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TDC Agenda 06/24/2013
Tourist Development Council Agenda June 24 , 2013 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tarniami Trail, Naples, Florida 34112 JUNE 24, 2013 9:00 am * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. * Changes and Approval of Agenda S. * Approval of TDC Minutes a. * Regular Meeting 51.20.1.1.3 6. Presentations / Public Comment - (3 minutes each) 7. New Business a. * FY 14 Proposed Tourism Department Budget and County Museum Budget b. * FY 14 TDC Category B and C-2 Grant Application Review c. * Maiar Beach Renourishment Bids 9. Old Business a. Review of Tourist Tax Ordinance and Related Policies b. Clam Pass Dredging Discussion c. Update on Taxing Districts for Inlets and Beaches ,e. Parks and Recreation Follow UD from ADril TDC Meetir 9. Marketina Partner ReDorts a. Research Data Services b. Paradise Advertising c. Lou Hammond & Associates - PR Services d. Tax Collections e. Miles Media - Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Re arts a. Director - Jack Wert b. Sales & Marketing - Debi DeBenedetto c. Public Relations & Communications - JoNell Modys d. Film Office - Maggie McCarty e. Sports Marketing - Chris O'Brien f. International Representatives - Jack Wert g. Visitor Centers - Nancy Kerns 13. Next Scheduled Meeting Date/Location - July 22, 2013 - 9.00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 Tamiami Trail East, Naples, Florida 34112 If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. I V I additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. June 24, 2013 New Business 7 -a 1 of 16 EXECUTIVE SUMMARY Recommend Approval of Tourism Department Budget for FY 14 OBJECTIVE: Review and recommend for approval to the BCC of the proposed Tourism Department budget for FY 14. CONSIDERATIONS: The Tourism Department administers the Tourist Development Council (TDC) budget and promotes the destination as a Convention & Visitors Bureau (CVB). The budget process begins in early March as a draft document to the County Manager. Guidelines this year were to implement the projected increases in marketing and promotion funding resulting from the BCC approved Tourist Tax Ordinance reallocations. Each Tourism Department staff member was asked to look at their current year budget items and project expenditures from March to September 30, 2013 and then to budget each of their line items for all of FY 14. Those calculations were then uploaded to the County's GovMax on -line budgeting system. The proposed department budget was then reviewed by the County Manager on May 10 and then reviewed in a workshop by the County Commission on June 20, 2013. Revenue from the Tourist Development Tax for the funds under the supervision of the Tourism Department is projected to be 20% above the FY 13 revenue projection of $6,295,600 which is based on the current year tax receipts through May 2013 and the recently BCC approved reallocations in the Tourist Tax Ordinance. We have also used the Research Data Services, Inc. monthly surveys of our hotel partners for their business projections, and all statewide, national and international research conducted by other tourism industry associations for trends and projections. There are seven funds that receive an allocation of tourist tax revenue per County Ordinance 92 -60, as amended. Below is an explanation of the uses of each of those funds. The Funds listed below with an asterisk ( *) are under the supervision of the Tourism Department and are the subject of this TDC review. Funds 195 and 183 are managed by Coastal Zone Management Department and were reviewed and recommended by the TDC on May 25, 2013. Fund 198 is managed by the County Museum Department and is also included as part of this overall budget review. *Fund 184 (Category B) for Tourism Promotion and Marketing (Includes Cat. B Marketing Grants) *Fund 194 (Category B) for Tourism Department Administration *Fund 196 (Category B) for Emergency or Disaster Recovery Advertising *Fund 193 (Category C -2) for Grants to Non - County Owned or Operated Museums Fund 195 (Category A) for Beach and Inlet Management - managed by the Coastal Zone Department Fund 183 (Category A) for Beach Park Facilities - managed by the Coastal Zone Department Fund 198 (Category C -1) for County Owned Museums - managed by the Museum Department June 24, 2013 New Business 7 -a 2of16 The Tourism Department Budget has been prepared with assistance from the County Budget Office and was presented to and approved by the County Manager on May 20, 2013. Upon TDC recommendation of the tourism department budget, it will be incorporated into the complete County budget and presented at two public meetings in September before adoption and subsequently takes effect October 1, 2013. FISCAL IMPACT: Each fund's expenditures, reserves and transfers are balanced with the associated projected revenue. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. RECOMMENDATION: Staff requests the TDC review the proposed FY 14 Tourism Department budget for Funds 184, 194, 193 and 196 under this department's control and recommend approval to the County Commission. PREPARED BY: Jack Wert, Tourism Director June 24, 2013 New Business 7 -a Office of the County Manager Tourist Development Council (TDC) Dept Department Budgetary Cost Summary FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 FY 2014 Current Expanded FY 2014 Requested FY 2014 Change Personal Services 582,604 652,900 752,900 863,000 863,000 32.2% Operating Expense 4,337,207 5,298,900 5,678,000 7,411,500 7,411,500 39.9% Indirect Cost Reimburs 135,300 101,300 101,300 101,100 101,100 (0.2 %) Capital Outlay - - - 37,000 37,000 na Remittances 171,770 315,500 315,500 624,400 624,400 97.9% Net Operating Budget 5,226,880 6,368,600 6,847,700 9,037,000 9,037,000 41.9% Trans to Tax Collector 116,205 140,100 140,100 159,100 159,100 13.6% Trans to 113 Corn Dev Fd - 58,000 58,000 58,000 58,000 0.0% Trans to 184 TDC Promo 227,400 97,500 458,600 398,400 398,400 308.6% Trans to 196 TDC Eco Disaster 8,796,871 266,500 - - 10,543,800 32.9% Trans to 198 Museum 100,000 - - - (100.0%) Reserves For Contingencies - - 391,300 - 391,300 na na Restricted for Unfunded Requests - 1,000,000 500,000 500,000 (50.0 %) Total Budget 5,670,485 7,930,700 7,504,400 10,543,800 10,643,800 32.9•/ Appropriations by Program FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 FY 2014 Current Expanded FY 2014 Requested FY 2014 Change TDC Cat C - Non County Museum - Fd 172,970 316,300 316,300 626,400 626,400 98.0% (193) 18,045 20,000 35,000 35,000 35,000 75.0% TDC Category B - Admin & Disaster 988,946 1,122,600 1,221,600 11310,200 1,310,200 16.7% Recovery Transfer (194) 50,000 50,000 50,000 50,000 - 50,000 0.0% TDC Disaster Recovery - Fund (196) 72,551 320,900 225,100 2,100 2,100 (99.3 %) TDC Tourism Promotion - Fund (184) 3,992,414 4,608,800 5,084,700 7,098,300 7,098,300 54.0% Total Net Budget 6,226,880 6,368,600 6,847,700 9,037,000 9,037,000 41.9% Total Transfers and Reserves 443,605 1,562,100 656,700 1,506,800 1,506,800 (3.5 %) Total Budget 5,670,486 7,930,700 7,604,400 10,543,800 10,643,800 32.9% Department Funding Sources FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 FY 2014 Current Expanded FY 2014 Requested FY 2014 Change Tourist Devel Tax 5,810,250 5,598,500 6,295,600 7,610,000 7,610,000 35.9% Miscellaneous Revenues 18,045 20,000 35,000 35,000 35,000 75.0% InteresUMisc 19,776 19,900 15,400 15,600 15,600 (21.6 %) Trans fm 183 TDC Beach Pk 50,000 50,000 50,000 50,000 - 50,000 0.0% Trans fm 194 TDC Prom Fd 227,400 364,000 458,600 302,600 302,600 (16.9 %) Trans fm 195 TDC Cap Fd 150,000 150,000 150,000 150,000 150,000 0.0% Trans fm 196 TDC Dis - - - 95,800 95,800 na Carry Forward 2,521,400 2,010,100 3,166,000 2,666,200 2,666,200 32.6% Less 5% Required By Law - (281,800) - (381,400) (381,400) 35.3% Total Funding 8,796,871 7,930,700 10,170,600 10,643,800 10,543,800 32.9% Department Position Summary FY 2012 FY 2013 FY 2013 Actual Adopted Forecast FY 2014 FY 2014 FY 2014 FY 2014 Current Expanded Requested Change TDC Category B - Admin & Disaster 7.00 7.00 10.00 10.00 10.00 42.9% Recovery Transfer (194) Total FTE 7.00 7.00 10.00 10.00 10.00 42.91/. Fiscal Year 2014 17 Office of the County Manager Office of the County Manager Tourist Development Council (TDC) Dept TDC Cat C - Non County Museum - Fd (193) Mission Statement To provide funding for Non -County Museums. FY 2014 FY 2014 Program Summary Total FTE Budget June 24, 2013 New Business 7 -a FY 2014 FY 2014 Revenues Net Cost Grant Distributions to Non -County Museums 624,400 624,400 To allocate tourist tax revenues to Non - County Museums consistent with the Tourist Development Plan based on applications received. Reserves, Transfers & Misc. Overhead - 10,600 10,600 Current Level of Service Budget - 635,000 635,000 Trans to 198 Museum FY 2014 FY 2014 FY 2012 FY 2013 FY 2013 Program Budgetary Cost Summary Actual Adopted Forecast Indirect Cost Reimburs 1,200 800 800 Remittances 171,770 315,500 315,500 Net Operating Budget 172,970 316,300 316,300 Trans to Tax Collector 7,097 8,600 8,600 Trans to 198 Museum FY 2014 FY 2014 FY 2014 FY 2014 Current Expanded Requested Change 2,000 2,000 150.0% 624,400 624,400 97.9% 626,400 626,400 98.0% 8,600 8,600 0.0% 100,000 - - - - na Total Budget 280,067 324,900 324,900 636,000 636,000 95.4% Notes: During FY 2005, this fund was amended via budget amendment to provide for direct deposit of TDC County Owned Museum proceeds into Fund (198), in lieu of the previous method that transferred proceeds from Fund (193). This change allows County owned Museums to receive TDC dollars as they are collected (monthly) and provided staff with a much simpler and direct budgeting methodology with elimination of the transfer. With direct transfer of TDC collections to County Owned Museum Fund (198), Fund (193) becomes a depository for Non - County owned Museum grant funding. Non County Owned Museum TDC revenues represent 4.764% of the initial 2 -cent tourist tax collected. This percentage changed from 7.764% to 4.764% pursuant to BCC action on April 12, 2005, Forecast FY 2013: TDC revenue is estimated to be 6.7% greater than budgeted. Private remittance expense represents grants made based upon grant requests from one or more of the following non - county owned or operated museum organizations; Naples Botanical Gardens, Holocaust Museum and Naples Art Association. Eligible grant recipients promote the cultural heritage and historical significance of the County. It is anticipated that sufficient cash will be available to satisfy payouts totaling $315,500. Funds carried forward result from fewer completed FY 12 grant distributions than anticipated. Current FY 2014: Non - County Museum TDC revenue is budgeted at $369,200, up 8% from the prior year. Utilizing annual TDC proceeds and funds carried forward, the budget includes a grant remittance budget of $624,400. Grant applications received through the due date of April 30, 2013 include the Holocaust museum and Naples Art Association. Fiscal Year 2014 18 Office of the County Manager FY 2012 FY 2013 FY 2013 FY 2014 FY 2014 FY 2014 FY 2014 Program Funding Sources Actual Adopted Forecast Current Expanded Requested Change Tourist Devel Tax 354,872 342,000 365,500 369,200 369,200 8.0% Interest/Misc 2,155 - - 1,600 1,600 na Carry Forward 167,300 - 242,200 282,800 282,800 na Less 5% Required By Law - (17,100) - (18,600) (18,600) 8.8% Total Funding 524,327 324,900 607,700 636,000 635,000 95.4% Notes: During FY 2005, this fund was amended via budget amendment to provide for direct deposit of TDC County Owned Museum proceeds into Fund (198), in lieu of the previous method that transferred proceeds from Fund (193). This change allows County owned Museums to receive TDC dollars as they are collected (monthly) and provided staff with a much simpler and direct budgeting methodology with elimination of the transfer. With direct transfer of TDC collections to County Owned Museum Fund (198), Fund (193) becomes a depository for Non - County owned Museum grant funding. Non County Owned Museum TDC revenues represent 4.764% of the initial 2 -cent tourist tax collected. This percentage changed from 7.764% to 4.764% pursuant to BCC action on April 12, 2005, Forecast FY 2013: TDC revenue is estimated to be 6.7% greater than budgeted. Private remittance expense represents grants made based upon grant requests from one or more of the following non - county owned or operated museum organizations; Naples Botanical Gardens, Holocaust Museum and Naples Art Association. Eligible grant recipients promote the cultural heritage and historical significance of the County. It is anticipated that sufficient cash will be available to satisfy payouts totaling $315,500. Funds carried forward result from fewer completed FY 12 grant distributions than anticipated. Current FY 2014: Non - County Museum TDC revenue is budgeted at $369,200, up 8% from the prior year. Utilizing annual TDC proceeds and funds carried forward, the budget includes a grant remittance budget of $624,400. Grant applications received through the due date of April 30, 2013 include the Holocaust museum and Naples Art Association. Fiscal Year 2014 18 Office of the County Manager Office of the County Manager Tourist Development Council (TDC) Dept TDC Category B - Admin & Disaster Recovery Transfer (194) Mission Statement June 24, 2013 New Business 7 -a Administration and management to facilitate tourism promotion in Collier County in the shoulder season and off - season through advertising, direct marketing and special events. Program Summary TDC Management, Marketing & Promotion To provide tourist development management over TDC marketing and promotional programs, sales, and public relations. Transfer to Marketing & Promotion Fund (184) FY 2014 FY 2014 Total FTE Budget FY 2014 FY 2014 Revenues Net Cost 10.00 1,409,900 1,409,900 - 302,600 302,600 Current Level of Service Budget 10.00 1,712,500 1,712,500 The Board of County Commissioners authorized collection of an additional one (1) percent tourist tax - fourth penny - on July 26, 2005. Proceeds from this fourth penny are devoted exclusively to tourism marketing and promotion. Pursuant to terms contained within ordinance 2005 -43, collections began on October 1, 2005. This ordinance provided that the existing 23.236% of the first two (2) percent collected will be allocated to Fund (194) providing for TDC administrative and overhead expenses; replenishing the Disaster Recovery Fund (196); and providing supplemental dollars to Beach Re- nourishment/Pass Maintenance (Fund 195) and Beach Park Facility (Fund 183) initiatives. With passage of Ordinance 2011 -02 on January 25, 2011, the distribution requirements changed with all year ending proceeds within Fund 194 swept to Disaster Recovery Fund (196) in an amount sufficient to achieve a $1,000,000 cash balance. Thereafter, Marketing and Promotion Fund (184) will receive all remaining swept Fiscal Year 2014 19 Office of the County Manager FY 2012 FY 2013 FY 2013 FY 2014 Program Performance Measures Actual Budget Forecast Budget TDC Promotion Adminstration expenses less than or equal to 32% of Cat B 18.80 2130 22.30 19.50 Revenue Program Budgetary Cost Summary FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 Current FY 2014 Expanded FY 2014 Requested FY 2014 Change Personal Services 582,604 652,900 752,900 863,000 663,000 32.2% Operating Expense 305,242 397,800 396,800 352,900 352,900 (11.3 %) Indirect Cost Reimburs 101,100 71,900 71,900 57,300 57,300 (20.3 %) Capital Outlay - - - 37,000 37,000 na Net Operating Budget 988,946 1,122,600 1,221,600 1,310,200 1,310,200 16.7% Trans to Tax Collector 34,617 41,700 41,700 41,700 41,700 0.0% Trans to 113 Corn Dev Fd - 58,000 58,000 58,000 58,000 0.0% Trans to 184 TDC Promo 227,400 97,500 458,600 302,600 302,600 210.4% Trans to 196 TDC Eco Disaster - 266,500 - - - (100,0 %) Total Budget 1,250,963 1,586,300 1,779,900 1,712,500 1,712,500 8.0% Total FTE 7.00 7.00 10.00 10.00 10.00 42.91/6 Program Funding Sources FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 Current FY 2014 FY 2014 FY 2014 Expanded Requested Change Tourist Devel Tax 1.730,859 1,667,700 1,782,800 1,800,600 1,800,600 8.0% Miscellaneous Revenues 8 - Interest/Misc 2,305 2,000 2,000 - 2,000 - 2,000 na 0.0% Carry Forward 4,000 - (4,900) - Less 5% Required By Law - (83,400) - (90,100) - (90,100) na 8.0% Total Funding 1,737,171 1,686,300 1,779,900 1,712,500 1,712,500 8.0% Notes: The Board of County Commissioners authorized collection of an additional one (1) percent tourist tax - fourth penny - on July 26, 2005. Proceeds from this fourth penny are devoted exclusively to tourism marketing and promotion. Pursuant to terms contained within ordinance 2005 -43, collections began on October 1, 2005. This ordinance provided that the existing 23.236% of the first two (2) percent collected will be allocated to Fund (194) providing for TDC administrative and overhead expenses; replenishing the Disaster Recovery Fund (196); and providing supplemental dollars to Beach Re- nourishment/Pass Maintenance (Fund 195) and Beach Park Facility (Fund 183) initiatives. With passage of Ordinance 2011 -02 on January 25, 2011, the distribution requirements changed with all year ending proceeds within Fund 194 swept to Disaster Recovery Fund (196) in an amount sufficient to achieve a $1,000,000 cash balance. Thereafter, Marketing and Promotion Fund (184) will receive all remaining swept Fiscal Year 2014 19 Office of the County Manager Office of the County Manager Tourist Development Council (TDC) Dept TDC Category B - Admin & Disaster Recovery Transfer (194) dollars. June 24, 2013 New Business 7 -a On April 23, 2013 the Board authorized amendments to the Ordinance that that increased the overall distribution of Tourist Taxes to Category B from 36.7% to 46.7 %, decreased County Museum distribution from 11% to 9.6 %, decreased Category A (Beach and Inlets) from 50% to 41.2% and reduced the required Disaster Recovery fund balance from $1,000,000 to $500,000. The change to Disaster Recovery administration also included making the General Fund responsible for maintaining the required fund balance. These changes will be reflected in the various TDC funded FY 14 budgets. Forecast FY 2013: Staffing included in the adopted budget was authorized at 7.0 FTE's. On February 26, 2013 the Board authorized the addition of three positions. One for direct sales, one for sports marketing and one for digital and social media marketing. The forecast for personal services are projected at budget levels with the cost of the new staff projected to add $100,000 through the end of FY 11 Operating expenses are limited to fund overhead expenses such as contractual services, rent, electricity, indirect and direct county support charges, printing and publications, copying, etc. Consistent with Ordinance changes approved on April 23, 2013 which reduced the required balance in the Disaster Recovery Fund (196), the budgeted transfer of $266,500 will not be made. This change then allows the entire year -end balance of Fund 194 to be transferred to Tourism Promotion Fund (184). Accordingly the forecast transfer to Fund 184 of $458,600 is significantly more than the budgeted transfer of $97,500. Total FY 13 TDC revenue distributed to Fund (194) is forecast to be $1,782,800 representing a 6.9% variance from the adopted budget. Given the practical application of Ordinance 2011 -02, forecast carry forward may fluctuate from a modest positive or negative number from one fiscal year to the next. Current FY 2014: Personal services include salaries and benefits supporting ten (10) FTE's including the three new positions phased in during FY 13. Included within the personal service budget is funding of $52,000 for a job bank employee to perform fiscal and contract support tasks. Operating expenses have decreased from the FY 13 adopted budget due primarily to decreased indirect cost allocations and the rent being moved from the operating budget to a transfer budget. Noteworthy appropriations include; other contractual services ($156,500) which includes support for the Chamber's Visitor Specialist and rent ($8,400) for space at the film office. An interdepartmental payment for service to the Parks & Rec. Department totaling $45,000 is budgeted and represents tourism's portion of the Sports Coordinator position. The budgeted transfer of $58,000 to the Community Development Fund (113) is office space rent. The proposed budget includes the replacement of vehicle no. 030688 at a cost of $27,000. The vehicle is a 2003 sedan that has 123,300 miles. Total tourism promotion administrative costs, net of non - applicable transfers, total $1,409,900. Pursuant to Ordinance 2005 -43 as amended, tourism promotion administrative costs shall not exceed 32% of the total amount collected each fiscal year from Category "B" uses and shall be financed solely out of Fund (194). Total FY 14 budgeted promotion administration costs within Fund (194) represent 19.5% of budgeted FY 14 Category "B" collections ($7,240,800). Remaining budgeted dollars programmed to be swept at year -end into Marketing and Promotion Fund (184) total $302,600. Revenues: Revenues represent 23.2% of the initial 2 -cent tourist tax levied. Total TDC revenue is projected at $15,498,700 with the (194) component equal to $1,800,600, an 8% increase over the FY 13 adopted budget. Fiscal Year 2014 20 Office of the County Manager June 24, 2013 New Business 7 -a Office of the County Manager Tourist Development Council (TDC) Dept TDC Disaster Recovery - Fund (196) Mission Statement To provide funding for emergency promotional campaigns or other efforts designed to assist economic recovery of the tourism industry in the event of natural or economic disaster. Program Summary Post Disaster Stimulus Reserves Funds maintained in reserve for stimulus advertising to be used in wake of a natural disaster. Group Meeting Market Promotion Emergency stmulis package intiated in FY 11 intended to restore and if possible expand the Group Meeting Market. FY 2014 FY 2014 FY 2014 FY 2014 Total FTE Budget Revenues Net Cost 692,600 692,600 97,900 97,900 Current Level of Service Budget 790,500 790,500 Program Budgetary Cost Summary FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 FY 2014 Current Expanded FY 2014 Requested FY 2014 Change Operating Expense 72,551 317,900 222,100 - - (100.0 %) Indirect Cost Reimburs - 3,000 3,000 2,100 2,100 (30.0 %) Net Operating Budget 72,561 320,900 226,100 2,100 2,100 (99.3 %) Trans to 184 TDC Promo - - - 95,800 95,800 na Reserves For Contingencies - - 192,600 192,600 na Restricted for Unfunded Requests - 1,000,000 1,012,800 500,000 500,000 (50.0%) Total Budget 72,561 1,320,900 225,100 790,500 790,600 (40.2%) Program Funding Sources FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 FY 2014 Current FY 2014 FY 2014 Expanded Requested Change InteresUMisc 6,964 10,500 6,000 3,000 3,000 (71.4 %) Trans fm 194 TDC Prom Fd - 266,500 - Carry Forward 1,079,400 1,044,400 1,006,800 - 787,700 - 787,700 (100.0 %) (24.6 %) Less 5% Required By Law (500) - (200) (200) (60.0 %) Total Funding 1,086,364 1,320,900 1,012,800 790,500 790,600 (40.2 %) Notes: Reserves within this fund are available to provide funding for emergency promotional campaigns or other efforts to promptly respond to any disaster - natural or economic - which adversely impact tourism in Collier County. Pursuant to Ordinance 2005 -43, Tourism Disaster Recovery Fund (196) received $500,000 per year as a transfer from Tourism Administration and Overhead Fund (194) beginning in FY 06 and this transfer amount (or some lesser amount) continued for three (3) years until reserves in Fund (196) reached $1,500,000. Reserves reached $1,500,000 at fiscal year ending 2008. With passage of Ordinance 2011 -02, the required fund balance ceiling within the disaster recovery fund was dropped to $1,000,000. Consistent with Ordinance changes approved on April 23, 2013, the required balance in the Disaster Recovery Fund (196) was reduced to $500,000 with the County General Fund (001) becoming responsible for maintaining the balance in the future. Expenditure History: In March 2005, the Board of County Commissioners approved - based on an emergency designation - the expenditure of up to an additional $500,000 for use in promoting Collier County as a tourist destination in the wake of four (4) hurricanes during the 2004. Similarly, the BCC during FY 09 approved an emergency advertising stimulus package responding to the economic recession and its negative effects upon tourism travel and leisure spending. The use of emergency advertising dollars totaling $1,066,000 continued in FY 10 under Board authorization recognizing the global economic slowdown. In FY 11, $500,000 of emergency reserves was once again dedicated to marketing the destination in anticipation of building tourism visitation in the wake of a stagnate economy. These funds were designated to promote the Group Meeting Market. Forecast FY 2013: Included in the FY 13 forecast is a portion of the Group Meeting Market Promotion initiated in FY 11. This program's multi -year budget was Fiscal Year 2014 21 Office of the County Manager June 24, 2013 New Business 7 -a Office of the County Manager Tourist Development Council (TDC) Dept TDC Disaster Recovery - Fund (196) $500,000. The unexpended program balance of $317,900 carried forward with $222,100 expected to be expended in FY 13. The balance remaining, $95,800, will be brought forward into FY 14 and transferred to TDC Promotion Fund (184) for more efficient management. Consistent with Ordinance changes approved on April 23, 2013, which reduced the required balance in the Disaster Recovery Fund from $1,000,000 to $500,000, the budgeted transfer in from Fund (194) of $266,500 will not be made. Current FY 2014: Beginning FY 14 cash on hand is estimated to be $787,700. With the Group Meeting Promotion budget being brought forward into FY 14 and transfered out to Fund (184) the Disaster Recovery Fund will be able to maintain the required $500,000 balance as well as $192,600 of additional reserves. Fiscal Year 2014 22 Office of the County Manager Office of the County Manager Tourist Development Council (TDC) Dept TDC Tourism Promotion - Fund (184) Mission Statement June 24, 2013 New Business 7 -a To promote year- round, distinctive, world -class vacation and group meeting experiences which result in positive growth and stability for Collier County FY 2014 FY 2014 FY 2014 FY 2014 Program Summary Total FTE Budget Revenues Net Cost Contracted Private Sector Marketing Services - 1,958,400 1,958,400 Direct Sales (Show Registration & Traver FY 2012 Actual FY 2013 Adopted FY 2013 Forecast - 381,300 381,300 Group Meeting Support Operating Expense 3,959,414 4,583,200 - 397,800 397,800 Destination Advertising, Promotion & PR 54.0% Indirect Cost Reimburs 33,000 - 4,304,800 4,304,800 Overhead Costs 39,700 55.1% Net Operating Budget 56,000 56,000 - Reserves & Transfers 7,098,300 7,098,300 54.0°% 307,500 307,500 Current Level of Service Budget 89,800 108,800 - - 7,405,800 7,405,800 Reserves For Contingencies - - FY 2012 FY 2013 FY 2013 FY 2014 Program Performance Measures Actual Budget Forecast Budget Economic Impact - % Increase 12 10 12 13 Hotel Room Nights 2,226,000 2,360,000 2,370,000 2,425,000 Program Budgetary Cost Summary FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 FY 2014 Current Expanded FY 2014 Requested FY 2014 Change Operating Expense 3,959,414 4,583,200 5,059,100 7,058,600 7,058,600 54.0% Indirect Cost Reimburs 33,000 25,600 25,600 39,700 39,700 55.1% Net Operating Budget 3,992,414 4,608,800 6,084,700 7,098,300 7,098,300 54.0°% Trans to Tax Collector 74,490 89,800 89,800 108,800 - 108,800 21.21/6 Reserves For Contingencies - - - 198,700 - 198,700 na Total Budget 4,066,906 4,698,600 5,174,600 7,405,800 7,405,800 67.6% Program Funding Sources FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 FY 2014 Current FY 2014 FY 2014 Trans fm 194 TDC Prom Fd 227,400 97,500 458,600 Expanded Requested Change Tourist Devei Tax 3,724,519 3,588,800 4,147,300 5,440,200 5,440,200 51.6% Miscellaneous Revenues 18,038 20,000 35,000 35,000 35,000 75.0% Interest/Misc 8,352 7,400 7,400 9,000 9,000 0 21./o 6 Trans fm 183 TDC Beach Pk 50 000 50 - (272,500) (272,500) 50.7% Fiscal Year 2014 23 Office of the County Manager 000 50,000 50,000 50,000 0.0% Trans fm 194 TDC Prom Fd 227,400 97,500 458,600 302,600 302,600 210.4% Trans fm 195 TDC Cap Fd 150,000 150,000 150,000 150,000 150,000 0,0% Trans fm 196 TDC Dis - - 95,800 95,800 na Carry Forward 1,270,700 965,700 1,921,900 1,595,700 1,595,700 65.2% Less 5% Required By Law (180,800) - (272,500) (272,500) 50.7% Total Funding 6,449,009 4,698,600 6,770,200 7,405,800 7,405,800 57.6% Fiscal Year 2014 23 Office of the County Manager Office of the County Manager Tourist Development Council (TDC) Dept TDC Tourism Promotion - Fund (184) Notes: June 24, 2013 New Business 7 -a The Board of County Commissioners authorized collection of an additional one percent tourist tax - fourth penny - on July 26, 2005. Proceeds from this fourth penny are devoted exclusively to marketing and promotion. Pursuant to terms contained within Ordinance 2005 -43, collections began on October 1, 2005. Further regulation on the distribution of swept proceeds from Administrative and Overhead Fund (194) into TDC Tourism Promotion Fund (184) is contained within Ordinance 2011 -02. On April 23, 2013 the Board authorized amendments to the Ordinance that that, among other things, increased the overall distribution of Tourist Taxes to Promotion Category B from 36.7% to 463% by increasing the Promotion share of the first two pennies of the TDC Tax. This change went into effect in June 2013. The changes will be reflected in the various TDC funded budgets for FY 13 forecast and FY 14. Forecast FY 2013: With the approved increase in allocations from the first 2 pennies of the TDC Tax being phased in during FY 13, the Tourist Development Tax revenue flowing into Fund 184 is forecast to be 15% greater than the FY 13 adopted budget. Also impacting the collection rate is a continuing upward trend in visitation reflected in year over year TDC Tax revenue increases. In an effort to spur destination visitation the Board authorized budget amendments increasing promotional and marketing budgets by $500,000. The increased funding availability resulted from funds carrying forward from FY 12 due to positive revenue trends. Noteworthy operating expenses include paid advertising, professional advertising, promotion fees and other contract support services and marketing /promotion related travel. The anticipated sweep of residual fund balance from the TDC Administrative and Overhead Fund (194), due to positive revenue trends and changes Disaster Recovery funding policy, is up from $97,500 to $458,000. Current FY 2014: TDC collections within this fund are budgeted at $5,440,200, representing a 51.6% increase from the FY 13 adopted budget. This increase reflects both the the approved increase in allocations from the first 2 pennies of the TDC Tax as well as a continuing strong tourism market. The marketing and advertising program will be based on the fund balance carried forward as well as tourist tax revenues anticipated for FY 14. Per Board direction interest earned from all tourist tax funds will again be deposited via transfer to Fund (184) in support of marketing and advertising efforts. Overall, marketing and promotion funding is up consistent with the upward trend of TDC revenue and the increase in the portion of TDC revenue allocated to marketing and promotion. The destination advertising and promotion program totals $4,304,800 and includes the contract with Paradise Advertising and other promotional expenses. The professional marketing and advertising services program totals $1,958,400 and includes contracts with Miles Media, Research Data Services, Phase V Paradise Advertising and other professional media firms. In addition, $125,000 in support is budgeted for Category "B" marketing grants. Direct sales marketing /promotion totals $381,300. The Group Meeting promotion budget totals $397,800 including $95,800 transferred from Fund (196). Consistent with revenue expectations, the Tax Collector's transfer for revenue collection is budgeted at $108,800. Revenues: TDC revenue collections budgeted in this fund reflect Board approved distribution increases to Promotion Category B from 36.7% to 46.7% as well as a continuing strong tourism market. Fiscal Year 2014 24 Office of the County Manager June 24, 2013 Public Services Division Museum Department Budgetary Cost Summary FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 Current FY 2014 Expanded FY 2014 Recom'd FY 2014 Change Personal Services 878,850 918,700 902,100 955,400 50,500 1,005,900 9.5% Operating Expense 374,517 492,200 516,300 397,300 - 397,300 (19.3 %) Indirect Cost Reimburs 60,000 178,400 178,400 220,300 (50,500) 220,300 23.5% Capital Outlay 12,372 - 20,200 - - - na Remittances 100,000 - - - - - na Net Operating Budget 1,425,739 1,589,300 1,617,000 1,573,000 50,500 1,623,500 2.2% Trans to Tax Collector 32,776 33,000 33,000 33,000 - 33,000 0.0% Trans to 314 Museum Cap 100,000 200,000 200,000 - (2.3 %) - (100.0 %) Reserves For Contingencies - 15,700 - 131,700 (50,500) 81,200 417.2% Reserves For Cash Flow - 200,000 200,000 na Reserve for Attrition - (14,500) - (14,500) (14,500) 0.0% Total Budget 1,558,515 1,823,500 1,850,000 1,923,200 1,923,200 6.6% Appropriations by Program FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 Current FY 2014 Expanded FY 2014 Recom'd FY 2014 Change Museum Fund (198) 1,425,739 1,589,300 1,617,000 1,573,000 50,500 1,623,500 2.2% Total Net Budget 1,425,739 1,589,300 1,617,000 1,573,000 60,500 1,623,500 2.2% Total Transfers and Reserves 132,776 234,200 233,000 350,200 (50,500) 299,700 28.0% Total Budget 1,558,515 1,823,500 1,850,000 1,923,200 - 1,923,200 5.6% FY 2012 FY 2012 FY 2013 FY 2013 FY 2014 FY 2014 FY 2014 FY 2014 Department Funding Sources Actual Adopted Forecast Current Expanded Recom'd Change Tourist Devel Tax 1,638,788 1,579,100 1,645,100 1,489,000 1,489,000 (5.7 %) Charges For Services 410 - - - - na Miscellaneous Revenues 7,876 1,200 7,700 57,500 57,500 4,691.7% Interest/Misc 1,695 - - - - na Trans fm 001 Gen Fund - 200,000 200,000 na Trans fm 193 TDC Museum Fd 100,000 - - - - na Carry Forward 277,500 322,300 451,200 254,000 254,000 (21.2 %) Less 5% Required By Law - (79,100) - (77,300) (77,300) (2.3 %) Total Funding 2,026,269 1,823,500 2,104,000 1,923,200 1,923,200 5.5116 FY 2012 FY 2013 FY 2013 FY 2014 FY 2014 FY 2014 FY 2014 Department Position Summary Actual Adopted Forecast Current Expanded Recom'd Change Museum Fund (198) 13.00 13.00 13.00 13.00 1.00 14.00 7.7% Total FTE 13.00 13.00 13.00 13.00 1.00 14.00 7.7% Fiscal Year 2014 1 Public Services Division Public Services Division Museum Museum Fund (198) Mission Statement June 24, 2013 To preserve Collier County's non - renewable historical and archaeological resources and promote a fuller public knowledge and appreciation of our community's unique heritage and cultural development through the use of permanent and traveling exhibits, artifact, document and photographic collections, historic sites, visitor tours, historical research, school and educational programs, preservation and historic marker programs, community outreach, lectures, publications, and family - shared cultural events and activities. Fiscal Year 2014 2 Public Services Division FY 2014 FY 2014 FY 2014 FY 2014 Program Summary Total FTE Budget Revenues Net Cost Museums & Historic Sites Administration /Overhead 2.00 668,332 1,545,000 - 876,668 Funding to administer and maintain the Museum's main facility, its historic sites, structures, markers and botanical gardens. To minimize loss and deterioration of the artifact and photographic collections, County documents, maps, records and other non - renewable historical, archeological and cultural resources. Collections, Exhibition & Information Services 3.00 197,529 - 197,529 Provide regular operating schedule for public visitation, resources for exhibit research, exhibit development, professional management and conservation of the collections, and maintain permanent exhibits to interpret the history and development of Collier County for both residents and visitors. Education & Community Services 1.00 76,185 - 76,185 Provides curriculum -based student programs, volunteer training, outreach activities and lectures to civic groups and organizations, special exhibitions, and family- centered learning experiences such as the Old Florida Festival, Archaeology Fair, Native Plant Exhibition, Tamiami Trail Commemoration, and Roberts Ranch Historical Re- enactment. Museum of the Everglades 2.00 162,204 - 162,204 Provide funding to maintain and operate a County Museum branch facility in Everglades City. The restored structure is a nationally recognized and registered historic landmark. Roberts Ranch/Immokalee Pioneer Museum 2.00 164,484 164,484 Provide funding to develop, maintain and operate a County Museum branch facility at the Roberts Ranch in Immokalee. The restored property is a nationally recognized and registered historic landmark. Naples Depot 2.00 184,783 1,500 183,283 Provide funding to develop, maintain and operate a County Museum branch facility at the Naples Depot. Marco Island Museum 1.00 119,483 - 119,483 Provide funding to develop, maintain and operate a County Museum branch facility on Marco Island. Reserves/Transfers - 350,200 376,700 - 26,500 Current Level of Service Budget 13.00 1,923,200 1,923,200 - FY 2014 FY 2014 FY 2014 FY 2014 Program Enhancements Total FTE Budget Revenues Net Cost Reserves to Balance Expanded Request -198 - - 50,500 - - 50,500 Fiscal Year 2014 2 Public Services Division June 24, 2013 Public Services Division Museum Museum Fund (198) Program Budgetary Cost Summary FY 2014 FY 2014 FY 2014 FY 2014 Program Enhancements Total FTE Budget Revenues Net Cost Maintenance Specialist 1.00 50,500 - 50,500 This request is to replace the Maintenance Specialist position. The Operating Expense 374,517 492,200 516,300 previoius employee retired under the VSIP program and the postion has - 397,300 (19.3 %) Indirect Cost Reimburs been vacant since April 1, 2010. 178,400 178,400 220,300 1,695 Expanded Services Budget 1.00 - - - Total Recom'd Budget 14.00 1,923,200 1,923,200 - Remittances 100,000 - - - FY 2012 FY 2013 FY 2013 FY 2014 Program Performance Measures Actual Budget Forecast Budget # of Visitors 92,000 100,000 94,000 97,000 Volunteer Hours Contributed 5,700 6,100 6,200 6,400 Program Budgetary Cost Summary FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 Current FY 2014 Expanded FY 2014 Recom'd FY 2014 Change Personal Services 878,850 918,700 902,100 955,400 50,500 1,005,900 9.5% Operating Expense 374,517 492,200 516,300 397,300 - 397,300 (19.3 %) Indirect Cost Reimburs 60,000 178,400 178,400 220,300 1,695 220,300 23.5% Capital Outlay 12,372 - 20,200 - - na Remittances 100,000 - - - - - na Net Operating Budget 1,426,739 1,589,300 1,617,000 1,573,000 50,600 1,623,500 2.2% Trans to Tax Collector 32,776 33,000 33,000 33,000 - 33,000 0.0% Trans to 314 Museum Cap 100,000 200,000 200,000 - 5.5% - (100.0 %) Reserves For Contingencies - 15,700 - 131,700 (50,500) 81,200 417.2% Reserves For Cash Flow - 200,000 200,000 na Reserve for Attrition - (14,500) - (14,500) (14,500) 0.0% Total Budget 1,558,515 1,823,500 1,850,000 1,923,200 - 1,923,200 5.5% Total FTE 13.00 13.00 13.00 13.00 1.00 14.00 7.7% Program Funding Sources FY 2012 Actual FY 2013 Adopted FY 2013 Forecast FY 2014 FY 2014 Current Expanded FY 2014 Recom'd FY 2014 Change Tourist Devel Tax 1,638,788 1,579,100 1,645,100 1,489,000 1,489,000 (5.7 %) Charges For Services 410 - - - - na Miscellaneous Revenues 7,876 1,200 7,700 57,500 57,500 4,691.7% Interest/Misc 1,695 - - - - na Trans fm 001 Gen Fund - 200,000 200,000 na Trans fm 193 TDC Museum Fd 100,000 - - - - na Carry Forward 277,500 322,300 451,200 254,000 254,000 (21.2 %) Less 5% Required By Law - (79,100) - (77,300) (77,300) (2.3 %) Total Funding 2,026,269 1,823,500 2,104,000 1,923,200 1,923,200 5.5% Notes: On April 23, 2013 the Board authorized amendments to the Ordinance that that, among other things, reduced the distribution of Tourist Taxes to County Museums, Category C, from 11.0% to 9.607 %. The dollar impact is expected to be a reduction in Tourist Tax revenue of $200,000. The Board approved two further steps designed to mitigate any reduction in Museum funding. The first is to direct staff to develop a plan to generate $200,000 through fundraising, grants and aids, admission fees or other means. The second is to provide a backstop of General Fund support to be held in reserve in the event of shortfalls in fundraising. This change went into effect in June 2013 but will not be implemented until FY 14. Fiscal Year 2014 3 Public Services Division Public Services Division Museum Museum Fund (198) Forecast FY 2013: June 24, 2013 Forecast personal services expenditures are forecast moderately less than the adopted budget due to employee turnover. Operating expenses are forecast to be over the adopted budget by approximately $40,000 due to the settlement of a 2010 contractual dispute associated with the Naples Depot renovation. Additional non - budgeted expenses include $8,000 to develop an additional traveling exhibit to generate revenue through rentals to other museums and $12,000 to develop enhanced curriculum -based educational materials and classroom programs. The capital outlay expenditures included the purchase of a retired CAT bus and its conversion for $18,000 to begin offering Museum historic tours to generate revenues, and replacement of an unserviceable riding lawn mower for $2,200. Forecast Tourist Tax collections are 4% above the adopted budget. Current FY 2014: Museum operating expenses decreased due to a reduction in special programs which were added in FY 13 to commemorate Florida's VIVA 500 celebration, the 90th birthday of Collier County and the 85th anniversary of the completion of the Tamiami Trail. The indirect cost charged to the Museum has increased again by $41,900 or 23 %, from $178,400 to $220,300. Other significant expenses include $100,000 for marketing, promotion and advertisement, $81,600 for utilities, $61,700 for insurance, $34,500 for IT Departmental charges, $19,600 for vehicle and building maintenance and storage, and $10,000 for exhibit rentals and development. No new projects are planned or budgeted in the Museum Capital fund, Fund 314. Expanded Request: The Museum is requesting that a full -time Groundskeeper /Maintenance Worker position be added back to the Museum budget in FY2014. The position has been unfunded /unbudgeted since March 2010 when the employee retired under VSIP. The position is important to keeping the Museum's grounds, gardens and facilities in a safe, well- maintained and appealing condition for visitors and potential customers, and assisting with set up and take down of rental income events and private gatherings. A transfer to the Tax Collector for revenue collection services totals $33,000. Revenues: The revenue budget reflects an estimated increase of $56,000 in museum earned revenue. Components of the additional revenue include: $20,000 for exhibit rentals to other museums (2 exhibits, rented at $2,500 and $1,000 respectively per 3 month booking); $12,000 generated from the Museum historic bus tours (calculated at 24 round trips per year at $35 per seat and 80% of the 18 seat capacity); $20,000 in Museum facility rentals for private gatherings, weddings and income - generating activities (calculated at 40 events per year at $500 per event); and $4,000 in miscellaneous speaker's fees and private donations. A $200,000 transfer from the General Fund is budgeted to cover revenue - generating shortfalls. The transfer from the General Fund is being held in a separate reserve with no plans to expend any of the General Fund reserve money. Tourist Tax revenues are projected somewhat lower reflecting the lower distribution percentage allocated to Museum operations. Fiscal Year 2014 4 Public Services Division June 24, 2013 Public Services Capital Museum Capital Appropriations by Program FY 2012 FY 2013 FY 2013 FY 2014 FY 2014 FY 2014 FY 2014 Department Budgetary Cost Summary Actual Adopted Forecast Current Expanded Recom'd Change Operating Expense 7,460 50,000 - (100.0 %) Capital Outlay 493,653 150,000 237,300 (100.0 %) Net Operating Budget 501,113 200,000 237,300 (100.0 %) Total Budget 501,113 200,000 237,300 (100.0 %) Appropriations by Program FY 2012 Actual FY 2013 Adopted FY 2013 FY 2014 Forecast Current FY 2014 FY 2014 FY 2014 Expanded Recom'd Change Museum Capital Projects Fund (314) 501,113 200,000 237,300 (100.0 %) Total Net Budget 501,113 200,000 237,300 (100.0 %) Total Transfers and Reserves - 200,000 200,000 na Total Budget 501,113 200,000 237,300 (100.0 %) Museum 200,000 242,585 237,300 Department Total Project Budget 200,000 242,585 237,300 Fiscal Year 2014 5 Public Services Capital FY 2012 FY 2013 FY 2013 FY 2014 FY 2014 FY 2014 FY 2014 Department Funding Sources Actual Adopted Forecast Current Expanded Recom'd Change Interest/Misc 2,074 4,100 300 (100.0 %) Trans fm 198 Museum Fd 100,000 200,000 200,000 (100.0 %) Carry Forward 436,000 (3,900) 37,000 (100.0 %) Less 5% Required By Law - (200) - (100.0 %) Total Funding 538,074 200,000 237,300 (100.0 %) Museum 200,000 242,585 237,300 Department Total Project Budget 200,000 242,585 237,300 Fiscal Year 2014 5 Public Services Capital FY 2013 FY 2013 FY 2013 FY 2014 FY 2016 FY 2016 FY 2017 FY 2018 CIP Category / Project Title Adopted Amended Forecasted Budget Budget Budget Budget Budget Museum Marco Museum 100,000 142,050 142,000 Museum Bldg and Facility Maint - 19,800 19,800 Museum Exhibits - 25,535 25,500 Museum Facility Maintenance 50,000 - - Museum Lighting 50,000 50,000 50,000 X -fers /Reserves - Fund 314 - 5,200 - Museum 200,000 242,585 237,300 Department Total Project Budget 200,000 242,585 237,300 Fiscal Year 2014 5 Public Services Capital June 24, 2013 Public Services Capital Museum Capital Museum Capital Projects Fund (314) Program Funding Sources Interest/Misc Trans fm 198 Museum Fd Carry Forward Less 5% Required By Law Total Funding CIP Category / Project Title Museum Marco Museum Museum Bldg and Facility Maint Museum Exhibits Museum Facility Maintenance Museum Lighting X -fers /Reserves - Fund 314 FY 2012 FY 2012 FY 2013 FY 2013 FY 2014 FY 2014 FY 2014 FY 2014 Program Budgetary Cost Summary Actual Adopted Forecast Current Expanded Recom'd Change Operating Expense 7,460 50,000 - (100.0 %) Capital Outlay 493,653 150,000 237,300 (100.0 %) Net Operating Budget 501,113 200,000 237,300 (100.0 %) Total Budget 601,113 200,000 237,300 (100.0 %,) Program Funding Sources Interest/Misc Trans fm 198 Museum Fd Carry Forward Less 5% Required By Law Total Funding CIP Category / Project Title Museum Marco Museum Museum Bldg and Facility Maint Museum Exhibits Museum Facility Maintenance Museum Lighting X -fers /Reserves - Fund 314 FY 2012 FY 2013 FY 2013 FY 2014 FY 2014 FY 2014 FY 2014 Actual Adopted Forecast Current Expanded Recom'd Change 2,074 4,100 300 (100.0 %) 100,000 200,000 200,000 (100.0 %) 436,000 (3,900) 37,000 (100.0 %) - (200) - (100.0 %) 538,074 200,000 237,300 (100.0 %) FY 2013 FY 2013 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 Adopted Amended Forecasted Budget Budget Budget Budget Budget 100,000 142,050 142,000 - 19,800 19,800 - 25,535 25,500 50,000 - 0 50,000 50,000 50,000 - 5,200 0 Museum 200,000 242,585 237,300 Program Total Project Budget 200,000 242,585 237,300 Fiscal Year 2014 6 Public Services Capital June 24, 2013 New Business 7 -b 1 of 30 EXECUTIVE SUMMARY Tourist Tax Grant Application Review and Recommendation for FY 14 Category B ($50,000) and Category C -2 ($40,000) OBJECTIVE: Review and make recommendations to the Board of County Commissioners for Tourist Development Tax Category B and C -2 grant applications for FY 14. CONSIDERATIONS: Grant Applications were made available on our tourism website in March and were due April 30, 2013. In accordance with the Grant Guidelines, the applications were first reviewed by the Tourism Director to verify they met the Grant Guidelines and then by the County Attorney for legal sufficiency. The applications were then reviewed by a panel of five tourism industry representatives on June 17, 2013. The Review Panel included: Beth Preddy, representing the restaurant industry; Darren Robertshaw, President, Collier County Lodging & Tourism Alliance, representing the hotel industry; Nancy Kerns, Greater Naples Chamber of Commerce, representing the retail and shopping industry; Randy Smith, Naples Transportation & Tours, representing the attractions industry and Elaine Reed, Naples Historical Society, representing the cultural community. The review panel scored each application in accordance with the criteria outlined in the grant application form and made suggestions on the funding level for each applicant. Category "B "- Marketing & Events Grants ArtsNaples World Festival, Inc.: Request is to promote the third year of a community -wide, multi -venue art and music festival, scheduled for May 2014. The festival will use multiple Collier area venues and will feature Italian music, art and cultural activities and performances. The 2013 event is estimated to have generated 8,275 hotel room nights. They are requesting assistance in out of market media and promotion for the event. The original request was for $50,000, but the grant guidelines indicate a maximum of $25,000. For the 2013 event, the TDC recommended and the BCC approved waiving the grant guidelines and to fund $50,000. The Grant Review Panel suggests funding of $25,000 for FY 14. Old Naples Waterfront Association — Stone Crab Festival: This is the fourth year of this festival that occurs October 25 -27, 2013 at the start of stone crab season. Estimated attendance is 6,500 with 22% from out of the area. Six area restaurants and venues will participate in this year's event. The requested amount is $25,000 and the Grant Review Panel suggests funding of $25,000 for out of market paid and social media to promote this year's event. June 24, 2013 New Business 7 -b 2 of 30 Category C -2- Non County Owned /Operated Museums Holocaust Museum of SW Florida: This is the 7th request from the Museum for TDC funding to assist in marketing attendance to the museum to potential out of town visitors through advertising, PR and promotion of their 2013 -14 traveling exhibits. Total museum visitation for 2012 was estimated at 5,934 and the museum staff estimates 2,892 of those visitors stayed overnight, resulting in 7,455 room nights and $46,221 in direct economic impact. The FY 14 request is for $100,000. The Grant Review Panel suggests $20,000 based on limited information provided on specific events or timing of those events. Naples Art Association, dba von Liebig Art Center: This organization has been funded for the past seven years. The estimated attendance at their major events in 2013 is 120,000. They are requesting funding assistance for out of market advertising of their 2013 -14 festivals. The original request was $40,000. The two major events listed in the application occur in our high season (February and March), when there will be very limited accommodations available for event attendees. The Grant Review Panel suggests funding at $20,000 for off - season events only. FISCAL IMPACT: Funding for Category B marketing grants in the amount of $50,000 and for Category C -2 of $40,000 is included in the Tourism Department's FY 14 proposed budget. ATTORNEY FINDINGS: The County Attorney has reviewed the applications and the legal review recommendations have been fulfilled, making the applications in accordance with County Ordinances and TDC Grant Guidelines. RECOMMENDATION: Staff requests TDC recommendation for BCC approval of the above Category B marketing grant applications in the amount of $50,000 and the Category C -2 Non - County Owned Museum grant applications in the amount of $40,000. SUBMITTED BY: Jack Wert, Tourism Director a]R \}\ ) k % § ; t !J k /\ \\ !� ^{ k \ )2 ° §k §§ ### \7 #7 # ƒ§■ £; fir; � _° 7■ § § E _ § k /k ]/ \\ }| jf � !J k /\ \\ !� ^{ k \ )2 ° §k §§ ### \7 #7 # ƒ§■ £; fir; � _° 7■ ®5 « J 2 E K} \\ � C 5Z §f %! ;) }) §a - t k\ ¥ \® K ! ! \k �\ |§ .}: :! .7 § �! 3z !J k /\ \\ !� ^{ k \ )2 ° §k §§ ### \7 #7 # ƒ§■ £; fir; � _° 7■ ®5 « J 2 (I)() \))\� \UUU �\ �f §2667 §§C§c # k\ !_ o )\ \ /kk)� \ \ \ \ \ } ƒ\\\f§ !) - §f }a §a! � {f / }�! k {�)k} §,l��§ § ®!ƒ�!! � z 2 § K!r {! o ! �! &# & S - § u z zm E \\ 5Z §f %! ;) }) §a - t 7 : ! ! \k �\ |§ .}: :! .7 § 3z k \ { § k ) ,!2 k ` d ) § ) § § \! . \ . (I)() \))\� \UUU �\ �f §2667 §§C§c # k\ !_ o )\ \ /kk)� \ \ \ \ \ } ƒ\\\f§ !) - §f }a §a! � {f / }�! k {�)k} §,l��§ § ®!ƒ�!! � z 2 § K!r {! o ! �! &# & S - § u z zm V g o o o 0 0 'n E m o o" eq vi vi o co 3 N N N N N O N O V W N C d OC v3 wo°7e d °o °o oo oo c3� oo c O 0 m Z V N W o Ln Ln r1l Ln O Q O N h Go IA. N ,A m N d SC 1 C T OD E C C O V O t0 GJ O c LL O m T a0+ U E @ O r o > c c o v E a o o v m o off .�, " O Y E N p V 7 j O m N 7 a OQ C o u C C N < > Y N m a' m c m N w " E a ° 0 N m N y N c m T t1 b4 p N O O m 7 O N w Ln LL Y ad+ N O ate+ C M 'FO' LL0. Y £ H o Y ]C ]C Y ]C o ]L Y Y Y Y F O Y Y Y Y > o 0 0 0 n Y Y Y 0 0 0 n a E c) n .n vn o o Ln Ln o to o a "O �-i N N N N Q LT Vf Vf V? VT o V N O N N a i/1 V1 an V} to 7 Ln 1l1 N N N N a V} Ln N v1 V1. N N N N N a VT lA V1 V1 Vf 7 N to to Ln m to O in O Ln oo 00 O V o1 O m V7 m oo n rn Ln o o rn m rn Z m oo oo n m m n rn oo oo m a c 0 N m �+ m Ln o .n .n n ., o Ln Ln o a, o 0 0 0 0 0 0 0 d _Q .0 O n ul 0 0 O m m O o a, oo O o 0 0 0 0 0 0 ?\ L+ F Z a a,000 0 0 o o o a)oLn000 mmomo m H 0 oo o 0 o o oo to o Ln o a, vi o o n n o 0 0 a e-I N N N N �--� O C 7 O H O E Q a m In O In In N N N N V1 O N N N N m V7 Vl O N N H N N Vl O In N N N N U O 7 0 N O O O Ln .--� m o o In m N 0 V1 O O oo v7 O O a. N N N N N N N N N N N N N ? a N O vu, N E Q o o w « v W j ` W W O l7 y « m z o N N c _c c r ID C7 L N > . a c v L 01 T N a v 5 " L d> N a v v " L W > N a v c y o LL u Yn E z° v v a Q E v v v w = E y v v E� v v v O a C O = V> N Y o C a> N Ycc C a T Y O> V1 Y c a> O N Y m T a. T S Z p y c t t c C T y c` L c m Zy� N c` y W} ~ O m m w m m O m m y m m L m m y m m m m y m m C LL u 2 a' 0 m z w 2 a 0 m Z W m Q s O m Z w O z O m Z w a June 24, 2013 New Business 7 -b 5 of 30 From: GreeneColleen, Assistant County Attorney Sent: Friday, June 07, 2013 2:18 PM Subject: (RLS) Category B and C2 Grant Apps I have reviewed the four grant applications. C2 — Museums Based on the attached descriptions, both Museums appear to qualify for grant funding. Both Museums are seeking funding for "out of county marketing and promotion of events, special exhibits or to increase visitation to museum facilities." Based on my review, the purpose appears to be to increase visitation. Holocaust Museum — Missing Form 990. Staff Response: The 990 has been received. Naples Art Association — 1. has listed two "local' or in- market media sources: Downtown Naples Guide $2,000 and Naples Daily News $2,000. Based on my information, these two media sources may not qualify as out of market so funding request may need to be reduced. Staff Response: The local insertions have been deleted from the review and a lesser amount has been recommended by the Review Panel Category B- Marketing- Events Based on the attached descriptions, both events appear to qualify for grant funding. However ArtsNaples 1. does not have a specific 2 day event date — rather they promote the destination for one month. "Stay in May." This appears to be above and beyond the minimum requirements, so it does appear to qualify 2. applied for $50,000 but the guidelines provide a cap of $25,000. The award may be reduced or the TDC may recommend modifying or waiving the guidelines. This application is not complete. 3. Board of Directors list, final status report, form 990, financial statement reviewed by CPA. For a complete list of required documents please see Application for Funds General Instructions p. 15. Staff Response: These items have been requested. We have these items from the current year event and those would still apply. June 24, 2013 New Business 7 -b 6 of 30 Stone Crab Festival application does not appear to complete. For a complete list of required documents please see Application for Funds General Instructions p. 15. Stone Crab Festival provided that each venue will provide its own insurance liability certificate. We will need to carefully review this issue during the contract phase and have this reviewed with the Risk Management Department. Staff Response: The 2012 event had a similar issue and Risk Management waived the requirement for the Association to have insurance coverage on the individual restaurants and accepted copies of the coverage that each participating restaurant provided. Please contact me if you wish to discuss. I will return the original applications to you when we meet this afternoon. Thanks! Colleen M. Greene Assistant County Attorney (239) 252 -8400 Fax (239) 252 -6300 June 24, 2013 New Business 7 -b 7 of 30 CATEGORY "B" GRANT AND EVENT SPONSORSHIP APPLICATION FY 2013 -14 June 24, 2013 New Business 7 -b 8 of 30 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL SPECIAL EVENT FUNDING REQUEST CATEGORY "B" FISCAL YEAR 2013 -2014 PART I - INSTRUCTIONS AND DEFINITIONS PURPOSE: This document sets forth the guidelines and categories for requests for funds from Tourist Development Taxes. Applications will be accepted from organizations that will sponsor and promote tourism activities during FY 2013 -2014 within Collier County that bring substantial numbers of visitors to the County. AUTHORIZATION HISTORY: The Florida State Legislature enacted the Local Option Tourist Development Act (Section 125.0104, Florida Statutes) in response to the growing need of Florida counties to provide additional revenue sources for Tourist Development in an effort to stimulate the local economy. In response to this need, in 1990, the voters of Collier County approved a two (2) percent Tourist Development Tax on transient rental accommodations. A Tourist Development Council was also created in 1992 to assist the Collier County Board of County Commissioners (BCC) in planning ways in which to use the revenues received through the Tourist Development Tax, based on statutory guidelines. The tax was increased to three (3) percent in 1996 and to 4% in 2005. The BCC has the final determination of the allocation of TDC funds within the confines of F.S. 125.0104. ALLOCATION OF THE TOURIST TAX The four (4) percent Tourist Development Tax revenue is allocated by the Tourist Development Plan approved by the Board of County Commissioners as follows: 50% for beach park facilities or beach improvement, maintenance, renourishment, restoration and erosion control, including pass and inlet maintenance shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public access as these uses relate to the physical preservation of the beach, shoreline or inland lake or river. 13.4% Museums County Owned and Operated, to acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote one or more county owned museums and Non - County Owned Museums that are owned and operated by not -for- profit organizations and open to the public. 36.6% for Advertising/Promoting and Special Events to bring tourism to Collier County. June 24, 2013 New Business 7 -b 9 of 30 TOURIST TAX ALLOCATION CONT. Further regulations concerning the use of the Tourist Development Tax proceeds are outlined in the Florida State Statute 125.0104, and in the Collier County Ordinances. TIMETABLE FOR REVIEW: The Tourist Development Council (TDC) office will distribute applications to organizations that express an interest in receiving funds for Fiscal Year 2013 -14 during the month of March 2013. Projects must meet the guidelines and criteria outlined in this document and must apply to event expenses after October 1, 2013 and finish no later than September 30, 2014. Completed applications must be received by the Tourism Department Office no later than 5:00 P.M. on Tuesday, April 30, 2013. Applications shall be delivered to the Tourism Department office: 2800 North Horseshoe Dr, Naples, FL 34104. For further information, telephone (239) 252 -2384. June 24, 2013 New Business 7 -b 10 of 30 APPLICATION AND EVALUATION PROCEDURE: The following procedure will be strictly followed. All contacts should be channeled through the Tourism Director's office. Please read the following instructions carefully and call the Tourism Department Office with any questions. Incomplete or incorrect applications will be returned. The Tourism Director serving as a facilitator and a five (5) person Grant Review Panel made up of one hotel, one attraction, one restaurant, one retail and one cultural representative will review all applications to determine if they meet the established criteria indicated in the application for funding. Only those requests that will have a substantial economic impact on the County from visitors will be considered further. The Tourism Department office staff will notify qualifying applicants who are finalists. All finalists will then be invited to present their applications to the TDC in May or June 2013. The Tourist Development Council (TDC) will receive the recommendations from the Review Panel and will vote on each qualifying applicant and prepare, in priority order, their recommendations for funding for Fiscal Year 2013 -14. Funding recommendations of the Tourist Development Council are final. The TDC recommendations will be presented to the Board of County Commissioners as part of the County's budget process for FY 2013 -14. After budget approval, contracts will be negotiated with the selected applicants, with assistance from the County Attorney's office, and then presented to the BCC for final approval. Once executed, these contracts will be monitored and Requests for Funds Forms will be reviewed and approved by the Tourism Director. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with applications will become a matter of public record, open to inspection by any citizen of the State of Florida subject to Chapter 119, Florida Statutes. 4 June 24, 2013 New Business 7 -b 11 of 30 OVERALL GUIDELINES Applications must conform to the guidelines specified by the Tourist Development Council (TDC). Applications that do not conform to these guidelines will not be considered for funding. The funding limits are subject to final approval by the Tourist Development Council and Board of County Commissioners. Funding is available for major events staged in the County year -round that attract large numbers of overnight visitors from outside the County. Examples are national or international amateur sports events and multiple -day festivals. Events must be at least two (2) days in duration. A guideline of 100 hotel room nights per day of the event will be used to evaluate the impact of the event. The maximum allowable amount of any single sponsorship is $25,000. Funding is also available for Collier County based organizations for marketing projects to support visitation to the County. Advertising and promotional campaigns supporting events or marketing projects must be in out of Collier County media such as broadcast, web and regional print and distribution must be out of County. Expenditures with publications, broadcast and brochure distribution with circulation or reach outside of the Ft. Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier) will be acceptable for reimbursement at full value. Priority for grant funding will be given to events held during our destination's shoulder and slow season (May- November). TYPES OF EVENTS: Programs, festivals, sports or special events should have a history of, or the potential for attracting out -of- county visitors, either as participants or spectators, generating hotel /motel /campground room nights. Tourism businesses or organizations may also apply for marketing assistance in printing a brochure that highlights more than one tourism business such as a group of art galleries or a shopping or dining district. Consideration will also be given to events that can generate national, state, or regional media exposure for Collier County and its tourist offerings. ELIGIBLE ORGANIZATIONS: Not - For -Profit Organizations under section 501 of the Internal Revenue Code (a copy of the IRS determination letter provided by the applicant confirms federal tax- exempt status), and For - Profit Organizations are eligible for funding. Organizations must be established primarily to produce cultural programs, festivals, or special or sports events, utilizing private sector community financial support, volunteers and staff to carry out the objectives of the organization. June 24, 2013 New Business 7 -b 12 of 30 PROJECT GUIDELINES: 1. Projects or events must take place within Collier County. 2. Applicants must make the project or event accessible to the public and to disabled persons. 3. Applicants must submit a list of their Board of Directors, with addresses, and occupation or affiliation. 4. Applicants must submit the most recent Final Status Report if they have received a tourist tax grant in the past from Collier County to include hotel room nights generated and direct economic impact as a result of the event, project or activity. 5. Out of cycle grant applications will be considered on a case by case basis only. 6. Application forms must be typed (digital format available thru TDC website) and printed two - sided in black and white on 8 '/2 x 11 inch white paper. 7. Multiple events must be separate and distinct applications with separate summaries and budgets. 8. Advertising and promotion must be placed or distributed in media outside of the Fort Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier Counties) to qualify for reimbursement.. This is to ensure that funds will be used to attract visitors who reside out of Collier County and who may stay at least one night in Collier County paid lodging. 9. Applicants must provide most recent IRS Form 990. 10. Grant Requests require the most recent organization financial statement reviewed by a CPA. 11. All event or project expenditures are on a reimbursement basis only. No funds will be forwarded in anticipation of the receipt of an invoice or in advance of the project. 12. A complete detailed project budget must be submitted that includes all revenue sources, expenses, media placements and other promotional expenses. 13. When submitting a request for reimbursement, a verification letter indicating that all vendors have been paid to date must accompany the request for funds with complete back up before any reimbursements can be released. 14. A certificate of liability insurance is required with the signed contract and must be current before any reimbursements can be released. 15. Applicants for events that could span two fiscal years due to the close proximity of the start date to the beginning of the fiscal year (October 1, 2013) and require promotion of the event prior to the start of the fiscal year, will need to clearly state this fact in the application and the June 24, 2013 New Business 7 -b 13 of 30 amount requested prior to October 1. Expenses requested for reimbursement will not be eligible if delivered prior to July 1 2013, or the effective date of the agreement. 16. Applicants must document the planned return on the investment of tourist development tax funds requested to promote the activity or event. SPECIAL NOTE: In the event that any funding request is not recommended for funding, the organization will not be permitted to come back to the TDC or Board of County Commissioners for the same event until the next fiscal year. An exception would be if new information not previously presented might alter the TDC's decision. In this case, the applicant must bring the request back to the TDC for further review before approaching the County Commission. Funding Administration: No funding may be reimbursed until the Collier County Clerk of Courts Finance Department approves the funding request. Funding Manager: Organizations receiving funding shall designate a Funding Manager. That individual shall be responsible for maintaining the official file with application, correspondence, funding, narrative progress reports, request for funds /reimbursements, invoices and sample of promotional materials used. The organization's funding manager will insure that all elements of the funding application are followed, that narrative progress reports are submitted in a timely manner, that requests for funds are accurate and appropriate attachments are included, and that the event funding is closed out efficiently with the necessary reports and audit submitted. It is the Funding Manager's responsibility to see that any applicable Federal, State or County laws and policies are followed. Documenting Economic Impact: For any activity or event, applicants will be required to distribute and collect questionnaires to attendees and participants provided by the Tourism Department staff (Attached, Exhibit "E" Page 26). These forms will assist in the tracking of participants' accommodations and spending patterns in Collier County while attending the event. The minimum number of required questionnaires completed and submitted with the final request for funds must be equal to ten percent (10 %) of the attendance at the event or one hundred -fifty (150) whichever is greater. Applicants should be aware that the TDC staff will also survey hotels and event attendees to confirm the data collected by the event organizers. APPLICATION GUIDELINES: 1. If you are applying for more than one event or project, separate applications and distinct separate budgets are required. 2. State the goals and objectives for the event for which you are applying. 3. Describe what benefits will be received from the event or promotion for which you are applying. June 24, 2013 New Business 7 -b 14 of 30 4. Describe how the event or project increases the number of visitors to Collier County, their length of stay, and expenditures at businesses throughout the County. 5. Describe how the effectiveness of the event will be evaluated. 6. Describe how financial resources will be monitored. 7. Describe, in detail, how the event or project will be implemented. STATUS REPORTS: Interim Status Report: A detailed interim status report will be required with any interim Request for Funds reimbursement or no later than March 30, 2014. This report will identify the progress to date of the project, activity or event. If the event has been completed by this date, then the grantee should submit a Final Status Report. Interim Reports will be reviewed by the Grant Review Panel as part of their review of the next year's applications. (Form Attached. — Exhibit "B" Page 23) Final Status Report: A detailed final status report will be required to accompany the final Request for Reimbursement and is due no later than September 30, 2014. (Form Attached — Exhibit "C" Page 24) PROCEDURES FOR DRAW OF FUNDS A Request for Funds Form (Attached - Exhibit "D" Page 25) must be completed on a reimbursement basis only and should be accompanied by proof of paid invoices and submitted to the TDC office for interim draws and for final payment. Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany each request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. Screen shots of on -line ads are also required. For each request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. Grantees are encouraged to submit Requests for Reimbursement at least quarterly to avoid year -end deadlines. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. No advanced payment of any expenses by the County is authorized. If tourist development tax funds become inadequate to fund all or part of a TDC grant, the County reserves the right to reduce funding to a grantee accordingly. June 24, 2013 New Business 7 -b 15 of 30 USE OF TOURISM DEVELOPMENT FUNDS Florida State Statutes 125.0104 section 5(A) 2 states that Tourism funds must be used to promote and advertise tourism in the State of Florida and nationally and internationally; however, if tax revenues are expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists. NOTICE: All collateral materials and all print and broadcast advertisements must identify the Collier County tourist development tax as a source of funding. All printed and broadcast material must contain the verbiage "A cooperative effort funded by the Collier County Tourist Development Tax" and /or display the CVB logo and website url (www.paradisecoast.com) on all printed materials and in television ads where possible to qualify for reimbursement. AUDITS AND RECORDS The organization receiving funds shall maintain such records and accounts, including property, personnel, and financial records as are deemed necessary by the County to ensure a proper accounting for all TDC funds. The aforesaid records will be made available for audit or inspection purposes at any time during normal business hours and as often as the TDC deems necessary. They shall be made available to the TDC for examination, all such records with respect to any matters covered by this funding application. The organization receiving funding will permit the same to be examined and excerpts or transcriptions made from such records and audits of all contracts, invoices, materials, records of personnel and of employment, and data relating to all matters covered by this application. The TDC's right of inspection and audit shall also apply to any audits made by any other agency whether local, state, or federal. FUNDING CATEGORY GUIDELINES I Sponsorships: Minimum two -day events with 100 or more hotel room nights per day of the event. Funds are to be used exclusively for advertising and promotion in out -of- market media outside the Fort Myers DMA (DeSoto, Charlotte, Glades, Lee, Hendry and Collier Counties). The maximum is $25,000 per event with a minimum of three years of result history. First Time Events: These include newly created events, or ones that have little history. Events in this category may be funded up to a maximum of $25,000 per event. Subsequent year funding will be determined by results of the first or subsequent year Return on Investment (ROI) of tourist taxes utilized. II Cultural Events: Two or more day events that bring significant number of out of area visitors to Collier County. The maximum amount per event is $25,000. III Marketing Assistance: Organizations located in Collier County that request marketing assistance for projects highlighting more than one tourism business that further the mission of the TDC and the CVB and do not meet the guidelines for a Category C -2 Museum grant. Examples W June 24, 2013 New Business 7 -b 16 of 30 would be production of brochures, special package promotions and facility marketing programs. The maximum amount per project is $25,000. IV Sports Events: To attract or support events being held in Collier County with assistance in marketing and promotion of the event to increase participation and hotel room nights. The maximum amount available for this category is $50,000. Allowable Expenses 1. Promotion, marketing and programming expenses to include paid advertising, on line advertising and promotions, social media platforms, production expenses 2. Field rental fees, rental fees, sanctioning or rights fees Funding Eligibility 1. Provide assistance to events that attract overnight visitors in paid lodging in Collier County, impacting restaurants, retail establishments and other area businesses 2. Applicants must provide a marketing and promotions plan 3. Applicants must provide a detailed event budget 4. Events scheduled during off season (May- November) will be give funding priority 5. Visitor Tracking Forms will be required for all participants in the event. Grantee (promoter or rights holder) will be required to collect these forms from all team managers before participating in the event. Review Process 1. Applications will be reviewed by the Sports Marketing Staff of the Tourism Department, the Collier County Sports Council, Grant Review Panel and the Tourist Development Council. 2. Agreements will be prepared by the County Purchasing Department, County Attorney's Office and approved by the Purchasing Department Director. Grant Request Funding Levels 1. Events will be recommended for funding based on the potential room nights generated from the event. If the review panel believes the room nights are unrealistic, they may adjust the funding level accordingly. 2. The maximum funding per event will be $6,500 and the maximum funding in category is $50,000 Estimated Room Nights Funding Range 500 and over $4,500- $6,500 200 -499 $2,400 - $4,499 100 -199 $1,201- $2,399 Less Than 100 $0-$1,200 10 June 24, 2013 New Business 7 -b 17 of 30 CRITERIA FOR EVALUATION OF APPLICATIONS Applications will be scored in six (6) categories with a maximum score of one hundred (100) points per applicant. This scoring will determine the ranking of projects or events for funding. I. RETURN ON INVESTMENT OF TOURIST DEVELOPMENT TAX IN VISITOR SPENDING IN COLLIER COUNTY - Maximum 25 Points. Evidence that the project: serves to attract out -of- county visitors generating hotel /motel /campground rentals; will be marketed to the fullest extent possible in an effective and efficient manner; demonstrates a willingness of the organizers to work with the tourism industry; commits to develop other funding sources in subsequent years. II. OUT -OF- COUNTY PROMOTION - Maximum 25 Points. The proposed out -of- County advertising is well thought out and detailed to show the potential broad awareness of the event in out -of- market media. Packaging of hotels, attractions and shopping through tour operators or travel agents will also be evaluated. 1II. SOUNDNESS OF PROPOSED PROJECT - Maximum 20 Points. A. The extent to which the project has clearly identified objectives; has assigned responsibilities and accountability; has a realistic timetable for implementation; has additional funding sources available that will be utilized and that will accomplish the stated objectives. IV. STABILITY AND MANAGEMENT CAPACITY - Maximum 10 Points. A. A proven record or demonstrated capacities of the organization to develop resources, effectively plan, organize and implement the proposed project. B. The organization has a successful history of producing events or activities related to the grant funded purpose. C. Ability of the organization to administer public grants and to prepare and deliver the necessary progress reports. V. QUALITY & UNIQUENESS OF PROPOSED PROJECT - Maximum 10 Points. Extent to which the activity provides a program for Collier County visitors and its residents, that is of significant merit and that, without such assistance, would June 24, 2013 New Business 7 -b 18 of 30 not take place in the County. VI. PLAN TO HOLD THE EVENT OR ACTIVITY DURING SHOULDER OR SLOW SEASONS OF THE YEAR (May- November) - Maximum 10 Points. Plans clearly outline commitment to assist the Tourism Department in increasing shoulder and slower seasons of the year. Repeat Funding Requests This Point System will be used to determine the level of funding for repeating events. Scoring must equal at least 75 points. Year of Funding Request Maximum % of Funding Allowed 1St Up to 100% of Request 2nd Year Up to 80% of Requested Funding 3rd Year Up to 60% of Requested Funding 41h Year & Beyond *Up to 100% of Requested Funding *Up to 100% funding may be recommended if TDT revenue generated from previous grant award was met or exceeded. The amount and priority of funding recommended for approval will be based on the final score in the Evaluation process described above. 12 June 24, 2013 New Business 7 -b 19 of 30 USES OF TOURIST DEVELOPMENT FUNDS AUTHORIZED USES OF FUNDS: The following are examples of how Tourist Development Funds may be used to promote tourism for Collier County. Advertising and promotional expenses in media outside of the Fort Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier Counties) in conjunction with an activity or event to increase participation in the event and bring overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event including creative design, printing, copying, ad placement cost and distribution of direct mail. 2. Creating an internet web site promoting the event linked to the County's Tourism website to increase participation, attendance and awareness of the event and to generate hotel room nights. Please be advised that Collier County policy requires the submission of vendor invoices, copies of credit card receipts and statements and two -sided copies of cancelled checks, on- line bill pay transaction registers or other acceptable evidence of payment, original tear sheets of print ads showing publication name and date, affidavit of broadcast dates and times, screenshots of on -line ads showing date of capture, or samples of printed materials to the Tourism Director or his designee, for review and upon verification by letter from the Grantee that the services or work performed as described in the invoice have been completed or that the goods have been received and that all vendors have been paid. Should these documents be unavailable, the Grantee may submit other legally viable evidence of payment subject to review and approval by the Clerk's Office. No advanced payments are authorized. There are no exceptions. 13 June 24, 2013 New Business 7 -b 20 of 30 TOURISM FUNDS MAY NOT BE USED FOR: 1. Prize money, scholarships, awards, plaques, or certificates. 2. Travel expenses for event participants or officials. 3. Projects restricted to private or exclusive participation. 4. Private entertainment, food, and beverages and lodging. 5. Operating expenditures indirectly related to the project or event. 6. Legal, medical, engineering, accounting, auditing, planning, feasibility studies or other contracted services or fees. 7. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 8. Real property or capital improvements, new construction, renovation or restoration to facilities. 9. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 10. Interest or reduction of deficits and loans. 11. Expenses incurred or obligated prior to or after the project or event period. 12. Advertising and promotional materials distributed at the event site or after the event. 13. Payments for services or goods purchased for previous or other events. 14. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 15. Advance deposits of any kind. 14 June 24, 2013 New Business 7 -b 21 of 30 CATEGORY "C -2" NON - COUNTY OWNED MUSEUM GRANT APPLICATION FY 2013 -14 June 24, 2013 New Business 7 -b 22 of 30 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL GRANT FUNDING REQUEST CATEGORY "C -2" NON - COUNTY OWNED MUSEUM GRANT APPLICATION FISCAL YEAR 2013 -14 PART I - INSTRUCTIONS AND DEFINITIONS PURPOSE: This document sets forth the guidelines and categories for requests for funds from Tourist Development Taxes. Applications will be accepted from organizations that will promote tourism activities at their facilities during FY 2013 -14 within Collier County that will bring substantial numbers of overnight visitors to the County. AUTHORIZATION HISTORY: The Florida State Legislature enacted the Local Option Tourist Development Act (Section 125.0104, Florida Statutes) in response to the growing need of Florida counties to provide additional revenue sources for Tourist Development in an effort to stimulate the local economy. In response to this need, in 1990, the voters of Collier County approved a two (2) percent Tourist Development Tax on transient rental accommodations. A Tourist Development Council was also created in 1992 to assist the Collier County Board of County Commissioners (BOCC) in planning ways in which to use the revenues received through the Tourist Development Tax, based on statutory guidelines. The tax was increased to three (3) percent in 1996 and to 4% in 2005. The BOCC has the final determination of the allocation of TDC funds within the confines of F.S. 125.0104. ALLOCATION OF THE TOURIST TAX The four - percent (4 %) Tourist Development Tax revenue is allocated by the Tourist Development Plan approved by the Board of County Commissioners as follows: 50% for beach park facilities or beach improvement, maintenance, renourishment, restoration and erosion control, including pass and inlet maintenance shoreline protection, enhancement, cleanup or restoration of inland lakes and rivers to which there is public access as these uses relate to the physical preservation of the beach, shoreline or inland lake or river. 13.4% for County owned or operated museums, to acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote one or more county owned museums and for non - County owned museums that are owned and operated by not -for- profit organizations and open to the public. 36.6% for Advertising /Promoting and Special Events to bring tourism to Collier County. 2 June 24, 2013 New Business 7 -b 23 of 30 TOURIST TAX ALLOCATION CONT. Further regulations concerning the use of the Tourist Development Tax proceeds are outlined in the Florida State Statute 125.0104, and the Collier County Ordinance 92 -60. TIMETABLE FOR REVIEW: The Tourist Development Council will distribute applications to organizations that express an interest in receiving funds for Fiscal Year 2013 -14 during the month of March 2013. Projects must meet the guidelines and criteria outlined in this document and must commence after October 1, 2013 and completed by September 30, 2014. Completed applications must be received by the Tourism Department Office no later than 5:00 P.M. on Tuesday, April 30, 2013. Applications shall be delivered to the Tourism Development Department Office: 2800 North Horseshoe Dr, Naples, FL 34104. For further information, telephone (239) 252 -2384. 3 June 24, 2013 New Business 7 -b 24 of 30 APPLICANT INSTRUCTIONS ELIGIBILITY FOR FUNDING Category "C -2" designated by Collier County Ordinance 92 -60 as amended for Non - County owned Museum funding is available through the Tourist Development Council and Collier County Board of County Commissioners. The use of Category C -2 is designated by the Tourist Development Council (TDC) for out of county marketing and promotion of events, special exhibits or to increase visitation to museum facilities. C -2 grant funds are not to be used for construction of facilities. APPLICATION AND EVALUATION PROCEDURE: The following procedure will be strictly followed. All questions should be channeled through the Tourism Director's office. Please read the following instructions carefully and call the Tourism Department Office with any questions at 239 - 252 -2384. Incomplete or incorrect applications will be returned. The Tourism Director, serving as a facilitator, and a five (5) person Grant Review Panel made up of one hotel, one attraction, one restaurant, one retail and one cultural representative will review all applications to determine if they meet the established criteria for funding as indicated in the application form. Only those requests that will have a substantial economic impact on the County from visitors will be considered further. The Tourism Department office staff will notify qualifying applicants who are finalists. All finalists will then be invited to present their applications to the TDC in May or June 2013. The Tourist Development Council (TDC) will receive the recommendations from the Grant Review Panel and will vote on each qualifying applicant and prepare, in priority order, their recommendations for funding for Fiscal Year 2013 -14. Funding recommendations of the Tourist Development Council are final. The TDC recommendations will be presented to the Board of County Commissioners as part of the County's budget process for FY 2013 -14. After budget approval, contracts will be negotiated with the selected applicants, with assistance from the County Attorney's office, and then presented to the BCC for final approval. Once executed, these contracts will be monitored and Requests for Fund Forms will be reviewed and approved by the Tourism Director. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with applications will become a matter of public record, open to inspection by any citizen of the State of Florida subject to Chapter 119, Florida Statutes. 4 June 24, 2013 New Business 7 -b 25 of 30 SPECIAL NOTE: In the event that any funding request is turned down, the organization will not be permitted to come back to the TDC or Board of County Commissioners for the same event until the next fiscal year. An exception would be made if new information not previously presented might alter the TDC's decision. In this case, the applicant must bring the request back to the TDC for further review before approaching the County Commission. Funding Administration: No funding may be reimbursed until the Collier County Clerk of Courts Finance Department approves the Request for Funds and supporting documentation. Documenting Economic Impact: If any of the grant funding is to market or promote events at the museum, applicants will be required to distribute and collect questionnaires provided by the Tourism Department staff. These forms will assist in the tracking of participants' accommodations and spending patterns in Collier County while attending these events. The minimum number of required questionnaires must be equal to ten percent (10 %) of the event attendance or one hundred - fifty (150) whichever is greater. (Attached, Exhibit "E" Page 22). Grantees are also requested to tabulate all visitors at their facilities to determine their home residence and the amount of time they are staying in Collier County. Applicants should be aware that the TDC staff will also survey hotels to confirm the data collected by the applicant for event attendance. STATUS REPORTS: Interim Status Report: A detailed interim status report will be required no later than March 30, 2014 or with any interim Requests for Funds reimbursement. The report will document the progress to date of museum attendance and participants in events. Interim Reports will be reviewed by the Grant Review Panel as part of their review of the next year's grant applications. (Form Attached — Exhibit "B" Page 19). Final Status Report: A detailed final status report will be required to accompany the final Request for Reimbursement and is due no later than September 30, 2014. (Form Attached — Exhibit `C" Page 20.) PROCEDURES FOR DRAW OF FUNDS A Request for Funds Form (Attached - Exhibit "D" Page 21) must be completed on a reimbursement basis only and should be accompanied by proof of paid invoices. Reimbursement of funds must stay within the confines of the Project Expenses outlined in your application and County agreement. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. Screen shots of on -line ads will be accepted as proof of performance. June 24, 2013 New Business 7 -b 26 of 30 With each request for payment, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. No advanced payments of any expense by the County are authorized. If tourist development tax funds become inadequate to fund all of part of a TDC grant, the County reserves the right to reduce funding to a grantee accordingly. Grantees are encouraged to submit Requests for Reimbursement at least quarterly to avoid year -end deadlines. USE OF TOURISM DEVELOPMENT FUNDS Florida State Statutes 125.0104 section 5(A) 2 states that Tourism funds must be used to promote and advertise tourism in the State of Florida and nationally and internationally; however, if tax revenues are expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists. NOTICE: All collateral material and advertisements must identify the Collier County tourist development tax as a funding source. All printed material and all print and broadcast ads must contain the verbiage "A cooperative effort funded by the Collier County Tourist Development Tax "and /or display the CVB logo and website URL (www.paradisecoast.com) on printed materials and in broadcast ads where possible to qualify for reimbursement. AUDITS AND RECORDS The organization receiving funds shall maintain such records and accounts, including property, personnel, and financial records as are deemed necessary by the County to ensure a proper accounting for all TDC funds. The aforesaid records will be made available for audit or inspection purposes at any time during normal business hours and as often as the TDC deems necessary. They shall be made available to the TDC for examination, all such records with respect to any matters covered by this funding application. The organization receiving funding will permit the same to be examined and excerpts or transcriptions made from such records and audits of all contracts, invoices, materials, records of personnel and of employment, and data relating to all matters covered by this application. The TDC's right of inspection and audit shall also apply to any audits made by any other agency whether local, state, or federal. CIn June 24, 2013 New Business 7 -b 27 of 30 Repeat Funding Requests This Point System will be used to determine the level of funding for repeating events. Scoring must equal at least 75 points. Year of Funding Request Maximum % of Funding Allowed 1 St Up to 100% of Request 2nd Year Up to 80% of Requested Funding 3rd Year Up to 60% of Requested Funding 4th Year & Beyond *Up to 100% of Requested Funding *Up to 100% funding may be recommended if TDT revenue generated from previous grant award was met or exceeded. The amount and priority of funding recommended for approval will be based on the final score in the Evaluation process described below. 7 June 24, 2013 New Business 7 -b 28 of 30 USES OF TOURIST DEVELOPMENT TAX FUNDS AUTHORIZED USES OF FUNDS: The following are examples of how Tourist Development Funds may be used to promote tourism for Collier County by Museums. 1. Advertising and promotional expenses in media out of the Ft. Myers DMA (De Soto, Charlotte, Glades, Lee, Hendry and Collier) in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad placement cost and distribution of direct mail. 2. Creating an internet web site promoting the event or exhibit linked to the County's Tourism website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. Promotional costs for a major traveling exhibit to create new reasons to visit or extend a stay in Collier County Please be advised that Collier County policy requires the submission of vendor invoices, copies of credit card receipts and statements and two -sided copies of cancelled checks, on -line bill pay transaction registers or other acceptable evidence of payment, original tear sheets of print ads showing publication name and date, affidavit of broadcast dates and times, screenshots of on -line ads showing date of capture, or samples of printed materials to the Tourism Director or his designee, for review and upon verification by letter from the Grantee that the services or work performed as described in the invoice have been completed or that the goods have been received and that all vendors have been paid. Should these documents be unavailable, the Grantee may submit other legally viable evidence of payment subject to review and approval by the Clerk's Office. No advanced payments are authorized. There are no exceptions. 8 June 24, 2013 New Business 7 -b 29 of 30 TOURISM FUNDS MAY NOT BE USED FOR: 1. Prize money, scholarships, awards, plaques, or certificates. 2. Travel expenses related to any traveling exhibit, contest judges or staff travel. 3. Projects restricted to private or exclusive participation. 4. Private entertainment, food, and beverages and lodging. 5. Operating expenditures directly or indirectly related to the project or event such as equipment or facility rental. 6. Legal, medical, engineering, accounting, auditing, planning, feasibility studies, consulting services or fees. 7. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 8. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 9. Interest or reduction of deficits and loans. 10. Expenses incurred or obligated prior to or after the project period. 11. Advertising and promotional materials distributed at the museum as part of an event, or after the event. 12. Payments for services or goods purchased for previous or other events. 13. Capital or infrastructure projects. 14. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 15. Deposits on exhibits. 0 June 24, 2013 New Business 7 -b 30 of 30 CRITERIA FOR EVALUATION OF APPLICATIONS Applications will be scored in the following categories with a maximum score of one hundred (100) points per applicant. I. RETURN ON INVESTMENT (ROI) OF TOURIST DEVELOPMENT TAX IN VISITOR SPENDING IN COLLIER COUNTY - Maximum 25 Points. Evidence that the project: serves to attract out -of- county visitors generating hotel /motel /campground rentals and tourist development tax; will be marketed to the fullest extent possible in an effective and efficient manner; demonstrates a willingness of the organizers to work with the tourism industry; commitment to develop other funding sources in subsequent years. II OUT -OF- COUNTY PROMOTION- Maximum 25 Points Any proposed out -of- County advertising to support the project is well thought out and detailed to show the potential broad awareness of the event in out -of- market media. Packaging of hotels, attractions and shopping through tour operators or travel agents will also be evaluated. III. SOUNDNESS OF PROPOSED PROJECT - Maximum 20 Points. The extent to which the project has clearly identified objectives; has assigned responsibilities and accountability; has a realistic timetable for implementation; has additional funding sources available that will be utilized; and that will accomplish the stated objectives. IV. STABILITY AND MANAGEMENT CAPACITY - Maximum 10 Points. A. A proven record or demonstrated capacities of the organization to develop resources, effectively plan, organize and implement the proposed project. B. The organization has a successful history of service in and to Collier County. C. Ability of the organization to administer public grants and to prepare and deliver the necessary progress reports. V. QUALITY & UNIQUENESS OF PROPOSED PROJECT - Maximum 10 Points. Extent, to which the activity provides a program for Collier County visitors and its residents, which is of significant merit and that, without such assistance, would not take place in the County. VI. PLAN TO HOLD EVENTS OR SPECIAL EXHIBITS DURING THE SHOULDER OR SLOW SEASONS OF THE YEAR (May- November) - Maximum 10 Points. 1K July 24, 2013 New Business 7 -c 1 of 3 EXECUTIVE SUMMARY Update the CAC and TDC relative to Bid No. 13 -6067R to renourish the Vanderbilt, Pelican Bay, Park Shore and Naples Beaches via a off shore sand source utilizing hopper dredges along with presenting alternatives for consideration and solicit Advisory Board recommendations. OBJECTIVE: 1. To Update the CAC and TDC relative to Bid No. 13 -6067R to renourish the Vanderbilt, Pelican Bay, Park Shore and Naples Beaches via an off shore sand source utilizing hopper dredges. 2. Present alternatives plans for consideration. 3. Solicit recommendations. CONSIDERATIONS: Bids were received on 6/17/2013 to renourish the Vanderbilt, Pelican Bay, Park Shore and Naples Beaches via a off shore sand source utilizing hopper dredges. Only one bid was received. Great Lakes Dock and Dredge (GLDD) bid approximately $32M to place approximately 360,000 CY's of sand on these beaches. Collier County budget was approximately $15M to perform this work. Great Lakes Dock and Dredge was the contractor who renourished Collier County beaches in 2006 for a cost of approximately $18M by placing 663,000 CY's of sand on the beaches. Collier County had expected a price increase but was surprised by the extent of this increase. In the past, we have repeatedly indicated that the dredging capacity during turtle nesting season is very tight. Typically demand exceeds dredging capacity during this period of time. However, within the past six months several issues have occurred that have severely affected the market. Some of the major ones are: 1. Hurricane Sandy destroyed the New Jersey and New York coasts when it made landfall on 10/31/2012. The entire dredging community was eagerly anticipating renourishment plans from the USACE and for the first time on 5/22/2013 both the NY Corps District and the Philadelphia Corps District announced that they are moving forward with the updating of Plans and Specifications for immediate construction on a number of large projects. This is a bonanza of work that will continue for many years and the dredgers are reluctant to commit capacity this year in anticipation of these significant projects. The dredgers have always preferred working with the USACE as opposed to local communities. The dredgers believe that there is the potential for lots of projects, lots of money and the USACE will tolerate larger prices and larger claims. Corps project tend to utilize the same specifications making project familiarity and equipment standardization the normal. These are all large projects that all utilize hopper dredges. 2. On Friday of last week, the Jacksonville Corps District announced in a webinar a list of Florida projects that would be moving forward this year. This was the second webinar to July 24, 2013 New Business 7 -c 2 of 3 discuss Corps status in Florida and the first time specific projects were announced. As is the case of Captiva just to our north, immediate construction is anticipated. The USACE is delaying bid openings week by week until all funding sources are identified. The dredging community indicated that there was not sufficient capacity to accomplish all this Florida work. Louisiana just received funding for the rebuilding of two large restoration islands as part of the Mississippi delta rebuild program. This is a large multi -year project that was awarded within the past two weeks and has tied up all the capacity of the Louisiana dredging community. Sam Morrison, the VP of Great Lakes indicated in a phone call on Tuesday 6/18/2013 that this was definitely a supply and demand issue. He also noted that the size of the project, the difficulty of the project, the timing and scope uncertainty were all factors. They would like to work with us to reduce the risk and downtime and have offered several suggestions that could reduce costs. It is doubtful however that these reductions even if acceptable to the county could close the gap to the budgeted costs. Obviously, a $32M beach renourishment project is unacceptable. However, there are several options that the Collier County can pursue. Two critical points that need to be taken into account in evaluating any options are that the TS Fay PW expires on 12/31/2014. This PW would pay for 155K CY's of material on the beach. The second consideration is that the FDEP and USACE permits for this work expire on 1/12/2015. Staff is recommending the following options for consideration and discussion: 1. Work with GLDD to evaluate and eliminate, if possible the "High Cost Obstacles and Risks" to reduce the bid price. Some of these might be: • Alternate material screening methods to eliminate dredge screening and downtime. • Eliminate pipeline relocations. • Dredging /renourishment when capacity is available. • Other methods of renourishment in "low fill volume" areas. 2. Reject the GLDD bid and postpone dredging for a year but be prepared to perform emergency truck haul renourishment to deal with critical hot spots as they develop. • This would also include a permitting update component. 3. Reject the GLDD bid and rebid the project utilizing a modified truck haul approach and extremely close coordination with the City of Naples. This project would begin as soon as turtle nesting season ends or the beaches become available and continue until 5/1/2014. Dual sand mines, dual haul /placement contractors and multiple discharge locations on the beach would be required along with approval to stockpile screened sand prior to placement. This approach would be difficult but would be doable with coordinated planning and cooperation by all stakeholders. FISCAL IMPACT: $15M is budgeted /available for beach renourishment in FY 2013/14 as per the Office of Management and Budget. July 24, 2013 New Business 7 -c 3of3 GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: This is a project update and has not been reviewed by the County Attorney at this time. The County Attorney will review and approve any items presented for a "recommendation for approval" to the CAC, TDC or the BCC. RECOMMENDATION: Staff is soliciting input and recommendations as to how to proceed with the renourishment of the Vanderbilt, Pelican Bay, Park shore and Naples beaches. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department From: WilliamsBarry Sent: Sunday, June 16, 2013 4:06 PM To: WilliamsBarry Cc: Wertlack; GreenKelly; CarnellSteve; WashburnIlonka; RummerJason; OlsonNancy Subject: RE: Questions from previous TDC meeting to Parks and Recreation Dear TDC Council Members: I had indicated below that I would get you some information related to the tower at Tigertail Beach. In reviewing my files, I realized I did not give you that data. Staff are estimating the costs of the tower at approximately $125K. Let me know if you have further questions regarding this project. Thanks in advance for the consideration you gave this item. Sincerely, Barry Williams, Director Collier County Parks and Recreation Javp II Pro $ w % . em u 6 9 i rw 9C' C:: ',)! * C a Mama Pro $ w % . em u 6 9 i rw 9C' C:: ',)! * C Economic Indicators 4.2013 Factory Activity Various Manufacturing Malaise I measures factory activity are showing broad it broad manufacturing . factory orders and current In other • i economies, production are i i and hiring is expanding more • i losing ground 65 .............. U.S. Mil ... NEW ORDERS PRO10111 `ION EINAPLOYMM 65-- CHINA Offkw 6th........ ........... ................_... -_. _. ...... 4 ......._, 50.8 55 ............3 A\ 50�� V- 45— ........ —.... ..-- ...... ............ .. _..,.. ....... ........ ,....... ...s„ ..... ..... 45 ............. ..,...., i HSBC 49.0 48.8 411.+6 4".2 40 111111JAM ���r�ci��,�e��f���ra.�r�������� I)JaI Jim I sit IIittIlAttia.c�r� F����►a�����r�a�i��t���i����r qt"} �i�� ►i�:��r��c���r��i����1�.���� 2011 '12 '13 2011 '12 '13 2011 '12 13 200 12 13 2011 '12 `13 Sources; Institute for supoy maragermot (U.S), Markit (HSK China, evro zonek China's Federation of WOW sW and Purchasing via Thomson Reuters (China's official index) •t • 4� 2011 12 '13 The Wall Street Journal Inflation OIVIIIIklif P P , Change from a year earlier in consumer prices for goods and services% used on the prig index for personal- consumption expenditures 12%,.PPdteP.PPtaIM'..... .....aaPPi3.....+ FiYPP....PYir tl.##.tPPSP is1........i tPPA irsxPP ft:P SSi t ssiix .......................... 10 .................. I—* s.ai *1l ** *110****i of MMP #1iPy Pti V.r �.11M?aPli y.i #��4• jR( ♦ ........................ YF• �1P11 ,-A .v1..... ..11i1PV...........P11!\n...... T... *r*r*ri,I,I,T WI *1 1960s T *i*ij,r,r,ry '""T" 70s '$Qs "90S 20000 110S Source. COMMerce Dept. The Wall Street Journal � - ■� � . �� Source: Commerce Department Initial jobless : four-week moving averag. in thousands am WC M f | I MMM171 �� |! 1109 \ Source: Labor Departmeni- IN,- Calendar Year -to -Date 2013 (January — May) Visitor Profile f © Research Data Services, Inc. 2013 " Year-to-Date 2013 (Jan - Ma January fetmajI March (�67:1000 +3,xI 219,500 +3,,0 .First Quarter 569,600 +33 A 0 1 YTD 2013 835,Q00 +4.4 ° Research Data Services, Inc. 2013 s4 June 24, 2013 Marketing Partner Re 9 of 131 .'.... -�4. Calendar YMay) 3anuary $ 13 117 2413 35 +8421 Ozzww-i I March r m II]N First Quarter $593156%987 +10;mmw April May $136jF459,r302 YTD 2013 $905,292,110 +10w9 © Research Data Services, Inc. 2013 Calendar Ye • March 285,F200 +3o4 First Quarter 758,000 +2m5 it 11 EI'm +5.2 YTD 2013 I,164,300 +3.2 °Research Data Services, Inc. 2013 © Research Data Services, Inc. 2013 t r OT'aVISItors J' • r. Southeast Northeast US Opp Mkts' © Research Data Services, Inc. 2013 t r Occupancy 2012 2013 January 74.8 % 75.8% +4.4% February 86.6% 67.6% 89.6% 70.7% March 92.2% 93.4% Q12013 84.5% 86.3% W +1.3% +3.5% +1.3% +2.1% April 78.0% $168.7 81.4% +4.4% $275.5 May 67.6% $227.5 70.7% +4.6 % © Research Data Services, Inc. 2013 1 4. VI i J an _ Apr) 2012 2013 $168.7 $178.3 $253.8 $275.5 $260.1 $288.3 $227.5 $247.4 a-9 +5.7 %° +8.6% +10.8% +8.7% $223.3 $224.9 +0.7% $160.9 $170.8 +6.2 %° 2013, g Partner Reports 9 a -g 1 Smith Travel Research Information Naples Marco Island' Everglades Naples MSA j,,,p a n cl Occupancy ( %) Trans % 0 12 -13 35.3% +0.7% Miami - Hialeah 53.7% Total +10.0% Florida Keys 66.5% 65.3% +1.6% Ft. Myers 38.1% i -19.3% i +2.8% Sarasota- Bradenton 42.7 % +4.0% Clearwater 45.9% 17.2% +6.4% St. Petersburg 48.8% +1.8% o Palm Bch Cty 44.1% 60.5% +10.8% Ft.' Lauderdale 48.6% -11.2% i +8.3% SOURCE. SMITH TRAVEL RESEARCH, INC. 24, 2013 ;eting Partner Reports 9 F131 - ...... Grp % 0 12 -13 i i Total 28.5% +10.4% i 65.3% 17.6% i -19.3% i 74.7% 12.3% -1.3% i 78.8% 17.2% +40.5% i 58.4% 17.5% i +1.3% 60.5% 19.7% -11.2% i 65.6% 18.8°% -5.5% 69.4% 24.2% +3.4% i 70.1% 18.5% -6.3% 71.1% Naples MSA Miami - Hialeah Trans $173.60 $166.53 r % a 12 -13 +14.6% +4.7% Florida Keys $223.70 +9.1 % Ft. Myers $129.10 +6.0% I Sarasota - Bradenton $113.72 +0.5 % Clearwater $124.50 +4.3% +4.1% St. Petersburg $124.54 +7.0% Palm Bch Cty $125.00 +2.1% Ft. Lauderdale $106.82 +0.9% SOURCE. SMITH TRAVEL RESEARCH, INC. ADR ($) $156.62 $154.72 $207.51 $102.85 $104.82 $106.26 $116.87 I % 0 12 -13 1 Total +3.0% I $163.50 +4.1% I I $159.54 +4.6% 1 1 $221.16 +4.1% 1 1 $117.52 +5..2% 1 $110.85 +7.5% 1 1 $119.01 +4.6% I $121.14 $135.16 +3.3% 1 $126.50 1 $125.85 -6.1% 1 $108.48 C rv. Occupancy 2013 % A Naples MSA 65.3% +5.2% Naples Upscale 75.5% $159.54 +8.0% $221.16 Miami- Hialeah 74.7% +4.2% +0.6 % Florida Keys 78.8% $121.14 +0.9% $126.50 Ft. Myers 58.40 0 +12.2% Sarasota - Bradenton 60.5% +2.8% Clearwater 65.6 % +0.5% St. Petersburg 69.4% +0.5% Palm Beach County 70.1% +9.4 % Ft. Lauderdale 71.1% +4.5% SOURCE SMITH TRAVEL RESEARCH, INC. 2013 % A $163.50 +9.1% $205.57 +7.4% $159.54 +5.0 % $221.16 +8.5% $117.52 +4.2% $110.85 +2.1% $119.01 +5.9% 0 $121.14 +6.1% $126.50 +1.6% $108.48 -2.3% orts 9'a -g 2013 % A $106.72 +14.8% $155.22 +15.9% $119.23 +5.7 °l0 $174.28 +9.5% $68.61 +16.9% $67.03 +4.9% $78.05 +6.4 % $84.09 +6.7% $88.68 +11.2% $77.10 +2.0% Executive Summary OMMO © Research Data Services, Inc. 2013 Ih as a - i • 1 Wo r A*% AIM% June 24, 2013 a_n MKOM ❖ Some 136,600 visitors lodged in Collier this May (2012.,, 127,300), The total economic impact of their spending injected better than $136 million into the County's economy (+13.2a %). The industry's key performance metrics are as follows: -May. 2012 Occupancy 67.6% ADR $160.9 RevPAR $108.8 © Research Data Services, Inc. 2013 2013 %A 70.7% +4.6 $170.8 +6.2 $120.8 +11.0 Ar ❖ Two of every five lodging managers (40.701o) report their property's three month forward reservations as better this time when compared to the same time last year: of Properties (May) Reporting Reservations: 20_12_ 20_13_ Up 34.6% 40.7% The Same 30.8 40.4 Down 26.9 17.0 © Research Data Services, Inc. 2013 [e.tr i c s June 24, 2013 Marketing Partner Reports 96-g 20 of 131 ❖ Lead by strong growth in its core Northeastern market, Collier County also attracted significant visitation from the following segments: 2012 May Visitation Visitor # Florida 58,940 Southeast 10,311 Northeast 16,422 Midwest 151276 Canada 2,673 Europe 181713 Mkts. of Opp. 41965 Total 127,300 © Research Data Services, Inc. 2013 2013 Visitor # % A 611880 +5.0 10,518 +2.0 181168 +10.6 151709 +2.8 31142 +17.5 211719 +16.1 51464 +10.1 136,600 +7.3 ❖ A majority of Collier visitors (54.6 %) used air transportation to reach the destination this May -- a significant increase over May 2012 (2012: 51.801o). ❖ As last May, a majority (57.7 °10) of these deplaned at Southwest Florida International (RSW). Miami International captured some 26.7% of deplanementsm © Research Data Services, Inc. 2013 If *:• Fully 52.9% of Collier's May visitors are for the first time in the area (2012; 48,3 %). © Research Data Services, Inc. 2013 AF ❖ The typical tourist's visitor party includes 2.4 people and stays for an average of 4.3 days in the destination. © Research Data Services, Inc. 2013 'C ❖The vast majority (95.41%) of May visitors go to the web for trip information, with 71,70/o making bookings for their trip online. © Research Data Services, Inc. 2013 June 24, 2013 Marketing Partner Reports 9 a -g 24 of 131 . v... On the Internet, everybody knows yo u re a dog. i ❖ Better than nine of every ten visitor parties (96.501o) are satisfied with their Collier stay. Fully 94.3% plan a return trip to the area. ❖ May 2013 visitors are slightly older (2022; 46,0 years of age; 2013: 46,Z years of age), and report a median household income of $137,156 (2022; $135,472), © Research Data Services, Inc. 2013 Jun ,. Mai 26i May 2013 Visitor Profile © Research Data Services, Inc. 2013 3 Naples 15 o Everglades June 24, 2013 Marketing Partner Rg X27 of 131 e „ -- ” Visitation /Economic Impacts of Tourism Visitors Room Nights Economic Impact 127,300 136,600 +73 185,500 195,100 +5.2 $120,557,936 $136,459,302 +13.2 © Research Data Services, Inc. 2013 Vf�i�I June 24, 2013 �. Marketing Partner Reports 9 a -g 28 of 131 Southeast 10,518 +2m0 Northeast 18,168 +10.6 Midwest 15,r709 +2m8 Canada 3142 +17.5 Europe 21,719 +16m1 .US 0 R M Sg46 +10.1 ,. TOTAL 136,600 +73 © Research Data Services, Inc. 2013 70.0 60.0 50.0 30.0 20.0 10.0 0.0 W 2012 2013 ■ New Market Share © Research Data Services, Inc. 2013 P Gain from Competitors 80.0 70.0 60.0 %50.0 40.0 30.0 20.0 10.0 0.0 Um Southwest Florida International © Research Data Services, Inc. 2013 30.0 25.0 20.0 % 15.0 10.0 5.0 0.0 ME Miami Orlando/ Ft. Lauderdale Tampa Sanford © Research Data Services, Inc. 2013 Satisfaction &vmb�oeoj Would Recommend More Expensiv Plan to Returni © Research Data Services, Inc. 2013 May 2012 97w6% 5.3 May 120�13 964% Average Age Median HH Income © Research Data Services, Inc. 2013 i RW Elm :14 lin. ILP AL June 24, 2013 - Marketing Partner Reports 9 a-g 34 of Collier Employment Statistics Naples Marco Islan Everglades * Source: fionda Department of Economic Opportunity, Labor Market Information, C- urrenr rmpioymenr -)[acisuc rlW 07111 O -G -Ji, ��-• •, �� �� - - -- - - (05 -07 -13). (in first quarter of 2013, 2011 and 2012 data was revised.) A Strategic, Creative Communications, Digital &Entertainment Company June 24, 2013 Marketing Partner Reports 9 a -g 39 of 131 NAPLES v, MARCO ISLAND EVERGLADES FLORIDA'S PARADISE COAST June 24, 2013 Marketing Partner Reports 9 a -g 40 of 131 PARADISE REFINED AND REDEFINED � � � . :� « r :. »� a.s:© : ,� � : . : > < «�: yam` «� « � � \� ^� e � ° � d: a � �y� � %� � � � � � � � � «� � � � � � y � \ y�� )% » .: � � §� ' � . : � � � � \ \ \ . / ��: ��:� y � . : . . ... : .� � :� . e x x �awv� x ...., : . a} «.. � . , . .� � .. » � « . �� : � � ? x : i N' June 24, 2013 Marketing Partner Reports 9 a -g IN 42 of 131 m\\ P' �1 Al £..� a i \ go wi An �v �". ro � � .. ° �" w 3,}�.sE 1wM1�* •aka . C-7, oR �'RRF- � \. s, ■ . � � � \ \ \. `� / \� / �� . �� � � » � � \� � . �2» ��.2 . � » «? ,.: E « ;w June 24, 2013 Marketing Partner Reports 9 a -g 61 of 131 PARADISE REFINED AND REDEFINED June 24, 2013 Marketing Partner Reports 9 a -g 62 of 131 NAPLES 'r MARCO ISLAND EVERGLADES FLORIDA'S PARADISE COAST A Strategic, Creative Communications, Digital &Entertainment Company June 24, 2013 Marketing Partner Reports 9 a -g 65 of 131 11 a 'I Kmffo mw� • • -;I[� TDC Meeting June XX, 2013 LOU HAMINIOND & ASSOCIA`T'ES NEW YORK - PALM REACH CHARLESTON June 24, 2013 pies Marketing Partner Reports Island 66 of 131 aarco • TORONTO STAR on May 8 Circ: 361,323; UMV: 2,100,000 • EVERYJOE.COM on May 17 UMV: 943,840 • EVERYJOE.COM on May 18 UMV: 943,840 • EVERYJOE.COM on May 18 UMV: 943.,840 June 24, 2013 Marketing Partner Reports 67 of 131 L-ro Island Media Highlights Everglades 0 A " A L'F 1. t: U0 43"8. • MOM'S FAVORITE STUFF on May 23 UMV: 17,583 • ANIMAL FAIR on June 1 UMV: 200,000 Activities • Weekly LH &A "Value Blast" - inclusion in 4 editions • 3 Hot Tip partner media leads • Smarter Travel • The Huffington Post • Father's Day and Independence Day June 24, 2013 ES lb Marketing Partner Reports 68 of 131 I-i1rcolsland Everglades FIE ftAU1i 9 E COAST 194 Edition Contact: 1h &_114atxmond.com Aptil 3, 2013 .ice t V-1TftMtY ordaMa op-. ry Sarinisl Look for our VAI I €E every week - a great opportunity for savings! Naples `� Marco Island Everglades 111 4 Ff A.'..i'f Nb L 1 Q R &". Z Paradise Coast DearTeam, Lou Hammond & Associates is seeking the best Irish- infused or green drink recipes in advance of St. Patrick's Day. Is yourbar or restaurant creating any specialty drinks forthe upcoming holiday on March 17? We're not interested in green beerbutratherspecialty cocktails and mocktails thatare fun enough fora Leprechaun! Specific recipes should be listed as well as a photo ofthe drink —cocktails and mocktails only, no green beer please. Lou Hammond & Associates, on behalf of the Naples, Marco Island, Everglades Convention & Visitors Bureau, is collecting the best offerings forthis pitching opportunity. The more unique the better! NWAM Activities Agency social media efforts • 5 LH &A Facebook posts ■ Fox News names its "6 Best Beach Bars in America." No. 1: The Ritz - Carlton Gumbo Limbo at The Ritz - Carlton Resorts of Naples and it's views of the Gulf of Naples, Marco Island, Everglades - Paradise Coast. http: / /fn.s/ 13BaT1 ■ Value Blast • May 8 - Boatel Package at Naples Bay Resort • May 15 - Suntastic Summer Savings! Package at Marco Island Marriott Beach Resort, Golf Club & Spa • May 22 - 2013 Summer Mini Vacation Package at Vanderbilt Beach Resort • May 29 - Platinum Shopping Package at Waldorf Astoria Naples i LwHanMWW&AUOcUteS May 2: Fox dews names its '6 Best Beach Bars in America." Rio. I: The Ritz - Carlton Gumbo limbo at The Rdtz- Canton Resorts of Naples and its views of the Gulf of Maples, Marco Island, Everglades - Paradise Coast. h : /jfxn_? V13BaTut like ° Comment Share e, Brian Roland titres fi*. Activities Agency social media efforts • 18 LH&A Tweets ■ #pupsinparadise ■ Client mentions ■ Value Blast (x4) June 24, 2013 ples Marketing Partner Reports 70 of 131 I-41rco Island Everglades PAHAUUlf COASI Lou Hammond PR -Lo-uHafnmordPR Lou Hammond PR o sa 17 t0aj Shop. Starbucks. Steep. Repeat. Sounds like a great trip to the More ;,tpupsinparadise. Vicki enjoying her ride to �ParadiseCoast via,,,_, WaldorfNaples bit. ly/MDjEaQ #LHAValue ',,',lRafadiseCoasVs dog-friendly -Keewaydinlsiand �,'c,i)GIennAPP E, pard 4LHATravels ow. 1yiMREo 0 Hide ohg *- Reply 6 Delete * Favorite -* More Lou Hammond PR tL.OuHas mandPR 23 May When you go, post for us! RT 0-02809photo: The Everglades have been high on my list to photograph for some time!! and the BRP is amazing Expand Lou Hammond PR , LouHa,,nfnordPR 21 May The #1 beach bar in America? The @fitzcarlton Gumbo Limbo in Florida's i_,-,) Paradise Coast! via @FoxNews fxn.ws/1 3BaTuI Activities Agency social media efforts Lou #rlammond Plk Bat)y Mope racking her runway looks at �Iergiesclose B in ParadiseCoast -gpupsinparadise , wendydiarnond pic.twitter,corrriq RCicuHxvt ® Hide 2no #- Reply S Delete * Favorite -- More Lou Hammond PR ; L ,�.nmo w . Enjoy! RT 41ileveryloedotcorn, Pet - friendly travel to Florida's Paradise Coast 7�NaplesBayResort 4pupsinparadise everyjoe_corrat2013/05117ipla. , Lou Hammond PR __ i r 15 M@ iv Find the hest deals from LHA clients in this week's Value Blast! Travel hit.ly/1 AsTrR Expand Lou Hammond PR ,_ `E O,, G� n, a, 2 ,; y A7. Anywhere under the sun, but we like ;;GoToBermuda @MarriottResorts @ ParadiseCoast -=-t arwe+gianBreakaway #twchats In -House Social Media FACEBOOK - in house team 100% Major traffic spikes from postings about Islands magazine and FL Travel & Life recognitions Islands - Marco Island 15 Best Secret Islands (mag used photo of Marco Island Marriott) FL Travel + Life - Quinn's on list of Best FL Beach Bars June 24, 2013 LACO es Marketing Partner Reports 7� 1� 72 of 131 15 Everglades PAQIAUiStCL)A!�l TWITTER @ParadiseCoast - in- house with support from Paradise Digital Activities Completed Group Visits: • PET - FRIENDLY GROUP PRESS TRIP • MAY 16 - 19 • Trip highlighted the numerous upscale options for families traveling with pets in Florida's Paradise Coast. • Agency and client created itinerary - included visits to Keewaydin Island and Fifth Avenue South. • Agency provided social media profiles to partners. • Created #pupsinparadise hashtag to engage with media throughout trip. • Accommodations at Naples Bay Resort and the Ritz - Carlton Golf Resort, Naples. June 24, 2013 Lew les Marketing Partner Reports 74 of 131 Island Activities Everglades Individual Visits: • JESSICA SANDERSON, MODERN DAY MOMS • Sanderson is a mom blogger with a large online audience. • Provides access to an extensive and engaged social media community. ■ Agency discussing opportunities to bring Sanderson to the destination for a media visit during the summer season. Activities PET - FRIENDLY GROUP PRESS TRIP (cont'd.): A list of media attendees includes: • Wendy Diamond - Animal Fair (Circa 200,000) • Glen Polyn -Asbury Park Press (Circa 96,855) • Shea Peters - Freelance (Yahoo!, Examiner) • Lucie Ellis - EveryJoe.com (UMV: 943,840) June 24, 2013 _ ple Marketing Partner Reports 75 of 131 rco lslan Everglades 0' R 11 A 0 1 t 0 Cl A a T' z Activities Media Outreach Sampling • TODAY Show • Peter Greenberg Worldwide • The Knot • MSN Travel • American Express Travel • Travel + Leisure • J ustLuxe • Virtu alTourist.com June 24, 2013 ES Marketing Partner Reports 76 of 131 Mro Island Everglades Activities June 24, 2013 Naarco ples Marketing Partner Reports 7' 77 of 131 Island Everglades Agency submitted entry for Visit Florida Flagler Awards. • Annual awards recognizing outstanding tourism marketing in Florida. • Provided a comprehensive coverage report for the May 2012 media FAM to Florida's Paradise Coast. • Coverage resulted in over 1,008,000 impressions, with a total media value of more than $155,400. June 24, 2013 Marketing Partner Reports 78 of 131 Results Sampling ogles ea Island Everglades es It would take was too long to go over the details, but here a few tidbits;lhighlights to whet your Florida whistle: -Ponce de Leon 'discovered' Florida in April. 1513. There's a i sailing the waters of the area he called -La Florida=' right now. -The S wo million Space Shuttle Atlantis exhibition opens in Space Center. -Greater Fort Lauderdale gets 3.000 hours of sunshine a year Dreamhouse Experience opening at Sa-wgrass dills shopping -.Nliami (this is from their p.r. person) has a temptation for ever your vice.` Okay. They also have upcoming months focussed on (speaking of vice). restaurants and spas. On top of that, they're I acre museum park %Nith a science museum and an art museum z -The Inn on Fifth inNaples has undergone a major renovation suites uith larger rooms and 24-hour concierge service. while t (a great beach location) near Jacksonville just underwent an $1 -Tampa has several new hotel options, including a new Aloft on and a Le Nieridien inside the old federal courthouse. In Tampa'! district. a 1,37-room boutique hotel called The Epicurean ivill op devoted to -extraordinary culinary experiences" and is being de Akith Bern's Steak House. It also will be the first newly construct to join the Autograph Collection of Marriott International and v lounge. Nice idea. In Naples, there's a Dolphin Explorer Cruise you can take with dolphins, a fun and educational experience. I'd think. Thep also museum and a kids' area in the Naples Botanical Garden. -They call The Pain. Coast and Flagler Reaches area -the quiet si real, old-time feel- I've seen photos and I like the look of the plai been. Noting her area is between Dayton's famous speedway az Augustine, a public relations woman called the coast 'between I -Sea World Orlando twill soon open -the coldest attraction in called Antarctica; The Empire of the Penguins. -Orlando is adding a giant Ferris Wheel that's a replica of The -There are go public golf courses in Fort Myers. not to mention bird - watching opportunities. I had no idea. but there's also an, of town. X,ENN'S FRONI .. I,Ot HANINIONDSASS June 24, 2013 rM Marketing Partner Reports plesl W-0 79 of 131 col Everglades of one of his ships 1 9 WILIMM May 8, 2013 UMV: 2,100,000 Travel Editor's Blog: Florida celebrates 5ooth birthday in Toronto Florida tourism toots as horn ia T.0_ plus news on expasioa plans bly VVestjet. Aix Ca mada and Porter and a deal of the day for Chicago By: J11a Byefs It's tough to cover the entire Sunshine State in an hour. But they made a pretty good attempt at it. Folks from Florida's tourism department put on a breakfast at the Hazeltan Hotel in Toronto today. serving up French toast and eggs and delicious orange juice (Florida variety, I presume), There were representatives from Nliami. Naples, Sarasota. Orlando. Tampa. Amelia Island. Fort Lauderdale, The Space Coast, Fort MversiSanibel, The Palm Beaches and more, including some smaller, old-time places such as Flagler Beach (between Uk, tona and St. Augustine) and Crystal River, about go minutes north of Tampa. NEWS FR01I ... 1.01 11ANIMoND&ASSOCIATES A7 Summer Travel: Ritz - Carlton Golf Resort, Naples Photos 13 days ago by .�x:- .G,aa.xr?i :i icr r.. �s arni ,.uLors i aT?y Florida's Paradise Coast is a beautiful place to get away from it all. If you are looking to hit the links; consider a stay at the Ritz- Carlton Golf Resuri in Na*� s. This AAA five- diamond Mediterranean -style resort, which was rated the number one golf resort in Florida by Conde Nast Traveler in 2010 features 295 amazing guest rooms including 37 to- die -for suites and a Presidential Suite for a really posh experience. The resort is surrounded by picturesque rolling green vistas and features the spectacular Tiburon Golf Club; a sparkling pool with pootside service and three fabulous dining experiences. Weil be writing more about Flonda`s Paradise Coast, the resort and all its amenities (which are pet- friendty too) in the upcoming week But for now: let's take a look at some photos from the Ritz - Cadton Golf Resort. R =L C,afltor =. Goff Resort \ XN'S YRO U ... LOC il:t'•t3 ONO & ASSOCIATES May 17, 2013 UMV: 943,840 Summer Travel: Florida's Paradise Coast *M 14 days ago by Luue Lvtmi c .r art Fu,o IF x a in:_. S°rrt�a � ? su This article begins our series about summer travel. We'll be highlighting a ton of cool places to go this summer — both in the U S. and abroad. Whether you are looking for a vacation spot to travel with your buddies, with your girtfnend, with your family or, in this case, with your pet we'll talk about it all Florida's Paradise Coast P1,;nda'5 . Paradise C. ast– Naples, Marco island and the western portion of the Everglades – has something to offer just about anyone, including your four - legged friends. From the shops to the restaurants to the beaches, the area is extremely pet- ffiendty. So don't worry about boarding your dog in a kennel this summer. Just take him with you. Naples Bax Rests t is a beautiful property overlooking the marina. It's located at the gateway to Old Naples — which is known for its shopping and fine dining. With the resorts `U Naub Dog Package," the resort provides a pet bed, food and water dishes. tasty dog treats, a sport bandana and more. Over the next few days, we'll be talking more about this resort, plus the Ritz - Carlton Golf Resort in Naples, as well as other activities and hot spots on Florida's Paradise Coast. Check out just a few of my pictures from my first day in Naples. Click "Next" to see them all. VENN'S FRONT ... t.tft 110111 OXO & ASSOCI;+ TES swim VA Enjoy the farmer's market I absolutely love going to the farmer's market, vA lams, fiagrant ftowefs, yummy baked goods area is the perfect place to spend your Saturday mon' Having a bit* to eat Have a We to eat at an open-air bistro or an upscale resta offers every type of dining establishment you can imagine, the restaurants are pet-friendly, including the Saturday afti 61s,3_: Relaxing at the beach Take a boat tour to Keewaydin Island and bring a" your was named one of the Top 10 Secret Beaches of the South Living Dogs are welcome on the beach, but remember that NEWS FROM . n . LOC If Al A park just for your dog Head to the Nap Pa� , where there are two dogs The beautiful park is also shaded and features ben for you and your four legged friend NEWS FROM ... LO( IIANI ft you are looking for some new clothes toys and other products to treat your dog, head to - 'I - U, e�g��, s �� oset --z 6,, uUque in Naples. You can find designer duds for your pooch. as well as accessories bedding, chewsttreats, toys, collars and just about everything else under the sun XENJ`S YRO-NI ... LOU IIA M MON 1) 6 ASSOCI ATES May 23, 2013 UMV: 17,583 to Do t:)t. 1 T'C . .I i"I vN , ...� ja. i, iS, I ip May On the beach au 4use. we afrib Ki after miidnk =ust reta,xtng anst getting se !11 want to pf e0afe n,?edts i s sot the ;, Ala at a iocai PL -,ha: ed tickets fo the 1Ca °; the aftemoon tour), t n ids about Gt;±:i7hm ; and ma .,and to cuttect :meth it "=s a we fpertt the rnor', ^ng on (receeed t . and it was a great way to at the kids tov c, jpEey €f in. I'd fec€ rn nd going to th ca€ ra T r ee a e cr(r a few chair€ tKA,e � <sn Kx co t wad along •wilh rn ar,y s:t>ss o's av a:i.abie for felt get a great h-.1tr, rata at the mdepeflue. , where ,,e ,t 5'lvrQ out On the ',3e• iB.ch as mad atarry -; a:n :;se;ti" 7tra tom° .... c a`,�tai u..r th* beac#•, and ve 1,pestt eue , mo,r,. nq 4t'�u= rrn rya ireacn >rr3a,a> w9rte k sa fhay ; , r the sand a bit tiir rx ar. € zi tughty ght oq the beam and the " e =�s,errC3 stag g tP�se - at'' a w r rfu: a sEai i t�s ra c r i acY fasna � mitt R?L' :arse, s�yre? c? tine tr i,> °r;w;. ttaat vre t1�ds. t Atay tcancy er,uGr�rr 'i1e arf r`cf o: � �1Svr;�a ei, =et.'.i.:nda} rrocrftrrra after mdn,gFa, ar3 fi cr3 Ttac:€:,da; auasasn,g. i:raenve;;i: ir?c ?. krr;.r;g tarrctk =ac. tau:x € cr<rI "ta :ewsea I a.x! t(" , :Ca r ,t. oYr a 4R r£, -iz Wrie, bot we ready edtt y Ga nci have wec a ;vtt er day or two we;Ki vacatx er 6u jti G craw s z mover _ , r ac styes m r s ar ptara to book the enGrt, creak. 3tki�a tu, ;aa �t3::axutai� =�veCS'r:�a s5tasrti - � ,z.ar ?� Y.ae >a taaw:K.. t err w.aka? � arat ±ia a aaext yed" Mere sVere the haeJNgrt`+ of c :v.: i:, - (:kx, t'=ac ? , fhw, fou re w�, on mAgazin".- 'NEWS f-)tO:til... Lut;HA61MOND &As,rOCt4TFS NEINSFRO \t... U)VHANM0ND&A,"OCIATFS AM I WOW" It you reed Jog bod ale in baptist, you cat vi<', For Footed Friends.. Ina finest ^acural pat food stare i me Naples am .,y ou Witl and Me as heat. vdaarr•s and supplies . Dow. eavng NaWeo, _tcp by signature gcurmat harplrut prafin Altar sonu wrdm'y bordwtg Not no day a cdraprrle Wltowl a shpppina spree far your oebvec pad remember! No cricco'We for y.v treat on the te— Me" stray For .1 f. po ts. iwH'or satsat joins— rup!red ilnu J..;rnaf oy tanks Gross for tatty Vill% anstry in Chocolate, launder IaaewnMa<. F,npo'a Cbaet boasts eourrauc, a na kapioo Boy Resort, nag amarng �oli• enmod NrYgl Aliratra'tN D69Se.:. ' a"a psis ]M, rnnesu r e, and crystal wiles. main with orgxu "al- fW view xrtire f stainers Ills t 5r- 9crrAl —itae Armiversw W& britbt era coWfut disease tnai r— Yn Pintas ilea USA Todev. T bie Today 54013.8 and the pity oac'Slare and 3tsipes dess wraith are ate rovers reran in urftgedaba ex ct r en — d M M:rt If r 0 fuck it - -: Chia amtu a pra1da2 ^.pp "N aerecasf Or ymf carht 1 Wily w animal- hrendly Yfaw oy a Lief. See Sate vd €arbatelia are Vic, restataant In pass upwnen y" g Napes will Your tar - legged cWepanorn Another low favome mace to by *wtsa shaping in Naples vntn Your pa Is N Waterfront .a!ImnWPmk. srrgagirg, c ale:sged9a <rieurs vvith a Lids u: a-h seafuW, -diem, h: organi[a. and tapas pates that You and )out pup is sure to argot' in a pat - eve :wrift at r as aurarKs ` wit"tandar V&0A You are nd InuvAd "0 miercNfg at Your flora# or emlyhs, a daeciots note) R She t W final Pieces b go where bon Pali and Your Pulp xR be'nelcanei For City dwarers. titre art a toes of =1 oventc ter You and Your Pet b en oY oh a *"IV I Third Shsaa South Farmer's Market bates prase every Saturday mumng, ysa'iiourld. a. uppc .lity W lane Yoai ,wane oat 1'. a nais'g star, L WM .srtg good— such reel DratlareJ tawig . tam[., rat6ae=_, and paap basket wade ors the shol. -1 T ^ad Si —Sour em:+re Mottles is etc poled sPpod.Ay b stop The City aT Naples boa Park is anus a fabsiotrs Plata hr Pet-, sells and dYRr poaches tpgamee i'se i 3 scre pmts wduirea also aaperwte !sash axaa for piay!u: doge to_aetas arotad. Care fcr Mae( dogs, and a second one br solaaer digs. Ting puppy calmo se as sfiKUre wan dench65. and diWnkog fpadans far visas and pen. Nature brats and rltb Defy can enjoy the bes"IA Piaats and Cultures in the Naples Sc Farrsaas and tya fury remtefS Can visit the 170 -acre gadetr liaradise, am 21joy an u fvi sudieiscae ei a _.u- hiendy atnasplrose, i a Challis C.".. waettg bat. a There is swan a vaarri bag Day, geared taaards male's best hard, wnidt resiWes Delft doggy pool, and treat staWpns for pups to pay and snCaat;t. NEWS FROM - .. LOU, HAA1NOND &ASSOCIATES June 1, 2013 UMV: 200,000 Naples: The `rPurrfect" Pet - Friendly Vacation Getaway !Calms, rlapda Ar_sng stn rill of MA-wo Narnka rs a xiyr not dn!y rerognizad for ron iar throng and gWrvng, hot is atan the pedoct amoral- tnan&j des §nation to pet - parents seeing to orptg the r foci- gagged fronds fw a getaway. In this amazing pet - Mend!,! crtI there are many hotels you and tour p1aYittd pups to stay. lLBgiHti� The RN2•Carttaa Hotel, a Medgerranean- styled golf resort.. wig tolls out the red caw ku your canine With a wile raaYrte o€ sarvicds, Ina" ya+sh Wdb heats, sad tars to pet aaruty sanvr ins ;ghats two want le heYki ogt and ensure their pups we taker care off Trials Pte west sanct lary to relax When not explo ing Naples win your dear pad Toe hotel also takes pnoe in snowca&rl;; the Tiburon God Club, fourded by Greg Norman at, afhlWe with 79 carper Actndea;. +hres -tame b'aMon Inbrehlps two-fvrw E.rPtsh -clown v pones, PGA Raves of this Year Wri ner, ant, me three -ilme oirg ukv of she, Amend Ralmor AwalC for I "dSSg Money Thrililnin meant, shark In Spanish, but donl worry, In this a gorgeous gaff- ccurse, you can Indisputably take a walk your dog nhyng at to holes on the paWYdy, flea only Wolf yw: love !a"WmI oat of ore the go #araP.el NEWS FROM ... LOL HAM?fiit)N0 & ASSOCIATES June 24, 2013 83 of 131 rt a Rota Inn fir Naples 6 a gnat Pace for you ono Your PUP to &tad at over Mo one tocawrt, This ndef is annoy >nd:. and you should not hodoute On tagrtg dtNn wish You tailofVia ro. Pre two of you x4R lo. the s,0*011 vvu,hom tie mass WatemntaYlSes t Evergades CIN Ones:CPnsstleed a wak'i .,m I else Inif.ia Flu N &hiVe,4i1 w Foal; soil- olloka l eptdaa r be sited outside of Risser Wilderness vaarelfri t Valss. vptr PoWCb as nose -hoop! Ing Tar Pet -hendy nivartin nta, Napes has tans of poll! •goat round!!scans! dad aeaws cuctamm W it oetaioa, Pct Moldy lank Dog' Nara is a tst of rota: restaurants icf People end pets to and u silly seaba. Try that trashy, defivered Crar . fish. and Florida n Warn iM (3rY7 bi S4WYD. Ihte restadram rgf OnrYPIPYdaa amne dt des but ale, hoc fallwyl4 4isaldlp 1VAnDOkJao Ill? 'al. a' Trn ("n, IttrfiDrate "few Z enjoy You dtyei.0 dttad'Iatat tralwa, offers a ^. e,.iisive!nano M1Ydr aurhenb dSh.S 43aa rises. and Anakan -St }led meatball. FAar you've "Dyed the old sell "broaroara Ratan Kea, gaunds. and sd�oetS roes and you posC^ among-1—t, Ins popular a- San, a,- fondle by Chef Faor'sa ErWlee MaWe it 2008, Iris place ,<. k 1WOP. IN usng Crtuift and seafood and rasing Poultry and rreat withOit a^t :f>IntiCS std LOU HAM MOND &ASSOCIATES .a -ft exape for the —N. pet mist N-EANSFROA1... LOU HAMMOND & ASSOCivirt's USA Today Go Escape Summer Ghost Orchid at Corkscrew Swamp Sanctuary SmarterTravel.com Keewaydin Island featured on list of FL's Hidden Beaches r AirTran Go Magazine May cover story! y USA NOR,R TODAY A GANNETT COMPANY 2 \ \\ smarter = u., TRAVEL. CVB Team Top Activities Coverage of all sales admin June 24, 2013 Naarco � Marketing Partner Reports 85 of 131 Island Everglades ' A Ei A? t S t C O A S -I A Barefoot Beach - Dr. Beach Top Ten list, photos, release VISIT FL Montreal Media Reception IPW 2013 Digital position interviews PRSA - SATW Conference Mobile photography workshop Interface with Nat'l Geo, top freelancers and other contacts Im June 24, 2013 Pes Im Marketing Partner Reports 86 of 131 Ifirco Island Looking Forward Everglades 00 §t A4 U8 9 t .Q :}A *s: 'i • Upcoming written materials • Celebrating summer in the Paradise Coast • Cooking in Paradise • Stress -free honeymoons in Paradise Upcoming media outreach ■ Family- friendly summer travel ■ Destination Wedding and Honeymoon pitching ■ Father's Day fishing /golf getaways ■ Paradise Coast culinary scene June 24, 2013 Marketing Partner Reports 9 a -g 87 of 131 Thank you'. Proud to be your Partner in Paradise LOU HAMMOND & ASSOCIATES NES YORK • PALM BEACH • CHARLESTON Marketing Partner Reports 9 a-g BED320RD 06/03/2011 COLLIER COUNTY TOURIST TAX - YTD REPORT BY CITTof 131 PAGE ** NAPLES ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 154953 197464 260272 344886 428547 616948 776408 361084 3142562 ------------------------ --------------------- --------------------------------------------------- ** MARCO I SLAND ** OCT NOV DEC, JAN FEB MAR APR MAY JUN JTJL AUG SEP TOTALS 192829 165543 196934 244312 440902 525686 766954 388107 2921287 ------------------------------------------------ ------- ** IMMOXALBE ** OCT NOV DEC JAN FEB MAR APR KAY JUN JUL AUG SEP TOTALS 457 749 804 654 882 843 1056 1206 6651 --------------------------- —11 ------------------- ---------------------------------------------------------- ** EVERGLADES CITY ** OCT NOV DEC JAN FEB MAR APP, MAY JUN JUL AUG SEP TOTALS 6921 5845' 8340 9878 14311 15331 13962 12663 93253 -------------------- ** COLLIER COUNTY ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 272701 364816 492971 676727 1172851 1235834 1738679 699789 6654268 ---------- --------- 1--11-1 ---------- --------------- --- ----------------------------------------------------- * * OTHER * * OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS ** TOTALS ** OCT NOV DEV JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 627861 734419 959221 1276477 2057493 2396642 3303059 1462849 1291,8021 June 24 2013 BED33ORD 06/03/2013 COOL, l ER COUNTY TOURIST TAX � YTD REPORT BY ACCOUN. TMap&kjg Partner Repokm-g I ** APARTMENT ** 90 of 131 OCT NOV DEC JAN FEB MAR APR RAY JUN JUL; AUG SEP TOTALS 1205 $819 1.368 7009 5810 6385 8007 4216 39819 -------------- -------------------------------------------------------------------------- ------------------- ** CONDOMINIUM I" Of,-!T NOV DEC JAN FEB MAR APP. MAY JUN JUL AUG SEP TOTALS 37104 la674 34328 95965 129378 22721a 589742 90728 1224137 ------------------------------ ----------------------------- - -- --- - - - - -- ** CAMPOROLMD/RV/PARK ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL ALIG SEP TOTALS 2371 2872 5966 13516 22563 24115 36656 9655 118134 ---------- 11— ----------------------------- ------------------------------ ** HOTEL/MOTEL ** OCT NOV DEC JAN FEE MAR APR MAY JUN JUL AUG SEP TOTALS 495304 623240 817839 841115 1297086 1528434 '.",,29146 11893316 8821500 --------------------------------------- ** INTERVAL ** OCT NOV DEC JAN FEE MAR APR MAY JUN JUL AUG SEP TOTALS 742,0 9011 8739 10799 .18677 30204 25897 17922 128669 ---------------------- *4 MOBILE ROME PARK ------ OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS 126 281 1.55e 1306 1815 3131 6289 814 15320 ------------------------------ ------------------------------ ------------------------- ** SINGLE FAMTLY ** OCT NOV DEC JAN FEB MAR APR MAY JUN J'UL AUG SEP TOTALS 38494 20440 19791 65428 37917 59955 170795 39053 451873 -------------------- -------------------------------- --------------------------------- ** REALTOR ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TO"IrALS 45837 53082 69632 241319 543847 517200 436527 111125 2018569 --------------------------------------------------- ----------------------------------------- ------------------- ** OTHER ** OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTALS ------------- --------- -- ------------------------ --------------------------- --------------- TOTALS 0A CT NOV QFC JAN FEE MAR APR MAY JUN JUL AU0 SEP TOTALS 627861 '73441.9 959221 12716471 2057493 2396642 3303059 1462849 12818021 FISCAL YEAR (OC-FOBER -rHRU SEPTEN4BER) -FOTAI-S June 24, 2013 1% AV 2013 Marketing Partner Reports 9 a-g (1%40N-FH OF ►.PRJIL 2013 VENDOR. TA�X COLE19eVION) BREAKDOWN FISCAE 2011-2012 FISCAIL, 2012-2013 DIFFERENCE OVERIAILIL COULEC'Flt-INS MONTH TO MONTH 1,437,632 1,4621,849 25,217 1.75'0,46 YEAR 70 DATE 11,808,329 12,818,021 1,009,692 ............ RO'FEIL I IMOXEI, MC)N'FH'FC> MONTH 11,202,831 1,189,336 13,495 1.12% VEAR TO DATE 8,029,937 8,821,500 791,563 9.86% MONTH TO MONTH 104,223 111,125 -F 6,902 6.62% YEAR TO DATE 1.929,23► 2,018,569 -F 89,330 -F 4.630/a IN1101VIDUAILS (APTS/CONDOS S F HOMES) MONTH 'F0 MONTH 98,047 133,997 -F 35,950 -4- 36.67% V EAR 70 DATE 1,606,881 1,715,829 1 -F 108,948. - 6. WAevemae- RzporrAiv-Argy Gw, 3a*&, wd TDC. Reveipis F-7 Y. 13 TDC Revenue Report June 24, 2013 31 -May-2013 13 Marketing Partner Reports 9 a-g Budget Fit" 13 AdcWted FY 13 (5%) FY 13 Net Variance to FY 13 Description Fund Budget Reserved by Law Budget FY 13 Forecast Budget Beach Facilities 183 2,. ,50 (121,00,0) 2,247,000 2,182 [ - 185,4 00, TD C Proniccon 184 3.588,8 00 18o, 800) 3,408,000 4,147,300 558,5130 Non-County Muse 1 Q3 3422,000 (17,100) 324, 'l[ 365,500 23,5130 TDC Aarn;n- 104 13387,700 (83,400) 1.584,3430 1,782.700 115,000 Beach Reno r 195 4,81 ,000 (297.1 ,101 4.511,100 5,222,300 413,3[] D 0 0 County MuseunLs 1,'5700!.1 1 (79,100) t' 5W.000 1, 1345,20D "'100 Gross Budget $14,355,200 (779,900) $13,575,300 $15,345,200 $990,000 Less -R% Rew Res t779,900) Net, Budget 13.5+75,3130 Collections % Budget Collected to ever FY 12 over FY 11 % over FY 10 Month Actual FY 13 Cum YTD Date coklections coilections, Collections Oct 627.861 527,86111 4.374% 19.52% 31-t2% 41.11% Nov 734.4103 1,362,280 9.493% 6-18906 17-48% 34.27% Dec 959.221 2,321,501 18.1721% 3-73% 27-88% 28.74% Jan 1,276,477 3,597,1378 25.064% 5-02% 26-42% 20.5&% Feb 2,057,493 5,055,471 30-397% 7-896A 28-4&% 22.57% 161ar 2.3,96,642 8,052,113 56.0921* 3-05% 18-29% 17.89% Ap,r 3.303,05& 11,,355,172 79.101% 18.4,9916 28-68906 37.28% Uay 1,462,840 12,818, 11,21 89.2926 1-759+6 7.82 % 10,.5d% June 0 12,818,0-21 89.29296 Wa rVa rda July 0 12,818, 0021 8&.292% rOa rVa rVa Aug 0 12,818,0121 807-292% n1a rVa rVa Sept 0 12,818,021 89.29246 r0 rVa Wa Total 112t,818,021 12,818,021 8-55% 23-07% 25.23% M-77". 3-00=% Bal to Collect 2,527,179 WAevemae- RzporrAiv-Argy Gw, 3a*&, wd TDC. Reveipis Web Site 1.L1111 11C11 �/ May 2013 ParadiseCoast.com Conversions resulting in signals of intent to travel, including guide orders and enewsletter sign -ups, were higher than they were the previous three months, with 15% of page views (13,802) ending in conversions. Activity metrics were up. Total visits were 34,749 - a 16% increase over Apri12013, and a 16% increase over May 2012. Total page views were 89,031- a 6% increase over April 2o13, and a 9% increase over May 2012. There was a significant spike in traffic on May 25 and 26, likely as a result of the enewsletters going out. The consumer escapes deployed on May 22 -23, and the meetings escapes deployed on May 23-24• m.ParadiseCoast.com & Traffic from Mobile Devices /Tablets The Traffic from Mobile Devices & Tablets slide shows traffic from smartphones and tablets to Paradise Coast.com, while the m. Paradise Coast. com Dashboard shows traffic to the mobile site. As you can see from these slides, fewer users are going to m.ParadiseCoast.com, and more users are accessing ParadiseCoast.com from mobile devices. The Traffic from Mobile Devices & Tablets slide also shows there are significant month - over -month and year- over -year increases in smartphone and tablet users visiting ParadiseCoast.com. Naples, Marco Island, Everglades CVB Measurement Dashboard May 2013 LM = vs. last month I LY = vs. last year 1B= vs. industry benchmarks I B = vs. 2011 baseline ENGAGEMENT LY 113 B Time on Site: 2 :01 2:06 3.43 2.10 Minutes 199 -35% -45% Bounce Rate: 38% 31% 33.0% 34.4% of Home Page 1,491 +163% -90% Bounce Rate: 57% 55% 45.3% 55.1 Overall ACTIVITY LM LY 34,749 Total Visits 16% 16% 89,031 Page Views 6% 9% 218,214 Visits Year -to -Date (vs. 176,130 visits in 2012) 544,663 Page Views Year -to -Date (vs. 515,348 in 2012) MHESMEdi3 June 24, 2013 Naples Marketing Partner Reports 9 j'tkrCo Island 95 of 131 Lver lad s � A. R"! lS K. 3 # �. 131.3`4 5 " Good Not Significant Needs Attention 0 — 12% change 13% or higher change ........ _... ._..... ._...... SIGNALS OF INTENT TO TRAVEL (SIT) Total conversions 15.50% 13,802 of total page views Signals of Intent to Travel See breakdown below SIT BREAKDOWN LM LY Guide Orders: 199 -35% -45% Newsletter Signup: 232 -13% +57% Deals Page Views: 1,491 +163% -90% Stay in Paradise Listings Views: 5,634 +208% -29% Download Guide Link: 97 -30% +223% BookDirect Views on Site: 650 +109% +544% BookDirectT"" Widget Searches: 3,296 +13% +39% BookDirecti"" Click - Thrus: 2,203 +6% +11% escapes Views: 405 -21% May 2013 Visits — 2010 -2013 Top 10 Cities City Visitors for Month Visitors Year to Date Naples 2,155 12,615 New York 1,124 16,158 Miami 958 2,307 Orlando 764 1,868 Tampa 609 1,636 Cape Coral 580 2,690 Hialeah 499 1,295 Jacksonville 421 1,441 Fort Lauderdale 387 996 Chicago 380 6,424 ON MHESMEdia International Traffic Over Time June 24, 2013 Naples Marketing Partner Reports 9 ftrco Island 96 of 131 -France 1500 Evcrglacies MOST REQUESTED PAGES 1. Paradise Refined 2. Homepage 3. Current Events 4. Meeting and Conference Hotels listings 5. Interactive Map Note: Canada's highs were 6,301 in January 2013 and 6,473 in February 2013. Canada Germany -UK -Switzerland -France 1500 1250 1000 ° 750 A 500 250 A. 0 titi titi titi titi titi titi titi ti� ti� ti� ti� ti� Note: Canada's highs were 6,301 in January 2013 and 6,473 in February 2013. May 2013 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 May -12 June 24, 2013 Naples Marketing Partner Reports 9 ftrco island 97 of 131 Evcrgladcs SOURCES OF TRAFFIC Baseline average percentages for 2011: Organic Search Traffic: 40.02% Paid Search Traffic: 11.88% Typed / Bookr arked: 20.73% Referral Traffic: 27.36% Traffic by Source (by month) June -12 July -12 August -12 September- October -12 November -12 December 12 January -13 February -13 March -13 12 Typed /Bookmarked ■ Referral Traffic ' Organic Search Traffic ■ Paid SearchTraffic LM��� April -13 May -13 May 2013 CAMPAIGN RESPONSE 12,411 Total responses 35.72 of total visits TOP CAMPAIGN PAGES 1. Paradise Refined 2. spring- campaign 3. retargeting MHESITIEdia Visits Page Views Time on Site Bounce Rate 10,439 1.38 1:10 73% 111423 1.42 1:15 79% 462 2.11 1:25 60% May 2013 VISITORS BY STATE 1. Florida: 17,224 2. New York: 2,308 3. Illinois: 1,180 4. Georgia: 779 5. New Jersey: 687 INTERNATIONAL Visits USA: 31,343 International: 3,406 LM LY +17% +21% +34% +155% I -2% +61% +40% -36% +2% +58% LM LY Germany Canada +16% +16% UK +20% +23% Switzerland France Visits LM LY June 24, 2013 ���'31�5 +51% +75% 785 Marketing Partner Reports 9 ����, islart(I +64% 512 +2% 99 of 131 126 +26% -6% �����y��: s.,F >�.,R +2% UK Site German Site LM LM Visits: 38 15 759 467 Page Views: 210 27 2,511 1,784 Time on Site: 3:56 21:37 3:23 3:20 Bounce Rate: 32% 60% 43% 47% _. LM LY Germany Canada +16% +16% UK +20% +23% Switzerland France Visits LM LY 876 +51% +75% 785 +15% +64% 512 +2% -24% 126 +26% -6% 84 +2% +25% IT11�E5i"I^iEt�l3- Note: There were 2,429 visits on May 25 and 2,166 on May 26. May 2013 DMO Competition — Quantcast June 24, 2013 Naples Marketing Partner Reports 9 AJhrco Island 100 of 131 Everglades ParadiseCoast.com 18,900 PaimBeachFL.com 18,000 Fla-Keys.com 70,600 Daytona Beach.com 50,900 FortMyers-Sanibel.com 25,700 VisitStPeteClearwater. com 56,000 Sunny.org 69,300 (Fort Lauderdale) lIW 19,400 14,900 125,000 73,400 52,000 65,700 64,800 May 2013 VISITORS BY STATE INTERNATIONAL Visits USA: 31,343 International: 3,406 LM LY +16% LM LY 1. Florida: 17,224 +17% +21% 2. New York: 2,308 +34% +155% 3. Illinois: 1,180 -2% +61% 4. Georgia: 779 +40% -36% 5. New Jersey: 687 +2% +58% INTERNATIONAL Visits USA: 31,343 International: 3,406 LM LY +16% +16% +20% +23% UH Visits: 38 Page Views: 210 Time on Site: 3:56 Bounce Rate: 32% Site LM 15 27 21:37 60% O'MiIESMEdia Note: There were 2,429 visits on May 25 and 2,166 on May 26. Visits June 24, 2013 Naples Marketing Partner Reports 9 Arkirco, island 101 of 131 +51% +75% rwerpalades German Site +15% LM 759 467 2,511 1,784 3:23 3:20 43% 47 O'MiIESMEdia Note: There were 2,429 visits on May 25 and 2,166 on May 26. Visits LM LY Germany 876 +51% +75% Canada 785 +15% +64% UK 512 +2% -24% Switzerland 126 +26% -6% France 84 +2% +25% O'MiIESMEdia Note: There were 2,429 visits on May 25 and 2,166 on May 26. Naples, Marco Island, Everglades CVB ParadiseCoast.com Traffic from Mobile Devices & Tablets May 2013 ACTIVITY & ENGAGEMENT CITY LM LY Visits 9,345 +24% +248% 1. Naples 2. New York Time on Site 1 :37 1:51 2:19 3. Miami 4. Orlando Bounce Rate 60% 57% 52% 5. Tampa BROWSER 1. Safari 2. Android browser 3. Safari (in -app) 4. Chrome 5. Internet Explorer mHESmEdia. DEVICES June 24, 2013 Naples 0 Marketing Partner Reports 9 a Asarco Island 102 of 131 .... 681 454 445 351 284 1. Apple Wad 2. Apple Phone 3. Samsung GT -19300 Galaxy Sill 4. Samsung SPH -1-710 Galaxy Sill 5. Samsung SPH -13710 Galaxy SII Epic 4G Touch LM 5,478 +14% 1,699 +30% 1,369 +31% 406 +102% 194 +619% DEVICES June 24, 2013 Naples 0 Marketing Partner Reports 9 a Asarco Island 102 of 131 .... 681 454 445 351 284 1. Apple Wad 2. Apple Phone 3. Samsung GT -19300 Galaxy Sill 4. Samsung SPH -1-710 Galaxy Sill 5. Samsung SPH -13710 Galaxy SII Epic 4G Touch Everglades LM +3°10 +193% +75% +55% -27% LM 3,987 +7% 2,882 +35% 203 +86 °l0 136 +89% 114 +81% Naples, Marco Island, Everglades CVB m.ParadiseCoast.com Dashboard May 2013 ACTIVITY & E Visits 2,893 Page Views 13,239 Time on Site 1:51 COUNTRY ;NGAGEMENT LM -58% -45% 2:09 LM LY U.S. 2,745 -57% -55% International 148 -73% -46% MOST REQUESTED PAGES 1. Homepage 2. Events 3. Attractions 4. Beaches & Parks 5. Accommodations MHESMEdia LY -55% -37% 1:14 1. Safari 2. Android browser 3. Safari (in -app) 4. Chrome S. Internet Explorer i CITY 1. Naples 2. Orlando 3. Miami 4. Tampa 5. Cape Coral 6. New York 7. Bonita Springs 8. Chicago 9. Boca Raton 10. Jacksonville 299 193 167 138 73 63 61 48 47 46 June 24, 2013 Naples Marketing Partner Reports 9 a -1arc ©island 103 of 131 .-,. .a 1,561 886 184 171 33 LM -51% +10% -8% -68% -53% -44% -56% -50% -43% +21% Everglades I tea 3, i I k- 1.11.0.a- A, -42% -15% -54% -76% -98% LY +15% -83% -33% +39% +135% -77% +39% -68% +488% +35% Metric Definitions June 24, 2013 Naples Marketing Partner Reports 9 &rco Island 104 of 131 Everglades Visit —This metric tracks the total number of visits to the website, both unique and repeat. Unique Visitor —The metric counts each visitor's first visit to the site during a specified time period. Page View — A request to load a single page of a website. Baseline — The average of a metric for the previous year. The baseline represents the standard level at which we wish to keep metrics at or better than. Bounce Rate - Percentage of visitors who view only one page on the site and exit immediately. Sometimes called the Single Access Rate (Bounce rate = Single Accesses /Entries). A "good" bounce rate is considered anything below 30 %. Not all bounces are bad, however, as a visitor who links off to a partner website could also be registered as a bounce. Signals of Intent to Travel (SITS) — A measurement that captures conversion events that indicate a strong desire that the site visitor will travel to the destination. The SIT conversions are unique to each website. Some conversion examples include ordering a visitor guide, signing up for email newsletter, visiting a deals page, clicking through to a booking vendor, visiting the detailed listing of a hotel, activity or event. Typed / Bookmarked — This is traffic that comes from a user either typing the website address directly into their web browser, or they have bookmarked /favorited the site and enter the site by opening the bookmark on their computer. MHESMEdia.. lm.z.... .,-Ita zoocia edia mp Marketing Paradise Advertising & Market ina, Inc. 3,21 June 24, 2013 Marketing Partner Reports 9 a -g 106 of 131 Social Traffic • 8 million page impressions across 1.5 million users on Facebook, a 328% increase over April indicating that the Facebook retargeting ads combined with organic content yielded successful ROI • 287.6 thousand impressions on Twitter, an 18.65% increase over last month • Increase of 160 fans on Facebook and 191 followers, 169 link clicks, 75 mentions and 46 retweets on Twitter this month • Traffic to the website via social referral is up 2.22% over April with a 3.96% increase in conversions • Naples, Marco Island & the Everglades (DE) Facebook increased 981 fans this month bringing its total to 5,533 fans with a weekly reach of 5,932 users due to several rounds of Facebook advertising 2 1 %'11d, I", K, ,5K 2.4 K tts.s.$an¢cxaxkRI°&axas 8 5M 11111111111 . A,...... ..� visits: 33,559 Visits via Social Referral: 232 Conversions 953 June 24, 2013 Marketing Partner Reports 9 a -g 107 of 131 Social Traffic Twitter MY SOCIAL SCORES ENGAGEMENT 64% Nr tip, s� DAILY ENGAGEMENT TWEEnNG 6W-NAVICM >x0N rR5A NEW DuNTAC,, @MENTIONS 75 RETWEETS 46 w7!' MIPRESS0,4S BREAKDCYWN My Facabook Pages h = n s 163 „r•,ae = i 4AW Total Likes anc 143 a -Akin;, abmt this ,ie ;� v �.:r . iFi'i Fs 'd, i; 3a�a•.. �€ap a' .4 <, June 24, 2013 Marketing Partner Reports 9 a -g 108 of 131 Email C • May eScapes received 2,940 opens, an 11.95% open rate and a 53% increase over last month; additionally, the paid list received 8,241 opens with a 16.5% open rate, a 12.87% increase over April • May eScapes also earned a 7.79% click through rate (CTR), consistent with March; the paid list received a 2% CTR, on point with the industry average CTR of 2.71% • May Meetings eScapes earned 552 opens, a 15.04% open rate and above industry averages of 14.5 %; furthermore, the paid list received 3,051 opens, a successful 34.75% open rate • May Meetings eScapes received a 3.99% click through rate (CTR), slightly below March, but well above industry average; the paid list received a 2% CTR, on point with industry averages Nay Escapees Sent on 22 May 2013 to 25.!i44 wuque sub�s:dbers acts s 21�ts June 24, 2013 Marketing Partner Reports 9 a -g 109 of 131 nay ypkwn Daily Un 4,730 Daily and Monthly Unique Visitors 2,500 35,000 a� a 29,9 s 000 25 � 1,500 15,000 h �.. � , a �.�_. _ .. 1, 10,000 ......... .......... , w .... .. ;. 500 5,000 t/ 11 ..F. ....... 0 .,�....,......p,._ .,�.... _...y. .� ..1......�,. �, ....�,....�...y., ., p ..._,p...... .,._.. „_„ :.. ... .............i.- ....'-i'^"-i. -, .. s,... ..o: �...,... _. ,.p...,.:......�,...._.,.�,. .�.. ,.,w....,....,�.: �, �...,,,.. �... ,...�..y_..�:,�..�__......y,:.. .� ,..�,.w..:...� ....,:.k..,...,,.._t .. V N TE a^�S � �^V. N N r! � rt r8 N e+i �K N ♦^4 ri v�1 N r1: N r1. sY t-A e-1 T'1' f'F a^I f`F vY R'F M t^F M �^f N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N ro N ro N ro N' N N N N N N N N N e•7 !/1 111 a"6 m iR A fT .+I m tt1 P C1 e+i N � LP � 8� �°�' Q tO C N +P� N N � N "� �A � � N @ V.1 '74 � N � fV !9} . m m m i, 1. i. . m 1 . i �+ Mf m RR m m T T fln T m m N 0 �7 C �7 +S Q +? �? K '@ L'1 on: Vx of ift ilt 1l% In !R Ill tf} June 24, 2013 Marketing Partner Reports 9 a -g ecu Ex tive Summary of 131 • Although Naples CVB's website holds top search engine rankings for our top targeted keyword terms, Search Traffic continues to be substantially lower over last year at this time. Research shows that Google has actually lost Search Market Share for travel - related terms. This is why SMT looks for opportunities to grow referral traffic as part of our SEO efforts, especially since Paid Traffic spending skews the paid vs. non -paid traffic percentage, which is said to affect search engine rankings (see next slide). • Overall website traffic is up 16.26% ( +4,861) visits over May 2012. • Non -paid organic traffic yielded 7,370 visits and represents 21.7% of the traffic which is approximately 2.4% higher over May 2012. • Paid search traffic yielded 2,589 visits with bounce rate of only 30.98% - a decrease in bounce rate over 2012 by 49.93 %. • Referral Traffic yielded 7,468 visits —up 11.75% (785) over 2012 • Direct Traffic yielded 4,914 visits — down 2.03% (102) over 2012 June 24, 2013 Executive Summary — C0h d °` °'° Explore trends Hot searches Search terms x I'florid'a vacations x I vacations in flori beach vacations + Add term Other comparisons Interest over time The number 100 iepresents, the peak search interest IV Nevis headhnes 1, Forecast Av E!rag'i 21CO 463 3 Interest Over Time - Numbers represent search volume relative to the highest point on the chart, which is always 100. Hover over any point to see the search volume at that time. The Letters you see on the chart indicate News Headlines which drove searches. June 24, 2013 Marketing T 0 p 1 0 Searched Queries b Impressions Qeery 1. naples florida 2. naples 3. thousand islands 4. marco island 5. flodda panther 6. marcos island 7. naples fl 8, ten thousand islands 9. naples attractions 10. everglades city lrnpressions 1: Clicks Average Position CTR 73,212 21244 47 3.07% of %- 9T62% , _tu ' i72. 2°0 ";g 46 t241- 1,73% 15,000 150 10 1.00° 3,000 16 12 0..539 1,600 5 78 0.31% 1,000 5 160 0.50% 900 5 300 0.56° 900 700 700 600 500 5 5 5 5 5' 12' 11 15 14 WIN "Naples Florida" impressions improved by 5,000 and clicks improved by 40. Average position went from 11 to 10 — first page results. 0.56% 0.71% 0.71% 0.83° 1..00% Broad searched terms for "Naples" yield the most searches. The average position is across the board, but this position changes based on the searches location and search history. June 24, 2013 ng ' Marketi 31 Cj"d I�S Top 10 Sea r ched Queries 13Y 1 Query Irripressions Clicks Average Position CTR The average click-through-rate (CTR) remained steady over April but the Events section did decline by nearly 200 visits. This is understandable as snowbirds leave in April. The average position is across the board, but this position changes based on the searches location and search history; however, the more specific the searcher is, the higher ParadiseCoast.com ranks as seen above. 73,212 2,2" 47 3.07% t� 97.62% f7�,OGQ k of "o la i. 172.62% c, --" z' Silea Avg_ 46 44,%j S:I, ,,g 1.73% i7G, Y� 1. naples florida 15,000 150 10 1-00% 2. events in naples fl 320 60 3.0 18.75% 3. naples events 500 60 16 12.00% 4. memorial day 2013 naples I'l 150 50 1.0 3333% 5. naples marco island 320 50 58 15.62% 6. paradise coast 320 50 56 15,62% 7. naples florida events 170 30 3.2 I7.65% 8. naples cvb so 22 1-0 44,00% 9. lighthouse inn naples 250 16 8.2 6.40% 10. naples 3,000 16 12 0.53% The average click-through-rate (CTR) remained steady over April but the Events section did decline by nearly 200 visits. This is understandable as snowbirds leave in April. The average position is across the board, but this position changes based on the searches location and search history; however, the more specific the searcher is, the higher ParadiseCoast.com ranks as seen above. June 24, 2013 Marketing Partner Reports 9 a -g Paid earc (PPC) 115 of 131 a„ y y`"\ ,'9' yr, i •��: Rw Jan $1151 9. 71 3,283 $0,47 87 330 Feb $11386.49 3,047 $0.46 80 279 Mar $11495.97 31084 $0,49 86 268 Aprill $1,489,46 2,857 $0.52 116 188 May $1,472.32 29894 $0.55 128 221 .dun A ly Aug Sept Oct Nov Doe • PPC Conversions are up over last month by 10% over April. • Top Goals were Deals (50 Clicks), Hotels (50 Clicks) and Golf (37 Clicks) • Total Events for External Links, such as Book Direct, eBook and Learn More generated 14.55% more over May 2012. • Onsite Meeting to go over Analytics, Goals and Opportunities for build overall Website traffic. • Article Reviews for top keyword term opportunities; linkbuilding from area websites to build referral traffic • PPC Management, Bid Adjustment for "Naples" and "Marco Island" keyword terms • Prepared SEO- preferred considerations for the proposed new website design. • Analysis of Google search trends to determine why search traffic is dropping for travel and dining related terms. June 24, 2013 Marketing Partner Reports 9 a -g Tasks Performed 116 of 131 • Onsite Meeting to go over Analytics, Goals and Opportunities for build overall Website traffic. • Article Reviews for top keyword term opportunities; linkbuilding from area websites to build referral traffic • PPC Management, Bid Adjustment for "Naples" and "Marco Island" keyword terms • Prepared SEO- preferred considerations for the proposed new website design. • Analysis of Google search trends to determine why search traffic is dropping for travel and dining related terms. June 24, 2013 Marketing Partner Reports 9 a -g Terms ossar o 117 of 131 • Average Position — the position where a page of your website is ranked on Google. • Bounce — When a visitor visits only one page on your website and leaves. • Bounce Rate — The percentage of visitors over visits where visitors only see one page before bouncing. • CPC (Cost - per - click) — The money you pay when someone clicks on one of your ads. • CTR (Click- through -rate) —The number of clicks over impressions (as it relates to SEO Queries and PPC). • Impressions — The number of times your ad was seen (PPQ the number of times your website was displayed in a search result when a keyword term was searched (SEO Query). • Query —The search action performed (SEO Query). FriendlRelative 1 Meeting Planners 4 CVB Office 1 Website 229 Travel Agent 1 Other /Unknown 7 Naples, Marco Island, Everglades CVB Request Summary by Source For the month of May 2013 June 24, 2013 Marketing Partner Reports 9 a -g 119 of 131 Magazine 1,854 Newspaper 1,543 Total Inquiries: 3,640 Friend/Relative 3 +golf uide 11274 CVB Office 3 Website 323 Other /Unknown 13 Newspaper 31030 June 24, 2013 Marketing Partner Reports 9 a -g 120 of 131 Naples, Marco Island, Everglades CVB Request Summary by Source For the month of May 2012 T ©t0� Enquiries: 9,5(}°1 TV 2 Travel Agent 4 4therlUnknown 68 Newspaper 2,068 Total lnouirtes: Naples, Marco Island, Everglades CVB Request Summary by Source Calendar Year to Date 2013 June 24, 2013 Marketing Partner Reports 9 a -g 121 of 131 ebsite 1 110 CVB Bulk Mail Request CVB Office B Meeting Planners T Friend /Relative 13 Magazine 4,692 Niche Markets (Bridal /Honeymoon 241 Niche Market: (Senior) June 24, 2013 Marketing Partner Reports 9 a -g 122 of 131 Naples, Marco Island, Everglades CVB Request Summary by Niche Markets For the month of May 2013 `I Niche Markets (ECO) 684 Total inquiries: 926 Cc E -N GO Naples, Marco Island, Everglades +CVB Request Summary by Leisure Markets For the month of May 2013 June 24, 2013 Marketing Partner Reports 9 a -g 123 of 131 Consumer n+es �m+er �[ ,. aper i,643 Total Inquiries: 2,700 June 24, 2013 Marketing Partner Reports 9 a -g Inquiries — Leading 4 CountrbVi 2012 USA Brazil UK Belgium May 2013 2013 USA Canada Germany Brazil Inquiries - Leading 6 States May 2013 2012 Florida Illinois Minnesota New York Pennsylvania New Jersey June 24, 2013 Marketing Partner Reports 9 a -g 125 of 131 2013 Florida New York California Pennsylvania Illinois Ohio Collier County CVB Inquiries by Type Calendar Year May Phone Publications Web site Info @ParadiseCoast 2013 144 3498 229 June 24, 2013 Marketing Partner Reports 9 a -g 126 of 131 Y=T=D 2,827 51,323 4.759 KA Misc. CVB Services Calendar Year June 24, 2013 Marketing Partner Reports 9 a -g 127 of 131 May 2013 Y=T=D Info Ctr Shipments 2940 41,010 Editorial Gen Calls 26 743 Mtg Planner Calls 2 10 Storm Info Calls 0 4 Storm Accommodations 0 61 Sports Council 0 0 Film Commission 0 5 Travel Agent 0 5 Live Chat by Page May 2013 June 24, 2013 Marketing Partner Reports 9 a -g 128 of 131 BY PAGE Page # of chats Minutes Min /Chat Home Page 5 25.3 5.1 Stay in Paradise 1 5.1 5.1 1Totals 1 6 1 30.3 1 5.1 1 Live Topic by Topic May 2013 June 24, 2013 Marketing Partner Reports 9 a -g 129 of 131 By Topic Topic # of chats Minutes Min /Chat Year to Date Cumulative Accommodations 1 5.1 5.1 4 Airport 1 8.3 8.3 1 Beaches 1 5.5 5.5 1 Contact 2 9.4 4.7 2 Outdoor Activities 1 2.1 2.1 2 Tota Is 1 6 1 30.3 1 5.1 1 10 1 Misc. Services May 2013 June 24, 2013 Marketing Partner Reports 9 a -g 130 of 131 Media Month YTD % YTD Mailings to Partners 0 1 0% Meeting Planners Market Group Fulfillment 1 10 1 % Meeting Planner Kit Fulfillment 1 44 6% Meeting Planner Non -Kit Fulfillment 1 3 0% Meeting Planners 3 240 32% Grand Total: 3 754 1.) RECTOR'S REPORT June 24, 2013 Tourism Staff Reports 10 a -g 1 GO= L Mow181and. Recent Activity- May —June 2013 Sports Council of Collier County Board Meeting Lee County Airport Authority and Lee VCB marketing teams to discuss air service marketing FADMO Marketing Summit - ,Sarasota, FL • Education seminars on new techniques in destination marketing • Presentation on Marketing Your Destination in the Future Bob Harden Radio Interview on Tourism Industry International Pow Wow- Las Vegas Highlights: • Met with 44 Tour Operators to discuss future visitation to Collier County • Most Tour Operators reported record (double digit increases) winter and summer bookings to Florida • Naples area is the number one seller for many of the UK and German Tour Operators who send their customers to our area. • Netherlands Tour Operators report their economy has still not recovered, but they see an upward trend for 2014. • Several tour operators have new co -op programs available for FY 14 that we will consider including in our plan. • Meetings with Brand USA revealed some exciting new ways to leverage our International marketing dollars. These programs will be coordinated by Miles for Visit Florida. • UK Tour Operators report Naples is # 1 area behind Orlando and Miami for their customers. SALES DEPARTINIEN'1' - Debi Del3ene(letto Industry Relations — Sales June 24, 2013 Tourism Staff Reports 10 a -9 2 QP22 N'„ ,, %rtohtand . • Advisory Roundtable — June 4 — reports to industry • Training of new Sales Administrative Secretary — Start date May 28 with ongoing training • Self evaluation and goal setting for past and upcoming year • Begin strategic planning process • Pitched for hosting PRSA 2015 Conference New Product Development • Meeting Planner flyer information sheet is completed and attached • Debi is creating an I -pad sales presentation for Planner shows that includes photos and script • Presentation for Collaborate lunch sponsorship • Promotional items for shows and sponsorships were ordered, include stylist pen and Rain ponchos for fams and golf shows. • Meeting Profile Visit Florida website information and updates completed and submitted • Created a one page destination overview for meeting sales as an attachment for responses to planner leads • Planned presentations for 3 upcoming sponsorships at future conferences, SMU, Encounter and Collaborate. We will feature like uniforms for the destination with a Team building theme of Paddle Boards complete with decor, table top centerpieces, paddle board team building demonstration and partner participation. Familiarization Trips Two local sites , Waldorf and Marriott and other site assistance communication Travel Impressions Fam June 3 -5 Itinerary for Harbor City Travel Fam IAGTO Fams upcoming pre IAGTO conference at Marriott Marco Island Beach Resort Trade Shows • Meetings & Incentives International Planner show — Palm Beach May 28 -June 1 — this was the best show I have ever attended and we are sure to book plenty of business from lead follow up. • Collaborate Show, Denver June 12 -14 • I -BE Ignite show, Toronto June 19 -21 • IAGTO — Marriott Marco Island Beach Resort June 25 -28 RFP's and Booked Business • Current report dates — 1. We sent out 7- RFP leads to partners for a potential $621,406.00 in economic impact and 5,683 potential room nights. 2. Booked 4 groups for 906 future room nights and $351,195.35 in economic impact. June 24, 2013 Tourism Staff Reports 10 a -g 3 \Uff-,Ij4Ad i�vrr w; 3. We lost 13 groups to other destinations for various reasons (rate and seasonal availability, hotels declined to bid). 4. Pending groups 76 open leads $10 Million in potential economic impact. Sponsorships RFP Enhancements • We approved 5 new requests for RFP enhancement funding for this period requesting $29,750.00K in funding. Two lost and one booked. • If bookings are lost as part of an RFP enhancement arrangement, the funds are put back into reserve for future requests. Awards & Reconention • The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) has received the Pinnacle Award for the fourth consecutive year from Successful Meetings magazine. The 2013 Pinnacle Awards are the mark of excellence for meeting destinations, hotels and conference centers and are determined by the votes of meetings planners and other readers of Successful MeetingsReaders of Successful Meetings — professionals who are decision makers for planning meetings, events, conferences and incentive programs — voted for the winners of the Pinnacle Awards via online ballots and gave feedback based on their professional experiences worldwide for the top hotels, conference centers and CVBs. New Meetings Facility Flyer June 24, 2013 Tourism Staff Reports 10 a-g June 24, 2013 Tourism Staff Reports 10 a -g Pt"BLIC RELATIONS & CO:MMIJINI:CATIONS - �Jo ell Modus & An=sela : <11i e Department Activities/Projects — May & early June 2013 • PRSA -SATW Annual Travel Tourism PR conference with Society of American Travel Writers • International Pow Wow, IPW 2013 — media marketplace with international travel press, meetings with tour operators, press, etc. • Mobil photography /digital marketing workshop with Jack Hollingsworth, top mobile photographer • DIGITAL /SOCIAL /MOBILE Marketing & PR for Destinations, Travel — sponsored open access for Collier tourism partners for Webinar • VISIT FLORIDA Montreal, Canada media reception • In -house media relations results in two major national editorial placements — USA Today Go Escape magazine and SmarterTravel.com • Local positive publicity of tourism week, outdoor activities, restaurants and more • Meeting about Brand USA content opportunities • Meeting about Cultural Traveler opportunity • PR submission for annual Flagler Awards • PR submission for annual Destiny Awards (U.S. Travel) • Update accommodations list with contacts for use during emergencies • PRSA Gulf Coast Chapter meeting- assist Dolphin Explorer with presentation about PR's impact on their science project /attraction • Team meeting with Miles Partnership — website redevelopment • New photography for Barefoot Beach • Planning conference with Lee VCB for join FAM for Canadian SATW members after their annual conference in Sarasota, December 2013. • CVB Advisory Roundtable Meeting • Social Media — Facebook and @ParadiseCoast Twitter • Outstanding extra effort by PR Assistant Angela Aline: • In addition to her regular full time job, took on responsibilities of departed Sales Dept. employee including: ■ Processing all purchase orders for Sales Dept. including RFP enhancements ■ Processing p -card expenses for additional department ■ Orientation and training for new sales admin position • Angela's regular activities included: • Media familiarization trips : June 24, 2013 Tourism Staff Reports 10 a -g 6 `�a msrcr Wannd • Multiple requests for assistance for Trish Utter, Good Life magazine, Tallahassee • Daily events calendar updates • Financial /admin duties for both sales and PR • PRSA May chapter meeting presentation Capt. Chris Desmond of the 10,000 Islands Dolphin Project — highlighting CVB partnership on major international publicity and recognition by National Geographic and many other publications over the past 6 years • News Releases o Successful Meetings magazine Pinnacle Award o IAGTO Conference hosted at Marco Island — UK version o IAGTO Conference hosted at Marco Island — local version o IAGTO Conference hosted at Marco Island — national version o Barefoot Beach named #6 on Dr. Beach Top Ten USA Beaches list • Publicity — Excellent coverage including: • Local coverage of annual tourism awards • USA Today Go Escape summer magazine — PR departnet pitch about summer ghost orchid. Article attached. • COVER STORY — AirTran Go magazine — A Family Affair, cover story for the May 2013 issue of this inflight magazine features a story including a father /son reunion on Marco Island and exploration of Southwest Florida. Cover photo with Sea Gone Fishing (www.marcoislandrisliing.com) • SmarterTravel.com — Keewaydin Island one of America's secret island — PR Dept. pitch • Research for new Media Monitoring system agreement • Updates to local /regional media lists • Website o Update Beach Conditions page o Add events • Tag selected events to show in Featured Events • Add new listings & upload info to fill in account • Update listings for partners that don't • Meeting with Miles to review new site plans • Social Media • Facebook posting & interactions — 100% in -house PR team • @ParadiseCoast Twitter • Lou Hammond & Associates o Delegate tasks - ongoing o Team conference calls • Partner meetings FILM OFFICE IC.E — 4I.a j i M.cCa rt PRODUCTION NOTES June 24, 2013 Tourism Staff Reports 10 a -g liars =alsrul ■ Due to weather: No projects currently in production WORKING LEADS ' Untitled Jeff Nichols project — feature film (WB) ■ 25 — working title indie film -Met with writer /producer re: permitting, locations, etc. • Belgian Lotto — tv commercial ■ Valencia Motion Pictures — indie film Awaiting permit filing ■ Joker Productions — German reality tv show Season 5 of the popular show "Die Giessens" follows the glamorous Geiss family on their jet - setting lifestyle adventures (Season 4 was followed by more than 27 mil viewers) Moved to 2014 season ■ University of Miami — student thesis film Moved to Summer 2013 ■ "The Shallows" — indie film The OFE has had no re- application for tax incentive • KCS Prods. — indie film Preliminary casting has begun Follow -up with producer on incentive legislation ■ Peter Anthony Group — indie film - "Hybrids" OPERATIONS ■ Issued film permits ' Client Management • - Opened a production file for each inquiry • Create content for social media (Twitter, FaceBook, LinkedIn) June 24, 2013 Tourism Staff Reports 10 a -g 8 N'i# ` iNUr o t6nd • Developing Film Industry Incentive Legislative Forums for Summer 2013 with Film Florida ■ Miles Media creative meeting to update website and VG MEETINGS /CONFERENCES ' Producers Guild of America Conference (Produced By) — 20`h Century Fox Studios, Los Angeles, CA • Producers Guild of America General Meeting/ Networking (Sponsored by Delta Air Lines/ Microsoft) filmorlando { �a�sfa+v ",iB€A b ^evvzxisaGta�c <c4fr,. .rai fr a^.ammraaa � 4&.:m4+'+"dnf�,»C�an'sniuim+ paf PARAAM COAST' �:. ., . ,Y, � �c June 24, 2013 Tourism Staff Reports 10 a -g 9 `+sa es 1Aumo SPORTS COUNCIL — Chris O'Brien Hosted Events ASA Softball Men's Class D, E, C and Womens States, June 14 -15, 2013, 720 visitors, 400 room nights, $216,000 direct spending. Naples Beach Paddlefest, June 14 -16, 2013, 100 visitors, 100 room nights, $45,000 direct spending. Challenge Sports 3 v 3, June 22 -23, 2013, 550 visitors, 137 room nights, $101,250 direct spending. Anticipated Totals: 1370 visitors, 637 room nights, $362,250 direct spending. Booked New Events Big Shot Basketball Tournament, July 6 -7, 2013, 240 visitors, 100 room nights, $86,400 direct spending. Anticipated Totals: 240 visitors, 100 room nights, $86,400 direct spending Development Activities Attended the Miles Media webpage redesign meeting to discuss new website. Worked on the Sports Council Facebook page content with EVP Volleyball photos and tags our weekly number of impressions increased from 137 to 4640. Spoke with Gulf Coast Runners Club President, Mitch Norgart, and discussed how our office can assist with marketing current events. Researched beach runs such as "The Beach Beast ", and other fun run, or obstacle type 5K's. "The Color Vibe" "Warrior Dash" " Rev3 Adventures" "Glow Run 5K" "The Color Run" and "Motivation Man ". Meet with Florida Sports Park marketing director and got site tour of facility. Discussed ways to promote Swamp Buggy races and Monster Jam through CVB and Sports Council and opportunities to host large runs and events. Spoke to Germain Arena and Waldorf Astoria about Thanksgiving Basketball Tournaments that will bring in 16 college teams and how we can assist with marketing. Followed up with Big Shots Basketball state director and secured tournament for July, approximately 24 -30 teams. June 24, 2013 Tourism Staff Reports 10 a-g 10 ltarcuialJ Assisted Naples Paddlefest with securing some volunteers for June event. Held conference call with Parks and Recreation and Tom Mulroy of Ft Lauderdale Strikers. Strikers are interested in renting fields at North Collier Regional Park (NCRP) to conduct tryouts and scrimmage in July. Had discussion with Game -On Sports Marketing group about possible mini triathlon event. Prepared press release information and marketing materials for July Volleyball event at Barefoot Beach. Followed up with Ray Coriano and hosting events at BMX Wheels Skate Park/ Golden Gate. Great potential to bring larger events with some venue modifications. Met with Jeff Pinterelli of Soccer Skills Unlimited to discuss Kelme Cup and other upcoming 2014 events. Measured fields to see if NCRP can host American Club Rugby Association Women's tournament in December 2013. Took photos and sent to tournament director for consideration. Event will bring 8 of top teams for tournament. Contacted North America Sports Group about possible college club girls lacrosse, kick it soccer, hoop -it -up events. Site visit set up site for North Collier Regional Park. OMMAC- UK REPRESENTATIVES- 0< >na<,li . 'lcf'<r HIGHLIGHT OF THE MONTH: June 24, 2013 Tourism Staff Reports 10 a -g 11 ltxraatt+at� OMMAC attended the Visit Florida 'Tour Operator Advisory Luncheon Meeting - London, attended by 19 leading decision makers in the UK travel industry producing USA & Florida business, and supported by 19 Visit Florida partners. This is an excellent opportunity for networking with influential figures in the trade to keep Paradise Coast top of mind, as well as discuss future opportunities — see updates on figures below. OMMAC attended the Visit Florida Tour Operator Advisory Luncheon Meeting - Dublin, Ireland, this was a very successful event attended by over 25 industry professionals, from airlines such as Aer Lingus, US Airways and British Airways, to tour operators such as American Holidays and Tour America. The event was supported by 15 Visit Florida partners. Please see the full guest list for both these events at the end of the report. Also attended Visit USA meeting and Visit USA Travel Agents Appreciation Event in Dublin, Ireland. The Agents event was attended by over 100 agents from different regions of Ireland & was the V. USA's first appreciation event. We gained additional exposure by sponsoring one of the main prizes - we obtained support for flight - Virgin Atlantic, Car Hire - Dollar Car Rental & Hotel accommodation - Inn on 5th x 3 nts & with co -share accommodation x 3 nts - Ft Myers — see attached invite with our logo & reference. MARKET UPDATE: First Quarter Visit Florida Numbers Break Records. Visit Florida reported that 26 million visitors came to Florida in the first quarter of 2013, an increase of 4.7 percent over the same period in 2012, making the first quarter of 2013 the largest for visitation in the history of the state. Direct travel - related employment in the first quarter was also a record high, with 1,087,700 Floridians employed in the tourism industry. The figure represents a 3.4 percent increase, adding 35,700 jobs since this time one year ago. One in six UK couples are now getting married abroad, saving an average of £10,000. According to new research from LV= travel insurance, 280,000 couples married abroad in the past five years, an increase of almost 20% compared to a decade ago. Getting married abroad is a tempting prospect for British couples with guaranteed good weather and a smaller bill for the festivities, While travel and accommodation are understandably more expensive for overseas weddings, the venue, entertainment, catering, photography, decorations and the honeymoon are all typically cheaper. In fact, overseas weddings cost £10,000 less than the average ceremony in the UK. The USA is the most popular country for an overseas wedding followed by Spain and Italy, while Las Vegas is the most visited city. June 24, 2013 Tourism Staff Reports 10 a -g 1 �;�.4Sar$r�t�#anti • Hayes and Jarvis reveals winners and losers in long -haul report. Head of commercial Sean Dowd said: "While off- the -peg beach packages are still popular - especially four and five -star all- inclusive - there is no doubting the steady decline in demand for traditional fly- and -flop beach holidays. "In sharp contrast, our multi- centre trip bookings have doubled over the past two years because growing numbers of people are keen to see more of what a country - or a region of the world - has to offer when they travel further afield. "Multi- centre trips now account for over a third of our business and this growth trend is one which we expect to accelerate." Hayes and Jarvis reports that New York and Las Vegas have outsold all competitors this year to top its bestselling destinations list. • Cook's summer bookings 'developing well'. Thomas Cook says bookings for the Summer 2013 season are "developing well" with around 60% of planned capacity sold, 2% higher than at the same time last year. With capacity cut by around 6 %, this means the Group has 10% left to sell than last year. "We anticipate that the current booking position should support prices and margins during the remainder of the season, recognising that the 'lates' market last year was particularly strong due to inclement weather throughout much of Europe," said the group. Average selling prices are up by over 4% and the gross margin percentage achieved on bookings so far is up by over 1 %. Online bookings have reached 35 %, closer to the target of 50% by 2015. Upcoming Events DATE SPECIAL EVENT LOCATION June 9 -13 Pow Wow Trade Show ' Las Vegas June 26 -29 IAGTO North American Convention Paradise Coast July 3 -4 V USA Travel industry & media events London July 9t' Travelmedia Ireland — summer USA themed event Dublin MARKETING /SALES /PROJECTS & ACTIVITIES: The major sales and marketing focus for this month has been the planning and preparation of the upcoming IAGTO NAC event in June. The event is an excellent opportunity to profile Florida's Paradise Coast to the 100 golf buyers coming to the destination — enabling them to meet local suppliers and experience the region's golf courses for themselves. OMMAC has project managed the entire event, acting as the single point of contact for IAGTO, local suppliers, sponsors etc. IAGTO are reporting this year as a record with over 250 delegates attending. Brief overview of work carried out is listed below. June 24, 2013 Tourism Staff Reports 10 a -g 13 4a * NUrtut-dand IAGTO — North American Convention June 2013 During the past months, OMMAC have acted as the main coordinator for the preparation and planning for the IAGTO June Convention. Engaging at many levels to ensure the destination is fully prepared to execute this event including pre & post tours, registration & sponsorship. Over 100 tour operators & over 150 suppliers have confirmed attendance and we are now in the process of booking in meetings to ensure that our time at the event is productive. We have reached out to all the attending operators, with a key focus on UK and Europe, to schedule in meetings. While proactively seeking sponsorship from Virgin Atlantic, Hertz, Visit Florida — OMMAC is delighted to have secured sponsorship from Brand USA, Moet Hennessy and we're currently liaising with all potential sponsors regarding details of their sponsorship. Key activities for the month include: • Acting as a single point of contact for IAGTO through which to plan their annual event • Securing negotiated industry airline rates for IAGTO delegates • Liaison with local hotels and ground suppliers to secure venue space — currently 10 industry partners joining with us • Once secured as a venue, liaison with the Marco Island Marriott on menus, costing, number of attendees, venue space etc. • Negotiating preferential rates for transfers and ground transportation in Paradise Coast with Naples Transportation • Sourcing industry partner logos for inclusion on IAGTO marketing collateral • Communicating arrangements with delegates • Liaison with IAGTO and CVB over advertising placement within Event Guide • Preparing agendas /itineraries and event planning to ensure that delegates get to experience the best of Paradise Coast • Preparation of budget sheets, action plans and participating industry partner spreadsheets. • Securing an excellent headline sponsor for the Welcome Reception in Moet Hennessy. Moet Hennessy are providing significant quantities of beverage for the welcome reception and are investing in Paradise Coast by sending Belvedere brand manager and brand ambassador to take part in the event. This partnership not only provides substantial added value for our reduced budget spend, but also aligns Paradise Coast with the association of an aspiration via brand, activity (golf) & location (our destination) Belvedere Vodka & Glenmorangie currently have a relationship with US PGA & The Open (British) — this involvement in the high end golfing market opens up opportunities for future cooperation & corporate business into our destination. • Producing Press Releases & approval etc Travel Mole - coverage distribution. Ongoing review of the various videos for placement over the next few months as the golf season starts to open up in the UK. The aim is to release the videos with a specific story to ensure & encourage the trade to view the videos. June 24, 2013 Tourism Staff Reports 10 a -g 14 $*1 %Cvc 01t11nd PowWow — June Final preparations were made to ensure that all arrangements were in place to maximize the CVB's time at this event. PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: CONTACT ACTIVITY RESULT Wild Travel Magazine J Following the Visit Florida CVB met with Lauren and travel is now NatGeoTraveller.com Media Mission, OMMAC is complete. OMMAC is liaising with liaising with Lauren for journalist and has received excellent Lauren Jarvis two commissions in Wild feedback. We have been liaising with Travel Magazine and Lauren to provide images for her features NatGeoTraveller.com. and will ensure we are across when the pieces are appearing. The Independent Readership is 215,045 for OMMAC confirmed accommodation he national broadsheet support — travel completed and awaiting Chris Leadbeater paper. coverage. Coverage will include an Alternative Florida feature ith Naples inclusion Cara magazine - (in- Readership is 1.3 million OMMAC confirmed accommodation fight mag for Aer Lingus) for the Irish inflight support and activities — travel complete. magazine. Coverage will Paddy Woodworth include an eight page OMMAC has liaised with CARA for Richard Gilligan feature on the Everglades feedback and is following up in advance with credits to of feature coverage. accommodation and CVB site Selling Long Haul Laura is preparing to write OMMAC liaised with Laura to provide feature on Florida with information and news for a Florida Laura Gelder focus on Paradise Coast feature due out summer 2013. Awaiting average to appear. Harper's OMMAC met with the new The special travel supplement with the eputy editor of the luxury January issue was discussed at length for Sasha Slater lifestyle magazine pre /post cruise holidays and luxury beach destinations. OMMAC following up. June 24, 2013 Tourism Staff Reports 10 a -g Neil Davey OMMAC met with prolific OMMAC discussed the culinary scene in Economic Impact $ ravel writer and blogger Paradise Coast, seafood in particular and Room Nights Neil Davey. the great explore opportunities in the $88,000 area for Escapism magazine and on Twitter Reach — Road Neil writes for the Lambshank. Independent, Guardian, Metro, Square Mile, Neil would love to do a road trip hitting 2,907,280 impressions Escapism as well as his every meal along a map of the coast and Visit USA Travel much loved food blog The profiling producers and chefs. OMMAC to $400,000.00 Lambshank Redemption follow up on potential dates. Conde Nast Traveller OMMAC is liaising with Lydia is travelling to the US in September Hire — Dollar Car Rental & Lydia Gard, a writer for and is keen to experience the adventure Lydia Gard glossy high end travel of the Everglades with her family. She publication, Conde Nast has flight support from British Airways Traveller and we are liaising with her to offer accommodation x 3 nts support and itinerary planning for her feature. Social Media: Ongoing - continue to OMMAC is pulling together a social media Facebook and Twitter develop the Paradise proposal including campaign ideas and Coast UK Facebook page Facebook ads to generate room nights and Twitter account. nd increased traffic across platforms. Estimated Value Summary of Leads /Activity Lead /Activity Media — Value Potential Economic Impact $ Room Nights The Guardian Coverage $88,000 Twitter Reach — Road 1,216,574 accounts reached rip tips 2,907,280 impressions Visit USA Travel In -Kind Value est $ 4,500 121000 + $400,000.00 Agents Appreciation Flights - Virgin Atlantic, Car Event in Dublin, Hire — Dollar Car Rental & Ireland. Hotel accommodation - Inn on 5th x 3 nts & with co -share accommodation x 3 nts June 24, 2013 Tourism Staff Reports 10 a -g 16 a + Mwo bUnd DIf 1' ONDF- EUROPEAN REPRES N' ATIVES — Stefanie Paul Natasa Manic Tour Operators o Skytours: Finalized marketing campaign which included a landing page as the core part, featuring a travel report that we provided. A newsletter was sent to 61.000 consumers on May 24, 2013 and included a teaser that lead to the travel report. Please find attached a print screen of the landing page. In addition we secured a facebook post FOC which again leads to the landing page. Please find screenshot attached. • American Vacations, NL: Followed up on the NAP fam trip of Dutch agent Harry van Os to NAP. The agent was very thankful for assistance and organized comp stay at Hilton Naples. He stated that there is much more to experience in NAP than he had thought, thus it was a great opportunity that he got to stay there for 2 nights. • Canusa: Sent some additional travel information to the winner of the Canusa Insider Community raffle, along with a personalized congratulations letter. We have thus requested a destination training for their Hannover branch, which, unfortunately, was cancelled from their side, as they were highly understaffed. • America Unlimited: Executed a destination training with the North America Specialist for 8 agents (including directors and marketing staff) on May 22, 2013. • Flextravel Switzerland: Executed a destination training for a total of 10 agents in Zurich on May 29, 2013. • Knecht Reisen, Switzerland: Executed a destination training for 6 agents from the sales team plus Lukas Schultheiss, in Zurich on May 29, 2013. We have also received the performance report on the online promotion we realized in February. The newsletter was sent to 36,648 recipients and 41% have opened the email. Resulting the newsletter, 630 people, which equals 4 %, have opened the Knecht Reisen website and looked up NAP. • FTI: Unfortunately we had to learn that our joined campaign did not realize as planned in first hand. 3 parts have been agreed upon: the radio promotion incl. the microsite, counter displays and a newsletter with "ab -in- den- Urlaub. The last part was not delivered as FTI had to learn that in such a newsletter only one destination /hotel can be featured. This newsletter was sent out by Julia Wohlschiess at her last days with FTI (she left end of February) and was not approved by neither Fort Lauderdale nor us. We informed FTI that we would not accept this missing part of our agreement, even more as it was one of the most valuable ones. After discussing with June 24, 2013 Tourism Staff Reports 10 a -g their marketing department we agreed to reduce our budget by 1.500 Euros (half of the amount agreed upon) and we negotiated to spend this money in an additional newsletter for Naples only now. In week 21 FTI will include our destination in both of their newsletters - B2B (10.000 agencies) and B2C (130.000 clients), which is a real good deal for us which will give us even more exposure for our marketing budget of 3.000 Euros than previously agreed upon. Budget wise no changed will be needed, so this is just FYI! Please find this newsletter attached. • Canusa: The vacation Builder went online May 6, 13. A first promotion will feature a banner on Canusa's starting page in rotation with Deep South and Texas. This is the link to the final version of the project: http:// www. canusa .de /traumreise- florida.html Further external promotions will follow. • TUI: placed the confirmed TUI Newsnet article online and sent out the newsletter to the TLT travel agencies to promote our area. We will report click rates as soon as possible. Travel Agents o Total number of sales calls: 21 travel agencies in Bremen and Hannover • Explorer Fernreisen: Executed destination training for 5 agents in their sales office in Hannover on May 22, 2013. • Kuoni Reisen: Assisted Nadine Jerg from the Swiss TA with finding a suitable hotel in Naples for her clients. As she stated a central location to be most important, we have suggested the Inn on Fifth and further given detailed information about places of interest in NAP. EVENTS o Roadshows Visit Florida roadshow: Received and evaluated the feedback from the TA evening events from Visit Florida. The NAP presentation has constantly received top grades and received outstanding feedback. As mentioned in the previous reports, we asses the roadshow to have been very successful and highly recommend to participating in it again next year MWR Winterwelten: Preparations for the roadhsow have taken place and we have provided Meier's Weltreisen with images and text for the workshop booklet. A meeting is scheduled for June 24 with the TO, as well as the Florida Keys and New England (the other participating CVBs in the USA June 24, 2013 Tourism Staff Reports 10 a -g 18 �apk, ,Ntvt hland o Travel Agent Functions ■ Reiseburo Wintraken: Followed up on the travel agencies USA 132C evening event, which took place on May 15. The agency has invited 100 hand picked costumers that have a high potential for travelling the US or have been there before. The featured destination was Florida and thus we have supported them with information material about NAP. ■ MARKET NEWS Double -digit sales rise in April (source: fvvi, May 14, 2013) ■ Travel agents in Germany were showered with bookings last month as sales grew at a double -digit rate, according to the latest market survey by researchers GfK. ■ Sunny times for German travel agents. ■ Sales revenues rose by 12% in April, the representative survey of 1,200 agencies showed. This was a minor boom after relatively slow bookings during the previous two months and partly due to the early Easter holidays this year. The bulk of bookings were for the summer season, which is now 7% ahead of last year on a cumulative basis. Demand was strong for October, when most of Germany has autumn half - term school holidays, leaving cumulative sales for the month up by 17 %. July also recovered somewhat to an overall drop of 3.3 %. The winter 2012 -13 season closed with a 4% increase after last - minute sales in April failed to materialise on a large scale. This was the third year in a row with overall growth for the winter season. Early bookings for next winter were also healthy, and the season already has a 9% share of overall sales. The latest figures from the TATS services company, however, told a different story. Its monthly survey showed a 4.4% decline in leisure travel sales compared to one year ago, leaving the cumulative growth rate this year at 2.6 %. More positively, airline ticket sales recovered last month with a 3.6% rise in revenues, the TATS survey found. -�- MARKETING June 24, 2013 Tourism Staff Reports 10 a -g 19 Nj XtAIC014'and • Facebook: Executed another round of facebook advertising in cooperation with h2ko. The advertising is done in multiple intervals, and currently the second one is running. Up to date, the German facebook fanpage counts almost 5,500 fans!! Numbers are still growing. The monthly data analysis is done in coop with Paradise Ads Henry. • Website: Identified errors on the webiste, such as the webcams and newsletter button and forwarded the issure to Miles Media. Suggested ideas to improve user friendliness of the website • Mailinas: ■ Newsletter: Sent out a dedicated Naples newsletter on May 06, 2013 to 2843 travel agents in DACH. The newsletter covered a family theme, including the Dolphin Explorer and Children Museum of Naples, as well as addressing the possibilities of vacation homes for families. • Other: Visit Florida: Secured and published a blog entry on Visit Florida's online blog series foc, featuring a tour with the Dolphin Explorer. The blog entry was announced on Visit Florida's as well as our facebook page. http: / /www.visitflorida.com /de /articles /2013 /napies- dolphins- wiebke- German- insider- 05022013.html ?CID =SM Facebook Insiders Germany Travel Portals: Finalized the detailed analyses of German travel portals and the presence of NAP on these websites. Where possible, we have included NAP for better display on the websites or the first presence at all. The highlight is the Florida Journal, which agreed to 3 separate tabs for Naples, Marco Island, Everglades featuring text, images and articles! Airberlin: The updated microsite went online May 09, 2013 and is promoted by a radio campaign on German station "rs2" during the week from May 13, 2013. We made sure that the Doubletree, who sponsored 3 nights for the raffle, is represented by their logo on the respective raffle page and provided input for the radio feature with our Press Kit. We have been spending quite some time in following up with airberlin to guarantee the early start of the campaign. June 24, 2013 Tourism Staff Reports 10 a -g 20@� Vk, XUrtat,44nd MEDIA o Press inquiries ■ Ab in den Urlaub: Secured an image feature of the Everglades/ 10.000 Islands in their customer's magazine issue in May. They have featured one of our images on an entire page! The feature was included in the section about the most beautiful nature paradises. Please find a copy of the feature attached. ADMINISTRATIVE /OTHER o Brochure fulfillment: a) Inquiries generated through website: 02 b) Direct inquiries: 04 c) Ordered 100 copies of the English visitor guide and map for Jan Doets, a dutch tour operator to be distributed with their travel documents • Assisted Paul Sutton (Palm Holdings) with contact details of German TOs as he would like to establish contacts and place "The Paradisecoast Hotel" with the German TOs. • Tours: Working on overview of NAP tours including descriptions, rates and possible restrictions • Visit Florida Member Meeting: Attended the meeting on May 28, which took place at the Frankfurt Airport Conference Center. The official meeting minutes from Visit Florida will follow. • VUSA Member Meeting: Attended the meeting on May 28, which took place at the Frankfurt Airport Conference Center. The official meeting minutes from Visit Florida will follow. • Worked on the Online Travel Agency project to identify options for our website. A report will be ready for Pow Wow. • Round Tables: Created and researched a detailed itinerary for the trip, including appointments in Hamburg, Frankfurt, Zurich and Munich. The reservations will be made, as soon as the needed information is received. We have also requested appointments with TO Product Managers and Upper Management and the information is included in the itinerary which was sent to JW • Pow Wow: Ongoing preparation for the trade show taking place in Las Vegas on June 10 -13, 2013. VISITOR CENTER REPORTS- Naiie Kei °iis June 24, 2013 Tourism Staff Reports 10 a -g • Met with Elaine Middelstaedt, President of the Everglades Chamber of Commerce at the Naples Visitor Information Center. This was an excellent meeting. She will continue to promote area materials at the Everglades Visitor Center. • Staffed Vision Science Symposium. Ten Chamber volunteers assisted with this annual meeting. I have been staffing this event for the past four years. This is the last year the Waldorf will host it. • Organized four FAM trips for June: Miromar Outlets, Double Sunshine, Naples Princess and The Woodhouse Day Spa. • Attended Chamber and CVB staff meetings, TDC meeting, Business After 5, Wake Up Naples, BCC meeting, CVB training session for IDSS, CVB website and magazine review session. • Presented Tourism Volunteer Award to Chamber volunteer, Bill Kaye, at the Tourism Awards Luncheon. • Coordinated materials for Hertz Corporation. This included 200 to 500 of the following for their employees who are relocating to the area: The Immokalee magazine, Naples on the Gulf, Paradise Coast magazine and golf guide, Naples Transportation & Tours brochure, CMON brochure, CAT bus schedule and county map. • Attended the 90th Anniversary of Collier County Art Exhibit and Reception at the Collier Regional Park with a group of ten volunteers. • Attended the Chamber's Annual Golf outing and Annual Dinner. • Promoted the Regional Economic Development Symposium at the City Council meeting and attended the symposium at FGCU. About 350 community leaders were in attendance. • Attended Chamber reception for Senator Bill Nelson and Leadership Luncheon. • Coordinated May Business of the Month, Miramare Ristorante, for the Chamber and Board of County Commissioners. • Distributed materials to Collier County visitor centers. June 24, 2013 Tourism Staff Reports 10 a -9 22 2 s ?►4aWAAAnd • Managed operations of Naples Visitor Center. This enables me to promote area attractions and properties to visitors and Chamber members and prospective members. YTD Visitor Center Statistics Feb -13 Jan -13 Jan -12 Big Cypress 5,736 6,401 Oasis 13,941 13,601 Everglades 9,225 11,000 Immokalee N/A 198 Marco 1,163 1,033 Naples VIC 5,379 4,397 TOTAL 35,444 36,630 Feb -13 Feb -12 Mar -13 7,950 7,943 8,693 13,542 17,595 13,632 8,424 12,840 12,991 1,105 227 402 1,404 1,465 1,559 5,605 5,399 5,015 38,030 45,469 42,292 April - Mar -12 April -13 12 May -13: 7,226 5,250 4,308 3,009 16,638 8,389 9,603 5,730 18,300 8,675 10,810 5,275 361 1,200 367 350 1,011 750 482 473 4,383 2,722 2,685 2,262 47,919 26,986 28,255 17,099 Naples Marco Island Everglades CVB -JUMT24'—M1'3-- Detailed Staff Reports 11 Task Report 1 of 30 Created - Between 5/10/2013 - 6/6/2013 Task Assigned User: Debi DeBenedetto Create Account Name Task Type Date Contact Name 5/20/2013 *Helmsbriscoe Sales - Assisted Mtg Planner Status Due Date Closed Date Closed 5/20/2013 5/20/2013 Closed by User Debi DeBenedetto From Tracev Gilbert 6/6/2013 Advantage Displays & Graphics CVB Project Open 6/15/2013 From. DeBenedettoDebi 5/20/2013 Allstate Insurance Company Sales - site with client Closed 5/22/2013 5/24/2013 Debi DeBenedetto Debi DeBenedetto attending lBe lanite show Toronto 2 days 3 nights 6/6/2013 Debi's Activity Tracking Account Sales - Meeting / Show / Open 6/6/2013 Conference Debi DeBenedetto Attending Collaborate Denver show 3 days 4 nights 5/14/2013 Debi's Activity Tracking Account Sales - Sales proof copy Closed 5/14/2013 5/14/2013 Debi DeBenedetto From DeBenedettoDebi 5/14/2013 Debi's Activity Tracking Account Sales - Sales proof copy Closed 5/14/2013 5/14/2013 Debi DeBenedetto From .• DeBenedettoDebi 6/6/2013 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 6/6/2013 5/16/2013 Debi DeBenedetto Conference Debi DeBenedetto Attended Snrinotime show DC and follow un /.share leads. 6/6/2013 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 6/6/2013 5/31/2013 Debi DeBenedetto Conference Debi DeBenedetto Four day trade show M &l Meetina & incentives .56 -20 minutemeetinas with incentive nlanners Best :shnw of the vear so fart Lead follow tin still nPn 6/6/2013 Debi's Activity Tracking Account General - Meeting Closed 6/6/2013 6/3/2013 Debi DeBenedetto * Task is assigned to multiple people Printed: 6/6/2013 Copyright ©2004 - 2013 OSS. All Rights Reserved. Page: 1 of 5 From: DeBenedettoDebi 5/24/2013 Associated Construction Sales - RFP'follow up Closed 5/24/2013 5/24/2013 Debi DeBenedetto Distributors international Linda Phipps From .• Linda Phioos 5/20/2013 Awards and Recognition Sales - RFP follow up Closed 5/20/2013 5/20/2013 Debi DeBenedetto Association Kelly Rostine From. DeBenedettoDebi 6/6/2013 Debi's Activity Tracking Account Sales - Fam Itinerary Open 6/6/2013 Debi DeBenedetto Fam itinerary for Travel anent Harbor ON tours Melbourne -also train Michelle to do Fams 6/6/2013 Debi's Activity Tracking Account Sales -Meeting /Show/ Open 6/6/2013 Conference Debi DeBenedetto attending lBe lanite show Toronto 2 days 3 nights 6/6/2013 Debi's Activity Tracking Account Sales - Meeting / Show / Open 6/6/2013 Conference Debi DeBenedetto Attending Collaborate Denver show 3 days 4 nights 5/14/2013 Debi's Activity Tracking Account Sales - Sales proof copy Closed 5/14/2013 5/14/2013 Debi DeBenedetto From DeBenedettoDebi 5/14/2013 Debi's Activity Tracking Account Sales - Sales proof copy Closed 5/14/2013 5/14/2013 Debi DeBenedetto From .• DeBenedettoDebi 6/6/2013 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 6/6/2013 5/16/2013 Debi DeBenedetto Conference Debi DeBenedetto Attended Snrinotime show DC and follow un /.share leads. 6/6/2013 Debi's Activity Tracking Account Sales - Meeting / Show / Closed 6/6/2013 5/31/2013 Debi DeBenedetto Conference Debi DeBenedetto Four day trade show M &l Meetina & incentives .56 -20 minutemeetinas with incentive nlanners Best :shnw of the vear so fart Lead follow tin still nPn 6/6/2013 Debi's Activity Tracking Account General - Meeting Closed 6/6/2013 6/3/2013 Debi DeBenedetto * Task is assigned to multiple people Printed: 6/6/2013 Copyright ©2004 - 2013 OSS. All Rights Reserved. Page: 1 of 5 Task Assigned User: Debi DeBenedetto From DPBenedettoDeb% Jennifer Romine Detailed Staff Reports 11 3reate Account Name Task Type Status Due Date MebaMate Closed by User Date Contact Name ` Task is assigned to multiple people Debi DeBenedetto Copyright ©2004 - 2013 OSS. All Rights Reserved. Page: 2 of 5 Debi DeBenedetto _ Self evaluation and sales coals for 2013 /2014 coals wilt do todav and Frida v _ staff meetinn and follow tin R -11 Sales - Sales Event Closed 5/14/2013 5/14/2013 Debi DeBenedetto 6/412013 =- Debi's Activity Tracking Account Sales - Assisted Mtg Closed 6/4/2013 6/4/2013 Debi DeBenedetto From: DeBenedettoDebi Planner 5/14/2013 Debi DeBenedetto General - Visitor Guide Closed 5/14/2013 5/14/2013 Debi DeBenedetto _ From- DeBPnedPffnDeb% edits 6/6/2013 Debi's Activity Tracking Account General - Advisory Closed 6/6/2013 6/4/2013 Debi DeBenedetto 5/24/2013 Florida Huddle Meeting Closed 5/24/2013 5/24/2013 Debi DeBenedetto Debi DeBenedetto Conference _ advisory rnundtahle R -11 6/612013 Debi's Activity Tracking Account General - TDC Meeting / Closed 616/2013 6/6/2013 Debi DeBenedetto reports Debi DeBenedetto comnledna TDC report - window of onnortunity with travel - Eadv renort 6/6/2013 Debi's Activity Tracking Account CVB Project Closed 6/6/2013 6/6/2013 Debi DeBenedetto _ From• DeBenedettoDebi 5/22/2013 Gear Promotions Sales - Send Promotional Closed 5/22/2013 5/22/2013 Debi DeBenedetto Item / Collateral From.- DeBenedettoDebi 5/22/2013 Go Platinum Transportation, LLC Sales - site with client Open 6/13/2013 Brandy 011ie _ From: DeBenedettoDebi 6/3/2013 Health Dimensions Group Sales - sent rfp to partner Closed 6/3/2013 6/3/2013 Debi DeBenedetto 5/10/2013 HellmsBriscoe /J romine Sales - sent rtp to partner Open From DPBenedettoDeb% Jennifer Romine Sent out Rfo via CVENT and contacted MP See if she needs anvthino 6/3/2013 Hilton Marco Island Beach Resort Sales - RFP follow up Closed 6/6/2013 Debi's Activity Tracking Account Event Sales Task Closed 6/612013 6/6/2013 Debi DeBenedetto ` Task is assigned to multiple people Debi DeBenedetto Copyright ©2004 - 2013 OSS. All Rights Reserved. Page: 2 of 5 _ Self evaluation and sales coals for 2013 /2014 coals wilt do todav and Frida v 5/14/2013 Debi's Itineraries Sales - Sales Event Closed 5/14/2013 5/14/2013 Debi DeBenedetto Debi DeBenedetto From: DeBenedettoDebi 5/14/2013 DoubleTree Suites by Hilton General - Visitor Guide Closed 5/14/2013 5/14/2013 Debi DeBenedetto Naples edits From DeBenedettoDebi 5/24/2013 Florida Huddle Sales- Meeting /Show/ Closed 5/24/2013 5/24/2013 Debi DeBenedetto Conference _ From• DeBenedettoDebi 5/22/2013 Gear Promotions Sales - Send Promotional Closed 5/22/2013 5/22/2013 Debi DeBenedetto Item / Collateral From.- DeBenedettoDebi 5/22/2013 Go Platinum Transportation, LLC Sales - site with client Open 6/13/2013 Brandy 011ie _ From: DeBenedettoDebi 6/3/2013 Health Dimensions Group Sales - sent rfp to partner Closed 6/3/2013 6/3/2013 Debi DeBenedetto 5/10/2013 HellmsBriscoe /J romine Sales - sent rtp to partner Open 5 /Z1 /2U13 Jennifer Romine Sent out Rfo via CVENT and contacted MP See if she needs anvthino 6/3/2013 Hilton Marco Island Beach Resort Sales - RFP follow up Closed 6/3/2013 6/3/2013 Debi DeBenedetto & Spa _ From: DeBenedettoDebi 5/14/2013 Hilton Naples Sales - Sales Event Closed 5/14/2013 5/14/2013 Debi DeBenedetto ` Task is assigned to multiple people Printed: 6/6/2013 Copyright ©2004 - 2013 OSS. All Rights Reserved. Page: 2 of 5 Task Assigned User: Debi DeBenedetto Detailed Staff Reports 11 Create Account Name Task Type Status Due Date CbsbaZate Closed by User Date Contact Name From: DeBenedettoDebi 6/3/2013 Marco Island Marriott Beach Sales - Sales Event Closed 6/3/2013 6/3/2013 Debi DeBenedetto Resort, Golf Club & Spa From: DeBenedettoDebi 5/21/2013 Marco Island Marriott Beach Event Sales Task Open 8/1/2013 Resort, Golf Club, & Spa From.- DeBenedettoDebi 5/21/2013 Meetings & Incentives Sales - Meeting / Show / Open 616/2013 Conference Task is assigned to multiple people Printed: 6/6/2013 Copyright ©2004 - 2013 iDSS. All Rights Reserved, Page: 3 of 5 From.- Nirroie Neebiino 5/14/2013 Inn on Fifth Event Sales Task Closed 5/19/2013 5/2412013 Debi DeBenedetto From- DeBenedettoDebi 5/20/2013 LaPlaya Beach & Golf Resort Sales - sent rfp to partner Closed 5/20/2013 5/20/2013 Debi DeBenedetto Claudia Jonsson From. DeBenedettoDebi 6/6/2013 LaPlaya Beach & Golf Resort Sales - Partner Contact Closed 6/6/2013 6/612013 Debi DeBenedetto From. DeBenedettoDebi 5/20/2013 Marco Island Chamber of Sales - Fam Itinerary Open 8/7/2013 Commerce From.- DeBenedettoDebi 5/14/2013 Marco Island Chamber of Sales - Fam Itinerary Closed 5/14/2013 5/14/2013 Debi DeBenedetto Commerce From: DeBenedettoDebi 5/17/2013 Marco Island Marriott Beach Sales - RFP follow up Open 8/17/2013 Resort, Golf Club & Spa From. DeBenedettoDebi 6/6/2013 Marco Island Marriott Beach Sales - Sales Event Open 6/3/2013 Resort, Golf Club & Spa From., DeBenedettoDebi 5/20/2013 Marco Island Marriott Beach Sales - sent rfp to partner Open 5/20/2013 Resort, Golf Club & Spa Stephanie Lansdale From.- DeBenedettoDebi 5/22/2013 Marco Island Marriott Beach Sales - RFP follow up Open 8/1/2014 Resort, Golf Club & Spa From.- DeBenedettoDebi 5/14/2013 Marco Island Marriott Beach Event Sales Task Closed 5/14/2013 5/14/2013 Debi DeBenedetto Resort, Golf Club & Spa From: DeBenedettoDebi 6/3/2013 Marco Island Marriott Beach Sales - Sales Event Closed 6/3/2013 6/3/2013 Debi DeBenedetto Resort, Golf Club & Spa From: DeBenedettoDebi 5/21/2013 Marco Island Marriott Beach Event Sales Task Open 8/1/2013 Resort, Golf Club, & Spa From.- DeBenedettoDebi 5/21/2013 Meetings & Incentives Sales - Meeting / Show / Open 616/2013 Conference Task is assigned to multiple people Printed: 6/6/2013 Copyright ©2004 - 2013 iDSS. All Rights Reserved, Page: 3 of 5 Task Assigned User: Debi DeBenedetto Detailed Staff Reports 11 Create Account Name Task Type Status Due Date CAosbaMate Closed by User Date Contact Name _ From. - DeBenedettoDebi 5/23/2013 Naples Bay Resort General - Advisory Open 5/30/2013 Meeting From DeBenedettoDebi 5/17/2013 Naples Marco Island Everglades _ Sales - Sales Event Closed 5/22/2013 5/24/2013 Debi DeBenedetto CVB Debi DeBenedetto From. DeBenedettoDebi 5/21/2013 Naples Marina & Excursions, Inc. Sales - Meeting / Show / Open 9/7/2013 Conference From- DeBenedettoDebi 6/4/2013 Naples Transportation, Tours and Sales - Partner Contact Closed 6/412013 6!4/2013 Debi DeBenedetto Event Planning ;,;, 5/22/2013 Paradise Advertising & Marketing General - Proofing Closed 5/22/2013 5/22/2013 Debi DeBenedetto Marketing materials From.- Henty Hoiiinosworth 6/3/2013 Pekin Insurance Sales - site with client Open 6/3/2013 _ From- DeBenedettoDebi 5/20/2013 Phase V Event Sales Task Closed 5/20/2013 5/24/2013 Debi DeBenedetto From.- DeBenedettoDebi * Task is assigned to multiple people Printed: 6/6/2013 Copyright ©2004 - 2013 iDSS. All Rights Reserved. Page: 4 of 5 From. DeBenedettoDebi 5/20/2013 Naples Beach Hotel & Golf Club Sales - sent rfp to partner Closed 5/20/2013 5/20/2013 Debi DeBenedetto Amy Jacobsen; , _ From: DeBenedettoDebi 5/23/2013 Naples Marco Island Everglades General - Advisory Open 5/30/2013 CVB Meeting Jack Wert From DeBenedettoDebi 5/20/2013 Naples Marco Island Everglades General - Visitor Guide Closed 5/20/2013 5/20/2013 Debi DeBenedetto CVB edits Debi DeBenedetto From- DeBenedettoDebi 5/20/2013 Naples Marco Island Everglades Sales - Sales Event Closed 5/20/2013 5/20/2013 Debi DeBenedetto CVB Debi DeBenedetto _ From- DeBenedettoDebi 5/20/2013 Naples Marco Island Everglades Event Service Task Closed 5/20/2013 5/20/2013 Debi DeBenedetto CVB Debi DeBenedetto From • DeBenedeffoDebi 5/21/2013 Naples Marco Island Everglades CVB Project Closed 5/21/2013 5/21/2013 Debi DeBenedetto CVB Debi DeBenedetto From DeBenedettoDebi 5/17/2013 Naples Marco Island Everglades _ Sales - Sales Event Closed 5/22/2013 5/24/2013 Debi DeBenedetto CVB Debi DeBenedetto From. DeBenedettoDebi 5/21/2013 Naples Marina & Excursions, Inc. Sales - Meeting / Show / Open 9/7/2013 Conference From- DeBenedettoDebi 6/4/2013 Naples Transportation, Tours and Sales - Partner Contact Closed 6/412013 6!4/2013 Debi DeBenedetto Event Planning ;,;, 5/22/2013 Paradise Advertising & Marketing General - Proofing Closed 5/22/2013 5/22/2013 Debi DeBenedetto Marketing materials From.- Henty Hoiiinosworth 6/3/2013 Pekin Insurance Sales - site with client Open 6/3/2013 _ From- DeBenedettoDebi 5/20/2013 Phase V Event Sales Task Closed 5/20/2013 5/24/2013 Debi DeBenedetto From.- DeBenedettoDebi * Task is assigned to multiple people Printed: 6/6/2013 Copyright ©2004 - 2013 iDSS. All Rights Reserved. Page: 4 of 5 Task Assigned User: Debi DeBenedetto From: Codv Short Detailed Staff Reports 11 Create Account Name Task Type Status Due Date CbosbaMate Closed by User Date Contact Name 6/3/2013 5/22/2013 Professional Services Council Sales - Assisted Mtg Closed ' 5/22/2013 5/22/2013 Debi DeBenedetto From.- DeBenedettoDebi -- Planner From: DeBenedettoDebi Successful Meetings Magazine Sales -Meeting /Show/ 5/22/2013 Reliable Facility Placement Sales - sent rfp to partner Closed 5/22/2013 5/22/2013 Debi DeBenedetto 6/3/2013 Waldorf Astoria Naples Sales - RFP follow up; Open 6/3/2013 From: DeBenedettoDebi 6/3/2013 Waldorf Astoria Naples Sales - RFP follow up Open 4/14/2014 From. DeBenedettoDebi 6/3/2013 Waldorf Astoria Naples Sales - site with client Open 6/3/2013 From: DeBenedettoDebi 6/3/2013 Waldorf Astoria Naples Sales - RFP follow up Open 1/6/2014 From.- DeBenedettoDebi 5/23/2013 Waldorf Astoria Naples Sales - RFP follow up- Closed ' 5/23/2013 5/23/2013 Debi DeBenedetto From: DeBenedettoDebi 5/14/2013 Waldorf Astoria Naples Sales - sent rfp to partner Closed 5/22/2013 5/24/2013 Debi DeBenedetto Total Tasks: 65 * Task is assigned to multiple people Printed: 6/6/2013 Copyright ©2004 - 2013 iDSS. All Rights Reserved. Page: 5 of 5 From: Codv Short 6/3/2013 Successful Meetings Magazine Sales- Sales Event Open 6/3/2013 Karen Rames From.- DeBenedettoDebi -- 5/21/2013 Successful Meetings Magazine Sales -Meeting /Show/ Closed 5/21/2013 5/21/2013 Debi DeBenedetto Conference Karen Rames From.- DeBenedettoDebi 5/21/2013 The Ritz - Carlton Golf Resort, Sales - sent rfp to partner Closed 5/24/2013 5/24/2013 Debi DeBenedetto Naples From: DeBenedettoDebi 6/4/2013 United Fresh Produce Association Sales - Assisted Mtg Closed 6/4/2013 6/4/2013 Debi DeBenedetto Planner 6/3/2013 Waldorf Astoria Naples Sales - RFP follow up; Open 6/3/2013 From: DeBenedettoDebi 6/3/2013 Waldorf Astoria Naples Sales - RFP follow up Open 4/14/2014 From. DeBenedettoDebi 6/3/2013 Waldorf Astoria Naples Sales - site with client Open 6/3/2013 From: DeBenedettoDebi 6/3/2013 Waldorf Astoria Naples Sales - RFP follow up Open 1/6/2014 From.- DeBenedettoDebi 5/23/2013 Waldorf Astoria Naples Sales - RFP follow up- Closed ' 5/23/2013 5/23/2013 Debi DeBenedetto From: DeBenedettoDebi 5/14/2013 Waldorf Astoria Naples Sales - sent rfp to partner Closed 5/22/2013 5/24/2013 Debi DeBenedetto Total Tasks: 65 * Task is assigned to multiple people Printed: 6/6/2013 Copyright ©2004 - 2013 iDSS. All Rights Reserved. Page: 5 of 5 Naples Marco island ive I • Ruchefsky / Terry Gallagher ammond & Associates 31 -0244 / 212- 891 -0211 dIhammond.com /terryg(cNharnmond.com June 24, 2013 Detailed Staff Reports 11 6 of 30 JoNell Modys / Angela Aline Paradise Coast — Naples, Marco Island & EvergladeE 239 - 252 -2425 / 239 - 252 -6298 ionellmodys(o)-collier oc v. net / angelaaline o- kolliergo NAPLES, MARCO ISLAND, EVERGLADES CVB EARNS FOURTH PINNACLE AWARD FROM SUCCESSFUL MEETINGS MAGAZINE NAPLES, FLA. (June 6, 2013) —The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) has received the Pinnacle Award for the fourth consecutive year from Successful Meetings magazine. The 2013 Pinnacle Awards are the mark of excellence for meeting destinations, hotels and conference centers and are determined by the votes of meetings planners and other readers of Successful Meetings. Readers of Successful Meetings — professionals who are decision makers for planning meetings, events, conferences and incentive programs — voted for the winners of the Pinnacle Awards via online ballots and gave feedback based on their professional experiences worldwide for the top hotels, conference centers and CVBs. All winners will be listed in Successful Meetings' annual Pinnacle Registry, published in August —and online at www.successfulmeetings.com /pinnacle. "Group meetings comprise close to one -third of Collier County's $1.4 billion per year tourism industry," said Jack Wert, Executive Director of the Naples, Marco Island, Everglades CVB. "This top meetings industry recognition is made even more meaningful since it is awarded based on the votes and endorsements of meeting and event planners. Our CVB staff, hotels, restaurants and other area partners all work tirelessly to make Florida's Paradise Coast a premier meetings destination, and without this partnership, this accomplishment would not be possible." The awarded organizations have done an outstanding job servicing their meetings, incentive travel programs, trade shows and conventions throughout the previous year. For over 28 years, the Pinnacle Award has earned a reputation as the most credible and prestigious symbol of excellence among meeting professionals and travel suppliers alike. The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) is the official tourism marketing and management agency for Collier County, Florida. The CVB produces the area's ongoing destination marketing campaigns, website and visitor guides, and provides information and assistance for travel media, group meeting and event planners, tour operators and travel agents. The CVB is funded entirely by the Collier County tourist development tax collected by hotels, short -term vacation rentals and campgrounds. No local property taxes are used to fund the CVB or its marketing campaigns and tourism industry support activities. June 24, 2013 Detailed Staff Reports 11 7 of 30 For more information, visit www.ParadiseCoast.com call 1- 800 - 688 -3600 for visitor information or call 239 - 252 -2384 to reach the local CVB office. Meeting planners seeking destination information and assistance may contact Debi DeBenedetto at 239 - 252 -2379 or debide@colliergov.net. Follow the destination on Twitter @ParadiseCoast and @ParadiseMeeting, and on Facebook at www .Facebook.com /TheParadiseCoast. About Florida's Paradise Coast: Whether travelers are looking for a romantic escape or family getaway, Florida's Paradise Coast — Naples, Marco Island and the western portion of the Everglades — has an array of vacation options year- round. With more than 30 miles of soft, white sand beaches, a thriving arts and culture scene, distinctive dining and the best of outdoor adventure, the Paradise Coast is truly a destination with it all. Located just two hours from Miami, four hours from Orlando and three hours from Tampa, the Paradise Coast is easily accessible from some of Florida's largest cities. Travelers outside of the Sunshine State can fly into Southwest Florida International Airport, which provides nonstop service to 40 destinations (36 domestic and four international) on 19 air carriers. For more information about Florida's Paradise Coast, call 800 - 688 -3600 or visit www,ParadiseCoast.com. About Successful Meetings: From basic concepts to advanced strategies, Successful Meetings has the indispensable knowledge —the insider tips and industry essentials —that any professional charged with planning a meeting needs in order to organize valuable, productive and inspiring events. Successful Meetings reaches these decision - making "meeting owners" through print, digital, and face -to -face events. Successful Meetings is a monthly magazine and web -site with in -depth interviews, case studies, features, and special supplements. SuccessfulMeetings.com is the 24/7 portal for information and news effecting the industry. For more information on Successful Meetings, please visit www.successfulmeetings.com. Successful Meetings is owned by Northstar Travel Media, LLC. Ghost Hunter A rare white orchid blooms in the jungle of South Florida every summer. Writer Annette Thompson set out on a journey to find this elusive flower. 124 GOESCAPE SUMMER2013 AM NOT SHERLOCK HOLMES. Not even close. And though I love mysteries, it's not my thing to solve them. So when stories break about orchid capers in South Florida, I follow along with interest —from a comfortable distance. You'd never catch me wading through hip -deep, alligator- infested primordial muck to stalk a flower. Or so I thought. lands of Florida. Finding the plant was almost impossible; most ghost orchids are hidden in the wilder- ness, their locations kept secret so thieves cannot poach them. "I've been here 19 years and have only seen a third of the known 1,200," says Mike Owens, a biologist at Fakahatchee Strand Preserve on the northwest edge of the Everglades, where ghost orchids What changed my areknowntobloom. mind was the tale Then, one day in of the Super Ghost 2007, everything orchid. Experts once '_ changed. thought this rarity Naples That day, a wom- grew only in a couple an was standing on of places in the swamp- the boardwalk at the F f f et in the JST,,- f�P! =al0A1A 8 of 30 Nikuni tweraaaahoraal Alrpart is one of the few U.S. airports with expediW processing for pre vpproved tmvelers. TWO a w �_' • • Average passport processing time: 40seconds • Fee of only $100 every five years • Available to lane -risk U.S. citizens and legal residents TSA Pre • For approved American Airlines domestic trovelers • Exclusive large at MINs, Concourse D -2 checkpoint What are you wuitirtrJ fox? Go to wrww.$%6aWirygov and gat in ,4ILA's foo lapel — .�. , eau vrwvv,M1AMl- A1RP0RT.0 0M METRORAIL ($2 a trip) Miami International Airport Downtown Miami • Coral Gables Coconut Grove • Kendall • Hialeah • More! METROMOVER (free) Downtown Miami • Brickell • Adrienne Arsht Center • Museum Park (late 2013) • More! rile METROBUS (from 25t to $2.35 a trip) Express routes to destinations like Miami Beach, Homestead and the Keys • Circulator and trolley service in centers like Miami Beach, Coral Gables and Coconut Grove www.miamidade.gov /transit 1 -888- 311 -DADE (3233) I`E3 `ti'o Corkscrew Swamp Sanctuary near Naples, Fla., scoping out a barred owl. As the owl glided through the primeval forest, the woman focused in on a cluster of flowers, clinging, about 50 feet up, to the bark of a cypress tree. Amazingly she had stumbled on to the big- gest, baddest ghost orchid ever seen. "It's an Olympic champion orchid," Ow- ens says. "It had more 61 than 10 flowers on it The Owen nicknamed it the Super Ghost, and reser the term stuck. F Ever since this fanc) discovery, I've been at- in WF tracted to the story like dress a raccoon to a clam. Feeling called to with duty, I hop a plane to danc Naples, where jungles and beaches meet near high the tropical tip of the Sunshine State. sunlit I have visions of ghost orchid tours in which guides blindfold visitors and lead them through dank swamps that echo with shrieks and the buzz of mosquitos. What 1 find, instead, is a quite civilized walk on the wild side. "You can see the Super Ghost with a pair of standard bin- oculars for a nice close -up view," says Jason Lauritsen, director of the sanctuary. "You can also see a speck of it with your naked eye." When I get out of my car, sum- mer's cut -it- with -a -knife heat and humidity almost knock me over. My glasses even fog up. I set out along the 2.25 miles of wooden walkway and enter a cypress swamp, via a handicap - accessible boardwalk, where tea -black wa- ters move silently. The tempera- ture drops 15 degrees. I come upon a spotting scope aimed at a 500- year -old cypress. The flowers resemble fancy la- 126 GO ESCAPE SUMMER 2013 dies in white dresses with knees dancing high in the sunlight. "One of the nice things about our ghost orchids is that they are high enough that we can point them out without worrying about theft," Lauritsen says. l don't want to steal them, but I do want to take pictures. The typical ghost isn't like any other or- ' chid in North America. In fact, you can find it IWerS only here and in Cuba. In Corkscrew Swamp, )le conditions are perfect adies for the leafless flower. The 5,000- year -old wet - e land embraces the larg- est old- growth stand of bald cypress trees lees remaining in North America. The watery- 9 toed giants look some - the thing like redwoods, soaring to 125 feet and It' sporting girths up to 25 feet. Moss weeps from their limbs, and bromeliads and ferns turn them into shaggy hosts. And the ghost loves it.The plant will grow only on trees with ideal acidity. Weather must cooperate. And only the giant sphinx moth has a proboscis long enough to pollinate it. To date, no one has managed to tame the wild ghost and cultivate it Other flowers bloom here, too — huge vanilla orchids and lady slippers. But the ghostly scene has my full attention. As 1 look at the cache of super blossoms, painted buntings chirp and sum- mer frogs grunt. I know alligators and maybe even invasive pythons loll in the murky shallows, and I am thankful 1 am on dry land with the mysterious orchid scoped out for me. With mymission accomplished, 1 know where the next adventure lies: Time to hit the beach. EAT Barbatella: Tasty wood -fired pizzas and roasted meats —don't skip the house -made gelato dessert.:: Bay House: Gorgeous views on the Coco- hatchee River with shrimp and grits, fried oysters and crab bisque to match. Queen Mary Pub: This taste of London ranges from bangers and mash to shepherd's pie and beefy burgers. STAY Inn on Fifth: This boutique hotel is within walking distance to downtown Naples shops, galleries and restaurants. INFO Corkscrew Swamp Sanctuary S Blair Audubon Center. ,... .. 5 05/31/2013 June 24, 2013 Detailed Staff Reports 11 10 of 30 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of May 2013 Toll Free Number # of Calls Minutes 800- 2ESCAPE (800- 237 -2273) 6 24.25 PR- Editorial (800 -688 -3600) 26 110.30 Film Commission (800- 349 -5770) 0 0.00 International (239 - 225 -1013) 1 1.35 Storm Information (800- 785 -8252) 0 0.00 Meeting Planner (800 -830 -1760) 2 3.73 Naples #1 (800455 -2604) 0 0.00 Travel Agent (888409 -1403) 0 0.00 Grand Total: 35 139.63 Phase V of Southwest Florida, Inc. Page 1 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 11 of 30 Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month of May 2013 Purpose Calls /Request Minutes Live Information 15 63.55 Special Fulfillment 3 4.95 Guide Request 3,640 91.22 CVB Office Referral 0 0.00 Hang up 0 0.00 Wrong Number 1 0.70 Bucket List 0 0.00 eNewsletter Signup 239 0.00 Golf E -blast 0 0.00 Meeting Planner 0 0.00 Update Accommodations Info 0 0.00 Grand Total: 3,898 160.42 Phase V of Southwest Florida, Inc. Page 2 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 12 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Guide For the month of May 2013 Guide Area Map Meeting Planner Kit Rack Brochure (Portuguese) Rack Brochure (Spanish) Visitor's Guide (English) Visitor's Guide (German) Grand Total: Unigue requests for guides: # of Requests Quantity 173 173 4 4 4 4 3 3 3628 3633 5 5 Phase V of Southwest Florida, Inc. Page 3 of 20 3817 3822 3640 05/31/2013 June 24, 2013 Detailed Staff Reports 11 13 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Source For the month of May 2013 Phase V of Southwest Florida, Inc. Page 4 of 20 Last Year Current Year Month Source Month YTD % YTD Leisure Markets 2,700 10,046 77.21% Winter Northern Campaign 0 0 0.00% Spring /Summer In -State Campaign 0 2 0.02% Niche Markets 926 2,789 21.43% Group Markets 0 10 0.08% International Markets 0 0 0.00% Miscellaneous 10 154 1.18% Meeting Planners 4 11 0.08% Grand Total: 3,640 13,012 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 4 of 20 Last Year Month YTD % YTD 4,542 14,509 54.65% 0 2 0.01% 1 22 0.08% 4,939 11,521 43.40% 0 22 0.08% 0 5 0.02% 19 468 1.76% 0 0 0.00% 9,501 26,549 05/31/2013 June 24, 2013 Detailed Staff Reports 11 14 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Leisure Markets For the month of May 2013 Media Month YTD % YTD Consumer Magazines AAA Florida TourBook 2009 Edition 0 3 0% Arthur Frommer's Budget Travel February 2009 0 0 0% Arthur Frommer's Budget Travel June 2011 0 0 0% Coastal Living (Added Value) April 2012 0 0 0% Coastal Living April 2012 0 0 0% Conde Nast Traveler February 2013 47 770 8% Conde Nast Traveler May 2013 579 580 6% Florida Travel & Life May /June 2011 0 0 0% Florida Travel & Life May /June 2012 0 3 0% Midwest Living January/February 2010 0 0 0% Other /Unknown 5 42 0% Redbook Midwest October 2011 0 0 0% Southern Living January 2012 3 80 1% Southern Living Travel Florida 2012 -2013 0 1,197 12% Consumer Magazines 634 2,675 Consumer Directories 2009 Official Florida Vacation Guide 0 0 0% 2010 Florida Insider Guide - Quick Check 0 0 0% 2010 Florida Insider Guide - Specific Target 0 0 0% 2010 Naples, Marco Island & the Everglades Visitors Guide 0 1 0% 2010 Visit Florida Magazine 0 4 0% 2010 Visit Florida Magazine - Quick Check 0 0 0% 2010 Visit Florida Magazine - Specific Target 0 0 0% 2011 Florida Insider Guide - Quick Check 0 3 0% 2011 Florida Insider Guide - Specific Target 0 1 0% Phase V of Southwest Florida, Inc Page 5 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 15 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Leisure Markets For the month of May 2013 Media Consumer Directories 2011 Naples, Marco Island & the Everglades Visitors Guide 2011 Visit Florida Magazine - Quick Check 2011 Visit Florida Magazine - Specific Target 2012 Florida Insider Guide - Quick Check 2012 Florida Insider Guide - Specific Target 2012 Visit Florida Magazine - Quick Check 2012 Visit Florida Magazine - Specific Target 2013 Florida Insider Guide - Quick Check 2013 Visit Florida Magazine - Quick Check 2013 Visit Florida Magazine - Specific Target Florida Insider Guide April - September 2011 Visit Florida Magazine December 2010 - September 2011 Consumer Directories Consumer E- Marketing Destination Brochures. corn Other /Unknown ParadiseCoast.com Miles Media Imports Phone info@paradisecoast.com Interactive Text Chat Month YTD % YTD 0 0 0 0 0 8 5 2 172 107 0 0 294 6 0 221 219 1 0 1 0 0 0 22 16 493 245 9 631 409 0 0 1,834 40 18 1,833 1,802 29 1 1 0% 0% 0% 0% 0% 5% 2% 0% 6% 4% 0% 0% 0% 0% 18% ParadiseCoast.com /Getaway Summer TAF 0 30 0% ParadiseCoast.de 0 0 0% Visit USA - France 0 0 0% Visit USA - UK 0 0 0% VisitFlorida.com 2 5 0% Phase V of Southwest Florida, Inc. Page 6 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 16 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Leisure Markets For the month of May 2013 Media Month YTD % YTD Consumer E- Marketing 229 1,926 Consumer Newspaper Americas Best Vacations Southeast Spring 2012 0 0 0% Other /Unknown 1 2 0% Visit Florida In -State Insert April 2012 0 0 0% Visit Florida In -State Insert April 2013 1,542 1,542 15% Visit Florida In -State Insert June 2012 0 0 0% Visit Florida Out -of -State Insert February 2013 0 2,067 21% Consumer Newspaper 1,543 3,611 Grand Total: 2,700 10,046 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 17 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Fall In -State Campaign For the month of May 2013 Media Month YTD % YTD Grand Total: * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 18 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Winter Northern Campaign For the month of May 2013 Media Month YTD % YTD Chicago Chicago Television Campaign January - March 2011 0 0 0% Chicago 0 0 Grand Total: 0 0 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 9 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 19 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Spring /Summer In -State Campaign For the month of May 2013 Media Fort Myers /Naples Fort Myers /Naples PBS Spring /Summer 2010 Fort Myers /Naples Geo- Targeted Instate Online TripAdvisor.com (Online Geo- Targeted) April - August 2011 Geo - Targeted In -State Online Other /Unknown TV Campaign Other /Unknown Other /Unknown TV Campaign Month YTD % YTD 0 0 0% 0 0 0 0 0% 0 0 0 2 100% 0 2 Grand Total: 0 2 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 20 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Niche Markets For the month of May 2013 Media Month YTD % YTD Niche Markets (Bridal /Honeymoon) Bridal Guide (Added Value) July /August 2013 25 25 1% Bridal Guide (Added Value) May /June 2013 117 233 8% Bridal Guide Added Value RSL July /August 2010 0 0 0% Bridal Guide Added Value RSL October /November 2010 0 0 0% Bridal Guide January/February 2011 0 0 0% Bridal Guide July /August 2011 0 2 0% Bridal Guide March 2011 0 0 0% Bridal Guide March /April 2013 99 953 34% Brides Florida April - September 2011 0 0 0% Destination Weddings & Honeymoons July /August 2012 0 0 0% Niche Markets (Bridal /Honeymoon) 241 1,213 Niche Markets (ECO) Audubon (Added Value) January/February 2013 26 347 12% Audubon (Added Value) November /December 2012 10 328 12% Audubon (Natural Wonders of Florida) March /April 2010 0 0 0% Audubon (Natural Wonders of Florida) March /April 2011 0 0 0% Audubon (Natural Wonders of Florida) March /April 2012 14 68 2% Audubon (Natural Wonders of Florida) November /December 2011 0 0 0% National Geographic Traveler May /June 2012 0 0 0% National Geographic Traveler May /June 2013 634 829 30% Niche Markets (ECO) 684 1,572 Niche Markets (Golf) Play Florida Golf 2012 0 0 0% Niche Markets (Golf) 0 0 Niche Markets (Senior) Phase V of Southwest Florida, Inc. Page 11 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 21 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Niche Markets For the month of May 2013 Media Niche Markets (Senior) AAA Going Places July /August 2012 AAA Going Places North March /April 2012 AAA Going Places North May /June 2012 AAA Going Places South May /June 2010 AAA Going Places South May /June 2011 AARP - Southeast Region March /April 2011 AARP The Magazine April /May 2012 Niche Markets (Senior) Month YTD % YTD 0 0 0% 0 0 0% 0 0 0% 0 1 0% 1 3 0% 0 0 0% 0 0 0% 1 4 Grand Total: 926 2,789 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 22 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Group Markets For the month of May 2013 Media Month YTD % YTD Group Business - Association Meetings Professional Connect Meetings Magazine January 2012 0 0 0% Group Business - Association Meetings Professional 0 0 Group Business - Corporate Meetings Professional Collaborate Meetings Magazine February 2012 0 0 0% Collaborate Meetings Magazine February/March 2013 0 10 100% Group Business - Corporate Meetings Professional 0 10 Grand Total: 0 10 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 13 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 23 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by International Markets For the month of May 2013 Media Month YTD % YTD United Kingdom Travel Trade Gazette February 2011 0 0 0% United Kingdom 0 0 North America (Canada) Canadian Television (Weather Channel) January 2011 0 0 0% Canadian Weather January 2011 0 0 0% North America (Canada) 0 0 Germany FTI 6213 Online August 2011 0 0 0% Germany 0 0 Grand Total: 0 0 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 24 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Miscellaneous For the month of May 2013 Media Month YTD %, YTD CVB Office 1 15 10% Friend /Relative 1 20 13% Other /Unknown 7 114 74% TCTIA FAM October 2011 1 5 3% USV Product Show TA 2011 0 0 0% Grand Total: 10 154 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 15 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 25 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of May 2013 Phase V of Southwest Florida, Inc. Page 16 of 20 Current Year Last Year State Month YTD % YTD Month YTD % YTD Florida 1,753 2,532 20.18% 1,678 3,775 16.02% New York 159 989 7.88% 406 1,012 4.29% Pennsylvania 114 846 6.74% 517 1,454 6.17% Illinois 113 800 6.38% 259 1,560 6.62% Georgia 63 582 4.64% 623 956 4.06% Ohio 109 491 3.91% 226 1,605 6.81% New Jersey 95 445 3.55% 224 1,025 4.35% California 140 401 3.20% 236 478 2.03% Tennessee 44 397 3.16% 386 691 2.93% Texas 73 377 3.00% 151 547 2.32% Michigan 75 357 2.85% 975 1,556 6.60% Massachusetts 52 335 2.67% 132 343 1.46% Alabama 27 333 2.65% 284 440 1.87% South Carolina 30 303 2,41% 433 671 2.85% North Carolina 48 270 2.15% 450 808 3.43% Virginia 49 259 2.06% 385 859 3.65% Indiana 53 231 1.84% 146 684 2.90% Missouri 36 231 1.84% 93 309 1.31% Wisconsin 44 223 1.78% 117 494 2.10% Minnesota 43 220 1.75% 84 862 3.66% Kentucky 32 182 1.45% 232 456 1.94% Maryland 46 179 1.43% 98 375 1.59% Connecticut 41 170 1.35% 101 229 0.97% Colorado 36 126 1.00% 52 138 0.59% Iowa 14 110 0.88% 49 233 0.99% Louisiana 19 109 0.87% 56 162 0.69% Arizona 39 103 0.82% 58 167 0.71% Mississippi 12 84 0.67% 163 229 0.97% Washington 28 83 0.66% 71 149 0.63% Phase V of Southwest Florida, Inc. Page 16 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 26 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of May 2013 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 17 of 20 Current Year Last Year State Month YTD % YTD Month YTD % YTD Kansas 26 76 0.61% 32 90 0.38% Oklahoma 15 76 0.61% 33 102 0.43% Arkansas 9 71 0.57% 32 149 0.63% Oregon 15 66 0.53% 40 88 0.37% West Virginia 8 51 0.41% 22 89 0.38% Nevada 20 46 0.37% 39 62 0.26% Maine 9 38 0.30% 33 76 0.32% New Hampshire 9 38 0.30% 27 74 0.31% Delaware 8 33 0.26% 27 92 0.39% Nebraska 8 33 0.26% 25 117 0.50% New Mexico 7 30 0.24% 13 39 0.17% Rhode Island 11 30 0.24% 27 54 0.23% District of Columbia 4 26 0.21% 6 18 0.08% Idaho 7 25 0.20% 20 31 0.13% Montana 2 20 0.16% 11 24 0.10% South Dakota 3 20 0.16% 11 40 0.17% Utah 9 19 0.15% 13 33 0.14% Puerto Rico 4 16 0.13% 12 20 0.08% Vermont 3 16 0.13% 16 30 0.13% Hawaii 7 13 0.10% 10 16 0.07% North Dakota 2 13 0.10% 3 36 0.15% Wyoming 5 11 0.09% 2 7 0.03% Alaska 2 9 0.07% 4 9 0.04% Virgin Island 2 2 0.02% 0 0 0.00% Armed Forces 0 1 0.01% 0 0 0.00% Guam 0 0 0.00% 0 0 0.00% Grand Total: 3,582 12,547 9,143 23,563 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 17 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 27 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of May 2013 Phase V of Southwest Florida, Inc Page 18 of 20 Current Year Last Year Country Month YTD % YTD Month YTD % YTD USA 3,582 12,547 96.43% 9,143 23,563 88.75% Canada 30 192 1.48% 45 225 0.85% No Address Given 0 55 0.42% 271 2,059 7.76% United Kingdom 3 49 0.38% 15 95 0.36% Brazil 3 46 0.35% 14 439 1.65% Germany 4 25 0.19% 1 22 0.08% France 1 17 0.13% 0 16 0.06% Netherlands 1 10 0.08% 0 11 0.04% Belgium 0 7 0.05% 0 12 0.05% Mexico 2 7 0.05% 0 0 0.00% Italy 2 6 0.05% 2 22 0.08% Russia 1 6 0.05% 0 5 0.02% Argentina 1 5 0.04% 1 6 0.02% Algeria 1 4 0.03% 1 1 0.00% Portugal 0 4 0.03% 3 20 0.08% India 0 3 0.02% 0 5 0.02% Ireland 1 3 0.02% 0 0 0.00% Ukraine 0 3 0.02% 0 1 0.00% Austria 2 2 0.02% 0 0 0.00% Japan 1 2 0.02% 1 1 0.00% Pakistan 0 2 0.02% 0 6 0.02% Poland 1 2 0.02% 0 6 0.02% Spain 1 2 0.02% 1 3 0.01% Sweden 0 2 0.02% 0 4 0.02% Bermuda 0 1 0.01% 0 0 0.00% Chile 0 1 0.01% 0 0 0.00% Greece 0 1 0.01% 0 0 0.00% Hungary 0 1 0.01% 0 0 0.00% Indonesia 0 1 0.01% 0 4 0.02% Iraq 0 1 0.01% 0 0 0.00% Malaysia 1 1 0.01% 0 0 0.00% Phase V of Southwest Florida, Inc Page 18 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 28 of 30 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of May 2013 Phase V of Southwest Florida, Inc. Page 19 of 20 Current Year Last Year Country Month YTD % YTD Month YTD % YTD Nigeria 0 1 0.01% 0 0 0.00% Norway 1 1 0.01% 0 3 0.01% Philippines 1 1 0.01% 0 0 0.00% Pitcairn Islands 0 1 0.01% 0 0 0.00% Albania 0 0 0.00% 0 1 0.00% Australia 0 0 0.00% 0 2 0.01% Bahamas 0 0 0.00% 0 1 0.00% Colombia 0 0 0.00% 0 1 0.00% Cuba 0 0 0.00% 0 1 0.00% Denmark 0 0 0.00% 0 5 0.02% Iran 0 0 0.00% 1 1 0.00% Martinique 0 0 0.00% 0 2 0.01% Switzerland 0 0 0.00% 2 4 0.02% Uruguay 0 0 0.00% 0 1 0.00% Uzbekistan 0 0 0.00% 0 1 0.00% Grand Total: 3,640 13,012 9,501 26,549 YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 19 of 20 05/31/2013 June 24, 2013 Detailed Staff Reports 11 29 of 30 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of May 2013 Media Consumer Shows Post Show Follow Up NY Times Travel Show January 2013 Consumer Shows Mailings to Partners Meeting Planners Market Group Fulfillment Atlanta PYM Live March 2013 GAP Meeting Planner Kit Fulfillment Meeting Planner Non -Kit Fulfillment Top 50 Planner List Post Show Followup Chicago Holiday Showcase 2012 Meeting Planners Promotions PPD 2011 PPG 2011 Month YTD % YTD 0 496 66% 0 496 66% 0 1 0% 1 10 1% 0 88 12% 0 3 0% 1 44 6% 1 3 0% 0 44 6% 0 48 6% 3 240 32% 0 6 0 3 Promotions 0 9 Travel Agents Other /Unknown 0 8 Travel Agents 0 8 Grand Total: 3 754 * YTD = Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 20 of 20 1% 0% 1% 1% 1% 05/31/2013 June 24, 2013 Detailed Staff Reports 11 30 of 30 Naples, Marco Island, Everglades CVB ParadiseCoast.com Guide Request Summary by Source For the month of May 2013 Source # of Requests No Response 21 Banner Ad 8 Direct Mail 1 Friend 16 IACVB 2 Magazine 7 Newspaper 2 Other 29 Search Engine 134 TV 1 Grand Total: 221 Phase V of Southwest Florida, Inc. Page 1 of 1