Loading...
The URL can be used to link to this page
Your browser does not support the video tag.
TDC Agenda 09/23/2013
Tourist Development Council Agenda September 23 , 2013 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 SEPTEMBER 23, 2013 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *,Regular Meeting 7/22/13 6. Presentations / Public Comment - (3 minutes each) 7. New Business a. *Doctor's Pass Dredging Project b. *FY 14 Strategic Marketing Plan c. *Brazil Representation Services RFP d. *Revised Tourism Travel Policy Resolution e. *Promotes Tourism Definition f. *FY 14 TDC Grant Agreements 8. Old Business 9. Marketing Partner Reports a. Research Data Services b. Paradise Advertising c. Lou Hammond & Associates — PR Services d. Tax Collections e. Miles Media - Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports a. Director —Jack Wert b. Sales & Marketing — Debi DeBenedetto c. Public Relations & Communications — JoNell Modys d. Film Office — Maggie McCarty e. Sports Marketing — Chris O'Brien f. International Representatives —Jack Wert g. Visitor Centers — Nancy Kerns 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date /Location — Oct. 28, 2013 — 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252 -2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112 -5356, (239) 252 -8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. July 22, 2013 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, July 22, 2013 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Buildida "F" of the Government Complex, Naples, Florida with the Foll wing` nembers present: ALSO PRESENT: µ: Chairman: Murray H. Hendel Susan Becker Clark Hill Ed (Ski) Olesky John Sorey III Larry Sacher Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Administrative Assistant Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. July 22, 2013 1. Call to Order — Chairman Hendel Chairman Hendel called the meeting to order at 9:OOAM 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. , 4. Changes and Approval of Agenda Chairman Hendel asked if anyone had any changes to the agenda, and thenlsuggested a change adding a discussion on the report of the county clerk. He moved'to [ace the change under 7d, on the agenda. Mr. Sorey moved to accept the change.' Second by Mr. Hill. Approved. Carried unanimously 6 - 0. 5. Approval of TDC Minutes a. Regular Meeting 6/24/13 Chairman Hendel moved to approve the minutes of the June 24, 2013 meeting as presented. Ms. Becker seconded with one minor change to. A made to pg. 6 no. 1. The date indicated for this current meeting was July 23, 2013, and should read today's date, July 22, 2013. Approved Carried unanimously 6 - 0. 6. Presentations / Public Comment - (3 minutes each) None 7. New Business a. TDC Quarterly Financial''Review Mr. Wert presented and provided a report on the TDC Executive Summary "Tourist Development Tax Financial Review" dated July 22, 2013 for consideration and provided an overview ofthe tourist development tax fund balances for Q 3 FY 13. He provided a list of thfundsand a financial report on each of those funds. He noted the following with respec to financial positions of the various funds: `1$3: Revenue is up over what was budgeted. The beach park facilities fund is capital; there is not a lot expended as there are more projects in the 4`h quarter. o 184: Right on target regarding expenditures; tax revenue is running at 90% of what was budgeted. o 185: Right in line o 193: Majority of these grants come in at fourth quarter, and most are still pending o 194: Right on track; noting one staff position was vacant for 3 months, so operating expenditures slightly behind. Position now filled and new staff is present at meeting, and will be introduced. 2 July 22, 2013 0 195: Capital funding comes in at various times. Funds are committed with work orders. 0 196: Expenditures for our group meeting initiatives and RFP enhancements come out of this fund. It has been budgeted and all is in line. 0 198: Right on target with where it should be within fiscal year. o Note re: 183 & 195: Cover capital projects. 183 covers parks and recreation; 195 covers coastal zone management and beach renourishment under Mr. Gary,.. McAlpin. a .. Council discussion on Fund 195 and the allocation of $203,000 for the Vanderbilt`geach parking garage. n Mr. McAlpin reported that the funds are set aside to maintain the annual monitoring report for exotics vegetation around the Vanderbilt Beach parking garage. He further reported there are 2 -3 years left as a condition of the permit. When the work is done, the residual funds will be returned to the 195 budget. There was further Council discussion regarding the time pe=riod covered by the $203,000. Mr. McAlpin reported the annual monitoring report cost $20,000; and when the project is closed out, the residual funds will return to Fttdgbt. Chairman Hendel moved to approve TDC Quarterly Financial Report. Seconded. Approved. Carried unanimously 6 0. b. FY 2014 Strategic MarketnglPliin Mr. Wert discussed the FY 2"014 Strategic Marketing Plan process; methods for creating, implementing and obtaining approval for the Plan. The discussion covered the budget and the county commission workshop in June, which will be reviewed again in September. There.are no anticipated changes to the budget. Council discussion on whether there has there been any further discussion on medical tourism. Mr. Wert reported that there was not a large potential, but some potential, for medical meetings. Further Council discussion addressed the advertising aspect with the NCH and Mayo "'Clinic connection. Mr. Wert reported that the subject will be further discussed on the 1st Council discussion on the next executive summary in the agenda — the European Research Project — and questioned whether it will be available in time to be part of the Strategic Marketing Plan. 3 8. July 22, 2013 Mr. Wert reported that yes, it would. c. European Research Project Mr. Wert presented and provided an Executive Summary Recommendation to approve Change Order #1 to Contract #11-5766 with Research Data Services, Inc., for an International Research Project for a total cost of $11,415. He reported on a Research Data Services' study that was performed as part of the multiple year agreement with the firm. He recommended approval of change order #I to contract to cover costs andrelated travel. Mr. Sorey moved for approval. Second by Ms. Becker. Approved. Carried unanimously 6 -0. d. Clerk of Courts Audits Mr. Wert reported on the Audits, which included discussion on periodic audits regarding grants, invoicing and grant reimbursements. He reported that,the'Audits were not performed due to any concerns, but were an integral parrof accreditation. There were two parts to the process, which began 2 years ago. A The first part looked at the grant program and wort ec closely with the internal audit team regarding grant applications, contracts, and the reimbursement process. Auditors made suggestions to tighten up documentation regardiQg grant applications in order to help grantees receive funding more quickly. Recommendations resulting from the Audits have been implemented over the last 2 years,. —and are reflected in the application and agreement. The second part of the Audit,was a separate report on the Tourist Development office within the Collier County government. Overall the Audit went very well on TDC's behalf, and the report to the County Commission was beneficial for TDC. Council discussion relating to Freedom Park contributions in relation to TDC operation; TDC had no control over- contributions to the Freedom Park, and the contributions to the memorial had been discussed before the county commission. Old Business _ a. Beach Rgpourishment Bid Mr. McAlpin reported the following: t Mr. McAlpin provided a historical update of the beach renourishment project up to this point to explain where it stands. • 7.24.13 is date of solicitation, and will be due 2 weeks later on august 7 to review and make suggestions and see where they're at with bidding community. • Somewhere between 8.19.13 and 9.3.13, plan to call meeting with county commissioners to approve plan depending on what the bids come back at. • Plan to be in position to haul sand on September 15, 2013. There are two destinations designated to stock pile sand - Vanderbilt Beach and Horizon Way — and 3 unloading operations simultaneously. May have to bid this with one 4 July 22, 2013 contractor if can do the entire job, but preference would be to use 2 independent contractors. • Stockpile will be between 9.15.13 and 10.1.13 because most turtles are hatched by 10.1 • Substantial completion to be done by Jan 1, 2014 and final clean -up by Feb 1, 2014. • Identified truck routes and police routes. • Traffic plan — police will be there 100% of the time. • Will work from 6 am — 8pm; 6 days a week, not Sunday — off on Thanksgiving and Christmas. Council discussion on Hurricane Faye funds in the amount of $8 million, authored by FEMA, and the probability of receiving all or any portion of those funds. Mr. McAlpin reported that there was no guarantee. He discussed meeting with region 4 in Atlanta to discuss FEMA de- obligation incorrectness and error; how they inf`end to invoice and execute the renourishment project; and to obtain input. Council discussion on the beach renourishment project to include: • Timing commencement to avoid impact on the.4urtle nesting season. • Truck routes and impact on community the will' travel through; specifically the negative atmosphere in Park Shore area towards the'possibility of continuous truck activity through the neighborhood. • Necessity of truck routes through ,Mooring and Harbor Line Drive based on traffic flow. • Possibility of barges to transport. sand, in lieu of truck hauls. • Cost of working independently versus with other communities. • The possibility of a Blue Ribbon Committee to study the subject of beach renourishment. • The fiduciary responsibility to use tax payer dollars to re- nourish beaches; along with the importance of re- nourished beaches to Collier County tourism. • The need for state and/or federal help on this project and the availability of FEMA funds from Hurricane Faye. Mr. Sorey addressed Doctor's Pass dredging and its timing with respect to commencement of the beach renourishment project. Chairman °Hendel emphasized that Gary McAlpin is doing a terrific job, and is doing what he is instructed to do. However, he noted that there is public concern regarding the truck haul method. He noted his own concern, and read an editorial from a Naples area resident, expressing concern about the carbon footprint, from release of carbon dioxide, and the potential traffic hazard, which would result from numerous diesel trucks traveling the streets of Naples Mr. McAlpin reported that there will be a carbon footprint regardless of the method used to transport the sand; and emphasized the importance of moving the most amount of sand in the least amount of time. Barge use is not practical and the requirements of mobilization and time frame would not be met. He also made note that all plans so far are consistent with directions the July 22, 2013 board has given; and there is ability to modify routes, if need be, between now and award of contract date. Registered Speaker: Bob Krasowski: Addressed the Council regarding avoiding the turtle nesting season; and the values of using the truck haul method. He suggested going in one way and going out the other to alleviate congestion on the routes. Break: 10: 09am Reconvened. - 10: 21 am Debi Benedetto introduced new staff member, Michelle, working in the sales department. Angela Alin, PR assistant, introduced presenter and visitor from New York, 'Carlin Tompkins Chris O'Brien introduced intern, Megan Barry Jack Wert noted that a new digital social media staff member, Buz iy Ford, was hired but was unable to attend due to orientation, and will be attending the September meeting. 9. Marketing Partner Reports FJ „ Jack Wert presented the PowerPoint document ; "lketing Partner Reports — July 22, 2013 " including the following reports presented bey Staff and Consultants: a. Research Data Services — Dr. Walter Klages "Collier County Tourism Research, duly 22, 2013 — Research Data Services, Inc. " b. Paradise Advertising — Suzanne,Partner "Advertising Report Paradise Advertising and Marketing, Inc. — TDC, July 22, 2013 " c. Social Traffic & Analysis — Jack Wert d. Lou Hammond & Associates — PR Services — Carlin Tompkins "National Public`Relations Report — National Public Relations Update — TDC Meeting July 22, 2013. e. Tai "Collections — Jack Wert "Tourist Tax Collections — Collier County Tax Collector — July 22, 2013 " L Miles Media - Website Activity — Jack Wert "Website — Miles Partners, Inc. " g. Sales & Marketing Technologies, Inc. - Search Engine Optimization — Jack Wert "Search Engine Services — Sales and Marketing Technologies, Inc. " h. Phase V - Fulfillment Services — Jack Wert "Fulfillment Services — Phase IV" Cl July 22, 2013 10. Tourism Staff Reports The following reports were provided by Staff. a. Director — Jack Wert b. Sales & Marketing — Debi Benedetto c. Public Relations & Communications — Jack Wert d. Film Office — Jack Wert e. Sports Council — Chris O' Brien E International Representatives — Jack Wert g. Visitor Centers — Jack Wert 11. Detailed Staff Reports Submitted 12. Council Member Discussion None Chairman Hendel noted the possibility of scheduling a special'ineeting regarding beach renourishment bids. 13. Next Scheduled Meeting Date/Location — September 231 2013 — 9:00 a.m. Collier County Government Center, Administration'Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business4or the good of the County, the meeting was adjourned by order of the chair at 11:15 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Murray Hendel These minutes approved by the Board/Committee on as presented or as amended VA September 23, 2013 New Business 7 -a 1 of 3 EXECUTIVE SUMMARY Recommendation to award Invitation to Bid (ITB) No. 13 -6155 for the Dredging of Doctors Pass to Orion Marine Construction, Inc. in the amount of $733,078.77; authorize the Chairwoman to execute a County Attorney approved contract; make a finding that this item promotes tourism; and approve all necessary budget amendments. OBJECTIVE: To approve the standard construction contract and budget amendments for Orion Marine Construction, Inc. in the amount of $733,078.77 to dredge approximately 38,000 Cubic Yards (CY's) of beach quality sand from Doctors Pass and make a finding that this item promotes tourism. CONSIDERATION: ITB No. 13 -6155 for the Dredging of Doctors Pass was posted on July 30, 2013 with notices sent to 1,714 firms and 76 firms downloading full packages. Three responses were received on the August 30, 2013 due date. One bidder, Mathews Marine, Inc. subsequently withdrew their bid due to qualification discussions and concerns. Staff evaluated the remaining bids and determined that Orion Marine Construction, Inc. was the lowest qualified and responsive bidder. Orion Marine, Inc. is a very experienced dredging contractor that has successfully dredged Doctors Pass twice previously. They have reviewed our schedule and are committed to working with the upcoming truck haul beach renourishment project to renourish the beaches immediately south of Doctors Pass. Dredged sand placed on the beach by Orion Marine, Inc. will be overtopped with a courser sand from the truck haul project. Dredging and sand placement at this location must be complete by 11/15/2013. Staff recommends that ITB No. 13 -6155 be awarded to Orion Marine Construction, Inc. as the lowest, qualified and responsive bidder. The bid tab is listed as Attachment A. FISCAL IMPACT: The expenditure of $850,000 for the Doctors Pass dredging project (90549) was anticipated during development of the FY 14 Tourist Development Tax Beach Renourishment Fund (195) budget. Funds in the amount of $36,910 for Doctors Pass Dredging engineering and design are presently budgeted in project 90549. Budget for the ITB award amount of $733,078.77 discussed above will be provided through a budget amendment. The amendment will reduce reserves for future construction by $806,400 (including a 10% or $73,311 project contingency reserve) and place those funds into the Doctors Pass Dredging Project (90549). The total project budget including design, award of ITB 13 -6155 for construction and project contingency will be $843,310. Annual monitoring and maintenance costs associated with this project are estimated to be $50,000 per year commencing in FY 15. The dredging project is programmed to be done again in 2017. Assuming a future project cost of $850,000, the annual cost recovery is $212,500 per year. Combining cost recovery and annual maintenance results in an annual cost of $316,666. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. September 23, 2013 New Business 7 -a 2 of 3 COMMITTEE RECOMMENDATIONS: At the September 12, 2013 Coastal Advisory Committee meeting this item was approved unanimously by a vote of 5 to 0. This item will be presented to the Tourist Development Council for approval on September 23, 2013. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval.,— CMG RECOMMENDATION: Recommendation to award Invitation to Bid (ITB) No. 13 -6155 for the Dredging of Doctors Pass to Orion Marine Construction, Inc. in the amount of $733,078.77; authorize the Chairwoman to execute a County Attorney approved contract; make a finding that this item promotes tourism; and approve all necessary budget amendments. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department Attachment A: Bid Tabulations Attachment B: Orion Marine Construction, Inc. Contract — Will be linked to CAC webpage htti)://w",.colliermov.net/Index.asl)x?p,tge=2947. ■\� m g � s■ k = � m @_ ■ q / @app@ 2#eS� £ 2 k�kk� k t7- a 5 5 �!3 !:b to / co .. . 2 ■ Ig _A A � s k +_ aAaak ■ —a5a cz September 23, 2013 New Business 7 -a 1 of 3 EXECUTIVE SUMMARY Recommendation to award Invitation to Bid (ITB) No. 13 -6155 for the Dredging of Doctors Pass to Orion Marine Construction, Inc. in the amount of $733,078.77; authorize the Chairwoman to execute a County Attorney approved contract; make a finding that this item promotes tourism; and approve all necessary budget amendments. OBJECTIVE: To approve the standard construction contract and budget amendments for Orion Marine Construction, Inc. in the amount of $733,078.77 to dredge approximately 38,000 Cubic Yards (CY's) of beach quality sand from Doctors Pass and make a finding that this item promotes tourism. CONSIDERATION: ITB No. 13 -6155 for the Dredging of Doctors Pass was posted on July 30, 2013 with notices sent to 1,714 firms and 76 firms downloading full packages. Three responses were received on the August 30, 2013 due date. One bidder, Mathews Marine, Inc. subsequently withdrew their bid due to qualification discussions and concerns. Staff evaluated the remaining bids and determined that Orion Marine Construction, Inc. was the lowest qualified and responsive bidder. Orion Marine, Inc. is a very experienced dredging contractor that has successfully dredged Doctors Pass twice previously. They have reviewed our schedule and are committed to working with the upcoming truck haul beach renourishment project to renourish the beaches immediately south of Doctors Pass. Dredged sand placed on the beach by Orion Marine, Inc. will be overtopped with a courser sand from the truck haul project. Dredging and sand placement at this location must be complete by 11/15/2013. Staff recommends that ITB No. 13 -6155 be awarded to Orion Marine Construction, Inc. as the lowest, qualified and responsive bidder. The bid tab is listed as Attachment A. FISCAL IMPACT: The expenditure of $850,000 for the Doctors Pass dredging project (90549) was anticipated during development of the FY 14 Tourist Development Tax Beach Renourishment Fund (195) budget. Funds in the amount of $36,910 for Doctors Pass Dredging engineering and design are presently budgeted in project 90549. Budget for the ITB award amount of $733,078.77 discussed above will be provided through a budget amendment. The amendment will reduce reserves for future construction by $806,400 (including a 10% or $73,311 project contingency reserve) and place those funds into the Doctors Pass Dredging Project (90549). The total project budget including design, award of ITB 13 -6155 for construction and project contingency will be $843,310. Annual monitoring and maintenance costs associated with this project are estimated to be $50,000 per year commencing in FY 15. The dredging project is programmed to be done again in 2017. Assuming a future project cost of $850,000, the annual cost recovery is $212,500 per year. Combining cost recovery and annual maintenance results in an annual cost of $316,666. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. September 23, 2013 New Business 7 -a 2 of 3 COMMITTEE RECOMMENDATIONS: At the September 12, 2013 Coastal Advisory Committee meeting this item was approved unanimously by a vote of 5 to 0. This item will be presented to the Tourist Development Council for approval on September 23, 2013. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. — CMG RECOMMENDATION: Recommendation to award Invitation to Bid (ITB) No. 13 -6155 for the Dredging of Doctors Pass to Orion Marine Construction, Inc. in the amount of $733,078.77; authorize the Chairwoman to execute a County Attorney approved contract; make a finding that this item promotes tourism; and approve all necessary budget amendments. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department Attachment A: Bid Tabulations Attachment B: Orion Marine Construction, Inc. Contract — Will be linked to CAC webpage htti)://Nvww.colliergov.net/Index.asi2x?page=2947. September 23, 2013 New Business 7 -b 1 of 87 TDC EXECUTIVE SUMMARY Review and make recommendation to the Board of County Commissioners to approve the Fiscal Year 2014 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this item promotes tourism. OBJECTIVE: Review the strategic plan for the destination for FY 14 commencing October 1, 2013. CONSIDERATIONS: During 2013, the CVB conducted meetings with its marketing partners at bi- monthly Advisory Roundtables. Additional input was gained at a meeting with the major hotels, a day -long strategic retreat and face to face meetings with hotel sales and marketing managers and PR representatives to gather information on marketing the destination. The CVB also sponsors an annual co -op marketing program to offer special cost offerings to partners for the many advertising and trade show opportunities available for the coming year. The data collected from all of these sources is analyzed and compiled into a one year marketing plan to promote the destination and a long range strategic plan for the destination. All of the above efforts have laid the groundwork for the plan for the TDC to review. This plan outline was presented to the Collier Tourism industry at the Advisory Roundtable meeting on September 17. It will also be presented to the Collier County Lodging and Tourism Alliance board and to the major hotel General Managers on September 29 for their input. The attached pages are an overview of the full 150 page plan for marketing Collier County worldwide as a tourism destination of choice in 2014. Upon final approval of the plan by the Board of County Commissioners in October, the entire plan will be put on our website for use by our Collier tourism industry. FISCAL IMPACT: The projected marketing budget to support this strategic marketing plan is $3.5 million in projected tourist tax revenue collected monthly. This budget reflects the new allocations in the tourist tax ordinance for marketing approved by the BCC in June 20133 hese funds are a part of the Fund 184 recommended Tourism Department budget for FY 14. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. RECOMMENDATION: Review and make recommendation to the Board of County Commissioners to approve the Fiscal Year 2014 Strategic Marketing Plan for the Naples Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this item promotes tourism. SUBMITTED BY: Jack Wert, Tourism Director Destination Marketing Plan for 2014: CVB 2014 Destination Marketing Plan; Strategies and tactics to increase both group and leisure travel to our destination. Executive Summary of the strategies the CUB will implement to navigate our destination through the ever - changing International tourism marketplace. Designed to be flexible so the CVB can react to trends and unexpected events in the year ahead. A � t L The Marketing Plan as recommended by the TDC and approved by the County Commission will be available to our tourism partners on our website ( www.paradisecoast,comipartners) and can be easily accessed and downloaded for partner use. We encourage our hotels, attractions, shopping venues, restaurants and other tourism - related businesses to use the Florida's Paradise Coast brand in their marketing efforts, This will help us extend the brand beyond our current reach. U.S, consumer confidence jumped to 81.4 in June 2013, its highest level in over five years, as Americans were more optimistic about business and labor market conditions, according to a report released by The Conference Board Consumer Confidence increased for the third consecutive month and is now at its highest level since January 2008 (Index 87.3). Consumers are considerably more positive about current business and labor market conditions than they were at the beginning of the year. Expectations have also improved considerably over the past several months, suggesting that the pace of growth is unlikely to slow in the short -term, and may even moderately pick up Consumers' assessment of current conditions continue to improve. Those stating business conditions are "good" held steady at 191 percent, while those saying business conditions are "bad" decreased to 24,9 percent from 26.0 percent, Consumers' appraisal of the job market was also more positive. Those claiming jobs are "plentiful" increased to 11.7 percent from 9.9 percent, while those claiming jobs are "hard to get" edged up to 36.9 percent from 36A percent, The world economy will grow 3.1% in 2013, the International Monetary Fund said, down from its April projection of 3.3 %. Growth also will be slower in 2014 -- 3.8% compared with an earlier 4% forecast. The Office of Management and Budget states that the U.S. economy would grow 2.4% in 2013 and 3.4% in 2014, down from earlier projections. Those growth figures are in line with the latest forecast by the Federal Reserve. Figure I kruahad rate of groins in reai GDP am rmer yment tale;? to 20-!404 Lodging performance measures are favorable, with occupancy levels at higher - priced hotels that are ahead of prior peak levels, real RevPAR that is above its long -run average (Figure 1), and continued slow supply growth. Though the economy has slowed as a result of fiscal headwinds, it is expected to gather momentum later in the year, and strengthen through 2014, supporting further lodging demand growth. According to Price Waterhouse Coopers, RevPAR outlook for 2013 is at 5.9% and expect growth of 6.2% in 2014. Nw1:RWPmW Kamm is SM SR t�0 1 t t 6 2 a 7 k ?00i M 2014 W M4 x'�3x✓�.�. it'. .. .. a. 5,.3:1 "� 33_,: �. ,.. '�..� Online Travel Planning Continues to Grow t TIOU s Qm 30MCM S7% :° 7644 I 2 Increase in Solo Travel, especially with Female Travelers Between 2011 and 2012, Small Luxury Hotels of the World saw growth in single occupancy travel across the board in terms of both revenue and number of room nights, with the number of sole occupancy room nights jumping from 4,115 to 51841. In SLH's core markets, the surge of female bookings has experienced a 53% increase in room nights booked by single occupancy females between 2011 and 2012 (from 973 room nights in 2011 to 1,489 room nights in 2012), compared to an increase of 38% in room nights by solo males across the same period (from 1,648 room nights to 2,269 room nights), Results of a survey on female travelers in the UK and US by CAP Strategic Research in 2011 revealed women represent the most important and fastest growing segment of the travel market, in terms of both leisure and business travel. The survey revealed that 48% of travel website users are now women, while a significant 66% of women said that travel companies would see an increase in business if they tried harder to serve women travelers. GBTA projects total U.S. business travel spending this year will reach $273.3 billion, 4.3 percent higher than last year's level and up from its April 2013 projection of $268.5 billion. GBTA executive director and COO Michael McCormick noted a "rise in domestic travel spending" as "companies are seizing on opportunities closer to home." At the same time, due to weaker economies in Europe and China, the organization lowered its projection for international outbound travel spending from the United States to $33.1 billion from $33.3 billion in the April forecast. E M TO U.S. Wns Tray Tres IToW U.S "r ss Tt" SpeNq Business transient hotel reservations on the books for June 2013 through May 2014 are 3 percent higher than in the same period the year prior, according to TravelDck. The average daily rate on those bookings is up 3,9 percent. Group bookings for the same period are up 1.6 year over year, and the ADR on those bookings is up 1.8 percent, marking a stronger outlook for the segment than earlier this year. :,. According to research by Amadeus, the global travel distribution system, the number of international business trips by females is expected to increase by 250% by 20301 with the most significant growth coming from the Asia Pacific region. Continued Growth in International Travel U,S. Commerce Department Forecasts Growth in Internationa Travel to the United States Through 2016 Tourists from all world regions are forecast to grow over the five year period, ranging from a low for the Caribbean ( +9 percent), to a high for Asia ( +49 percent), South America ( +47 percent), and Africa ( +47 percent). All but three of the top -40 visitor origin countries are forecast to grow from 2011 through 2016, Countries with the largest total growth percentages are China ( +198 percent), Brazil ( +70 percent), Argentina ( +46 percent), Australia ( +45 percent), Korea ( +35 percent), and Venezuela ( +35 percent). Brazil is in the hot seat with over $30 Billion in travel spend expected in 2013 The WTO forecasts that international tourist arrivals will grow 3 -4 percent in 2013, an average 3,8 percent annual growth between 2010 and 2020. TOP 5 INTERNATIONAL MARKETS TO USA (ARRIVALS) ORIGIN OF VISITOR 2012 visitors: burdensome visa process; Canada 11,5 million , Each overseas traveler spends Mexico 14,5 million approximately $4,455 when they visit ,, yryM United Kingdom 3.8 million the U.S, and stay on average more than Japan 3.7 million 18 nights, Germany 1,9 million ' Overseas arrivals represent 44% of all Taiwan 36.4% international arrivals, yet account for G ' TOP 5 HIGH-GROWTH MARKETS 78% of total international travel receipts. THRU 2017 (Wecast Greatest challenges facing international ORIGIN OF VISITOR ARRIVALS visitors: burdensome visa process; CHANGE 17/12 unwelcoming entry experience. China 154.7% . Top leisure travel activities for overseas Saudi Arabia 87A visitors: (1) shopping; (2) dining; (3) city Brazil 55.1% sightseeing; (4) visiting historical places; Argentina 42.9% and (5) amusement/theme parks. Taiwan 36.4% Source: U3. Tziil £s`im s tad or, 'U.S. �Pnmeritof ComnerrE- Oft eof TraA i� Videos, videos and more videos! 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore) Online video users are expected to double to 1.5 billion in 2016. ( scu) Only about 24 percent of national brands are using online video to market to consumers. antar Media) Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (6yternub le Mobi e Anal tics ae or ) Consumers give up on an online video if it doesn't load in two seconds. Massachsset5 Hrnh rs ant Akanai Techno ogies) Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (lns1nto) Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (>Qsco s 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (ln.odo) Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. ( Mobile video ads that include social media buttons drive 36 percent higher engagement. ( ht3hm Ne %`,, Online video production will account for more than one -third of all online advertising spending within the next five years. (Farrell Asaciates) 16 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (SoclaiMedla Exammer) 92 percent of mobile video viewers share videos with others. (inod) More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (Irj Tube). 2 billion video views per week are monetized on YouTube, and every auto - shared tweet results in six new YouTube browsing sessions LeelSEu). Quarterly Tourism Industry Roundtable Discussions Hotel General Manager Meetings Annual Strategic Retreat Day Sales & Marketing Managers Meetings PR & Communications Managers Meetings Tourism Industry Roundtable Sept 17 TDC Presentation Sept. 23 Collier County Lodging & Tourism Alliance Sept. 27 County Commission October 22 The Beaches of Fort Myers & Sanibel The Palm Beaches & Boca Raton Fort Lauderdale St. Petersburg & Clearwater The Florida Keys & Key West THE BEACHES OF FORT MYERS ANDSANIBEL Brand Promise: Its not just geography. It's a state of Brand Positioning: "A little quieter, a little less hurried, a lot less like the rest of the world." MAM. GREATER MIAMI ANDTHE BEACHES Brand Positioning: It's So Miami It's So Miami. V you've beer, hew, you know what were t&q await, It's So Miami Is what yM say ke r you're ddlghted, erthesed or ar^and by sou &a .,q you see, hear or fed, That Mr. R's So Miami, That wome. t a gown and heels bpprg by or a motor scooter? It's So ftni, :Formal per13 or the oW, a arose pg past the Ime of dub pin wa&.9 to get rto the Kest hotspot, a momir; ir: the Everglades ialme by ar ate mop? toong for haute oxiture, It's Sou Miami. AN you so hale to VM to get It, Communications Objective: Increase market share, focusing on core markets and developing new, low- impact niches, Campaign Creative Objective: Make the saying "It's So Miami" the response people use when they see something hip, tropical, sparkly, and stylish. Campaign Media: The campaign runs in print, television, outdoor and online advertising as well as hotel promotions and social -media outreach, HER Cl1S Branding Position: Sarasota and Her Island Beaches (1)iscover TH PALM PLUS &+ BOCA RAT^OO 16 U' Its PXff Wt Honda PAIMBeICUL.COM Brand Positioning; The Best of Everything Brand Promise: Palm Beach County is the best way to experience Florida, The community where genuine hospitality is a way of life, and breathtaking beauty occurs naturally. It is the place to enjoy the time of your life, p,eater L I FORT Brand Positioning: Where casual meets chic. "Find Your Sunny Side" Brand Personality; Carefree, �rms�f#�N:x�.3ssa+m�s�n � +xa �ezr,� �wa 3rt#v refreshing, active, vibrant, entertainin and sunn U 11 Communications Objective: CLEARWATER 100 Days of Summer Campaign Leisure Domestic Markets; Florida, New York, Illinois, Pennsylvania, Michigan, Ohio, New Jersey, Georgia, Massachusetts, Texas, North Carolina, California International Markets: Canada, Germany, UK, Scandinavian countries Media; TV 38 %, Digital 20 %, Magazines 12 %, Newspaper 12 %, International 5 %, OOH 2 %, Meetings & Conventions < 1 %, Radio <1% Public Relations — Digital &Social — Paradise Coast Blueway Sales —Trade Shows — International Sports Film Institute new media monitoring and integrated database system Continue to leverage /grow social media Utilize the Journey Through Paradise promotion to launch and integrate Pinterest and Instagram social platforms Successfully launch new responsive design website Ramp up video production and use Position Paradise Coast as top -of -mind luxury destination Increase awareness of the Paradise Coast as a family - friendly destination Promote meaningful and authentic experiences to generate unique story angles that speak to general industry trends Support M &C through editorial initiatives. Grow awareness about the destination as a quality culinary destination. Elevate awareness of the area's natural beauty, and the many opportunities to be active yet still enjoy the area's resort amenities Elevate the area's perceived value as an arts and cultural destination Integrate messaging across traditional and digital platforms and with paid media initiatives In PR, key messages weave themselves into the visual we create for the target audience, and build the foundation for how Naples, Marco Island and the Everglades will be positioned in the global, national and regional landscape. Each message will build off of the "Florida's Paradise Coast" branding. The exact messaging of the PR will focus on the idea of exploring the beauty of paradise and all of its offerings. Florida's Paradise Coast brings together the natural wonder and wildlife of the Everglades with the spectacular white sand beaches of Naples and Marco Island at the southwestern tip of Florida's Gulf Coast. The Paradise Coast is growing as a culinary destination The diversity of offerings from luxurious spas and vibrant ni immaculate beaches and family - friendly activities make the an ideal destination for couples and families alike. ise Coast The destination has some of the best shopping opportunities in the state of Florida The Paradise Coast is a compelling meeting, conference and incentive destination with excellent resort -based meeting facilities and unique team building and recreational excursion opportunities, The Paradise Coast grows as a compelling family friendly destination with the opening of new and revamped family attractions. t. Media Missions Joint Media Missions /Events with VISIT FLORIDA When selected, the CVB will participate in VISIT FLORIDA media missions, also known as one -on -one meetings with media contacts in key markets, designed to help develop and strengthen media relationships and present the latest information and story angles. The VF PR Representative conducting the mission will make appointments with editors, travel writers and other key contacts with major newspapers, publications, radio shows and TV markets. Based on an application system, CVBs are selected to attend. If we are not selected we will buy into the "news release option" so that our destination information will be included in a digital press kit provided to each media contact. The CVB has been selected to participate in a Los Angeles media reception in October 2013. L. A. has been identified by VF and many destination partners as a growing opportunity market. W CVB Media Events & Missions The CVB and LHA will work on a targeted event to launch Journey Through Paradise and Alan Maltz to the New York based media. Additionally, desk side visit will be arranged in New York as well as these possible markets: — Miami /Ft. Lauderdale — Tampa /St. Petersburg — Boston and Philadelphia — Texas Blog and Video Promotions Blogs are becoming increasingly popular with travel journalists. They write based on their experience at a destination, which proves to be a valuable tool for learning what travel journalists will cover, LHA will continue to pitch the destination's newsworthy items, the Destination Diary blog and Adventures in Paradise web videos to top travel blogs, but also promote through each of the social media channels, Our own Destination Diary blog activity will increase and be promoted through our Twitter and Facebook social channels, to provide ongoing content ideas, local insights and more for travel bloggers and also for our social media engaged customers. In addition to stepping up production of the Adventures in Paradise series, the team will begin a weekly short video update, Paradise Buzz, featuring Buzzy Ford with the destination's latest news on events, fun facts, local secrets, deals and more, The CVB is working with local vendors to increase its library of easy to access and download B -Roll video clips, for use by news organizations to produce their own video coverage. Individual Press Visits Individual and group press visits provide an ideal opportunity to showcase Naples, Marco Island and the Everglades. In addition to the FAM trips previously mentioned, the CUB develops itineraries for individual press trips on an ongoing basis, thereby showcasing events, attractions and accommodations in the area as needed. We will accommodate as many incoming FAM requests as possible, as well as target media that we might invite. Our target media will sti include niche media — sports, outdoor, food, romance and women's publications — in addition to more mainstream travel media. The CVB most often provides itinerary assistance for individual journalists but not travel expenses. If travel expenses are needed to accomplish the FAM, the CVB must ensure the visit is a complete "destination" experience. The CVB cannot pay airfare to host a writer that is the guest of only one hotel or resort. With the advent of newly expanded international marketing representation, we expect our incoming requests for international FAM assistance to increase. The CVB will endeavor to include as many partners as possible on a fair and rotating basis for itineraries, depending on the interests and story needs of each individual correspondent. Goals u� Increase fan engagement, driving traffic across all digital platforms, Increase Intents to Travel on website, including Order Guide, Live Chat, Book Direct click- through's, etc. Create and foster Brand Ambassadors to spread our destination message. Spread destination key messages directly to our customers rather than filtered through traditional media channels Increase visitation and visitor spending. w A. Tactics; Geo Fencing, pre - targeting, Facebook ads to increase traffic to the website and book it engine Enforce consistency with branding across all social media outlets Sponsored Twitter and Facebook posts to coincide with campaigns • Stellar Video & Photo Content > Increase production of Adventures in Paradise episodes >Begin production of short "Paradise Buzz" segments about deals, events, what's new, fun facts, local secrets Conduct contests and sweepstakes designed to drive attention to Paradise Coast Push contests through all outlets and platforms Conduct themed Twitter Chats Develop Google + and utilize Launch Instagram and effectively integrate with other digital channels Launch Pinterest and use as contest channe Focus on content development that's relative to website, social media, deals, hotel info and so forth. Form Paradise Coast Social Media Tourism Group Develop "synergy" within all vendors involved with website & social media. Work with Collier County IT to obtain GIS vendor assistance to update and upgrade existing Blueway route content, and convert new route GPS coordinates for use online. Engage area partners such as Rookery Bay and Naples Kayak to determine schedule and methods to proceed with completion of the Paradise Coast Blueway trail mapping activities and get them formatted for use in online and printed products to be distributed to the public. Rebuild the Blueway website to assist paddlers a: k e F{ Measurable Objectives Continue to improve the website- add new planner features Continue to improve the Visitor Guide Update Meetings collateral Continue Newsletters program and expand coop and editions Sales missions of all types including joint sales missions with PR, regional, hotel and attraction partners. Increase Meeting planner data base New focus on Travel Agent sales through various avenues Create new videos — Wedding, Meetings, Pr and a great destination video commercial video we can use at trade shows and in welcoming groups to the destination Continue Fams and Site programs Continue RFP Enhancement program Improve IDSS use and support I updates and data bases Social Media promotions expanded Improve tracking of ad buys, IDSS, RFP's, and other. Meetings newsletters List the upcoming show locations, announce the FAMs and include videos when possible. Newsletters are very well read with successful open rates. Newsletters will go out every other month and will be themed: Incentive Site inspections • Continue to assist in travel expenses for planners for Sites • CVB Group sales assists with the itineraries and some escort; travel arrangements, meet and greet and welcome bags. RFP enhancements Hotels and tourism partners have shown success over the past three years. These incentives assist our partners in closing pending group meeting business. Absolutely necessary for the CVB to continue to support this effort. CVB Group sales spend a great deal of time and effort on tracking and supporting these efforts to attract RFP bids and signed contracts from planners. CVB Group Sales efforts also support sponsorships to bring Meeting Planner trade shows and events to the destination. — We have attracted SITE Global Fam, SMU, MPI, HPN, Elite Meetings, ESTO, DMAI, and IAGTO and supported them financially with sponsorships and RFP enhancements, CVB will work to bring SMU event, Diamond Premier Event, Florida Encounter and others including FSAE and MPI events for 2014. Weddings Market destination first, then the specific property (s) Focus on the idea of doing an affordable wedding in Paradise - CVB will revamp weddings pages on the website - Mini -moons and honeymoons, packages, promotions Wedding promotions, social media or contest in the planning Wedding video to be created for social media and website Quarterly weddings newsletters to opt -in lists Media in weddings publications Meeting Focus Florida Jaguar Enthusiasts' Club Smart Event National @ PGA POW WOW Interaction 2013 Annual Destination 3000 Conference HPN global Conference Direct Annual M &C Interact 2013 Capital Events Tradeshow Premier Meetings Exchange IMEX International World Travel Market Sales Mission Elite Meetings Collaborate Marketplace Collinson Encounter and Site sales Mission Site Global Conference and FAM - Connect Market Collinson Florida Huddle Incentive Works Toronto Very Important Planner MPI -WEC ITB Sales Mission Denver with media and 0 Sales Mission airline a Sales Mission SMU West jet 117, A Germany, Switzerland, France, Belgium FY 2013.2014 Marketing Plan — Diamonde Current Market Intelligence Objectives Strategies UK Ireland FY 2013.2014 Marketing Plan- OMMAC, Ltd Current Market Intelligence Objectives Strategies Communications & Public Relations Social Media y Goals Focus on attracting new sports events during the "shoulder" and summer seasons and continue to build current events to be larger and even more successful Work closely with the CVB Public Relations and Sales & Marketing managers in attracting and promoting sports related annual meetings and events and to publicize our current events Educate County staff, and the community on the impact the Sports Council has and the growth that has been experienced since the start of the program in 2006 Work closely with County Parks and Recreation and its staff in planning and executing high impact and well thought out events that reflect positively on our destination and facilities. a Goals Continue to promote Collier County as a destination of choice for sports events, training and sports related group meeting events. Maximize the use of North Collier Regional Park and all other sports venues within Collier County Promote our other sports venues such as our area beaches to event promoters and rights holders to utilize our many team sports venues, Create new sports marketing materials for use in local, regional and national media to feature the Naples, Marco Island, and Everglades area and our many participant and spectator friendly amenities. Continue to educate Collier County residents and local businesses about the Sports Council of Collier County and how we can be of assistance to them r mss.. Objectives Coordinate and attend monthly meetings of the Sports Council of Collier County. Assist in growing Sports Council membership and work closely with the Sports Council Board of Directors to coordinate and attract events to our area; Identify events that fit well with our facilities, and that occur during the "shoulder" and summer season and show continued positive growth when compared to previous years. Assist in expanding "Corporate Sponsor" memberships and benefits for the Sports Council. Develop new incentives for sponsors to become long term partners Educate area hotels to promote the "big picture" of sports tourism and encourage non - involved properties to agree to host event participants in the future, Continue to work closely with Parks and Recreation athletic staff in tournament development, implementation Recognize and reward the sports facility staff for their commitment and dedication to our events on a quarterly basis by utilizing corporate sponsors of the organization Strategies Attend sports related conference such as TEAMS and the NASC Symposium in April 2012. Attend at least on NASC Small to Mid - Market Regional meeting in September and attend Florida Sports Foundation Annual Membership Meeting. Plan and assist in creating advertising and public relations campaigns that target event promoters and event rights holders in sports events that our County facilities can handle. Develop more "home grown" sports events by working closely with local promoters and organizations by meeting with them on a regular basis; outreach to local groups to help them become involved in the Sports Council; Continue working with the Sports Management Department of Florida Gulf Coast University (and interested students from other universities) to attract additional student interns and volunteers every semester of the school year, Frequently update Sports Council social media pages and our website to reflect new events and other sports related activity, Target Markets /Clients Traditional tradeshows are changing from the importance of a floor booth presence to creating an exclusive event tied -in to the actual industry event where one -on -one interaction with the client is possible Pitching ideas to the client based on cultural knowledge of our area is becoming especially important to the prevalence of reality shows European /U.K, television is very interested in creating content �.. in the U,S. Spanish- language TV is a huge market for the Greater Miami area and expansion of it needs to be explored for the rest of FL to tap in to that opportunity Continued presence in both New York and California remain important Trans /Digital Media opportunities such as SXSW need to be primed Measurable Objectives Work for re- instatement of the state's film incentives in the coming year through legislative advocacy and strategic partnering Expand location library — 20 new locations with an emphasis on private homes Update Film website (www.shootinparadise.com) to reflect new branding visuals /style Continue excellent and efficient support service to all projects Uphold a prompt response time for lead/inquiry with emphasis on the internet and social media Expand direction on primary target industries and expand client base with an emphasis on the U.K., Western Europe and Spanish- speaking countries through sales missions and industry- related conferences Extend participation in local speaking engagements to educate business leaders and others to the role of the film office /CVB Strategies Work with local crew and production sources in an effort to remain competitive Advance an effective partnership with the Florida State Office of Film and EntertainmentlFlorida Department of Economic Opportunity Educate the local community about the Film Commission's purpose and benefit to Collier County's economy Advocate on legislative issues in association with Film Florida for increased business to the state Foster local crew and production resources to remain competitive Maintain an integrated position with all city/county/state entities and presiding authorities Provide local outreach to inform the community about the Film Commission's activities and benefit to the local economy �II Strategies Dedicated At & Culture section of the CVB website: This will include expanded partner listings, descriptive information, images, hyperlinks and special offers. Webpage will also link to various arts & culture related web videos and articles. Arts, Culture & Heritage Digital Guide: This important tool debuted in 2009 as a printed guide for fulfillment of inquiries and distribution at trade shows, In 2011 the guide went to a digital format so that updates could be more easily made and the information expanded as the arts, culture and history scene grows. The digital guide provides video, audio, rotating images and hyperlinks to partner Web sites. We distribute a consumer e- Newsletter to promote the Celebrate the Arts Month in November. Content centers on arts, culture and history events with hyperlinks to the digital Arts, Culture & Heritage Guide content. Arts, Culture & Museum Grantees: Encourage grantees to use our visitor feeder markets to place their event ads and to link to our CVB events web page. Strategies continued ... Work with United Arts Council to increase distribution of printed Calendar of Events and build an enhanced digital version for wider distribution. Identify a Collier transportation partner to offer organized tours of our museums and art galleries. Research cultural publications that will provide an opportunity to increase the branding message via use of half page full color arts and culture advertisements. Encourage the development of multiple day cultural events that showcase one or more venues. Package hotels with event fickets, dining and shopping discounts to attract out of market visitors Heritaqe Marketing Dedicate up to $100,000 in Heritage market advertising and promotional support in the CVB marketing budget. Work with Collier museums and non - profit museums to place targeted heritage advertising and support the Collier County Museums with all their major events with social and digital media, Air service is the most commonly used transportation mode by our visitors. So it is imperative that we continue to foster partnerships with our local airports and regional destination partners. Of the visitors arriving by air, over 60% fly into Southwest Florida International Airport (RSVP, followed by Miami International Airport (MIA), Tampa International (TPA) and Orlando /Sanford International Airport (SFB). RSW is the largest commercial airport serving the county, and is the main focus of our commercial air service marketing efforts. In addition, our area is served by four General Aviation airports including, Naples Municipal Airport, Marco Island Executive, Everglades City Airpark, and Immokalee Regional, Each airport serves the general aviation needs of their communities and some have potential to attract commercial service when the demand so warrants. Strategies: Attract new scheduled and chartered flights both from western Attract International service from UK, Europe, Scandinavia and South and Central America. Expand efforts targeting our primary fly -drive markets, including Miami, Ft. Lauderdale, Palm Beach, Tampa, and Orlando. c� Currently, Visitor Guides and maps are distributed at RSW, Charlotte County Regional, Naples Municipal Airport and the Collier County Regional Airports. Maintain and create new co -op programs with the Lee VCB and the RSWAirport and VISIT FLORIDA marketing teams to attract new air service Attend air service trade shows with the RSW airport, Lee VCB and VISIT FLORIDA marketing teams to encourage new direct service both domestically and Internationally. Apply for air service grants through VISIT FLORIDA and from International destinations such as the Bahamas to incentivite new service providers Budget; $150,000 for FY 14- $50,000 additional funding for each fiscal year for the next four years for marketing support of new or existing service. Marketing Objectives Build brand and destination awareness Increase lodging occupancy and ADR Define our upscale, luxury brand and separate ourselves from the competition Finalize logo refresh and implement across all platforms Key Messages Paradise Refined and Redefined Florida's Paradise Coast Let our customers define their paradise Move from a traditional monologue to dialogue with customers Replace headlines with storylines Create 360 - degree trans -media storytelling Provide engaging content across social media platforms and Internet Continue to create new video content for visual storytelling - 12 times more likely to be shared follow the new positioning of Paradise Refined and Redefined Feature the new branding campaign's design and photography, inviting prospects to come find their paradise on Florida's Paradise Coast. "Fall For Fun" - Stone Crab Festival Encourage visitation from the Florida markets during the fall shoulder season with engaging creative Launching with an online campaign for the Stone Crab Festival Hotel deals and other dining specials will be collected and placed on Fall For Fun landing page that will incentivize visitation during the event and throughout the fall season. Golf Tournament Promotions Reach golf enthusiasts from the Florida markets, New York and Chicago during the fall shoulder and winter season Multimedia campaign highlighting the LPGA CME Group Titleholders tournament in November, the PGA Franklin Templeton Shootout tournament in December and the PGA ACE Group Classic in February. Utilize new mobile media opportunities such as geo- fencing (targeting prospects within a five -mile radius of other PGA events) and VISIT FLORIDA'S tablet banner ad network for golf vacations. Art Basel Reach 200,000 high -end and international prospects that attend this art show in early December in Miami. Reach this mobile market with geo- fencing technology, linking them to engaging online videos that communicate the close proximity of Florida's Paradise Coast Tie into our art and culture, secluded beaches, upscale shopping and dining and world -class resorts — a perfect match for this set of travelers. Winter Campaign Reach traditional northern markets (New York, Chicago, Toronto. Add new markets of Quebec, Philadelphia and Cleveland Heavy up schedule during the coldest winter months with the promise of a warm, sunny getaway to Florida's Paradise Coast. This multimedia campaign will include new mobile opportunities such as geo- fencing, Unique out -of -home applications in transit, airports, malls and theaters. Spring /Summer Campaign Target Florida markets with multimedia campaign, leveraging new mobile opportunities and unique out -of -home applications. This campaign will encourage Floridians — with a focus on families — to plan their summer vacation on Florida's Paradise Coast, communicating the close pry proximity Highlighting experiences that other Florida destinations can't offer, such as " one -of -a -kind dining, secluded beaches, sunset experiences (to Orlando and Miami) superior boating and fishing, upscale shopping, world -class resorts, unforgettable family activities and great golf at lower off- season rates. MeetingslWeddings /Sports Ongoing annual campaign will target corporate planners, association planners and incentive planners Highlight the outstanding meeting offerings on Florida's Paradise Coast in Use digital media to drive traffic to specific landing pages, optimized for click, email signup, or share. Use retargeting programs to bring visitors back to the CVB website Increase focus on video and mobile marketing. Continue Facebook advertising while testing new platforms, such as Facebook and Twitter's "Sponsored Tweets" platform, Use Geo- Fencing advertising. Geo- fencing technology will ensure that ads, promotions, and deals will be increasingly tailored towards each individual user. Publication Advertising opportunities with advertorial and video content. (Orlando Sentinel, Bon Appetit, Southern Living and Visit Florida) { f ;2. Unify branding and messaging across all web properties Work with CVB partners to keep the current web properties up to date by posting new content, addressing errors, updating existing campaign content, and optimizing for SEO Continue to measure and analyze via Google Analytics and heat mapping measuring tools and modify to optimize user experience Mobile is the new mass media Ensure all web properties are built with responsive principles in mind Work with existing mobile platforms (SDKs and APIs) to develop a rich experience for mobile users in our target market, This includes taking advantage of photo applications (Instagram, et al), check -in applications (Foursquare, Facebook Places), and video applications (YouTube, self- hosted video, etc.) Examples of future integrations could be: Custom albums for Paradise Coast visitors with sharing ability Online culinary tours with video content Geo location guided map tour Instagram integrations to highlight all photos tagged with our geological area Investigate potential need for Out -of- Market Application Augmented reality Leisure Market 1. Increase the use cable television to include both a kick -off period and sustaining efforts in key markets 2. Increase use of Video Ad Networks (SpotXChange) and online rich media advertising to extend campaign period, increase frequency, drive website inquiry and strengthen ROI 3. Reduce consumer magazines to only key publications with a proven ROI 4. Expand use of online, mobile, digital /social and partner co -op participation 5. Utilize key vertical magazines to reach specific niche audiences (which have produced strong ROI) 6. Take advantage of VISIT FLORIDA co -op opportunities when appropriate Leisure Market 7. Explore targeted mall and/or airport advertising to increase visibility during key timeframes /markets 8. Use customized e- Newsletters as a primary communication for specific targets and niche markets. 9. Promote special offers and other information from partners in e- newsletters and in "Deals" web pages 10. Work with a high -end luxury credit cards (American Express or Black MasterCard) to develop a direct mail program to provide a qualified upscale list of prospects in major feeder markets. Leisure Market- International 1. Continue Tour Operator co -op initiatives in the United Kingdom and German speaking Europe 2. Increase efforts in Canada (especially Toronto). Consider exposure at Toronto International Airport and high -end Malls 3. Explore S. American markets for future visitation potential 4. Incorporate Brand USA properties with three key countries — United Kingdom, Germany and Canada F� Group Market Online /Print: Concentrate efforts against major vertical online sites and publications aimed at corporate meeting professionals Online /Interactive: Use non - traditional media units with proven delivery results (Video Ad Networks /Job Title Targeting) to reach key meeting professionals who are hard to capture using traditional media channels Group Market e- Newsletters; Supplement Meetings eScapes mailings with highly targeted lists to expand awareness, increase leads to continue to grow database Increase the number of deployments Group Market 1. Target corporate, association and third -party planners in key feeder markets with direct air service 2. Targeting corporate Influencers directly 3. Use integrated media (print, digital, e- Newsletters) to increase reach, frequency and inquiry 4. Expand e- Newsletters to target specific planners and businesses identified as "key opportunities" Provide marketing support to key trade shows Incorporate key trade show attendance for key personal and partners s Leisure Market 1, Concentrate efforts against audiences that have shown the highest probability of response 2. Utilize cooperative partner programs to strengthen message and stretch budgets 3. Integrate video content with key leisure /niche media strategies and initiatives 4. Increase emphasis on Golf and Dining during key and need travel periods 5. Sponsor major golf events (LPGA, Templeton Shoot -Out and Ace Group Classic) with media buys Leisure Market 6. Add support to key local "foodie" events (such as Stone Crab Festival) 7. Investigate launching a digital campaign in Miami forArt Basel in December 8. Partner with major travel media (American Express, etc.) a Increase consumer conversions from social channels and digital advertising to paradisecoast,com Increase social media engagement across all platforms Optimize cross - channel customer experiences Increase brand awareness Increase focus on additional social networks to capitalize on current social trends Improve email marketing strategy to increase open rates and conversions Optimize web experience to convert users to book hotel rooms Capitalize on new responsive site by using mobile geo location advertising Generate a competitive analysis report Continue to increase engagement in all social media channels Connect with partners to increase social media outreach and shared content Broadcast deals and campaign messaging via social media channels Work with the CVB's Digital Coordinator to maintain Facebook messaging and support current campaigns Utilize new campaign photography and video content in all socia media channels Explore Facebook contest to engage fans and convert them to the website and email signups by enticing them with a prize New networks have gained massive market appeal and should be added to the current social media strategy: Pinterest Instagram - photos /video content Google + Compile monthly reports with detailed social media measurements and analysis neymwrns.com This year's program offers more than $1,050,000 worth of proven, successful opportunities. If you were to participate in each program the overall savings would be as much as 85% with exposure across a wide range of niches including Consumer, Meeting Professionals, Dining, Eco and Bridal. These programs provide you with a unique opportunity to leverage your share of the area's $3.5 million destination marketing budget and stretch your promotional dollars, as well as your chance to align your promotional initiatives with the CVB. The 2014 Co -Op program includes stronger digital programs including video and tablet/mobile opportunities Timing: The Co -op Campaign for the Fiscal 2014 Year will begin November 2013 and will be an ongoing annual program, Campaign Flexibility: Opportunities are offered throughout the year and are designed to include different media types and primary targets. The campaign is subject to change contingent upon the level of partnership participation. Limited Offer: Most programs have been expanded to include four to seven co -op partners, however, the programs are offered on a first -come, first- served basis. Some programs may be able to be revamped to accommodate additional partnerships, especially online and digital opportunities. Plan Approval Process y E �P { September 23, 2013 New Business 7 -c 1 of 19 EXECUTIVE SUMMARY Recommendation to approve the selection and contract of Aviareps for representation services in Brazil, authorize the Chair to sign a County Attorney approved contract, and make a finding that this expenditure promotes tourism. OBJECTIVE: Review the selection of a representation firm in Brazil to represent the Naples, Marco Island, Everglades Convention & Visitors Bureau in providing selected services which support tourism. CONSIDERATIONS: Over the past month, the Tourism staff conducted a search for representation to assist staff with recruitment from the growing Brazilian tourism market. Staff entered into an arrangement with the Palm Beach tourism bureau to cooperate in identifying and securing these services for both counties. Each county has conducted an informal request for proposal following the Board's similar formal process. Staff from each County selected Aviareps for these services and has prepared their own contractual arrangement with the same top proposal. Attached to this executive summary is: The scope of services document. A list of the twenty -nine (29) South American companies that offer representation in Brazil who received the scope of services as identified by both county tourism organizations and from data collected in Brazil. A Spreadsheet of the selection criteria and points of the review process that was used to determined the ranking of nine responding firms to the RFP. 1. Staff (Debi DeBenedetto and Jack Wert) reviewed the nine (9) responses and scored and ranked the firms according to the criteria listed in the scope of services. 2. The Palm Beach tourism bureau formed their own selection committee to review the nine respondents. A draft of the contract for these services between Collier County and Aviareps which was reviewed by the County Attorney's Office. Staff met with the Palm Beach tourism staff on August 15, 2013, and reviewed individual scoring and agreed upon the four top ranked firms. Staff then arranged a SKYPE on line conference call with each of the four top candidates and the two county tourism staffs, and asked each of the firm representatives a series of basic questions, plus clarifying questions concerning their individual RFP responses. The unanimous choice of both the Collier tourism staff and the Palm Beach tourism staff was AVIAREPS in Sao Paulo, Brazil. This firm offered the best and most responsive response to the scope of services. Aviareps staff was able to negotiate the cost of their services to match the annual budget for these services. September 23, 2013 New Business 7 -c 2of19 The Purchasing staff was not involved in this solicitation due to the department conducting their own informal process. However, given that the contract nears the Board's competitive threshold of $50,000, staff believed it was in their best interest to seek Board approval. Staff would like approval to award a contractual arrangement with AVIAREPS for these representation services. The Palm Beach tourism bureau is proceeding with their County to contract with the same firm. FISCAL IMPACT: $50,000 is budgeted in FY 14 for tourism representation services in Brazil in Fund 184. Cost agreed to by Aviareps is $49,500. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. — CMG RECOMMENDATION: That the Board of County Commissioners approves the selection and contract of Aviareps for representation services in Brazil, authorizes the Chair to sign a County Attorney approved contract, and make a finding that this expenditure promotes tourism. PREPARED BY: Jack Wert, Tourism Director September 23, 2013 Naples, Marco Island, Everglades County Convention and Visits '"" min—f. 1-c 2800 N. Horseshoe Drive; Naples, FL 34104 Request for Proposals for Brazilian Representation The Contact Person at the CVB for this RFP is: Jack Wert, 239- 252 -2402 or jackwert @colliergov.net One (1) unbound original and (5) copies (for a total of 6) of all proposals must be received in the offices of the Bureau by 2:00 p.m. U.S. EST on July 19, 2013. Responses to this Request for Proposal will not be accepted by fax, and must be delivered via postal mail, express mail or e- mailed to: Naples, Marco Island, Everglades Convention & Visitors Bureau ATTN: Jack Wert 2800 N Horseshoe Drive Naples, FL 34104 USA SIGNATURE PAGE One original Signature Page must be signed in ink -- by an individual authorized to legally bind the business submitting the Proposal- -and affixed to the original Proposal. A copy of the completed and signed Signature Page must also be affixed to each Proposal copy. NAME OF FIRM: CONTACT NAME: TITLE: SIGNATURE: DATE: ADDRESS: TELEPHONE: MAIN: ( ) CELL: ( ) EMAIL ADDRESS: FAX: ( ) CORPORATION organized under the state (Country) of ID NUMBER Authorized to do business in Florida? —(Yes/No) FIN of FEI Number: Social Security Number: if Company, Corporation or Partnership if Individual Timeline RFP Released: Wednesday, June 26, 2013 Question Clarifications Deadline: Friday, July 5, 2013 at 4:00 p.m. U. S EST Clarification Response: Friday, July 12, 2013 at 3:00 p.m. U.S. EST Proposal Deadline: Friday, July 19, 2013 at 2:00 p.m. U.S. EST ( "Deadline ") Selection Committee Starts Meeting: Monday, July 29, 2013 Contract Start Date: Tuesday, October 1, 2013 Note: Timeline may be altered at the discretion of the CVB and /or the RFP Selection Committee. Written notice will be issued upon any changes in schedule. September 23, 2013 New Business 7 -c 4of19 2. Evaluation Criteria Proposals will be evaluated by the CVB Selection Committee according to numerical scores with respect to the following criteria: a) Experience and Qualifications of Professional Personnel (Max. 40 Points) The proposal will be evaluated based on the strength of the Proposer Firm (and any approved subcontractors); including the experience and qualifications of managerial and professional personnel assigned to the project (the duties of each individual will be stated by the Proposer). This evaluation will include, but not be limited to: • Demonstrated record of ability to provide the specific services to the specifications set forth in the Scope of Services; • Years of experience of firm and personnel and number and quality of previous and present tourism marketing clients; • Recommendations from previous and present tourism marketing clients regarding the quality of work performed on their behalf; • organization depth, facilities and support staff; • Financial stability and years of operation. b) Understanding the Needs and Goals of CVB (Maximum 30 Points) The proposal will be evaluated based on the Proposer's understanding of the needs and goals of CVB as demonstrated in the strategies, approaches and resources to be applied to CVB's account as described in the proposal. c) Total Contract Price (Maximum 30 points) The CVB is seeking a proposal that offers significant value and maximum user impact. While competitive pricing will be a factor in scoring these criteria, it may not be the determining component. The proposer with the lowest price is not assured of winning the contract. 3. Award of Contract The award, if any, will be made to the proposer whose proposal is considered to be the most advantageous to the CVB in the best interest of the County's tourism promotion and development program. The CVB reserves the right, at its sole discretion, not to make an award and to rebid this RFP in part or in its entirety regardless of circumstance. The CVB also reserves the right to reject the proposal from any contractor who has previously failed in proper performance of an award or to deliver on -time services under contracts of a similar nature or who is not in a position to perform properly under this award. September 23, 2013 The apparent successful proposer will be notified of the recommendation for s'A1Wr?f-Fact must be negotiated, completed and executed by the successful proposer an t�ieVB before it becomes valid and effective. If this condition is not met in a timely manner through no fault of the CVB, the CVB, at its sole discretion, may elect to cancel the recommended award to that proposer and make the award recommendation to the next most advantageous proposer. This process may continue until such time as the CVB has finalized a contract or determined to cancel the procurement in its entirety. The award document will be a contract incorporating by reference the terms and conditions of the solicitation and the Contractor's proposal as negotiated. 1. Schedule of Exhibits A. Scope of Work- Attachment "A" Brazilian Representation Services for Naples, Marco Island, Everglades Fkpicliatfeblfi3, 2013 New Business 7 -c SCOPE OF WORK 2013 -14 6 of 19 Attachment "A" Services Required: 1. Submit an annual sales and marketing plan for leisure sales, tour operator /wholesaler sales, travel industry training, promotions and other services required to showcase the tourism attributes of the Naples, Marco Island, Everglades area or Florida to include a proposed budget and trade show participation for the Brazilian market on behalf of the Naples, Marco Island, Everglades CVB, a division of Collier County Florida Government, hereinafter referred to as "CVB' 2. Propose a monthly service fee to cover all time for account management, administrative costs and creative time necessary to create and produce promotions. 3. Assist in identifying and providing recommendations for Tour Operator Brochure placement and other media buying opportunities. Advertising costs, if any to be handled separately through the CVB advertising budget. 4. Call on travel - related organizations; including tour operators, receptive operators, airline retail travel agents, along with meeting planning, incentive, car rental and airline companies, with no less than 20 personal visits to the offices of these organizations, during each one month reporting period, to increase awareness of the Naples, Marco Island, Everglades area of Florida in key target markets in Brazil. 5. Provide in -house storage and fulfillment services of publications /literature to trade and consumers, maintaining and distributing CVB collateral and Collier County hotel and attractions collateral as needed. Facilitate the sourcing of services related to local printing, promotional flyers or other collateral to be billed separately from this agreement. 6. Assist in the scheduling, planning and participation in two travel agent /tour operator Destination Reviews (Fams) during each annual contract period. The successful firm will make its best effort to obtain complimentary airline participation (i.e. seats) and to qualify participating agents. CVB staff will organize itinerary and assist in all arrangements for participation in Destination Reviews. The firm will be required to provide one of the firm's staff members to accompany the group. All Destination Review visits are contingent on securing complimentary airline transportation by the firm, with CVB confirming all hotel and itinerary arrangements for Destination Review, 7. Demonstrate database capabilities and appropriate reach for the best distribution of Newsletters and Press Releases as generated by the CVB PR & Communications Team and other communications generated by the CVB and /or approved industry organizations. Distribution to include comprehensive list that targets the travel trade, tour operators, meeting and incentive planner's media, airline and car rental representatives. 1 September 23, 2013 8. Provide translation services when required, for CVB marketing materials suchXM*PFM39$s, collateral, advertising pieces and travel industry Newsletters, among others. 9. Participate in a mutually agreed upon set of trade shows and events in Brazil (such as ABAV, World Travel Market and others), including booth setup, staffing and scheduling of appointments. Communicate requests for PR opportunities associated with such events to the CVB International Sales representative. Costs associated with setup and registration expenses will be paid separately by the CVB. 10. When travel outside the city or state of the firm's principle office required and is pre approved, the successful firm will adhere to the Collier County, Florida Government procurement /purchasing limits, policies and guidelines for all travel and entertainment related expenses. These will be provided to firm upon award of the contract. Collier County will reimburse the successful firm for reasonable pre approved travel and entertainment related expenses in these circumstances, with maximum limits to be established. 11. Submit a monthly report by the 101h of the month covering all key deliverable items on this scope of work in the format acceptable to the CVB and submit an annual recap report summarizing the year's activities and plans projected for the following year's activities. Monthly reports will be submitted with monthly representation retainer invoices. Upon receipt of both, payment will be processed. Monthly and Annual reports shall include, but not be limited to, the following items: • Market Overview: Brief highlights for Brazil market trends, statistics. • Sales: Key Account solicitations, Calls and Email Campaigns Results to each Brazilian market segment (Tour operators, group tour operators, Travel Agencies, Meeting and Incentive, Airline and Rental Car Companies); using CVB recommended format. • Marketing / Media: Key developments in the area of Marketing, Media and PR /Editorial opportunities, or placements. • Database: Actual contacts provided in excel format with Name, Title, Address, Phone, and Email columns completed. • Tracking / Reporting Matrices as follows: ➢ Tracking room night production for top 10 Receptive Tour Operators v Number of Naples, Marco Island (Collier County) hotels added to existing Top Operator's list ➢ Collier County destination added as featured Tour Program offered Media /Marketing /PR opportunities uncovered through sales efforts ➢ Database Growth in real numbers month over month. 12. Assist in the creation of a comprehensive contact database to include tour operator /travel agent and meeting planner and consumer contacts. While representing CVB at tradeshows, promotions and sales calls, all contacts initiated are to be considered the property of CVB and are to be submitted on a monthly Excel spreadsheet, attached to the monthly report, in a format acceptable to CVB. 2 September 23, 2013 New B sins 7 -c 13. Assist CVB in developing a strategy for securing international air chartersav .6nedulsed air service from key markets by providing contact information, scheduling meetings and conducting follow -up as needed. 14. Maintain close working relations with VISIT FLORIDA, Brand U.S.A. and the Brazilian tourism industry associations, including Visit USA Organizations and Braztoa, among others. 15. Provide pricing for additional marketing related activities outside the scope of work as opportunities develop or as requested by the Naples, Marco Island Everglades CVB. 0 M W 6- M eb Q fl o 3 ft of o 2.1 9 is i a C> 00 0 00 If W, o W LA U, September 23, 2013 0 00 New Business 7-c 9 of 19 C) -4 5 K n > 2 5' cr 3 z OQ 0 & ?. It OQ 11 ct cr 0 M W 6- M eb Q fl o 3 ft of o 2.1 9 is i a C> 00 0 00 If W, o W LA U, 0 00 ct cr 1p i7 fp m 6) 'D x ID 5 0 3 3 o wl th X ch 6 N @ O 3 A R + m 3 3 12 a a 0 1 0 Ro O o iu g A. iY 00 A r.- 10 IF 1 Rr 0 O 0 o tL 1 3 a 53 ra ir ro September 23, 2013 New Business 7 -c 11 of 19 AGREEMENT for Tourism International Representation THIS AGREEMENT, made and entered into on this day of 2013, by and between AVIAREPS., a registered company in Brazil and Munich Germany registration number and tax ID number ; whose business address is Praca da Liberdade, 130- 10th Floor, Suite 1001, Liberdade PIx 01503 -010, Sao Paulo Brazil hereinafter called the "Contractor" and Collier County (The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB), a division of Collier County Florida Government), a political subdivision of the State of Florida, Collier County, Naples, hereinafter called the "County" for representation services on behalf of the COUNTY in Brazil. WITNESSETH: 1. COMMENCEMENT. This Agreement shall commence on the date of approval by the Collier County Board of County Commissioners. The contract shall be for a three (3) year period, commencing on date of contract execution. The County may, at its discretion and with the consent of the Contractor, renew the Agreement under all of the terms and conditions contained in this Agreement for one (1) additional three (3) year period. The County shall give the Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. 2. STATEMENT OF WORK. The Contractor shall provide professional services for representing Collier County in Brazil and other South American countries as designated by the County, in accordance with the terms and conditions of the RFP dated June 26, 2013 the Contractor's bid referred to herein and made an integral part of this agreement. This Agreement contains the entire understanding between the parties and any modifications to this Agreement shall be mutually agreed upon in writing by the Contractor and the County Project or Contract Manager or his designee, in compliance with the County Purchasing Policy and Administrative Procedures in effect at the time such services are authorized. 3. THE CONTRACT SUM. The County shall pay the Contractor for the performance of this Agreement an estimated maximum amount of forty nine thousand five hundred dollars ($49,500 annually, based on the costs outlined below, subject to modifications as approved in advance by the County. Payment will be made upon receipt of a proper invoice and upon approval by the Project Manager or his designee, and in compliance with Chapter 218, Fla. Stats., otherwise known as the "Local Government Prompt Payment Act ". Page 1 of 9 September 23, 2013 New Business 7 -c 12 of 19 The retainer fee covering all representation expenses within the City of Sao Paulo Brazil on behalf of The COUNTY is agreed at US $4,125 per month commencing October 1, 2013 through September 30, 2016 and shall be billed monthly in arrears by Contractor. The annual cost of this agreement shall not exceed US $49,500 including service fees (retainer) and travel and other related expenses within Sao Paulo Brazil. Additional expenditures by the Contractor on behalf of the County must be authorized in advance by the COUNTY by written Change Order to this agreement executed by the parties. Travel expenses outside of Sao Paulo Brazil must be pre- approved and in compliance with the TDC Travel Resolution 2006 -40 as amended. Administrative and office costs are included in the above mentioned retainer fee, including: stationery, insurance and rent for the sales office. The retainer fee does not include the cost of: travel by car, train, or air for regular sales calls to agents and operators, educational trips and trade shows outside of Sao Paulo Brazil. The retainer fee is agreed to at the exchange rate of 1 BRL (Real) _ $0.443 US. Should the exchange rate fluctuate more than 10 %, the retainer fee will be renegotiated commencing the next fiscal year. 3.1 Payments will be made for services furnished, delivered, and accepted, upon receipt and approval of invoices submitted on the date of services or within six (6) months after completion of contract. Any untimely submission of invoices beyond the specified deadline period is subject to non - payment under the legal doctrine of "laches " as untimely submitted. Time shall be deemed of the essence with respect to the timely submission of invoices under this agreement. 4. TAXES. Contractor shall pay all sales, consumer, use and other similar taxes associated with the Work or portions thereof, which are applicable during the performance of the Work. 5. NOTICES. All notices from the County to the Contractor shall be deemed duly served if mailed or faxed to the Contractor at the following Address: AVIAREPS Praca de Liberdade,130,loth Floor Suite 1001 -1002 Liberdade Plz Sao Paulo, Brazil ATTN: Klaus Becker, General Manager All Notices from the Contractor to the County shall be deemed duly served if mailed or faxed to the County to: Collier County Government Center Purchasing Department 3327 Tamiami Trail, East Page 2 of 9 September 23, 2013 New Business 7 -c 13 of 19 Naples, Florida 34112 Attention: Purchasing & General Services Director Telephone: 239 -252 -8975 Facsimile: 239 - 252 -6480 The Contractor and the County may change the above mailing address at any time upon giving the other party written notification. All notices under this Agreement must be in writing. 6. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating a partnership between the County and the Contractor or to constitute the Contractor as an agent of the County. 7. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits necessary for the prosecution of the Work shall be obtained by the Contractor. Payment for all such permits issued by the County shall be processed internally by the County. All non - County permits necessary for the prosecution of the Work shall be procured and paid for by the Contractor. The Contractor shall also be solely responsible for payment of any and all taxes levied on the Contractor. The Contractor agrees to comply with all laws governing the responsibility of an employer with respect to persons employed by the Contractor. 8. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to use in any manner whatsoever, County facilities for any improper, immoral or offensive purpose, or for any purpose in violation of any federal, state, county or municipal ordinance, rule, order or regulation, or of any governmental rule or regulation now in effect or hereafter enacted or adopted. In the event of such violation by the Contractor or if the County or its authorized representative shall deem any conduct on the part of the Contractor to be objectionable or improper, the County shall have the right to suspend the contract of the Contractor. Should the Contractor fail to correct any such violation, conduct, or practice to the satisfaction of the County within twenty -four (24) hours after receiving notice of such violation, conduct, or practice, such suspension to continue until the violation is cured. The Contractor further agrees not to commence operation during the suspension period until the violation has been corrected to the satisfaction of the County. 9. TERMINATION. Should the Contractor be found to have failed to perform his services in a manner satisfactory to the County as per this Agreement, the County may terminate said agreement for cause; further the County may terminate this Agreement for convenience with a thirty (30) day written notice. The County shall be sole judge of non - performance. In the event that the County terminates this Agreement, Contractor's recovery against the County shall be limited to that portion of the Contract Amount earned through the date of termination. The Contractor shall not be entitled to any other or further recovery Page 3 of 9 September 23, 2013 New Business 7 -c 14 of 19 against the County, including, but not limited to, any damages or any anticipated profit on portions of the services not performed. 10. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as to race, sex, color, creed or national origin. 11. INSURANCE: AVIAREPS shall provide insurance as follows: General Liability coverage in limits of US $1 million per occurrence for bodily injury and property damage written under a policy form which is substantially equivalent to the latest Insurance Services Office (United States) form. 12. INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor or anyone employed or utilized by the Contractor in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. 13. CONTRACT ADMINISTRATION. This Agreement shall be administered on behalf of the County by the Tourism Department. 14. CONFLICT OF INTEREST: Contractor represents that it presently has no interest and shall acquire no interest, either direct or indirect, which would conflict in any manner with the performance of services required hereunder. Contractor further represents that no persons having any such interest shall be employed to perform those services. 15. COMPONENT PARTS OF THIS CONTRACT. This Contract consists of the following component parts, all of which are as fully a part of the contract as if herein set out verbatim: Contractor's Bid, Insurance Certificate, RFP dated June 26, 2013, Scope of Services and Addenda. 16. SUBJECT TO APPROPRIATION. It is further understood and agreed by and between the parties herein that this agreement is subject to appropriation by the Board of County Commissioners. 17. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004 -05, and County Page 4 of 9 September 23, 2013 New Business 7 -c 15 of 19 Administrative Procedure 5311. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and /or any employee of the firm from contact with County staff for a specified period of time; b. Prohibition by the individual and /or firm from doing business with the County for a specified period of time, including but not limited to: submitting bids, RFP, and/or quotes; and, c. immediate termination of any contract held by the individual and /or firm for cause. 18. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or otherwise unenforceable, in whole or in part, the remaining portion of this Agreement shall remain in effect. 19. ADDITIONAL ITEMS /SERVICES. Additional items and /or services may be added to this contract in compliance with the Purchasing Policy. 20. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted by this Agreement to resolve disputes between the parties, the parties shall make a good faith effort to resolve any such disputes by negotiation. The negotiation shall be attended by representatives of Contractor with full decision - making authority and by County's staff person who would make the presentation of any settlement reached during negotiations to County for approval. Failing resolution, and prior to the commencement of depositions in any litigation between the parties arising out of this Agreement, the parties shall attempt to resolve the dispute through Mediation before an agreed -upon Circuit Court Mediator certified by the State of Florida. The mediation shall be attended by representatives of Contractor with full decision - making authority and by County's staff person who would make the presentation of any settlement reached at mediation to County's board for approval. Should either party fail to submit to mediation as required hereunder, the other party may obtain a court order requiring mediation under section 44.102, Fla. Statute. 21. VENUE. Any suit or action brought by either party to this Agreement against the other party relating to or arising out of this Agreement must be brought in the appropriate federal or state courts in Collier County, Florida, which courts have sole and exclusive jurisdiction on all such matters. 22. KEY PERSONNEL/PROTECT STAFFING: The Contractor's personnel and management to be utilized for this project shall be knowledgeable in their areas of expertise. The County reserves the right to perform investigations as may be deemed necessary to insure that competent persons will be utilized in the performance of the contract. The Contractor shall assign as many people as necessary to complete the project on a timely basis, and each person assigned shall be available for an amount of time adequate to meet the dates set forth in the Project Schedule. The Contractor shall not change Key Personnel unless the following conditions are met: (1) Proposed replacements have substantially the same or better qualifications and /or experience. (2) that the County is notified in writing as far in advance as possible. The Contractor shall Page 5 of 9 September 23, 2013 New Business 7 -c 16 of 19 make commercially reasonable efforts to notify Collier County within seven (7) days of the change. The County retains final approval of proposed replacement personnel. 23. ORDER OF PRECEDENCE: In the event of any conflict between or among the terms of any of the Contract Documents, the terms of the Request for Proposal and /or the Contractor's Proposal, the Contract Documents shall take precedence. In the event of any conflict between the terms of the RFP and the Contractor's Proposal, the language in the RFP would take precedence. 24. ASSIGNMENT: Contractor shall not assign this Agreement or any part thereof, without the prior consent in writing of the County. Any attempt to assign or otherwise transfer this Agreement or any part herein, without the County's consent, shall be void. If Contractor does, with approval, assign this Agreement or any part thereof, it shall require that its assignee be bound to it and to assume toward Contractor all of the obligations and responsibilities that Contractor has assumed toward the County. Page 6 of 9 September 23, 2013 New Business 7 -c 17 of 19 IN WITNESS WHEREOF, the Contractor and the County, have each, respectively, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. BOARD OF COUNTY COMMISSIONERS ATTEST: COLLIER COUNTY, FLORIDA Dwight E. Brock, Clerk of Courts By: Dated: (SEAL) First Witness TType /print witness nameT Second Witness TType /print witness nameT Approved as to form and legal sufficiency: By: Georgia A. Hiller, Esq., Chairwoman AVIAREPS Contractor By: Colleen M. Greene, Assistant County Attorney Print Name Page 7 of 9 Signature Typed signature and title September 23, 2013 New Business 7 -c 18 of 19 Brazilian Representation Services for Naples, Marco Island, Everglades Florida CVB SCOPE OF WORK 2013 -14 Attachment "A" Services Required: 1. Submit an annual sales and marketing plan for leisure sales, tour operator /wholesaler sales, travel industry training, promotions and other services required to showcase the tourism attributes of the Naples, Marco Island, Everglades area or Florida to include a proposed budget and trade show participation for the Brazilian market on behalf of the Naples, Marco Island, Everglades CVB, a division of Collier County Florida Government, hereinafter referred to as "CVB ". 2. Propose a monthly service fee to cover all time for account management, administrative costs and creative time necessary to create and produce promotions. 3. Assist in identifying and providing recommendations for Tour Operator Brochure placement and other media buying opportunities. Advertising costs, if any to be handled separately through the CVB advertising budget. 4. Call on travel- related organizations; including tour operators, receptive operators, airline retail travel agents, along with meeting planning, incentive, car rental and airline companies, with no less than 20 personal visits to the offices of these organizations, during each one month reporting period, to increase awareness of the Naples, Marco Island, Everglades area of Florida in key target markets in Brazil. 5. Provide in -house storage and fulfillment services of publications /literature to trade and consumers, maintaining and distributing CVB collateral and Collier County hotel and attractions collateral as needed. Facilitate the sourcing of services related to local printing, promotional flyers or other collateral to be billed separately from this agreement. 6. Assist in the scheduling, planning and participation in two travel agent/tour operator Destination Reviews (Fams) during each annual contract period. The successful firm will make its best effort to obtain complimentary airline participation (i.e. seats) and to qualify participating agents. CVB staff will organize itinerary and assist in all arrangements for participation in Destination Reviews. The firm will be required to provide one of the firm's staff members to accompany the group. All Destination Review visits are contingent on securing complimentary airline transportation by the firm, with CVB confirming all hotel and itinerary arrangements for Destination Review. 7. Demonstrate database capabilities and appropriate reach for the best distribution of Newsletters and Press Releases as generated by the CVB PR & Communications Team and other communications generated by the CVB and/or approved industry organizations. Distribution to include comprehensive list that targets the travel trade, tour operators, meeting and incentive planner's media, airline and car rental representatives. 8. Provide translation services when required, for CVB marketing materials such as press releases, collateral, advertising pieces and travel industry Newsletters, among others. 9. Participate in a mutually agreed upon set of trade shows and events in Brazil (such as ABAV, World Travel Market and others), including booth setup, staffing and scheduling of appointments. Communicate requests for PR opportunities associated with such events to the CVB International Sales representative. Costs associated with setup and registration expenses will be paid separately by the CVB. 10. When travel outside the city or state of the firm's principle office required and is pre approved, the successful firm will adhere to the Collier County, Florida Government procurement/purchasing limits, policies and guidelines for all travel and entertainment related expenses. These will be provided to firm upon award of the contract. Collier County will reimburse the successful firm for reasonable pre approved travel and entertainment related expenses in these circumstances, with maximum limits to be established. Page 8 of 9 September 23, 2013 New Business 7 -c 19 of 19 11. Submit a monthly report by the 10th of the month covering all key deliverable items on this scope of work in the format acceptable to the CVB and submit an annual recap report summarizing the year's activities and plans projected for the following year's activities. Monthly reports will be submitted with monthly representation retainer invoices. Upon receipt of both, payment will be processed. Monthly and Annual reports shall include, but not be limited to, the following items: • Market Overview: Brief highlights for Brazil market trends, statistics. • Sales: Key Account solicitations, Calls and Email Campaigns Results to each Brazilian market segment (Tour operators, group tour operators, Travel Agencies, Meeting and Incentive, Airline and Rental Car Companies); using CVB recommended format. • Marketin@ / Media: Key developments in the area of Marketing, Media and PR/Editorial opportunities, or placements. • Database: Actual contacts provided in excel format with Name, Title, Address, Phone, and Email columns completed. • Tracking / Reporting Matrices as follows: ➢ Tracking room night production for top 10 Receptive Tour Operators ➢ Number of Naples, Marco Island (Collier County) hotels added to existing Top Operator's list ➢ Collier County destination added as featured Tour Program offered ➢ Media/Marketing/PR opportunities uncovered through sales efforts ➢ Database Growth in real numbers month over month. 12. Assist in the creation of a comprehensive contact database to include tour operator /travel agent and meeting planner and consumer contacts. While representing CVB at tradeshows, promotions and sales calls, all contacts initiated are to be considered the property of CVB and are to be submitted on a monthly Excel spreadsheet, attached to the monthly report, in a format acceptable to CVB. 13. Assist CVB in developing a strategy for securing international air charters or scheduled air service from key markets by providing contact information, scheduling meetings and conducting follow -up as needed. 14. Maintain close working relations with VISIT FLORIDA, Brand U.S.A. and the Brazilian tourism industry associations, including Visit USA Organizations and Braztoa, among others. 15. Provide pricing for additional marketing related activities outside the scope of work as opportunities develop or as requested by the Naples, Marco Island Everglades CVB. Page 9 of 9 ATTACHNIENTS -resolution Amen -ment September 23, 2013 New Business 7 -d 1 of 6 EXECUTIVE SUMMARY Recommendation to approve an amendment to the Tourism Travel Expense Resolution 2006 -40 related to County Purchasing Card limits and make a finding that this item promotes tourism. OBJECTIVE: To review and recommend approval of an amendment to the Tourism Travel Resolution. CONSIDERATIONS: The Clerk of the Circuit Court Internal Audit Department suggested in its Audit Report 2013 -5 findings issued July 3, 2013 that we should amend Resolution # 2006 -40 covering the spending limits on Tourism Department staff Purchasing Cards. The County Attorney's Office has drafted a revision in accordance with the following suggestion to paragraph "F": F. COUNTY PURCHASING CARD USE. The Collier County Purchasing Card may be used by Tourism Department staff for all travel, entertainment and registrations including the cost of restaurant meals. The Purchasing Cards issued to each Tourism Department staff member will have a single transaction limit of $2,008 and a maximum monthly limit of $10,008 consistent with the Board's Purchasing Policy. The revised Resolution is attached for TDC review. If the TDC recommends approval, staff will take this item to the Board of County Commissioners for approval. FISCAL IMPACT: There is no fiscal impact to this action. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. RECOMMENDATION: Recommendation to approve an amendment to the Tourism Travel Expense Resolution 2006 -40 related to County Purchasing Card limits and make a finding that this item promotes tourism. PREPARED BY: Jack Wert, Tourism Director ATTACHMENTS: Resolution Amendment September 23, 2013 New Business 7 -d 2 of 6 RESOLUTION NO. 2013 - A RESOLUTION AMENDING THE POLICY SET FORTH IN RESOLUTION 200640 AS IT RELATES TO THE APPROVAL OF FUNDS FOR TRAVEL EXPENSES FOR PERSONS CONDUCTING OFFICIAL TOURISM BUSINESS, SPECIFICALLY COUNTY PURCHASING CARD USE. WHEREAS, it is the intent of Collier County to reimburse Tourism Department employees and agents under contract with Collier County for travel on official tourism business in accordance with Section 125.0104, Florida Statutes, and Section 112.061, Florida Statutes; and WHEREAS, all authorized travel expenses will be reimbursed to County Tourism Department employees or to employees of companies or individuals contracted for tourism services on behalf of the County at the actual expense; and WHEREAS, through Resolution No. 2006 -40, the Board of County Commissioners (Board) established a policy relating to the approval of funds for travel expenses for persons conducting official tourism business; and WHEREAS, the Board wishes to amend this policy as it pertains to the use of Collier County Purchasing Cards as indicated in Paragraph F below. NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that the expenditure of funds for any and all travel by Tourism Department employees and authorized agents under contract with Collier County are as follows: A. APPROVAL REQUIRED. All travel for Tourism Department staff and authorized agents under contract must be authorized and approved by the Tourism Department Director, and by the County Manager for the Tourism Department Director, and funds must be available in the approved Tourism Department Budget. Those travel events that are not covered in the budgeted or contingencies categories in the Tourism Department Budget must be presented to the Tourist Development Council and Board of County Commissioners for approval. The Board of County Commissioners must approve travel by authorized persons not employed or under contract by the County who are called upon to contribute time and services as consultants or advisors or participants for travel on County tourism business. All travel reimbursements require receipts. Words Underlined are added; Words Stmok Thy are deleted. Page 1 of 5 RD] September 23, 2013 New Business 7 -d 3of6 B. DOMESTIC TRAVEL. 1. Common Carrier. Travel shall be booked at the best available coach price. 2. Ground Transportation. Taxi, shuttle and public transportation shall be reimbursed at actual cost including up to a 15% gratuity. Rental car use shall be booked or reimbursed for domestic travel at best compact rate available. Travelers shall use the rental car company holding the county bid, where available. 3. Meals. Meals shall be reimbursed at actual cost plus gratuity up to 15 %, if not included in bill, and up to 20 %, if included in bill, for groups or special menus or events. Continental breakfasts, snacks, drinks or other small incidental food items provided under a registration fee will not be considered a provided meal and a full meal substitute would be reimbursable at actual cost. 4. Accommodations /Lodging. In -state travel outside 50 miles of office location is reimbursable at actual cost for single occupancy at the best available rate or at the headquarters hotel. Travel within 50 miles of the office — Accommodations expense reimbursement must be authorized by the Tourism Director if travel to home after the daily activities is deemed unsafe, or supervision of guests being entertained is necessary. Travel to destinations within Florida is tax exempt for accommodations. Travelers shall supply the hotel/motel with a Florida Sales Tax Exemption Certificate when checking in. Expenses for the use of in -room dispensers or movies are not reimbursable. Other expenses. Reimbursable expenses include tolls, ferry fares, tuxedo and costume rental, parking fees, charges for business telephone calls, including cell phone roaming charges, facsimiles, or high speed internet access charges for use of computer, actual mileage reimbursement at the current Collier County rate, mandatory valet parking, including a 15% gratuity, hotel resort fees, tips to bellmen, parking attendants, and shuttle drivers, charges for changes in travel dates or departure times for airline ticket and hotel accommodations if pre approved by the Tourism Director or County Manager, laundry and dry cleaning charge for travel of five (5) or more days. Business association, trade association, tourism industry association, Chamber of Commerce meetings, or event expenses are authorized for payment or reimbursement if subject matter is tourism related. Words Underlined are added; Words S#uok Tbfeegh are deleted. Page 2 of 5 N, September 23, 2013 New Business 7 -d 4 of 6 C. TRAVEL IN FOREIGN COUNTRIES. Foreign travel will be conducted in compliance with federal standards detailed in the publication, "Standardized Regulations (Government Civilians, Foreign Areas) ". 1. Common Carrier. Travel shall be booked at the best available coach price. 2. Ground Transportation. Taxi, shuttle and public transportation shall be reimbursed at actual cost with receipt including up to a 15% gratuity. Rental car use shall be booked or reimbursed at best compact rate available. Meals. Meals shall be reimbursed at actual cost plus gratuity up to 15 %, if not included in bill, and up to 20 %, if included in bill, for groups or special menus or events. Continental breakfasts, snacks, drinks or other small incidental food items provided under a registration fee will not be considered a provided meal and a full meal substitute would be reimbursable at actual cost. 4. Accommodations /Lodging. Reimbursable for actual cost for single occupancy at the best available rate or at the headquarters hotel. Expenses for the use of in -room dispensers or movies are not reimbursable. 5. Other expenses. Reimbursable expenses include tolls, ferry fares, tuxedo and costume rentals, parking fees, foreign currency exchange fees, travelers checks fees, maps, charges for business telephone calls, including access, air time and phone rental charges for cell phones, facsimiles, or high speed internet access charges for use of computer, actual mileage reimbursement at the current Collier County rate, mandatory valet parking, including a 15% gratuity, hotel resort fees, tips to bellmen, parking attendants, and shuttle drivers, charges for changes in travel dates or departure times for airline ticket and hotel accommodations with prior approval of the Tourism Director or County Manager, laundry and dry cleaning charge for travel of five (5) or more days. D. TRAVEL INVOLVING TRADE SHOWS / CONVENTIONS / TOURISM INDUSTRY AND ASSOCIATION MEETINGS. Expenses related to attendance at trade shows, conventions, association and tourism industry meetings, sales meetings and receptions and events are authorized for payment or reimbursement at actual cost pursuant to this Resolution depending on whether the travel is foreign or domestic. Pursuant to Section 125.0104, Florida Statutes, registration fees for Tourism Department employees and authorized agents under contract with Collier County shall be paid in advance by County check or credit card or be paid by reimbursement. Words Underlined are added; Words S#mak Pwough are deleted. Page 3 of 5 (a September 23, 2013 New Business 7 -d 5of6 E. TRAVEL - RELATED ENTERTAINMENT. Payment or reimbursement is authorized for any tourism promotion, event, meal, or occasion organized by the Collier County Tourism Department or other tourism organizations or agencies including, but not limited to, entertaining travel writers, journalists, travel agents, tour operators, airlines, travel consultants, wholesalers, consolidators, meeting planners, consumers, dignitaries and VIP's from foreign countries or anyone who can bring, direct or encourage travel or publicity to Collier County. (Collectively or singularly referred to as "Tourism Promoters "). Expenses such as meals for County employees who attend a function with Tourism Promoters in an official capacity are authorized to be included in the total cost of the function for payment or reimbursement. Meals. Meals include food and beverages associated with meetings, dinners, promotions, cocktail parties and similar events, whether catered or provided by Collier County or other tourism organizations or agencies, at a facility or private location. Gratuities up to 15 %, if not included in the bill, or up to 20 %, if included in the bill, for groups or special menus or events are authorized for payment or reimbursement. Gratuities on discounted or complimentary meals are authorized as calculated on the full fair market price of the meals up to 20 %. County employees must follow the County Ethics Policy covering acceptance of discounted or complimentary meals. 2. Alcoholic Beverages. The cost of alcoholic beverages is authorized for payment or reimbursement for entertainment purposes for Tourism Promoters. The cost of alcoholic beverages for County employees is not reimbursable. 3. Gifts. Tokens of appreciation and mementos of Collier County given to Tourism Promoters are authorized for payment or reimbursement at actual cost. 4. Transportation. Expenses for vans, limousines, buses or automobiles to transport Tourism Promoters are authorized for payment or reimbursement. Accommodations. Expenses to house Tourism Promoters are authorized for payment or reimbursement at actual cost. 6. Entertainment. Expenses to entertain convention, meeting, trade show or familiarization tour attendees. Examples of these entertainment expenses include, but are not limited to the costs for singers, dancers, magicians, astrologers, chefs, musicians, pageant winners, clowns, fisherman, animal trainers or massage therapists. These entertainment expenses serve a valid public purpose and are authorized for payment or reimbursement. Words Underlined are added; Words Stm gh are deleted. Page 4 of 5 Q September 23, 2013 New Business 7 -d 6 of 6 F. COUNTY PURCHASING CARD USE. The Collier County Purchasing Card may be used by Tourism Department staff for all travel, entertainment and registrations including the cost of restaurant meals. The Purchasing Cards issued to each Tourism Department staff member will have a single transaction limit of $2,000 and .....,,n spending li F f $10, nnn and maximum monthly limit consistent with the Board's Purchasing Policy.. G. PAYMENT BY ADVANCEMENT OR REIMBURSEMENT. The County may pay by advancement or reimbursement, or a combination thereof, the costs of per diem and incidental expenses of employees of the County and other authorized persons, for foreign travel at the current rates as specified in the federal publication "Standardized Regulations (Government Civilians, Foreign Areas)." The County may also pay by advancement or reimbursement, or by a combination thereof, the actual reasonable and necessary costs of travel, meals, lodging, and incidental expenses of employees of the County and other authorized persons when meeting with travel writers, tour brokers, or other persons connected with the tourist industry, and while attending or traveling in connection with travel or trade shows. This Resolution supersedes Resolution No. 2004 -370. THIS RESOLUTION ADOPTED after motion, second and majority vote favoring same, this day of ATTEST: DWIGHT E. BROCK, Clerk , Deputy Clerk Approved as to form and legality: r lleen M. Greene Assistant County Attorney 13 -TDC- 00033/4 2013. BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA LON GEORGIA A. HILLER, ESQ. CHAIRWOMAN Words Underlined are added; Words StFuek Tkeugh are deleted. Page 5 of 5 September 23, 2013 New Business 7 -e 1 of 5 EXECUTIVE SUMMARY Recommendation to adopt criteria defining and classifying activities using tourist tax revenue that "promotes tourism." OBJECTIVE: That the Board of County Commissioners adopts the attached criteria defining and classifying activities that "promote tourism." CONSIDERATIONS: The Board of County Commissioners on June 11, 2013, requested that specific criteria be established that defines and classifies those activities that "promote tourism." Section 125.0104, Fla. Stat., governs the procedure for levying the tourist development tax and provides broad categories for the authorized uses of the revenues generated from the same. The attached criteria provides specific examples of activities that Collier County uses to "promote tourism." This criteria was developed with input and counsel from the Tourism, Parks and Recreation, County Museums and Coastal Zone Management Departments and the County Attorney's Office. FISCAL IMPACT: There is no specific fiscal impact from this requested action. Future uses of tourist tax revenue will include the resulting fiscal impact. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS: Section 125.0104, Fla. Stat., and Collier County Ordinance No. 92 -60, as amended, clearly delineate the authorized uses of tourist development tax. The Attorney General's Office, charged with interpreting the tourist development statute, has repeatedly advised that the expenditure of tourist development taxes pursuant to Section 125.0104, Fla. Stat., must be based on a determination by the governing board of County that the activity directly and primarily promotes tourism. Attorney General Opinion No. 01 -42, issued to Collier County, provides: "the determination whether a particular facility or project, tourist development plan, or program is tourist related and furthers such primary purpose is a factual determination which must be made by the legislative and governing body of the County founded upon appropriate legislative findings and due consideration of the peculiars and prevailing local conditions and needs." — CMG RECOMMENDATION: For the TDC to recommend the BCC adopt criteria defining and classifying activities using tourist tax revenue that "promotes tourism." PREPARED BY: Jack Wert, Tourism Director ATTACHMENTS: Criteria and definitions September 23, 2013 New Business 7 -e 2 of 5 TOURIST DEVELOPMENT TAX USES FOR COLLIER COUNTY Cateeory "A" Fundine Reauests Beach Renourishment or placing sand on the beach and beach maintenance are product enhancement activities that enable the County to promote the quality of our well maintained beaches to prospective visitors. These expenditures are specifically authorized by FS 125.0104 *. Regulation compliance and monitoring activities, beach and inlet project/program management and administration along with dune vegetation planting and maintenance protects the quality and integrity of our beaches and dunes so they may be promoted to prospective visitors. These expenditures are specifically authorized by FS 125.0104 *. Inlet maintenance and dredging provide an inexpensive source of beach quality sand to renourish and improve the quality of our beaches and dunes so they may be promoted to prospective visitors. These activities are specifically authorized by FS 125.0104, Ord. No. 92 -60, as amended, and Collier County Resolution 2013 -30 *. Beach Park Facilities are projects related to new construction, refurbishment or expansion of existing facilities located on or adjacent to Collier County beaches with public access and are necessary to maintain a positive beach visitor experience. These activities are a standard practice of the tourism industry known as product development, enabling the County to promote the quality of our well maintained beach park facilities to prospective visitors. Funding for beach park facilities is specifically authorized by FS 125.0104 *. Cateaory "B" Funding Requests: The requested use of tourist tax funding should have as one of its main purposes the attraction of overnight visitors to Collier County as evidenced by the ability for the Tourism Department to market and promote the funded activity, service, venue, or event to attract new or repeat visitors to our area. These expenditures are specifically authorized by FS 125.0104 *. Cate2ory "C" Fundine Reauests Projects should promote the heritage and culture of Collier County and encourage visitor discovery and learning about our history. Projects should deliver high quality, capacity - building initiatives through inclusive, accessible and audience - focused activities to strengthen our area's attraction of visitors in the worldwide travel and tourism market. These expenditures are specifically authorized by FS 125.0104 *. *See Tourist Development Tax Statute & Ordinance references on page 4 September 23, 2013 New Business 7 -e 3of5 EXAMPLES OF AUTHORIZED USES OF TOURIST DEVELOPMENT TAX: CATEGORY "A ": Beach & Inlet Projects: 1. Beach maintenance includes beach raking and related necessary supplies 2. Beach renourishment includes FDEP required permit monitoring activities, such as sea turtle monitoring 3. Dune plantings and maintenance provide protection against beach erosion and support a healthy ecosystem 4. Engineering and additional professional services are required to implement any of these beach related activities. Beach Park Facilities Projects: 1. Structures, pathways, roadways, boardwalks 2. Machinery, parking areas and equipment, security systems 3. Restrooms, pavilions, shower facilities, concession areas, fixtures 4. Picnic tables, signage, storm water systems, irrigation systems 5. Playgrounds and shoreline improvements CATEGORY "B" 1. Advertising and marketing services including paid media and digital advertising production and placement, creative design production and printing of advertising, printed materials and promotional literature, contests and sweepstakes and distribution of direct and digital mail. 2. Public Relations services including journalist contact and story placement. 3. Design, creation and maintenance of websites, social media platforms 4. Research services and fulfillment of inquiry requests for information. 5. Travel and sales efforts including trade shows, tourism conferences and entertainment of travel influencers. 6. Film and television production assistance. CATEGORY "C" County Owned Museums (C -1): 1. Operating costs 2. Advertising, Promotion and Public Relations expenses Non - County Owned and Operated Museums (C -2): 1. Advertising and promotional expenses in out of county media in conjunction with a heritage or cultural event or promotion to increase overnight visitation to Collier County 2. Printing and distribution of promotional pieces prior to an event or exhibit including creative design, printing, copying, ad placement cost and distribution. 3. Creating an internet web site promoting the heritage or cultural event or exhibit linked to the County's Tourism website to increase participation, attendance and awareness of the event to generate hotel room nights and spending throughout the County. 4. Costs to promote a major traveling exhibit or cultural event to encourage new or repeat visitation to Collier County. September 23, 2013 New Business 7 -e 4 of 5 SUGGESTED EXECUTIVE SUMMARY LANGUAGE FOR EACH REQUEST FOR USE OF TOURIST DEVELOPMENT TAX FUNDING: "The above identified activities promote tourism by enhancing the tourism products, services and activities offered to new and repeat visitors, enabling the County to promote those products, services and activities to potential overnight visitors worldwide. These expenditures are specifically authorized by FS 125.0104 *." LEGAL CONSIDERATIONS: Section 125.0104, Fla. Stat., and Collier County Ordinance No. 92 -60, as amended, clearly delineate the authorized uses of tourist development tax. The Attorney General's Office, charged with interpreting the tourist development statute, has repeatedly advised that the expenditure of tourist development taxes pursuant to Section 125.0104, Fla. Stat., must be based on a determination by the governing board of County that the activity directly and primarily promotes tourism. Attorney General Opinion No. 01 -42, issued to Collier County, provides: "the determination whether a particular facility or project, tourist development plan, or program is tourist related and furthers such primary purpose is a factual determination which must be made by the legislative and governing body of the County founded upon appropriate legislative findings and due consideration of the peculiars and prevailing local conditions and needs." A finding that is reasonable will not likely be disturbed. September 23, 2013 New Business 7 -e 5of5 *STATUTE & ORDINANCE REFERENCES: The Local Option Tourist Development Act (Section 125.0104, Fla. Stat.) specifies the authorized uses of revenues derived from the tourist development tax. Definitions: FS 125.0104 Sect. 2 (b) 1. "Promotion" means marketing or advertising designed to increase tourist - related business activities. 2. "Tourist" means a person who participates in trade or recreation activities outside the county of his or her permanent residence or who rents or leases transient accommodations as described in paragraph (3)(a). For Category "A" projects, Section 125.0104 (5) (a) 4 authorizes funds to be used: "To finance beach park facilities or beach improvement, maintenance, renourishment, restoration, and erosion control including shoreline protection, enhancement, clean -up, or restoration of inland lakes and rivers to which there is public access as those uses relate to the physical preservation of the beach, shoreline, or inland lake or river." Collier County Tourist Development Tax Ordinance No. 92 -60, as amended, and County Resolution 2013 -30 includes pass and inlet maintenance as an authorized expenditure of the tourist development tax. For Category "B" projects, FS 125.0104 sections 2 (L) 4; 2 (n) 2; 5 (a) 2, authorizes tourist development tax to be used as follows: "Promote and advertise tourism in this state and nationally and internationally; however, if tax revenues are expended for an activity, service, venue, or event, the activity, service, venue, or event must have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists." For Category "C" projects, FS 125.0104 5 (a) 1 authorizes tourist development tax to be used as follows: "To acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote one or more museums that are publically owned and operated museums or owned and operated by not - for - profit organizations and open to the public." 4 September 23, 2013 New Business 7 -f 1 of 54 EXECUTIVE SUMMARY Recommend to approve and authorize the Chairwoman to execute FY 14 Tourism Agreements for Category B Grant Agreements totaling $50,000 and Category C -2 Grant Agreements totaling $40,000, waive the multiple year funding level guidelines in the FY 14 Category B grant application due to the past performance of both events and importance to the community and make a finding that this expenditure promotes tourism. OBJECTIVE: Approval of FY 14 tourist tax grant agreements based on Tourist Development Council (TDC) funding recommendations on June 24, 2013 for Category B and Category C -2 grant applications. CONSIDERATIONS: Grant Applications were made available on the Collier County tourism website in March 2013 and were initially reviewed by the Tourism Director and then by a panel of five tourism industry representatives. The review panel recommendations were subsequently presented to the TDC on June 24, 2013. Agreements have been prepared for each grantee by the County Attorney's Office and Purchasing Department based on the funding recommended by the TDC and reimbursement requirements in the grant application guidelines. CATEGORY B MARKETING & EVENT GRANTS ArtsNaples World Festival, Inc. - $25,000: To promote a community -wide, multi -venue art and music festival, scheduled for May 2014. The festival will use multiple Collier area venues and will feature music, art and culture from Italy. They are requesting assistance in advertising in out of market media within a one day drive of Collier. The original request was for $25,000, and the TDC recommended $25,000. Old Naples Waterfront Association - $25,000: To promote the Stone Crab Festival in October 2013. There will be numerous Collier County restaurants participating in the festival and media will promote the event in out of Collier County markets. The grantee requested $25,000 and the TDC recommended $25,000. CATEGORY C -2 GRANTS- Non County Owned or Operated Museums Southwest Florida Holocaust Museum, Inc. dba The Holocaust Museum & Education Center of SW Florida - $20,000: This request is for funding to assist in marketing attendance to the museum to potential out of town visitors through advertising, PR and promotion of their 2013 -14 traveling exhibits. The Museum requested $100,000 and the TDC recommended $20,000. September 23, 2013 New Business 7 -f 2of54 Naples Art Association, Inc. dba The von Liebig Art Center - $20,000: This organization is requesting funding assistance for out of market advertising of their 2013 -14 festivals. They requested $40,000 and the TDC recommended $20,000. FISCAL IMPACT: Funding for Category B grants in the amount of $50,000 and Category C -2 grants in the amount of $40,000 is included in the Tourism Department's FY 14 proposed budget. GROWTH MANAGEMENT IMPACT: None. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council unanimously recommended approval (9 -0) of the FY 14 Category B and C -2 grant awards at the June 24, 2013 meeting. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval - CMG RECOMMENDATION: That the Board of County Commissioners approve and authorize the Chairwoman to sign FY 14 Tourism Agreements for Category B marketing grants totaling $50,000 and Category C -2 grants totaling $40,000, waive the multiple year funding level guidelines in the FY 14 Category B grant application due to the past performance of both events and importance to the community and make a finding that this expenditure promotes tourism. SUBMITTED BY: Jack Wert, Tourism Director September 23, 2013 New Business 7 -f 3of54 2014 TOURISM AGREEMENT BETWEEN COLLIER COUNTY AND ARTSNAPLES WORLD FESTIVAL, INC. THIS AGREEMENT is made and entered into this day of 2013, by and between ArtsNaples World Festival, Inc., a Florida not -for- profit corporation, hereinafter referred to as "GRANTEE" and Collier County, a political subdivision of the State of Florida, hereinafter referred to as "COUNTY ". WHEREAS, the COUNTY has adopted a Tourist Development Plan (hereinafter referred to as "Plan ") funded by proceeds from the Tourist Development Tax; and WHEREAS, the Collier County Tourism Ordinance provides that certain of the revenues generated by the Tourist Development Tax are to be allocated to promote and advertise tourism within the State of Florida, nationally and internationally which encourages tourism; and WHEREAS, GRANTEE has applied to the Tourist Development Council and the County to use Tourist Development Tax funds for out of county promotion of an international celebration of the arts festival; and WHEREAS, the Collier County Board of County Commissioners has approved the funding request of the GRANTEE and the Chairman was authorized to execute the Tourism Agreement. NOW, THEREFORE, BASED UPON THE MUTUAL COVENANTS AND PREMISES PROVIDED HEREIN, AND OTHER VALUABLE CONSIDERATION, IT IS MUTUALLY AGREED AS FOLLOWS: 1. SCOPE OF WORK: (a) In accordance with the authorized expenditures as set forth in the Budget, attached hereto as Exhibit "F ", the GRANTEE shall expend the funds for the outside of the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry, and Collier County) promotion of the ArtsNaples World Festival (hereinafter "the Project "). 1 September 23, 2013 New Business 7 -f 4of54 2. PAYMENT: (a) The amount to be paid under this Agreement shall be a total of Twenty Five Thousand Dollars ($25,000). GRANTEE shall be paid in accordance with fiscal procedures of the County for the expenditures incurred as described in Paragraph One (1) herein upon submittal of a Request for Funds on the form attached hereto as Exhibit "D" and made a part hereof, and shall submit vendor invoices, copies of credit card receipts and statements and two -sided copies of cancelled checks, on -line bill pay transaction registers or other acceptable evidence of payment, original tear sheets of print ads showing publication name and date, affidavit of broadcast dates and times, screen shots of on -line ads showing date of capture, or samples of printed materials to the Tourism Director or his designee, for review and upon verification by letter from the GRANTEE that the services or work performed as described in the invoice have been completed or that the goods have been received and that all vendors have been paid. Should these documents be unavailable, the GRANTEE may submit other legally viable evidence of payment subject to review and approval by the Clerk's Office. (b) The Tourism Director or his designee shall determine that the invoice payments are authorized and that the goods or services covered by such invoice[s] have been provided or performed in accordance with such authorization. The budget attached as Exhibit "F" shall constitute authorization for the expenditure[s] described in the invoice[s]. (c) All expenditures shall be made in conformity with this Agreement. (d) The COUNTY shall not pay GRANTEE until the Clerk of the Board of County Commissioners pre- audits all payment invoices in accordance with law. (e) GRANTEE shall be paid for its actual costs, not to exceed the maximum amount budgeted pursuant to the attached "Exhibit F ". (f) Expenditures with publications, broadcast and brochure distribution with circulation or reach outside of the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry, Collier) over fifty percent (50 %) of the total will be acceptable for reimbursement at full value based on a statement from the publisher, broadcaster or distributor attesting to that circulation percentage. (g) Invoices for prepayment or for deposit on services will not be eligible for reimbursement. (h) Services or product must be delivered and paid for by GRANTEE between the effective dates of this agreement. 2 September 23, 2013 New Business 7 -f 5of54 (i) All requests for reimbursement must be received prior to September 30, 2014 to be eligible for payment. 3. ELIGIBLE EXPENDITURES: (a) Only eligible expenditures described in Paragraph One (1) will be paid by COUNTY. (b) COUNTY agrees to pay eligible expenditures incurred between October 1, 2013 and September 30, 2014. (c) Any expenditures paid by COUNTY which are later deemed to be ineligible expenditures shall be repaid to COUNTY within thirty (30) days of COUNTY's written request to repay said funds. (d) COUNTY may request repayment of funds for a period of up to three (3) years after termination of this Agreement or any extension or renewal thereof. 4. REPORTING REQUIREMENTS: (a) GRANTEE shall provide to County an interim status report on the form attached hereto as Exhibit `B" no later than March 30, 2014 whether or not a Request for Funds is submitted. (b) GRANTEE shall provide to County a final status report on the form attached hereto as Exhibit "C" no later than October 15, 2014. (c) Each report shall identify the economic impact generated by the GRANTEE through the use of reports (Exhibits `B" and "C ") which identify the amount spent, the duties performed, the services provided, and the goods delivered since the previous reporting period. (d) GRANTEE shall take reasonable measures to assure the continued satisfactory performance of all vendors and subcontractors. (e) COUNTY may withhold any interim or final payments for failure of GRANTEE to provide the interim status report or final status report until the County receives the interim status report or final status report or other report acceptable to the Tourism Director. (f) GRANTEE shall request that visitors to the the ArtsNaples World Festival complete the visitor questionnaire attached to this Agreement as Exhibit `B ". All completed visitor questionnaires shall be maintained in accordance with Paragraph Thirteen (13) of this Agreement. �3 September 23, 2013 New Business 7 -f 6of54 5. INSURANCE: (a) GRANTEE shall submit a Certificate of Insurance naming the Collier County Board of County Commissioners and the Tourist Development Council as additional insureds. (b) The certificate of insurance must be valid for the duration of this Agreement, and be issued by a company licensed in the State of Florida, and provide General Liability Insurance for no less than the following amounts: BODILY INJURY LIABILITY $300,000 each claim per person PROPERTY DAMAGE LIABILITY $300,000 each claim per person PERSONAL INJURY LIABILITY $300,000 each claim per person (c) The Certificate of Insurance must be delivered to the Tourism Director or his designee with copies of the Agreement executed by GRANTEE. The GRANTEE shall not commence promotional or advertising activities which are to be funded pursuant to this Agreement until the Certificate of Insurance has been received by the COUNTY and the Agreement is fully executed. 6. CHOICE OF VENDORS AND FAIR DEALING: (a) GRANTEE may select vendors or subcontractors to provide services as described in Paragraph One (1). (b) COUNTY shall not be responsible for paying vendors and shall not be involved in the selection of subcontractors or vendors. (c) GRANTEE agrees to disclose any financial or other relationship between GRANTEE and any subcontractors or vendors, including, but not limited to, similar or related employees, agents, officers, directors and /or shareholders. (d) COUNTY may, in its discretion, object to the reasonableness of expenditures and require payment if invoices have been paid under this Agreement for unreasonable expenditures. The reasonableness of the expenditures shall be based on industry standards. 7. INDEMNIFICATION: GRANTEE shall indemnify and hold harmless Collier County, its agents, officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, 4 September 23, 2013 New Business 7 -f 7of54 reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the GRANTEE or anyone employed or utilized by the GRANTEE in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. 8. NOTICES: All notices from the COUNTY to the GRANTEE shall be in writing and deemed duly served if mailed by registered or certified mail to the GRANTEE at the following address: Trey Farmer, President ArtsNaples World Festival, Inc. PO Box 771176 Naples, FL 34107 All notices from the GRANTEE to the COUNTY shall be in writing and deemed duly served if mailed by registered or certified mail to the COUNTY to: Jack Wert, Tourism Director Collier County Tourism Department 2800 N. Horseshoe Drive Naples, Florida 34104 The GRANTEE and the COUNTY may change the above mailing address at any time upon giving the other party written notification pursuant to this Section. 9. NO PARTNERSHIP: Nothing herein contained shall be construed as creating a partnership between the COUNTY and the GRANTEE, or its vendors or subcontractors, or to constitute the GRANTEE, or its vendors or subcontractors, as an agent or employee of the COUNTY. 10. COOPERATION: GRANTEE shall fully cooperate with the COUNTY in all matters pertaining to this Agreement and shall provide all information and documentation requested by the COUNTY from time to time pertaining to the use of any funds provided hereunder. 11. TERMINATION: 5 September 23, 2013 New Business 7 -f 8of54 (a) The COUNTY or the GRANTEE may cancel this Agreement with or without cause by giving thirty (30) days advance written notice of such termination specifying the effective date of termination. (b) If the COUNTY terminates this Agreement, the COUNTY will pay the GRANTEE for all expenditures or contractual obligations incurred by GRANTEE, with subcontractors and vendors, up to the effective date of the termination so long as such expenses are eligible. 12. GENERAL ACCOUNTING: GRANTEE is required to maintain complete and accurate accounting records. All revenue related to the Agreement must be recorded, and all expenditures must be incurred within the term of this Agreement. 13. AVAILABILITY OF FUNDS: This agreement is subject to the availability of Tourist Development Tax revenues. If for any reason tourist tax funds are not available to fund all or part of this agreement, the COUNTY may upon written notice , at any time during the term of this agreement, and at its sole discretion, reduce or eliminate funding under this agreement. 14. AVAILABILITY OF RECORDS: GRANTEE shall maintain records, books, documents, papers and financial information pertaining to work performed under this Agreement for a period of three (3) years. GRANTEE agrees that the COUNTY, or any of its duly authorized representatives, shall, until the expiration of three (3) years after final payment under this Agreement, have access to, and the right to examine and photocopy any pertinent books, documents, papers, and records of GRANTEE involving any transactions related to this Agreement. 15. PROHIBITION OF ASSIGNMENT: GRANTEE shall not assign, convey, or transfer in whole or in part its interest in this Agreement without the prior written consent of the COUNTY. 16. TERM: This Agreement shall become effective on October 1, 2013 and shall remain effective for one year until September 30, 2014. If the project is not completed within the term of this agreement, all unreleased funds shall be retained by the COUNTY. Any extension of 0 September 23, 2013 New Business 7 -f 9 of 54 this agreement beyond the one (1) year term in order to complete the Project must be at the express consent of the Collier County Board of County Commissioners. 17. The GRANTEE must request any extension of this term in writing at least sixty (60) days prior to the expiration of this Agreement, and the COUNTY may agree by amendment to this Agreement to extend the term for an additional ninety (90) days. 18. EVALUATION OF TOURISM IMPACT: GRANTEE shall monitor and evaluate the tourism impact of the Project, explaining how the tourism impact was evaluated, providing a written report to the Tourism Director or his designee, along with a final budget analysis by October 15, 2014. 19. REOUIRED NOTATION: All promotional literature and all print, broadcast and on -line media advertising where possible should prominently list Collier County and the Tourist Development Council as a source of funds to read "A cooperative effort funded by the Collier County Tourist Development Tax" and /or display the CVB logo and website address www.paradisecoast.com to qualify for reimbursement. 20. AMENDMENTS: This Agreement may only be amended by mutual written agreement of the parties, after review by the Collier County Tourist Development Council if warranted. 7 September 23, 2013 New Business 7 -f 10 of 54 IN WITNESS WHEREOF, the GRANTEE and COUNTY have respectively, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. ATTEST: BOARD OF COUNTY COMMISSIONERS DWIGHT E. BROCK, Clerk COLLIER COUNTY, FLORIDA Approved as to form and legal sufficiency Colleen M. Greene Assistant County Attorney WITNESSES: (1) Printed/Typed Name (2) Printed/Typed Name GEORGIA A. HILLER, Esq., Chairwoman GRANTEE: ARTSNAPLES WORLD FESTIVAL, INC. I'", Printed/Typed Name Printed/Typed Title N September 23, 2013 New Business 7 -f 11 of 54 EXHIBIT "B" Collier County Tourist Development Council EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: Interim Status Report TITLE: PHONE: FAX: On an attached sheet, answer the Wowing questions to identify the status of the project INTERIM — These questions will identify the current status of the project. After the TDC staff reviews this Interim Status Report, if they feel you are behind schedule on the planning stages, they will make recommendations to help get the project stay on schedule. Has the planning of this project started? At what point are you at with the planning stage for this project? (Percent of completion) Will any hotels /motels be utilized to support this project? If so, how many hotel room nights will be utilized? What is the total dollar amount to date of matching contributions? What is the status of the advertising and promotion for this project? Have your submitted any advertisements or printed pieces to the TDC staff for approval? Please supply a sample and indicate the ad schedule. How has the public interest for this project been up to this point? 9 September 23, 2013 New Business 7 -f 12 of 54 EXHIBIT "C" Collier County Tourist Development Council EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: Final Status Report TITLE: FAX: On an attached sheet, answer the following questions for each element in your scope of work. Final — These questions should be answered for your final status report. Was this a first time project? If not, how many times has this event taken place? What hotels /motels were utilized to support the project and how many? What is the total economic impact and revenue generated for this event? Total expenses. (Have all vendors been paid ?) List the vendors that have been paid, if not, what invoices are still outstanding and why? What is the number of participants that visited the project? What is the percentage of the total participants from out of Collier County? What problems occurred if any during the project event? List any out -of- county- advertising, marketing, and /or public relations that was used to support the project and attach samples. How could the project been improved or expanded? 10 September 23, 2013 New Business 7 -f 13 of 54 EXHIBIT "D" REQUEST FOR FUNDS COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL EVENT NAME ORGANIZATION ADDRESS CONTACT PERSON TELEPHONE ( ) REQUEST PERIOD REQUEST# ( ) INTERIM REPORT FROM TO, ( ) FINAL REPORT TOTAL CONTRACT AMOUNT $ EXPENSE BUDGET REIMBURSEMENT REQUESTED TOTALS NOTE: Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. A proof of an ad will not be accepted. For each request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. Furnishing false information may constitute a violation of applicable State and Federal laws. CERTIFICATION OF FINANCIAL OFFICER: I certify that the above information is correct based on our official accounting system and records, consistently applied and maintained and that the cost shown have been made for the purpose of and in accordance with, the terms of the contract. The funds requested are for reimbursement of actual cost made during this time period. SIGNATURE TITLE 11 September 23, 2013 New Business 7 -f 14 of 54 EXHIBIT "E" Naples Alarcolsland ...rte... -�.... Everglades PAfl.016C COAST VISITOR QUESTIONNAIRE Welcome to the Paradise Coast sm. Thank you for choosing this area for your visit. Please take a few minutes to complete the following questions so that we can better serve the needs of future visitors to Florida's Last Paradise sm. PLEASE REFER TO OUR PARADISE COAST BROCHURES FOR THE LOCATION OF ALL AREA ATTRACTIONS. NAME: ADDRESS: CITY ST ZIP DATE OF ARRIVAL: DATE OF DEPARTURE: WHERE ARE YOU HOTEL/RESORT FRIENDS /FAMLY CONDOMINIUM STAYING? NAME OF HOTEL AND CITY /AREA: NAME OF CONDOMINIUM/TIMESHARE: # OF ROOMS OCCUPIED x NUMBER OF NIGHTS STAYING IN COLLIER COUNTY = HOW DID YOU SELECT THE HOTEL/CONDOMINIUM? INTERNET ( ) YOUR CHOICE( ) TRAVEL AGENT ( ) OTHER: NUMBER OF MEALS YOU & YOUR GROUP WILL EAT OUT: Number of people in your party = Number of days of your visit = Number of meals eaten out each day = PLANNED AREA ACTIVITIES: (Please circle all that apply) ARTS & CULTURE WATER SPORTS NATURE FAMILY ATTRACTIONS von Liebig Art Center Beaches Everglades Tour Naples Zoo Naples Museum of Art Naples Pier County Parks Naples Botanical Garden Sugden Theatre Shelling National Park Fun 'n Sun Water Park Naples Philharmonic Fishing State Parks Swamp Buggy Race Art Galleries Boating Corkscrew Swamp Mini Golf Other Kayaking Conservancy of SW King Richard's Fun Park Other FL County Museums Lake Trafford Other Other SHOPPING AND DINING SIGHTSEEING RELAXATION& Fifth Avenue South Lunch /Dinner Cruise/ ENTERTAINMENT Third Street South Sunset Cruise Golf Waterside Shops City Trolley Tour Spa Venetian Bay Everglades Tour Shelling Bayfront Segway Tour Seminole Casino Tin City Dolphin Cruise Lounges & Clubs Prime Outlets Other Music Other Other 12 September 23, 2013 New Business 7 -f 15 of 54 EXHIBIT "F" ArtsNaples World Festival, Inc. Project Budget Funding — Not to Exceed Out of the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry, and Collier County) Advertising, Marketing, Production and Related Distribution Expenses Total: 13 $25,000 $25,000 September 23, 2013 New Business 7 -f 16 of 54 2014 TOURISM AGREEMENT BETWEEN COLLIER COUNTY AND OLD NAPLES WATERFRONT ASSOCIATION, INC. THIS AGREEMENT is made and entered into this day of 2013, by and between Old Naples Waterfront Association, Inc., a Florida not - for - profit corporation, hereinafter referred to as "GRANTEE" and Collier County, a political subdivision of the State of Florida, hereinafter referred to as "COUNTY ". WHEREAS, the COUNTY has adopted a Tourist Development Plan (hereinafter referred to as "Plan") funded by proceeds from the Tourist Development Tax; and WHEREAS, the Collier County Tourism Ordinance provides that certain of the revenues generated by the Tourist Development Tax are to be allocated to promote and advertise tourism within the State of Florida, nationally and internationally which encourages tourism; and WHEREAS, GRANTEE has applied to the Tourist Development Council and the County to use Tourist Development Tax funds for out of county promotion of a stone crab festival; and WHEREAS, the Collier County Board of County Commissioners has approved the funding request of the GRANTEE and the Chairman was authorized to execute the Tourism Agreement. NOW, THEREFORE, BASED UPON THE MUTUAL COVENANTS AND PREMISES PROVIDED HEREIN, AND OTHER VALUABLE CONSIDERATION, IT IS MUTUALLY AGREED AS FOLLOWS: 1. SCOPE OF WORK: (a) In accordance with the authorized expenditures as set forth in the Budget, attached hereto as Exhibit "F", the GRANTEE shall expend the funds for the out of the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry, and Collier County) promotion of the Stone Crab Festival (hereinafter "the Project "). 1 September 23, 2013 New Business 7 -f 17 of 54 2. PAYMENT: (a) The amount to be paid under this Agreement shall be a total of Twenty Five Thousand Dollars ($25,000). GRANTEE shall be paid in accordance with fiscal procedures of the County for the expenditures incurred as described in Paragraph One (1) herein upon submittal of a Request for Funds on the form attached hereto as Exhibit "D" and made a part hereof, and shall submit vendor invoices, copies of credit card receipts and statements and two -sided copies of cancelled checks, on -line bill pay transaction registers or other acceptable evidence of payment, original tear sheets of print ads showing publication name and date, affidavit of broadcast dates and times, screen shots of on -line ads showing date of capture, or samples of printed materials to the Tourism Director or his designee, for review and upon verification by letter from the GRANTEE that the services or work performed as described in the invoice have been completed or that the goods have been received and that all vendors have been paid. Should these documents be unavailable, the GRANTEE may submit other legally viable evidence of payment subject to review and approval by the Clerk's Office. (b) The Tourism Director or his designee shall determine that the invoice payments are authorized and that the goods or services covered by such invoice[s] have been provided or performed in accordance with such authorization. The budget attached as Exhibit "F" shall constitute authorization for the expenditure[s] described in the invoice[s]. (c) All expenditures shall be made in conformity with this Agreement. (d) The COUNTY shall not pay GRANTEE until the Clerk of the Board of County Commissioners pre- audits all payment invoices in accordance with law. (e) GRANTEE shall be paid for its actual costs, not to exceed the maximum amount budgeted pursuant to the attached "Exhibit F". (f) Expenditures with publications, broadcast and brochure distribution with circulation or reach outside of the Fort Myers DMA (Desoto, Charlotte, Glades, Lee, Hendry, Collier) over fifty percent (50 %) of the total will be acceptable for reimbursement at full value based on a statement from the publisher, broadcaster or distributor attesting to that circulation percentage. (g) Invoices for prepayment or for deposit on services will not be eligible for reimbursement. (h) Services or product must be delivered and paid for by GRANTEE between the effective dates of this agreement. 2 September 23, 2013 New Business 7 -f 18 of 54 (i) All requests for reimbursement must be received prior to September 30, 2014 to be eligible for payment. 3. ELIGIBLE EXPENDITURES: (a) Only eligible expenditures described in Paragraph One (1) will be paid by COUNTY. (b) COUNTY agrees to pay eligible expenditures incurred between October 1, 2013 and September 30, 2014. (c) Any expenditures paid by COUNTY which are later deemed to be ineligible expenditures shall be repaid to COUNTY within thirty (30) days of COUNTY's written request to repay said funds. (d) COUNTY may request repayment of funds for a period of up to three (3) years after termination of this Agreement or any extension or renewal thereof. 4. REPORTING REQUIREMENTS: (a) GRANTEE shall provide to County an interim status report on the form attached hereto as Exhibit `B" no later than March 30, 2014 whether or not a Request for Funds is submitted. (b) GRANTEE shall provide to County a final status report on the form attached hereto as Exhibit "C" no later than October 15, 2014. (c) Each report shall identify the economic impact generated by the GRANTEE through the use of reports (Exhibits `B" and "C ") which identify the amount spent, the duties performed, the services provided, and the goods delivered since the previous reporting period. (d) GRANTEE shall take reasonable measures to assure the continued satisfactory performance of all vendors and subcontractors. (e) COUNTY may withhold any interim or final payments for failure of GRANTEE to provide the interim status report or final status report until the County receives the interim status report or final status report or other report acceptable to the Tourism Director. (f) GRANTEE shall request that visitors to the Stone Crab Festival complete the visitor questionnaire attached to this Agreement as Exhibit "E ". All completed visitor questionnaires shall be maintained in accordance with Paragraph Thirteen (13) of this Agreement. 3 September 23, 2013 New Business 7 -f 19 of 54 5. INSURANCE: (a) GRANTEE shall submit a Certificate of Insurance naming the Collier County Board of County Commissioners and the Tourist Development Council as additional insureds. (b) The certificate of insurance must be valid for the duration of this Agreement, and be issued by a company licensed in the State of Florida, and provide General Liability Insurance for no less than the following amounts: BODILY INJURY LIABILITY $300,000 each claim per person PROPERTY DAMAGE LIABILITY $300,000 each claim per person PERSONAL INJURY LIABILITY $300,000 each claim per person (c) The Certificate of Insurance must be delivered to the Tourism Director or his designee with copies of the Agreement executed by GRANTEE. The GRANTEE shall not commence promotional or advertising activities which are to be funded pursuant to this Agreement until the Certificate of Insurance has been received by the COUNTY and the Agreement is fully executed. 6. CHOICE OF VENDORS AND FAIR DEALING: (a) GRANTEE may select vendors or subcontractors to provide services as described in Paragraph One (1). (b) COUNTY shall not be responsible for paying vendors and shall not be involved in the selection of subcontractors or vendors. (c) GRANTEE agrees to disclose any financial or other relationship between GRANTEE and any subcontractors or vendors, including, but not limited to, similar or related employees, agents, officers, directors and/or shareholders. (d) COUNTY may, in its discretion, object to the reasonableness of expenditures and require payment if invoices have been paid under this Agreement for unreasonable expenditures. The reasonableness of the expenditures shall be based on industry standards. 7. INDEMNIFICATION: GRANTEE shall indemnify and hold harmless Collier County, its agents, officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, 4 September 23, 2013 New Business 7 -f 20 of 54 reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the GRANTEE or anyone employed or utilized by the GRANTEE in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. 8. NOTICES: All notices from the COUNTY to the GRANTEE shall be in writing and deemed duly served if mailed by registered or certified mail to the GRANTEE at the following address: Jenny Foegen, President Old Naples Waterfront Association, Inc. 12215 th Avenue South Naples, FL 34102 All notices from the GRANTEE to the COUNTY shall be in writing and deemed duly served if mailed by registered or certified mail to the COUNTY to: Jack Wert, Tourism Director Collier County Tourism Department 2800 N. Horseshoe Drive Naples, Florida 34104 The GRANTEE and the COUNTY may change the above mailing address at any time upon giving the other party written notification pursuant to this Section. 9. NO PARTNERSHIP: Nothing herein contained shall be construed as creating a partnership between the COUNTY and the GRANTEE, or its vendors or subcontractors, or to constitute the GRANTEE, or its vendors or subcontractors, as an agent or employee of the COUNTY. 10. COOPERATION: GRANTEE shall fully cooperate with the COUNTY in all matters pertaining to this Agreement and shall provide all information and documentation requested by the COUNTY from time to time pertaining to the use of any funds provided hereunder. 11. TERMINATION: 5 September 23, 2013 New Business 7 -f 21 of 54 (a) The COUNTY or the GRANTEE may cancel this Agreement with or without cause by giving thirty (30) days advance written notice of such termination specifying the effective date of termination. (b) If the COUNTY terminates this Agreement, the COUNTY will pay the GRANTEE for all expenditures or contractual obligations incurred by GRANTEE, with subcontractors and vendors, up to the effective date of the termination so long as such expenses are eligible. 12. GENERAL ACCOUNTING: GRANTEE is required to maintain complete and accurate accounting records. All revenue related to the Agreement must be recorded, and all expenditures must be incurred within the term of this Agreement. 13. AVAILABILITY OF FUNDS: This agreement is subject to the availability of Tourist Development Tax revenues. If for any reason tourist tax funds are not available to fund all or part of this agreement, the COUNTY may upon written notice , at any time during the term of this agreement, and at its sole discretion, reduce or eliminate funding under this agreement. 14. AVAILABILITY OF RECORDS: GRANTEE shall maintain records, books, documents, papers and financial information pertaining to work performed under this Agreement for a period of three (3) years. GRANTEE agrees that the COUNTY, or any of its duly authorized representatives, shall, until the expiration of three (3) years after final payment under this Agreement, have access to, and the right to examine and photocopy any pertinent books, documents, papers, and records of GRANTEE involving any transactions related to this Agreement. 15. PROHIBITION OF ASSIGNMENT: GRANTEE shall not assign, convey, or transfer in whole or in part its interest in this Agreement without the prior written consent of the COUNTY. 16. TERM: This Agreement shall become effective on October 1, 2013 and shall remain effective for one year until September 30, 2014. If the project is not completed within the term of this agreement, all unreleased funds shall be retained by the COUNTY. Any extension of 1.1 September 23, 2013 New Business 7 -f 22 of 54 this agreement beyond the one (1) year term in order to complete the Project must be at the express consent of the Collier County Board of County Commissioners. 17. The GRANTEE must request any extension of this term in writing at least sixty (60) days prior to the expiration of this Agreement, and the COUNTY may agree by amendment to this Agreement to extend the term for an additional ninety (90) days. 18. EVALUATION OF TOURISM IMPACT: GRANTEE shall monitor and evaluate the tourism impact of the Project, explaining how the tourism impact was evaluated, providing a written report to the Tourism Director or his designee, along with a final budget analysis by October 15, 2014. 19. REQUIRED NOTATION: All promotional literature and all print, broadcast and on -line media advertising where possible should prominently list Collier County and the Tourist Development Council as a source of funds to read "A cooperative effort funded by the Collier County Tourist Development Tax" and /or display the CVB logo and website address www.paradisecoast.com to qualify for reimbursement. 20. AMENDMENTS: This Agreement may only be amended by mutual written agreement of the parties, after review by the Collier County Tourist Development Council if warranted. 7 September 23, 2013 New Business 7 -f 23 of 54 IN WITNESS WHEREOF, the GRANTEE and COUNTY have respectively, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. ATTEST: DWIGHT E. BROCK, Clerk Approved as to form and legal sufficiency Colleen M. Greene Assistant County Attorney WITNESSES: (1) Printed/Typed Name (2) Printed/Typed Name BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA GEORGIA A. HILLER, Esq., Chairwoman GRANTEE: OLD NAPLES WATERFRONT ASSOCIATION, INC. fflu Printed/Typed Name Printed/Typed Title September 23, 2013 New Business 7 -f 24 of 54 EXHIBIT "B" Collier County Tourist Development Council EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: Interim Status Report TITLE: FAX: On an attached sheet answer the following questions to identify the status of the project INTERIM — These questions will identify the current status of the project. After the TDC staff reviews this Interim Status Report, if they feel you are behind schedule on the planning stages, they will make recommendations to help get the project stay on schedule. Has the planning of this project started? At what point are you at with the planning stage for this project? (Percent of completion) Will any hotels /motels be utilized to support this project? If so, how many hotel room nights will be utilized? What is the total dollar amount to date of matching contributions? What is the status of the advertising and promotion for this project? Have your submitted any advertisements or printed pieces to the TDC staff for approval? Please supply a sample and indicate the ad schedule. How has the public interest for this project been up to this point? 9 September 23, 2013 New Business 7 -f 25 of 54 EXHIBIT "C" Collier County Tourist Development Council EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: Final Status Report TITLE: FAX: On an attached sheet, answer the following questions for each element in your scope of work. Final — These questions should be answered for your final status report. Was this a first time project? If not, how many times has this event taken place? What hotels /motels were utilized to support the project and how many? What is the total economic impact and revenue generated for this event? Total expenses. (Have all vendors been paid ?) List the vendors that have been paid, if not, what invoices are still outstanding and why? What is the number of participants that visited the project? What is the percentage of the total participants from out of Collier County? What problems occurred if any during the project event? List any out -of- county- advertising, marketing, and /or public relations that was used to support the project and attach samples. How could the project been improved or expanded? 10 September 23, 2013 New Business 7 -f 26 of 54 EXHIBIT "D" REQUEST FOR FUNDS COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL EVENT NAME ORGANIZATION ADDRESS CONTACT PERSON TELEPHONE ( ) REQUEST PERIOD FROM TO REQUEST# ( ) INTERIM REPORT ( ) FINAL REPORT TOTAL CONTRACT AMOUNT $ EXPENSE BUDGET REIMBURSEMENT REQUESTED TOTALS NOTE: Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. A proof of an ad will not be accepted. For each request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. Furnishing false information may constitute a violation of applicable State and Federal laws. CERTIFICATION OF FINANCIAL OFFICER: I certify that the above information is correct based on our official accounting system and records, consistently applied and maintained and that the cost shown have been made for the purpose of and in accordance with, the terms of the contract. The funds requested are for reimbursement of actual cost made during this time period. SIGNATURE TITLE 11 September 23, 2013 New Business 7 -f 27 of 54 EXHIBIT "E" Naples Marco Island Everglades PAp.n169 °°A °x VISITOR QUESTIONNAIRE Welcome to the Paradise Coast sm. Thank you for choosing this area for your visit. Please take a few minutes to complete the following questions so that we can better serve the needs of future visitors to Florida's Last Paradise sm. PLEASE REFER TO OUR PARADISE COAST BROCHURES FOR THE LOCATION OF ALL AREA ATTRACTIONS. NAME: ADDRESS: CITY ST ZIP DATE OF ARRIVAL: DATE OF DEPARTURE: WHERE ARE YOU HOTEURESORT FRIENDS /FAMILY CONDOMINIUM STAYING? NAME OF HOTEL AND CITY /AREA: NAME OF CONDOMINIUM/TIMESHARE: # OF ROOMS OCCUPIED x NUMBER OF NIGHTS STAYING IN COLLIER COUNTY = HOW DID YOU SELECT THE HOTEL/CONDOMINIUM? INTERNET ( ) YOUR CHOICE ( ) TRAVEL AGENT ( ) OTHER: NUMBER OF MEALS YOU & YOUR GROUP WILL EAT OUT: Number of people in your party = Third Street South Number of days of your visit = Waterside Shops Number of meals eaten out each day = Venetian Bay PLANNED AREA ACTIVITIES: (Please circle all that apply) ARTS & CULTURE WATER SPORTS NATURE von Liebig Art Center Beaches Everglades Tour Naples Museum of Art Naples Pier County Parks Sugden Theatre Shelling National Park Naples Philharmonic Fishing State Parks Art Galleries Boating Corkscrew Swamp Other Kayaking Conservancy of SW Other FL Lake Trafford Other SHOPPING AND DINING SIGHTSEEING Fifth Avenue South Lunch /Dinner Cruise/ Third Street South Sunset Cruise Waterside Shops City Trolley Tour Venetian Bay Everglades Tour Bayfront Segway Tour Tin City Dolphin Cruise Prime Outlets Other Other 12 FAMILY ATTRACTIONS Naples Zoo Naples Botanical Garden Fun 'n Sun Water Park Swamp Buggy Race Mini Golf King Richard's Fun Park County Museums Other RELAXATION & ENTERTAINMENT Golf Spa Shelling Seminole Casino Lounges & Clubs Music Other September 23, 2013 New Business 7 -f 28 of 54 EXHIBIT "F" Old Naples Waterfront Association, Inc. Project Budget Funding — Not to Exceed Out of the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry, and Collier County) Advertising and Marketing Expenses Total: 13 $25,000 $25,000 September 23, 2013 New Business 7 -f 29 of 54 2014 TOURISM AGREEMENT BETWEEN COLLIER COUNTY AND THE SOUTHWEST FLORIDA HOLOCAUST MUSEUM, INC. d /b /a HOLOCAUST MUSEUM OF SOUTHWEST FLORIDA THIS AGREEMENT is made and entered into this day of , 2013, by and between the Southwest Florida Holocaust Museum, Inc. d/b /a Holocaust Museum of Southwest Florida, a Florida not - for - profit corporation, hereinafter referred to as "GRANTEE" and Collier County, a political subdivision of the State of Florida, hereinafter referred to as "COUNTY ". WHEREAS, the COUNTY has adopted a Tourist Development Plan (hereinafter referred to as "Plan ") funded by proceeds from the Tourist Development Tax; and WHEREAS, the Collier County Tourism Ordinance provides that certain of the revenues generated by the Tourist Development Tax are to be allocated to acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote museums owned and operated by not - for - profit organizations and open to the public; and WHEREAS, GRANTEE has applied to the Tourist Development Council and the County to use Tourist Development Tax funds for GRANTEE'S out of county marketing expenses; and WHEREAS, the Tourist Development Council has recommended funding for GRANTEE'S out of county advertising and promotional expenditures to promote visitation to the museum; and WHEREAS, the Board of County Commissioners has made a finding that GRANTEE qualifies as a museum; and WHEREAS, the Collier County Board of County Commissioners has approved the funding request of the GRANTEE and the Chairman was authorized to execute the Tourism Agreement. NOW, THEREFORE, BASED UPON THE MUTUAL COVENANTS AND PREMISES PROVIDED HEREIN, AND OTHER VALUABLE CONSIDERATION, IT IS MUTUALLY AGREED AS FOLLOWS: 1. SCOPE OF WORK: (a) In accordance with the authorized expenditures as set forth in the Budget, attached hereto as Exhibit "F", the GRANTEE shall expend the funds for the out of the Fort September 23, 2013 New Business 7 -f 30 of 54 Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry, and Collier County) promotion of GRANTEE'S marketing (hereinafter "the Project "). 2. PAYMENT: (a) The amount to be paid under this Agreement shall be a total of Twenty Thousand Dollars ($20,000). GRANTEE shall be paid in accordance with the fiscal procedures of the County for the expenditures incurred as described in Paragraph One (1) herein upon submittal of a Request for Funds on the form attached hereto as Exhibit "D" and made a part hereof, and shall submit vendor invoices, copies of credit card receipts and statements and two -sided copies of cancelled checks, on -line bill pay transaction registers or other acceptable evidence of payment, original tear sheets of print ads showing publication name and date, affidavit of broadcast dates and times, screenshots of on -line ads showing date of capture, or samples of printed materials to the Tourism Director or his designee, for review and upon verification by letter from the GRANTEE that the services or work performed as described in the invoice have been completed or that the goods have been received and that all vendors have been paid. Should these documents be unavailable, the GRANTEE may submit other legally viable evidence of payment subject to review and approval by the Clerk's office. (b) The Tourism Director, or his designee, shall determine that the invoice payments are authorized and that the goods or services covered by such invoice[s] have been provided or performed in accordance with such authorization. The budget attached as Exhibit "F" shall constitute authorization for the expenditure[s] described in the invoice[s]. (c) All expenditures shall be made in conformity with this Agreement. (d) The COUNTY shall not pay GRANTEE until the Clerk of the Board of County Commissioners pre- audits all payment invoices in accordance with law. (e) GRANTEE shall be paid for its actual costs, not to exceed the maximum amount budgeted pursuant to the attached "Exhibit F" (0 Expenditures with publications, broadcast and brochure distribution with circulation or reach outside of the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry, Collier) over fifty percent (50 %) of the total will be acceptable for reimbursement at full value based on a statement from the publisher, broadcaster or distributor attesting to that circulation percentage. (g) Invoices for prepayment or for deposit on services will not be eligible for reimbursement. September 23, 2013 New Business 7 -f 31 of 54 (h) Services or product must be delivered and paid for by GRANTEE between the effective dates of this agreement. (i) All requests for reimbursement must be received by September 30, 2014 to be eligible for payment. 3. ELIGIBLE EXPENDITURES: (a) Only eligible expenditures described in Paragraph One (1) will be paid by COUNTY. (b) COUNTY agrees to pay eligible expenditures incurred between October 1, 2013 and September 30, 2014. (c) Any expenditures paid by COUNTY which are later deemed to be ineligible expenditures shall be repaid to COUNTY within thirty (30) days of COUNTY's written request to repay said funds. (d) COUNTY may request repayment of funds for a period of up to three (3) years after termination of this Agreement or any extension or renewal thereof. 4. INSURANCE: (a) GRANTEE shall submit a Certificate of Insurance naming the Collier County Board of County Commissioners and the Tourist Development Council as additional insureds. (b) The certificate of insurance must be valid for the duration of this Agreement, and be issued by a company licensed in the State of Florida, and provide General Liability Insurance for no less than the following amounts: BODILY INJURY LIABILITY $300,000 each claim per person PROPERTY DAMAGE LIABILITY $300,000 each claim per person PERSONAL INJURY LIABILITY $300,000 each claim per person WORKER'S COMPENSATION AND EMPLOYER'S LIABILITY — Statutory (c) The Certificate of Insurance must be delivered to the Tourism Director or his designee with copies of the Agreement executed by GRANTEE. The GRANTEE shall not commence promotional or advertising activities which are to be funded pursuant to this Agreement until the Certificate of Insurance has been received by the COUNTY and the Agreement is fully executed. September 23, 2013 New Business 7 -f 32 of 54 5. REPORTING REQUIREMENTS: (a) GRANTEE shall provide to County an interim status report on the form attached hereto as Exhibit `B" no later than March 30, 2014 whether or not a Request for Funds is submitted. (b) GRANTEE shall provide to County a final status report on the form attached hereto as Exhibit "C" no later than October 15, 2014. (c) Each report shall identify the economic impact generated by the GRANTEE through the use of reports (Exhibits `B ", and "C ") which identify the amount spent, the duties performed, the services provided, and the goods delivered since the previous reporting period. (d) GRANTEE shall take reasonable measures to assure the continued satisfactory performance of all vendors and subcontractors. (e) COUNTY may withhold any interim or final payments for failure of GRANTEE to provide the interim status report or final status report until the County receives the interim status report or final status report or other report acceptable to the Tourism Director. (f) GRANTEE shall request that visitors to the Holocaust Museum of Southwest Florida complete the visitor questionnaire attached to this Agreement as Exhibit "E ". All completed visitor questionnaires shall be maintained in accordance with Paragraph Thirteen (13) of this Agreement. 6. CHOICE OF VENDORS AND FAIR DEALING: (a) GRANTEE may select vendors or subcontractors to provide services as described in Paragraph One (1). (b) COUNTY shall not be responsible for paying vendors and shall not be involved in the selection of subcontractors or vendors. (c) GRANTEE agrees to disclose any financial or other relationship between GRANTEE and any subcontractors or vendors, including, but not limited to, similar or related employees, agents, officers, directors and/or shareholders. (d) COUNTY may, in its discretion, object to the reasonableness of expenditures and require payment if invoices have been paid under this Agreement for unreasonable expenditures. The reasonableness of the expenditures shall be based on industry standards. September 23, 2013 New Business 7 -f 33 of 54 7. INDEMNIFICATION: GRANTEE shall indemnify and hold harmless Collier County, its agents, officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the GRANTEE or anyone employed or utilized by the GRANTEE in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. 8. NOTICES: All notices from the COUNTY to the GRANTEE shall be in writing and deemed duly served if mailed by registered or certified mail to the GRANTEE at the following address: Amy Snyder, Executive Director Holocaust Museum of Southwest Florida 4760 Tamiami Trail North, Suite 7 Naples, Florida 34103 All notices from the GRANTEE to the COUNTY shall be in writing and deemed duly served if mailed by registered or certified mail to the COUNTY to: Jack Wert, Tourism Director Collier County Tourism Department 2800 N. Horseshoe Drive Naples, Florida 34104 The GRANTEE and the COUNTY may change the above mailing address at any time upon giving the other party written notification pursuant to this Section. 9. NO PARTNERSHIP: Nothing herein contained shall be construed as creating a partnership between the COUNTY and the GRANTEE, or its vendors or subcontractors, or to constitute the GRANTEE, or its vendors or subcontractors, as an agent or employee of the COUNTY. 10. COOPERATION: GRANTEE shall fully cooperate with the COUNTY in all matters pertaining to this Agreement and shall provide all information and documentation September 23, 2013 New Business 7 -f 34 of 54 requested by the COUNTY from time to time pertaining to the use of any funds provided hereunder. 11. TERMINATION: (a) The COUNTY or the GRANTEE may cancel this Agreement with or without cause by giving thirty (30) days advance written notice of such termination specifying the effective date of termination. (b) If the COUNTY terminates this Agreement, the COUNTY will pay the GRANTEE for all expenditures or contractual obligations incurred by GRANTEE, with subcontractors and vendors, up to the effective date of the termination so long as such expenses are eligible. 12. GENERAL ACCOUNTING: GRANTEE is required to maintain complete and accurate accounting records. All revenue related to the Agreement must be recorded, and all expenditures must be incurred within the term of this Agreement. 13. AVAILABILITY OF FUNDS: This agreement is subject to the availability of Tourist Development Tax revenues. If for any reason tourist tax funds are not available to fund all or part of this agreement, the COUNTY may upon written notice, at any time during the term of this agreement, and at its sole discretion, reduce or eliminate funding under this agreement. 14. AVAILABILITY OF RECORDS: GRANTEE shall maintain records, books, documents, papers and financial information pertaining to work performed under this Agreement for a period of three (3) years. GRANTEE agrees that the COUNTY, or any of its duly authorized representatives, shall, until the expiration of three (3) years after final payment under this Agreement, have access to, and the right to examine and photocopy any pertinent books, documents, papers, and records of GRANTEE involving any transactions related to this Agreement. 15. PROHIBITION OF ASSIGNMENT: GRANTEE shall not assign, convey, or transfer in whole or in part its interest in this Agreement without the prior written consent of the COUNTY. September 23, 2013 New Business 7 -f 35 of 54 16. TERM: This Agreement shall become effective on October 1, 2013 and shall remain effective for one year until September 30, 2014. If the project is not completed within the term of this agreement, all unreleased funds shall be retained by the COUNTY. Any extension of this agreement beyond the one (1) year term in order to complete the Project must be at the express consent of the Collier County Board of County Commissioners. 17. The GRANTEE must request any extension of this term in writing at least sixty (60) days prior to the expiration of this Agreement, and the COUNTY may agree by amendment to this Agreement to extend the term for an additional ninety (90) days. 18. EVALUATION OF TOURISM IMPACT: GRANTEE shall monitor and evaluate the tourism impact of the Project, explaining how the tourism impact was evaluated, providing a written report to the Tourism Director or his designee, along with a final budget analysis by October 15, 2014. 19. REQUIRED NOTATION: All promotional literature and all print, broadcast and on -line media advertising where possible should prominently list Collier County and the Tourist Development Council as a source of funds to read "A cooperative effort funded by the Collier County Tourist Development Tax" and /or display the CVB logo and website address www.paradisecoast.com to qualify for reimbursement. 20. AMENDMENTS: This Agreement may only be amended by mutual written agreement of the parties, after review by the Collier County Tourist Development Council if warranted. September 23, 2013 New Business 7 -f 36 of 54 IN WITNESS WHEREOF, the GRANTEE and COUNTY have respectively, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. ATTEST: DWIGHT E. BROCK, Clerk Approved as to form and legal sufficiency Colleen M. Greene Assistant County Attorney WITNESSES: (I) Printed/Typed Name (2) Printed/Typed Name BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA : GEORGIA A. HILLER, Esq., Chairwoman GRANTEE: SOUTHWEST FLORIDA HOLOCAUST MUSEUM, INC. d/b /a HOLOCAUST MUSEUM OF SOUTHWEST FLORIDA ON Printed/Typed Name Printed/Typed Title September 23, 2013 New Business 7 -f 37 of 54 EXHIBIT "B" Collier County Tourist Development Council Interim Status Report EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: TITLE: ADDRESS: PHONE: FAX: On an attached sheet answer the following questions to identify the status of the project INTERIM — These questions will identify the current status of the project. After the TDC staff reviews this Interim Status Report, if they feel you are behind schedule on the planning stages, they will make recommendations to help get the project stay on schedule. Has the planning of this project started? At what point are you at with the planning stage for this project? (Percent of completion) Will any hotels /motels be utilized to support this project? If so, how many hotel room nights will be utilized? What is the total dollar amount to date of matching contributions? What is the status of the advertising and promotion for this project? Have your submitted any advertisements or printed pieces to the TDC staff for approval? Please supply a sample and indicate the ad schedule. How has the public interest for this project been up to this point? September 23, 2013 New Business 7 -f 38 of 54 EXHIBIT "C" Collier County Tourist Development Council Final Status Report EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: TITLE: ADDRESS: PHONE: FAX: On an attached sheet answer the following Questions for each element in your scope of work. Final — These questions should be answered for your final status report. Was this a first time project? If not, how many times has this event taken place? What hotels /motels were utilized to support the project and how many? What is the total economic impact and revenue generated for this event? Total expenses. (Have all vendors been paid ?) List the vendors that have been paid, if not, what invoices are still outstanding and why? What is the number of participants that visited the project? What is the percentage of the total participants from out of Collier County? What problems occurred if any during the project event? List any out -of- county- advertising, marketing, and /or public relations that was used to support the project and attach samples. How could the project been improved or expanded? September 23, 2013 New Business 7 -f 39 of 54 EXHIBIT "D" REQUEST FOR FUNDS COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL EVENT NAME ORGANIZATION ADDRESS CONTACT PERSON TELEPHONE ( ) REQUEST PERIOD FROM TO REQUEST # ( ) INTERIM REPORT ( ) FINAL REPORT TOTAL CONTRACT AMOUNT $ EXPENSE BUDGET REIMBURSEMENT REQUESTED TOTALS NOTE: Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. A proof of an ad will not be accepted. For each request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. Furnishing false information may constitute a violation of applicable State and Federal laws. CERTIFICATION OF FINANCIAL OFFICER: I certify that the above information is correct based on our official accounting system and records, consistently applied and maintained and that the cost shown have been made for the purpose of and in accordance with, the terms of the contract. The funds requested are for reimbursement of actual cost made during this time period. SIGNATURE TITLE September 23, 2013 New Business 7 -f 40 of 54 EXHIBIT "E" Naples Marco Island Everglades ARA Vi9E l.VA9T VISITOR QUESTIONNAIRE V Welcome to the Paradise Coast sm. Thank you for choosing this area for your visit. Please take a few minutes to complete the following questions so that we can better serve the needs of future visitors to Florida's Last Paradise sm. PLEASE REFER TO OUR PARADISE COAST BROCHURES FOR THE LOCATION OF ALL AREA ATTRACTIONS. NAME: ADDRESS: CITY ST ZIP DATE OF ARRIVAL: DATE OF DEPARTURE: WHERE ARE YOU HOTEL/RESORT FRIENDS /FAMILY CONDOMINIUM STAYING? NAME OF HOTEL AND CITY /AREA: NAME OF CONDOMINIUM /TIMESHARE: # OF ROOMS OCCUPIED x NUMBER OF NIGHTS STAYING IN COLLIER COUNTY = HOW DID YOU SELECT THE HOTEL /CONDOMINIUM? INTERNET ( ) YOUR CHOICE ( ) TRAVEL AGENT ( ) OTHER: NUMBER OF MEALS YOU & YOUR GROUP WILL EAT OUT: Number of people in your party = Number of days of your visit = Number of meals eaten out each day = PLANNED AREA ACTIVITIES: (Please circle all that apply) ARTS & CULTURE WATER SPORTS NATURE von Liebig Art Center Beaches Everglades Tour Naples Museum of Art Naples Pier County Parks Sugden Theatre Shelling National Park Naples Philharmonic Fishing State Parks Art Galleries Boating Corkscrew Swamp Other Kayaking Conservancy of SW FL Other Lake Trafford Other SHOPPING AND DINING Fifth Avenue South Third Street South Waterside Shops Venetian Bay Bayfront Tin City Prime Outlets Other SIGHTSEEING Lunch /Dinner Cruise/ Sunset Cruise City Trolley Tour Everglades Tour Segway Tour Dolphin Cruise Other FAMILY ATTRACTIONS Naples Zoo Naples Botanical Garden Fun 'n Sun Water Park Swamp Buggy Race Mini Golf King Richard's Fun Park County Museums Other RELAXATION & Other Golf Spa Shelling Seminole Casino Lounges & Clubs Music September 23, 2013 New Business 7 -f 41 of 54 EXHIBIT "F" Holocaust Museum of Southwest Florida Project Budget Funding — Not to Exceed Out of the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry, and Collier County) Advertising, Production and Marketing Expenses to include: Television, Radio, Print, On -Line, Tourism Industry Association Memberships, Website Updates Total: $20,000 September 23, 2013 New Business 7 -f 42 of 54 2014 TOURISM AGREEMENT BETWEEN COLLIER COUNTY AND NAPLES ART ASSOCIATION, INC. d /b /a THE VON LIEBIG ART CENTER THIS AGREEMENT is made and entered into this day of , 2013, by and between Naples Art Association, Inc. d/b /a The von Liebig Art Center, a Florida not - for -profit corporation, hereinafter referred to as "GRANTEE" and Collier County, a political subdivision of the State of Florida, hereinafter referred to as "COUNTY ". WHEREAS, the COUNTY has adopted a Tourist Development Plan (hereinafter referred to as "Plan") funded by proceeds from the Tourist Development Tax; and WHEREAS, the Collier County Tourism Ordinance provides that certain of the revenues generated by the Tourist Development Tax are to be allocated to acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote museums owned and operated by not - for - profit organizations and open to the public; and WHEREAS, GRANTEE has applied to the Tourist Development Council and the County to use Tourist Development Tax funds for GRANTEE'S marketing expenses to promote exhibits and festivals to attract visitors and enhance the quality of life for area residents; and WHEREAS, The Tourist Development Council has recommended funding for GRANTEE'S out of market advertising expenditures for the promotion of major shoulder and summer season upcoming exhibitions, festivals and special events to attract visitors; and WHEREAS, the Board of County Commissioners has made a finding that GRANTEE qualifies as a museum; and WHEREAS, The Collier County Board of County Commissioners has approved the funding request of the GRANTEE and the Chairman was authorized to execute the Tourism Agreement. NOW, THEREFORE, BASED UPON THE MUTUAL COVENANTS AND PREMISES PROVIDED HEREIN, AND OTHER VALUABLE CONSIDERATION, IT IS MUTUALLY AGREED AS FOLLOWS: 1 September 23, 2013 New Business 7 -f 43 of 54 1. SCOPE OF WORK: (a) In accordance with the authorized expenditures as set forth in the Budget, attached hereto as Exhibit "F ", the GRANTEE shall expend the funds for the out of the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry, and Collier County) promotion of GRANTEE'S marketing (hereinafter "the Project "). 2. PAYMENT: (a) The amount to be paid under this Agreement shall be a total of Twenty Thousand Dollars ($20,000). GRANTEE shall be paid in accordance with the fiscal procedures of the County for the expenditures incurred as described in Paragraph One (1) herein upon submittal of a Request for Funds on the form attached hereto as Exhibit "D" and made a part hereof, and shall submit vendor invoices, copies of credit card receipts and statements and two -sided copies of cancelled checks, on -line bill pay transaction registers or other acceptable evidence of payment and performance, original tear sheets of print ads showing publication name and date, affidavit of broadcast dates and times, screen shots of on -line ads showing date of capture, or samples of printed materials to the Tourism Director, or his designee, for review and upon verification by letter from the GRANTEE that the services or work performed as described in the invoice have been completed or that the goods have been received and that all vendors have been paid. Should these documents be unavailable, the GRANTEE may submit other legally viable evidence of payment subject to review and approval by the Clerk's office. (b) The Tourism Director, or his designee, shall determine that the invoice payments are authorized and that the goods or services covered by such invoice[s] have been provided or performed in accordance with such authorization. The budget attached as Exhibit "F" shall constitute authorization for the expenditure[s] described in the invoice[s]. (c) All expenditures shall be made in conformity with this Agreement. (d) The COUNTY shall not pay GRANTEE until the Clerk of the Board of County Commissioners pre- audits all payment invoices in accordance with law. (e) GRANTEE shall be paid for its actual costs, not to exceed the maximum amount budgeted pursuant to the attached "Exhibit F ". 2 September 23, 2013 New Business 7 -f 44 of 54 (f) Expenditures with publications, broadcast and brochure distribution with circulation or reach outside of the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry, Collier) over fifty percent (50 %) of the total will be acceptable for reimbursement at full value based on a statement from the publisher, broadcaster or distributor attesting to that circulation percentage. (g) Invoices for prepayment or for deposit on services will not be eligible for reimbursement. (h) Services or product must be delivered and paid for by GRANTEE between the effective dates of this agreement. (i) All requests for reimbursement must be received by September 30, 2014 to be eligible for payment. 3. ELIGIBLE EXPENDITURES: (a) Only eligible expenditures described in Paragraph One (1) will be paid by COUNTY. (b) COUNTY agrees to pay eligible expenditures incurred between October 1, 2013 and September 30, 2014. (c) Any expenditures paid by COUNTY which are later deemed to be ineligible expenditures shall be repaid to COUNTY within thirty (30) days of COUNTY's written request to repay said funds. (d) COUNTY may request repayment of funds for a period of up to three (3) years after termination of this Agreement or any extension or renewal thereof. 4. INSURANCE: (a) GRANTEE shall submit a Certificate of Insurance naming the Collier County Board of County Commissioners and the Tourist Development Council as additional insureds. (b) The certificate of insurance must be valid for the duration of this Agreement, and be issued by a company licensed in the State of Florida, and provide General Liability Insurance for no less than the following amounts: BODILY INJURY LIABILITY $300,000 each claim per person 3 September 23, 2013 New Business 7 -f 45 of 54 PROPERTY DAMAGE LIABILITY $300,000 each claim per person PERSONAL INJURY LIABILITY $300,000 each claim per person WORKER'S COMPENSATION AND EMPLOYER'S LIABILITY — Statutory (c) The Certificate of Insurance must be delivered to the Tourism Director or his designee with copies of the Agreement executed by GRANTEE. The GRANTEE shall not commence promotional or advertising activities which are to be funded pursuant to this Agreement until the Certificate of Insurance has been received by the COUNTY and the Agreement is fully executed. 5. REPORTING REQUIREMENTS: (a) GRANTEE shall provide to County an interim status report on the form attached hereto as Exhibit `B" no later than March 30, 2014 whether or not a Request for Funds is submitted. (b) GRANTEE shall provide to County a final status report on the form attached hereto as Exhibit "C" no later than October 15, 2014. (c) Each report shall identify the economic impact generated by the GRANTEE through the use of reports (Exhibits `B" and "C ") which identify the amount spent, the duties performed, the services provided, and the goods delivered since the previous reporting period. (d) GRANTEE shall take reasonable measures to assure the continued satisfactory performance of all vendors and subcontractors. (e) COUNTY may withhold any interim or final payments for failure of GRANTEE to provide the interim status report or final status report until the County receives the interim status report or final status report or other report acceptable to the Tourism Director. (f) GRANTEE shall request that visitors to The von Liebig Art Center complete the visitor questionnaire attached to this Agreement as Exhibit `B ". All completed visitor questionnaires shall be maintained in accordance with Section 13 of this Agreement. 6. CHOICE OF VENDORS AND FAIR DEALING: 4 September 23, 2013 New Business 7 -f 46 of 54 (a) GRANTEE may select vendors or subcontractors to provide services as described in Paragraph One (1). (b) COUNTY shall not be responsible for paying vendors and shall not be involved in the selection of subcontractors or vendors. (c) GRANTEE agrees to disclose any financial or other relationship between GRANTEE and any subcontractors or vendors, including, but not limited to, similar or related employees, agents, officers, directors and /or shareholders. (d) COUNTY may, in its discretion, object to the reasonableness of expenditures and require payment if invoices have been paid under this Agreement for unreasonable expenditures. The reasonableness of the expenditures shall be based on industry standards. 7. INDEMNIFICATION: GRANTEE shall indemnify and hold harmless Collier County, its agents, officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the GRANTEE or anyone employed or utilized by the GRANTEE in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. 8. NOTICES: All notices from the COUNTY to the GRANTEE shall be in writing and deemed duly served if mailed by registered or certified mail to the GRANTEE at the following address: Aimee Schlehr, Executive Director /CEO The von Liebig Art Center 585 Park Street Naples, Florida 34102 All notices from the GRANTEE to the COUNTY shall be in writing and deemed duly served if mailed by registered or certified mail to the COUNTY to: Jack Wert, Tourism Director Collier County Tourism Department 5 September 23, 2013 New Business 7 -f 47 of 54 2800 N. Horseshoe Drive Naples, Florida 34104 The GRANTEE and the COUNTY may change the above mailing address at any time upon giving the other party written notification pursuant to this Section. 9. PARTNERSHIP: Nothing herein contained shall be construed as creating a partnership between the COUNTY and the GRANTEE, or its vendors or subcontractors, or to constitute the GRANTEE, or its vendors or subcontractors, as an agent or employee of the COUNTY. 10. COOPERATION: GRANTEE shall fully cooperate with the COUNTY in all matters pertaining to this Agreement and shall provide all information and documentation requested by the COUNTY from time to time pertaining to the use of any funds provided hereunder. 11. TERMINATION: (a) The COUNTY or the GRANTEE may cancel this Agreement with or without cause by giving thirty (30) days advance written notice of such termination specifying the effective date of termination. (b) If the COUNTY terminates this Agreement, the COUNTY will pay the GRANTEE for all expenditures or contractual obligations incurred by GRANTEE, with subcontractors and vendors, up to the effective date of the termination so long as such expenses are eligible. 12. GENERAL ACCOUNTING: GRANTEE is required to maintain complete and accurate accounting records. All revenue related to the Agreement must be recorded, and all expenditures must be incurred within the term of this Agreement. 13. AVAILABILITY OF FUNDS: This agreement is subject to the availability of Tourist Development Tax revenues. If for any reason tourist tax funds are not available to fund all or part of this agreement, the COUNTY may upon written notice, at any time during the term of this agreement, and at its sole discretion, reduce or eliminate funding under this agreement. 2 September 23, 2013 New Business 7 -f 48 of 54 14. AVAILABILITY OF RECORDS: GRANTEE shall maintain records, books, documents, papers and financial information pertaining to work performed under this Agreement for a period of three (3) years. GRANTEE agrees that the COUNTY, or any of its duly authorized representatives, shall, until the expiration of three (3) years after final payment under this Agreement, have access to, and the right to examine and photocopy any pertinent books, documents, papers, and records of GRANTEE involving any transactions related to this Agreement. 15. PROHIBITION OF ASSIGNMENT: GRANTEE shall not assign, convey, or transfer in whole or in part its interest in this Agreement without the prior written consent of the COUNTY. 16. TERM: This Agreement shall become effective on October 1, 2013 and shall remain effective for one year until September 30, 2014. If the project is not completed within the term of this agreement, all unreleased funds shall be retained by the COUNTY. Any extension of this agreement beyond the one (1) year term in order to complete the Project must be at the express consent of the Collier County Board of County Commissioners. 17. The GRANTEE must request any extension of this term in writing at least sixty (60) days prior to the expiration of this Agreement, and the COUNTY may agree by amendment to this Agreement to extend the term for an additional ninety (90) days. 18. EVALUATION OF TOURISM IMPACT: GRANTEE shall monitor and evaluate the tourism impact of the Project, explaining how the tourism impact was evaluated, providing a written report to the Tourism Director or his designee, along with a final budget analysis by October 15, 2014. 19. REOUIRED NOTATION: All promotional literature and all print, broadcast and on -line media advertising where possible should prominently list Collier County and the Tourist Development Council as a source of funds to read "A cooperative effort funded by the Collier County Tourist Development Tax "; and /or display the CVB logo and website address www.paradisecoast.com to qualify for reimbursement. 7 September 23, 2013 New Business 7 -f 49 of 54 20. AMENDMENTS: This Agreement may only be amended by mutual written agreement of the parties, after review by the Collier County Tourist Development Council if warranted. IN WITNESS WHEREOF, the GRANTEE and COUNTY have respectively, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. ATTEST: DWIGHT E. BROCK, Clerk Approved as to form and legal sufficiency Colleen M. Greene Assistant County Attorney WITNESSES: (1) Printed/Typed Name (2) Printed/Typed Name BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA : GEORGIA A. HILLER, Esq., Chairwoman GRANTEE: NAPLES ART ASSOCIATION, INC. d/b /a THE VON LIEBIG ART CENTER Printed/Typed Name Printed/Typed Title P September 23, 2013 New Business 7 -f 50 of 54 EXHIBIT "B" Collier County Tourist Development Council EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: ADDRESS: PHONE: Interim Status Report TITLE: FAX: On an attached sheet answer the following questions to identify the status of the project. INTERIM —These questions will identify the current status of the project. After the TDC staff reviews this Interim Status Report, if they feel you are behind schedule on the planning stages, they will make recommendations to help get the project stay on schedule. Has the planning of this project started? At what point are you at with the planning stage for this project? (Percent of completion) Will any hotels /motels be utilized to support this project? If so, how many hotel room nights will be utilized? What is the total dollar amount to date of matching contributions? What is the status of the advertising and promotion for this project? Have your submitted any advertisements or printed pieces to the TDC staff for approval? Please supply a sample and indicate the ad schedule. How has the public interest for this project been up to this point? E September 23, 2013 New Business 7 -f 51 of 54 EXHIBIT "C' Collier County Tourist Development Council Final Status Report EVENT NAME: REPORT DATE: ORGANIZATION: CONTACT PERSON: TITLE: ADDRESS: PHONE: FAX: On an attached sheet answer the following Questions for each element in your scope of work Final —These questions should be answered for your final status report. Was this a first time project? If not, how many times has this event taken place? What hotels /motels were utilized to support the project and how many? What is the total direct economic impact and revenue generated from this event? Total expenses. (Have all vendors been paid ?) List the vendors that have been paid, if not, what invoices are still outstanding and why? What is the number of participants that visited the project? What is the percentage of the total participants from out of Collier County? What problems occurred if any during the project event? List any out -of- county- advertising, marketing, and /or public relations that was used to support the project and attach samples. How could the project been improved or expanded? 10 September 23, 2013 New Business 7 -f 52 of 54 EXHIBIT "D" REQUEST FOR FUNDS COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL EVENT NAME ORGANIZATION ADDRESS CONTACT PERSON TELEPHONE ( ) REQUEST PERIOD FROM TO REQUEST # ( ) INTERIM REPORT ( ) FINAL REPORT TOTAL CONTRACT AMOUNT $ EXPENSE BUDGET REIMBURSEMENT REQUESTED TOTALS NOTE: Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. A proof of an ad will not be accepted. For each request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. Furnishing false information may constitute a violation of applicable State and Federal laws. CERTIFICATION OF FINANCIAL OFFICER: I certify that the above information is correct based on our official accounting system and records, consistently applied and maintained and that the cost shown have been made for the purpose of and in accordance with, the terms of the contract. The funds requested are for reimbursement of actual cost made during this time period. SIGNATURE TITLE 11 September 23, 2013 New Business 7 -f 53 of 54 EXHIBIT "E" Naples Marc d Everglades pApd tll6F GUA9r VISITOR QUESTIONNAIRE ' Welcome to the Paradise Coast -. Thank you for choosing this area for your visit. Please take a few minutes to complete the following questions so that we can better serve the needs of future visitors to Florida's Last Paradise -. PLEASE REFER TO OUR PARADISE COAST BROCHURES FOR THE LOCATION OF ALL AREA ATTRACTIONS. NAME: ADDRESS: CITY ST ZIP DATE OF ARRIVAL: DATE OF DEPARTURE: WHERE ARE YOU HOTEL /RESORT FRIENDS /FAMILY CONDOMINIUM STAYING? NAME OF HOTEL AND CITY /AREA: NAME OF CONDOMINIUM /TIMESHARE: # OF ROOMS OCCUPIED x NUMBER OF NIGHTS STAYING IN COLLIER COUNTY = HOW DID YOU SELECT THE HOTEL /CONDOMINIUM? INTERNET ( ) YOUR CHOICE ( ) TRAVEL AGENT ( ) OTHER: NUMBER OF MEALS YOU & YOUR GROUP WILL EAT OUT: Number of people in your party = Number of days of your visit = Number of meals eaten out each day = PLANNED AREA ACTIVITIES: (Please circle all that apply) ARTS & CULTURE WATER SPORTS NATURE von Liebig Art Center Beaches Everglades Tour Naples Museum of Art Naples Pier County Parks Sugden Theatre Shelling National Park Naples Philharmonic Fishing State Parks Art Galleries Boating Corkscrew Swamp Other Kayaking Conservancy of SW FL Other Lake Trafford Other SHOPPING AND DINING Fifth Avenue South Third Street South Waterside Shops Venetian Bay Bayfront Tin City Prime Outlets Other SIGHTSEEING Lunch /Dinner Cruise/ Sunset Cruise City Trolley Tour Everglades Tour Segway Tour Dolphin Cruise Other 12 FAMILY ATTRACTIONS Naples Zoo Naples Botanical Garden Fun 'n Sun Water Park Swamp Buggy Race Mini Golf King Richard's Fun Park County Museums Other RELAXATION & ENTERTAINMENT Golf Spa Shelling Seminole Casino Lounges & Clubs Music Other September 23, 2013 New Business 7 -f 54 of 54 EXHIBIT "F" Naples Art Association, Inc. d /b /a The von Liebig Art Center Project Budget Out of the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry, and Collier County) Advertising and Marketing Expenses to include: Major Festival and Event Advertising, Print and Mailings Total Funding — Not to Exceed: 13 $20,000 1����A�� ,CVl�t(..Cj i�^ri�11t�,1 Economic Indicators Mples Marco Island"' Everglades © Research Data Services, Inc. 2013 September 23, 2013 Marketing Partner Reports 9 a -g 5 of 104 Adults who believe the U.S. is in a Recession /Manufacturing Production • 4' Source: M(Clat(hy-Marist palls 0 Research Data Services, Inc. 2013 • r 1 •1': ! Source: Institute for Supply Management ems„* MEW ati . September 23, 2013 Marketing Partner Reports 9a -g 6of104 . ...,.....��„ ....�,6 ................ three -month rolhng average ix a © Research Data Services, Inc. 2013 • • . . • (January — August) Visitor Profile © Research Data Services, Inc. 2013 2013 ner Reports 9 a -g Naples Marco Island.. TkZF Everglades `= -rzm� I ,V rts 9" g' First Quarter 551,500 569,600 +33 Second Quarter 369,700 394,200 +6.6 YTD 1,126,500 1,179, 200 +4.7 © Research Data Services, Inc. 2013 T r ear-to-Date 2013 (Jan. —Aug,.) 2013 First Quarter $593,560,987 +10.4 Second Quarter $421,876,064 +1108 July $94,384,326 +1008 August $67,767,292 +10.6 YTD 2013 $1,177,588,669 +1100 © Research Data Services, Inc. 2013 23, 2013 3artner Reports 9 s , Or # s 2013 A ,.���. �1� 2 E �cx9a ,. _.L %�"d!d'6i„ e ✓aL�✓ 6J':?, .....r. �°�� _._: �. _ 'd'.A"if ,'u \. b^r ��- � \a'"A?��r y�"W. - <-z£ - - '- •.. ....� - First Quarter 758,000 +2.5 Second Quarter 576,500 +4.1 July 181,800 +2.9 August 146,700 +5.8 YTD 2013 1,663,000 +3.4 © Research Data Services, Inc. 2013 Year-to-Date f Florida ## of Visitors 2013 1 d °lo 418,952 1 +4.4 Southeast 74,195 -1.0 Northeast 247,350 +6.5 Midwest 193,432 1 +4.2 Canada 32,689 +83 Europe 157,318 +4.8 US Opp Mkts 55,264 +6.0 YTD 2013 1 11179,200 +4.7 Research Data Services, Inc. 2013 Q1 2013 April June Q2 2013 July "Tea r-to- Date 2013 61.9% 65.2% 69.2% 72.4% 66.3% 68.6% © Research Data Services, Inc. 2013 % A +2.1% +4.4% . A - O A/ +5.3% +4.6% +3.5% 2012 $227.5 $223.3 $141.4 $175.2 $115.5 2013 $146.7 $180.8 $123.5 % d +8.7% +0.7% +6.2% +3.7% +3.2% +6.9% STR Information us I © Research Data Services, Inc. 2013 Smith Trav-'e July 2013 SOURCE. SMITH TRAVEL RESEARCH, INC. Occupancy ( %) Trans % 0 12 -13 Grp % 012 -13 i i Total Naples MSA 44.0% +6.1% 14.4% -6.9% ; i 59.7% Miami - Hialeah 60.3% +5.8% 11.0% - 23.7% ; 74.7% Florida Keys 79.6 % -1.3% 6.1% +46.2% ; r 85.8% Ft. Myers 47.5% +4.2% 8.5% -3.4% i i 58.2% Sarasota- Bradenton 48.7% -2.1% 14.8% +56.5% ; 63.7% Clearwater 62.0% +5.8% 10.4% i -6.3% ; 72.4% St. Petersburg 55.6 % -0.3% 12.6% -7.7% 69.7% Palm Bch Cty 49.8% +13.8% 14.3% r -16.0% i 65.7% Ft. Lauderdale 54.1% +7.1% 13.8% i - 17.1% ; 72.2 % SOURCE. SMITH TRAVEL RESEARCH, INC. Naples MSA Miami - Hialeah Florida Keys Trans $154.78 $152.58 $222.46 July 21.3 ADR ($) % 0 12 -13 +8.4% +5.4% +14.1°/ GrR $120.81 $121.31 $169.19 EM-1 I September 23, 2013 Marketing Partner Reports 9a -g 15 of 104 I %A 12 -13 1 I +2.7% I I +4.5% I -2.6% I +6.3% 1 -1.3% 1 1 +6.1% 1 +6.0% 1 +1.8% I +2.5% 1 Ft. Myers $127.82 +1.3% $90.10 Sarasota-"enton $114.31 +3.9% $85.75 Clearwater $122.09 +3.0% $94.34 St. Petersburg $126.15 +5.7% $101.71 Palm Bch Cty $117.49 +1.1% $98.44 Ft. Lauderdale $107.97 +4.8% $100.80 SOURCE. SMITH TRAVEL RESEARCH, INC. Total $144.67 $144.35 $218.62 $120.08 $107.45 $118.11 $120.60 $111.56 $98.53 September 23, 2013 Naples MSA Naples Upscale Miami - Hialeah Florida Keys Ft. Myers Sarasota- Bradenton Clearwater St. Petersburg Palm Beach County Ft. Lauderdale SOURCE: SMITH TRAVEL RESEARCH, INC. JU/y 2013 Occupancy 2013 59.7% 68.8% 74.7% 85.8% 58.2% 63.7% 72.4% 69.7% 65.7% 72.2% o/0 A +2.4% -1.3% -0.4% +1.0% +2.4% +6.6% +3.9% FA 1' 2013 $144.67 +7.8% 2013 $86.39 $178.13 +9.1% $122.64 $144.35 +6.2% $107,90 $218.62 +12.8% $187.51 $120.08 +2.7% $69.89 $107.45 +1.6% $68.47 $118.11 +3.8% $85.46 -1.2% $120.60 +5.8% $84.04 +6.8% $111.56 +1.5% $73.27 +2.7% $98.53 +3.4% $71.18 A +10.3% +7.7% +5.7% +13.9% +5.2% +8.3% +7.8% +4.6% +8.4% +6.1% January - JWY 2013 (YTD) Naples MSA Naples Upscale Miami- Hialeah Florida Keys Ft. Myers Sarasota - Bradenton Clearwater St. Petersburg Palm Beach County Ft. Lauderdale SOURCE. SMITH TRAVEL RESEARCH, INC. Occupancy 71.3% 79.6% 80.2% 83.9% 67.4% 9=21 +4.0% +3.6% +2.0 % +2.1% +62% 69.1% +2.4% 71.4% +1.7% 73.1% +1.6% 75.2% +5.4% rA 1 -01 \1 2013 $204.73 +7.8% $260.99 +8.4% $187.53 +8.8% $150.35 $242.16 +7.8% $140.85 +3.2% $125.24 +2.8% $128.65 +5.2% $129.22 +5.5% $158.66 +3.4% 78.1% +3.5% 1 $127.14 +3.9% IZ�*17_l:7 2013 $145.90 +12.1% $207.83 +12.3% $150.35 +11.0% $203.29 +10.0% $94.97 +9.6% $86.57 +5.3% $91.84 +7.0% $94.40 +7.2% $119.31 +9.0% $99.29 +7.6% Executive Summary August Naples Marco Island' © Research Data Services, Inc. 2013 August August: 2012 2013 % 0 Occupancy 51.1% 57.0% +11.5 ADR $110.7 $117.7 +6.3 RevPAR $56.6 $67.1 +18.6 © Research Data Services, Inc. 2013 m September 23, 2013 a. Marketing Partner Report 20 of 104 ❖ The management barometer is an important index of future lodging demand for the industry. Fully 85., / of Collier lodging managers report their property's three month forward reservations as the "same" or "better" when compared to August 2012: of Properties (August) Reporting Reservations: 2012 2013 Up 41.9% 50.0% Same 29.0 35.7 Down 19.4 7.1 © Research Data Services, Inc. 2013 August 2013 September 23, 2013 -; Marketing Pa(tne R: a g 21 of 104 ❖ August's primary visitor origins are as follows: August Visitation Florida Southeast Northeast Midwest Canada Europe Mkts. of Opp. Total 2012 Visitor # 45,368 5,082 7,762 8,316 © Research Data Services, Inc. 2013 20,975 4,065 2013 Visitor # 48,547 5,620 8,237 8,333 1,066 21,221 3,876 92,400 96,900 0 +7.0 +10.6 +6.1 +0.2 +28*1 +1.2 -4.6 +4.9 *Note: High growth percent due to small visitor numbers August 2013 ❖Some 48.0% of August visitors drove., while 51,901 flew to reach the destination. A majority (50.9%) of air travelers deplaned at Southwest Florida International (RSW), while Miami International captured some 26.2% of deplanements. © Research Data Services, Inc. 2013 September 23, 2013 r Marketing Partner Reports n rc 23 of 104 ,- August 2013 ❖New visitors are an important source of future patronization. Fully 44.2% of Collier's August visitors are in the area for the first time (2012� 45-401o). "Tryout" visitors have a better than 90% likelihood of repeat visitation. © Research Data Services, Inc. 2013 August 2013 ❖ The typical visitor party includes 2.8 travelers who stay for an average of 5.0 days in the destination. © Research Data Services, Inc. 2013 August 2013 September 23, 2013 Marketing Partner Reports 9 a -g 25 of 104 ❖The Internet is now a ubiquitous information factor for our guests. The vast majority of August visitors (96.1%) go to the web for trip information, with making bookings for their trip. ° Research Data Services, Inc. 2013 1-e- -ae r August 2013 ❖ Satisfaction is a critical factor in word of mouth recommendation. Fully 9 0/r, of our guests are satisfied with their Collier stay and 91,4% plan a return trip to the area (2012., 89-80,1q). ❖ August 2013 visitors are younger (2012: 44.6 years of age; 2013: 43.9 years of age), and report a median household income of (2012: $133,760)0 © Research Data Services, Inc. 2013 w - -- August 2013 Vis'Itor Prof'lle © Research Data Services, Inc. 2013 Marketing Partner Reports 9 a -g 27 of 104 Naples Everglades Marco Visitors Room Nights Economic Impact tiutyusc Zvlj Sep 2013 . r in 04 -UTI'S M S d tit '(.Tgib August August '12-'13 2012 201 d 0/0 92,400 96,900 +4.9 138,600 146,700 +5m8 $61,247,745 $67,767,292 +10n6 © Research Data Services, Inc. 2013 ember 23;'2013 ;eting PVner Reports 9'a -g 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 August 2013 Southwest Florida International © Research Data Services, Inc. 2013 30.0 25.0 20.0 15.0 10.0 5.0 0.0 s pla n e rr August 2013 September 23, 2013 r Marketing Paqner Reports' .; Miami Orlando/ Ft. Lauderdale Tampa Sanford © Research Data Services, Inc. 2013 September 23, 2013 • Marketing Partner Reports 9'a -g p I of 104 _.1 -- on, Aore Expensivz 'D to Return I. Ian © Research Data Services, Inc. 2013 A ugust August 20121 2013' 95,60/o 97,60/o 93.1 91.1 10.5 14.9 89.8 91.4 lian-, I r August 2013 Average Age (yr-cso Median HH Tncome A ugust $133,760 © Research Data Services, Inc. 2013 September 23, 2013 r Marketing Partner Reports lCul"ll,me` August 20i3 43.9 $138,726 Collier Employment Statistics Q © Research Data Services, Inc. 2013 28,000 27,000 4+ 26,000 O y 25,000 w 24,000 ro a 0 23,000 x b r. ro 22,000 CU F y ..r w 21,000 i V GJ F A 20,000 p 19,000 O 201 2011 18,000 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec ��2011 23,700 24,200 24,600 24,100 22,400 20,900 20,400 20,300 20,400 21,900 23,600 24,200 `" 2012 25,300 25,800 25,900 25,100 23,600 22,300 21,100 20,900 20,900 22,300 24,300 25,200 2013 25,500 26,300 26,700 26,200 24,700 23,200 22,700 * Source: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector (O8- 16 -13). (In first quarter of 2013, 2011 and 2012 data was revised.) September 23, 2013 Marketing Partner Reports 9 a -g 39 of 104 Naples, Marco Island, Everglades CVB September 23, 2013 Marketing Partner Reports 9 a -g 40 of 104 Social Traffic & Ana I y tics • 584.1 thousand page impressions across 107 thousand users on Facebook, a decrease over July as the Facebook retargeting ads wind down with the campaign • 325.7 thousand impressions on Twitter, a slight decrease over last month; however, social interactions increased 12% over July • Increase of 321 fans on Facebook and 206 followers, 112 mentions and 84 retweets on Twitter this month • 260 visits to paradisecoast.com via social referral, a 22.64% increase over last month with a 36.36% increase in Twitter traffic and 11.11% on Facebook • Paradise Coast Facebook impressions is up 583.46% in Germany with 8.3 thousand and 140.14% in the United Kingdom with 1.4 thousand Visits: 18,405 Visits via Social Referral. 260 ' " Conversions: 651 Social Traffic & Analy Twitter MY SOCIAL SCORES PNGAGEMENT 73% NFLUEMOE 90% DAILY ENGAGEMENT — @MENTIONS 100 — RETWEETS 56 September 23, 2013 Marketing Partner Reports 9 a-g 41 of 104 tics MPRES3K)NS BREAKDaWN ■ Page post 62.9k ■ Organic 152.4k ■ Fan 4.3k ■ Viral 74.2k 0 Ot r 3.8k 4D 0 Paid 110, u ■ Mention 2.2k 9 User stmt 1.1k ------------- DAILY ENGAGEMENT — @MENTIONS 100 — RETWEETS 56 September 23, 2013 Marketing Partner Reports 9 a-g 41 of 104 tics MPRES3K)NS BREAKDaWN ■ Page post 62.9k ■ Organic 152.4k ■ Fan 4.3k ■ Viral 74.2k 0 Ot r 3.8k 4D 0 Paid 110, u ■ Mention 2.2k 9 User stmt 1.1k September 23, 2013 Marketing Partner Reports 9 a -g 42 of 104 Email Campaigns • August escapes received 1,961 opens, an 11.96% open rate and an increase of 5.2% over July eScapes — a total of 58 unsubscribed; in addition, the paid list received 6,278 opens, a 12.6% open rate and consistent with last month • August eScapes also earned a 10.71% click through rate (CTR), consistent with that of July, but performed a substantial amount higher than the industry average of 2.71 %1; the paid list received a 2% CTR, consistent with last months and on point with industry averages August Escapes Sent on 26 Aug 2013 to 16.753 unique suoecrit erz in Consume Escapes t',t,x �i r z':Y'r . €5 `a *? .er 3a„i, ,+.<+i•;N`l A „g, zan-. rel TDC Meeting September 23, 2013 LOU �K HAM iOND & ASSOCIATES 'ti F:1F )OOK • PALM REACH • i HAWL ITON September 23, 2013 e Marketing Partner Reports itpco a 44 of 104 Island LHA-Generated Media Highlights Ever des • SEAFOOD BUSINESS MAGAZINE in July Issue Circ: 14,000; UMV: 2,836; Media Value: $2,686.40 • VISITFLORIDA.COM on July 17 UMV: 366,820; Media Value: $2,445.47 • O' DWYER'S MAGAZINE in July Issue (Pet FAM photo caption Circ: 30,000; Media Value: $562.50 LHA- Generated Media Highlights Everrglad • BABBLE.COM on August 2 UMV: 1,562,568; Media Value: $10,417.12 • EXAMINER.COM on August 9 UMV: 11,701,506; Media Value: $78,01 0.04 • MOMMY MUSINGS on August 29 UMV: 4,821; Social Media /Media Value: $141.86 1 W" Mns and oderase.s T-Boner;, and Cactus Jack s casual dnwq them with various locates across New Hairlpshirs was sho w gnaup mat introduced seafood to the ws mertw as a tesun of KOS LiVOW10 Boor restaurant feature a qr,*ed salmon a" serqedmth tito"oh, het a oaked 004jo and 4 tiumas of I pwcerrr mtW At fewer than 500 cabrres per serwn 0 f,.as appaiwed on tae menus for $7.99 for the past two yeaus 17— 'fi 5 the On4y' $000DO dian 0,n VI* fAS menu and We W, thin kids aged 7 Ihs &Wera enwfive comorafe cW -We ve had a W of oos"e feeabacx on great mat we offer fth an me rneirw, and m the faim of a hearsty bwamed f great way to introduce, seafood W " WK menu As ifs success gtom, *or me say in Marco Isiardl Fla, the kids lash dmm compst" of wo steamed Droccoh 'To keep the disih kd-MwN*, Via fish is smipry 19aPZ'S 0107%vOr. 91's 8 Weal crotion for even the pickilist eaters," says Leur The meal detested (out zurrivriers ap AS Irts fast fish ftrh on ft* rOds meni, Sep `t lums, W our SO 991" sells tieftet then choo on " hft menu,` she s and f netted awasits w6fe fooWng to, Eorreffnev rimer Inw, owes U Of fret They wanted soma" 4gmer that offered their KW a more b"nced me& Dur" no Season CJ's nuirns. oul 25 f4drs tsn 4irr"is ead.h week 'I keep Deck torn the Ovng.ioom. and for the nmt W the kids aft lenstung 4 off - on nri agenda is to add shrimp. - Kids are qtowoig up with seafood now mote man ever tolfris say% ArA3 Jol Fv%dr. She suggests rersta"euts of* more seafood chocirs OW4 sauce, mu"d, My sauce, re" gailic am '*it's -RestawarrIs are Me W*d se foods, esoecuiltr seafood.' 00 says July 1, 2013 UMV: 2,836 Circ: 14,000 Media Value: $2,686.40 Behind the Line: Kid tactics Operators devise menu plans with children in September 23, 2013 Marketing Partner Reports( CS 46 of 104 .� C"o Isilmd EverpJades mind BY Lauren f(rafflef JODI 2013 YOU nave to twi, hard to field great seafood options an she kid- M#mu Where Wd favorites We fired fists and crun, and the variations thefool {fish *Ws fth sticksi are often thp o* optov; M a handful Of imfovallors have introduced more soloniskated chd*em s seafood offerings to thew moms, and tae gems are;xovmg oovular, "with Ws and parents who we locumv for dishes that ale ftam am taste good Al a US, caisuaj-�arnq seafood chain wrth 130 Watroms, the idds'mainu features a steampot, SnOW crab and gnftd PWOM shrimp. Each one is S90.1ad wrh heaftlyfiA iudist 0cliuding ce4q, a"'auce coin on the Cob and rice or vergetabres The coffWany, updated ft kics'merw in 2010 and 2011 wrien 4 wom, ad Closely wsh registered dWKr afls; provided by Safi Owg"a&ed i_' .19n Q,,n r focus on cfeatno neannier items rot both the aduft, and Ws'ffieiWr R* _M,,ECjff, restau ant consulsents M One of Healthy OrmV Finders programs nm Ws UWWerl lawWW in coftoorathort with the, National Restaurant AssoVatron iNRAI to encourage restaurateurs to feature one of more kids Mena Gems that meet " assocutton nutnticift cfiiefv, Jr e's Ciao Shwk was among the Cast iestskufaltS W get on b"'d t6oackagn tar wAy 4 ixesemed food choice- On the kAS "WhO so that A tWoughle.1 learn pionnn vegetat"s, grans tugs and iwfat dairy. 'We were thil"I lfif their leadeistrup of the, issue of smarri food ctiohces for Ws and ernlyaced ft opportunity 11) be an inehigufas Partner M the K& L weWOR (900!Arn " Says J" Ghlsolfrum VP (A marketing at Joe s Crab Shea N'1EWSFR0.N1... LOUHAMMOND&'A 'Parents love that we prov=de options outside of what is VaWwrrafly eKoWed Joe s menu gives Inas " a chance to try hearMY, new items such as crab and shchrip, oilcan for the first ", while she offermig Wlowh favor tlai such as Cheesy Mat wfd Chicken BOWS And WS are excited id OfdW an 44M that 5 similar or Wre, same as vifiet hey see ow parents or&W — drily kid -sized , Cfacidno Claw M me stisampot qViss tads an excuse to play Wo their food she says. 'We Irrid who works K a mer;r thal Sbikft 3 Maflce be[We4sil What Ws knM lhaY Ke, W also offers, heaM and Skghttir caring Choic" ' NEWS FROINt ... LOU HAMMOND& ASSOCIATFS 4— September 23, 2013 ME Marketing Partner Reports 47 of 104 CQ' Island .,r Everglades July 17, 2013 UMV: 366,820 Media Value: $2,445.47 Fabulous Restarts on Florida's Paradise Chest 8} Kara Franker € wee tWle €s in Struth es€ Rwda Oa-0 been earned among Ise Tani R&M m u, the Conme€ tal €i $_ Carat loons to Ttw Marco Renh Ocean Ressxt • T," Ritz,Carfton Naples Tea LaAaya Beach k Gn€f Re5wt T*ta Pwad a C aast i;r c n t tar s, Marcos € iand and the E ve f Lades, is a resm dest a rao knCssn €rs tleiitsous t nsaq, B 4h -end _ wh%wsam beaenes and ga€l;efts natural sutscars€s. €� Ynei o Citaah ssaf ��,�� €st±Caast yam ti>eas €�, �ter� ib a sear and flay in r�apt�s. Maim Piland and Me Emtt4m*s. Warwl rs ttave4 Irps trim VISIT FLOMOA`S Entoftammehi f [es =a y €ny;. as «" connedwo Kara Elamr€n Tw €tter and FaeetlaoRi EWSi'iONI. >. LOUHAMMOND&ASSOCiATE:S August 2, 2013 UMV: 1,562,568 Media Value: $10,417.12 America the Beautiful: 25 Best Beaches arh )cA Ds Mates -x- ake, in the beauty of the land and water at these incredible be k kints acl s the � Whell you are Wlung ffx a family spot (s a quiel cutaway, these beadws will make the perfect escape. Run ,,Jor,q the sandy beaches of South Camlina, of swim in the clear bkie beaches off Hawaii I im otil if yow favrxde beach has made OA- list of America the utrkit 25 Best Beachk%, Naples. FL * N �""WOUI steld) of un* iiaarh NEWS IFROXI LOU HAMMOND & ASSOCIATES J= September 23, 2013 Marketing Partner Reports Mples 11111011111" 48 of 104 IL co Island ]Everglades IL7 A. IM A D 9 � L 0 . t I EW" 0 IVA August 19, 2013 UMV_ 11,701,506 Media Value: $78,010.04 Napes and Paradise Gast Florida., Finally Truly Pet - Friendly Travel! vlorwde a wAt'lino" as a rnirpiestistaway, a family vacabori navel, or a mecca for singles but what atrXit ymir W when you go awny^, Vaz`ai:rot- "s pet; Other gel stuck wtth sitters found oar Ornigsllst or in kennels at file W. hot Naples and Florida's Paradise Coast I,, oak: g strides to allow thriller in inr_�xk> ituair pets in At l_ of i#roitr trav,r§ pans. From your hotel stay Ir dingy and rerrratrcaral wlivdies, this jorgemis area hit Southwesters F! x la can be tabilled the rrxxst plat.. frandly travel destination outside at New York Orty, On a recent vm t to Naples, I realized that nvxry air (ravEelerS don t know a" Can Ivx* their pcuclr s fc,r on. board travel. Most wirnes rely charge $1 W4150 earn way, which r., better most Kennet pikes wet the length of a vacation Smatter pets can travel in the, caber in an airline- approved cat er which is way trittei gran hearing balking, anxiety- ridden animals in the caglo area Fur fall and winter fraveters, Naples and! Paradise Coast are tfaa perfect €fetaway olive the is art Coast weather starts to turn into tuncra Below, irve mapped our some great things for you to do while spending some time on Paradise Coast! FAT_ Sea gaff - This beautifully styled restaurant has a great central lo calm to some of the (rest shoppirkg in Napiis. Sea Salt's menu will satisfy poor head for surf or tairt, plus serving lighter fare makes this a perfect furich destination Right in .wire with their rams, each table camas with a : achon of saafts from various parts of the world that make' dining more interesting Yai : it island gill - With a Caribbean- inspired nnenu and great cocktails, Yabba Island Grill is a great spot lot a fun dirtier with friends. The menu is spot - on for seafood lovers and those looking for more sprinted dining. The wanstaff m on point and fnendly...did I mention the cocktails ;amp, rio tt Aan Restawant - You'll only get the full scope of this restaurant d yet) go for dinner, so do yourself a favor and end your evening here. €e Elver eaten, Gampiello has a diverse menu for lovers lenstva and with surprise marnr items like Nutelia pizza, ded stay customers who are looking for a lwrn,z_l ke Betel lts cnis are equipped with a full. size ft dg#o a XEN S FROST ... LOV HAMMit yD & AYt OCIATFS fle0dryer Wtt€ everythiml from restaurants, cfctting e you will TIM handmade ciofhii dr.;i gns and organic, local pet too&) you ma':ly don't HAVE to bare Iota grounds if you don't want to Napless Bay Ronort 15 the only p €rpefty in Naples that fe atufcis irs own lonvtate martins and it is luxunrnnt NEWSFRU3i _ _ LOU HAlf3lo NDA'ASSOCIATIS 'd to go wrong when you book a roan at the Ritz, so it luxury, and staff this is Etta place. Great views of the :t feet happy being here. The Ritz is pet- feendly, so to. My dog got so much swag that I began to feel IN, when you arrive; t,n Marco Island. Pirs gnrw.as s ✓e seen in the U S A perfect place to t o the knot. ; great Nohtife, and krrt, of outdoo, tel-friendly this tiny island was amazingi Accessible by boat only )so untouched places that you realty donY want to tted with protected wildlife area and bluest water Flonda 3 beach, but please clean up after them (and )iece of land. anicured gardens mix with groat information on rdty, location. I've never heard of a dog- frlendty Walking your pooch around this serene locale is children, this is a great place to sneak in a little hunt for local produce and hand -made goodies to take mees market is the place to be on Saturday mornings In from homemade prily, soy candies, and handwoven Port has an amazing boat tour package for it's ;I This tour allows you to leave from the property's u boat powers past amazing multi - million dollar real iauty. Dolphins rare birds, and mangrove trees dot the beaches of the Paradise Coast NEWS FRONT LOL HAVIVI NDti AS OCi ATES August 29, 2013 UMV.- 4,821 Facebook Likes: 3,761 Twitter Followers: 12,697 Social Media/Media Value: $141.86 Family Getaway. Two Days in Marco Island, ft 40 A* €x;oQAI .A'AVE h° A-.1-'.N'1 Irve.Awd on the west coast F "a ag my rite and it wasn't untneartiff Orts Montt Mar I visded Marco IsWid for " tst WV WO %0 nny bearlw—, in Florida it's AAM to not have f ram s unto tuna" thts (neans that we Ustafty slwk to %,trat we, Omw wmtead of venturing nor to expire new destmawns a" 0* Guff Coast Thankfully, rtg-E " mvited vfarrWy out fix two days to (Wovef Vow we were nw5.smq -- art let nx, tt-t you the Paradise COW teas more Man while sand beaches' Marco island proved to cue an excellent fatnity getaway, %nM woq" s,,*vftj" 9mat good and Comfy accommodations. NE IN'$ FRON I . . . LOU HAMMOND & ASSOCIA'14-1, September 23. 2013 Marketing Partner Reports I es 50 If 104 �WIO hl=d EvergJades CVB-Generated L Media :- , J % °■ | ` � September 2$2Sa s Marketing Partner Reports Upco S G40 land Highlights `� / /{giad«S ?: \ News naplesnews.com Read. Learn. Share. WWAV • Yahoo Finance - Where Millionaires Live in America CVB assisted with photos Media Value $28,000 •Men's Health - 25 Life Changing Road Trips (Everglades) Media Value $66,000 *AP distributed story - Spread of Lionfish Outside of Diver's Reach Over 100 pick up by news sites •USAToday.com - Everglades Canoe Camping *The Guardian (UK) - Top 10 Activities in the Everglades (numerous mentions for western Everglades region) •RoadTripTheWorld.com Blog - Everglades Road Trip r -t Activities is Weekly LH &A "Value Blast" - inclusion in 5 editions • 2 Hot Tip partner media leads • Last - Minute Labor Day Packages • Hot Tip: 2014 Official Florida Travel Industry Guide September 23, 2013 ples Marketing Partner Reports 53 of 104 Maarco Island Everglades 1940, Edition �tantstt: tta siitusrii r ra S. €si April 12013 &A, ,111. Very I+mery ordabie options %towus Propemes &oestinatians g� �,6pdated weekly Easy savings! Loan for W VAL €jE BLAST every week — a great opportunity for savings! ERIN it ��hl�� I tlm�� Naples Marco Island Everglades Paradise Coast Dear Team, Lou Hammond & Associates is seekingthe best Irish- infused orgreen drink recipes in advance of St. Patrick's Day. Is your bar or restaurant creating any specialty drinks forthe upcoming holiday on March 17? We're not interested in green beer but ratherspecialty cocktails and mocktails that are fun enough for a Leprechaun! Specific recipes should be listed as well as a photo of the dri n k - cocktails and mocktai Is only, no green beer please. Lou Hammond & Associates, on behalf ofthe Naples, Marco Island, Everglades Convention & Visitors Bureau, is collecting the best offerings forthis pitchingopportunity. The more unique the better! `A Activities Agency social media efforts • 6 LH &A Facebook posts • Dog - friendly • LH &A Value Blast • July 17 - Naples Family Adventure Package at Inn on Fifth • July 24 - Take it Off at Naples Bay Resort • August 7 - Best of Waldorf Astoria Florida at Waldorf Astoria Naples • August 14 - Golf Getaway at Paradise Coast Hotel & Suites September 23, 2013 Marketing Partner Reports ftj Ples T 54 of 104 C®Ysland IMJAI� Everglades Lou Ha l mki & AsW aates Now that Bo Obama has a sister, we think both could use a visit to Naples, Marco Island, Everglades - Paradise Coast, one of the country" s most pet - friendly cities, We've gist space on the boat for you, So and Sunny! • August 21 - Beach, Bed & Breakfast Getaway at Marco Beach Ocean Resort Room Yj Agency social media efforts • 19 LH&A Tweets ■ Specific Packages and links (x4) ■ New York Times Everglades article ■ Article and photo RTs 111 Diana Nyad outreach ■ Value Blast Press Release Inclusion (x4) Lou Hammond PR ,,;PR 24 JO Bring the family and explore Fla 's @ParadiseCoast with this package celebrating #NationaFamityFunMonth bit.ly1131141`21-1 #LHAValue E/.r,,)nd Lou Hammond PR R 5 Aug Just lclyffic! RT trent63: Sad to leave ,-,ParadtseCoast wdn views like this from pmarcomarriott. Wow. Ahatravel yfrog-convodvqqqh( j F A pa n d .0 Lou Hammond PR,,:L,,)uHairaroTidFR 5 Aug Where to go shelling? The (,.tHiltonHotels Mom Voyage bldg says Marco Island on Fla's,@ParadiseCoast is one of the best! bit-tyi1&585Wz E ,Pty nd now, 0& EVA W YA PRESS VISITS LHA- Arranged Individual Visits:, sow • STEFANIE FAUQUET, TRAVELING MAMAS/ MOMMYMUSINGS.COM, AUGUST 14 - 16 • Fauquet is a local mom blogger with a strong online presence and influential social media following. • She visited the destination to highlight family - friendly offerings for her audience. Itinerary included: • Two nights at the Hilton Marco Island • Tickets for the Naples Zoo and the Dolphin Explorer • Dinner at Captain Brien's Seafood & Raw Bar and half off at CJ's on the Bay • Produced one article and extensive social media coverage for the destination PRESS VISITS LHA- Arranged Individual Visits: September 23, 2013 fffial Marketing Partner Reports ples NW 57 of 104 Reports, Island Everglades • KATHARINE FLETCHER, FREELANCE (THE CALGARY HERALD, THE OTTAWA CITIZEN), NOVEMBER 4 - 8 • Fletcher is interested in exploring Florida's gardens, wildlife and ecotourism opportunities. • Agency is currently coordinating accommodations and activities with local partners. r _t PRESS VISITS CVB- Arranged Visits: *Tom Austin, Travel + Leisure magazine September 23, 2013 Marketing Partner Reports Li 58 of 104 1 o Island Everglades *July 17 Fam tour for December 2013 Florida round -up story- new, culinary, literary •Lauren Tjaden, VISIT FLORIDA Beaches & Nature Insider - September 5 •German bloggers for NIEDblog.de - Big Cypress /Everglades + Naples visits KWAI M PRESS VISITS CVB- Arranged Visits: September 23, 2013 Marketing Partner Reports ftples 59 of 104 co Island Everglades •Bridget Batchelor, writer for Exeter Express & Echo, UK: Set up a day visit (September) to experience the Everglades on a guided Kayak trip. This takes place in early September 2013. •Lydia Gard, writer for Conde Nast Traveller, UK edition: contacted by UK representative on this trip. Compiled and supplied suggestions for luxury, beach, adventure family trip by Lydia and family. Multiple phone calls and email exchanges to secure appropriate accommodations for 6 -day visit, September 2013. *PLANNING: Society of American Travel Writers post Sarasota conference group FAM in early December September 23, 2013 leS Marketing Partner Reports ip 60 of 104 Ca lland Activities Ever &d s LHA - Media Outreach Sampling • Babble.com • Naples Illustrated • The Miami Herald • Smarter Travel • Forbes Travel Guide • Steve Harvey television program • Freelance, Best Beaches roundup • Art Bodega Magazine • Champagne Living • Macaroni Kid • Visit Florida • PackedSuitcase.com Activities CVB - Media Outreach Sampling • Travel + Leisure magazine • Naples Illustrated - Marco Island story • Naples Florida Weekly - Bob Harden Profiles in Paradise • Ft. Myers News -Press - twice monthly Collier tourism column • Press Releases: • Local kayakers on Diana Nyad's support crew • Bermuda soccer team enjoys Naples • Journey Through Paradise September 23, 2013 ftE Marketing Partner Reports ples 61 of 104 co island Everglades PA.fdA *1a t c;0 R$ 4' 1-1 September 23, 2013 i&o e IrAFTM Marketing Partner Reports 62 of 104 -and CVB PR Activities & Pr E des o�ects *Journey Through Paradise Alan Maltz art photo book launch - Press Kit, promotion •Florida Outdoor Writers annual conference tradeshow & foundation auction -�r September 23, 2013 _ pieC Island Marketing Partner Reports 63 of 104 land & Projects CVB PR Activities E �I des AnADfar COAST •Florida Outdoor Writers annual conference Photo Contest- lst Place! September 23, 2013 Marketing Partner Reports p1eS 64 of 104 �MMaarco Island CVB PR Activities & Projects Everglades J WAftA *tSbCOA5. - /T *Communications team partner mission to Marco Island *Strategic planning meetings, plan development •Stone Crab Festival planning meetings and deal /promotion collection •Florida Panther Festival planning, PR activities, outreach to Collier County CAT •Meeting with Sport Fishing Television & Digital Media •PR News Social /Mobile /Digital Webinar •Established core group of Facebook Best Practices •Website ongoing updates, programming adjustments, planning for new site design •New digital marketing coordinator starts July 15 CVB Digital Marketing September 23, 2013 les Marketing Partner Reports 65 of 104 Upco I�s�la,nd *New Digital Marketing position filled by Buzzy Ford *Web site •redesign point of contact Ongoing listing updates and functionality issues •Facebook •Standard Operating Procedures *Brand Integrity •Initiate paid "boosts" for high - performing posts •Twitter •Coordination with Paradise Advertising digital team Looking Forward • Upcoming written materials ■ Fall for the Arts in the Paradise Coast - National Arts Month (October) ■ Recent Beach Accolades ■ "Fall For Fun" Activities (highlighted by Stone Crab Festival) • Upcoming media outreach ■ Stone Crab Festival (October) ■ Ecotourism media visits and pitching (domestic and international targets) ■ Air service from Fort Myers to Denver - media visit pitching ■ Long -lead holiday season shopping and events pitching September 23, 2013 Ales Marketing Partner Reports 66 of 104 ikarco Island Everglades ilmom IL 11 LOU HAMMOND &ASSOCIATES NEW YORK • PALM KtiCH • CNARLI.SVON FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS September 23, 2013 AUGUST 2013 Marketing Partner Reports 9 a -g 69 of 104 (MONTH OF JULY 2013 VENDOR TAX COLLECTION) BREAKDOWN FISCAL 2011 -2012 FISCAL 2012 -201.3 DIFFERENCE 0/0 OVERALL COLLECTIONS MONTH TO MONTH 778,252 838,300 60,048 7.72% YEAR TO DATE 14,251,457 15,529,317 1,277,860 8.97% HOTEL / MOTEL MONTH TO MONTH 662,575 713,107 50,532 7.63% YEAR TO .DATE 10,066,310 11,091,980 1,025,670 10.19 10/0 REALTORS MONTH TO MONTH 66,272 73,305 7,033 10.61% YEAR TO DATE 2,094,564 2,210,913 11.6,349 5.55% INDIVIDUALS (AFTS /CONDOS S F HOMES MONTH TO MONTH 29,290 33,886 4,596 15.69% YEAR TO DATE 1,783,8521 1,912,7551 128,903 7.23% Description Beach Facilities TDC Promotion Non-County Mu TDC Admin Beach Renouris Promotion Disa! County Museums Collections 'Wrom-gre MO Less 5% Rev Res Net Budget FY 13 TDC Revenue Report September 23, 2013 Budget 2,368,600 3,588,800 342,000 1,667,700 4,809,000 it 1,579,100 $14,366,200 (779,900) 13.575,300 Month Actual FY 13 Cum YTD Oct 627,861 627,861 Nov 734,419 1,362,280 Dec 959,221 2,321,501 Jan 1,276,477 3,597,978 Feb 2,057,493 5,655,471 Mar 2,396,642 8,0520113 Apr 3,303,059 11,355,172 May 1,463,598 12,818,770 June 1,041,187 13,859,957 July 831,809 14,691,766 Aug 838,300 15,530,066 Sept 0 15,530,066 Total 16,530,066 15,530,066 UI Bal to Collect (54,366) EISMI FY 13 (51/6) Reserved by Law (121,600) (180,800) (17,100) (83,400) (297,900) (79,100) (779,900) % Budget Collected to Date 4.3740/6 9-490% 16.172% 25.064% 39-397% 56.092% 79.101% 89-297% 96.550% 102-345% 108.184% 108.184% 7.806% FY 13 Net 2,247,000 3,408,000 324,900 1,584,300 4,511,100 0 1,500,000 $13,575,300 % over FY 12 collections 19.52% 6.18% 3.73% 5.62% 7.89% 3.05% 18.49% 1.81% 11-41% 13-89% 7.72% n1a 8.97% 15475700 marKeting vartner Keports u a-g FY 13 Forecast WIMPTITf 4,182,60f 368,60t 1,797,90t iiJ Variance to FY 13 Budget I # # it it 1,659,100 80,000 $15,475,700 $1,120,600 % over FY 11 collections 31.12% 17.48% 27.88% 26.42% 28-49% 18.29% 28.68% 7.88% 22.39% 22-37% 14.72% n/a 22.51% % over FY 10 collections 41.11% 34-271/6 28.74% 20-69% 22.57% 17.89% 37-281/6 10-61% 31.86% 42.35% 25.24% n1a Naples, Marco Island, Everglades CVB Executive Summary August 2013 ParadiseCoast.com September 23, 2013 Marketing Partner 'I' fd 72 of 104 Marco Island Everglades AAA a t. • August visits and page views were down when comparing to July and to August 2012. • Campaigns made up 15.43% of traffic in August. In the previous six months, campaigns accounted for between 28% and 58% of traffic. This is in line with campaign spending over time. • Total conversions were up over the previous two months (July and June). In August, 15.14% of total page views resulted in a Signal of Intent to Travel. • Spikes in traffic occurred on 8/26, when the August eScapes issue deployed, and again on 8/28, when Fall Marketing Opportunities deployed. Get Your Piece of Paradise deployed on 8/23. ParadiseCoast.com Traffic from Mobile Devices, incl. Tablets • Visits of 41800 were down 53% from July and up 57% from August 2012. Time on Site was up when comparing month - over -month and year- over -year, and Bounce Rate was down. m.ParadiseCoast.com • Visits of 11822 were down 59% from July and down 25% from August 2012. Page views of 8,519 were down 56% from July and down 16% from August 2012. Time on Site was up about 5 seconds when comparing month - over -month and year- over -year. Naples, Marco Island, Everglades CVB ParadiseCoast.com Dashboard August 2013 LM = vs. last month i LY = vs. last year i 1B= vs. industry benchmarks i B = vs. 2011 baseline ENGAGEMENT Cwithout LY 1113 B (`12) Time on Site: 2:25 2:39 1:56 3:43 2:14 Minutes +2% -15% Newsletter Signup: 156 Bounce Rate: 38% 41% 39% 33% 42% of Home Page Stay in Paradise Listings Views: 3,537 -30 °% -51°% Bounce Rate: 52% 50% 63% 45% 56% Overall +6% +180 °% BookDirectTM Widget Searches: 1,314 ACTIVITY LM LY 18,405 Total Visits 4 41% 31% 53,281 Page Views 0, 39% 24% 296,748 Visits Year -to -Date (vs. 259,571 visits in 2012) 766,512 Page Views Year -to -Date (vs. 745,889 in 2012) Aft MHESMEdia. September 23, 2013 ]Naples Marketing Partner Reports 9 #&rco Island 73 of 104 Everglades 1 111 . -s 6":. ,- Good Not Significant Needs Attention 0— 12% change 13% or higher change SIGNALS OF INTENT TO TRAVEL (SIT) Total conversions 15.14% 81069 of total page views Signals of Intent to Travel See breakdown below SIT BREAKDOWN LM LY Guide Orders: 248 +2% -15% Newsletter Signup: 156 -9% +70% Deals Page Views: 1,050 -24% -60% Stay in Paradise Listings Views: 3,537 -30 °% -51°% Download Guide Link: 90 -22% +165% BookDirect Views on Site: 263 +6% +180 °% BookDirectTM Widget Searches: 1,314 -33°% -69% BookDirectTM Click - Thrus: 1,097 -23% -53°% escapes Views: 314 +5% -26 °% August 2013 Visits — 2010-2013 Top 10 Cities City Visitors for Month 41001,41 p, Year i"y e 18,670 Naples 1,308 North Naples 443 443 Cape Coral 395 4,219 New York 354 18,053 Miami 279 4,180 Marco Island 254 3,169 Hialeah 240 2,381 Fort Myers 225 4,649 Orlando 206 3,435 Jacksonville 190 2,401 TT M a CN� Intarnntinnni Trnffir nvpr Time September 23, 2013 Naples @ Marketing Partner Reports 9 Arco Island 74 of 104 Everglades MOST REQUESTED PAGES 1. Homepage 2. Paradise Refined 3. Current Events 4. Beaches & Parks 5. Interactive Map August 2013 SOURCES OF TRAFFIC Baseline average percentages for 2012: Organic Search Traffic: 43.4% Paid Search Traffic: 8.4% Typed / Bookrnarked: 13.4% Referral Traffic: 19.1% Campaign Traffic: 15.8% Traffic by Source (by month) September 23, 2013 maples (§ Marketing Partner Reports 9 WrCO IS larlCl 75 of 104 Everglades April -13 May -13 June -13 July -13 August -13 ■ Typed /Bookmarked ■ReferralTraffic 2 Organic Search Traffic M Paid Search Traffic ■Campaigns August 2013 CAMPAIGN RESPONSE 2,840 Total responses 15.43% of total visits TOP CAMPAIGN PAGES Visits Page Views Time on Site Bounce Rate 1. Paradise +Refined 2,542 1.30 0:20 74% 2. spring- campaign 137 2.64 4:07 54% 3. Paradise Refined 133 1.47 0:34 75% milESMEdia August 2013 _ ........... _. ... _ .......... .. .............................................. - ...................... ... ................................ _. _._ ........... .... _ ..... ............ — German Site �. VISITORS BY STATE INTERNATIONAL LM Visits: 17 8 440 LM LY 1. Florida: 9,072 -48% -34% j 2. New York: 687 -48% -27% 3. Georgia: 543 -10% -19% 4. Illinois: 505 -39% -24% 5. New Jersey: 416 -21% -14% i 85 +f% +$% September 23, 2013 Maples Marketing Partner Reports 9 Mwrco, Island 77 of 104 _ ........................... _.......... -- _ ........ -- .................... _ ... ... Everglades — ft�Dtae t. ^A- _._._....... ._ UK Site German Site 800 LM INTERNATIONAL LM Visits: 17 8 440 807 Page Views: 57 27 1,883 2,508 Time on Site: 1:50 27:09 5:59 1:45 Bounce Rate: 47% 38% 39% 43% _._._....... ._ ........ - -- .... .._... _....... -- -- 800 INTERNATIONAL Visits LM LY Germany 634 -35% -30% Visits LM LY Canada 434 -33% -14% USA: 16,092 -42% -31% UK 421 -9% -3$% International: 2,313 -25% -29% Switzerland 85 +f% +$% Argentina 67 -14% +59% Visits By Day 900 800 700 600 500 400 300 y>i y� ti3 ti� ti� ti� ti� ti� ti� ti� 13 ti� 13 ti� ti� ti3 ti� 1� 1� 1� ti� 1� ti� ti3 ti� �3 \1', 0, \�0���x�0�\ �ti0� �� � �y0\�o �tiy\�0 � �1�\�0 �y°\�0�ti \�0 �0 �0 �0 �0���1ti\ ���'��1�\ ��p����tih\ �����\ ���1� \���1$\�g�\����0y\�� i ti 3 h h 'D 'b 0 � 'b 'b 0 0 (f MR +t .. August 2013 DMO Competition — Quantcast mHESMEdia, September 23, 2013 Naples Marketing Partner Reports 9 04&rco Island 78 of 104 Everglades Fla- Keys.com 60,400 64,800 Daytona Beach -corn 37,900 55,000 FortMyers- Sanibel.com 12,000 24,100 VisitS#PeteClearwater. 75,700 29,600 corn Naples, Marco Island, Everglades CVB September 23, 2013 Naples Marketing Partner Reports 9 a -k rcolsland ParadiseCoast.com Traffic from Mobile Devices, incl. Tablets 79 of 104 Everglades August 2013 11.11-1�� -A'' ACTIVITY & ENGAGEMENT Safari CITY Android browser 3. Safari (in -app) LM LY 5. Firefox LM Visits 4,800 -53% +57% 1. Naples 409 -66% 2. Hialeah 159 +12% Time on Site 2:17 2:13 1:53 3. North Naples 138 n/a 4. Marco Island 135 -54% Bounce Rate 50% 57% 58% 5. Cape Coral 123 -50% _ BROWSER 1. Safari 2. Android browser 3. Safari (in -app) 4. Chrome 5. Firefox i✓ 3,412 497 436 224 136 LM -47% -71% -47% -56% -43% DEVICES 1. Apple Wad 2. Apple Whone 3. Samsung Galaxy SIII 4. Samsung Galaxy Tab 2 5. Samsung Galaxy SII Epic 4G Touch 2,748 1,147 169 63 43 LM -34% -64% -21% +15% -43% Naples., Marco Island, Everglades CV13 m.ParadiseCoast-com Dashboard August 2013 September 23, 2013 Naples @ Marketing Partner Reports 9 a-jjarco Island 80 of 104 Everglades MOST REQUESTED PAGES 1. Homepage 2. Attractions 3. Beaches & Parks 4. Events 5. Accommodations . ......... ....... CITY ACTIVITY & ENGAGEMENT BROWSER LM LY 1. Naples LM LY -8% 2. Hialeah LM Visits 1,822 -59% -25% 1. Safari 993 -60% 4. North Naples 48 n/a 2. Android browser 451 -61% Page Views 8,519 -56% -16% 3. Chrome 184 -50% 7. New York 39 -44% 4. Safari (in-app) 140 -53% Time on Site 1:45 1:41 1:40 5. Internet Explorer 17 -60% 10. Marco Island 34 -73% . . . . .................................. .. . ...... . ........... . .... . ............ . ...... . . . ................ MOST REQUESTED PAGES 1. Homepage 2. Attractions 3. Beaches & Parks 4. Events 5. Accommodations . ......... ....... CITY LM LY 1. Naples 141 -77% -8% 2. Hialeah 110 +53% +25% 3. Wekiva Springs 63 n/a n/a 4. North Naples 48 n/a n/a 5. Boca Raton 47 -59% +2,250% 6. Orlando 42 -80% -67% 7. New York 39 -44% -81% 8. Cape Coral 38 -65% +111% 9. Chicago 38 -42% -60% 10. Marco Island 34 -73% +21% . . . . . .. . ........... . .. . ......................... ......... . . . .................. . . . ............ . ...... . . . ................ . . . . . . ..................... . .... . .... Metric Definitions September 23, 2013 Naples Marketing Partner Reports 9 O&rco Island 81 of 104 Everglades a ItR .' 4£ 1243 X4x_ Visit — This metric tracks the total number of visits to the website, both unique and repeat. Unique Visitor —The metric counts each visitor's first visit to the site during a specified time period. Page View —A request to load a single page of a website. Baseline — The average of a metric for the previous year. The baseline represents the standard level at which we wish to keep metrics at or better than. Bounce Rate - Percentage of visitors who view only one page on the site and exit immediately. Sometimes called the Single Access Rate (Bounce rate = Single Accesses /Entries). A "good" bounce rate is considered anything below 30 %. Not all bounces are bad, however, as a visitor who links off to a partner website could also be registered as a bounce. Signals of Intent to Travel (SITs) — A measurement that captures conversion events that indicate a strong desire that the site visitor will travel to the destination. The SIT conversions are unique to each website. Some conversion examples include ordering a visitor guide, signing up for email newsletter, visiting a deals page, clicking through to a booking vendor, visiting the detailed listing of a hotel, activity or event. Typed / Bookmarked — This is traffic that comes from a user either typing the website address directly into their web browser, or they have bookmarked /favorited the site and enter the site by opening the bookmark on their computer. September 23, 2013 Executive Summar Marketing Partner Reports 9 a -g T f 104 • Overall website traffic over August 2012 — was down 30.7% (- 8,133) visits mostly due to referral traffic which was down 49.1% (- 3,522) and second was organic traffic by 29% (- 2,954). • Overall traffic over July 2013 — was down 40.7% (- 12,625) visits — The biggest drop is in direct traffic for the 3rd and 4th of July visits by 46.8% (- 2,679), organic by 19.75% (- 1,754) and then referral traffic by 28.3% (- 1,440). • Organic traffic: — yielded 7,129 visits, representing 38.7% of overall traffic. — decreased compared to July 2013 by 19.8% (- 1,754) and is down over August 2012 by 29% (- 2,954) visits. • Paid search traffic: — yielded 1,653 visits and brought in nearly 4% first -time visitors. • Referral Traffic: — yielded 3,652 visits — down 21% (- 1,358) over 2012, but has a lower bounce rate of nearly 5% — increased over last month by 331 • Direct Traffic- - yielded 5,801 visits — up 44.16% ( +1,777) over 2012 with a bounce rate decrease of 15.54 %. September 23, 2013 v (Cd"tne orts 9 a -g Execut ive Summar Organic Search Line Chart Aug 1, 2013 - Aug 31, 2013: visits Jul 1, 2013 -.Jul 31, 2013: 0 visits 1,202D 600 Aug -3 Aug 15 ,ag �_ Aug 2S, The August and July traffic were mainly the same with the exception of the July 4th traffic; that day alone had a 767 search spike in overall organic traffic alone (see chart next slide). September 23, 2013 Marketing To 10 Searched Queries by Impressions Query 1 naples florida 2 naples 3. naples fl 4 naples, fl 5 marco island 6. thousand islands 7. marco island florida 8, marco island hotels 9. naple florida 10 paradise florida Impressions Clicks 04,415{ 11 f a i 1 f11 of otat i��.V28�6 :6�,E�i�}y { g a 8�g2�,156 �i:o Totaf. 16S.9V/ (i,me) 22,000 250 12,000 60 8,000 70 3,500 16 3,000 22 1,300 5 900 12 900 5 700 5 700 5 Average Position CTR 31 i 2.06% Site, vq: 38 t- t:t.ti g Site Avg: 1.44% [42.9(+' ; 11 1.14° 10 ! 0.50% 10 0.88% 9.8 ?? 0.46% 14 0.73% 97 0.38% 15 1.33% 17 0.56% 9.7 0.71% 14 0.71% "Naples Florida" impressions remained the same over July, and the number of clicks increased by 50. Total Average Position for all keyword terms decreased slightly by 2 spots from 29 to 31. "Marco Island" improved by nearly 5 spots. Broad searched terms for "Naples" yield the most searches. The average position is across the board, but this position changes based on the searches location and search history. September 23, 2013 rketl P � Cj'PeVS To p 1 0 Searched Queries b ,, 1 _ naples florida 2 naples fl 3. naples 4 naples events 5_ events in naples fl 6 paradise coast 7. marco island 8. naples florida events 9. naples cvb 10 naples fi events Impressions Clicks 14' Average Position CTR 104,415 2,156 31 2.06% of Total: 165.86% t` >::q)q Sr 1."% 442,.93n '',,,8 22.000 250 11 1.14% 8.000 70 10 0.88% 12.000 60 10 ; 0.50010 400 50 4.7 12.50% 250 30 5.1 ` 12.00% 250 30 37 12.00% 3.000 22 14 0.73% 110 22 4_8 20.00°x'0 35 16 1.0 45,71% 90 16 46 1778% The average position for top clicked keyword terms decreased slightly in August. Specific event - related terms didn't apply (i.e. "fireworks "). The average position is across the board, but this position changes based on the searches location and search history; however, the more specific the searcher is, the higher ParadiseCoast.com ranks as seen above. September 23, 2013 Paid Search (PPC) Marketing Partner Reports 9 a -g 87 of 104 • PPC Conversions are down over July due to enabling Conversion Optimization on the campaign running. We also made a campaign bid adjustment due to high - volume clicks from Events - related terms. Clicks decreased by 34% however Ad Spend was down by over $$400.34. Cost for PPC conversion decreased from $9.46 /goal to $5.68 /goal. CPC decreased by $0.17. • Total Goals decreased by 43.6% ( -61). Top Goals were Overall Website Deals (29 Clicks), Hotel Deals (24 Clicks) and Golf (21 Clicks) • Total Events for External Links, such as Book Direct, eBook and Learn More generated 31% ( -39) fewer deals over July 2013. Jan $1,519.71 3,263 $0.47 87 330 Feb $1,386.49 3,047 $0.46 80 279 Mar $1,495.97 3,084 $0.49 86 268 April $1,489.46 2,857 $0.52 116 188 May $1,472.32 2,694 $0.55 128 221 Jun $1,488.96 2,793 $0.53 134 142 July $1,220.62 2,486 $0.49 129 232 Aug $522.86 1,647 $0.32 92 179 Sept Oct Nov Dec • PPC Conversions are down over July due to enabling Conversion Optimization on the campaign running. We also made a campaign bid adjustment due to high - volume clicks from Events - related terms. Clicks decreased by 34% however Ad Spend was down by over $$400.34. Cost for PPC conversion decreased from $9.46 /goal to $5.68 /goal. CPC decreased by $0.17. • Total Goals decreased by 43.6% ( -61). Top Goals were Overall Website Deals (29 Clicks), Hotel Deals (24 Clicks) and Golf (21 Clicks) • Total Events for External Links, such as Book Direct, eBook and Learn More generated 31% ( -39) fewer deals over July 2013. September 23, 2013 Tasks Performed Marketing Partner Reports 9 a -g 88 of 104 • Strategic Planning Session on Marco Island • Phone Meeting to go over Analytics, Goals and Opportunities for build overall Website traffic. • Article Reviews for top keyword term opportunities; request links from area websites to build referral traffic as provided by Collier Staff (Angela). • PPC Management — provided Paradise Advertising with current PPC Keywords for the October campaign. • PPC Management — Paused "State" Campaigns based on July surge for Event - related terms that drained the PPC budget. Made bid adjustments for Mobile. Increased bids for "Exact" phrases campaign — "things to do" , "chamber of commerce ", etc. • Analysis of Google search trends to determine opportunities for website improvement for targeted keyword terms and current top traffic keyword terms. September 23, 2013 Glossary of Terms Marketing Partner Reports 9 a -g 89 of 104 • Average Position — the position where a page of your website is ranked on Google. • Bounce — When a visitor visits only one page on your website and leaves. • Bounce Rate — The percentage of visitors over visits where visitors only see one page before bouncing. • CPC (Cost - per - click) — The money you pay when someone clicks on one of your ads. • CTR (Click- through -rate) —The number of clicks over impressions (as it relates to SEO Queries and PPC). • Impressions — The number of times your ad was seen (PPC); the number of times your website was displayed in a search result when a keyword term was searched (SEO Query). • Interest Over Time - Numbers represent search volume relative to the highest point on the chart, which is always 100. Hover over any point to see the search volume at that time. • Query — The search action performed (SEO Query). Consumi E- Marketi 4 Consum Director! 4 Naples, Marco Island, Everglades CVB Request Summary by Leisure Markets For the month of July - August 2013 September 23, 2013 Marketing Partner Reports 9 a -g 91 of 104 Consumer ines imer !aper 2,103 —Total Inquiries: 3.066 Friend /Relative 12 GVB Office 2 Website 738 OtherlUnknown 16 Newspaper Naples, Marco Island, Everglades CVB Request Summary by Source For the month of July - August 2012 September 23, 2013 Marketing Partner Reports 9 a -g 92 of 104 Magazine 1,975 Total Inquiries: 2,744 TV 2 Travel Agent 6 Other /Unknown 99 Newspaper 5,716 Naples, Marco Island, Everglades CVB Request Summary by Source Calendar Year to Date 2013 September 23, 2013 Marketing Partner Reports 9 a -g 93 of 104 Website 1,909 CVB Bulk Mail Request Total Inquiries: 16.284 q CVB Office 1' 0 Meeting Planners 1' 5 Friend /Relative 1' 6 Magazine 8,508 Results Analysis July — August 201 Request Summary by Source Slide July 2013 — state Insert. September 23, 2013 Marketing Partner Reports 9 a -g 94 of 104 there were 2,102 leads generated from Visit Florida In- July 2012 there were no leads generated. August 2013 — there were 287 leads generated from Bridal Guide Magazine. August 2012 there were no leads generated. Niche Markets (ECO) 68 Naples, Marco Island, Everglades CVB Request Summary by Niche Markets For the month of July - August 2013 September 23, 2013 Marketing Partner Reports 9 a -g 95 of 104 Niche Markets Bridal /Honeymoon) 511 Total Inquiries: 67-9 Consun E- Markel Consur ©irecto Naples, Marco Island, Everglades CVB Request Summary by Leisure Markets For the month of July - August 2013 September 23, 2013 Marketing Partner Reports 9 a -g 96 of 104 Consumer gazines )nsumer wspaper 2,143 Total Inquiries: 3,066 September 23, 2013 Marketing Partner Reports 9 a -g Inquiries — Leading 4 Countrf�9 July - August 2013 2012 2013 USA USA Canada Canada UK UK Brazil Germany Inquiries - Leading 6 States July - August 2013 2012 Florida New York Ohio Georgia Pennsylvania New Jersey September 23, 2013 Marketing Partner Reports 9 a -g 98 of 104 2013 Florida Illinois Ohio Texas New York Pennsylvania Collier County CVB Inquiries by Type Calendar Year July- August Phone Publications Web site Info @ParadiseCoast 2013 290 3698 419 September 23, 2013 Marketing Partner Reports 9 a -g 99 of 104 Y=T=D 3,272 55,926 51320 2 Misc. CVB Services Calendar Year September 23, 2013 Marketing Partner Reports 9 a -g 100 of 104 July- August 2013 Y -T -D Info Ctr Shipments 3990 53,925 Editorial Gen Calls 53 854 Mtg Planner Calls 1 11 Storm Info Calls 0 4 Storm Accommodations 0 61 Sports Council 0 0 Film Commission 0 5 Travel Agent 0 5 Live Chat by Page July — August 2013 September 23, 2013 Marketing Partner Reports 9 a -g 101 of 104 BY PAGE Page # of chats Minutes Min /Chat Calendar of Events 1 3.5 3.5 Home Page 5 19.3 3.9 Media Planner 0 0.0 0.0 meeting Planners 1 5.4 5.4 Totals 7 28.2 4.0 Live Chat by Topic July — August 2013 September 23, 2013 Marketing Partner Reports 9 a -g 102 of 104 By Topic Topic # of chats Minutes Min /Chat Accommodations 0 0.0 0.0 Airport 1 4.5 4.5 Beaches 1 5.2 5.2 Charters and Tours 0 0.0 0.0 Contact 1 5.4 5.4 CVB Department 1 3.5 3.5 Dining & Nightlife 1 5.1 5.1 Shopping 1 1.4 1.4 Totals 6 25.2 4.2 Misc. Services July — August 2013 Media Month Meeting Planners YTD September 23, 2013 Marketing Partner Reports 9 a -g 103 of 104 % YTD Meeting Planner Non -Kit Fulfillment 1 4 1% Top 50 Planner List 0 44 6% Post Show Followup Meeting Planners 1 245 32% Grand Total: 1 759 September 23, 2013 Tourism Staff Reports 10 a -g 1 ill DIRECTOR'S REPORT Recent Activity- August- September- July 2013 Sports Council of Collier County Board Meeting Lee County Airport Authority and Lee VCB marketing teams to discuss air service marketing Miles Media sales team meeting on website redesign Germany Research Focus Groups- Frankfurt, Munich, Hamburg Destination Marketing Association Intl. CDME Graduate Forum- Louisville Facilitated two sessions on the future of DMO's and education challenges in future Marketing Plan presentation to Tourism Advisory Roundtable Wake Up Naples Tourism presentation Bob Harden Radio Interview Collier HR New Employee Orientation AirBerlin Promotion Conference call with RSW and Ft. Myers VCB Out and About TV program taping at Snook Inn, Marco Island Collier Museum Marketing discussions with Museum staff SALES DEPARTMENT - Debi DeBenedetto Industry Relations — Sales September 23, 2013 Tourism Staff Reports 10 a -g 2 0 Ng4m Auvo iaiand �'.a'C'i�34tc1 • 2014 Strategic Planning events August 1 & 2 • Pitch hosting North Star Diamond event 2015 — hotel turned down • Pitch hosting SMU — Successful Meetings University 2015 — pending hotel evaluation • Completed 2014 Sales plan • Completed calculations on Rfp enhancements — attached totals New Product Development • 2014 Trade shows list planning — prep for ad fair partners to sign up for trade shows — List complete and plan in place • Updates and changes to IDSS Familiarization Trips • Planning of 4 local sites hosted 2 • Harbor City Travel Agent Fam August 9 — they will be bringing motor coach tours in 2014 • FAM for Meeting planners planned Nov. 1 -3, 2013 Itinerary complete, invitations out, 20 RFP's gathered, process continues • Hosted Leadership Marco Hospitality day August 7 Trade Shows • Successful Meetings University Palm Beach 25 appointments— 10 Rfp's • Connect Show Milwaukee — 40 appointments — 10 Rfp's • All follow up complete and leads shared RFP's and Booked Business • Current report dates —JULY September 23, 2013 Tourism Staff Reports 10 a -g 3 \ r x%14 o jaaW • We sent out -21 Rfp's leads to partners for a potential $6,056,833.14 in economic impact and 5252 potential room nights. Exceeded monthly goals. • Booked 6 groups for 1371 future room nights and $ 353,067.61 in economic impact. Exceeded monthly goals. • We lost 34 groups to other destinations for various reasons (rate and seasonal availability, hotels declined to bid). New sales admin is excellent at keeping up with tracking pace • August • We sent out 41 Rfp's leads to partners for a potential EI of over $11 million and 15377 possible future room nights — Record high exceeded goals • Booked 5 groups for 2320 room nights and $1,014,578.27 in Economic impact, exceeding monthly goals • We lost 11 groups to other destinations and for various reasons we are tracking • Pending groups 41 open leads $54 Million in potential economic impact. Sponsorships RFP Enhancements • We approved 2 new requests for RFP enhancement funding for this period requesting $5,500.00 in funding. One Rfp enhancement was booked. • If bookings are lost as part of an RFP enhancement arrangement, the funds are put back into reserve for future requests. • Fiscal year end RFP enhancement program shows • We spent in 2013 for 2013 and 2014 commitments RFP enhancements, sponsorships and sites 1. 196 fund $52,424.42 2. 184 fund $20,000 committed as spent Booked business estimate of above: $5,237,191.96 September 23, 2013 Tourism Staff Reports 10 a -g 4 \ 44cN kurk o l -tan +l Pt.JBIAC RELATIONS & COMMUNICATIONS - JciNell Modvs & An Tela Aline Activities & Projects Communications team partner mission to Marco Island Strategic planning meetings, plan development Stone Crab Festival planning meetings and deal /promotion collection Florida Panther Festival planning, PR activities, outreach to Collier County CAT New digital marketing coordinator starts July 15 Established core group of Facebook Best Practices Website ongoing updates, programming adjustments, planning for new site design Out `n About segments for ABC -7 Sunday morning feature program, two Jack Wert interview segments Fox 4 Paradise TV, JoNell Modys segment on grilling fresh - caught fish, enjoying SW Florida outdoor living Florida Outdoor Writers annual conference Meeting with Sport Fishing Television & Digital Media PR News Social/Mobile/Digital Webinar Media familiarization trips Alex Mirschel and Sandra Friedl, top German bloggers for NIEDblog.de, spent July 4 -6 in Naples. Arranged itinerary with theme of a couples' retreat with adventures. Set up Big Cypress National Preserve tour, evening sunset cruise on Naples Princess, and a Segway tour of old Naples the following day. VISIT FLORIDA Beaches & Adventure Insider Lauren Tjaden- Arrangements for Sept. 5 FAM to feature Barefoot Beach, hosted at Hilton Naples. • Planning for December post conference FAM for Society of American Travel Writers - Up to eight SATW members participate in Naples/Marco & Sanibel FAM after meeting in Sarasota Top Media Information Submissions: Press Releases: New digital marketing coordinator hire announcement Bermuda soccer team in Naples enjoying Naples Zoo, Naples Beach Hotel Everglades Area Tours supports Diana Nyad kayak support team ABC -7 — Out n About interview segments Fox 4 — Paradise TV segment with JoNell Modys, grilling fresh caught local fish September 23, 2013 Tourism Staff Reports 10 a -g 5 is \t €cvtsln+1 ESPN Southwest Florida — ongoing information about outdoor events & information Ft. Myers News Press — ongoing business of tourism and feature info Robert Kaufman — photos for Naples/Marco Island golf & travel feature in Chinese travel & lifestyle magazine Gulfshore Life — Here & Now column information Local Coverage Highlights: Fox 4 Paradise TV — grilling fresh caught fish ABC -7 Out n About — tourism interview, things to do Marco Eagle — Stayeations: Getaways for every budget and time frame Naples Daily News - Naples Airport, Past, Present & Future: Feasibility of commercial service in question Naples Daily News — Collier museums seek ways to bring in money to offset loss of tourist tax dollars Naples Daily News — Naples projects ranked at top for Collier share of BP oil spill money Naples Daily News - Two -year audit of Collier tourism operation suggests procedural changes Naples Daily News — Collier Tourism Visitation Up For Fifth Straight Month Naples Daily News — Ft. Myers News -Press — Southwest Florida tourism industry holds its own Ft. Myers News -Press — Marketing grants give boost to venues, aid tourism in Lee, Collier Ft. Myers News -Press — Lake Okeechobee water effects lead to hearing Ft. Myers News -Press — Four top spots to give thanks for the trees Ft. Myers News -Press — Collier beach project keeps on trucking Ft. Myers News -Press - South Lee and Collier boutiques feature fall style fashion trends Ft. Myers News -Press — Gov. Scott to unveil new Lake Okeechobee project at Ft. Myers press conference Ft. Myers News -Press — Google maps camera - toting team maps Florida beaches Ft. Myers News -Press — Environmental groups sue Collier County, Commissioners over settlement Ft. Myers News -Press — Collier County OF horticulture site is going on YouTube Marco Island Sun Times — Leadership Marco participants share views of the city's future National/International Coverage Highlights (Apart from LHA coverage pitches): Men's Health — 25 Life Changing Road Trips (Everglades) USAToday.com — Everglades Canoe Camping Yahoo Finance — Where millionaires live in America The Guardian (UK) — Top 10 activities in the Everglades `Spread of Lionfish' story — over 100 news site pickups September 23, 2013 Tourism Staff Reports 10 a -g 6 c@ `w ate, xi vto Eaiaru! JoNell Modys Activities Attended Fishing & Boating industry show ICAST on own time — will consider adding to CVB schedule in future Annual Florida Outdoor Writers Association conference Media responses PRSA Gulf Coast Chapter monthly luncheon event Updates to IDSS database system Stone Crab Festival planning Florida Panther Festival planning Miles media meeting on website enhancements Visitor Guide partner listing review Florida Society For Ethical Tourism meeting board meeting Identified Web glitches in searches for Shopping and Dining — programming updates Updated Web listings Updated Beach Conditions Page Updated Media Center Updated Paradise Coast in the News Facebook posting, maintenance activities, best practices instructions Twitter activity Delegated updates for listings, deals, Facebook and Twitter to digital team Angela Aline Activities Continual additions and amendments to website listings and updates to events on a daily basis. Add information on events to CVB Facebook page. Continued to mentor new sales employee. Attended PRSA Gulf Coast Chapter monthly luncheon event Attended PRSA Gulf Coast Chapter board meeting, in capacity of secretary of Chapter. CVB meetings Strategic Planning meeting PR and Sales partner planning meeting Buzzy Ford Activities See Digital Marketing activities: DIGITAL MARKETING • Website: September 23, 2013 Tourism Staff Reports 10 a -g 7 7g \ati liare� tsIanct • Updated over 100 partner listings • Added over 25 new partner listings • Refreshed Green Attractions Listings • Updated Golf Articles Page • Updated Meeting Page Video • Moved " Request a Free Visitor Guide" button to a more visible location (was hidden in the footer of the page) • Moved "Chat with a Live Travel Specialist" button to a more visible location (was hidden in the footer of the page) • Met with several Marco Island Partners and discussed partners needs • Conducted individual meetings with website vendors to determine if we are utilizing all available resources. • Miles Partnership: All good • PhaseV: Updating live chat scripting / Tweek reports for better tracking • Paradise Digital: All good • SMT USA: determine keywords to "bid" and not bid on so we are not in completion with our partners • Spot Exchange: Conversion Tracking Pixel can be added to track website visitor's actions after they visit our website / campaign advertisement. • Conducted Website Vendor meeting to insure continuous synergy in the ParadiseCoast Website redevelopment. • Facebook: • Increased page likes to over 5,200 Likes • Continued Engagement growth • Implemented Facebook SOPs • YouTube: • Updated videos • Updated cover photo • Twitter: • Continuously reaserching people to follow • Overseeing Twitter content September 23, 2013 Tourism Staff Reports 10 a -g e`:d� t4'�.df�t3 tSt;5fYr� • Pinterest: Will become more aggressive in October with Alan Maltz Promotion • Instagram: Will launch in October in conjunction with Alan Marltz Promotion F11,M OFFICE — Ma2gie McCarty PRODUCTION NOTES September 23, 2013 Tourism Staff Reports 10 a -g 9 gg z r3c+ Nun oI'tanct ■ ZSC Kreate /Chico's - video ■ Dore Designs — print /video commercial - With companies in New York, California and Florida, Dore Designs create custom -made ball gowns. (Prices range from $1,000 to $10,000 dollars.) The gowns been featured in "So You Think You Can Dance "as well as in numerous ballroom dancing and ice skating competitions. • Visit Florida — video segment -Shot at the Marco Island Historical Museum • Renegade Productions — reality tv episode • Mangrove Bay — video /tv commercial Mangrove Bay production crew set up a shot on location at Sugden Theatre plaza. WORKING LEADS • SON — indie film -Met with writer /producer. Nov.2013 start date Assisting with local crew and locations • Peter Anthony Group — indie film -Nov. 2013 start date continued • Let It Play Prods — indie film -Met up at IFW with director, Nov. 2014 start date possible • Debbie Krilieh Prods. — still shoot - Chicago producer seeking lifestyle images for upcoming campaign • SSR Productions — tv series September 23, 2013 Tourism Staff Reports 10 a -g 1 0 Nj , ttartok1w)d • Naples Pathways — PSA video Met with board member re: marketing plan and producing marketing video for multi- distribution • Untitled Jeff Nichols project — feature film (WB) ■ 25 — working title indie film -Met with writer /producer re: permitting, locations, etc. • Valencia Motion Pictures — indie film -On hold until Fall "13 ■ Jim Davis project — indie film -LOIs for prime roles in place, financing pending ■ KCS Prods. — indie film - Preliminary casting has begun OPERATIONS ■ Issued film permits ■ Location library upload ■ Lead /inquiry response ■ Monthly Revenue Tracking Followed -up with activity worksheets to clients Recorded data ■ Client Management • - Opened a production file for each inquiry ■ Create content for social media (Twitter, FaceBook, LinkedIn) ■ Facilitated CVB's participation in, Out &About, a local lifestyle tv series featuring area attractions and events • Developing Film Industry Incentive Legislative Forums with Film Florida see following MEETINGS /CONFERENCES • Film Florida Legislative Forum - Miami Helped design and assist September 23, 2013 Tourism Staff Reports 10 a -g 11 Qra s MAtto taiand Panel of FL legislators and event moderator Paul Sirmons, former FL State Film Commissioner (far right) In a room filled with crew, cast and entertainment industry movers and shakers, legislators from Miami -Dade, Broward, Palm Beach, Monroe and Collier Counties were able to see and hear from the people who benefit directly from the industry's job creations at last Tuesday's Film Florida workshop and forum, held at the Lehman Theater at Miami Dade College's North Campus. The event served to engage and inform government leaders about the diverse impacts of the film, television and September 23, 2013 Tourism Staff Reports 10 a -g 12 NApk.* *8tArc o 143n+.i �twer •: entertainment production industry within the State of Florida, reinforcing the value to Florida's economy as a job creator and tourism inducer. Paul Sirmons (Producer and former State of Florida Film Commissioner), skillfully moderated a rich array of business leaders who provided compelling documented case studies about the success of Florida's incentive program to date. Speakers included Terry Miller(EP of Burn Notice),Barry Gordon(Director, MDC School of Entertainment & Design Technology); Rolando Aedo(EVP & CMO, Greater Miami Convention & Visitors Bureau), Jack Osterholt (Vice Mayor, Miami Dade County), David Phelps(Director of External Relations, AICP), Juan Delgado(VP, Telemundo) and Angela Miele(VP State Tax Policy, MPAA). Angela Miele, who handles incentives around the country, spoke about ten states that have increased their incentives since 2013 (not Florida) and how capital investments are based on cost when deciding what cities to shoot in. Florida's incentive program is one of reimbursement rather than funding, unlike competing states Georgia, North Carolina, Louisiana, Alabama and Nevada, who have unlimited incentive programs, and have overtaken Florida in entertainment production opportunities. Florida, being a balance budget state, has limited "pie" resulting in long queues for funding, all of which has been allocated but not yet spent.. The only area of entertainment content creation in South Florida that shows no signs of slowing down are the Hispanic productions. The competitive environment of Spanish - language media in the U.S. is slowly evolving to resemble the truly competitive nature of English - language media. There are currently 30 million Spanish - language households in the U.S. and that number is expected to jump to 130 million by 2050. [Read Variety's cover story, NBCUniversal Bets Big on Original Spanish -Lingo Productions.] The bulk of graduates from local film schools pack their bags immediately upon graduation and head to LA or New York seeking employment. The local IATSE Local 600 office moved from Miami Beach to Atlanta on June 27th of this year. Another game - changer in Georgia (both locally and statewide when it opens for business in September 23, 2013 Tourism Staff Reports 10 a -g 13@ (i Ap" 1tow 14wj January) is that Pinewood Studios, one of the most successful movie production companies in the world, is not only moving to Fayette County, but also, sees the need for local college and career training to fill an unemployment gap. What do you think Governor Rick Scott should do about our Florida Incentive? Clearly, it's a complicated affair with qualification and certification required BEFORE production begins, the issue of Florida being a balanced budget state, politics, cap on spending, questions about whether the Incentive should come with conditions or not (i.e. Red Carpet events for FL- incentivized productions to happen in Florida BEFORE L.A.). Find out what you can do by checking out the Film Florida Advocacy Toolkit and help shape Florida's economic future. Miami Film Insider • Legislative Forum /Film Florida Board meeting - Orlando The second in the series of five legislative forums, geographically based to best distribute the information on the state's entertainment incentives and their benefit to Florida and the possibility of creating both short -term and long -term sustainable solutions for growing the film industry. With a crowd of over 200 people, several renowned panelists stressed the importance of Florida maintaining its entertainment production incentive program in addition to maintaining a stable and reliable business climate for the film, television and digital media production industries. • IDEAS Workshop ' Independent Film Week /NY Held at UCF Orlando campus, a select group of Film Florida members participated in an intense workshop on branding and creative development Facilitated by UCF's IDEAS president, Bob Allen, film commissioners from Orlando, St. Petersburg- Clearwater and Collier County teamed up to develop innovative ways 1 1 1 r•1 rl 1 ) 7 ' Annual CVB /Partners Marketing Retreat September 23, 2013 Tourism Staff Reports 10 a -g 14 0N,pk_, xtarcu Jtunmd V vrracic This one -of -a -kind event brings the international film and media community to New York City to advance new projects. Participants connect with the financiers, executives, influencers and decision - makers in film, television, new media and cross - platform storytelling. The educational component is outstanding as it features today's media leaders and creatives. SPORTS Cot NCIL — Chris O'Brien Events Hosted IBC World Series SWFL Summer Bash nights, $337,750 direct spending September 23, 2013 Tourism Staff Reports 10 a -g 15@N,qAc% xurto IAiatvrt 7/10/2013- 7/14/2013, 1000 visitors, 400 room USSSA All -Star & AA/AAA Invitational - Naples, 7/19/2013- 7/20/2013, 1350 visitors, 500 room nights, $405,000 direct spending KICKS USA Karate State Championships, 7/20/2013 - 7/21/2013, 900 visitors, 150 room nights, $225,000 direct spending FSSA Adult Soccer 7 v 7 Championships, 8/9/2013- 8/11/2013, 600 visitors, 400 room nights, $360,000 direct spending Naples Cup Scott Spencer Soccer, 8/23/2013 8/25/2013, 2250 visitors, 1050 room nights, $810,000 direct spending July / August Totals 6100 visitors, 2500 room nights, $2,137,750 direct spending Events Booked HITS 2014 Triathlon, 1/10/2014 - 1/12/2014, 800 visitors, 960 room nights, $360,000 direct spending Winter Nationals Senior Softball, 11/6/13 — 11/10/2103, 600 visitors, 600 room nights, $360,000 direct spending USSSA Baseball Fall Nationals — Naples, 10/25/2013 - 10/27/2013, 1320 visitors, 600 room nights, $405,000 direct spending IBC Baseball Strike Out Breast Cancer, 10/11/2013, 900 visitors, 520 room nights, $303,750 direct spending IBC Christmas Bash, 12/12/2013, 750 visitors, 197 room nights, $235,125 direct spending July / August Totals 4370 visitors, 2877 room nights, $1,663,875 direct spending July / Au2ust Activitv Reuort for Snorts Marketin September 23, 2013 Tourism Staff Reports 10 a -g 16 & 1,*jmv ja xw Assisted with IBC World Series SWFL Summer Bash for 28 team USSSA baseball. Organized all comp rooms for umpires and staff. Met with USSSA representatives and attended opening night ceremonies and skills competition. Attended USSSA All -Star & AA /AAA Invitational - Naples Baseball Tournament meet with organizer and provide coupons and deals for the tournament, set up waterpark group discount rate for participants. Set up North Collier Regional Gymnasium for Kicks USA Karate Championships. Event brought 400 participants and 1000 visitors for 2 night event. Met with Eident Sports Marketing group. Eident is trying to establish Southwest Florida golf tour and provide high end packages for golf and hotels. They are working with 7 -10 courses and are looking for opportunities to partner with CVB. Held meeting with Parks and Recreation staff to discuss staffing levels and hours for baseball events. Met with Maximized Living. Maximized living is healthy lifestyle organization looking for opportunities to partner with existing events. Attended The Greater Chamber of Commerce after -hours event and met contact interested in hosting or partnering for future events. Participated in CVB planning retreat at Marco Island Marriott. Conducted multiple conference calls with Scott Spencer concerning Naples Cup Soccer Tournament Arranged meal and attraction itinerary and transportation for Bermuda National Soccer Club contingent. Held meeting with Parks and Recreation staff to develop committee to approve events taking place at county facilities and to develop master calendar of all sports or related events such as charity walks, space rentals and fitness events. Met with Elite Events to discuss upcoming Mud Run at Florida Sports Park and other running events and how we can help promote these events. September 23, 2013 Tourism Staff Reports 10 a -g 17 Qti tArtcrkund Conducted site visit with Waldorf Astoria sales director to look at potential space for indoor events and related conferences. Assisted with adult Florida State Soccer Association tournament. Met with Scott Spencer for Naples Cup. His tournament brought 1,000 room nights, 2000+ visitors, over $1 million in economic impact and the 65 team event included top teams from Florida and the best youth players from Bermuda. Continued with facebook and social media expansion. Likes for Sports Council doubled in August. Confirmed HITS Triathlon will not be disturbed by beach renourishment project in January. Met with The Quarry neighborhood and toured neighborhood amenities in reference to Wounded Warrior weekend taking place in October. Charity Golf Tournament and 5K are planned. Followed up with Ft Lauderdale Strikers of the North America Soccer League. They are planning tryout and exhibition in November at North Collier Regional Park. Continued discussions to host National Mens ASA Softball event for September 2014. ()iV'IMAC- UK REPRESENTATIVES - Oona Jh :McC ulla )rh HIGHLIGHT OF THE MONTH: Annual Independence Visit USA ball, London, UK, 4 July: September 23, 2013 Tourism Staff Reports 10 a -g 18 N fie, Nur,,o I&" + rp xk- This month welcomed the annual Independence Visit USA ball, held at London's prestigious InterContinental Park Lane Hotel on 4th July. This event has now become a key date for the diary amongst the UK and Ireland Travel Industry and is extremely well attended by those selling North America. The event is the only one of its kind dedicated to the UK -USA travel and tourism industry. OMMAC worked in cooperation with Visit Florida to host over 60 leading decision makers from the industry. In total over 380 key industry travel trade players were rep sent. Key performing operators for Paradise Coast attended as guests and included Virgin Holidays, BA Holidays, Trailfinders etc. A full guest list is attached at the end of the report. Visit Florida's Recipease Cooking event, London, UK, 9 July: OMMAC attended the Visit Florida 'Recipease Cooking event' in one of Jamie Oliver's restaurant /learn to cook establishments in Notting Hill, London. Visit Florida together with co- partner CVB's were able to attract more than 30 guests from the UK media and influential members of the travel trade. The fun and interactive event was sponsored by 12 Visit Florida Partners. Tracy Vaughan, Director of International Marketing and Events at Visit Florida and Florida's State Chef Justin Timineri welcomed guests. Partners and guests enjoyed cookery lessons and cocktail making lessons with Jamie Oliver's head mixologist Ben Rushmore — all highlighting the'food experience' within Florida. After the lessons, supper was served to attendees. Photographers were present and the Visit Florida team were uploading pictures to their social media channels. The event was a fantastic opportunity to network with the UK industry and media in an informal setting where guests could learn a new skill and we as partners had the opportunity to emphasize the importance of good food & eating -out while on holiday in Florida. Please see the full guest list at the end of the report. MARKET UPDATE: STA signs Brand USA deal. STA Travel and Brand USA have signed a US$4 million (GBP2.6m) deal to promote the country to young travellers. The youth marketing campaign will cover two years and comes as STA plans to increase its sales to the USA by 30% across all its markets. Activity will be predominantly online and through social media as well as university campuses and its retail stores. "We've seen the popularity and demand for the USA grow exponentially over the past five years and see this as an opportunity to carve out a unique proposition about USA to the youth audience," said STA's chief executive John Constable. "Brand USA couldn't have come at a better time; the USA has needed a consolidated marketing approach for some time and we are very excited about working together to promote a very special landscape," he added. The campaign is the first Brand USA deal that focuses on the youth market. • Traditional Family Holidays in the Irish Market. Many in the industry reported that January and February were excellent in terms of advance bookings for the summer and September 23, 2013 Tourism Staff Reports 10 a -g 19 (),.° ?its,tsiar��t felt that it was going to be a very good year. With Easter coming very early bookings slowed down but until mid -June held up well. When the sun started shining in Ireland, the Med bookings literally just stopped." Whilst the weather is important I feel the economy has a bigger impact" said John Spollen (Skytours). "People simply don't have the spare disposable income for a holiday abroad" added John. However John Spollen (Cassidy Travel) disagreed. "I feel the weather plays a significant role "said John. Most of the travel agents spoken with indicate the big sellers this summer are The Canary Islands, Majorca and Florida. Consumer internet search data - A report by digital marketing agency Greenlight reveals the search habits for consumers looking to book holidays online. Out of 4.4 million holiday searches made on Google in May, 3% were for'last minute holidays', 'cheapholidays'was around 10% and 'all inclusive holidays came' in at 3 %. Of the total amount of requests, 80% were made via a computer while 20% was through mobile devices. Turkey proved to be the most popular destination for May receiving high numbers of queries on mobiles and computers. Short haul destinations in total had 923,259 searches compared to long -haul which made up around 816,166 searches. The most visible sites were travelsupermarket.co.uk, thomascook.com and Thomson.co.uk. Shannon June Airport numbers up by 8 %. Shannon Airport's passenger numbers have turned a significant corner, with figures for June showing an 8% increase on the same month last year, including a 38% increase in US passengers. The 38% hike in US passenger numbers is largely due to the commencement of United's Chicago service on 6th June and a Philadelphia service with US Airways on 22nd May. It is the latest in a series of positive developments on transatlantic operations this year at Shannon. It follows the announcement two weeks ago by Aer Lingus that it is to increase frequency on its existing Boston and JFK New York flights next year, resulting in a 25% increase (50,000 passengers) on its transatlantic passengers at Shannon in 2014. • Seven travel companies in top international growth list - Seven travel companies have been listed in the top 200 for international sales growth in the last two years. Skyscanner featured as the top travel company for international sales growth in the Sunday Times' International Track 200. It was joined by attraction providers Leisure Pass Group and Merlin Entertainment; Rocco Forte Hotels and travel agencies Travel Counsellors and JacTravel. The annual list names the top 200 UK companies that have seen an increase of international sales in the last two years. Collectively the 200 companies saw an average growth of 44% a year to GBP8.2bn. September 23, 2013 Tourism Staff Reports 10 a -g 20 Q- iartolziaru:l F,wx° Upcoming Events ATE SPECIAL EVENT LOCATION 6'September THG Holidays— consumer event Swansea, Wales 13 September Virgin Atlantic hosted event London 4 November Visit Florida: WTM Florida UK night London 4 -7 November World Travel Market London 7 November Visit Florida French tour operator dinner Paris MARKETING/ SALES/ PRO3 ECTS & ACTIVITIES: Visit Florida's Partners meeting, London, 26th July The Visit Florida team outlined the current market, with the following points of relevance: • Feedback from the airlines and operators has been very positive about (future) bookings to Florida. Visit Florida is working with the airlines to maximize support for airlift from the UK to Florida. A number of the American carriers have announced additional services into Florida. • According to preliminary estimates released in May by VISIT FLORIDA, 26 million visitors came to Florida in the first quarter of 2013 (January- March), an increase of 4.7 % over the same period in 2012. This makes the first quarter of 2013 the biggest quarter for visitation in the history of Florida tourism. • As additional data continues to come in, VISIT FLORIDA has revised its preliminary 2012 visitation number to 91.4 million. This figure includes 77.6 million domestic visitors, 10.2 million overseas travellers and 3.6 million Canadians. • Visit Florida is looking at coop advertising campaigns with BA and Virgin Holidays again. This year's campaigns got good response. Also looking at a small campaign with other operators & opportunities in Ireland (G for Go diary) IAGTO NAC 2013 • We have received excellent feedback regarding the success of the IAGTO NAC, and have produced a separate report, outlining all the necessary follow up with partners. We're currently working through contacting everyone we met with during the event. • IAGTO have notified OMMAC that Florida's Paradise Coast has been nominated for the Destination of the Year, North America, in IAGTO's Golf Travel Awards. We want to September 23, 2013 Tourism Staff Reports 10 a -g 21 Qvs�C.4L�r�r�txdarnl capitalize on this and try to get as many votes as possible as this would be excellent exposure for Paradise Coast if the destination was to win. We plan to send a thank you email to all delegates to thank them for their attendance at IAGTO NAC and also to ask them that if they've not already voted for the IAGTO Awards that they consider voting for Paradise Coast. • We are also compiling a thank you note to all the partners and suppliers who supported the event; this will include a link to the IAGTO press release on the success of NAC, as well as video footage from Wink News taken during the event and all press coverage and positive feedback. IPW — OMMAC have prepared a separate show report and we're currently in the process of following up with all those we met with during the event. Database update - OMMAC is undertaking an audit and update of the master UK tour operator and travel agent database, to include up -to date contacts and company information. Visit USA France — OMMAC is currently working on gathering images and pulling together content for the new Visit USA France website My Luxury Travel — OMMAC helped with image sourcing and distribution for this French Luxury Tour Operator. Destination Golf — OMMAC has agreed to co -op marketing within the Destination Golf 2013- 14 Florida e- brochure. We have negotiated to be listed as the fist destination featured & will receive space for special offers to selected destination hotels and golf courses — with Destination Golf as the call to action. The e- brochure will be mailed on a quarterly basis to Destination Golf's database of over 105,000 UK Golfers. Funway Holidays — Reviewing possible opportunities for future activity. Currently Funway have recognized they are underperforming for our area — we are seeking additional information to ensure room nights would be increased. America As You Like It — With the addition & growth of private homes in their programme — we are seeking ways to co -op & drive more business with future co -op activity. Additional Tour Operators — Discussing various opportunities for future activity — update to follow. PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: September 23, 2013 Tourism Staff Reports 10 a -g 22 (�ia¢dr, \'iuc� tali�l CONTACT ACTIVITY RESULT The Lady Magazine We are in touch with The We provided the magazine with images Samantha Reily Lady Magazine as they are and information relating to Naples and planning a feature on the Everglades for their feature on Florida. Florida, due to appear in their next issue. onde Nast Traveller MMAC is liaising with Lydia is travelling to the US in September Lydia Gard, a writer for nd is keen to experience the adventure Lydia Gard glossy high end travel of the Everglades with her family. She publication, Conde Nast has flight support from British Airways Traveller, which has a and we are liaising with her to offer circulation of 78,490 and upport and itinerary planning for her has a very targeted feature. Following feedback from JoNell demographic for Paradise and Angela we have gone back to Lydia Coast. to request more information on her piece and we are awaiting feedback. ocial Media: Ongoing - continue to We are currently planning a Facebook Facebook and Twitter develop the Paradise advertising campaign to drive up the Coast UK Facebook page numbers on our fan page. We'd like to and Twitter account. introduce targeted ads along with a ompetition through which we could invite industry partners to participate /provide prizes. We aim to have this in place in time for the new budget year. We are also drawing up a list of partners that we can email to encourage them to like our page. Estimated Value Summary of Leads /Activity Lead /Activity Media — Value Potential Room Economic Impact $ Nights September 23, 2013 Tourism Staff Reports 10 a -g 23 a xUrcoI,,. trctt Travelmole 341,606 (monthly users) — banner rate TBC Lakeview productions TBC Travelworld News $412,14 Sport Tourism News $385,72 Traveling Golfer.net TBC September 23, 2013 Tourism Staff Reports 10 a -g 24 0«4 hjako lent i scr�4�Sc•a�z�� DIAMONDE- EtiROPEAN RFPRI =SEN"I'A'I'IV Stefanie Paul, Natasa Manic TOUR OPERATOR ACCOUNTS Kev Accounts Tour Operator Achievement Cost Canusa Destination training for their sales office in - Cologne Hurth for 4 agents America Unlimited Following the joint Travel Zoo promotion, America Unlimited has sent out a newsletter to 130,000 consumers, which included a South Florida roundtrip offer. As a header, we could agree on the NAP signature deserted beach image. America Unlimited We have received a 2 nights comp stay at Inn on Fifth for one of their sales manager for November 2013, including a site inspection. Requested 2 tickets for Dolphin Explorer and airboat ride also, details tbd. America Unlimited Secured inclusion of NAP (with Gulf Coast foc Inn) into their new packaged tour "New York and Florida" FTI Established contact between Everglades Area Tours / Everglades Adventure Tours and the receptive Meeting Point North America to initiate cooperation. b Swiss Accounts Tour Operator Achievement Cost Knecht Reisen Secured and created editorial for the upcoming brochure 2014. Changes to last $3,000 September 23, 2013 Tourism Staff Reports 10 a -g 25 ' N,,&% Atareutsi�n��l year include a stronger focus on the nature theme. Established contact between Double R's Manatee tours and receptive New World Travel in order to make the tour bookable for Knecht Reisen. Please find a copy of the editorial attached. Secondary Accounts Tour Operator Achievement Cost Select Holidays Provided access to the online image - gallery in order for them to strengthen, our presence on their website. Explorer Fernreisen Destination training for a total of 14 agents - in their sales offices in Dusseldorf, Cologne, Dortmund and Essen. Golf Travel Network Assisted the golf specialized tour operator - with fam trip plans for November/ December 2013. GreenLinks & La Playa have declined, we are currently working with Naples Beach Hotel www.usa- reisen.de Established contact between director of the US specialized tour operator and DDB to support a stronger vacation homes presence on their website. TRAVEL AGENTS Sales calls: Total of 20 personal visits to travel agents in the Ruhr area. Booking Assistance: Assisted 3 agencies with requests on tours and accommodations. Support: Assisted 1 agency by sponsoring information material (20 info kits) an posters for an event. EVENTS � Registrations / Preparations September 23, 2013 Tourism Staff Reports 10 a -g • Preparation for Visit USA Roadshow (Sep 2013) • Registration for Visit USA Halloween Event (Oct 2013) • Preparation for Visit Florida Media Event (Sep 2013) • Registration for Visit USA Member Meeting (Oct 2013) MARKETING Type of Details Cost Activity Supercomm Sent out consumer mailing to 400,000 recipients in DACH, 4,000€ Mailing introducing the Paradise Coast and the main USPs. For a copy, please refer to htta: / /nihost.de /bus 1 xl /paradisecoast /230813 /naples.ht m VUSA Secured news about the new Stand Up Paddle Board tour foc Newsletter (Everglades Adventure Tours) into the official Visit USA Newsletter that was sent out on August 06, 2013. For a copy, please refer to httr1 /nlhost.de /bus 1 xl /vusa /070813 /vusa.htm Brand USA Established contact with Pat Cole from Paradise to initiate Tbd multi- support and cooperation for the upcoming campaign. channel campaign Visit USA Edited and added information in the Visit USA Website, - Website customized to consumer, travel agents, PR and members Facebook # posts: 7 #fans: 5,555 - PROJECTS September 23, 2013 Tourism Staff Reports 10 a -g 27 &App_ \iarccrtsiaattl �; rrrrsetrts �• Round tables: Organized and escorted sales mission on August 5 -9, 2013 which was conducted in cooperation with the Bradenton CVB and Walter Klages. We visited our Key Accounts in the DACH market as well as the German Visit Florida Office in order to discuss about market trends, outlook and strategies of the several tour operators. Please find a detailed trip report attached. In addition we organized and conducted a PR event in Munich at which a total of 10 media contacts attended. Website: After receiving more information on which videos Paradise has available, we have requested a dubbing proposal from a production agency in Germany. As the cost for the project are too high, we have declined the proposal. CONSUMER Brochure fulfillment: 9 in total Assisted 2 consumers personally with their travel planning. HIGHLIGHTS IN SEPTEMBER DiaMonde Dinner Event in Berlin September 11, 2013 TA Sales Calls in Hamburg September 02 -06, 2013 Visit USA roadshow in Dresden, Berlin, Hannover and Hamburg September 09 -13, 2013 MARKET NEWS Agents test own products -only sales omce' Nw, A gui st 26, TUI has launched a low- profile trial of selling only in -house products in some German travel agencies to test market reactions. For the last three weeks 10 carefully - selected TUI travel agencies have been selling only holidays from TUI's own product portfolio. Counter staff do not have access to the industry- leading Bistro system, which compares tour operator package prices, and book directly through TUI's own system. The aim of the experiment is to encourage staff in TUI's own travel agencies to book more in -house products rather than relying excessively on the price comparison system. September 23, 2013 Tourism Staff Reports 10 a -g 28 (�;- �iartatsia,�i tT�t At present, TUI products account for about 60% of sales in the TUI Leisure Travel network of 1,539 travel agencies, which include 465 branches, 630 franchises and 435 cooperation partners. TLT generates annual sales of some €3.4 billion. TLT chief Ralf Horter aims to increase the in -house sales share to 70% in the medium -term. However, he recognises that, in contrast to Scandinavia or the UK, TUI agencies in Germany cannot fully steer all bookings to TUI holidays due to product gaps in various segments VISITOR CENTER RFP0RTS- Nancv Kerns September 23, 2013 Tourism Staff Reports 10 a -g 29 0. �ian°v IaLuul • Attended two Naples City Council meetings regarding beach renourishment proposals. • Attended CVB meeting for making changes to Paradise Coast Magazine. • Spoke to Pearls of Naples, a women's group of 70 about Hidden Treasures in Naples. Focused on the 5 Collier County museums, some unique things to do in Marco, Everglades, Naples and Immokalee and Backyard History. • FAM Trip to Staybridge Suites for 25 volunteers. • FAM Trip to CMON for 15 volunteers. • Organized 6 future FAM Trips; Naples Beach Club Hotel, Backyard History, Costco, Encore Cabinets, Miromar Outlets and Palm Cottage • Met with Jeff Staner, Miromar. Miromar will now include the Paradise Coast magazine at their visitor center. • Met with John Cox, the Chamber's new President and CEO regarding my job • Staffed volunteers for Love That Dress 2013. • Attended Chamber staff training workshop. • Attended CVB Strategic Planning Meeting, Chamber and CVB staff meetings, TDC meeting, BCC meeting, Bus. After 5 and Wake Up Naples. • Attended The Chamber's Annual Trade Show. • Coordinated July Business of the Month, John R. Wood Realtors. • Distributed materials to Collier County visitor centers. • Managed operations and staffing of Naples Visitor Center. YTD Visitor Center Statistics April - Jan -13 Jan -12 Feb -13 Feb -12 Mar-13 Mar -12 April -13 .12 May -13 Big Cypress 5,736 6,401 7,950 7,943 8,693 7,226 5,250 4,308 3,009 Oasis 13,941 13,601 13,542 17,595 13,632 16,638 8,389 9,603 5,730 Everglades 9,225 11,000 8,424 12,840 12,991 18,300 8,675 10,810 5,275 Immokalee N/A 198 1,105 227 402 361 1,200 367 350 Marco 1,163 1,033 1,404 1,465 1,559 1,011 750 482 473 Naples VIC 5,379 4,397 5,605 5,399 5,015 4,383 2,722 2,685 2,262 TOTAL 35,444 36,630 38,030 45,469 42,292 47,919 26,986 28,255 17,099 September 23, 2013 Tourism Staff Reports 10 a -g 3 N-2pk ,% xUl,,0 ksl4r 4I June -13 June -12 July -13 July -12 Aug. -13 Aug. -12 Big Cypress 2,254 1,972 2,431 2,417 1,757 1,658 Oasis 4,153 4,185 4,253 5,609 3,800 3,991 Everglades 4,166 4,250 6,835 5,893 5,169 6,549 Immokalee 189 210 62 250 119 345 Marco 354 303 413 340 385 390 Naples VIC 1,621 1,435 1,810 1,761 1,647 1,344 TOTAL 12,737 12,355 15,804 16,270 12877 14,277