TDC Minutes 06/24/2013 Tourist
Development
Council
Minutes
June 24 , 2013
June 24, 2013
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, June 24, 2013'
LET IT BE REMEMBERED the Collier County Tourist Development
da` o
Council in and for the County of Collier, having conducted business herein, o
n
met on this date at 9:00 A.M. in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
Chairman: Murray H. Hendel
Vice Chairman: Rick Medwedeff
Commissioner Henning
Susan Becker
Clark Hill
Robert Miller
Ed (Ski) Olesky
John Sorey III
Larry Sacher
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
JUNE 24, 2013 9:00 am
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roil Call
4. * Changes and Approval of Agenda
S. * Approval of TDC Minutes
a. * Regular Meeting 5/20/13
6. Presentations / Public Comment - (3 minutes each)
i. New Business
a. * FY 14 Proposed Tourism Department Budget and County Museum Budget
b. * FY 14 TDC Category B and C -2 Grant ARRlication Review
c. * Maior Beach Renourishment Bids
S. Old Business
a. Review of Tourist Tax Ordinance and Related Policies
b. Clam Pass Dredging Discussion
c. Update on Taxing Districts for Inlets and Beaches
d. Parks and Recreation Follow up from April TDC Meeting
9. Marketing Partner Reports
a. Research Data Services
b. Paradise Advertising
c. Lou Hammond & Associates - PR Services
d. Tax Collections
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director - Jack Wert
b. Sales & Marketing - Debi DeBenedetto
c. Public Relations & Communications - JoNell Modys
d. Film Office - Maggie McCarty
e. Sports Marketing - Chris O'Brien
€. International Representatives - Jack Wert
g. Visitor Centers - Nancy Kerns
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date /Location - July 22, 2013 - 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 Tamiami Trail East,
Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252 -2402.
June 24, 2013
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or
view online.
1. Call'to Order — Chairman Hendel
Chairman Hendel called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Sorey moved to approve the Agenda. Second by Ms. Becker. Carried unanimously
8 -0.
5. Approval of TDC Minutes
a. Regular Meeting 5/20/13
Mr. Olesky moved to approve the minutes of the May 20, 2013 meeting as presented.
Second by Ms. Becker. Carried unanimously 8 - 0.
Commissioner Henning arrived at 9:03 a.m.
6. Presentations / Public Comment - (3 minutes each)
None
7. New Business
a. FY 14 Proposed Tourism Department Budget and County Museum Budget
Mr. Wert presented the Executive Summary "Recommend Approval of Tourism
Department Budget for FY 2014" dated June 24, 2013 for consideration and provided an
overview of the budget.
Discussion occurred on if County Museum Staff are making any efforts to eliminate the
need for a fund transfer from the General Fund, should it be required for operations.
It was noted, museum staff is looking for alternative funding mechanisms including
renting out facilities for events. The budget also proposes an additional staff person,
responsible for marketing promotions, events, etc.
Mr. Sorey moved to recommend the Board of County Commissioners approve the
Tourism Department Budget for FY2014 as presented by Staff. Second by Ms. Becker.
Carried unanimously 9 — 0.
b. FY 14 TDC Category B and C -2 Grant Application Review
Mr. Wert provided the Executive Summary "Tourist Tax Grant Application Review and
Recommendation for FYI Category B ($50, 000) and Category C -2 ($40, 000) "
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June 24, 2013
dated June 24, 2013 for consideration. The Executive Summary indicates the Grant
Review Panel recommends: $25,000 for the ArtsNaples World Festival, Inc;
Old Naples Waterfront Association — Stone Crab Festival $25,000; Holocaust Museum
of SW Florida, $20,000; and Naples Art Association, d/b /a von Liebig Art Center, $20,000.
Commissioner Henning moved to recommend the Board of County Commissioners
endorse the Grant Review Panel's recommendations for the grant awards. Second by
Ms. Becker. Carried unanimously 9 — 0.
Speakers
Jenny Foegen, representing the Old Naples Waterfront Association thanked the Council
for their support.
Trey Farmer, representing ArtsNaples World Festival thanked the Council for their
support.
c. Major Beach Renourishment Bids
Mr. McAlpin presented the Executive Summary "Update the CAC and TDC relative to
bid No. 13 -6067R to renourish the Vanderbilt, Pelican Bay, Park Shore and Naples
Beaches via an offshore sand source utilizing hopper dredges along with presenting
alternatives for consideration and solicit Advisory Board recommendations "
dated June 20, 2013 for consideration, he reported:
• The County previously requested bids for the major beach renourishment
project from truck haulers and dredgers with bids being received from truck
haulers only.
• The County deemed truck haul bids that were received unqualified and
decided to release a second request for bid for major beach renourishment,
for responses by dredge contractors only.
• On June 17, 2013, the County received one bid from Great Lakes Dock and
Dredge in the amount of $32M.
• The large bid amount is due to the high demand for dredging projects,
including those necessary to repair major storm damage in the northeastern
portion of the country and projects approved by the US Army Corps of
Engineers in other regions.
• The County did contact representatives from the dredging on alternative
requirements for the work and the bid was reduced to $24.4M.
• The County's budget for the project is approximately $15M.
Staff proposes the following options for consideration:
1. Accept the $24AM bid from GLDD and move forward with the proposed project.
2. Reject the GLDD bid and postpone dredging for a year, but be prepared to perform
emergency truck haul renourishment to deal with critical hot spots as they develop.
• This would also include a permitting update component.
3. Reject the GLDD bid and rebid the project utilizing a modified truck haul approach
June 24, 2013
and extremely close coordination with the City of Naples. This project would begin
as soon as turtle nesting season ends or beaches become available and continue until
5/1/2014. Dual sand mines, dual haul /placement contractors and multiple discharge
locations on the beach would be required along with approval to stockpile screened
sand prior to placement. This approach would be difficult but would be doable with
coordinated planning and cooperation by all stakeholders.
Speaker
Bob Krasowski addressed the Council recommending the project be rebid by dredging
contractors, given the scope of the project has now changed based on the GLDD new
proposal. He supports a truck haul project as an alternative.
Mr. Sorey noted Option 3, with proper traffic and other controls necessary to implement
the project appears to be the most feasible option. Given recent events, the Naples City
Council will be reconsidering the feasibility of a truck haul project.
Chairman Hendel reported residents in areas directly affected by the truck haul activity
are not in favor this type of beach renourishment due to traffic increases and impacts on
area infrastructure. The Naples City Council has opposed this type of project.
Chairman Hendel moved to recommend the Board of County Commissioners execute
Option #2 (Reject the GLDD bid and postpone dredging for a year but be prepared to
perform emergency truck haul renourishment to deal with critical hot spots as they
develop. This would also include a permitting update component). Second by Mr.
Miller.
Council discussion occurred on if the previous bids received in the amount of
approximately $16M for a truck haul project included all costs associated with the project
including mitigation costs for damaged infrastructure?
Mr. McAlpin reported the bid included all activities related to a truck haul project
including traffic control. Any potential infrastructure mitigation costs were not included
in the bids.
Council discussion occurred regarding whether a truck haul to barge project was feasible;
status of US Army Corps of Engineers funding reimbursements and issued permits.
Motion carried 5 "yes " — 4 "no." Mr. Medwedeff, Mr. Hill, Mr. Sorey and
Commissioner Henning voted "no."
Break: 9:53 a.m.
Reconvened: 10:02 a.m.
8. Old Business
a. Review of Tourist Tax Ordinance and Related Policies
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June 24, 2013
Colleen Greene, Assistant County Attorney provided copies of County Ordinance
2013 -30 and County Resolution 2013 -81 and highlighted the changes to the documents
including the percentages of funding for the various categories,
She noted staff is developing criteria to assist in determining which items may be defined
as "promoting tourism."
b. Clam Pass Dredging Discussion
Neil Dorrill, Director, Pelican Bay Services Division reported on the Clam Pass
Dredging project noting:
• A total of 20K cy of sand was dredged with 78% of the sand placed on public lands.
• The remaining sand was placed on the upland portion of Pelican Bay properties.
• Pelican Bay has donated $37K in funds to TDC accounts in accordance with the
activity.
• The project is subject to a 3 month, 6 month and a 1 -year monitoring report to
determine the ultimate success of the activity.
c. Update on Taxing Districts for Inlets and Beaches
Chairman Hendel requested an explanation on any impacts establishment of beach or
inlet maintenance taxing districts may have on TDC funding.
Colleen Greene stated she would have to research the issue to determine the impacts.
d. Parks and Recreation Follow up from the April TDC Meeting
Jack Wert reported Parks and Recreation staff has responded to questions from previous
meetings on the estimated costs of a viewing tower at Tigertail Beach, via email.
Commissioner Henning left the meeting 10:30 a.m.
9. Marketing Partner Reports
Jack Wert presented the PowerPoint document "Marketing Partner Reports — June 24,
2013 " including the following reports by staff and consultants:
a. Research Data Services — Dr. Walter Klages
"Collier County Tourism Research, June 24, 2013 — Research Data Services, Inc. "
b. Tax Collections — Jack Wert
"Tourist Tax Collections — Collier County Tax Collector — June 24, 2013 "
c. Paradise Advertising — Larry Tolpin
"Advertising Report — Paradise Advertising and Marketing, Inc. — TDC, June 24, 2013 "
d. Lou Hammond & Associates — PR Services — Jonell Modys
"National Public Relations Report — National Public Relations Update — TDC Meeting
June 24, 2013. "
e. Miles Media — Website Activity — Jack Wert
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June 24, 2013
"Website — Miles Partners, Inc. "
C Sales & Marketing Technologies, Inc. - Search Engine Optimization — Jack Wert
"Search Engine Services — Sales and Marketing Technologies, Inc. "
g. Phase V - Fulfillment Services — Jack Wert
"Fulfillment Services — Phase IV"
10. Tourism Staff Reports
The following reports were provided by staff:
a. Director — Jack Wert
b. Sales & Marketing — Jack Wert
c. Public Relations & Communications — Jonell Modys
d. Film Office — Jack Wert
e. Sports Council — Chris O' Brien
E International Representatives — Jack Wert
g. Visitor Centers — Nancy Kerns
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
None
13. Next Scheduled Meeting Date/Location — July 25, 2013 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112.
There being no further business for the good of the County, the meeting was
adjourned by order of the chair at 11:07 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT CO NCIL
../ hairman, Murray Hendel
These minutes approved by the Board /Committee on
as presented or as amended