TDC Minutes 05/20/2013 Tourist
Development
Council
Minutes
May 20 , 2013
May 20, 2013
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
'A 2
Naples, Florida, May 20, 2013 -
LET IT BE REMEMBERED the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein, met on this
date at 9:00 A.M. in a REGULAR SESSION in Building "F" of the Government
Complex, Naples, Florida with the Following members present:
Chairman: Murray H. Hendel
Rick Medwedeff
Commissioner Henning
Susan Becker
Clark Hill
Robert Miller
Ed (Ski) Olesky
John Sorey III
Larry Sacher
ALSO PRESENT:
Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
1
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, Florida 34112
MAY 20, 2013 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. * Changes and Approval of Agenda
5. * Approval of TDC Minutes
a. * Reaular Meeting 4/22/13
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. * FY 13 -14 Category "A" Fund 195 Grant Applications
b. * Vanderbilt Beach Restroom Facilities Work Orders & PO's
C. * TDC Summer Meeting Schedule
8. Old Business
9. Marketing Partner Reports
a. Research Data Services
b. Paradise Advertising
c. Lou Hammond & Associates - PR Services
d. Tax Collections
e. Miles Media - Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism St ff Reports
a. Director - Jack Wert
b. Sales & Marketing - Debi DeBenedetto
c. Public Relations & Communications - JoNell Modys
d. Film Office - Maggie McCarty
e. Sports Marketing - Chris O'Brien
f. International Representatives - Jack Wert
g. Visitor Centers - Nancy Kerns
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date /Location - June 24, 2013 - 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,
Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252 -2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please
contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East,
Suite 101, Naples, FL 34112 -5356, (239) 252 -8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County Commissioners)
before the Board of County Commissioners and its advisory boards, register with the Clerk to the
Board at the Board Minutes and Records Department.
May 20, 2013
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order — Chairman Hendel
Chairman Hendel called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Ms. Becker moved to approve the Agenda. Second by Mr. Olesky. Carried unanimously 8 — 0.
5. Approval of TDC Minutes
a. Regular Meeting 4/22/13
Mr. Sorey moved to approve the minutes of the April 22, 2013 meeting as presented.
Second by Ms. Becker. Carried unanimously 8 -0.
6. Presentations /Public Comment - (3 minutes each)
None
Commissioner Henning arrived at 9:04 A.M.
7. New Business
a. FY 13 -14 Category "A" Fund 195 Grant Applications
Gary McAlpin, Director, Coastal Zone Management provided the Executive
Summary "Recommendation to approve Category "A " Tourist Development Council Grant
applications from the City of Naples, the City of Marco Island and Collier County for FY-
201312014 in the amount of $16,749,593 and authorize the Chairman to sign grant
agreements following County Attorney's approval, and make a finding that these expenditures
will promote tourism" dated May 20, 2013 for consideration. He provided an overview of the
following Grant requests:
1. Regulatory and Permit Compliance
Sea Turtle Protection Program - Collier County - $160,000
Beach Tilling — Collier County — 80171 - $40,000
Physical Beach & Pass Monitoring — 90536 - $206,000
SUB -TOTAL - $406,000
2. Proiects
Collier County Beach Renourishment - $15,000,000
SUB -TOTAL - $15,000,000
2
May 20, 2013
The following was noted under Council Member /Staff discussion:
• The major beach renourishment project will be completed based on ensuring a beach width
exists of 85 - 100 feet over a specific time period.
• There are areas currently meeting the target width where no sand is proposed to be placed.
• Although the quantity of sand necessary to complete the project has been estimated, final
surveys will be conducted before the sand is placed to determine the exact quantity necessary
for each location.
A section of the Pelican Bay beaches with public access (marker R29 — R31.5) is included in
the project.
The Council noted it would be prudent to ensure all beach access boardwalks provide adequate
signage for beachgoers exiting the beach.
3. Beach Maintenance
Beach Maintenance — Collier County /Marco Island — 90533 - $167,000
Naples Pier Annualized Repair & Maintenance — City of Naples — 90096 - $200,000
Beach Maintenance — City of Naples- 90527 - $132,945
Vegetation Repairs /Exotic Removal — County Wide — 90044 - $75,000
SUB -TOTAL - $849,945
4. Administration
Project Management and Administration - $517,548
Indirect Administration Costs - $46,100
Department Rent — $10,000
Division Fiscal Support - $70,000
Tax Collector Fee's (2.5 %) - $25,000
SUB -TOTAL - $768,648
Ms. Becker moved to recommend the Board of County Commissioners approve the following Grant
Requests and hereby finds the items promote tourism:
Regulatory and Permit Compliance
Sea Turtle Protection Program - Collier County - $160, 000
Beach Tilling — Collier County — 80171 $40, 000
Physical Beach & Pass Monitoring — 90536 - $206, 000
Proiects
Collier County Beach Renourishment - $15, 000, 000
Beach Maintenance
Beach Maintenance — Collier County/Marco Island — 90533 - $167, 000
Naples Pier Annualized Repair & Maintenance — City of Naples — 90096 - $200, 000
Beach Maintenance — City of Naples- 90527 - $132,945
3
May 20, 2013
Vegetation Repairs /Exotic Removal — County Wide — 90044 - $75, 000
Administration
Project Management and Administration - $517,548
Indirect Administration Costs - $46,100
Department Rent — $10, 000
Division Fiscal Support - $70,000
Tax Collector Fee's (2.501o) - $25, 000
Second by Mr. Olesky.
Commissioner Henning requested an explanation on how the Grant Requests for
"Administration" and "Vegetation Repair/Exotic Removal" promote tourism.
Mr. McAlpin reported the "Administration" expenditures are necessary so the County may
provide Staff support to carry out the specific tasks which "in turn" benefit tourists
The "Vegetation Repair /Exotic Removal" activities benefits tourists by stabilizing beach areas
and preventing erosion, prolonging the life of the beach.
Motion carried 8 "yes" —1 "no." Commissioner Henning voted "no."
b. Vanderbilt Beach Restroom Facilities Work Orders & PO's
Hank Jones, Project Manager, Facilities Management presented the "Executive Summary
Recommendation to approve work orders, purchase orders and miscellaneous permitting
expenditures related to the BCC directed revised design, permitting, and construction of new
restroom facilities at Vanderbilt Beach Park, and the rehabilitation and retention of the
existing restroom facilities and make a finding that the project promotes tourism " dated
May 20, 2013 for consideration. He reported:
• The work is subject to a work plan approved by the Board of County Commissioners on
January 22, 2013.
• The renovation to the existing facility has already been completed.
• Funds of up to $919,726.13 previously appropriated are available for use on the project.
Mr. Olesky left the meeting.
Mr. Sorey moved to:
1. Recommend the Board of County Commissioners approve work orders, purchase orders and
miscellaneous permitting expenditures related to the BCC directed revised design, and
construction of the new Vanderbilt Beach Park Bathroom facilities, and the associated,
permitting, easement modifications, recording, construction, and other related expenses
estimated at $873,000. The final construction contract award to be brought back to the TDC
for a separate recommendation.
2. Recommend the Board of County Commissioners approve the rehabilitation of the existing
restroom and related expenses at an estimated cost of $42,923.
3. Find the project promotes tourism.
Second by Ms. Becker. Carried unanimously 8 — 0.
2
May 20, 2013
Mr. Olesky returned.
c. TDC Summer Meeting Schedule
Jack Wert, Tourism Director requested direction on the summer meeting schedule noting the
Coastal Advisory Committee has decided to cancel their August meeting.
Mr. Sorey moved to cancel the Tourist Development Council meeting scheduled for August of 2013.
Second by Mr. Hill. Carried unanimously 9 — 0.
8. Old Business
Speakers
Bob Krasowski addressed the Council on expressed concern regarding the bid package for the
major beach renourishment project that do not mention any requirements for work during turtle
nesting season.
Marcia Cravens addressed the Council expressed concern regarding TDC policies that do not
provide for funding inlet management work unless the inlet has an approved management plan.
The Council noted the policies cited are not the current policies in effect.
9. Marketing Partner Reports
Jack Wert presented the PowerPoint "Marketing Partner Reports — May 20, 2013 " including the
following reports presented by Staff and Consultants:
a. Research Data Services — Dr. Walter Klages
"Collier County Tourism Research, May 20, 2013 — Research Data Services, Inc. "
The Council requested data be submitted that indicates the economic impact of marinas, including
overnight visitation.
Staff reported economic data is available, however overnight guests at a marina are not subject to the
Tourist Tax.
b. Tax Collections — Jack Wert
"Tourist Tax Collections — Collier County Tax Collector — May 20, 2013 "
c. Paradise Advertising — Suzanne Portner
"Advertising Report Paradise Advertising and Marketing, Inc. — TDC, May 20, 2013 "
d. Lou Hammond & Associates — PR Services — Jonell Modys
"National Public Relations Report — National Public Relations Update — TDC Meeting May
20, 2013. "
e. Miles Media - Website Activity — Jack Wert
"Website — Miles Partners, Inc. "
L Sales & Marketing Technologies, Inc. - Search Engine Optimization — Jack Wert
5
May 20, 2013
"Search Engine Services — Sales and Marketing Technologies, Inc. "
g. Phase V - Fulfillment Services — Jack Wert
"Fulfillment Services — Phase IV"
10. Tourism Staff Reports
The following reports were provided by Staff:
a. Director — Jack Wert
b. Sales & Marketing — Jack Wert
c. Public Relations & Communications — Jonell Modys
d. Film Office — Jack Wert
e. Sports Council — Chris O' Brien
f. International Representatives — Jack Wert
g. Visitor Centers — Nancy Kerns
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Ms. Becker reported there will be a Tourism Roundtable at the Naples Bay Resort on June 4, 2013.
Mr. Sorey recommended a future meeting agenda include the following items:
1. A review of the Tourist Tax Ordinance and related policies.
2. Discussion on the placement beach from the Clam Pass dredging event on Pelican Bay
beaches
3. An update from the Florida Association of Counties Workshop on taxing districts for inlets
and beaches.
13. Next Scheduled Meeting Date/Location — June 24, 2013 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 10:35 A.M.
COLLIER COUNTY TOURIST
DEVELOP E UNCI
Chairman, Murray Hendel
These minutes a pr d by the Board/Committee on J ee 077, C J
as presented or as amended
C