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TDC Agenda 05/20/2013 Tourist Development Council Agenda May 20 , 2013 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, Florida 34112 MAY 20, 2013 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. * Changes and Approval of Agenda 5. * Approval of TDC Minutes a. * Regular Meeting 4/22/13 6. Presentations / Public Comment - (3 minutes each) 7. New Business a. * FY 13-14 Category"A" Fund 195 Grant Applications b. * Vanderbilt Beach Restroom Facilities Work Orders & PO's c. * TDC Summer Meeting Schedule 8. Old Business 9. Marketing Partner Reports a. Research Data Services b. Paradise Advertising c. Lou Hammond & Associates - PR Services d. Tax Collections e. Miles Media - Website Activity f. Sales & Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports a. Director - Jack Wert b. Sales & Marketing - Debi DeBenedetto c. Public Relations &Communications - JoNell Modys d. Film Office - Maggie McCarty e. Sports Marketing - Chris O'Brien f. International Representatives - Jack Wert g. Visitor Centers - Nancy Kerns 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location - June 24, 2013 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. April 22, 2013 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, April 22, 2013 LET IT BE REMEMBERED the Collier County Tourist Development ouncil in and for the County of Collier, having conducted business herein, et is date at 9:00 A.M. in REGULAR SESSION in Building "F" of the G e- ment Complex, Naples, Florida with the Following members present: ,04;; `"? °• :n: Murray H. Hendel Vi �s ai• an: Rick Medwedeff Commissioner Henning Susan Becker Clark Hill Robert Miller Ed (Ski) Olesky John Sorey, III (via telephone) Larry Sacher (Excused) 'S)'.C4C1*.ler4SIS' ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Tax Coordinator 1 April 22, 2013 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Chairman Hendel Chairman Hendel called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call \) Roll call was taken and a quorum was established. Ms. Becker moved to allow Mr. Sorey to participate via telephone du o n eptional circumstance. Second by Mr. Hill. Carried unanimously 6—0. 4. Changes and Approval of Agenda Mr. Olesky moved to approve the Agenda. Second by Mr. arried unanimously 7- 0. AS' 5. Approval of TDC Minutes a. Regular Meeting 3/25/13 Ms. Becker moved to approve the minutes ch 25, 2013 Meeting as presented. Second by Mr. Olesky. Carried unanim u 0. 6. Presentations/Public Comment - (3 es each) None Commissioner Henning joined the me : 5 a.m. 7. New Business a. Doctor's Pass M. •,ten e Dredging Work Order Gary McAlpin .,r• ided he Executive Summary "Recommendation to approve a Work Order with . 4 ; ton . Moore Engineering for Doctors Pass Maintenance Dredging for a not to exc• •• ti • •nd material amount of$36,910, make a finding that this item promotes touris •n•*'i. 'ove necessary budget amendment from 195 reserves" dated April 22, 2013 • s 'deration. He noted: lii4 • bathometric survey and engineering report has been completed including the ecommended volume of sand (approximately 36K cy) to be removed from the Pass. • The request is for the preparation of bidding specifications and construction phase services required from the vendor for work associated with the dredging. • The existing permit requires sand to be placed at Lowdermilk Park, on the nearshore hardbottom, however staff proposes to amend the existing permit so sand may be placed on the beach south of Doctors Pass. • When sand is placed on the nearshore hardbottom it is 60 % effective in renourishing the beach, while sand placed on the beach is considered 100% effective. 2 April 22, 2013 Discussion occurred on the requirements for utilizing tourist tax revenue that included making a finding that the activity promotes tourism, given the sand may be placed on the nearshore hardbottom at Lowdermilk Park beach. Commissioner Henning moved to recommend the Board of County Commissioners approve the Work Order with Humiston & Moore Engineering for Doctors Pass,for the not to exceed time and material amount of$36,910.00;finds the item promotes tourism and approve the necessary budget amendment from Fund 195 Reserves subject to the following: 1. A permit modification is granted for the purpose of placing the dredge, sand on the beach south of Doctors Pass, thereby complying with funding requi em' s ,f the Ordinance governing the Tourist Development Council. If the p r 'V- . ' of be modified, and sand is to be placed on the nearshore hardbotto a o I ermilk Park, the scope of work does not comply with the requirements in ' ante and the activity should not be funded using TDC funds. Second by Mr. Medwedeff. Motion carried 5 "yes"— r. Sorey,Mr. Olesky and Chairman Hendel voted "no." IA' b. Collier County Beaches Volume Design Peer ' .vie Gary McAlpin provided the Executive Summary .vi•, -• mendation to approve Change Order No. 3 to WO 45-141808 and authoriz' •' ex. ,nditure of Tourist Development Category "A" tax funds for a Peer Revie i t • oilier County Beach volume design by Atkins North American, Inc. under Co .: "-5262-CZ for a lump sum amount of $12,472 dated April 22, 2013 for core tion. The request is for compensation for additional time incurred on the w ated with the peer review including attendance at public meetings. Speaker Bob Krasowski expr'%• ern that the item is an"after the fact"request without the backup document • n • g made available to the public. Gary McAl 1'' •-po d the work was above and beyond the scope of work required for a peer revie e.• , 'ncluding attendance at various public meetings and would provide the backu. . atl"`. , o Mr. Krasowski. i . . • moved to recommend the Board of County Commissioners approve Change Or, o. 3 to WO 45-141808 and authorize the expenditure of Tourist Development Cate,ory "A"tax funds for a Peer Review of the Collier County Beach volume design by Atkins North American, Inc. under Contract 1109-5262-CZ for a lump sum amount of $12,472.00 and hereby finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 8—0. c. FY 14 Category "A" Fund 183 Grant Applications Barry Williams, Director Collier County Parks and Recreation Department provided the Executive Summary " Recommendation to approve six (6) Collier County Tourist Development Council Category "A" Grant Applications for Beach Park Facilities for 3 April 22, 2013 Fiscal Year 2013/2014 for a total amount of$395,000 and to make a finding that the projects promote tourism" dated April 22, 2013 for consideration. He provided an overview of the proposed capital improvement projects for various beach park facilities as listed below: Barefoot Beach Access - $10,000 Barefoot Beach Preserve - $173,000 Beach Park Wildlife Proof Trash and Recycling Stations - $30,000 Clam Pass Beach Park - $18,000 South Marco Beach Access - $16,000 Tigertail Beach Park - $148,000 \)The Council requested that staff 1. Provide an email to members on a cost estimate for the viewin t e nder consideration at Tigertail Beach. 2. Review the procedures for collection of cash receipts at be lb rking facilities to ensure proper accounting and security protocols are i 44,c 3. Consider providing an avenue whereby statistics a1;y a TT, a for individuals using beach parking facilities by means of a parking s 440 , s. on site payment. Commissioner Henning expressed concern the it-0.•. h as the EZ Launch for Kayaks and the automatic entrance gates at Clam Pa k • not"promote tourism" as they primarily benefit local residents. His res-• 1 'cates no kayak rental/tour operators utilize Clam Pass Park for conducting ► . Mr. Olesky moved to recommen' . d of County Commissioners approve six (6) Collier County Tourist Devel s , ouncil Category "A" Grant Applications for Beach Park Facilities (Ba a • . . ' 'i ch Access- $10,000; Barefoot Beach Preserve- $173,000; Beach Park '1I ' • 'roof Trash and Recycling Stations- $30,000; Clam Pass Beach Park - $ A /, .outh Marco Beach Access- $16,000 and Tigertail Beach Park- $148,000) a ' ear 2013/2014 for a total amount of$395,000 and hereby makes a findin' + . rojects promote tourism. Second by Mr. Hill. Motion carried 6 "yes"—2 " 4. ' CI missioner Henning and Mr. Medwedeff voted "no." d. Resch• •ul e'' . TDC Meeting Mr. i It 1 oved to hold the regular TDC Meeting in May on May 20, 2013. Second by i ri i i . . Carried unanimously 8- 0. e. Bid 'o. 13-6023 - Construction Contract for Tigertail Beach Restroom Facility Gary McAlpin provided the Executive Summary "Recommendation to award Bid No. 13- 6023 to Stultz Construction, Inc. in the amount of$205,585.00 for the construction contract of the Tigertail Beach New Restroom Facility Project No. 90093, make a finding that this project promotes tourism, and authorize the Chairwoman to execute the standard contract after the County Attorney's approval" dated April 22, 2013 for consideration. He noted the facility is proposed to be constructed"at grade." Seven bids were received by the County from vendors with Stultz Construction, Inc. being deemed the lowest qualified bidder. 4 April 22, 2013 Ms. Becker moved to recommend the Board of County Commissioners award Bid No. 13-6023 to Stultz Construction,Inc. in the amount of$205,585.00 for the construction contract of the Tigertail Beach New Restroom Facility Project No. 9009 and hereby finds the project promotes tourism. Second by Mr. Miller. Carried unanimously 8—0. 8. Old Business a. Ownership of Clam Pass Facilities—Information Only Colleen Greene, Assistant County Attorney provided a memo dated April 22, 2013 and a copy of a lease dated October 23, 2007, between the County and Naples Grande (now the Waldorf Astoria). She reported the County is responsible for maintaini the Clam Pass Boardwalk. Office of Attorney General Response on Tourism Funding ques 'o Ms. Greene submitted a copy of a memo dated April 29, 2013 t• • ert—Subject: TDC Inquiry re: Clam Pass Dredging and letter dated Februa %I/3 from the State of Florida Attorney General's Office which stated tourist dev; .4 ax expenditures "must be based on a determination by the governing body oft . •, that the activity directly and primarily promotes tourism. " She recommended that all actions taken by the TAZ, • evelopment Council, where applicable, contain the finding that propos pe 'iture(s)promote tourism. Break: 10:00 a.m. Reconvened: 10:10 a.m. Mr. Sorey (participating via telephone) exit ting 9. Marketing Partner Reports Jack Wert presented the Po -r' . document"Marketing Partner Reports—April 22, 2013" that included the followi I snob, . • .resented by staff and consultants: a. Research Data S is• - 1 r. Walter Klages "Collier County ism 'esearch, April 22, 2013"—Research Data Services, Inc. " b. Tax Colle on Jack Wert "Touri T''NP • ections—Collier County Tax Collector—April 22, 2013. " 1 c. P �s • dvertising—Suzanne Portner " ' ' '' ising Report Paradise Advertising and Marketing, Inc. — TDC, April 22, 2013" d. Lou Hammond & Associates—PR Services—Jonell Modys "Public Relations Report—National Public Relations Update— TDC Meeting April 22, 2013. " e. Miles Media -Website Activity—Jack Wert "Website—Miles Media Group" Commissioner Henning left the meeting at 10:45 a.m. 5 April 22, 2013 f. Sales & Marketing Technologies - Search Engine Optimization—Jack Wert "Search Engine Services—Sales and Marketing Technologies, Inc. " g. Phase V- Fulfillment Services—Jack Wert "Fulfillment Services—Phase V" 10. Tourism Staff Reports The following reports were provided by staff: a. Director—Jack Wert b. Sales & Marketing—Jack Wert c. Public Relations & Communications—Jonell Modys \) d. Film Office—Jack Wert e. Sports Council—Jack Wert f. International Representatives—Jack Wert c`�g. Visitor Centers—Nancy Kerns 1 ■ 11. Detailed Staff Reports •J Submitted 12. Council Member Discussion Chairman Hendel requested an update on "MO T ism" with Jack Wert reporting the Medical Subcommittee continues to meet an. s eginning to market the concept for group meetings. The Board of County Co •• s approved funds for additional staff positions which will aid in promoting th. 1 .e o tourism. Mr. Hill recommended staff inves !.a opportunities for the use of live web cams for wildlife or other events to assi , - g publicity for the region. 13. Next Scheduled Meetin t cation—May 20, 2013—9:00 a.m. Collier County Goxce me Center, Administration Bldg. F,3`d Floor, 3299 East Tamia l, aples, Florida 34112 ***** There bein. er business for the good of the County, the meeting was adjourned by order of Ati. • at 11:10 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Murray Hendel These minutes approved by the Board/Committee on as presented or as amended . 6 May 20, 2013 New Business 7-a 1 of 25 EXECUTIVE SUMMARY Recommendation to approve Category "A" Tourist Development Council Grant applications from the City of Naples, the City of Marco Island and Collier County for FY-2013/2014 in the amount of 16,749,593 authorize the Chairman to sign grant agreements following County Attorney's approval,and make a finding that these expenditures will promote tourism. OBJECTIVE: To obtain approval of Category "A" Tourist Development Fund 195 Grant Application requests for 2013/2014 in the amount of$16,749,593. CONSIDERATIONS: Received TDC Category"A"Grant Applications as follows: FY 2013/2014 FY 2012/2013 PROJECT/DESCRIPTION: REQUESTED REQUESTED 1. Regulatory and Permit Compliance Sea Turtle Protection Program - Collier County $160,000 $160,000 Beach Tilling—Collier County—80171 $40,000 $ 15,000 Physical Beach & Pass Monitoring- 90536 $206,000 $200,000 SUB-TOTAL $406,000 $375,000 2.Projects Collier County Beach Renourishment $15,000,000 SUB-TOTAL $15,000,000 3. Beach Maintenance Beach Maintenance—Collier County/Marco Island—90533 $167,000 $109,570 Naples Pier Annualized Repair & Maintenance — City of $200,000 $ 80,000 Naples—90096 Beach Maintenance—City of Naples-90527 $132,945 $ 76,850 Vegetation Repairs/Exotic Removal—County Wide—90044 $ 75,000 $ 75,000 SUB-TOTAL $574,945 $341,420 4. Administration Project Management and Administration $517,548 $487,500 Indirect Administration Costs $ 46,100 $149,700 Department Rent $ 10,000 Division Fiscal Support $ 70,000 Tax Collector Fee's(2.5%) $ 125,000 $120,200 SUB-TOTAL $ 768,648$ 757,400 TOTAL GRANTS $16,749,593 Regulatory and Permit Compliance: All these items are required by FDEP permit, required by law or required to maintain critical programs between required permit activities. Approval is recommended. May 20,2013 New Business 7-a 2 of 25 Planned Projects: Collier County Beach Renourishment - $15,000,000; the next major beach renourishment project(Vanderbilt, Park Shore and Naples Beach). Approval is recommended. Beach Maintenance- $574,945: Exceptional beach experience for our residents and visitors has been at the heart of our success in the past. These items are required to maintain that experience. Approval is recommended. Administration - $768,648: This item funds County staff to manage the projects, maintain the beaches, administer the program. It includes the Manager; Clerical Support; a Field Supervisor/Project Manager; and two equipment operators to clean and maintain the County and Marco Beaches ($517,548). It also includes Administrative Indirect Fees required for administrative functions like purchasing, information technology, motor pool and human resources ($126,100). Current rent ($10,000). Division Fiscal Support ($70,000). Charges for the Tax Collector are also included ($125,000). Approval is recommended. FISCAL IMPACT: The Fiscal Year 2013/2014 proposed Beach Renourishment Fund 195 budget appropriates funding for these grant applications. The source of funds is Category "A" Tourist Development Tax dollars. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the May 9, 2013 Coastal Advisory Committee (CAC) meeting the following items were recommended for approval: Regulatory and Permit Compliance (by a vote of 7 to 0); Projects (by a vote of 7 to 0);Be ach Maintenance (by a vote of 6 to 1); and Administration (by a vote of 7 to 0). LEGAL CONSIDERATIONS: RECOMMENDATION: To recommend approval of the attached Tourist Development Category "A" Grant Applications for FY-2013/2014 in the amount of$16,749,593and authorize Chairman to sign grant agreements after County Attorney's approval. PREPARED BY: J. Gary McAlpin, P.E.,Manager, Coastal Zone Management Department May 20,2013 New Business 7-a 3 of 25 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Collier County Sea Turtle Protection Program/Environmental Compliance 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples,FL 34109 2. Contact Person,Title and Phone Number: Name: Barry Williams,Director Address: 15000 Livingston Road City: Naples, FL,34109 Phone: 239-252-4035 FAX: 239-514-8657 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project- Description and Location: The following activities require coastal construction permits from the State of Florida and thus a sea turtle monitoring program. 1. Beach nourishment; 2. Construction, excavation or maintenance of coastal inlet and related shoals; 3. Beach cleaning and grooming activities landward of the mean high-water line. 4. Beach cleaning following a red tide or storm event. The following excerpts from current regulations(Chapter 16B-41 Rules and Procedures for Application for Coastal Construction Permits, Florida Administrative Code),provides for the scope of the permitting process and protection of marine turtles as it relates to the aforementioned activities. 16B-41.001 Scope This chapter provides the requirements and procedures for the issuance, denial, transfer, renewal, modification, suspension and revocation of coastal construction permits. In this Chapter Coastal Construction is defined as "any work or activity on or encroaching upon May 20, 2013 New Business 7-a 4 of 25 sovereignty lands of Florida, below the mean high-water line of any tidal water of the state, which is likely to have a material physical effect on existing coastal conditions or natural shore and inlet processes." 16B-41.0055 Protection of Marine Turtles(Florida Administrative Code) (1) In keeping with the Departments Authority to protect marine turtles pursuant to Section 370.12, Florida Statutes, any application for a permit under this Chapter for coastal construction that affects marine turtles shall be subject to the conditions and requirements for marine turtle protection as part of the permitting process. (2) The Department shall require appropriate measures to protect marine turtles and their habitat, such as: nest surveys,nest relocation,nest marking, modification of coastal construction, measures to reduce sand compaction, and short and long term monitoring to assess the impacts of the permitted coastal construction on marine turtles and their habitat. The Parks and Recreation Department,marine turtle permit holders for Collier County, monitor the following beaches for sea turtle activities as State and federal permit requirements for beach renourishment,beach raking, allowance for the use of vehicles on the beach for surveys,beach cleanup following a red tide or storm event and special events . Barefoot Beach: construction, excavation or maintenance of Wiggins Pass (only that area included within the area of influence of Wiggins Pass; 1 mile north of Pass south to Wiggins Pass); pass material disposal location(renourishment); beach cleaning following a storm event and red tide Vanderbilt Beach: beach nourishment; construction,excavation or maintenance of a coastal inlet and related shoals (Wiggins Pass and Clam Pass); beach cleaning and grooming activities landward of the mean high-water line. Park Shore: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals(Clam Pass and Doctors Pass). Upland sand temperature studies as required by the State. City of Naples: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Doctors Pass and Gordon Pass) City of Marco Island: construction, excavation or maintenance of a coastal inlet and related shoals(Big Marco Pass and Caxambas Pass); Beach nourishment; Hideaway Beach T-Groin; beach cleaning and grooming activities landward of the mean high-water line. The duties and associated costs of the program are as follows: 1. Administrative/permitting 2. Reconnaissance and beach zoning including installation and maintenance of DNR location reference monuments for CZM and Sheriff department 500 feet increments along 26 miles of beach 3. Daily monitoring(7 days/wk./beach -April 01-May 01 depending on renourishment schedules through Oct.31) 4. Evaluation, mapping and data entry May 20, 2013 New Business 7-a 5 of 25 5. Responding to sea turtle disorientations(associated with renourishment and beach profile, as required by the State) 8. Reports(Sea Turtle Protection Plan-Annual Report; special reports per each beach nourishment and T-groin units, Index Nesting Beach Reports (Vanderbilt); State Productivity Reports, Beach Compaction Reports) 9. Mobilization/demobilization- 10. Vehicle maintenance-ATV's ,penetrometers, data loggers 11. Supplies- acquisition, maintenance, inventory 12. Sand studies including beach compaction, sand temperature and ground/surface water studies and associated reporting requirements 13. Dune vegetation monitoring and exotic removal 14. Nest relocation in construction areas 15. Monitoring and reporting of escarpments 16. Additional studies required as required State/Federal permits (Florida Statute Chapter.161-053 F.A.C. Chapter 62b-33) 17. Stranding reports and removal of injured, sick and dead sea turtles from all County beaches (average 50-100/yr). 18 Public awareness-news media and public speaking upon request. 19. State mandated beach lighting compliance inspections and follow-up 21. Assist with maintaining rope and posting along the dunes 22. Other duties as requested by CZM Department 23. Provide technical assistance and respond to data requests from coastal engineering consultants upon request. The purpose of this application is to obtain funds to perform the requirements of a sea turtle protection program in the specified locations. 5. Estimated project start date: October 1,2013 6. Estimated project duration: One (1)year 7. Total TDC Tax Funds Requested: $ 160,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X) May 20, 2013 New Business 7-a 6 of 25 Collier County Tourist Development Council Category "A" Grant Application Page 2 Collier County Sea Turtle Protection Program/Environmental Compliance PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 160,000 City/Taxing District Share State of Florida Share $ Federal Share $ TOTAL $ 160,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor,Monitoring etc) Personnel and Operating $ 160,000 TOTAL $ 160,000 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. / ' ... de2 a7/ Signaturetof Sponsor Organization's Chief Official ate h g May 20, 2013 New Business 7-a 7 of 25 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Tilling 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2800 N. Horseshoe Drive Naples, Florida 34104 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: Collier County Government 2800 N. Horseshoe Drive City Naples ST FL ZIP 34104 Phone: 252-2966 FAX: 252-2950 3. Organization's Chief Official and Title: Georgia Hiller, Esq., Chairwoman Board of County Commissioners 4. Details of Project- Description and Location: Beach tilling is required by FDEP permit and is performed directly prior to turtle nesting Season. Tilling is paid on an acre basis for re-nourished beaches. 5. Estimated project start date: October 1, 2013 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $40,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) I May 20, 2013 New Business 7-a 8 of 25 Collier County Tourist Development Council Category "A" Grant Application Page 2 Beach Tilling PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 40 000.00 City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $40,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services $ 40,000.00 $ $ $ $ TOTAL $ 40,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 20, 2013 New Business 7-a 9 of 25 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Physical Beach and Pass Monitoring—Entire County 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2800 N. Horseshoe Drive Naples, Florida 34104 2. Contact Person, Title and Phone Number: Name: Gail Hambright,Accountant Address: Collier County Government 2800 N. Horseshoe Drive City Naples ST FL ZIP 34104 Phone: 252-2966 FAX: 252-2950 3. Organization's Chief Official and Title: Georgia Hiller, Esq., Coyle, Chairwoman Board of County Commissioners 4. Details of Project- Description and Location: This item is required by FDEP permit, required by law or required to maintain critical programs between required permit activities. Approval is recommended. 5. Estimated project start date: October 1, 2013 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $206,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) May 20, 2013 New Business 7-a 10 of 25 Collier County Tourist Development Council Category "A" Grant Application Page 2 Physical Beach and Pass Monitoring—Entire County PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 206,000.00 City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $206,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) En.ineerin. Fees $ 206,000.00 $ $ $ $ TOTAL $ 206,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 20, 2013 New Business 7-a 11 of 25 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Collier County Beach Renourishment 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2800 N. Horseshoe Drive Naples, Florida 34104 2. Contact Person, Title and Phone Number: Name: Gail Hambright,Accountant Address: Collier County Government 2800 N. Horseshoe Drive City Naples ST FL ZIP 34104 Phone: 252-2966 FAX: 252-2950 3. Organization's Chief Official and Title: Georgia Hiller, Esq., Chairwoman Board of County Commissioners 4. Details of Project - Description and Location: The next major beach renourishment project at Vanderbilt, Park Shore and Naples Beach. 5. Estimated project start date: October 1,2013 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $15,000,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) May 20,2013 New Business 7-a 12 of 25 Collier County Tourist Development Council Category "A" Grant Application Page 2 Collier County Beach Renourishment PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 15,000,000.00,_ City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ 15,000,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services $ 15,000,000.00 $ $ $ $ TOTAL $ 15,000,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 20, 2013 New Business 7-a 13 of 25 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Cleaning—Collier Countv/Marco Island 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2800 N. Horseshoe Drive Naples, Florida 34104 2. Contact Person, Title and Phone Number: Name: Gail Hambright,Accountant Address: Collier County Government 2800 N. Horseshoe Drive City Naples ST FL ZIP 34104 Phone: 252-2966 FAX: 252-2950 3. Organization's Chief Official and Title: Georgia Hiller, Esq., Chairwoman Board of County Commissioners 4. Details of Project- Description and Location: This item is required to maintain the beaches and is recommended for approval. 5. Estimated project start date: October 1, 2013 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $167,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) May 20,2013 New Business 7-a 14 of 25 Collier County Tourist Development Council Category "A" Grant Application Page 2 Beach Cleaning—Collier County/Marco Island PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 167 000 City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ 167,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor,Monitoring etc) Labor and Materials $ 167,000 $ $ $ $ TOTAL $ 167 000 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 20, 2013 New Business 7-a 15 of 25 AyM4ry4 y\� t'R *' / /7 FINANCE DEPARTMENT TELEPHONE(239)213-1820• FACSIMILE(239)213-1805 735 EIGHTH STREET SOUTH • NAPLES, FLORIDA 34102-6796 March 27, 2013 Gail Hambright, Accountant Coastal Zone Management Office 2800 North Horseshoe Drive Naples FL 34104 RE: City of Naples - Submission of TWO Grant Proposals; FY 2013-2014 TDC Category "A" Applications Dear Ms. Hambright: Enclosed please find an original signature copy for each of two applications. The two applications are respectively submitted under the Collier County Coastal Advisory Committee's Category "A" grant program. The applications are formatted to capture all the information suggested by the program guidelines. The applications were approved by resolution for submission by the City Council at their March 20, 2013 meeting. The approval resolution is available upon request. The two applications are for funding to support, 1) Naples Beach Maintenance project, and 2) Naples Pier Annualized Repair and Maintenance project. Our project leader, Joe Boscaglia, would be more that pleased to discuss any aspect of these applications. The City of Naples is concerned with sustainable economic growth for the region. Thank you for your consideration in this matter. Sincerely, Greg Givens,Grants Coordinator (�'ity`ref Naples-Finance Department 735 8th street-South Naple,. [1,33102 Office (23 9)213-1816 ggiWns,LA'%11j)rrt s:g0,,(µfll7f t ii'oI c:;i1;on. �../fr i/1J r/�i i•r r/77,.Y.X .4 j//i/ / ///%.f /V?, / ,///////,/ May 20, 2013 New Business 7-a 16 of 25 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION 2014 Beach Renourishment and Pass Maintenance Naples Pier Annualized Repair and Maintenance (Project Title) 1. Name and Address of Project Sponsor Organization: City Of Naples 735 Eighth Street South Naples,Florida 34102 2. Contact Person, Title and Phone Number: Name: David Lykins,CSD Director Address: 280 Riverside Circle City: Naples State: FL ZIP: 34102 Phone: 239/213-7110 FAX: 239/213-7130 Other: dlvkiins napleseov.com 3. Organization's Chief Official and Title: Hon.John F. Sorey III City Mayor 4. Details of Project- Description and Location: • Description: The activity description for this project includes labor and material for the upkeep and safety of the pier. Also included are costs for substantial re- decking of the entire pier and new boardwalk lighting. The pier is a public access beach facility as a tourist attractor and destination. The pier provides shoreline erosion control and beach preservation effect. Additionally, the public safety through the continued maintenance of the pier is of paramount importance. Repair and maintenance issues include responsibility and public safety of pier structure, deck, restrooms and storage facilities as well as water and electrical systems related to the pier's use as a fishing, tourist and beach preservation structure. • Location: The project location is at the 12 Avenue—South terminus beach end. Please refer to Project Location Map found in Exhibit A, 5. Estimated project start date: October 1,2013 6. Estimated project duration: 12 Months 7, Total TDC Tax Funds Requested: $ 475,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( X ) No ( ) May 20, 2013 New Business 7-a 17 of 25 Collier County Tourist Development Council Category "A" Grant Application Page 2 Naples Pier Annualized Repair and Maintenance (Project Title) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $_475 000 City/Taxing District Share $ State of Florida Share Federal Share $ TOTAL $ 475,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) _Pier Maintenance& Materials $ 80,000 New Pier Decking- Labor $_110,000 New Pier Decking- Materials $_275,000 New Pier Boardwalk Lighting- Labor $_4,000 _New Pier Boardwalk Lighting—Materials $ 6,000 TOTAL $ 475,000 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and cr'teria. t/i 4.eL,A. William Moss, City Manager Date May 20,2013 New Business 7-a 18 of 25 EXHIBIT A ADDITIONAL INFORMATION ELIGIBILITY: The pier structure is no more than one-half mile from a public beach facility, public access paint, and hotel or motel facilities and is on a beach area classified as eligible. ORGANIZATIONAL CAPACITY: The City of Naples will be the primary recipient and lead agency for controlling and completing all aspects and activities proposed in this grant application. The City will remain the lead agency for. the duration of funding and will be the sole point of contact far all matters related to ths proposal. The City has the managerial and financial capability to ensure proper planning, management, and completion of the project described in this application. BUDGET ASSURANCES: Dual Compensation: If a City project staff member or consultant is involved simultaneously in two or more projects, the staff will not be compensated for mare than 100% of their time for any such dual involvement. PROJECT LOCATION MAP: , , .., - ', , ,-*'.i if:Mf. 4°' ,1.4 (":'-':,,..- :17:., 1:r' - � 6 '"" . ..4,..„4 �� " a ;�z::,::,,, 4 r � ♦ I�' ' � A� x kr.n"¢Y'1' t m.r` r"1.7:44' ,. ..,,,,,.1:15.: :. ; _ „ .oifin.,r 4'r�ro p aHy q •. ... 3�r hV L5 14TeH ,"M : °� d:° A-7,- ' ' .a a �,,m,w ; AM S K x.{. '",,,...„743,-,,,,,-, .., , ,,. ,.. .. . r ` .., :.„, ..74 r ,r ',r. r r" m ...sCL+- e yAp , a,.NCCauafy May 20, 2013 New Business 7-a 19 of 25 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY"A" GRANT APPLICATION 2014 Beach Renourishment and Pass Maintenance Naples Beach Maintenance (Project Title) 1. Name and Address of Project Sponsor Organization: City Of Naples 8th Street South 735 Naples,Florida 34102 2. Contact Person,Title and Phone Number: Name: David Lykins,CSD Director Address: 280 Riverside Circle City: Naples State: FL ZIP: 34102 Phone: 239/213-7110 FAX: 239/213-7130 Other: dIvkinsia naples2ov.com 3. Organization's Chief Official and Title: Hon.John F. Sorey III City Mayor 4. Details of Project-Description and Location: a Description: This is an on-going TDC funded project for support of maintain on local beaches. The City in recent years has taken over the upkeep and grooming of TDC eligible beaches from the County. Under this project, the City removes litter, accumulation of algae, and rocks along public access beach portions of the Gulf within the City's jurisdictional limits. This is a benefit to both residents and tourist populations, and is beneficial to the preservation of the sand beach and shoreline. This year's request includes 1) maintenance, custodian, and trade workers salary and benefits for beach and ancillary facilities,2)equipment fuel & maintenance, and 3)beach cart. • Location: Signification coordination of effort continues between the City and Collier County concerning beach maintenance. The project boundary location is from southernmost State-permitted beach cleaning area within the City's jurisdictional boundary to Clam Pass in Collier County. 5. Estimated project start date: October 1,2013 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $ 132,945 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (x) No ( ) May 20, 2013 New Business 7-a 20 of 25 Collier County Tourist Development Council Category "A" Grant Application Page 2 Naples Beach Maintenance (Project Title) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 132,945 City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $_132,945 PROJECT EXPENSES: (Engineering,Mobilization,Contractor, Monitoring etc) _Maintenance/Custodian/Trade Worker Salaries _Equipment Fuel& Maintenance $7,000 Beach Cart $_12,000 $ $ TOTAL $_132,945 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. 41/„� ., j / 1, ,. - -I A. William Moss, City Manager Date I May 20, 2013 New Business 7-a 21 of 25 EXHIBIT A ADDITIONAL INFORMATION ELIGIBILITY: Beach Maintenance activities will take place on beach area that are least 80% classified as eligible under the TDC guidelines. The project boundary location is from southernmost State-permitted beach cleaning area within the City's jurisdictional boundary to Clam Pass in Collier County. ORGANIZATIONAL CAPACITY: The City of Naples will be the primary recipient and lead agency for controlling and completing all aspects and activities proposed in this grant application. The City will remain the lead agency for the duration of funding and will. be the sole point of contact for all matters related to this proposal. The City has the managerial and financial capability to ensure proper planning, management, and completion of the project described in this application. BUDGET ASSURANCES: Dual Compensation: If a City project staff member or consultant is involved simultaneously in two or more projects,the staff will not be compensated for more than 100% of their time for any such dual involvement. PROJECT LOCATION MAP: ° -,..-k °----f,g'.1 ...T.--.i i::.;?-„:•'-‘1!,.k.",:°11:',-...--,,:,...it; 'ill..°.;.,.. $'e? „ ,t,,,,,;,,,,t xt .y s.”hs . s '3 G V i+ t ' + .,.m r Z' 3� t''''‘, -,�<� , g u::",.,' f t�¢i 4 � n '. , �!.�'i :.• i p�r , a ;ate«'y'< ' 0,1?*:t/ 4 X9 . x „154,:;„,;;i, .fttjPT'+ t . s ,",p c d a aa fr •t4 f, ,,p .°,bey . van, : ;er ors a • . dd,,- :,f,...,., rs t+- • � r ' x $ i° dk 8 4 1. i µ ,,,. " '�, 4 {6++ }, � . .r ^ 's ' a# �? _ },$ ,•t r,,,,;›,,..,'"3'7( : 6 f �y j 9Ic �- ° - Y -1 Cokrtr faanM Pwpcay Aprowoce Satin tt. .f. May 20, 2013 New Business 7-a 22 of 25 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Vegetation Repair/Exotic Removal County Wide 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2800 N. Horseshoe Drive Naples, Florida 34104 2. Contact Person, Title and Phone Number: Name: Gail Hambright,Accountant Address: Collier County Government 2800 N. Horseshoe Drive City Naples ST FL ZIP 34104 Phone: 252-2966 FAX: 252-2950 3. Organization's Chief Official and Title: Georgia Hiller, Esq., Chairwoman Board of County Commissioners 4. Details of Project- Description and Location: Dune planting and exotic removal greatly contribute to a healthy beach environment. Each year the county sets aside $75,000 to repair dune vegetation and remove exotics on all our county beaches. 5. Estimated project start date: October 1,2013 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $75,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) I May 20, 2013 New Business 7-a 23 of 25 Collier County Tourist Development Council Category "A" Grant Application Page 2 Vegetation Repair/Exotic Removal County Wide PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 75,000.00 City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ 75,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Planting/Removal $_75,00.00 $ $ TOTAL $75,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 20, 2013 New Business 7-a 24 of 25 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Fund 185 Administration 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2800 N. Horseshoe Drive Naples, Florida 34104 2. Contact Person, Title and Phone Number: Name: Gail Hambright, Accountant Address: Collier County Government 2800 N. Horseshoe Drive City Naples ST FL ZIP 34104 Phone: 252-2966 FAX: 252-2950 3. Organization's Chief Official and Title: Georgia Hiller, Esq., Chairwoman Board of County Commissioners 4. Details of Project- Description and Location: This item funds County staff to manage the projects, maintain the beaches, administer the programs. It includes the CZM Manager; an Office Manager/Accountant; a field supervisory/Project Manager; and two Equipment Operators to clean and maintain the County and Marco Beaches. Included is rent and fiscal services from department fiscal staff. It also includes Administrative Indirect Fees required for administrative functions like purchasing, information technology, motor pool and human resources. Tax collectors fees are also include in this item. Approval is recommended. 5. Estimated project start date: October 1,2013 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $768,648 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? May 20,2013 New Business 7-a 25 of 25 Yes (X) No ( ) Collier County Tourist Development Council Category "A" Grant Application Page 2 Fund 185 Administration PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $_768,648 — City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ 768,648 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Funding 185 Administration $ 517,548 Indirect Administration Cost $_ 46,0100 Department Rent $ 10 000 Division Fiscal Support $ 70,000 _ _ Tax Collector Fee $ 125,000 TOTAL $ 768,648 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date May 20, 2013 New Business 7-b 1 of 20 EXECUTIVE SUMMARY Recommendation to approve work orders, purchase orders and miscellaneous permitting expenditures related to the BCC directed revised design, permitting, and construction of new restroom facilities at Vanderbilt Beach Park, and the rehabilitation and retention of the existing restroom facilities and make a finding that the project promotes tourism. OBJECTIVE: To provide improved beach restroom facilities for the public at Vanderbilt Beach Park that is cost effective in both design and construction and acceptable to the various stakeholders in the project. CONSIDERATIONS: The Board of County Commissioners directed staff on January 15, 2008 to develop a plan to upgrade the existing Vanderbilt Beach restroom facility to address overall community needs consistent with current County practices and existing beach park facilities. The existing Vanderbilt beach restrooms are approximately 15 years old, in need of significant refurbishment and are undersized to meet current public demands. Vanderbilt Beach is one of the County's most popular beach parks. Adequate beach parking exists at this location at the parking garage on Vanderbilt Beach Road. On December 11, 2012, the Board of County Commissioners approved a Settlement Agreement with the Petitioners regarding the construction of bathrooms on Vanderbilt Beach. At the January 22, 2013 meeting, the Board of County Commissioners approved a work plan for permitting, design, and construction of bathrooms at Vanderbilt Beach. All stipulations from the Settlement Agreement have been incorporated into the work plan. The work plan includes: • The rehabilitation and retention of the existing bathrooms. • A new 868 SF facility patterned after the well received new facility at Bluebill beach access; with 5 women's commodes, 3 urinals and 1 commode for men, an ADA family section with an additional commode, and a janitors closet. • Provision of additional shower and foot wash facilities, additional boardwalks connecting the new facility with adjacent sidewalks and the existing facility completely encapsulated by existing and proposed landscaping. • An "at grade" construction to conform to the requirements of the various stakeholder citizen groups. • An expedited schedule for the rehabilitation of the existing facility and for the permitting and construction of the new facility. The County Manager assigned the management of this project to the Facilities Management Department, which also oversees all Parks and Recreation projects. In the efforts to provide immediate improvements for the beachgoers this spring, the following work has already been contracted and completed: May 20, 2013 New Business 7-b 2 of 20 • Temporary, portable restrooms were rented for approximately six weeks, while the existing facility was out of service for renovation. • The complete interior of the existing restroom facility was remodeled, including all new lavatories, toilets, sinks, and hand driers. • The exterior of the building was completely repainted. • The existing facility was re-opened prior to the Easter weekend. Also in the effort to expedite the project, a design firm was retained to re-design and re-permit the revised project, and to provide complete contract documents for construction. All required permit applications, with the exception of the CC Building Permit, have now been submitted, and we are awaiting comments before submitting for the Building Permit. FISCAL IMPACT: Funding up to the original approved amount of$919,726.13 from Tourist Development funds is available and appropriated for the project within the Beach Park Facilities Capital Projects Fund 183. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office, requires majority vote, and is legally sufficient for Board action. —CMG ADVISORY BOARD RECOMMENDATION: The Parks and Recreation Advisory Board previously approved this plan on February 18, 2009 by a vote of 4-0, and unanimously approved the new plan at the meeting in February 2013. RECOMMENDATION: That the Tourist Development Council: 1.Recommend approval of the work orders, purchase orders and miscellaneous permitting expenditures related to the BCC directed revised design, and construction of the new Vanderbilt Beach Park Bathroom facilities, and the associated, permitting, easement modifications, recording, construction, and other related expenses estimated at $873,000. The final construction contract award will be brought back to the TDC for separate recommendation. 2.Recommend approval of the rehabilitation of the existing restroom and related expenses at an estimated cost of$42,923. 3.Make a findin g that the project promotes tourism. PREPARED BY: Hank Jones, Principal Project Manager, Facilities Management ATTACHMENTS: Revised SDP Plans. 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Y » '4 :,t41%' s : ,. 3 y , ,a.. a x , .i:.T > '"' ;9Eic;`x; ,r s• # t r f„.4..,,,,411,- s w r ¢ j :4... » .z s .+ ,,,u',»'t:?. ,;.«3 to €T" t... a .r . i,�Mrt.:xva.t•s3� I. � �{i 1 ,4 n4 T ki:^:`t: May 20, 2013 Tourism Staff Reports 10 a-g 1 9474 Naffs Matt o Island I)ll ECT()lt'S REi/()RT Recent Activity-April- May 2013 Sports Council of Collier County Board Meeting FGCU Resort & Hospitality School Advisory Board Meeting DMAI Accreditation Standards Committee Conference Call Visits with Florida Legislative Delegation via phone & e-mail on tourism issues Tamiami Trail 85`h Anniversary Parade and Festival, Everglades City Lee County Airport Authority and Lee VCB marketing teams to discuss air service marketing Lee VCB Tourism Week celebration Collier Tourism Awards Luncheon Arts Naples Opening Event Experience Lab- Columbus OH May 20, 2013 Tourism Staff Reports 10 a-g ��� �' s5i r 2 !tame ' A�-tt tx)I ti NA" veritimie ALES I)EPA 2't'M ENT - Debi 1)eBencdetto New Product Development • iDSS Training planned and implemented for May 13 & 14- Staff • Meeting Planner flyer information sheet is being updated • New trade show screens are in the making • An offer was made to a new administrative assistant for Sales and is pending a start date. • Leadership Marco—Debi is planning Hospitality day for LM class of 2013 Familiarization Trips • Two local sites/one itinerary • Pitch to Professional Services Council, Financial & Insurance Planners Council and Public Relations Society of America to bring groups here for future conferences 2014, 2015 — these conferences if contracted in the destination will bring over 70 Meetings planners, Financial, Insurance and corporate executive decision makers, planners and travel writers to the area. Hosting them will expose us as a destination for future meetings that these prestigious VIP's plan. The CVB is supporting these events and working with the hotels and planners to get them here. • Travel Impressions Fam —Travel agents with American Express Travel companies 10 agents coming June 3 & 4. Trade Shows • Springtime PCMA show May 15 & 16—DC show • Meetings& Incentives International Planner show—Palm Beach May 28-June 1 • Two other shows are in the planning stages for June RFP's and Booked Business • Current report dates - sent out 13 Rfp's leads to partners for a potential $1.8 Million • Booked 0. Lost 11 groups to other destinations for various reasons(rate and seasonal availability). Pending groups 86 open leads $11 Million in potential economic impact. Sponsorships RFP Enhancements • Hosted the Destination Marketing International Association event in Goodland and at the Marriott Marco Island Beach Resort • We approved 1 new request for RFP enhancement funding for this period requesting$12K in funding. We have two in contract negotiations; we turned definite 2 groups and lost 1. May 20, 2013 Tourism Staff Reports 10 a-g et* '111t PI MA(: REt.,ATIC)NS & C()MMt 1CA"['IONS - ,lo ell Moths & Angela Mine Department Activities/Projects • Pet Friendly Travel FAM May 16-19. • VISIT FLORIDA Hispanic media event in Miami attended by PR manager. • VISIT FLORIDA Montreal event attended by PR manager. • VISIT FLORIDA Toronto event attended by LHA team member. • PRSA Travel & Tourism Section Annual Joint Conference with Society of American Travel Writers, May 20-24. • Annual Tourism Week industry briefing and awards event. • Social Media—Facebook and @ParadiseCoast Twitter • Outstanding extra effort by PR Assistant Angela Aline: o In addition to her regular full time job, took on responsibilities of departed Sales Dept. employee including: • Processing all purchase orders for Sales Dept. including RFP enhancements • Processing p-card expenses for additional department • RSVPs and organization for annual tourism awards event • Reviewing all applications for replacement Sales Assistant position and participation in all interviews along with Debi DeBenedetto and Jack Wert o Angela's regular activities included: o Media familiarization trips : • Organized full two-day itinerary for Lauren Jarvis, Wild Travel magazine, UK • Multiple requests for assistance for Trish Utter, Good Life magazine, Tallahassee o Organized the tourism department contribution to the Viva Florida 500 Time Capsule event. o Participation in quarterly Advisory Roundtable meeting, taking notes of discussions for future reference. o Participation in all organizational meetings and activities relating to the arrangements for the annual Tourism Awards Luncheon, which took place on May 8. o Organizing the tourism department contribution to the Viva Florida 500 Time Capsule event. o Attended PRSA Gulf Coast Chapter monthly luncheon event along with JoNell Modys o Attended PRSA Gulf Coast Chapter board meeting, in capacity of secretary of Chapter. May 20, 2013 Tourism Staff Reports 10 a-g -0 t vac 144 ,'^^-: o Angela and JoNell participated in RFP meeting regarding hosting PRSA Annual Travel & Tourism Conference for 2015 • PRSA April chapter meeting with Imagine Solutions Conference • PRSA May chapter meeting presentation Capt. Chris Desmond of the 10,000 Islands Dolphin Project—highlighting partnership with the CVB on major international publicity and recognition by National Geographic and many other pubs over the past 6 years • News Releases o Destination release for VISIT FLORIDA media events in Toronto & Montreal o Paradise Coast Tourism Star Awards Media Alert o Paradise Coast Tourism Star Awards • Publicity—Excellent coverage including: o Local coverage of annual tourism awards o COVER STORY—AirTran Go magazine—A Family Affair, cover story for the May 2013 issue of this inflight magazine features a story including a father/son reunion on Marco Island and exploration of Southwest Florida. Cover photo with Sea Gone Fishing (www.marcoislandfishing.com) o Sympatico.ca—Major Canadian travel website—another article from Sandra Bellefoy as a result of an earlier FAM visit—this one features Naples. o VISIT FLORIDA CANADA MEDIA MISSION—immediate post-event coverage: • Toronto Star Travel editor Jim Byer's blot;about Toronto media reception includes mentions of Inn on Fifth upgrade; Dolphin Explorer experience from Marco Island • Tourisme Plus (Quebec-based travel trade magazine) Coverage of Montreal media reception includes call out in copy and photo for the Everglades. • Other coverage to come based on conversations with attending media including but not limited to: • Doctor's Review (Canadian magazine for physicians)—coverage of`Naples for Families.' Last year's feature on the Everglades that CVB staff facilitated very well received. • Research for new Media Monitoring system agreement • Updates to local/regional media lists • Website o Update Beach Conditions page o Add events; Tag selected events to show in Featured Events o Add new listings & upload info to fill in account o Analytics Meeting May 20, 2013 Tourism Staff Reports 10 a-g Nap hr*Nlartolkl rs t • Social Media o Facebook posting & interactions— 100% in-house PR team o Twitter @ParadiseCoast main destination account—50% in house • Paradise Advertising o Client rep onsite for photo shoot o Photographer selection for photo shoot o Review and suggest edits for new Spring/Summer campaign web landing page • Lou Hammond& Associates o Work on Pet Fam o Coordinate LHA participation in Canada event o Team conference calls • Partner meetings News Releases • Paradise Coast Tourism Star Awards Media Alert • Paradise Coast Tourism Star Awards • State of the Industry Report—posted in the online media center • Paradise Coast news releases included in the leave-behind flash drive press kits for VISIT FLORIDA media events in Canada. May 20,2013 a E Tourism Staff Reports 10 a-g . , 6 oicRi tia ra 4a►t,rr*l l nd +.arslatk-% r- FILM O$z `EC;L —Maggie McCarty° PRODUCTION NOTES • Mercedes-Benz USA — commercial Shot campaign primarily in the Logan Woods area • Hooked Up with Tom Colicchio — web series Tom Colicchio (world renowned restaurateur, perhaps best known for being a judge on Top Chef) journeys around to elite fishing destinations chatting about food, travel and life WORKING LEADS • Belgian Lotto — tv commercial • Valencia Motion Pictures — indie film Awaiting permit filing • Joker Productions — German reality tv show Season 5 of the popular show "Die iessens "follows the glamorous Geiss family jet-setting lifestyle adventures (Season 4 was followed by more than 27 mil viewers) .Moved to 2014 season • 25 — working title indie film Met with writer/producer re: permitting, locations, etc. • University of Miami — student thesis film Moved to Summer 2013 • "The Shallows" — indie film The OFE has had no re-application for tax incentive • KCS Prods. — indie film Preliminary casting has begun Follow-up with producer on incentive legislation • Peter Anthony Group — indie film "Hybrids" May 20,2013 Tourism Staff Reports 10 a-g OPERATIONS • Issued film permits • Location library upload • Lead/inquiry response • Monthly Revenue Tracking Followed-up with activity worksheets to clients Recorded data • Client Management • -Opened a production file for each inquiry • Create content for social media (Twitter, FaceBook, Linkedln) • Annual Tourism Luncheon 5 /8/ 13 • Location scout/logistics for CVB/Paradise photo campaign MEETINGS/ CONFERENCES • Film Florida Annual Board Meeting — Coral Gables, FL This year's annual meeting is in partnership with CAMACOL (Camera de Comercio Latina/Latin American Chamber of Commerce USA) with a goal to promote and build the independent film, media, production, and digital industry in the State of Florida • FL Film Commissioners Council • Miami Media Conference-An international production forum to discuss new avenues of financing and development in entertainment • Conference call with SON: Spirit of Naples project director • TeleMundo tour Headquartered in Hialeah, this network is the second-largest Spanish-language content producer in the world and is now a part of NBC/Universal. Over a million viewers tune in each week to watch TeleMundo's prime-time programming May 20,2013 Tourism Staff Reports 10 a-g V 8 '' a}krs \LttraWand iro. t,se �s SP()RTS C O NC'il, —Chris O'Brien Events Booked USSSA Baseball July 17-21, 2013, 1,200 visitors, 900 room nights, $540,000 direct spending. Anticipated Totals 1200 visitors, 900 room nights, $540,000 direct spending Events Hosted Florida Fire Junior Sharks Spring Soccer Classic, May 4, 2013, 400 visitors, 250 room nights, $168,750 direct spending. ASA C Qualifier Adult Softball, May 3,2 013, 480 visitors, 260 room nights, $216,000 direct spending. Sweetbay Memorial Cup Soccer, May 25,2013, 1500 visitors, 725 room nights, $506,250 direct spending. EVP Volleyball Pro Am Island Tour, May 25, 2013, 100 visitors, 50 room nights, $30,000 direct spending. Anticipated Totals 2,480 visitors, 1,885 room nights, $921,000 direct spending Events Pending EVP —Sunshine State Games Sand Volleyball, July 2013, 250 visitors, 100 room nights, $75,000 direct spending. New England Prep Lacrosse, March 2014, 660 visitors, 1,000 room nights, $270,000 direct spending. Stand Up Paddling Event at Naples Beach Hotel, June 14-16, 2013 MEETINGS ATTENDED National Association of Sports Commissions (NASC) Annual Tradeshow and Symposium in Louisville, KY. At NASC, Meet with multiple national governing bodies and events right holders; including: May 20,2013 Tourism Staff Reports 10 a-g 9 9fR,.4 A 4er Mot tx hiAnd ' ,. F i t" 3'A `fretat-b t 1,4Zof t Nrts144•1x Color Run, ISA Softball, Nations Baseball, USA Ultimate, Orienteering USA, Red Frog Events, AAU, Rev3 Running events, USSSA Florida Junior Golf Tour, Symetra Tour (LPGA). Met with Elite Tournaments to discuss National event in Lacrosse and/or Soccer. Hosted youth Girls and Boys Volleyball Tournament, The EVP Spike and Splash Junior Volleyball tour at Vanderbilt Beach. Assisted Riptide Volleyball and EVP pro with event setup and administration of event. Met with Suzanne Portner of Paradise to discuss options for improvements for the athletesinparadise.com website. Held meeting with Eident Sports Marketing to discuss future events in Collier County. Eident runs marathons and races throughout the country. Discussion also included ideas concerning golf visitors and high end golf trail concept. Met with IDSS representative Caron Bell to discuss system, see new upgrades to the system and improve reports and usage of the database. Attended Annual Florida Sports Summit and Florida Sports Foundation board meeting in Clearwater Florida with Florida Sports Foundation. Reviewed event paperwork for Parks and Recreation department events and discussed ideas how to streamline paperwork for event promoters. Followed up with Jim Carnike to assist with the Naples Beach Paddle Fest taking place June 14-16, 2013. Event is hosted by Naples Beach Hotel and Golf Resort and includes sprint and distance race. Race will be featured and promoted in Stand Up Paddling Magazine. Prepared press release for EVP Volleyball event for May 2013. Top 16 women's players will compete for title on Memorial Day. Met with ASA State directors and attended ASA Qualifier at North Collier Regional Park. Attended CVB Tourism Awards Luncheon and presented Ralph Pryor with "Sports Star" award for his dedication to bringing over 200 sporting events to Collier County. May 20,2013 Tourism Staff Reports 10 a-g ktind r 1 4 r rrrh tao1 '4"*.s.-.• r tort,<flr's L lit art,... . ..- Nr *, jr ,,......., *..* . . ()MM A( .. 1K RFPRESENTATIVES- ()c--- -,.h Nle('ullagh HIGHLIGHT OF THE MON114vil.; ., au."1"". '- •.'ci;,, ,\.1%-„ ,,- , , ,_. ...,4„,, , T-'' ,' s,--,- 1'.,'''''''-4,;;;*4.,-:,-i'R'.- ' :% ' , '' *'",'''t'4' ...' 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Upcoming Events DATE SPECIAL EVENT LOCATION May 8th Visit Florida tour operators advisory meeting London May 9th Visit Florida tour operators advisory meeting Dublin Ireland May 9th Visit USA Travel Agents Appreciation Event Ireland May 10th Visit USA meeting Ireland June 9-13 Pow Wow Trade Show Las Vegas June 26-29 IAGTO North American Convention Paradise Coast July 3-4 V USA Travel industry & media events London July 9th Travelmedia Ire—summer USA themed event Dublin May 20, 2013 „I Tourism Staff Reports 10 a-g MARKETING/SALES/PROJECTS & ACTIVITIES: IAGTO— North American Convention June 2013 A KEY FOCUS DURUNG APRIL HAS BEEN PREPARATION& Planning for the June Convention with considerable outreach to our industry partners. We have engaged at many levels to ensure we are fully prepared to execute this event including pre & post tours, registration & sponsorship. Ongoing meetings with IAGTO are on track & over 100 tour operators & almost 200 suppliers have confirmed attendence. Additional meetings with other sponsors have proved successful & are awating confirmations from Virgin Atlantic, Hertz car rental & Moet Hennessy. Further planning for the transportation & dine-a-round experience on 5th Ave & 3rd St are in place &we are workin with the CVB to ensure exact staging requirements meet expectations. negoiated with IAGTO to secure the payment process via their office & assisted various IP's on cost issues. Visit USA Travel Agents Appreciation Event - Dublin PROACTIVLLY WORKED TO SECURE CO-OP PARTNERS INORDER TO SUPPORT THIS EVENT AS A MAIN SPONSOR. OMMAC OUT-REACHED TO A COMBINATION OF INDUSTRY&CONFIRMED CO-SHARE WITH FT MYERS, PLUS IN-KING SUPPORT TO THE VALUE OF $4,000 FOR A TRAVEL AGENTS INVENTIVE PRIZE WITH VIRGIN ATLANTIC, DOLLAR CAR RENTAL, WITH ACCOMMODATION AT INN ON FIFTH& FT MYERS. OVER 100 TOP SELLING N.AMERICAN TRAVE AGENTS ARE DUE TO ATTEND THE EVENT IN DUBLIN NEXT MONTH. Travel Mole - coverage distribution. Ongoing review of the various videos for placemnet over the next few months as the golf season start to open up in the UK. The aim is to release the videos with a specific story to ensure & encoureag the trade to view the vidoes. NATS— North America Travel Services THE FULL DATA BASE OF THE WAITROSE PROMOTION HAS BEEN PASSED TO NATS, THEY WILL CONFIRM DATE FOR THE FOLLOW-UP EMAIL BLAST HIGHLIGHTING SPECIAL BOOKING OFFER FOR HOTEL PARTNER- NAPLES BAY. THE EMAIL BLAST IS FOR DISTRIBUTION TO THE OPT-INS & NATS FULL DATABASE. FULL RECAP OF THE PROMOTION TO FOLLOW. POWWOW-JUNE ON GOING PLANNING TO ENSURE FULL PARTICIPATION AT THIS EVENT. ALL APPOINTMENTS ARE REQUESTED AND COMPLETE. TRAVEL AGENTS AWARDS -LONDON ATTENDED THIS LEADING TRAVEL INDUSTRY EVENT WITH OVER 400 DECISION MAKERS IN ATTENDENCE. PROVIDED AN EXCELLENT NETWORKING OPPORTUNITY& HAVE SECURED ADDITIONAL PROMOTION WITH BARRHEAD TRAVEL SCOTLAND. BA/BA HOLIDAYS CO-OP V. FLORIDA CAMPAIGN THIS CO-OP V FLORIDA CAMPAIGN IS NOW IN MARKET& IS ALREADY DRIVING FORWARD& LATE BOOKINGS INTO PARADISE COAST. A FULL BREAKDOWN ON ROOM NIGHTS& BEST PERFORMING HOTELS TO FOLLOW. THE TRAGIC INCIDENT OF THE BOSTON BOMBS WERE HIGH NEWS COVERSGE& May 20, 2013 Tourism Staff Reports 10 a-g A + 1 F ey ° �.1 it�t#3,, t 1 1.24' ON SOME OF THE SAME PAGE PLACEMENT IN THE PRINT MEDIA-BA HAVE CONFIRMED THIS DOES NOT SEE TO HAVE IMPACTED ON THE CAMPAIGN. VIRGIN HOLIDAYS CO-OP V. FLORIDA CAMPAIGN ALL ACTIVITY NOW COMPLETE&THIS CAMPAIGN IS NOW IN MARKET-RESULTS ARE NOT AVAILABLE AT THIS EARLY STAGE-TO FOLLOW ELEGANT RESORTS -FORTHCOMING VISIT-JUNE AFTER A CONSIDERABLE TIME DURING THE PAST 18/24 MONTHS ENCOURAGING THIS HIGH-END TOUR OPERATOR TO INCLUDE MORE OF THE NAPLES, MARCO ISLAND PRODUCE-THE UK OFFICE IS DELIGHTED TO CONFIRM A FAM VISIT IN JUNE. WORKING CLOSELY WITH THE PRODUCT MANAGER TO SECURE THE SITE VISITS TO MEET THEIR REQUIREMENT. THE UK OFFICE PREPARED INDUSTRY PARTNER OUTREACH ACCORDINGLY&COPY TO THE CVB WHILE WORKING TO CONFIRM THE FULL ITINERARY FOR THE TWO DAY VISIT. May 20, 2013 Tourism Staff Reports 10 a-g r 44, 13 aof tS:apar8 MAR UTkta d 4i '264 Public Relations & Media Correspondence General media liaison to promote Paradise Coast Ongoing Social Media— Facebook and Twitter CONTACT ACTIVITY RESULT Wild Travel Magazine/ Following the Visit Florida OMMAC has requested two nights (25 NatGeoTraveller.com Media Mission, OMMAC is and 26 April) accommodation in Marco liaising with Lauren for two Island and Everglades, as well as wildlife Lauren Jarvis commissions in Wild activity. Travel Magazine and NatGeoTraveller.com. OMMAC also recommended a hosted lunch in Naples with CVB. OMMAC coordinated a full itinerary and contact details for the 3 day trip. CVB met with Lauren and travel is now complete. OMMAC is liaising with journalist and has received some feedback. `Thank you so much for making us feel so welcome! Lovely to meet Jo and Angela today and thank you for lunch and the goodie bag. We really enjoyed our time in Naples exploring 5th Street, Bayfront and the marina area in Naples Bay -we even saw some dolphins at the pier. It's a beautiful place and the beaches on the island are fantastic, too. We had a nice surprise at the hotel - a personalised engraved cheese board, which we enjoyed with a glass of wine watching the sunset from our balcony - so all in all a really lovely day! We're both very much looking forward to the Everglades activities, too.' May 20,2013 Tourism Staff Reports 10 a-g VI" The Independent Readership is 215,045 for OMMAC confirmed accommodation the national broadsheet support—travel completed. Chris Leadbeater paper. Coverage will include an OMMAC liaised with Chris for feedback Alternative Florida feature which was glowing and have passed on with Naples inclusion to CVB. The trip went splendidly. Naples was the perfect start to the itinerary, and will be a perfect start to the piece. Obviously, my time was limited - I arrived well after dark, but I buzzed around in the morning, and saw plenty of the town. I looked at the shops on Fifth, got a feel for things, and took in a couple of the beaches. And the hotel was great.' OMMAC has arranged a coffee meeting with Chris the 8 May. Cara magazine - (in-flight Readership is 1.3 million OMMAC confirmed accommodation mag for Aer Lingus) for the Irish inflight support and activities—travel complete. magazine. Coverage will Paddy Woodworth include an eight page OMMAC has liaised with CARA for Richard Gilligan feature on the Everglades feedback and is following up in advance with credits to of feature coverage. accommodation and CVB site Selling Long Haul Laura is preparing to write OMMAC liaised with Laura to provide a feature on Florida with information and news for a Florida feature Laura Gelder focus on Paradise Coast due out summer 2013. Harper's OMMAC met with the new The special travel supplement with the deputy editor of the luxury January issue was discussed at length for Sasha Slater lifestyle magazine pre/post cruise holidays and luxury beach destinations. OMMAC following up Telegraph magazine OMMAC met with the The Everglades were discussed for magazine's features editor Jessamy's Eco Warrior column as well as Jessamy Calkin Paradise Coast for the January travel special and the weekly 'four of the best' page. May 20,2013 Tourism Staff Reports 10 a-g 2, 153 Mot<i i+3,n1 _ Neil Davey OMMAC met with prolific OMMAC discussed the culinary scene in travel writer and blogger Paradise Coast, seafood in particular and Neil Davey. the great explore opportunities in the area for Escapism magazine and on Neil writes for the Lambshank. Independent, Guardian, Metro, Square Mile, Neil would love to do a road trip hitting Escapism as well as his every meal along a map of the coast and much loved food blog The profiling producers and chefs. OMMAC to Lambshank Redemption follow up on potential dates. Social Media: Ongoing - continue to OMMAC is progressing social media Facebook and Twitter develop the Paradise proposal with ideas to generate room Coast UK Facebook page nights and increased traffic across and Twitter account. platforms. OMMAC has been posting and retweeting the Guardian's live Florida trip to drive traffic to both Facebook and Twitter and gain more followers. The Twitrip is reaching over 1.2 million accounts per day and nearly 3million impressions per day. May 20,2013 E Tourism Staff Reports 10 a-g 44 16�° . t tt 1 f < �. DIA MONDF EUROPEAN REPRESENTATIVES I'ATIVIEaS -- Stefanie Paul, Natasa Manic Tour Operators o FTI: Secured training session for their reservation team in their head office in Munich for June 12, 2013. o FTI: Received results for the radio campaign: our promotion has been on air for 12 days on radio station RPR 1 and the trailer has been featured appr. 60 times. The homepage with the raffle created approx. 5.000 clicks and approx. 2.000 have gone further to our microsite. The media value for this promotion is approx. 120.000 Euros. In May we will continue with a travel agency display promotion to push bookings for summer again. Considering what Ulrike Grube said during ITB meeting, this might attract last minute bookings. Also received contact of the winner of the trip: Kristina Scherer. We have provided her with information material for her trip. Unfortunately we had to learn that the planned newsletter with "Ab in den Urlaub.de" that was part of this negotiated package has been placed at the end of February without our notice or approval. Also the newsletter only featured the Keys' hotel. We informed FTI that we do not accept this behaviour and asked them for a suggestion to solve this problem. o Canusa: Approved layout and input for the Vacation Builder. We made sure that the diversity of our area is well communicated and provided our latest logo. Also Visit Florida managed that the VIP regions get an additional Point of Interest and are well represented on top of the entire page. The project is planned to go online and being marketed in May. o Thomas Cook/Neckermann Reisen: Contacted Yvonne in order to coordinate a sales training for their reservation teams. We learned that the group is currently undergoing a change in set up of the reservation and sales teams that will be outsourced. Therefore there are no frainings possible in 2013. o America Unlimited: Timo placed a Fly&Drive combination New York/Florida for 12 days in their own newsletter from March 27 on. It includes a 1 night stay in Naples and is the first offer placed on the page from a total of 4. The newsletter goes out monthly to 130.000 subscribers and was free of charge for us! We recognized that the Naples hotel (Gulf Coast Inn) was not featured with a picture so far, so we requested pictures from the hotel and provided them with these. They included them now at the description of this trip on their website. May 20, 2013 Tourism Staff Reports 10 a-g 17a tvaptcA .totoIkIand o Explorer Fernreisen: In their newsletter from April 02, 2013 they featured a Florida Fly&Drive offer combined with some hotel offers. Marriott Marco Island has been part of the listing of hotels where they offer specials like "5 for 4" nights. We did not pay for this newsletter that was sent out to 40.000 subscribers and normally costs 1 .000 Euros for a destination to be featured. o TUI: Received booking numbers for winter 2012/13. They report a tremendous increase of 240% which puts them up to over 4.000 roomnights now. However, the comparison to 11/12 is not totally correct as in this period they moved the month of April into the winter season for the first time. In previous years this traditionally strong month was always part of the summer season. This might also be a reason why summer '13 numbers are currently down by 14%. o TUI: Confirmed marketing package of 6.500 Dollars for a TUI Newsnet article combined with a newsletter on one of their travel agency chain portals, TUI Leisure Travel. Also provided input already like text, images and logo. o Skytours, Switzerland: Secured and confirmed joint marketing activity that includes a feature in the Skytours newsletter that is sent to a total of 65,000 consumers in Switzerland on May 24, 2013, and will lead to a landing page that features a detailed travel report on the NAP area. RO will write this travel report after her personal fam trip to the area in April. Additionally there will also be a logo banner that will lead to the landing page and on top we could secure a post on the skytours facebook page that again links to the travel report. o Flextravel, Switzerland: Confirmed sales training for their reservation team in their head office on May 29, 2013. o Knecht Reisen, Switzerland: Secured and confirmed sales training for their reservation team in Aarau on May 29, 2013. Travel Agents o TUI Reisecenter: Assisted Monique Sassine from TUI ReiseCenter in Switzerland with detailed information about fishing possibilities in the NAP area, more precisely Marco Island. We have recommended 3 different tours to her. o DERPART: Assisted Thomas Norhausen with detailed information about airboat tours in the Everglades including recommendation of 3 tours as follow up to the Visit Florida roadshow. o Sales Training: Secured and held sales training for 7 agents of the Explorer Fernreisen sales office located in Stuttgart on April 05, 2013. o Dinner Event in Dusseldorf on April 16, 2013: 22 agents May 20, 2013 Tourism Staff Reports 10 a-g 18 i,„Aptin Ntsrt to,lklAnd frs vtigioirt EVENTS o Fam Trips • RO Personal Fam_Attended a personal fam trip in the NAP are from April 07-10, 2013. Doubletree Suites Naples hosted 2 nights and Hilton Marco Island 1 night. Organized and attended site inspections at Doubletree Suites Naples, Park Shore Resort, Gulfcoast Inn Naples, Red Roof Inn & Suites and Boat House Motel. Organized and attended the Dolphin Explorer tour on April 09, 2013. o Roadshows • Visit Florida Roadshow: Participated in the TA evening events and TO training sessions that took place from April 15-19, 2013. Event Number of Attendees TA Evening Event Hamburg 60 CAN USA TO Training Dusseldorf 11 TA Evening Event Dusseldorf 76 DERTOUR TO Training Frankfurt 26 TA Evening Event Frankfurt 76 Kuoni TO Training Zurich 14 TA Evening Event Zurich 51 Hotelplan/Skytours TO Training 21 Zurich Details have yet to be provided by Visit Florida. Follow up will be done in the quarterly report. MARKETING o Visit Florida Blog: Secured and published a travelog on Visit Florida official Blog about a tour with the Dolphin Explorer including images. Besides the Blog site, a link to it will be published on Visit Florida's as well as our facebook page. o Facebook: Continuous maintenance of the facebook page. o Website: Provided Jack with more links for the homepage. For Thomas Cook not able to give an online link directly to our hotels May 20, 2013 Tourism Staff Reports 10 a-g 4' 'Nark*MAtt WAnd OTA project: Started researching possible links to important OTAs in Germany. We will put together a report until Pow Wow the latest. o Airberlin: Stayed in contact with the German office in order to assure timing. Unfortunately Mrs. Fachr has been out sick for more then a week and the project was on hold for that time. In order to be well prepared when the campaign starts we looked already at changes that need to be made in comparison to the last campaign: • Received new logo from Paradise • Need to request new picture and TV material from Paradise • Requested approval for the text on the microsite: can the boxes stay as last time? • Requested update on events from Jonell • Contacted the Doubletree Suites for the needed certificate of 3/4 nights. • Provided airberlin with the contact of the new rep for Fort Myers ADMINISTRATIVE/OTHER o Brochure fulfillment: a) Inquiries generated through website: 14 b) Direct inquiries: 02 c) We have sent 30 copies of the German Visitor Guide and Map to the Tour Operator Faszination Fernweh. Additionally we have ordered another 70 copies of both via PhaseV to be directly sent to them to be distributed with their travel documents d) Following the Visit Florida roadshow, we have sent 50 copies of the German Visitor Guide and Map to the North America specialist CRD International to be distributed along with their travel documents. e) Also following the Visit Florida roadhsow, we have sent 20 copies of the German Visitor Guide and Map to Boomerang Reisen in Switzerland to be distributed along with their travel documents. f) We have sent out 5 copies of the German Visitor Guide and Map to Jana Giebe turismo service Munich. She was attending the Willy Scharnow fam trip last October and after a nice conversation over the phone, she has stated that it is easier to sell trips to the Paradise Coast ever since she has personally experienced it. o Reiseburo WINTRAKEN flugcenter: Supported the travel agency in doing an information evening event for clients, Kermax Reiseburo May 20,2013 Tourism Staff Reports 10 a-g . 20.��+'$44 r‘ afar crlklancfi .t gs .xi#i$ 'c1 YabC i:s4:'. vaio I vt94,441 TV: Provided the travel agency consultancy with the current Paradise Coast video. They are currently working on implementing a media library for travel agencies to be used on window displays, tv and social media. o Pow Wow preparation: Prepared list of TO accounts for DACH and BeNeLux market that we would like to meet at Pow Wow, in order of priority. o Round table sessions: Contacted our Key Accounts on the DACH market in order to coordinate an ideal period to conduct the round table sessions in cooperation with Walter Klages and the Bradenton CVB. The proposed period between September 23 and October 3 are not ideal, as both, the German and the Swiss TOs, are still in the middle of the brochure launch. The majority of the contacted accounts stated that the best time to do the sessions would be either beginning of August or as from mid of November. Awaiting JWs feedback if we should start to confirm the dates with the TOs. o Boat House Motel: Contacted Florida's Island Coast Hospitality Management Steven Futo with regards to high res images of the Boat House Motel. For the first time, they have been included into a German TO's brochure (Explorer Fernreisen). We have included them into the TO training presentation. o Paradise Ads: Supported the Paradise Ads team in the makeover of the German visitor guide. We have proof read it several times, made recommendations for changes and have approved the final version. Thus, we have requested the new Paradise Coast logo design from Paradise Advertising in eps and jpg format to be included in future marketing campaigns. o Contact to Naples Partners: Contacted Jen Friede for Bellasera and Park Shore Resort, Steven Gyorkos Inn at Pelican Bay and Caroline Kissel Hilton Naples, to follow up on the Visit Florida roadshow, which they have sponsored gift certificates for. Also, we have contacted Jennifer Miller, Doubletree Naples in regards to a gift certificate for the Air Berlin raffle and they have agreed to sponsor a 3 nights stay. HIGHLIGHTS IN MAY Sales training at Knecht Reisen in Aarau on May 29, 2013 Sales training at flextravel in Zurich on May 29, 2013 Skytours newsletter sent out on May 24, 2013. Sales Calls in Hannover and Bremen May 13-17, 2013. Supercomm Mailing Social Media advertising campaign on facebook May 20, 2013 Tourism Staff Reports 10 a-g , o Or ,%tArert1+LI r,tgl fir% VISITOR (i \:TE t REPORT- Nancy Kerns • Worked with Rachel Mosby, the CVB intern the first week of April. Rachel got exposure to the visitor center and assisted guests, went on visitor center appointments to drop off materials, toured the Marco County museum while we were there, assisted with the group visitor tour and attended the Florida Gulf Coast High School Career Fair with me. • Coordinated and conducted a two hour tour of Naples for a group of 30 visitors. This tour mirrored the trolley route. A volunteer helped me coordinate the tour. • Working on summer FAM trips for full time volunteers. • Coordinating efforts with The Chamber and Paradise Coast TV for a video loop of Collier County to be shown on visitor center TVs. • Interviewed six individuals for volunteer positions at the visitor center. • Attended CVB Roundtable, Chamber and CVB staff meetings, Wake Up Naples, CVB tourism meeting, RSVP Board meeting, Business After 5, BID marketing meeting and TDC meeting. • Coordinated April Business of the Month, Lutgert Insurance, for The Chamber and Board of County Commissioners. • Distributed materials to Collier County visitor centers. • Managed operations of Naples Visitor Center. YTD Visitor Center Statistics April- Jan-13 Jan-12 Feb-13 Feb-12 Mar-13 Mar-12 April-13 12 Big Cypress 5,736 6,401 7,950 7,943 8,693 7,226 5,250 4,308 Oasis 13,941 13,601 13,542 17,595 13,632 16,638 8,389 9,603 Everglades 9,225 11,000 8,424 12,840 12,991 18,300 8,675 10,810 Immokalee N/A 198 1,105 227 402 361 1,200 367 Marco 942 1,033 1,159 1,465 1,121 1,011 750 482 Naples VIC 5,379 4,397 5,605 5,399 5,015 4,383 2,722 2,685 TOTAL 35,223 36,630 37,785 45,469 41,854 47,919 26,986 28,255 'O i O O O O O O O O O O M `° a N CI, U v� o o o o0 o © o c 6 cn as 0 a N ? Y © 0 © v, v, N o o O o CC al E © N 4 o 00 © © WI CO 1 0. p o a N U) ci t3 N a.) Is- a o o 0 o 0 o 0 0 0 0 >4 w 4- t _ @ ° k Q C • - O O O O O O O O M O O O O O O O O O O O' O O O O O O O O n O r/, O O O O O O O O O E w 0 O O O O O O co O — O O O O O O O O O co co 0 V u O vi o 6 t� vi V 69 r 69 d' vi O 69 O vi 69 69 — 4,O R Q O O V, N M S Vl v., v, E © o v, oo 'C v r.W 6�9 N6-+ 6�9 CA 669 6M9 EA vi R 0. 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L C( N V p .r �U `r) o a b co co cD M co -. .V., a. O M V N M N o. n C Cy0 N cp 7 M M 4 O' `O • V .. a • .- .� CO a- a — ON 00 N ,-.. 00 •V 000 o °_° O N N o a 00 N O N •, o o O o 0 0 0 0 z a .E W = 00 o en O 0 V1 O o O o O V1 0 �O O O O O oo O V' O O O o O O O N O N 0 D\ O M O o0 O O O O O N O — o p R Q 7 n 00 kr■ 69 00 G 00 W 00 kn 69 V a o0 0 00 w F. — v', N N N - 69 00 00 6 69 09 - t--- 00 69 69 CO V d V V C) a) a a o o z Z Z Z z z I. en en en g a a o o " co _ U_ U co N N co co N 6CJ Y N M N M N N [� .N. Or .M-., 7 0 O C _ N W 64 ---. M ok o. v v ° ° .N- .N.. 0 ° W Lz7 en - C C C •C C O O G) d ` O w W w u. 3 > 3 al) H CH v `n ✓ ; ct0 E; Naples Marco Island Everglades CVB Detailed Staff Reports 11 Task Report 15 of 37 Created - Between 4/14/2013 - 5/9/2013 rask Assigned User: Debi DeBenedetto :reate Account Name Task Type Status Due Date Closed Date Closed by User )ate Contact Name 4/16/2013 Chain Drug Marketing Association Sales-sent rfp to partner Closed 4/16/2013 4/16/2013 Debi DeBenedetto Laura McCray updated idss.sent rib 2015 to hotels.sent sales kit.contact planner emails 5/9/2013 Debi's Activity Tracking Account Sales-site with client Open 5/20/2013 Debi DeBenedetto Site Waldorf breakfast meeting with clients FICP group 4/16/2013 Debi's Activity Tracking Account Sales-Send Promotional Closed 4/16/2013 4/11/2013 Debi DeBenedetto Item/Collateral Send Auction item for tourism event Joe Cox 5/7/2013 Debi's Activity Tracking Account Sales-Assisted Mtg Closed 5/7/2013 4/16/2013 Debi DeBenedetto Planner Debi DeBenedetto Assisted planner with tours for spouse 5/7/2013 Debi's Activity Tracking Account Sales-Register Trade Closed 5/7/2013 4/17/2013 Debi DeBenedetto show/event Debi DeBenedetto prep for Collaborate and Springtime.rooms.flights 5/1/2013 Debi's Activity Tracking Account Sales-Meeting/Show/ Closed 5/1/2013 4/19/2013 Debi DeBenedetto Conference Debi DeBenedetto Attended HB ABC Orlando 4/17-4/19 5/1/2013 Debi's Activity Tracking Account Sales-Hosted FAM Closed 5/1/2013 4/22/2013 Debi DeBenedetto Debi DeBenedetto Hosted HB fam for 3 days two nights 5/7/2013 Debi's Activity Tracking Account Sales-Assisted Mtg Closed 5/7/2013 " 4/23/2013 Debi DeBenedetto Planner Debi DeBenedetto Assist Jen NTBA with entertainment band 5/7/2013 Debi's Activity Tracking Account General-Expense Closed 5/7/2013 4/24/2013 Debi DeBenedetto Reports Debi DeBenedetto Worked on and presented 2014 Budoet to Jack 5/1/2013 Debi's Activity Tracking Account ldss updates Closed 5/1/2013 5/1/2013 Debi DeBenedetto Debi DeBenedetto iDSS UPDATES AND GENERAL EMAILS ON/DSS AND SET UP TWO NEW USERS.Review ldss for training event and make schedule 2 hours in 5/7/2013 Debi's Activity Tracking Account General-Meeting Closed 5/7/2013 5/2/2013 Debi DeBenedetto Debi DeBenedetto Staff meetino 3 hours and duties to follow uo 5/7/2013 Debi's Activity Tracking Account General-Meeting Closed 5/7/2013 5/6/2013 Debi DeBenedetto Debi DeBenedetto worked on agenda for Leadership Marco 2013 hosoitalitv day 5/7/2013 Debi's Activity Tracking Account General-CVB event Closed 5/7/2013 5/6/2013 Debi DeBenedetto Debi DeBenedetto Task is assigned to multiple people Printed: 5/9/2013 .opyright©2004-2013 iDSS.All Rights Reserved. Page: 1 of 3 task Assigned User: Debi DeBenedetto May 20, 2013 Detailed Staff Reports 11 create Account Name Task Type Status Due Date CtersetJ3Date Closed by User )ate Contact Name preparation for iDSS trainino next week and orouo hotels invites 5/7/2013 Debi's Activity Tracking Account General TDC Meeting/ Closed 5/7/2013 5/7/2013 Debi DeBenedetto reports Debi DeBenedetto JOSS reports.uodates and prep for TDC report 5/7/2013 Debi's Activity Tracking Account General- Closed 5/7/2013 5/7/2013 Debi DeBenedetto Proof/review/edit copy Debi DeBenedetto All month proofed several ads and coov. eblast SMu etc. Aanecv commuication 5/7/2013 Debi's Activity Tracking Account Request service estimate Closed 5/7/2013 5/7/2013 Debi DeBenedetto and open PO Debi DeBenedetto assisted handle oavments for DMAI event 5/9/2013 Debi's Activity Tracking Account Sales-Sales Mission Closed 5/9/2013 5/8/2013 Debi DeBenedetto Debi DeBenedetto Tourism Week Awards event 10-2 complete 4/29/2013 Health Dimensions Group Sales-sent rip to partner Open 5/31/2013 Betty Ice sent Rfo and have two for this orouo act. May follow un if booked 4/29/2013 Helmsbriscoe/Hank Miller Sales-Hosted FAM Closed 4/29/2013 4/29/2013 Debi DeBenedetto Hank Miller First Rfo from fam into idss 4/29/2013, Laura Ashley Inc. Sales-sent rip to partner Open 6/1/2013 Cindy Reinsel sent out do to hotels-see if booked 5/1/2013 National association of Credit Sales-sent rfp to partner Open 5/22/2013 Managers Trudy Dodson sent rfp to Marco hotels upon rep-check to see if contracted 4/15/2013 National Council Of Structural Sales-sent rfp to partner Closed 4/15/2013 4/15/2013 Debi DeBenedetto Engineers Associati Jeanne Vogelzang Send out Rfo on this act.contact planner update idss 1/24/2013 National Credit Union Sales-sent rfp to partner Closed 4/24/2013 4/24/2013 Debi DeBenedetto Administration Karen Garcia sent outdo and communicated with planner 4/29/2013 North American Meat Association Sales-sent rfp to partner Closed 4/29/2013 4/29/2013 Debi DeBenedetto Sabrina Moore sent out rfp 5/7/2013 Professional Services Council Sales-sent rfp to partner Open 5/17/2013 Melissa Phillips Sent Rfo to hotels-check status. Important VIP Group we want them here. Follow uo 1/16/2013 Site Search,Inc. Sales-Send Promotional Closed 4/16/2013 4/16/2013 Debi DeBenedetto Item/Collateral Sent co/lateral to Waldorf for croup event welcome 4/16/2013 Travel Impressions General-FAM Open 6/1/2013 Mary Sukanick 'Task is assigned to multiple people Printed: 5/9/2013 copyright©2004-2013 iDSS.All Rights Reserved. Page: 2 of 3 rask Assigned User: Debi DeBenedetto May 20, 2013 Detailed Staff Reports 11 ;reate Account Name Task Type Status Due Date Cldsefi3Wate Closed by User )ate Contact Name Plannino Fam for 6 TA for June MBOR and attractions 1/24/2013 Travel Impressions Sales-Fam Itinerary Closed 4/24/2013 4/24/2013 Debi DeBenedetto Mary Sukanick Completed Fam itinerary and communication with partners all confirmed 2 hours 1/24/2013 VISIT FLORIDA Sales-Fam Itinerary Closed 4/24/2013 4/24/2013 Debi DeBenedetto Steven Bonda worked on secure rooms and fam events today 1/25/2013 VISIT FLORIDA Sales-Fam Itinerary Closed 4/25/2013 4/25/2013 Debi DeBenedetto Steven Bonda today 25 hours working on this itinerary 1/24/2013 Waldorf Astoria Naples Sales-RFP follow up Open 9/14/2013 Lisa Buss worked on Rfo enhancement today letter spreadsheet idss and communication-follow un for status and service estimate later 1/24/2013 Yabba Island Grill Sales-site with client Closed 4/24/2013 4/24/2013 Debi DeBenedetto Jennifer Chin From:Jennifer Chin Total Tasks: 32 'Task is assigned to multiple people Printed: 5/9/2013 :opyright©2004-2013 iDSS.All Rights Reserved. Page: 3 of 3 04/30/2013 May 20, 2013 Detailed Staff Reports 11 18 of 37 Naples, Marco Island, Everglades CVB Call Summary by Toll Free Number For the month of April 2013 Toil Free Number #of Calls Minutes 800-2ESCAPE (800-237-2273) 12 35.50 PR-Editorial(800-688-3600) 29 129.47 Film Commission(800-349-5770) 0 0.00 International(239-225-1013) 2 11.13 Storm Information(800-785-8252) 0 0.00 Meeting Planner(800-830-1760) 1 1.83 Naples#1 (800-455-2604) 1 5.87 Travel Agent(888-409-1403) 0 0.00 Grand Total: 45 183.80 Phase V of Southwest Florida, Inc. Page 1 of 20 04/30/2013 May 20, 2013 Detailed Staff Reports 11 19 of 37 Naples, Marco Island, Everglades CVB Inquiry Summary by Purpose For the month of April 2013 Purpose Calls/Request Minutes Live Information 18 79.48 Special Fulfillment 7 10.00 Guide Request 2,253 105.12 CVB Office Referral 1 4.63 Hang up 0 0.00 Wrong Number 1 1.83 Bucket List 0 0.00 eNewsletter Signup 214 0.00 Golf E-blast 2,418 0.00 Meeting Planner 0 0.00 Update Accommodations Info 0 0.00 Grand Total: 4,912 201.07 Phase V of Southwest Florida, Inc. Page 2 of 20 04/30/2013 May 20, 2013 Detailed Staff Reports 11 20 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Guide For the month of April 2013 Guide #of Requests Quantity Area Map 137 191 Meeting Planner Kit 1 1 Rack Brochure(Portuguese) 6 6 Rack Brochure(Spanish) 6 6 Visitor's Guide(English) 2242 2315 Visitor's Guide(German) 2 2 Grand Total: 2394 2521 Unigue requests for guides: 2253 Phase V of Southwest Florida, Inc. Page 3 of 20 04/30/2013 May 20,2013 Detailed Staff Reports 11 21 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Source For the month of April 2013 Current Year Last Year Source Month YTD %YTD Month YTD %YTD Leisure Markets 1,788 7,346 78.38% 2,039 9,967 58.46% Winter Northern Campaign 0 0 0.00% 0 2 0.01% Spring/Summer In-State Campaign 1 2 0.02% 3 21 0.12% Niche Markets 448 1,863 19.88% 2,547 6,582 38.61% Group Markets 0 10 0.11% 0 22 0.13% International Markets 0 0 0.00% 0 5 0.03% Miscellaneous 15 144 1.54% 19 449 2.63% Meeting Planners 1 7 0.07% 0 0 0.00% Grand Total: 2,253 9,372 4,608 17,048 YTD= Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 4 of 20 04/30/2013 May 20, 2013 Detailed Staff Reports 11 22 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Leisure Markets For the month of April 2013 Media Month YTD %YTD Consumer Magazines AAA Florida TourBook 2009 Edition 0 3 0% Arthur Frommer's Budget Travel February 2009 0 0 0% Arthur Frommer's Budget Travel June 2011 0 0 0% Coastal Living(Added Value)April 2012 0 0 0% Coastal Living April 2012 0 0 0% Conde Nast Traveler February 2013 60 723 10% Conde Nast Traveler May 2013 1 1 0% Florida Travel&Life May/June 2011 0 0 0% Florida Travel&Life May/June 2012 0 3 0% Midwest Living January/February 2010 0 0 0% Other/Unknown 2 37 1% Redbook Midwest October 2011 0 0 0% Southern Living January 2012 3 77 1% Southern Living Travel Florida 2012-2013 1,197 1,197 16% Consumer Magazines 1,263 2,041 Consumer Directories 2009 Official Florida Vacation Guide 0 0 0% 2010 Florida Insider Guide-Quick Check 0 0 0% 2010 Florida Insider Guide-Specific Target 0 0 0% 2010 Naples, Marco Island&the Everglades Visitors Guide 0 1 0% 2010 Visit Florida Magazine 1 4 0% 2010 Visit Florida Magazine-Quick Check 0 0 0% 2010 Visit Florida Magazine-Specific Target 0 0 0% 2011 Florida Insider Guide-Quick Check 0 3 0% 2011 Florida Insider Guide-Specific Target 0 1 0% Phase V of Southwest Florida, Inc. Page 5 of 20 04/30/2013 May 20,2013 Detailed Staff Reports 11 23 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Leisure Markets For the month of April 2013 Media Month YTD %YTD Consumer Directories 2011 Naples, Marco Island&the Everglades Visitors Guide 0 0 0% 2011 Visit Florida Magazine-Quick Check 0 0 0% 2011 Visit Florida Magazine-Specific Target 0 0 0% 2012 Florida Insider Guide-Quick Check 0 22 0% 2012 Florida Insider Guide-Specific Target 1 16 0% 2012 Visit Florida Magazine-Quick Check 12 485 7% 2012 Visit Florida Magazine-Specific Target 13 240 3% 2013 Florida Insider Guide-Quick Check 1 7 0% 2013 Visit Florida Magazine-Quick Check 187 459 6% 2013 Visit Florida Magazine-Specific Target 114 302 4% Florida Insider Guide April-September 2011 0 0 0% Visit Florida Magazine December 2010-September 2011 0 0 0% Consumer Directories 329 1,540 Consumer E-Marketing DestinationBrochures.corn 3 34 0% Other/Unknown 5 18 0% ParadiseCoast.com 188 1,612 22% Miles Media Imports 187 1,583 Phone 1 28 info @paradisecoast.corn 0 1 Interactive Text Chat 0 0 ParadiseCoast.com/Getaway Summer TAF 0 30 0% ParadiseCoast.de 0 0 0% Visit USA-France 0 0 0% Visit USA-UK 0 0 0% VisitFlorida.com 0 3 0% Phase V of Southwest Florida, Inc. Page 6 of 20 04/30/2013 May 20,2013 Detailed Staff Reports 11 24 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Leisure Markets For the month of April 2013 Media Month YTD %YTD Consumer E-Marketing 196 1,697 Consumer Newspaper Americas Best Vacations Southeast Spring 2012 0 0 0% Other/Unknown 0 1 0% Visit Florida In-State Insert April 2012 0 0 0% Visit Florida In-State Insert June 2012 0 0 0% Visit Florida Out-of-State Insert February 2013 0 2,067 28% Consumer Newspaper 0 2,068 Grand Total: 1,788 7,346 *YTD= Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 7 of 20 04/30/2013 May 20, 2013 Detailed Staff Reports 11 25 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Fall In-State Campaign For the month of April 2013 Media Month YTD %YTD Grand Total: *YTD= Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 8 of 20 04/30/2013 May 20,2013 Detailed Staff Reports 11 26 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Winter Northern Campaign For the month of April 2013 Media Month YTD %YTD Chicago Chicago Television Campaign January-March 2011 0 0 0% Chicago 0 0 Grand Total: 0 0 YTD= Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 9 of 20 04/30/2013 May 20, 2013 Detailed Staff Reports 11 27 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Spring/Summer In-State Campaign For the month of April 2013 Media Month YTD %YTD Fort Myers/Naples Fort Myers/Naples PBS Spring/Summer 2010 0 0 0% Fort Myers/Naples 0 0 Geo-Targeted In-State Online TripAdvisor.com (Online Geo-Targeted)April-August 2011 0 0 0% Geo-Targeted In-State Online 0 0 Other/Unknown TV Campaign Other/Unknown 1 2 100% Other/Unknown TV Campaign 1 2 Grand Total: 1 2 *YTD= Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 10 of 20 04/30/2013 May 20, 2013 Detailed Staff Reports 11 28 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Niche Markets For the month of April 2013 Media Month YTD %YTD Niche Markets(Bridal/Honeymoon) Bridal Guide(Added Value) May/June 2013 116 116 6% Bridal Guide Added Value RSL July/August 2010 0 0 0% Bridal Guide Added Value RSL October/November 2010 0 0 0% Bridal Guide January/February 2011 0 0 0% Bridal Guide July/August 2011 0 2 0% Bridal Guide March 2011 0 0 0% Bridal Guide March/April 2013 113 854 46% Brides Florida April-September 2011 0 0 0% Destination Weddings&Honeymoons July/August 2012 0 0 0% Niche Markets(Bridal/Honeymoon) 229 972 Niche Markets(ECO) Audubon(Added Value)January/February 2013 13 321 17% Audubon(Added Value) November/December 2012 11 318 17% Audubon(Natural Wonders of Florida) March/April 2010 0 0 0% Audubon(Natural Wonders of Florida) March/April 2011 0 0 0% Audubon(Natural Wonders of Florida) March/April 2012 0 54 3% Audubon(Natural Wonders of Florida) November/December 2011 0 0 0% National Geographic Traveler May/June 2012 0 0 0% National Geographic Traveler May/June 2013 195 195 10% Niche Markets(ECO) 219 888 Niche Markets(Golf) Play Florida Golf 2012 0 0 0% Niche Markets(Golf) 0 0 Niche Markets(Senior) AAA Going Places July/August 2012 0 0 0% Phase V of Southwest Florida, Inc. Page 11 of 20 04/30/2013 May 20, 2013 Detailed Staff Reports 11 29 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Niche Markets For the month of April 2013 Media Month YTD %YTD Niche Markets(Senior) AAA Going Places North March/April 2012 0 0 0% AAA Going Places North May/June 2012 0 0 0% AAA Going Places South May/June 2010 0 1 0% AAA Going Places South May/June 2011 0 2 0% AARP-Southeast Region March/April 2011 0 0 0% AARP The Magazine April/May 2012 0 0 0% Niche Markets(Senior) 0 3 Grand Total: 448 1,863 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 12 of 20 04/30/2013 May 20,2013 Detailed Staff Reports 11 30 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Group Markets For the month of April 2013 Media Month YTD %YTD Group Business-Association Meetings Professional Connect Meetings Magazine January 2012 0 0 0% Group Business-Association Meetings Professional 0 0 Group Business-Corporate Meetings Professional Collaborate Meetings Magazine February 2012 0 0 0% Collaborate Meetings Magazine February/March 2013 0 10 100% Group Business-Corporate Meetings Professional 0 10 Grand Total: 0 10 *YTD= Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 13 of 20 04/30/2013 May 20, 2013 Detailed Staff Reports 11 31 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by International Markets For the month of April 2013 Media Month YTD %YTD United Kingdom Travel Trade Gazette February 2011 0 0 0% United Kingdom 0 0 North America(Canada) Canadian Television(Weather Channel)January 2011 0 0 0% Canadian Weather January 2011 0 0 0% North America(Canada) 0 0 Germany FTI B2B Online August 2011 0 0 0% Germany 0 0 Grand Total: 0 0 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 14 of 20 04/30/2013 May 20,2013 Detailed Staff Reports 11 32 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Miscellaneous For the month of April 2013 Media Month YTD %YTD CVB Office 0 14 10% Friend/Relative 2 19 13% Other/Unknown 13 107 74% TCTIA FAM October 2011 0 4 3% USV Product Show TA 2011 0 0 0% Grand Total: 15 144 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 15 of 20 04/30/2013 May 20, 2013 Detailed Staff Reports 11 33 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of April 2013 Current Year Last Year State Month YTD %YTD Month YTD %YTD New York 96 830 9.26% 132 606 4.20% Florida 267 779 8.69% 1,286 2,097 14.54% Pennsylvania 102 732 8.17% 97 937 6.50% Illinois 106 687 7.66% 620 1,301 9.02% Georgia 119 519 5.79% 51 333 2.31% Ohio 89 382 4.26% 69 1,379 9.56% Tennessee 88 353 3.94% 49 305 2.12% New Jersey 55 350 3.90% 75 801 5.55% Alabama 68 306 3.41% 19 156 1.08% Texas 136 304 3.39% 51 396 2.75% Massachusetts 32 283 3.16% 44 211 1.46% Michigan 56 282 3.15% 67 581 4.03% South Carolina 71 273 3.05% 37 238 1.65% California 73 261 2.91% 69 242 1.68% North Carolina 82 222 2.48% 45 358 2.48% Virginia 80 210 2.34% 46 474 3.29% Missouri 56 195 2.18% 35 216 1.50% Wisconsin 46 179 2.00% 73 377 2.61% Indiana 48 178 1.99% 69 538 3.73% Minnesota 39 177 1.97% 541 778 5.40% Kentucky 67 150 1.67% 33 224 1.55% Maryland 48 133 1.48% 30 277 1.92% Connecticut 31 129 1.44% 34 128 0.89% Iowa 23 96 1.07% 23 184 1.28% Colorado 17 90 1.00% 16 86 0.60% Louisiana 42 90 1.00% 20 106 0.74% Mississippi 40 72 0.80% 13 66 0.46% Arizona 20 64 0.71% 23 109 0.76% Arkansas 28 62 0.69% 18 117 0.81% Phase V of Southwest Florida, Inc. Page 16 of 20 04/30/2013 May 20,2013 Detailed Staff Reports 11 34 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by State For the month of April 2013 Current Year Last Year State Month YTD %YTD Month YTD %YTD Oklahoma 29 61 0.68% 15 69 0.48% Washington 13 55 0.61% 11 78 0.54% Oregon 18 51 0.57% 11 48 0.33% Kansas 9 50 0.56% 12 58 0.40% West Virginia 23 43 0.48% 7 67 0.46% Maine 8 29 0.32% 9 43 0.30% New Hampshire 13 29 0.32% 13 47 0.33% Nevada 7 26 0.29% 4 23 0.16% Delaware 7 25 0.28% 13 65 0.45% Nebraska 6 25 0.28% 6 92 0.64% New Mexico 8 23 0.26% 5 26 0.18% District of Columbia 2 22 0.25% 1 12 0.08% Rhode Island 3 19 0.21% 1 27 0.19% Idaho 2 18 0.20% 2 11 0.08% Montana 3 18 0.20% 5 13 0.09% South Dakota 4 17 0.19% 5 29 0.20% Vermont 7 13 0.15% 6 14 0.10% Puerto Rico 5 12 0.13% 0 8 0.06% North Dakota 2 11 0.12% 6 33 0.23% Utah 5 10 0.11% 6 20 0.14% Alaska 3 7 0.08% 2 5 0.03% Hawaii 2 6 0.07% 2 6 0.04% Wyoming 1 6 0.07% 2 5 0.03% Armed Forces 0 1 0.01% 0 0 0.00% Guam 0 0 0.00% 0 0 0.00% Virgin Island 0 0 0.00% 0 0 0.00% Grand Total: 2,205 8,965 3,829 14,420 *YTD=Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 17 of 20 04/30/2013 May 20,2013 Detailed Staff Reports 11 35 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of April 2013 Current Year Last Year Country Month YTD %YTD Month YTD %YTD USA 2,205 8,965 95.66% 3,829 14,420 84.58% Canada 18 162 1.73% 20 180 1.06% No Address Given 5 55 0.59% 672 1,788 10.49% United Kingdom 8 46 0.49% 13 80 0.47% Brazil 5 43 0.46% 34 425 2.49% Germany 3 21 0.22% 5 21 0.12% France 2 16 0.17% 5 16 0.09% Netherlands 1 9 0.10% 1 11 0.06% Belgium 2 7 0.07% 5 12 0.07% Mexico 2 5 0.05% 0 0 0.00% Russia 1 5 0.05% 2 5 0.03% Argentina 0 4 0.04% 1 5 0.03% Italy 0 4 0.04% 3 20 0.12% Portugal 0 4 0.04% 2 17 0.10% Algeria 0 3 0.03% 0 0 0.00% India 0 3 0.03% 1 5 0.03% Ukraine 0 3 0.03% 0 1 0.01% Ireland 0 2 0.02% 0 0 0.00% Pakistan 0 2 0.02% 4 6 0.04% Sweden 0 2 0.02% 0 4 0.02% Bermuda 0 1 0.01% 0 0 0.00% Chile 0 1 0.01% 0 0 0.00% Greece 0 1 0.01% 0 0 0.00% Hungary 0 1 0.01% 0 0 0.00% Indonesia 0 1 0.01% 2 4 0.02% Iraq 0 1 0.01% 0 0 0.00% Japan 0 1 0.01% 0 0 0.00% Nigeria 1 1 0.01% 0 0 0.00% Pitcairn Islands 0 1 0.01% 0 0 0.00% Poland 0 1 0.01% 2 6 0.04% Spain 0 1 0.01% 0 2 0 0.01/o Phase V of Southwest Florida, Inc. Page 18 of 20 04/30/2013 May 20,2013 Detailed Staff Reports 11 36 of 37 Naples, Marco Island, Everglades CVB Guide Request Summary by Country For the month of April 2013 Current Year Last Year Country Month YTD %YTD Month YTD %YTD Albania 0 0 0.00% 1 1 0.01% Australia 0 0 0.00% 1 2 0.01% Bahamas 0 0 0.00% 0 1 0.01% Colombia 0 0 0.00% 0 1 0.01% Cuba 0 0 0.00% 0 1 0.01% Denmark 0 0 0.00% 2 5 0.03% Martinique 0 0 0.00% 0 2 0.01% Norway 0 0 0.00% 2 3 0.02% Switzerland 0 0 0.00% 0 2 0.01% Uruguay 0 0 0.00% 0 1 0.01% Uzbekistan 0 0 0.00% 1 1 0.01% Grand Total: 2,253 9,372 4,608 17,048 *YTD= Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 19 of 20 04/30/2013 May 20, 2013 Detailed Staff Reports 11 37 of 37 Naples, Marco Island, Everglades CVB Special Fulfillment Requests by Category For the month of April 2013 Media Month YTD %YTD Consumer Shows Post Show Follow Up NY Times Travel Show January 2013 0 496 66% Consumer Shows 0 496 66% Mailings to Partners 1 1 0% Meeting Planners Market Group Fulfillment 1 9 1% Atlanta PYM Live March 2013 0 88 12% GAP 0 3 0% Meeting Planner Kit Fulfillment 5 43 6% Meeting Planner Non-Kit Fulfillment 0 2 0% Top 50 Planner List 0 44 6% Post Show Followup Chicago Holiday Showcase 2012 0 48 6% Meeting Planners 6 237 32% Promotions PPD 2011 0 6 1% PPG 2011 0 3 0% Promotions 0 9 1% Travel Agents Other/Unknown 0 8 1% Travel Agents 0 8 1% Grand Total: 7 751 *YTD= Fiscal Year to Date Phase V of Southwest Florida, Inc. Page 20 of 20