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TDC Agenda 07/22/2013 Tourist Development Council Agenda July 22 , 2013 MEETING AGENDA&NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center,Administration Bldg. F,3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 JULY 22,2013 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. * Changes and Approval of Agenda 5. *Approval of TDC Minutes a. * Regular Meeting 6/24/13 6. Presentations/Public Comment-(3 minutes each) 7. New Business a. *TDC Quarterly Financial Review b. FY 14 Strategic Marketing Plan-Information Only c. European Research Proiect 8. Old Business a. Beach Renourishment Plan-Verbal Update 9. Marketing Partner Reports a. Research Data Services b. Paradise Advertising c. Lou Hammond &Associates—PR Services d.Tax Collections e. Miles Media-Website Activity f. Sales& Marketing Technologies-Search Engine Optimization g. Phase V-Fulfillment Services 10.Tourism Staff Reports a. Director—Jack Wert b. Sales&Marketing—Debi DeBenedetto c. Public Relations&Communications—JoNell Modys d. Film Office—Maggie McCarty e.Sports Marketing—Chris O'Brien f. International Representatives—Jack Wert g.Visitor Centers—Nancy Kerns 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location—Sept. 23,2013—9:00 a.m. Collier County Government Center,Administration Bldg. F,3rd Floor,3299 East Tamiami Trail, Naples, Florida 34112 14.Adjournment All interested parties are invited to attend,and to register to speak and to submit their objections, if any, in writing,to the board prior to the meeting if applicable. For more information, please contact Jack Wert at(239)252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are entitled,at no cost to you,to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East,Suite 101, Naples, FL 34112-5356,(239)252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No.99-22 requires that all lobbyists shall, before engaging in any lobbying activities(including, but not limited to, addressing the Board of County Commissioners)before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. June 24, 2013 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, June 24, 2013 sok LET IT BE REMEMBERED the Collier County Tourist Development s �Oyu 3 �yy Council in and for the County of Collier, having conducted busines i met on this date at 9:00 A.M. in a REGULAR SESSION in •, a ing F" of siftthe Government Complex, Naples, Florida with the Fo1IA 1%mbers v.:1 '0,, present: �,, , tti gYa \ , Murray H. Hendel is 4j ?man Rick Medwedeff ��4�! 0 0 `�� Commissioner Henning Susan Becker 4 ��` Clark Hill .\ Robert Miller Ed (Ski) Olesky John Sorey III � Larry Sacher ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Tax Coordinator 1 June 24, 2013 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Chairman Hendel Chairman Hendel called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call * rA A quorum was established. Nok 4. Changes and Approval of Agenda ; _ Mr. Sorey moved to approve the Agenda. Second by Ms. Becker cqrriet1 animously 8- 0. 5. Approval of TDC Minutes a. Regular Meeting 5/20/13 a ', - Mr. Olesky moved to approve the minutes of the P 2 t, 2(}13,meeting as presented. Second by Ms. Becker. Carried unanimou 8- 0. Commissioner Henning arrived at 9:03 a.m. 6. Presentations/Public Comment (3 mutes,each) None 7. New Business a. FY 14 Proposes oisi;Deptment Budget and County Museum Budget Mr. Wert present- Executive Summary "Recommend Approval of Tourism Department Buiget • FY 2014" dated June 24, 2013 for consideration and provided an overviet of t .udget Discus* curraon if County Museum Staff are making any efforts to eliminate the tA need stir .in. $ransfer from the General Fund, should it be required for operations. I Museum staff is looking for alternative funding mechanisms including en ourfacilities for events. The budget also proposes an additional staff person, res' itsible for marketing promotions, events, etc. Sorey moved to recommend the Board of County Commissioners approve the Tourism Department Budget for FY2014 as presented by Staff. Second by Ms. Becker. Carried unanimously 9—0. b. FY 14 TDC Category B and C-2 Grant Application Review Mr. Wert provided the Executive Summary "Tourist Tax Grant Application Review and Recommendation for FY14 Category B ($50,000) and Category C-2 ($40,000)" 2 June 24, 2013 dated June 24, 2013 for consideration. The Executive Summary indicates the Grant Review Panel recommends: $25,000 for the ArtsNaples World Festival, Inc; Old Naples Waterfront Association— Stone Crab Festival $25,000; Holocaust Museum of SW Florida, $20,000; and Naples Art Association, d/b/a von Liebig Art Center, $20,000. Commissioner Henning moved to recommend the Board of County Commissioners endorse the Grant Review Panel's recommendations for the grant awards. Second by Ms. Becker. Carried unanimously 9—0. .. Speakers Jenny Foegen, representing the Old Naples Waterfront Association thanld_the°_ • cil for their support. i Trey Farmer,representing ArtsNaples World Festival thanked then c A AT their support. yi c. Major Beach Renourishment Bids e � Mr. McAlpin presented the Executive Summary "Upds 4 C4 'and TDC relative to bid No 13-6067R to renourish the Vanderbilt, Per 4n n t. , "',rk$hore and Naples Beaches via an offshore sand source utilizing hope , ,e•./'-along with presenting alternatives for consideration and solicit Advisory ='rd ec ',mendations" dated June 20, 2013 for consideration, he re y, ed: • The County previously requester bi.AZ,,for the major beach renourishment project from truck haulgis a att*P, ith bids being received from truck 4 haulers only. x • The County deemed t, \,-,..N olds tha ere received unqualified and decided to release sond re est for bid for major beach renourishment, for responses b 4 ,4 ,contractors only • On June 17, ,'"he ,,,unty received one bid from Great Lakes Dock and Dred= n - : o Iteof$32M. • The lat..; bid a ',•, t is due to the high demand for dredging projects, it 1 ding ,lose necessary to repair major storm damage in the northeastern a p• F.n of th country and projects approved by the US Army Corps of ngin s in other regions. ' ' e Coufity did contact representatives from the dredging on alternative N ,,,ements for the work and the bid was reduced to $24.4M. , \31 : %,4,,j'''- � "- County's budget for the project is approximately $15M. O 4 St proposes the following options for consideration: T. Accept the $24.4M bid from GLDD and move forward with the proposed project. 2. Reject the GLDD bid and postpone dredging for a year, but be prepared to perform emergency truck haul renourishment to deal with critical hot spots as they develop. • This would also include a permitting update component. 3. Reject the GLDD bid and rebid the project utilizing a modified truck haul approach 3 June 24, 2013 and extremely close coordination with the City of Naples. This project would begin as soon as turtle nesting season ends or beaches become available and continue until 5/1/2014. Dual sand mines, dual haul/placement contractors and multiple discharge locations on the beach would be required along with approval to stockpile screened sand prior to placement. This approach would be difficult but would be doable with coordinated planning and cooperation by all stakeholders. Speaker Bob Krasowski addressed the Council recommending the project be rebid by lf$dging contractors, given the scope of the project has now changed based on the G . w proposal. He supports a truck haul project as an alternative. qy A. Mr. Sorey noted Option 3, with proper traffic and other controls ne 44 implement the project appears to be the most feasible option. Given recent eye, t�, Naples City Council will be reconsidering the feasibility of a truck haul pro ® . %7 Chairman Hendel reported residents in areas directly a l: �<, p y x �b he truck haul activity are not in favor this type of beach renourishment "ii,,,,„:, to t f t i eases and impacts on area infrastructure. The Naples City Council has e l. ecd typf project. Chairman Hendel moved to recommend th Jioard County Commissioners execute Option #2 (Reject the GLDD bid and pos0nelredging for a year but be prepared to perform emergency truck haul moot*. eal with critical hot spots as they d e v e l o p. T h i s would also inclu , p •4t i pd • component). Second by Mr. Miller. kip ` .. ,. Council discussion occurred �,/',evious bids received in the amount of approximately $16M for, ‘ Is had project included all costs associated with the project including mitigation Ols /r caged infrastructure? Mr. McAlp. - sorted the bid included all activities related to a truck haul project includi tra .9 control Any potential infrastructure mitigation costs were not included in the bi Council diicu§kon occurred regarding whether a truck haul to barge project was feasible; s .,,I1'4•41.40krmy Corps of Engineers funding reimbursements and issued permits. N-44 Moto%carried 5 `yes"—4 "no." Mr. Medwedeff, Mr. Hill,Mr. Sorey X\CoOmissioner Henning voted "no." Break: 9:53 a.m. Reconvened: 10:02 a.m. 8. Old Business a. Review of Tourist Tax Ordinance and Related Policies 4 June 24, 2013 Colleen Greene, Assistant County Attorney provided copies of County Ordinance 2013-30 and County Resolution 2013-81 and highlighted the changes to the documents including the percentages of funding for the various categories, She noted staff is developing criteria to assist in determining which items may be defined as "promoting tourism." b. Clam Pass Dredging Discussion Neil Dorrill, Director, Pelican Bay Services Division reported on the Clam Pass Dredging project noting: e, • A total of 20K cy of sand was dredged with 78% of the sand placed can;+ • Ands. • The remaining sand was placed on the upland portion of Pelican • es. • Pelican Bay has donated $37K in funds to TDC accounts in a c; ith the activity. • The project is subject to a 3 month, 6 month and a 1-year rhlmto' report to determine the ultimate success of the activity. c. Update on Taxing Districts for Inlets and Beach js fro* Chairman Hendel requested an explanation on an �impa'� tabl` hment of beach or inlet maintenance taxing districts may have on TD ndibg , Colleen Greene stated she would have to re 41 the issue to determine the impacts. d. Parks and Recreation Follow frMe April rt IC Meeting Jack Wert reported Parks and R9c r a staff ha 'esponded to questions from previous meetings on the estimated cos c a v'ewing tower at Tigertail Beach, via email. Commissioner Henning left the meeting, �z.m. 9. Marketing Partner ' s ‘ Jack Wert press ted the •werPoint document"Marketing Partner Reports—June 24, 2013" incl ng followtg reports by staff and consultants: a. Researc 'ata Services—Dr. Walter Klages "Collier, �dk Tourism Research, June 24, 2013—Research Data Services, Inc. " b. T actions—Jack Wert > ist lax Collections—Collier County Tax Collector—June 24, 2013" cadise Advertising—Larry Tolpin -7 vertising Report—Paradise Advertising and Marketing, Inc. — TDC, June 24, 2013" d. Lou Hammond & Associates—PR Services—Jonell Modys "National Public Relations Report—National Public Relations Update— TDC Meeting June 24, 2013. " e. Miles Media—Website Activity—Jack Wert 5 June 24, 2013 "Website—Miles Partners, Inc. " f. Sales & Marketing Technologies, Inc. - Search Engine Optimization—Jack Wert "Search Engine Services—Sales and Marketing Technologies, Inc. g. Phase V- Fulfillment Services—Jack Wert "Fulfillment Services—Phase IV" 10. Tourism Staff Reports $,. The following reports were provided by staff 9y a. Director—Jack Wert b. Sales & Marketing—Jack Wert c. Public Relations & Communications—Jonell Modys d. Film Office—Jack Wert # • 4 e. Sports Council—Chris 0' Brien f. International Representatives—Jack Wert /44��; g. Visitor Centers—Nancy Kerns - \, 11. Detailed Staff Reports \\ Submitted z, 12. Council Member Discussion None "� g '` ' 25, 13—9:00 a.m. 13. Next Scheduled Meeting Date/Lo �� Collier County Government C t , A g Thistration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,Na ee :' a 34112. • �k f 1. ep **do** There ing /*further business for the good of the County, the meeting was adjourn y ortdir of the chair at 11:07 A.M. 4 .44e, COUNTY TOURIST �i 'T DEVELOPMENT COUNCIL ' Chairman, Murray Hendel These minutes approved by the Board/Committee on as presented or as amended 6 July 22,2013 New Business 7-a 1 of 4 TDC EXECUTIVE SUMMARY Tourist Development Tax Financial Review OBJECTIVE: Review tourist development tax fund balances for Q 3 FY 13. CONSIDERATIONS: The financial position of all funds that the Tourist Development Council (TDC) oversees is reviewed on a quarterly basis in accordance with County Ordinance 92-60. The attached spreadsheets outline the position of each of our funds for the 3rd fiscal quarter of FY 13. The following tourist tax funds are in balance and there are no significant variances to report. Fund 184 - Advertising and Promotion Fund 193 - Non-County Owned & Operated Museum Grants Fund 194 -Tourism Department Operating Expenses Fund 196 - Emergency/Disaster Recovery Advertising Fund 183 - Beach Park Facilities —Coastal Zone Management Fund 185 - Beach Engineering Project Management Fund 195 - Beach and Management— Coastal Zone Management Fund 198 - County Owned and Operated Museums - Public Services Division FISCAL IMPACT: This item is for review and comment. No financial impact is involved. RECOMMENDATION: Staff requests the TDC review the Q 3 FY 13 Financial Report. This item is for information only. SUBMITTED BY: Jack Wert, Tourism Director TDC MEETING DATE: 7-22-13 July 22,2013 New Business 7-a Tourist Development Tax Funds 2 of 4 FY 2013 3rd Qtr Budget to Actual report 7/17/2013 Expended/Col Fund Fund Long Name Type Commitment Category Long Name Adopted Budget Amended Budget Commitment Actual lected 183 183 TDC BEACH PARK Capital Exp OPERATING EXPENSE 70,500 774,448 75,207 946,999 132.0% 183 Exp CAPITAL OUTLAY 295,000 5,158,835 - 58,708 1.1% 183 Exp TRANSFER CONST 59,200 59,200 - 39,058 66.0% 183 Exp TRANSFERS 50,000 50,000 - 50,000 100.0% 183 Exp RESERVES 8,285,700 8,285,700 - - 0.0% Exp Total. 8,760,400 14,328,183 75,207 1,094,766 8.2% 183 Rev 314300 3%TOURIST DEVELOPMENT TAX (2,368,600) (2,368,600) - (1,952,903) 82.4% 183 Rev 361170 FIFTH THIRD 0/N INTEREST - - - (2,801) n/a 183 Rev 361180 INVESTMENT INTEREST (64,100) (64,100) - (33,730) 52.6% 183 Rev 361320 INTEREST TAX COLLECTOR - - - - n/a 183 Rev 489200 CARRY FORWARD GENERAL (6,449,300) (6,449,300) - - 0.0% 183 Rev 489201 CARRY FORWARD OF ENCUMB AMT BY ADC CODE - (5,567,783) - - 0.0% 183 Rev 489900 NEGATIVE 5%ESTIMATED REVENUES 121,600 121,600 - - 0.0% Rev Total -: (8,760,400) (14,328,183) • (1,989,434) 13.9% 184 TDC-TOURISM 184 PROMOTION Exp OPERATING EXPENSE 4,608,800 5,086,457 1,297,108 2,660,980 77.8% 184 Exp TRANSFER CONST 89,800 89,800 - 64,093 71.4% 184 Exp TRANSFERS - - - - n/a 184 Exp RESERVES - 250,000 - - 0.0% Exp Total 4,698,600 5,426,257 1,297,108 2,725,073 74.1% 184 Rev 314300 3%TOURIST DEVELOPMENT TAX (3,588,800) (3,588,800) - (3,204,648) 89.3% 184 Rev 361170 FIFTH THIRD 0/N INTEREST - - - (425) n/a 184 Rev 361180 INVESTMENT INTEREST (7,400) (7,400) - (4,792) 64.8% 184 Rev 361320 INTEREST TAX COLLECTOR - - - - n/a 184 Rev 366900 CONTRIBUTIONS PRIVATE SOURCE (20,000) (20,000) - (32,669) 163.3% 184 Rev 481183 TRANSFER FROM BEACH PARK FACILITIES FUND 183 (50,000) (50,000) - (50,000) 100.0% 184 Rev 481194 TRANSFER FROM TOURIST DEVELOPMENT TAX 25% (97,500) (97,500) - (73,125) 75.0% 184 Rev 481195 TRANSFER FROM TOURIST DEVELOPMENT-BEACH (150,000) (150,000) - (112,500) 75.0% 184 Rev 489200 CARRY FORWARD GENERAL (965,700) (1,415,700) - - 0.0% 184 Rev 489201 CARRY FORWARD OF ENCUMB AMT BY ADC CODE - (277,657) - - 0.0% 184 Rev 489900 NEGATIVE 5%ESTIMATED REVENUES 180,800 180,800 - - 0.0% RevTotal (4,698,600) (5,426,257) (3,478,159) 64.1% 185 TDC-BEACH Project 185 Management Exp PERSONAL SERVICE 452,200 452,200 - 322,173 71.2% 185 Exp OPERATING EXPENSE 195,000 193,500 6,035 182,594 97.5% 185 Exp CAPITAL OUTLAY - 1,500 - 1,290 86.0% 185 Exp TRANSFER CONST - - - - n/a 185 Exp RESERVES 16,100 16,100 - - 0.0% Exp Total 663,300 663,300 6,035 506,057 77.2% 185 Rev 361170 FIFTH THIRD 0/N INTEREST - - - (34) n/a 185 Rev 361180 INVESTMENT INTEREST - - - (435) n/a 185 Rev 369300 REIMBURSEMENT FOR PRIOR YEAR EXPENDITURE - - - (1) n/a 185 Rev 341440 SALES OF XEROX COPIES - - - (267) n/a 185 Rev 481195 TRANSFER FROM TOURIST DEVELOPMENT-BEACH (647,100) (647,100) - (485,325) 75.0% 185 Rev 489200 CARRY FORWARD GENERAL (16,200) (16,200) - - 0.0% Rev Total (663,300) (663,300) - (486,061) 73.3% 193 TDC-Non-County 193 MUSEUM Exp OPERATING EXPENSE BOO 800 - 800 100.0% 193 Exp GRANTS AND DEBT SERVICE 315,500 315,500 135,000 (117) 42.8% 193 Exp TRANSFER CONST 8,600 8,600 - 6,107 71.0% Exp Total 324,900 324,900 135,000 6,790 43.6% 193 Rev 314300 3%TOURIST DEVELOPMENT TAX (342,000) (342,000) - (305,339) 89.3% 193 Rev 361170 FIFTH THIRD 0/N INTEREST - - - (105) n/a 193 Rev 361180 INVESTMENT INTEREST - - - (1,200) n/a 193 Rev 361320 INTEREST TAX COLLECTOR - - - (136) n/a 193 Rev 489900 NEGATIVE 5%ESTIMATED REVENUES 17,100 17,100 - - 0.0% Rev Total (324,900) (324,900) - (306,779) 94.4% 194 TDC-Administration and Management Exp PERSONAL SERVICE 652,900 652,900 - 439,958 67.4% 194 Exp OPERATING EXPENSE 469,700 483,734 35,237 215,115 51.8% 194 Exp CAPITAL OUTLAY - - - - n/a 194 Exp TRANSFER CONST 41,700 41,700 - 29,785 71.4% 194 Exp TRANSFERS 422,000 422,000 - 116,625 27.6% Exp Total 1,586,300 1,600,334 35,237 801,484 52.3% 194 Rev 314300 3%TOURIST DEVELOPMENT TAX (1,667,700) (1,667,700) - (1,489,264) 89.3% 194 Rev 361170 FIFTH THIRD 0/N INTEREST - - - (100) n/a 194 Rev 361180 INVESTMENT INTEREST (2,000) (2,000) - (1,266) 63.3% 194 Rev 361320 INTEREST TAX COLLECTOR - - - - n/a July 22,2013 New Business 7-a Tourist Development Tax Funds FY 2013 3rd Qtr Budget to Actual report 3 of 4 7/17/2013 Expended/Col Fund Fund Long Name Type Commitment Category Long Name Adopted Budget Amended Budget Commitment Actual lected 194 Rev 369300 REIMBURSEMENT FOR PRIOR YEAR EXPENDITURE - - - (2) n/a 194 Rev 481194 TRANSFER FROM TOURIST DEVELOPMENT TAX 25% - - - - n/a 194 Rev 489201 CARRY FORWARD OF ENCUMB AMT BY ADC CODE - (14,034) - - 0.0% 194 Rev 489900 NEGATIVE 5%ESTIMATED REVENUES 83,400 83,400 - - 0.0% Rev Total (1,586,300) (1,600,334) • (1,490,633) 93.1% 195 TDC-BEACH RENOURISHMENT&INLET 195 Capital Exp PERSONAL SERVICE - - - 13,509 n/a 195 Exp OPERATING EXPENSE 1,857,300 4,606,867 2,551,637 2,025,553 99.4% 195 Exp CAPITAL OUTLAY 4,024,200 4,920,601 439,494 950,587 28.3% 195 Exp GRANTS AND DEBT SERVICE - - - - n/a 195 Exp TRANSFER CONST 120,200 120,200 - 89,128 74.1% 195 Exp TRANSFERS 957,100 960,370 - 760,136 79.2% 195 Exp RESERVES 25,400,600 23,983,687 - - 0.0% Exp Total 32,359,400 34,591,725 2,991,130 3,838,914 19.7% 195 Rev 314300 3%TOURIST DEVELOPMENT TAX (4,809,000) (4,809,000) - (4,456,394) 92.7% 195 Rev 361170 FIFTH THIRD 0/N INTEREST - - - (6,530) n/a 195 Rev 361180 INVESTMENT INTEREST (150,000) (150,000) - (79,241) 52.8% 195 Rev 361320 INTEREST TAX COLLECTOR - - - - n/a 195 Rev 366900 CONTRIBUTIONS PRIVATE SOURCE - - - (7,268) n/a 195 Rev 331700 FEDERAL GRANT-CULTURE/RECREATION (1,000,000) (1,000,000) - - 0.0% 195 Rev 334391 FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTI - - - (110,983) n/a 195 Rev 369620 MISCELLANEOUS REVENUE - - - (36,983) n/a 195 Rev 489200 CARRY FORWARD GENERAL (26,698,300) (26,698,300) - - 0.0% 195 Rev 489201 CARRY FORWARD OF ENCUMB AMT BY ADC CODE - (2,232,325) - - 0.0% 195 Rev 489900 NEGATIVE 5%ESTIMATED REVENUES 297,900 297,900 - - 0.0% Rev Total (32,359,400) (34,591,725) - (4,697,398) 13.6% 196 196 TDC-DISASTER RECOVERY Exp OPERATING EXPENSE 320,900 320,900 34,190 69,579 32.3% 196 Exp RESERVES 1,000,000 1,000,000 - - 0.0% Exp Total 1,320,900 1,320,900 ,34,190 69,579 7.9% 196 Rev 361170 FIFTH THIRD 0/N INTEREST - - - (225) n/a 196 Rev 361180 INVESTMENT INTEREST (10,500) (10,500) - (2,788) 26.6% 196 Rev 481194 TRANSFER FROM TOURIST DEVELOPMENT TAX 25% (266,500) (266,500) - - 0.0% 196 Rev 489200 CARRY FORWARD GENERAL (1,044,400) (1,044,400) - - 0.0% 196 Rev 489900 NEGATIVE 5%ESTIMATED REVENUES 500 500 - - 0.0% Rev Total (1,320,900) (1,320,900) - (3,013) 0.2% 198 198 MUSEUM Exp PERSONAL SERVICE 918,700 918,700 - 638,743 69.5% 198 Exp OPERATING EXPENSE 670,600 674,400 92,691 461,661 82.2% 198 Exp CAPITAL OUTLAY - 2,200 - 2,200 100.0% 198 Exp TRANSFER CONST 33,000 33,000 - 28,201 85.5% 198 Exp TRANSFERS 200,000 200,000 - 150,000 75.0% 198 Exp RESERVES 1,200 1,200 - - 0.0% Exp Total 1,823,500 1,829,500 92,691 1,280,805 751% 198 Rev 314300 3%TOURIST DEVELOPMENT TAX (1,579,100) (1,579,100) - (1,410,045) 89.3% 198 Rev 361170 FIFTH THIRD 0/N INTEREST - - - (74) n/a 198 Rev 361180 INVESTMENT INTEREST - - - (903) n/a 198 Rev 361320 INTEREST TAX COLLECTOR - - - - n/a 198 Rev 366900 CONTRIBUTIONS PRIVATE SOURCE - - - (2,069) n/a 198 Rev 369130 INS CO REFUNDS (1,200) (1,200) - - 0.0% 198 Rev 369300 REIMBURSEMENT FOR PRIOR YEAR EXPENDITURE - - - (1) n/a 198 Rev 369620 MISCELLANEOUS REVENUE - (6,000) - (6,000) 100.0% 198 Rev 489200 CARRY FORWARD GENERAL (322,300) (322,300) - - 0.0% 198 Rev 489900 NEGATIVE 5%ESTIMATED REVENUES 79,100 79,100 - - 0.0% Rev Total (1,823,500) (1,829,500) - (1,419,092) 77.6% Grand Total Exp 51,537,300 60,085,099 4,666,598 10,323,469 24.9% Grand Total Rev (51,537,300) (60,085,099) - (13,870,571) 23.1% Balance - - 4,666,598 (3,547,102) The FY 2013 third quarter Budget to Actual Report presents the budget and actual activity recorded in the accounting records for October 2012 through June 2013. The reader should note that because of the accounting date applied to Tourist Development Tax collections,the accounting records include only 8 months collections through 6-30-13.A separate revenue report is provided on a monthly basis and indicates TOT revenue collections are estimated to be 7.8%greater than budgeted.Expenditures to date are,as is typical for capital funds,below budgeted levels in the two capital funds(183&195). Expenditures in the Non-county Museum Fund(193)are below budgeted levels and Fund 194,TDC Administration,is somewhat below budgeted level,Expenditures for Fund 185,Beach Project Management,Fund 184,Tourism Promotion,Fund 196,Disaster Recovery,and Fund 198,County Museum Operations are in line with budgeted levels. NN '— N m ,. Y . 71 8 2 ° ° n m ° e. o. .., r 2 8 . `' ° 2 m ..'12282 ° 882 2 M M 8 ffiMr-1 ° '' M Ta ,,, -, 2 � mgsm 4k a - PAS N � � , E � sa . . . . . . . . . ° Zg . . . . s a a E .g a g E q l IRA N 11 m iHth °'i l ] `3 Fp g. I ! i IgjEj E-N l Q 's DAP ] tgli11111 -gZsrt] I I I 1 d m as 9 F . . . . . . m m . . . . . . . . a a a a a a a 2 2 a 2 a a a a A, P a 2 M' 2 a a a 3 July 22,2013 New Business 7-c 1 of 3 EXECUTIVE SUMMARY Recommendation to approve Change Order#1 to Contract#11-5766 with Research Data Services, Inc, for an International Research Project for a total cost of$11,415. OBJECTIVE: Approve additional expenditure for an International Research project in Germany and Switzerland. CONSIDERATIONS: Research Data Services is under agreement with Collier County to provide research services including profile studies, occupancy and ADR studies, conversion studies and focus group research. We have developed a study to learn about International buying habits and have asked Research Data to moderate and report on that study. We did a similar study in 2008 and the data derived from this new study will update our International knowledge base. This study was not contemplated when we developed the budget for FY 13 and so we need a change order to add these services. The total cost is $11,415 including travel, facilitation and reporting. FISCAL IMPACT: Sufficient funds are available in Fund 184 for this additional research project. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. RECOMMENDATION: Recommendation to approve Change Order#1 to Contract#11-5766 with Research Data Services, Inc, for an International Research Project for a total cost of$11,415. PREPARED BY: Jack Wert, Tourism Director ATTACHMENTS: Change Order July 22,2013 New Business 7-c 2 of 3 CHANGE ORDER CHANGE ORDER NO. 1 CONTRACT NO. 11-5766 BCC Date: 3/27/12 Agenda Item: 16F1 TO: Research Data Services, Inc. 777 South Harbour Rd. Suite 260 Tampa, FL 33602 DATE: 7/16/13 PROJECT NAME: Tourism Research Services PROJECT NO.: n/a Under our AGREEMENT dated March 27, 2012 You hereby are authorized and directed to make the following change(s) in accordance with terms and conditions of the Agreement: European round table research project in Germany and Switzerland. FOR THE (Additive) Sum of: $11,415; eleven thousand four hundred fifteen dollars . Original Agreement Amount $114,900 Sum of Previous Changes $0 This Change Order add $11,415 Present Agreement Amount $126,315 The time for completion shall be increased or decreased by n/a calendar days due to this Change Order. Accordingly, the Contract Time is now n/a calendar days. The substantial completion date is n/a and the final completion date is n/a. Your acceptance of this Change Order shall constitute a modification to our Agreement and will be performed subject to all the same terms and conditions as contained in our Agreement indicated above, as fully as if the same were repeated in this acceptance. The adjustment, if any, to the Agreement shall constitute a full and final settlement of any and all claims of the Contractor arising out of or related to the change set forth herein, including claims for impact and delay costs. Prepared by: Date: Jack Wert, Project Manager Tourism Accepted by: Date: Walter Klages, President Research Data Services, Inc. July 22,2013 New Business 7-c 3 of 3 Approved by: Date: Department Director, Department Approved by: Date: , Procurement Strategist Ct a 1 H LIJ IN—mice icji(r. x 114:11.1.4C1:::31) Ce Clat ....z..„ ir.„,s, .v . „.„..„:„:,,, ..„,. il< Liai •,..., cti... Y.?�' ,,FD• : $» }fn i+ •',� A ' CI. ". 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AtE ��-�Y yri>Y� 0.� II '� � u i,,hrfl >I , .r b4� f1v ` , e • , ` .„,a ice:{ w:. . v t + .. ._r'T t,i, & ' „,. y : � . : 1,1 E t� •: E% . i s 1 y: .., 4,.'°.'..''' mss.-... yN .4 ' CU . .449 ,A4viy, �q Y 11iC d Flail F. ,f :>y July 22,2013 Tourism Staff Reports 10 a-g .�` 1 ` '''NApIrl•N141$ otkLrn DIRECTOR'S REPORT Recent Activity-June-July 2013 Sports Council of Collier County Board Meeting Lee County Airport Authority and Lee VCB marketing teams to discuss air service marketing Intl Golf Tour Operator Association-N. American Meeting- Met with 33 Golf Tour Operators and hosted two evening events Miles Media sales team meeting on 2014 Visitor Guide Destination Marketing Association Intl. Annual Meeting-Orlando Facilitated two sessions on destination marketing and attended 3 committee meetings Hotel G.M. Roundtable discussion on 2014 Marketing Plan July 22,2013 • Tourism Staff Reports 10 a-g • �> i: 2a+ s Mart ctttlzr�rl g{s;<rf,:t z to t P,trat i Vsvrstu SALES DEPARTMENT- Debi I)eBenedetto/ Michelle Pirre Industry Relations—Sales • Planning August 2 Sales 2014 Strategic Plan • Pitch hosting Florida Attractions Conference • Busy with show follow up and collecting Rfp's from shows recently attended New Product Development 2014 Trade shows list planning Updates and changes to Idss Marketing November Fam in Newsletters Familiarization Trips • Two local sites • Travel Impressions Fam June 3-5 • FAM for Meeting planners planned Nov. 1-3,2013 Itinerary complete Trade Shows • Collaborate Show,Denver June 12-14 • I-BE Ignite show,Toronto June 19-21 RFP's and Booked Business • Current report dates— 1. We sent out-18 RFP leads to partners for a potential$436,369.37 in economic impact and 5252 potential room nights. Exceeded monthly goals. 2. Booked 8 groups for 2559 future room nights and$838,811.89 in economic impact. Hit monthly goal. 3. We lost 13 groups to other destinations for various reasons(rate and seasonal availability, hotels declined to bid). 4. Pending groups 57 open leads$10 Million in potential economic impact. Sponsorships RFP Enhancements • We approved 2 new requests for RFP enhancement funding for this period requesting$2,500.00 in funding.One Rfp enhancement was booked. • If bookings are lost as part of an RFP enhancement arrangement,the funds are put back into reserve for future requests. July 22, 2013 Tourism Staff Reports 10 a-g 3 gt2AP N.apiew MAn 14,144 t ,f.■" t.a41"tr.tr4 ,vrackk.z PUBLIC IC:` IREL.ATIONS & COMMUNICATIONS - JoNell Modvs/Angela Aline Media familiarization trips: Peter Ellegard and Robert Kaufman—Golf FAM arrangements began at IPW, in advance of attending IAGTO NAC Marco Island Alex Mirschel and Sandra Friedl,top German bloggers for NIEDblog.de, spent July 4-6 inNaples. Arranged their itinerary with the theme of a couples retreat with adventures. Set up Big Cypress National Preserve tour, evening sunset cruise on Naples Princess, and a segway tour of old Naples the following day. Top Media Information Submissions: Where to Retire magazine—referred interview candidate for new retiree to Naples National Geographic—new dog friendly travel book Naples Illustrated—best secrets about Marco Island ESPN Southwest Florida—ongoing information about outdoor events& information Ft. Myers News Press—Summer business story info; Collier County Museums advice on photo ops Peter Elleberg—golf and travel information Robert Kaufman—golf and travel information Social Media: Twitter @ParadiseCoast • 203.1k impressions,a 41%increase over May • 106 new followers • 2.5k link clicks,a 1,400%increase due to prominent retweets and use of#IAGTONAC13 during event • 23 retweets,consistent with that of May #IAGTONAC13 • 63 total tweets including the hashtag(46 original tweets,6 @messages,and 11 retweets) • 20 total Twitter handles using hashtag with a reach of 22,220 • Between 6/25—6/30:33 new followers on Twitter,an 83%increase over last month indicating a substantial increase due to event • Between 7/1—7/3: 10 new followers on Twitter,consistent with May Facebook • 77.4k impressions,a 9%increase over May • 2.8k mentions,a 7.7%increase over last month • 116 new fans during the month of June Overall social media stat—Visits via social referral is up 4.02%over last month with 233 visits July 22, 2013 Tourism Staff Reports 10 a-g le A +srtnrt Digital Communications: New team member Buzzy Ford started July 15,joins communications team Communications establishing and updating Best practices Social media policies, procedures Goals and projects Local Coverage Highlights: Naples Daily News: Collier Tourism Department and Jack Wert featured in Bring Your Dog to Work Day coverage, June 21. JoNell Modys IPW—International Pow Wow Media responses PRSA Gulf Coast Chapter monthly luncheon event Global investments—meeting about international visitor guide Updates to IDSS database system Stone Crab Festival planning Florida Panther Festival planning Photo selection meeting with Ad Agency Miles media meeting on website enhancements and visitors guide Florida Society For Ethical Tourism meetings Angela Aline Continual additions and amendments to website listings and updates to events on a daily basis. Add information on events to CVB Facebook page. Uploaded into IDSS 75 new media contacts from IPW International PowWow trade show. Continued to mentor new sales employee. Attended PRSA Gulf Coast Chapter monthly luncheon event Attended PRSA Gulf Coast Chapter board meeting, in capacity of secretary of Chapter. Participated in following CVB related discussions/meetings: Miles Media: to discuss new website enhancements and updates to 2014 Visitor Guide Joseph Bove and Kuljit Kales from Global Investments. Ideas on creation of a new international visitor guide. Paradise Advertising meeting: review and discuss new photography and future uses. International Golf Tour Operators N.American Conference: Date Media Outlet Story Title Source July 22, 2013 Tourism Staff Reports 10 a-g I verg ics ;- " Florida's Paradise Coast to 6/10/13 GolfToday Welcome 5th IAGTO North CVB News America Convention to Marco Release - UK Island Florida's Paradise Coast to 6/12/13 Sport Tourism Welcome 5th IAGTO North CVB News News America Golf Tourism Convention Release - UK to Marco Island 6/13/13 Travel Mole CVB News Golf tourism convention takes a Release- UK swing at Marco Island CVB News 6/20/13 Travel Mole Paradise Coast pairs up with golf Release - USA tourism convention (from LHA) 6/21/13 SportsFeatures.com Paradise Coast pairs up with golf CVB News tourism convention Release - UK Gulfshore Business CVB News Daily Golf Tour Operators to Meet at Release- 6/24/13 Marco Island Marriott Regional CVB News International Golf Group Brings Release - 6/28/13 WINK-TV Business to Marco Island Regional CVB News International Golf Group Brings Release - 6/29/13 WINK-TV Business to Marco Island Regional Reel Talk live broadcast 7:00am- 10:00am features coverage of IAGTO NAC, Marco Island CVB coverage ESPN Radio Marriott and Marco Island pitch and 6/29/13 Southwest Florida fishing, beach & recreation assistance CVB News Golf tourism convention takes a Release - USA 6/30/13 Jetsettersblog.com swing at Marco Island (from LHA) July 22, 2013 r, Tourism Staff Reports 10 a-g 6 . • NAplo Mow txWWand w Maggie McCarty PRODUCTION NOTES • TLC -Dance, Dance, Dance — TV series • TLC -Bridal Miles— TV series TLC (The Learning Channel) is the most widely distributed lifestyle channel-brand in pay-TV. Its programming focuses on reality-based shows that involve lifestyles, family life, and personal stories. Aside from the U.S., TLC is available in more than 75 international markets, reaching more than 100 million households outside this country. WORKING LEADS • Al Roker Entertainment, Inc. — tv series • Let It Play Prods. — indie film • SSR Productions — tv series • Untitled Jeff Nichols project — feature film (WB) • 25 — working title indie film Met with writer/producer re: permitting, locations, etc. • Valencia Motion Pictures — indie film On hold until Fall "13 • Jim Davis project — indie film LOIs for prime roles in place, financing pending • Joker Productions — German reality tv show Season 5 of the popular show "Die Giessens" follows the glamorous Geiss family on their jet-setting lifestyle adventures (Season 4- was followed by more than 27 mil viewers) Moved to 2014 season • KCS Prods. — indie film Preliminary casting has begun July 22, 2013 Tourism Staff Reports 10 a-g ' 7 'a Nap 8ta“4.01tit,anyl • Peter Anthony Group — indie film In FL Incentive Indie Queue for Nov. 2013 start • ALL CURRENT PRODUCTION OPERATIONS • Issued film permits • Location library upload • Lead/inquiry response • Monthly Revenue Tracking El Followed-up with activity worksheets to clients Recorded data • Client Management • -Opened a production file for each inquiry • Create content for social media (Twitter, FaceBook, Linkedln) • Planning participation in Independent Film Week at Lincoln Center Film Society of Lincoln Center, Kaplan Penthouse /Filmmaker Meeting Room Lounge the 2"d Annual Sunshine Empire Event hosted by Film Florida and FL Film Commissioners Council for Producers and Filmmakers • Developing Film Industry Incentive Legislative Forums with Film Florida see following MEETINGS /CONFERENCES • Meeting with Assistant Director Lisa Radlovacki • Meeting with writer Jim Davis • Meeting with Rebecca Seitz, "SON"/ Spirit of Naples Film & Speakers Festival July 22,2013 Tourism Staff Reports 10 a-g • i. tgLoi s ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ a ■ u of ?7árt tiVUé'orq ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Legislative Forum Inviting Legislators from Miami-Dade, Broward, Palm Beach, Monroe&Collier Counties SAVE THE DATE Tuesday, August 6, 2013 We invite you to attend a forum designed to engage and educate our government leaders about the diverse impacts of the film,television and entertainment production industry within the state of Florida. The presentation will reinforce the value of our industry to Florida's economy, as a job creator and tourism inducer and provide compelling documented case studies about the success of Florida's incentive program. Your participation is important to the future of our industry! Please confirm your participation on our educational panel. Location: Miami-Dade College North Campus RSVP is required to info@fiImflorida.or . Upon receipt of your RSVP you will receive directions for venue location & parking. FIL IAM1 � �F NIAA41 Elt Lya Miatrd Dade C,allege dJ 'North t::attipu July 22, 2013 Tourism Staff Reports 10 a-g `Orpe Nam,s Mow Nand € s Sias• aar,a.9aa fit` aasSsx,w 1111111111110 • 11111 • 111101111 • 111111. 1111 ?76tt Pi or �� g 111 • 11101 • • • 11111111111 • 111111 • • • Legislative Workshop and Forum Film, Television, Production & Entertainment Industry Stakeholders Invited SAVE THE DATE Tuesday, August 6th, 2013 12:30pm - 3:30pm — Industry Workshop This regional industry workshop is designed to encourage participation and ideas from all sectors of our media and entertainment industries,and focused on range of short and sustainable long term solutions for growing our industries. (refreshments will be served) 4pm - 6pm — Legislative Forum The Forum is designed to inform/educate legislators about the needs of the film,television and entertainment industry and recommended approaches. This opportunity will allow Florida legislators to inquire and ask questions about the states incentive program and the industry. This event is designed to reinforce the value of these industries to Florida's economy, as a job creator and tourism inducer and provide compelling documented case studies about the success of Florida's incentive program. Held at Miami-Dade College North Campus RSVP to infotc?filmflorida,org is required as seating is limited. Upon receipt of the forthcoming invitation you will receive directions for parking and workshop and forum venues. ILjLM tu't- :` M i a.#' i )��.k �r 'c C.,C7.{i Dade a org \ortli ( antiu July 22, 2013 a Tourism Staff Reports 10 -g 10 944,1t8 Mow li ukt No'," wgeattict SPORTS COUNCIL—Chris O'Brien Hosted Events IBC World Series SWFL Summer Bash, 7/11/2013 -7/14/2013, 1,000 visitors, 400 room nights and $360,000 in direct spending. KICKS Karate State Championships, 7/19/2013—7/20/2013, 600 visitors, 150 room nights and $255,000 in direct spending. Anticipated Totals 1600 visitors, 550 room nights, $615,000 direct spending Future Activities Conducted site visit with North American Sports Group. Toured facilities for possible lacrosse, soccer, flag football and beach soccer. Met with Parks and Recreation to discuss staffing needs for tournaments. Assisted IBC tournament director with tournament supplying visitor guides, folders, coupons and group discount for Sun and Fun Water Park. Continued work on website adding several new pages featuring golf course list and new events to calendar. Attended Lee County Sports Organizing Committee meeting to discuss needs for July 2014 National Roller Hockey Championships. Met with IAGTO staff and attended North America Golf Tourism Conference in Marco Is. Attended Collier County Sports Council meeting to discuss structure, funding and membership dues. Met with NCRP gymnasium staff to prepare for State Championship in Kicks Karate, event will bring 300 athletes and 600 spectators. Visited Norris Pool and meet with T2 swim club director to discuss new events for future Held conference call with Ft. Lauderdale Strikers. Team is part of NASL (North American Soccer League) and are looking to hold open tryout in Naples and run clinic/scrimmage. Reached out to National Softball Association (NSA) president Hugh Cantrell to discuss future NSA events in girls and adult divisions. Assisted USSSA baseball with preparations for July tournament—Anticipated 45 teams for 3 day tournament and 400 room nights. July 22, 2013 Tourism Staff Reports 10 a-g 11 .S"r+ A 3 MAtr,�,tot n i '' {��,i rg ici. OMMAC- UK REPRESENTATIVES- Oonagh McCullagh HIGHLIGHT OF THE MONTH: IPW (Pow Wow), Las Vegas, 9-12 June 2013: OMMAC attended International PowWow, newly branded as IPW, together with 3 Wert& our German office. This was an extremely successful event, and provided a forum for back to back meetings with tour operators and leading decision makers within the industry. A full report with follow up actions resulting from the IPW meetings will be sent to all local partners. Additionally OMMAC attended the Visit USA UK Event &the Visit USA France Event at IPW. IAGTO— NAC, Marco Island, 24-29 June, 2013: OMMAC project managed, implemented and attended the IAGTO North American Convention 2013 which took place in the Marco Island Marriott Beach Resort, Golf Club & Spa. OMMAC spearheaded the project, which has brought invaluable exposure to the region. This year's NAC was billed as one of the most successful ever, attracting a record 275 delegates/attendees including 92 golf tour operators from 21 countries and representatives from more than 100 golf resorts, courses, hotels, inbound operators and tourist boards from the USA, Canada, Central America and the Caribbean. OMMAC secured co-op sponsors for the event from nine Industry Partners plus additional co- headline sponsorship from brand leading partners of Brand USA; Visit Florida & Moet Hennessy group—which together with added budget provides an excellent brand partnership for future collaborative opportunities— keeping our destination top of mind as a leading destination of choice for the aspirational traveller. Held over 40 meetings with potential tour operator buyers &introduced them to product not currently contracting — many are introducing our area for the first time—almost all operators we met with wish to contract our area. Full report will follow including leads to all our industry partners. We were very proactive on the PR side &worked closely with the Naples PR office— press releases were issued prior to the event/ social media was exploited including creating a hash tag &distributing this to all delegates/ JoNell, Naples PR assisted with S. Media posts & journalist pre visit tour—for additional exposure/We worked closely with the IAGTO journalist recording the event/ also the photographer to assist recording the event. Secured interviews for J Wert for reporting journalist &0 McCullagh was interviewed for local S. West Florida TV - Wink News—see link below: httr://www.winknews.com/Local-Florida/2013-06-28/International-golf-group-brings-business-to- Marco-Island#.UdA5a Wt5mSO MARKET UPDATE: • British Airways prepares for aircraft deliveries. British Airways is to receive its first Dreamliner Boeing 787s later this month, followed by its first Airbus A380 in July, it has announced. July 22,2013 Tourism Staff Reports 10 a-g 12.,w k %t wtLW1 t, r1�elrc "The delivery of these exciting aircraft opens a new chapter in British Airways' history. We are proud to be leading the way in Europe in operating both these aircraft types, "said Keith Williams, chief executive at BA. "These deliveries form the centerpiece of the £5bn investment British Airways is making in new aircraft, smarter cabins, superb lounges and new technologies to make travel more comfortable in the air and on the ground." After training in Manston Airport, Kent and trials at Heathrow, the A380 will fly from Heathrow to Los Angeles from 15 October then to Hong Kong on 15 November. • New Brand USA training launches. Brand USA has unveiled a new online training platform for travel agents in the UK&Ireland. The new tool, USA DiscoveryProgram, includes information on the US states and ideas on holiday themes so agents can cross- sell destinations within the country. The system has also been integrated into social media and includes a forum where agents can share knowledge. Those that complete the course will be named as a USA Specialist with invitations to events, roadshows and fam trips. It has initially launched with quizzes based around'Big City Buzz','the Great Outdoors' and'Winter Sports'with others including Food and Drink, Music/Heritage/Culture and Fly/Drive to be added. "We hope the USA discoveryProgram will provide agents with the knowledge and skills needed to sell the USA more effectively to their customers, "said Chris Thompson, president and CEO, Brand USA. • Brits"Second fastest growing luxury consumers". British consumers are one of the fastest-growing luxury hospitality groups, a new luxury hotel index has found. Digital Luxury Group's World Luxury Index into the hotel market found Brits to be the second biggest growing sector for luxury travel, up 8.5%, behind only Russia at 12.8% and ahead of China's 3.3% growth. New York and the US generally dominate luxury hotel stays, while London, Dubai and Paris were the top growing destinations. Based on 133 million consumer online searches, the results found interest in luxury hotels to be up 1.5% on last year, with 'luxury major' hotels like Ritz-Carlton leading growth. Hilton led the way in the'upper upscale'category while Four Seasons has seen the most increase in the'luxury exclusive'group. "The luxury hotel market is very heterogeneous from one market to the other. We have defined for this study 3 main categories: luxury brands integrated to hotel groups and hotel groups that are playing mainly or only in the luxury market segment. In the three categories, emerging markets are showing increasing interest for luxury hotel brands and the US market is by far the dominant market with the most connected and savviest consumers,"said Samad Laaroussi, holder of the Chair of Luxury Hospitality of Ecole hoteliere de Lausanne. July 22, 2013 Tourism Staff Reports 10 a-g 9°.:4/4--«t'tarkuill nd • Airlines make an average of Four dollars per passenger. Airlines make an average of around $4 per person, less than the cost of a sandwich, according to the latest report from IATA. Tony Tyler, the director general and CEO of the International Air Transport Association, made the comparison as he unveiled the latest forecast for the industry. He said airlines' margins remain weak, even though IATA has upgraded its global outlook for the industry to a $12.7 billion profit in 2013, $2.1 billion better than the $10.6 billion profit projected in March of this year. "This is a very tough business. The day-to-day challenges of keeping revenues ahead of costs remain monumental. Many airlines are struggling," he said. While revenues are expected to total $711 billion this year, the net profit margin is expected to be 1.8%. "Indicative of the characteristically razor thin profits of the airline industry, even this small margin will make 2013 the third strongest year for airlines since September 11 2001," said the report. IATA said although profitability is thin, airlines have managed to improve their performance over the last seven to eight years through more efficient use of assets and through selling ancillary services. Giving a regional break down, IATA said all regions are expected to report a profit in 2013, with some being stronger than others. • France: Additional air service launched with XL Airways inaugural flight between Paris and Miami in June, 2013 Upcoming Events DATE SPECIAL EVENT LOCATION July 3-4 ! V USA Travel industry&media events London July 9 Visit Florida Recipease Trade&Media event-Focus on London Food in Florida July 30 BA/ Brand USA event London MARKETING/SALES/PROJECTS &ACTIVITIES: The major sales and marketing focus for this month has been the planning, preparation and attendance at both IPW and the IAGTO NAC event in June. OMMAC spearheaded the IAGTO NAC event and have been liaising closely with IAGTO as well as local suppliers to ensure that the event was a great success which profiled the destination fully to the influential and important golf buyers coming into the region. July 22, 2013 Tourism Staff Reports 10 a-g aw � kf a �3' f as4 t�at�r1�s� ).wiry,_ area IAGTO— North American Convention June 2013 The planning and preparation for the IAGTO NAC has been a time-intensive activity to ensure that all partners are happy and ensuring adequate exposure and that the event profiles Florida's Paradise Coast to its best potential. To date the event has achieved the highest number of delegates recorded at a North American event. Key activities for the month include: • Acting as a single point of contact for IAGTO through which to plan their annual event • Over and above the sponsorship achieved with Moet Hennessy, we also secured additional sponsorship from Visit Florida & Brand USA. • Liaison with both sponsor partners to ensure they achieve their objectives and are profiled adequately. • Negotiating preferential rates for transfers and ground transportation in Paradise Coast for Moet Hennessy &IAGTO. • Preparing agendas/itineraries and event planning to ensure that delegates get to experience the best of Paradise Coast • Preparation of budget sheets, action plans and participating industry partner spreadsheets. • Preparing inclusions in the welcome packs — liaising with partners to secure giveaways and collateral • Securing prizes for golf tournament from key partners • Attending the event and acting as project managers/coordinators on the ground • Preparing and distributing a press release to announce the headline sponsor for the event • Working closely with host resort&their team at the Marco Island Marriott &attended 7 lead briefing in the pre-conference meeting with the resort team &IAGTO • Prep for presentations during buyer&supplier briefings. • Secure high profile slot for 3 Wert at welcome &closing events. PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: CONTACT ACTIVITY RESULT Trade media and golf IAGTO NAC 2013 Press OMMAC worked with Florida's Paradise media Release Coast to produce a press release in advance of the event. We distributed to key trade and golf Golf Today IAGTO NAC 2013 Following the distribution of OMMAC's Coverage press release, we achieved coverage in Golf Today online—see bleow. IAGTO NAC 2013— Headline sponsor press OMMAC created and distributed a press Headline sponsor release release announcing the headline sponsor for the welcome cocktail reception — Moet Hennessy. July 22, 2013 4,0,2; y Tourism Staff Reports 10 a-g � 15 .000344/44,.-*%t kiarkt ks a la a 3...T 1a5 p 1,ar M- Wild Travel Magazine / Following the Visit Florida OMMAC is following up for coverage. NatGeoTraveller.com Media Mission, OMMAC is liaising with Lauren for Lauren Jarvis two commissions in Wild Travel Magazine and NatGeoTraveller.com. Conde Nast Traveller OMMAC is liaising with Lydia is travelling to the US in September Lydia Gard, a writer for &OMMAC is following up. Lydia Gard glossy high end travel publication, Conde Nast Traveller Social Media: Ongoing - continue to OMMAC is following up on various Facebook and Twitter develop the Paradise opportunities to link with other partners Coast UK Facebook page in order to generate wider reach traffic and Twitter account. across platforms. Estimated Value Summary of Leads/Activity Lead /Activity Media—Value Potential Economic Impact$ Room Nights Golf Today online $23,516 Additional TBC Additional / Attached: • See below online coverage from Golf Today: http://www.golftoday.co.uk/news/yeartodate/20 1 3/iagto.htm I • Our generated Press Release featured on IAGTO's website: http://www.iagto.com/Public/Media/PressRelease/Details.aspx?id=bc8c74c3- b613-4bc2-9307-a9aa8529ce57 • IAGTO's own Press release featured: http://www.iagto.com/Public/Media/PressRelease/Details.aspx?id=4a3f2f83- 043a-4c21-ac58-9ce6edfdead6 July 22,2013 Tourism Staff Reports 10 a-g kte DIAMONDE--EUROPEAN AN REPRESENTATIVES--STEimANtE P:1t`3.,,N 'IAS\ MA-Ni(: GENERAL SUMMARY OF ACHIEVEMENTS- APRIL-JUNE Tour Operators o FTI: Conducted training session for their reservation, product and customer relations team of 23 people in their head office in Munich on June 12, 2013. o FTI: Our radio promotion has been on air for 12 days on radio station RPR 1 and the trailer has been featured approx. 60 times. The homepage with the raffle created approx. 5.000 clicks and approx. 2.000 have gone further to our microsite. The media value for this promotion is approx. 120.000 Euros.Additional newsletter has been sent out to 10.000 travel agencies on May 22, 2013. o Skytours: Secured and realized joint marketing activity, including feature in newsletter sent to a total of 65,000 Swiss consumers on May 24, 2013, landing page featuring detailed travel report on the NAP area and logo banner. Additionally we secured a foc facebook post on Skytours fanpage linking to the landing page. o Flextravel: Held sales training for a total of 10 sales and reservation agents in their head office on May 29, 2013. o Knecht Reisen: Held sales training for 6 sales and reservation agents in their head office on May 29, 2013. o Canusa: The vacation Builder went online May 6, 2013. A first promotion will feature a banner on Canusa's starting page in rotation with Deep South and Texas. This is the link to the final version of the project: http://www.canusa.de/traumreise-florida.html o Canusa: Executed a destination training for 4 agents at their office in Munich on June12, 4 agents in their office in Stuttgart on June 18, and 4 agents in their office in Hannover on June 25. o America Unlimited: Executed a destination training with the North America Specialist for 8 agents (including directors and marketing staff) on May 22, 2013. o America Unlimited: Featured a Fly&Drive combination New York/Florida for 12 days in their newsletter from March 27 on. It included a 1 night stay in Naples and was the first offer placed on the page from a total of 4. The newsletter goes out monthly to 130.000 subscribers and was free of charge for us! o TUI: Confirmed and executed marketing package of 6.500 Dollars for a TUI Newsnet article combined with a newsletter on one of their travel agency chain portals, TUI Leisure Travel. o Explorer Fernreisen: Featured a Florida Fly&Drive offer combined July 22,2013 Tourism Staff Reports 10 a-g 1 ,NW ova vs Marty,t+Land with some hotel offers in their newsletter from April 02, 2013. Marriott Marco Island has been part of the listing of hotels. It was sent out to 40.000 subscribers and normally costs 1 .000 Euros for a destination to be featured but was free of charge for us. o Explorer Fernreisen: Executed a destination training for 7 agents in their sales office in Stuttgart on April 05, 5 agents in their sales office in Hannover on May 22, and 3 agents in their sales office in Munich on June 12. Travel Agents o Sales calls: Total of 39 personal visits to travel agents in Germany, Switzerland, Austria, Netherlands EVENTS o Trade Shows: • IPW 2013: Attended IPW in Las Vegas from June 9-13, 2013. Held meetings with a total of 18 accounts from the DACH and Benelux market but also assisted with meetings with accounts from other marekts. Please see additional trip report for more information on the meetings held. o Roadshows • Visit Florida roadshow: Attended the 5 days roadshow in Germany and Switzerland, which was a mixture of travel agent evening functions and tour operator destination trainings. • MWR Winterwelten: Final preparations for the roadshow, including a personal meeting in Frankfurt. The USA workshop will be shared with Discover New England and the Florida Keys and Key West, as well as Meier's Weltreisen, which gives each partner a 15 minute time slot for their presentation. We have provided them with images and text for the workshop booklet and have also offered to bring decoration for the workshops. o Travel Agent Functions • Reiseburo Wintraken: Supported B2C event for 100 hand pciked customers of the TA by sending information about the area and small give-aways. As the featured destination was Florida, the NAP informational material was highly requested. The follow up has shown that the event was a great success for the TA. MARKETING o Facebook: Executed and evaluated another round of facebook July 22, 2013 Tourism Staff Reports 10 a-g 184gkifftits Mark 0 ittold P 4'c veread x„ t advertising in cooperation with h2ko. The advertising was done in multiple intervals. Up to date, the German facebook fanpage counts over 5,500 fans!! Numbers are still growing. The monthly data analysis is done in coop with Paradise Ads Henry. o Mailing • Supercomm Mailing: Executed a travel agent mailing sent out to 28,900 recipients in Germany, Switzerland and Austria. • NAP Newsletter: Sent out a dedicated Naples newsletter on May 06, 2013 to 2843 travel agents in DACH. o Other • Airberlin: Summer 2013 campaign went online with updated Microsite, Facebook Post, Ground Offer, N24-TV Cut Ins and a radio campaign on rs2. • Visit Florida Blog: Positioned another blog entry including information about the Dolphin Explorer on the Visit Florida blog section on their website foc. Secured 2 more entries for July. MEDIA o Extra Golf: Secured inclusion of Naples and The Ritz Carlton Golf Resort Naples into the May issue of the Austrian Golf magazine Extra Golf foc. Please find a copy of the feature attached. o Ab in den Urlaub: Secured Everglades as a nature feature into the "Ab in den Urlaub" customer magazine May issue foc. Please find a copy of the feature attached 4- ADMINISTRATIVE/OTHER o Brochure fulfillment: 331 in total SUMMARY OF TOUR OPERATOR ACTIVITIES Top 15 Tour Operator Accounts Tour Operator t u t u Foll w lip FTI, Laura Huetter o Received results for the radio campaign: our promotion has been on air for 12 days on radio station RPR 1 and the trailer has been featured approx. 60 times. The homepage with the raffle created approx. 5.000 clicks and approx. 2.000 have gone further to our microsite. The media value for this promotion is approx. 120.000 Euros. In May we continued with a travel agency display promotion to push bookings for July 22, 2013 Tourism Staff Reports 10 a-g 1.ss .tr<2 i2se ' i a t.artcics:« ' summer again. Considering what Ulrike Grube said during ITB meeting, this might attract last minute bookings. Also received contact of the winner of the trip: Kristina Scherer. We have provided her with information material for her trip. o Unfortunately we had to learn that our joined campaign did not realize as planned in first hand. 3 parts have been agreed upon: the radio promotion incl. the microsite, counter displays and a newsletter with ab-in-den-Urlaub. The last part was not delivered as FTI had to learn that in such a newsletter only one destination/hotel can be featured. This newsletter was sent out by Julia Wohlschiess at her last days with FTI (she left end of February) and was not approved by neither Fort Lauderdale nor us. We informed FTI that we would not accept this missing part of our agreement, even more as it was one of the most valuable ones. After discussing with their marketing department we agreed to reduce our budget by 1 .500 Euros (half of the amount agreed upon) and we negotiated to spend this money in an additional newsletter for Naples only now. In week 21 FTI has included our destination in both of their newsletters - B2B (10.000 agencies) and B2C(130.000 clients), which is a real good deal for us and gives us even more exposure for our marketing budget of 3.000 Euros than previously agreed upon. Budget wise no changes were needed, so this is just FYI! Please find this newsletter attached. o Prepared a detailed and customized presentation for the training session on June 12, 2013. o Contacted Sebastian Wagner (Senior July 22, 2013 Tourism Staff Reports 10 a-g t 20 "x"9441/4,1tirt€ttilmi = ,a< gR f r Jae IFsw sLu ': Product Manager North America), with regards to a possible meeting during the research trip. Canusa o Approved layout and input for the Vacation Builder. We made sure that Karin Buhse the diversity of our area is well communicated and provided our latest logo. Also Visit Florida managed that the VIP regions get an additional Point of Interest and are well represented on top of the entire page. o Sent some additional travel information to the winner of the Canusa Insider Community raffle, along with a personalized congratulations letter. o The vacation Builder went online May 6, 2013. A first promotion has featured a banner on Canusa's starting page in rotation with Deep South and Texas. This is the link to the final version of the project: http://www.canusa.de/traumreise- florida.html This banner is placed on the home page, all Florida product pages, the USA travel page, the CANUSA raffle page and on the Canusa media center. Also it is included in a Canusa Newsletter and on their Facebook Page. o Further external promotions will be: - Google Adwords - Facebook Ads - Performance Advertising - Affilinet To achieve optimum results, external promotion will be adjusted weekly depending on the success of the single channels. o Prepared a customized presentation for July 22,2013 Tourism Staff Reports 10 a-g 4(td 2 1 i.now Wand t:a «&ate the various sales training sessions on their sales offices America o Timo placed a Fly&Drive combination Unlimited New York/Florida for 12 days in their own newsletter from March 27 on. It includes a Timo Kohlenberg 1 night stay in Naples and is the first offer placed on the page from a total of 4. The newsletter goes out monthly to 130.000 subscribers and was free of charge for us! We recognized that the Naples hotel (Gulf Coast Inn) was not featured with a picture so far, so we requested pictures from the hotel and provided them with these. They included them now at the description of this trip on their website. o Prepared detailed and customized presentation for the sales training held on May 22, 2013 o Contacted Timo with regards to his availability during the round tables trip TUI o Confirmed marketing package of 6.500 Dollars for a TUI Newsnet article Carmen Knieps/ combined with a newsletter on one of Nadine Rokhar their travel agency chain portals, TUI Leisure Travel. Also provided input already like text, images and logo. o Received booking numbers for winter 2012/13. They report a tremendous increase of 240%which puts them up to over 4.000 roomnights now. However, the comparison to 11/12 is not totally correct as in this period they moved the month of April into the winter season for the first time. In previous years this traditionally strong month was always part of the summer season. This might also be a reason why summer '13 numbers are currently down by 14%. o Placed the confirmed TUI Newsnet article online and sent out the newsletter to the July 22,2013 Tourism Staff Reports 10 a-g a �' 3 22 �' tsr 1st vui rar Est $er 3€i �Mot TLT travel agencies to promote our area. We will report click rates as soon as Flextravel, o Preparation of Flextravel dedicated Switzerland presentation for sales training in their head office in May. Karin Bachmann Knecht Reisen, o Preparation of Knecht Reisen dedicated Switzerland presentation for sales training in their head office in May. Lukas Schultheiss o Followed up on the performance report on the online promotion we realized in February. The newsletter was sent to 36,648 recipients and 41% have opened the email. Resulting the newsletter, 630 people, which equals 4%, have opened the Knecht Reisen website and looked up NAP. o Held product meeting in their head office in Aarau on May 29, 2013. Lukas very happy with the booking numbers and cooperation with us. Discussed about the editorial for the 2014 brochure again and agreed that in case we will participate again, we will change the focus of the area description to nature and activities. Also discussed about new hotel images for the next brochure which we have provided. Skytours, o Negotiated on joint marketing activity Switzerland and secured package price of 1,500 USD for newsletter feature and NAP Anja Meier dedicated landing page. o Wrote travel report on RO's personal fam trip to the area in April this year and provided Skytours with images for landing page and newsletter o Approved layouts Thomas Cook, o Contacted Yvonne in order to coordinate a sales training for their July 22,2013 y J Tourism Staff Reports 10 a-g lot 23 $.44/4C8 Mitt40 WOO ✓- � 4ta��a�' t tw�rgacirs .�,., Germany reservation teams. We learned that the group is currently undergoing a change Yvonne Schmidt in set up of the reservation and sales teams that will be outsourced. Therefore there are no trainings possible in 2013. o Contacted Yvonne with regards to her availability for a meeting during the research trip. DERTOUR, Katja o Contacted the North America Product Wagner, Mareike Management team with regards to a Emmel possible meeting during the round tables research trip. Meier's o Contacted Heike Pleuter (Product Weltreisen, Heike Manager) with regards to a possible Pleuter meeting during the round tables research . Hotelplan Suisse, o Contacted Anja Meier (Contracting Anja Meier Manager) and Laura Kruker (Marketing Manager) with regards to a possible meeting during the round tables research trip. Kuoni Switzerland o Contacted the North America product team with regards to a possible meeting during Aug. research 4- Secondary Accounts TOUT',Operator - ,141'',Y. Activity Follow Up American Vacations o Assisted TO Agent with a 2 nights comp stay in the area Harry van Os o Followed up on the NAP fam trip of Dutch agent Harry van Os to NAP. The agent was very thankful for assistance and organized comp stay at Hilton Naples. He stated that there is much more to experience in NAP than he had thought, thus it was a great opportunity that he got to stay there for 2 nights. Explorer Fernreisen o In their newsletter from April 02, 2013 they featured a Florida Fly&Drive offer combined with July 22,2013 Tourism Staff Reports 10 a-g v' i 24 . 4 ,�14 rsaatsan'l `7 w I°,wr its Jutta Giovannoni some hotel offers. Marriott Marco SUMMARY OF TRAVEL AGENTS ACTIVITIES 4- Personal Sales Calls May: 21 travel agencies in Bremen and Hannover June: 16 travel agencies in Augsburg and Upper Bavaria 4. Booking Assistance o TUI Reisecenter: Assisted Monique Sassine from TUI ReiseCenter in Switzerland with detailed information about fishing possibilities in Marco Island. We have recommended 3 different tours to her. o DERPART: Assisted Thomas Norhausen with detailed information about airboat tours in the Everglades including recommendation of 3 tours as follow up to the Visit Florida roadshow. o Kuoni Reisen: Assisted Nadine Jerg from the Swiss TA with finding a suitable hotel in Naples for her clients. As she stated a central location to be most important, we have suggested the Inn on Fifth and further given detailed information about places of interest in NAP. o America Unlimited: Assisted Julia Gaf3mann, sales manager at the USA specialist with a 2 nights comp stay in Naples for November. Established contact with the Inn on Fifth and requested assistance. 4 Dinner Events o DIAMONDE DINNER EVENT • Dates: April 16, 2013 • City: Dusseldorf • Location: Zin Zin (www.zin-zin.de) • Profile of attendees: Senior travel agents and owners of high and very high potential travel agencies based in Dusseldorf and surrounding. • Feedback: It was a very exclusive dinner event in the heart of Dusseldorf, directly located on the famous "Ko", one of the most high-end shopping streets in Germany. The upscale restaurant was not known by most agents and TAs have been impressed by DiaMondes effort to present them new and special places. We exclusively rented the restaurant which made it very exclusive. We have received exceptional feedback during the evening and a personal thank you email was sent to all attendees. o DIAMONDE DINNER EVENT • Dates: May 15, 2013 • City: Wiesbaden July 22,2013 ay Tourism Staff Reports 10 a-g 25,•'*'9..4p10*Matkotilan41 S'- • Location: Restaurant Truffel ( http://www.trueffel.net/) • Profile of attendees: Senior travel agents and owners of high and very high potential travel agencies based in Wiesbaden and greater surrounding • Feedback: It was a very exclusive dinner event in cooperation with the luxury tour operator airtours. It took place at an upscale fine dining restaurant, which is located next to their fine food shop; The location was very well known amongst the travel agents, however none of them have been there before which made the event even more special. We exclusively rented the restaurant part. Airtours has taken care of sending out the invitations and thus invited TAs with very high booking potential in a 100km circle around Wiesbaden. We have received exceptional feedback during the evening and a personal thank you email was sent to all attendees. o DIAMONDE DINNER EVENT • Dates: June 24, 2013 • City: Freiburg • Location: Restaurant Kreuzblume (http://www.hotel-kreuzblume.de) • Profile of attendees: Travel agents from very high and high potential agencies in Greater Freiburg. Airtours invited only its best producing travel agencies in this area, which even included smaller cities within a one hour drive. • Feedback: It was a very exclusive dinner event in cooperation with airtours. It took place in a very individual and re-opened restaurant, centrally located in the old town of Freiburg, which we rented exclusively. The restaurant was not known yet among the agent but received outstanding feedback. The event was a great success and we received exceptional feedback during the event and even afterwards through emails. A personal thank you email from our side was sent to all attendees. SUMMARY OF MEDIA ACTIVITIES -4 Press Releases o Created a press release on the IAGTO for the German speaking market to be distributed to a major PR and Media databse. The press release was done via Schirm Communication. 4 Paradise Advertisement o Proof reading: • Finalized the proof reading of the German visitor guide. o German website: Identified errors on the webiste, such as the webcams and newsletter button and forwarded the issure to Miles July 22,2013 Tourism Staff Reports 10 a-g $ 26,1494p100-00.vta 0,00tiLu l ' 0'00 0# s t 4 P9cr,d vt igLitir% n. Media. Suggested ideas to improve user friendliness of the website. Initiated a conference call with Steve Berlin from Miles to discuss some possible changes of the webiste. We offered to translate various texts to add more content to the page. Layout and design changes to be discussed with JW. SUMMARY OF MARKETING ACTIVITIES o Facebook: Continuous maintenance of the facebook page. o Website: • Provided Jack with more links for the homepage. For Thomas Cook we stepped back to the PDF version as they are not able to give an online link directly to our hotel listing, only by charging. We will discuss with Yvonne at PowWow the latest. • Researched an agency that can translate some short image clips into German. Contacted the agency Redpinata to seek more information. Contacted Harry from ParadiseAds to request which clips are available. o Mailings: • Newsletter: Sent out a dedicated Naples newsletter on May 06, 2013 to 2843 travel agents in DACH. The newsletter covered a family theme, including the Dolphin Explorer and Children Museum of Naples, as well as addressing the possibilities of vacation homes for families. • Supercomm: Sent out an active and outdoor activities themed newsletter to 28.900 agents in DACH on Thursday, June 27, 2013. We have included a quiz and raffle, the gift being an outdoor camcorder. The winner has yet to be drawn. o Other • Visit Florida: Secured and published a blog entry on Visit Florida's online blog series foc, featuring a tour with the Dolphin Explorer. The blog entry was announced on Visit Florida's as well as our facebook page. http://www.visitflorida.com/de/articles/2013/naples-dolphins- wiebke-german-insider- 05022013.html?CID=SM Facebook Insiders Germany. We have also secured a second blog entry, introducing various tours in the area. The blog is to be put online in the first week of July. • Airberlin: Stayed in contact with the German office in order to assure timing. Unfortunately Mrs. Fachr has been out sick for more than a week and the project was on hold for that time. July 22, 2013 Tourism Staff Reports 10 a-g k 27 oto 'm ra.ktAra`€a Wand Parsec∎sf' � 0 In order to be well prepared when the campaign starts we looked already at changes that need to be made in comparison to the last campaign: • Received new logo from Paradise • Need to request new picture and TV material from Paradise • Requested approval for the text on the microsite: can the boxes stay as last time? • Requested update on events from Jonell • Contacted the Doubletree Suites for the needed certificate of 3/4 nights. • Provided airberlin with the contact of the new rep for Fort Myers The updated microsite went online May 09, 2013 and is promoted by a radio campaign on German station "rs2" during the week from May 13, 2013. We made sure that the Doubletree, who sponsored 3 nights for the raffle, is represented with their logo on the respective raffle page and provided input for the radio feature with our Press Kit. We have been spending quite some time in following up with airberlin to guarantee the early start of the campaign. Requested approval for all parts of the campaign and made sure that Naples will be presented appropriately with enough pictures. July 22,2013 Tourism Staff Reports 10 a-g 28 0 k e%%I satUAnd VISITOR CENTER REPORTS-:Nancy Kerns • Served on the TDC Grant Review Panel that reviewed grant applicats for Non-County Owned Museums and special Marketing & Events. • Promoted and attended ribbon cutting for new crosswalk at the Four Corners. Hosted the group of city officials and other attendees for coffee and donuts at the Naples Visitor Center afterwards. • Coordinated volunteers that assisted on the 5th Avenue Dine Around for the International Association of Golf Tour Operators. Met the 200 attendees on 5th Avenue to assist with directions to their selected restaurant. Note: many of the international visitors were craving an American steak so Chops was quite busy! • Met with Karin Borgerink at Staybridge Suites to discuss community events and schedule a FAM trip. • Met with Bay Resort, Encore Cabinets, Costco, Miromar and Pelican's Nest Golf Resort for FAM trips. • FAM Trip on Naples Princess for 30 volunteers. This was hosted by the Southwest Florida Attractions Association and is always a great event for both groups. • FAM Trip to The Woodhouse Day Spa for 20 volunteers. • 2 FAM Trips on the Double Sunshine have been scheduled and postponed due to weather. • Coordinating tour and dining options for the Classic Car Club, a group of 100 that will be in Naples March 2014. • Took my little dog, HB, to work on "Take Your Dog To Work Day". We made stops at the CVB, Naples Visitor Center and Marco Island Visitor Center. HB did a good job of promoting Collier County. • Attended CVB Roundtable, CVB staff meeting, TDC meeting, BCC meeting, Business After 5, and Wake Up Naples. • Coordinated June Business of the Month, My Enviro, for the Chamber and Board of Directors. • Distributed materials to Collier County visitor centers. • Managed operations and staffing of Naples Visitor Center. July 22,2013 Tourism Staff Reports 10 a-g ' 9�kWh.*MAO,rst*LAIld r. YTD Visitor Center Statistics April- Jan-13 Jan-12 Feb-13 Feb-12 Mar-13 Mar-12 April-13 12 May-13 Big Cypress 5,736 6,401 7,950 7,943 8,693 7,226 5,250 4,308 3,009 Oasis 13,941 13,601 13,542 17,595 13,632 16,638 8,389 9,603 5,730 Everglades 9,225 11,000 8,424 12,840 12,991 18,300 8,675 10,810 5,275 Immokalee N/A 198 1,105 227 402 361 1,200 367 350 Marco 1,163 1,033 1,404 1,465 1,559 1,011 750 482 473 Naples VIC 5,379 4,397 5,605 5,399 5,015 4,383 2,722 2,685 2,262 TOTAL 35,444 36,630 38,030 45,469 42,292 47,919 26,986 28,255 17,099 June-13 June-12 Big Cypress 2,254 1,972 Oasis 4,153 4,185 Everglades 4,166 4,250 Immokalee 189 210 Marco 354 303 Naples VIC 1,621 1,435 TOTAL 12,737 12,355 July 23, 2012 Naples Marco Island Everglades CVB 1 of 50 SALES REPORT EXECUTIVE SUMMARY 6/7/2013-7/15/2013 CURRENT DEFINITE Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 31 770.0 3,746.0 6,228,458 14,554.0 98.0 Total: 31 770.0 3,746.0 6,228,458 14,554.0 98.0 CURRENT TENTATIVE Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 74 0.0 10,207.0 10,470,582 37,000.0 0.0 Total: 74 0.0 10,207.0 10,470,582 37,000.0 0.0 LEADS SENT Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 18 0.0 1,511.0 3,076,841 5,252.0 0.0 Total: 18 0.0 1,511.0 3,076,841 5,252.0 0.0 TURNED CANCELLED Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 1 0.0 45.0 43,072 65.0 0.0 Total: 1 0.0 45.0 43,072 65.0 0.0 TURNED DEFINITE Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 8 0.0 788.0 838,812 2,559.0 0.0 Total: 8 0.0 788.0 838,812 2,559.0 0.0 TURNED LOST Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 13 0.0 2,182.0 1,584,642 7,225.0 210.0 Total: 13 0.0 2,182.0 1,584,642 7,225.0 210.0 TURNED TENTATIVE Sale Rep Total Attendance Peak Economic Requested Contracted Count Rooms Impact Est Rooms Rooms Debi DeBenedetto 19 0.0 1,524.0 3,076,841 5,291.0 0.0 Total: 19 0.0 1,524.0 3,076,841 5,291.0 0.0 Report Total: 164 770.0 20,003.0 25,319,247 71,946.0 308.0 Copyright©2012 iDSS.All Rights Reserved. Printed: 7/15/2013 Page: 1 of 1 NaNaples Marco Island Everglades CVB I P 9 Detailed Staff Report 11 Task Report 2 of 50 Created - Between 6/7/2013 - 7/15/2013 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Status Due Date Closed Date Closed by User Date Contact Name 6/26/2013 American Coal Council Site with client Open 6/26/2013 From:DeBenedettoDebi 6/27/2013 American Coal Council Site with client Closed 6/27/2013 6/27/2013 Debi DeBenedetto From:DeBenedettoDebi 7/3/2013 Automotive Parts Associates Site itinerary planning Open 8/8/2013 Caprice Caster 6/24/2013 Burke Inc RFP sent to partner Open 7/24/2013 Kim Hardin From:DeBenedettoDebi 6/10/2013 Debi's Activity Tracking Account Attend Meeting/Show/ Closed 6/10/2013 6/10/2013 Debi DeBenedetto Conference Debi DeBenedetto From:DeBenedettoDebi 6/25/2013 Debi's Activity Tracking Account Assisted Mtg Planner Closed 6/25/2013 6/25/2013 Debi DeBenedetto Debi DeBenedetto From:DeBenedettoDebi 6/25/2013 Debi's Activity Tracking Account Assisted Mtg Planner Closed 6/25/2013 6/25/2013 Debi DeBenedetto Debi DeBenedetto From:DeBenedettoDebi 6/7/2013 Debi's Activity Tracking Account Attend Meeting I Show/ Closed 6/7/2013 6/26/2013 Debi DeBenedetto Conference Debi DeBenedetto From:DeBenedettoDebi 6/27/2013 Debi's Activity Tracking Account Assisted Travel Agent Closed 6/27/2013 6/27/2013 Debi DeBenedetto From:DeBenedettoDebi 6/28/2013 Debi's Activity Tracking Account Email Closed 6/28/2013 6/28/2013 Debi DeBenedetto From:DeBenedettoDebi 7/15/2013 Destinations, Meetings& Assisted Mtg Planner Open 7/15/2013 Incentives, Inc. Kim Beaulieu From:DeBenedettoDebi 7/2/2013 Dolphin Transportation Specialists Sales-Fam Itinerary Open 10/29/2013 From:DeBenedettoDebi 6/28/2013 Gear Promotions Proofing Marketing Closed 6/28/2013 6/28/2013 Debi DeBenedetto materials From:DeBenedettoDebi 7/3/2013 Gear Promotions Send Promotional Item/ Closed 7/3/2013 7/3/2013 Debi DeBenedetto Task is assigned to multiple people Printed: 7/15/2013 Copyright©2004-2013 iDSS.All Rights Reserved. Page: 1 of 5 July 23,2012 Task Assigned User: Debi DeBenedetto Detailed Staff Report 11 Create Account Name Task Type Status Due Date Cl6aafroDate Closed by User Date Contact Name Collateral From:DeBenedettoDebi 6/28/2013 Go Golf Events Followup Call Closed 6/28/2013 6/28/2013 Debi DeBenedetto From:DeBenedettoDebi 6/25/2013 Go Platinum Transportation, LLC Inventory Threshold Closed 6/25/2013 6/25/2013 Debi DeBenedetto Notification From:DeBenedettoDebi 6/11/2013 Harbor City Travel&Tours Sales-Earn Itinerary Open 6/6/2013 From:DeBenedettoDebi 6/26/2013 Hilton Marco Island Beach Resort Rfp enhancement granted Closed 6/26/2013 6/26/2013 Debi DeBenedetto &Spa Jim Glionna From:DeBenedettoDebi 6/11/2013 Kinsley&Associates Prospecting sales Closed 6/11/2013 6/11/2013 Debi DeBenedetto From:DeBenedettoDebi 6/26/2013 LaPlaya Beach&Golf Resort RFP sent to partner Closed 6/26/2013 6/26/2013 Debi DeBenedetto From:DeBenedettoDebi 6/25/2013 Legendary Journeys Assisted Travel Agent Closed 6/25/2013 6/25/2013 Debi DeBenedetto Cheryl Hyman From.DeBenedettoDebi 7/3/2013 Legendary Journeys Assisted Tour Operator Closed 7/3/2013 7/3/2013 Debi DeBenedetto From:DeBenedettoDebi 7/1/2013 Lincoln Healthcare Events RFP sent to partner Closed 7/1/2013 7/1/2013 Debi DeBenedetto From:DeBenedettoDebi 7/2/2013 Marco Island Marriott Beach RFP follow up Open 7/22/2013 Resort,Golf Club&Spa From:DeBenedettoDebi 7/2/2013 Marco Island Marriott Beach Site with client Open 8/8/2013 Resort,Golf Club&Spa From:DeBenedettoDebi 6/26/2013 Marco Island Marriott Beach Site with client Open 8/8/2013 Resort,Golf Club&Spa From:DeBenedettoDebi 6/27/2013 Marco Island Marriott Beach Sales-Earn Itinerary Open 7/27/2013 Resort,Golf Club&Spa From.DeBenedettoDebi *Task is assigned to multiple people Printed: 7/15/2013 Copyright©2004-2013 iDSS.All Rights Reserved. Page: 2 of 5 July 23, 2012 Task Assigned User: Debi DeBenedetto Detailed Staff Report 11 Create Account Name Task Type Status Due Date CldeuitDate Closed by User Date Contact Name 7/1/2013 Marco Island Marriott Beach RFP follow up Closed 7/1/2013 7/1/2013 Debi DeBenedetto Resort,Golf Club&Spa From:DeBenedettoDebi 6/7/2013 Michelle Pirre CVB Project Closed 6/6/2013 7/15/2013 Debi DeBenedetto From.DeBenedettoDebi 6/26/2013 Naples Bay Resort Website update Closed 6/26/2013 6/26/2013 Debi DeBenedetto From:DeBenedettoDebi 7/15/2013 Naples Beach Hotel&Golf Club Rfp enhancement granted Open 8/15/2013 From:DeBenedettoDebi 6/26/2013 Naples Beach Hotel&Golf Club Rfp enhancement granted Closed 6/26/2013 6/26/2013 Debi DeBenedetto Leanne Pawlowski From:DeBenedettoDebi 7/15/2013 Naples Beach Hotel&Golf Club Assisted Mtg Planner Closed 7/15/2013 7/15/2013 Debi DeBenedetto From:DeBenedettoDebi 7/15/2013 Naples Marco Island Everglades Assist Meeting planner Open 7/22/2013 CVB -sales kit email photos or video From:DeBenedettoDebi 6/10/2013 Naples Marco Island Everglades Attend Meeting/Show/ Closed 6/10/2013 6/10/2013 Debi DeBenedetto CVB Conference Debi DeBenedetto two hour nreo for collaborate anoointments-null/.orint sort and make a book and review 6/17/2013 Naples Marco Island Everglades Assisted Travel Agent Closed 6/17/2013 6/17/2013 Debi DeBenedetto CVB From:Satka/mmelback 6/25/2013 Naples Marco Island Everglades Assisted Mtg Planner Closed 6/25/2013 6/25/2013 Debi DeBenedetto CVB Debi DeBenedetto From:DeBenedettoDebi 6/25/2013 Naples Marco Island Everglades Web Update-Delegate Closed 6/25/2013 6/25/2013 Debi DeBenedetto CVB Angela Aline From:DeBenedettoDebl 6/26/2013 Naples Marco Island Everglades Assisted Mtg Planner Closed 6/26/2013 6/26/2013 Debi DeBenedetto CVB Debi DeBenedetto From:DeBenedettoDebi 6/26/2013 Naples Marco Island Everglades Assisted Mtg Planner Closed 6/26/2013 6/26/2013 Debi DeBenedetto CVB Debi DeBenedetto From:DeBenedettoDebi 6/26/2013 Naples Marco Island Everglades Followup Call Closed 6/26/2013 6/26/2013 Debi DeBenedetto *Task is assigned to multiple people Printed: 7/15/2013 Copyright©2004-2013 iDSS.All Rights Reserved. Page: 3 of 5 July 2.5T1012 Task Assigned User: Debi DeBenedetto Detailed Staff Report 11 Create Account Name Task Type Status Due Date Cl6seftDate Closed by User Date Contact Name CVB From.•DeBenedettoDebi 6/28/2013 Naples Marco Island Everglades Assisted Mtg Planner Closed 6/28/2013 6/28/2013 Debi DeBenedetto CVB Debi DeBenedetto From DeBenedettoDebi 7/2/2013 Naples Marco Island Everglades RFP sent to partner Closed 7/2/2013 7/2/2013 Debi DeBenedetto CVB Debi DeBenedetto From:DeBenedettoDebi 7/6/2013 Naples Marco Island Everglades CVB Project Closed 6/6/2013 7/15/2013 Debi DeBenedetto CVB Debi DeBenedetto From:DeBenedettoDebi 6/28/2013 Naples Transportation,Tours and Web Update-Delegate Closed 6/28/2013 6/28/2013 Debi DeBenedetto Event Planning From.DeBenedettoDebi 7/3/2013 Naples Transportation,Tours and Site with client Closed 7/3/2013 7/3/2013 Debi DeBenedetto Event Planning From:DeBenedettoDebi 7/2/2013 NGALA Sales Event Open 8/8/2013 From:DeBenedettoDebi 6/10/2013 Paradise Advertising&Marketing Sales Project Closed 6/10/2013 6/10/2013 Debi DeBenedetto Suzanne Portner From:DeBenedettoDebi 6/28/2013 Phase V Assisted Travel Agent Closed 6/28/2013 7/15/2013 Debi DeBenedetto From:DeBenedettoDebi 6/24/2013 Professional Services Council RFP follow up Closed 6/24/2013 6/26/2013 Debi DeBenedetto Melissa Phillips From:DeBenedettoDebi 6/28/2013 Strategic Incentive Solutions Followup Call Closed 6/28/2013 6/28/2013 Debi DeBenedetto From:DeBenedettoDebi 6/28/2013 SYSCO Food Services of Central Assisted Mtg Planner Closed 6/28/2013 6/28/2013 Debi DeBenedetto Florida, Incorporated Lori Blair From DeBenedettoDebi 6/26/2013 United Fresh Produce Association Site with client Open 7/5/2013 From.DeBenedettoDebi 6/26/2013 Waldorf Astoria Naples RFP follow up Closed 6/26/2013 6/26/2013 Debi DeBenedetto From:DeBenedettoDebi Task is assigned to multiple people Printed: 7/15/2013 Copyright©2004-2013 iDSS.All Rights Reserved. Page: 4 of 5 July 23, 2012 Task Assigned User: Debi DeBenedetto Detailed Staff Report 11 Create Account Name Task Type Status Due Date Cl6sefrfOate Closed by User Date Contact Name 6/28/2013 Waldorf Astoria Naples RFP follow up Closed 6/28/2013 6/28/2013 Debi DeBenedetto From:Roland Sellen 6/26/2013 Waldorf Astoria Naples RFP follow up Closed 7/5/2013 7/15/2013 Debi DeBenedetto From:DeBenedettoDebi Total Tasks: 56 *Task is assigned to multiple people Printed: 7/15/2013 Copyright©2004-2013 iDSS.All Rights Reserved. Page: 5 of 5 06/30/2013 July 23,2012 Detailed Staff Report 11 7 of 50 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of June 2013 Toll Free Number #of Calls Minutes 800-2ESCAPE(800-237-2273) 6 22.70 PR-Editorial(800-688-3600) 32 129.58 Film Commission(800-349-5770) 0 0.00 International(239-225-1013) 1 2.55 Storm Information(800-785-8252) 0 0.00 Meeting Planner(800-830-1760) 0 0.00 Naples#1 (800-455-2604) 0 0.00 Travel Agent(888-409-1403) 0 0.00 Grand Total: 39 154.83 Phase V of Southwest Florida, Inc. Page 1 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 8 of 50 Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month of June 2013 Purpose Calls/Request Minutes Live Information 14 58.13 Special Fulfillment 4 5.70 Guide Request 901 150.55 CVB Office Referral 1 4.90 Hang up 0 0.00 Wrong Number 0 0.00 Bucket List 0 0.00 eNewsletter Signup 129 0.00 Golf E-blast 0 0.00 Meeting Planner 0 0.00 Update Accommodations Info 0 0.00 Grand Total: 1,049 219.28 Phase V of Southwest Florida, Inc. Page 2 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 9 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Guide For the month of June 2013 Guide #of Requests Quantity Area Map 103 103 Meeting Planner Guide 1 1 Rack Brochure(Portuguese) 8 8 Rack Brochure(Spanish) 4 4 Visitor's Guide(English) 888 1156 Visitor's Guide(German) 2 2 Grand Total: 1006 1274 Unigue requests for guides: 901 Phase V of Southwest Florida, Inc. Page 3 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 10 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Source For the month of June 2013 Current Year Last Year Source Month YTD %YTD Month YTD %YTD Leisure Markets 534 10,580 76.04% 3,598 18,107 57.23% Winter Northern Campaign 0 0 0.00% 0 2 0.01% Spring/Summer In-State Campaign 0 2 0.01% 0 22 0.07% Niche Markets 347 3,136 22.54% 1,480 13,001 41.09% Group Markets 10 20 0.14% 0 22 0.07% International Markets 0 0 0.00% 0 5 0.02% Miscellaneous 10 164 1.18% 13 481 1.52% Meeting Planners 0 11 0.08% 0 0 0.00% Grand Total: 901 13,913 5,091 31,640 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 4 of 20 06/30/2013 July 23, 2012 Detailed Staff Report 11 11 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Leisure Markets For the month of June 2013 Media Month YTD %YTD Consumer Magazines AAA Florida TourBook 2009 Edition 0 3 0% Arthur Frommer's Budget Travel February 2009 0 0 0% Arthur Frommer's Budget Travel June 2011 0 0 0% Coastal Living(Added Value)April 2012 0 0 0% Coastal Living April 2012 0 0 0% Conde Nast Traveler February 2013 0 770 7% Conde Nast Traveler May 2013 133 713 7% Florida Travel&Life May/June 2011 0 0 0% Florida Travel&Life May/June 2012 0 3 0% Midwest Living January/February 2010 0 0 0% Other/Unknown 2 44 0% Redbook Midwest October 2011 0 0 0% Southern Living January 2012 3 83 1% Southern Living Travel Florida 2012-2013 0 1,197 11% Consumer Magazines 138 2,813 Consumer Directories 2009 Official Florida Vacation Guide 0 0 0% 2010 Florida Insider Guide-Quick Check 0 0 0% 2010 Florida Insider Guide-Specific Target 0 0 0% 2010 Naples, Marco Island&the Everglades Visitors Guide 0 1 0% 2010 Visit Florida Magazine 0 4 0% 2010 Visit Florida Magazine-Quick Check 0 0 0% 2010 Visit Florida Magazine-Specific Target 0 0 0% 2011 Florida Insider Guide-Quick Check 0 3 0% 2011 Florida Insider Guide-Specific Target 0 1 0% Phase V of Southwest Florida, Inc. Page 5 of 20 06/30/2013 July 23, 2012 Detailed Staff Report 11 12 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Leisure Markets For the month of June 2013 Media Month YTD %YTD Consumer Directories 2011 Naples,Marco Island&the Everglades Visitors Guide 1 1 0% 2011 Visit Florida Magazine-Quick Check 0 0 0% 2011 Visit Florida Magazine-Specific Target 0 0 0% 2012 Florida Insider Guide-Quick Check 0 22 0% 2012 Florida Insider Guide-Specific Target 0 16 0% 2012 Visit Florida Magazine-Quick Check 3 496 5% 2012 Visit Florida Magazine-Specific Target 0 245 2% 2013 Florida Insider Guide-Quick Check 1 10 0% 2013 Visit Florida Magazine-Quick Check 136 767 7% 2013 Visit Florida Magazine-Specific Target 103 512 5% Florida Insider Guide April-September 2011 0 0 0% Visit Florida Magazine December 2010-September 2011 0 0 0% Consumer Directories 244 2,078 Consumer E-Marketing DestinationBrochures.com 3 43 0% Other/Unknown 5 23 0% ParadiseCoast.com 142 1,975 19% Miles Media Imports 139 1,941 Phone 3 32 info @paradisecoast.com 0 1 Interactive Text Chat 0 1 ParadiseCoast.com/Getaway Summer TAF 0 30 0% ParadiseCoast.de 0 0 0% Visit USA-France 0 0 0% Visit USA-UK 0 0 0% VisitFlorida.com 0 5 0% Phase V of Southwest Florida, Inc. Page 6 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 13 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Leisure Markets For the month of June 2013 Media Month YTD %YTD Consumer E-Marketing 150 2,076 Consumer Newspaper Americas Best Vacations Southeast Spring 2012 0 0 0% Other/Unknown 2 4 0% Visit Florida In-State Insert April 2012 0 0 0% Visit Florida In-State Insert April 2013 0 1,542 15% Visit Florida In-State Insert June 2012 0 0 0% Visit Florida Out-of-State Insert February 2013 0 2,067 20% Consumer Newspaper 2 3,613 Grand Total: 534 10,580 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 14 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Fall In-State Campaign For the month of June 2013 Media Month YTD %YTD Grand Total: *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 20 06/30/2013 July 23, 2012 Detailed Staff Report 11 15 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Winter Northern Campaign For the month of June 2013 Media Month YTD %YTD Chicago Chicago Television Campaign January-March 2011 0 0 0% Chicago 0 0 Grand Total: 0 0 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 9 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 16 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Spring/Summer In-State Campaign For the month of June 2013 Media Month YTD %YTD Fort Myers/Naples Fort Myers/Naples PBS Spring/Summer 2010 0 0 0% Fort Myers/Naples 0 0 Geo-Targeted In-State Online TripAdvisor.com(Online Geo-Targeted)April-August 2011 0 0 0% Geo-Targeted In-State Online 0 0 Other/Unknown TV Campaign Other/Unknown 0 2 100% Other/Unknown 1V Campaign 0 2 Grand Total: 0 2 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 17 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Niche Markets For the month of June 2013 Media Month YTD %YTD Niche Markets(Bridal/Honeymoon) Bridal Guide(Added Value)July/August 2013 144 169 5% Bridal Guide(Added Value)May/June 2013 34 267 9% Bridal Guide Added Value RSL July/August 2010 0 0 0% Bridal Guide Added Value RSL October/November 2010 0 0 0% Bridal Guide January/February 2011 0 0 0% Bridal Guide July/August 2011 0 2 0% Bridal Guide March 2011 0 0 0% Bridal Guide March/April 2013 33 986 31% Brides Florida April-September 2011 0 0 0% Destination Weddings&Honeymoons July/August 2012 0 0 0% Niche Markets(Bridal/Honeymoon) 211 1,424 Niche Markets(ECO) Audubon(Added Value)January/February 2013 7 354 11% Audubon(Added Value)November/December 2012 0 328 10% Audubon(Natural Wonders of Florida)March/April 2010 0 0 0% Audubon(Natural Wonders of Florida)March/April 2011 0 0 0% Audubon(Natural Wonders of Florida)March/April 2012 0 68 2% Audubon(Natural Wonders of Florida) November/December 2011 0 0 0% National Geographic Traveler May/June 2012 0 0 0% National Geographic Traveler May/June 2013 128 957 31% Niche Markets(ECO) 135 1,707 Niche Markets(Golf) Play Florida Golf 2012 0 0 0% Niche Markets(Golf) 0 0 Niche Markets(Senior) AAA Going Places July/August 2012 0 0 0% Phase V of Southwest Florida, Inc. Page 11 of 20 06/30/2013 July 23, 2012 Detailed Staff Report 11 18 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Niche Markets For the month of June 2013 Media Month YTD %YTD Niche Markets(Senior) AAA Going Places North March/April 2012 0 0 0% AAA Going Places North May/June 2012 0 0 0% AAA Going Places South May/June 2010 0 1 0% AAA Going Places South May/June 2011 1 4 0% AARP-Southeast Region March/April 2011 0 0 0% HARP The Magazine April/May 2012 0 0 0% Niche Markets(Senior) 1 5 Grand Total: 347 3,136 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 19 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Group Markets For the month of June 2013 Media Month YTD %YTD Group Business-Association Meetings Professional Connect Meetings Magazine January 2012 0 0 0% Connect Meetings Magazine May/June 2013 10 10 50% Group Business-Association Meetings Professional 10 10 Group Business-Corporate Meetings Professional Collaborate Meetings Magazine February 2012 0 0 0% Collaborate Meetings Magazine February/March 2013 0 10 50% Group Business-Corporate Meetings Professional 0 10 Grand Total: 10 20 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 13 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 20 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by International Markets For the month of June 2013 Media Month YTD %YTD United Kingdom Travel Trade Gazette February 2011 0 0 0% United Kingdom 0 0 North America(Canada) Canadian Television(Weather Channel)January 2011 0 0 0% Canadian Weather January 2011 0 0 0% North America(Canada) 0 0 Germany FTI B2B Online August 2011 0 0 0% Germany 0 0 Grand Total: 0 0 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 21 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Miscellaneous For the month of June 2013 Media Month YTD %YTD CVB Office 1 16 10% Friend/Relative 1 21 13% Other/Unknown 7 121 74% TCTIA FAM October 2011 0 5 3% Travel Agent 1 1 1% USV Product Show TA 2011 0 0 0% Grand Total: 10 164 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 15 of 20 06/30/2013 July 23, 2012 Detailed Staff Report 11 22 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of June 2013 Current Year Last Year State Month YTD %YTD Month YTD %YTD Florida 108 2,640 19.70% 2,432 6,207 21.77% New York 59 1,048 7.82% 175 1,187 4.16% Pennsylvania 39 885 6.60% 116 1,570 5.51% Illinois 47 847 6.32% 158 1,718 6.03% Georgia 36 618 4.61% 150 1,106 3.88% Ohio 34 525 3.92% 159 1,764 6.19% New Jersey 52 497 3.71% 99 1,124 3.94% California 44 445 3.32% 75 553 1.94% Texas 43 420 3.13% 111 658 2.31% Tennessee 17 414 3.09% 126 817 2.87% Michigan 23 380 2.83% 103 1,659 5.82% Massachusetts 16 351 2.62% 52 395 1.39% Alabama 16 349 2.60% 81 521 1.83% South Carolina 11 314 2.34% 63 734 2.57% North Carolina 31 301 2.25% 122 930 3.26% Virginia 17 276 2.06% 111 970 3.40% Indiana 29 260 1.94% 74 758 2.66% Missouri 18 249 1.86% 65 374 1.31% Wisconsin 12 235 1.75% 71 565 1.98% Minnesota 11 231 1.72% 62 924 3.24% Maryland 22 201 1.50% 34 409 1.43% Kentucky 13 195 1.45% 70 526 1.84% Connecticut 15 185 1.38% 45 274 0.96% Colorado 9 135 1.01% 29 167 0.59% Louisiana 17 126 0.94% 28 190 0.67% Iowa 9 119 0.89% 18 251 0.88% Arizona 10 113 0.84% 29 196 0.69% Washington 12 95 0.71% 29 178 0.62% Mississippi 6 90 0.67% 37 266 0.93% Oklahoma 8 84 0.63% 11 113 0.40% Phase V of Southwest Florida, Inc. Page 16 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 23 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of June 2013 Current Year Last Year State Month YTD %YTD Month YTD %YTD Kansas 3 79 0.59% 21 111 0.39% Arkansas 7 78 0.58% 16 165 0.58% Oregon 9 75 0.56% 17 105 0.37% West Virginia 7 58 0.43% 18 107 0.38% Nevada 7 53 0.40% 10 72 0.25% Maine 4 42 0.31% 13 89 0.31% New Hampshire 4 42 0.31% 12 86 0.30% Delaware 4 37 0.28% 14 106 0.37% Nebraska 2 35 0.26% 15 132 0.46% Rhode Island 3 33 0.25% 6 60 0.21% New Mexico 1 31 0.23% 7 46 0.16% District of Columbia 3 29 0.22% 4 22 0.08% Idaho 1 26 0.19% 7 38 0.13% South Dakota 3 23 0.17% 4 44 0,15% Montana 2 22 0.16% 4 28 0.10% Utah 1 20 0.15% 2 35 0.12% Puerto Rico 3 19 0.14% 12 32 0.11% North Dakota 4 17 0.13% 6 42 0.15% Hawaii 3 16 0.12% 6 22 0.08% Vermont 0 16 0.12% 8 38 0.13% Wyoming 1 12 0.09% 2 9 0.03% Alaska 1 10 0.07% 2 11 0.04% Virgin Island 0 2 0.01% 2 2 0.01% Armed Forces 0 1 0.01% 6 6 0.02% Guam 0 0 0.00% 0 0 0.00% Grand Total: 857 13,404 4,949 28,512 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 17 of 20 06/30/2013 July 23, 2012 Detailed Staff Report 11 24 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of June 2013 Current Year Last Year Country Month YTD %YTD Month YTD %YTD USA 857 13,404 96.34% 4,949 28,512 90.11% Canada 14 206 1.48% 20 245 0.77% No Address Given 1 56 0.40% 78 2,137 6.75% United Kingdom 7 56 0.40% 14 109 0.34% Brazil 6 52 0.37% 10 449 1.42% Germany 1 26 0.19% 3 25 0.08% France 2 19 0.14% 3 19 0.06% Netherlands 3 13 0.09% 1 12 0.04% Mexico 2 9 0.06% 1 1 0.00% Belgium 0 7 0.05% 0 12 0.04% Argentina 1 6 0.04% 2 8 0.03% Italy 0 6 0.04% 2 24 0.08% Portugal 2 6 0.04% 0 20 0.06% Russia 0 6 0.04% 1 6 0.02% Algeria 1 5 0.04% 0 1 0.00% India 0 3 0.02% 0 5 0.02% Ireland 0 3 0.02% 0 0 0.00% Pakistan 1 3 0.02% 1 7 0.02% Poland 1 3 0.02% 0 6 0.02% Spain 1 3 0.02% 0 3 0.01% Ukraine 0 3 0.02% 0 1 0.00% Austria 0 2 0.01% 1 1 0.00% Japan 0 2 0.01% 0 1 0.00% Sweden 0 2 0.01% 0 4 0.01% Bermuda 0 1 0.01% 0 0 0.00% Chile 0 1 0.01% 0 0 0.00% Greece 0 1 0.01% 0 0 0.00% Hungary 0 1 0.01% 0 0 0.00% Indonesia 0 1 0.01% 0 4 0.01% Iraq 0 1 0.01% 0 0 0.00% Malaysia 0 1 0.01% 0 0 0.00% Phase V of Southwest Florida, Inc. Page 18 of 20 06/30/2013 July 23,2012 Detailed Staff Report 11 25 of 50 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of June 2013 Current Year Last Year Country Month YTD %YTD Month YTD %YTD New Zealand 1 1 0.01% 0 0 0.00% Nigeria 0 1 0.01% 0 0 0.00% Norway 0 1 0.01% 0 3 0.01% Philippines 0 1 0.01% 0 0 0.00% Pitcairn Islands 0 1 0.01% 0 0 0.00% Albania 0 0 0.00% 0 1 0.00% Australia 0 0 0.00% 0 2 0.01% Bahamas 0 0 0.00% 0 1 0.00% Colombia 0 0 0.00% 0 1 0.00% Cuba 0 0 0.00% 0 1 0.00% Denmark 0 0 0.00% 1 6 0.02% Finland 0 0 0.00% 1 1 0.00% Iran 0 0 0.00% 0 1 0.00% Martinique 0 0 0.00% 0 2 0.01% Switzerland 0 0 0.00% 1 5 0.02% Uruguay 0 0 0.00% 1 2 0.01% Uzbekistan 0 0 0.00% 0 1 0.00% Zaire 0 0 0.00% 1 1 0.00% Grand Total: 901 13,913 5,091 31,640 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 19 of 20 06/30/2013 July 23, 2012 Detailed Staff Report 11 26 of 50 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of June 2013 Media Month YTD %YTD Consumer Shows Post Show Follow Up NY Times Travel Show January 2013 0 496 65% Consumer Shows 0 496 65% Mailings to Partners 0 1 0% Meeting Planners Market Group Fulfillment 2 12 2% Atlanta PYM Live March 2013 0 88 12% GAP 0 3 0% Meeting Planner Kit Fulfillment 2 46 6% Meeting Planner Non-Kit Fulfillment 0 3 0% Top 50 Planner List 0 44 6% Post Show Followup Chicago Holiday Showcase 2012 0 48 6% Meeting Planners 4 244 32% Promotions PPD 2011 0 6 1% PPG 2011 0 3 0% Promotions 0 9 1% Travel Agents Other/Unknown 0 8 1% Travel Agents 0 8 1% Grand Total: 4 758 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. 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