TDC Minutes 07/22/2013 Tourist
Development
Council
Minutes
July 22 , 2013
July 22, 2013
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, July 22, 2013
LET IT BE REMEMBERED the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
Chairman: Murray H. Hendel
Susan Becker
Clark Hill
Ed (Ski) Olesky
John Sorey III
Larry Sacher
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Administrative Assistant
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
JULY 22, 2013 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. * Changes and Approval of Agenda
S. * Approval of TDC Minutes
a. * Regular Meeting 6/24/13
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. *TDC Quarterly Financial Review
b. FY 14 Strategic Marketing Plan - Information Only
c. European Research Project
8. Old Business
a. Beach Renourishment Plan - Verbal Update
9. Marketing Partner Reports
a. Research Data Services
b. Paradise Advertising
c. Lou Hammond & Associates — PR Services
d. Tax Collections
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director —Jack Wert
b. Sales & Marketing — Debi DeBenedetto
c. Public Relations & Communications — JoNell Modys
d. Film Office — Maggie McCarty
e. Sports Marketing— Chris O'Brien
f. International Representatives —Jack Wert
g. Visitor Centers — Nancy Kerns
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date /Location — Sept. 23, 2013 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples,
Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252 -2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact
the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101,
Naples, FL 34112 -5356, (239) 252 -8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional
time.
Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners) before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
July 22, 2013
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or
view online.
1. Call to Order — Chairman Hendel
Chairman Hendel called the meeting to order at 9:OOAM
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Chairman Hendel asked if anyone had any changes to the agenda, and then suggested a
change adding a discussion on the report of the county clerk. He moved to place the
change under 7d. on the agenda. Mr. Sorey moved to accept the change. Second by Mr.
Hill. Approved. Carried unanimously 6 - 0.
5. Approval of TDC Minutes
a. Regular Meeting 6/24/13
Chairman Hendel moved to approve the minutes of the June 24, 2013 meeting as
presented.
Ms. Becker seconded with one minor change to be made to pg. 6 no. 1. The date
indicated for this current meeting was July 25, 2013, and should read today's date,
July 22, 2013. Approved. Carried unanimously 6 - 0.
6. Presentations / Public Comment - (3 minutes each)
None
7. New Business
a. TDC Quarterly Financial Review
Mr. Wert presented and provided a report on the TDC Executive Summary "Tourist
Development Tax Financial Review" dated July 22, 2013 for consideration and provided
an overview of the tourist development tax fund balances for Q 3 FY 13. He provided a
list of the funds and a financial report on each of those funds. He noted the following
with respect to financial positions of the various funds:
o 183: Revenue is up over what was budgeted. The beach park facilities fund is
capital; there is not a lot expended as there are more projects in the 4th quarter.
o 184: Right on target regarding expenditures; tax revenue is running at 90% of
what was budgeted.
o 185: Right in line
o 193: Majority of these grants come in at fourth quarter, and most are still pending
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July 22, 2013
o 194: Right on track; noting one staff position was vacant for 3 months, so
operating expenditures slightly behind. Position now filled and new staff is
present at meeting, and will be introduced.
o 195: Capital funding comes in at various times. Funds are committed with work
orders.
o 196: Expenditures for our group meeting initiatives and RFP enhancements come
out of this fund. It has been budgeted and all is in line.
o 198: Right on target with where it should be within fiscal year.
o Note re: 183 & 195: Cover capital projects. 183 covers parks and recreation; 195
covers coastal zone management and beach renourishment under Mr. Gary
McAlpin.
Council discussion on Fund 195 and the allocation of $203,000 for the Vanderbilt Beach
parking garage.
Mr. McAlpin reported that the funds are set aside to maintain the annual monitoring
report for exotics vegetation around the Vanderbilt Beach parking garage. He further
reported there are 2 -3 years left as a condition of the permit. When the work is done, the
residual funds will be returned to the 195 budget.
There was further Council discussion regarding the time period covered by the $203,000.
Mr. McAlpin reported the annual monitoring report cost $20,000; and when the project
is closed out, the residual funds will return to budget.
Chairman Hendel moved to approve TDC Quarterly Financial Report. Seconded.
Approved. Carried unanimously 6 — 0.
b. FY 2014 Strategic Marketing Plan
Mr. Wert discussed the FY 2014 Strategic Marketing Plan process; methods for creating,
implementing and obtaining approval for the Plan. The discussion covered the budget
and the county commission workshop in June, which will be reviewed again in
September. There are no anticipated changes to the budget.
Council discussion on whether there has there been any further discussion on medical
tourism.
Mr. Wert reported that there was not a large potential, but some potential, for medical
meetings.
Further Council discussion addressed the advertising aspect with the NCH and Mayo
Clinic connection.
Mr. Wert reported that the subject will be further discussed on the lst
July 22, 2013
Council discussion on the next executive summary in the agenda — the European
Research Project — and questioned whether it will be available in time to be part of the
Strategic Marketing Plan.
Mr. Wert reported that yes, it would.
c. European Research Project
Mr. Wert presented and provided an Executive Summary Recommendation to approve
Change Order #1 to Contract #11 -5766 with Research Data Services, Inc., for an
International Research Project for a total cost of $11,415. He reported on a Research
Data Services' study that was performed as part of the multiple year agreement with the
firm. He recommended approval of change order #1 to contract to cover costs and related
travel.
Mr. Sorey moved for approval. Second by Ms. Becker. Approved. Carried unanimously
6 -0.
d. Clerk of Courts Audits
Mr. Wert reported on the Audits, which included discussion on periodic audits regarding
grants, invoicing and grant reimbursements. He reported that the Audits were not
performed due to any concerns, but were an integral part of accreditation. There were two
parts to the process, which began 2 years ago.
The first part looked at the grant program and worked closely with the internal audit team
regarding grant applications, contracts, and the reimbursement process. Auditors made
suggestions to tighten up documentation regarding grant applications in order to help
grantees receive funding more quickly. Recommendations resulting from the Audits have
been implemented over the last 2 years — and are reflected in the application and
agreement. The second part of the Audit was a separate report on the Tourist
Development office within the Collier County government. Overall the Audit went very
well on TDC's behalf, and the report to the County Commission was beneficial for TDC.
Council discussion relating to Freedom Park contributions in relation to TDC operation;
TDC had no control over contributions to the Freedom Park, and the contributions to the
memorial had been discussed before the county commission.
8. Old Business
a. Beach Renourishment Bid
Mr. McAlpin reported the following:
Mr. McAlpin provided a historical update of the beach renourishment project up
to this point to explain where it stands.
7.24.13 is date of solicitation, and will be due 2 weeks later on august 7 to review
and make suggestions and see where they're at with bidding community.
Somewhere between 8.19.13 and 9.3.13, plan to call meeting with county
commissioners to approve plan depending on what the bids come back at.
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July 22, 2013
• Plan to be in position to haul sand on September 15, 2013. There are two
destinations designated to stock pile sand - Vanderbilt Beach and Horizon Way —
and 3 unloading operations simultaneously. May have to bid this with one
contractor if can do the entire job, but preference would be to use 2 independent
contractors.
• Stockpile will be between 9.15.13 and 10.1.13 because most turtles are hatched by
10.1
• Substantial completion to be done by Jan 1, 2014 and final clean -up by Feb 1,
2014.
• Identified truck routes and police routes.
• Traffic plan — police will be there 100% of the time.
• Will work from 6 am — 8pm; 6 days a week, not Sunday — off on Thanksgiving
and Christmas.
Council discussion on Hurricane Faye funds in the amount of $8 million, authorized by FEMA,
and the probability of receiving all or any portion of those funds.
Mr. McAlpin reported that there was no guarantee. He discussed meeting with region 4 in
Atlanta to discuss FEMA de- obligation incorrectness and error; how they intend to invoice and
execute the renourishment project; and to obtain input.
Council discussion on the beach renourishment project to include:
• Timing commencement to avoid impact on the turtle nesting season.
• Truck routes and impact on community the will travel through; specifically the negative
atmosphere in Park Shore area towards the possibility of continuous truck activity
through the neighborhood.
• Necessity of truck routes through Mooring and Harbor Line Drive based on traffic flow.
• Possibility of barges to transport sand, in lieu of truck hauls.
• Cost of working independently versus with other communities.
• The possibility of a Blue Ribbon Committee to study the subject of beach renourishment.
• The fiduciary responsibility to use tax payer dollars to re- nourish beaches; along with the
importance of re- nourished beaches to Collier County tourism.
• The need for state and/or federal help on this project and the availability of FEMA funds
from Hurricane Faye.
Mr. Sorey addressed Doctor's Pass dredging and its timing with respect to commencement of
the beach renourishment project.
Chairman Hendel emphasized that Gary McAlpin is doing a terrific job, and is doing what he is
instructed to do. However, he noted that there is public concern regarding the truck haul method.
He noted his own concern, and read an editorial from a Naples area resident, expressing concern
about the carbon footprint, from release of carbon dioxide, and the potential traffic hazard, which
would result from numerous diesel trucks traveling the streets of Naples
July 22, 2013
Mr. McAlpin reported that there will be a carbon footprint regardless of the method used to
transport the sand; and emphasized the importance of moving the most amount of sand in the
least amount of time. Barge use is not practical and the requirements of mobilization and time
frame would not be met. He also made note that all plans so far are consistent with directions the
board has given; and there is ability to modify routes, if need be, between now and award of
contract date.
Registered Speaker:
Bob Krasowski: Addressed the Council regarding avoiding the turtle nesting season; and the
values of using the truck haul method. He suggested going in one way and going out the other to
alleviate congestion on the routes.
Break: 10: 09am
Reconvened.• 10: 21 am
Debi Benedetto introduced new staff member, Michelle, working in the sales department.
Angela Alin, PR assistant, introduced presenter and visitor from New York, Carlin Tompkins
Chris O'Brien introduced intern, Megan Barry
Jack Wert noted that a new digital social media staff member, Buzzy Ford, was hired but was
unable to attend due to orientation, and will be attending the September meeting.
9. Marketing Partner Reports
Jack Wert presented the PowerPoint document "Marketing Partner Reports — July 22,
2013 " including the following reports presented by Staff and Consultants:
a. Research Data Services — Dr. Walter Klages
"Collier County Tourism Research, July 22, 2013 — Research Data Services, Inc. "
b. Paradise Advertising — Suzanne Portner
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, July 22, 2013 "
c. Social Traffic & Analysis — Jack Wert
d. Lou Hammond & Associates — PR Services — Carlin Tompkins
"National Public Relations Report — National Public Relations Update — TDC Meeting
July 22, 2013. "
e. Tax Collections — Jack Wert
"Tourist Tax Collections — Collier County Tax Collector — July 22, 2013 "
f. Miles Media - Website Activity — Jack Wert
"Website — Miles Partners, Inc. "
g. Sales & Marketing Technologies, Inc. - Search Engine Optimization — Jack Wert
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July 22, 2013
"Search Engine Services — Sales and Marketing Technologies, Inc. "
h. Phase V - Fulfillment Services — Jack Wert
"Fulfillment Services — Phase IV"
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director — Jack Wert
b. Sales & Marketing — Debi Benedetto
c. Public Relations & Communications — Jack Wert
d. Film Office — Jack Wert
e. Sports Council — Chris O' Brien
L International Representatives — Jack Wert
g. Visitor Centers — Jack Wert
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
None
Chairman Hendel noted the possibility of scheduling a special meeting regarding beach
renourishment bids.
13. Next Scheduled Meeting Date/Location — September 23, 2013 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 11:15 A.M.
COLLIER COUNTY TOURIS
DEVELOPMENT COUNCI
Chairman, Murray Hendel
These minutes appr�ed by the Board/Committee on,�& t Y C pd
as presented ✓✓ or as amended
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