved to approve the minutes of the October 28, 2013 meeting as submitted.
Second by Mr. Olesky. Carried unanimously 6 — 0.
6. Presentations /Public Comment - (3 minutes each)
None
7. New Business
a. 15 Year Permit Application- Gary McAlpin
Gary McAlpin, Coastal Zone Management presented the Executive Summary
"Recommendation to approve a proposal for services needed to prepare a State Joint and
Federal Permit Application for a 15-year multi -use permit for the Collier County Beach
Renourishment Project under Contract No. 11 -5772 with Coastal Planning and Engineering
for a time and material cost not to exceed $98,921 under Project 9195 -80096 and make a
finding that this expenditure promotes tourism " dated November 25 2013 for consideration.
He noted:
• The concept is to obtain a "15 Year Master Permit" to perform routine or emergency
renourishment.
• The permit will require issuance of a "Notice to Proceed" when individual projects are
proposed.
• The Master Permit will provide more beach management flexibility to the County and
reduce the need for environmental reviews when the permit modifications are sought,
expediting the permit process.
• The work necessary to obtain the permit is expected to take approximately 9 months.
Speaker
Bob Krasowski wanted to ensure the proposed permit application seeks avenues to improve
permit compliance and encourages work be completed outside of turtle nesting season.
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November 25, 2013
Mr. Sorey moved to recommend the Board of County Commissioners approve a proposal for
services needed to prepare a State Joint and Federal Permit Application for a IS year multi-
use permit for the Collier County Beach Renourishment Project under Contract No. 11 -5772
with Coastal Planning and Engineering for a time and material cost not to exceed $98,921
under Project #195 -80096 and makes a finding that the expenditure promotes tourism.
Second by Mr. Olesky.
Commissioner Henning sought clarification if the contract was competitively bid.
Mr. McAlpin reported the contract is based on "time and materials" and the scope of work
was not competitively bid as the vendor is currently under a County contract executed in 2008
or 2009.
Motion carried 5 "yes" — I "no." Commissioner Henning voted "no."
Major Beach Renourishment Update
Mr. McAlpin provided an update on the on going work for the major beach renourishment
project. The Notice to Proceed was issued by the Florida Department of Environmental
Protection for the work on the Pelican Bay Beaches. The work will be completed in late
December of 2013 or April of 2014, outside of turtle nesting season.
Speaker
Bob Krasowski reported the County has agreed that the work associated with the Pelican Bay
beaches will be completed outside of turtle nesting season.
b. ITB #13 -6186 — Vanderbilt Beach Restroom Facilities
Hank Jones, Project Manager presented the Executive Summary "Recommendation to
award Invitation to Bid (ITB) #13 -6186 to Compass Construction, Inc., in the amount of
$931, 926 for the construction of the Vanderbilt Beach Restroom Facilities, approve the
necessary funding increase in the amount of $227,478.63 and make a finding that the project
expenditure promotes tourism " dated November 25, 2013 for consideration. He reported the
project requires additional funding in the amount of $227,478.63 and has the support of all
Stakeholders involved in the process.
Mr. Olesky moved to recommend the Board of County Commissioners award Invitation to
Bid (ITB) #13 -6186 to Compass Construction, Inc., in the amount of $931,926 for the
construction of the Vanderbilt Beach Restroom Facilities, approve the necessary funding
increase in the amount of $227,478.63 and makes a finding that the project expenditure
promotes tourism. Second by Ms. Becker. Carried unanimously 6 — 0.
c. RFQ #10- 5510 -30 Clam Pass Tram Station Repair
Hank Jones presented the Executive Summary "Recommendation to award Request for
Quotations (RFQ) #10- 5510 -30 to Wright Construction Group, in the amount of $164,146, for
the construction of the "Clam Pass Tramway Station, approve the necessary funding increase
in the amount of $68,092, and make a finding that the project expenditure promotes tourism"
dated November 25, 2013 for consideration. He reported the project requires additional
funding in the amount of $68,092.
November 25, 2013
Ms. Becker moved to recommend the Board of County Commissioners award request for
Quotations (RFQ) #10- 5510 -30 to Wright Construction Group, in the amount of $164,146,
for the construction of the "Clam Pass Tramway Station, approve the necessary funding
increase in the amount of $68,092, and makes a finding that the project expenditure
promotes tourism. Second by Mr. Olesky. Carried unanimously 6 — 0.
d. Clam Pass Drawbridge Repair Work Order
Hank Jones presented the Executive Summary "Request that the Tourist Development
Council recommend approval of a work order to Wright Construction (RFQ #10- 5510 -36) to
perform the required repairs to the Clam Pass drawbridge at an expenditure of $79,158 and
make a finding that this expenditure promotes tourism " dated November 25, 2013 for
consideration.
Commissioner Henning moved to recommend the Board of County Commissioners approve
a work order for Wright Construction (RFQ #10- 5510 -36) to perform the required repairs to
the Clam Pass drawbridge at an expenditure of $79,158 and make a finding that the
expenditure promotes tourism. Second by Ms. Becker. Carried unanimously 6 — 0.
e. Tourism Website Services RFP #13 -6109- Jack Wert
Jack Wert presented the Executive Summary "Recommend approval of the award of RFP
#13 -6109, authorize the Chairwoman to sign the agreement between Collier County and Miles
Media Group LLLP for website development and maintenance services for the Collier County
Tourism Department in an estimated annual amount of $175, 000, and make a finding that this
expenditure promotes tourism " dated November 25, 2013 for consideration.
Commissioner Henning moved to recommend the Board of County Commissioners award of
RFP #13 -6109, authorize the Chairwoman to sign the agreement between Collier County
and Miles Media Group LLLPfor website development and maintenance services for the
Collier County Tourism Department in an estimated annual amount of $175,000, and makes
a finding that the expenditure promotes tourism. Second by Mr. Sorey. Carried
unanimously 6 — 0.
8. Old Business
a. Brazil Representation Services Agreement — Re- recommendation
Jack Wert presented the Executive Summary "Recommendation to approve the selection and
contract with AVIAREPS for tourism representation services in Brazil, authorize the Chair to
sign a County Attorney approved contract, and make a finding that this expenditure promotes
tourism " dated November 25, 2013 for consideration. He reported the agreement was
previously recommended for approval by the TDC. The BCC, during review of the item
recommended changes to the Agreement and directed Staff to return it to the TDC for review.
Mr. Sorey moved to recommend the Board of County Commissioners approve the selection
and contract with AVL4REPSfor tourism representation services in Brazil, authorize the
Chair to sign a County Attorney approved contract, and makes a finding that the
expenditure promotes tourism. Second by Mr. Olesky. Carried unanimously 6 — 0.
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November 25, 2013
b. FY 13 Q4 Financial Review Variance Report - Revised from Oct TDC
Jack Wert presented the Executive Summary "Tourist Development Tax Quarterly Financial
Review" dated November 25, 2013 for consideration.
Mr. Sacher moved to approve the FY 13 Q4 Financial Review Variance Report. Second by
Mr. Olesky. Carried unanimously 6 — 0.
Break.- 9:40 a.m.
Reconvened: 9:53 a.m.
9. Marketing Partner Reports
Jack Wert presented the PowerPoint document "Marketing Partner Reports — November 25,
2013 " including the following reports presented by staff and consultants:
a. Research Data Services (Heard before Item 9.a) — Dr. Walter Klages
"Collier County Tourism Research, November 25, 2013 — Research Data Services, Inc. "
b. Paradise Advertising — Cedar Hames/Kera Holzinger
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, November 25, 2013. "
They reported the County received several HSMAI Adrian Awards for promotional
advertising spanning all media platforms (7 Gold, 3 Silver and 6 Bronze).
The Council directed Staff to schedule a reception following the next regularly scheduled
meetings to honor the achievement.
c. Lou Hammond & Associates — PR Services — Jonell Modys
"National Public Relations Report — National Public Relations Update — TDC Meeting
November 25, 2013. "
d. Tax Collections — Jack Wert
"Tourist Tax Collections — Collier County Tax Collector — November 25, 2013 "
Commissioner Henning left at 10:23 a.m.
e. Miles Media - Website Activity — Jack Wert
"Website — Miles Partners, Inc. "
f. Sales & Marketing Technologies, Inc. - Search Engine Optimization — Jack Wert
"Search Engine Services — Sales and Marketing Technologies, Inc. "
g. Phase V - Fulfillment Services — Ginny Demas
"Fulfillment Services — Phase IV"
Ms. Demas provided an overview of the "online chat" service offered by the County to assist
potential visitors in acquiring information on the area.
10. Tourism Staff Reports
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November 25, 2013
The following reports were provided by staff:
a. Director — Jack Wert
b. Sales & Marketing — Debi Benedetti
She reported the County received an Incentive Magazine Platinum Partner award.
She introduced Claudia Jonsson as a new member of staff.
c. Public Relations & Communications — Jonell Modys
The Council recommended a Program be undertaken to increase public exposure through
the Naples Daily News of staff activities and achievements.
d. Film Office — Jack Wert
e. Sports Council — Chris O'Brien
He introduced Rob Wells as a new member of staff.
L International Representatives — Jack Wert
He reported the Greater Naples Region received an award from the International Association of
Tour Operator's as the "North Americas Golf Destination of the Year" for 2014.
g. Visitor Centers — Lori Lou Waddell
Mr. Wert introduced Lori Lou Waddell as the Visitors Center Coordinator.
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Ms. Becker reported on December 11, 2013 from 4:30 p.m. to 6:30 p.m. there will be Tourism
Roundtable Discussion and a Christmas Celebration on 3rd Street the evening of November 25,
2013.
Mr. Sorey reported a "Christmas Tree Lighting" will be held on 5th Avenue on December 5, 2013
and the Christmas Parade will be held on December 10, 2013.
13. Next Scheduled Meeting Date/Location — January 27, 2014 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
rel
November 25, 2013
There being no further business for the good of the County, the meeting was adjourned
by order of the chair at 10:55 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT C. IL
Chairman, Murrayqiendel
These minutes approved by the Board/Committee on C/ /
as presented or as amended li
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